Media Kit 2020 Music & Market
Meet Hispanic music professionals in the United States and other countries
ABOUT US
Who we are
“
Música & Mercado was founded in 2001 with the mission to be the #1 platform to make connections between international brands for computer music, audio, LED, lighting, musical instruments, and Spanish and Portuguese speaking buyers. Now, we are by far the leading media in the territory, and we are happy to help companies to make better deals.
MIDIA & MARKETING
CEO Musica & Mercado
Música & Mercado is the world's largest business publication to the Spanish and Portuguese pro audio, lighting, LED and musical instruments market, multi-platform—web, hard copies, social—to B2B2C. Our business is targeted to the companies that want to develop sales and brand awareness.
CONSULTING & RESEARCH
”
Daniel Neves
Studies, surveys, and consulting to the companies that need a tactical plan to grow their business in Latin America with success!
We know the market | We know the key people
Why advertise with M&M? We help pro audio, lighting, LED, and M.I. Companies connect their lead audiences to the Spanish speaking music business communities, which are primarily in the United States. We do so by making and publishing content on which they will watch and act. MĂşsica & Mercado is the most efficient way to talk to those who make decisions about buying products and services in the United States Spanish music market and Latin American countries.
“
NAMM has advertised with Musica & Mercado for many years, and it has been a very effective method to connect with audiences throughout the Americas. The diverse content has also helped us influence multiple communities, including music retail, pro audio, and live event production. Our relationship with M&M as a true partner also includes data analysis of the markets in which they operate, allowing us to not only reach professionals, but also have a deeper understanding of emerging trends and business needs.
Betty Heywood NAMM - Director of International Aairs
M&M IS THE US #1 B2B2C MEDIA IN SPANISH SPANISH IS, BY FAR, THE MOST SPOKEN NON-ENGLISH LANGUAGE IN THE U.S. PEW RESEARCH CENTER | 2011 AMERICAN COMMUNITY SURVEY
Hispanic people are the largest minority in the United States. Only Mexico has a larger Hispanic population than the United States. SOURCE: CNN 2020
THERE ARE AN ESTIMATED 59.8 MILLION HISPANIC PEOPLE IN THE UNITED STATES, COMPRISING 18.3% OF THE POPULATION. SOURCE: UNITED STATES CENSUS BUREAU
An estimated 23.1 million Spanish speakers also speak English "very well," according to the 2018 Census survey. An additional 6.8 million reported they speak English "well." SOURCE: UNITED STATES CENSUS BUREAU
IT IS ESTIMATED THAT MORE THAN 470 MILLION PEOPLE SPEAK SPANISH AS A NATIVE LANGUAGE CERVANTES INSTITUTE | 2015 REPORT
The data indicates that below the surface, there is a great deal more change within the Hispanic population than commonly thought, Logan said. These differences could be important to advertisers who target Hispanics, or politicians who seek their votes. SOURCE: CNN 2020
M&M AUDIENCE
Distributors
WHO READS M&M
Decision Makers and Buyers
BUYERS, IMPORTERS, DEALERS, MANUFACTURERS, SALES/ MARKETING REPRESENTATIVES RENTAL PROVIDERS, PRO AUDIO, LED, LIGHTING AND STAGE PROFESSIONALS
M.I Sales Professionals
Opinion Leaders
MUSICAL INSTRUMENTS SALES PROFESSIONALS
DECISION MAKERS, OPINION LEADERS BUSINESS INFLUENCERS AFFLUENT CONSUMERS
Audio, LED, Lighting and Stage Professionals
AUDIENCE
WHERE ARE OUR READERS:
OPINION LEADERS BUSINESS INFLUENCERS AFFLUENT CONSUMERS Spanish website | www.musicaymercado.org
AUDIENCE
ONLINE AUDIENCE REACH
▸+350,000 ▸+120,000 ▸+90,000 ▸+65,000
monthly page views
| Spanish and Portuguese edition
unique visitors/monthly | Spanish and Portuguese edition Email Opt-in Database | Spanish and Portuguese edition Social Media followers | Spanish and Portuguese edition
(2.4 million Monthly Views)
APPS AUDIENCE REACH ▸ + 106 WhatsApp Groups - Pro Audio/Lighting ▸ + 100 WhatsApp Groups - M.I ▸ +20 Telegram Groups - Pro Audio/lighting, Producers, M.I
“ Cesar Arteaga
Musical Cedar Colombia
"M&M has been an excellent partner for you not only to reach out to many customers in America but also to gain a great deal of information from the Latin American market.”
Jun Park
CEO Cort Guitars
“Música & Mercado an excellent way to keep companies, brands, advisors, and managers up to date on trends, news, processes, and technologies in the musical instruments and audio sector, with a great collaborative and participative mission, which keeps our industry active and in force.”
AUDIENCE
B2B2C M&M READERS JOURNEY B2B
Distributors
B2B Buyers B2C
How M&M’s advertisements influences the market with authority
Pro Consumers and Ordinary Consumers
Your company helps to the buyers:
M&M PACKS
FORMATS
PROJECTS AND PUBLICITY FORMAT Print
Events
Site
Events
WhatsApp Bulletin
Events Report
Webinars
Podcasts
Social Network
E-mail Blast
Newsletter
Matchmaking
Digital
Content Lab
“ Patrick Almond General Manager of Studiomaster & Carlsbro
“Música & Mercado plays a fundamental role in the professional audio market by opening a direct and focused communication channel with the trader, enabling us to tailor information according to the demands of this demanding audience. In this way, M&M contributes significantly to the evolution and professionalization of the market. ”
Rodrigo Kniest
CEO Harman
South America
“Studiomaster & Carlsbro have been working with Música & Mercado for many years. Daniel and his team have been done and excellent job on our brand’s awareness in south american market. With their deep knowledge on this market, tendencies and requirements, we took up all data, feedback and advices they give us. With their business knowledge, M&M brings friendship and humor to a long time relationship.”
PACKAGES
BRANDED CONTENT MARKETING GET THE BEST SPOT: BE VISIBLE
START PACK US$ 250
/MONTH
- PER BRAND • PRESS RELEASES TRANSLATION/ADAPT* • PRODUCT SPOTLIGHT* • COMPANY REPORT/ARTICLE• • EVENT PROMOTION WEB TRAINING/WEBINAR IN OUR SCHEDULE • SEARCH ENGINE OPTIMIZATION • BANNER 45 X 300 PIXELS (RANDOM) • SOCIAL MEDIA CONTENT DISTRIBUTION • SPANISH AND PORTUGUESE AUDIENCES
BUY THE PACKAGE * UNTIL 8 NEWS/PRODUCTS PUBLISHED
MESSAGE US
PACKAGES
BRANDED CONTENT MARKETING GET THE BEST SPOT: BE VISIBLE
PACK 2 US$ 345
Premium display
Newsletter
Web Banners
728 x 90 pixels
300 x 250 pixels
/MONTH
600 x 75 pixels
- PER BRAND
728 x 90 pixels
300 x 250 pixels
600 x 75 pixels
• NEWSLETTER EDITORIAL PREFERENCE • EMAIL-BLAST (ONE PER WEEK) • CLOUD TAG WITH YOUR BRAND
728 x 90 pixels
• BANNER 300 X 250 PIXELS (RANDOM) • PRODUCT SPOTLIGHT 300 x 250 pixels
• EVENT PROMOTION: WEB TRAINING/WEBINAR IN OUR SCHEDULE • SEARCH ENGINE OPTIMIZATION • COMPANY REPORT/ARTICLE • PRESS RELEASE TRANSLATION/ADAPT
728 x 90 pixels
• SOCIAL MEDIA CONTENT DISTRIBUTION • SPANISH AND PORTUGUESE AUDIENCES * UNTIL 10 NEWS/PRODUCTS PUBLISHED
BUY THE PACKAGE
MESSAGE US
PACKAGES
BRANDED CONTENT MARKETING GET THE BEST SPOT: BE VISIBLE
PACK 3
Premium display
Newsletter
Web Banners
728 x 90 pixels
US$ 450 /MONTH
300 x 250 pixels
600 x 75 pixels
- UP TO THREE BRANDS
300 x 250 pixels
728 x 90 pixels
600 x 75 pixels
• NEWSLETTER EDITORIAL PREFERENCE • EMAIL-BLAST (ONE PER WEEK) • WIDGET PREFERENCE BRANDS
728 x 90 pixels
• BANNER 300 X 250 PIXELS (RANDOM) • BANNER 728 X 90 PIXELS (RANDOM) • PRODUCT SPOTLIGHT • EVENT PROMOTION: WEB TRAINING/WEBINAR IN OUR SCHEDULE • SEARCH ENGINE OPTIMIZATION • COMPANY REPORT/ARTICLE
728 x 90 pixels
• PRESS RELEASE TRANSLATION/ADAPT • SOCIAL MEDIA CONTENT DISTRIBUTION • SPANISH AND PORTUGUESE AUDIENCES
BUY THE PACKAGE
MESSAGE US
300 x 250 pixels
PRODUCTS
PRODUCTS
M&M PERSONALIZED RETARGETING A considerable number of leaders engage with MĂşsica & Mercado day by day to get critical information to grow and maintain their organizations effectively. Personalized Retargeting causes you to remain before those specialists, keeping your brand at the forefront, and empowering the buyer's reaction.
It allows an advertiser to display a banner created on-the-fly for a particular consumer based on specific content that they viewed. For example, if a consumer browses a category of musical instruments or pro audio pages — they will then be retargeted with a display banner featuring the exact category that they previously viewed.
PERSONALIZED RETARGETING COST: $50 CPM HOW IT WORKS
1
CLICK TO BUY
AD
2
Your target client reads M&M site
https://en.wikipedia.org/wiki/Behavioral_retargeting#Types
AD
They saw your banner but leave without clicking on it
3
AD
Afterward, while surfing on the web, they see your advertisement again retargeting their interest
4
AD
Your target client respond to the ad
PRODUCTS
E-MAIL BLAST The Música and Mercado has the most significant email database in the Spanish talking nations industry — more than 70,000 unique names — so you have the chance to contact the most massive business crowd. At the same time, notably, we can channel our rundown by work title, type of business, and geographic area, permitting you to attain only those specialties you need to target. Not only is it a potent tool, but on the other hand, it's financially savvy. Moreover, most significant of all, we also give open rates and snap through rates for the entirety of our email contacts.
COST: $150 CPM
CLICK TO BUY
“We decided to increase our promotional efforts in the Latin American market for 2015 and chose Música & Mercado as an important part of that. From our first contact to ask about promotional opportunities to the daily contact we now have, we have been very pleased with the cooperation on both the advertising and editorial side and have an excellent start to a successful campaign.” Larry Beck, PR & Communications, Elation Professional
PRODUCTS
WEB BANNERS With up to 350,000 online visits and 120,000 unique visitors per month, musicaymercado.org and musicaemercado.org reliably pull in the biggest crowd in the Spanish speaking music industry.
728 x 90 pixels
300 x 250 pixels
Take advantage of this power. Publicize your image to create awareness, announce new products, generate new leads, and drive traffic. Your product will become visible to a dedicated group of business leaders who will rush to out site to get the most recent news, research the latest equipment, get industry information, and realize what their competition is doing.
CLICK TO BUY AUDIENCE REACH
728 x 90 pixels
BANNER SIZE
300 x 250 pixels
INVESTMENT
Super Banner 728x90
$50/CPM
Half Page 300x600
$50/CPM
Medium Rectangle 300x250
$45/CPM
Inline/Native Text
$25/CPM
PRODUCTS
NEWSLETTER M&M Newsletter is sent to +74,000 subscribers, and each newsletter Features a sponsorship promotion. This prominent banner (600 x 75 pixels) is ideal for your product presentations and awareness-building campaigns.
Audio Newsletter Lighting Newsletter
EXCLUSIVE SPONSORSHIP Ad sizes: 600 x 75 pixels: $ 600/per week
600 x 75 pixels
NON-EXCLUSIVE SPONSORSHIP Ad sizes: 600 x 75 pixels: $ 450/per week
600 x 75 pixels
CLICK TO BUY
M.I Newsletter
PRODUCTS
WEBINARS OR VIDEO COMPANY VISITING In 2020, Música and Mercado debuted as the webinar and video company's go-to place. Música & Mercado lead month after month in vital communications and have experts with real-world experience in their particular areas. These experts can discuss subjects that require a complete understanding of the conversation taking place between out contributors and viewers. The Música & Mercado webinars and video company go-to channel allow our customers to deliver content to our users with real-time participant’s interaction. When doing a sponsored webinar or video company conference, the advertiser becomes responsible for all the content presented and for the speaker who will give it.
COST: $550
CLICK TO BUY 90
Two days of banners in the homepage M&M site
Two days of related news, fixed at the site home
Social media distribution
The main highlight in the weekly newsletter
Banner advertising the post on all internal pages of the chosen editorial
Banner fixed in the news for 90 days
CONTACT US TODAY & BUILD A CUSTOMIZED PACKAGE FOR YOUR NEEDS Mobile (+55 11) 98375-1000 DANIEL@MUSICAEMERCADO.ORG SKYPE: DANIEL9385
CONTACT US NOW!