REGIONAL MARKETING (cont) Murray River Road To bring the Murray River Road brand story to life and reach the desired audience, MRT engaged three influencers across two famils, highlighting the hero experiences visitors can have on their own Murray River Road journey. The objectives were simple - generate authentic and new content that can be shared socially through the new Instagram handle @murrayriverroad and equally, be used to contribute more content on the website and future marketing collateral all while telling the stories of those behind the camera.
Highlights
12
9
38,008
3
Instagram reels with organic reach of 926,660
Instagram carousel posts with organic reach of 44,288
Organic post interactions across both reels and carousels
First-person blogs written
104
14
Images captured and licensed for MRT use
videos (including reels) captured and licensed for MRT use
