Media Kit

2010–2011 MEDIA KIT

Contact Mustang Daily Telephone Fax

805.756.1143 805.756.6784

Account Executives mustangdailyadvertising @ gmail.com

Account Inquiries mustangdailybusiness @ gmail.com

Ad Design mustangdailyads @ gmail.com

Classified mustangdailyclassifieds @ gmail.com ADDRESS

Join in on the celebration! The Mustang Daily turns 95!

Cal Poly State University Building 26, Room 226 San Luis Obispo, CA 93407

MAKE YOUR MARK

Advertising Rates The Mustang Daily was established in 1916 and we are proud of our history and age!

We are Cal Poly’s #1 news, sports, and entertainment resource that serves students, faculty, staff, alumni, and the San Luis Obispo community. The Mustang Daily has a unique student audience that spends more than $172 million annually. The Mustang Daily has consistenly produced awardwinning advitorial and advertising content and recently won three prestigious awards for newpapers with a circulation under 30,000: 2009–2010 College Newspaper of the Year Nation’s Best Media Kit/Rate Card Best Group Promotion for Pub & Grub Our staff is dedicated to producing quality work that brings your business results.

CNBAM Accomplishments

Open Rates

CAlculating Ad Costs

2009–2010 College Newspaper Business & Advertising Managers Awards

Price per column inch

(Rate x Total Column Inches) + Color Option

1st Place

Businesses in San Luis Obispo County

Best Classified Promotion

CAMPUS RATE

Best Sales Increase for Special Section

Other discounts do not apply

Best Sales Incentive Program

NON-LOCAL RATE

2nd Place

Businesses outside of San Luis Obispo County

Best Special Section

NON-PROFIT RATE

Best Training Program

Other discounts do not apply

3rd Place

POLITICAL RATE

Best Marketing Program

Mandatory pre-payment

LOCAL RATE

NATIONAL RATE

$9.50

= Total Cost

$8.50 $10.50 $8.50 $10.50 $12.00

Other discounts do not apply

Color Rates 24" Ad or Smaller

$100

25" Ad or Larger

$200

MEET THE 94% of Cal Poly students read the Mustang Daily at least once week

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Advertising Rates

CLASSIFIEDS

MISCELLANEOUS

AUTOS

FOR RENT

A clean desk is a sign of a cluttered desk drawer.

2008 JEEP WRANGLER Sahara 4X4, Automatic, Low miles, Price: 10,000 Call 805.321.7654

Condo For Rent Near downtown, 2 bdrm, 2 baths, No pets. $1600/month properties@me.com

Unwanted roommate for sale: Dave Renfrew.

Tells lame jokes.

Drinks lots of milk, can fix toasters.

If interested, please contact Krista

ANNOUNCEMENT

Classified Liner Rates

HELP WANTED Do you want to earn extra money, set your own hours while owning your OWN business?

Sign up and get started for only $29.

Price per DAy

Room for rent, Quiet upscale neighborhood close to Cal Poly. $750/month Call 805.123.4567

Per Line

FOR SALE

Pre-Printed Inserts 1,000 Inserts

Unlimited yoga classes $90 / 90 days. Kids’ Summer Camp The Happy Counselors Yoga Studio The City of Morro Bay 84 inch wide screen 805.123.4567.

TV for sale is hiring Counselors www.happyyoga.com Kitchen table for sale This is a part-time Chairs for sale position, 20-40 hr/wk, Computer for sale beginning June 16th Desk for sale and running thru LOST Prescription Books for sale August 15th. glasses!

Selling it all for cheap. $8.76-9.12/hr.

Black rims with clear Need money to purple stripe. Please To apply, contact the gallavant in Europe.

City of Morro Bay return you don’t want Please Help! visit our website at me driving www.morro-bay.ca.us without them!

Additional Features

Price per column inch

5 T.O.M.A. Ad Rate

$9.25

Same Ad  5 times per quarter  4" minimum

10 T.O.M.A Ad Rate

$9.00

Same Ad  10 times per quarter  4" minimum

Prepay Discount A 5% discount is given for advertisements paid for in advance of publishing

Guaranteed Placement Available for an additional 25% over the cost of the ad space, exceptions do exist

Bold Type

$1.00

Boxed Ad

$2.00

All ads will appear on mustangdaily.net Order your classified ad online at mustangdaily.net or call 805.756.1143. Ads must be prepaid by check made out to Mustang Daily or paid by credit card on mustangdaily.net.

Ad deadline is 2 business days prior to publication.

See page 17 for full classified policies.

$65.00

Showcase your business with a free-standing insert

Top Of Mind Awareness

$2.00

32 characters per line  10 pt font

Minimum order is 3,000 pieces.

Maximum order is 6,000 pieces.

Mustang Minis

Minimum size 4" x 6"  Maximum size 11" x 17"

Price per DAy

Inserts should be delivered to University Graphic Systems, and arrive 3 days prior to publication to: California Polytechnic State University Building 26, Room 212A San Luis Obispo, California 93407 Attn: Vince Uhler

Week 1

$14.00

Week 2

$12.00

Week 3

$10.00

Week 4

$8.00

A cost effective way to advertise every day

Front Page Advertising Open Rate

$500.00

10x

$350.00

5 column x 1" Rate includes full color

Rates apply to consecutive weeklong runs

Comic Sponsorship

Sudoku Sponsorship

Price per DAy

Comic 2.75" x 1.5"  Quarter contract required

$50.00

Price per DAy

Sudoku

$50.00

2.75" x 1.5"  Quarter contract required

On average, each copy of the Mustang Daily is read 3.2 times

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SPECIAL DIRECTORIES Directory Rates Price per column inch

Open Rate

$9.50

Quarter Commitment

$8.50

Year Commitment

$7.00

Applies to all directories unless otherwise noted

MONDAY

Tuesday

Pub & Grub [Food & Drink DIRECTORY]

Par Perfection

Highlights local restaurants and bar specials in a full page, full color tear out ad. It’s a perfect “go to” spot for students to see what’s happening.

Top Spot [1.5" wide x 4"tall] Bottom Spot Listing

Go Greek

$60.00 $70.00

[Greek Directory]

Reach all 38 Greek organizations on Cal Poly’s campus with Go Greek, which is ideal for banquet halls, rental supply stores, screen printing businesses, catering com­‑ panies and shuttle bus providers.

[Golf Directory]

The perfect place to reach the golf lovers and inform them about greens fees, cart rentals, range usage and everything else related to shooting par.

BODY & Soul

[Wellness Directory]

Your one-stop spot for all health and nutrition needs, such as gyms and workout facilities, massage therapists, doctors, dance studios and health food stores.

Wednesday

THURSDAY

PIT STOP

Laughs & Leisure

[AUTOMOTIVE Directory] The location for everything auto­ motive, such as oil change shops, tire stores, collision centers, tune­up venues and smog checks.

GLAM GUIDE

[Fashion Directory]

Focuses on everything related to beauty and fashion, such as make-up, hair and nail salons and clothing stores.

[Activity Directory] Spotlights locations for all things active, which ranges from music lessons, bowling alleys, sky diving locations, hobby shops, and other special interest groups.

THRIFTY THURSDAYS [COUpon Directory] Features 5" x 3" coupons only, which are perfect for tracking results. All coupons appear on www.mustangdaily.net for 7 days.

Open Rate Quarter [10 weeks] Yearly [30 weeks]

$75 per ad $65 per ad $50 per ad

Where to worship [religious Directory] Maintain awareness with this local guide for all religious services. $6.50 per column inch

The Mustang Daily was honored as the Best College Newspaper of the Year for 2009–2010 with a circulation under 30,000

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POPULAR SIZES

DEADLINE SCHEDULE

Column conversions 1 Column

2"

2 Columns

4.125"

3 Columns

6.25"

4 Columns

8.375"

5 Columns

10.5"

The Mustang Daily is printed on a web offset press located on campus in the Cal Poly’s Graphic Communication Building.

Monday 2 PM Ad size deadline for Wednesday’s paper 5 PM Ads in Tuesday’s paper must be ready to print

Ad/Artwork Guidelines • Send your ad or artwork at 300 dpi. No artwork from the Web. • Color ads must be in CMYK format.

Tuesday

• We accept JPEG, PSD, AI, TIFF and PDF file formats.

2 PM Ad size deadline for Thursday’s paper 5 PM Ads in Wednesday’s paper must be ready to print

• If artwork is created in Illustrator, fonts must be converted to outlines.

• Camera-ready artwork must be submitted by 12 noon day of deadline.

Wednesday Eighth Page

Quarter Pg

Half Page

Junior Page

Full Page

3 col x 4 inches

3 col x 8 inches

5 col x 8 inches

4 col x 12 inches

5 col x 16 inches

5 PM Ads in Thursday’s paper must be ready to print

Thursday 2 PM Ad size deadline for Monday’s paper

Friday 2 PM Ad size deadline for Tuesday’s paper 5 PM Ads in Monday’s paper must be ready to print

70% of Cal Poly students say they’ve been motivated to take action after seeing an advertisement in the Mustang Daily

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RADIO Packages

ONLINE ADVERTISING

KCPR 91.3 fm Cal Poly’s Non-Profit Volunteer Run Radio Station

60,500 Impressions a Month Green Package

$200.00

Sponsorship of 1 KCPR show for a quarter

20,500 Unique Visitors a Month

10 Weeks

Mustangdaily.net features a virtual Mustang Daily, community generated event calendars, blogs, videos and photos, breaking news and of course plenty of articles.

Online Rates

Air 14 radio ads a week 2 times a day for 10 weeks

Price per Month

Receive a $8 per column inch rate on ads in the Mustang Daily Must run at least 5 ads at 8" or larger to qualify for the discount rate

Gold Package

Online Everyday

$300.00

Sponsorship of 1 KCPR show for a quarter

Micro Tile Ad Mustangdaily.net was awarded the California College Media Association’s 2009 General Excellence award and has been a three-time winner of Associated Collegiate Press Pacemaker award for the best collegiate newspaper website

Mini Tile Ad Side Tile Ad Banner Ad 468 x 60 pixels

Must run at least 5 ads at 8" or larger to qualify for the discount rate

Deadlines Final script for underwriting announcements must be received and approved two full business days prior to broadcast.

Underwriting Underwriting differs from advertising with commercial radio stations. Licensed through Cal Poly, KCPR adheres to underwriting rules and regulations set by the FCC (Federal Communications Commission). KCPR promotes slogans, locations, describes business with value-neutral descriptions and identifies facilities, services, products or product lines.

$300.00

300 x 276 pixels

Air 21 radio ads a week Receive a $7 per column inch rate on ads in the Mustang Daily

$100.00

125 x 125 pixels

10 Weeks 3 times a day for 10 weeks

$75.00

45 x 125 pixels

$300.00

Peel Back Ad

$350.00

500 x 500 x 250 pixels Ads can be sold on a per week, per month, per semester or per year basis

Print & Online Packages Price per Month

Banner Ad Package

$175.00

With 4 or more 5" or larger print ads

Side Tile Ad Package

$150.00

With 4 or more 5" or larger print ads

Mini Package

$250.00

Receive an Online Mini Tile Ad and a Mustang Mini

Copy for online advertisements is due 1 week prior to date scheduled to go live Up to 3 advertisers can rotate per space and advertisements are run of site

Mustang Daily attends university and community events, which creates more buzz for your business

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ALAN A. ERHART AGRICULTURE

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spent annually by Cal Poly students

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SPECIAL EDITIONS HOUSING

WEEK OF WELCOME [WOW]

Price per column inch

Price per column inch

OPEN RATE

OPEN RATE

$12.50

$10.50

Before the new fall quarter, Cal Poly’s incoming freshmen enjoy the thrills of Welcome Week.

During this week, parents and students have an opportunity to attend events and shop for their first year at Cal Poly. This is a great time to let them know about your business and what you have to offer. Week of Welcome is the largest edition of the year.

The Housing edition provides insight and advice on issues that arise in the search for the perfect place to live. Local businesses that help students with housing matters, from rentals to plumbing, benefit greatly from this special edition. The Housing edition is also in conjunction with the Housing Fair, where the editions are passed out to attendees.

Publishes September 13, 2010

Publishes March 10, 2011

OPEN HOUSE

BACK TO SCHOOL

Price per column inch

Price per column inch

OPEN RATE

OPEN RATE

$12.50

Once a year, in the spring, Cal Poly hosts “Open House” where thousands of prospective students and their families tour the Cal Poly campus and the San Luis Obispo community.

During this weekend, more than $4 million dollars are spent within the community.

When students return to school after breaks, their impact has a major effect on local businesses. Cal Poly students spend millions of dollars annually with the community. The Back to School editions, which publish each quarter, allow businesses to reach this valuable market immediately upon student’s arrival.

Publishes April 15, 2011

Publishes September 18, 2010, January 3, 2011 & March 28, 2011

GRAdUATION Price per column inch

BEST FOR CAL CAL POLY

OPEN RATE

Price per column inch

OPEN RATE

$10.50

Cal Poly has a great impact on the San Luis Obispo economy. The Best For Cal Poly edition give voices to Cal Poly students and showcases their favorite local businesses. Also, this edition allows businesses to thank the students for their continued support. Best for Cal Poly is the most anticipated edition of the entire year.

Publishes February 18, 2011

$10.50

color

color

color

color

$10.50

Cal Poly has two commencement ceremonies each year. Combined, they account for more than 30,000 visitors and more than $3.5 millions dollars are spent. The special graduation editions enable businesses to thank Cal Poly graduates for their years of support and advertise specials for all students and visitors to the area. Both editions are circulated the Monday prior to commencement weekend.

Publishes December 6, 2010 & June 6, 2011

Mustang Daily is a part of a Cal Poly student’s experience—they read it and share it with friends

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Policies

Design Tips

General Policies The Mustang Daily reserves the right to refuse or revise any advertising deemed to adversely affect the integrity and credibility of the newspaper as a source of truthful and accurate information, or be in conflict with the educational mission of the university community served.

The Mustang Daily reserves the right to institute such other general policies as may be deemed appropriate at any time. Sole responsibility for the content of an ad lies with the advertiser who unconditionally agree to hold the Mustang Daily faultless should claim arise, and to pay for any and all expenses incurred as a result of the publication of such ad. Should an ad not be published as ordered, the Mustang Daily’s liability is limited to the amount paid for the portion of the ad containing the error.

complimentary artwork Work with our award-winning design team to develop an effective ad campaign catered to your business, at no additional cost to you.

T•a•k•k•e •n’•s s h o e s , B o o t s & R e pa i R s

>

Stand Out

Color

What makes your business unique? Draw on the exceptional qualities of your business and highlight them in your ad.

Color ads get noticed 60% more of the time than black and white ads. Use color in your designs to help create depth and evoke emotion.

Keep It Simple

The Image Says It All

Agency Commission

A good ad is a memorable one. You should be able to glance at your ad for one second, close your eyes, and be able to recall the sales message.

Visual culture and images are instant communication. A striking image has the power to attract viewers and draw them in to find out more.

Credit

White Space

Call to Action

Classified Policies

Give your ad room to breathe with white space.

White space helps to focus attention on the important elements of your ad.

Give readers a reason or excuse to come and visit your business. This will greatly increase the return you see from your advertising dollars.

In addition to the general advertising policies, classified advertising is also subject to the following: No refunds on classified ads. The advertiser allows the Mustang Daily to make his/her name available upon request. The Mustang Daily is not responsible for more than one incorrect insertion of any ad. If the mistake is the fault of the Mustang Daily, the Mustang Daily must be notified before the second appearance of ad. Ads must be prepaid by check or credit card on www.mustangdaily.net/classifieds

Want Some Attention!?

Advertise in the Mustang Daily

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Open 7 days per week • Customer parking lot 668 Marsh st. sLO, Ca • 805–543–6662

805.756.1143 MustangDailyAdvertising@gmail.com

Crazy Jays 767 Higuera Street | Downtown SLO

All rates listed are non-commissionable (net) rates.

All advertising is payable in advance, unless the advertiser has completed a credit application and credit has been approved. The Mustang Daily has the right to withdraw or restrict credit.

Billing After credit has been approved, the monthly billing cycle will close on the last working day of the month. Accounts not paid within 30 days of the invoice date are subject to a finance charge of 1.5% per month (18% annually). If payment is not received within 60 days, credit is withdrawn.

PAYMENT Payment in full must be received by the last business day of the month following the receipt of your statement. Mustang Daily accepts cash or check, and please make checks payable to Mustang Daily. We offer a 5% discount for prepaid display advertising.

Political ads must be prepaid without any discount option.

Cal Poly students spend more than 13 minutes with each issue of the Mustang Daily

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PUBLICATION DATES Publication KEY Regular edition special edition

Special Editions WEEK OF WELCOME Sept 13, 2010 Back To school [Fall] Sept 18, 2010 job fair [Fall] Oct 12, 2010 HOMECOMING Oct 28, 2010 BUCKET LIST OF SLO Nov 5, 2010 GradUATION & Holiday Dec 6, 2010 Back to school [winter] Jan 3, 2011 Job Fair [winter] Jan 18, 2011 best for cal poly Feb 18, 2011 Housing Fair March 11, 2011 back to school [spring] March 28, 2011 open house April 15, 2011 job fair [spring] April 20, 2011 Earth day April 21, 2011 Alcohol Awareness May 12, 2011 graduation June 6, 2011

SEPTEMBEr

OCTOBER

NOVEMBER

2010

DECEMBER

2011

JANUARY

FEBrUARY

MARCH

April

MAY

JUNE

Cal Poly students spend more than $172 million dollars annually throughout the San Luis Obispo community

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