My Mobile May 2019

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Fantasy Karan Bedi COO, Blaupunkt Gaming Televisions India

ces 2019

Face to Face

InFocus Tested

Why Tik Tok Ban Won’t Nokia 8.1 Plus, Honor in India 10Suffice Lite, Micromax Infinity N12, Honor The Game Has Just Begun Viewto 20, Oppo R17 Spotlight Face Face Pro, AsusBoyland Zenfone Tech Innovations From phone of the month Peter Max Opensignal Pro M2 and HUAWEI MATE 20 PRO Senior Analyst, Apple's Orchard many more… & Anuj Sidharth Deputy Director, Marketing and Communication, MediaTek India Technology Redefined

Tested Motorola One, TECNO Camon i4, Xolo Era 5X, Jabra Evolve 65t and many more...

phone of the month Huawei P30 Pro @MyMobileMag

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Editorpage

firstcall

F

antasy Gaming may sound interesting to you as an ardent user of smartphone and a hardcore fan of sporting events such as Cricket or Football but, its ill-

EDITORIA L

effects are also being discussed as the game

Pankaj Mohindroo |

progresses. Platforms like Fantasy Gaming are

Haider Ali Khan | Deputy Editor

examples of pre-immersive era, where a user gets sentimentally into the tech platform, but would

Editor-in-Chief

Ramesh Kumar Raja | Assistant Editor

not get from experiential perspective. Fantasy Sports and the Gaming Industry is already worth Rs 43.8 billion and is said to reach Rs 118.8 billion by FY23 with a growth rate of CAGR 22.1 per cent. From

DE S I G N Ajit Kumar Parashar | Sr. Graphic Designer

just mere 2 million fanbase in 2016 to 20 million in 2017 which rose to 50 million in 2018 and is expected to cross

M AR K ETIN G

100 million by 2020. Recently, The High Court of Punjab and

Puja Mohindroo | Manager - Business

Haryana has termed the concept of Fantasy Gaming as “skill”, opening new opportunities to developers and this industry as

Sandeep Kumar | Sr. Manager – Marketing

a whole. The growth of Fantasy Gaming should also be credited to the growth in smartphone usage and the advancements in telecom

O P ERATION S

industry such as 4G and LTE and affordable data packs. The

K. Rajagopalan | Advisor-Legal, Accounts & Administration

future remains bright too with the kind of technology coming in

Deepak Kohli | Sr. Manager – Accounts

like 5G and the readily available use of Artificial Intelligence. Fantasy Gaming is the next big thing after PUBG Mobile that is going to bring new changes as how the aspirational youths may engage with a game. Having banned Tik Tok in India recently, the Fantasy Gaming could be the focus where

CIRC U L ATION B. G. Mathur | Manager- Production & Circulation

the youth would like to dwell providing ample opportunities to the companies and internet service providers. The lawmakers, civil society, parents and other stake holders are having a tough task ahead as how to make it more useful for the generation to come without curtailing the essence of it. However, on the directions of the Honourable courts, the government, MeitY, had asked Google and Apple to pull down the Tik Tok app from their respective stores. This was after increasing unfavourable sentiments across a section of society about the abuse and misuse of such platforms and its farreaching impact on the youth and children. Happy Reading! n

AD V I S ORY B OARD Bejon Misra Rajan Mathews S.D. Saxena Subhash Chandra Sunil Dutt Sonu Bhasin Uvaraj Natarajan

G ET IN TO U CH Editorial : haider@mymobile.co.in Marketing : sandeep@mymobile.co.in Circulation : bgmathur@mymobile.co.in Phone : 011—46206161 Fax : 011—41520637

Edited, published, printed and owned by Pankaj Mohindroo, Published from 203, Kanchenjunga Building | 18, Barakhamba Road | Connaught Place | New Delhi-110001. Printed at HT Media Ltd. Plot No. 8, Udyog Vihar, Greater Noida, Uttar Pradesh - 201306

Pankaj Mohindroo editor-in-chief

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04 | may 2019

The publishers regret that they cannot accept liability for errors and omissions contained in this publication, however caused. The opinions and the views contained in this publication are not necessarily those of the publishers. Readers are advised to seek specialist advice before acting on information contained in this publication, which is provided for general use and may not be appropriate for the reader’s particular circumstances. The ownership of trademarks is acknowledged.

Volume XIV, Issue IV, may 2019

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contents

47

26

42

37

Style Notes

46

Market Hit 12.5 mn Units in

09 letters

42

Q4 2018

Director, Marketing and

47

Communication, MediaTek

10 Newsbits 14 big NEWS 25 Just In Get a close look at new mobile devices now in the market

26 Lead Story Fantasy Gaming – The Game Has Just Begun

30 Nostalgia Journey of a Decade!

Global True Wireless Hearables

Call it A New World of

Shopping

Industry Insight 37 Three in Four Phones to Have AI Chips by 2022

40

Future of App Development is

Multiexperience

Upward Growth

06 | may 2019

Anuj Sidharth – Deputy

India

45

Chaitanya Hiremath – Founder,

Scanta

64

Gopal Jeyaraj – Head - India

and SAARC, Anker Innovations

The Burntest 50 Huawei P30 Pro

Consumer Insight 48 Google Pixel and OnePlus

54 Motorola One

Giving Stiff Competition to

60 Jabra Evolve 65t

Samsung

108 Music Streaming On the Rise in India

Market Insight 36 4G Device Shipments See an

Opensignal

Face to Face 38 Peter Boyland – Senior Analyst,

56 TECNO Camon i4 58 Xolo Era 5X

By Invitation 62 Vertical Videos Are Going to be the Next New Thing – Parveen Singhal, Co-Founder and CCO, CatchUp

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What's Inside

contents 66

Voice AI Will Change How We

Interact with Technology – Vikarm Kumar, Founder and CEO, Letstrack

Feature 68 Stress-buster Apps to Deal with Board Results

70

Pocket-friendly Smart Home

Products to enhance your Smart Living

76

Social Media Apps Boosting

Voter Participation in General

In Focus 72 Why TikTok Ban Won’t Suffice in India

feature and price list of mobile devices

109 Add Ons

Elections 2019

74

78

connected car is like a

The latest and the best of

smartphone on wheels

gadgets and accessories, from

Apps to Sort Your Holiday

Season

80

Apps to File ITR Online

85

MG Hector – The 5G-ready

earphones and Bluetooth speakers to Smart TVs

Apptastic 82 Yahoo Finance 83 Trodly 107 ImpactAll

122 Vantage Point

85 My Guide

Kartik Agarwal, CEO and

The most comprehensive

Speeding up last mile distribution with Automation– Founder, Staunch

72

68 Total number of pages = 124

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THE FACETSFACE TO FACE CES 2019 Karan Bedi Technology OF PUBG COO, Blaupunkt Redefined Arrest, Award and Opportunity Televisions India

SPOTLIGHT VANTAGE

Tech Innovations From National Policy on Apple's Orchard Electronics 2019

PHONE OF THE MONTH HUAWEI MATE 20 PRO

Tested Nokia 8.1 Plus, Honor 10 Lite, Micromax Infinity N12, Honor View 20, Oppo R17 Pro, Asus Zenfone Max Pro M2 and many more…

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may 2019 | 09


What’s Up

newsbits Jivi Mobiles launches N6060 feature phone that can charge another device Homegrown handset maker Jivi Mobiles has launched a feature phone, the N6060 Plus which comes with a big screen, big battery, box speaker and memory. This phone contains 5,000mAh battery which converts your phone into a power bank, which means you can charge another phone with this one. The N6060 is also equipped with the mobile tracker. The Jivi N6060 sports 2.8-inch display, easy to use

Head of Browsers, said, “With this major upgrade, we are taking the first step into Web 3, the new Web, where users are in control. We believe every browser in 2019 should be Web 3-ready.” WhatsApp working on feature to deny private chat screenshots few quick steps. The evaluation of the smartphone will be based on three key parameters- physical condition, hardware quality and current market value of the device. To leverage this program via the MIUI security app, users need to initiate the hardware test on the device, select their city and follow the instructions for further tests. Once the process is completed, the exchange price will be estimated and quote will be generated, followed by payment initiation. Users can choose to accept the payment in any of the modes, viz. bank transfer, Paytm cash, or vouchers. Cashify will initiate the pickup process after the amount is credited to the customer. Opera launches Reborn 3 with Crypto Wallet, Web 3 explorer and a free VPN

keypads, smart camera, mp3-mp4 music player, 3.5 mm audio jack, auto call recording, dual sim (G+G), wireless FM, and torch etc. Priced at Rs 1,699, the mobile phone comes in three vibrant colours- Black, White and Blue. Harsh Vardhan, Marketing Head, Jivi Mobiles, said, “Jivi is bringing back the iconic designs of feature phones in a modern way which are stylish and trendy, colourful, handy, easy to use and most importantly, the phone that charge your another phone. This phone will also work as a power bank.” Xiaomi partners Cashify for ‘Mi recycle’ program Chinese handset major Xiaomi, in partnership with Cashify, has launched the ‘Mi recycle’ feature in their MIUI security app, to let Mi fans check the health of their smartphone and get its best resale value instantly. The Mi recycle feature is powered by Cashify and helps Xiaomi smartphone users to sell their existing devices within a

10 | may 2019

Opera has launched the Opera 60 (codenamed Reborn 3), in its endeavour to improve the quality of people’s digital lives through increased privacy and security features, as well as a new design of the browser’s interface. With this, Opera becomes the first major computer browser to include a native Crypto Wallet and Web 3 explorer. The new feature lets people make transactions and interact with the blockchain-based Internet of the future, also known as Web 3. By also providing a free browser VPN, Opera wants to make sure users stay safe and in control of their browsing. Krystian Kolondra, EVP at Opera,

Facebook-owned messaging platform WhatsApp is testing an ‘Authentication’ feature which would bar users from taking screenshots of their private conversations. The new feature comes as part of a plethora of security changes that the app has been working on and introducing, keeping in line with the app’s commitment to user-privacy, web portal Independent reported recently. The screenshot-blocking feature would be made available to users whenever WhatsApp plans to release the ‘Authentication’ feature, which is currently under development. Before accessing into the app, the ‘Authentication’ feature would ask users to confirm their identities via their fingerprints, WABetaInfo reported. On enabling the feature, even after confirming their identities, users would not be able to take a screenshot of their chats. Snapchat introduces four Indian languages

In order to tap regional audience in the country, multimedia messaging app Snapchat has introduced four Indian languages - Hindi, Marathi, Gujarati and

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Punjabi on its platform. “Snapchat is happy to announce its localization into 4 Indian languages – Hindi, Marathi, Gujarati and Punjabi,” the company said in a statement. Reinforcing its commitment to the Indian market, Snapchat launched Discover in India last year and is now localizing into regional languages to engage and excite Snapchatters to share content in their very own language. Recently, Snapchat released localized lenses, filters and stickers on Holi – India’s festival of colours, for IPL teams – Mumbai Indians, Rajasthan Royals, Kolkata Knight Riders, Chennai Super Kings, and collaborated with Indian women artists from across India to develop creative tools on the occasion of International Women’s Day. Truecaller integrates redBus for digital ticketing, payments

Truecaller has entered into a strategic partnership with the world’s largest online bus ticket booking platform, redBus, to enable simple, safe and fast bus ticket booking service within the Truecaller app. This partnership is aimed at facilitating a seamless ticketing experience for more than 100 million daily active users of Truecaller in India. As part of the integration, redBus will now be available as a mini app under the Payments section on the Truecaller app. This collaboration will allow consumers to carry out end-toend booking transactions from login to search, compare and checkout with Truecaller login credentials. Further to make the ticketing experience more immersive, Truecaller has also integrated its robust UPI platform enabling users to carry out payment transactions directly using Truecaller Pay during checkout.

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Hubhopper, Samsung join forces to transform audio content consumption patterns

Aiming to introduce its diverse segment of audio content to a vast number of Indian audiences, Hubhopper, an AI-enabled content aggregator and India’s largest podcasting and audio-on-demand platform, has teamed up with global technology giant Samsung. The association aims to deliver a new listening experience for consumers. Through the partnership, Hubhopper app will be incorporated across millions of Samsung Galaxy smartphones in the country. Gautam Raj Anand, Founder and CEO, Hubhopper, said, “Hubhopper aims to organize audio content in the country and through this collaboration with Samsung, we are set to reach every category of people across India to promote podcasts and audio as a hassle-free medium of consuming content while also encouraging and giving a platform to creators across various categories, regions and linguistics to flourish.” WittyFeed launches CatchUp, a social infotainment platform

New age media platform WittyFeed has launched ‘CatchUp’, a social infotainment startup that will give users the opportunity to stay on top of trends online via an audiovisual format. An essential offering of CatchUp is that the media-rich content is served to the user in nuggets of (3 sec - 3 mins), making the platform first-of-its-kind in India. In the midst of changing algorithms of social media platforms affecting the future of digital publishing

every day, the company believes that new platforms will emerge by innovating on format and monetization methods for publishers. Following the same reason, WittyFeed also decided to consolidate its India business in the new platform, it said. The content on CatchUp is curated from various publishers in different categories such as Bollywood, Politics, Sports, Lifestyle, Health & Fitness and Social Media etc. CatchUp delivers a unique personalized experience for users to kill FOMO and keep up with the latest and happening things on the internet in the form of updates throughout the day.

What’s Up

newsbits

Cashify to invest Rs 20 cr to expand offline kiosk model to 20 cities

Re-commerce startup Cashify is planning to invest Rs 20 crore in India to expand its business across 20 cities in India by the end of 2019. Major cost will go in establishing kiosks and hiring manpower to service people to sell their old smartphones on the spot and get instant money. Cashify is leading the re-commerce space as one of the most prominent brands, offering doorstep services to sell old smartphones. The brand has encashed 20 lakh gadgets till now, disbursed Rs 900 crore in cash to sellers and has served more than 15 lakh happy customers. Being the first brand in re-commerce ecosystem in India to start offline kiosk model, Cashify is now looking to expand its offline presence aggressively across different geographies. The brand has announced that it has consolidated plans to reach out to a total number of 20 cities with 75 kiosks by the end of 2019. Haptik enters strategic partnership with Reliance Jio Chatbot maker Haptik has entered a strategic partnership with Reliance

may 2019 | 11


What’s Up

newsbits Industries, through its subsidiary Reliance Jio Digital Services. The total transaction size, including primary capital investment is about 700 crore (~100 million USD), with 230 crore as the consideration for the initial business transfer from Haptik to Jio.

The Haptik team will continue to drive the growth of the business, including the enterprise platform as well as digital consumer assistants. On a fully diluted basis, RIL will hold about 87% stake in the company, with the rest with Haptik’s founders and employees. In 2013, Haptik was born out of a belief that conversational UI is the most native experience for the 21st century smartphone user, and that it can be leveraged for more than just personal communication. For over half a decade, Haptik has been at the forefront of the Conversational AI revolution in India – first as a mobile virtual assistant app, and then as a solutions provider for large enterprises. JetSynthesys forays into casual gaming segment Digital entertainment and gaming company JetSynthesys has launched an all-new game ‘Ludo Live: World Tour’, marking its entry into the casual gaming market. The classic game comes alive in a whole new avatar with unique elements to give gamers a fastpaced and interactive experience. The specially designed game is now live on the iOS platform. Ludo Live: World Tour will provide its gamers a globe-trotting experience where players travel virtually to exotic locations around the world while competing with opponents from other countries. The game provides players with varied customized options, including a 48 or a 72-square board, exciting dice graphics with their favourite superhero or cartoon character as well as fun features where players can double roll the dice, reset the

12 | may 2019

tile, teleport the peg, land on a safe zone and even undo their actions. Uber expands footprint to 40th city in India On-demand ride-sharing platform Uber announced its operations in Vijayawada and Ranchi recently, enabling consumers in these cities to book rides on UberGo by simply downloading the Uber app. With this launch, Uber has expanded its footprint to 40 cities across India. Uber’s recent launches in Patna, Agra, Kanpur, Amritsar, Varanasi and Prayagraj have enabled them to reach this milestone in the first half of

2019. The launch is in line with Uber’s vision to offer affordable and reliable transportation to millions of riders, and livelihood opportunities for hundreds of thousands of driver partners across the region. UberGo will offer riders in Vijayawada and Ranchi an affordable and reliable solution to get around the city quickly and will help deliver a stress-free alternative for daily commuters, it said. CoSoSys introduces Device Control software to protect sensitive data CoSoSys, a leading developer of data loss prevention (DLP) solutions and security software, has introduced Device Control, an important module of endpoint protector.

This solution can be used in organizations of all sizes from various industries, and is available as hardware and virtual appliance or cloud infrastructure. Device Control locks down, monitors and manages removable devices, such as USB storage devices, printers, and ports like Wi-Fi and Bluetooth to stop data theft and data loss.

The solution is precise and extremely granular allowing the possibility to define rights per user or computer, group and more. “Device Control is a fundamental module of our DLP solution and protects sensitive data against accidental or intentional data loss. The solution is crossplatform and works great on Windows, mac OS and Linux from a simple web-based interface, making it a great choice for businesses with a mixed environment,” mentioned Filip Cotfas – Channel Manager at CoSoSys. Flock launches Email, Calendar for businesses Team messaging platform Flock has come up with the Email and Calendar for businesses. The launch of Flock’s new suite comes at a time when the Flock team messenger is seeing tremendous growth and adoption globally. Flock Business Email is a transformational tool from the Flock stable that will change the way organisations communicate with each other. With features such as a highly engaging UX, conversation threads, native

desktop app, antivirus and integrated video conferencing, Flock is ensuring seamless communication across teams. Video conferencing which is a key feature of business email is a powerful tool through which teams can connect with over 50 participants in any part of the world. Flock Calendar is another must-have tool that makes remote working easier. Through seamless integration with business email, Flock Calendar is packed with features such as meeting reminders, shared calendars, multiple calendar support, and meeting scheduler. JioSaavn’s programmatic audio inventory debuts on Google’s DV360 in India Music streaming platform JioSaavn’s programmatic audio inventory is now available on Google’s Demand Side Platform (DSP) - Display & Video 360 (formerly known as DoubleClick Bid Manager), adding all-new dynamics to the

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digital advertising gameplay in India. India registered about 150 million music streaming users at the end of 2018, paving the way for programmatic audio (af1) in the country. The product integration will lead to a new wave that pushes the evolving audio advertising to the frontlines for many brands and marketers. Display & Video 360 is one of the most popular marketing platforms in India. With investments in audio ads by marketers on the rise, and the

current association with Google, the audio space will see a boom in the months to come; from increased product exposure as well as better economics of ad production and diffusion. Linksys expands Velop Mesh WiFi system in India Linksys, a home router pioneer that claims to have sold 100 million routers globally, has introduced Velop, its premier wholehome WiFi product in India. Velop is a triband modular WiFi system that can be installed in various mesh configurations providing fast and reliable WiFi to the edge of a home network. Velop is small enough to be placed anywhere with a clean and attractive look that appeals to everyone. Each Velop “node” is a powerful tri-band AC2200 device that serves as router, range extender, access point, and bridge which provides users the future proof technology they need, as they bring new and more devices into the home. Each node is configured during setup by the accompanying Linksys app (available for iOS and Android), which provides the industry’s simplest and most intuitive setup leveraging Bluetooth to securely communicate between the mobile device and each node. Shopmatic offers e-commerce platform for SMEs, aspiring entrepreneurs In a move aimed at transforming the e-commerce landscape in India, e-commerce enabler Shopmatic is making its platform available for SMEs and aspiring

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entrepreneurs at the cost of Rs 50 for one year. Customers can unlock the powerpacked features of the Shopmatic platform to set up and manage their online store and only pay 3% when they make a successful sale. Shopmatic recognises that to leverage the opportunities from e-commerce, the SMEs and aspiring entrepreneurs should have the freedom to make use of a comprehensive platform without the burden of an upfront investment or committed fees, and has launched this disruptive offering. Despite e-commerce being the sunrise sector in India, not all SMBs, hobbyists, craftspersons, artisans and businesses have embraced the e-commerce route because of the upfront investment required and the perception that setting up an ecommerce business is difficult. Moreover, businesses are unsure if they would even be successful, after paying significant fees to website developers or e-commerce platform providers. Warranty Bazaar executes over 50K warranty services in refurbished market

WarrantyBazaar.com, an integrated platform to provide extended warranty services on various consumer electronic products, has achieved the milestone of executing over 50,000 warranty services in two months for pre-owned smartphones and laptops. The astounding number highlights the company’s ambition to strengthen the ecosystem with a seamless process by ensuring robust quality check process and warranty services, it said in a statement. Driven by various factors like better customer experience and rising cost of repairs, etc., the warranty market is set to see rapid growth in coming years. Not just customers, but sellers and e-commerce companies dealing in the refurbished segment have realized the role of Extended Warranty in order to create a huge value proposition by giving confidence to the customer for buying a refurbished product. Elara Technologies acquires FastFox.com Singapore-based Elara Technologies,

owner of Housing.com, PropTiger.com and Makaan.com, has acquired Gurugambased tech-enabled rental brokerage platform FastFox.com. FastFox was valued at just under Rs 100 crores at the time of this transaction. With this acquisition, Elara has entered the online-to-offline home rentals space, which has a market opportunity of over Rs 20,000 crores. The addition of FastFox.com to its portfolio allows Elara to offer a comprehensive endto-end service to landlords and tenants, thereby ensuring a significant improvement in consumer experience. Currently, Elara is growing at a market leading rate of more than 60% y-o-y and the new acquisition will further help the company to become the clear market leader in digital real estate in the country. FastFox.com is an online-tooffline (O2O) brokerage firm that works in partnership with other brokers and landlords to list residential properties online for rental purposes. It allows home seekers to check pictures and access indepth information about available properties.

What’s Up

newsbits

Absolutdata launches NAVIK TradeAI solution Absolutdata, a leader in delivering scalable business impact through AIpowered solutions, advanced analytics and data science services, recently launched NAVIK TradeAI, the world’s first Trade Promotion Intelligence (TPI) solution. The latest addition to Absolutdata’s popular NAVIK AI platform, NAVIK TradeAI empowers CPG trade promotion teams to radically improve planning and revenue performance with the power of AI and machine learning in an easy-to-use TPI solution that delivers better results more quickly. Now available to Absolutdata customers, NAVIK TradeAI has allowed trade promotion teams using the solution to drive 4-7 per cent increases in incremental sales. Prior to the launch of NAVIK TradeAI, trade promotion teams had to rely on Trade Promotion Management (TPM) software. n team@mymobile.co.in

may 2019 | 13


What’s Up

bignews

Logically unveils EI platform to curb fake news “With the proliferation of smartphones, internet penetration and allpervasive media, the world is battling a trust deficit driven by false news spread both accidentally and by unscrupulous agents. Lack of clear guidelines for curbing fake news and lack of accountability, liability and responsibility, puts the onus on citizens to filter fact from fiction… Logically will democratize Artificial Intelligence, and guide people away from echo chambers and filter bubbles”

– Lyric Jain, Founder and CEO, Logically

A

mid concerns of fake news, UK-based tech startup Logically has come up with an intuitive, human-centric platform to empower citizens to combat fake news and misinformation on any topic. Powered by Extended Intelligence (EI), Machine Learning, Natural Language Processing (NLP) and human oversight, it is available on Android and the web. Conceived by 22-year-old Cambridge and MIT graduate Lyric Jain, Logically has been developed by a diverse team of data scientists, coders, designers and journalists. The Logically platform acts as a real-time, user-friendly filter ensuring users can quickly consume information that is fair, authentic, credible and trusted (FACT). According to a recent report, while a majority of the population does not blindly trust opinionated propaganda or social platforms, over 4 in 10 Indians haven’t heard of fact-checking as a solution to ascertain facts. Logically believes that media and technology firms should do more to combat the issue, especially when many people are cautious about government interventions. Logically uses complex algorithms designed to identify the accuracy and credibility of any piece of content. It uses text analytics, metadata and editorial insights to determine the quality, reputation and authority of the source while monitoring network behaviour and the proliferation of content to discover suspicious patterns. Lyric Jain, Founder and CEO, Logically, said, “With the

14 | may 2019

proliferation of smartphones, internet penetration and all-pervasive media, the world is battling a trust deficit driven by false news spread both accidentally and by unscrupulous agents. Lack of clear guidelines for curbing fake news and lack of accountability, liability and responsibility, puts the onus on citizens to filter fact from fiction. We are delighted to launch the Logically platform that will democratize Artificial Intelligence, and guide people away from echo chambers and filter bubbles - empowering everyone to access authenticated news with balanced perspectives, nurturing news-literacy, stimulating civil discourse, critical thinking and a harmonious community atmosphere to improve lives.” “The launch is a reflection of the brilliant team we have and the support we’ve had both from MIT and Cambridge universities. We’re looking forward to expanding our teams both in India and the UK over the next 12 months,” Jain added Stimulating informed social conversation, this platform empowers citizens to fact-check the accuracy of any article they come across - ensuring that they only share trusted news with their network. With notifications and updates on favourite stories, topics and entities, users are in control of the news, of the stories they want, as and when they happen as a single, simple, streamlined Newsfeed. Logically is scouting for partnerships with publishers, fact checkers and platforms to monitor and provide analysis around fake news and content likely to incite violence. n

MYMOBILE


bignews Xiaomi eyes 50% sales from offline in 2019

C

hina’s Xiaomi is reportedly making a huge investment towards expanding its offline presence in India and is expecting offline retail to generate half of its handset sales in India by the end of 2019, helping it stave off a stiff challenge from South Korea’s Samsung and retain its leadership position in the highly competitive market. Manu Kumar Jain, MD, Xiaomi India, said that India is the largest market outside China and is currently the fastest growing market among all sizeable countries. “We are hoping to continue to be number 1 in India… we want to grow our offline share this year...we have 50% online market share, and holding it is a tough task, thereby offline expansion is a focus area for Xiaomi this year.” Xiaomi is targeting 50% of handset sales to come from the offline channel this year against 40% currently. Jain claimed that the company has 50% share in the online channel. Xiaomi led India’s smartphone market with 28% market share for the calendar year 2018, having recorded highest ever shipments in the country, as per Counterpoint Research. It plans to take the overall retail shop count to over 10,000 by the end of this year from around 6,000 now. It is now piloting a new retail format -- Mi Studio -- to penetrate tier 2 and tier 3 markets. Jain said that the cost of doing business in the offline space is higher since it required physical infrastructure, manpower, and branding.

The company has now opened 1,000 Mi Store - small-format stores for the rural market -- across 300 cities and 19 states and is aiming to take the count to 5,000 by the end of this year. Xiaomi will also open 25 Mi Home exclusive stores this year, taking the total count to 100. n

Oppo plans to take the pop-up design to new heights

T

he latest patent from Oppo seems to have combined two of them -- pop-up selfie camera and a dual display smartphone. As per a report by LetsGoDigital, Oppo is working on a smartphone that will have a second screen which will pop-out -- just like how the selfie camera pops out. World Intellectual Property Organization (WIPO) had revealed a patent from Oppo for an “Electronic device with display panel” showing handsets with dual displays -- not in a flexible setup but in a sliding form factor.

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The first design shows a slightly narrower and shorter display that is attached at the top of the main screen of the smartphone. Using the “telescopic mechanism” this secondary screen will house the front camera and receiver, eliminating any possible notches. The other design shows that the secondary screen of the handset will slide from the left side of the smartphone, for which Oppo will use a “guide rail mechanism”. In this design, Oppo will place the selfie camera and receiver in the top bezel of this model. The latest leak from Oppo comes just after the company stated in an internal memo that it will fine people RMB 500,000 (or around Rs 51 lakh) if anyone is caught leaking information about its Reno smartphone. The company could also take action against mobile phone dealers if they leak information about the Oppo Reno ahead of its launch. The Oppo Reno smartphone has been making a buzz recently. It is rumoured to come with a pop-up camera that wedges out from one side. This wedge-shaped camera houses the selfie camera along with an LED flash. This new set of information comes from the case images shared by SlashLeaks. n

may 2019 | 15


What’s Up

bignews iPhone X to be Made-in-India from July

T

aiwanese contract manufacturer Foxconn will reportedly begin from July the commercial production of iPhone X range of smartphones for Apple from its 160-acre factory off Chennai. According to people aware of the development, the plans are to step up production capacity and diversify to even higher models going forward. Sustained increase in manufacturing will depend on, among other factors, the continuation of a favourable incentive regime into the next government, an official said. The company began its India manufacturing journey through another Taiwanese company Wistron, which had started with the iPhone SE from its factory near

Bengaluru two years ago and later advanced to iPhone 6S model. Wistron now makes iPhone 7, a sign analyst foresee as a bump-up in local manufacturing of multinational technology companies keen on the Indian market. Around 290 million smartphones were assembled in India in 2018 up from 58 million in 2014, according to data from the Indian Cellular and Electronics Association. In the short-term, the Differential Duty and the Phased Manufacturing Programme worked as far as import substitution is concerned. Now the challenge is to move from 290 million to 500 million phones and then to one billion by 2025,” Pankaj Mohindroo, National President, ICEA, said. “The National Policy on Electronics, 2019, gives a broad framework, but we will have to put a robust action plan behind it, which will enable exports.” Analysts anticipate a price cut in certain iPhone models as Apple ramps up local manufacturing in India. n

Honor targets top spot in Indian smartphone market

H

uawei’s sub-brand Honor is eyeing the top spot in India’s highly competitive smartphone market and has devised a new strategy supported by new branding. It is now planning to make fresh investments to bolster its manufacturing to export from India and set up a deep offline retail presence. George Zhao, Global President, Honor, recently said, “We will have dedicated products for India with localised features as part of the strategy… India will now have

16 | may 2019

full support from our global team for retail expansion, manufacturing and product portfolio.” The new strategy and branding, announced in China last year, is being implemented in India this year. Honor became China’s number one online brand in 2018, pipping Xiaomi, and now plans to replicate the success in India. Huawei (along with Honor) was the third largest brand globally, with 16.1% share in the fourth quarter of 2018, against Xiaomi’s 7.6% share, according to IDC. In India, Honor was the second fastest growing brand with 183% growth in 2018, and was ranked No. 8 with 3.2 % share, as per Counterpoint Research. Honor plans to be a full range player, with devices priced in Rs 7,000-40,999 range under the new strategy. Huawei as a brand is now focusing on ultra-premium handset category of Rs 60,000 and above to compete with the likes of Apple and Samsung. Zhao said that Honor’s management is now mulling over starting exports from India to other markets, having recently expanded the manufacturing capabilities with Taiwan’s Foxconn. It has been making products through contract manufacturer Flex since 2016 in India. The Chinese handset maker has also started discussions with its component suppliers for local sourcing to deepen its manufacturing capabilities and to support future exports from the country.n

MYMOBILE


Intel exits 5G smartphone modem business

U

S electronics major Intel recently said it was withdrawing from the 5G smartphone modem business, just after Apple and American microchip manufacturer Qualcomm announced they had clinched an agreement to end a battle over royalty payments. The modems that connect smartphones to telecommunications networks were at the heart of the battle between Apple and Qualcomm. Intel said it will “complete an assessment of the opportunities for 4G and 5G modems in PCs, internet of things devices and other data-centric devices,” while pursuing investment opportunities in its 5G network infrastructure business. “5G continues to be a strategic priority across Intel, and our team has developed a valuable portfolio of wireless products and intellectual property,” CEO Bob Swan said. “We are assessing our options to realize the value we have created, including the opportunities in a wide variety of datacentric platforms and devices in a 5G world,” he added. The company said it would meet commitments to customers for its existing 4G smartphone modem product line, though it has no plans to launch 5G smartphone modem products, including

What’s Up

bignews

those previously set to premiere in 2020. Currently under deployment, ultra-fast 5G wireless networks require terminals equipped with 5G models and specific network infrastructure. Apple, which had fought a multi-front brawl with Qualcomm for two years, had turned to Intel before reaching the agreement with Qualcomm. n

Indians spend 10 hours on devices daily

A

s smartphones become the gateway to engaging customer experiences, Indians are spending over 10 hours on their devices daily, representing the changing content consumption habits, a new study by Adobe revealed recently. As part of its “2019 Brand Content Survey”, the software major found that two-third of those surveyed were using two devices at the same time constantly or frequently. Over 400 million millennials in India choose trustworthy brands that respect their privacy primarily, the findings showed. Sunder Madakshira, Head,

www.mymobileindia.com

Marketing, Adobe India, said, “Brands that can strike the right level of personalisation will forge stronger connections with their customers, resulting in brand loyalty and growth.” As per the survey, two-thirds of India’s digital users, especially between the 23-49 age group, are comfortable making unplanned purchases from a brand. Nearly 69 per cent shoppers in the country prefer online marketplaces for purchasing products. The study noted that while 49 per cent people visit a brand’s website to buy products, 31 per cent people still make purchases via physical stores and 28 per cent Indians use smart speakers and voice assistants to make purchases. “It is not surprising that online review sites, social media networking sites and video channels were voted as critical cogs of pre and post purchase interactions, especially in the younger age groups,” added Madakshira. Nearly 95 per cent of the people between the 18-34 age group trust Google-owned YouTube the most, while middle-aged and elderly people rely more on Facebook. India has nearly 300 million Facebook users and over 265 million YouTube users. Online news sources emerged as the second-best method to source and share information for the mobile-friendly Indians, it said.n

may 2019 | 17


What’s Up

bignews Amazon, Google end impasse with streaming agreement

T

ech majors Amazon and Google have agreed to allow each other’s streaming media applications to work on their platforms, ending a fight over video between them. The companies said in a statement that the official YouTube apps will be available on Amazon’s Fire TV in the coming months, allowing users of the Amazon platform to access the music videos, movies, shows and other content from the Google-owned service. The agreement also enables Amazon Prime members streaming to Chromecast or using Android TV devices to access Amazon’s video content. The deal appears to end a spat between the two tech giants that made it difficult or impossible for users of one of the video services to use the platform to access the other’s. “We are excited to work with Amazon to launch the official YouTube apps on Fire TV devices worldwide,” said Heather Rivera, head of product partnerships at YouTube. “Bringing our flagship YouTube experience to Amazon Fire TV gives our users even more ways to watch the videos and creators they love.” Andrew Bennett, head of business development for Prime Video, said the agreement would “give our customers

convenient access to the shows and movies they love... customers will have even more ways to stream what they want, whenever they want, no matter where they are.” Amazon and Google are in fierce competition over streaming, but their spat had sparked concerns of anti-competitive conduct by locking out an important rival. The joint statement said Fire TV users will be able to sign in to their existing YouTube account and access their full library of content. Chromecast users will meanwhile have similar access to the Prime Video catalog.n

App Annie introduces Mobile Web

M

obile data and analytics platform App Annie has come up with its Mobile Web product. With this, App Annie is the first to deliver market intelligence for both mobile app and web performance. The company also has crossed the $100 million Annual Recurring Revenue (ARR) milestone, it said. Mobile Web Intelligence provides a unique view into the customer journey. The unification of mobile web and app metrics offer comprehensive insights to enable mobile transformation and deliver winning experiences. Key benefits of Mobile Web Intelligence include 360 degree insights of mobile web and app usage; benchmark performance of time spent, sessions and traffic (referral, outbound, and browser); international coverage spanning Asia, North America

and Europe; and a unified platform simplifies data analysis. “We are excited to offer the first and most comprehensive mobile data offering to the market,” said Aaron Mahimainathan, chief product officer, App Annie. “Companies need a holistic view of mobile engagement across web and apps to optimize a winning consumer experience.” This year, consumers are projected to spend $120 billion globally on mobile apps. As mobile has become the primary channel to acquire and engage consumers, demand for App Annie data and analytics has propelled the company’s ARR past $100 million, it mentioned. “As the mobile performance standard, we are in a unique position to lead companies through mobile transformation,” said Ted Krantz, CEO, App Annie. “We are proud of this $100M ARR achievement. We will continue to lead the industry with the highest quality data, delivering predictive and prescriptive insights and partnering with our customers in a mobilefirst world.” App Annie’s business is driven by global demand for mobile data and analytics with 40 per cent of ARR coming from the Americas, 40 per cent from Asia and 20 per cent from Europe. n team@mymobile.co.in

18 | may 2019

MYMOBILE


First Look

justin

Samsung Galaxy A70

E

xpanding its ever-growing Galaxy A-series, Samsung recently

handset also supports optical in-display fingerprint sensor and

launched the Galaxy A70 smartphone in India. The mid-

face unlock.

range smartphone, which happens to be one of the biggest

The Galaxy A70 is powered by an octa-core Snapdragon 675

Galaxy A phones launched till date with a large 6.7-inch display,

chipset paired with 6GB RAM and 128GB of internal storage,

has been official for a few weeks and was recently announced at

which is expandable up to 512GB via a microSD card. The

Samsung’s “A Galaxy Event” in Bangkok.

handset ships with One UI based on Android Pie.

The South Korean handset maker has so far launched the

In terms of optics, the fifth Galaxy A device in India houses

Galaxy A50, Galaxy A30, Galaxy A20 and Galaxy A10 in India

a triple camera setup which includes a 32MP primary camera

that are priced between Rs 5,000 to Rs 20,000. With the Galaxy

with f/1.7 aperture, an 8MP ultra wide-angle camera and a 5MP

A70, Samsung has launched its first sub-Rs 30,000 phone

depth camera. The camera also supports super slo-mo video

which costs Rs 28,990 in India.

recording and Scene Optimiser. Up front, the Galaxy A70 sports

Talking about technical specs, the Galaxy A70 sports a large

a 32MP selfie camera with f/2.0 aperture.

6.7-inch display. Samsung is using an Infinity-U Super AMOLED

The Galaxy A70 houses a large 4,500mAh battery and it is

display with a FHD+ (2400x1080) resolution. It supports

the first Samsung phone in India to support 25W fast charging

Widevine L1 certification and the phone is also equipped with

over USB Type-C. It also comes with Samsung Pay secured by

Dolby Atmos surround sound support for headphones. The

Knox.

Galaxy A70 features a 3D glasstic design on the back that will

The smartphone is available across retail stores, Samsung

come in three colours - White, Blue and Black. The colours offer

e-Shop and Samsung Opera House. It is also available online via

a prism effect as well, which is similar to the Galaxy A50. The

Flipkart. n

www.mymobileindia.com

may 2019 | 19


First Look

justin

Voto V9

C

hinese handset maker Voto has launched a new smartphone called the V9 in India. The Voto V9 is focused towards Indian youth in tier

2 and tier 3 cities and it has an affordable price tag. In terms of specs, the Voto V9 boasts a 5.85-inch IPS 2.5 curve HD display and it runs Android 8.1 Oreo. The smartphone is powered by a quad-core processor paired with 3GB of RAM and 32GB of internal storage. The Voto V9 packs a 3,000mAh battery and offers a fingerprint scanner and Face ID unlock for authentication and security. The Voto V9 is a Google-certified device which makes its software less buggy and more stable. The Voto V9 comes with a non-slip design and a curvy back. There is also Grippe texture finish on the device which makes it easy to hold and less likely to slip and break. The V9 also comes with 22 regional languages support. Other features include dual 4G VoLTE+VoLTE and a 2.5D curved glass design. According to the company, the device is capable of multitasking and offers an improved web and application performance. In the optics department, the Voto V9 comes with a dual-rear camera setup which comprises a 13MP camera paired with a 2MP camera.

While on the front, there is an 8MP selfie camera with Panorama View Mode. The Voto V9 comes with a price tag of Rs 6,999 and it can be purchased from retail stores all over the country. n

20 | may 2019

MYMOBILE


Realme 3 Pro and Realme C2

R

ealme recently launched two new smartphones, Realme

different price segments. In less than one year we have

3 Pro and Realme C2, starting at a price of Rs 5,999

launched 8 products across 4 product series, and achieved

and goes up to Rs 16,999, available via Flipkart and Realme

6.5 million fans across the country. This has been possible

portal.

only with support and love of our fans. In the coming year,

Realme 3 Pro is powered by Snapdragon 710 processor and comes with a 4,045mAh battery with a VOOC 3.0 flash charge. Realme 3 Pro also supports Sony IMX 519 16MP + 5MP rear cameras, and a 25MP selfie camera. It comes in two variants; 4GB RAM + 64GB ROM at Rs 13,999 and

we will continue to be the challenger and disruptor in global smartphone market.�n

First Look

justin

6GB RAM +128GB ROM at Rs 16,999 in three coloursCarbon Grey, Nitro Blue and Lightning Purple. Realme also announced another addition to its entrylevel series, Realme C2. It comes with a 6.1 inch HD + Dewdrop Full screen supported by a 4,000mAh battery, 13MP + 2MP AI Dual Camera as well as octa-core 12nm Helio P22. Realme C2 2GB RAM + 16 GB ROM is priced at Rs 5,999 and 3GB RAM + 32GB ROM at Rs 7,999 in two colours- Diamond Black and Diamond Blue. The phone goes on sale on May 15. Madhav Sheth, Chief Executive Officer, Realme India, said, “With the launch of Realme 3 Pro and Realme C2, customers can enjoy the benefits of Power and Style in

www.mymobileindia.com

may 2019 | 21


First Look

justin Infinix Smart 3 Plus

H

ong Kong-based Transsion Holdings’ sub-brand Infinix has

selfies. The camera features various modes like AI portrait, AI

come up with a new device in India called the Smart 3 Plus,

HDR, AI bokeh, night, sports etc. The device offers face unlock

which is the successor to last year’s Infinix Smart 2. The Infinix Smart 3 Plus is said to be the most affordable smartphone with triple rear cameras at the moment. Coming to specs, the Infinix Smart 3 Plus boasts of a large

through the front camera for additional security purposes. The Infinix Smart 3 Plus comes with a price tag of Rs 6,999 and is available via Flipkart. It comes in two colour variantsMidnight Black and Sapphire Cyan. n

6.21-inch display bearing HD+ resolution. It features a dewdrop notch on the top, and offers an 88 per cent screen-to-body ratio. The 2.5D glass layered on the top enhances the user experience. The smartphone flaunts a glass-finish rear shell. The back panel features a vertical triple camera setup located on the top left corner and a fingerprint sensor in the centre. The all-new Infinix device is powered by a Helio A22 quadcore processor ticking at 2GHz. The chipset is paired with 2GB of RAM and offers 32GB of internal memory. The storage is expandable up to 256GB via a dedicated microSD card slot. It runs the latest Android 9 Pie OS with the custom XOS 5.0 skinned on the top. The Smart 3 Plus is powered by a 3,500mAh battery. It offers all the basic connectivity options. In the camera department, the Infinix Smart 3 Plus is equipped with a triple rear camera setup backed by PDAF and AI abilities. The module comprises a 13MP main sensor with f/1.8 aperture, a 2MP secondary sensor and a third low light sensor. It is accompanied by a dual LED flash. Upfront, the smartphone is fitted with an 8MP shooter with f/2.0 aperture for

MYMOBILE


International

justin

Honor 8A Pro

H

uawei’s sub-brand Honor has launched a new smartphone,

measures 156.28x73.5x8mm and weighs 150 grams.

known as the Honor 8A Pro in Russia. The device, which

Talking about optics, the smartphone sports a 13-megapixel

is said to be a rebranded version of the Honor Play 8A that was

primary camera with an LED flash and f/1.8 aperture. There is

launched in January this year, comes with 6.09-inch screen.

an 8-megapixel selfie shooter on the Honor 8A Pro as well. In

In terms of specs, the Honor 8A Pro runs on Android 9 Pie

terms of the connectivity options, you will get 4G LTE support,

with EMUI 9.0. This dual-SIM (Nano) smartphone sports a

Wi-Fi 802.11b/g/n, Bluetooth 4.2, and a Micro-USB 2.0 port.

6.09-inch IPS HD+ (720x1560 pixels) with 19.5:9 aspect

Additionally, the phone packs support for GPS and Glonass as

ratio and 283 PPI. It is powered by octa-core MediaTek Helio

well as a rear fingerprint sensor. The Honor 8A Pro is powered

P35 SoC with four Cortex-A53 cores clocked at 2.3GHz and

a 3,020mAh battery.

four Cortex-A53 cores clocked at 1.8GHz, which is joined by

The smartphone is priced at RUB 13,990 (roughly Rs

PowerVR GE8320 GPU and 3GB of RAM. There is 64GB of

14,700) and is being exclusively sold via Tmall in the country.

onboard storage, which can be further expanded using a

It comes in Black and Blue colour variants. n

dedicated microSD card slot (up to 512GB). The phone

www.mymobileindia.com

may 2019 | 23


International

justin

Lenovo K6 Enjoy

L

enovo recently launched the K6 Enjoy smartphone in China. The Lenovo K6 Enjoy flaunts a gradient design and

On the imaging front, the Lenovo K6 Enjoy sports a triple

has a waterdrop notch up that sits above a 6.22-inch

camera setup on the back consisting of a 12MP primary

display.

sensor paired with a 5MP depth sensor and an 8MP telephoto

Talking about technical specs, the Lenovo K6 Enjoy features a 6.22-inch HD+ IPS display with an aspect ratio

24 | may 2019

for 10W fast charging.

sensor. On the front, it sports an 8MP sensor for taking selfies with AI scene detection and portrait shot features.

of 19:9. It is powered by the MediaTek Helio A22

In terms of connectivity options, the smartphone comes

processor paired with a PowerVR GE6320 GPU. It comes

with 4G, VoLTE, Bluetooth 5.0, Wi-Fi 802.11 b/g/n/ac, USB

with 4GB of RAM along with 64GB/128GB internal

Type-C port and a 3.5mm headphone jack.

storage expandable up to 256GB via a microSD card.

The Lenovo K6 Enjoy is priced at Yuan 1,398 (approximately

It features a 3D composite gradient texture on the back.

Rs 14,000) for the 64GB internal storage version and the

The device runs Google’s Android 9.0 Pie operating

company hasn’t revealed the price for the 128GB storage

system with the company’s own skin on top. All of this is

variant as of now. The device is currently available in two colour

backed by a 3,300mAh non-removable battery with support

options – Black and Mirage Blue. n

MYMOBILE


Asus Zenfone Live L2

T

aiwanese tech major Asus has come up with a new

ROM. They can be further increased up to 1TB by adding a

addition to its Live series of smartphones, known as the

microSD card on a dedicated slot.

Asus Zenfone Live L2, which is the successor to the Live L1

On the camera front, the Zenfone Live L2 sports a 13-

model announced globally last year. The new Asus Zenfone

megapixel sensor at the back with LED flash and an f/2.0

Live L2 brings a new design and is a big departure from the

aperture 5p lens. The front camera, on the other hand, gets

matte plastic finish that the old handset featured.

an 8-megapixel shooter with a wide f/2.4 aperture lens and

Speaking of technical specifications, the Asus Zenfone

soft light LED flash. The cameras also include features such

Live L2 boasts of a 5.5-inch display with an18:9 aspect

as Auto mode with Night HDR and portrait, Beauty, time-

ratio and HD+ (720 x 1440p) resolution. The phone is

lapse, and panorama.

driven by either Snapdragon 425 SoC or Snapdragon 430

The smartphone comes running Android 8.1 Oreo-based

SoC, mated with 2GB of RAM. On the storage front, the

on ZenUI 5 to take care of the software side of things. A

Snapdragon 425-powered model rocks 32GB ROM.

3,000mAh battery fuels the Zenfone Live L2.

Similarly, the Snapdragon 430-powered option gets 32GB

Connectivity options on the board include dual SIMs, WiFi, 4G LTE, Bluetooth, GPS, micro USB, and 3.5mm

International

justin

headphone jack. There’s no fingerprint sensor on the device. Interestingly, there is no word over Zenfone Live L2 price and availability yet, but the Asus website says the handset will be available in the US and Canada soon. n team@mymobile.co.in

www.mymobileindia.com

may 2019 | 25


Limelight

lead story

Fantasy Gaming

The Game Has Just Begun Fantasy Gaming may sound interesting to you as an ardent user of smartphone and a hardcore fan of sporting events such as Cricket or Football but, its ill-effects are also being discussed as the game progresses. The lawmakers, civil society, parents and other stake holders are having a tough task ahead as how to make it more useful for the generation to come without curtailing the essence of it. By Haider Ali Khan


Limelight

lead story

F

antasy Gaming is the next big

era, where a user gets sentimentally into

digital infrastructure and emergence of

thing after PUBG Mobile that

the tech platform, but would not get from

new sports leagues, the Indian online

is going to bring new changes

experiential perspective.

sports gaming industry is witnessing a

as how the aspirational youths

boom which shows no sign of slowing

may engage with a game. Gone are the

Evolution

days when people spent hours on a Sunday

The concept of Fantasy Gaming might

with easy access to a vast variety of sports

morning playing cricket or any other sport

be new to India but, if we track down,

gaming apps, formats and genres. This

of their interest, having long hours of

it goes back to the era of World War II

could lead to potential confusion and

conversation with friends and family. The

when the idea of Fantasy Gaming was first

misjudgment among players in choosing

way we used to queue up at a stadium for

introduced in United States, and now in

the right platform to engage with their

a glance of our favorite player. Now, we

India the Fantasy Sports and the Gaming

favorite sport.

can spend hours of Sunday or any other

Industry is already worth Rs 43.8 billion

holiday submerged into our smartphones.

and is said to reach Rs 118.8 billion by

IPL and Fantasy Gaming

That’s how our lives have transformed.

FY23 with a growth rate of CAGR 22.1%,

The rise of Fantasy Gaming in India

The majority of our lives now just plays

says a study done by KPMG India and

can be directly credited to the rise of

around a smartphone on which we talk,

Indian Federation of Sports Gaming

IPL. The kind of sponsorship IPL has of

chat, interact, and transact, etc., without

(IFSG).

smartphone players makes it a win-win

down. Exponential growth provides users

being physically present everywhere.

“Online gaming in India is seeing

situation for everyone. Every brand wants

Taking a cue of it, the new virtual sporting

increased traction due to the growth of

to get associated with IPL and probably

platforms have emerged which we call as

digital infrastructure, with fantasy sports

it’s the biggest promoting platform

Fantasy Gaming platforms where users

emerging as an important segment in

available today in India. IPL has given

can select their own set of players before

this space. With the number of fantasy

much to country’s cricket, advertiser and

the start of the actual game and based

sports operators growing rapidly and

developers of Fantasy Gaming who did

on the accuracy they are being rewarded

the number of users on fantasy sports

not have many takers two years ago. But,

with points and even cash if the selected

platforms expected to cross 100 million

boy oh boy! What a journey it has been!

team plays and win. Fantasy Gaming

by 2020, this segment has the potential

From just mere 2 million fanbase in 2016

have provided users with a new platform

to spawn a whole ecosystem around it,

to 20 million in 2017 which rose to 50

to stay involve, interact and win, virtually.

and could help deepen user engagement

million in 2018 and is expected to cross

Even if they are into their offices or

with their favourite sports,” said

100 million by 2020. The emergences of

travelling they can stay hooked via their

GirishMenon, Partner and Head – Media

sporting leagues such as IPL, Kabbaddi

smartphones and can be a part of the

and Entertainment, KPMG in India.

League, Football League and Badminton

game, virtually. Platforms like Fantasy

Similarly, John Loffhagen, President of

League have contributed heavily into the

Gaming are examples of pre-immersive

IFSG has said, “With the rapidly growing

growth trajectory of Fantasy Gaming in

www.mymobileindia.com

may 2019 | 27


Limelight

lead story India. In terms of potential, as users move

Partner, and Bagmisikha Puhan, Senior

virtual gaming space. This was tested in the

Associate at TMT Law Practice.

from offline to online to real-time gaming,

They went on to explain the word skill

fantasy gaming is only going to see

as mentioned above, “The dichotomy

further growth. Devices are already there

of ‘skill’/ ‘chance’ continues to be the

do support and enable its growth. The

deciding factor in determining the legality

popularity of other sporting events like

of a particular gaming business / platform.

Kabbaddi Premier League can also prove

The country has two central legislations

vital for Fantasy Gaming in India.

concerning gaming, namely, the Public Gambling Act, 1867, and, the Prize

Law

Competitions Act, 1955. These are in

The High Court of Punjab and Haryana has

addition to the several legislations enacted

termed the concept of Fantasy Gaming as

by states (“gambling” and “betting”

“skill”, opening new opportunities to new

are state subjects, Schedule VII, List II,

entrants as well as developers. Despite

Entries 34 and 62). It must be noted that

the ruling of the Hon. High Court the

a majority of these laws are only limited to

discussion is still on whether the concept

the realm of the physical act of gambling

of Fantasy Gaming overlaps the boundary

and betting, and do not always consider

of online betting or not.

the virtual realm.”

“The online gaming space in the

The Supreme Court in the case of Dr.

country has gone beyond just being of

KR Lakshmanan v. State of Tamil Nadu

recreational value; people can now derive

and Anr. , in 1996 interpreted the words

year of 2017, where the Dream 11 fantasy league was acknowledged as a game of skill and judgment, for the same tested the user’s capability of appreciating and implementing the statistical performance of the players and the weather conditions pertaining to the sport. It is pertinent to note that gambling and betting continue to be state subjects; consequently, the decision of the court in the Dream 11 matter (before the High Court of Punjab and Haryana) does not lend blanket legality to fantasy gaming. The extant laws including but not limited to the Telecom Commercial Communications Customer Preference Regulations, 2010, the Information Technology (Intermediaries Guidelines)

28 | may 2019

monetary benefits of the same. Ubiquity

“mere skill” to include games which

of internet and accessibility to platforms

are preponderantly of skill and do not

across the globe have allowed the users to

merely qualify as an act of chance or what

permeate through the spectrum of gaming

we would commonly perceive as luck.

apps and services offered by several

Increasingly, online gaming especially

domestic and foreign service providers,”

fantasy sport games have stirred the legal

said Abhishek Malhotra, Managing

debates of critical issues prevalent in the

Rules, 2011, Foreign Exchange Management Act, 1999, continue to impose liabilities on online gambling businesses. It would not be correct to assume that fantasy leagues would per se qualify to be promoters of online betting, for they

MYMOBILE


Fantasy Gaming should also be credited to the growth in smartphone usage and the advancements in telecom industry such as 4G and LTE and affordable data packs. The future remains bright too with the kind of technology coming in like 5G and the readily available use of Artificial Intelligence. With more and more people coming on to smartphones the user base would definitely increase but holding

Limelight

lead story

them will be the key because majority of deal with the skill and judgment of the

have a strong monitoring mechanism

user to a great extent. Further, in light

as nobody would be aware of how the

of several court precedents and the

algorithms work and how the performance

existence of online gambling laws in the

is actually gauged. With that dark spot

states of Nagaland and Sikkim, a lot of

in, it could be easily exploited and users

traction is witnessed in the sector. As is

would lose lots of money. As an example,

the case with technology-impaired laws in

how would anybody know that if the last

the country, we will have to play the dice

displayed betting price is correct or being

in determining the legality of operations

manipulated so that, effectively nobody

with respect to distinct instances, added

wins. At least in physical forms, you can

Abhishek and Bagmisikha.

see and hear the people making the bet.

“As India’s only self- regulated industry

What stops a platform to have bot users

body for Sports Gaming, we are dedicated

who would always put a fresh bet to deprive

to creating awareness about fantasy

a genuine player of a possible win.

sports, encouraging operators to adopt

Faisal further added, “I think such areas

ethical and best business practices and

need not to be just completely ignored

allowing sports fans to enjoy their favourite

till they became monstrous, difficult to

sports in a fun, exciting and safe manner,”

handle and so many people lose money.

said John Loffhagenof Gaming Federation

In such services, there should be some

on regulation part of it.

regulatory mechanism put in place which

Similarly, Faisal Kawoosa, Founder and Chief Analyst, techARC said, “To certain extent this is gamification of gambling

certifies the technical aspects so that the potential users are not put to risk.”

and creating new forms of gambling and

Future

betting, which traditionally was attached

The future of the Fantasy Gaming is more

to few games.”

or less on the lines of PUBG in India.

He explains that, there is a need to

Today it’s selling like a hot cake but who knows about tomorrow. The growth of

Fantasy Gamers stick to Cricket only and drops down heavily when it comes to other sporting events. Apart from this, the numbers of game developers have also increased due to the acceptability and success of Fantasy Gaming in India. To an estimate there are over 250 companies involved directly or indirectly into this industry. There are professionals who get paid depending upon their skills.The KPMG study did find out that over 30 per cent of the users see it as a chance to win money. There’s also a set of respondents who said that the Fantasy Gaming helps them understand the game better, improve their skills and knowledge about the game and last, for fun and entertainment. One major aspect is that this industry has given a face to itself in the form of Mahendra Singh Dhoni, the former Indian Cricket Team Captain and probably the most successful and reliable one, to gain the confidence of users that helped it earn a loyal user base. This new concept of virtual gaming has given us a new unicorn like Dream 11 and many more in the pipeline following the same concept. The Fantasy Gaming has many takers in India if it sticks to the basics of the game without overlapping into betting and can serve the purpose of entertainment, fun and skill enhancements. With more population joining the smartphone race, the future of Fantasy Gaming is as bright as our dreams.n haider@mymobile.co.in

www.mymobileindia.com

may 2019 | 29


Nostalgia


Nostalgia

Memories are precious to everyone and to us as well. That’s why we have decided to bring it to you from the past, to re-live and rejoice what we did a decade ago when the technology was evolving. The first in the series is League of Telecom Powered Cricketers.


Memories

Nostalgia

I

ndian Premier League or IPL, as we know, it is nothing less than a global cricketing blockbuster for Indian cricket lovers. 44 days, eight teams, 59 matches. This year too, IPL promises

unprecedented entertainment with the most loved game of the country. The eight teams that are competing for the coveted title come from different parts of the country. But what is common between Chennai Super Kings, Mumbai Indians and Kolkata Knight Riders (KKR)? Each has a telecom company’s name attached to it. While Aircel is the sponsor for Chennai Super Kings, Idea Cellular is the founding partner for Mumbai Indians. On the other hand Nokia has furthered its relationship with Bollywood star Shahrukh Khan by sponsoring his KKR team. This is just the tip of the iceberg and it would be right to say that everyone from the Indian telecom industry is associated with the second season of IPL in one way or another. And as the cricket fever rises, the telecom players are playing a game of their own… one which they will win for sure.

CASHING IN ON CRICKET Cricket is a religion in India and the fan frenzy associated with it is such that anything and everything related to the sport sells. In the telecom segment also cricket is among the highest revenue generating value added service (VAS). Be it score updates, cricket alerts or cricket related SMS contests, every promotion related to cricket is a runaway success. Ok, so cricket has been a money-spinner for ages now, but what makes IPL so special? “In an

32 | may 2019

international tournament cricket enthusiasts root for India and a match between any other two countries seldom raises interest,” says Gaurav Sharma, a lawyer and a cricket buff. He says “On the other hand, all IPL teams are from India, each of us root for our favourite team, which makes it even more fun to watch.” The fact that almost every viewer has an emotional attachment to one team or another makes it an even more valuable proposition for telcos. Pradeep Shrivastava, chief marketing officer, Idea Cellular, says, “Any activity that results in concentrated viewership is a beneficial platform for grabbing public attention for any brand. It’s the first time that we are making a serious entry into the cricket genre and we couldn’t have asked for a better platform than Indian Premier League.” Yes, catching the consumers’ eye is the most important aspect of such heavy involvement of telecom players in IPL in particular and cricket in general. Be it an operator or a handset manufacturer or even a VAS provider, everybody is devising ways to be associated with IPL this year. Aircel, a GSM mobile service provider, which has been aggressively expanding its reach across the country, is the official sponsor of the M.S. Dhoni-led Chennai Super Kings. The brand’s logo is displayed on the team’s jersey, giving it unlimited visibility. Apart from the sponsorship, Aircel has planned a number of interactive activities revolving around IPL to woo customers. Gurdeep Singh, chief operating officer, Aircel, explains, “Our association with Chennai Super Kings has been extremely beneficial for us. In the first year


Memories

Nostalgia

only we knew that we would continue in the second

releasing ad campaigns for our new products. Thus,

year. IPL has given us a national platform and high

we are using the IPL as a significant media platform

recall value.”

to reach out to a wide customer base for our new

Similarly, Idea Cellular, another pan-India mobile

launches this summer.”

operator is the founding partner of the Mumbai Indians

Yes, the telecom industry sees the ongoing IPL

team. Although, theirs is a completely non-financial

as a perfect opportunity to catch the attention of

deal, the company gets to display the Idea brand on

prospective as well as existing customers. With cut-

players’ t-shirts.

throat competition in the telecom segment, companies

Nokia has been associated with the Shahrukh Khan-

are leaving no stone unturned to woo the masses. This

owned KKR for two years in a row and has benefited

is further proven by the fact that on the first day of the

immensely. Says Viral Oza, head, activation, media

IPL, the top three brands that advertised the most

and online marketing, Nokia India, “Our association

belonged to the telecom sector.

with KKR in the first year was immensely beneficial

Accordng to TAM AdEx data, Vodafone topped the

to both KKR and Nokia. In fact, according to a third

charts as the most advertised brand on the first day of

party survey, Nokia had the highest recall among all

IPL followed by Airtel Cellular and Airtel Broadband.

the sponsor brands after DLF.”

On the second day too Vodafone was at the top followed

Those brands, which are not directly associated with teams, have devised other ways to get their share

by Airtel Broadband while Airtel Cellular stood at the fourth position.

of the IPL pie. Vodafone, for instance, has tied up with

The activity is not less on the mobile phones

Sony Entertainment Television to be the presenting

too. According to ActiveMedia Technology, a mobile

sponsor for IPL.

marketing and technology company that has partnered

Harit Nagpal, director (Marketing and new

with Zenga Entertainment -- owners of global IPL

business) Vodafone explains, “IPL essentially today

mobile rights -- in the first 10 days the IPL 2 WAP

is one media vehicle which is delivering almost three

site and Java mobile scorecard got an overwhelming

times the reach per day as compared to the highest

response. In the first 10 days there were on an average

rated show on TV. As an advertiser we find it extremely

90,000 daily sessions on the Java mobile scoreboard

relevant for reaching out to our subscribers and the

and 80,000 daily visitors on the IPL 2 WAP site.

potential customers.” Samsung, another known name in the mobile

FOREIGN FACTOR

handset segment, will launch an ad campaign for

The fact that IPL was shifted from India to South

its new products, including the Ultratouch handset,

Africa came as a huge letdown for the Indian

during IPL. Sunil Dutt, country head, Samsung Mobile

audience. However, sources say that from the

Division, says, “As the associate media sponsors on

branding perspective it was a beneficial move since

Sony Max, we are leveraging the IPL tournament by

companies will do promotional activities like taking

www.mymobileindia.com

may 2019 | 33


Memories

Nostalgia limited audiences to South Africa. These

owners is Shilpa Shetty who has a stake in

These included the cricket development

would be high value promotions and will have

Rajasthan Royals.

programme for identifying local talent across

a better impact.

Says Anil Arora, business group marketing

the country and developing current talent.

Shrivastava, says, “As partners we have

head, mobile communication, LG India,

Nokia also carried out the Nokia-Sprite Para

a set quota of tickets that we can use for

“Adding to the passion of the sport is

Cricket League in Kolkata and invited the

consumer and trade relations. Unlike last year

the striking glamour quotient due to the

entire city to cheer for their local talent.

when tickets to the matches were given out in

involvement of the most popular Bollywood

Nokia launched the ‘Sabki Jeet Pakki’

thousands, the South Africa tickets are being

stars and corporate honchos. Thus, the sport

campaign. Through this scheme consumers

given out in a limited manner.” Moreover,

witnesses a cosmic viewership with spectators

receive gifts through a scratch card on the

these campaigns and contests enable cricket

from all across the globe.”

purchase of new Nokia handsets from a list

lovers to get more involved in the game than merely watching it on TV.

WIN-WIN FOR ALL

of select devices. Nokia has also introduced exclusive games and applications that allow

Yes, telecom players benefit a lot from their

Nokia users to stay connected with the

cricket associations. Mainly because, there

progress of KKR in South Africa. Users can

Another important aspect that makes IPL

is no other activity that a majority of Indians

also enjoy the excitement of a T20 match with

popular is the glitz and glamour associated

do together -- cutting across regions, classes,

the Nokia KKR T20 mobile game.

with it. While Shahrukh Khan owns KKR,

religions and beliefs. But it’s not only brands,

Aircel is also doing everything to ensure

Preity Zinta is flying high with Kings XI Punjab.

which have been reaping the fruits of the IPL

maximum visibility for the brand. The operator

The latest addition to this list of celebrity

mania. Consumers have also got a good deal.

is gifting a music CD of M.S. Dhoni’s favourite

With so many contests, schemes and loads of

love songs with every new connection. It also

prizes to be won during the matches it almost

has the extremely popular ‘Kaun Dega Man of

feels like Diwali!

the Match’ contest where an Aircel subscriber

BOLLYWOOD BLING

Idea Cellular, a GSM operator, has started

will get a chance to give away the man of the

a campaign through which Mumbai Indians

match award in any of the Chennai Super King

fans who subscribe to Idea can speak to or

matches. To enter the lucky draw, all one has

send messages to Mumbai Indians players

to do is guess Dhoni’s favourite love song and

like Sachin Tendulkar, Harbhajan Singh and

complete a slogan for Dhoni and Aircel. This

Zaheer Khan, etc.

offer is available for pre-paid and post-paid

Other offers include the ‘Mumbai Indians

34 | may 2019

subscribers.

& You’ contest is an SMS-based quiz in which

Vodafone has already created waves with

winners get a chance to watch Mumbai Indian

the ZooZoos campaign especially created

matches in South Africa and win prizes too.

for the IPL ad breaks. Apart from this the

Similarly, ‘Meet & Greet with Mumbai

operator has the ‘Star of the match’ contest

Indians’ is a cricket quiz through the phone.

that will let one lucky winner watch an IPL

The prize? Well, the winner gets a chance to

match and get an autographed ball from the

meet the Mumbai Indians team. However, this

captain of the winning team. This contest

contest was valid only till May 15, 2009.

is valid till May 20, 2009. 20 winners have

On the other hand, Nokia had organised a

already been flown to South Africa, while 39

number of pre and post IPL events with KKR.

will follow soon. Vodafone has also reduced


international roaming rates in South Africa for its

Chargers. MIG33 will help the teams connect with

post-paid consumers.

their huge fan base in India and around the world

Vodafone customers gone to watch matches in South Africa can make local and international

through mobile phones.

calls at Rs 12.6/minute and Rs 34.8/minute

THE FRENZY CONTINUES

respectively. All local incoming calls are charged

Cricket -- not just IPL -- is such a craze in India

at Rs 12.5/minute while each SMS costs Rs

that it will always be a beneficial proposition for

5. These are special discounted rates for the

all companies (telecom or otherwise). After the

tournament. Special benefits are being given to

IPL it’s the ICC World Twenty20 in England this

GPRS users who get 85 per cent discount on data

June that is set to generate more excitement.

usage with a minimal charge of 90 paise per 10

Expectedly, telecom companies are already

kb of data usage.

gearing up for this event.

Virgin Mobile, a CDMA service provider that

The first among these is LG with its Lead XI

is known for being hatke, has found its own

campaign wherein it is searching for 15 talented

innovative way to get associated with the IPL. They

children who will lead the Indian cricket members

have launched their own ‘Indian Hatke League’

to the ground and be present for the national

that is an online game with eight teams. Players

anthem during the tournament.

can join any of these teams and play in the league

Says Anil Arora from LG, “Cricket is the most

of their own! What is interestin is that there is no

ardent sport activity in the country. The T20 World

business model associated with the game and the

Cup has become very popular with the Indian

league has been developed for purely promotional

audience because of the high spirit of the players

activities.

and secondly because of the crisp and fast format

Loop Mobile, earlier known as BPL Telecom

of the game.” “With such a wide viewership we

has also launched a host of services during IPL to

foresee this as a platform to promote and highlight

woo potential subscribers.

our brand imagery.” he adds.

Other VAS players are not behind. For instance,

Well, this is just the beginning and with the

there are tonnes of IPL related caller tunes, ring

long cricketing season ahead, there will be ample

back tones, games and wallpapers that can be

opportunities for telecom bigwigs to cash in on

easily downloaded. MIG33, the largest global

the popularity. On the other hand, consumers will

mobile community, has tied up with five IPL teams

benefit even more with great cricket and amazing

to establish mobile fan clubs for each of them. The

prizes and gifts to be won. Now that’s called a

teams include Kings XI Punjab, Chennai Super,

complete experience. Howzzat! n

Delhi Daredevils, Royal Challengers and Deccan

www.mymobileindia.com

Memories

Nostalgia

team@mymobile.co.in

may 2019 | 35


Trendz

Market insight

4G Device Shipments See an Upward Growth More than 200 million devices were sold in India in CY2018, says a CMR report

T

he 4G LTE device shipments

their social and economic challenges and

in India grew at 50% in

connect with new possibilities. The 4G

2018 YoY with shipments

device penetration in India continues to

surpassing 200 million

gain traction, with 4G mobile phone and

units, according to CMR’s Annual 4G LTE

4G tablet shipments on the rise. Reliance

Devices India Market Review Report 2018

Jio Infocomm has been the X-factor.”

released recently. 4G devices include

In CY2018, LYF led in the 4G LTE

mobile phones, tablets and data cards.

mobile handsets with 33% market share,

In 2018, 4G devices had a 64% market

while Lenovo dominated the 4G LTE tablet

share.

market with 40% market share. LYF is

While 4G LTE enabled mobile device shipments crossed 60%, the 4G LTE tablets accounted for 44% of the total

the only Indian brand in the leaderboard shipping 4G LTE mobile handsets. According to Narinder Kumar, Lead

“CY2019 will continue to see 4G adoption in India increase, through 4G feature phones, and bundled offerings at the entry level contributing to growth in 4G device shipments. Contributing to 4G growth in consumer sphere would be the spurt in video and music streaming. Over the long run, we anticipate 4G to play a major role in smart cities, and especially smart homes” – Narinder Kumar, Lead Analyst-IIG, CMR

tablet shipments. On the other hand, 4G

Analyst-IIG, CMR, “CY2019 will continue

estimates point to 4G technology adoption

LTE contributed for 100% of the data

to see 4G adoption in India increase,

potentially surpassing 80% by 2024.

cards shipped in CY2018.

through 4G feature phones, and bundled

CMR anticipates a modest spike for

Prabhu Ram, Head – Industry

offerings at the entry level contributing

5G by 2023, with CMR internal estimates

Intelligence Group (IIG), CMR, said, “4G is

to growth in 4G device shipments.

pointing to 5G smartphone shipments in

enabling Indians everywhere to raise above

Contributing to 4G growth in consumer

India to top 140M by 2025.

sphere would be the spurt in video and

“At CMR, our internal research

music streaming. Over the long run, we

estimates point to the 5G enabled devices

anticipate 4G to play a major role in smart

contributing to 3% of the total smartphone

cities, and especially smart homes.”

shipments by 2021, and potentially

Future Outlook Over the next couple of years, 4G will continue to dominate India. CMR

reaching 16% by 2025. The course of 5G in India will be driven by how Jio plays its cards,” added Prabhu. n team@mymobile.co.in

MYMOBILE


industry insight

Trendz

Three in Four Phones to Have AI Chips by 2022 Dedicated processors will dramatically expand the use of AI in smartphones with voice assistants being one of the first beneficiaries of ‘on-device’ AI processing, says a study

S

martphones have been leveraging

respectively) launched in their flagship

the capabilities of artificial

handsets in September 2017. Two years

intelligence (AI) for some time.

on, virtually all other SoC vendors are

However, till now the processing

following suit. For example, Qualcomm

has been done either in the cloud or

is offering an AI Tensor Accelerator in the

distributed across the various computer

Snapdragon 855’s Hexagon DSP for the

chips in the device such as CPUs, GPUs and DSPs. As AI becomes part of the mobile experience, smartphone system-on-chip (SoC) vendors are racing to improve the machine learning capabilities of their chips by integrating dedicated AI processing cores into their designs. The key benefits of this are higher AI processing performance and lower power consumption. However, this must be balanced against the actual need for AI processing, which until recently has been limited. At present, AI is being used mostly for camera-related applications (facial recognition, image enhancement, and more). However, Counterpoint Research

expects to see AI being used extensively for a raft of other applications over the next two years. “We see voice assistants as one of the first applications to benefit from device-based processing,” said Gareth Owen, Associate Research Director at Counterpoint Research. “Today, most voice processing in smartphones is cloud-based. However, voice assistants will be able to process commands quicker and respond faster with on-device processing. It also resolves privacy concerns,” he added. Apple and Huawei were the first OEMs to include dedicated AI processors in their SoCs (A11 and Kirin 970 chips

“With Qualcomm joining the fray and incorporating hardware-based AI acceleration in its latest Snapdragon SoC for the first time, industry-wide adoption of AI silicon in smartphones is inevitable… And with Qualcomm keen to extend machine learning capabilities into its lower cost chips, plus the availability of AI SoCs for mid-range phones from other vendors, this trend will quickly extend to mid-range and even low-range smartphones” – Peter Richardson, Research Director, Counterpoint Research www.mymobileindia.com

first time. Counterpoint Research forecasts sales of AI smartphones will increase to 1,250 million units in 2022 from 190 million in 2018, representing more than threequarters of all smartphones shipping in that year. A key driver behind this forecast is the expected launch of several Android smartphone models using Qualcomm’s 855 SoC in 2019 and beyond. Counterpoint expects that dedicated AI cores will also be included in some mid-range smartphones during 2019 using Taiwanese vendor MediaTek’s new P90 SoC. Although AI may not be immediately visible to smartphone users today, as the machine learning market evolves and more applications appear, smartphones with dedicated AI hardware will clearly be at an advantage. “With Qualcomm joining the fray and incorporating hardware-based AI acceleration in its latest Snapdragon SoC for the first time, industry-wide adoption of AI silicon in smartphones is inevitable,” said Peter Richardson, Research Director at Counterpoint Research. “And with Qualcomm keen to extend machine learning capabilities into its lower cost chips, plus the availability of AI SoCs for mid-range phones from other vendors, this trend will quickly extend to mid-range and even lowrange smartphones,” he added. n team@mymobile.co.in

may 2019 | 37


In Conversation

face to face

“Jio’s remarkable reach is driving its rivals to improve” 4G Availability in India just keeps rising while the race for speeds is more heated than ever. Opensignal, a mobile analytics firm, tracked this and other trends in its most recent Mobile Network Experience report in the country. To discuss more about the report and the growth stories in the India’s telecom sector, Ramesh Kumar Raja had a chat with Peter Boyland, a Senior Analyst at Opensignal. Boyland is responsible for writing country level and global analyses on 3G and 4G network consumer experience, with a focus on India and Europe. Excerpts: How do you look at 4G network in India?

to 4G services 95% of the time. This

10 percentage points in only six months

One of our key measurements in India

important distinction is often missed

to reach an impressive 85.6%.

is 4G Availability. Opensignal’s 4G

by traditional coverage metrics. 4G

To put this in context, Jio’s winning

Availability metric is not a measure of

Availability represents when users have

4G Availability score of 97.5% is the

coverage or the geographic extent of a

an LTE connection, rather than where,

highest we have ever recorded at country

network. It measures what proportion

providing a far more accurate reflection

level in any of our reports. In the U.S.,

of time our users with a 4G device and

of the true mobile user experience.

two operators have scored over 90%,

subscription can get a network connection,

We also measure Download and

while in Taiwan four are over this mark —

in the places they most commonly visit.

Upload Speed Experience, which

but none in either market have yet passed

So when we say an operator has a 4G

both factor in 3G and 4G speeds along

95%. Even in the Netherlands, arguably

Availability score of 95%, that means our

with the availability of each technology,

Europe’s most advanced mobile market,

LTE users on that network were connected

as well as Latency Experience which

all the operators have 4G Availability

is calculated as an average of the individual

scores over 90%, but only one has

3G and 4G latency measurements based

passed 95%. In a country with the sheer

on the proportion of time Opensignal

geographical size and population base of

users spend connected to each network

India, where the landscape ranges from

type.

huge cities to high mountains and vast agricultural plains, Jio’s achievement of

Do you think 4G availability is up to the mark,

reaching 97.5% 4G Availability in such a

especially post consolidation in the Indian

short time is truly astonishing.

telecom sector? One Indian operator has already stunned the world with the

What’s your opinion about Reliance Jio’s

extent of its LTE reach. And Jio continues

market disruption followed by Vodafone-Idea

to amaze us, increasing its already

merger and Airtel falling in line after years

outstanding 4G Availability score. The

of dominance? The story of Jio’s network

operator’s score has grown by close to one

expansion is remarkable. Jio has been a

percentage point, to reach a remarkable

fully-fledged 4G operator for less than

97.5%, up from 96.7% six months ago.

three years, but has completely disrupted

But one of its rivals is working very hard

the market with its rapid network rollout

to close the gap on the leader. Airtel’s 4G

and unlimited data plans. In our first

Availability score has jumped by well over

look at the India market two years ago,

MYMOBILE


Jio scored an outstanding 91.5% 4G

allow them more time to upgrade existing

several years before the majority of Indians

Availability. Six months later the operator

networks to 4G and raise cash, while

feel the benefits of the next generation of

had passed the 95% mark, and its score

Vodafone is objecting to plans for an

mobile technology.

has been steadily growing ever since.

operator spectrum cap.

But just how realistic is 5G in India

Jio’s remarkable reach is undoubtedly

India’s operators are now seeking

in 2020? A recent report from Deloitte

driving its rivals to improve. The jump in

other ways to differentiate their services

has estimated that the total investment

Airtel’s 4G Availability score is testament

rather than continually undercutting each

required to cover India with 5G would

to this, and all four of India’s operators

other. The focus is already shifting further

be a staggering $70 billion — partly

continue to grow their LTE networks

towards service quality, with both Airtel

because the country lacks widespread

at an impressive pace. At this rate, we

and Vodafone Idea talking up their 4G

fibre backhaul infrastructure necessary

would expect all four of the country’s

network improvement plans, while Jio has

for high-capacity networks. It’s possible

main LTE operators to have passed 80%

that India will see consumer 5G next

4G Availability in six month’s time — a

year. But initial launches are likely to be

limited to key urban areas, while the high “India’s regulator cost of 5G devices is likely to make them is planning to auction 5G markets. prohibitive for the majority of Indians. spectrum this year, and many There is no doubt that 5G is coming How do you conclude Opensignal’s — however, the average consumer operators are planning commercial latest report? The rise of Jio on the subcontinent is unlikely launches in 2020. But the huge investhas been a standout story to feel the widespread benefits ment needed to achieve a nationwide in India’s mobile market in of the new technology for some recent years. But there are years yet. rollout and the high cost of 5G devices now signs in Opensignal’s mean it will be several years before the Will data and WiFi determine the metrics that its competitors majority of Indians feel the benefits are making waves of their new telecom revolution? India is own. Jio continues to increase becoming increasingly digital as more of the next generation of its 4G Availability, with the highest and more people come online. But we mobile technology” national score we have ever recorded expect operators are likely to grow their milestone we would typically only expect to see in much more developed

— an astounding achievement when you

smartphone user base and drive higher

consider the challenges India’s operators

data usage faster than they will be able

face and the speed at which the market

gone one step further with a pledge to bring

to improve their network capacity — and

is maturing. But Jio’s rivals haven’t been

5G to India before its rivals. And as mobile

this will continue to impact the user

complacent. We’ve seen some impressive

Video Experience gradually improves,

experience, especially at busy times. But

growth across all of our metrics, with

many operators are now forging content

in the long run, India’s operators will use

Airtel’s download speed increases worthy

deals to attract subscribers and drive data

their greater scale, following several years

of particular mention. And we expect to

use. High levels of competition have put a

of consolidation, to tackle the growing

see this growth continue as the Indian

lot of price pressure on India’s operators.

pains from the rapid transition to a digital

mobile market matures.

But this should now abate — and relatively

nation.

low levels of smartphone penetration and

Wifi is capable of providing a backup

There is a lot of buzz around the upcoming

a vast customer base mean there is still a

in India’s homes and workplaces, but

5G network in India. Is it going to be another

fair bit of room for organic growth.

the relatively underdeveloped nature of

disruptor in the telecom space? Is India

the fixed broadband sector means it is

ready to take on the initial challenges of

What sort of changes we are going to see with

never likely to be able to replace cellular

5G implementation? India’s regulator is

5G network? India’s regulator is planning

connectivity. But as India’s thirst for

planning to auction airwaves for 5G use

to auction 5G spectrum this year, and

data continues to grow unabated, the

this year, while the country is set to get its

many operators are planning commercial

country’s operators must continue to

first 5G-enabled phone before the end of

launches in 2020. But the huge investment

invest in network upgrades to meet this

2019. But both Airtel and Vodafone Idea

needed to achieve a nationwide rollout and

demand. n

are lobbying for a delay in the auction to

the high cost of 5G devices mean it will be

www.mymobileindia.com

In Conversation

face to face

ramesh@mymobile.co.in

MAY 2019 | 39


Trendz

Industry insight

Future of App Development is Multiexperience As immersive devices such as smartwatches, smartphones and voice-driven devices permeate the industry, the modes of interaction expand across the digital user journey, says a study

A

increase in frequency, change

Most Common Enterprise Applications

in modalities and expand in

Despite the web browser continuing to

and mobile back-end services (45 per

device type, the future of app

serve as the most popular application

cent). “This is consistent with the rise of

development is multiexperience, according

touchpoint, mobile apps are on the rise. As

conversational user interfaces, image and

to a recent survey by Gartner, a leading

immersive devices such as smartwatches,

voice recognition and other AI services that

research and advisory firm.

s user application touchpoints

of respondents), followed by native iOS and Android development (48 per cent)

smartphones and voice-driven devices

are becoming commonplace within apps,”

“Development platform vendors are

permeate the industry, the modes of

said Wong.

expanding their value proposition beyond

interaction (type, touch, gestures, natural

mobile apps and web development to

language) expand across the digital user

meet user and industry demands,” said

journey.

Business Impact Behind Multiexperience Development

Jason Wong, research vice president at

Among enterprises that have developed

Gartner. “The result is the emergence of

and deployed at least three different types

Contrary to the perception that mobile

multiexperience development platforms,

of applications (other than web apps), the

apps are in decline, they are in the lead

which are used in developing chat, voice,

most common are mobile apps (91 per

for applications projected to have the most

augmented reality (AR) and wearable

cent). “These figures are higher than any

impact on business success by 2020,

experiences in support of the digital

other application types we asked about,

according to respondents. Following mobile

business.”

and suggest that the maturity of mobile app

apps are virtual reality (VR) applications and

development is necessary for expansion

AR applications. “Although respondents

into other interaction modalities,”

indicated a high level of development

said Wong.

activity for chatbots and voice apps, very

Conversational applications are the second-most widely developed type of application type at 73 per cent for voice apps and 60 per cent for chatbots, according to the survey. “This

impact by 2020,” said Wong.

Barriers in Developing Multiexperience Development

reflects the natural evolution

The top barrier to building compelling

of application functions to

multiexperience applications is the need

support the digital user journey

for business and IT alignment, according

across natural language-driven

to nearly 40 per cent of survey respondents.

modes and devices,” said Wong.

More than one-quarter of the respondents

Technology Behind Multiexperience Development

identified shortcomings in developer skills and user experience expertise as a barrier. “Skills gap in relation to emerging technologies cannot be overstated when discussing inhibitors

Cloud-hosted artificial intelligence

to scaling digital initiatives, including

(AI) services are the most widely used

multiexperience development strategy,”

technology to support multiexperience

said Wong. n

application development (61 per cent

40 | may 2019

few thought they’d have the most business

team@mymobile.co.in

MYMOBILE


ADVT.

The India Consumer Electronics & Home Appliances Exhibition (CEI) 2019 Bringing Global Electronics Trends to India The Indian electronics market is the 5th largest growing in the world

n

The market in India is growing at 15% year-onyear

n

The Indian appliance and consumer electronics (ACE) market reached US$ 31.48 billion in 2017 and is expected to grow 9% CAGR to reach US$ 48.37 billion in 2022

n

C

EI 2019 looks to bring quality international manufacturers with contemporary and trendy consumer electronics & appliances to the Indian market. CEI will take place from 14-16 November, 2019 at the Bombay Exhibition Center, Mumbai, India. The fair brings together various sectors of the appliance and consumer electronics industry to deliver business success under one roof by creating huge opportunities in manufacturing and trading opportunities for Indian entrepreneurs. CEI looks to bridge the demand-supply gap by boosting manufacturing and trading opportunities for Indian entrepreneurs. It is the perfect platform to explore long-term business associations in the form of tie-ups, joint ventures, collaborations and import-export trading relations. A truly international platform, CEI is positioned as a strategic converging event for exhibitors from all over the world who would like to showcase their products to the top distributors, chain stores, hyper markets, trading houses, e-retailers and agents to be an integral part of the growing consumer boom in India. CEI comes in at a time when India’s dynamic consumer electronics and appliances market is booming. Strong consumption trends are being fuelled by increased affordability of products due to aggressive price points, all

year long discounts – at both retail shops and e-commerce sites – and the increasing disposable income of the youngest working population in the world. The exhibition is organized by SingEx Exhibitions Pte Ltd (Singapore), Worldex-Singex Exhibition (Guangzhou) Co. Ltd and Worldex India Exhibition and Promotion Pvt. Ltd. CEI invites you to visit international country pavilions, view the latest products and innovations being launched in India and experience branded offerings from across the globe. Exhibition Title: The India Consumer Electronics & Home Appliances Exhibition (CEI) Date: 14-15-16 November 2019 Venue: Bombay Exhibition Center, Mumbai, India Exhibit Categories: Home Entertainment, Telecommunications, In Vehicle Electronics, Digital Imaging Equipment, Healthcare Electronics, Wearables, Computers and Peripherals, Office Automation & Equipment, Large Appliances, Kitchen Appliances, Home Appliances, Personal Care Appliances. Website: www.ceifair.com n


In Conversation

face to face

“MediaTek is committed to make high speed connectivity accessible as we help connect the next billion people and devices” MediaTek is on cloud nine with the success of Helio P70 and the acceptability of brand among various OEMs such as Oppo, Vivo and Realme and buyers too. Anuj Sidharth, Deputy Director, Marketing and Communication, MediaTek India had a word with My Mobile on company’s success and roadmap for days to come. After Helio P60, Helio P70 proves to

performance of our MediaTek Helio P60.

be a flag bearer for MediaTek in

As for success of the Helio P70, first and

the SoC sector. So what is the

foremost it’s about the performance and

success formula behind it? Is it

other features. We know device makers look

performance or pricing? Right

at the consumer demands. And consumers

now we can say MediaTek

want performance and quality experiences

Helio P70 is one of the most

like AI features, powerful processing and

sought after chipset in its

imaging advancements and more and they

segment and has proven to

want it at mass market price points. Helio

be a flag bearer for MediaTek.

P70 is part of what MediaTek calls the

While Helio P70 gets a lot of

New Premium – taking high end features

credit for being a workhorse

and bringing them to mid-market devices

around AI, and performance and

that are more affordable to the mass

in a lot of recent device launches in

market. In today’s competitive market,

India, the foundational success for

when OEM’s and the end users have so

Helio P70 was laid by the tremendous

many options available, you can’t rely on a single value proposition and Helio P70 delivers on multiple levels to help OEM’s put innovative and attractive devices into the market. Within a short span of time 3 leading brands like Oppo, Vivo and Realme have launched 5 products on MediaTek Helio P70 chipset. All of them target youth, so can we say Helio P70 is the choice of youth? As you pointed out, if you look at devices powered by the Helio P70, you can say it’s the choice of millennials. Plus if you look at today’s youth market, they are often more interested in experiences so we deliver chips that allow OEM’s to hone in on those experiences

MYMOBILE


a device can deliver – like AI enhanced

on the e-commerce portals helps reach

engine that works seamlessly across the

imaging for selfies, night picture taking

maximum amount of customers and

CPU and GPU, Helio P70 delivers much

and more. MediaTek also works to

show them the product diversification

faster performance for AI applications

make sure our technology reaches the

that MediaTek offers which is not

and is still highly power efficient

maximum people. Great technology that

possible when a person visits a store for

is available and affordable, irrespective of

buying a phone. Flipkart and Amazon are

Is it true that the upcoming chipset

the age group. Helio P70 definitely meets

leading e-commerce portals and when

MediaTek Helio P90 is also being known

requirements of customers from different

MediaTek has an exclusive store on both

as AI powerhouse? What are its USP, if

age groups. The maximum population and

the sites that means we are connecting

you can share? The MediaTek Helio P90

target markets in India the youth markets,

to more than 70% population of India

incorporates most powerful AI features

and when it comes to technology, meeting

to give them the opportunity to have the

available in a smartphone today. The APU

their demands can be a challenging task.

latest technology in their hands to enrich

2.0 can generate an incredible 1165

Helio P70 addresses a lot of those youth

life – whether that’s using a phone for

GMACs. A few features that make Helio

demands including solving device issues

work or play or the many combinations

P90 an outstanding performer are 3D

such as phone hanging or overheating,

in between.

movement and pose tracking, Real-time

and reducing latency or jitter while

beautification, Fastest facial detection,

playing high graphic games. Besides

Is it right to say that MediaTek Helio P70

Real-time multi object identification, AI

the youth, Helio P70 is also a preferred

started the trend of pop-up camera? Vivo

Noise Reduction in low-light conditions,

choice of customers who are in their late

introduced pop-up camera in V15, what else

Fast photo capture using AI Noise

50’s and wants great battery life along

one can do with the Helio P70? MediaTek

Reduction, Real-time AI avatar that

with high performance. So it is not wrong

always works hand in hand with customers

tracks all body and facial movement,

to say that Helio P70 is the choice for the

i.e., OEMs and tries to set a bench-mark

Real-time color-correction using

youth market but it can also stretch across

with each chipset which we launch in the

scene sensing, and AI enhanced video

age groups deliver flagship features,

market. MediaTek Helio P70 is the kind of

encoder are just glimpses of what this AI

power, performance and affordability in

SoC which gives OEMs immense options

powerhouse offers.

smartphones.

to introduce innovative features in their products. Vivo V15 and recently launched

How does marketing works in a chipset

MediaTek is quite innovative in marketing

Oppo F11 Pro is the best example of it.

company? Can you throw some light on it

but what was the objective behind coming

The best part of Helio P70 is that it took

as chipset companies always remain behind

out with exclusive stores on Flipkart and

Artificial Intelligence to the next level and

the scene? Marketing has evolved just like

Amazon? MediaTek has always believed

beyond what one could have imagined in

the tech industry so it seems more of a

in providing great technology that is

a smartphone. Helio P70 has enabled

fluid endeavor especially as a chipset

accessible to every-one, what we call

mobile phones to support more complex

company. We are an ingredient that

democratizing technology. To help

AI applications like real time human pose

makes up an end-product which is why

promote and live up to that idea, we

recognition and AI based video encoding,

we talk about a combination of features

use the latest marketing tools and

which enhances video call quality even

based on the target markets and the

ideas. The MediaTek exclusive store

in low signal areas. With an enhanced AI

devices that are powered by MediaTek.

www.mymobileindia.com

In Conversation

face to face

may 2019 | 43


In Conversation

face to face On the smartphone side, we stay in-

powering their phone or any other device.

product examples include Amazon echo

sync with OEM’s marketing strategy. For

So it makes sense more now than ever to

products (VAD) where we hold the majority

example with Realme launches aimed at

have a great collaboration with our OEMs

market share and Amazon Fire Stick is

the youth market, we highlight the key

so that we are all successful together.

also a market leader in its segment. While

features they are selling and also focus

smartphones get a lot of attention, we

on how the chipset makes those features

What trend do you see in the Indian mobile

have a strong cross platform business

and experiences possible. If you have

sector? The Indian mobile sector is still

based around mobile, home and auto.

noticed,the MediaTek brand also has

growing and going strong. India is a very

some power behind it as well as a global

competitive market and what we see is that

There’s also huge potential lying at smart

company that powers devices of some of

companies are coming up with products

feature phone too. Do you have an eye for

the world’s most popular brands, including

which are fully loaded with features at an

that as well? We have done a collaboration

outside of smartphones. So when products

affordable price. AI is also now a must

with KaiOS and with this partnership,

launch powered by MediaTek we use

have in mid-segment something MediaTek

the KaiOS mobile operating system will

MediaTek channels to promote those and

focused heavily on last year. With mobiles

now run on the 3G MT6572 platform

in many cases drive viewers directly to

as the main way in India for people to

and the newly announced MT6731

a place to purchase that device,like the

connect for business, entertainment,

platform. While the former only supports

Flipkart or Amazon store. When we can

social life or whatever the need may be,

3G networks, the latter comes with

help our customers sell more products

we believe there will be strong ongoing

support for dual-4G SIM cards. The first

that elevate us beyond just a chip supplier

innovation on the mobile device side and

KaiOS-powered smart feature phones are

and more of a marketing partner. Also

into intelligent home devices. 5G is still

expected to be launched in Q2 2019.

today’s consumers, especially in India are

a little ways off from being fully rolled

highly tech savvy and want to know what is

out and accessible, but again, once it’s

What are MediaTek’s plans for 5G? When

available to the masses you will see new

can we expect MediaTek’s M70 going live

industries and markets build up around

in smartphones having 5G capabilities? We

it that we have not yet even imagined.

have already launched our Helio M70 5G

There is another technology revolution

modem, which was last year (2018). We

coming that could be on a

plan to launch our 5G chipset (SoC) by

scale likened to when the

the end of 2019. MediaTek is bringing

automobile was introduced.

5G connectivity to consumers faster by targeting the sub6GHz frequency

Apart from smartphones,

band, ideal for urban environments

MediaTek is also present in

and rural areas, along with developing

other verticals as well can you

new cellular technologies for future

brief us about it? Our global

connectivity standards like- mmWave

smartphone business is

beamforming. MediaTek works with

around 35% to 40% of our

leading cellular operators, equipment

portfolio and we have a very

makers and suppliers to verify the market

vibrant platform outside of

readiness of its 5G technologies and

smartphones including the

make it accessible to everyone across

intelligent home business

mobile, home and auto. 5G will open

that includes products

up entirely new platforms of innovation

powered by MediaTek like

and create a historic opportunity to make

TV’s, voice assistant devices,

the connected world smarter, safer and

smart speakers, connectivity

more equitable. MediaTek is committed

solutions like Wi-Fi, routers

to making high speed connectivity truly

and set top boxes. Globally

accessible as we help connect the next

we are the number one chip

billions of people and devices, continuing

supplier in the smart speaker

on our New Premium promise. n team@mymobile.co.in

and TV markets. Some

44 | may 2019

MYMOBILE


“Scanta sees the use case of AR in communication” Augmented reality-based startup Scanta harnesses the power to disrupt the way people live, learn and communicate by joining AR with machine learning technology to create immersive experiences. Chaitanya Hiremath, the Founder of Scanta shares more about this platform and its offerings, in a conversation with Ramesh Kumar Raja. Excerpts: Augmented reality has become a sort of

response/downloads at Google Play and App

platforms. We will have validated largest

revolution in today’s era of smartphones.

Store? Our subscribers in India are of the

AR avatar ecosystem making intelligent

How is Scanta leveraging this trend and what

younger generation who are also involved

3D animations a new way for brands to

makes it unique? The use of augmented

in other social platforms. Our responses

reach their customers. We will create a

reality has been validated as one of

have been great and we have a combined

tool allowing users to create their own 3D

today’s smartphone revolutions. Scanta

assets.

is leveraging this trend by involving augmented reality in entertainment. We

How do you distinguish the Indian market

see the use case of augmented reality in

with the international ones with regard to the

communication and to take it to the next

AR technology? Internet use is essential for

level, Scanta has incorporated machine

augmented reality and India, having one of

learning technology to create ‘intelligent’

the largest populations in the world, also

AR avatars through voice command. How is Scanta gaining traction in the market? We have an app called Pikamoji which has a library of over a hundred unique avatars. This app has about 10,000 daily active users and has a 10% week-on-week

Google Play and App Store downloads of about 50,000. What is your go-to-market strategy in India? Voice-based communication is becoming more and more popular, especially in Asia. To cater to this upcoming market, we have

growth.

created ‘intelligent’ 3D animations as the

What are the current trends of AR in India

to penetrate the market and are excited to

and how they are going to be in the coming times with the advancement of technologies? There is an upcoming trend of AR use in B2B case models. We are seeing AR being used in industries such as education and manufacturing. Educators are taking advantage of AR to make education much more immersive and entertaining to students. Manufacturers are also using AR as a tool to assist users to complete task in

next wave of communication. We are yet introduce the world to the most modern and efficient form of communication. Scanta is in discussion with mobile manufacturers as well as different social and communication platforms to directly integrate its intellectual property into their platforms to give users access to our 3D animations. Can you please tell us about the future plans and roadmap of Scanta? Our ‘intelligent’ AR

the most efficient way.

avatars will one day be the gold standard

Who are your subscribers in India as well

collaborate with top internet companies to

as abroad and how have been Scanta’s

www.mymobileindia.com

for AR communication. We will also look to integrate our animations directly into their

has a population with the highest internet consumption rate. The large number of users of mobile devices is what makes India one of the greatest markets for us to target. With the huge amount of time people use mobile phones in India, it would be easy for our ‘intelligent’ AR avatars to flourish. n ramesh@mymobile.co.in

In Conversation

face to face


Market insight

Trendz

Global True Wireless Hearables Market Hit 12.5 mn Units in Q4 2018 Apple was the market leader with its AirPods as premium models continued to dominate the market. However, mid-tier brands started to gain market share, says Counterpoint

T

he size of the global market

JLab JBuds Air True Wireless and QCY T1

for true wireless hearables

gained considerable market shares. As

stood 12.5 million units

more companies enter the market and roll

in Q4 2018, according to

out new devices equipped with advanced

the findings of Counterpoint Research’s

features at a reasonable price, consumers

Hearables Market Tracker. North America

will get a wider choice in the future. We

was the largest market, accounting for

expect the competition to intensify going

24% of the volumes, followed closely by

ahead.”

the Asia Pacific region excluding China and Europe. In terms of brands, Apple was the clear leader with a 60% market share. However,

Summary of major regions for Q4 2018: North America – Apple remained

n

its share was dented as customers waited

strong in its home market. However,

for the new generation of AirPods,

global brands like Samsung and

scheduled for launch in Q1 2019. The

Jabra, and interestingly JLab and iQ

strong performance of second-tier brands,

Podz, also performed well in the US and Canada.

such as JLab and QCY, also had a negative impact on Apple’s market share.

Europe – Apple underperformed with

n

Apart from Apple’s AirPods, the best

a bit lower market share as compared

sellers list featured premium models

to other regions. Other premium

priced around US$150-200. Jabra Elite

brands, such as Jabra, outperformed.

Active 65t, Samsung Gear IconX, and

Jabra, in particular, had a market

Bose SoundSport Free featured were

share of 14%. Performance of new

some of the premium models in the top

brands such as Arbily, HolyHigh, and

10 best-selling list. However, several low

Vigoshop across Western Europe was

to mid-tier models priced under US$100

also noteworthy.

also made their mark.

“In Q4 2018, costeffective models such as JLab JBuds Air True Wireless and QCY T1 gained considerable market shares. As more companies enter the market and roll out new devices equipped with advanced features at a reasonable price, consumers will get a wider choice in the future. We expect the competition to intensify going ahead” – Liz Lee, Senior Analyst at Counterpoint Research

Asia Pacific (ex. China) – Apple’s

n

Speaking about the competitive

performance seemed healthy but the

landscape, Liz Lee, Senior Analyst at

eye-catching performance was from

Counterpoint Research, said, “In Q4

the new Asian brands like Britz and

2018, cost-effective models such as

GLIDiC. Growth in the Asia Pacific

market is expected to be strong driven by developing countries. China – Apple’s market share was

n

relatively lower as compared to other regions. QCY’s presence is growing with its budget devices T1 and T1S. Other Chinese local brands including Honor, Edifier and ENKOR also had a strong performance in China. n team@mymobile.co.in

86 | may 2019

MYMOBILE


Call it A New World of Shopping! 100 million consumers will shop in AR online and in-store by 2020, says Gartner

A

ugmented reality (AR) and

With VR’s immersive interfaces,

promote its outdoor clothing collection,

virtual reality (VR) have

retailers can create task efficiencies or

and eBay Australia’s partnerships with

the potential to shake up

reduce the costs associated with designing

Myer to create personalized stores.

the customer experience

new products. They

by individualizing retailers’ offers and

can also enhance

enabling customers to visualize products

the understanding of

in different settings. By 2020, 100

information through

million consumers will shop in AR online

advanced graphical

and in-store, says Gartner, a research and

visualization

advisory company.

and simulation

“Retailers are under increasing

technologies. Pilots

pressure to explain the purpose of physical

and implementation

stores, and take control of the fulfillment

examples include

and return process for cross-channel

A l i b a b a ’s

execution,” said Hanna Karki, principal

VR

research analyst at Gartner. “At the same

experience, virtual

time, consumers are progressively defining

reality tours by Tesco, Adidas’ VR video to

full

shopping

the value provided by the experiences they receive from retailers. As a result of these pressures, retailers are turning to AR and VR to offer customers a unified retail experience inside and outside retail stores.” A 2018 Gartner survey indicated that, by 2020, 46 per cent of retailers planned to deploy either AR or VR solutions to meet customer service experience requirements. Additionally, the technologies behind these solutions have moved 15 to 30 per cent further along the Gartner Hype Cycle over the past 12 months. “The impact of AR or VR in retail can be transformative,” said Karki. “Retailers can use AR as an extension of the brand experience to engage customers in immersive environments and drive revenue. For example, IKEA’s Place app enables customers to virtually ‘place’ IKEA products in their space. Additionally, AR can be used outside the store after a sale to increase customer satisfaction and improve loyalty.”

www.mymobileindia.com

Trendz

Market insight

“The impact of AR or VR in retail can be transformative. Retailers can use AR as an extension of the brand experience to engage customers in immersive environments and drive revenue. Additionally, AR can be used outside the store after a sale to increase customer satisfaction and improve loyalty” – Hanna Karki, Principal Research Analyst, Gartner

Unlock AR and VR’s Full Potential with 5G 5G mobile network technology represents an opportunity to accelerate the adoption of AR and VR in stores. Gartner’s recent 5G enterprise survey indicated that AR/VR applications of 5G attract the highest expectations for becoming drivers of new revenue, across all use cases and respondents. 5G capabilities can support multiple uses cases, such as real-time rendering for immersive video, shorter download and set-up times, and extension of brands and shopping experiences beyond stores. “Gartner expects that the implementation of 5G and AR/VR in stores will transform not only customer engagement but also the entire product management cycle of brands,” said Sylvain Fabre, senior research director at Gartner. “5G can optimize warehouse resources, enhance store traffic analytics and enable beacons that communicate with shoppers’ smartphones.” n team@mymobile.co.in

may 2019 | 47


Trendz

consumer insight

Google Pixel and OnePlus Giving Stiff Competition to Samsung Most of the previous Samsung owners migrated to Google Pixel 3 and OnePlus 6T in Q4 2018. However, both the devices have failed to swing iOS users over to Android, says Counterpoint Research

O

ver one-third of consumers

in terms of disrupting the premium

who bought the Google Pixel

market space at Verizon. Google invested

3 and the OnePlus 6T during

a lot of marketing money during Q4 2018

Q4 2018 were previous

resulting in strong sales of the Google

Samsung owners, according to Counterpoint

Pixel 3 lineup. Over half of all new Pixel

Research’s US Smartphone Churn Tracker. Less than one in five people who bought either device were a previous Apple user. In Q4 2018, Google Pixel accounted for 7.3% of Verizon’s total sales while the OnePlus 6T made up 2.4% of T-Mobile’s total sales. Each device signaled an appetite for more diversity in premium device product lineups from consumers. Despite the initial sales success, the Pixel 3 series has been ineffective in converting a larger share of iPhone users to Android. Conversely, 6T sales have been down Q1 2019 in spite of the strong Q4 2018 start. Speaking about the Pixel smartphones, Jeff Fieldhack, Research Director at Counterpoint Research, said, “The newest Google Pixel lineup was certainly successful

48 | may 2019

MYMOBILE


Elaborating on the OnePlus 6T, Maurice Klaehne, Research Analyst at Counterpoint Research, added, “The OnePlus brand

enthusiasts. Starting with the OnePlus

has been a great disrupter in the industry

One, the brand has promised consumers

and is a well-known brand for many tech

solid performance for a lower price than the

Trendz

Consumer insight

available Samsung and Apple flagships. When the 6T was announced for T-Mobile,

“Google invested a lot of marketing money during Q4 2018 resulting in strong sales of the Google Pixel 3 lineup. Over half of all new Pixel 3 owners came from Samsung. A total of 31% of Pixel 3 sales came from previous Samsung Galaxy S7 owners. The Pixel was built to lead Android innovation and be a device to sway the iOS base over to Android” – Jeff Fieldhack, Research Director, Counterpoint Research 3 owners came from Samsung. A total of 31% of Pixel 3 sales came from previous Samsung Galaxy S7 owners. The Pixel was built to lead Android innovation and be a device to sway the iOS base over to Android. Over 80% of volumes are coming from its Android partners. This is probably seen as a disappointment.”

www.mymobileindia.com

at a sub-US$600 price point, consumers flocked to the device. Many users upgraded their older Samsung J2 Prime and Galaxy S7 phones. In addition, over 70% of previous Apple users had an iPhone 7, iPhone 6, or older. Consumers who have older devices are looking for alternatives to

“The OnePlus brand has been a great disrupter in the industry and is a well-known brand for many tech enthusiasts. Starting with the OnePlus One, the brand has promised consumers solid performance for a lower price than the available Samsung and Apple flagships. When the 6T was announced for T-Mobile, at a subUS$600 price point, consumers flocked to the device” – Maurice Klaehne, Research Analyst, Counterpoint Research

the flagships that cost more than US$800 currently offered.” Klaehne continued, “However, in Q1 2019 we are seeing sales weaken for the device. What made the initial launch of the 6T so successful was the OnePlus brand image. It appealed to tech enthusiasts and a wider general market of consumers who read reviews for the best performance to price comparison. We do not believe the OnePlus 6T will continue to grow in market share in the current sales mix. There is little marketing money spent by the OEM and older Apple and Samsung flagships have been discounted to make a similar value offer which most consumers will gravitate towards.” Lastly, Fieldhack added, “Both the Pixel and 6T devices show that there is room to innovate in the market. While Samsung and Apple are dwarfing others in size, marketing spends, and consumer perception, there are pockets of users that are still interested in alternatives. OEMs looking to disrupt carrier channels can learn from the successes and failures of these two examples. With 5G at our doorstep, there are additional opportunities to stand out in the market and make a compelling value offering for consumers.” n team@mymobile.co.in

may 2019 | 49


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Huawei P30 Pro

A Super-Camera Smartphone with Super Zoom

T

he heat waves

admitting that Huawei P30

have just begun

Pro is the best smartphone

in North India

camera available today in

which will surely

Indian smartphone market,

take the entire region in its

far better than Samsung

grip in days to come and

Galaxy S10+, Apple XS Max

make people sweat. The

and Google Pixel 3 XL, having

same implies for premium

scored 112 on DxOMark. I do

smartphone segment

admit that I am a huge fan

as well with the Huawei

of Google Pixel but, this new

launching P30 Pro making its

smartphone from the stable

immediate competitors like

of Huawei has changed my

Apple, Google and Samsung

perception about camera

sweat and run out of breath.

photography and the dynamic

I do not have any regret in

range it has. A smartphone that is more attractive and mesmerizing at the back than the screen, to make you flaunt wherever you go, catches the attention of the onlookers with just a glance of it. Huawei P30 Pro is one such smartphone that you would love to own. So, before making any decision it is advisable for you to read this review and explore more about this masterpiece.

verdict Looks

10 /10

Cameras

10 /10

Performance

09 /10

Battery

10 /10

Value For Money

10 /10

Breathing Life Super, Astounding Fluidic

Goes a Mile Absolute Worth

OVERALL

PROS Cameras, Design

98%

Cons No 3.5mm Jack

(For detailed specifications, please refer to My Guide)

50 | may 2019

MYMOBILE


Tried & Tested

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Design Huawei has always been focused on design aspects of its recently launched smartphone be it Mate 20 Pro or the newly launched P30 Pro. Like any other flagship premium smartphone, Huawei P30 Pro features 3D glass design engulfed in a metal frame to make it feel solid. With the kind of shimmer it has at the back you could mistook it as a slippery one but, it’s not! The P30 Pro feels much secure in hands in this kind of heat it does not shows any sign of slipperiness.The P30 given to us is known as Breathing Crystal that derives its name from the crystals and corals with hues of white and blue making it one of the best looking smartphones available till now in India. One out of two passengers sitting next to me in Delhi Metro asked me about it just by looking at back of it.The curved corners have well carved out giving it an infinite look. Despite having such a huge size it easily fits into the palm.The front of Huawei P30 Pro has

a 6.47

Leica and Huawei as

inches

well.It does support

FHD display having Dewdrop

Wireless Charging too. Overall, the design makes

colours with wide colour gamut of DCI-P3.The rounded corners and edges make it look infinite while the content

notch with no ear piece this

it stand out among the crowd

is on.The smartphone offers

time. It has been replaced by

and certainly makes you a

19:5:9 aspect ratio, too

Acoustic Display Technology

crowd-puller with its charm.

good for the video content

from which the sound emits

A smartphone which you

to be enjoyed. The screen

like what we saw in Vivo NEX.

would love to flaunt and

resolution is perfect for

The Huawei P30 Pro comes

stare more often at the back

watching videos at 1080p

with in-display fingerprint

than the screen is Huawei

and intensive games too

sensor which is blazing fast

P30 Pro.

and accurate with very less failure rate.The earpiece is

Display

being replaced by the Selfie

The Huawei P30 Pro

lens of 32MP resolution.

holds a 6.47 inches

There’s nothing on the left

FHD OLED display

of the chassis while the right

with Dewdrop notch

holds the volume keys and

having resolution

power button. The bottom

of 2340x1080

of the smartphone holds the

pixels per inch.

SIM tray, speaker grille and

The screen

the Type-C port. The 3.5mm

produces

jack is missing. There are four

16.7

antenna lines on the frame

million

too. The most appealing part of Huawei P30 Pro is its back. With Breathing Crystal colour, it sports the tri-camera set up that bulges out of the body making it uneven to place on a flat surface. Accompanied by LED flash, it has Timeof-Flight (TOF) camera. The back also has branding of

www.mymobileindia.com

may 2019 | 51


Tried & Tested

burntest where we require a higher frame per second. Display is bright, vivid and punchy and won’t be a stress whether you’re in sun or under shade. The P30 Pro does not have the QHD option as the Samsung offers. The display also houses the fingerprint scanner in it having a good and accurate response rate. I have been watching Netflix and Amazon Prime videos on it and it is treat to do so. The huge screen lifts the mood and enhances the viewing experiences as well as playing games, if you are so keen into gaming.

Platform The P30 Pro uses Kirin 980 octa-core processor, Dual NPUs(Neural-network Processing Unit), the two core clocked at 2.6GHz along with two cores at 1.92GHz. Apart from this, the other four cores are running at 1.8GHz. To simplify, the Huawei P30 Pro has the firepower to shine among the latest QS of town. Depending upon the need, the 7nm processor directs the cores to run and achieve the targets. The Huawei P30 Pro runs of Android 9.0 based on EMUI 9.1. The extra layer of skin adds

to further customization of

competitors present out here.

the device making it more

The smartphone is great for

user-friendly. Tough I am not

multi-tasking and can be a

a fan of adding another layer

treat for gaming enthusiasts

of OS but, till now P30 Pro

as the world has taken over by

does not exhibit any kind of

PUBG.P30 Pro is smooth in

lag or non-responsiveness

operation overall but, the skin

tasks. The computing is as

needs bit of more research to

smooth as we can expect

make it even more effective

from a flagship premium

and efficient.

smartphone. The smartphone comes in two RAM and three

Cameras

ROM versions, 6GB/8GB

The sole purpose of Huawei

AND 128GB/256GB/512GB.

P30 Pro rests on its cameras

We’ve got the 8GB variant

and those who have used or

of review along with 256GB

reviewed it can understand.

of ROM. The processing

To begin with, I haven’t

and computing powers of

seen such camera prowess

the P30 Pro matches the

and capabilities in any smartphone till date as I am witnessing with Huawei P30 Pro. Have you ever used a telescope? I am damn sure most of the readers out there have not. P30 Pro could be easily called the smartphone with telescope or a telescope which is also a smartphone.The Huawei P30 Pro uses 3 camera set up from the best makers of optics in this world, Leica. It sports a 40MPSuperSensing Camera, a 20MP Ultra Wide angle camera and an 8MP Telephoto camera at the back.These three cameras merge together to give out such details that you’ve never seen before. I guaranty you; this is the best camera smartphone you will get till now.The P30 Pro can start from 5X and goes upto 50X zoom. The super zoom powers can bring the craters of the moon directly on to your smartphone screen.

52 | may 2019

MYMOBILE


enhancing the viewing and watching experiences. The 10X zoom

50X zoom

Initially, even I did not believe

P30 Pro uses a single selfie

Huawei P30 Prodoes it. The

this, saying this could be the

lens of 32MP with f/2.0. The

smartphone is powered by

company’s marketing gimmick

selfie camera too possesses

a 4,200mAh battery which

but, right from the day when

brilliant capabilities to enjoy.

drains less. It can let you play

I started using P30 Pro it left

Both the daylight and night

PUBG; enjoy video, stream

me awestruck and speechless.

photography can be pleasure

internet, etc. without any

I did click the Full Moon and

on P30 Pro. The Portrait mode

thought of getting drained.

to my amazement, I was able

works well but not as great

The battery lasts a day with

to identify the craters in the

as was the case with Pixel 3.

ease of intensive usage and

moon. The only problem you

Overall, the Huawei P30 Pro

that’s not all, it comes with a

might face is the stabilization

can make you click wonders.

40W SuperCharge technology

if you’re hand holding the

Have you ever seen a camera

that lets it charge completely

device. There’s OIS too which

with 50X zoom and equally

in just 35-40 minutes. The

comes handy while zooming

good on other fronts such as

P30 Pro comes with Wireless

in the distant objects. The

low light photography, that can

Charging as well having Quick

low light photography is an

bring Moon on to

Charge of 15W. A smartphone

absolute pleasure too. The

your table

P30 Pro comes with Ambient Light Sensor, Gyroscope, Compass, Proximity Sensor, Gravity Sensor, Hall Sensor, Infrared Sensor, Colour Temperature Sensor. The Bluetooth is 5.0.

Conclusion The Huawei P30 Pro is a super-camera smartphone

Tried & Tested

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with super-attractive gradient design and a super-battery to support it in its causes. If you have any plans to buy a DSLR then you can consider buying Huawei P30 Pro that not only lets you click super pictures but, also lets you make calls, do social networking and

clarity and detailing of the images are too good to enjoy and share it once. The P30 Pro has AI functions too which helps in quickly adapt according to scenes and suggestions. The macro mode available helps in getting some great close-up shots. There are various other features too such as Monochrome,

then Huawei P30

Slow-motion, HDR, Portrait,

Pro is one such smartphone.

etc. The wide lens makes you

There are a lot more which you

capture some large gatherings

can do with this smartphone

with super features has a

and fits all in just one frame.

camera. Literally speaking,

super battery too.

It can record videos at 1080p

Huawei P30 Pro has some

and can easily go upto 4K

insane features and power to

Features

video recording. You won’t

showcase and will surely make

Apart from all these top notch

see the craters of the moon?

observe any flicker either

you go crazy with its shooting

features, the Huawei P30

Buy a P30 Pro. Do you want

while shooting due to EIS

powers. I was left completely

Pro has IP68 certification as

to zoom in 50 times into an

and OIS.There are a lot more

left awestruck with P30

well so that it can remain safe

object? Get a P30 Pro. All you

to talk about the camera

Pro with its mind boggling

from dust, splash and even

need is Rs 71,990 to own

capabilities of P30 Pro but,

photography.

under the water. You can take

this camera beast which can

it wherever you want it to be;

undoubtedly compete with

in a pool, out in camp, etc.

Galaxy S10+ and Apple XS Max. n haider@mymobile.co.in

less is more. I can assure you that you won’t find any

Battery

better smartphone camera

Being a beast needs a huge

it does support Dolby Atmos

till date.Similarly, the Huawei

firepower to sustain and

features as well that helps in

www.mymobileindia.com

numerous other things of a smartphone. Do you wish to

may 2019 | 53


Tried & Tested

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Motorola One Neat and Efficient Smartphone

O

ne such

them looks very similar to each

very stylish with the Motorola

touchscreen. The screen space

technology

if size of the phone not to be

logo on the sensor which is

available provides comfortable

company which

taken into account. Motorola

quick in response. At the

experience of viewing any

has witnessed

one is holding a very basic

front lies the 5.9 inch screen

media or viewing documents,

the process of modernization

yet bold looks with unicolor

with a wide notch holding

playing games etc. and this

and technological innovations,

for the body not going by

selfie camera sensor also a

advantage is due to the aspect

adapted to those changes

mixing two colors or sporting

front LED flash. At the top

ratio of the screen which is

and contributed to modern

nano dots for color patters to

of the phone lies a 3.5mm

19:9 Max vision. The colors

form of communication is

appear. The sample which we

headphone jack whereas at the

produced on screen are

Motorola. Motorola has made

got was of color black. The

bottom lies Type-C USB port,

bright, vivid and punchy. The

a long journey and since its

phone is very easy to hold and

a microphone and a speaker.

display has HD+ resolution

entry into smartphone section

operate and it because of the

The left side of the phone is

of 720x1520 pixels and

the company has always kept

compact body size with curvy

holding the SIM tray capable

287ppidensity. The screen

its customers satisfied with

edges and light weight of the

of holding two SIM cards and

protection is trusted with 2.5D

various ranges of smartphones

phone. The material used for

a microSD card at the same

Corning Gorilla Glass.

due to its durability,

composing the body structure

time. At the right side lies the

affordability and various such

is hard plastic. The rear panel

power button and the volume

Platform

reasons. The smartphone

of the phone holds shiny mirror

rockers.

The OS chosen for the new

to be reviewed here in this

look which looks good and

review is the latest launch

prone to smudges. The rear

Display

of the company given the

panel holds less bulgy dual

The new Motorola one has a

OS upgrades.The new

name Motorola One. So let’s

sensors which is a new change

display size of 5.9 inch with

Motorola one has Qualcomm

check out what new the latest

which Motorola has adopted.

the display technology being

Snapdragon 625 SoC

Motorola one has to offer.

The fingerprint sensor looks

of LTPS IPS LCD capacitive

processor with 2.0GHz. The

Design

Motorola one is the Android 9.0 Pie with latest Android

processor is very efficient in handling multitasking which

One should not

we got to see while we tested

confuse Motorola

the processor. The processor

one with Motorola

surely has lots of power to

one Power because both of

54 | may 2019

MYMOBILE


Tried & Tested

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handle any task thrown

which you want to capture

phones of similar range.

to last long and similarly

at it and it has impressive

and the Motorola one also has

The night shots looks kind

the new Motorola One has

capability in handling the

same unique way of involving

of dull because of the color

impressive battery power

games with slight degradation

the camera frame. The new

temperature and there are

which is of 3,000mAh. The

in the graphic quality. The

Motorola one has dual rear

some graining effects which

battery power of the phone

phone do seems to acquire

sensor with the primary

could be noticed in the night

easily takes you throughout

some trace of heat while

sensor being of 13MP with

shots. The selfie camera is of

the day entertaining you to the

playing big games and

an aperture of f/2.0 whereas

8MP with an aperture of f/2.2

fullest. The battery charging

operating big applications.

the secondary sensor is of

and has a bonus point which

speed is also very impressive

But the heating is just for

2MP with an aperture of

is that is being accompanied

and thanks to the type-C port

some seconds which shortly

f/2.4. The daylight shots are

by front LED flash which

which acts as catalysis to

gets normalized when the

very impressive with details

allows to capture selfies easily

boost the charging speed and

processor together with the

tightly intact and at the same

at night. The selfies captured

this boost is provided by 15W

power of RAM comes into

time maintained the perfect

at daytime are very clear and

Turbo Power charger.

action. The RAM size of the

color temperature. The

crisp with high details. The

phone is of 4GB which under

images captured at night were

same issue which we found

Conclusion

its price range is the top

good but not of impressive

in the rear camera is evident

Motorola One could be termed

RAM size which you could

quality which we see in other

in selfie camera as well which

as the predecessor to its

is that the selfies captured at

previous model Motorola One

night without the flash looks

Power. The Motorola One has some fire power to shine

get. The RAM backs every

verdict

process and the device does not seem to take heavy load of

Looks

any application. The internal

Decent

09 /10

dull. There are various modes to choose like portrait mode,

amongst the heavily crowded

storage of the phone is of

Cameras

09 /10

cinemagraphs, panorama etc.

budget segment smartphones

Overall it could be said that

such as near stock Android

the cameras are very average

performance, efficient

of the Motorola one which

Snapdragon processor and

might work as disadvantage.

ample amount of RAM to

64GB which can be expanded with the help of microSD card and the advantage of Motorola one in terms of storage is that it provides different tray to place the SDcard allowing the users to use two SIM cards at

Did Well

Performance In Sync

09 /10

Battery

09 /10

Value For Money

09 /10

Goes a Day Good Buy

OVERALL

90%

the same time.

Cameras The peculiar thing which

PROS

one can easily notice in the

RAM, Processor

cameras of Motorola phones is that they have more near close up of the subject/object

Cons Lacks Resolution

(For detailed specifications, please refer to My Guide)

www.mymobileindia.com

The sound quality of the

compute the daily needs as

phone is quite good as well

well as the extensive gaming

as the phone has Dolby Audio

too. Surprisingly, the battery

feature and the two grilles

lasted a day of moderate

transmit quite high sound

usage despite being less on

frequency.

paper. The Type-C is an added

Battery

advantage to Motorola One. Cameras did well on most

One very interesting quality of

of the fronts and you will be

Motorola phones is that their

pleased with its outputs. n

battery power and the ability

haider@mymobile.co.in

may 2019 | 55


Tried & Tested

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TECNO Camon i4

Plenty to Cheer along with Three Rear Cameras under 10K

T

he availability of

recently it has added another

phone is carved out of plastic

camera sensor in one frame

smartphones in

new smartphone in this section

making the phone very light in

and just below the frame lies

one specific range

which goes by the name

weight allowing easy carrying

the dual tone LED flash. The

is quite evident

TECNO Camon i4. In this

around and usage for long

glossy rear panel looks very

in the Indian smartphone

review of ours we will look into

time. The attractive quotient

pretty but it is highly prone to

market when you look into the

details about the specifications

lies at the rear panel where

smudges as it attracts lots of

number of diverse range of

of the new Camon i4 and will

there are micro dots reflecting

smudges. The front fascia of

brands which it carries. Yes, we

see that it possesses the power

the light fallen in VIBGYOR.

the phone is dominated by the

are talking about none other

to take on other smartphones

The fingerprint sensor have

screen and the company has

than the budget range section

in same range or not.

not been given shiny finish

tried to give a full view display

which makes the sensor very

feel by adopting the Waterdrop

which is the highly targeted

56 | may 2019

section from all smartphone

Design

fit for the fingers to be placed

notch which holds the selfie

companies. TECNO since its

The new Camon i4 is holding

on and the fingerprint sensor

camera. At the left side of the

arrival majorly concentrated

a bold shiny look which seems

is very quick in response. The

phone lies the SIM tray and

on budget range section and

very classy. The body of the

rear panel also holds triple

attached with the frame there

MYMOBILE


is a different slot for microSD

the new Camon i4 managed

internal storage of the phone

card whereas at the right side

to stood up well to every

is of 32GB and can be further

Battery

lies the power button and the

task be it multi-tasking,

expanded with the help of

The new Camon i4 has

volume rockers. The top side

editing images or document

microSD card. Overall the

battery power of 3,500mAh.

of the phone is completely

or switching in between

performance is good moderate

The battery power of the

blank and at the bottom lies

applications. The phone lies

use.

new Camon i4 keeps you

a speaker grille, micro USB

in the budget range section

port and a 3.5mm headphone

of smartphones in the market

Cameras

jack.

and having such a good

The new Camon i4 has

slow when the phone is used

processor is an advantage

something really interesting

moderately and is able to last

Display

Tried & Tested

burntest

entertained throughout the day. The discharging speed is

point to compete with other

to drive attention of people

one single day with just one

Everybody wants to utilize

smartphones. The variant

which is the cameras present

time charging. The charging

their modern notion of leisure

of Camon i4 which we got

on the phone. The phone

speed of the phone is just

and keeping the modern/

to review has 2GB of RAM.

has tripe rear cameras and

above the normal charging

post-modern idea of leisure

There are other variants s

the presence of the three

speed and it takes some hours

TECNO has implemented

well with different RAM and

cameras on the body of the

to completely charge up the

the idea of watching leisurely

ROM power. The presence

phone gets lot of attention

phone.

and comfortably by adapting

of 2GB of RAM is good for

and while testing it in public

the latest trend of Waterdrop

moderate work as the phone

places it did created curiosity

notch to offer more screen

highlighted that it is difficult

amongst the people. The

space. The screen space of

for it to run big applications

primary sensor is of 13MP, the

the phone is of 6.2 inches

and games of high quality. The

secondary sensor is of 8MP

with an aspect ratio of 19:5:9

RAM supports the processor

whereas the tertiary sensor is

which is giving wide viewing

for moderate works with no

of 2MP. The camera sensor

angles. The display type is IPS

issue but when we tried to

has physical aperture of f/1.8.

LCD capacitive touchscreen

test it limits the phone does

The rear camera sensors

with screen resolution of

showed up some issues like

were very good in capturing

720x1520 pixels and 271 ppi

heating, and taking time to

minute details, colors and

density. The colors are bright

switch in between apps. The

maintaining the right amount

and punchy, and if brightness is adjusted to the full, the screen becomes visible under sunlight.

verdict 09 /10

day time were god and at night

Cameras

09 /10

down a bit as we found some

Performance

09 /10

Attractive Plenty to Enjoy

The new Camon i4 has the

Smooth

9.0(Pie).A budget phone should have a good processor to handle the various tasks

The images captured at the

Looks

Platform latest OS which is Android

of brightness in the pictures.

Battery

08 /10

Value For Money

10 /10

Lasts a Day Worth It

OVERALL

90%

the quality of the images goes graining effect in the images. The selfie camera is of 16MP

Conclusion

with an aperture of f/2.0.

TECNO Camon i4 has a

The selfie camera captures

unique proposition to attract

clear and well detailed selfies

buyers in large numbers, i.e,

but it does not truly stands

it houses 3 cameras at the

out to have the real ability of

back priced strategically at

power of any phone which

16MP. According to me the

Rs 9,599. It comes in three

matters the most to any

selfie camera is of average

RAM/ROM combinations of

customer and Camon i4 has

quality when compared to

2GB, 3GB and 4GB. The

other phones within same

market has a new competition

price range. There are various

in the form of Camon i4 and

shooting modes present like

for the camera-driven buyers,

continuous shooting, HDR

a choice. n

because it is the working

a quite good processor which

PROS

handles the tasks. While

Triple Rear Cameras

testing the MediaTek Helio A22 Quad core processor of 2GHz and Cortex A53 of

Cons Screen Resolution

(For detailed specifications, please refer to My Guide)

www.mymobileindia.com

mode.

team@mymobile.co.in

may 2019 | 57


Tried & Tested

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Xolo Era 5X

Cameras make it Stand among Competition

I

f a technology which has

of communication to the

and surviving in such tough

on display. The phone has

witnessed rapid change

daily needs of our life and

competition requires the

compact body size which

and growth within the

every smartphone company

intellect to be able to adjust

is comfortable to hold and

last decade is mobile

tries to capture a good space

to the demand of the market.

operate and fits the palm

technology. The smartphones

within smartphone market.

Xolo is one such company

quite comfortably. The body

has evolved from just a means

In Indian smartphone market

which has not been able

composition is of plastic and

there is boom of smartphones

to grab the limelight of the

has reasonable body weight to

market in its past years is all

carry around comfortably. At

prepared to get in the talks

front lies the 5.7 inch display

once again with its recent

and above the display lies

smartphone launches. The

the erapice, selfie camera

company has launched its

and front LED flash. The

previous smartphones under

rear side of the phone has

the series which

is accompanied by LED flash.

it runs

Fingerprint sensor lies at

like Era

the rear side as well quick in

series,

response and in middle of

Black

the rear panel lies the brand

Series,

name. The speakers of the

and Q

phone are also present at

series. The

the rear side. At the top side

company

of the phone lies a 3.5mm

is making

headphone jack whereas at

comeback

the bottom of the phone lies

under the

micro USB port. At the left

budget range

side of the phone lies the SIM

section with the

tray capable of holding two

launch of Xolo

SIM cards and a microSD

Era 5X which

card at the same time. To the

comes under the

right lies the power button

Era series. We will

and the volume rockers. The

be reviewing the

company has chosen very old

new Era 5X and

school look for theXolo Era 5X

will see what all

which does not look appealing

new Xolo has under

when compared to phones of

its bag to gain the

current time.

attention of the users.

Design

58 | may 2019

single camera sensor which

Display Xolo Era 5X has a display

The new Xolo Era 5X

size of 5.7 inches IPS LCD

holds very basic looks

Capacitive touch screen

and design not following

with screen resolution of

the latest trend of notch

720x1440 pixels and 282

MYMOBILE


ppi pixel density. The phone

some big games with high

phone is of 32GB which you

has standard display size

requirements. The processor

can choose to expand by using

which just not allow spacious

keeps the phone mostly under

microSD card.

screen but also enhances

the check and prevents from

the handling of the phone

overheating but on some

Cameras

because it fits the hand

occasions like using big

Xolo Era 5X has single rear

quite easily minimizing the

applications or playing games

camera sensor which is quite

chance of falling. The colors

continuously leads to heating

surprising to see in the phones

reproduced are vivid and

of the device which could be

of present time when the

punchy. The phone offers

felt quite easily because of

companies are trying to lure

wide viewing angles and this

the plastic body of the phone.

the users with dual, triple

is due to the 18:9 aspect ratio

The work efficiency of the

cameras. The rear sensor

of the phone. The screen is

processor is made possible by

is of 13 MP with AI Photo

protected from damage with

the 3GB RAM of the phone

Studio mode. The rear camera

the help of Corning Gorilla

which under budget range is

has an aperture of f/2.0 and

Glass 3.

quite effective and to have

has HDR mode enabled as

feature to attract the users.

well. The images captured

The internal storage of the

are of average quality not

Platform The new Xolo Era 5X is

verdict

running on the OS version Android 8.1 Oreo.The new Xolo Era 5X is powered by MediaTekHelio A22 quad-core processor with 2GHz, Cortex A53. The processor holds all the requirements to handle multi-tasking, game playing with ease. We tested the processor by running various apps at a same time and using them simultaneously and the

Looks

08 /10

Basic

that much of detailing and crispness. There are traces of some graining effects as well when we tried to

08 /10

increase the resolution also

Performance

08 /10

of control while increasing

Battery

07 /10

Value For Money

07 /10

Cameras

Stand Out Good

For Moderate Usage Can be Considered

OVERALL

the focus seems to go out the resolution. The images captured at night from the rear sensor are very average as well. The selfie camera is of

76%

13MP but the results were not very satisfying as the selfies

phone did not seem to get

captured. The selfies captured

worked up from these tasks.

at daytime are good with some

The device has PowerVR

level of detailing. The front

GE8300 graphics which allows to enjoy games in high definition but the graphics goes down a bit when you play

PROS Cameras

Cons Competition

(For detailed specifications, please refer to My Guide)

www.mymobileindia.com

LED flash allows to takeselfies clearly at night and the quality is not that much impressive when compared to phones of

Tried & Tested

burntest

similar price range.

Battery The phone has battery power of 3,000mAh with AI technology making the consumption of the phone very precise in terms of drawing power and not allowing too much consumption of the battery from random apps. The battery lasts throughout the day with normal usage of the phone. The charging speed of the phone is moderate and charges the phone within some hours.

Conclusion The Xolo Era 5Xhas some basic features for day to day tasks with Android 8.0 and moderate battery life. The new smartphone from Xolo focuses mainly on camera with both the lenses having resolution of 13MP giving decent ot good outputs within the price bracket.The MediaTekSoC manages the phone very well. Priced at Rs 7,499, Xolo Era 5X has tough task ahead when compared to Xiaomi for the online buyers but, can prove vital in rural areas via offline. n team@mymobile.co.in

may 2019 | 59


Tried & Tested

burntest

Jabra Evolve 65t An all-round performer but pricey

D

enmark-based

for business use as they

they can be carried anywhere

charging on the back of each

audio equipment

come with 4-microphone

very easily in a bag. There

earbud. The right earbud can

maker Jabra

professional sound support.

are two extra pairs of Silicon

be used on its own while the

has come up

The four microphones allow

rubber eartips of different

left one cannot. What’s more,

with Evolve 65t true wireless

the earbuds to deliver high call

sizes, a Bluetooth adapter

the Evolve 65t true wireless

earbuds in India. The company

quality with a frequency range

and a charging cable inside

in-ear headphones come with

claims that this is the world’s

of 100Hz to 10kHz. The Jabra

the pack. A separate pocket

an IP55 rating for dust and

first wireless earbud which is

Evolve 65t comes with a price

is there in the zipped pouch

water resistance.

UC (Unified Communications)

tag of Rs 39,440. Here’s a

to keep the dongle safe. The

certified. The UC certification

review of the device that how it

things are minutely designed

Performance

makes the earbuds suitable

performed on key parameters.

in such a way that they can be

To begin using Jabra Evolve

packed very easily inside the

65t, you first need to plug in

pouch.

the earbuds inside the ear

Design

60 | may 2019

The earbuds have a

canal. The right position of

If you look at the design

compact and strong built

the earbuds is identified when

part, the Evolve 65t earbuds

and tight design. They

the microphone is pointing

come packed inside a small

come equipped with four

towards the mouth. They

charging case which further

microphones – two on the

do not fall off on tilting or

comes inside a small black-

front sides of each one – with

shaking the head. Once it is

coloured pouch having a

ambient noise-cancellation

done, pair the earbuds and

zip and a hanging loop. The

technology. There is a small

for that just long press the

entire setup of protective case

circular vent for speaker

right earbud button first for a

keeps the earbuds safe and

and two circular points for

few seconds till the blinking

MYMOBILE


Tried & Tested

burntest light changes from green to blue. As soon as it turns to blue, the right earbud will get connected. Repeat the same process for the left one, only that it requires the light to turn green and that too will get connected. Similarly, in order to switch off the earbuds, you have to keep long pressing the earbuds buttons till they blink multiple times in red which usually takes 3-4 seconds. Usually, they turn on automatically as soon as you take out the earbuds from the charging case. One tap on the right earbud while the music is playing pauses the track; another tap begins playing it again. The music automatically gets paused as soon as one headset is out of ear. You can increase or decrease the volume with

enough to be used indoors as well as outdoors.

the help of the two super-

Functionalities

range of the Jabra Evolve

Conclusion

small raised buttons on the

The earbuds come with

65t is about 10 metres and

The Jabra Evolve 65t

left earbud. Separately, you

passive noise cancellation and

beyond that the connectivity

delivered on all the

can use your smartphone

the frequency range of both

starts breaking off. This

parameters that one looks

to increase or decrease the

the earbuds is between 100Hz

is in accordance with the

for in a set of premium

volume and change the tracks.

to 10kHz while the bandwidth

company’s claim. Up to 8

earbuds- all round sound

The left earbud buttons,

range is between 100Hz and

devices can be paired to the

quality, strong Bluetooth

apart from increasing and

8kHz. The earbuds house

true wireless earbuds.

connectivity and fast

decreasing the volume, can

speakers of 6.0 x 5.1 mm

also be used to skip to the

dimensions with a bandwidth

Battery

next track and the previous

range of 20Hz to 20kHz in

As claimed, the Evolve 65t

professional’s handiness of

track when you press and hold

music mode and 100Hz to

gives a battery backup of up

being on the move. However,

them.

10kHz in conference mode.

to 15 hours with the charging

what disappoints one and all is

The Jabra Evolve 65t

case and 5 hours on a single

its hefty price which will make

The sound output and

charging. Thanks to the Jabra 370 dongle, it adds to the

quality of the earbuds is

runs on Bluetooth v5.0

charge. The battery backup of

you think twice and thrice

undoubtedly flawless. There is

and has got voice assistant

the earbuds is about 4 hours

before going for it. Besides,

no distortion at all, even at full

support for Amazon Alexa,

and to charge them, you just

we must recommend you to

volumes. The mids and highs

Siri and Google Assistant.

need to keep them in the case.

use the Jabra Evolve 65t at a

are perfect. Even it’s quite

However, I didn’t delve deep

Within 10 minutes of keeping

safe place rather than walking

good in the bass department,

into the functionalities and

the battery-drained earbuds in

on a crowded street, as it’s

although it’s up to one’s

technicalities of these voice

the case, they were charged to

quite expensive to take such

choice whether s/he likes it or

assistants.

40 per cent during the review,

a risk. n ramesh@mymobile.co.in

not. I found the earbuds loud

The effective Bluetooth

www.mymobileindia.com

which is quite impressive.

may 2019 | 61


Guest Column

by Invitation

Vertical Videos Are Going to be the Next New Thing If the horizontal videos are a stage, vertical videos are spotlight

By Parveen Singhal

G

o 10 years back in time, and

and online attention span has decreased by

And it’d be wrong to say vertical videos are

you’d see people who held

a colossal margin. They do not even have

future when we’re witnessing the rise of

their camera vertically to

time to rotate their phone to consume the

the new vertical platforms every single day.

record the videos were getting

content. The world is shrinking at a great

Vertical videos are not the future, they are

trolled and humiliated. The vertical angle

pace, everyone wants to catch up with

a beautiful present. Even the traditional -

had nothing to offer, so it was a major turn

everything and hence, they want to focus

landscape (horizontal) videos platforms

off for the spectators. But guess what? It

only on the main subject and that’s our

like YouTube, Vimeo and Facebook are also

turns out the thought is changing and people

spotlight.

seeing the surge in more and more vertical

are opening up the horizon of their minds

From detailed and in-depth reporting to

and are growing more acceptive towards the

quick listicles - we’ve now arrived in the era

vertical screen.

of micro-content consumption.

People are getting busier in their lives

It’s the time we accept vertical videos.

video uploads and consumption in their space. The trends still show vertical videos as the ‘new thing’ as far as micro-content


by invitation

consumption is concerned. But, the

checked out social media notifications

massive success of Snapchat and IGTV

in horizontal format? No, right. Then

“Vertical videos are the two most recent examples in front are not the future, they are of us that speak otherwise. a beautiful present. Even The world is catching up everything the traditional - landscape on mobile: We cannot deny that smartphones have become an (horizontal) videos platforms like integral part of our lives. Whether YouTube, Vimeo and Facebook are we’re reading the newspaper, also seeing the surge in more listening to the radio, watching television, or commuting to work; and more vertical video uploads we’re always on the phone. We can and consumption in their go a day without brushing our teeth space” but millennial generation can’t stand n

why does watching the vertical videos seem unnatural to you? Maybe it’s because we’re already too late to be introduced to vertical videos. The most recent study shows - 94% user hold their mobile phones vertically when they are consuming content. Vertical is more user-friendly - mainly because the vertical screen focuses on the major subject. Take Instagram stories for an example. • Brands are now telling their stories vertical:

more than a few hours without their world in just one-click.

mobile phones. Thanks to FOMO (fear

Marketers are now spending more of

No skill set required: To create meaningful

their video budgets on vertical content.

Millennials are a generation of the

content using the desktop or laptop,

The reason is simple, the vertical puts

vertical screen. The top sites around

one needs to have a certain skill set -

their products in the center at the same

the world that were driving the majority

but that’s not the case with our mobile

time it highlights what matters the

of their traffic via desktop have evidently

phones. It’d not be surprising at all to

most.

seen the numbers fall. They realize

see the world without laptops in the next

desktop generation is fading away and

decade.

of missing out).

n

In this era of the smartphone when our phones are filled with everything vertical,

No crew required: All you need is a

it took us some time to realize videos can

are getting used to doing everything on

camera phone and content idea to shoot

be vertical too. But it’s never too late. We’re

their smartphone itself.

it vertical and share your views with the

humans, we change, we adapt. I (or We)

world. No crew, no camera angles is

believe in 2020, vertical videos would

needed.

be the new horizontal videos and it’d be

interestingly, at the same time, people

n

Anytime, Anywhere and Anyone: What

n

makes the vertical videos more exciting is the mobility of it. At any given time, you

Cost efficient: Vertical videos are cost-

no shocker to see all of the internet video

efficient. One can literally shoot them

platforms evolve into according to the size

at zero budget.

of our screens.n

n

can take the mobile out of your pocket and start consuming content anywhere and everywhere. It is fascinating how

Social networks are vertical: Have

n

anyone can also use the same device

you ever surfed the internet on your

to create content and share it with the

smartphone in landscape mode, or ever

www.mymobileindia.com

The author is Co-Founder and CCO, CatchUp, a social infotainment platform.

may 2019 | 63


face to face

In Conversation

“Anker aims to bridge the gap between affordability and quality” New-age technology brand Anker Innovations is creating a league of its own with diverse portfolio of products from chargers and Bluetooth speakers to headphones and handset accessories. It is also into offering smart home solutions besides providing smart car experience. The US-based company, which makes products under different subbrands, has some big plans for India market. Ramesh Kumar Raja caught up with Gopal Jeyaraj, Head – India and SAARC, Anker Innovations, to know more about the company, its offerings and strategy to be a dominant player in its segment. Excerpts: How’s the brand Anker positioned itself

accessories along with IoT landscape

in a hyper-competitive market like India

gaining popularity.

which is already dominated by products

64 | may 2019

markets, in a very short span of time. How are your products gaining traction in the

from other countries apart from the Indian

Anker offers a wide range of products,

market under different sub-brands? Anker

ones? Being the pioneers of delivering

from Bluetooth speakers and headphones

Innovations is the blanket brand which

power technology, our market presence

to handset accessories and computer

houses its sub-brands of Soundcore,

across the globe is immense and well

peripherals. Which among them is a

Eufy and Nebuala. To aid our consumers

established. With our own developed

dominant vertical for Anker Innovations?

in experiencing the life of comfort and

charging technologies, Anker’s exclusivity

Creating life-changing smart solutions

ease in different ways, Soundcore, Eufy

in the domain is unparalleled and truly

to integrate into the daily routines, we

and Nebula were introduced to meet the

distinct. Continuing to leverage our

are driven to make our consumers’ lives

lifestyle needs of the consumers. Well, the

philosophy in the Indian scenario as well,

as mobile as possible. We have five

placement of these brands in the market as

we aim to deliver a highly dependable and

sub-brands under the umbrella brand

independent brands is gradually grabbing

durable technology experience, retaining

of Anker. Each sub-brand inspires to

eyeballs and we are employing separate

our quality threshold. We just don’t want to

provide a smarter experience for users

channels to build these brands meant

earn profits from our customers; we want

to live seamlessly and effortlessly. We

for specific purposes. Accompanied by

to gain their genuine respect by selling an

cater to provide excellent charging

our innovative technology, we are sure to

experience through our advanced range

(Anker) and smarter audio (Soundcore)

remain ahead of our competitors.

of products offering smarter solutions for

capabilities, impeccable cinematic

you to have an enhanced life experience.

experience (Nebula) along with smarter

Which are the areas from where maximum

India, no doubt, is buzzing with heavy

home appliances (Eufy) and smart car

demand is coming for the Anker products in

traffic on smart technology front, and

experience (Roav).Our dominant verticals

India? India presents itself with massive

we are aware about the boom that has

are Anker and Soundcore, with the well-

technology driven opportunities owing to an

accompanied the surge of smartphone

entrenched goodwill set in the Indian

ever-increasing demand for smartphones

MYMOBILE


face to face and its accessories. For us, our demand

Having said that, we have a very balanced

to absorb. Our well-established distribution

is pan India with major receptivity being

online/offline model.

channels and support partners too are

experienced from the South and the North

chosen, with careful assessment.

markets. With our cutting-edge innovations

What is your approach to the “after sales

and quality technology, our aim is to bridge

service” which remains an issue for the

Anker is said to be very aggressive for

the gap between affordability and quality,

majority of electronics companies? After sales

Indian market and also plans to open its own

making Anker Innovations as the most

service is as integral as the purchase of the

experience zones. Can you please tell us

preferred brand. Our strategy is to have as

product and we sincerely believe it needs

about your outreach and investment plans for

many retail counters as possible to boost

to be given utmost importance. We believe

India? Anker is all invested in consolidating

its visibility and presence.

in delivering an experience – a holistic

its presence in India. In sync with the

one at that - from designing our products

same, we plan to introduce our experience

Anker has expanded its business to a number

to selling it and subsequently attending

zones by the end of 2019. The experience

of countries. How has been the experience

to all their maintenance requirements.

zones shall be a one stop shop for the brand

so far and what are your expectations from

Anker Innovations, bringing the first-hand

different global markets? Our presence

impressions to all our consumers. This “Our presence discussion is still in a very nascent can be acknowledged in more 70 countries with the US, Middle stage, so it’s difficult to fine tune than 70 countries with the US, Middle East and China being our primary the details further. East and China being our primary regions. We are reckoned as the leading charging innovators in the Please throw some light on R&D regions. We are reckoned as the leading US. With our company moving and innovation at Anker and charging innovators in the US. With our ahead from primary products your association with Amazon company moving ahead from primary such as charging cables and for Alexa-enabled devices? products such as charging cables and power banks and venturing into Anker is R&D driven company, power banks and venturing into audio audio and speaker segment, our we invest heavily in R&D and the product profile is expanding and so result is our quality driven products. and speaker segment, our product is our region profile. Our experience Our association with Amazon is very profile is expanding and so is in the industry has enabled us to strike strong and we have strong product lineups our region profile” can be acknowledged in more than

a receptive chord with our customers,

for Alexa enabled devices. We have already

pulling them toward our distinct brand

launched Eufy Genie Alexa speaker in

value. We know the scope is expansive and

With the scenario changing, now buyers

India through Amazon and we also will

our presence is surely going to penetrate

are conscious of buying a durable product

be launching Alexa-enabled car charger

the global markets with online and offline

rather than a cheaper one and we as a brand

soon.

modules.

are a testimony to their expectations. Fewer after sale experiences are an affirmation

The emergence of IoT has opened a

Online or offline – which platform yields

of our quality driven products put together

new avenue of growth for many tech

maximum revenue for Anker? Both platforms

with utmost technical care and perfection.

companies. Is Anker leveraging this trend?

are designed to boost our visibility and

Our efficient counter replacement warranty

Our sub brand – Eufy, is the manifestation

viability across the market. We support the

sets us truly apart from our competitors

of IoT, known for delivering smarter

benefits accruing from both the platforms

with our global RMA being extremely low.

solutions with the aim to maximize home

and are conscious about the righteousness

comfort. We have certainly leveraged

that needs to be maintained while using

There is a parallel grey market in India thriving

on IoT by building smart home devices

these channels. Our immediate interest is

on counterfeit accessories and devices.

and appliances to empower smarter life

to harness the offline markets by pushing for

How do you deal with them? Presence of

experience. Our robotic vaccum cleaner is

ample retail outlets and stores. Currently,

counterfeit products is an omnipresent

another IoT-based product meant to make

our large brick and mortar retail stores

scenario assailing the market of genuine

your life easier. Undoubtedly, we are much

are already present in the Middle Eastern

products. Getting clawed by duplicity and

ahead of the trend and have many such

markets. Our motivation to actively engage

deception posed by counterfeit goods may

future products in pipeline, which support

in online platforms is not very encouraging

not be an easy task as Anker’s premium

the same. n

due to not so reliable verification issues.

make is next to impossible for counterfeit

www.mymobileindia.com

ramesh@mymobile.co.in

may 2019 | 65


Guest Column

by Invitation

Voice AI Will Change How We Interact with Technology By Vikarm Kumar

I

n merely a few years, the utility of voice-

to nonverbal user directions. Insightful

interfaces. The pathway shaped by current

powered technologies has unfolded

interfaces connect the recent innovations in

impacts in AI-development has given way

from simple voice instructions to a

human-focused design systems with cutting

for unprecedented development in GPS and

whole ecosystem of applications and

edge tech, for example, conversational

mobile tracking industry.

interaction platforms. Today, notably every

voice, auditory analytics, computer vision,

As far as in-vehicle experiences are

individual with a smartphone or laptop is

augmented virtual reality. When operating in

concerned, numerous drivers are already

encountering some kind of relationship with

accord, these capabilities and systems are

accessing GPS, traffic reports, and weather

voice technology and more. Perhaps you

changing the process in which we connect

reports. However, the interest for greater

utilized ‘Ok Google’ to find a way towards

with data, machines, and one another.

connectivity from customers has prompted

a new restaurant or have requested ‘Siri’ to

There is trust that works into this as well,

constant endeavours for development.

alert you about an upcoming appointment

and several organizations are in the pathway

Organizations are now putting resources

with your doctor. Last year Google released

of battling it out to offer smarter gadgets

intensely in creating advanced GPS tracking

another Android application – ‘Voice

one prefers for their personal or commercial

frameworks.

Access’, which assists individuals with

use.Furthermore, as a user, you too need

mobility and motor disabilities to regulate

to believe that the outcome you get from

their devices.

n

Precise Tracking

your AI-based gadgets is precise because

Voice AI nowadays can interconnect

Amazon’s Alexa, Apple’s Siri, Microsoft’s

it takes into consideration proficiency as

GPS location functions, enabling the

Cortana, Google’s Assistant - all these are

opposed to causing chaos by providing you

framework to locate users to give timely and

systems by which big brands are putting

with the name of the best hotel two cities

precise tracking administration. On getting

resources into voice AI innovation. From

over if needed.

permission from the caller, the caller’s

the mobile devices to smart homes, there are various utilizations of this tech. AI-based voice technology is gradual;

AI is Evolving GPS and Mobile Tracking System

location details can be received in different ways. Thus, with such AI assistants, you can track your family, friends, and employees

however, definitely transmutes how we

The development of voice AI intensely

due to their real-time tracking capability.

interact with our gadgets, empowering us

impacts the eventual fate of in-vehicle

The devices empower you to keep your loved

to perform distinctive undertakings. Andrew Yan-Tak Ng, a Chinese English computer scientist and entrepreneur, has anticipated that by 2022 voicebased technology industry is proposed to quadruple in revenue.

Voice Assistant Landscape AI-powered voice assistants can respond

66 | may 2019

MYMOBILE


ones and valuables both secure. n

Prevent Fatalities

Voice AI Surgency We’ve just started to contemplate the

to complete tasks. Seeing autonomous vehicles as a reality, with a foreseen quantity of 10

The AI voice assistant can prevent

million road-ready by 2020 - according to

drivers from taking their eyes off the road.

Business Insider, integration of fleet and AI

Several modern vehicles are using

technology is on continuous revolution.

“Amazon’s Alexa, Apple’s Siri, AI-powered response frameworks. Microsoft’s Cortana, Google’s These technologies control driving Assistant - all these are systems behaviour and distinguish lane deviation and inconsistent vehicle by which big brands are putting movements. resources into voice AI innovation. From the mobile devices to Perform Basic Jobs However, the use case of AI smart homes, there are assistance goes past that. A really various utilizations of consistent and proficient voice AI this tech” can help them in performing these n

Comprehensive integration of IoT nowadays is no doubt enabling drivers, gadgets, automobiles, and assets to work concurrently by cross-sharing significant information. What this implies for drivers is quicker and progressively powerful user-experience with smart assistants. Regardless of whether it is to receive or send data, or oversee fleets, all functionalities of gadgets are improving with AI emergence.

undertakings as well. So to sum up,

forms in which voice AI is going to

Henceforth, AI connectivity determines

whether it is finding an incredible lunch

impact interactions between technology

that voice command incorporation to

spot, tracking the vehicle, looking into

and controlling our vehicles in the years

vehicles is going to be the ratified model

directions, or understanding why the check

to come. Both software and hardware

in years to come. n

engine light turned on, we need innovation

enhancements are quickly improving the

to enable us to perform more while we’re

capacity of gadgets to get on and recognize

busy in driving. For all this to become a

the human language, enabling devices

reality - Voice AI is the principal element

to become precise at foreseeing human

enabling car owners to do all that.

behaviour and adapt in offering methods

www.mymobileindia.com

Guest Column

by invitation

The author is Founder and CEO, Letstrack, a global real time instant messaging and tracking app for smartphones, tracking devices and browsers.

may 2019 | 67


Applause

Feature

Stress-buster Apps to Deal with Board Results Exams are over but not the fear of the result or the fear of the consequences of the result. The board exam results still decide the future and life of a student. The months of hard work, the pressure of making crucial decisions for future and most importantly the pressure of living up to the expectations of family and society is what makes one measure the importance of life through their exam results. The number of students dealing with stress and depression is growing day by day. Here are some apps that could help students during this phase:

ePsyClinic

S

tudents are under high stress due to result and might feel lonely or in worse case land into depression if the results don’t meet their or

family’s expectations. With private session through chat, call or videos and Whatsapp, ePsyclinic.com- the leading mental healthcare online platform could help students to pass this crucial phase of school life. It has experienced student counsellors and psychologists that are 24x7 available to the individuals in the comfort of their homes or wherever they may be. IWill therapy by ePsyClinic is designed for recovery from mental health issues through 24x7 on-demand therapists from all over India with all regional languages.

MYMOBILE


Applause

Feature 30 Day Fitness Challenge

E

xercise can play an important role in the mental health of a student.

Students have been devoided of physical activity during exams and external pressure of result can affect their health. Exercise release endorphins that trigger a positive feeling in the body. The app has various exercises under 30 Day Fitness Challenge and maintains the chart of a person’s physical health.

MyFitnessPal

F

ood is another factor that can help boost the mood. MyFitnessPal app counts calories and informs how one

can get all of the nutrients needed for a complete and balanced diet. Fruit, vegetables and drinking plenty of water can make huge improvements to one’s physical and mental health.

ReachOut Breathe

W

henever we feel anxious we feel the terrible, tight sensation in our chest. This sensation is usually

felt by students during exams and results. It is caused by stress that affects breathing and creates exactly the kind of pain that the ReachOut Breathe app is designed to help one with. The app helps one to slow down and maintain breathing along with measuring the heart rate.

Headspace

M

editation helps one to relax the mind. There have been researches that suggest that it can improve the symptoms

of anxiety, depression and insomnia, as well as reduce blood pressure. Headspace, a meditation app, can be helpful for a student for not only exams but throughout the year. The app not only teaches the basics of mediation but offers a tracking page that helps users to track their progress, a buddy system that helps users to motivate their friends, reminders for staying on track, and a wide range of recordings for different moods and lifestyles. team@mymobile.co.in

www.mymobileindia.com

may 2019 | 69


Gadgets

Feature

Pocket-friendly Smart Home Products to enhance your Smart Living The concept of smart homes never fails to fascinate. Voice commands such as ‘Hey Alexa’ or ‘Ok Google’ are gradually becoming a part of our everyday lives. Right from being able to switch the lights on or off to changing the light colors based on your mood to converting a normal electronic product to a smart product, everything is now possible. However, consumers generally have a perception that transforming a home into a smart home would be an expensive affair. However, this is far from the reality. With new technology innovations taking place at breakneck speed, smart home technology has now become more accessible and affordable to consumers. You will find a wide range of pocket-friendly gadgets which are Google Home and Alexa-compatible. Here’s a list of smart products which can bring smart functionalities to old gadgets at a fraction of the price you have to pay for new appliances.

Syska Smart Plug with power meter

H

ow fascinating it is to convert regular devices into smart devices! This is now made possible with the Syska Mini Smart

Plug. It comes with the promise of making your life comfortable. With just one click through the Syska Smart Home App you can control any connected device using the Syska Smart Plug with Power Meter. The power meter is enabled to monitor voltage consumption of any device ever connected with the Syska Smart Plug. All the data ever collected by the power meter can be accessed via the Syska Smart Home App available at Rs 2,599via Flipkart.

70 | may 2019

MYMOBILE


Gadgets

Feature

Maxbell Clever Dog Smart Wi-Fi Doorbell

S

omeone at the door? No need to walk all the way out to check who it is. You can now check who it is on your

smartphone. Also, you can speak with that person through the app, from any part of the world. It requires no wiring and is can be setup in just a few minutes. It has a rechargeable Lithium battery that gives the bell almost 4-6 months of stand-by time. Yes, the time has come to replace your ordinary doorbell with the smartest one in town. Buy this new super cool doorbell for Rs 5,999 on Amazon and give your home a smart touch.

AIFA i-Ctrl smart home device

C

ontrol all your IR remote devices from anywhere, anytime all around the world using your smartphone. The AIFA i-Ctrl smart home device doesn’t require any wiring or

sensors. You just need to plug it in and conduct a first time setup with your smartphone using Alfa’s official app AIFA i-Ctrl and you are all set. It works like a universal remote which doesn’t require any specialization or technician to get it installed. You can install it yourself easily. It is also Alexa enabled which helps you in voice controlling all your devices. You can buy this product for Rs 3,799.

Goldmedal i-Touch Wi-Fi Switch

T

he i-Touch Wi-Fi Switch is the perfect home automation switch from Goldmedal. Once installed, you can control them from anywhere in the

world using Goldmedal’s i-World mobile app. Through them, you can control your lights, fans, drapes, TVs, ACs, and any other electrical device. These switches can also be operated by an RF Remote control or manually using a light touch. The backlit LED panel not only makes it appear stylish and super-luxurious, it is also easier to operate in the dark. A unique feature of Goldmedal’s home automation switches is that you can retrofit them into your existing wiring. It requires no drilling or change of wiring in your home. You can buy it offline at Rs 5,900 onwards.

team@mymobile.co.in

www.mymobileindia.com

may 2019 | 71


Spotlight

in focus

Why TikTok Ban Won’t Suffice in India The issue of replaceability of source and substitutability of app will not allow to reap the desired benefits from the ban.

O

n the directions of the

that will restrict the impact of the ban and

number of potential users are already on

Honourable courts, the

subsequent removal of the app from the

the platform.

government, MeitY, had asked

respective market places.

Google and Apple to pull down

the TikTok app from their respective stores.

User Base

This was after increasing unfavourable

TikTok already has millions of users in India.

sentiments across a section of society about

As per techARC estimates, the existing user

the abuse and misuse of such platforms

base should be in the vicinity of 20-22

and its far-reaching impact on the youth

million in India alone of this video immersive

and children.

platform. This is over 5% of the existing

However, there are some markets and

Smartphone users in India, estimated to

technical realities which will not make

be a little over 390 million. Looking at the

the intent effective on the ground and the

appeal and the potential user base of such

possible issues and concerns will continue

an app in India, the net penetration of the

to bother people, especially increasingly

app among its potential users, would be at

worrying parents.

least 10-15%. So already a considerable

Replaceability of Source Any existing user of TikTok, who has the app installed on the Smartphone, can share it

Sharing the techINSIGHT, Faisal Kawoosa, Founder and Chief Analyst, techARC said, “There is a need to have a holistic approach to get rid of such increasing digital menace, which cannot be absolved by technology and/or legal recourse alone.” Below are some of the major concerns

72 | may 2019

MYMOBILE


with any such seeker through apps like ShareIt. One the apk is shared the user can install the app and become a new user. The other source could be the third-party app stores. Doing a simple google search can give access to

replicate the behaviour which has gone to

next digital czars, there is a need to allow it

such stores, wherefrom a user can install

the extent of addiction.

under proper supervision. For instance, by

TikTok app. There would be hundreds of

law, no legal contract can be entered into,

such third party app installation stores

Possible Interventions

wherefrom a potential user can download

Each one in the society has come together

are conveniently allowing their kids who

the app. Among them 15-20 are very

and work towards effectively eradicating

have not even crossed 1st decade of life, to

much popular among the tech circles.

some of the perils of digital platforms, such

Some of such names include,apkpure,

as the one TikTok is possibly resulting in.

androidapkbox, uptodown and apkmirror.

Such challenges have implications across

It will be next to impossible to enforce

the society and need a holistic resolution

any law or order with such fragmented

which can be achieved only by coordinated

markets.

efforts of all stakeholders.

unless the age of 18 is achieved. Parents

Spotlight

in focus

There is a need to increase awareness

Substitutability of TikTok

about the purpose of such apps and

TikTok is not a unique proposition. There

platforms made available digitally. While

are several other alternatives on the app

there is fun and entertainment element

stores like Google Play and Apple App

in such apps, these could also be used to

Store, which users can install and start

unleash talent across the country in the

using them for the same purpose. The

fields of dance, acting, singing, journalism,

impact of TikTok ban is seen on some other

etc. The same platform could be used for

substitutes such as ‘Like’, which is trending

skill development and training if steered

at number 3 on April 16th 2019 in India,

in right way.

as per Appannie. Even if somehow, which

The second intervention could be

is as of yet, technically impossible, TikTok

through adequate parenting. While

use is made impossible in India, users

children should get exposed to technology

will keep on looking for substitutes and

so that they could possibly become the

use mobile connections with data as well as such devices without any supervision. This exposes them to platforms and apps, which they don’t know how to handle. It appears that the issues such as emanating from the use of TikTok can be resolve more through social interventions rather than judicial and executive orders. There is a need to have a digital awareness programme which could be steered by an industry association representing the digital fraternity in the country along with the support of the corporates through their CSR initiatives. This could be multilingual multi-platform awareness and should include extensive awareness camps in schools and colleges. n team@mymobile.co.in

www.mymobileindia.com

may 2019 | 73


in focus

MG Hector

The 5G-ready connected car is like a smartphone on wheels

B

ritish automaker MG Motor

loaded with entertainment content.

starting with MG Hector SUV.

showcased never seen before

The MG Hector iSMART Next Gen

“The integration of internet with cars

car technology in India with

comes with an industry first embedded

opens up a gamut of features that can

the launch of the iSMART

M2M sim that ensures that the car

ensure a seamless and updated ownership

Next Gen, developed in partnership with

remains connected. The customized

experience for MG customers in India. With

global technology players. To be available

solution has been developed by Unlimit in

an embedded sim card and OTA, the MG

for sales by June this year, MG Hector with

partnership with Cisco and Airtel who have

Hector promises to do a lot more over time

iSMART Next Gen will be the first internet

collaborated with their Jasper platform and

with constantly-expanding capabilities,

car in India that will redefine connected

telecommunication network respectively.

to create a seamless driving experience,

mobility.

The connected mobility solution on the MG

throughout the life of the car,” said Rajeev

Hector is Internet Protocol Version 6 (IPV6)

Chaba, President and Managing Director,

ready for 5G.

MG Motor India. “Furthermore, with the

Along with its strong consortium of global tech partners that includes Microsoft, Adobe, Unlimit, SAP, Cisco,

This seamless connectivity enables

advent of 5G connectivity in India, MG

Gaana, TomTom and Nuance, the carmaker

the users to receive real-time software,

cars will have the potential to add new,

unveiled several industry-first features of

entertainment content and application

breakthrough features to further enrich the

internet-enabled cars that will be available

updates. Customers will be able to download

car driving experience,” Chaba added.

in the MG Hector.

the software updates immediately or

The brain of the iSMART Next Gen will

schedule them for later, as in smartphones.

be housed in a 10.4-inch head unit. The

This makes MG the first few among the

screen is designed with a vertical interface

global leaders and the first in India to

that allows the driver to control the entire car

bring the revolutionary Over The Air (OTA)

system with just a touch or voice command.

technology to cars. The OTA feature would

The head unit is built to withstand extreme

be standard in all MG cars enabled with

climatic conditions of India. It comes pre-

iSMART Next Gen for connected mobility,

74 | may 2019

MYMOBILE


The most stunning feature of the MG

can locate their cars remotely and geo

Hector is Voice Assist. It is a powerful

fence it, so the car cannot be taken out of a

voice application that works on the cloud

predefined zone, thus enhancing the safety

and head unit. Developed by Nuance for

of the passengers. The app uses driver

MG India, it has been specifically designed

analytics data to help people drive smarter.

for India for Indian accent learning. As

The iSMART is hosted on Microsoft Azure

a result of built-in Artificial Intelligence

Cloud providing impregnable cyber security

(AI) and Machine Learning (ML)

for all data.

algorithms, the system will learn and get

MG has set up a first of its kind

better every day with usage. Activated with

customer management service centre

‘Hello MG’, the voice assist allows over

called the Pulse Hub. This will enable eCall

100 commands, including opening and closing of windows and sunroof, ac control, navigation etc. and works even under poor connectivity. To add to customer experience, the iSMART comes with pre-embedded and very relevant web applications. It will house the world leader TomTom’s realtime navigation application. A leading player in automobile navigation around the world, TomTom has over 600 million vehicles under their platform. This navigation system would regularly update maps, routes and locations through their IQ Maps feature. Pre-loaded Gaana app with Premium Account and Accuweather will further help the customers to access music and weather forecasts. All apps have been specially customized for MG Hector’s large head unit. The iSMART Next Gen is supported by the iSMART mobile app. The MG iSMART app is feature-rich like none other in the Indian market. The car gets scanned each time the app is opened, and information includes location of car, tyre pressure, or if the doors are locked or not. Owner can use the remote app to directly lock or unlock doors, turn on ignition and switch on the air-conditioner. This is very useful in extreme weather conditions of India.

“The integration of internet with cars opens up a gamut of features that can ensure a seamless and updated ownership experience for MG customers in India. With an embedded sim card and OTA, the MG Hector promises to do a lot more over time with constantly-expanding capabilities, to create a seamless driving experience, throughout the life of the car” – Rajeev Chaba, President and Managing Director, MG Motor India It would also allow owners to schedule a service and keep track of service history. MG with iSMART ensures that its customers remain protected against advanced threats while enjoying the benefits of technology. The MG car owners

www.mymobileindia.com

emergency response in all MG cars. If a car’s airbags are deployed under an emergency

Innovation

in focus

condition, automatic messages are sent to the Pulse Hub and the registered phones along with a series of emergency response actions that get activated instantly. The MG Hector also offers an industry first iCall. With just a touch on the screen, driver is connected to Pulse Hub for a host of information services. Adobe and Cognizant have partnered MG

to develop the first ever Adobe Experience Cloud to make the customer journey a delight for MG customers. Likewise, SAP with iTelligence has built one of its kind Dealer Management System - ‘Magnet’, and connected apps. This system would host all information from company, dealers, service centres and customers at one place. This would make sure the customer can seamlessly be recognised and offered services at pre-sales, sales and post sales phases. n team@mymobile.co.in

may 2019 | 75


Services

Feature

Social Media Apps Boosting Voter Participation in General Elections 2019 The 17th Lok Sabha Elections are on and this time social media apps are playing an imperative role in influencing and deciding the poll results. According to media reports, the 2019 General Elections are going to be historic, with over 15 million first-time voters in the 18-19 age group having registered for it. This generation is also the one that relies more on the social media platforms to consume content and news. These social platforms have the power to influence the young and will lead the way in encouraging the user action. So, let’s see how these social media platforms are motivating the millions of Indians who will be voting this year

Hike

H

ike has launched its new sticker avatars ahead of the 2019 General Elections in India. This personalized collection features a range

of stickers that encourage the youth to go out and exercise their right to vote in the upcoming elections. Some of the most popular stickers in the pack include ‘Go Vote, Don’t chill’ and ‘The nation wants your vote”. With digital communication playing an important role in this election, these stickers are another great way for users to express themselves.

76 | may 2019

MYMOBILE


Feature Instagram

I

nstagram has introduced a set of new stickers by artist Tara Anand, to foster positive

conversations and let users share their excitement on Instagram. Instagram users can find the sticker icon from the sticker tab located in Stories. Also, if the viewer taps on the sticker, you’ll be directed to the National Voters Services Portal which shows the nearest polling stations based on their location.

Snapchat

S

napchat has introduced snaps for each state including information

link to polling location on the Election Commission of India’s website. The platform also rolled out a range of Election Day stickers and lenses to encourage users to share their activity especially for the polls.

Facebook

I

n order to motivate the voters for this election, Facebook is providing the feature of sponsored

political content, where the advertiser will have to complete the authorization process to get verified. They have also mentioned that any content that does not fulfill Facebook’s quality standards will be stopped from circulating. team@mymobile.co.in

may 2019 | 77


Services

Feature

Apps to Sort Your Holiday Season Travelling is an incredible experience. Whether you are an individual looking forward to spending your next vacation or a traveller waiting to explore new places in search of beauty, culture and heritage, travel planning is highly essential. Nowadays, by using your smartphone smartly, you can easily plan your holiday to an unknown or unvisited place. Travel planning has been further made a lot easier with several available apps. These apps offer interesting inputs and insights in terms of the must-visit places, must-have dishes, and other ‘to-do’ things related to the destination of your choice, without burning a hole in your pocket. Listed below are the apps that will help you better plan your travel and are easily on international destinations available on the App Store and Google Play.

Make My Trip

A

s one of the most popular travel portals, Make My Trip

has its own app as well. Apart from booking flight/bus tickets and finding packages, the app also provides information on several heritage destinations in India, along with photographs. You can also do a search for specific properties and book hotels. With this app, you will never be stuck at any place. Good thing is that you will also get discount if you book a combo of flight and hotels to a destination. You can also find coupons online to get further discounts.

78 | may 2019

MYMOBILE


TripIt

T

ripIt organizes all your travel itineraries and documents so you have everything in one place before you even get

to your destination. Just have your reservations automatically sent to TripIt, which will let you view travel confirmations, flight itineraries, tickets, hotel and Airbnb booking info, rental car reservations, ferry tickets and driving directions in one easy place. The app also makes it simple to share your trip plans with whoever is

Services

Feature

picking you up from the airport or train station, as well as anyone else who may need to coordinate with you or know what your travel plans are.

Guiddoo World

G

uiddoo is a one-stop shop for in-destination experiences.

It offers an array of services like Tours and Activities, Dining, Entertainment and Shopping as add-ons to the Indian Outbound travellers and also curates special packages for them. Guiddoo is making rapid foray into the Indian travel market. It offers travel partners and Indian International travellers curated In-Destination

TripAdvisor

experiences (Tours & Activities, Dining, Shopping, Entertainment)

T

which are ideally suited for the Indian traveller profile that are

ripAdvisor is an app that advises you for your best trip. It lets you search destinations, flights,

hotels, and restaurants. It is popular because it offers

quite different from global products

the best user reviews at once place. You can read

in experience type, culinary habits,

customer reviews to decide the destination, flight,

and prices amongst others.

hotel, and restaurant of your choice.

Cleartrip

O

nce you reach your destination, Cleartrip

guides you in selecting the must-visit places and activities to do there. The ‘Cleatrip Activities’ section updates the travelleron the destination’s cultural and social implications and available sightseeing options. It also helps you to plan your itinerary. This tour planner app also has a section to find weekend getaways and you can refer to the same to plan a trip to the best places around you, every weekend. team@mymobile.co.in

www.mymobileindia.com

may 2019 | 79


Services

Feature

Apps to File ITR Online With the new financial year having just taken off, it’s that time when we scamper around to file our income tax return. The government has just released new forms as citizens gear up to begin the ITR filing process. However, since every individual is not well-versed with the process of tax-filing and we are in the midst of the digital era, filling in numerous forms can feel like a tedious job. We bring to you some mobile apps that you can use to save your time and file your ITR online hassle-free. ClearTax

T

he ClearTax app asks users basic questions and selects an appropriate form to file the

IT return on the basis of the answers. It allows details from users Form 26AS and Form 16 to be imported to the app which facilitates filing an IT return. This app permits users to enter tax details while being offline. These details are automatically synced with the ClearTax server once the user goes online.

All India ITR

A

ll India ITR, a certified government e-intermediary, offers a 100% paperless process on their Android and iOS app. Users

can simply upload images or PDFs of their Form-16 and other documents, after which the system auto-reads the inputs and the forms are filled automatically making it easy to file your ITR on the go. In case the system is unable to read the document, a tax expert is assigned to the user who will assist him in the entire process through chat, voice and e-mail support. The All India ITR’s app uses bank-grade security with SSL certification and advanced encryption to ensure that your data is safe and offers ITR filing in seven minutes. They offer additional free tools to users such as Income Tax Calculator, HRA Calculator and Rent Receipt Generator.

80 | may 2019

MYMOBILE


Services

Feature H&R Block

T

he H&R Block app secures users

documents using high grade 128 bit SSL bank-grade security and gives users 24/7 yearround access to their documents. Tax experts are assigned after judging the complexity of an IT return. H&R Block offers a secure tax vault, tax savings, a hassle-free filing experience, accuracy and transparency.

Tax Smile

T

he Tax Smile app is designed to provide self-help. It frames intuitive questions that

have been created considering tax law details indepth. Data stored on Tax Smile is inaccessible to third parties as the app uses 128-bit encryption when transmitting data. Tax Smile provides tax knowledge, accuracy, speedy filing, security and post-filing support. The app calculates taxes due for free and charges only when income tax is filed.

TaxSpanner

D

ata on the TaxSpanner app is secured with 256 bit SSL

encryption. The app provides tutorials to users that are unfamiliar with the filing process on how to use the app. It starts the process of filing a return by asking for users email address and Form 16. Users without a Form 16 can also file ITR by using their PAN directly. team@mymobile.co.in

www.mymobileindia.com

may 2019 | 81


Review

Apptastic

Yahoo Finance Your daily finance updates on-the-go

Y

ahoo Finance, now part of

and portfolio

Verizon Media, is considered

performance all at

to be the number 1 destination

one stop.

to track the markets and the economy,

Get real-time

globally. Yahoo Finance not just provides

stock quotes and

real-time stock information, but also

personalized news:

gives investment updates to let the

Yahoo Finance

consumers stay on top of the market and

offers the ‘Market

track the performance of their personal

multiple symbols in a chart and can

finance portfolio.

easily select chart settings that suit their

Recently, during the Interim Budget,

needs. They can choose whether to show

the coverage of Yahoo Finance app

price details or extended hours trading.

was the best, the widest, and certainly

Sign in to view and edit your web

the fastest. Apart from real time

portfolio on-the-go: Another extremely

information from BSE and NSE, a bevy

convenient tool of the app is ‘My

of premium financial content providers

Portfolio’ which is used to follow an

such as Financial Express, ANI, IANS,

actual or mock portfolio or securities of

Bloomberg Quint, Business Television India Ltd (BTVi), Reuters and Indian

Data’ option which delivers a list of

Express, among others, also partnered

asset type to select from, including

with Yahoo India Finance.

stocks and calendars. Users can also

Overview

and news updates. The ‘Quote Lookup’

Yahoo Finance app is one of the longest

box directly leads the user to the stock’s

running and most successful platform of

home page where a menu of options

Verizon Media business (earlier Yahoo!)

on the left side can be found and it

and is available on both Google Play as

includes - Quotes, Charts, News & Info,

well as the App Store. It covers every

Company Information, Ownership and

single bit of financial news, data and

Financials.

commentary including stock quotes,

Go beyond stocks: Apart from just

press releases, financial reports, original

offering stocks information, users can

content to some online tools such as

also track world indices using the Yahoo

currency converter, while keeping both

Finance app. They can also use the

Indian and global perspectives. The app

data filters to uncover new investment

is highly rated by the users, with a rating

opportunities by creating their own or

of 4.4 stars on Google Play and 4.6 stars

use premade Yahoo Finance screeners.

on App Store.

Apart from this, they can easily follow

Features Enormous platform: Yahoo Finance has a massive audience base in the

82 | may 2019

add stocks to watchlists for easy access

the price of Bitcoin, Ethereum, Litecoin and more with the extensive cryptocurrency coverage. Compare stocks with interactive full

world of business and financial news

screen charts: Once users find a quote,

properties. Users can easily track

they can graph its performance over

news, performance and get market as

varying time ranges, indicators, and

well as company push notifications

parameters. They can even compare

interest by allowing the user to create and view portfolios as well as sync to certain accounts. When creating a portfolio, almost any data an investor wishes to view can be added to the page, including the number of shares purchased and the purchased price. One can track the performance of their personal portfolio real-time. Stay current on financial news and trends: Users can receive financial news at this one stop and get breaking stories, in-depth analysis, and commentary. With the market event calendar, one can keep up to date on significant financial events, including earnings announcements, IPOs, stock splits, and others. The users can also watch market coverage and analysis, including Market Movers, The Final Round, and other shows from Yahoo Finance. Languages available: With its multilingual feature, the Yahoo Finance app is available for users in eight languages - English, French, German, Italian, Portuguese, Simplified Chinese, Spanish and Traditional Chinese. n team@mymobile.co.in

MYMOBILE


Apptastic

Trodly Make your tour and activities more exciting

T

rodly is one of the most trusted platforms to book

and sightsee. Trodly is one of the simplest travel

exciting activities, tours and

apps to explore holiday destinations,

experiences that make trips amazing.

offbeat places and exciting things to

From paragliding and a walking

do. It is available on Google Play and

tour to a multi-week long mountain

has been rated 4.3 out of 5 stars.

expedition, Trodly enables people to

With Trodly – Activities and Tours

discover unique travel experiences at

app, one can plan a better trip and

prices that suit them using verified

Key Highlights:

service providers. With a dedicated team that provides the best customer experience, Trodly is the go-to platform for people to discover destinations and businesses. The Trodly app has an array of distinct offerings to make every day fun-filled! Apart from booking hotels, flights, holiday packages and more, now you can also grab exciting deals to book adventure activities (like trekking, biking, camping, river rafting), amusement park tickets, buffets at the best restaurants near you, top-rated spas, and shopping offers nearby! Search for activities, things to do, must see destinations, tourist attractions,

www.mymobileindia.com

Travel Guide to 5000+ tourist places in India, Sri Lanka.

n

Seamless user expertise and visually appealing interface.

n

Be st time to vis it a destination

n

Search and book amazing tours and attractions

n

Explore restaurants and reserve tables online

n

Get answers to specific travel questions from other travellers using Trodly

n

Discover what’s near your location

n

browse handpicked ideas for activities, experiences, and things to do in your city or holiday destination. Whether you want to explore Bangalore with a local or do water rafting on the Brahmaputra, the Trodly app for India makes helps you do so. Get travel information for 5000-plus places in India and Sri Lanka and plan trips in minutes. For businesses, Trodly is the travel marketplace to list travel experiences to a growing user base and serve people who make online bookings. Nearly one million people have used Trodly to discover and book thousands of activities and travel getaways. n team@mymobile.co.in

may 2019 | 83


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MY GUIDE While My Mobile tries to ensure accuracy in the pricing and features any discrepancies that may emerge are beyond our control. Please check with the retailer about features of the phone before buying. Feel free to update us. (Last updated on April

22, 2019)

Disclaimer : The prices quoted in My Guide are the Best Buy prices quoted by the respective companies, ex-Delhi. The prices may vary on account of promotional schemes or dealer discretion.

Devices featured in the My Guide have been segregated into different categories based on price and colour-coded as:

Up to Rs. 2,499 Rs. 2,500 – Rs. 5,999 Rs. 6,000 – Rs. 9,999 Rs.10,000 – Rs. 14,999 Rs.15,000 – Rs. 19,999 Rs. 20,000 – Rs. 29,999 RS. 30,000 and above. Tablets Spreadtrum—ST Intel Atom—IA Qualcomm Snapdragon—QS MediaTek—MT MediaTek Helio—MTH MAY 2019 I 85


MYGUIDE UP TO RS. 2,499

UP TO RS. 2,499

MODELS

UP TO RS. 2,499

FOX MOBILES

PARAMETERS

HITECH

BigDaddy V2

Bolt FX241

Champ FX240

F2 Sultan

24 Karat

Gama

Pride 350

2.8-inch QVGA

2.4-inch QVGA

2.4-inch QVGA

2.4-inch QVGA

2.4-inch QVGA

2.4-inch QVGA

2.8 inch

Dimension (mm)

137x58x13.3

127x52x12

125.4x52.5x12.2

125x53.50x14.3

123.7x51.9x12.2

116.5x50.5x15.3

131 x 58 x 10.2

Weight (grams)

137

96

87

117

91

98

82

Model Display (inches/res)

Processor/RAM Operating system Storage/Expandable

312MHz

312MHz

312MHz

312MHz

312MHz

312MHz

Spreadtrum 6531DA/NA

Nucleus RTOS

Nucleus RTOS

Nucleus RTOS

Nucleus RTOS

Nucleus RTOS

Nucleus RTOS

Nucleus

32MB/32MB/32GB 32MB/32MB/32GB 32MB/32MB/32GB 32MB/32MB/32GB 32MB/32MB/32GB 32MB/32MB/32GB

32+32MB

Rear/Front Camera

VGA

VGA

VGA

VGA

VGA

VGA

1.3 MP/NA

Battery (mAh)

3,600

1,800

1,800

2,500

1,500

2,500

1,800

2G/3G/4G

Yes/No/No

Yes/No/No

Yes/No/No

Yes/No/No

Yes/No/No

Yes/No/No

Yes/No/No

Dual SIM

Yes/Yes

Yes/Yes

Yes/Yes

Yes/Yes

Yes/Yes

Yes/Yes

Yes

Music Player/FM

Yes

Yes

Yes

Yes

Yes

Yes

Yes/Yes

Launch

NA

NA

NA

NA

NA

NA

Launched

1,799

1,549

1,299

1,799

1,799

1,299

1,549

Price Rs.

UP TO RS. 2,499

UP TO RS. 2,499

MODELS

UP TO RS. 2,499

I-SMART

PARAMETERS

LEPHONE

Model

103

102 Cute

K15

K10

K1

K5

K11

Display (inches/res)

1.8

1.8

1.8

2.4

1.8

2.4

1.8

Dimension (mm)

112x46.5x13.5

112x46.5x13.5

121x51.5x13.3

123.5x52x15

112x46.5x13.9

112x46.5x13.9

121x51.5x13.3

Weight (grams)

60

60

89

98

64

86

89

Processor/RAM

Speadtrum 6531da

Speadtrum6533

312MHz /32MB

312MHz /32MB

312MHz /32MB

312MHz /32MB

312MHz /32MB

NA

NA

NA

NA

NA

NA

NA

32+32MB

32+32MB

32MB / 32GB

32MB / 32GB

32MB / 32GB

32MB / 32GB

32MB / 32GB

0.8/NA

0.8/NA

Digital Camera

Digital Camera

Digital Camera

Digital Camera

Digital Camera

1,000

850

1000

1800

1000

1450

1,850

2G/3G/4G

Yes/No/No

Yes/No/No

Yes/No/No

Yes/No/No

Yes/No/No

Yes/No/No

Yes/No/No

Dual SIM

Yes

Yes

YES

YES

YES

YES

YES

Music Player/FM

Yes

Yes

YES

YES

YES

YES

YES

Launched

Launched

Launched

Launched

Launched

Launched

Launched

650

684

1,099

1,099

1,050

1,099

999

Operating system Storage/Expandable Rear/Front Camera Battery (mAh)

Launch Price Rs.

86 I MAY 2019

MYMOBILE


MYGUIDE UP TO RS. 2,499

Rs. 2,500 – Rs. 5,999

MODELS

Rs. 2,500 – Rs. 5,999

LEPHONE

PARAMETERS

HITECH

INTEX

I-SMART

Model

K7

Sleek 9

Amaze S9

Air A8

Aqua Classic 2

is-59

i1-Mini

Display (inches/res)

2.4

2.4

5

5.0/ 540 x 960

5/480/854

5/854x480

4.5/854x480

Dimension (mm)

100 x 42 x 13.4

100 x 42 x 13.4

140 x 66.88 x 9.65

140.2 x 72.4 x 8.8

145.2x72.6x10.9

143.5x73.6x9.5

135.2x66x10.8

Weight (grams)

112

90

150

152

120

109

312MHz /32MB

312MHz /32MB

ST 7731/512MB

ST 7731/1GB

qcta-core/1GB

1.2GHz, quad-core/1GB

1.3Ghz quadcore/512MB

NA

NA

5.1 Lollipop

5.2 Lollipop

Android 6.0

Android 6.0

Android 6.2

32MB / 32GB

32MB / 32GB

4GB/32GB

8GB/32GB

8GB/32GB

8GB/32GB

4GB/32GB

Digital Camera

Digital Camera

5MP/2MP

8MP/2MP

5MP/2MP

5MP/2MP

5MP/2MP

2,500

800

1,400

2,000

2200

2,200

2,000

2G/3G/4G

Yes/No/No

Yes/No/No

Yes/Yes/No

Yes/Yes/No

Yes/Yes/No

Yes/Yes/No

Yes/Yes/Yes

Dual SIM

YES

YES

Yes

Yes

Yes

Yes

Yes

Music Player/FM

YES

YES

Yes/Yes

Yes/Yes

Yes/Yes

Yes

Yes

Launched

Launched

-

-

Launched

Launched

1,199

1,499

2,999

4,999

2,999

3,199

Processor/RAM Operating system Storage/Expandable Rear/Front Camera Battery (mAh)

Launch Price Rs.

Rs. 2,500 – Rs. 5,999

Rs. 2,500 – Rs. 5,999

MODELS

Rs. 2,500 – Rs. 5,999

4,600

ITEL

PARAMETERS

Model

MICROMAX

Power Pro it1410 Canvas Juice 3 Q393

M-TECH

Canvas Spark 3

Canvas Bolt Selfie

EROS PLUS

TURBO 4G

TEZ 4G

4/ 800 x 480

5.0/720 x 1280

5.5/720x1280

4.5/854x480

5 FWVGA TN

5 FWVGA TN

5 FWVGA IPS

Dimension (mm)

124x64.7x12.2

NA

-

-

144.9x73.3x9.5

146.6x73.6x11.5

144x72.5x8.8

Weight (grams)

-

NA

-

-

142

142

171

Processor/RAM

Dual core, 1.3 GHz/512MB

MT6580/2GB

quad-core/1GB

MTK6735/1GB

Operating system

Android4.4

Android 5.1

Android 5.1

Android 5.1

Android Nougat

Android Nougat

Android Nougat

Storage/Expandable

8GB/32GB

8GB/32GB

8GB/32GB

8GB/32GB

1GB/8GB/64GB

1GB/8GB/64GB

1GB/8GB/64GB

2.0MP/0.3MP

8MP/2MP

8MP/5MP

5MP/5MP

0.3MP/5MP

0.3MP/5MP

2MP/5MP

2,800

4,000

2,500

1,750

2,000

2,000

2,400

2G/3G/4G

Yes/Yes/No

Yes/Yes/No

Yes/Yes/No

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Dual SIM

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes/Yes

Yes/Yes

Yes/Yes

Yes/Yes

Yes/Yes

Yes/Yes

Yes/Yes

May, 2016

NA

March, 2016

May, 2016

November, 2017

August, 2017

August, 2017

3,339

4,171

4,848

4,849

4,299

4,699

4,799

Display (inches/res)

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

www.mymobileindia.com

1.3GHz Quad Core 1.3GHz Quad Core 1.3GHz Quad Core

MAY 2019 I 87


MYGUIDE Rs. 2,500 – Rs. 5,999

Rs. 2,500 – Rs. 5,999

MODELS

Rs. 2,500 – Rs. 5,999

M-TECH

VIDEOCON

EROS 4G

Delite11

Astra Metal 4G

Astra Colors 4G

Astra NXT+

Zi-34

Astra Prism

Display (inches/res)

5 FWVGA IPS

5/1280x720

5/480X854

5/720X1280

4 inch

3.5 inch

5 inch

Dimension (mm)

72.4x142.7x9.3

146.66X74.3X10.52

143.8X73.3X10.4

142.9X71.65X11

125.4X64.2X13

116.2X61.4X11.3

134.4X67X10.1

Weight (grams)

136

151

171

182

130

108

119

1.3GHz Quad Core

Quad-core/1GB

1.5Ghz Quadcore ARM

Spreadtrum

Operating system

Android Nougat

Android 6.0

Android 6.0

Android 6.0

Android 6.0

Android 4.4.2

Android 6.0

Storage/Expandable

1GB/8GB/64GB

8GB/32GB

1GB/8GB

1GB/8GB

1GB/8GB

256 MB/512 MB

512 MB/4GB

0.3MP/5MP

5MP/2MP

5MP/2MP

5MP/5MP

2MP/0.3MP

0.3MP/ 0.3MP

0.3MP/2MP

2,000

3,000

3,000

4,000

2,000

1,200

1,700

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/No

Yes/Yes/No

Yes/Yes/No

Dual SIM

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes/Yes

Yes/Yes

Yes

Yes

Yes

Yes

Yes

October, 2017

NA

Launched

Launched

Launched

Launched

Launched

4,999

5,840

5,553

6,499

3,703

2,993

3,813

PARAMETERS

Model

Processor/RAM

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

ZIOX

512MB+4GB(DDR2) 2xCortex-A7,32bit

RS. 6,000 – RS. 9,999

RS. 6,000 – RS. 9,999

MODELS

Rs. 2,500 – Rs. 5,999

1.2 GHz Quadcore

ZIOX

PARAMETERS

ASUS

CELKON

CENTRIC

Zenfone Max

Q550

L3

5.5/720 x 1280

5.5/ 720 x 1280

5.0/720 x 1280

5 HD IPS

135x68x10.2

152.5 x 77.2 x 3.9

156 x 77.5 x 10.55

145.6 x 71.8 x 8

141x70.5x8.6

130

170

202

149

143

QS 410/2GB

QS 615/ 2GB, 3GB

Broadcom/2GB

1.3GHz Quad Core

Astra Zing

Astra NXT Pro

Astra Blaze

4 inch

4 inch

4.5/480x854

Dimension (mm)

124X64X10.1

123.5x64.2x10.5

Weight (grams)

105

111

Processor/RAM

1.2 GHz Quadcore

Model Display (inches/res)

Quad-core A7MP 1.3GHz Quad-Core

Zenfone 2 Laser ZE550KL

Operating system

Android 6.0

Android 7

Android 7

Android 5.0

Android 6.0

Android Kitkat 4.4.2

Android Nougat

Storage/Expandable

512MB/4GB

1GB/8GB

1GB/8GB

16GB/128GB

16GB/32GB, 64GB

16GB/32GB

2GB/16GB/256GB

Rear/Front Camera

0.3MP/2MP

2MP/0.3MP

0.3MP/2MP

13MP/5MP

13MP/5MP

8MP/2MP

13MP/5MP

1,400

1,900

2,000

3,000

5,000

2,500

3,050

2G/3G/4G

Yes/Yes/No

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/No

Yes/Yes/Yes

Dual SIM

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Music Player/FM

Yes

Yes/Yes

Yes/Yes

Yes/No

Yes/Yes

Yes/Yes

Yes/Yes

Launched

Launched

Launched

August, 2015

May, 2016

2,014

January, 2018

3,653

3,899

4,499

9,299

9,325/ 12,999

7,499

6,749

Battery (mAh)

Launch Price Rs.

88 I MAY 2019

MYMOBILE


MYGUIDE RS. 6,000 – RS. 9,999

RS. 6,000 – RS. 9,999

MODELS

RS. 6,000 – RS. 9,999

COMIO

PARAMETERS

COOLPAD

C1

C2

S1

P1

Note 3

Note 3s

Note 5 Lite

5 HD IPS

5 HD IPS

5.2 HD IPS

5.5 HD IPS

5.5/720 x 1280

5.5/1920x1080

5/1280X970

Dimension (mm)

143.5X71.3X9.35

144X71.6X9.9

149X72.6X7.9

152.85X76.14X9.2

152 x 77 x 9

154.5x77x8.6

145.3X72.3X8.7

Weight (grams)

175

165

159

178

150

167

148

MT6753/3GB

octa-core/3GB

MT6735/3GB

Model Display (inches/res)

Processor/RAM

1.3GHz Quad Core 1.3GHz Quad Core 1.3GHz Quad Core 1.3GHz Quad Core Android Nougat

Android Nougat

Android Nougat

Android Nougat

Android 5.1

Android6.0

Android6.0

Storage/Expandable

1GB/32GB

2GB/16GB

2GB/32GB

3GB/32GB

16GB/64GB

32GB/32GB

16GB

Rear/Front Camera

8MP/5MP

8MP/8MP

13MP/8MP

13MP/8MP

13MP/5MP

13MP/5MP

13MP/8MP

2,200

4,000

2,700

5,000

3,000

2,500

2,500

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Dual SIM

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes/Yes

Yes/Yes

Yes/Yes

Yes/Yes

Yes/Yes

Yes/Yes

Yes/Yes

August, 2017

September, 2017

August, 2017

August, 2017

October, 2015

November,2016

March, 2017

5,999

7,199

8,999

9,999

8,999

9,999

8,199

Operating system

Battery (mAh)

Music Player/FM Launch Price Rs.

RS. 6,000 – RS. 9,999

RS. 6,000 – RS. 9,999

MODELS

RS. 6,000 – RS. 9,999

PARAMETERS

DAZEN

HONOR

HITECH

IN-FOCUS

6A

Honor Holly 3

Honor Holly 2 Plus

Air A9

M 350 (16GB)

M680

M810

Display (inches/res)

5.7/1440x720

5.5/1920x1080

4.8/720 x 1280

5.0-inch, 720 x 1280

5.0/720 x 1280

5.5/720x1280

5.5/1080x1920

Dimension (mm)

156.9x72.9x8.2

NA

143.1 x 71.8 x 9.7

140.2 x 72.4 x 8.8

151 x 71.5 x 10.6

156 x 76.8 x 7.25

153.70 x 76.20 x 6.99

Weight (grams)

170

NA

160

152

146

158

155

Processor/RAM

1.3GHz Quad Core

Kirin 620/2GB

MT6735P /2GB

MT 3735M/2GB

MT6732/2GB

MT 6753/2GB

QS 801/ 2GB

Android 7.0

Android 6.0

Android 5.1.1

Android 5.1

Android 4.4.2

Android 5.1

Android 5.0

Storage/Expandable

3GB/32GB/128GB

16GB/128GB

16GB/128GB

16GB/32GB

16GB/64GB

16GB/32GB

16GB/64GB

Rear/Front Camera

13MP+0.3MP/5MP

13MP/8MP

13MP/5MP

13MP/8MP

8MP/8MP

13MP/13MP

13MP/5MP

3,000

3,100

4,000

3,500

2,500

2,600

2,600

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Dual SIM

Yes

NA

Yes

Yes

Yes

Yes

No

Music Player/FM

Yes

NA

Yes/-

Yes/Yes

Yes/Yes

Yes/Yes

Yes/Yes

Launched

October, 2016

February, 2016

-

June, 2015

December, 2015

July, 2015

7,999

9,999

8,499

6,999

6,999

8,999

9,999

Model

Operating system

Battery (mAh)

Launch Price Rs.

www.mymobileindia.com

MAY 2019 I 89


MYGUIDE RS. 6,000 – RS. 9,999

RS. 6,000 – RS. 9,999

MODELS

RS. 6,000 – RS. 9,999

INTEX

PARAMETERS

Aqua S7

Model

Aqua Secure

I-SMART Aqua View

IS-57i

IS-56i HD Mercury V6

ITEL Ultra 50

Wish it1512

5/720x1280

4.5/ 480 x 854

5/ 720 x 1280

5/HD IPS, MiraVision, 5.0-inch/480 x 854 5.0-inch/720 x 1280 cast screen

Dimension (mm)

142.5x72.5x8.7

133.5 x 66.5 x 9.4

124 x 64 x 10.3

146.72 x 72.85 x 8.73 143.54 x 71.55 x 8.52 148.24X72.56X11.44

143x72x8.65

Weight (grams)

150

130

146

155

170

186

-

Processor/RAM

Quad core/3GB

MTK6735M/ 1GB

MTK6735P/ 1GB

Quad Core/1 GB

Quad Core/1 GB

1.3GHz Quad Core

Quad core/1GB

Operating system

Android 6.0

Android 5.1

Android 5.1

Android 4.4.2

Android 4.4.2

Marshmallow 6.0

Android 6.0

Storage/Expandable

16GB/64GB

8GB/ 32GB

16GB/ 32GB

8GB/64GB

8GB/64GB

3GB/32GB/64GB

8GB/32GB

Rear/Front Camera

13MP/5MP

5MP/ 2MP

8MP/5MP

8.0MP/3.2MP

8.0MP/3.2MP

13MP/5MP

5.0MP/2.0MP

3,200

1,900

2,200

2,100

2,500

3,000

2,500

2G/3G/4G

Yes/Yes/Yes

Yes/ Yes/ Yes

Yes/Yes/Yes

Yes/Yes/No

Yes/Yes/No

Yes/Yes/Yes

Yes/Yes/Yes

Dual SIM

Yes

Yes

Yes

Yes

Yes

Yes/Yes

Yes

Music Player/FM

Yes

Yes/Yes

Yes/Yes

Yes/Yes

Yes/Yes

Yes

Yes/Yes

September, 2016

May, 2016

June, 2016

September, 2016

September, 2015

Launched

June, 2016

9,499

6,499

8,999

6,499

6,999

9,990

6,000

Display (inches/res)

Battery (mAh)

Launch Price Rs.

RS. 6,000 – RS. 9,999

RS. 6,000 – RS. 9,999

MODELS

RS. 6,000 – RS. 9,999

5/FWVGA/TN

PARAMETERS

ITEL

KARA

LAVA

Power Pro it1553

Mega 1

Mega 4

Mega 2

X10

Pixel V2

X50+

5.5)

5.5, Full HD

5.0-inch, HD IPS,

5.0-inch, HD IPS,

5.0/ 720 x 1280

5.0/ 720 x 1280

5.5/1280x720

Dimension (mm)

138.5x69.5x9.8

152.4x77.1x9.5

152.4X77.1X9.5

152.4X77.1X9.5

142 x 70.8 x 7.9

141.6 x 70.8 x 7.6

155x71.8x8.85

Weight (grams)

-

184

184

184

133

128

155

Processor/RAM

Quad core/1GB

1.2 GHz,Quad Core

1.3GHz Quad Core(64bit)

1.3GHz Quad Core(64bit)

Quad core /3GB

Quad Core/ 2GB

quad-core/2GB

Operating system

Android 5.1

Marshmallow 6.0

Android 6.0

Android 6.0

Android 5.1

Android 5.1

Android 6.0

Storage/Expandable

16GB/32GB

3GB/32GB/64GB

1GB/16GB

2GB/16GB

16GB/32GB

16GB/32GB

32GB/32GB

8.0MP/2.0MP

13MP/5MP

8MP/2MP

13MP/5MP

13MP/5MP

13MP/8MP

8MP/5MP

5,050

4,000

2,000

3,000

2,900

2,500

2,800

2G/3G/4G

Yes/Yes/No

Yes/Yes/Yes

Yes/Yes/Yes

Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/yes

Dual SIM

Yes

Yes/Yes

Yes

152.4X77.1X9.5

Yes

Yes

Yes

Yes/Yes

Yes

Yes

Yes

Yes/Yes

Yes/Yes

Yes/Yes

June, 2016

June, 2017

Launched

Launched

November, 2015

September, 2015

7,290

7,950

4,500

6,500

9,999

8,499

Model Display (inches/res)

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

90 I MAY 2019

9,199

MYMOBILE


MYGUIDE RS. 6,000 – RS. 9,999

RS. 6,000 – RS. 9,999

MODELS

RS. 6,000 – RS. 9,999

LEPHONE

PARAMETERS

P1

W7

Display (inches/res)

5-inch/1280x720

5/854X480

Dimension (mm)

145.5x72.9x10.35

143.6x72.5x10

143.2x69x9.1

Weight (grams)

150

177

136

Model

Processor/RAM

W8

W15

W21

W7R

5/1280X720

5.5/1280X720

5/ FWVGA/854x480

154.9x79.1x9.4

144.2x72x8.8

152.8x76.9x8.6

145x72x9.6

164

142

164

142

W9

4.7 inch/1280x720 5.5 inch/1280x720

1.3GHz Quad-Core 1.3GHz Quad Core 1.3GHz Quad Core 1.3GHz Quad Core 1.3GHz Quad-Core 1.3GHz Quad-Core 1.3GHz Quad Core Android 7.0

Android 6.0

Android 6.0

Android 6.0

Android 6.0

Android 6.0

Android 6.0

1GB/8GB/128GB

1GB/8GB/32GB

2GB/16GB/32GB

1GB/8GB/32GB

2GB/16GB/32GB

2GB/16GB/32GB

2GB/16GB/32GB

5MP/2MP

5MP/2MP

8MP/5MP

5MP/2MP

8MP/5MP

8MP/5MP

5MP/2MP

2,500

2,000

2,000

2,500

2,000

2,500

2,000

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Dual SIM

Yes

Yes

Yes

Yes

"Yes "

"Yes "

"Yes "

Music Player/FM

Yes

Yes

Yes

Yes

Yes/Yes

Yes/Yes

Yes/Yes

Launched

Launched

Launched

Launched

Launched

Launched

Launched

4,599

4,999

5,749

4,999

6,499

6,799

5,499

Operating system Storage/Expandable Rear/Front Camera Battery (mAh)

Launch Price Rs.

RS. 6,000 – RS. 9,999

RS. 6,000 – RS. 9,999

MODELS

RS. 6,000 – RS. 9,999

PARAMETERS

LEPHONE

LYF

LG

W10

Wind 5

K7

Canvas Unite 4

Canvas Amaze 2

Canvas XP 4G

Canvas 5

5 inch/854X480

5/ 720 x 1280

5/ 480 x 854

5.0/ 1280 x 720

5/ 720 x 1280

5.0/720 x 1280

5.2/1080 x 1920

NA

NA

NA

NA

Model Display (inches/res) Dimension (mm)

145x72x9.6

Weight (grams)

164

144.6 x 72.8 x 8.45 143.6 x 72.5 x 8.95 137

MICROMAX

NA

NA

NA

NA

MTK 6735P/1GB

QS415/ 2GB

MT6735P/3GB

MT6753/3GB

1.3GHz Quad Core

MT6735P/ 1GB

1.1GHz Quad Core/ 1.5GB

Android 6.0

Android 5.1

Android 5.0

Android 6.0

Android 5.0.2

Android 5.1

Android 5.1

1GB/8GB/32GB

8GB/ 32GB

8GB/32GB

8GB/64GB

8GB/ 32GB

16GB/32GB

16GB/64GB

5MP/2MP

8MP/ 5MP

5MP/5MP

8MP/5MP

13MP/ 5MP

8MP/2MP

13MP/5MP

2,000

2,000

2,125

2,500

2,500

2,000

2,900

2G/3G/4G

Yes/Yes/Yes

Yes/ Yes/ Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/ Yes/ Yes

Yes/Yes/Yes

Yes/Yes/Yes

Dual SIM

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Music Player/FM

Yes

Yes/Yes

Yes/Yes

Yes/Yes

Yes/Yes

Yes/-

Yes/Yes

Launched

June, 2016

January, 2016

June, 2016

June, 2016

May, 2016

November, 2015

4,499

6,599

8,690

6,999

7,499

7,499

9,999

Processor/RAM Operating system Storage/Expandable Rear/Front Camera Battery (mAh)

Launch Price Rs.

www.mymobileindia.com

MAY 2019 I 91


MYGUIDE RS. 6,000 – RS. 9,999

RS. 6,000 – RS. 9,999

MODELS

RS. 6,000 – RS. 9,999

MICROMAX

PARAMETERS

Model Display (inches/res)

MOTOROLA

NOKIA

NUU

PANASONIC

Canvas Unite 4 Pro

Canvas Sliver 5

Moto G4 Play

Moto E4/Plus

Nokia 3

Q626

P55 Max

5.0/ 1280 x 720

4.8/720 x 1280

5/720x1280

5/5.5/1280x720

5/1280X720

5/1280 x 720

5.5/1280x720

143.4x71.4x8.4

141.2x70.3x7.3

152 x 72.6 x 8.7

Dimension (mm)

NA

5.1mm thick

144.4x72x9.9

144.5x72x9.3/ 155x77.5x9.55

Weight (grams)

NA

97

137

150,/181

NA

148

180

Processor/RAM

Quad core/ 2GB

QS 410 /2GB

QS 410/2GB

MTK6737

MT 6737

1.3GHz Quad Core

MTK6737

Operating system

Android 5.1

Android 5.0.2

Android 6.0

Android 7.1.1

Android 7.0

Android 6.0

Android 7.0

Storage/Expandable

16GB/32GB

16GB/No

16GB/128GB

2/16/3/32GB

16GB/128GB

2GB/32GB/64GB

3GB/16GB

8MP/5MP

8MP/5MP

8MP/5MP

8MP/5MP/13MP/5MP

8MP/8MP

8MP/5MP

13MP/5MP

3,900

2,000

2,800

28,00/5,000

2,650

2,000

5,000

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Dual SIM

Yes

No

Yes

Yes

No

Yes

Yes

Yes/Yes

Yes/Yes

Yes/No

Yes/Yes

Yes/Yes

Yes/Yes

Yes/Yes

June, 2016

2,015

September, 2016

August, 2017

July, 2017

August, 2017

August, 2017

7,499

8,387

8,999

8,450 onwards

8,635

9,625

7,499

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

RS. 6,000 – RS. 9,999

RS. 6,000 – RS. 9,999

MODELS

RS. 6,000 – RS. 9,999

PARAMETERS

PANASONIC

SAMSUNG

TCL

XIAOMI

TCL 560

TCL 562

Redmi 2 Prime

5/720x1280

5.5/ 1280x720

5.5/1920x1080

4.7/720 x 1280

142.4 x 71.1 x 8.0

142.4x71.1x8

NA

152x77x8

134.00 x 67.20 x 9.4

149

138

138

156

150

133

MT6737/MT6753

Quad core/ 2GB

Quad core/ 1.5GB

Quad core/2GB

QS 210/2GB

MT6755M/3GB

QS 410/2GB

Operating system

Android 7.0

Android 6.0

Android 6.0

Android 6.0

Android 6.0

Android 6.0

Android 4.4

Storage/Expandable

3GB/32GB

16GB/128GB

8GB/128GB

16GB/128GB

16GB/32GB

32GB/64GB

16GB/32GB

Rear/Front Camera

5/13/13/13

8MP/5MP

8MP/5MP

8MP/5MP

8MP/5MP

13MP/5MP

8MP/2MP

Battery (mAh)

4,000/5,000

2,600

2,600

2,600

2,500

2,960

2,200

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Dual SIM

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes/Yes

Yes/No

Yes/No

Yes/Yes

Yes/No

Yes/Yes

Yes/Yes

September, 2017

July, 2016

July, 2016

July,2016

July, 2016

July,2016

August, 2015

8,999/9,999

6,490

6,990

9,090

6,999

9,999

6,999

Eluga Ray 500/700

Galaxy On 5 Pro 5.0/ 1280 x 720

5.0/ 1280 x 720

Dimension (mm)

5/5.5/720 x 1280/ 1080 x 1920 144.3 x 71.3 x 9.2/ 153.8 x 75.4 x 8.9

142.3 x 72.1 x 8.5

Weight (grams)

163/182

Processor/RAM

Model Display (inches/res)

Music Player/FM Launch Price Rs.

92 I MAY 2019

Galaxy J2 (2016) Galaxy J2 Pro (2016)

MYMOBILE


MYGUIDE RS. 6,000 – RS. 9,999

RS. 6,000 – RS. 9,999

MODELS

RS. 6,000 – RS. 9,999

XIAOMI

PARAMETERS

Redmi 3S/ 3s Prime Redmi Note Prime

Model

VIDEOCON

Redmi Note 3

Redmi 3s Plus

Redmi Note 4

Redmi Note 5

Graphite1

5/ 1280X720

5.5/720 x 1280

5.5/1080 x 1920

5/1280x720

5.5/1080X1920

5.9/1080x2160

4.5/1280x720

Dimension (mm)

139.4 X 69.7 X 8.5

154 x 78.7 x 9.45

150 x 76 x 8.65

139.3x69.6x8.5

151X76X8.3

158.50x75.45x8.05

136.76X69X10

Weight (grams)

144

185

164

144

165

180

127

Processor/RAM

QS 430/ 2GB, 3GB

QS 410/2GB

QS 650/2GB,3GB

QS 430/2GB

QS625/2GB,3GB,4GB

QS625/3GB/4GB

Quad-core/1GB

Android 6.0

Android 4.4

Android 5.0.2

Android 6.0

Android 6.0

Android 7.0

Android 6.0

16GB, 32GB/128GB

16GB/32GB

16GB,32GB/32GB

32GB/128GB

32GB/64GB

32GB/64GB

8GB/64GB

13MP/5MP

13MP/5MP

16MP/5MP

13MP/5MP

13MP/5MP

12MP/5MP

5MP/2MP

4,100

3,100

4,000

4000/4100

4,100

4,000

2,000

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Dual SIM

Yes

No

Yes

Yes

Yes (Hybrid)

Yes

Yes

Yes/Yes

Yes/Yes

Yes/-

Yes/Yes

Yes/Yees

Yes/Yes

Yes/Yes

Launch

August, 2016

December, 2015

March, 2016

October,2016

January, 2017

February, 2018

NA

Price Rs.

6,999/ 8,999

7,999

9,999/ 11,999

9,499

9,999

9,999

6,499

Display (inches/res)

Operating system Storage/Expandable Rear/Front Camera Battery (mAh)

Music Player/FM

RS. 6,000 – RS. 9,999

RS. 6,000 – RS. 9,999

MODELS

RS. 6,000 – RS. 9,999

VIDEOCON

PARAMETERS

YU

ZEN

Delite21

Krypton3

Ultra30

Ultra50

Yunique

Yuphoria

Cinemax 3

5/1280x720

5/1280x720

5/1920X1080

5/1920X1080

4.7/720x1280

5.0/720x1280

5.5/720x1280

Dimension (mm)

146.66X74.3X10.52

144.5X73.14X9.74

144.31X73X10

Weight (grams)

151

153

153

186

128

143

August,2016

Processor/RAM

Quad-core/2GB

Quad-core/2GB

Quad-core/3GB

Quad-core/3GB

QS 410 / 1GB

Quad core / 2GB

Quad core/2GB

Operating system

Android 6.0

Android 6.0

Android 6.0

Android 6.0

Android 5.1.

Android 5.1.1

Android 5.1

Storage/Expandable

16GB/32GB

16GB/32GB

32GB/64GB

32GB/64GB

8GB/32GB

16GB/32GB

16GB/32GB

8MP/2MP

13MP/5MP

13MP/5MP

13MP/5MP

8MP/2MP

8MP/5MP

5MP/3.2MP

3,000

3,000

4,000

3,000

2,000

2,230

2,900

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/No

Dual SIM

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes/Yes

Yes/Yes

Yes/Yes

Yes/Yes

Yes/Yes

Yes/Yes

Yes/Yes

NA

NA

NA

NA

September, 2015

May, 2015

August, 2016

7,200

7,999

9,990

9,990

6,300

6,499

6,999

Model Display (inches/res)

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

www.mymobileindia.com

148.24X72.56X11.44 134.5 x 67.5 x 8.3 142.4 x 73 x 8.2-9.35

MAY 2019 I 93


MYGUIDE RS. 6,000 – RS. 9,999

RS. 10,000 – RS. 14,999

MODELS

RS. 6,000 – RS. 9,999

ZIOX

PARAMETERS

ZOPO

ZTE

ASUS

Model

Astra Star

Astra Curve 4G

Duopix F1

ZP331

Blade V6

ZenFone 2 (2GB/4GB)

Display (inches/res)

5/480x854

5/480x854

5/1280x720

4.5/ 854 x 480

5/ 1280 x 720

5.5/ 1080 x 1920

5.5/1080 x 1920

Dimension (mm)

145.6x72.7x10.2

146.5x73.1x10.3

145.2x71.7x9.1

133 x 65.7 x 8.5

142X69.5X6.8

152.5 x 77.2 x 10.9

156.5 x 77.2 x 10.8

Weight (grams)

150

160

148

113

122

170

170

Quad core/1GB

MTK 6735/2GB

IA Z3560 /2GB

QS615 /2GB,3GB

Android 5.0

Android 5.0

Processor/RAM

1.3GHz Quad-Core 1.3GHz Quad-Core 1.3GHz Quad-Core

Zenfone Selfie

Operating system

Android 7.0

Android 7.0

Android 7.0

Android 5.1

Android 5.1

Storage/Expandable

1GB/16GB

2GB/16GB

2GB/16GB

8 GB/64 GB

16GB/128GB

Rear/Front Camera

5MP/2MP

5MP/2MP

8MP/8MP+2MP

5 MP/2 MP

13MP/5MP

13MP/5MP

13MP/13MP

2,350

2,200

2,400

1,700

2,500

3,000

3,000

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/No

Yes/Yes/No

Yes/Yes/Yes

Yes/Yes/Yes

Dual SIM

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes/Yes

Yes/Yes

Yes/Yes

Yes/Yes

Yes/Yes

Yes/-

Yes/-

Launched

Launched

Launched

-

July, 2016

March, 2015

August, 2015

5,899

7,299

7,499

7,500

9,999

13,999, 18,999

10,999/ 16,999

Battery (mAh)

Music Player/FM Launch Price Rs.

RS. 10,000 – RS. 14,999

RS. 10,000 – RS. 14,999

MODELS

RS. 10,000 – RS. 14,999

16GB,32GB/128GB 16GB,32GB/128GB

GIONEE

GIGIL

Model

Zenfone 3 lazer

ASUS ZenFone Max Pro M1

A1

Coolpad Note 5

Cool 1

F 103 Pro

Apex 3

Display (inches/res)

5.5/1920x1080

5.9/1080x2160

5.5/1920x1080

5.5/1920x1080

5.50/1080x1920

5.0/ 1280 x 720

6.18 inch

149x76x7.9

159 x 76 x 8.5

152 x 76 x 7.8

NA

152.00 x 74.80 x 8.20

145.3 x 70.5 x 8.5

76x156x8.2

180

160

NA

173

142

NA

PARAMETERS

Dimension (mm) Weight (grams)

CENTRIC

COOLPAD

Processor/RAM

QS 430.4GB

QS635/3GB

QS 430

QS 617/4GB

1.4GHz octa-core

Quad core/ 3GB

1.5GHz Quad core

Operating system

Android 6.0

Android 8.1

Android 7.1.1

Android 6.0

Android 6.0

Android 6.0

Android 9.0

Storage/Expandable

32GB/128GB

32GB/64GB

3GB/32GB/256GB

32GB/64GB

32GB

16GB/128GB

3GB/32GB/128GB

13MP/8MP

13+5MP/8MP

13MP/8MP

13MP/8MP

13MP/8MP

13MP/5MP

13MP+0.3MP

3,000

5,000

3,000

4,010

4,000

2,400

3,500

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Dual SIM

Yes

Yes

Yes

Yes

No

Yes

Yes

Music Player/FM

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes

Yes/No

Yes/No

Yes/Yes

Launch

October,2016

May, 2018

November, 2017

October, 2016

January, 2017

July, 2016

March, 2019

18,999

10,999

10,999

10,999

13,999

11,999

14,591

Rear/Front Camera Battery (mAh)

Price Rs.

94 I MAY 2019

MYMOBILE


MYGUIDE RS. 10,000 – RS. 14,999

RS. 10,000 – RS. 14,999

MODELS

RS. 10,000 – RS. 14,999

HONOR

PARAMETERS

HTC

INFOCUS

LAVA

Honor 5C

Honor 5X

Honor 6X

Desire 630

Epic 1

Snap 4

V5

Display (inches/res)

5.2/ 1920 x 1080

5.5/ 1080 x 1920

5.5/1080X1920

5.0/ 1280 x 720

5.5/1920x1080

5.2/720x1280

5.5/720x1280

Dimension (mm)

147.1 x 73.8 x 8.3

151.3 x 76.3 x 8.15

150.9X76.2X8.2

146.9 x 70.9 x 8.3

153x76x8.4

147.1 x 73.8 x 8.3

151.9 x 94.7 x 8.3

Weight (grams)

156

158

162

140

162

153

Processor/RAM

Kirin 650/ 2GB

QS 616 /2GB

Kirin 655

QS 400/2GB

Decca-core/3GB

Octa-core/4GB

Quad core/3GB

Operating system

Android 6.0

Android 5.1.1

Android 6.0

Android 6.0

Android 6.0

Android 7.0

Android 5.1

Storage/Expandable

16GB/128GB

16GB/128GB

32GB/64GB

16GB/2TB

32GB/128GB

64GB/128GB

16GB/32GB

13MP/8MP

13MP/5MP

12 and 2MP/8MP

13MP/5MP

16MP/8MP

13MP/8MP

13MP/8MP

3,000

3,000

3,340

2,200

3,000

3,000

3,000

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Dual SIM

Yes

Yes

Yes

Yes

Yes

Yes

Yes/Yes

Yes/No

Yes/-

Yes/No

Yes/No

Yes/Yes

Yes/Yes

Yes

June, 2016

January, 2016

Jnauray 2017

February, 2016

November,2016

September, 2017

January, 2016

10,999

12,999

11,999

10,890

12,999

11,590

11,299

Model

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

RS. 10,000 – RS. 14,999

RS. 10,000 – RS. 14,999

MODELS

RS. 10,000 – RS. 14,999

LENOVO

PARAMETERS

Phab 2

Vibe K4 Note

Vibe S1

Phab Plus

Vibe K5 Note

Phab 2 Plus

K8 Note

Display (inches/res)

6.4/1920x1080

5.5/1080x1920

5.0/1080x1920

6.8/1080 x 1920

5.5/1920x1080

6.4/1920x1080

5.5/1080 x 1920

Dimension (mm)

175x89.5x6.89

186.6 x 96.6 x 7.6

152x75.7x8.49

174x88x5.5

154.5 x 75.9 x 8.5

Weight (grams)

225

158

132

229

165

218

180

Processor/RAM

MTK8735/3GB

MT 6753/3GB

MT6752/3GB

QS 615 /2GB

Helio P10/4GB

MT/3GB

MT Decacore/3GB/4GB

Operating system

Android 6.0

Android 5.1.

Android 5.0

Android 5.0

Android 6.0

Android 6.0

Android 7.1.1

Storage/Expandable

32GB/128GB

16GB/128GB

32GB/128GB

32GB/64GB

32GB/128GB

32GB/128GB

32GB/64GB/256GB

13MP/5MP

13MP/5MP

13MP/8 MP + 2 MP

13MP/5MP

13MP.8MP

13MP,13MP/8MP

13+5MP/13MP

4,050

3,300

2,420

3,500

3,500

4,050

4,000

2G/3G/4G

Yes/Yes/yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

Yes

Yes

Yes

Yes

Yes

Yes/Yes

Yes

Yes/Yes

Yes/-

Yes/Yes

Yes/Yes

Yes

December,2016

January, 2016

November, 2015

October, 2015

Jaunuary,2016

November,2016

August, 2017

11,999

11,999

12,999

14,999

13,499

14,999

12,999

Model

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

www.mymobileindia.com

153.67 X 76.45 X 9.14 143.3 x 70.8 x 7.8

MAY 2019 I 95


MYGUIDE RS. 10,000 – RS. 14,999

RS. 10,000 – RS. 14,999

MODELS

RS. 10,000 – RS. 14,999

PARAMETERS

LYF

LG

MICROMAX

MOTOROLA

F1

K 10

X Screen

G4 Stylus

Canvas 6

Canvas 6 Pro

Moto G Turbo Edition

Display (inches/res)

5.5/1920x1080

5.3/ 1280 x 720

4.93/ 1280x720

5.7/ 720 x 1280

5.5/1920 x 1080

5.5/1920 x 1080

5.0/720 x 1280

Dimension (mm)

155.5x77.6x7.9

146.6x74.8x8.8

142.6 x 71.8 x 7.1

154.4 x 79.2 x 9.4

-

-

142.1 x 72.4 x 11.6

Weight (grams)

153

140

120

163

-

-

155

Processor/RAM

QS 617/3GB

QS 410/2GB

QS 410/2GB

QS 400 /1GB

MT6753/3GB

Helio x10/4GB

QS 615 /2GB

Operating system

Android 6.0

Android 5.0

Android 6.0

Android 5.0

Android 5.1

Android 5.1

Android 5.1.1

Storage/Expandable

32GB/128GB

16GB/32GB

16GB/128GB

16GB/32GB

32GB/128GB

Yes/Yes

16GB/32GB

16MP/8MP

13MP/5MP

13MP/8MP

13MP/5MP

13MP/8MP

13MP/5MP

13MP/5MP

3,200

2,300

2,300

3,000

3,000

3,000

2,470

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Dual SIM

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes/Yes

Yes/Yes

Yes/Yes

Yes/-

Yes/Yes

Yes/Yes

Yes/No

October,2016

January, 2016

July, 2016

May, 2015

May, 2016

May, 2016

2,015

13,099

12,999

12,990

13,869

10,999

10,999

10,999

Model

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

RS. 10,000 – RS. 14,999

RS. 10,000 – RS. 14,999

MODELS

RS. 10,000 – RS. 14,999

MOTOROLA

PARAMETERS

NOKIA

NUBIA

Moto G4

Moto G4 Plus

G5 Plus

Nokia 5

Nokia 6

Z11 Mini

N1

5.5/ 1920 x 1080

5.5/ 1920X1080

5.2/1980X1080

5.2/ 720x1280

5.5/1920X1080

5/1920x1080

5.5/1920x1080

Dimension (mm)

153 x 76.6 x 7.9

153X76.6X9.8

153X76X9.6

149.7 x 72.5 x 8.05

154 x 75.8 x 7.85

141.4x70x8

150.9x79x8.9

Weight (grams)

155

155

155

NA

NA

138

190

Processor/RAM

QS 617/2GB

QS 617/2GB,3GB

QS 625 Octa-core

QS 430

QS 430

QS/3GB

MTK P10/3GB

Operating system

Android 6.0.1

Android 6.1

Android 7.0

Android 7.1.1

Android 7.1.1

Android 5.1

Android 6.0

Storage/Expandable

16GB/128GB

16GB, 32GB/128GB

16GB/32GB

2GB/16GB

3BG/32GB

32GB/200GB

32GB/128GB

13MP/5MP

16MP/5MP

12MP/5MP

13MP/8MP

8MP/16MP

16MP/8MP

13MP/13MP

3,000

3,000

3,000

3,000

3,000

2,800

5,000

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/yes

Yes/Yes/yes

Dual SIM

Yes

Yes

Yes

No

No

yes

yes

Yes/No

Yes

Yes

Yes

Yes

Yes/Yes

Yes/Yes

May, 2016

May,2016

March, 2017

July, 2017

July, 2017

October,2016

December,2016

10,499

13,499/ 14,999

12,999

12,499

14,299

12,999

11,999

Model Display (inches/res)

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

96 I MAY 2019

MYMOBILE


MYGUIDE RS. 10,000 – RS. 14,999

RS. 10,000 – RS. 14,999

MODELS

RS. 10,000 – RS. 14,999

NUU

PARAMETERS

PANASONIC

SAMSUNG

X5

Eluga Note

Eluga Arc

Eluga Pulse X

Eluga A3/A3 Pro

Galaxy On7

Galaxy J5

5.5/1920 x 1080

5.5/ 1920 x 1080

4.7/720x1280

5.5/1280X720

5.2/720 x 1280

5.5/1280 x 720

5.0/1280 x 720

Dimension (mm)

153x76.5x7.8

146.00x74.50x8.10

139 x 67 x 8.10

139 x 67 x 8.10

148.7 x 72.4 x 9.1

77.5x151.8x8.2

142.1 x 71.8 x 7.9

Weight (grams)

170

142

130

152

161

171

146

Processor/RAM

1.5GHz Octa Core

Octa Core/3GB

QS 410/2GB

Quad-core/3GB

Quad-core/3GB

Quad-core/1.5GB

Quad-core/1.5GB

Android 7.0

Android 6.0

Android 5.1

Android 6.0

Android 7.0

Android 5.1

Android 5.1

3GB/32GB/128 GB

32GB/32GB

16GB/32GB

16GB/128GB

16GB/32GB/128GB

8GB/128GB

8GB/128GB

13MP/5MP

16MP/5MP

8MP/5MP

13MP/5MP

13MP/8MP

13MP/5MP

13MP/5MP

2,950

3,000

1,800

3,000

4,000

3,000

2,600

2G/3G/4G

Yes/Yes/yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Dual SIM

yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes/Yes

Yes/Yes

Yes/Yes

Yes

Yes

Yes/Yes

Yes/Yes

August,2017

July, 2016

April,2016

March, 2017

August, 2017

October, 2015

June, 2015

12,100

10,290

10,190

10,990

11,290/12,790

10,990

10,390

Model Display (inches/res)

Operating system Storage/Expandable Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

RS. 10,000 – RS. 14,999

RS. 10,000 – RS. 14,999

MODELS

RS. 10,000 – RS. 14,999

SAMSUNG

PARAMETERS

XIAOMI

Galaxy J Max

Galaxy J5 (2016)

Galaxy J7

J5 Prime

Galaxy On7 Pro

Mi 4i

Mi Max

7.0/ 1280 x 800

5.2/1280x720

5.5/720 x 1280

5/1080x720

5.5/1280 x 720

5.0/1080 x 1920

6.44/1920x1080

Dimension (mm)

186.9 x 108.8 x 8.7

145.7 x 72.3 x 8.1

152.2 x 78.6 x 7.5

142.8x69.5x8.1

151.8 x 77.5 x 8.2

138.1 x 69.6 x 7.8

173.1x88.3x7.5

Weight (grams)

NA

158

171

143

171

130

203

Processor/RAM

Quad core/1.5GB

QS 410/2GB

Octa Core/1.5GB

Quad-core/2GB

Quad core/ 2GB

QS 615/2GB

QS 650,652/3GB,4GB

Operating system

Android 5.1

Android 6.0

Android 5.1

Android 6.0

Android 6.0

Android 5.0

Android 6.0

Storage/Expandable

8GB/200GB

16GB/128GB

16GB/128GB

16GB/256GB

16GB/128GB

16GB,32GB/No

32GB,128GB/128GB

8MP/2MP

13MP/5MP

13MP/5MP

13MP/5MP

8MP/5MP

13MP/5MP

16MP/5MP

4,000

3,100

3,000

2,400

3,000

3,120

4,850

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Dual SIM

Yes

Yes

Yes

No

Yes

Yes

Yes

Yes/No

Yes/Yes

Yes/Yes

Yes/Yes

Yes/No

Yes/Yes

Yes/Yes

July, 2016

May, 2016

2,015

September,2016

July, 2016

April, 2015

June,2016

11,400

13,990

11,890

12,990

10,900

11,999/ 14,999

10,999

Model Display (inches/res)

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

www.mymobileindia.com

MAY 2019 I 97


MYGUIDE RS. 10,000 – RS. 14,999

RS. 10,000 – RS. 14,999

MODELS

RS. 10,000 – RS. 14,999

XIAOMI

PARAMETERS

Redmi Note 5 Pro

Model

VIVO

Redmi Note 7 Pro

NEW

YU

Y55L

Y55S

Yureka Plus (YU5510A,YU5510 )

Yunicorn

Yureka Note

Display (inches/res)

5.9/1080x2160

6.3/1080x2340

5.2/1280x720

5.2/1280x720

5.5/1080x1920

5.5/(1080X1920)

6.0/1080 x 1920

Dimension (mm)

158.6x75.4x8.1

159.2x75.2x8.1

147.9x72.9x7.5

147.9x72.9x7.5

155 x 78 x 9

153.3X75.4X8.5

-

Weight (grams)

180

186

142

142

154

172

-

Processor/RAM

QS636/4GB

QS675/6GB

QS 430/2GB

QS 425/3GB

QS 615/2GB

MT Helio P10/4GB

MTK6753T/3GB

Operating system

Android 7.1.2

Android 9.0

Android 6.0

Android 6.0

Android 4.4.4

Androis 5.1.1

Android 5.1.1

Storage/Expandable

64GB/256GB

64GB/128GB

16GB/128GB

16GB/256GB

16GB/32GB

32GB/128GB

16GB/Yes

8MP/5MP

13MP/5MP

13MP/5MP

13MP/5MP

13MP/8MP

Rear/Front Camera

12MP+5MP/20MP 48MP+5MP/13MP 4,000

4,000

2,650

2,730

2,500

4,000

4,000

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

yes/yes/yes

Yes/Yes/Yes

Dual SIM

Yes

Yes

Yes

Yes

Yes

yes

Yes

Yes/yes

Yes/yes

Yes/yes

Yes

Yes/Yes

yes

Yes/Yes

February, 2018

March, 2019

October,2016

March, 2017

July, 2015

May,2016

April, 2016

13,999

14,999

11,980

12,490

8,999

12,999

13,499

Battery (mAh)

Music Player/FM Launch Price Rs.

RS. 10,000 – RS. 14,999

MODELS

RS. 15,000 – RS. 19,999

ZOPO

PARAMETERS

ASUS

CREO

ZP350

ZP370

Hero 1

Z1

Zenfone 2 Laser ZE601KL

Display (inches/res)

5.0 / 1280 x 720

5.5/ 1280 x 720

5.0/1280 x 720

5.5/1920 x 1080

6.0/ 1080 x 1920

5.5/1920x1080

5.5/ 1440x2560

Dimension (mm)

145.9 x 71.4 x 8.5

153.8 x 77.1 x 9

146.1 x 70.6 x 8.65

155.7 x 77.3 x 8.9

164.6 x 84 x 10.6

151.4x76.24x8.3

155.4 x 76.1 x 8.7

Weight (grams)

137

167

136

175

190

175

190

Processor/RAM

Quad-core/1GB

Ouad-core/1GB

Quad-core/2GB

QS 801/3GB

QS 616/3GB

QS 430/3GB

Helio X10 /3GB

Operating system

Android 5.1

Android 5.1

Android 5.1

Android 5.1.1

Android 5.0

Android 6.0

Android 5.1.1

Storage/Expandable

8GB/64GB

8GB/64GB

16 GB/64 GB

64GB/No

32GB/128GB

32GB/128GB

32GB/-

8.0MP/2.0MP

8.0MP/2.0MP

13.2 MP/5.0MP

13MP/8MP

13MP/5MP

16MP/8MP

21MP/8MP

2,100

3,000

2,500

4,100

3,000

4,100

3,100

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Dual SIM

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes/Yes

Yes/Yes

Yes/Yes

Yes/-

Yes/No

Yes/No

Yes/Yes

Model

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

98 I MAY 2019

ZENFONE 3 MAX(ZC553KL)

Mark 1

NA

NA

NA

May, 2016

December, 2015

November,2016

April,2016

10,000

11,000

14,500

13,499

16,499

17,999

19,999

MYMOBILE


MYGUIDE RS. 15,000 – RS. 19,999

RS. 15,000 – RS. 19,999

MODELS

RS. 15,000 – RS. 19,999

GIONEE

PARAMETERS

GIGIL

HTC

HUAWEI

Model

Marathon M5

S11 Lite

K1

S8

Desire 828

Desire 825

P20 Lite

Display (inches/res)

5.5/ 720 x 1280

5.7/720x1440

5.2-inch

5.99-inch

5.5/720 x 1280

5.5/ 1280 x 720

5.8/1080x2280

Dimension (mm)

152 x 76 x 8.6

153.8 x 72.6 x 7.9

74.9x146x9.5

75x158x9.2

157.9 x 77.8 x 7.89

156.9 x 76.9 x 7.4

148.6 x 71.2 x 7.4

Weight (grams)

211

141

NA

NA

148

155

145

Processor/RAM

MT6735/3GB

QS8937/3GB

1.5GHz Octa core

1.5GHz Octa core

MT6753/1.5GB

QS 400/2GB

Kirin 659/4GB

Android 5.1

Android 7.1

Android 9.0

Android 9.0

Android 5.1

Android 6.0

Android 8.0

32GB/128GB

32GB/256GB

4GB/64GB/128GB

4GB/64GB/128GB

16GB/2TB

16GB/2TB

32GB/64GB/128GB

13MP/5MP

13+2MP/16MP

16MP+5MP/5MP

16MP/5MP

13MP/5MP

13MP/5MP

16+2MP/24MP

6,020

3,030

4,040

6,000

2,800

2,700

3,000

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/No

Yes/Yes/Yes

Yes/Yes/Yes

Dual SIM

Yes

Yes

Yes

Yes

Yes

Yes

No

Yes/Yes

Yes/Yes

Yes/Yes

Yes/Yes

Yes/Yes

Yes/No

Yes/Yes

November,2015

May, 2018

March, 2019

March, 2019

November, 2015

February, 2016

April, 2018

17,500

15,000

17,531

18,412

15,300

15,501

19,999

Operating system Storage/Expandable Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

RS. 15,000 – RS. 19,999

RS. 15,000 – RS. 19,999

MODELS

RS. 15,000 – RS. 19,999

LENOVO

PARAMETERS

LYF

MOTOROLA

Vibe P1

Vibe Shot

Vibe X3

Z2 Plus

Earth 1

Earth 2

Moto X Play

5.5/1080x1920

5.0/1080 x 1920

5.5/1080x1920

5/1920x1080

5.5/1080x1920

5/1920x1080

5.5/1080 x 1920

Dimension (mm)

152.9 x 75.6 x 9.9

142.7 x 70 x 7.6

154 x 76.5 x 9.3

140.2x60x6.2

154 x 76.6 x 7.25

142x76x7.9

148 x 75 x 10.9

Weight (grams)

187

145

175

150

162.5.

140

169

Processor/RAM

QS615 /2GB

QS 615/3GB

QS 808 /3GB

QS 820/3GB,4GB

QS 615/3GB

QS 615/3GB

QS615 /2GB

Operating system

Android 5.1

Android 5.1

Android 5.1

Android 6.0

Android 5.1.1

Android 5.1

Android 5.1.1

Storage/Expandable

32GB/128GB

32GB/128GB

32GB/128GB

32GB,64GB/128GB

32GB/32GB

32GB/64GB

16GB,32GB/128GB

13MP/5MP

16MP/8MP

21MP/8MP

13MP/8MP

13MP + 2MP/5MP

13MP/13MP

21MP/5MP

5,000

3,000

3,500

3,500

3,500

2500

3,630

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Dual SIM

Yes

Yes

Yes

Yes

Yes

Yes

No

Yes/Yes

Yes/Yes

Yes/-

Yes/Yes

Yes/Yes

Yes/Yes

Yes/No

October, 2015

June, 2015

December, 2015

September,2016

January, 2016

15,499

18,500

19,999

19,999

19,499

Model Display (inches/res)

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

www.mymobileindia.com

Sept, 2015 19,999

15,999

MAY 2019 I 99


MYGUIDE RS. 15,000 – RS. 19,999

RS. 15,000 – RS. 19,999

MODELS

RS. 15,000 – RS. 19,999

MOTOROLA

OPPO

One Power

F1 S

Galaxy J7 (2016)

Galaxy On8

On Nxt

J7 Prime

J7 Max

6.2/1080x2246

5.5/1280x720

5.5/1280x720

5.5/1920x1080

5.5/1920x1080

5.5/1920x1080

5.7/1920x1080

Dimension (mm)

156x76x8.4

154 x 76 x 7.38

76 x 151 x 7.8

151.7x76x7.8

151.7x75x8

151.7x75x8

151.7x75x8.1

Weight (grams)

205

160

169

169

167

167

167

PARAMETERS

Model Display (inches/res)

SAMSUNG

Processor/RAM

QS636/3GB

MTK 6750/3GB

Exynos 7870/2GB

Octa-core/3GB

Octa-core/3GB

Octa-core/3GB

OCTA-CORE MEDIATEK

Operating system

Android 8.1

Android 5.1.1

Android 6.0

Android 6.0

Android 6.0

Android 6.0

Android 7.0

Storage/Expandable

32GB/64GB/256GB

32GB/128GB

16GB/128GB

16GB/128GB

32GB/256GB

16MP/256GB

4GB/32GB

Rear/Front Camera

16MP+5MP/12MP

13MP/16MP

13MP/5MP

13MP/5MP

13MP/8MP

13MP/8MP

13MP/13MP

5,000

3,075

3,300

3,300

3,300

3,300

3,300

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Dual SIM

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes/Yes

Yes/No

Yes/Yes

Yes/yes

Yes/Yes

Yes/Yes

Yes/Yes

October, 2018

August, 2016

May, 2016

September,2016

October,2016

September,2016

July, 2017

15,269

15,001

15,780

15,620

15,000

16,900

15,001

Battery (mAh)

Music Player/FM Launch Price Rs.

RS. 15,000 – RS. 19,999

RS. 20,000 – RS. 29,999

MODELS

RS. 15,000 – RS. 19,999

VIVO

PARAMETERS

XIAOMI

ZOPO

APPLE

ASUS

V3

V5

MIMax 2

ZOPO SPEED 7 PLUS

iPhone 5S

Zenfone 3

Zenfone 3 Ultra

5.0/1280×720

5.5/1280x720

6.44/1080 x 1920

5.5/ 1920 x 1080

4.0/640 x 1136

5.2,5.5/(1920x1080)

6.8/(1920x1080)

Dimension (mm)

143.6 x 71 x 7.5

153.8x75.5x7.55

174.1 x 88.7 x 7.6

153.6 x 76.5 x 8.8

Weight (grams)

138

154

211

164

112

144

233

Processor/RAM

QS 616/3GB

octa-core/4GB

QS 625/4GB

Octa-core /3GB

Dual-core/1GB

QS 625/3GB,4GB

QS 652/4GB

Operating system

Android 5.1

Android 6.0

Android 7.1.1

Android 5.1

iOS 9.2.1

Android 6.0

Android 6.0

Storage/Expandable

32GB/128GB

32GB/128GB

64/128GB

16 GB/64 GB

16GB,32GB,64GB/No

32GB,64GB/2TB

64GB/128GB

13MP/8MP

13MP/20MP

12/5MP

13 MP/5.0MP

8MP/1.2MP

16MP/8MP

23MP/8MP

2,550

3,000

5,300

3,000

1,560

1

4,600

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Dual SIM

Yes

Yes

Yes

Yes

No

Yes

Yes

Yes/-

Yes/Yes

Yes/Yes

Yes/Yes

Yes/No

Yes

Yes

May, 2016

November,2016

August, 2017

NA

September, 2013

August,2016

August, 2016

15,450

15,990

15,230

15,199

20,280 onwards

21,999/ 27,999

29,999

Model Display (inches/res)

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

100 I MAY 2019

123.8 x 58.6 x 7.6 146.87 x 73.98 x 7.69 186.4 x 93.9 x 6.8

MYMOBILE


MYGUIDE RS. 20,000 – RS. 29,999

RS. 20,000 – RS. 29,999

MODELS

RS. 20,000 – RS. 29,999

BLACKBERRY

COOLPAD

DTEK 50

Max

M5 Plus

S6 Pro

Honor 8

Honor 7

X9

5.2/1920x1080

5.5/1920x1080

6.0/1920 x 1080

5.5/1920x1080

5.2/1920x1080

5.2/1080 x 1920

5.5/ 1080 x 1920

Dimension (mm)

147x72.5x7.4

152x75.5x7.6

-

153x75.3x7.6

145.5x71x7.45

143.2 x 71.9 x 8.5

153.9 x 75.9 x 7.99

Weight (grams)

135

170

210.8g

170

153

157

170

Processor/RAM

QS 617/3GB

QS 617/4GB

Octa Core/3GB

octa-core/4GB

Kirin 950/4GB

HS Kirin 935/3GB

MT H X10/ 3GB

Operating system

Android 6.0

Android 5.1

Android 5.1

Android 6.0

Android 6.0

Android 5.0

Android 6.0

Storage/Expandable

16GB/2TB

64GB/128GB

64GB/128GB

64GB/256GB

32GB/128GB

16GB/128GB

32GB/2TB

Rear/Front Camera

13MP/8MP

13MP/5MP

13MP/5MP

13MP/8MP

12MP,12MP/8MP

20MP/8MP

13MP/5MP

3000

2,800

5,020

3,130

2,900

3,100

3,000

2G/3G/4G

Yes/Yes/Yes

yes/yes/yes

Yes/Yes/Yes

Yes/Yes/yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Dual SIM

No

yes

Yes

Yes

No

Yes

Yes

Yes/Yes

yes

Yes/Yes

Yes/Yes

Yes/No

Yes/Yes

Yes/No

November,2016

May, 2016

May, 2016

October,2016

October, 2016

July, 2015

May, 2016

21,000

24,999

27,000

21,130

29,000

22,999

25,990

PARAMETERS

Model Display (inches/res)

Battery (mAh)

Music Player/FM Launch Price Rs.

GIONEE

HONOR

RS. 20,000 – RS. 29,999

RS. 20,000 – RS. 29,999

MODELS

RS. 20,000 – RS. 29,999

HTC

HTC

PARAMETERS

LG

MOTOROLA

Model

Desire 10 Pro

Stylus 2

Stylus 2 Plus

Nexus 5X

Moto Z Play

X4

Z 2 Play

Display (inches/res)

5.5/1920x1080

5.7/1280X720

5.7/ 1920 x 1080

5.2/ 1080 x 1920

5.5/1920x1080

5.2/1080x1920

5.5/1920X1080

Dimension (mm)

156.5x76x7.86

155 x 79.6 x 7.4

155 X 79.6 X 7.4

147 x 72.6 x 7.9

156.4x76.4x6.99

148.4x73.4x8

156.2X76.2X5.99

Weight (grams)

165

145

146

136

165

163

145

Processor/RAM

Helio P10/4GB

Quad Core /2GB

Octa Core/3GB

QS 808/2GB

QS 625/3GB

QS630/3GB

QS 626/4GB

Android 6.0

Android 6.0

Android 6.0

Android 6.0

Android 6.0

Android 7.1

Android 7.1.1

64GB/2TB

16GB/2TB

32GB/2TB

16GB,32GB/No

32GB/2TB

32GB/64GB/256GB

64GB/2TB

20MP/13MP

13MP/8MP

16MP/8MP

12.3MP/5MP

16MP/5MP

12+8MP/16MP

12MP/5MP

3000

3,000

3,000

2,700

3,510

3,000

3,000

2G/3G/4G

Yes/Yes/yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Dual SIM

Yes

Yes

Yes

No

Yes

Yes

Yes

Yes/Yes

Yes

Yes/Yes

Yes/No

Yes/Yes

Yes/Yes

Yes/Yes

November,2016

May,2016

July, 2016

October, 2015

October,2016

October, 2017

July, 2017

26,490

20,500

24,000

24,490/30,645

20,490

20,990

24,999

Operating system Storage/Expandable Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

www.mymobileindia.com

MAY 2019 I 101


MYGUIDE RS. 20,000 – RS. 29,999

RS. 20,000 – RS. 29,999

MODELS

RS. 20,000 – RS. 29,999

MOTOROLA

NOKIA

Moto X Style

8.1

2

3T

OnePlus 5

5T

6

5.7/ 1440 x 2560

6.18/1080x2280

5.5/1080p

5.5/1920x1080

5.5/1080 x 1920

6.01/1080x2160

6.28/1080x2280

Dimension (mm)

153.9 x 76.2 x 11.06

154.8x75.8x8

151.8x74.9x9.85

152.7x74.5x7.35

154.2 x 74.1 x 7.3

156.1x75x7.3

155.7x75.4x7.8

Weight (grams)

179

180

175

158

153

162

177

Processor/RAM

QS 808/3GB

QS 821/6GB

QS 835/8GB

QS835/6GB

QS845/6GB

Operating system

Android 6.0

Android 9.0

Android 5.1

Android 6.0

Android 7.1.1

Android 7.1.1

Android 8.1

16GB,32GB/128GB

6GB/128GB

64GB

64GB

64GB

64GB/128GB

64GB/128GB/256GB

21MP/5MP

12MP+13MP/20MP

13MP/5MP

16MP/16MP

16MP/16MP

16+20MP/16MP

16+20MP/16MP

3,000

3,500

3,300

3400

3,300

3300

3300

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Dual SIM

No

No

Yes

No

Yes

Yes

Yes

Yes/No

Yes/No

Yes/No

Yes/Yes

Yes/Yes

Yes/No

Yes/No

September, 2015

December, 2018

July, 2015

December.2016

June, 2017

November, 2017

May, 2018

26,999/ 28,999

26,999

22,999

22,000

32,999

32,999

34,999

PARAMETERS

Model Display (inches/res)

Storage/Expandable Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

ONEPLUS

Snapdragon 710/4GB QS 810/3GB&4GB

RS. 20,000 – RS. 29,999

RS. 20,000 – RS. 29,999

MODELS

RS. 20,000 – RS. 29,999

PARAMETERS

Model

PANASONIC Eluga X1 Pro

SAMSUNG Galaxy A7 (2016) Galaxy A5/A7 (2017)

SMARTRON

SONY

J7 Pro

t phone

Xperia C4

Xperia XA

6.18/1080x2246

5.5/ 1080 x 1920

5.2/5.5/1080X1920

5.5/1920X1080

5.5/1920x1080

5.5/1080 x 1920

5.0/1280 x 720

Dimension (mm)

155x75.5x7.9

151.5 x 74.1 x 7.3

144.8 x 71 x 7.3/ 151.5X74.1X7.3

150.3 x 77.4 x 7.8

158.2x78.2x6.98

150.3 x 77.4 x 7.9

143.6 x 66.8 x 7.9

Weight (grams)

195

169

157/I86

157

149

147

137

QS 810/4GB

MT6752/2GB

MTK H P10/2GB

Display (inches/res)

MT6771/4GB

Octa Core/3GB

Octa Core/2GB/3GB

Octa core Exynos/3GB

Operating system

Android 8.1 (Oreo)

Android 5.1.1

Android 6.0

Android 7.0

Android 6.0

Android 5.0

Android 6.0

Storage/Expandable

6GB/64GB/128GB

16GB/128GB

32GB/256GB

64GB

64GB/128GB

16GB/200GB

16GB/200GB

Rear/Front Camera

16MP+5MP/16MP

13MP/5MP

16MP/16MP/16MP/ 16MP

13MP/13MP

13MP/4MP

13MP/5MP

13MP/5MP

3,000

3,300

3000/3600

3,600

3,000

2,600

2,300

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Dual SIM

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes/Yes

Yes/Yes

Yes/Yes

Yes/Yes

Yes/yYes

Yes/Yes

Yes/No

October, 2018

December, 2015

March, 2017

July, 2017

July,2016

June, 2015

May, 2016

26,990

25,900

28,990/33,490

20,900

22,999

20,800

20,990

Processor/RAM

Battery (mAh)

Music Player/FM Launch Price Rs.

102 I MAY 2019

MYMOBILE


MYGUIDE RS. 20,000 – RS. 29,999

RS. 20,000 – RS. 29,999

MODELS

RS. 20,000 – RS. 29,999

SONY

PARAMETERS

XIAOMI

VIVO

Xperia Z3+

Xperia C5 Ultra Dual

Mi 5

X5 Pro

V3 Max

VIVO V5 Plus

V7 Plus

Display (inches/res)

5.2/ 1080 x 1920

6.0/1080 x 1920

5.15/1080 x 1920

5.2/ 1080 x 1920

5.5/1080 x 1920

5.5/1080X1920

5.99/720x1440

Dimension (mm)

146.3 x 71.9 x 6.9

164.2 x 79.6 x 8.2

144.5 x 69.2 x 7.25

147.9 x 73.5 x 6.4

153.9x77.1x7.58

152.6 x 74 x 7.3

155.9x75.8x7.7

Weight (grams)

144

187

129

151

168

159

160

Processor/RAM

QS 810 /3GB

MTK6752/2GB

QS 820/3GB

QS 615/2GB

QS 652/4GB

QS 652/4GB

QS450/4GB

Operating system

Android 5.0

Android 5.1

Android 6.0

Android 5.0

Android 5.1

Android 6.0

Android 7.1.2

Storage/Expandable

32GB/128GB

16GB/200GB

32GB/No

16GB/128GB

32GB/128GB

64GB

64GB/256GB 16MP/24MP

Model

20.7MP/5MP

13MP/13MP

16MP/4MP

13MP/8MP

13MP/8MP

12MP and 8MP/ 16 MP

2,930

2,930

3,000

2,450

3,000

3,160

3,225

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Dual SIM

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes/No

Yes/Yes

Yes/Yes

Yes/Yes

Yes/Yes

Yes/Yes

Yes/Yes

June, 2015

August, 2015

April, 2016

June, 2015

April, 2016

42,736

September, 2017

26,990

27,799

24,999

21,400

23,980

22,990

21,990

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

RS. 30,000 AND ABOVE

RS. 30,000 AND ABOVE

MODELS

RS. 30,000 AND ABOVE

APPLE

PARAMETERS

iPhone 6

iPhone 6Plus

iPhone SE

iPhone 6S

iPhone 6S Plus

iPhone 7

iPhone 7 Plus

Display (inches/res)

4.7/750 x 1334

5.5/1080 x 1920

4.0/640 x 1136

4.7/750 x 1334

5.5/1080 x 1920

4.7/1334x750

5.5/1920x1080

Dimension (mm)

138.1 x 67 x 6.9

158.1 x 77.8 x 7.1

123.8 x 58.6 x 7.6

138.3 x 67.1 x 7.1

158.2 x 77.9 x 7.3

138.3x67.1x7.1

158.2x77.9x7.3

Weight (grams)

129

172

113

143

192

138

188

Processor/RAM

A8,M8/1GB

A8,M8/1GB

A9,M9/2GB

A9,M9/2GB

A9,M9/2GB

A10 Fusion, M10/2GB

A10Fusion, M10/3GB

iOS 9

iOS 9

iOS 9.3

iOS 9

iOS 9

iOS 10

iOS 10

16GB,64GB/No

16GB,64GB/No

16GB,64GB/No

8MP/1.2MP

8MP/1.2MP

12MP/1.2MP

12MP/5MP

12MP/5MP

12MP/7MP

12MP,12MP/7MP

1,810

2,915

1,614

1,715

2,750

1,960

2,900

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/yes/Yes

Yes/Yes/Yes

Dual SIM

No

No

No

No

No

No

No

Yes/No

Yes/No

Yes/No

Yes/No

Yes/No

Yes/No

Yes/No

September,2014

September,2014

March, 2016

September,2015

September,2015

October,2016

0ctober,2016

23,999

24,999 onwards

24,000 onwards

39,990 onwards

48,998 onwards

45,775 omwards

59,999 onwards

Model

Operating system Storage/Expandable Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

www.mymobileindia.com

16GB,64GB,128GB/ No 16GB,64GB,128GB/ No 32GB/128GB/256GB 32GB/128GB/256GB

MAY 2019 I 103


MYGUIDE RS. 30,000 AND ABOVE

RS. 30,000 AND ABOVE

MODELS

RS. 30,000 AND ABOVE

APPLE

PARAMETERS

ASUS

BLACKBERRY

8

8 Plus

iPhone XS

Zenfone 3 Deluxe

ZenFone AR

DTEK 60

KEYone

4.7/750 x 1334

5.5/1080x1920

5.8/1125 x 2436

5.7/(1920x1080)

5.7/1440x2560

5.5/2560x1440

4.5/1080 x 1620

Dimension (mm)

138.4 x 67.3 x 7.3

158.4 x 78.1 x 7.5

143.6x70.9x7.7

156.4x74.4x7.5

158.7 x 77.7 x 9

153.9x75.4x7

149.1 x 72.4 x 9.4

Weight (grams)

148

200

177

172

170

165

180

Processor/RAM

A11 Bionic

A11 Bionic

A12 Bionic

QS 820,821/6GB

QS 821/8GB

QS 820/4GB

QS625/3GB/4GB

iOS 11

iOS 11

iOS 12

Android 6.0

Android 7.0

Android 6.0

Android 7.1

256GB/128GB

64/256GB

32GB/2TB

32GB/64GB/256GB

Model Display (inches/res)

Operating system Storage/Expandable

2GB/64GB/256GB

3GB/64GB/256GB 4GB/64GB/256BG/512GB

12MP/7MP

12MP/12MP/7MP

12MP+12MP/7MP

23MP/8MP

23MP/8MP

21MP/8MP

12MP/8MP

1,821

2,691

2,658

3,000

3,300

2,610

3,505

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Dual SIM

No

No

Yes

Yes

Yes

No

Yes

Yes/No

Yes/No

Yes/No

Yes

Yes

Yes/No

Yes/Yes

September, 2017

September, 2017

September, 2018

September,2016

August, 2017

November,2016

August, 2017

61,990

70,800

99,990

25,999

49,990

29,999

39,990

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

RS. 30,000 AND ABOVE

RS. 30,000 AND ABOVE

MODELS

RS. 30,000 AND ABOVE

GOOGLE

PARAMETERS

GIGIL

HUAWEI

Pixel 2

Pixel 2 XL

Pixel 3

Pixel 3 XL

S10

P20 Pro

Mate 20 Pro

5/1920x1080

6/1440X2880

5.5/1080x2160

6.3/1440x2960

6.21-inch

6.1/1080x2240

6.39/1440x3120

Dimension (mm)

145.7x69.7x7.8

157.9x76.7x7.9

145.6x68.2x7.9

158x76.7x7.9

NA

155 x 73.9 x 7.8

157.8x72.3x8.6

Weight (grams)

143

175

148

184

NA

180

189

Processor/RAM

QS835/4GB

QS835/4GB

QS835/4GB

QS835/4GB

Octa core

Kirin 970/6GB

Kirin 980/6GB

Operating system

Android 8.0

Android 8.0

Android 9.0

Android 9.0

Android 9.0

Android 8.1

Android 9.0

Storage/Expandable

64GB/128GB

64GB/128GB

64GB/128GB

64GB/128GB

6GB/128GB/256GB

32GB/128GB

8GB/128GB/256GB

Rear/Front Camera

12.2MP/8MP

12.2MP/8MP

2,700

2,700

2,915

2,915

4,000

4,000

4,200

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Dual SIM

No

No

Yes

Yes

Yes

No

No

Yes/No

Yes/No

Yes/No

Yes/No

Yes

Yes/No

Yes/No

October, 2017

October, 2017

November, 2018

November, 2018

March, 2019

April, 2018

November, 2018

43,880

65,000

68,550

83,000

37,573

64,990

69,999

Model Display (inches/res)

Battery (mAh)

Music Player/FM Launch Price Rs.

104 I MAY 2019

12.2MP/8MP+8MP 12.2MP/8MP+8MP

16MP/2MP

40+20+8MP/24MP 40+20+8MP/24MP

MYMOBILE


MYGUIDE RS. 30,000 AND ABOVE

RS. 30,000 AND ABOVE

MODELS

RS. 30,000 AND ABOVE

PARAMETERS

HUAWEI

LG

MOTOROLA

OPPO

G4 Dual SIM

G5

V20

Moto X Force

Moto Z

Find X

6.47/1080x2340

5.5/1440 x 2560

5.3/ 2560x1440

5.7/2560x1440

5.4/1440 x 2560

5.5/2560x1440

6.42/1080X2340

Dimension (mm)

158x73.4x8.4

148.9 x 76.1 x 8.9

149.4x73.9x7.3

159.5x77.9x7.6

149.8 x 78 x 9.2

153.3x75.3x5.19

156.7x74.2x 9.4

Weight (grams)

192

155

159

174

169

136

186

Processor/RAM

Kirin 980/8GB

QS 808 /3GB

QS 820/4GB

QS 820/4GB

QS 810 /3GB

QS 820/4GB

QS845/8GB

Android 9.0 (Pie)

Android 5.1

Android 6.0

Android 7.0

Android 5.1.1

Android 6.0

Android 8.1

128GB/256GB/512GB

32GB/2TB

32GB/100GB

64GB/2TB

32GB,64GB/2TB

64GB/2TB

128GB/256GB

40MP+20MP+8MP/ 32MP

16MP/8MP

16MP/8MP

16MP,8MP/5MP

21MP/5MP

13MP/5MP

16MP+20MP/25MP

4,200

3,000

2,800

3,200

3,760

2,600

3,730

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Dual SIM

Yes

Yes

Yes

Yes

No

Yes

Yes

Yes/No

Yes/No

Yes/No

Yes/No

Yes/Yes

Yes/No

Yes/No

April, 2019

May, 2015

April,2016

December,2016

November, 2015

October,2016

July, 2017

71,999

34,800

25,999 onwards

54,999

25,990

39,999

59,990

P30 Pro

Model Display (inches/res)

Operating system Storage/Expandable Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

NEW

RS. 30,000 AND ABOVE

RS. 30,000 AND ABOVE

MODELS

RS. 30,000 AND ABOVE

SAMSUNG

PARAMETERS

Galaxy S6

Galaxy S6 Edge

Galaxy A9 Pro

Galaxy Note 5

Display (inches/res)

5.1/ 1440 x 2560

5.1/ 1440 x 2560

6/1920x1080

5.7/1440 x 2560

5.1/2560 X 1440

5.5/2560 X 1440

5.8/6.2/2960X1440

Dimension (mm)

143.4 x 70.5 x 6.8

142.1 x 70.1 x 7

161.7x80.9x7.9

153.2 x 76.1 x 7.6

69.6x142.4x7.9

72.6 x 150.9 x 7.7

148.9 x 68.1 x 8.0/159.5 x 73.4 x 8.1

Weight (grams)

138

132

210

171

152

157

155/173

Processor/RAM

Octa core /3GB

Octa core /3GB

octa-core/4GB

Quad core /4GB

Exynos 8890/4GB

Exynos 8890/4GB

Exynos 8896

Android 5.0.2

Android 5.0.2

Android 6.0

Android 5.1.1

Android 6.0

Android 6.0

Android 7.0

Storage/Expandable

32GB,/No

32GB/No

32GB/256GB

32GB/No

32GB/200GB

32GB/200GB

64/256GB

Rear/Front Camera

16MP/5MP

16MP/5MP

16MP/8MP

16MP/5MP

12MP/5MP

12MP/5MP

12MP/8MP

2,550

2,600

5,000

3,000

3,000

3,600

3000/3500

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Dual SIM

No

No

Yes

No

Yes

Yes

No

Yes/No

Yes/No

Yes/Yes

Yes/No

Yes/-

Yes/-

Yes

March, 2015

April, 2015

September,2016

August, 2015

March, 2016

March, 2016

April, 2017

26,990

34,900

32,490

40,900/43,900

32,900

38,900

53,00/58,900

Model

Operating system

Battery (mAh)

Music Player/FM Launch Price Rs.

www.mymobileindia.com

Galaxy S7

Galaxy S7 Edge

Galaxy S8/Plus

MAY 2019 I 105


MYGUIDE RS. 30,000 AND ABOVE

TABLETS

MODELS

RS. 30,000 AND ABOVE

PARAMETERS

SAMSUNG

SONY

VIVO

APPLE

Note 8

Xperia Z5 Dual

Xperia X

Xperia Z5 Premium

NEX

iPad Mini 2

iPad Mini 4

Display (inches/res)

6.3/1440 x 2960

5.2/1080 x 1920

5/1920x1080

5.5/ 2160 x 3840

6.59/1080x2316

7.9/1536 x 2048

7.9/1536 x 2048

Dimension (mm)

162.5 x 74.8 x 8.6

146 x 72 x 7.3

143 x 69 x 7.7

154.4 x 76 x 7.8

162x77x8

200 x 134.7 x 7.5

203.2 x 134.8 x 6.1

Weight (grams)

195

156.5g

152

181

199

331

298.8/304

Processor/RAM

Exynos 8895/6GB

QS 810/3GB

QS 650/ 3GB

QS 810/3GB

QS845/8GB

A7,M7/1GB

A8,M8/2GB

Android 7.1.1

Android 5.1

Android 6.0

Android 6.0

Android 8.1

iOS 8

iOS 9

64GB/128GB/256GB

32GB/200GB

64GB/ 200GB

32GB/200GB

8GB/128GB/256GB

16,32GB/No

16GB,64GB,128GB/No

12MP/12MP/8MP

23MP/5MP

23MP/13MP

23MP/5MP

12MP+5MP/8MP

5MP/1.2MP

8MP/1.2MP

3,300

2,900

2,620

3,430

4,000

23.8w

19.1W

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/No

Yes/Yes/Yes

Dual SIM

Yes

Yes

Yes

Yes

Yes

No

No

Yes/No

Yes/-

Yes/-

Yes/Yes

Yes/Yes

Yes/No

Yes/No

September, 2017

November, 2015

July, 2016

November, 2015

July, 2018

November, 2015

Spetember, 2015

67,900

37,000

38,990

47,990

44,990

28,460 onwards

44,500

Model

Operating system Storage/Expandable Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

TABLETS

TABLETS

MODELS

TABLETS

APPLE

ASUS

MICROMAX

iPad Pro 9.7-inch iPad Pro 12.9-inch iPad Air 2 with Wi-Fi WiFi/ Wi-Fi + Cellular WiFi/ WiFi + Cellular

ZenPad 8

LapTab

Galaxy Tab S3 9.7

Tab A

PARAMETERS

Model

SAMSUNG

9.7/2048x1536

9.7/1536 x 2048

12.9/2732 x 2048

8.0/1280 x 800

10.1/1280X800

9.7/ 1536 x 2048

8/800 x 1280

Dimension (mm)

240 x 169.5 x 6.1

240 x 169.5 x 6.1

305.7 x 220.6 x 6.9

209 x 123 x 8.5

259.2 x 175.4 x 9.2

237.3 x 169 x 6

212.1 x 124.1 x 8.9

Weight (grams)

437

1

713/ 723

350

1.1kg

429

364

Processor/RAM

A8X,M8/1GB

A9X,M9/2GB

"A9X,M9 /4GB"

QS MSM8929/2GB

Intel 4 Gen/2GB

QS 820/3GB

QS425/2GB

iOS 9

iOS 9.3

iOS 9

Android 5.0

Windows 10

Android 7.0

Android 7.1

16GB, 64GB/No

32GB,128GB,256GB/ No

32GB/No

16GB/-

32GB/64GB

32GB/256GB

16GB/256GB

8MP/1.2MP

12MP/5MP

8MP/1.2MP

8MP/2MP

2MP/2MP

13MP/5MP

8MP/5MP

27.3W

27.9 W

38.5W

4,000

7,700

6,000

5,000

2G/3G/4G

-

Yes/Yes/Yes

-

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Dual SIM

No

No

No

No

No

No

No

Yes/No

Yes/No

Yes/No

Yes/No

Yes/No

Yes/No

Yes/No

October, 2014

March, 2016

November, 2015

July, 2015

2,015

June, 2017

October, 2017

38,000

49,900 Onwards/ 61,900 onwards

65,900 nwards/ 85,900 onwards

12,496

10,999

47,990

17,990

Display (inches/res)

Operating system Storage/Expandable Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

106 I MAY 2019

MYMOBILE


Feature

Gadgets

ImpactAll A virtual reality app for learners and instructors

I

mpactAll is an app which

accessible on a global level. ImpactAll

combines VR and 3D technology

is a groundbreaking new technology

with traditional lesson plans in

designed to help raise engagement

a classroom for a more immersive

and increase knowledge retention for

technology driven approach to learning. ImpactAll utilizes 360-degree photos and videos in lesson plans, and also has something akin to a PowerPoint for students to use alongside these photos and videos. ImpactAll VR is giving us an idea of what a classroom of the future is going to look like, with lesson plans being enhanced with VR and 3D technology and students being more engaged by using this technology. This app is appropriate for students who are ardent science learners and are in class 6 to 12. It can also prove to be a holistic learning experience for keen learners interested in discovering new things. This technological development has

whole experiment and

changed the way

reactions. ImpactAll

students learn.

has been designed

“Experiential

with two key goals:

learning” is one

• Improve outcomes

of the areas where

through increased

virtual reality might

engagement

be most effective. The “experiential

students of all ages. Early education is

learning” not only helps teachers

all about learning through experience.

personal experience

to cover the topics, but also helps

With easy to understand, effective

By focusing on these specific goals

to increase students’ motivation to

and innovative solutions to classroom

they believe all students can achieve

learn. There are many benefits of this

challenges, Impact All boasts of a

more.

to students, such as producing more

diverse portfolio of classroom-focused

autonomous learners, deepening

products and services that are in daily

journey ever taken by humankind and

learning, and helping students to apply

use by millions of students. A high-tech

it is available at the Google Play store

the skills learned through different

biology laboratory where a user can

with a rating of 4.9 out of 5. Now

activities.

• Better knowledge retention through

ImpactAll is the story of the great

look through the intestine, interact with

because of ImpactAll, you get a chance

Another plus point of this type of

the micro and macro molecules and

to experience historic events through

learning is that students and teachers

perform experiments as they would

can remote in from anywhere in the

in a real lab with lab equipment and

world, which makes education more

material. Students can observe the

the eyes of those who lived through it. n team@mymobile.co.in

www.mymobileindia.com

may 2019 | 107


Trendz

consumer insight

Music Streaming On the Rise in India Gaana emerged as the most favoured platform in the Indian music streaming space, says a report

I

ndians love listening to music mostly

“Mobile is the key conduit for listening

free, using music apps, with Gaana

music, with music streaming apps now

emerging as the most favoured on-

being preferred over YouTube. As mobile

demand, music streaming app, says

continues to drive affordability and

a new study by CyberMedia Research. The

accessibility, more number of Indians are

“CMR Music Streaming Apps Survey Report

streaming music. Music app preferences

2019”, a nationwide survey – powered by

in India are dictated by the choice of

its on-demand insights platform, Insights

songs available in music app library,

on the Go – throws insight on changing

with freemium apps dominating paid

customer preferences around music in the

subscriptions,” said Prabhu Ram, Head –

country.

Industry Intelligence Group (IIG), CMR.

According to Thomas George,

An overwhelming majority of those

Country Manager and SVP, CMR, “Music

surveyed indicated ‘free’ music as their key

consumption in India is undergoing a slow

consideration. When it came to choosing

but gradual evolution. In the ‘streaming

music app, some key considerations

era’, the way people listen to music is

include the strength of the songs library

shaping the music industry. Digital music

(51%) and key music app features (9%).

streaming has emerged as a mainstream channel for those on the move.” 55% of those surveyed indicate

Gaana emerged as the most favored app (25%), followed by Apple Music (20%), YouTube (20%) and Wynk (14%).

spending 20-30% of their time listening

When it comes to Spotify, only 50%

to music. Out of those surveyed, an

of those surveyed were aware of it. When

overwhelming 66% listened to music while

probed further, only 40% indicated giving

in-transit. 22% listen to music at home,

Spotify a try.

while 14% take work breaks and listen to music.

“As a new entrant, Spotify would have to look at ‘creative’ strategies to connect with Indians and India. Given the choices available in the market, and with competition from the likes of JioSaavn and Gaana, it would make it more difficult for Spotify to compete. It would be interesting to see how Spotify capitalizes in such a hyper-competitive market,” added Prabhu. Free, or almost free, music is what consumers seek. An overwhelming majority of those surveyed indicated that they would not like to pay for music. The survey covered 2,500 respondents across top eight cities of India, cutting across age groups, demographics and gender. n team@mymobile.co.in

108 | may 2019

“Mobile is the key conduit for listening music, with music streaming apps now being preferred over YouTube. As mobile continues to drive affordability and accessibility, more number of Indians are streaming music. Music app preferences in India are dictated by the choice of songs available in music app library, with freemium apps dominating paid subscriptions” – Prabhu Ram, Head – Industry Intelligence Group (IIG), CMR

MYMOBILE


add-ons Noble Skiodo SmartLite LED TVs Power-packed with a multitude of features

N

oble Skiodo, in association with Flipkart, has

The SmartLite TVs by

launched India’s first SmartLite LED TVs- NB24YT01

Noble Skiodo are a true

(24-inch) and NB32YT01 (32-inch) which are priced at

shift from the analogue

Rs 6,999 and Rs 8,999 respectively. The prices of these

TVs to smart internet

TVs include customer delivery, door service and GST.

based LED TVs. The

Both NB24YT01 and NB32YT01 SmartLite LED TVs are

Miracast application

power-packed with a multitude of features. The smart TVs

enables the viewer to turn all on the smartphones into

come with a heap of functionalities, easy to use interface

the big screen, while the YouTube app inbuilt allows the

and future slim technology at the most challenging price.

user to access the content of more than 100,000 hours.

They are designed specifically suiting the Indian power

The SmartLite TVs promise superior audio precision with

consumption and brings inbuilt access to the internet

20W inbuilt speakers that create theatrical experience.

using the Wi-Fi support, LAN and several pre-loaded apps

With 16.7 million colours, enhance your viewing and enjoy

such as Twitter, Youtube, Miracast and Browser.

limitless entertainment. Connect your multi-media devices

Both the SmartLite LED TVs come with 720p resolution

on the bigger screen and enjoy crystal-clear audio and

which creates true to life images giving the users

superior video quality. Extending the accessibility of your

spectacular viewing experience. The A+ grade pure prism

entertainment zone, this TV also supports 2 HDMI ports,

panel ensures that the integrity of the picture provides

a USB port, Wi-Fi and LAN. Both the TVs are designed

deep and detailed, perfect and pure every time. The Ultra

with ‘Epoxy PCB’- moisture-free components which make

Luminous Panel with Samsung Screen Cells eliminates any

it resistant to damages which are caused by the humidity

darkened areas on the screen. With ultra-sleek bezel front,

present in the air. The TV also features an eco-friendly

the viewer can enjoy viewing bigger screen which appears

customizable backlight option which ensures low power

to be more life-like without getting the edges cut.

consumption. n

Jabra Move Style Edition Engineered for wireless music on-the-move

D

anish lifestyle audio brand Jabra has launched the

The Move allows users to control calls directly from the

new Jabra Move Style Edition, an upgraded version

headphones. The comfortable and lightweight headband

of the acclaimed on-ear wireless headphones, Jabra Move.

combined with soft on-ear cups is angled for great fit

Engineered for wireless music on-the-move, the Move

and immersive sound. And when you are out of battery or

Style Edition offers an improved battery life of up to 14

can’t connect wirelessly, the optional 3.5 mm cable has

hours, while offering the same sound, comfort and light

you covered. The Jabra Move Style Edition is available at

weight. It comes in three new colours: Titanium Black,

Amazon, Croma and Jabra authorized resellers.n

Gold Beige and Navy.

Price: INR 7 ,299


Gadget Corner

add-ons JVC 55-inch Ultra HD Intelligent Smart LED TV Looks like a thing of art

J

VC, a part of Viera Group, has extended its portfolio with 4K Smart TVs, the first being 55-inch Ultra HD

Intelligent Smart LED with Quantum Luminit Technology.

Price : INR 38,999

With 4x resolution of Full HD and 3840 x 2160p resolution, the Ultra HD TV adds depth in every picture. It

The smart TV lets user access 1 million hours of content.

comes packed with the powerful Dolby-certified speakers

The user can also perform all operations of the set-

(25W + 25W). The bezel less body design makes it look

top box using the LED TV remote control. The TV also

like a thing of art. The Quantum LitUltra HD Intelligent

supports E-share app that provides seamless mirroring

Smart LEDTV runs on Amlogic quad-core processor with

of picture directly from your smartphone to the TV. The

2GB of RAM and a storage capacity of 16GB to ensure

UHD Intelligent Smart LED TV comes with dual remotes

seamless performance, with no lags, supported with

- a TV browsing remote and a gaming remote. While the

multiple storage without any hassle. The TV comes pre-

TV browsing remote boasts hotkeys that give you direct

installed with a host of applications, such as Hotstar,

access to ‘JVC app store’, Prime Video, YouTube and other

YouTube, Netflix and many others (upto 500) to ensure

applications, the gaming remote (with QWERTY keypad)

that you’re always entertained.

boasts a motion sensor that makes it more convenient for

Supporting the dual intelligent user interfaces, CUI

you to use the TV.You can browse all multimedia content

and Sensywall, the 55-inch, Quantum LitUltra HD

with 2X USB and 3X HDMI ports that support a range of

Intelligent Smart LED TV provides content based on your

peripheral devices. The product with 1-year of warranty

interest, to make for a user-friendly viewing experience.

is exclusively available with Flipkart. n

Anker Soundcore MotionQ Experience the all-round sound with this speaker

S

oundcore by global tech brand Anker has come

time via neodymium drivers. Soundcore’s Anker heritage

up with its newest ‘Motion Q’ speaker that claims

enables to combine a high-performance Li-ion battery

to bring all-round sound paired with impenetrable

with Anker’s advanced power management system. The

waterproof protection for on-the-go experience. The

pairing is engineered to optimize power consumption,

Soundcore Moton Q comes with an IPX7 waterproof shell

allowing Motion Q to play for longer, up to 10 hours of

that creates an impermeable barrier around the internal

non-stop listening from a single charge. The speaker also

components, sealing them off from destructive liquids

comes with an integrated microphone, so that you can

and potential damage. Not even full submersion stops

switch between music and calls with ease.

Motion Q from sound tracking your life. The waterproof

The Motion Q’s total wireless pairing instantly

barrier can withstand full immersion in up to 1 metre of

connects two Motion Qs together, doubling the size

water for 30 minutes. The Motion Q’s back-to-back

110 | may 2019

Price: INR 5,499

of the music or elevating movie experience with huge stereo sound.

full-range drivers and dual passive

With a lightweight build and wrist

radiators deliver music evenly

strap, the Motion Q can be hung,

around the room for stunning

held or hooked on virtually anything,

360-degree sound. To produce

anywhere. The all-new Motion Q

breathtaking depth and clarity, the

speaker comes in four colours-

Motion Q utilizes exclusive BassUp

Black, Blue, Red and Grey. It is

technology that enhances your

available with leading retail and

music’s bass frequencies in real

e-commerce stores.n

MYMOBILE


add-ons Iccon P6 and P8 Power Banks Power meets Style

S

tylish mobile accessories maker Iccon has come up with two new power banks- P6 and P8 having the

capacity of 10,000mAh. Both the power banks boast of high density lithium batteries and come with the intelligent power management solution. They also come with powerful and precise IC protection that ensures safety from over-charging, over-discharging and short circuit. While the Iccon P6 has triple USB ports to charge three devices, the P8 has dual USB ports to charge two devices. Both the products come with a warranty of six months. They are available in two colour options- Black and White. n

P6

Specifications:

• Capacity: 10,000mAh/37Wh • Input: DC 5A-2A (MAX) • Output 1/2/3: DC 5V-2A [MAX]

Introductory Offer : INR 899

• Total Output: DC 5V-2A [MAX] • Warranty: 6 months

Price : INR 1,199

P8

Specifications:

• Capacity: 10,000mAh/37Wh • Input: DC 5A-2A (MAX) • Output 1/2: DC 5V-2A [MAX] • Total Output: DC 5V-2A [MAX]

Introductory Offer : INR 899

• Warranty: 6 months

Price : INR 1,499

may 2019 | 111


Gadget Corner

add-ons Toreto Bloom Smartwatch Keep a track of your health while creating your own style statement

P

ortable digital product maker Toreto has launched ‘Bloom’ smartwatch, which keeps a track of your

health while letting you create your own style statement. The Bloom not only keeps you updated on your daily physical activities but also helps you monitor various other aspects. The Toreto Bloom is equipped with Corning Gorilla Glass 5 and has an alloyed metallic finish which adds on to your everyday style. The IP68 waterproof feature keeps the watch safe up to 1.5 meters for half

Price : INR 3,499

an hour. Combined with an advanced chipset, the band boasts of lower battery consumption that ensures long

while keeping a count of the steps taken; in order to

term performance. It comes equipped with Bluetooth 4.4.

improve the users’ fitness. This stylish smartwatch works

You can stay connected with the world as you get alerts

well with all the Android, iOS devices and is waterproof

for the messages, calls on your wrist. Simply pair your

as well. The Bloom enables users to follow social media

smartwatch with Wear Health app on your Android and

updates without looking at your phone. Toreto Bloom is

iOS smartphone to access all its features.

available at the leading e-commerce platforms and retail

The Toreto Bloom immaculately measures the number of calories burnt, tests blood pressure, tracks heart rate,

stores across India. This smartwatch comes along with two detachable straps and a 12-month warranty.n

ZAAP Aqua Xtreme Your perfect companion for intensive workouts

L

ifestyle audio equipment maker ZAAP has launched

an inbuilt high-quality microphone for hands-free calling.

its first Bluetooth headphone ‘Aqua Xtreme’ in India.

The stable, ergonomic, behind-the-ear design offers a

The Aqua Xtreme comes with the latest IP-X7 rating and

comfortable fit ensuring they stay in place when you’re

NANO-X coating that provides superior protection over

up, active and running around the track. The Aqua Xtreme

older IP-X4 rated headphones. This makes the headphone

also comes with a scratch-proof special rubber coating.

perfect for intensive workouts and other activities. It also

The true wireless headphone comes with Bluetooth

includes CSR chipset and Apt-X Tech with CVC 6.0 noise

4.1 version and also supports multi-device connectivity.

cancellation technology for unhindered perfect sound

One can connect more than one device to the headphone

delivery.

simultaneously. With its wireless Bluetooth connectivity,

The headphone comes with an inbuilt 90mAh

one can effortlessly pair the device with their smartphone

rechargeable lithium-ion battery which can provide an

without any hassle of tangled wires. The headphone is

impressive 9 hour of playtime and 250 hours of standby

also equipped with one touch Multi-Functional Button

time on a single charge. The headphone also comes with

(MFB) which assists one to execute the device with a single button to switch the power on and off, answering a call, ending a call and rejecting a call, etc. The Aqua Xtreme offers noise cancellation with superior quality and is water resistant and splash proof. It also comes with

Price : INR 2,949

two extra pairs of ear cushion. The ZAAP Aqua Xtreme Bluetooth headphone is available on leading e-commerce platforms like Amazon, Snapdeal, Zaaptech.com and retail stores.n

112 | may 2019

MYMOBILE


Astrum ST180 Speaker

Make your journey more pleasant with this travel essential

N

ew-age technology brand Astrum has launched an ultra-portable travel essential, the ST180

wireless speaker. Light in weight and compact in size, the ST180 delivers crisp and powerful sound in every direction. It has rectangular compact shape which is

Price : INR 1,299

enough to carry in your bag or flaunt it when around. The speaker plays very loud for its size with its 500mAh battery. It has 6 hours of playback time. The latest in superior sound, the Astrum ST180 offers high-sensitivity and

Gadget Corner

add-ons

dynamic range, with immersive stereo sound experience. The speaker gives you a rich and crystal clear audio output, with 3W RMS to give you a

Bluetooth transmission. With a range of about 10 meters,

distortion-free sound.

the speaker is compatible with microSD card. The product

The portable speaker also has media controls, volume

is available in four colour options- Red, Green, Black and

controls in the front. It comes with hands-free calling

Grey. It is available online with Amazon and also offline

function with a built-in rechargeable battery and wireless

with retail stores.n

360 Smart AI D600 WiFi Camera

Bring intelligent detection and DIY security surveillance to your home

3

60 Smart AI, a leading security brand with IoT

of recording 1280x720 full HD video with wide angle

products and solutions, adds another product to its

110-degree vision, to cover all parts of the home that

security camera portfolio with ‘D600’, having a stylish water drop shape design that brings intelligent detection

effectively reduces blind spots. With advanced AI Motion detection and superior

and DIY security surveillance.

algorithms, the camera gets activated if any movement

The DIY wireless indoor

happens, but effectively filters out false alarms such as

camera can be both table

curtain movements etc. In case of any movement, the

and wall mounted in

camera effectively sends notifications to your mobile

operation. Capturing

phone. With inbuilt microphone and speaker, the

the minutest details,

camera facilitates two-way real time communication,

the D600 is capable

with anti-noise technology. The fluent sound allows

Price : INR 3,999

you to communicate with your family or pet, share live streaming video with your family members and friends to stay connected at all times. With easy and quick installation, supported by WiFi, the 360 Home app allows you to customize your settings according to your preferences. The app is available on Google Play store and iOS. The product is available with Flipkart. n

may 2019 | 113


Gadget Corner

add-ons STM Goods ‘Myth Collection’ Give smart and stylish protection to your digital gears

A

ustralia-based digital accessories brand STM Goods has announced the Myth Collection of backpacks,

briefs and sleeves, now available in India. Targeting smart, stylish professionals, the Myth Collection is aimed at reinventing the way luggage for digital gear is looked at. The six-piece assortment offers style as well as functionality, keeping in mind the needs of the modern professional customer. Key features of the Myth Collection include smarter protection, smarter organization, smarter travel and smarter design. Additional construction and design

system that promotes air flow, as it keeps the user cool

highlights of the Myth Collection include: water

and comfortable.

repellent C6DWR coating applied to the fabric; TPU

The Myth Collection from STM Goods is now available

coated webbing handles with rivets to ensure durability;

at select Apple stores and online at Amazon.in. The brand

reverse coil zippers that protect the teeth, while keeping

also plans to soon launch the Must Stash and Dapper

moisture and grunge out; and the air channel back panel

Wrapper accessory storage products in India.n

Ambrane WH-65 Headphones Block out unwanted sound with the noise-cancelling technology

H

omegrown mobile accessories brand Ambrane has

materials, the headphones are designed to provide

launched WH-65 headphones that claim to offer

maximum comfort while maintaining sturdiness. The

a long battery life of up to 6 hours on a single charge.

WH65 comes with noise isolation technology that blocks

The Ambrane WH-65 comes with adjustable ear shells

out unwanted sound.

and comfortable headband. Created from lightweight

With 32 Ω impedance and 40 mm high intensity neodymium sound drivers, the headphone brings balanced bass-treble and vocals. Rooted with the rechargeable battery of Lithium-ion, it also supports smart power saver mode. It is backed by a 200mAh battery. Easy approach buttons make WH-65 a userfriendly device. Skillfully placed on the right cup of the ear; power on/off buttons accompanied by the controls of volume, play/pause, supported by SD card and AUX

Price: INR 1,999

slot, makes its convenient to use. Further, the built in FM radio lets you enjoy music on the go. It comes with the latest Bluetooth 5.0 wireless technology having a range of up to 10 metres. The Bluetooth 5.0 also allows you to connect with two devices simultaneously provided both the devices must be having the same version. The headphone is available with leading retail and e-commerce stores across India.n

114 | may 2019

MYMOBILE


Rock 250 and Rock 400

Live a tangle-free life with these mini tower speakers by Envent

C

onsumer electronics and audio brand Envent has

Rock 400 has a dedicated slot to insert external mic

come up with two new tower speakers- Rock 250

for giving speech or Karaoke. From music and movies

and Rock 400. These two mini tower speakers will be

to gaming experiences, the speaker compliments every

available across online platforms in India. These new

room and set up.n

Envent products are in sync with the consumers’ changing demands to live a tangle-free life. Envent has launched

Price: INR 3,499 (Rock 250); INR 4,999 (Rock 400)

these innovative products by amalgating the best of both the worlds – the super booming sound of a tower speaker and surround sound feel of a 2.1 speaker. This distinctive design is basically a 2.1 speakers with a woofer and 2 satellites uniquely designed into a single unit, getting rid of all the cables in between. Both the speakers offer almost all the available model

Gadget Corner

add-ons

of connecting to your devices to give you a seamless experience. They have a 3.5mm Aux cable to connect with phone or PC or even with TV. You can also connect all the devices wirelessly via Bluetooth feature. You can also use these speakers as a standalone entertainment unit by playing through FM or by playing through the USB or SD card slot. The speakers deliver premium sound through a set of single low range woofer driver, and dual full range satellite drivers, offering sound without distortion. The

WaveCharge Shared Space Wireless Charging Technology A charging solution working in access economy space

W

aveCharge, a line of indigenously-developed tabletop portable power banks, has come up with charging solution working in

access economy space. The product provides shared charging solutions to the end user through wireless tabletop/portable device. When used in sync with the WaveCharge app, one can use the devices available at public collection points/associated partner brand outlets to wirelessly charge their mobile phones irrespective of the kind of charging portal. In terms of technical specifications, this versatile hardware is specifically tailored to integrate seamlessly with safety and reliability achieving BIS compliance. With its small footprint, the WaveCharge enables users to power up their phones conveniently supporting all charging ports- Micro USB, Type C and Lightning. The hardware incorporates a battery capacity of 15,000mAh with a safe and standard output of 2.1A. The product provides with the continuous charging time of 6 hours and a battery stand-by time of 3-4 months. It renders the users a quick and powerful charge on-the-go. n

may 2019 | 115


Gadget Corner

add-ons F&D R3 Speaker A party material

A

udio brand F&D has come up with its newest ‘R3’ portable speaker in India.

The F&D R3 claims to deliver a monstrous sound along with the deep bass, thanks to its two-way passive radiator design. The speaker is capsuled

4,990 Price: INR resulting in remarkable clarity.

in a gripping design with metallic finish, rugged enough

The speaker supports digital FM with advanced PLL

to handle your party. Powered by a 4,500mAh internal

technology that enables you to hear clear FM sound

Li-ion battery, the speaker supports a playback time of

without any distortion. Truly handy with a carbineer, the

up to 5 hours, with the wireless range of up to 10m, to

speaker is easy to carry. With simple operations on the

keep your music wire free.

speaker like; Play/pause, call function and Mode change

The speaker at 12W supports 3-inch full range

buttons, it keeps you in control of your music. With the

neodymium drivers, which produce music with punchy

in-built microphone, you can easily take calls while

mids, housing highs and sonorous lows. Embraced with

connected to the speaker. The F&D R3 also supports

2-way passive radiator design for powerful bass, enjoy

USB, Bluetooth 4.2, TF card and AUX functionality. The

high clarity and powerful sound in all audio ranges.

product is available online with Amazon along several

Even at high volumes, there’s less harmonic distortion

leading retail stores with 12-month warranty.n

Syska Ultrabass HE2000 Earphones Enjoy the hassle-free communication during a call

H

omegrown Syska Accessories has come up with Ultrabass HE2000 earphones in India. The Ultrabass HE2000 comes with a high definition

built-in microphone which enables hassle-free and noise-free communication during a call. The earphones have a multifunctional button which can play, pause, volume control, track speed as well as answer calls. The Syska Ultrabass earphones also come with a 1.2 m anti-winding TPE Flat cable which offers a tangle free experience to users. As the earphones are compatible with all devices, you can plug in these earphones in all types of mobile, laptop, gaming and music devices. The metal earbuds of the Ultrabass earphones are very comfortable and available in all ear sizes and also provide

Price: INR 899

dynamic bass sound for music and captivating noise-free experience during calls. The earphones are pretty economical and available in various colours such as Blue, Black, Green and Yellow at leading e-commerce platforms. As an endeavor to provide top notch quality products, Syska has added one more innovative product to its mobile accessories catalogue. n

116 | may 2019

MYMOBILE


Vu Pixelight, UltraSmart and Premium Android TVs Designed to enrich the experience of video-on-demand content

F

ollowing the soft launch of Premium Android 4K TV

Vu Pixelight TV (Next Generation): This 4K TV comes

lineup more recently, California-based Vu Televisions

equipped with revolutionary technology that delivers

has expanded its range of products in India with three new

upscaled picture and sound quality for streaming Video on

offerings- Vu Pixelight TV (next generation), Vu UltraSmart

Demand (VOD). Vu puts more control in your hands with

TV and Vu Premium Android. They have been designed to

the Pixelight Remote with 4 Hotkeys to instantly access

enrich the experience of video-on-demand content from

built-in Premium Licensed apps like Netflix, Amazon

the likes of Netflix, YouTube, Amazon Prime and others.

Prime and YouTube, and an apps menu with plenty of

The company has also announced the Vu VOD Upscaler

Indian apps and content too, for example, Eros Now,

technology which will be made available on all TV models

Hungama Play and many more. The Vu Pixelight HDR

releasing this year.

technology delivers vivid and clear visuals which, added

The 32-inch, 40-inch and 49-inch Vu UltraSmart TVs are the most affordable of the three lineups and will cost

Gadget Corner

add-ons

to built-in Dolby Audio and DTS technologies, makes for an immersive entertainment experience.

Rs 14,500, Rs 21,000 and Rs 31,000 respectively. The

Vu Premium Android TV: The new age television is

Vu Pixelight TVs in 43-inch, 50-inch, 55-inch and 65-inch

powered by HDR 10 and Dolby Vision technology, which

configurations will come with price tags of Rs 30,000,

helps upscale details by maximising contrast and colour

Rs 39,000, Rs 42,000 and Rs 66,000 respectively. Vu

accuracy to deliver immersive 4K HDR picture quality

Premium Android TVs, which happen to be the most

without losing details. Combined with built-in high-

expensive of the three series, will be available at Rs

quality Dolby MS12 Audio and and DBx-tv, Vu delivers

35,000, Rs 42,000, Rs 47,000 and Rs 72,000 for the

wider soundstage audio clarity to your content. The Vu

43-inch, 50-inch, 55-inch and 65-inch configurations

Premium Android 4K TV runs with Android 8.0 Oreo which

respectively.

enables access to the entire Google ecosystem along

Vu UltraSmart TV: It comes loaded with licensed Netflix,

with certified apps like YouTube, Hotstar etc through

Prime Video and YouTube apps - all immediately accessible

Vu ActiVoice remote which creates a more engaging and

on its 4-Hotkeys remote. With a unique Smart Interface,

effortless opportunity to use videos and apps in the fastest

the Vu Ultrasmart offers an enjoyable and easy way to

way. The Titanium grey material with OD22 slim design

access smart content. The High Bright Panel and built-in

perfectly complements modern living room decor while

Dolby and DBX-TV audio deliver incredible picture and

minimising visual distraction and focusing more action

sound quality, all housed in a sleek piano design body.

on the content. n

may 2019 | 117


Gadget Corner

add-ons Sennheiser Momentum True Wireless Earbuds Setting a new benchmark in wearable sound

T

aking ahead the wireless revolution by setting a new benchmark in audio, German audio giant Sennheiser

recently introduced its premium earbuds – the Sennheiser Momentum True Wireless. A new generation of its iconic Momentum family, the new Momentum True Wireless

Price: INR 24,990

brings the uncompromised audio performance and iconic style of the Momentum range to a truly wireless form for the first time. These exquisitely crafted Bluetooth earphones offer

free dedicated app for iOS and Android to ensure a more personalized experience. Alongside the latest Bluetooth technology, AAC codec support as well as Qualcomm aptX and aptX Low Latency compatibility, Momentum True Wireless provides a more intelligent, personalized experience. On the move, the Transparent Hearing feature lets listeners hear ambient sounds for improved situational awareness, or for participating in conversations without removing the ear buds. Meanwhile, Momentum True Wireless offers effortless interaction with the user’s digital ecosystem by enabling direct voice access to smart assistants such as Apple Siri or Google Assistant. Be entertained, communicate, and stay informed - all via a simple tap of the intuitive touch interface and natural voice commands. Momentum True Wireless has a 4-hour battery life that can be recharged via its compact case with integrated power bank for more than 12 hours of all-day enjoyment. Designed for a perfect fit and all-day comfort, the splash- and sweat-resistant earphones have been meticulously crafted to offer a sense of timeless elegance and durability. On

118 | may 2019

characteristic style and comfort, while redefining the

opening the fabric-wrapped case, one discovers finely

audio benchmark for true wireless earbuds with superior

sculpted earphones that have been beautifully finished

stereo sound performance ensured by Sennheiser’s

with metallic details on the outer face as well as gold-

audiophile 7mm dynamic drivers. It also comes with a

plated charging pins and magnets. n

MYMOBILE



Gadget Corner

add-ons ScreenForce The tempered glass screen protectors for iPhones from the house of Belkin

U

S-based accessories maker Belkin has come up with

Each protective screen is precision-engineered for

its ScreenForce tempered glass screen protectors

maximum coverage and greater accuracy. The protective

for all iPhones, including the recently launched iPhone

screen is crystal clear, unbelievably smooth and comes

X, iPhone XR, iPhone Xs and iPhone Xs Max.

with the premium feel that comes with Japan Asahi

This screen protection solution ensures that the

Tempered Glass. The new protective layer is also nearly

protective layer is perfectly placed and aligned with

unnoticeable, thanks to the professional application of

the exact dimensions of the iPhone’s screen, leaving

the product. The ScreenForce advanced screen care

no margin for errors. The Belkin’s expert application by

comes with a 2-year warranty.

highly trained, certified screen care specialists ensures

Separating Belkin’s screen protection from the rest

precision, with no misalignment and the final product,

is a combination of a few crucial factors: the use of

free of air bubbles.

only premium quality materials; in-house engineering;

Incorporating a state-of-the-art protective screen through a machine, Belkin’s ScreenForce screen

applications that are original, unique and accurate; and the assurance of best-in-class warranties.

protection application system is a unique, first-of-its-

Smartphone users who wish to get their hands on the

kind system designed to apply Belkin screen protectors

ScreenForce tempered glass screen protection can do

to devices with unparalleled accuracy.

so at Imagine stores in Bangalore and Chennai.

Until now, phone screen protection for the most

The ScreenForce tempered glass screen protection

part has been manually applied, which means that the

for iPhone 8 /7 /6 / 6s / 8 Plus/7 Plus comes at Rs

final result is prone to human error, with a limitation in

2,299, whereas it costs Rs 2,499 for iPhone Xs/X/XR

accuracy of application. Belkin’s ScreenForce protection

and Rs 2,999 for iPhone Xs Max. n

allows application of the screen protector in-store with aid of the machine in just a matter of minutes, resulting in superior precision of application. ScreenForce also happens to be a patented screen protection application system that won a CES Innovation Award and is offered as a complimentary service to all customers purchasing Belkin’s high-performance screen protectors at authorized retailers around the world. Also, the end result of each installation is guaranteed to be bubble and dust free, even at the first attempt.

120 | may 2019

team@mymobile.co.in


Diamond Partner 3 Annual rd

Supported by

INDIA CONGRESS 2019 June 2019 | Taj Lands End | Mumbai

India's Biggest Meeting Place for

SDN & NFV Ecosystems

Communication Partner

Highlights KNOW why telecom operators are considering SDN & NFV as suitable technologies for industry transition HEAR the industry experts for future roadmaps of NFV & SDN in Indian Telecom industry How SDN & NFV will be incorporated into their existing and next generation networks LEARN why SDN & NFV is important for telecom operators to maximize their ROI in digitally enabled India LEARN about latest challenges and upcoming trends in NFV & SDN deployment.

FOR BRANDING INSIGHTS

MARKETING ALLIANCE & DELEGATION

Anjani Kr. Singh E: anjani.singh@nexgenconferences.com M:+91 98182 71445 | P: +91 11 4104 8613

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Speeding up last mile distribution with Automation Last mile distribution is all about greater efficiency, speed and accuracy, on a phenomenally large scale.

By Kartik Agarwal

I

n the last decade, shopping has evolved greatly for consumers

Intelligence (AI). Autonomous vehicles, drones or GPS-monitored

as the online experience has gone through several stages of

robots are being developed for last mile deliveries in the cities.

improvements. Consumers now expect and enjoy options

Prototypes are being tested in many countries to deliver parcels,

like same or next-day delivery. As these become routine,

groceries and food on campus environments. On the other side is

ecommerce players and retailers now face immense pressure to

the ecommerce supply chain which entails procuring the product

send millions of parcels to be picked, packed and shipped to

when it is dispatched and then delivering it to the customer.

thousands of locations. The buck doesn’t stop here, as there is

These next-gen automation solutions are flexible, scalable and

a need to fulfil these orders with greater efficiency, speed and

could be easily integrated into your operations to offer zero-defect

accuracy, and on a phenomenally large scale.

logistics processes and enabling new levels of productivity and

As consumers get more used to and expect same or next-

efficiency. Many modern and progressive supply chains today are

day delivery, few recognize the role of automation and robotics

automated to enable faster shipping operations and thus bottom-

that are revolutionising last mile

line efficiency tremendously. The

delivery. A report by DHL states

classic example for this is Amazon

that the growth of e-commerce and

which has been fuelled by the

online retail is one of the fastest

continual growth of e-commerce

growing sectors across the globe

globally and transformed its

clocking 10% of the total retail

logistics automation. Right from

sales in 2017, and it continues to

the order to its delivery to the end

grow. Further, transportation and

customer, Amazon has invested and

logistics is expected to be a billion-

achieved an unparalleled success

dollar opportunity for ecommerce

in expediency, backed by a smarter

companies as the global shipping

supply chain and automation in

market is now stands at US$2.1

inventory management.

trillion, according to World Bank, Boeing, and Golden Valley Co.

When the world gets smaller and more connected, the differentiation is all about speed as well as the

With the industry operating at

quality of products and services;

such a growth rate and on such a

and this simply translates into

massive scale, online retailers now

building a seamless supply chain.

recognise the huge opportunity that the last mile represents.

An effective last-mile experience is equivalent to customer satisfaction and loyalty, increasing

When we talk about last mile delivery, order fulfilment is one

consumers’ purchase value and frequency, while justifying the

of the most complex and critical aspects of any supply chain

investments in automation to optimize the operations in these

operations. For instance, while loading a truck of packages,

fulfilment locations. The future is now, when businesses need

warehouse staff can use barcode scanning to speed up the

to adapt to this accelerated change that is necessary to maintain

process and warehouse worker loading a truck for delivery can

their lead. We are now at the cusp of an evolution where technology

scan a package barcode. Inventory management and distribution

will overhaul last mile delivery, the impact of which has just begun and we will witness the transformation, here on. n

is now much more complex than before, lacking the efficiency and agility that the logistics industry requires. Many companies now have addressed these challenges by using robotics and Artificial

122 | may 2019

The author is the CEO and Founder of Staunch

MYMOBILE



RNI REG NO. DELENG/2005/15033 DL (ND) : 11/6100/2018-19-20 Posting Date 26th to 31st every month Publishing Date : 22-04-19


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