Mustang Media Group Media Kit 2021–2022

MUSTANG MEDIA GROUP 2021–2022 MEDIA KIT 2021–2022 MEDIA KIT 2021–202201 019

MMG ADVertising

THE

advertising team at Mustang Media Group ensures your brand is top of mind in the Cal Poly community.

From students and parents to local residents and alumni, our breadth of distribution platforms allows your business to consistently reach the right audience — delivering results that keep both local and national partners coming back.

MUSTang news

AS

EST. 1916 USTANG MEDIA GROUP is Cal Poly’s fully integrated, student-run media organization. Bringing together the teams at Mustang News and KCPR radio, our platforms have the ability to reach nearly every member of the Cal Poly and greater San Luis Obispo community each year. With our award-winning team of designers and account executives, we have launched a significant amount of campaigns that have helped businesses and organizations grow at both local and national levels.

info@mustangmediagroup.com @cpmustangnews

OF MUSTANG NEWS PUBLISHING

Cal Poly’s news source, Mustang News delivers innovative journalistic content in print, online and across social channels each and every day. Consistently ranking among the best in collegiate media, students turn to and rely on Mustang News for the stories that matter at Cal Poly and in the San Luis Obispo community.

KCPR 91.3 FM

KCPR

91.3 FM is Cal Poly’s student-run, alternative radio station providing the Cal Poly community with music ranging from indie, punk, hip hop and all the deep cuts in between. KCPR is home to what is new, now and next in SLO — from music, art, events, and nightlife. KCPR’s on-air signal covers San Luis Obispo County, spanning from Templeton to Arroyo Grande and the KCPR.org online stream garners listeners from across the globe.

AUDIENCE HIGHEST WEB TRAFFIC COMES FROM

SLO COUNTY POPULATION

ACCOLADES ASSOCIATED COLLEGIATE PRESS 2019 NEWSPAPER PACEMAKER

BEST COLLEGE MEDIA

COLLEGE MEDIA BUSINESS & ADVERTISING MANAGERS 2020

SLO CITY POPULATION BEST COLLEGE MEDIA

CAL POLY UNDERGRAD + GRADUATE STUDENTS

PROGRAM | COLLEGE MEDIA BUSINESS & ADVERTISING MANAGERS 2021

CMBAM MEDIA COMPANY OF THE YEAR

TOTAL SOCIAL MEDIA FOLLOWERS

BEST COVID-19 RESPONSE PLAN IN THE NATION

MEDIA KIT 2021–2022 03

Take a look at how much your reach can expand with the addition of digital advertising:

6,400 5,000 15,000

Special edition impressions

Advertising Supplement

1

C AL POLY SAN LUIS OBISPO ’S NE WS SOURCE

M

USTANGNEWS.NET is a two-time winner of the Associated College Online Pacemaker award— attracting close to 1 million views last year.

The latest news is published on mustangnews.net around the clock, along with in-depth features, videos and interactive stories. This advertising space offers flexible dates, tracking features, and can be linked directly to your business.

BUNDLE DEALS

E

xpand your Mustang Media ad campaign’s reach and effectiveness by adding online formats and receive a 10%-20% discount off of your digital advertising in the process.

10% OFF 20% OFF Run in any special edition and receive 10% off all digital advertising running within 2 weeks of the special edition.

Run in a special edition and in a Mustang News Monthly within 2 weeks of the special edition’s publication and receive 20% off all digital advertising for the same 2 week period.

WHERE ARE THEY GOING?

2021 GRADS PLAN FOR THE FUTURE

JUNE 9, 2021

|

MUSTANGNEWS.NET

regular edition impressions

DIGITAL AD impressions

sizing + Prices

01 BILLBOARD

970 × 250 px 320 × 100 px mobile

01 BILLBOARD

$560 per month $160 per week

02 LEADERBOARD

02 LEADERBOARD

03 SKYSCRAPER YOUR AD HERE!

728 × 90 px 320 × 50 px mobile

YOUR AD HERE!

$480 per month $120 per week

03 SKYSCRAPER

300 × 600 px 300 × 600 px (mobile)

04 BIGBOX

$400 per month $120 per week

04 BIG BOX

YOUR AD HERE! 300 × 250 px 300 × 250 px mobile

$320 per month $100 per week

*NOTE: We will be maintaining our discounted rates for the ‘22 Academic Year as both local businesses and campus departments continue to recover from the effects of the pandemic.

*All ads will be displayed throughout the homepage and at the top of every article on Mustangnews.net CLICK HERE TO VISIT MUSTANGNEWS.NET MEDIA KIT 2021–2022 05

BRANDED CONTENT

T

ake advantage and utilize of the power of Mustang News’ reach with native advertising for your business that people want to read.

Branded content has the same feel as editorial content, but is built to feature your business or organization. Our creative teams work with you to build captivating stories that are published to Mustang News platforms. The result is content that people want to view and are going to view, yielding higher engagement and click rates than traditional display ads.

ONLINE ARTICLE One branded content article, posted in the “Sponsored” section on MustangNews.net. This price also includes one social media post including the link to the article.

$250 video services The MMG creative team works with you to produce custom video content tailored to your business or organization that students will want to watch. Videos are distributed online and all over our social media platforms.

STARTING AT $150 PRINT ARTICLES Available for both special and regular editions. Clients must purchase the ad space in addition to the branded content article. Only MMG designers may design the layout for the branded content article published in print.

06 MEDIA KIT 2021–2022

ROUNDUP NEWSLETTER

R

each out to over close to 4,000 subscribers up to 5 days a week with Mustang News’ “The Roundup Newsletter”. Published up to 5 days a week starting in the Fall this compilation of top stories and breaking news arrives in our subscribers inbox every morning. Reach out to your account executive for the latest rates and ad sizes.

$40 PER DAY OR $160 PER WEEK

SOCIAL MEDIA SHOUTOUTS

R

each over 33,000+ followers through your preferred Mustang Media Group social media channels. Our social channels directly meet our audience where they are with captivating content that can easily be consumed. Our staff will happily assist you with the right artwork, right message and the right time and day to share your message out. *NOTE: All posts must have direct call to action or offers within the advertisement.

$200

+$60

FOR 3 POSTS ON ANY OF OUR SOCIAL MEDIA OUTLETS

FOR ANY ADDITIONAL POSTS

TWITTER

SPONSORED POST On Mustang News account

INSTAGRAM

1024 × 512

SPONSORED STORY Lasts 24 hours on the Mustang News account

FACEBOOK

SPONSORED POST On Mustang News page

1080 × 1920 px

1200 × 717 px

*Click each social icon to visit each of our social media platforms

MEDIA KIT 2021–2022 07

1

C AL POLY SAN LUIS OBISPO ’S NE WS SOURCE

F

eature your business/organization in our monthly published regular editions. Over 5,000 copies of our editorial-style print product are distributed the middle of each month—diving into stories affecting not only Cal Poly students but residents of San Luis Obispo as a whole. These monthly editions are distributed city-wide to students as well as residents.

WHERE ARE THEY GOING? FULL PAGE FRONT PAGE SMALL

$

450

10.5 × 1.5 in.

FRONT PAGE LARGE

2021 GRADS PLAN FOR THE FUTURE

FREQUENCY RATES

$ JUNE 9, 2021

MN MONTHLY

SPECIAL EDITION + DIGITAL/SOCIAL

Buy into two or more editions, receive up to 10% OFF

10% OFF digital ads that runs within the two-week window of a special edition run

08 MEDIA KIT 2021–2022

|

MUSTANGNEWS.NET

650

10.5 × 3 in.

MN MONTHLY + DIGITAL/SOCIAL + SPECIAL EDITION 20% OFF Digital ADS that runs within the two-week windoW

FULL PAGE

$

675

10.5 × 12 in.

AD DESIGN

M

ustang Media Group’s Advertising team provides FREE GRAPHIC DESIGN with each ad purchase, including digital and social media advertising. Our award-winning designers can build ads that provide results for the client and reach their goals. Our ad consultants and designers are dedicated to generate or elevate any ad campaign for your business.

8

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QUARTER paGE HORIZONTAL

HALF PAGE VERTICAL

QUARTER PAGE VERTICAL

EIGHTH PAGE HORIZONTAL $

112

5.17 × 2.88 in.

$

200

5.17 × 5.92 in.

HALF PAGE HORIZONTAL

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Hey! It’s Elaine.

TUESDAY, OCTOBER 26, 2021 MUSTANG NEWS

TUESDAY, OCTOBER 26, 2021

$

360

10.5 × 5.92 in.

$

360

5.17 × 12 in.

$

200

2.50 × 12 in.

$

112

2.50 × 5.92 in.

NEWS

NEWS

MUSTANG NEWS

EIGTH PAGE VERTICAL

9

MEDIA KIT 2021–2022 09

Supplement ing tis ver Ad

Poly Picks 2021 1

I

n addition to our regular monthly Mustang News editions, we have quarterly special edition magazines that highlight specific and relevant themes to spark interest and engagement among readers. Some special editions include advertorial content where our advertisers can create and tell their narrative and story.

rates

GO SLO – ALL OTHER MAIL HOME EDITIONS $750

FULL PAGE

$400 HALF PAGE

010 MEDIA KIT 2021–2022

2021—2022 SPECIAL EDITIONS • Back to SLO 2021

$600

• Fall Coupon Book 2021

$350

• Open House 2022

FULL PAGE

HALF PAGE

• Treat Yourself 2021 • SLO Living 2022 • Poly Picks 2022 • Go SLO 2022

COUPON BOOK

T

his inserted coupon book is hand-crafted specifically for students! Our coupon book allows your business to offer deals to the Cal poly community.

Over 6,000 copies of this student-favorite product are printed and distributed in the Fall!

$350

8 × 3 in.

AD SIZES

FALL PAGE

HALF PAGE

7.75 × 5 in.

7.75 × 10.25 in.

Full Bleed 8.25 × 10.75

COUPON BOOK MEDIA KIT 2021–2022 11

100, 000 10,000

+ MORRO BAY

SANTA MARGARITA

SAN LUIS OBISPO ARROYO GRANDE

R

U R ME S YO

GE!

KCPR FM REACH

HEA

ATASCADERO

I

SA

012 MEDIA KIT 2021–2022

TEMPLETON

ONTHLY L

ENERS

KCPR’s on-air signal covers San Luis Obispo County, spanning from north of Paso Robles to Arroyo Grande. KCPR’s online stream garners listeners from across the globe KCPR.org covers all music and pop culture taking place in San Luis Obispo with articles, interviews and video reaching thousands of readers in the process each month.

M

ST

REACH

VIEWS

KCPR

91.3 FM is Cal Poly’s radio station broadcasting over the air and online at KCPR.org. Starting with a morning news show and continuing throughout the day with a variety of shows, KCPR FM serves the Cal Poly community. KCPR.org is home to what is new, now and next in SLO — from music, events, and nightlife to student lifestyle and social justice. Our social media platforms highlight the latest artists, culture news and upcoming events. Catch KCPR shows live on Amazon Alexa, Apple HomePod, and more from anywhere in the world with our livestream.

ARLY PA GE

+

YE

UNDERWRITING

U

nderwriting is a unique and distinctive way to connect your product or service with an audience that is emotionally invested in their local radio station. KCPR maintains a special relationship with a community of devoted listeners who trust KCPR’s voice. Underwriting is also an opportunity for creative, unique advertising not conveyed in other mediums. While the FCC regulates the language used in underwriting spots, it is an effective way to reach an audience who generally resist traditional advertising. KCPR underwrites concerts every month across SLO and DJs at some of the city’s top nightlife.

UNDERWRITING RATES

Includes digital advertising on KCPR.ORG

MORNING 6AM – 12PM 1 SPOT every 2 hours | 3 SPOTS /day | 90 SPOTS /month

$100

per mth

CLICK HERE TO VISIT KCPR.ORG

In the morning, KCPR airs news shows Democracy Now from 8am to 9am and Mustang News on KCPR from 9am to 10am during The Breakfast Club, a daypart show that features easy tunes and good vibes to start your day off right.

AFTERNOON 12PM TO 6PM 1 SPOT every 2 hours | 3 SPOTS /day | 90 SPOTS /month

LEADERBOARD 728 × 90 px 320 × 50 px mobile

$150 YOUR AD HERE!

per mth

In the afternoon, KCPR airs Afternoon Delight from 12pm to 3pm, a daypart show that turns the good vibes up a notch to ward off the afternoon slump, and The Comedown from 3pm to 6pm, a daypart show that helps you wind down on your drive home with mellow tunes.

EVENING 6PM TO 12AM 1 SPOT every 2 hours | 3 SPOTS /day | 90 SPOTS /month

$200 per mth

In the evening, KCPR airs Mustang News on KCPR from 6pm to 7pm during The Lounge, a daypart show that keeps you rockin’ into the night and provides the ultimate tunes to jam to.

ALL DAY 6AM TO 12AM 1 SPOT every 2 hours | 9 SPOTS /day | 270 SPOTS /month

$350 per mth

KCPR features a diverse lineup of daypart shows and news hours to keep our listeners informed and entertained throughout the whole day.

bundle + save!

MEDIA KIT 2021–2022 13

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ur publications vary from quarter to quarter! We offer a variety special editions in addition to our monthly Mustang News publications. Please note that all dates listed are subject to change.

NEW EDITIONS Mustang Media Group is always open and actively working to create even more editions that can be advantageous and captivating to students, the community, and businesses! Ask one of our advertising representatives to see what we have brewing!

2022

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BACK TO SLO COUPON BOOK GRADUATION

25 26 27 28

GO SLO 08.06.22

MN MONTHLY OCTOBER ‘21 10.12.21 NOVEMBER ‘21 11.09.21 DECEMBER ‘21 12.07.21 JANUARY ‘22 01.18.22 FEBRUARY ‘22 02.15.22 MARCH ‘22 03.08.22 APRIL ‘22 04.12.22 MAY ‘22 05.10.22 JUNE ‘22 06.07.22

MEDIA KIT 2021–2022 15

ART GUIDELINES • Artwork must be sent at 300 dpi.

• No artwork from the web.

• Color ads must be in CMYK format.

• Black text must be solid black, not rich black.

• We accept JPEG, PSD, AI, TIFF and PDF files.

• If artwork is created in Adobe Illustrator, fonts must be converted to outlines.

• Camera-ready artwork must be submitted by noon on the day of the deadline.

Deadlines

AGENCy commissions All rates listed are non-commissionable (net) rates.

REGULAR & SPECIAL EDITIONS For ad space dates refer to the sales flyer provided by your ad executive; space varies by edition & artwork is due at least one week prior to print date.

AD SPACE: SALES FLYER DATE AT 5:00 PM ARTWORK: SALES FLYER DATE AT 5:00 PM

CANCELlaTION POLICY If any advertisement is cancelled after space deadline MMG reserves the right to charge up to 50% of the total cost of the space reservation.

DISCOUNTS Political ads must be prepaid without any discount options. We offer a 5 percent discount for prepaid display advertising.

016 MEDIA KIT 2021–2022

CREDIT All advertising is payable in advance, unless the advertiser has completed a credit application and credit has been approved. Mustang Media Group reserves the right to withdraw or restrict credit.

BILLING After credit has been approved, the monthly billing cycle will close on the last working day of the month.

Accounts not paid within 30 days of the invoice date are subject to a finance charge of 1.5 percent per month (18 percent annually).

CHECK US OUT!

Click to view our recent editions.

1

1

C AL POLY SAN LUIS OBISPO ’S NE WS SOURCE

C AL POLY SAN LUIS OBISPO ’S NE WS SOURCE

MUSTANG NEWS

WHERE ARE THEY GOING?

THE DIVIDE

Head coaches of women’s sports teams earn less than head coaches of men’s teams at Cal Poly

D E C E M B E R 7, 2 0 2 1

|

2021 GRADS PLAN FOR THE FUTURE

JUNE 9, 2021

MUSTANGNEWS.NET

|

MUSTANGNEWS.NET

Advertising Supplement

If payment is not received within 60 days, credit is withdrawn. Payment in full must be received by the last business day of the month following the receipt of your statement. Mustang News accepts cash, check and all major credit cards. Make checks payable to Mustang News.

Mustang Media Group reserves the right to refuse or revise any advertising deemed to adversely affect the integrity and credibility of the newspaper as a source of truthful and accurate information, or be in conflict with the educational mission of the university community served. Mustang Media Group reserves the right to institute such other general policies as may be deemed appropriate at any time. Sole responsibility for the content of an ad lies with the advertiser who unconditionally agrees to hold Mustang Media Group faultless should claim arise, and to pay for any and all expenses incurred as a result of the publication of such ad. Should an ad not be published as ordered, Mustang Media Group's liability is limited to the amount paid for the ad.

Supplement ing tis ver Ad

Poly Picks 2021 1

MEDIA KIT 2021–2022 017

CAL POLY, BLDG. 26, ROOM 233 1 Grand Ave, San Luis Obispo, CA 93407 Advertising Inquiries | advertising@mustangmediagroup.com Billing + Invoice | billing@mustangmediagroup.com MMG Media Kit designed by Elaine Do MEDIA 011 0 88MUSTANG MEDIAKIT GROUP2021–2022