discover fashion online
2015 a social, community and technology based solution to combine the core competencies of ASOS and Brandix.
asos ship to 237 countries and territories
EU retail
SALES are worth
ÂŁ177.7m
RoW retail
SALES are worth
ÂŁ222.4m
eight ASOS.com local country try websites sites 44% international growth in 2013
asos essentials range
jersey with lycra for stretch & elasticity integrity classic base layers to complement fashion-forward trend pieces
asos core competencies speedy distribution of product expansive online following marketing and press global reach and relevance customer service and response
“payment is accepted in 15 currencies with 11 payment methods.� (ASOS, 2013)
asos essentials range
glow in the dark basics for festival goers “Our Womenswear and Menswear teams have performed strongly during the year, expanding our specialist sizing areas and enhancing our offer of separates and casualwear. We have put greater emphasis on sourcing efficiencies with the hire of our new Sourcing Director, who is leading initiatives to reduce lead times and increase retail margins, whilst enhancing fashionability and quality.� - Maria Hollins (Retail Director)
Potential products for the increase in festival goers.
FESTIVAL
festival essentials for ASOS
“frangrance finish� application to keep clothes smelling fresh at festivals.
underwear
96% Cotton 4% Elastane
ASOS
Anti bacterial properties ASOS
Anti perspirant properties
Sports Range for European trends
athleisure range | activewear
“Stain Repellent, Water Resistant� (SRWR) application would keep clothes looking cleaner for longer at events.
T-Shirts Polo Shirts Tank Tops
menswear basics
ladieswear basics
“sunkiss� application using photosynthetics to change garment colour in sunlight.