Mustela Press File 2016

Page 1

of innovations In 1950, Paul Berthomé – father of Laboratoires Expanscience’s current CEO – joined forces with the pharmacist Claude Guillon to create the first cleansing milk for babies to be sold exclusively in pharmacies. He called it Mustela® – the Latin word for “stoat” – the small animal whose coat goes completely white in winter. A reference to the gentleness and purity at the very heart of the product’s formula. When the first cleansing milk was developed, there was nothing quite like it on the market, and its instantly recognisable fragrance, it quickly became very popular among mothers. The Mustela® revolution was under way – and it continues to this day.

OVER 60 YEARS OF INNOVATION AND EXPERTISE

Mustela DDM Fiches_EN_0716.indd 1

27/07/2016 14:35


of innovations

KEY EVENTS IN THE HISTORY OF MUSTELA® 1950 The Mustela® brand was created.

The first cleansing milk was launched for exclusive sale in pharmacies.

1953

The first Cold Cream skincare product for babies’ face was launched.

1960

The first range of sun protection products for babies was created.

1979 Mustela® Femme, the first range of products for new and expecting mothers, was created. 1987

The first 2-in-1 hair and body wash was launched.

1994 Mustela® 9 months, the first complete range of products designed to take care of women’s skin throughout pregnancy was launched.

Mustela® Bébé Dermo-Cleanser was launched: a very gentle cleansing gel that is ideal for babies starting from birth(1) and which is now the most commonly used in maternity units.

1999 Mustela®’s Dermo-Pediatrics line of products was launched, incorporating the Stelatopia range for atopic skin types.

Physiobébé was launched: the 1st no-rinse cleansing water for babies.

2013 Global innovation. Following a research program lasting more than 10 years focusing on

babies’ skin, Mustela® rejuvenated its Mustela® Bébé and suncare lines with a range of new generation protection products: Avocado Perseose®, a patented natural ingredient which helps protect the skin, strengthening its cutaneous barrier and preserving its wealth of cells. Mustela’s new formulas became increasingly natural and contain an average of 95% ingredients of natural origin.

2014 Mustela® diaper Vitamin Barrier Cream 1>2>3 was launched: a new generation of diaper

change cream that has resulted in 12 patents. It guarantees three-fold efficacy to prevent, soothe from the first application and continually recover skin, while being safe and easy to use at every diaper change. This product is fragrance-free, preservative-free and contains 98% ingredients of natural origin.

2015 The Mustela® 9 months range was relaunched as Mustela® Maternity. Reformulated

to factor in the latest discoveries in the field of dermatology, it provides solutions for all of the changes that women’s skin undergoes during and after pregnancy.

The Mustela Maternity range is breastfeeding compatible and is guaranteed safe for both mother and baby.

2016 Mustela® offers a new generation of hygiene and skincare products, designed for the

specific skin needs of babies and children from birth on(1). Our range Mustela® baby-child is adapted to all types of skin: normal, dry and atopic-prone skin. Its formulas are enriched with patented plant-based ingredients that provide clinically proven efficacy under dermatological and pediatric supervision.

(1) Including newborns out of the NICU.

Mustela DDM Fiches_EN_0716.indd 2

27/07/2016 14:35


of all skin

RANGES OF

SKINCARE AND HYGIENE

PRODUCTS

Mustela DDM Fiches_EN_0716.indd 3

Comprised of various lines of care and hygiene products, Mustela® features a complete range that meets all skin requirements of babies and children from birth on – as well as those of new and expecting mothers throughout their motherhood journey. All Mustela® products are developed from the very latest dermatological research breakthroughs and are sustainably designed. They meet a selection of extensive requirements in terms of quality, efficacy, safety and pleasure of use and have been tested under dermatological and pediatric control.

27/07/2016 14:36


of all skin

MUSTELA® RANGES MUSTELA® BÉBÉ-ENFANT Mustela® scientifically demonstrated that each baby is born with a specific skin type and need: •N ORMAL SKIN that needs to be hydrated daily. •D RY SKIN that needs to be hydrated and nourished. •A TOPIC-PRONE SKIN, subject to extreme dryness and sensations of itching, that needs to be hydrated, soothed and replenished daily.

NORMAL SKIN

A complete range for cleansing, bathing and looking after baby and child’s hygiene, designed to protect the fragile and delicate skin of newborns, babies and children. These products protect the cutaneous barrier and preserve the skin’s wealth of cells starting at birth(1), thanks to Avocado Perseose®. Hypoallergenic products(2) which combine efficacy and tolerance with all the pleasure of a unique fragrance.

DRY SKIN

A range of specially formulated products for nourishing dry skin in babies and infants right from birth(1), leaving it feeling soft and comfortable again.

ATOPIC-PRONE SKIN

Atopic dermatitis, or atopic eczema, is a skin problem that affects 1 in 5 children(3), and presents as extreme skin dryness and eczema flare-ups. It can appear from the age of 2 months, and subsides until disappearing usually with age. Mustela® offers a new generation of Stelatopia® skin care products: a range specifically designed to soothe and replenish atopic-prone skin in babies and children. It is clinically proven and has a high tolerability from birth on(1).

IRRITATED SKIN CONCERNS

Stelatria® recovery cream has been specially formulated to favour skin repair and soothe skin irritations of your baby: insect bites, chickenpox scars, sores, chapping...

DIAPER CARE

Vitamin Barrier Cream 1>2>3, a daily diaper care with a triple efficacy to prevent irritations and redness of the diaper area, soothe from the first application and recover continually.

SUNCARE

High-tolerance skin care specifically formulated to protect babies’ and children’s skin that is particularly vulnerable to sunlight. An exclusive organo-mineral photo-protective system that combines high-protection SPF 50+ UVA UVB filters and a patented natural active ingredient – Avocado Perseose® – which guarantees cellular protection and which has been clinically proven.

MUSTELA® MATERNITÉ A full range of products especially formulated to provide a targeted response to the changes skin undergoes throughout pregnancy and after birth: stretch marks, hydrating and soothing, legs comfort, loss of firmness, and that guarantees: • Clinically-proven efficacy under dermatological control. • Guaranteed safety both for mother and baby: hypoallergenic(2) formulas that are compatible with breastfeeding. • All the pleasure of textures that have been specially formulated and a light fragrance to create a unique sensory experience. (1) Including newborns out of the NICU. (2) Formulated to minimise the risk of allergic reactions. (3) Watson 2011, Isaac 1998.

Mustela DDM Fiches_EN_0716.indd 4

27/07/2016 14:37


Innovation NEW RANGE

MUSTELA® MATERNITÉ The new Mustela® Maternity range of skincare products preserve the beauty of a mother’s skin while enhancing her pregnancy experience. All products have clinically proven efficacy under medical supervision and are guaranteed safe for mother and baby. A full line dedicated to targeting the skin concerns during pregnancy and postpartum: stretch marks (prevention and recovery), skin discomfort and loss of firmness and elasticity.

NEW RANGE

OF MATERNITY

PRODUCTS

Mustela DDM Fiches_EN_0716.indd 5

prevention & recovery of stretch marks

soothing

light legs

firming

27/07/2016 14:37


N E W M U S T E L A ® M AT E R N I T É R A N G E An expert skincare range for new and expecting mothers that guarantees:

20 YEARS of research

CLINICALLY PROVEN EFFICACY

under dermatological and gynecological control on 245 new and expecting mothers for each skin concern 2014 Scientific Discovery of Fibronectin in Stretch Marks Skincare: This organizational protein is essential for skin elasticity, which is a critical factor in the appearance of stretch marks. From this knowledge, Mustela® integrated a revolutionary, patented plant-based ingredient, Galactoarabinan®, derived from larch trees, into the stretch mark care products.This ingredient stimulates the synthesis of Fibronectin, which is a new approach to tackling the appearance of stretch marks.

6

PATENTS

GUARANTEED SAFE FOR MOTHER AND BABY l l

Hypoallergenic products* that are breastfeeding compatible   Strict formulas guidelines, under the control of an independent toxicological expert, which give priority to ingredients of natural origin and exclude any that are controversial or not recommended during pregnancy: parabens, phthalates, phenoxyethanol, bisphenols A and S, caffeine, alcohol.

ENJOYABLE TO USE

for a sensation of comfort and well-being ECO-DESIGNED PRODUCTS

designed to minimize impact on the environment

A new support program Mustela® Maternité is also committed to suppor ting new and expecting mothers through Mustela® & me, available via www.mustela.com and as a mobile application. This new support program provides expert advice (from dermatologists, psychologists, gynecologists, sexologists, midwives, physiotherapists and nutritionists), testimonials from other mothers and tips for feeling healthy throughout pregnancy and beyond. * Formulated to minimize the risk of allergic reactions.

Mustela DDM Fiches_EN_0716.indd 6

27/07/2016 14:37


Innovation Vitamin Barrier Cream

The new generation of diaper change cream Drawing on the latest dermatological discoveries on the causes of diaper redness, Mustela’s diaper change cream Vitamin Barrier Cream 1>2>3 targets the cause of redness and irritations. It guarantees a triple efficacy: soothes from the first application, provides lasting relief and prevents future recurrence. Daily use benefits: clinically proven efficacy, a safe formula, 0% fragrance, 0% preservatives, and made of 98% ingredients from natural origin, easy to apply and formulated to use for every diaper change from birth on.

IN

N

N

PATENTED O V ATIO

NEW

DIAPER

CHANGE

CREAM

Mustela DDM Fiches_EN_0716.indd 7

27/07/2016 14:37


VITAMIN BARRIER CREAM 1>2>3

10 YEARS of research

PATENTED

INNOVATION

CLINICALLY TESTED ON 129 BABIES

100%

of pediatricians and dermatologists interviewed approve the product’s preventive action. Clinical test conducted on 60 babies

A reduction of more than

80%

of irritations and redness from the very first day of use. Clinical test conducted on 69 babaies

98%

INGREDIENTS OF NATURAL O R I G I N

FRAGRANCE PRESERVATIVE

DISCOVERY OF THE CAUSES OF IRRITATIONS AND REDNESS IN THE DIAPER AREA   By reproducing the stressed epidermis of one-year-old babies – the age when diaper redness is at its peak – in a laboratory, Mustela® researchers have identified the causes of diaper rash: a world first.   They discovered that the cause of diaper rash is an invisible and latent inflammation which is triggered by the repeated stress of urine and feces.

TRIPLE EFFICACY CLINICALLY TESTED ON 129 BABIES OVER A 4 WEEKS PERIOD   Mustela’s Vitamin Barrier cream 1>2>3 guarantees triple efficacy by acting on the irritations and redness in the diaper area, even during periods of diarrhea and teething, with its combination of patented plant-based ingredients.

1 PREVENTS

at each diaper change

2 RELIEVES

from the first application

3 REPAIRS continually

IRRITATION AND REDNESS IN THE DIAPER AREA HIGH TOLERANCE FOR EVERYDAY USE FROM BIRTH ON* ENJOYABLE TO USE AT EACH DIAPER CHANGE   This product is gentle and effective. Its non-sticky texture is easy to apply and clean off. * including newborns out of the NICU.

Mustela DDM Fiches_EN_0716.indd 8

27/07/2016 14:37


of a laboratory Mustela ® is a brand owned by Laboratoires Expanscience, an independent French pharmaceutical and demo-cosmetics laboratory which generated revenues of €272.3 million in 2015 – 51.3% through international sales – and which employs 977 people throughout the world. Over more than 60 years, the company has built up a solid international reputation as an innovator and as a specialist in skin and the treatment of osteoarthritis. Its products, which include two leading brands – Piasclédine 300 and Mustela® – are sold in over 99 countries (85 distributor countries and 14 subsidiaries). Expanscience also develops and markets active ingredients of natural origin for the French and international cosmetics industry.

LABORATOIRES EXPANSCIENCE

The whole value chain is integrated into the company, from research through production and distribution.

2015 TURNOVER:

Its CSR policy, which was introduced 10 years ago, was recognised as exemplary by AFAQ 26000 assessments in 2013 and 2014.

€272.3 M 99 COUNTRIES

Mustela DDM Fiches_EN_0716.indd 9

27/07/2016 14:37


of a laboratory

OVER 60 YEARS OF DERMATOLOGICAL RESEARCH AT THE CUTTING EDGE OF INNOVATION A CUTTING-EDGE R&D CENTER   T he research and development center, located at the Épernon site in France’s Eure-et-Loir region, is the scientific and technical hub of Laboratoires Expanscience.   Nearly 60 researchers and experts in plant chemistry, biology and dermatology are employed there.

EXPERTISE IN PLANT-BASED ACTIVE INGREDIENTS FOR COSMETICS   For more than 30 years, Expanscience has been developing innovative ingredients from the natural world, that are safe and effective due to sustainable supply chains and an expertise in plant extraction.

UNIQUE DERMATOLOGICAL EXPERTISE   A complete understanding of the physiology of skin at cellular level from the cutaneous barrier down to the deepest layers of the epidermis.  Innovative technology: • The world’s first reconstructed models of human skin in a laboratory setting • Breakthrough non-invasive imaging techniques

INTERNATIONAL SCIENTIFIC RECOGNITION*  Discoveries that have led to numerous publications in leading scientific journals.

509

SCIENTIFIC POSTERS

84

CONFERENCES AT INTERNATIONAL CONFERENCES AND SYMPOSIUMS

54

PUBLICATIONS

843

PATENTS FILED WORLDWIDE

* Laboratoires Expanscience, end of 2015.

Mustela DDM Fiches_EN_0716.indd 10

27/07/2016 14:37


of dermatological expertise Mustela® researchers from Laboratoires Expanscience conducted a unique 10 year global research program to better understand the physiology of babies’ skin. They have discovered that babies’ skin has an unsuspected wealth at birth: a reserve of stem cells that remain unique throughout life. These cells enable the skin to regenerate and are extremely vulnerable until the age of two, the period during which the cutaneous barrier is being formed. In order to protect this precious resource, Expanscience has designed and patented an exclusive active ingredient – Avocado Perseose®, that protects these precious cells against external stresses.

EXPERT

IN BABIES’ SKIN FROM BIRTH ON

Mustela DDM Fiches_EN_0716.indd 11

27/07/2016 14:37


of dermatological expertise

OUR LATEST DISCOVERIES ON BABIES’ SKIN FROM BIRTH ON EV.E.I.L.S, A WORLD FIRST

A WORLD FIRST: 10 YEARS OF RESEARCH TO REVOLUTIONIZE SKINCARE PRODUCTS FOR BABIES   The EV.E.I.L.S (EValuation of the Early Infant Life: the Skin) program – a unique research study – has resulted in a better understanding of babies’ skin from the first days of life, so as to better address its specific requirements. •O ur researchers have studied the physiology of babies’ skin from the cutaneous barrier down to the deepest layers of the epidermis.

10

YEARS OF RESEARCH

•F or their research, they used innovative non-invasive imaging technologies and succeeded – for the first time ever – in recreating the skin of newborn babies in a laboratory environment, providing them with the opportunity to explore it at the cellular level.

3 MAJOR DERMATOLOGICAL DISCOVERIES   The cutaneous barrier is not fully developed at birth and only starts to reach maturity when the child is around two years old. A child’s skin is therefore very vulnerable to daily environmental stresses.

11

PATENTS

It is not yet able to retain the moisture it needs for its cells to function properly.   From birth, babies’ skin is richer than anyone could possibly have imagined. It contains a reserve of stem cells, which remain unique throughout life, and which are at their maximum strength at birth, making up the skin’s life force and enabling it to regenerate throughout life.   These discoveries have resulted in a whole new generation of Mustela® bébé-enfant products formulated with Avocado Perseose®, a patented natural ingredient that protects babies’ skin and supports it as it develops.

22

SCIENTIFIC PUBLICATIONS including 2 in the British Journal of Dermatology

Mustela DDM Fiches_EN_0716.indd 12

The EV.E.I.L.S research programme: more than 10 years of research – world first – into babies’ skin, from birth on, has resulted in 11 patents and 22 scientific publications, including 2 in the prestigious British Journal of Dermatology.

27/07/2016 14:37


of plant-based ingredients Mustela® looks to the plant world to source the main active ingredients that make up its products. Using their expertise in plant extraction, researchers have carefully selected the avocado from among dozens of other possible plants. After identifying rare molecules within the heart of the avocado, scientists extracted, purified and concentrated these molecules to yield a natural active ingredient: Avocado Perseose®.

AVOCADO USED IN ALL

By working in harmony with baby’s skin, Avocado Perseose® protects cellular richness from birth on and is used in all Mustela bébé-enfant formulas.

MUSTELA® FORMULAS

Mustela DDM Fiches_EN_0716.indd 13

27/07/2016 14:37


of plant-based ingredients

AVOCADO PERSEOSE®, A PATENTED NATURAL INGREDIENT AT THE HEART OF ALL OUR PRODUCTS BIOMIMETIC INGREDIENT   Avocado Perseose® is one of a new generation of biomimetic ingredients: natural ingredients that are able to act in perfect harmony with a baby’s skin, combining high tolerance with targeted efficacy. TARGETED ACTION ON THE CUTANEOUS BARRIER AND THE SKIN’S CELL RESERVES   Avocado Perseose® is the perfect natural ally for babies’ skin because it functions like a shield to protect it from outside attacks. It actively aids the development of the cutaneous barrier, helps maintain skin hydration level while protecting the skin’s cell reserves against everyday stresses. UNIQUE AND PATENTED EXTRACTION PROCESSES   Since Avocado Perseose® is an extremely rare molecule and given that it is found in concentrations of less than 1% in fresh avocado, it was a real technological challenge to purify, preserve and concentrate it. Thanks to our expertise in plant biology, a unique and patented process has been used to extract Avocado Perseose® from the plant. AN ACTIVE INGREDIENT SOURCED FROM A RESPONSIBLE SUPPLY CHAIN   Mustela’s supply lines are sustainable, ethically managed, and supervised by the UEBT (Union for Ethical Bio Trade). The avocados that Mustela® uses are grown in compliance with good environmental practices and come with traceability guarantees.

100% OF AVOCAD

O

D RECOVE RE

AVOCADO LIFE CYCLE Cakes

Raw oil REFINING

Refined avocado oil

GRINDING

Exfoliating avocado powder

ESTERIFICATION

5α Avocuta® EXTRACTION

SLICING AND DRYING

Avocado sugars (C7)

Concentrated avocado oil

ENZYMATIC HYDROLYSIS

Avocado peptides

Mustela DDM Fiches_EN_0716.indd 14

MOLECULAR DISTILLATION (MD)

MD+EXTRACTION

Free fatty acids

Unsaponifiable avocado oil

27/07/2016 14:37


of efficacy Thanks to its unique knowledge of the physiology of skin in children and babies starting from birth, Laboratoires Expanscience has been able to join forces with researchers and dermatologists to develop targeted solutions to specific skin problems in mothers and babies. All Mustela products undergo systematic clinical testing under dermatological or pediatric control. These tests are conducted in real-life settings in order to guarantee clinically proven efficacy and safety from birth on and throughout maternity.

CLINICALLY

PROVEN EFFICACY

Mustela DDM Fiches_EN_0716.indd 15

27/07/2016 14:37


of efficacy

CLINICALLY PROVEN EFFICACY, UNDER MEDICAL CONTROL MUSTELA® BÉBÉ-ENFANT Numerous tests are carried out to guarantee the efficacy of Mustela® products, using unique and patented processes:   Proven efficacy tested in vitro on STELASKIN®, a reconstructed baby’s epidermis – a world exclusive for Mustela®  Efficacy in real-life conditions on babies starting from birth: • Observational tests under dermatological and pediatric control, in real-life conditions • Evaluation from birth onwards systematically including a group of babies under one month old

STELATOPIA   The Stelatopia range is specifically designed for babies and children’s atopic-prone skin. It guarantees replenishing and soothing efficacy, which has been clinically proven on 714 babies and children, as well as high tolerance from birth on.

1>2>3 VITAMIN BARRIER CREAM   Its three-fold preventive, soothing and repairing efficacy has been clinically proven in real-life conditions on 129 babies over a 4-week period under dermatological control.   A major world innovation: researchers have developed the first in vitro epidermis model that mimics diaper rash. By reproducing the stressed epidermises of 12-monthold babies – the age when diaper rash reaches its peak – our researchers have been able to test a wide selection of active ingredients under extreme conditions. They have successfully developed a unique formula that has proven effective on irritations and redness of the diaper area.

MUSTELA® MATERNITÉ   An unprecedented method for assessing the efficacy of the new range of Mustela® Maternité products: 245 new and expecting mothers took part in clinical trials under dermatological control.

Mustela DDM Fiches_EN_0716.indd 16

27/07/2016 14:37


of safety Mustela® is committed to safeguarding the health and well-being of babies and children, and of new and expecting mothers with products that guarantee clinically proven efficacy and safety. Its strict formulation charter – supervised by an independent expert toxicologist – goes way beyond current conventional cosmetics standards. We give priority to ingredients of natural origin and ensure that they meet all safety and efficacy requirements. Each and every Mustela® formula undergoes rigorous testing under dermatological and/or pediatric control. All Mustela® products are hypoallergenic (1), high tolerance from birth on (2) and are free of parabens, phtalates and phenoxyethanol. (1) Formulated to minimize risks of allergic reaction. (2) Including newborns out of NICU.

million

Mustela® products sold in more than

90 in 2014 countries

Mustela DDM Fiches_EN_0716.indd 17

Mustela® product purchased every

SECOND

around the world

27/07/2016 14:37


of safety

THE NEED FOR SECURITY AND SAFETY, RIGHT FROM BIRTH ASSESSED AND CLINICALLY PROVEN SAFETY   Hypoallergenic (formulated in order to minimise the risk of allergic reaction) and hightolerance formulas.  Clinically tested formulas under dermatological or pediatric control.

A STRICT AND SPECIFIC FORMULATION CHARTER   Ingredients that are rigorously selected using a strict set of specifications approved by a committee of scientific experts and an independent expert toxicologist who certifies that Mustela® products are completely safe.   Exclusion of controversial ingredients – beyond those which are prohibited by current standards in the cosmetics and perfume industries: paraben, phthalate, phenoxyethanol, ammonium lauryl sulfate, sodium lauryl sulfate, cyclotetrasiloxane, p-Phenylenediamine or related compounds, BHA, benzophenone, ethylhexyl methoxycinnamate, triclosan, caffeine, ethylic alcohol, essential oils, extracts of genetically modified plants, etc., to answer parents’ expectations.   S afe and delicate fragrances that meet strictly defined specifications, and which do not contain 26 potentially allergenic substances (1).

PRIORITY GIVEN TO INGREDIENTS OF NATURAL ORIGIN   9 5% ingredients of natural origin on average in Mustela® bébé-enfant ranges normal / dry skin, while Mustela® Maternité products contain 85%.

GUARANTEED TOLERANCE FROM BIRTH ON   Each Mustela® formula undergoes in vitro and in vivo tolerance testing using unique and patented processes: • on models of reconstructed baby and child epidermises – a world first that has been patented by Laboratoires Expanscience. • i n real-life conditions under dermatological and pediatric control on groups of babies under four weeks old. (1) European guidelines 2003 15 / CE.

Mustela DDM Fiches_EN_0716.indd 18

27/07/2016 14:37


of sensory experience Much more than a protective shield which is vital to the health of the body, skin is the source of baby’s first sensations, its first contacts with people around and its awakening to the world. Therefore, Mustela® takes special care to ensure that the products it develops have pleasant textures and delicate fragrances. Mustela® products are richly sensorial and enhance those tender moments between a parent and their child. Establishing a skincare routine contributes to a baby’s feelings of well-being while gently stimulating its senses.

SKIN:

THE FOCUS OF ALL OUR

EFFORTS

Mustela DDM Fiches_EN_0716.indd 19

27/07/2016 14:38


of sensory experience

SKIN, A SOURCE OF EMOTION MUSTELA®: A UNIQUE VISION OF SKIN   As one of the body’s vital organs, skin is a protective shield and it needs to be routinely cared for starting from birth on.   It also serves as a channel through which we experience emotion. The very first way that a baby interacts with the world around him is through his skin –through touch and scent.   Since skin has a dual protective and sensory role, it is the focus of Mustela®’s research and unique expertise.

FOR A UNIQUE AND LASTING SENSORY EXPERIENCE   Drawing on sophisticated sensory analysis, Mustela® goes above and beyond to develop pleasant textures and delicate fragrances.   A s a result, Mustela® products provide a sense of comfort and enjoyment while transforming every step of your baby’s skincare routine into a moment of well-being as their senses gently awaken.

Mustela DDM Fiches_EN_0716.indd 20

27/07/2016 14:38


of responsibility For more than 10 years, Mustela® has implemented a Corporate Social Responsibility policy into its brand strategy. This strategy has been shaped by two major commitments: Sustainable development, implementing initiatives to limit the social and environmental impact that our business has – starting from the sourcing of our raw materials throughout the products’ entire life cycle. Support for new and expecting parents, providing them with a range of services and expert advice, to address their needs for information and support.

A RESPONSIBLE

BRAND

Mustela DDM Fiches_EN_0716.indd 21

27/07/2016 14:38


of responsibility

A RESPONSIBLE APPROACH THAT RESPECTS PEOPLE AND THEIR ENVIRONMENT PROTECTING THE ENVIRONMENT

100% OF PRODUCTS IN THE MUSTELA® BÉBÉ-ENFANT* RANGE ARE ECO-DESIGNED SOURCING OF PLANT-BASED ACTIVE INGREDIENTS Commitment to responsible plant sourcing for all ingredients, including Avocado Perseose. Ethical & responsible sourcing, respectful of biodiversity (member of UEBT* since 2011).

PRODUCTION Commitment to reducing energy consumption (3).

21.6%

less water

15.8%

less electricity

25.2%

less gas

*Union for Ethical Bio-Commerce

2013 AWARD Mustela® bébé

“Sustainable Packaging” category

SOURCING OF PACKAGING

TRANSPORT/DISTRIBUTION

The cardboard used for packaging is made from sustainably-managed forests and printed using plant-based inks.

Decrease of environmental impact with an optimized commute from Epernon, the global production site, to the warehouse.

PRODUCT END-OF-LIFE

Epernon (France) production site is ISO 14001 certified and committed to an environmental strategy (set up by Laboratoires Expanscience on their R&D and production activities).

Recyclable bottles and boxes(1). Biodegradable foaming formulas(2).

*70% of total volumes of Mustela® products sold throughout the world

Caring for babies and young children also means protecting their environment, which is why all Mustela® care products are designed to minimize their impact on the planet.

( 1) According to French recyclability criteria. (2) OECD 302B. (3) 2010-2015, at Epernon plant, for 100 units produced.

SUPPORT FOR NEW AND EXPECTING PARENTS The brand has developed a range of information and support tools.   Numerous informational guides, brochures and educational videos that showcase the baby skincare routine (cleansing, bath time, skin protection, well-being and diaper care). These tools are designed in partnership with healthcare professionals and encourage bonding moments between parent and baby.   The online program “Mustela® and me” offers expert advice and testimonials from our community of mothers. This program provides close support throughout each woman’s pregnancy journey and beyond.

Mustela DDM Fiches_EN_0716.indd 22

27/07/2016 14:38


of professionals Underpinned by more than 60 years of research and expertise in dermatology, Mustela® is a leading brand for healthcare professionals, recommended by:  pharmacists  doctors: pediatricians and dermatologists  midwives Close collaboration with world-renowned healthcare professionals to not only design and clinically test products, but to implement global research programs. Mustela® has always worked with healthcare professionals by providing them with training, sharing information about the latest scientific breakthroughs and presenting research at international symposiums and conferences.

PARTNER

OF HEALTH PROFESSIONALS

Mustela DDM Fiches_EN_0716.indd 23

27/07/2016 14:38


of professionals

MUSTELA®, PARTNER OF HEALTHCARE PROFESSIONALS DERMATOLOGISTS AND PEDIATRICIANS   Close collaboration with world-renowned dermatology researchers in developing formulations and conducting clinical trials.   I nternational symposiums and conferences (JDP Paris, WCPD Madrid, CILAD Rio de Janeiro, etc.) at which our research is presented and which are attended by huge numbers of healthcare professionals from all over the world.   A wide range of information and training tools to extend their knowledge and help them benefit from the latest scientific breakthroughs.

MATERNITY WARDS / MIDWIVES   The leading brand in maternity wards in France*, the brand is used in more than 2000 maternity units throughout the world.   O ur products are recommended by midwives who listen to young and expectant mothers’ needs and provide them with their expert advice.   M ustela® therefore plays a major role in training programmes delivered to teams, particularly for when women are preparing to give birth.

PHARMACISTS   C hemists – Europe’s well-established distribution channel: Mustela® has chosen selective distribution which places the emphasis on advice and service.   Constant rigour when it comes to quality and safety for giving suitable advice: provide dermo-cosmetics products that meet parents’ expectations as well as the requirements of prescribers. *Internal source: More than 360 partner maternity units in France

Mustela DDM Fiches_EN_0716.indd 24

27/07/2016 14:38


of commitment

in support of childhood The Mustela Foundation was created in 1982 by Paul Berthomé, chairman of Laboratoires Expanscience, “to encourage research and projects on child development and parenting all over the world”. Working under the auspices of the Fondation de France, it has remained true to its initial intention – working for children’s well-being – whilst updating its working methods.

Mustela DDM Fiches_EN_0716.indd 25

27/07/2016 14:38


of commitment

THE MUSTELA FOUNDATION RESEARCH Today, as it has for 34 years, the Mustela Foundation supports research by awarding university grants to both students and experienced researchers. To date, it has supported a total of around 100 projects in the fields of psychology, sociology, psychiatry, pediatrics and, since 2012, maieutic.

IN THE FIELD The Mustela Foundation is also highly committed to work in the field, through the award of the annual Social Pediatrics Prize and the backing it offers to associations that support children.

PREVENTION Since 1986, the Mustela Foundation has also been working to promote prevention and awareness-raising in public health, by producing and distributing literature on childcare, obstetrics and pediatrics and publishing guides and, more recently, educational interactive modules on the internet developed with health professionals.

INTERNATIONAL Finally, the Mustela Foundation has expanded its field of action to other countries rather than restricting its commitments to France. First and foremost, it provides long-term support to a humanitarian partner abroad with a commitment to the mother-child relationship. This is supplemented by local actions in countries where Laboratoires Expanscience has a subsidiary.

www.fondationmustela.com 34 YEARS OF ACTIVITY

120

PRIZES & RESEARCH GRANTS since 1982

23

PUBLICATIONS

70 000 copies of information and awareness materials distributed on average per year

20 000 EUROS:

research grants & Research-Action Prize

INTERNATIONAL

23 000

10 000

maieutic prizes in Europe

Social Paediatrics Award

EUROS:

Mustela DDM Fiches_EN_0716.indd 26

EUROS:

78 000 EUROS:

actions in the field and partnership

27/07/2016 14:38


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.