Close with thanks for their time and consideration. Many Internet marketers say save the best for last and put it in a PS. For instance, if you order before XXXX date, you'll get a free web banner. Actually, this kind of information is likely best put in the beginning of your letter, right after the unique selling point/benefits area. It provides more incentive for the reader to keep reading. More initiative to keep reading to find out the benefits. Leaving the cost savings or free goodies until last is darn close to being a bribe. Not to mention the fact that if you don't grab them with the first 7 to 10 seconds, and that means putting your heavy artillery in the opening, you could lose them. Before you send your letter, find test readers. Ask them to tell you what they feel is missing, how you could improve on your offer, and if they would buy from you.
Word Of Mouth Marketing How many people a day do you talk to about various things, including a product, service or business? Answer likely is, quite a few. What you might not know is, major brand name companies are now hiring word of mouth marketers to talk their products up to friends and family. Proctor and Gamble enlisted 225,000 teenagers to rave to friends about things like Herbal Essence and Old Spice. And they signed up 500,000 volunteer Moms for something called Vocalpoint. Moms talk about pet food, paper towels, hair color, etc. The Moms get coupons and marketing materials free. Moms are free to say anything they want about the product, but they don't bad mouth it, nor do they take advantage of the offers. It's because these word of 32
