Matt Zak's Brand Manual

MGZ “That’s What I’m Here For” Brand: Matthew G. Zak

Unique Selling Proposi0on • My ability to overcome obstacles in my life is what differen0ates me from the masses • I have over come a learning disability (Dyslexia) took many reading and math classes to rid myself of Dyslexia • My second selling point is my ar0s0c views on subjects (my ability to think outside the box)

Con0nued Selling Proposi0on • My third unique selling point is my easy going aFtude, puts people at easy and shows a wave of confidence • I’m always open to new ideas and not stubborn to cri0cism

LOGO

Con0nued Logo • My Logo is at the front of my presenta0on and it is my ini0als • I wanted my logo to be similar to MGM, because they are well known as one of the best hotels in the world.

• I choose green for a growth and money comparison • Yellow is to represent my youth and a show of happiness for me • I wanted to keep the same colors as MGM as well, to con0nue the theme

Tagline • "That's What I'm Here For“ • I think this is a good tagline to go by because it shows I’m ready and commiVed to the task at hand • I want to make sure that companies can depend on me to get the job done without any help

Words I want to be known for • Some terms and words I want to be referred to as are determined, mo)vated, driven, posi)ve, and dependable • I believe these words are key to making me become a great asset to a company • These words can make me into a great person as well, by being a posi0ve influence in my community • These are words that I want people to think of me as, to make me a successful person

Features • Some great features I have are computer knowledge, crea)ve mind, and great writer • Having computer based knowledge is essen0al to having a good career in today's work force • Having crea0ve ideas can be a valuable asset to a company for new change • Being a great writer is also vital in communica0ng your thoughts and ideas to a company

Benefits

Con0nued Benefits • The benefits from these features are social media crea)ons, new marke)ng ideas, and be6er wri6en ar)cles • All those features can be used for any organiza0on or franchise • Social medias are becoming the latest tool in marke0ng a team so it is important to learn how they work

How I want to advance • Create business cards to hand out • I want to present myself as a professional • Ways in which I will be professional are, listening, being polite, intelligence and dressing appropriately (suit and 0e) • Create my own website to market myself beVer to prospec0ve jobs • To be involved, whether it’s through speaking events or conven0ons, to get my name out

Imagines people associate with me • Images I want people to associate with me are Winning, Intelligence and Crea)ve.

• Winning would be a by product of my hard work I put forth • Intelligence is a important to me and shows I put the 0me and effort to learn • No one wants a dull boring person, companies are always looking for fresh new ideas to expand their products (Crea)vity)

Projects I have worked on • Event management for women’s volleyball at UC, WVIAC and invita0onal tournaments • Created a baseball media guide for the 2010-­‐2011 season • The next project I am working on is for the promo0on of regular season men’s soccer games for 2011

Career Board of Directors • Dan Du’va who is head of communica0ons for the Trenton Devils • Tony DeMeo who is the former coach of the UC football team • My last director is Dennis McMillen, who I have kept a steady rela0onship since my freshman year at UC