Industry Development

REGIONAL MARKETING (cont)

Destination NSW Co-operative

Through partnership with Destination NSW, the second stage of content generation for The Murray Best Shared was implemented with We Are Explorers.

The project delivered:

• 49 new images • 5 videos with co-ownership between DNSW and MRT for amplification on owned channels. The new content has been rolled out through social media in various paid and organic posts, printed in ads and editorials for other campaigns and added to the Murray Image Library for LGA and PR use, alongside the inclusion on the Visit the Murray website.

Business Events

During the year we continued to generate brand awareness and support the region’s business event sector in partnership with Business Events Victoria and Destination NSW’s Regional Conferencing Unit. Through these partnerships, business event facilities and services were promoted to corporate, government and association audiences through a range of online and direct sales activities.