2017 Partner Program

These important niche markets mean business for you.

We find the group leaders & business decision-makers in each one.

Then we uniquely promote our Partners to them.

YOUTH RECREATION

SCHOOLS & EDUCATION

ADULTS & SENIORS

GROUP TRAVEL

CORPORATE RESOURCES

Activity & Group Leaders

Educators & Homeschools

DayTrip & Activity Coordinators

Tour Operators & Planners

Meeting Planners /Benefit Mgrs

ADVENTURE PARTNERS LLC NICHE MARKET MEDIA 8014 Highway 55 Set 130 Minneapolis, MN 55427 612-518-8353 mark@mnfieldtriplibrary.org www.MnFieldTripLibrary.org

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Reach thousands of group planners.

Every month for a year.

Promote into the niche markets of your choice.

34,000+ MN educators, activity planners, group leaders & corporate buyers. This number is always growing.

Numbers shown are as of May 9, 2017.

Youth Recreation

Schools & Education

Scouts, Park & Rec, Community Ed Libraries

Curriculum-supporting for Public, Private, Charter, Homeschool

13,275

11,225

Partners

Group Travel

Providers, Performers, Suppliers (like you) participating in the Library’s year-long Partner Program.

Seniors & Active Adults

3,385

3,675

Tour Operators Bank Clubs Group Leaders Travel Clubs

Corporate Resources

Retirement Groups, Alumni, Non-Residential Residential Communities

2,325

Corporate/Govmt/Assn Mtg/Event Planners HR Coordinators

Our Partners Agree…

Ask Ed Hahn, Marketing Manager

National Eagle Center

“The MN Field Trip Library is great avenue for us to connect with a variety of different audiences. We can reach educators, scout leaders, seniors, tour operators and even other Partners through their easy-to-use Partner Program!”

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Where do we find these planners & decision-makers?

In classes, buses, troops, clubs, teams, offices, meeting halls & wherever they plan…

YOUTH RECREATION

EDUCATION

ADULTS & SENIORS

GROUP TRAVEL

YOUTH • 13,275

EDUCATION • 11,225

ADULTS & SENIORS • 3,675 GROUP TRAVEL • 3,385

Summer Program & After School Program Staff in MN

Pre-K - 12 Public, Private, Charter & Specialty Schools Primarily in MN Districts & into the Surrounding States

Directors, Activity Coordinators

– Park & Rec Departments – Community Education

After School & Summer Program Staff - Directors, Activity Coordinators in MN

– Libraries

Programs for all ages, includes intergenerational - MN Regional Directors, Community Library Staff

– Scouts & Youth Orgs

4-H, YMCA, Boys & Girls Clubs, Non-Profits in MN

– Churches

Youth Groups, pastors, staff, volunteer leaders in MN

– Private Childcare

Programs & Staff, includes New Horizon, KinderCare, churches, YMCA, etc) in MN

– Schools

– Educators

Teachers, Principals, Executive Directors, Curriculum Directors, Support Staff in MN Districts Major disciplines including History, Social Studies, the Arts, the Sciences, Performing Arts, Physical Education, ExtraCurricular Programs – Homeschool Co-ops, Family Groups & Homeschool Families in MN & Surrounding States Faith-based & Secular

• NON-RESIDENTIAL – Park & Rec Departments – Community Education

Lifelong Learning Staff, Directors

– Senior & Adult Centers

– Bank Travel Clubs

– Senior Groups

Retirement & Fraternal Group Leaders, Churches, Military, Alumni

• RESIDENTIAL – Retirement Communities

Directors, Activities Staff, Volunteers – Independent Living Communities, Apartments & Cooperatives - Program Directors, Activity Coordinators, Onsite Staff – Care Facilities Program Directors and Activity Coordinators - Group Homes & Special Needs Directors, Activity Coordinators

CORPORATE • 2,325

– Tour Operators & Planners • Niche Markets include: - Corporations & Business,

– Receptive Operators - Government & Agencies,

– Charter & Bus Operators Throughout the Midwest and domestic United States

Directors, Staff & Volunteers

CORPORATE RESOURCES

MN & central regions of U.S. - Group Leaders SMERF & retirement groups, alumni associations, churches, military, fraternal, etc - MN & central region of U.S.

- Associations & Organizations, i.e., – Education (incl school districts) – Unions – Industry – Religious – Military – Social & Fraternal

• Buyer Profiles include: – Event & Meeting Planners – Employee Retirement & – In-house Staff ALUMNI Organizations – Contract Personnel Private, Public and Association – Independent Meeting Planners – FIT Groups & Social Clubs RV Clubs, Red Hatters, Women’s – Event Producers Groups, Motorcycle Clubs, etc

– School Groups

Schools (MS/HS/college) band, choir, orchestra, sports directors

- Team Builders

– Employee Benefits & Discounts – Human Resources Staff – Benefits Managers & Coordinators

Our Partners Agree…

Ask Tim Watts, Founder / President American Workshop

“We tripled our field trip business over the past three years, and I can say it was almost all as a direct result of the MN Field Trip Library and EXPO! It’s a GREAT Program for providers like American Workshop.”

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Did someone say we only reach the Twin Cities?

Check these March 2017 numbers.

Over the past 6 years at 225+ MN conferences & events, we’ve been gathering contacts for our database & monthly email Alerts. We’ve also introduced these decision-makers to the Library’s unique services. This personal touch has made the value of our resource services truly GOLDEN. MN REGION NE NW CENTRAL SW SE TC Metro TOTAL MN

UNIQUE CITIES 126 101 135 123 83 147 715

PLANNERS & BUYERS / Group Counts (min) 1,457 / 21,855 (1 group of 15 x 1/yr) 860 / 12,900 (1 group of 15 x 1/yr) 2,244 / 33,660 (1 group of 15 x 1/yr) 1,881 / 28,215 (1 group of 15 x 1/yr) 2,045 / 30,675 (1 group of 15 x 1/yr) 15,378/230,670 (1 group of 15 x 1/yr) 23,865 / 357,975

SURROUNDING STATES South Dakota North Dakota Nebraska Iowa Illinois Wisconsin TOTAL

PLANNERS & BUYERS / Group Counts (min) 161 / 7,728 (1 group of 48 x 1/yr) 187 / 8,976 (1 group of 48 x 1/yr) 10 / 480 (1 group of 48 x 1/yr) 439 /21,072 (1 group of 48 x 1/yr) 129 / 6,192 (1 group of 48 x 1/yr) 1692 /81,216 (1 group of 48 x 1/yr) 2,618 / 125,664

AND BEYOND… In states outside the Midwest

PLANNERS & BUYERS / Group Counts (min) 1,648 / 79,104 (1 group of 48 x 1/yr) TOTAL

28,131 Planners / 562,743 Group Counts (min)

EXAMPLE: 150 organizations at our Summer Resource Fair each average 2 field trips per week for 10 weeks during the summer. That’s 3,000 field trips… or at the very least 45,000 kids at 15 per group.

Our Partners Agree…

Ask Bud Johnston, President Keepers of the Sacred Tradition of Pipemakers / Nature American Culture Camp I think the MN Field Trip Library is doing a great job for our organization’s Native American Culture Camp. They show folks and educational groups what is available to see and do in the state of MN. The exposure we have been getting through the library gets us groups coming to Pipestone, and a lot more invitations to come and do talks all over the state about our tribal history!

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What’s the Library all about?

ADVENTURE PARTNERS is a Minneapolis-based company that specializes in providing marketing & outreach services to providers who want to effectively & consistently reach group planners, leaders and decision-makers.

ADVENTURE PARTNERS’ successful marketing model is designed to provide our Partners significant opportunities to engage potential buyers with high quality content without the high cost of an ad agency. We provide outreach directly into select niche markets using templated services which eliminate or significantly reduce the costs of customized marketing and advertising.

The MN Field Trip & Activity Library - from its beginnings in 2010 - has been a unique outreach service for destinations, attractions, and performers who offer recreational and educational field trips, on-site assemblies, classes, shows, performances, travel & tour opportunities, and fundraising services.

The MN Corporate Resource Library - coming online in 2017 - will also be an outreach service for providers, venues - a companion to the Field Trip & Activity Library - under a totally unique brand - serving the needs of meeting & event producers and employee benefit managers in the corporate, government & ass’n niche markets.

Together, both brands reach out to thousands of MN group planners & buyers.

The Library, beginning in 2010, has experienced impressive results in its 6 years of growth. More than 70 of Minnesota’s best providers are Partners in the MN Field Trip Library’s annual Partner Program.

As a provider, you can take advantage of the 5 Library outreach services either as a full Partner for a year at a single flat annual rate - enjoying significantly reduced Partner Program pricing - or via our ala carte services.

We promote our Partners to 30,000+ planners who are looking for ideas for their groups.

As a Partner, you can choose to reach out to any of 5 unique niche markets of your choice each month during the year of your Partner Program.

PRINT

CONFERENCES

WEB & SOCIAL MEDIA

EMAIL & SOCIAL MEDIA

OUTREACH EVENTS

!

For downloadable brochu

res, program flyers, study

GUIDE The 2015 MN Field

guides & more: www.M

Trip & Youth Activity

nFieldTripLibrary.org

Scan this to see if you

won!

Your Resource for Minne sota’s Best Educational Assemblies & Progra Destinations, Recrea ms, Educational Perform tional Activities, ers, Entertainment & Fundraising Opport unities.

!

!

PS RI s?

D T stop EL FI or 3 ith ith 2 w w S IE ip IT Tr UN ld M Fie M ot a CO hy n W

250+ FREE BROCHURES

LAKE SUPERIOR RAILRO AD MUSEUM, 1 of 20+

field trips in Duluth

& STUDY GUIDES TO DOWN LOAD at www.MnFieldTripLib rary.org

In summary, we provide the pathways and turn the gears.

You provide the timing and the content.

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In the Partner Program, every gear turns for you.

The Library’s 5 Component Partner Program

Our outreach into niche markets saves you money & gets you clients.

We provide the pathways and turn the gears to reach the Planners.

As a Partner, you provide the content & determine the timing.

1. THE ANNUAL GUIDE • www.mnfieldtriplibrary.org/guide-ad-specs/

Annual Guide

Introduces Planners to our Partners and our free resources . Each Partner gets a full color ad.

12,500 distributed at conferences and delivered per requests.

2,500 are viewed digitally for 7 minutes or more.

2. CONFERENCES, EVENTS & SHOWS • www.MnFieldTripLibrary.org/conferences/ Conferences & Events

Website & Planner Blog Posts

Emails & Social Media

Annual EXP & SRF

We exhibit at conferences and gather contacts, distribute the Guide to Planners, award Partner giveaways, and introduce the Library’s free planning resources . Partners get attendee contact list.

20-30 conferences in MN representing all niche markets gathering 2-3,000 contacts per year.

3. WEBSITE & PLANNER BLOG POSTS • www.MnFieldTripLibrary.org Great ideas for activities and password-free literature downloads for Planners.

All Partner announcements are posted on the website homepage following each week’s email ALERT. 6,000 website views by planners per month.

4. ALERTS & SOCIAL MEDIA • www.mnfieldtriplibrary.org/alerts-submission-form/ Partner announcements begin in the 5 types of niche market co-op emails with each announcement going out individually to Planners via Facebook, Twitter and LinkedIn. 380,000 emails in 2016 to current subscriber base of 30,000 each month. Sign up today…

5. OUTREACH ANNUAL EVENTS • www.mnfieldtriplibrary.org/exhibitor-information/

2 in-person annual events - the EXPO (August) and the SUMMER RESOURCE FAIR (January) 750 serious planners attended our 2 events last year, representing 5,000+ field trips, daytrips, assemblies, tours and all types of group activities - reaching more than 85,000 students & adults.

Our Partners Agree…

Ask Tess Bunker, Youth Sales Valleyfair

Valleyfair continues to see yearly increases in our Youth Programs - the MN Field Trip & Activity Library has been an integral tool in our marketing & sales plan, with a proven return on investment.

Our Partners make a great impression.

Thousands of impressions, in fact.

Every month… all year long.

For downloadable brochures,

! program flyers, study

GUIDE The 2015 MN Field

guides & more: www.MnFie

Trip & Youth Activity

ldTripLibrary.org

Scan this to see if you

won!

Your Resource for Minnesota’s Best Educational Destinations Assemblies & Programs, , Recreational Educational Performers, Entertainment & Fundraising Activities, Opportunitie

!

s.

S! IP TR s?

LD stop FIE or 3

2 ith S w with IE ip IT Tr UN eld M Fi M ta CO hy no W

LAKE SUPERIOR RAILROAD

MUSEUM, 1 of 20+

250+ FREE BROCHURE S & STUDY GUIDES TO DOWNLOAD

field trips in Duluth

at www.MnFieldTripLibrary .org

Annual Guide

Conferences

• Introduces Planners to the Library • Introduces the Library to attendees • Showcases the Library Partners • The Guide is distributed at these events • One ad included in Partner Program • Partners can participate as Featured Partners • Drawings offer Partner Giveaways 12,500 Guides printed & handed • Gather contacts for the Alerts out at conferences per year.

• Invites attendees to the EXPO & SRF 3-5 planners use the Guide.

• Partners get the conference contact lists Digital version of the Guide: 2,500 reads averaging 7 minutes per read. The Library exhibits at 20-30 MN conferences Available on our website & through events & shows every year (see list on website) 235 Conferences over 6.5 years our monthly email Alerts.

3,000+ contacts gathered per year 2,200+ Field Trips have been awarded over The new CR Desktop Directory is the past 6 years at conferences via our being planned for the Corporate Drawings. A great lead generator. niche market.

Websites THE LIBRARY ONLINE www.MnFieldTripLibrary.org • 24/7 Password-Free information hub • Blog Posts extend Alerts • Download Center offers Partner Brochures & Flyers • Partner Webpage micro-site 6,000 Planners view our website every month during the year 350 brochure & flyer PDFs are downloaded by Planners every month.

MnCorporateResourceLibrary.com Coming online soon in 2017.

Our Partners Agree…

Ask Rick Olson, Tour & LEARNING THROUGH BASEBALL Coordinator Target Field Tours

MN Field Trip Library helped us jump start our Learning Through Baseball program seven years ago. Thanks to their help, our program has grown to three times the volume of any other MLB team.

Impress planners with your announcements.

Every time you have their attention, they get to know you better.

This happens every month… for a whole year.

Monthly Email Alerts - Co-op emails contain your announcement(s) - Each Alert goes out once every month - Choose the same or new niche market(s) every month during the year 5 types of co-op monthly Alerts: • Field Trips & Activities • Student Experiences • Senior Experiences • Group Travel Alerts • Corporate Resource Alerts Subscribers to date: 30,000 Emails sent out in 2016: 380,000 30% opens • 20% clicks 40% forwarded to 4-5 non-subscribers.

Annual Outreach Events They’re fun & simple. Meet active & serious planners in person.

Planners are from all 4 niche markets (the green circles - Pg 3) Partners get a booth at each event plus the attendee list.

FIELD TRIP & ACTIVITY EXPO - August 2011 at Base Camp - 56 E / 185 A 2012 at Mall of America - 68 E / 225 A 2013 at Target Field - 106 E / 350 A 2014 at Champions Hall - 110 E / 375 A 2015 at MN History Center - 125 E / 500 A 2016 at MN History Center - 135 E / 600 A 2017 at St Paul Union Depot - expecting 150 E / 750 A ANNUAL SUMMER RESOURCE FAIR - January 2017 at Base Camp - 81 E / 150 A • (new in 2017) 2018 (January) - to be determined

Our Partners Agree…

Ask Ryan McQuillen, Operations & Marketing Director AirMaxx Trampoline Park & Fun Center

"The MN Field Trip Library has been the most amazing partner that AirMaxx, and I, could ask for. Our group business has grown an average of 50% per year since we started working with them. We wish that our locations outside of Minnesota had access to the same great service, events, and the people that make this partnership everything you could ask for and more."

Pricing shouldn’t be painful.

With our Partner Program, it’s an afterglow.

2017 PARTNER PROGRAM - 1 flat price for a full year of marketing & promotion -

Guide: 1 full color display ad per Partner - go to the GUIDE link in the Partner Back Office on our website for more information Conferences: Optional participation in the Library exhibit at select conferences of your choice - first come, first served. Contact lists for Partners.

Website: Download Center Brochure Carousel; Partner Webpage; Planner Blog Posts (Announcements from each week’s Alerts), Home page HERO image Alerts: 12, 24, 36, 48 or 60 announcements per year - these are the heart & soul of the Partner Program - tapping planners on the shoulder all year long.

EXPO (August): One exhibit space and the confidential attendee list - register early and pick your exhibit space location Summer Resource Fair (January): One exhibit space and the confidential attendee list - register early and pick your exhibit space location Special Partner Brochure Distribution as the opportunities arise (Scouts, Schools, Events) Note: Partners will be grandfathered into the MN Corporate Resource Library components in 2017 as each CRL component begins. No extra charge.

2017 PARTNER PROGRAM PRICING CHOICES • Each price includes the full Partner Program for a year.

- 1 email announcement each month for a year into any of the 5 markets, with unrestricted monthly rotation (12 announcements) -

$1795

- 2 email announcements each month for a year into any of the 5 markets, with unrestricted monthly rotation (24 announcements) - 3 email announcements each month for a year into any of the 5 markets, with unrestricted monthly rotation (36 announcements) -

$2045 $2495

- 4 email announcements each month for a year into any of the 5 markets, with unrestricted monthly rotation (48 announcements) - 5 email announcements each month for a year into any of the 5 markets, with unrestricted monthly rotation (60 announcements) -

$2895 $3295

ADDITIONAL 2017 PARTNER OPPORTUNITIES CAN INCLUDE: THE GUIDE - Partners have first choice at premium ad positions.

- Each additional ad in Guide: $395 • Cover image: $995 - Sold • Back cover display ad: $995 - Sold • Inside front cover: $595 - Sold - Inside Back Cover: $595 • 2-page center spread (4 ads): $1495 • 1 full bleed Vertical or Horizontal 2-page center spread Ad: $1995 THE CORPORATE DESKTOP DIRECTORY - Cover image on the Corporate DESKTOP DIRECTORY: $495 EMAIL ALERTS - Additional email Alerts, each announcement: $65 EXPO & SRF - See the EXPO/SRF exhibitor hall map for special opportunities and upgrade pricing (maker stations; exhibit locations, promotion and more)

2017 ALA CARTE PRICING • For providers who are not Library Partners

THE GUIDE - Each ad in Guide: $595 • Call about: Cover • Back cover ad • Inside front cover • Inside back cover • Special placement ads.

EMAIL ALERTS - Each email Alerts: 1 Alert - $95 ea • 4 / year - $75 ea • 6 / year - $65 ea • 1 / month for 12 months - $55 ea EXPO & SRF - $395 for one exhibit space (one 6’ table and 2 chairs) • See EXPO/SRF exhibit hall map for special exhibit location opportunities and upgrades.

Our Partners Agree…

Ask Michael Woods, Sr Account Executive Crayola Experience at Mall of America

The MN Field Trip Library has been extremely invaluable to Crayola Experience. The variety of support that is provided by Mark and his team has been beyond the scope we had ever wished for.

So does the Library really work?

Here’s more of what our Partners are saying…

Bonnie Flikke, Sales & Marketing Wild Mountain & Taylors Falls Recreation

It has been exciting to watch the Library grow over the last few years.

I look forward to our continued partnership and the amazing things you keep bringing to the table. We are proud to be a partner with such an amazing and growing company. Keep up the great work!!

Dave Soliday, Owner & Chief Fun Expert Gamin’ Ride Interactive Entertainment

My fellow franchisees in other states wish they had a Field Trip Library in their state!!

Dr Tyronne Carter, Owner & Dr Fun America’s Fun Science

America’s Fun Science loves MN Field Trip Library! As our main source of marketing, we have found it to be a very effective marketing tool for us over the past two years. You get a lot of bang for your buck!

Richard Alan Erickson, Founder Teddy Bear Band / Rich & The Resistors

We LOVE the MN Field Trip Library! We've connected with new planners & re-connected with past clients. We find out what's important to them as we help meet their goals with funding opportunities & educational theme shows for "all ages & stages”.

Brian RIchards, Educational Magician & Performer 4 Ace Productions When it comes to support and fresh marketing perspectives it’s hard to beat the Minnesota Field Trip Library! Mark and his staff are very approachable professionals with one goal: to meet and exceed your expectations!

Here’s your PARTNER CHECKLIST… refer back here often. POINT PERSON __________________ ___ FIELD TRIP & ACTIVITY GUIDE • Make your ad for this annually printed Guide.

- Work with Mark regarding your ad • mark@mnfieldtriplibrary.org

- Use the easy online Ad Submission Form in Partner Back Office.

- Looking for Ad Specs? Go to the Partner Back Office on our website and click on the link GUIDE - Your ad for the 2017-2018 Guide is due May 1st, 2017 - We distribute the 12,500 Guides and hand them out in person at conferences at the Expo & SRF, and by mail.

___ CONFERENCES • See the list of annual conferences at www.MnFieldTripLibrary.org/conferences/.

- Work with Doug or Mark to be Featured Partner or to be in drawings • doug@mnfieldtriplibrary.org

- Go to the Conferences & Winners webpage on our website for conference schedules, Featured Partners, and drawing winners.

- Conference Drawings - We suggest you offer a giveaway in the conference drawings. It will increase leads.

- Featured Partners - You can participate in the Library’s exhibit at a conference - usually limited to 1-2 Partners - 1st come 1st served. No charge.

- Confidential Contact Lists are sent to Partners after each conference. ___ WEBSITE(s) - www.MnFieldTripLibrary.org • www.mncorporateresourcelibrary.com will soon be going live.

- Nicole Becker, Website Editor, will publish and maintain the Partner materials you provide us for our website • nicole@mnfieldtriplibrary.org

- Partner Webpage - Nicole will contact you with the list of the information elements she needs to create this.

- Download Center - Each Partner gets own literature carousel - provide PDFs to Nicole for downloading (Brochures, Flyers, Visitor Guides, Maps, etc) - Homepage Hero Image - Send high-res images. Ask Nicole for specs.

- Homepage Blog Posts - Published on our website’s homepage during the 2 weeks following your email Alert(s) / Archived in the Planner Blog. ___ ALERTS - Your monthly opportunity • Partners automatically receive all 5 Alerts every month… read them for ideas!

- Jennifer Zacks, Alerts Editor, is your Alerts contact, and will send regular “Announcements Due” notices • jennifer@mnfieldtriplibrary.org

- How to Begin: Prepare your monthly announcement(s). Look over the announcements in the Alerts and use them as a Guide for writing YOUR own Alert…

- Develop a plan for your announcements. How many/month have you signed up for? (1-5 per month… see your invoice) Use the calendar on the next page.

- Determine the timing & content for your emails - announcements are for GROUP planners, so they take more time to plan field trips, activities & tours - Ready to send your announcement in? Use the Alerts Submission Form in the Partner Back Office. You’ll find detailed instructions here.

- Suggestion for CVBs about our MN Group Travel Alerts: create an itinerary with a landing page on your website ___ SOCIAL MEDIA • Like, Connect and Post in the SM’s we are using… an opportunity for you - Doug Lyon will manage content & your questions. doug@mnfieldtriplibrary.org

- Facebook • 1,000+ likes • Please like our FB Fanpage and post: https://www.facebook.com/MNFIELDTRIPS/ or @MNFIELDTRIPS - Twitter • Please follow and post: https://twitter.com/MNFieldTrips or @MNFieldTrips - LinkedIn • 3,800 connections • Watch for our posts and send us yours to publish! Connect at www.linkedin.com/in/markwallacepeterson/ ___ ANNUAL FIELD TRIP & ACTIVITY EXPO • August 7, 2017 • Each Partner gets an exhibit space at the EXPO. - Work with Mark or Doug for your exhibit space • Mary Ann Steen will be calling all exhibitors prior to the EXPO to go over details.

- See the EXPO Exhibit Map for locations, upgrades and options. Find it in the Download Center on our website, or ask for a PDF to be emailed to you.

- Go to the Partner Back Office for more exhibitor information: www.mnfieldtriplibrary.org/exhibitor-information/ - Register using the online EXPO Exhibitor Registration Form (no booth cost required for Partners unless you upgrade). Find it in the Partner Back Office..

- Exhibit Partner space includes one 6’ table and 2 chairs - The Confidential Attendee List will be emailed to you in the week following the EXPO. ___ ANNUAL SUMMER RESOURCE FAIR • January • Each Partner gets an exhibit space at the SRF. 2018 location TBD. - Work with Mark or Doug for your exhibit space • Mary Ann Steen will be calling all exhibitors prior to the SRF to go over details.

- See the SRF Exhibit Area Map for locations, upgrades and options. Find it in the Download Center on our website, or ask for a PDF to be emailed to you.

- Go to the Partner Back Office for more exhibitor information: www.mnfieldtriplibrary.org/summer-resource-fair-exhibitor-information/ - Register using the online SRF Exhibitor Registration Form (no booth cost required for Partners unless you upgrade). Find it in the Partner Back Office.

- Exhibit Partner space includes one 6’ table and 2 chairs - The Confidential Attendee List will be emailed to you in the week following the EXPO. • All this information and submission forms are available on our website’s PARTNER BACK OFFICE. • Questions about Library components, or what to do next? Call 612-518-8353 (Mark) or 312-771-5355 (Doug).

ADVENTURE PARTNERS LLC 8014 Highway 55 Set 130 Minneapolis, MN 55427 612-518-8353 mark@mnfieldtriplibrary.org www.MnFieldTripLibrary.org

Predictability breeds loyalty.

We show up every month.

With 30% opens, 20% clicks and thousands of forwards… so do the planners.

2017

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MN Field Trip & Activity Library • MN Corporate Resource Library 8014 Highway 55, #130 • Mpls, MN 55427 Mark Peterson • President • mark@mnfieldtriplibrary.org • 612-518-8353 Doug Lyon • Partner Development • doug@mnfieldtriplibrary.org • 312-771-5355 Jennifer Zacks • ALERTS Editor • jennifer@mnfieldtriplibrary.org • 612-387-0656 Nicole Becker • Website Editor • nicole@mnfieldtriplibrary.org • 612-910-2576

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2017 Summer Resource Fair - Jan 9 www.calendarlabs.com 2017 MN Field Trip EXPO - Aug 7 Due Date for Guide Materials - May 1

HINT: Announce a program (new?) or unique backstory every month.

Generate a special “Aha” moment - an idea that grabs their attention.

Another reason that you’re the right Partner to work with.

A page for your notes.

ADVENTURE PARTNERS LLC 8014 Highway 55 Set 130 Minneapolis, MN 55427 612-518-8353 mark@mnfieldtriplibrary.org www.MnFieldTripLibrary.org

HINT: Get more hits on our website… Keep taking photos.

Submit a new HERO photo for the homepage every month.

Adventure Partners LLC

8014 Highway 55 Set 130 Minneapolis, MN 55427

THE 2017 PARTNER PROGRAM

THE PARTNER PROGRAM - YOUR OPPORTUNITY

612-518-8353 mark@mnfieldtriplibrary.org www.MnFieldTripLibrary.org

The MN Field Trip & Activity Library is a unique marketing & outreach agency for destinations, attractions, and performers who do assemblies, classes, shows, fundraising services in the education, recreation, and travel markets . The MN Corporate Resource Library is a 2nd unique resource - more commercial in nature - under a fully separate brand, Both reside in the Adventure Partners Library. Together, these 2 brands currently reach out to 30,000+ individuals in 5 very specific niche markets every month for participating providers during the full year of their Partner Program!

We provide the pathways and turn the gears.

You provide the content and determine the timing.

www.MnFieldTripLibrary.org

www.MnCorporateResourceLibrary.com

2017 ANNUAL FIELD TRIP & ACTIVITY GUIDE - 12,500 Printed & Distributed - One ad per Partner - Additional Space & Location Available

WEBSITE & PLANNER BLOG - Homepage Promotion & Blog Posts - Category Filter Pages (3 categories) - Download Center - Partner Directory - Planner Blog with Homepage Posts & Archives

CONFERENCES - Featured Partner Participation - Drawing Participation - Conference Contact List WEBSITE & PLANNER BLOG - Homepage Promotion & Blog Posts - Download Center - Partner Webpage - Planner Blog with Homepage Posts & Archives EMAIL ALERTS & SOCIAL MEDIA - 4 Types of Co-op Emails (for the FT Library) - Sent to 4 Niche Markets (1 to each per month) - News - Twitter Promotion - Facebook Promotion - LinkedIn Promotion THE LIBRARY’S ANNUAL EVENTS - MN Field Trip & Activity EXPO (August) - Summer Resource Fair (January)

EMAIL ALERTS & SOCIAL MEDIA - Corporate Resource Email - x1 per month - Sent to Meeting Planners & Employee Benefits Coordinators (HR staff) - Related News - Twitter Promotion - Facebook Promotion - LinkedIn Promotion

COMING: 2017 ANNUAL CORPORATE RESOURCE DESKTOP DIRECTORY CONFERENCES - To be determined THE LIBRARY’S ANNUAL EVENTS - To be determined.