Matt Zak's Brand Manual

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MGZ “That’s What I’m Here For” Brand: Matthew G. Zak


Unique Selling Proposi0on •  My ability to overcome obstacles in my life is what differen0ates me from the masses •  I have over come a learning disability (Dyslexia) took many reading and math classes to rid myself of Dyslexia •  My second selling point is my ar0s0c views on subjects (my ability to think outside the box)


Con0nued Selling Proposi0on •  My third unique selling point is my easy going aFtude, puts people at easy and shows a wave of confidence •  I’m always open to new ideas and not stubborn to cri0cism


LOGO


Con0nued Logo •  My Logo is at the front of my presenta0on and it is my ini0als •  I wanted my logo to be similar to MGM, because they are well known as one of the best hotels in the world. •  I choose green for a growth and money comparison •  Yellow is to represent my youth and a show of happiness for me •  I wanted to keep the same colors as MGM as well, to con0nue the theme


Tagline •  "That's What I'm Here For“ •  I think this is a good tagline to go by because it shows I’m ready and commiVed to the task at hand •  I want to make sure that companies can depend on me to get the job done without any help


Words I want to be known for •  Some terms and words I want to be referred to as are determined, mo)vated, driven, posi)ve, and dependable •  I believe these words are key to making me become a great asset to a company •  These words can make me into a great person as well, by being a posi0ve influence in my community •  These are words that I want people to think of me as, to make me a successful person


Features •  Some great features I have are computer knowledge, crea)ve mind, and great writer •  Having computer based knowledge is essen0al to having a good career in today's work force •  Having crea0ve ideas can be a valuable asset to a company for new change •  Being a great writer is also vital in communica0ng your thoughts and ideas to a company


Benefits


Con0nued Benefits •  The benefits from these features are social media crea)ons, new marke)ng ideas, and be6er wri6en ar)cles •  All those features can be used for any organiza0on or franchise •  Social medias are becoming the latest tool in marke0ng a team so it is important to learn how they work


How I want to advance •  Create business cards to hand out •  I want to present myself as a professional •  Ways in which I will be professional are, listening, being polite, intelligence and dressing appropriately (suit and 0e) •  Create my own website to market myself beVer to prospec0ve jobs •  To be involved, whether it’s through speaking events or conven0ons, to get my name out


Imagines people associate with me •  Images I want people to associate with me are Winning, Intelligence and Crea)ve. •  Winning would be a by product of my hard work I put forth •  Intelligence is a important to me and shows I put the 0me and effort to learn •  No one wants a dull boring person, companies are always looking for fresh new ideas to expand their products (Crea)vity)


Projects I have worked on •  Event management for women’s volleyball at UC, WVIAC and invita0onal tournaments •  Created a baseball media guide for the 2010-­‐2011 season •  The next project I am working on is for the promo0on of regular season men’s soccer games for 2011


Career Board of Directors •  Dan Du’va who is head of communica0ons for the Trenton Devils •  Tony DeMeo who is the former coach of the UC football team •  My last director is Dennis McMillen, who I have kept a steady rela0onship since my freshman year at UC


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