Industry Education and Training

REGIONAL MARKETING (cont)

Murray River Road

To bring the Murray River Road brand story to life and reach the desired audience, MRT engaged three influencers across two famils, highlighting the hero experiences visitors can have on their own Murray River Road journey. The objectives were simple - generate authentic and new content that can be shared socially through the new Instagram handle @murrayriverroad and equally, be used to contribute more content on the website and future marketing collateral all while telling the stories of those behind the camera.

Highlights

12

Instagram reels with organic reach of 926,660 9

Instagram carousel posts with organic reach of 44,288 38,008

Organic post interactions across both reels and carousels 3

First-person blogs written

104

Images captured and licensed for MRT use 14

videos (including reels) captured and licensed for MRT use