Financials

GOVERNANCE & SUSTAINABILITY

Highlights

Secured long term Victorian Government investment

Delivered the 2020-21 COVID-19 Strategic Plan

Continued to respond to COVID-19 impacts in partnership with Cross Border Commission, Visit Victoria, DNSW and 13 Local Governments strategic priorities

Partnership with 13 Local Government Agencies secured

Implementing the 2021-2024 Murray Region Strategic Plan

Goal

Commissioned a variety of Research to ensure regional recovery Murray Region Strategic Plan

To be a sustainable, transparent and effective organisation focused on making a difference.

Strategic Priorities

• Oversee on behalf of the region the COVID-19 reactivation plan response in an agile and adaptive manner • Establish industry advisory committees or focus groups as necessary to inform planning and coordination and respond to the evolving operating ecosystem. Murray Regional Tourism continue to deliver the outcomes that support the achievement of our long term vision for the region and rebuild a strong and vibrant visitor economy.

Key Outcomes

• Implemented the Murray Regional Tourism COVID-19 Strategy and associated reactivation plan to assist our local government partners and industry manage the pandemic and prepare for recovery • Constantly reviewed and adapted with our partners and industry through the continuously evolving operating environment • Embedded key strategies into the organisation to align with our State tourism partners’ recovery plans • Strengthened relationships with key partners and external stakeholders • Refined business processes to enhance our sustainability and deliver long term benefits.

Murray Regional Tourism Board PO Box 357, Echuca, Victoria 3564 p. (03) 5480 7110 e. info@mrtb.com.au w. murrayregionaltourism.com.au w. visitthemurray.com.au