XXX grow now has a topical all natural proven hair loss product that will promote new growth." You could open with putting your finger on a problem the reader has, one your product will solve. For example: tired of trying numerous hair loss products that don't work and cost too much. We've got a cheap solution – XXX grow. If you use this approach, you could also think about telling your reader a secret, or some piece of information not many people know. This is where your product research comes in really handy. You could add more to your email, but you are best off keeping it short and to the point. The actual body of your message should be written in the same spirit as your headline/subject line. Quickly give the details of your unique selling point. Point out the benefits right away, don't keep them guessing and leave it until the end, or you will lose them. Prove your benefits claim, and this where the extra information you squirreled away may come in handy. Be creative, provocative, descriptive, moving, emotional, and build to the call to action.
The Closing This is where you ask the reader to do something, like order your product/ service or join your business etc. You must make it easy for the reader to contact you. Provide a form, a toll free phone number, an e mail link, your URL or even your blog site, and make sure they actually work. Test them first before sending the letter.
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