THE BRAND: RYAN L. HATHAWAY
RLH
Unique Selling Proposition
Leader Gets the job done Goes the extra mile Never Complains
Makes Others Better
Winner Does the little things
What separates me
There are several things that make me different from everyone else: I am a leader, and I strive to get the most out of everyone that interacts with me. I expect the best and try to push everyone to reach their full potential in anything I pursue. I find success in making everyone around me better. No matter the obstacle or task, I try to help others to achieve greatness. When there is a task that I must complete, I always get the job done. I do my very best to complete each assignment or goal. I don’t hesitate from going the extra mile to achieve success. I do what is expected and more in everything that I do. While pursuing my goals or completing a task, I am the last person to complain. I do what is asked of me and do not question why. When it comes to being successful, I know how to win and do it right. I have been successful in many things in my life and handle each properly. I do not dwell on my success but look to the next thing to be successful at. One of the most important things to me that separates me from others is doing the little things. Whether it is lifting before practice or paying attention to small details in a task. I take pride in doing the little things, because some times theses are the most important parts of a goal or assignment.
Tin
Cayenne
Mercury
Colors that describe me: Tin, Cayenne & Mercury
Mercury: When I look at mercury I see a professional color. I feel Mercury represents a person who knows what He want and is willing to do whatever it takes to reach those goals
Tin: To me the color Tin shows a solid person who helps others. The name also represents someone who watches over others and protects them. The metal tin can be used on roofs or to help protect something. Cayenne: I chose this color because when I look at it I see strength. It is a strong color that represents a leader and someone who is always in pursuit of greatness.
Ryan L. Hathaway
“Always in pursuit of the next base”
What I want people to think of me
RLH
Always gives his best Leader Does the right things
Caring Winner Expects everyone’s best
Family Man Mentor Great Friend
Puts in the extra effort
Features: Mentor at Horace Mann Middle School
Center fielder for UC
7 Years of physical labor job
3.2 GPA Sport Administration Major
Member of SAAC
7 Years of various coaching experience
Over 20 hours of volunteer work
Valley Baseball League participant 2011
Benefits: There are many benefits of the brand Ryan Hathaway. Being a student-athlete at the University of Charleston teaches me to balance my time everyday. I feel that I am taking advantage of this time at UC to better myself and others around me. I am currently majoring in sport administration and maintain a 3.2 gpa. In the major we are doing assignments and projects that include, un-branding a product, sports for social change, media guides and putting events on for teams at UC. The major also includes many other projects every semester. In addition to the projects, we are learning valuable information to use in our careers in the sports industry. At UC I am an active member of SAAC. We are currently working on our “Hot Sauce Awards Show� for the end of year. Also At UC I have done over 20 hours of volunteer hours this semester that include running concession stands at home basketball games, line judging for volleyball games and helping raise money for make-a-wish with SAAC. I am currently in the process of being a mentor at Horace Mann Middle School. The goal of this is to help under privileged children in class and be a positive influence to them. In addition to my academics, I am the center fielder for the UC baseball team. In the summer of 2011 I have been invited to play in the Valley Baseball League for college baseball players. The Valley league is one of the best leagues in the nation. Outside of UC I have worked for 7 years at Hathaway LLC our family farm and fencing company. This physical labor job provides challenges everyday. It pushes me to the limit everyday and teaches me to work hard and be thankful for everything I have. When not at work or playing baseball I have over seven years of coaching experience. I have personally worked out five baseball players from age 13 to 17 for the last three summers, three of which have hit over .500 for the summer on their respected team. I work with the my high school and legion team I participated on. Also I have coached basketball tournaments and during winter break I work with the varsity basketball team at my high school. Overall, I feel very strongly about helping others reach their full potential. I am very positive influence and have a knack for getting the best out of each player I work with.
Advancing the brand: • Work hard in class to get my GPA up: Spring semester GPA higher than 3.5
• Continue to volunteer time to better the community: Spring volunteer 30 hours of more
• Network with classmates for the future: Help to start Sport Administration club
Brand Associations:
Current Projects: • 2011 SAAC Hot Sauce Awards • Sports for social change • Working with two other classmates on Sport administration club
• Mentoring at Horace Mann • Preparing my clients for their baseball season via email and phone calls
Board of Directors: •
Michelle Wells: University of Charleston Sport Administration program coordinator. Currently studying under Michelle.
•
Kirk Manns: Fredericktown High School athletic director and head basketball coach. Played for coach Manns for 2005-2008
•
Tom Nozica: University of Charleston athletic director and head baseball coach. Currently playing for Coach Nozica.
•
Merrit Zollars: Business Major and football player at Capital University. Best friend since birth,work with Merrit at Hathaway LLC.
Page 3 - Many of the things you have listed as your USP are not even unique compared to the other students in SPAD 301, let alone those you'll be competing against in the job market. The only ones I think you can keep (and its explanation) are the one about making others better and getting the most out of them, doing the little things, and not complaining. You can relate the last one to the perception of your generation and how you're NOT that. Winner, goes the extra mile, gets the job done, leader---MANY other students do those things. Benefits isn't a bio section. This whole thing needs re-written for this project. Copy it and save it in a file. You can use pieces and parts of it for cover letters, grad school applications, etc. I think you need to re-evaluate your features and make sure they're truly features and not just personality descriptors. For example, if your feature is that you're creative then the benefit of being creative would look something like this: I draw from multiple sources and build ideas quickly in brainstorming sessions, ideas that are unique. These ideas will stand out as new solutions and creative problem solving. Or something similar. For your advancing the brand piece, those are things that any student-athlete should do just by definition of being a student-athlete. You need to have different items or be MUCH more specific.