RACING OVERVIEW ‘A Day at the Park’ May 16, 2012
Pro Racing in Canada •
On the MX track, the last 4 years have been incredibly successful. – – – –
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2008 – MX1 Champs 2009 – MX1 Champs 2010 – MX1 and MX2 Champs 2011 – MX1 and MX2 Champs
Due to budget and market conditions, no longer feasible to be partnered with Blackfoot and the cost associated. In the meantime, while our Japanese competitors have been stagnant, KTM has captured a lot of momentum by showing their commitment to Canadian off-road. – – –
Full, coast to coast demo tour (mx and enduro models) Amateur racing contingency Increasing spending to their race programs to sign #1 Colton Facciotti, #2, Dusty Klatt and Jeremy Medaglia.
KTM ‘buys’ our #1 plate
2012 Goal • The goal for 2012 was getting more dealerships actively engaged in racing and representing Yamaha at the track. Go back to the grass roots and support more racers while still getting top-level podium results. • Strategy is to sponsor the “local heroes” and “opinion shapers” via key dealers in hot regions from coast to coast. These dealers raise their profile in their respective regions to become the off-road/racing hub in their community. Also used this opportunity to sponsor important tracks and schools to bolster our exposure. • The secondary objective was to garner some visibility and break ground for some of our ‘sub’ brands like Yamalube, AXO, GYTR etc.
2012 Racing •
Focus was to sign riders that had all or most of the following credentials: – Outgoing and approachable – Well-respected within their region by the amateur community. ‘They give as much as they take.’ – A Yamaha dealer willing to provide them with time and support – Ability to race at the ‘Top 20’ level Nationally – Canadian (with the exception of our upstate New York friend Mr. Kiniry!!)
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Once signed, riders would have to provide more than just racing services, agreeing to: – – – –
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run a minimum of (2) riding schools press releases after each round a library of images to use for marketing purposes. encouraged to be active on social media with FB and Twitter. Expand their circle of impact.
Also put an emphasis on getting exposure at the ‘school/track’ level. Agreements with MX101 @ San Del Lee, Port Elgin MX Track, and MotoPark to be the exclusive manufacturer at the track.
Yamaha Supported Racing for 2012 • •
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Yamaha Machine Racing – Kyle Keast (MX1) Rockstar Yamaha OTSFF – Bobby Kiniry (MX1) – Richard Grey (MX2) YamaLube Blackfootdirect.com – Parker Allison (MX2) – Jared Allison (MX2) – Bryton Allison (MX2) Yamaha GA Checkpoint – Spencer Knowles (MX2) Yamaha Red-Line Powercraft – Kyle McGlynn (MX2) – 7 Amateur Racers Yamaha Southland Powersports – Jared Stock (MX1) Yamaha Machine Racing (Enduro/CC) – Brian Wojnarowski Yamaha Xtreme Miller Sport – Kevin Vachon (VTT Pro) – 6 Amateur MX Racers
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YamaLube Schraders Racing – Shawn Maffenbeier (MX1) – Denaye Giroux (Womens Pro) – 3 Amateur Racers Yamaha Hully Gully – Dylan Kaelin (MX2) Yamaha Motopark – Iain Hayden (MX1) – Zeb Dennis (MX1) – 1 Amateur, Track and School sponsorship Yamaha MX101 – Shawn Robinson (MX1) – Kevin Tyler (MX1) – 3 Amateur Racers – + Track and School Sponsorship Yamaha Atlantic Motoplex – David Strang (MX1) – + Track and School sponsorship Yamaha Gagne Lessard – Dustin Nelson (VTT Pro) – Jean Phillippe Leblanc (VTT Pro)
Have signed agreements with top MX/ATV/Offroad dealers, facilities and the CANADIAN racers who represent them.
MX - Kyle McGlynn, 7 amateur racers, RedLine Powercraft
MX - Spencer Knowles GA Checkpoint Yamaha
MX - Jared, Parker & Bryton Allison Yamalube Blackfootdirect.com
ATV & MX – Kevin Vachon (ATV) & 6 amateur MX riders, Xtreme Miller Sport MX - Shawn Maffenbeir, Denaye Giroux, 3 other racers Yamalube Schraders
MX – San Del Lee track, MX101 school, Shawn Robinson, 4 amateur racers MX – MotoPark track, school , Iain Hayden and amateur racers
MX - Jared Stock, Southland Powersports Yamaha
MX - Dylan Kaelin Hully Gully Yamaha
ATV - Dustin Nelson, Jean Philippe Leblanc, Gagne Lessard Sport
MX – Port Elgin Track and School, David Strang, Atlantic Motoplex
MX & WEC - Kyle Keast, Brian Wojnarowski, Ryan Gauld, Machine Racing Yamaha MX - Bobby Kiniry, Richard Grey, Rockstar OTSFF Yamaha
Yamalube At the Track
• 2012 will see the 2 Yamalube teams return. – Yamalube Schraders SMX Racing • Shawn Maffenbeier #6 • Denaye Giroux #1W
– Yamalube Blackfootdirect.com • Jared Allison #20 • Parker Allison #23 • Bryton Allison #77
• Yamalube is a very important growth area for us, especially with MX. • Yamalune is designed by Yamaha for racing applications. Good for all makes.
AXO Riders 2012 • •
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AXO rider sponsorship continues to grow from 1 in 2011 to 3 pros and 15 amateurs in 2012. Spencer Knowles from GA Checkpoint – With our support will be riding the full national series for 2012 – In the 4 western rounds last year, had two Top 5 finishes David Strang from Atlantic Motoplex – Top intermediate breaking into Pro for his Rookie year – Owns Port Elgin MX Track (CMRC regional stop) where he also runs MX schools. Brian Wojnarowski from Machine Racing – Top 5 Enduro/Cross Country Rider – Returns wearing AXO for 2012 Hayden Halstead from McKee Sport – Top Intermediate in the SW region of Ontario Red-Line Powercraft – Red-Line has a 7-person amateur team who will be wearing AXO. Will be present at all major races in the West, including the Raymond Western Canadian Amateur National. Xtreme Miller Sport – Kevin Vachon (#1 ATV) and 6 person amateur MX team also wearing AXO. Will be present at all major races in the East, including the Deschambault Eastern Amateur National. AXO Athlete of the Week Returns – Amateur rider who shows exemplary attitude and sportsmanship at Walton, Raymond and Madoc MMRS nationals receives $500 towards AXO gear.
Pro Rider Support • A number of other racers supported via ‘Pro Rider Support’ program. – Dealers use their co-op funds to support local riders. – If you (dealer) aren’t willing to put money at the rider, why should we? – Program is based off of Wholesale purchases. If dealer buys ‘X’ amount of YZ/WR then they qualify for ‘Y’ amount of bikes that can be used for racer(s) – 2012 riders include Hayden Halstead (McKee’s), Almeda Rive (Western Powersports) – As of May 10, 9 other dealers were taking advantage of this program to help put the local hotshot on a Yamaha.
Amateur Support Yamabucks For You is back again – 2010 – Approx $15,000 handed out to amateurs at major races. – 2011 – Approx $15,000 + a Yamaha Factory Ride handed out at major races. – 2012 – Approx. $15,000 + (3) Yamaha Factory Rides handed out at major races! Program advertised on all MX media with accompanying press release. Targets Yamaha riders at 3 largest MX races in Canada: Raymond WCAN, Deschambault ECAN and Walton TRANSCAN.
MX101, Red-Line Powercraft, Xtreme Miller Sport, Schraders, Moto Park = approx 20 amateur racers supported by YMCA via dealers and track sponsorship.
2011 Winner RJ Marnoch. 3 winners for 2012!
Let’s Eat!