Corporate events programme

THE THYSSEN-BORNEMISZA NATIONAL MUSEUM HAS UNIQUE SPACES FOR HOSTING SOCIAL AND CORPORATE EVENTS WHERE GUESTS CAN ENJOY THE EXCLUSIVE THYSSEN EXPERIENCE.

55

events in 2020

The temporary closure of the Museum along with social distancing protocols paralysed the activity of face-toface events for much of 2020, which had a significant impact on the drop in the number of events and income.

However, within the framework of the Museum’s digital strategy, reinforced due to the pandemic, work has been carried out on the creation and launch of digital tours in order to continue offering a unique and exclusive experience.

The Museum’s online guided tours have become novel and unique proposals, capable of maintaining the usual warmth, closeness and exclusivity of the events and tours organised by the Museum. With all these factors in mind, several tour scripts were developed: Masterpieces, Colour and the German Expressionism temporary exhibition, relying on resources such as macrophotography, radiography, reflectography, infrared imaging, etc. The tour, accessible through platforms such as Teams, Hangout, Meet or Zoom, is led by a Museum guide in real time.

1,325

visitors

enjoyed the digital experience