Mustang Media Group Media Kit 2023-2024

MUSTANG MEDIA GROUP IS CAL POLY’S FULLY INTEGRATED, STUDENT-RUN MEDIA ORGANIZATION. BRINGING TOGETHER THE TEAMS AT KCPR RADIO, MNTV AND MUSTANG NEWS , OUR PLATFORMS HAVE THE ABILITY TO REACH NEARLY EVERY MEMBER OF THE CAL POLY AND GREATER SAN LUIS OBISPO COMMUNITY EACH YEAR. WITH OUR AWARD-WINNING TEAM OF DESIGNERS AND ACCOUNT EXECUTIVES, WE HAVE LAUNCHED A SIGNIFICANT AMOUNT OF CAMPAIGNS THAT HAVE HELPED BUSINESSES AND ORGANIZATIONS GROW AT BOTH LOCAL AND NATIONAL LEVELS.

MMG BUSINESS

T he advertising team at Mustang Media Group ensures that your brand is top of mind in the Cal Poly community. From students and parents to local residents and alumni, our breadth of distribution platforms allows your business to consistently reach the right audience — delivering results that keep both local and national partners coming back.

MUSTANG MEDIA GROUP

MUSTANG NEWS

A s Cal Poly’s news source, Mustang News delivers innovative journalistic content in print, online, and across social channels each and every day. Consistently ranking among the best in college media, students turn to and rely on Mustang News for the stories that matter at Cal Poly and in the San Luis Obispo community.

KCPR 91.3FM

K CPR 91.3FM is Cal Poly’s student-run, alternative radio station providing the Cal Poly community with music ranging from indie, punk, hip-hop, and all the deep cuts inbetween. KCPR is home to what is new, now, and next in SLO — from music and arts to events and nightlife. KCPR’s on-air signal covers San Luis Obispo county, spanning from Templeton to Arroyo Grande, and the KCPR.org online stream garners listeners from around the globe.

SLO COUNTY POPULATION

TOTAL SOCIAL MEDIA FOLLOWERS

283,000+ 47,000+

SLO CITY POPULATION

CAL POLY ENROLLMENT ‘23 ACADEMIC YEAR

22,000+

2021

ASSOCIATED COLLEGE PRESS

NEWSPAPER PACEMAKER FINALIST

2021

ASSOCIATED COLLEGE PRESS

ONLINE PACEMAKER

WINNER

2022

ASSOCIATED COLLEGE PRESS

MUSTANGNEWS.NET UNIQUE USERS

47,000+ 118,000+

HIGHEST WEB TRAFFIC COMES FROM

BEST COLLEGE MEDIA SALES & MARKETING PROGRAM

2021

CALIFORNIA COLLEGE MEDIA AWARDS

BEST NEWSPAPER

2020

COLLEGE BUSINESS & ADVERTISING MANAGERS

BEST COLLEGE MEDIA DESIGN PROGRAM

2022

COLLEGE BUSINESS & ADVERTISING MANAGERS

COLLEGE MEDIA COMPANY OF THE YEAR

DIGITAL ADVERTISING

MUSTANGNEWS.NET IS A THREE-TIME WINNER OF THE ASSOCIATED COLLEGIATE PRESS ONLINE PACEMAKER AWARD — ATTRACTING OVER 600,000 UNIQUE USERS DURING THE ‘23 ACADEMIC YEAR. THE LATEST NEWS IS PUBLISHED ON MUSTANGNEWS.NET AROUND THE CLOCK, ALONG WITH IN-DEPTH FEATURES, VIDEOS, AND INTERACTIVE STORIES. THIS ADVERTISING SPACE OFFERS FLEXIBLE DATES , TRACKING FEATURES , AND CAN BE LINKED DIRECTLY TO YOUR BUSINESS . SPECIAL EDITION IMPRESSIONS

6,000 REGULAR EDITION IMPRESSIONS

3,500 DIGITAL AD IMPRESSIONS* 15,000

BUNDLE DEALS

Expand your Mustang Media ad campaign’s reach and effectiveness by adding online formats and receive a 10-20% discount off your digital advertising in the process:

10% OFF 20% OFF

Run in any special edition and receive 10% off all digital advertising running within 2 weeks of the special edition.

Run in a special edition and a Mustang News Monthly within 2 weeks of the special edition’s publication and receive 20% off all digital advertising for the same 2 week period.

SIZING & PRICES

BILLBOARD YOUR AD HERE!

YOUR AD HERE!

YOUR AD HERE!

LEADERBOARD YOUR AD HERE!

YOUR AD HERE!

SKY SCRAPER YOUR AD HERE!

YOUR AD HERE!

BIG BOX YOUR AD HERE!

BRANDED CONTENT VIDEO SERVICES

Take advantage of and utilize the power of Mustang News’ reach with native advertising for your business that people want to read.

Branded content has the same feel as editorial content, but is built to feature your business or organization. Our creative teams work with you to build captivating stories that are published to Mustang News platforms. The result is content that people want to — and are going to — view, yielding higher engagement and click rates than traditional display ads.

ONLINE ARTICLE

One branded content article posted on Mustangnews.net. This price also includes one social media post including the link to the article.

$150

MMG can now service all of your business or organization’s video needs. From recording a riboon-cutting ceremony to crafting a custom 30 second commerical, our talented team of multimedia video producers are here to work with you. Reach out to either your account executive or email us to set up a consultation with our team.

$150 STARTING AT

Reach out to over 3,000 subscribers over 5 days a week with Mustang News’ “The Roundup Newsletter.” Published up to 5 days a week starting in the Fall, this compilation of top stories and breaking news arrives in our subscribers’ inbox every morning. Reach out to your account executive for the latest rates and ad sizes.

$40 $160 PER DAY PER WEEK

Reach over 48,000+ followers through your preferred Mustang Media Group social media channels. Our socials channels directly meet our audience where they are with captivating content that can be easily consumed. Our staff will happily assist you with the right artwork, message, and time and day to share your message out.

NOTE: All posts must have direct call to action or offers within the advertisement.

MUSTANG NEWS MONTHLY

FEATURE YOUR BUSINESS OR ORGANIZATION IN OUR MONTHLY PUBLISHED REGULAR EDITIONS. OVER 4,000 COPIES OF OUR EDITORIAL-STYLE PRINT PRODUCT ARE DISTRIBUTED THE MIDDLE OF EACH MONTH — DIVING INTO STORIES NOT ONLY AFFECTING CAL POLY STUDENTS BUT THE RESIDENTS OF SAN LUIS OBISPO AS A WHOLE. THESE MONTHLY EDITIONS ARE DISTRIBUTED CITY-WIDE TO BOTH STUDENTS AND RESIDENTS.

FREQUENCY RATES

MN MONTHLY

Buy into 2 or more editions and receive up to 10% OFF SPECIAL EDITION + DIGITAL/SOCIAL

10% OFF digital ads that run within the 2-week window of a special edition run

MN MONTHLY + DIGITAL/SOCIAL + SPECIAL EDITION

20% OFF digital ads that run within the 2-week window

AD DESIGN

Mustang Media Group’s Advertising team provides FREE GRAPHIC DESIGN with each ad purchase, including digital and social media advertising. Our award-winning designers can build ads that provide results for any client and reach their goals. Our ad consultants and designers are dedicated to generate or elevate any ad campaign for your business.

SIZING & PRICES

FULL PAGE

HALF PAGE

QUARTER PAGE

12

EIGHTH PAGE

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COUPON BOOK

This inserted coupon book is hand-crafted specifically for students! Our coupon book allows your business to offer deals to the Cal Poly community. Over 6,000 copies of this studentfavorite product are printed and distributed once a year.

AD SIZES

MUSTANG MEDIA GROUP PRESENTS

HALF PAGE 7.75 x 5 in.

FULL PAGE 7.75 x 10.25 in.

FULL BLEED 8.25 x 10.75 in.

KCPR 91.3FM

KCPR 91.3FM IS CAL POLY’S RADIO STATION BROADCASTING OVER THE AIR AND ONLINE AT KCPR.ORG. STARTING WITH A MORNING NEWS SHOW AND CONTINUING THROUGHOUT THE DAY WITH A VARIETY OF DAY PART SHOWS, KCPR PROVIDES THE CAL POLY COMMUNITY WITH MUSIC RANGING FROM INDIE TO PUNK AND ALL THE DEEP CUTS INBETWEEN. KCPR IS HOME TO WHAT IS NEW, NOW, AND NEXT IN SLO — FROM MUSIC, EVENTS, AND NIGHTLIFE TO STUDENT LIFESTYLE AND SOCIAL JUSTICE. OUR SOCIAL MEDIA PLATFORMS HIGHLIGHT THE LATEST ARTISTS, CULTURE, NEWS, AND UPCOMING EVENTS. TUNE INTO KCPR LIVE FROM YOUR RADIO AT 91.3FM , OR ANYWHERE IN THE WORLD WITH OUR LIVESTREAM ON KCPR.ORG SUPPORTED ON BOTH DESKTOP AND MOBILE.

REACH

KCPR’s on-air signal covers San Luis Obispo County, spanning from north of Paso Robles to Arroyo Grande. KCPR’s online stream garners listeners from across the globe. KCPR.org covers all music and pop culture taking place in San Luis Obispo with articles, interviews, and videos reaching thousands of readers in the process every month.

DAYPART SHOWS

KCPR features a diverse lineup of daypart shows and news hours to keep our listeners informed and entertained throughout the whole day:

THE BREAKFAST CLUB

After our morning hour of Mustang News on KCPR from 9AM–10AM, The Breakfast Club kicks off the music with an array of mellow indie and folk tunes from 10AM – 12PM.

AFTERNOON DELIGHT

From 12PM–4PM, KCPR ramps up the good vibes a notch with the Afternoon Delight, which features alternative and rock jams to ward off the afternoon slump.

THE COMEDOWN

The Comedown is aired from 4PM–6PM, a daypart show that provides the ultimate mix of deep, refreshing tunes to help you wind down on your drive home.

THE LOUNGE

In the evening, KCPR airs Mustang News from 6PM–7PM and is followed by The Lounge, which keeps you rockin’ into the night with groovy, cutting-edge beats.

UNDERWRITING

Underwriting is a distinctive way to connect your product or service with an audience that is emotionally invested in their local radio station. KCPR maintains a special relationship with a community of devoted listeners who trust KCPR’s voice. Underwriting is an opportunity for creative, unique advertising not conveyed in other mediums. While the FCC regulates the language used in underwriting spots, it is an effective way to reach an audience that typically resists traditional advertising. KCPR underwrites concerts every month across SLO and DJs at some of the city’s top nightlife.

UNDERWRITING RATES

All KCPR underwriting packages include digital advertising on KCPR’s streaming player in the form of a leaderboard or big box ad featured at the top or side of the page, supported on desktop and mobile web browsers.

BUNDLE AND SAVE!

1 spot every 2 hours | 9 spots/day | 270 spots/month

1 MONTH

LEADERBOARD

728 x 90 px

320 x 50 px (mobile)

BIG BOX

300 x 250 px (desktop and mobile)

LEADERBOARD YOUR AD HERE!

BIG BOX YOUR AD HERE!

2 MONTHS (save $50/month!)

3 MONTHS (save $100/month!)

4 MONTHS (save $100/month!)

$350 $600 $750 $1000

PUBLICATION DATES

OUR PUBLICATIONS VARY FROM QUARTER TO QUARTER! WE OFFER A VARIETY OF SPECIAL EDITIONS IN ADDITION TO OUR MONTHLY MUSTANG NEWS PUBLICATIONS.

NEW EDITIONS

Mustang Media Group is always open and actively working to create more editions that are advantageous and captivating to students, the community, and businesses. Ask one of our advertising representatives to see what we have brewing!

SUMMER 2023

FALL 2023

WINTER 2024

MARCH

SPRING 2024

MN MONTHLY

GUIDELINES AND POLICIES

DEADLINES

REGULAR AND SPECIAL EDITIONS:

For ad space dates refer to the sales flyer provided by your ad executive; space varies by edition and artwork is due at least one week prior to print date

ART GUIDELINES

• Artwork must be sent at 300dpi.

• No artwork from the web.

Color ads must be in CMYK format.

• Black text must be solid black, not rich black.

• We accept JPEG, PSD, AI, TIFF, and PDF files (NOTE: PDF files are not accepted for web ads on Mustangnews.net).

If artwork is created in Adobe Illustrator, fonts must be converted to outlines.

• Camera-ready artwork must be submitted by noon on the day of the deadline.

AGENCY COMMISSIONS

All rates listed are non-commissionable (net) rates.

CANCELLATION POLICY

If any advertisement is canceled after deadline, MMG reserves the right to charge up to 50% of the total cost of the space reservation.

DISCOUNTS

Political ads must be prepaid without any discount options. We offer a 5% discount for prepaid display advertising.

BILLING

The monthly billing cycle will close on the last working day of the month.

If Payment is not received within 90 days your account will be turned over to collections. Payment in full must be received by the last business day of the month following the receipt of your statement. Mustang News accepts cash and check. Make checks payable to Mustang News.

Mustang Media Group reserves the right to refuse or revise any advertising deemed to adversely affect the integrity and credibility of the newspaper as a source of truthful and accurate information, or be in conflict with the education of the university community served. Mustang Media Group reserves the right to institute such other general policies as may be deemed appropriate at any time. Sole responsibility for the content of an ad lies with the advertiser who unconditionally agrees to hold Mustang Media Group faultless should claim arise, and to pay for any and all expenses incurred as a result of the publication of such ad. Should an ad not be published as ordered, Mustang Media Group’s liability is limited to the amount paid for the ad.