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SYDNEY BENSON
SYDNEY BENSON
NORTH GROSSE POINTE NORTH HIGH SCHOOL
SINCE 1968
POINTE WEDNESDAY, MARCH 16, 2016
Subscription services offer more than iTunes By Ritika Sanikommu & Gowri Yerramalli EDITOR & BUSINESS MANAGER
Switching from iTunes to other music subscription services has opened up Pandora’s box of advantages for users. Listeners are now transitioning from iTunes to developing subscription services for alternative their free cost and wide range of musical options. Technology teacher Sean McCarroll is one of these listeners. “Pandora doesn’t always stick with the song you like,” McCarroll said. “Spotify though, there’s playlists already made so you can skim through them, see if there’s anything on there that you wouldn’t like, or if there’s stuff that you do like. So I do like that better.” iTunes revolutionized the idea of collecting music into an accessible and compatible space for users. However, the enjoyment of a personalized playlist did not come without burden. Customers would still have to refine their music and categorize it to fit their personal needs. Since then, many other providers have been offering this service in an attempt to dethrone its competitor. The origin of music subscription services stemmed from a paid streaming service known as SiriusXM. Most hit songs do not play on the radio until they taste success on SiriusXM. For example, the song “Honey I’m Good” by Andy Grammer debuted on the satellite app before it blasted through radio speakers. In recent years, Pandora emerged as a competitor in the subscription service industry. It began making waves as a popular radio application. But despite its amplified popularity, it did not come without some quirks. Senior Nuha Mosa was a dedicated Pandora user until she came across Spotify. She enjoys the curated playlists that she can choose from depending on her mood. Along with Spotify, Mosa uses 8tracks. Similar to Spotify, 8tracks allows users to create their own playlists with different genres in one mix depending upon the creator’s taste. After experimenting with both, Mosa prefers 8tracks because it is cost-free. “I do like that (Spotify is) free, but if I wanted to use it more on my phone, like (the) mobile version, I would have to pay premium, which is probably something I wouldn’t do, so that’s why I use 8tracks,” Mosa said. Along with curated playlists, Spotify’s other complemen-
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tary additions appeal to students who are not looking to pay an obscene amount of money for popular songs. Although, the catch is that apps like Spotify and 8tracks only work through Wi-Fi or data usage. Because of that, junior Stephanie Roy does not mind paying for her songs on iTunes. An avid music lover, English teacher Geoffrey Young does not mind paying for songs nor does he find the Pandora and Spotify’s reliance on Wi-Fi an annoyance. Young has always budgeted for musical expenses to enjoy his hobby. His love of music also prompts him to buy it to support his favorite artists and the industry. “When it comes to actually having music, it’s always going to be essential to me to own the music first because it allows me to play it however I want to, but also because my love for music and artists will dictate that I support them,” Young said. “I’m never going to be a person who solely uses the streaming services to listen to new music.” According to Wired, the plummeting appeal of downloading music resulted in a subsequent fall in sales giving way to the rise of music streaming services. This is evident as artists such as Beyoncé, Jay Z and Kanye West are exclusively releasing their music through Tidal—a private subscription service—because it garners higher revenue for the artists. McCarroll believes that iTunes requires the customer to stay up-to-date with current releases, resulting in an inconvenience. “I had to pay for all of the songs and a lot of times I listen to them for a while and then I get sick of them, then I no longer listen to them,” McCarroll said. “With iTunes, you have to be more proactive with keeping up with music.” Roy also uses other music subscription services besides iTunes, such as Pandora and Spotify, due to the cost difference. She would also like to continue using her trusted set of music apps. “I looked into (others) but none of them seemed special, so I’m just going to keep using what I normally use,” Roy said. However, for others such as Young, iTunes will always be in constant use in conjunction with the emergence of innovative music subscription services. “I generally do try new things but I just think they will never replace either digitally or physically owning someone’s album if I am really into whatever it is that they do,” Young said. “I’m always going to purchase their music.”
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among online retailers that exaggerate using list prices By Katelynn Mulder and Olivia Robinson STAFF REPORTERS
With the rise of big online retail companies like Amazon and Ebay, more consumers than ever are using online shopping as a replacement to shopping in person. This is partially due to the perceived concept that there are more sales and bargains online. Recently, an investigation by the New York Times shows that this might not always be the case. When looking to buy an item, the consumer will usually see something called a list price. List prices are the estimated price of a good determined by supply and demand. They can be set by the manufacturer of the product, the actual price on the item or the company’s estimation on what the price of the product should be worth. “List prices are generally what the manufacturer suggest they should sell a product for, it’s not always what the price ends up being but it’s what they suggest it should be,” business teacher Brian Levinson said. “You can find list prices on almost anything. Companies like to show
list price to give you an idea of what they per- when in reality other websites may be selling ceive the value of something is, so when they do the item for the same price. This could mean that online retailers may be a promotion or mark something down you can using list prices to manipsee how much savings ulate buyers into thinking you’re going to have.” they’re getting an amazFor most compaing deal. According to nynies, the motive of times.com, hardly any reproviding a list price tailers sell goods for their is to highlight savings list price, but instead use customers receive by it as a tactic to increase buying their products. sales. Levinson says this is Social studies teacher because most comTerri Steimer is an avid panies are aware that online shopper and feels consumers are more that consumers need to be likely to buy someeducated before making thing they perceive as Terri Steimer purchases. a deal. SOCIAL STUDIES TEACHER “I think that the online Whether shopping list prices, especially on for a new jacket or a phone case online, clearance sites including most people will see list prices followed by the Amazon, are often skewed. The list price is the lower price they actually pay to buy the item. top, top, top price and I know why that is, stores This lower price can help lead consumers to are able to name their own list price. So it’s not the conclusion that they are getting a bargain, necessarily coming from a manufacturer, it’s
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I think that the online list prices, especially on clearance sites including Amazon, are often skewed. The list price is the top, top, top price.
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VOLUME 48 | ISSUE 11
Calendar | 2 News | 3
On Campus | 4 On Pointe | 5
Check out how the evolution of music distribution methods has affected artists and the music industry.
In-depth | 6-7 Review | 8
coming from the store itself,” Steimer said. “Especially if it’s a discount store or like Kohls or something like that they’re going to say, ‘well the list price is this but they are going to say this is our price. So you really have to know your prices and compare.” However, this does not make shopping in person any better. A shopper can run into other troubles such as driving long distances or not being able to find what they wanted to purchase, making online shopping a more convenient alternative. For junior Marissa Brown, the convenience of online shopping outweighs the risk of scams or making the trip. “W hen you go to the mall you don’t really know if you’re going to find what you’re looking for, and then it’s like you wasted a drive,” Brow n said. Brown enjoys finding vintage items online that aren’t available in stores, and has yet to feel scammed by online retailers. CONTINUED ON PAGE 2
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PTB | 12