Lookbook sample 1 by MyCo Innovate

fashion innova on solu ons hub

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QBHF

EUROPEAN

& TRENDS

OVERVIEW

MARKET

QBHF

Market Trends. É¨F &VSPQFBO BQQBSFM NBSLFU JT IBWJOH TPNF TJHOJÃ«DBOU DIBOHFT EVF UP UIF NPNFOUPVST JODSFBTF JO VTBHF PG TNBSU QIPOFT BOE TPDJBM NFEJB É¨VT UIF DPOTVNFST FYQFDU BO FO IBODFE TIPQQJOH FYQFSJFODF BOE B NPSF USBOTQBSFOU QSPDFTT PG UIF WBMVF DIBJO GSPN TPVSDJOH UP EFMJWFSJOH DIBJO G &NFSHJOH BOE FTUBCMJTIFE CSBOET BSF HPJOH GPS BO PNOJ DIBOOFM NPEFM JO PSEFS UP SFBDI UP UIF EJÃªFSFOU UBSHFU NBSLFUT XJUI UIF VTF PG TPDJBM NFEJB XIJDI JT UIF CFTU XBZ PG DPNNVOJ DBUJOH UP UIFJS DVTUPNFS BT JU JT JO SFBM UJNF BOE JU QSPWJEFT RVJDL SF TQPOTFT .BOVGBDUVSFST BOE SFUBJMFST BSF TFFLJOH GPS NPSF SFTQPOTJCMF BD UJPOT CZ MJOLJOH UIFJS QSPDFTTFT BOE WBMVFT UP /(0 T XIJDI JT OPX IBWJOH B TUSPOH JOÃ¬VFODF JO UIF DPO TVNFST} CFIBWJPVS BOE EFDJTJPOT É¨F XBTUFT BOE FOWJSPONFOUBM GBDUPST JT JNQPSUBOU UP UIF &VSPQFBO DJUJ [FOT É¨F iNJMMFOJBMTw QSFGFS TIBSJOH BOE CPSSPXJOH UIBO CVZJOH .PSFP

QBHF

WFS QFPQMF BSF CFDPNJOH NPSF BDUJWF QIZTJDBMMZ BOE UIFZ BSF BMTP SFDPO OFDUJOH XJUI UIFJS MPDBM DPNNVOJUJFT XIJDI ESJWF UIF JODSFBTF PG HZN HPFST BOE DPNVOBM SVOOJOH FYFSDJTFT .BOZ &VSPQFBO Ã«SNT BSF MPPLJOH GPS TVQQMJFST JO B TUSBUFHJD HFPHSBQIJDBM MPDBUJPOT JO PSEFS UP SFEVDF DPTU BOE FOWJSPONFOUBM JNQBDU É¨F PWFSBMM QPQVMBUJPO JO &VSPQF JT BHJOH XIJDI NFBOT UIBU DPNQBOJFT DPVME GPSDVT NFBOT UIBU DPNQBOJFT DPVME GP PO UBSHFUJOH UIF TFOJPS TFHNFOUBUJPO

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QBHF

Consciousness and responsibility. i#VZ MFTT $IPPTF XFMM .BLF JU MBTUw 7JWJFOOF 8FTUXPPE

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QBHF

Slow fashion. *O TVTUBJOBCJMJUZ IVHF JNQBDUT PDDVS EVSJOH UIF VTBHF BOE UIF EJTQPTBM PG B HBSNFOU XIJDI NFBOT UIBU UIF DPOTVNFS TIPVME UBLF QBSU JO UBLJOH DBSF PG UIFJS HBSNFOUT EVSJOH UIJT TUBHF PG UIF QSPEVDU MJGFDZDMF BOE UIF SF UBJMFST NJHIU CF SFTQPOTJCMF GPS FEVDBUJOH UP UIFJS DPOTVNFST IPX UIFJS BDUJPOT DBO IBWF B TJHOJÃ«DBOU JNQBDU PO XBTUBHF BOE SFEVDJOH PG TJHOJÃ«DBOU JNQBDU PO XBTUBHF BOE UIF DBSCPO GPPUQSJOU .BLJOH DPOTDJPVT DIPJDFT #VZ MFTT JT UIF DVSSFOU TFOUJNFOU JO &VSPQF BT DPOTVNFST JOWFTU JO B GFX LFZ QJFDFT UIBU MBTUT GPS HFOFSB UJPOT 3FEVDJOH XBTUF " WBTU BNPVOU PG DMPUIJOH FOET VQ JO MBOEÃ«MMT FWFSZ ZFBS JO &VSPQF $PNQBOJFT BSF QSPNPUJOH DBNQBJHOT JO PSEFS UP NBLF JU FBTJFS UP SFVTF BOE SFDZDMF É¨F JEFB XPVME CF UP DSFBUF B DMPTFE MPPQ GPS FWFSZ HBSNFOU É¨F &VSPQFBO $PNNJTTJPO IBT USBOTNJUUFE UIF JOUFOUJPO PG CFDPNJOH B NPSF DJSDVMBS FDPOPNZ XIFSF iSF VTF SFQBJS NP BOE SFDZDMJOH JT UIF OPSN BOE XIFSF XBTUF JT B DPODFQU PG UIF QBTUw -BCFMMJOH *OUSPEVDJOH MBCFMT XJUI DPOTDJPVT DBSF JOGPSNBUJPO JT B XBZ UP JOGPSN DPOTVN FST BCPVU IPX UP SFEVDF DMJNBUF JNQBDU

QBHF

Closer and more responsible supply chains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Ã«STU &VSPQFBO BQQBSFM TVQQMJFS GPMMPXFE CZ PUIFST "TJBO DPVOUSJFT IPXFWFS UIF QSJDJOH JO DSFBTF JO MBCPVS BOE QPMJUJDBM JOTUBCJMJUZ BSF NBLJOH UIF CSBOET NPWF UIFJS QSP EVDUJPO UP DMPTFS TVQQMJFST É¨JT JT BMTP LOPXO BT UIF iQSPYJNJUZ NPEFMw É¨F Ç&#x17D; WBMVF JT EFDSFBTJOH BOE BU UIF TBNF UJNF UIF WBMVF JT JODSFBTJOH UIJT NFBOT

QBHF

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QBHF

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QBHF

Smartphones and social media users: communication

É¨F BWFSBHF PG JOUFSOFU VTFST TQFOE CFUXFFO IPVST UP IPVST B EBZ VTJOH UIF JOUFSOFU PO UIFJS MBQUPQT BOE CFUXFFO IPVST UP IPVST PO UIFJS TNBSUQIPOFT #Z UIF FOE PG PG UIF &VSPQFBOT VTFE TPDJBM NFEJB MFBE CZ *DFMBOE XJUI PG UIF QPQVMBUJPO BDDFTTJOH TPDJBM NFEJB GPMMPXFE CZ /PSXBZ .BMUB %FONBSL 4XFEFO BOE UIF 6, É¨F BWFSBHF OVNCFS PG IPVST B EBZ TQFOU CZ FVSPQFBOT JO TPDJBM NFEJB JT CFUXFFO UP IPVST É¨JT NFBOT UIBU TPDJBM NFEJB JT UIF GBTUFTU XBZ PG DPNNVOJDBUJOH XJUI QFPQMF BOE UIF CFTU XBZ BDRVJSJOH RVJDL GFFECBDL

QBHF

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Sharing generation. i.BUFSJBMJTN JT NBLJOH NJM MJPOT PG VT GFFM KPZMFTT BOYJPVT BOE FWFO XPSTF EFQSFTTFE w

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"DDPSEJOH UP DVMUVSBM GPSFDBTUFS +BNFT 8BMMNBO XSJUUFO JO IJT OFX CPPL 4UVÃªP DBUJPO -JWJOH .PSF 8JUI -FTT "MM OPUJPOT BCPVU DPOTVNQUJPO BOE PXO FSTIJQ IBWF CFFO EJTSVQUFE :PVOH &VSP QFBOT BHFE CFUXFFO BOE BMTP LOPXO BT UIF iNJMMFOJBMTw IBWF TPNFUIJOH JO DPNNPO UIFZ BSF UIF TIBSJOH HFOFSB UJPO BOE UIFZ QSFGFS CPSSPXJOH BOE TIBS JOH SBUIFS UIBO CVZJOH É¨F iNJMMFOJBMT BSF SBJTFE JO UIF EJHJUBM FSB BOE UIFZ TQFOE MFTT GBDF UP GBDF UJNF É¨FZ BMTP TXBQ DMPUIFT PO 4XBQTUZMF USBWFM WJB #MB#MB$BS POMJOF DBSQPPMJOH TFSWJDF BOE TMFFQ JO CFBVUJGVM BQBSUNFOUT UIPVHI XFCTJUFT TVDI BT "JS#O# PS FWFO GPS GSFF VTJOH $PBDITVSÃ«OH É¨FZ BSF BMTP HJWJOH B OFX MJGF UP UIFJS VOXBOUFE UIJOHT TFMM B O JOH JU WJB POMJOF NBSLFUT BT 8BMMBQPQ É¨FZ QSFGFS UP TFFL FYQFSJFODFT FYQFSJFOD FT SBUIFS UIBO UIF NBUFSJBMJTN UIBU UIFZ XFSF VTFE UP CFGPSF UIF FDPOPNJD DSJTJT

QBHF

LIFESTYLES QBHF

Healthier lifestyles. 4FEFOUBSZ BOE VOIFBMUIZ MJGFTUZMFT BSF GSPXOFE VQPO UIFTF EBZT 1IZTJDBM BDUJWJUZ JT UIF CFTU XBZ PG GFFMJOH NFOUBMMZ BOE QIZTJDBMMZ Ã«U *U QSFWFOUT TFWFSBM JMMOFTTFT BOE TPNF UJNFT B QSFNBUVSF EFBUIT &VSPQFBOT BSF MPPLJOH GPS IFBMUIJFS MJGFTUZMFT CZ QSBDUJDJOH NPSF FYFS MJGFTUZMFT DJTF BOE NJOEJOH BCPVU XIBU UIFZ FBU BOE XIFSF EPFT JU DPNF GSPN É¨JT JT USBOTMBUFE CZ UIF JODSFBTF PG UIF HZN HPFST BOE UIF BQQFBSBODF PG TQPSUT DPNNVOJUJFT 'VSUIFS NPSF GPPE BOE ESJOL DPNQBOJFT BSF QSPNPUJOH IFBMUIJFS MJGFTUZMFT CZ FEVDBUJOH UIF DPOTVNFST BOE USBOTNJUUJOH USBOTQBSFODZ

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Festival Goers

Foodies

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QBHF

ECONOMY & DEMOGRAPHICS QBHF

Economic recovery. Braindrain. É¨F FDPOPNJD SFDPWFSZ SFNBJOT TMPX BT &VSPQF TUSVHHMFT UP SFDPWFS GSPN UIF MBTU SFDFTTJPO É¨F FDP OPNJD BOE QPMJUJDBM VODFSUBJOUZ IBWF HBJOFE TJHOJÃ«DBODF EVSJOH UIF MBTU ZFBST 1SJWBUF DPOTVNQUJPO BOE FYQPSUT IBWF CFFO UIF NPTU TVQQPSUFST GPS UIF TMJHIU FDPOPNJD TVQQP HSPXUI É¨F VOFNQMPZNFOU DPN QSJTFT PG UIF BDUJWF QPQVMB UJPO JO &6 &BTUFSO DPVOUSJFT BSF FYQFDUFE UP IBWF B TJHOJÃ«DBOU HSPXUI &TUPOJB -BUWJB 1PMBOE 3PNBOJB $[FDI 3FQVCMJD BOE XJMM CFDPNF NPSF QPXFSGVM XJUIJO UIF &6 4QBJO 1PSUVHBM *UBMZ BOE (SFFDF BSF TUJMM JO SFDFTTJPO HSPXJOH TMPXMZ BOE SFQSFTFOU B HPPE PQQPS UVOJUZ UP JOWFTU

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