august 2016 | published by mvhotels
NEWSLETTER | MTA | AUG 2016
The Maldives Travel Awards 2016 with a new trophy
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MATATO has announced that The Maldives Travel Awards will be commencing major changes to the trophy design for the awards this year. Designed after a conch shell, the main colors of the trophy will embody the colors of the countries proud heritage and culture. MATATO has stated that they wanted to totally rebrand the awards in order to reflect the new elements that are being added to the awards. For the new trophy, the organizer came up with an idea inspired from seashells which serves as a simple and sleek visualization of what they brand. The awards will be organized by Think Associates who bring years of experience and expertise in the industry. With new ideas and changes turning into a reality, MATATO has seen the awards popularity rise and attract more nominations. The organization is very excited and looking forward to see how the changes will affect the awards.
Maldives Travel Awards 2016 to kick off with new categories Maldives Travel Awards 2016 to kick off with new categories. MATATO has announced that The Maldives Travel Awards annual gala this year will feature 5 new categories. MATATO has announced that the categories are Leading Travel Website Leading Guesthouse Island Leading Innovation in Guesthouse Design Leading F&B Outlet (Bar/Restaurant) Leading Airport Lounge Hoping to give maximum exposure to the event this year, MATATO has broadened the opportunity for local travel and hospitality businesses to be encouraged to participate in the awards with the new categories. 02
Regarding the new categories MATATO has stated that they have been adding new categories since the first Awards. They have also been taking ideas and recommendations from the industry and participants. Since the awards have become recognized nationally, MATATO wants every sector and field of work in the industry to be recognized and commended for their achievements. The numbers also show that for 2016, the awards have already received a record number of nominations. MATATO’s original intention for creating the awards five years ago was to recognize the excellence in the Maldivian hospitality sector and build relationships between local agents and the hoteliers.
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NEWSLETTER | MTA | AUG 2016
KPMG's participation in the Maldives Travel Awards 2016 MATATO has signed KPMG as the independent service provider for the Maldives Travel Awards 2016 edition. One of the biggest companies in the world in its field, KPMG operates in a number of countries as an independent firm offering audit, tax and advisory services.
This is the first time that KPMG will be the independent auditor for the Maldives Travel Awards. MATATO will be hoping to finish the awards with maximum credibility and transparency.
KPMG is part of the group known as the ‘Big Four’ in the professional services industry, and offers a variety of services. The firm has been operating under the name KPMG since 1987, has offices in United States of America, Germany and Canada.
Judging process regarding the Maldives Travel Awards 2016 Winners of Maldives Travel Awards will be awarded to nominees with the highest points. Seventy-five percent of the points will come from evaluation by judges, and the remaining twenty-five percent being based on SMS and online voting by the public. The Awards will see a selected panel of consultants consisting of key stakeholders in the industry to judge the nominations. Evaluations by judges are done based on two phases; they are based on the presentations by the nominees and on site evaluations by the consultants.
The Maldives Travel Awards is being seen as the most prestigious and exclusively recognized label in the hospitality sector of Maldives. Participants are assured by MATATO that the judging process is conducted by professionals and experts in the industry and the outcome will be more than fair. The world renowned audit firm KPMG in this year’s awards will also ensure the awards transparency. MATATO will be looking to raise the standards of the businesses in the Maldives Tourism industry with the illustrious and prestigious awards.
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NEWSLETTER | MTA | AUG 2016
PUBLISHED BY MVHOTELS
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BEVERAGE PARTNER
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HOTEL PARTNER
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NEWSLETTER | MTA | AUG 2016
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NEWSLETTER | MTA | AUG 2016
PUBLISHED BY MVHOTELS
Maldives Airports Company Limited sponsors the Maldives Travel Awards for the fifth year in a row. This is the fifth year of Maldives Airports Company as the Title Sponsor of the prestigious Maldives Travel Awards and their role has been integral in making the awards successful. Maldives Airports Company Limited formed on January 1994 is the operator of the main international airport in the country Ibrahim Nasir International Airport.
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The devoted sponsor will be hoping that 2016 is the most successful year of the awards. MATATO has received record number of nominations for the awards this year. Huge changes are being brought to the trophy and the event with various promotional activities planned
NEWSLETTER | MTA | AUG 2016
PUBLISHED BY MVHOTELS
Public Service Media as the sponsor of Maldives Travel Awards for a 5th year MATATO has announced that the Public Service Media or PSM as the official media partner for the Maldives Travel Awards for fifth year. The organization stated that PSM has been a dedicated partner in broadcasting the awards and are privileged to have them as the media partner for this year too. PSM is the official state media company and has been operating in the Maldives since 1978. Broadcasting events from all over the world such as FIFA World Cup and UEFA Euro, PSM has been the biggest media company in the Maldives and remains one of the most
popular. With PSM as the media partner, it will see the awards broadcasted all over the country helping MATATO to promote the Awards locally and reach more audiences. PSM will help MATATO to encourage and raise service standards even higher within the Maldivian Tourism industry. The awards have risen as the most prestigious and exclusively recognized label in the hospitality sector of Maldives and is scheduled to be held in November. 07