Change Your Marketing Mindset

someone who thinks so little of themselves that they must convince you to start a relationship with them? Nope, that's completely the wrong approach!

Instead, the art of seduction demands a little more confidence. Your sales letter shouldn't attempt to convince someone that you need them, rather that they need you. The way you can do this is by writing in a style that projects a degree of authority about your products and services. Instead of selling someone, you are just telling them the benefits of a relationship with you. Instead of convincing someone, you are educating them so they are better informed about their choices. You are going to build the case that your product is the best around because you believe it to be true. And, you will do it in an upbeat tone that is infectious and will want to make people approach you to make a sale, rather than you begging them to buy. Remember that all great seducers in history did not dominate their targets, they simply offered them a deal that was too hard to resist. The reason they were so successful with many people is because they understood that most people want to close that deal that will solve some heartfelt desire for them, they just need to trust you to do it with you.

Change Your Marketing Mindset

So, now you are not setting down to write sales copy because you need to convince someone to buy your product. Instead, you are projecting an aura of confidence and positivity that is difficult for people to ignore. That confidence should shine through in every word your write, from the hook in your title, to the list of benefits too. You have got to be able to project the confidence you have about this opportunity that you are offering other people to use to solve their problem, make their lives easier, make money, or any other motivation that you have targeted in your core audience. You don't just think they will benefit from it – you know it!