America | Musica & Mercado Media Kit 2020

Media Kit 2020 Music & Market

Meet Hispanic music professionals in the United States and other countries

ABOUT US

Who we are

“

Música & Mercado was founded in 2001 with the mission to be the #1 platform to make connections between international brands for computer music, audio, LED, lighting, musical instruments, and Spanish and Portuguese speaking buyers. Now, we are by far the leading media in the territory, and we are happy to help companies to make better deals.

MIDIA & MARKETING

CEO Musica & Mercado

Música & Mercado is the world's largest business publication to the Spanish and Portuguese pro audio, lighting, LED and musical instruments market, multi-platform—web, hard copies, social—to B2B2C. Our business is targeted to the companies that want to develop sales and brand awareness.

CONSULTING & RESEARCH

”

Daniel Neves

Studies, surveys, and consulting to the companies that need a tactical plan to grow their business in Latin America with success!

We know the market | We know the key people

Why advertise with M&M? We help pro audio, lighting, LED, and M.I. Companies connect their lead audiences to the Spanish speaking music business communities, which are primarily in the United States. We do so by making and publishing content on which they will watch and act.

MĂşsica & Mercado is the most efficient way to talk to those who make decisions about buying products and services in the United States Spanish music market and Latin American countries.

“

NAMM has advertised with Musica & Mercado for many years, and it has been a very effective method to connect with audiences throughout the Americas.

The diverse content has also helped us influence multiple communities, including music retail, pro audio, and live event production.

Our relationship with M&M as a true partner also includes data analysis of the markets in which they operate, allowing us to not only reach professionals, but also have a deeper understanding of emerging trends and business needs.

Betty Heywood NAMM - Director of International Aairs

M&M IS THE US #1 B2B2C MEDIA IN SPANISH SPANISH IS, BY FAR, THE MOST SPOKEN NON-ENGLISH LANGUAGE IN THE U.S. PEW RESEARCH CENTER | 2011 AMERICAN COMMUNITY SURVEY

Hispanic people are the largest minority in the United States. Only Mexico has a larger Hispanic population than the United States.

SOURCE: CNN 2020

THERE ARE AN ESTIMATED 59.8 MILLION HISPANIC PEOPLE IN THE UNITED STATES, COMPRISING 18.3% OF THE POPULATION. SOURCE: UNITED STATES CENSUS BUREAU

An estimated 23.1 million Spanish speakers also speak English "very well," according to the 2018 Census survey. An additional 6.8 million reported they speak English "well."

SOURCE: UNITED STATES CENSUS BUREAU

IT IS ESTIMATED THAT MORE THAN 470 MILLION PEOPLE SPEAK SPANISH AS A NATIVE LANGUAGE CERVANTES INSTITUTE | 2015 REPORT

The data indicates that below the surface, there is a great deal more change within the Hispanic population than commonly thought, Logan said.

These differences could be important to advertisers who target Hispanics, or politicians who seek their votes.

SOURCE: CNN 2020

M&M AUDIENCE

Distributors

WHO READS M&M

Decision Makers and Buyers

BUYERS, IMPORTERS, DEALERS, MANUFACTURERS, SALES/ MARKETING REPRESENTATIVES RENTAL PROVIDERS, PRO AUDIO, LED, LIGHTING AND STAGE PROFESSIONALS

M.I Sales Professionals

Opinion Leaders

MUSICAL INSTRUMENTS SALES PROFESSIONALS

DECISION MAKERS, OPINION LEADERS BUSINESS INFLUENCERS AFFLUENT CONSUMERS

Audio, LED, Lighting and Stage Professionals

AUDIENCE

WHERE ARE OUR READERS:

OPINION LEADERS BUSINESS INFLUENCERS AFFLUENT CONSUMERS Spanish website | www.musicaymercado.org

AUDIENCE

ONLINE AUDIENCE REACH

▸+350,000 ▸+120,000 ▸+90,000 ▸+65,000

monthly page views

| Spanish and Portuguese edition

unique visitors/monthly | Spanish and Portuguese edition Email Opt-in Database | Spanish and Portuguese edition Social Media followers | Spanish and Portuguese edition

(2.4 million Monthly Views)

APPS AUDIENCE REACH ▸ + 106 WhatsApp Groups - Pro Audio/Lighting ▸ + 100 WhatsApp Groups - M.I ▸ +20 Telegram Groups - Pro Audio/lighting, Producers, M.I

“ Cesar Arteaga

Musical Cedar Colombia

"M&M has been an excellent partner for you not only to reach out to many customers in America but also to gain a great deal of information from the Latin American market.”

Jun Park

CEO Cort Guitars

“Música & Mercado an excellent way to keep companies, brands, advisors, and managers up to date on trends, news, processes, and technologies in the musical instruments and audio sector, with a great collaborative and participative mission, which keeps our industry active and in force.”

AUDIENCE

B2B2C M&M READERS JOURNEY B2B

Distributors

B2B Buyers B2C

How M&M’s advertisements influences the market with authority

Pro Consumers and Ordinary Consumers

Your company helps to the buyers:

M&M PACKS

FORMATS

PROJECTS AND PUBLICITY FORMAT Print

Events

Site

Events

WhatsApp Bulletin

Events Report

Webinars

Podcasts

Social Network

E-mail Blast

Newsletter

Matchmaking

Digital

Content Lab

“ Patrick Almond General Manager of Studiomaster & Carlsbro

“Música & Mercado plays a fundamental role in the professional audio market by opening a direct and focused communication channel with the trader, enabling us to tailor information according to the demands of this demanding audience. In this way, M&M contributes significantly to the evolution and professionalization of the market. ”

Rodrigo Kniest

CEO Harman

South America

“Studiomaster & Carlsbro have been working with Música & Mercado for many years. Daniel and his team have been done and excellent job on our brand’s awareness in south american market.

With their deep knowledge on this market, tendencies and requirements, we took up all data, feedback and advices they give us. With their business knowledge, M&M brings friendship and humor to a long time relationship.”

PACKAGES

BRANDED CONTENT MARKETING GET THE BEST SPOT: BE VISIBLE

START PACK US$ 250

/MONTH

- PER BRAND • PRESS RELEASES TRANSLATION/ADAPT* • PRODUCT SPOTLIGHT* • COMPANY REPORT/ARTICLE• • EVENT PROMOTION WEB TRAINING/WEBINAR IN OUR SCHEDULE • SEARCH ENGINE OPTIMIZATION • BANNER 45 X 300 PIXELS (RANDOM) • SOCIAL MEDIA CONTENT DISTRIBUTION • SPANISH AND PORTUGUESE AUDIENCES

BUY THE PACKAGE * UNTIL 8 NEWS/PRODUCTS PUBLISHED

MESSAGE US

PACKAGES

BRANDED CONTENT MARKETING GET THE BEST SPOT: BE VISIBLE

PACK 2 US$ 345

Premium display

Newsletter

Web Banners

728 x 90 pixels

300 x 250 pixels

/MONTH

600 x 75 pixels

- PER BRAND

728 x 90 pixels

300 x 250 pixels

600 x 75 pixels

• NEWSLETTER EDITORIAL PREFERENCE • EMAIL-BLAST (ONE PER WEEK) • CLOUD TAG WITH YOUR BRAND

728 x 90 pixels

• BANNER 300 X 250 PIXELS (RANDOM) • PRODUCT SPOTLIGHT 300 x 250 pixels

• EVENT PROMOTION: WEB TRAINING/WEBINAR IN OUR SCHEDULE • SEARCH ENGINE OPTIMIZATION • COMPANY REPORT/ARTICLE • PRESS RELEASE TRANSLATION/ADAPT

728 x 90 pixels

• SOCIAL MEDIA CONTENT DISTRIBUTION • SPANISH AND PORTUGUESE AUDIENCES * UNTIL 10 NEWS/PRODUCTS PUBLISHED

BUY THE PACKAGE

MESSAGE US

PACKAGES

BRANDED CONTENT MARKETING GET THE BEST SPOT: BE VISIBLE

PACK 3

Premium display

Newsletter

Web Banners

728 x 90 pixels

US$ 450 /MONTH

300 x 250 pixels

600 x 75 pixels

- UP TO THREE BRANDS

300 x 250 pixels

728 x 90 pixels

600 x 75 pixels

• NEWSLETTER EDITORIAL PREFERENCE • EMAIL-BLAST (ONE PER WEEK) • WIDGET PREFERENCE BRANDS

728 x 90 pixels

• BANNER 300 X 250 PIXELS (RANDOM) • BANNER 728 X 90 PIXELS (RANDOM) • PRODUCT SPOTLIGHT • EVENT PROMOTION: WEB TRAINING/WEBINAR IN OUR SCHEDULE • SEARCH ENGINE OPTIMIZATION • COMPANY REPORT/ARTICLE

728 x 90 pixels

• PRESS RELEASE TRANSLATION/ADAPT • SOCIAL MEDIA CONTENT DISTRIBUTION • SPANISH AND PORTUGUESE AUDIENCES

BUY THE PACKAGE

MESSAGE US

300 x 250 pixels

PRODUCTS

PRODUCTS

M&M PERSONALIZED RETARGETING A considerable number of leaders engage with MĂşsica & Mercado day by day to get critical information to grow and maintain their organizations effectively.

Personalized Retargeting causes you to remain before those specialists, keeping your brand at the forefront, and empowering the buyer's reaction.

It allows an advertiser to display a banner created on-the-fly for a particular consumer based on specific content that they viewed. For example, if a consumer browses a category of musical instruments or pro audio pages — they will then be retargeted with a display banner featuring the exact category that they previously viewed.

PERSONALIZED RETARGETING COST: $50 CPM HOW IT WORKS

1

CLICK TO BUY

AD

2

Your target client reads M&M site

https://en.wikipedia.org/wiki/Behavioral_retargeting#Types

AD

They saw your banner but leave without clicking on it

3

AD

Afterward, while surfing on the web, they see your advertisement again retargeting their interest

4

AD

Your target client respond to the ad

PRODUCTS

E-MAIL BLAST The Música and Mercado has the most significant email database in the Spanish talking nations industry — more than 70,000 unique names — so you have the chance to contact the most massive business crowd.

At the same time, notably, we can channel our rundown by work title, type of business, and geographic area, permitting you to attain only those specialties you need to target. Not only is it a potent tool, but on the other hand, it's financially savvy.

Moreover, most significant of all, we also give open rates and snap through rates for the entirety of our email contacts.

COST: $150 CPM

CLICK TO BUY

“We decided to increase our promotional efforts in the Latin American market for 2015 and chose Música & Mercado as an important part of that. From our first contact to ask about promotional opportunities to the daily contact we now have, we have been very pleased with the cooperation on both the advertising and editorial side and have an excellent start to a successful campaign.”

Larry Beck, PR & Communications, Elation Professional

PRODUCTS

WEB BANNERS With up to 350,000 online visits and 120,000 unique visitors per month, musicaymercado.org and musicaemercado.org reliably pull in the biggest crowd in the Spanish speaking music industry.

728 x 90 pixels

300 x 250 pixels

Take advantage of this power. Publicize your image to create awareness, announce new products, generate new leads, and drive traffic. Your product will become visible to a dedicated group of business leaders who will rush to out site to get the most recent news, research the latest equipment, get industry information, and realize what their competition is doing.

CLICK TO BUY AUDIENCE REACH

728 x 90 pixels

BANNER SIZE

300 x 250 pixels

INVESTMENT

Super Banner 728x90

$50/CPM

Half Page 300x600

$50/CPM

Medium Rectangle 300x250

$45/CPM

Inline/Native Text

$25/CPM

PRODUCTS

NEWSLETTER M&M Newsletter is sent to +74,000 subscribers, and each newsletter Features a sponsorship promotion. This prominent banner (600 x 75 pixels) is ideal for your product presentations and awareness-building campaigns.

Audio Newsletter Lighting Newsletter

EXCLUSIVE SPONSORSHIP Ad sizes: 600 x 75 pixels: $ 600/per week

600 x 75 pixels

NON-EXCLUSIVE SPONSORSHIP Ad sizes: 600 x 75 pixels: $ 450/per week

600 x 75 pixels

CLICK TO BUY

M.I Newsletter

PRODUCTS

WEBINARS OR VIDEO COMPANY VISITING In 2020, Música and Mercado debuted as the webinar and video company's go-to place. Música & Mercado lead month after month in vital communications and have experts with real-world experience in their particular areas. These experts can discuss subjects that require a complete understanding of the conversation taking place between out contributors and viewers.

The Música & Mercado webinars and video company go-to channel allow our customers to deliver content to our users with real-time participant’s interaction.

When doing a sponsored webinar or video company conference, the advertiser becomes responsible for all the content presented and for the speaker who will give it.

COST: $550

CLICK TO BUY 90

Two days of banners in the homepage M&M site

Two days of related news, fixed at the site home

Social media distribution

The main highlight in the weekly newsletter

Banner advertising the post on all internal pages of the chosen editorial

Banner fixed in the news for 90 days

CONTACT US TODAY & BUILD A CUSTOMIZED PACKAGE FOR YOUR NEEDS Mobile (+55 11) 98375-1000 DANIEL@MUSICAEMERCADO.ORG SKYPE: DANIEL9385

CONTACT US NOW!