HerVoice…In the Media

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A comprehensive review of feature and profile coverage of Fortune 500 CEOs reveals differences in the interest and focus of media coverage based on gender:

THOUGH A SMALL GROUP, FEMALE CEOS ATTRACT A LOT OF ATTENTION = 5 CEOS

OF FORTUNE 500 CEOS ARE FEMALE

FEMALE

MALE

PER CEO, FEMALES RECEIVE 2X THE AMOUNT OF MEDIA COVERAGE

TOP TOPICS COVERED MALE

FEMALE

BUSINESS STRATEGY

BUSINESS STRATEGY

COMPANY VISION

EXPERIENCE AS A ‘WOMAN’ LEADER

FINANCIALS

WORK/LIFE BALANCE

MOST TALKED ABOUT WARDROBE IN THE C-SUITE? MARK ZUCKERBERG. BUT OVERALL FEMALES STILL RECEIVE 2.2X MORE COVERAGE ON APPEARANCE

INTERVIEWER:

How do you approach your leadership style as a woman? MARY BARRA, GM:

I’m here because 20 years ago at GM people valued diversity…And when you look at all the other women leaders at GM … [they] are in very significant positions…not something I did, that’s something leaders before me did. BUSINESS INSIDER INTERVIEW, NOVEMBER, 2015

BUSINESS STRATEGY IS A MORE FREQUENT TOPIC FOR MALES

MALE

FEMALE

67

47%

%

NUMBER OF TIMES WORK/LIFE BALANCE IS LIKELY TO BE DISCUSSED IN COVERAGE OF FEMALE VS MALES CEOS

INTERVIEWER:

You’re running YouTube and raising a family, so how does that work? SUSAN WOJCICKI, YOUTUBE:

Well, let’s see you’re pretty busy… but you know I love my kids, I love work – I love creating things – I love raising kids and building products – I love doing both. FORTUNE, BRAINSTORM TECH CONFERENCE, JULY 2015

FOR MORE INFORMATION, PLEASE CONTACT:

CARREEN WINTERS

EXECUTIVE VICE PRESIDENT AND PRACTICE LEADER, CORPORATE COMMUNICATIONS T. 201.964.2410 | CWINTERS@MWW.COM

METHODOLOGY: Qualitative review of topics and tonality in profiles/features of female CEOs in top tier business media in 2015; Quantitative analysis of topics in profiles/features of Fortune 500 CEOs (males and females) in top tier business media YTD 2016


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