INDEX
01-12 Wu Books
31-36 City Reflection
13-22
23-30
The Individual and Crowd
Toshow-App
37-52
53-56
Pure Tea
Poem Poster
57-60 Creative Front
Wu Books
2015 / Papers / Comprehensive materials
1 Bookmark/ 3 Cards/ 1 Brochure/ 3 Packages/ 2 posters
Under the impact of digital publishing and online bookstore, many traditional bookstores are threatened with closure. Traditional bookstores are transitioning in the face of increasing occupancy of digital media and large inflow of information in everyday life. I am of the opinion that independent bookstores in the future should have both sales and publishing functions. Therefore, I will use the branding design of wu books as a starting point to explore the form and characteristics of independent bookstores. wu books is a multi-dimensional space with infinite possibility combining paper books, zine, cultural products and salon.
# Branding Design # BA Graduation Exhibition
LOGO & Inspirations
Books on the bookshelf are of different size and with some being organized and other scattered, creating a formal language with rhythm. I extract basic elements from it to use rectangle as wu book’s visual element.
Exhibition on the museum of CAFA I used old, second-hand books as an exhibition props for contrast.
The Individual And Crowed 1 zine/ 2 posters
2015 / papers
I discovered a strange phenomenon in news comment, that is, some web users often lashed out at strangers with abusive language. These seemingly one-sided and insensible comments will even form a powerful influence on public opinion. Why does the public follow mainstream opinions? What is the relationship between individuals and groups? Why is an individual so easily influenced by a group of people? What psychological change occurs when an individual becomes part of a group? Through a news story I used this thesis book to record and express my views on individual and group behavior.
# Thesis Book # BA Graduation Exhibition
The following article have divided into five chapters to discuss psychological group, cyber violence and influence of group psychology on society and individuals.
Please view the whole book at: https://issuu.com/muse1993
Toshow APP 2015 / Application 1 wireframe design/ 43 prototypes/ Ui
Toshow App is a social platform that focuses on doodle sharing and inspires creativity and innovation. Unlike other doodling Toshow mainly uses black and white as the colors for drawing and its brand. Because black and white are the two most pure and simple colors that enable users to put more focus on creation itself and reduce the difficulty of choices. The page calculates the proportion among black, white and grey for each doodling, so that the interface looks more coordinated and integrated.
# Interaction Design # UI/ Prototype
ICON
In order to align with this style, almost all of its UI icon are hand-drawn on the application.
City Reflection
2014 / papers
2 Posters/ 12 Graphics/ 2 GIF
Light is so changeable. It seems invisible but tangible. Lights go through different surfaces also display different forms. By chance I discovered that light can be combined with characters to create rich varieties. This project is a visual experiment. I want to use light and polyhedron to present the city in Invisible City which is without form or shape. Every polyhedron is a city, each angle of which reflects different content.
# Experimental project # Typographic
Please view whole project at :
http://cargocollective.com/fangting
Pure Tea
2014 / Papers / Metal / Ceramics
8 Packages/ 1 Poster/ 1Brochure/ 4 Cards/ 3 Ceramics
Pure Tea is a concept brand that encompasses tea, ceramics and products and is dedicated to communicating a simple lifestyle. It brings back an ancient east philosophy that mixes tea with Zen to modern life and aims to rebuild an elegant Chinese lifestyle. This project is an all-round and comprehensive branding design that is not confined to visuals, but reaches beyond into areas including design strategy, package design, product design, print advertisement, webpage design, etc.
# Branding Design # Package Design
We convert traditional Chinese calligraphy and ink painting into graphics and apply them onto the package. By drawing font outline and reducing the identity of characters we are able to strengthen the image of graphics. Color tones of the packaging are silver and white, which break the stereotype of traditional Chinese tea and add a touch of simplicity and modernity to it.
Exhibition on the museum of CAFA
Webpage Design
Poem Posters
2015 / papers
I love literature and poetry. Poetry offers me boundless imagination and inspiration with its artistic conception and emotions. Poets assimilate poems already written to the sun and those to be written to the dawn. Thus, I incorporate poetical words such as time and sun into the poster to express my appreciation of poetry and poetical thoughts and convey them to the audience.
# Experimental project # Posters
2 posters
" You are the sun of all my wriiten poem, and the dawn of those to be written. " -----McDonald Dixon Sainte-Lucie
Toothpaste Fronts
2015 / Papers / Toothpaste
From A to Z
One morning when I was brushing my teeth I accidentally squeezed too much toothpaste but was unable to force it back. I think of toothpaste as a fascinating medium because it can be squeezed out but not back in, just like our lives. That’s why I use the additional toothpaste to make some creative font.
# Experimental Design # Creative Front Design
THANKS