MUSTANG MEDIA GROUP 2021–2022 MEDIA KIT 2021–2022 MEDIA KIT 2021–202201 019
MMG ADVertising
THE
advertising team at Mustang Media Group ensures your brand is top of mind in the Cal Poly community. From students and parents to local residents and alumni, our breadth of distribution platforms allows your business to consistently reach the right audience — delivering results that keep both local and national partners coming back.
MUSTang news
AS
EST. 1916 USTANG MEDIA GROUP is Cal Poly’s fully integrated, student-run media organization. Bringing together the teams at Mustang News and KCPR radio, our platforms have the ability to reach nearly every member of the Cal Poly and greater San Luis Obispo community each year. With our award-winning team of designers and account executives, we have launched a significant amount of campaigns that have helped businesses and organizations grow at both local and national levels.
info@mustangmediagroup.com @cpmustangnews
OF MUSTANG NEWS PUBLISHING
Cal Poly’s news source, Mustang News delivers innovative journalistic content in print, online and across social channels each and every day. Consistently ranking among the best in collegiate media, students turn to and rely on Mustang News for the stories that matter at Cal Poly and in the San Luis Obispo community.
KCPR 91.3 FM
KCPR
91.3 FM is Cal Poly’s student-run, alternative radio station providing the Cal Poly community with music ranging from indie, punk, hip hop and all the deep cuts in between. KCPR is home to what is new, now and next in SLO — from music, art, events, and nightlife. KCPR’s on-air signal covers San Luis Obispo County, spanning from Templeton to Arroyo Grande and the KCPR.org online stream garners listeners from across the globe.
AUDIENCE HIGHEST WEB TRAFFIC COMES FROM
SLO COUNTY POPULATION
ACCOLADES ASSOCIATED COLLEGIATE PRESS 2019 NEWSPAPER PACEMAKER
BEST COLLEGE MEDIA
COLLEGE MEDIA BUSINESS & ADVERTISING MANAGERS 2020
SLO CITY POPULATION BEST COLLEGE MEDIA
CAL POLY UNDERGRAD + GRADUATE STUDENTS
PROGRAM | COLLEGE MEDIA BUSINESS & ADVERTISING MANAGERS 2021
CMBAM MEDIA COMPANY OF THE YEAR
TOTAL SOCIAL MEDIA FOLLOWERS
BEST COVID-19 RESPONSE PLAN IN THE NATION
MEDIA KIT 2021–2022 03
Take a look at how much your reach can expand with the addition of digital advertising:
6,400 5,000 15,000
Special edition impressions
Advertising Supplement
1
C AL POLY SAN LUIS OBISPO ’S NE WS SOURCE
M
USTANGNEWS.NET is a two-time winner of the Associated College Online Pacemaker award— attracting close to 1 million views last year. The latest news is published on mustangnews.net around the clock, along with in-depth features, videos and interactive stories. This advertising space offers flexible dates, tracking features, and can be linked directly to your business.
BUNDLE DEALS
E
xpand your Mustang Media ad campaign’s reach and effectiveness by adding online formats and receive a 10%-20% discount off of your digital advertising in the process.
10% OFF 20% OFF Run in any special edition and receive 10% off all digital advertising running within 2 weeks of the special edition.
Run in a special edition and in a Mustang News Monthly within 2 weeks of the special edition’s publication and receive 20% off all digital advertising for the same 2 week period.
WHERE ARE THEY GOING?
2021 GRADS PLAN FOR THE FUTURE
JUNE 9, 2021
|
MUSTANGNEWS.NET
regular edition impressions
DIGITAL AD impressions
sizing + Prices
01 BILLBOARD
970 × 250 px 320 × 100 px mobile
01 BILLBOARD
$560 per month $160 per week
02 LEADERBOARD
02 LEADERBOARD
03 SKYSCRAPER YOUR AD HERE!
728 × 90 px 320 × 50 px mobile
YOUR AD HERE!
$480 per month $120 per week
03 SKYSCRAPER
300 × 600 px 300 × 600 px (mobile)
04 BIGBOX
$400 per month $120 per week
04 BIG BOX
YOUR AD HERE! 300 × 250 px 300 × 250 px mobile
$320 per month $100 per week
*NOTE: We will be maintaining our discounted rates for the ‘22 Academic Year as both local businesses and campus departments continue to recover from the effects of the pandemic.
*All ads will be displayed throughout the homepage and at the top of every article on Mustangnews.net CLICK HERE TO VISIT MUSTANGNEWS.NET MEDIA KIT 2021–2022 05
BRANDED CONTENT
T
ake advantage and utilize of the power of Mustang News’ reach with native advertising for your business that people want to read.
Branded content has the same feel as editorial content, but is built to feature your business or organization. Our creative teams work with you to build captivating stories that are published to Mustang News platforms. The result is content that people want to view and are going to view, yielding higher engagement and click rates than traditional display ads.
ONLINE ARTICLE One branded content article, posted in the “Sponsored” section on MustangNews.net. This price also includes one social media post including the link to the article.
$250 video services The MMG creative team works with you to produce custom video content tailored to your business or organization that students will want to watch. Videos are distributed online and all over our social media platforms.
STARTING AT $150 PRINT ARTICLES Available for both special and regular editions. Clients must purchase the ad space in addition to the branded content article. Only MMG designers may design the layout for the branded content article published in print.
06 MEDIA KIT 2021–2022
ROUNDUP NEWSLETTER
R
each out to over close to 4,000 subscribers up to 5 days a week with Mustang News’ “The Roundup Newsletter”. Published up to 5 days a week starting in the Fall this compilation of top stories and breaking news arrives in our subscribers inbox every morning. Reach out to your account executive for the latest rates and ad sizes.
$40 PER DAY OR $160 PER WEEK
SOCIAL MEDIA SHOUTOUTS
R
each over 33,000+ followers through your preferred Mustang Media Group social media channels. Our social channels directly meet our audience where they are with captivating content that can easily be consumed. Our staff will happily assist you with the right artwork, right message and the right time and day to share your message out. *NOTE: All posts must have direct call to action or offers within the advertisement.
$200
+$60
FOR 3 POSTS ON ANY OF OUR SOCIAL MEDIA OUTLETS
FOR ANY ADDITIONAL POSTS
SPONSORED POST On Mustang News account
1024 × 512
SPONSORED STORY Lasts 24 hours on the Mustang News account
SPONSORED POST On Mustang News page
1080 × 1920 px
1200 × 717 px
*Click each social icon to visit each of our social media platforms
MEDIA KIT 2021–2022 07
1
C AL POLY SAN LUIS OBISPO ’S NE WS SOURCE
F
eature your business/organization in our monthly published regular editions. Over 5,000 copies of our editorial-style print product are distributed the middle of each month—diving into stories affecting not only Cal Poly students but residents of San Luis Obispo as a whole. These monthly editions are distributed city-wide to students as well as residents.
WHERE ARE THEY GOING? FULL PAGE FRONT PAGE SMALL
$
450
10.5 × 1.5 in.
FRONT PAGE LARGE
2021 GRADS PLAN FOR THE FUTURE
FREQUENCY RATES
$ JUNE 9, 2021
MN MONTHLY
SPECIAL EDITION + DIGITAL/SOCIAL
Buy into two or more editions, receive up to 10% OFF
10% OFF digital ads that runs within the two-week window of a special edition run
08 MEDIA KIT 2021–2022
|
MUSTANGNEWS.NET
650
10.5 × 3 in.
MN MONTHLY + DIGITAL/SOCIAL + SPECIAL EDITION 20% OFF Digital ADS that runs within the two-week windoW
FULL PAGE
$
675
10.5 × 12 in.
AD DESIGN
M
ustang Media Group’s Advertising team provides FREE GRAPHIC DESIGN with each ad purchase, including digital and social media advertising. Our award-winning designers can build ads that provide results for the client and reach their goals. Our ad consultants and designers are dedicated to generate or elevate any ad campaign for your business.
8
Lorem ipsum is dummy text, tet eum, comnim aut quae nis aut voloritam ero et que vella volland itatium fugias aut volorerio doluptatem solest restio et aut pero mi, utem ut estium et alibustia quasim utem fugiate mquate pra volent quam dolutem autatusam dolores volupta turepra eculluptat laceatis solut audam, intiae. Et exere et explabo reperion pe num faccum elest, quos nes qui il is eicae omnis autes dolupta cus sin est am ta con cum repellame idi conem. Nam ellaccu llautemquo moluptatum
Lorem ipsum is dummy text, tet eum, comnim aut quae nis aut voloritam ero et que vella volland itatium fugias aut volorerio doluptatem solest restio et aut pero mi, utem ut estium et alibustia quasim utem fugiate mquate pra volent quam dolutem autatusam dolores volupta turepra eculluptat laceatis solut audam, intiae. Holla homies, it's elaine here lolz ya feel me, quos nes qui il is eicae omnis autes dolupta cus sin est am ta con cum repellame idi conem. Nam ellaccu llautemquo moluptatum
QUARTER paGE HORIZONTAL
HALF PAGE VERTICAL
QUARTER PAGE VERTICAL
EIGHTH PAGE HORIZONTAL $
112
5.17 × 2.88 in.
$
200
5.17 × 5.92 in.
HALF PAGE HORIZONTAL
Lorem ipsum is dummy text, tet eum, comnim aut quae nis aut voloritam ero et que vella volland itatium fugias aut volorerio doluptatem solest restio et aut pero mi, utem ut estium et alibustia quasim utem fugiate mquate pra volent quam dolutem autatusam dolores volupta turepra eculluptat laceatis solut audam, intiae. Et exere et explabo reperion pe num faccum elest, quos nes qui il is eicae omnis autes dolupta cus sin est am ta con cum repellame idi conem. Nam ellaccu llautemquo moluptatumCiandisqui blatem etur se volora que ducid expe plibus eaquaesed qui utem sum dit maxim que vid molenit ad maios invelig natempe liquis autateniet et quatur alignam doluptiori dolorro to eventin ullabor eprovid uciumquam fuga. Name natium ipit odis mi, consequam faccumet odit, aceperc hillis vel id eiciistiis in natem atur? Tur aute volorepratem quosam fuga. Inimaximil iderum ut aut auditatem sam quiam aut etur autatur aborem incto conse dolupid que vellabo. Nequi ventotas magni beaqui cum fugit officimodi commo id mossi quiscie ndiciae volorruptis accus,natium ipit odis mi, consequam faccumet odit, aceperc hillis vel id eiciistiis in natem atur? Hey! It’s Elaine.
TUESDAY, OCTOBER 26, 2021 MUSTANG NEWS
TUESDAY, OCTOBER 26, 2021
$
360
10.5 × 5.92 in.
$
360
5.17 × 12 in.
$
200
2.50 × 12 in.
$
112
2.50 × 5.92 in.
NEWS
NEWS
MUSTANG NEWS
EIGTH PAGE VERTICAL
9
MEDIA KIT 2021–2022 09
Supplement ing tis ver Ad
Poly Picks 2021 1
I
n addition to our regular monthly Mustang News editions, we have quarterly special edition magazines that highlight specific and relevant themes to spark interest and engagement among readers. Some special editions include advertorial content where our advertisers can create and tell their narrative and story.
rates
GO SLO – ALL OTHER MAIL HOME EDITIONS $750
FULL PAGE
$400 HALF PAGE
010 MEDIA KIT 2021–2022
2021—2022 SPECIAL EDITIONS • Back to SLO 2021
$600
• Fall Coupon Book 2021
$350
• Open House 2022
FULL PAGE
HALF PAGE
• Treat Yourself 2021 • SLO Living 2022 • Poly Picks 2022 • Go SLO 2022
COUPON BOOK
T
his inserted coupon book is hand-crafted specifically for students! Our coupon book allows your business to offer deals to the Cal poly community. Over 6,000 copies of this student-favorite product are printed and distributed in the Fall!
$350
8 × 3 in.
AD SIZES
FALL PAGE
HALF PAGE
7.75 × 5 in.
7.75 × 10.25 in. Full Bleed 8.25 × 10.75
COUPON BOOK MEDIA KIT 2021–2022 11
100, 000 10,000
+ MORRO BAY
SANTA MARGARITA
SAN LUIS OBISPO ARROYO GRANDE
R
U R ME S YO
GE!
KCPR FM REACH
HEA
ATASCADERO
I
SA
012 MEDIA KIT 2021–2022
TEMPLETON
ONTHLY L
ENERS
KCPR’s on-air signal covers San Luis Obispo County, spanning from north of Paso Robles to Arroyo Grande. KCPR’s online stream garners listeners from across the globe KCPR.org covers all music and pop culture taking place in San Luis Obispo with articles, interviews and video reaching thousands of readers in the process each month.
M
ST
REACH
VIEWS
KCPR
91.3 FM is Cal Poly’s radio station broadcasting over the air and online at KCPR.org. Starting with a morning news show and continuing throughout the day with a variety of shows, KCPR FM serves the Cal Poly community. KCPR.org is home to what is new, now and next in SLO — from music, events, and nightlife to student lifestyle and social justice. Our social media platforms highlight the latest artists, culture news and upcoming events. Catch KCPR shows live on Amazon Alexa, Apple HomePod, and more from anywhere in the world with our livestream.
ARLY PA GE
+
YE
UNDERWRITING
U
nderwriting is a unique and distinctive way to connect your product or service with an audience that is emotionally invested in their local radio station. KCPR maintains a special relationship with a community of devoted listeners who trust KCPR’s voice. Underwriting is also an opportunity for creative, unique advertising not conveyed in other mediums. While the FCC regulates the language used in underwriting spots, it is an effective way to reach an audience who generally resist traditional advertising. KCPR underwrites concerts every month across SLO and DJs at some of the city’s top nightlife.
UNDERWRITING RATES
Includes digital advertising on KCPR.ORG
MORNING 6AM – 12PM 1 SPOT every 2 hours | 3 SPOTS /day | 90 SPOTS /month
$100
per mth
CLICK HERE TO VISIT KCPR.ORG
In the morning, KCPR airs news shows Democracy Now from 8am to 9am and Mustang News on KCPR from 9am to 10am during The Breakfast Club, a daypart show that features easy tunes and good vibes to start your day off right.
AFTERNOON 12PM TO 6PM 1 SPOT every 2 hours | 3 SPOTS /day | 90 SPOTS /month
LEADERBOARD 728 × 90 px 320 × 50 px mobile
$150 YOUR AD HERE!
per mth
In the afternoon, KCPR airs Afternoon Delight from 12pm to 3pm, a daypart show that turns the good vibes up a notch to ward off the afternoon slump, and The Comedown from 3pm to 6pm, a daypart show that helps you wind down on your drive home with mellow tunes.
EVENING 6PM TO 12AM 1 SPOT every 2 hours | 3 SPOTS /day | 90 SPOTS /month
$200 per mth
In the evening, KCPR airs Mustang News on KCPR from 6pm to 7pm during The Lounge, a daypart show that keeps you rockin’ into the night and provides the ultimate tunes to jam to.
ALL DAY 6AM TO 12AM 1 SPOT every 2 hours | 9 SPOTS /day | 270 SPOTS /month
$350 per mth
KCPR features a diverse lineup of daypart shows and news hours to keep our listeners informed and entertained throughout the whole day.
bundle + save! MEDIA KIT 2021–2022 13
2021
SEPTEMBER S
M
T
W
T
F
S
1
2
3
4
2021
OCTOBER S
M
T
W
T
F
S
1
2
5
6
7
8
9
10
11
3
4
5
6
7
8
9
12
13
14
15
16
17
18
10
11
12
13
14
15
16
19 20
21
22
23 24 25
17
18
19
20
21 22 23
26 27 28
29
30
24 25 26 27
28 29 30
31
O
ur publications vary from quarter to quarter! We offer a variety special editions in addition to our monthly Mustang News publications. Please note that all dates listed are subject to change.
NEW EDITIONS Mustang Media Group is always open and actively working to create even more editions that can be advantageous and captivating to students, the community, and businesses! Ask one of our advertising representatives to see what we have brewing!
2022
FEBRUARY S
M
MARCH
T
W
T
F
S
1
2
3
4
5
S
M
T
W
T
F
S
1
2
3
4
5
6
7
8
9
10
11
12
6
7
8
9
10
11
12
13
14
15
16
17
18
19
13
14
15
16
17
18
19
20 21
22
23
24 25 26
20 21
22
23
24 25 26
27 28 29
30
31
27 28
Special Editions 014 MEDIA KIT 2021–2022
2022
MN Monthly
2021
NOVEMBER S
2021
DECEMBER
M
T
W
T
F
S
1
2
3
4
5
6
7
8
9
10
11
12
13
5
6
14
15
16
17
18
19
20
12
21 22 23 24
25 26 27
28 29 30
S
M
T
FALL 2021
2022
JANUARY S
M
T
W
T
F
S
T
F
S
1
2
3
4
7
8
9
10
11
2
3
4
5
6
7
8
WINTER 2022
13
14
15
16
17
18
9
10
11
12
13
14
15
SLO LIVING 02.15.22
19 20
21
22
23 24 25
16
17
18
19
20 21
22
26 27 28
29
30 31
23 24 25
26
27 28 29
2022
APRIL S
M
T
W
1
OPEN HOUSE POLYPICKS GRADUATION
JUNE
F
S
S
M
T
W
T
F
S
1
2
1
2
3
4
5
6
7
04.06.22 05.10.22 6.07.22
S
M
T
SUMMER 2022 W
T
F
S
1
2
3
4
3
4
5
6
7
8
9
8
9
10
11
12
13
14
5
6
7
8
9
10
11
10
11
12
13
14
15
16
15
16
17
18
19 20
21
12
13
14
15
16
17
18
17
18
19
20
21 22 23
22 23 24
19 20
21
22
23 24 25
24 25 26
27
28 29 30
29 30
26 27 28
29
30
31
SPRING 2022
2022
MAY
T
09.10.21 10.26.21 12.07.21
W
30 31 2022
BACK TO SLO COUPON BOOK GRADUATION
25 26 27 28
GO SLO 08.06.22
MN MONTHLY OCTOBER ‘21 10.12.21 NOVEMBER ‘21 11.09.21 DECEMBER ‘21 12.07.21 JANUARY ‘22 01.18.22 FEBRUARY ‘22 02.15.22 MARCH ‘22 03.08.22 APRIL ‘22 04.12.22 MAY ‘22 05.10.22 JUNE ‘22 06.07.22
MEDIA KIT 2021–2022 15
ART GUIDELINES • Artwork must be sent at 300 dpi. • No artwork from the web. • Color ads must be in CMYK format. • Black text must be solid black, not rich black. • We accept JPEG, PSD, AI, TIFF and PDF files. • If artwork is created in Adobe Illustrator, fonts must be converted to outlines. • Camera-ready artwork must be submitted by noon on the day of the deadline.
Deadlines
AGENCy commissions All rates listed are non-commissionable (net) rates.
REGULAR & SPECIAL EDITIONS For ad space dates refer to the sales flyer provided by your ad executive; space varies by edition & artwork is due at least one week prior to print date.
AD SPACE: SALES FLYER DATE AT 5:00 PM ARTWORK: SALES FLYER DATE AT 5:00 PM
CANCELlaTION POLICY If any advertisement is cancelled after space deadline MMG reserves the right to charge up to 50% of the total cost of the space reservation.
DISCOUNTS Political ads must be prepaid without any discount options. We offer a 5 percent discount for prepaid display advertising.
016 MEDIA KIT 2021–2022
CREDIT All advertising is payable in advance, unless the advertiser has completed a credit application and credit has been approved. Mustang Media Group reserves the right to withdraw or restrict credit.
BILLING After credit has been approved, the monthly billing cycle will close on the last working day of the month. Accounts not paid within 30 days of the invoice date are subject to a finance charge of 1.5 percent per month (18 percent annually).
CHECK US OUT!
Click to view our recent editions. 1
1
C AL POLY SAN LUIS OBISPO ’S NE WS SOURCE
C AL POLY SAN LUIS OBISPO ’S NE WS SOURCE
MUSTANG NEWS
WHERE ARE THEY GOING?
THE DIVIDE
Head coaches of women’s sports teams earn less than head coaches of men’s teams at Cal Poly
D E C E M B E R 7, 2 0 2 1
|
2021 GRADS PLAN FOR THE FUTURE
JUNE 9, 2021
MUSTANGNEWS.NET
|
MUSTANGNEWS.NET
Advertising Supplement
If payment is not received within 60 days, credit is withdrawn. Payment in full must be received by the last business day of the month following the receipt of your statement. Mustang News accepts cash, check and all major credit cards. Make checks payable to Mustang News. Mustang Media Group reserves the right to refuse or revise any advertising deemed to adversely affect the integrity and credibility of the newspaper as a source of truthful and accurate information, or be in conflict with the educational mission of the university community served. Mustang Media Group reserves the right to institute such other general policies as may be deemed appropriate at any time. Sole responsibility for the content of an ad lies with the advertiser who unconditionally agrees to hold Mustang Media Group faultless should claim arise, and to pay for any and all expenses incurred as a result of the publication of such ad. Should an ad not be published as ordered, Mustang Media Group's liability is limited to the amount paid for the ad.
Supplement ing tis ver Ad
Poly Picks 2021 1
MEDIA KIT 2021–2022 017
CAL POLY, BLDG. 26, ROOM 233 1 Grand Ave, San Luis Obispo, CA 93407 Advertising Inquiries | advertising@mustangmediagroup.com Billing + Invoice | billing@mustangmediagroup.com MMG Media Kit designed by Elaine Do MEDIA 011 0 88MUSTANG MEDIAKIT GROUP2021–2022