2010–2011 MEDIA KIT
Contact Mustang Daily Telephone Fax
805.756.1143 805.756.6784
Account Executives mustangdailyadvertising @ gmail.com
Account Inquiries mustangdailybusiness @ gmail.com
Ad Design mustangdailyads @ gmail.com
Classified mustangdailyclassifieds @ gmail.com ADDRESS
Join in on the celebration! The Mustang Daily turns 95!
Cal Poly State University Building 26, Room 226 San Luis Obispo, CA 93407
MAKE YOUR MARK
Advertising Rates The Mustang Daily was established in 1916 and we are proud of our history and age! We are Cal Poly’s #1 news, sports, and entertainment resource that serves students, faculty, staff, alumni, and the San Luis Obispo community. The Mustang Daily has a unique student audience that spends more than $172 million annually. The Mustang Daily has consistenly produced awardwinning advitorial and advertising content and recently won three prestigious awards for newpapers with a circulation under 30,000: 2009–2010 College Newspaper of the Year Nation’s Best Media Kit/Rate Card Best Group Promotion for Pub & Grub Our staff is dedicated to producing quality work that brings your business results.
CNBAM Accomplishments
Open Rates
CAlculating Ad Costs
2009–2010 College Newspaper Business & Advertising Managers Awards
Price per column inch
(Rate x Total Column Inches) + Color Option
1st Place
Businesses in San Luis Obispo County
Best Classified Promotion
CAMPUS RATE
Best Sales Increase for Special Section
Other discounts do not apply
Best Sales Incentive Program
NON-LOCAL RATE
2nd Place
Businesses outside of San Luis Obispo County
Best Special Section
NON-PROFIT RATE
Best Training Program
Other discounts do not apply
3rd Place
POLITICAL RATE
Best Marketing Program
Mandatory pre-payment
LOCAL RATE
NATIONAL RATE
$9.50
= Total Cost
$8.50 $10.50 $8.50 $10.50 $12.00
Other discounts do not apply
Color Rates 24" Ad or Smaller
$100
25" Ad or Larger
$200
MEET THE 94% of Cal Poly students read the Mustang Daily at least once week
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Advertising Rates
CLASSIFIEDS
MISCELLANEOUS
AUTOS
FOR RENT
A clean desk is a sign of a cluttered desk drawer.
2008 JEEP WRANGLER Sahara 4X4, Automatic, Low miles, Price: 10,000 Call 805.321.7654
Condo For Rent Near downtown, 2 bdrm, 2 baths, No pets. $1600/month properties@me.com
Unwanted roommate for sale: Dave Renfrew. Tells lame jokes. Drinks lots of milk, can fix toasters. If interested, please contact Krista
ANNOUNCEMENT
Classified Liner Rates
HELP WANTED Do you want to earn extra money, set your own hours while owning your OWN business? Sign up and get started for only $29.
Price per DAy
Room for rent, Quiet upscale neighborhood close to Cal Poly. $750/month Call 805.123.4567
Per Line
FOR SALE
Pre-Printed Inserts 1,000 Inserts
Unlimited yoga classes $90 / 90 days. Kids’ Summer Camp The Happy Counselors Yoga Studio The City of Morro Bay 84 inch wide screen 805.123.4567. TV for sale is hiring Counselors www.happyyoga.com Kitchen table for sale This is a part-time Chairs for sale position, 20-40 hr/wk, Computer for sale beginning June 16th Desk for sale and running thru LOST Prescription Books for sale August 15th. glasses! Selling it all for cheap. $8.76-9.12/hr. Black rims with clear Need money to purple stripe. Please To apply, contact the gallavant in Europe. City of Morro Bay return you don’t want Please Help! visit our website at me driving www.morro-bay.ca.us without them!
Additional Features
Price per column inch
5 T.O.M.A. Ad Rate
$9.25
Same Ad 5 times per quarter 4" minimum
10 T.O.M.A Ad Rate
$9.00
Same Ad 10 times per quarter 4" minimum
Prepay Discount A 5% discount is given for advertisements paid for in advance of publishing
Guaranteed Placement Available for an additional 25% over the cost of the ad space, exceptions do exist
Bold Type
$1.00
Boxed Ad
$2.00
All ads will appear on mustangdaily.net Order your classified ad online at mustangdaily.net or call 805.756.1143. Ads must be prepaid by check made out to Mustang Daily or paid by credit card on mustangdaily.net. Ad deadline is 2 business days prior to publication. See page 17 for full classified policies.
$65.00
Showcase your business with a free-standing insert
Top Of Mind Awareness
$2.00
32 characters per line 10 pt font
Minimum order is 3,000 pieces. Maximum order is 6,000 pieces.
Mustang Minis
Minimum size 4" x 6" Maximum size 11" x 17"
Price per DAy
Inserts should be delivered to University Graphic Systems, and arrive 3 days prior to publication to: California Polytechnic State University Building 26, Room 212A San Luis Obispo, California 93407 Attn: Vince Uhler
Week 1
$14.00
Week 2
$12.00
Week 3
$10.00
Week 4
$8.00
A cost effective way to advertise every day
Front Page Advertising Open Rate
$500.00
10x
$350.00
5 column x 1" Rate includes full color
Rates apply to consecutive weeklong runs
Comic Sponsorship
Sudoku Sponsorship
Price per DAy
Comic 2.75" x 1.5" Quarter contract required
$50.00
Price per DAy
Sudoku
$50.00
2.75" x 1.5" Quarter contract required
On average, each copy of the Mustang Daily is read 3.2 times
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SPECIAL DIRECTORIES Directory Rates Price per column inch
Open Rate
$9.50
Quarter Commitment
$8.50
Year Commitment
$7.00
Applies to all directories unless otherwise noted
MONDAY
Tuesday
Pub & Grub [Food & Drink DIRECTORY]
Par Perfection
Highlights local restaurants and bar specials in a full page, full color tear out ad. It’s a perfect “go to” spot for students to see what’s happening. Top Spot [1.5" wide x 4"tall] Bottom Spot Listing
Go Greek
$60.00 $70.00
[Greek Directory]
Reach all 38 Greek organizations on Cal Poly’s campus with Go Greek, which is ideal for banquet halls, rental supply stores, screen printing businesses, catering com‑ panies and shuttle bus providers.
[Golf Directory]
The perfect place to reach the golf lovers and inform them about greens fees, cart rentals, range usage and everything else related to shooting par.
BODY & Soul
[Wellness Directory]
Your one-stop spot for all health and nutrition needs, such as gyms and workout facilities, massage therapists, doctors, dance studios and health food stores.
Wednesday
THURSDAY
PIT STOP
Laughs & Leisure
[AUTOMOTIVE Directory] The location for everything auto motive, such as oil change shops, tire stores, collision centers, tuneup venues and smog checks.
GLAM GUIDE
[Fashion Directory]
Focuses on everything related to beauty and fashion, such as make-up, hair and nail salons and clothing stores.
[Activity Directory] Spotlights locations for all things active, which ranges from music lessons, bowling alleys, sky diving locations, hobby shops, and other special interest groups.
THRIFTY THURSDAYS [COUpon Directory] Features 5" x 3" coupons only, which are perfect for tracking results. All coupons appear on www.mustangdaily.net for 7 days. Open Rate Quarter [10 weeks] Yearly [30 weeks]
$75 per ad $65 per ad $50 per ad
Where to worship [religious Directory] Maintain awareness with this local guide for all religious services. $6.50 per column inch
The Mustang Daily was honored as the Best College Newspaper of the Year for 2009–2010 with a circulation under 30,000
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POPULAR SIZES
DEADLINE SCHEDULE
Column conversions 1 Column
2"
2 Columns
4.125"
3 Columns
6.25"
4 Columns
8.375"
5 Columns
10.5"
The Mustang Daily is printed on a web offset press located on campus in the Cal Poly’s Graphic Communication Building.
Monday 2 PM Ad size deadline for Wednesday’s paper 5 PM Ads in Tuesday’s paper must be ready to print
Ad/Artwork Guidelines • Send your ad or artwork at 300 dpi. No artwork from the Web. • Color ads must be in CMYK format.
Tuesday
• We accept JPEG, PSD, AI, TIFF and PDF file formats.
2 PM Ad size deadline for Thursday’s paper 5 PM Ads in Wednesday’s paper must be ready to print
• If artwork is created in Illustrator, fonts must be converted to outlines. • Camera-ready artwork must be submitted by 12 noon day of deadline.
Wednesday Eighth Page
Quarter Pg
Half Page
Junior Page
Full Page
3 col x 4 inches
3 col x 8 inches
5 col x 8 inches
4 col x 12 inches
5 col x 16 inches
5 PM Ads in Thursday’s paper must be ready to print
Thursday 2 PM Ad size deadline for Monday’s paper
Friday 2 PM Ad size deadline for Tuesday’s paper 5 PM Ads in Monday’s paper must be ready to print
70% of Cal Poly students say they’ve been motivated to take action after seeing an advertisement in the Mustang Daily
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RADIO Packages
ONLINE ADVERTISING
KCPR 91.3 fm Cal Poly’s Non-Profit Volunteer Run Radio Station
60,500 Impressions a Month Green Package
$200.00
Sponsorship of 1 KCPR show for a quarter
20,500 Unique Visitors a Month
10 Weeks
Mustangdaily.net features a virtual Mustang Daily, community generated event calendars, blogs, videos and photos, breaking news and of course plenty of articles.
Online Rates
Air 14 radio ads a week 2 times a day for 10 weeks
Price per Month
Receive a $8 per column inch rate on ads in the Mustang Daily Must run at least 5 ads at 8" or larger to qualify for the discount rate
Gold Package
Online Everyday
$300.00
Sponsorship of 1 KCPR show for a quarter
Micro Tile Ad Mustangdaily.net was awarded the California College Media Association’s 2009 General Excellence award and has been a three-time winner of Associated Collegiate Press Pacemaker award for the best collegiate newspaper website
Mini Tile Ad Side Tile Ad Banner Ad 468 x 60 pixels
Must run at least 5 ads at 8" or larger to qualify for the discount rate
Deadlines Final script for underwriting announcements must be received and approved two full business days prior to broadcast.
Underwriting Underwriting differs from advertising with commercial radio stations. Licensed through Cal Poly, KCPR adheres to underwriting rules and regulations set by the FCC (Federal Communications Commission). KCPR promotes slogans, locations, describes business with value-neutral descriptions and identifies facilities, services, products or product lines.
$300.00
300 x 276 pixels
Air 21 radio ads a week Receive a $7 per column inch rate on ads in the Mustang Daily
$100.00
125 x 125 pixels
10 Weeks 3 times a day for 10 weeks
$75.00
45 x 125 pixels
$300.00
Peel Back Ad
$350.00
500 x 500 x 250 pixels Ads can be sold on a per week, per month, per semester or per year basis
Print & Online Packages Price per Month
Banner Ad Package
$175.00
With 4 or more 5" or larger print ads
Side Tile Ad Package
$150.00
With 4 or more 5" or larger print ads
Mini Package
$250.00
Receive an Online Mini Tile Ad and a Mustang Mini
Copy for online advertisements is due 1 week prior to date scheduled to go live Up to 3 advertisers can rotate per space and advertisements are run of site
Mustang Daily attends university and community events, which creates more buzz for your business
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BOB JANSSEN FIELD
EE
CHASE HALL
19
DINING COMPLEX
ETER RD
S. PERIM
43A
KINESIOLOGY
43
RECREATION CENTER
28
27
HEALTH SERVICES
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42
109
FREMONT HALL
110
44
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42A
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TENNIS COURTS
130
112
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ROBERT E. MOTT PHYSICAL EDUCATION ANDERSON AQUATIC CENTER
GR AN D
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115
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STUDENT SERVICES
A
107
65
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CONSTRUCTION SITES
TRINITY HALL
1 FACULTY EAST ADMINISTRATION 52
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S . P E RI M E T E R RD
KLAM
ALEX G. SPANOS STADIUM
124
SANTA LUCIA HALL
108
PRINTING 40 186 CONSTRUCTION C6 INNOVATIONS 26 PRESS ENGINEERING CENTER 76 OLD GRAPHIC ARTS SOUTH POWER HOUSE
105
106
D D E RE R AHOO
61
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CAL POLY PROPERTY
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spent annually by Cal Poly students K
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FRANK E. PILLING 20A 21 COMPUTER SCIENCE FORBES CENTER ENGINEERING WEST
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Million on Recreation
N. P
33
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V
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103
104
LASSEN WHITNEY HALL HALL
TTAH
spent annually by Cal Poly students
COTCHETT EDUCATION
LVD
Million on Entertainment
3
O'NEILL GREEN
MATHEMATICS AND SCIENCE
ALAN A. ERHART AGRICULTURE
V
spent annually by Cal Poly students
CREE
85% of Cal Poly students pick up the Mustang Daily from newsstands
5
ARCHITECTURE AND ENVIRONMENTAL DESIGN
C4
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DR
Million on Beauty Supplies
38
53
10
WALTER F. DEXTER
2
CALIFO
ND
92T
spent annually by Cal Poly students
LARA
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34
Million on Groceries
BRIZZO
BELLA MONTANA
1
spent annually by Cal Poly students
H11
35
ROBERT E. KENNEDY LIBRARY
TA TA CARAR VIAIA C
RADIO TOWER KVEC 920 AM
Million at Restaurants
ENGINEERING
C7
22
PALOMAR HALL
RD
13
47
SHASTA HALL
RD
spent annually by Cal Poly students
D ETER R
N.
102
DIABLO HALL
100
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Million on School Supplies
IM N. PER
H4
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Building 26, Suite 226
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15
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74 8 AG ENGINEERING UNIV. POLICE
BONDERSON ENGINEERING CENTER
RD
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AGRICULTURAL SCIENCES
197
BROWN ENGINEERING
D
17J Million on Retail DR
ENGINEERING IV
41A
RD DEXETEXRTER
R-1 R-2
CROPS UNIT
H2
192
MUSTANG DAILY OFFICE
RD
PE
Million on Automotive Services 17 by Cal Poly students spent annually
EEK
E KEE RD TRU TRUCCKE
170G
CERRO SAN LUIS NEWsSTAND
ATH
Cerro Vista Loop
$32.4 $21.6 $18.9 $20.6 $20.0 $10.8 $6.4 $2.0
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SPENDING STATISTICS
E. E. SAFETY WWAYAY
RD
58 80 RISK WELDING MANAGEMENT SAFETY
FOOD AG PROCESSING & CAMPUS ENGINEERING SHOP MARKET RTA
36
170A
MAP KEY
71
TRANSPORTATION 70 FACILITIES SERVICES RECEIVING WAREHOUSE
BUILDING 36
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H-16 Zone R
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H-13 H-14
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CERRO HOLLISTER CERRO ISLAY Albertson’s Center
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CERRO VISTA APARTMENTS
Foothill Boulevard
CCRRE
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153
P IN H1
CERRO ROMAULDO
Higuera Street
H12
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HI
California Poly San 170
170E CERRO BISHOP 170D Monterey Street
K
C-7 Zone G
CR
H16
High Street
DE DE ERER RRDD
6,000 Daily circulation
C-6
CORPORATION WAREHOUSE
Marsh Street
ILRECL E
Metered
VILLAGE DRIVE PARKING STRUCTURE
PO OLN Y CAR NDYON RD
Disabled
C-4 NER
RD
S. Guest
EN
RESEARCH DEVELOPMENT
MISC SPORTS FIELDS (SOCCER, BASEBALL, ETC.)
82
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OFF CAMPUS LOCATIONS
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H13
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ITRC
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171I
BUENA VISTA
POLY CANYON VILLAGE
HUASNA
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ALISO
BAGGETT STADIUM
TA VIA CAR
15,000 Daily readers Zone C C-2
160
171B
ABA LL
136
DRUMM RESERVOIR
BEEF UNIT
57
RD
VI ST A C
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94% student readership EUGENE & RACHEL BOONE DAIRY SCIENCE COMPLEX
PARKING ES ZON
C OM P L EX RD
161
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171
171H
CECRERRRO
SP ORTS
MILKING PARLOR
CORRALITOS
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18A
MOUNT BISHOP
NEWSSTAND LOCATIONs VI
SPORTS COMPLEX
DAIRY PRODUCTS TECHNOLOGY CENTER
171C
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DEMOGRAPHICS
H15
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GYPSUM
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171G
FOXEN
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H14
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13
SIE
SPECIAL EDITIONS HOUSING
WEEK OF WELCOME [WOW]
Price per column inch
Price per column inch
OPEN RATE
OPEN RATE
$12.50
$10.50
Before the new fall quarter, Cal Poly’s incoming freshmen enjoy the thrills of Welcome Week. During this week, parents and students have an opportunity to attend events and shop for their first year at Cal Poly. This is a great time to let them know about your business and what you have to offer. Week of Welcome is the largest edition of the year.
The Housing edition provides insight and advice on issues that arise in the search for the perfect place to live. Local businesses that help students with housing matters, from rentals to plumbing, benefit greatly from this special edition. The Housing edition is also in conjunction with the Housing Fair, where the editions are passed out to attendees.
Publishes September 13, 2010
Publishes March 10, 2011
OPEN HOUSE
BACK TO SCHOOL
Price per column inch
Price per column inch
OPEN RATE
OPEN RATE
$12.50
Once a year, in the spring, Cal Poly hosts “Open House” where thousands of prospective students and their families tour the Cal Poly campus and the San Luis Obispo community. During this weekend, more than $4 million dollars are spent within the community.
When students return to school after breaks, their impact has a major effect on local businesses. Cal Poly students spend millions of dollars annually with the community. The Back to School editions, which publish each quarter, allow businesses to reach this valuable market immediately upon student’s arrival.
Publishes April 15, 2011
Publishes September 18, 2010, January 3, 2011 & March 28, 2011
GRAdUATION Price per column inch
BEST FOR CAL CAL POLY
OPEN RATE
Price per column inch
OPEN RATE
$10.50
Cal Poly has a great impact on the San Luis Obispo economy. The Best For Cal Poly edition give voices to Cal Poly students and showcases their favorite local businesses. Also, this edition allows businesses to thank the students for their continued support. Best for Cal Poly is the most anticipated edition of the entire year.
Publishes February 18, 2011
$10.50
color
color
color
color
$10.50
Cal Poly has two commencement ceremonies each year. Combined, they account for more than 30,000 visitors and more than $3.5 millions dollars are spent. The special graduation editions enable businesses to thank Cal Poly graduates for their years of support and advertise specials for all students and visitors to the area. Both editions are circulated the Monday prior to commencement weekend.
Publishes December 6, 2010 & June 6, 2011
Mustang Daily is a part of a Cal Poly student’s experience—they read it and share it with friends
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Policies
Design Tips
General Policies The Mustang Daily reserves the right to refuse or revise any advertising deemed to adversely affect the integrity and credibility of the newspaper as a source of truthful and accurate information, or be in conflict with the educational mission of the university community served. The Mustang Daily reserves the right to institute such other general policies as may be deemed appropriate at any time. Sole responsibility for the content of an ad lies with the advertiser who unconditionally agree to hold the Mustang Daily faultless should claim arise, and to pay for any and all expenses incurred as a result of the publication of such ad. Should an ad not be published as ordered, the Mustang Daily’s liability is limited to the amount paid for the portion of the ad containing the error.
complimentary artwork Work with our award-winning design team to develop an effective ad campaign catered to your business, at no additional cost to you.
T•a•k•k•e •n’•s s h o e s , B o o t s & R e pa i R s
>
Stand Out
Color
What makes your business unique? Draw on the exceptional qualities of your business and highlight them in your ad.
Color ads get noticed 60% more of the time than black and white ads. Use color in your designs to help create depth and evoke emotion.
Keep It Simple
The Image Says It All
Agency Commission
A good ad is a memorable one. You should be able to glance at your ad for one second, close your eyes, and be able to recall the sales message.
Visual culture and images are instant communication. A striking image has the power to attract viewers and draw them in to find out more.
Credit
White Space
Call to Action
Classified Policies
Give your ad room to breathe with white space. White space helps to focus attention on the important elements of your ad.
Give readers a reason or excuse to come and visit your business. This will greatly increase the return you see from your advertising dollars.
In addition to the general advertising policies, classified advertising is also subject to the following: No refunds on classified ads. The advertiser allows the Mustang Daily to make his/her name available upon request. The Mustang Daily is not responsible for more than one incorrect insertion of any ad. If the mistake is the fault of the Mustang Daily, the Mustang Daily must be notified before the second appearance of ad. Ads must be prepaid by check or credit card on www.mustangdaily.net/classifieds
Want Some Attention!?
Advertise in the Mustang Daily
ff 10st%udoen t id
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FF 20%DO N E T ID
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Open 7 days per week • Customer parking lot 668 Marsh st. sLO, Ca • 805–543–6662
805.756.1143 MustangDailyAdvertising@gmail.com
Crazy Jays 767 Higuera Street | Downtown SLO
All rates listed are non-commissionable (net) rates. All advertising is payable in advance, unless the advertiser has completed a credit application and credit has been approved. The Mustang Daily has the right to withdraw or restrict credit.
Billing After credit has been approved, the monthly billing cycle will close on the last working day of the month. Accounts not paid within 30 days of the invoice date are subject to a finance charge of 1.5% per month (18% annually). If payment is not received within 60 days, credit is withdrawn.
PAYMENT Payment in full must be received by the last business day of the month following the receipt of your statement. Mustang Daily accepts cash or check, and please make checks payable to Mustang Daily. We offer a 5% discount for prepaid display advertising. Political ads must be prepaid without any discount option.
Cal Poly students spend more than 13 minutes with each issue of the Mustang Daily
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PUBLICATION DATES Publication KEY Regular edition special edition
Special Editions WEEK OF WELCOME Sept 13, 2010 Back To school [Fall] Sept 18, 2010 job fair [Fall] Oct 12, 2010 HOMECOMING Oct 28, 2010 BUCKET LIST OF SLO Nov 5, 2010 GradUATION & Holiday Dec 6, 2010 Back to school [winter] Jan 3, 2011 Job Fair [winter] Jan 18, 2011 best for cal poly Feb 18, 2011 Housing Fair March 11, 2011 back to school [spring] March 28, 2011 open house April 15, 2011 job fair [spring] April 20, 2011 Earth day April 21, 2011 Alcohol Awareness May 12, 2011 graduation June 6, 2011
SEPTEMBEr
OCTOBER
NOVEMBER
2010
DECEMBER
2011
JANUARY
FEBrUARY
MARCH
April
MAY
JUNE
Cal Poly students spend more than $172 million dollars annually throughout the San Luis Obispo community
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