Criterion Equipmentshort term rental

Criterion Equipment – exclusive distributor of the full range of TCM forkli trucks in southern Africa – has embarked on a short-term rental (STR)fleetrenewalprogramme,encompassing aR45-millioninvestmentinnewforklis.

“Through this iniave, we will replace older machines that have reached the end of their economic useful life, with new machines. The substanal investment in the renewal of our STR fleet, demonstrates our commitment to providingourcustomerswithacomprehensive range of reliable machines, enhanced by dependable support,” explains Brenton Kemp, managing director of Criterion Equipment, a wholly owned subsidiary of Invicta Holdings Limited.“Byensuringmaximumup-meofour fleet, customers are able to focus on their core business, whilst the Criterion Equipment team takes care of their material handling requirements.

“We have recognised a growing trend in the industry towards the short-term rental opon, as a more affordable and convenient alternave to purchasing new equipment, as was previously the case For this reason, further investments for the development of ourrentalbusinesswillbemade.

“Our STR business provides soluons for customers' short-term rental needs, through daily, weekly and monthly contracts. In fact, this system suits many companies so well, that they extend their month-to-month contracts foryearsatame.

“There are many financial benefits associated with STR for customers, including greater flexibility by liming capital expenditure and cashoutlayforintermientmaterialshandling requirements Customers can ulise their banking facilies in favour of financing their core business acvies, as opposed to invesng in capital equipment Our STR programme also suits companies with short- term or seasonal requirements and for those looking to increase their materials handling capacityforlimitedduraonperiods.

“We currently have over 600 units in our STR fleet,withcapaciesrangingfrom1,8tonto10 ton. All machines are supplied fully supported by branches and dealers throughout the country, which also offer a repair and maintenance facility, as well as delivery and colleconservices.”

The fleet comprises all models of TCM forkli trucks, covering most forkli classes. These include Internal Combuson (IC) counterbalance trucks, electric counter-balance trucks,reachtrucks,poweredpallettrucksand rough terrain forklis Mast configuraons vary from standard two stage 3m masts to high-reachthreestagemasts.

As part of the renewal programme, machines being flushed out from the fleet will be sold into the used-equipment market in their