QAGURE Visual Brand Identity
Preliminary Design QAGURE VISUAL BRAND IDENTITY
SECTION 0
INTRODUCTION
QAGURE VISUAL BRAND IDENTITY
T
HESE preliminary guidelines describe the visual elements that will represent Qagure’s corporate identity. This includes the name, logo and other elements such as colour, typography and graphics. Sending a consistent and controlled message of what Qagure stand for, is essential to presenting a strong, unified image of our company. This preliminary document offers options that will be streamlined into a concise visual identity.Since this document is only a preliminary guide, and not a brand manual we shall not dive into the full aspects of the design.
QAGURE VISUAL BRAND IDENTITY
SECTION 1
LOGO OPTIONS
QAGURE VISUAL BRAND IDENTITY
BACKGROUND INFO
Q
agure is a corrupted version of the principle founder’s name (Kagure). The business was born out of an identification of a huge opportunity in the market for specialised training and consultancy in the retail industry. The ongoing fast growth in the retail industry requires a matching growth in development of appropriate skills and talent to drive and support the growth. The business focuses on training and consultancy for the retail industry and the related stakeholders like its suppliers and service or 3rd party partners. The brand character can be summed up as masculine, strong, beautiful, amiable yet assertive and reliable. Qagure’s viual identity should exude an expert-like aura to whomever interacts with the brand.`
QAGURE VISUAL BRAND IDENTITY
SECTION 1: LOGO OPTIONS
OPTIONONE
for Qagure name of founder.
for Trade The exchange of goods & services represented by arrows moving in either direction.
for Four & Square shapes The square is a strong masculine shape. It also symbolises stability, community, integrity and dependability.
COLOUR
CONSULTANTS
MONOCHROME
CONSULTANTS
CONSULTANTS
QAGURE VISUAL BRAND IDENTITY
SECTION 1: LOGO OPTIONS
OPTIONTWO
for Qagure name of founder.
Rounded Corners These are friendly and evoke warmth and trust.
Four & Square shapes The square is a strong masculine shape. It also symbolises stability, community, integrity and dependability.
COLOUR
CONSULTANTS
MONOCHROME
CONSULTANTS
QAGURE VISUAL BRAND IDENTITY
CONSULTANTS
SECTION 1: LOGO OPTIONS
OPTIONTHREE
for Qagure name of founder.
Hexagon Derived from Vesica Pisces(sacred geometry). Found in honeycombs. Symbolizes effeciency, reliability & natural beauty.
Seven Points The No. 7 in various religions, is considered to be the number for perfection and expertise. It asserts credibility and symbolizes wholeness.
COLOUR
MONOCHROME
QAGURE VISUAL BRAND IDENTITY
SECTION 1: LOGO OPTIONS
OPTIONFOUR SRF for Qagure name of founder.
Iconography Male head in profile for a masculine feel.
COLOUR
MONOCHROME
QAGURE VISUAL BRAND IDENTITY
Serif These fonts are reliable, impressive, respectable, authoritative, traditional.
Gesalt Principle of Closure Occurs whenr a space is not completely enclosed. If enough of the shape is indicated, people percieve the whole by filling in the missing infomation
SECTION 1: LOGO OPTIONS
OPTIONFIVE SRF Serif These fonts are reliable, impressive, respectable, authoritative, traditional.
Horse The animal that can be described as masculine yet beautiful, friendly, assertive and reliable.
COLOUR
consultants MONOCHROME
consultants
consultants
QAGURE VISUAL BRAND IDENTITY
SECTION 1: LOGO OPTIONS
OPTIONSIX SRF for Qagure name of founder.
Hexagon Derived from Vesica Pisces(sacred geometry). Found in honeycombs. Symbolizes effeciency, reliability & natural beauty.
Serif Seven Points These fonts are The No. 7 in reliable, various religions, impressive, is considered to be respectable, the number for authoritative, perfection and traditional. expertise. It asserts credibility and symbolizes wholeness.
COLOUR
consultants MONOCHROME
consultants
QAGURE VISUAL BRAND IDENTITY
consultants
SECTION 2
COLOUR SYSTEM & TYPOGRAPHY
QAGURE VISUAL BRAND IDENTITY
COLOURS ARE ONE OF THE MOST IMPORTANT THINGS TO TRANSFER A BRAND TO CUSTOMERS
QAGURE VISUAL BRAND IDENTITY
SECTION 2 : COLOUR SYSTEM
DAPPERGENTLEMAN Masculine. Strong. Beautiful. Friendly. Assertive. Reliable (Dedicated). PRIMARYCOLOURS
NAVY BLUE HEX #0E1F3F
Credible. Authoritative. Classic. Professional.
QAGURE ORANGE HEX #D98A3D
Success. Confidence. Warmth. Natural.
SECONDARYCOLOURS MARITIME BLUE HEX #5B75A8
EGGSHELL HEX #F1E9E0
AERIAL BLUE HEX #A1B5D5
QAGURE VISUAL BRAND IDENTITY
SECTION 2: TYPOGRAPHY
COLOURPALETTE. TYPOGRAPHY
T
ypography is often said to be doing the task of non-verbal cues, quite common in one-to-one conversations. For example: Our tone of voice and physical habits like gestures, hand signals, eye-contact, etc. add up to what we are saying. Since this is not possible on the web or in print, typography is a unique way of conveying similar expressions.
Masculine. Strong. Beautiful. Friendly. Assertive. Reliable (Dedicated).
Aa
Aa
Avenir Book Aa Bb Cc Dd Ee Ff Gg Hh Ii Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Vv Xx Yy Zz 1234567890
Crimson Text
QAGURE.
Aa Bb Cc Dd Ee Ff Gg Hh Ii Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Vv Xx Yy Zz 1234567890
QAGURE.
Aa
Aa Helvetica Light
Perpetua
Aa Bb Cc Dd Ee Ff Gg Hh Ii Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Vv Xx Yy Zz
Aa Bb Cc Dd Ee Ff Gg Hh Ii Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Vv Xx Yy Zz
QAGURE.
1234567890
QAGURE VISUAL BRAND IDENTITY
1234567890
QAGURE.
DESIGNED BY:
Angstrom 0707 042 943 angstrom.co.ke QAGURE VISUAL BRAND IDENTITY