Brand Immersion portfolio

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a por tfoli o

IT’S NOT A COMPANY. IT’S MORE.

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THE KEYS TO BRAND SUCCESS ARE SELF-DEFINITION, TRANSPARENCY, AUTHENTICITY & ACCOUNTABILITY. -Simon Mainwaring

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WE ARE WHAT YOU’VE BEEN LOOKING FOR BRAND IMMERSION is a creative, digital agency that sets its goal to being the innovative force that propels brands towards results-based marketing through a combination of Creative Production, Consumer Insights, Social Analysis and Brand Ideologies to trigger consumer engagement that leads to brand growth and active sale increase.

It starts with listening, from the brand ideologies to brand guidelines while not forgetting to place an ear to the brand’s loyal folks As our name suggests, we engage to immerse the consumer/end user of the product or service into the brand.

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TO EFFECTIVELY GIVE LIFE AND MEANING TO ANY CREATIVE WORK, COMMUNICATION IS KEY.

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To effectively give life & meaning to any creative work, communication is key. That is our guiding principle.

To get insight, we first engage to find what the message or purpose is, medium of communication (digital or print), and could a strategy be involved to achieve more well rounded outcomes and results. Strategies can be suggested from both parties.

To be fully effective, the strategy can be a story and the aim is to fully tell the story. Here are a few examples:

OUR WORK

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CHANDARIA INDUSTRIES “50 YEARS OF NATION BUILDING” PITCH

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Having been in Operation in Kenya since May 1964, we saw fit to tell the story of the lives that had in some way been directly and indirectly touched or influenced by any of the Chandaria’s products. Everybody has a soft spot for something or someone, there are memories they hold dear to them. We intended to stimulate that vulnerability with this communication by cutting really close to home and creating scenarios that people can relate to.

This required thinking way out the box to find material that would invoke the response “OOOH that happens to me” or “that happened to me”

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TV COMMERCIAL STORYBOARD

Next we cut to a shot of "dad" handing the woman a serviette for her tears

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WELLBAKE BAKERY REBRANDING. WEB DESIGN.

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B A K E R Y

Imagine a bakery that has been around for 20 years; slowly and steadily adding delicacies to their list of baked goods.

They launched a bread called Crest Fine. After a year of impressive sales and uptake in various markets, the founder of Wellbake Bakery decided it was time for a design overhaul that represented the journey of the bakery 20 years and the future of their golden baby Crest Fine Bread.

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Primary Colours HEX: A17E49 HEX: A13A23 B A K E R Y

Secondary Colours HEX: E59725

WELLBAKE BRAND ICONS

HEX: 39B551

HEX: 008B53

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WEBSITE

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BRAND COLLATERAL ALIGNMENT

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UNIVERSAL MARKETING INSURANCE AGENCY PROPOSED REBRANDING

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UNIVERSAL MARKETING INSURANCE AGENCIES Customer Satisfaction, Our Priority

The challenge was to come up with a new fresh and minimalist approach to Universal Marketing Insurance Agencies, an insurance brokerage firm. Choosing to rethink the concept of universal as compass points rather than a globe, we came up with a bespoke identity for them.

UMIA

Universal Marketing Insurance Agency

UMIA

Universal Marketing Insurance Agency

U MIA

Universal Marketing Insurance Agency

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LOGO

UNIVERSAL MARKETING INSURANCE AGENCIES Customer Satisfaction, Our Priority

UMIA

Universal Marketing Insurance Agency

U M I A

Universal Marketing Insurance Agency

U MI A

Universal Marketing Insurance Agency

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UNIVERSAL MARKETING INSURANCE AGENCIES

UNIVERSAL MARKETING INSURANCE AGENCIES Customer Satisfaction, Our Priority

Vedic House, Mama Ngina Street, 5th Flr, South Wing P.O. Box 19588 - 00100 Nairobi, Tel: 020 - 2210357 | 0725 454 231 | 0736 018 164 www.universalmarketing.co.ke

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VALENTINE CAKE HOUSE WEBSITE. SOCIAL MEDIA. COLLATERAL

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One of the premier Cake Houses in Kenya with delectable flavours of cake,muffins and other mouth watering treats; has an unparalleled sense of community from its followers; the management and fanbase of the cake house demanded a brand overhaul.

According to the head chef, the brand revamp had to encompass a 360 degree feel from the website, information display, social media strategy and all round brand sensitivity.

With a loyal following, we found it prudent to give the clients more information, from coordinating giveaways to restructuring the menu. It was putting the best flavour foward.

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WEBSITE

SOCIAL MEDIA POSTS

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FACEBOOK REVIEWS We arranged in conjunction with Felix, two cakes: a 2kg red velvet and a 1.5 kg Chocolate fudge to be tasters for a waiting crowd at A.D.D. – UoN School for Architecture, Drawing and Design.

The criteria was any person willing to participate had to have a Facebook account. We showed up to the venue and asked for an honest 50 character review on Facebook about the cake they tasted and they LOVED IT, ALL OF it.

We were able to get the reviews up from 3.3 to 3.8 using 30 accounts reaching our target for that day.

The interesting part of it we found out that out of 10 at least three had had a Valentine Cake House cake recently thought it was good but never actually reviewed the page on Facebook.

SOCIAL MEDIA POSTS

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Te l : 0 7 0 6 1 2 1 - 4 6 1 Email: theebrandimmersion@gmail.com Looking forward to working with you!