LGBT MARKETING MWW EXPERTISE
The lesbian, gay, bisexual and transgender (LGBT) community is synonymous with creating impact and driving influence. Today more than ever, brands and corporations are seeking to break into this highly-coveted marketplace. Cultural and political changes surrounding the LGBT community have dictated a new form of LGBT marketing. The result? A new approach, centered on multi-layered campaigns that are engaging and worthy of conversation, increasing relevancy for your brand. We’re one of the largest PR firms to have a specialized, targeted LGBT practice, and our resources span an entire network of LGBT influencers and organizations. We know how to make meaningful contact with the audience you want to reach. Our authentic, personalized campaigns mobilize activators within the community to evangelize your brand and influence the mainstream.
The LGBT community by the numbers: $790 BILLION IN SPENDING POWER source: Witeck Communications
71% OF LGBT ADULTS SAID THEY ARE LIKELY TO REMAIN LOYAL TO A BRAND THEY BELIEVE TO BE FRIENDLY AND SUPPORTIVE source: Harris Interactive
47% OF LGBT ADULTS ARE MORE LIKELY TO CONSIDER A BRAND THAT HAS TAILORED AN AD TO THEM source: Harris Interactive
© 2014 MWW GROUP, ALL RIGHTS RESERVED | SPRING 2014
Our LGBT marketing services include: • • • • • • • • • • •
Branding and Identity Crisis Communications Employee Communications Festivals and Street Fairs Grassroots Intercept Influencer Events Marketing to LGBT Community Media Relations Media Training On-Premise Experiential Events Sponsorship Activation