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SamNokiastops 8.1 Plus, Honor 10 Lite, Micromax theInfinity Ship! N12, Honor
phone of the month HUAWEI MATE 20 PRO
Tested
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Pro, Asus Zenfone Max Pro M2 and manyFace more… Face to
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Editorpage
firstcall
T
he US has done exactly the same with Huawei what it did with Iran. In a recent development which is shocking too in many ways, American President, Donald
EDITORI A L
Trump, has signed executive order which leads
Pankaj Mohindroo |
to restriction of Huawei’s equipment sales in US
Haider Ali Khan | Deputy Editor
terming it as “national emergency”. It means that Huawei cannot sell or buy products and services in United States without government approval. To an estimate, Huawei purchases goods and services of nearly $11 billion from US-based companies. This ban will also take away thousands of jobs from Americans involved directly or indirectly with Huawei. In wake of this development, Alphabet Inc.-owned, Google has
Editor-in-Chief
Ramesh Kumar Raja | Assistant Editor Vivek Singh Chauhan | Correspondent Pahi Mehra | Correspondent
DE S I G N Ajit Kumar Parashar | Sr. Graphic Designer
also suspended some of its businesses with Huawei. The suspension involves the transfer of hardware, software and technical services except those publicly available via open source licensing. However, the current users of Huawei smartphones across the world will be able to use and download the services of Google.
M A R K ETIN G Puja Mohindroo | Manager - Business Sandeep Kumar | Sr. Manager – Marketing
Chipset makers such as Intel, Qualcomm and Broadcom are also stopping their supplies to the second largest smartphone maker after Samsung till further notice. But, luckily for Huawei, it generally uses its own chipset, Kirin.
O P ER A TION S Deepak Kohli | Sr. Manager – Accounts
The recent ban on Huawei by the US government is going to hit hard the prospects of the second largest smartphone maker of the world and also to its online brand, Honor, when the competition is getting fierce day by day. Google has also joined the list to stop its
CIRCU L A TION B. G. Mathur | Manager- Production & Circulation
few businesses with Huawei citing federal ban which could prove to be fatal for the brand if it’s not resolved quick and fast. This is when Huawei’s share in the global smartphone market
A D V I S OR Y B O A RD
reached its highest ever level of 17 per cent during Q1 2019. The
Bejon Misra
research also revealed that Huawei overtook Apple as the second
Rajan Mathews
largest selling smartphone brand in Q1 2019 as its volumes
S.D. Saxena
increased by nearly 50 per cent year-on-year (YoY).
Subhash Chandra
Meanwhile, Huawei has said that it will continue to build a safe
Sunil Dutt
and sustainable software ecosystem, in order to provide the best
Sonu Bhasin
experience for all users, globally.
Uvaraj Natarajan
Will this lead to an extreme polarization of the global smartphone industry?
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Volume XIV, Issue V, june 2019
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contents
32
26
42
36
Style Notes
38
and CEO, Engineer.ai
Brands
09 letters
40
75
10 Newsbits 14 big NEWS 25 Just In Get a close look at new mobile devices now in the market
Sachin Dev Duggal – Founder
Manvendra K Chandola – CEO,
Riversong India
42
Green, Chang-Ching Lin –
The Huawei Hullabaloo
107 India To Have 859 Million
Aakrit Vaish – Co-Founder and
CEO, Haptik
70
Bhaskar Bakthavatsalu – MD,
78
Sumesh Menon – Co-Founder
and CEO, U2opia Global
108 Gautam Shah – CEO and 32 Spotlight
India
OnePlus 7 and OnePlus 7 Pro
(India), Philips and AOC Monitors
06 | june 2019
Smartwatch Shipments
64
Face to Face 30 Anish Kapoor – CEO, Infinix Atul Jasra – Business Head
Apple Watch Leads Global
MSI
President, Cadyce
34
The Rise And Rise of Chinese
Consumer Insight
Regional Marketing Manager,
India and SAARC, Check Point
26 Lead Story
46
Market Insight 36 Domestic Market in Upswing
Smartphone Users In 2022
By Invitation 44
Manufacturing Smartphones:
From 'Making in India' to 'Designing in India' – Nipun Marya, Director, Brand Strategy, Vivo India
74
Mobile Apps - Simplifying lives
since 1994 – Abhinav Girdhar, Founder, Appy Pie
76
Edtech, the harbinger of the
future teacher training and development – Kajari Bharad
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What's Inside
contents waj, Regional Manager, ONVU Learning
The Burntest 48 Redmi Note 7 Pro 50 Realme C2 52 Nokia 4.2 54 Infinix Smart 3 Plus 56 Oppo A5s
72
Parenting Made Easy
mobile devices
58 Fitbit Inspire HR
68 Feature
109 Add Ons
60 Google Pixel 3a
Triple Rear Camera
The latest and the best of
Smartphones
gadgets and accessories, from
63 Astrum ST180
In Focus 67 Chennai ‘Kings of Video Load Time’
85
earphones and Bluetooth
Apptastic 80 Creatalog 82 All India ITR 83 PayMe India 85 My Guide The most comprehensive feature and price list of
speakers to Smart TVs
122 Vantage Point OTT content consumption in India is growing at a rapid pace – Arun Gupta, Founder and CEO, MoMagic Technologies
72
107
Total number of pages = 124
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newsbits Xiaomi brings Mi Express Kiosks to purchase smartphones, accessories directly
existing 48MP sensors turn out 12MP photos by default, according to reports. Samsung’s new sensor will also be able to descramble the colour filter for fullresolution 64MP shots in good light. The 48MP cameras are now a common sight on phones including Samsung, Huawei, Oppo, Vivo, Xiaomi, and others have all shipped devices with the sensors. Samsung expects its 64MP part to go into mass production in the second half of this year.
Xiaomi has come up with a new innovative Mi Express Kiosk initiative across India. The new Mi Express Kiosks are vending machines which allow consumers and Mi Fans to purchase Xiaomi smartphones and mobile accessories directly. The kiosks are designed to accept all forms of payments across credit cards, debit cards, cash and UPI, making them a highly convenient and hassle-free form of purchase for customers. By introducing these vending machinestyle kiosks, the brand has yet again developed an innovative retail strategy in reaching out to its consumers directly. This enables Xiaomi to provide its latest smartphones to its Mi Fans at an honest pricing, similar to that of Mi Homes and Mi.com. Xiaomi is the first ever brand in the Indian tech industry to introduce this retail model, which also offers the efficiency of e-commerce business making it costeffective.
Oppo joins Android Q Beta program, showcases 5G capabilities
Samsung unveils new 64MP ISOCELL camera sensor
Chinese handset major Oppo showcased its strong capabilities in both Android development and 5G technology at Google I/O 2019 in California recently. Google announced that Oppo would be joining its Android Q Beta program as one of the OEMs to introduce testing of the next version of Android. The forthcoming version of Android, Android Q, became available as Beta earlier this year. As an early adopter of the operating system, Oppo featured its newest smartphone ‘Reno’ in an Android Q Beta demo at I/O, offering software developers in attendance the opportunity to experience and test the device. During the conference, Google also announced that Android Q Beta would be available on Oppo Reno smartphones. Twitter rolls out new feature to add photos, videos, or GIFs to retweets
South Korean tech giant Samsung has launched a new image sensor for mobile phones with a higher resolution. The ISOCELL Bright GW1 is a 64MP sensor that uses the same 0.8μm-sized pixels as the company’s current 48MP component. The Bright GW1 will produce 16MP images by merging four pixels into one, like how
10 | june 2019
Micro-blogging platform Twitter has rolled a new feature that allows its users to add
images, videos and GIFs to their re-tweets. The company is rolling out this new feature across Android, iOS, and Twitter’s mobile website for its 326 million users. This is a small addition to the service, but Twitter says it was actually quite difficult to design in a way that made sense and wasn’t overwhelming when viewed in the timeline, The Verge reported. “We found it was challenging for people to quickly understand all the content in a Retweet with media. This was due to the layout; two large tweets stacked on top of each other,” a spokesperson said. To solve for that, Twitter puts the original tweet in a smaller, indented box (with the user’s avatar still visible), and it makes your own media full width. The company notes that some brands and creators are already using the new functionality. Android users can now create, share standout online videos with Adobe’s Premiere Rush
Adobe has announced that its first all-inone cross-device video editing app, Premiere Rush, is now available for select Android phones. Premiere Rush is now available on Samsung Galaxy S10/10+, S9/9+, Note9, Note8, S10e, Google Pixel 3/3XL, 2/2XL and OnePlus 6T. Compatibility for more Android devices is also on the way, the company said in a statement. Premiere Rush packs powerful capabilities from Adobe’s professional tools like Premiere Pro and Audition into one simplified workflow that’s been optimized for Android devices. It integrates intuitive editing, simplified colour correction, AI-powered audio clean up, customizable Motion Graphics templates, and publishing all into one easy-to-use solution that works seamlessly across desktop and mobile. Premiere Rush also automatically syncs all projects and edits to the cloud, so you can access the most
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up-to-date version whenever you need it, allowing users to work from anywhere, on any device. TikTok tops Apple App Store charts for the fifth quarter in a row
Despite controversies, Chinese short videosharing app TikTok has retained its top position as the most downloaded app on the iOS for the fifth consecutive quarter, according to a recent report. The app saw more than 33 million iOS downloads during the first quarter and was followed by YouTube, Instagram, WhatsApp and Messenger to round out the top five, TechCrunch cited Sensor Tower’s report. With 11.7 million App Store downloads, Twitter saw its biggest quarter in terms of downloads since Q1, 2015 — and a yearover-year increase of 3.6 per cent. Facebook, WhatsApp and Messenger all saw more than 150 million installs apiece in the first quarter of 2019, as did TikTok. Though not the top app on Android, TikTok still had a huge quarter — particularly in India, where 88.6 million new users installed the app in the first quarter, up 8.2 times over Q1 2018, Sensor Tower noted in an earlier report. Netflix partners OnePlus for Sacred Games Season 2
Netflix, the world’s leading internet entertainment service has partnered with premium smartphone brand OnePlus to deliver Netflix’s viewing experience on the recently-launched OnePlus 7 Pro. The HDR supported razor-sharp display of OnePlus 7 Pro will set new standards in mobile viewing of content, giving Netflix
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fans an immersive viewing experience. Celebrating this association, Netflix released two posters from their muchawaited original series ‘Sacred Games Season 2’. The posters are shot on OnePlus 7 Pro and demonstrate its industry-leading camera capabilities. The posters capture the iconic intensity of the two most loved Sacred Games characters – Sartaj Singh (Saif Ali Khan) and Ganesh Gaitonde (Nawazuddin Siddiqui). Netflix also gave fans a sneak peek into the series by releasing a behind-the-scenes video, also shot on the OnePlus 7 Pro. UC Browser generates 10 crore views this IPL
UC Browser, part of Alibaba Digital Media and Entertainment Group, generated close to 10 crore views for its cricket coverage during the course of the recently-concluded IPL. UC Cricket, UC Browser’s in-app channel for cricket content aggregation, offers all-in-one live cricket content, including live scores, news, videos, photos, live commentaries and more. This IPL, UC Browser partnered with legendary cricketers Virender Sehwag and Irfan Pathan to offer exclusive cricket-related short videos, GIFs and memes and more. According to data traffic on UC Browser, the most popular match of the IPL season was between Kolkata Knight Riders v/s Sunrisers Hyderabad held on March 24th 2019, wherein Russell and Shubman Gill smashed an IPL record of 53 runs in 16 balls. Users not only got their complete cricket fix on UC Browser but also enjoyed the frenzy along with Virender Sehwag and Irfan Pathan and won big through the Play&Win Game on UC Browser. JioSaavn rolls out new integration with Instagram, Facebook Music streaming platform JioSaavn has rolled out of a new “Share” option and
integration with social media giants, Instagram and Facebook. Users of JioSaavn can now share their music to both Instagram Stories and Facebook
What’s Up
newsbits
Stories, creating another mainstream channel for the amplification and discovery of Indian and South Asian music. To activate the experience, users can find a song, album, playlist or podcast on JioSaavn and click on the share option to share to Instagram Stories. One can add their choice of stickers or GIFs in the Stories camera and then share as their own personal story. Instagram Stories and Facebook Stories each have more than 500 million daily actives worldwide as of January 2019. Airtel launches Wynk Tube to tap smartphone users in non-metros
Telecom operator Bharti Airtel has expanded its content service portfolio by launching a new music streaming app, Wynk Tube, with an aim to tap smartphone users in tier 2, tier 3 and villages. Sameer Batra, CEO- content & apps at Bharti Airtel said that the new app has been built for India 2.0, keeping in mind the digital entertainment needs of hundreds of millions smartphone users in non-metros and small towns. Batra added that regional content and personalisation through Artificial Intelligence and big data will continue to be a big agenda for Airtel. Wynk Tube allows busers to stream audio and video of music track within the same interface. The app is currently available for
june 2019 | 11
What’s Up
newsbits Android smartphones. The new audiovideo service will be available for free for Airtel users with unlimited streaming and downloads, while non-Airtel users can avail one-month free trial and can buy the subscription. Cashify launches e-com platform to sell refurbished gadgets, accessories
Cashify has announced the launch of its e-commerce platform to sell refurbished gadgets in India. It will sell a range of accessories via its e-commerce platform as well as via offline kiosks starting this month. The list of refurbished smartphones brands includes Xiaomi, Apple, OnePlus, Vivo, Oppo, Samsung and Huawei, with a 6-month warranty, the company said in a statement. Cashify has established operation centres across 5 cities -Gurugram, Mumbai, Chennai, Hyderabad and Bengaluru -- in India. “We are looking forward to making a strong presence in the refurbished gadget market, starting off with smartphones as a category and will be adding other dimensions to it in future. With quality product offering and a 6-month service promise, we can’t wait to remove the trust deficit that exists in the refurbished goods market,” said Mandeep Manocha, Co-Founder and CEO – Cashify. Oppo joins hands with Gundam series
Oppo has entered into a partnership with Gundam. The collaboration focuses on the release of a special series of Oppo-Gundam smartphone related products including items such as portable power banks, phone
12 | june 2019
cases, earphones and many other interesting accessories. The partnership aims at reaching out to the youth that treats their smartphones as an extended personality. Popular amongst the young consumers, Gundam’s TV animation series, Mobile Suit Gundam, Mobile Suit Zeta Gundam and Mobile Suit Gundam ZZ are very well remembered. Oppo has collaborated with brands that have created an impact on the millennials, it said. In 2018, Oppo launched an official collaboration with Pokémon which featured the famous “Pikachu” as the ambassador of Oppo’s SuperVOOC technology. Along with this, the company launched a Pikachu themed SuperVOOC portable power bank among other accessories. Lava introduces A7 Wave feature phone with dual tone finish Domestic handset maker Lava has expanded its feature phone line-up with the launch of A7 Wave in India. It is the first feature phone to have the dual-tone gradient design that has been gaining traction in the smartphone industry on the back. Featuring a 2.4-inch colour display, the handset allows users to type in seven languages — English, Hindi, Punjabi, Gujarati Tamil, Telugu and Kannada. The Lava A7 Wave sports a solid polycarbonate body and packs a 1,750mAh Li-ion battery that is claimed to last six days on a single charge. It houses a VGA primary camera with LED flash and includes support for 22 languages for incoming texts. It has FM radio with recording, auto call recording and an instant flashlight that can be accessed without unlocking the phone. The feature phone also has flashlight and call blink notification for incoming calls. It comes with 32GB internal storage and users can save up to 1,000 contacts in their phone book memory. PUBG Mobile crosses 100 million monthly active users PUBG Mobile has surpassed more than
100 million monthly active users (excluding China), according to App Annie. In 2018, PUBG Mobile took home multiple awards and nominations, just eight months after the game’s release. The game earned three awards at the Google Play Awards, including
“Best Game.” It also won the “Mobile Game of the Year” award at the 2018 Golden Joysticks and received nominations from The Game Awards and the App Store. PUBG Mobile was also recognized by the App Store earlier. The game was included in Apple’s “Game Trend of the Year” category representing the explosive tactical tournament genre (Battle Royale like) and in its “Top Games Charts of 2018” as one of the most downloaded games. As PUBG Mobile grows into one of the world’s most trending mobile games, it is devoted to providing a better gaming environment and being proactive in building a balanced and sustainable digital lifestyle, the company said. Paytm’s Gamepind launches Daily Fantasy Cricket
Gamepind, the digital gaming platform of Paytm has launched the ‘Gamepind Fantasy Sports’ for cricket lovers and card game enthusiasts. The online gaming platform which was launched in February 2018 has accumulated over 30 million registered users in just a year of launch and offers over 100 high quality casual and real money games to the users. Gamepind has partnered with high quality studios and publishers from India and across the world including Gamepix, Famobi and Shoal Games to bring popular casual games like Ludo, Snake Wars, Badlands, 8 Ball Pool
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and many more at a single destination. Users can not only play these games for free, but also win prizes including Paytm cash, mobile phones and bikes, the company said in a statment. The platform is also a popular destination for skill-based real money games like Trivia and their recently-launched app with “Gamepind Fantasy Sports” and “Gamepind Rummy.” SociallyGood launches app to enable seamless engagement for social change
SociallyGood, an online marketplace for social work, has launched its mobile application. SociallyGood aims to facilitate seamless, on-the-go engagement for social work by connecting with the key stakeholders of the social sector such as non-profit organizations, corporates, beneficiaries, and individual donors and volunteers. SociallyGood employs Artificial Intelligence in its unique and robust platform, leveraging over 10-point solutions to simplify aspects such as fundraising, volunteering, donations, events, CSR partnerships and beneficiary management etc. The SociallyGood mobile app allows donors and volunteers to discover and engage with social causes of their interest through donation and volunteering. The platform also enables NGOs and social entrepreneurs to create, manage, and drive their social campaigns in a cost-efficient manner across multiple online channels. Fictional storytelling app BingeTales launched
OneH Media has launched a fictional storytelling mobile application, BingeTales.
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The application is a technology-driven content platform that aims at providing a new and unique storytelling experience to its users with its engaging features. BingeTales will give the users various options to browse through and experience the joy of reading, listening and writing stories in Hindi and English. It has an advanced In-App Creators’ portal which allows users to submit the stories in both, audio and text format. This application comes with some tech-driven User Interface features, such as Night Mode which allows its users to use the app even at night without hurting eyes. Along with this, the users can avail the feature of customized reading experience as per their comfort and convenience, right from its font size and colour schemes to font styles.
grade Cloud GPU service on its Public Cloud. This brand new service is engineered for professional users working on computeintensive applications. GPU instances are ideal for deep learning, natural language processing, life and medical sciences, computational fluid dynamics, computational finance, seismic analysis, molecular modeling, genomics, ontology engineering, and rendering workloads. These GPU instances run on most advanced datacenter GPU, NVIDIA Tesla V100 with 32GB RAM, which offers the performance of up to 100 CPUs in a single GPU. Data scientists, researchers and engineers can now reduce machine learning time from days to minutes and can spend more time on their next AI breakthrough. It’s a dream come true for Indian data scientists, the company said.
Logixgrid launches platform to digitize manufacturing logistics
EBTL aims to reach Rs 100 cr revenue, 50-plus countries by FY 2020-21 Home automation player EBTL has announced its expansion in five countries over the last one year, and now it is eyeing to reach revenue of Rs 100 crore besides increasing its global footprint to 50-plus countries. The company has grown over 10 times since its inception and has witnessed exponential growth in terms of revenue. EBTL foresees to grow its revenue even further with the launch of a new product range in 2019-2020. It has come up with the range of the products for the upper middle class, middle class and lower
Logixgrid, a leading platform for managing global logistics, has come up with Logix. Network, a digital tool which will allow the managers of manufacturing companies to manage and monitor fleet activity, hasslefree controlling and more such features to ease managing the logistics. Earlier, the company has launched Clobz Sales and LogixERP which helped the logistics companies to regulate and boost the sales productivity. Logix.Network is India’s first tool which will manage inbound and outbound logistics for multiple manufacturing units and warehouses. It is the game-changing digital logistics solution that can rate the quality of freight and will also manage contracts. The technology will facilitate multi-modal shipment planning and execution features to have multiple carrier vehicle tracking, transportation execution, carrier communication and collaboration by providing real-time visibility of shipments and vehicles all on one single platform. E2E Networks launches Tesla V100 GPU based compute nodes Cloud computing solutions provider E2E Networks has launched its datacenter
What’s Up
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middle class segments. This strategic expansion in the international market has scalable potential, which was necessary for the company’s anticipated growth in the longer term. EBTL, which stands for Engineer Bringing Technology to Life, began with a simple idea of making shockproof switches but the concept evolved over the years into a wall mounted smart switch called Amour. n team@mymobile.co.in
june 2019 | 13
What’s Up
bignews Sony Mobile exits India market
J
Japanese tech major Sony has announced to quit the Indian smartphone market, in wake of stiff competition from Chinese and South Korean players. Sony had less than 0.01 per cent of the total Indian smartphone market share in the first quarter of 2019, according to Counterpoint Research. Sony Mobile, however, said that it would continue to monitor the market situations and business feasibility in the country. “Our focus markets are Japan, Europe, Hong Kong and Taiwan to drive profitability and future prospects in the 5G era,” Sony Mobile said in a statement. “We have ceased sales in Central and South America, the Middle East, South Asia, Oceania, etc. in FY 18,” it added. The company assured that it would continue its customer support operations including after sales support and software updates for existing customers in India. The India smartphone market is currently dominated by Chinese players such as Xiaomi, Oppo, Vivo and OnePlus among others, besides South Korean tech giant Samsung. As per Shobhit Srivastava, Research Analyst, Mobile Devices and Ecosystems,
Counterpoint Research, the pressure from Chinese brands and Samsung in the major price segment resulted in continuous decline of sales for Sony. “With declining sales in India and other markets, Sony took the right decision to focus on the high ASP (average selling price) markets such as Japan,” Srivastava said. Sony India in July last year brought its flagship “Xperia XZ2” smartphone for Rs 72,990 to India that turned out to be its last launch. n
Realme targets to sell 15 mn units in India this year
C
hinese smartphone brand Realme is aiming to sell at least 15 million handsets in the country by the end of the year. The company clocked seven per cent market share in India in the first quarter of 2019. The online-focused device maker that came into existence in 2018, was also among the top five smartphone brands in the fourth quarter of 2018 with eight per cent market share. “We are targeting to sell at least 15 million handsets this year and
14 | june 2019
I believe in sales numbers,” Madhav Sheth, CEO, Realme India, said recently. Realme, which started as an online-only brand, now gets the majority of its sales from offline channels, according to Counterpoint Research. The handset maker will set up six exclusive stores in metros by the end of the year. The first such store will be opened in July. However, the company said it will also focus on the tier-2 and tier-3 cities. “We’ll explore going into places like Nashik, Nagpur and Pune. We’ll also look to set up pop-up stores in the northeast,” Sheth added. The company is targeting 50 pop-up and six exclusive stores this year. The retail outlets would house Realme’s portfolio of smartphones, Realme “Buds” and backpacks. “We already have our own earbuds and before Diwali, we will also have our own range of accessories. We will come up with our own power bank, Bluetooth headset, apart from few more smartphones,” he said. Currently, the brand has a retail presence in 50 cities, including Mumbai, Hyderabad, Surat, Ludhiana and Chandigarh, and is expanding footprint to meet the growing demands of customers. n
MYMOBILE
bignews Qualcomm’s Snapdragon 5G chip to come in 2 variants
C
hipset maker Qualcomm is expected to launch the 5G-enabled Snapdragon 865 chipset in two variants -- one with a built-in 5G modem and the other with an external 5G modem. Codenamed SM8250, the 5G chipset in two variants would be launched as the successor to Qualcomm’s flagship Snapdragon 855 chipset which has been used in Samsung’s Galaxy S10+, S10 as well as on Galaxy Fold, PhoneRadar reported recently. “Qualcomm Snapdragon ‘Kona55’ Fusion sounds like SM8250+ external 5G modem. Not internal. I thought they were going to merge 5G into the main SoC with the next gen,” tech editor at Germany-based WinFuture news portal tweeted. The Snapdragon 865 with an integrated 5G will use the latest Snapdragon X55 5G modem. With the integrated 5G modem, the manufacturers will be left with some extra space which can be used for adding a slightly bigger battery or better cooling system, the report said. The Snapdragon 865 chipset with an integrated 5G modem should be the preferred chipset for markets like the US and South Korea where the 5G adoption would be higher. In majority of the other markets where the 5G roll-out could still take a while, the companies could launch their
flagship smartphones with the latest Snapdragon chipset without the 5G modem. The US-based company already confirmed the upcoming Snapdragon 5G mobile platform will use the secondgen sub-6 GHz and mmWave antenna modules. It will feature the new 5G PowerSave technology which enhances the battery life of the 5G smartphones, the report added. n
JioPhone tops India’s feature phone market
R
eliance JioPhone became the leading feature phone brand in India in the first quarter of 2019 with a 30 per cent market share, said a recent Counterpoint Research. While the smartphone market offers a big opportunity, one can’t ignore the 400 million feature phones users in the Indian market which too is likely to stay for the next five years in India, said Counterpoint’s “India Smartphone Market Share Q1 2019” report. Samsung stood second in the feature phone category with a share of 15 per cent while domestic handset maker Lava grabbed the third spot with a market share of 13 per cent. Unlike the smartphone market, which contracted for the first time in 2018, the feature phone market has continued to grow over the last three years, the report said. Earlier in March, a Counterpoint Research report estimated that in 2019, a little more than 400 million feature phones would be sold globally. Further, feature phone shipments are expected to cross one billion units by 2021. Brokerage firm CLSA’s telecom sector outlook for February 2019 noted that Jio will lead the subscriber market share in the current year. In its India Telecom report, CLSA said mobile subscribers in February increased by 2 million to 1,184 million, with Reliance Jio adding 80 lakh new subscribers. Jio now has a customer base of 30.6 crore in the country. n
www.mymobileindia.com
june 2019 | 15
What’s Up
bignews India tops in app installs in just 3 months with 4.8b downloads
H
elped by growth in smartphone ownership and plummeting data prices, Indians made about 4.8 billion downloads of applications on their mobile phones in the first three months of this year. According to data published by market intelligence firm Sensor Tower, India was the top country in terms of new installs, followed by the US at 3 billion downloads. The top 10 most downloaded applications were TikTok, WhatsApp, Like, Hotstar, Facebook, Messenger, SHAREit, Helo, MX Player and UC Browser - showing that the Indian app ecosystem is dominated by American and Chinese Internet companies. MXPlayer was the only Indian company on that list. “The growth in app installs we’re tracking in India is closely tied to the growth in new smartphone owners there, particularly Android users,” said Randy Nelson, head of mobile insights at Sensor Tower. “Since the growth is closely tied to new smartphone users - that will be the largest factor in its stability.” WhatsApp, Facebook, Messenger are all part of Facebook’s family of applications. TikTok and Helo are owned by China’s ByteDance, while Like is owned by China’s Bigo Technology. Alibaba runs UC Browser and SHAREit was founded in Beijing by Michael Qiu. Hotstar is owned by The Walt Disney Co. Nelson said
app downloads have been growing steadily in India over the past five years, with a sharp increase seen mid- to late-2016, pointing to a period of intense price wars among telecom companies after the launch of Reliance Jio’s mobile services. “Number of downloads is a continuation on the trend of more accessible data pricing, which has grown the demand for online entertainment amongst Indians,” said Kieley Taylor, managing partner, global head of social at GroupM. n
Social media fraud surged 43% in 2018
C
yber criminals are increasingly relying on Facebook, Instagram, WhatsApp and other legitimate social media and messaging platforms to communicate with each other and sell stolen identities, credit card numbers and other ill-gotten gains, revealed a new study highlighting how social media fraud increased 43 per cent in 2018. Given the ease of use, absence of fees and other benefits of these platforms, continuation of this trend in 2019 should come
16 | june 2019
as no surprise, said “Current State of Cybercrime - 2019” white paper, released by RSA Security. Trade in stolen identities would gain greater momentum with more stores likely opening on legitimate platforms to sell this type of data, the study said. Researchers say the fraud in the mobile channel has grown significantly over the last several years, with 70 per cent of artifice originating in the mobile channel in 2018. In particular, fraud from mobile apps increased 680 per cent between 2015 and 2018, said the study, adding the use of rogue mobile applications to defraud consumers was on the rise. With one out of five cyber attacks attributed to rogue mobile apps in 2018, RSA identified an average of 82 rogue mobile applications a day last year across popular app stores. “We expect the popularity of the mobile channel for fraud will continue through 2019, especially as cyber criminals keep finding ways to introduce tactics and technologies such as phishing and malware to the mobile channel,” the report said. n
MYMOBILE
TSMC starts production of 5 nanometre chips
T
he Taiwan Semiconductor Manufacturing Company (TSMC) has reportedly started risk production of 5 nanometre (nm) chipsets that would be featured in future super-efficient flagship smartphones and expects to be ready to begin mass production in the first half of 2020. “The mass production of the new standard is scheduled for 2020 if everything goes as planned. This process will introduce chips that will have up to 45 per cent area reduction, also bringing a performance gain up to 15 per cent compared to the current 7nm chipsets. “The new standard will also bring improvements in the architecture and should allow manufacturers to employ bigger batteries and some new technology in future smartphones,” the Giz China reported recently. For chipsets coming out later this year, TSMC has the 7nm+ process ready. It should offer 6-12 per cent reduction in power consumption and 20 per cent higher transistor density compared to the current 7nm process. There are plenty of customers that are already looking forward to the new standard. Apple for example only has TSMC
What’s Up
bignews
as its main supplier until 2020, the company will likely be responsible for the chips inside the newer 2019 iPhones, the report added. n
Tech Mahindra’s Blockchain curbing spam calls in India
T
ech Mahindra has announced that its Blockchain solution is safeguarding over 300 million mobile subscribers from unsolicited commercial communication (UCC) or spam calls. Tech Mahindra last year designed the Blockchain solution in compliance with the regulations and guidelines of the Telecom Regulatory Authority of India (TRAI) to enable telecom providers
www.mymobileindia.com
prevent unauthorised access of subscribers’ data. Blockchain is expected to be a trillion-dollar market globally by 2030. “With the concerted and coordinated efforts by the Indian government and the industry backed by appropriate regulation, India can continue to sustain and enhance its leadership position in Blockchain technology,” Rajesh Dhuddu, Global Practice Leader, Blockchain, Tech Mahindra said in a statement. The company is betting big on Blockchain as part of its “TechMNxt” charter, progressively investing in nextgeneration technologies to cater to the customer’s evolving needs. “Tech Mahindra also demonstrates Blockchain capabilities in diverse sectors including telecom, manufacturing, hi-tech industries and financial services,” said the company. Tech Mahindra recently partnered Samsung SDS, the systems integration arm of South Korean giant, to enter the global Blockchain market. As part of the deal, the two companies would offer “Nexledger” -- a Blockchain platform developed by Samsung SDS -in the global market. n
june 2019 | 17
What’s Up
bignews COAI, ETSI join hands for telecom standardization
T
he Cellular Operators Association of India (COAI) and European Telecommunications Standards Institute (ETSI) have acknowledged the role of standards, especially in the context of emerging technologies and the need to collaborate and work in partnership with different types of organizations around the world. To take it forward, COAI Director General Rajan S Mathews and ETSI DG Luis Jorge Romero signed a Memorandum of Understanding (MoU), with a common objective to perform and promote, directly or indirectly, regional and international standardization. Rajan S. Mathews, Director General, COAI, said, “We are extremely excited to enter into this strategic partnership with ETSI. This partnership will allow us to have a regular and continuous dialogue between EU and India to strengthen the standardization efforts in the field of ICT, through various workshops, conferences and meetings.” Luis Jorge Romero, Director General, ETSI, said, “We are immensely happy to partner with COAI towards the advancement of modern communication. This partnership will help ETSI to further leverage its activity in India and to promote the use of standards-based communication technologies. This MoU is also in line with the ETSI’s vision of creating globally acceptable, harmonized, open standards.”
Seconded European Standardization Expert (SESEI) local representative of ETSI based in New Delhi will be working closely with COAI through this MoU to strengthen their relationship and foster a closer co-operation on common agenda items between them and promote ETSI-India cooperation on standards related issues. n
Scan-and-pay like Paytm and Google Pay with Amazon app
E
-commerce major Amazon has updated its shopping app to add UPI payments-based scan-and-pay feature like Paytm, Google Pay and others. Interestingly, the company has not introduced a separate Amazon Pay app for the same and all Amazon.in users will have access to this feature automatically on the mobile app. The new payments feature can be found inside the Amazon Pay option of the same app. Amazon Pay feature is also present on the website, however, there is no scan-and-pay feature for obvious
18 | june 2019
reasons. The update has been rolled out to both Android and iOS version of the app, however, the option to Send and Request money is not yet available on iOS. Having said that both the versions of the app allow Scan & Pay option for UPI transactions. With the introduction of this feature, Amazon Pay is now similar to any UPI-based payments app like Google Pay, Paytm, PhonePe and others. The scan-and-pay option allows all Amazon app users to scan any UPI QR code and pay via Amazon Pay UPI. This means if you have any UPI QR code be it on Google Pay or PhonePe or Paytm, the Amazon Pay feature will be able to scan it and allow users to send money directly to the bank account. It is important to note that there is no option to send the Amazon account balance to your bank account or any other Amazon account. The scan-and-pay Amazon Pay feature can either be used to shop in store which have the Amazon SmileCode or Amazon Shopping QR code. And if the scanned QR code is a UPI-enabled code, then the feature will initiate a direct bank account to bank account transaction will take place. The Amazon Pay option also allows users to directly pay mobile bills, DTH recharge, electricity and other utility bills like Paytm. n team@mymobile.co.in
MYMOBILE
Oppo A1k
C
hinese smartphone maker Oppo has launched new handset,
is coupled with 2GB RAM and 32GB internal storage that is
the A1k at Rs 8,490 in India. The device with 6.1-inch LCD
expandable via a microSD card slot. It is a dual-SIM device and
display sports a metallic texture finish on the back while featuring a waterdrop style display notch.
has support for 4G VoLTE. The Chinese manufacturer has also packed in a 4,000mAh
The Oppo A1k ships with ColorOS 6.0, the company’s latest
battery in the smartphone. Oppo supplies a 10W charger in the
update to its intuitive operation system (OS), running on top of
box and claims that the battery supports 17 hours with daily
Android 9.0 Pie. ColorOS also brings features like Oppo Cloud
usage.
Service, Gesture Navigation, Smart Assistant. It also gets Smart Driving features like Driving Mode and Riding Mode. The smartphone is equipped with 8MP primary sensor with an f/2.2 aperture while the selfie camera is a 5MP sensor with an f/2.0 aperture. Powered by MediaTek Helio P22 (MT 6762) SoC, the device
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The A1k measures 154.5x73.8x84mm and weighs 170 grams and also has support for Wi-Fi, Bluetooth 4.2, GPS, and Micro-USB connectivity.
First Look
justin
The smartphone in Red and Black colour variants are available on leading e-commerce sites like Amazon, Flipkart, Snapdeal, Tata CLiQ, Paytm Mall, as well as offline stores. n
june 2019 | 19
First Look
justin
Redmi Note 7S
X
iaomi has launched a new smartphone, dubbed the
13MP selfie camera, placed in a dot shaped notch area on
Redmi Note 7S, which comes with 48MP primary
top of the display.
camera, in two storage variants, starting at Rs 10,999.
After Redmi Note 7 Pro, the Redmi Note 7S is Xiaomi’s
The newly-launched Redmi Note 7S is available at Rs
second smartphone to come with a 48MP sensor in India. It
10,999 for the 3GB+32GB variant and Rs 12,999 for the
is also equipped with features like PDAF, Electronic Image
4GB+64GB variant. The device is powered by Snapdragon
Stabilisation (EIS), and AI Portrait mode.
660 SoC clocked at 2.2Ghz. The Redmi Note 7S boasts of a 48MP primary sensor on the back, mated with a 5MP depth sensor. The phone has a
The Redmi Note 7S comes with a 6.3-inch display with full HD+ resolution, dot notch and Corning Gorilla Glass 5 for protection The phone is powered by Qualcomm Snapdragon 660 system-on-chip, which has a dedicated Artificial Intelligence (AI) engine to handle AI workloads. The phone ships with a 4,000mAh battery with support for Quick Charge 4.0 charging technology. On the connectivity front, the device includes 4G VoLTE, Wi-Fi 802.11a/b/g/n/ac, Type-C port, Bluetooth v5, GPS/ A-GPS, a 3.5mm audio jack and IR blaster. Redmi Note 7S is available in Sapphire Blue, Ruby Red, Onyx Bblack colour variants on Mi.com, Flipkart and Mi Homes. n
20 | june 2019
MYMOBILE
First Look
justin
Vivo Y17
H
andset maker Vivo has come up with the Y17 smartphone in India. It comes with triple rear cameras and is priced
at Rs 17,990. In terms of specs, the 6.53-inch device with a waterdropstyle notch comes equipped with 13MP main camera with f/2.2 aperture, accompanied by 8MP super wide angle camera with f/2.2 aperture, and 2MP depth sensor with f/2.4 aperture. The front sensor flaunts a 20MP selfie snapper with f/2.0 aperture, which supports features such as portrait mode, palm capture, and AI face beauty to name a few. The latest Vivo offering also brings the Ultra Gaming Mode
to provide a better gaming experience by intelligently allocating system resources, and it is accompanied by Dual Turbo mode for reducing frame drops. The dual-SIM device is powered by the octa-core MediaTek Helio P35 SoC clocked at 2.3GHz and coupled with 4GB RAM and 128GB of internal storage. It runs Funtouch OS 9 based on Android Pie. The connectivity options include 4G, Bluetooth 5.0, Wi-Fi (2.4+5.0 GHz), GPS, FM radio, and a Micro-USB 2.0 port. The phone packs a large 5,000mAh battery with support for Dual Engine fast charging. The dimensions of the phone are 159.43Ă—76.77Ă—8.92mm and it tips the scales at 190.5 grams. The new Vivo phone will be available at Flipkart, Amazon, Paytm, and the official Vivo e-store, alongside authorised retail stores across the country in Mineral Blue and Mystic Purple colour variants. n
www.mymobileindia.com
june 2019 | 21
First Look
justin Micromax iOne
D
omestic handset maker Micromax Informatics has launched a new notch display smartphone, known as the Micromax iOne in India.
Talking about its technical specifications, the all-new device is India’s first
Unisoc SC9863 octa-core chipset powered smartphone, which will allow the users to experience the best-in-class technology at an affordable price point, the company said. The smartphone features 5.45-inch HD screen with IPS display and has a 19:9 notch screen. It houses a 2,200mAh battery. The new Micromax iOne is coupled with 2GB RAM and 16GB internal storage that can be expanded up to 128GB via micro SD card. The smartphone comes with the new Android Pie. Enabling high performance Artificial Intelligence (AI) operations and highprecision 3D imaging, the device sports 5MP front and rear cameras with over nine different modes. Micromax has added some features in the optics section, including advanced real-time bokeh, Time-Lapse and Slow-Motion. The phone comes with a price tag of at Rs 4,999, and is available in Black and Blue colour options. n
22 | june 2019
MYMOBILE
First Look Infinix S4
C
hina-based Transsion Holdings’ brand Infinix has expanded
at the rear with a quad-LED flash unit. There’s a 13-megapixel
its range of smartphones in India with the launch of the
primary camera, aided by an 8-megapixel secondary snapper
Infinix S4. The smartphone was earlier launched in Nigeria
and a 2-megapixel third shooter. The phone is capable of
and some other markets.
recording full HD videos at 30 frames per second. For selfies,
Specs-wise, the Infinix S4 features an edge-to-edge display
the smartphone is equipped with a 32-megapixel camera on
with a waterdrop notch, which houses the selfie camera and
the front. The handset also offers AI 3D beauty feature, which
other sensors. The phone features a plastic back panel with a
utilises advanced AI algorithms to map over 1,024 points
gradient glossy finish, and a rear-mounted fingerprint sensor.
around the face to offer over 18 customised beautification
The handset sports a 6.21-inch IPS TFT display bearing a
options.
resolution of 720 x 1,520 pixels. It is powered by an octa-core
On the connectivity front, the handset offers 4G LTE, dual-
MediaTek Helio P22 processor, aided by 3GB RAM and 32GB
SIM slots, Wi-Fi, Bluetooth, and GPS. It houses a 4,000mAh
ROM. The Infinix S4 boots XOS 5.0 based on Android 9 Pie
battery with up to 26 days of standby time.
out of the box. In terms of optics, the Infix S4 has a triple camera setup
Priced at Rs 8,999, the smartphone is available exclusively on Flipkart. It comes in Nebula Blue, Twilight Purple and Space Gray colours. n
www.mymobileindia.com
june 2019 | 23
International
justin Nubia Red Magic 3
C
hinese handset maker Nubia recently launched its new
smartphone has a dedicated hardware toggles and touch
gaming phone, the Red Magic 3 in its home country. It
sensitive triggers on the sides.
comes with 5,000mAh battery and an industry-first built-in
Nubia has included Red Magic Game Space 2.0 dashboard
cooling system that will be priced at Rs 33,000 approximately
where users can access the game library, optimize phone
in India.
settings for optimal game play, and also customize the cooling
Speaking of specifications, the Nubia Red Magic 3 is powered by the Qualcomm Snapdragon 855 processor and
The handset has been launched in four storage options.
Adreno 640 graphics processing unit (GPU). It runs Android
The base variant offering 6GB RAM and 64GB storage has
9 operating system (OS).
been priced at CNY 2,899 (approximately Rs 30,000). The
The device with 6.65-inch AMOLED display comes with
second storage variant that offers 6GB RAM and 128GB
full HD+ resolution and a 90Hz refresh rate. It houses a
internal storage has been priced at CNY 3,199 (approximately
5,000mAh battery and features up to 30W quick charging,
Rs 33,200).
an hour of gameplay with a 10-minute charge. In the imaging department, the device sports a 48MP rear camera (featuring the Sony IMX586 sensor) and a 16MP front camera. The Nubia Red Magic 3
24 | june 2019
fan controls.
The third storage variant that offers 8GB RAM and 128GB internal storage costs CNY 3,499 (approximately Rs 36,300) and lastly, the 12GB RAM and 256GB internal storage variant is priced at CNY 4,299 (approximately Rs 44,600). n
MYMOBILE
International
justin
Vivo S1 Pro
V
ivo has launched a new smartphone, known as the Vivo
On the camera front, the Vivo S1 Pro sports a 32MP
S1 Pro with 32MP pop-up selfie camera and 3,700
pop-up selfie sensor and a 48MP primary sensor with f/1.78
mAh battery in China, its home country. If we talk about its specs, the smartphone is powered by Qualcomm Snapdragon 675 SoC processor and features a
aperture. Other camera sensors include an 8MP wide-angle lens with f/2.2 aperture and a 5MP depth sensor with f/2.4 aperture.
6.39-inch Super AMOLED notch-less display. The screen
The handset houses a 3,700mAh battery. It uses micro
comes with full HD+ resolution and an aspect ratio of
USB port instead of Type-C for data transfer and charging.
19.5:9. It runs on FunTouch OS 9 based on Android 9 Pie
Wi-Fi 802.11ac, Bluetooth 5.0, GPS, microUSB 2.0 and
operating system
3.5mm headphone jack are connectivity options available on the device. The newly-launched smartphone comes in two different storage variants -- 6GB RAM with 256GB storage and 8GB RAM with 128GB onboard storage. Both the models are priced at CNY 2,698 (roughly Rs 27,600). Although the smartphone was initially launched in China, it is now said to be available in the Indian market as well. The dual SIM phone is comes in two colour variants -- Love Blue and Coral Red. n team@mymobile.co.in
june 2019 | 25
Limelight
lead story
The Huawei Hullabaloo The recent ban on Huawei by the US government is going to hit hard the prospects of the second largest smartphone maker of the world and also to its online brand, Honor, when the competition is getting fierce day by day. Google has also joined the list to stop its few businesses with Huawei citing federal ban which could prove to be fatal for the brand if it’s not resolved quick and fast.
By Haider Ali Khan
T
he US has done exactly the
Not only Google, chipset makers such
same with Huawei what it
as Intel, Qualcomm and Broadcom are
did with Iran. In a recent
stopping their supplies to the second
development which is
largest smartphone maker after Samsung
shocking too in many ways, American
till further notice. But, luckily for Huawei,
President, Donald Trump, has signed
it generally uses its own chipset Kirin in
executive order which leads to restriction
most of the cases.
of Huawei’s equipment sales in US
This is when Huawei’s share in the
terming it as “national emergency”. It
global smartphone market reached its
means that Huawei cannot sell or buy
highest ever level of 17 per cent during
products and services in United States
Q1 2019, according to Counterpoint.
without government approval.
The research also revealed that Huawei
“The ban will financially harm the
overtook Apple as the second largest
thousands of Americans employed by
selling smartphone brand in Q1 2019
the U.S. companies that do business
as its volumes increased by nearly 50
with Huawei, which buys more than
per cent year-on-year (YoY).
$11 billion in goods and services from
“Globally, it will have major impact
U.S. companies each year. A total ban
since almost half of its business comes
on Huawei equipment could eliminate
from outside China especially many
tens of thousands of American jobs,”
markets in Europe,” said Navkendar
wrote Catherine Chen, a board director
Singh, Research Director – Devices and
at Huawei, in The New York Times.
Ecosystem, India & South Asia, IDC.
“Washington’s actions against Huawei will only serve to weaken competition,
History
slow down 5G innovation and prevent
Going back, Huawei has been accused
U.S. consumers and businesses from
by the Western countries led by United
accessing the world’s most advanced
States over possible risks posed by using
communications technology,”retweeted
its products in next-generation 5G mobile
the official handle of Huawei Technologies
networks. Several countries have raised
on its Twitter page.
concerns that Huawei equipment could
In wake of this development, the tech
be used by China for surveillance but,
czar, Alphabet Inc.-owned, Google has
the company has always denied these
also suspended some of its businesses
allegations categorically.
with Huawei. The suspension involves
Recently, Huawei has also offered to
the transfer of hardware, software and
sign “no-spy” agreement with the various
technical services except those publicly
governments around the world to put an
available via open source licensing.
end to the snooping accusations made
“Huawei has made substantial contributions to the development and growth of Android around the world. As
against this Chinese giant on behalf of government of China.
one of Android’s key global partners, we
Impact on India
have worked closely with their open-
“Definitely it is a setback for Huawei’s
source platform to develop an ecosystem
smartphone business which it was
that has benefitted both users and the
attempting to resurrect in India. Though
industry,” said Huawei on this latest
it will continue to have access to Android
development.
via Open Source Licensing, Android Open
However, the current users of Huawei
Source Project (AOSP), it means Huawei
smartphones across the world will be
will have to do all by itself if it wants to
able to use and download the services
continue using Android as the platform,”
of Google.
says Faisal Kawoosa, Founder and Chief
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“The ban will financially harm the thousands of Americans employed by the U.S. companies that do business with Huawei, which buys more than $11 billion in goods and services from U.S. companies each year. A total ban on Huawei equipment could eliminate tens of thousands of American jobs,”
Limelight
lead story
– Catherine Chen, A board director at Huawei, in The New York Times.
“Washington’s actions against Huawei will only serve to weaken competition, slow down 5G innovation and prevent U.S. consumers and businesses from accessing the world’s most advanced communications technology,” – official handle of Huawei Technologies on its Twitter page
june 2019 | 27
Limelight
lead story Analyst at techARC.
“Huawei has made substantial contributions to the development and growth of Android around the world. As one of Android’s key global partners, we have worked closely with their open-source platform to develop an ecosystem that has benefitted both users and the industry,” – Huawei on this latest development
in India. Its latest smartphones such as
to remain in the smartphone business, it
Honor 8X and View20 were quite a hit
has to build the entire stack on its own,
among the buyers. Both Huawei and
which is not challenging for a company
Honor enjoys nearly 4 per cent market
like Huawei, but consumer acceptability
share in Indian smartphone market.
beyond China markets would be a concern, feels Faisal. This means creating two parallel
all existing Huawei and Honor smartphone and tablet products, covering those that
not interoperate. This should also be
have been sold and that are still in stock
affecting Honor as it leverages R&D
globally. We will continue to build a safe
of Huawei. This might also have some
and sustainable software ecosystem, in
momentarily concern in the
order to provide the best experience for all
eyes of consumers for the
users globally,” confirmed Huawei
entire Chinese brands as we keep an eye on how deep this fight can go on.
28 | june 2019
in a press statement. “In India, they have never been
Further, Huawei will lose
able to scale
access to Play Store including
up to be a major
some of the very widely used What needs also to be seen
– Faisal Kawoosa, Founder and Chief Analyst at techARC.
“Huawei will continue to provide security updates and after-sales services to
smartphone ecosystems which may
apps like Maps, Gmail, etc.
“Definitely it is a setback for Huawei’s smartphone business which it was attempting to resurrect in India. Though it will continue to have access to Android via Open Source Licensing, Android Open Source Project (AOSP), it means Huawei will have to do all by itself if it wants to continue using Android as the platform,”
Honor has earned itself some fan-base
This effectively means if Huawei has
player. Huawei along with Honor has around 4.5% market share in India. So, this will
is how very popular apps like
not have much impact as of now. But of
WhatsApp, Office365, Facebook,
course, considering the growth potential in
Netflix, etc., will react. Logically this order
India, this puts a spanner in the Huawei’s
extends to them as well, added Faisal.
possible aggressive plans for India as the
Faisal further states that, “I am also reminded of some important industry deliberations where visionaries had
next growth market in next 2 – 3years, outside of China,” said Navkendar.
proposed that India must also have its
Future Prospects
own OS as open source could be pulled
The future of Huawei and Honor largely
anytime for whatever reasons. I think their
depend on this current federal ban because
fears have come true, thankfully for not
if it lasts long many other service providers
India though.”
such as WhatsApp, Netflix, Amazon,
More than Huawei, this ban would severely impact the prospects of Honor in India. Being a young and popular brand
Microsoft and Facebook will have to stop their services for their smartphones. Globally, Huawei has overtaken Apple
“Globally, it will have major impact since almost half of its business comes from outside China especially many markets in Europe,”
Limelight
lead story
– Navkendar Singh, Research Director – Devices and Ecosystem, India & South Asia, IDC.
in terms of sales and if it continues, the
even if promised. “There’s a possibility
impact would be grave both in terms of
that Google is forced to extend the ban
users and revenues. The Android Open
to other China based brands. But all this
Source Project would not be able to
depends upon the decisions by the US
help the Chinese brand for a sustainable
government,” concluded Navkendar.
growth. The existing users might not be
The 4 per cent of the Indian
able to get the regular security updates
smartphone user base that Huawei and
from Google.
Honor has is not a less number. Due to
Navkendar noted that, “The future
this ban there’s a cloud of uncertainty
looks certainly bleak as of now. Although
for them as being an Android OS they
Huawei is developing its own OS, it will
might feel themselves cheated if Google
take around 2 to 3 years for it to gain
services are no longer available to them.
enough visibility and scale for it to be
This would not be limited to Huawei only;
found on enough devices, so that the
the people perception about Chinese
OS ecosystem starts evolving to achieve
brands will also be hit and someone’s
scale.”
loss is someone’s gain. This would be
Recently, Huawei launched its
a crucial moment for South Korean
premium smartphone P30 Pro amidst
brands such as Samsung and LG as they
huge fanfare claiming to take the driver
are going to get benefits out of this. For
seat in this segment and if such news of
Apple also this would not have come at a
banning and snooping keeps coming in
better time when the US-based brand is
surely it is going to hurt the brand value
facing very stiff, neck to neck competition
and the customer satisfaction. There
from Huawei. It will be interesting to see
will be no impact onthe existing users of
if other US-based companies going to fall
Huawei and Honor smartphones;they will
in line with the federal ban in compliance
keep enjoying Google services like maps,
and stop their services for the time being
Play Store etc. However, these users
till the issue is resolved amicably. n haider@mymobile.co.in
won’t get the next version of Android,
www.mymobileindia.com
“Huawei will continue to provide security updates and after-sales services to all existing Huawei and Honor smartphone and tablet products, covering those that have been sold and that are still in stock globally. We will continue to build a safe and sustainable software ecosystem, in order to provide the best experience for all users globally,” – Huawei in a press statement
june 2019 | 29
In Conversation
face to face
“Infinix is looking to capture 6-8% in the market segment we cater to” China-based Transsion Holdings’ online-only brand Infinix is slowly but surely making its presence felt in India, thanks to its value-for-worth smartphones offering premium experiences at competitive price points. Although it’s not too aggressive in marketing and primarily believes in word-of-mouth publicity, Infinix has some big plans for India and wants to make 2019 a special year with a line of offerings. Anish Kapoor, CEO, Infinix India, speaks his heart out about the brand and its business strategy, in a conversation with Ramesh Kumar Raja. Excerpts: How’s the brand Infinix positioned itself in a
(sub-10k) smartphone segment offering
which have otherwise not been offered in
hyper-competitive market like India which
premium experiences at competitive price
the smartphone world or are earned only
is mostly dominated by Chinese brands
points. It is a difficult territory to operate for
at higher price points. Aspiration-plus-
apart from the Indian and Korean players?
most manufacturers, as they need to offer
innovation, this is the territory Infinix is
While the smartphone market in India
great user experience while keeping the
aiming to make its presence felt in.
is undoubtedly competitive, Infinix has
costs low. Infinix’s devices are built to walk
positioned itself in a segment without much
this tightrope. We have introduced several
Despite having a strong backup of Transsion
fragmentation i.e. the value-for-worth
category-first features across products,
Holdings, Infinix is not that aggressive unlike other Chinese players such as Xiaomi, Oppo and Vivo. Why it is so? While we may not be aggressive in the dynamics of aggressive marketing, it is our products that speak for themselves. We believe that in the smartphone segment, specifically in the budget-conscious target audience category that Infinix focuses on, wordof-mouth and experience is the ultimate determinant of a device’s popularity. We have registered a strong presence in various states of India, and the response, after crossing the initial critical point of awareness has been overwhelming. Since our launch in 2017, we have made substantial progress with each new device we have brought to India. While we do have plans to enhance our current marketing and advertising budgets, the very fact that we have grown substantially in such a cluttered segment shows the products, and the features to value proposition they offer, have managed to get the desired results.
76 | june 2019
MYMOBILE
Infinix mostly plays into the budget and mid segments. Do you have any plan to break this trend and come up with a premium product? Currently, we are focused on catering to this segment as this is where our expertise lies. There is still a lot less competition in this segment as compared to others, and our brand has been able to create an identity for itself. With India expected to have the world’s youngest workforce by 2020 and a significant portion of India’s first-generation smartphone users coming from non-urban regions where we have a stronghold in, we would like to stick to this segment for a while. However, our R&D team is a workhorse that is engaged 24x7 in developing unique products offering premium, desired experiences, and we are open to exploring possibilities in the premium device category, given it fits the need-want matrix of our users. Infinix is said to be expanding its product portfolio in India. Can you please elaborate
“Since our launch in 2017, we have made substantial progress with each new device we have brought to India. While we do have plans to enhance our current marketing and advertising budgets, the very fact that we have grown substantially in such a cluttered segment shows the products, and the features to value proposition they offer, have managed to get the desired results”
about the same? We have launched Smart
AI capabilities, it is our service blueprint that further distinguishes Infinix from the rest of the competitors. We do not look it as after-sales service, but postsales engagement, which involves continuous yet subtle communication with the user. For instance, while most smartphone players are not known to provide software upgrades, we provide time-bound software upgrade updates to our users to ensure their usage is not obstructed at any point. Furthermore, our service network is spread across 700 towns in India, ensuring a last-mile service experience unlike any other. We also have started X club which is our effort to community building of people who love Infinix devices which helps us regularly interact with them. Handset-telco bundling has emerged as a next big thing in India. Do you have any plan to leverage this trend? We at Infinix continue to explore all the possible opportunities to reach out to our TG. We
3 Plus and are on the verge of launching
business strategy. It is a game of wait-and-
continue to engage with telcos to provide
another 2 premium smartphone devices.
watch, and brands just need to focus on
value adds with our devices.
Apart from that, we are also planning to
leveraging when the right opportunities
launch allied ‘smart’ lifestyle devices to
presented.
complement our smartphone offering.
After sales service remains an issue for majority of phone makers. What is Infinix’s
Within the next few months, we plan to
Do you have any plan to go offline? Currently,
approach to it? We understand after sales
launch a couple of more devices with a
we feel that the target audience, which
services is one of the key aspects for
view to capture the festive season activity
Infinix caters to, is more comfortable
any consumer while making a purchase
in India.
buying online, as it is a medium they
decision. Keeping in mind the customer-
are familiar with. However, we have
centric approach which we work on,
Tell us about your future plans. What is
developed a robust service center network
Infinix has developed a robust service
the market share you are eyeing in the
with 950+ service centers across 700
center network with 950+ service centers
next couple of years? Infinix is looking
towns in India. Thus, we have ensured
across 700 towns in India. Thus, we have
to capture 6-8% in the market segment
users have a uniform purchasing + after-
ensured that our users have a uniform
we cater to. The Indian market, though
sales experience.
purchasing and after-sales experience.
having high potential, is extremely
We actually have gone a step ahead and
dynamic with a lot of variables. For
What efforts you are taking to build the
have put the service app Carlcare in our
instance, the development of internet
recall value of the brand? Infinix’s products
devices so that our customers don’t have
infrastructure is bound to push the sales
and its unique after-sales service are the
to look around to find the nearest service
of VoLTE and 5G enabled phones within
two aspects that have built the recall
centre. Through this app customer can
a few years. Similarly, there are other
value for the brand till now. While the
find out the nearest service centre, spare
trends, both external and industry specific
uniqueness of the products are obvious
part cost, warranty checks etc. in case
that will determine how each enterprise
thanks to category redefining features
in the smartphone industry develops its
such as Triple-rear camera enabled with
they need support with devices. n ramesh@mymobile.co.in
www.mymobileindia.com
In Conversation
face to face
june 2019 | 31
In Focus
Spotlight
OnePlus 7, OnePlus 7 Pro The Flagship Contenders
F
ollowing countless teasers
OnePlus 7 series, the company also
the most anticipated smartphone due
and speculations for months,
launched the new wireless Bullets V2.
to the hype created by the Chinese tech
OnePlus finally launched two
OnePlus also announced that it will open
major for the features and technology it
flagship devices – OnePlus
seven new experience stores in India,
offers. It comes with a curved, edge-to-
7 and 7 Pro – at an event in Bengaluru
including the ones in Mumbai, Pune and
edge 6.67-inch QHD+ ‘Fluid AMOLED’
recently. The new series of OnePlus
Hyderabad. OnePlus co-founder Carl Pei
display which comes with HDR10+
smartphones boast of rich features that
revealed Hyderabad’s OnePlus experience
support and a resolution of 3120 x 1440
directly take on the Apple iPhone XS,
centre will be the largest one in the world.
pixels (516 ppi). The display comes
Samsung Galaxy S10 and Google Pixel 3. Taking advantage of the occasion where the buzz was centred around the
32 | june 2019
OnePlus 7 Pro The first Pro device by OnePlus has been
with a refresh rate of up to 90Hz with a default setting of 60Hz. Kudos to the technology used in OnePlus 7 Pro’s
MYMOBILE
In Focus
Spotlight display, the device had already received an A+ rating by DisplayMate. Under the hood is a 7nm octa-core Kryo CPU processor, 2.84 GHz Qualcomm Snapdragon 855 SoC paired with 6GB/ 8GB/ 12GB RAM options. It is purported to be 45 per cent faster and consumes 20 per cent lesser power than its predecessor the Snapdragon 845. In terms of storage, the OnePlus 7 Pro comes in two variants of 128GB and 256GB with Universal Flash Storage (UFS) 3.0, becoming the first commercial smartphone to launch with the storage standard. The smartphone comes with a 4,000mAh battery with support for 30W WARP charging. The charging speed claims to have been increased by 38 per
OnePlus 7
cent.
On the other hand, the standard
In terms of optics, the OnePlus 7
OnePlus 7 comes with a 6.4-inch Full
Pro comes with a triple rear camera
HD+ Super AMOLED display with a
setup with a primary 48MP (Sony
refresh rate of 60 Hz and a resolution
IMX586 sensor) f/1.6 sensor with OIS
of 1080 x 2340 pixels. OnePlus has
hand, the OnePlus 7 Pro starts at Rs
and EIS. The other two sensors include
decided to go ahead with a water-drop
48,999 for the base (6GB/128GB)
a 16MP 117-degree ultra-wide angle
notch on the OnePlus 7 that houses the
configuration, while the 8GB/256GB
with an aperture of f/2.2 and an 8MP
front camera.
and 12GB/256GB variants are priced at
3x telephoto sensor with an aperture
Like the Pro variant, the standard
Rs 52,999 and Rs 57,999 respectively.
of f/2.4. With an all-screen design,
OnePlus 7 comes with a Snapdragon
The Bullets V2 are priced at Rs 5,990.
the OnePlus 7 Pro has a motorised
855 SoC under the hood. It comes
The OnePlus 7 Pro comes in three
pop-up selfie camera with a 16MP
paired with 6GB/ 8GB RAM and
colour options – Mirror Gray, Nebula
(Sony IMX471) sensor in it. According
128GB/ 256GB UFS 3.0 storage on
Blue and Almond.
to OnePlus, the pop-up camera has a
board.
durability of over 16 years if activated
On the camera front, the OnePlus
Availability
50 times a day. The pop-up camera also
7 has a dual camera setup with a
While the phone with ‘no pro’ in its
slides back in if the device detects an
48MP f/1.6 primary sensor and a 5MP
name is going to come this month only,
accidental drop.
secondary sensor. For taking selfies, the
the OnePlus 7 Pro is available online on
smartphone comes with a 16MP sensor
Amazon and OnePlus online store. The
4G, VoLTE, Bluetooth 5.0, GPS, USB
that also supports face unlock. The
company has tied up with Croma and
Type-C amongst others.
OnePlus 7 battery would support 20W
Reliance Digital for offline availability.
WARP charging.
The smartphones would be available
On the connectivity front, it supports
What’s more, OnePlus has thrown
at their outlets as well as on OnePlus
in some intelligent features like there’s
Connectivity options on the board
Screen Recorder for people who want
include 4G, VoLTE, Bluetooth 5.0, GPS,
experience centres. Reliance Jio is
to record their screen while gaming
USB Type-C amongst others.
offering a cashback offer of Rs 5,400 on
with the audio. There’s also a Zen Mode
purchasing the OnePlus 7 phones. This
where one won’t be able to use the
Prices
phone except for making/receiving calls
The OnePlus 7 is priced at Rs 32,999
recharge vouchers worth Rs 150 each.
and taking photos for 20 minutes after
for the base (6GB/128GB) model
The cashback will be active on the first
which the phone will return to its normal
whereas the 8GB/256GB variant is
prepaid recharge of Rs 299. n
state.
priced at Rs 37,999. On the other
www.mymobileindia.com
cashback can be redeemed through 36
team@mymobile.co.in
june 2019 | 33
In Conversation
face to face
“Implementation of LED technologies in monitors has been a game changer” Atul Jasra, Business Head (India) - Philips and AOC Monitors, in conversation with My Mobile has explained in length the evolution of monitors in India with challenges, stagnation and way forward. What is the current situation of the
monitors to be stable.
monitor industry in India? Asia Pacific
With regards to the demand, the
is currently one of the largest markets
monitor industry in India has seen a
for monitors and India is among the
stark shift from B2C to B2B. While the
leading countries in the region. Despite
regular consumer prefers using handheld
declining demand of Desktop PC the
devices compared to PC’s, there is an
demand for LCD monitors continues
incessant demand for monitors in the
to be stable as Monitors are not only
B2B space for several uses such as
becoming more technologically
CCTV surveillance and professional
advanced, competitive and compelling
administration. We have witnessed an
but the customers for monitors
expanding role of monitors in Corporate,
have evolved and is looking for
Commercial and Institutional Facilities.
feature-rich and high-end PC
Keeping in mind these factors, we have
monitors which this has ensured
made available a wide range of monitors
the demand of
under both AOC and Philips brand which are apt for surveillance needs. Could you elaborate on the evolution in the sector in the last few years? There are a number of factors that have influenced the evolution of monitors in India. Larger screen sizes are dominating the demand as customers prefer larger screens with sharp display and color crispness for prolonged engagement. Further to this, customers are looking for a more immersive experience overall and this has led to an increase in demand for curved monitors which is redefining the viewing experience. The 21” and above PC monitor has become the norm for this generation of users. There is also a rising
MYMOBILE
need for 4K ultra-high definition (UHD)
monitors. Monitors with 4k resolution also
experience. Considering this fact in mind
displays. It has roughly four times the
witnessed a steady penetration. We have
we have launched AOC Gaming Series as
amount of pixels as a typical HD screen,
also seen a huge demand for curved PC
a sub brand – AGON. The future for the
producing a noticeably higher quality of
monitors. Thin client desktops have also
monitors industry will also be about making
detail and screens facilitated with this
been a game changer in the industry.
the users experience more enjoyable and
technology are on the rise. Moreover, for
immersive hence Curved Monitors would
general sense of eye-care, customers these
What has been the impact of the sector on
witness increase in demand. In fact we
days prefer and opt for monitors facilitated
the economy and other industries such as
have just introduced the world’s deepest
with Quad High Definition (QHD) & UHD
manufacturing and employment? As the
curved monitor in 23x8” size (AOC Monitor
standards. In accordance with this, we
industry has more or less been stable in
Model C24V1H).
have just introduced elegantly designed
last few years, it did not have any
and feature rich monitors in 21.5” and
major impact on the economy and
above segments in both AOC and Philips
employment directly, but the ease
brand.
of availability and affordability of
Some key technologies that might be
monitors is enabling What are the reasons for the stagnation of the industry? Although the Industry seems
In Conversation
face to face
to have stabilized in terms of volume, but due to the reasons mentioned above, the industry is growing although slowly in terms of value. Coming to volumes, the rapid penetration of handheld devices has been one of the major reasons for the stagnation of the monitor industry. Ease of affordability for convertibles and notebooks is increasing due to the rising demand of lighter handheld devices that facilitate mobility and a slight decline in the B2C segment. However, when it comes to the business side of things, the sentiment has been stable due to the different need and multiple use cases from medium and small enterprises
digitization of
notable in the near future are
critical industries
better quality displays – 4K
like Education and Banking,
displays will be seen on the rise with
which in turn helps the economy to grow.
minimum pixilation. Wireless connection is another technology which is being adapted
How is the sector evolving and what is
rapidly in several devices. We will soon see
way forward in the coming years? We as
displays supporting cable-free connection
company strongly believe that as long
to other devices. For instance, placing
as there are desks, one would require a
the laptop on the desk will immediately
demand.
desktop display. Any industry engaged in
connect to the screen without needing to
technology has to evolve to maintain its
plug in any cables. Monitors with ultra-
What are the new avenues and technology
relevance, and we see Monitor industry
thin borders is another trend that we see
not being an exception to this rule. We
emerging for aesthetically appeasing work
foresee integration of Artificial Intelligence
spaces and the number of people using a
in monitors sooner than expected. PC
dual screen setup is on the rise. Borderless
Gaming is another big potential growth
monitors are allowing professionals to get
driver for Monitors as we are witnessing
the most from this setup and improve their
that gamers are now realizing the need
productivity as they can now create a larger
for monitors with specialized features like
seamless display between two screens. n team@mymobile.co.in
across verticals like manufacturing, BFSI, and pharmaceuticals as they look to expand their businesses and technology capabilities leading to an increased
evolution that have been witnessed? The monitor industry is witnessing a steady penetration of innovative technologies. Implementation of LED technologies in monitors has been a game changer. Superior attributes and industry price erosion for High size panels of LED monitors have driven a replacement of LCD
www.mymobileindia.com
better refresh rates to improve their gaming
june 2019 | 35
Trendz
Market insight
Domestic Market in Upswing India smartphone market grew by 7% despite the global market falling by 6% YoY in 1Q19, says IDC
I
ndia’s smartphone market got off to
quarters of 3Q18 and 4Q18 led to high
followed, as its OnePlus 6T was the
a good start with a total shipment
channel inventory, leading to flat YoY
top-selling model in India’s US$500+
of 32.1 million units in 1Q19
growth in offline channels in 1Q19. But
smartphone segment in 1Q19.”
(2019Q1), maintaining a healthy
new products still arrived in Samsung’s
The feature phone market, which still
7.1% year-on-year (YoY) growth, according
A series and online-heavy vendors like
accounts for half of the total mobile phone
to the International Data Corporation’s
Xiaomi and Realme expanded to offline
shipments, registered 32.3 million-unit
Asia/Pacific Quarterly Mobile Phone
counters.
shipments in 1Q19, with a sharp decline
Tracker. High channel inventory from the
Average selling prices grew by 3.3%
of 42.4% YoY. There was a sharp drop in
previous quarter resulted in a sequential
YoY to US$161. This can be attributed
4G-enabled feature phones, declining
decline of 8.4%, it said.
to the growth in the US$300-US$500
by more than 50% YoY due to channel
“Despite the government’s new
segment, accounting for 6% of the overall
inventory from previous quarters. There
e-commerce rules, online channels
smartphone market in 1Q19. This segment
was also a sequential dip in 2G/2.5G
managed to sustain their pace, registering
also outgrew all other price bands on the
feature phones.
19.6% YoY growth in 1Q19. Fueled by
back of newly launched Vivo V15 Pro.
attractive offers and new launches by
Joshi further adds, “Samsung
vendors like Xiaomi, Samsung, Realme
surpassed Apple for the leadership
Top 5 Smartphone Vendor Highlights
and Huawei, online sales reached 40.2%
position in the premium (US$500+)
Xiaomi maintained its leadership position,
of the market in 1Q19,” says Upasana
segment with an overall share of 36.0%
growing YoY by 8.1% in 1Q19. There were
Joshi, Associate Research Manager, Client
in 1Q19 due to its newly launched Galaxy
multiple new launches by Xiaomi, namely
Devices, IDC India.
S10 flagship series that was supported
the Redmi Note 7 series along with Redmi
by huge marketing campaigns. OnePlus
Go. Xiaomi also continued to dominate
Large shipments in the festival
MYMOBILE
the online channel with 48.6% share in 1Q19.
India Top 5 Smartphone Companies, 2019Q1 Unit Market Share
Samsung continued in the second position with a YoY decline of 4.8% in 1Q19. The vendor revamped its product strategy by launching its online-exclusive M-series (which raised its online share to 13.5% on the back of the Galaxy
Trendz
Market insight
M20) and its offline-exclusive A-series to counter the Chinese vendors. Offline channels are upbeat about the vendor’s schemes and support as it phases out its old J-series. Vivo continued in third position as its shipments doubled YoY in 1Q19, driven Source: IDC
India Smartphone Market, Top 5 Company, Shipments in million, Market Share, Year-on-Year Growth, 2019Q1
“Samsung surpassed Apple for the leadership position in the premium (US$500+) segment with an overall share of 36.0% in 1Q19 due to its newly launched Galaxy S10 flagship series that was supported by huge marketing campaigns. OnePlus followed, as its OnePlus 6T was the top-selling model in India’s US$500+ smartphone segment in 1Q19” – Upasana Joshi, Associate Research Manager, Client Devices, IDC India
www.mymobileindia.com
Source: IDC
primarily by its new flagship V15 Pro and
expansion to offline channels; now almost
affordable Y91. The vendor continues to
one out of three Realme phones are sold
invest heavily in its marketing initiatives
offline.
as the IPL season started in 2Q19 with attractive channel margins and
Forecast
schemes.
Navkendar Singh , Research Director,
Oppo recaptured its fourth position
Client Devices and IPDS, IDC India,
with YoY growth of 9.7% in 1Q19, backed
mentions, “In 2019, we should expect
by new models such as the K1 (the first
further aggressive offline expansion by
ever online-exclusive model for India) and
the online-heavy vendors in an attempt
the F11/Pro series, as well as its ongoing
to get a wider footprint in smaller cities
affordable A-series.
and towns. Having said that, the influence
Realme continued to feature in the
of the online channels and their focus on
top 5 vendors list, despite dropping to
the smartphone business will continue.
the fifth position in 1Q19. Its newly
This will gain momentum in the all-
launched Realme 3 series produced
important second half of the year since
the highest shipments for the vendor.
the affordability driving factors like EMIs/
Originally launched as an online-focused
cashback offers continue to be top-of-
brand, Realme realized the importance of
mind attributes for consumers.” n
an omnichannel presence with its quick
team@mymobile.co.in
june 2019 | 37
In Conversation
face to face
“Engineer.ai empowers anyone to create, operate and scale the lifecycle of digital projects” Building a software application has become a child’s play now. Engineer.ai is one such platform, based on artificial intelligence, which allows people to build software without knowing how to code. The company’s core product, Builder, has hundreds of building blocks of frequently used code which can be cross utilised by different customers. Since the cost of the program is split across a large number of customers, it becomes possible to offer it at a more reasonable price point. Ramesh Kumar Raja caught up with Sachin Dev Duggal, Founder and CEO, Engineer.ai, to discuss more about the company, its services and the business model. Excerpts: Engineer.ai has brought a sort of revolution
ai took shape in early 2012 after I was
in the space as a human-assisted AI
with Builder, a software/app building
burned by a rogue contractor. Frustrated
software development platform. More
platform. How did the idea strike you to come
and hearing my friends’ accounts of
specifically, below are the pointers which
up with this venture? The idea of Engineer.
the same kinds of problems happening
help us differentiate from others
globally, I went to work to create a solution
1. We’re a human-assisted artificial
to this problem.
intelligence platform with a capacity
There is no regulation or credibility
partner network of 75,000 technical
in this sphere. People with ideas just
and creative resources to launch
get overwhelmed by the whole prospect
products quickly. We call these our
of developing a product. Hence, an
Creators.
overwhelming majority or services never
2. Our product-driven Builder platform,
see the light of the day. To top it off, timely
where you can create apps based on
deliveries, flawless product, fair pricing
similar apps within the market. This
and safeguarding the idea are significant
makes it super simple for creating
hurdles in this unorganized market.
software solutions with an end goal
So, by deliberating on the issues faced
in mind.
by startups and enterprise, the idea of Engineer.ai was launched swiftly after.
3. Access to a clear price, which 90% of our customers receive under budget and within deadline.
Who are your competitors and how is
4. Have access to technical and product
Engineer.ai’s Builder different from
assistance in numerous time zones
others engaged in the software/
depending on where you are in the
app-building business? Competitors in our space
world (noting the 75,000 Creators from above).
include software
5. Included in the price is a dedicated
development
product manager to assist through the
firms and online platforms developing
process from start to completion. 6. Dedicated team for updates and maintenance of your product.
software. However,
Starting a business has its own set of
we’re the
challenges in getting a product noticed.
leader
What were the pain points in dealing with
MYMOBILE
the people to make them understand the
implemented with the assistance of AI
What is the size of app market in India
whole concept of app building? Generally,
and 75,000+ technical resources globally.
and where does Builder fit in driving
customers don’t understand the value or
Here, our revenue model is focused around
businesses? Indian app market is
the pricing involved with creating their own
software development.
growing at the fastest pace, the previous
software. They have a deep understanding
BuilderCare: BuilderCare guarantees
years reports suggest that the market
of their business, but not the labour that’s
your bespoke software stays up-to-date,
is growing at 207%. In 2015-2016 the
involved with creating, launching and
and continues after third-party libraries
app based services contributed around
scaling an application. That’s where we
such as Facebook APIs are updated.
$20bn to the GDP and going forward
can come in and help through the process
CloudOps: Leverage AI and machine
the share will only increase to 16% of
through our three products from Builder to
GDP which is at 5.7% at this time.
BuilderCare to CloudOps.
Builder can offer a complete suite of
services from building, hosting and “Generally, managing software for small to customers don’t understand subscribers and what have been their enterprise level organizations in the the value or the pricing involved with responses? We cater to the new process of digital transformation. generation of entrepreneurs. creating their own software. They have The dreamer. The founder. You have already forayed into a deep understanding of their business, The non-profit. The celebrity. some international markets? but not the labour that’s involved with The brand manager. The Do you wish to make it even more small business owner. And global? What are your plans to creating, launching and scaling an everyone in between. We extend Engineer.ai’s reach? Yes, application. That’s where we can come in solve their following core we do have a global presence and help through the process through problems: from the USA to the UK, India to • Cost (They can’t afford it Dubai to Singapore to Tokyo and our three products from Builder or don’t want to spend the beyond, as well as partnerships with to BuilderCare to money) global organizations. CloudOps” • Knowledge (They’re not technical or Who are your target customers/
don’t have a developer. Alternatively,
Where do you see the company in next five
they don’t know where to start or • •
years? What excites you the most about your
didn’t even know it was possible!)
learning to effortlessly maintain the scale
role at Engineer.ai? At Engineer.ai, we’re
Resources (They don’t have a team or
of your cloud infrastructure. Here, our
looking to become the prime place where
don’t want to hire a team)
revenue model is focused around cloud
businesses can come to create, launch
Quality (They were burnt previously or
storage and management.
and scale their ideas. From start to sale,
have heard horror stories) •
we’d like to provide opportunities to every
Nervous (They’ve experienced
Please share your recent traction details
prospective builder and an ecosystem
horror stories themselves or are
with us. Recently, we’ve developed
to make development a more robust,
overwhelmed)
partnerships across the globe. We
transparent process alongside the help
We can proudly say 90% of our products
have partnered with Digital Ocean and
of AI.
are delivered within their timeline and
Talentful recently, for example. The
In terms of what excites me the most,
under budget. Additionally, we continually
next several weeks alone, at Collision
I love to maintain a pulse on what’s
hear reviews from customers who’ve been,
2019, Cogx 2019 and NOAH Berlin, I’ll
happening in the world of technology and
“wowed” in every aspect of their products’
present Engineer.ai at all these events. At
artificial intelligence. Also, connecting
creation.
Collision 2019, Engineer.ai is the main
with world leaders and cultural icons
PITCH competition sponsor, including a
globally (like Miguel) -- while also
What is your revenue model and what are the
grand prize of a $30,000 CAD app to the
promoting entrepreneurship and
services you offer? Engineer.ai empowers
winner and two runner up prizes as well
startup growth -- and having enough
anyone to create, operate and scale the
towards app development. Hence, I will be
time at the end of the day to hang out
lifecycle of digital projects. We do so with
globetrotting as usual. In the meantime,
with my son. Those moments make all
three products:
our 75,000 Creators and 132 Capacity
this success worth it at the end of the
Partners will remain busy developing
day. n
Builder: Build your next software project using an assembly-line platform
www.mymobileindia.com
In Conversation
face to face
software.
ramesh@mymobile.co.in
june 2019 | 39
In Conversation
face to face
“Riversong eyeing 7% market share by Q4 2020 in smartwatch segment” As technology is evolving swiftly, from smartphones to smartwatches, everyone desires smart devices be part of their everyday gadgets. Smartwatches and fitness trackers are an easy way to know how much calories you burn, notifications from your apps, etc. They are currently available across a wide price spectrum in India ranging from very affordable devices priced below Rs 2,000. According to International Data Corp (IDC), Xiaomi led the smartwatch segment with 41.2 percent share, followed by GOQii (18.6 percent), Titan (14 percent), Samsung (4.5 percent) and Fossil (3 percent), in Q3, 2018. Vivek Singh Chauhan spoke to Manvendra K Chandola, CEO of Riversong India about their recently launched smartwatch, Motive. Who are your targeted customers? Our core
we are going to leverage digital as a key
audience in the Indian market is the tech-
platform to showcase our brand and
savvy millennial generation who are always
equally PR as support. But for the walking
What are your expectations in terms of market
on a hunt for the latest technology at
customer retail visibility is also important
share in the budget segment smartwatches?
affordable prices. We cater to the section
to the line of thought to create awareness is
We are gaining 5 percent market share by
A&B of the society who have increased
through all the consumer touch points.
the fourth quarter in 2019 and 7 percent
awareness for the technology industry and
environment.
by the fourth quarter in 2020 in the Amid tough competition from other
smartwatch category. We are extremely
smartwatch brands, do you feel you are
delighted to announce the launch of the
What is the USP of this product? Motive is the
here to stay in the game for long? Yes, we
brand’s first ever smartwatch, Motive.
key marquee product for Riversong, as this
are here to stay for long and have long
We have a dedicated research and
is the first ever smartwatch introduced by
term planning. We think that still there is
development team which has helped
the brand. Motive is a sleek and fashionable
enough room for new brands as well. We
us in understanding the market and the
smart watch designed for smartphone
are working towards making Riversong as
consumer requirement.
users, the biggest USP of this product is
a brand so by 2020.
have increasing purchasing power.
that it is compatible with both Android and
All the brands are doing well in their
What challenges did you face while making
iOS. The watch can assist users with 24-
category and some are still leading but we
this product? In today’s technological
hour real-time changes in heart rate that
are confident that in this price segment, we
era, the biggest challenge is customer
indicates an adequate amount of exercise
are bringing a product which is having the
satisfaction. As a smart device brand,
for an individual. It notifies the user about
features that other brands are not giving
we always try to maintain a pace which
incoming calls, messages, emails etc.,
in a single product with such considerable
a customer can match as a techno lover.
thus making their lives easier and faster
accuracy. And this will definitely build
With our previous smart bands’ selling
while on the go.
our trust in customers which will help
experience, now we think that we have
us in staying long in such a competitive
gained quite good experience of customer
What is the strategy of your brand to be in the
wants and we are constantly working on
market? Currently, our focus is to position
this. Hence, we keep on trying to overcome
Riversong as a niche and premium
this challenge with our every new product
segment user-friendly brand. Since everyone is going digital nowadays,
40 | june 2019
launch. n vivek@mymobile.co.in
MYMOBILE
ADVT.
The India Consumer Electronics & Home Appliances Exhibition (CEI) 2019 Bringing Global Electronics Trends to India The Indian electronics market is the 5th largest growing in the world
n
The market in India is growing at 15% year-onyear
n
The Indian appliance and consumer electronics (ACE) market reached US$ 31.48 billion in 2017 and is expected to grow 9% CAGR to reach US$ 48.37 billion in 2022
n
C
EI 2019 looks to bring quality international manufacturers with contemporary and trendy consumer electronics & appliances to the Indian market. CEI will take place from 14-16 November, 2019 at the Bombay Exhibition Center, Mumbai, India. The fair brings together various sectors of the appliance and consumer electronics industry to deliver business success under one roof by creating huge opportunities in manufacturing and trading opportunities for Indian entrepreneurs. CEI looks to bridge the demand-supply gap by boosting manufacturing and trading opportunities for Indian entrepreneurs. It is the perfect platform to explore long-term business associations in the form of tie-ups, joint ventures, collaborations and import-export trading relations. A truly international platform, CEI is positioned as a strategic converging event for exhibitors from all over the world who would like to showcase their products to the top distributors, chain stores, hyper markets, trading houses, e-retailers and agents to be an integral part of the growing consumer boom in India. CEI comes in at a time when India’s dynamic consumer electronics and appliances market is booming. Strong consumption trends are being fuelled by increased affordability of products due to aggressive price points, all
year long discounts – at both retail shops and e-commerce sites – and the increasing disposable income of the youngest working population in the world. The exhibition is organized by SingEx Exhibitions Pte Ltd (Singapore), Worldex-Singex Exhibition (Guangzhou) Co. Ltd and Worldex India Exhibition and Promotion Pvt. Ltd. CEI invites you to visit international country pavilions, view the latest products and innovations being launched in India and experience branded offerings from across the globe.
Exhibition Title: The India Consumer Electronics & Home Appliances Exhibition (CEI) Date: 14-15-16 November 2019 Venue: Bombay Exhibition Center, Mumbai, India Exhibit Categories: Home Entertainment, Telecommunications, In Vehicle Electronics, Digital Imaging Equipment, Healthcare Electronics, Wearables, Computers and Peripherals, Office Automation & Equipment, Large Appliances, Kitchen Appliances, Home Appliances, Personal Care Appliances. Website: www.ceifair.com n
In Conversation
face to face
“MSI aims to be amongst the category leaders by end of 2020” Micro-Star International or popularly known as MSI continues to be devoted to the gaming community with its first lineup of RTX Laptops in India, which aim to take the gaming experience to the next level and offer an extremely immersive gaming experience with incredible performance and sharper design. We will bring in the bestin-class products for the Indian market to ensure a flawless gaming experience for our customers says Green, Chang-Ching Lin, Regional Marketing Manager, MSI. The three decade young Taiwanese gaming laptop giant now considers India as its one of the key focus markets in Asia. Haider Ali Khan had a conversation with Green on it and much more. MSI, a renowned name in gaming laptops,
talent, there is now a need to build the
of the fastest growing segments in the
remains unheard in Indian markets. Why is
eco-system. We will aim to provide more
country. We have witnessed a double
there a lack of intensity from MSI when it
e-sports opportunities to the people,
digit growth in India ever since we have
comes to India? MSI had led the gaming
especially the younger audiences and will
entered. While there has been a 10%
hardware industry in over 100 countries
continue to bring meaningful innovation
growth in the segment globally, the Indian
in past decade and India has been a key
in our technology in order to make the
market is growing ten times faster. The
focus market in the SEA region. With the
experience more immersive for them.
acceptance towards the gaming industry
growing popularity of gaming landscape,
India will continue to be a key focus
is also growing rapidly in India.
gamer communities and engineering
market for MSI and we will look at
With markets like India and Indonesia,
expanding our footprints
Asia-Pacific is home to the fastest-
here. We currently have
growing gaming markets globally. Driven
4 MSI exclusive stores in
by increased smartphone adoption, better
Delhi, Bangalore, Kolkata
internet infrastructure, and competitive
and Pune and are looking
and immersive mobile games, these
at expanding the number
markets have boosted the region to
to 15 – 20 stores by 2020.
capture 52% of the global market.
We also have authorized service partners across
Gaming Laptop remains a niche concept in
more than 30 major cities
India because of its price sensitivity. How
in India including Tier 2
do you wish to break this stereotyping and
and 3 cities and will look
provide a worthy solution for Indians? MSI
at expanding the network
is constantly looking at avenues to engage
as and when required.
with and build the gaming community here. We have been hosting gaming
Isn’t India a sea of
events at least three times a month across
opportunity for MSI as the
the country and have already organized
country’s largest portion of
more than 100 campus events, not just
population is young? The
to create a deep bond with gamers but
gaming industry was one
also give them an opportunity to build a
MYMOBILE
face to face better gaming environment in future. We aim to provide more e-sports opportunities to youngsters and let them enjoy the experience. Our marketing spends will also largely focus on digital. We will additionally look at providing bundled offers and schemes during occasions such as Back to School and Diwali to make our products more accessible to the Indian consumer. We will also continue to focus on-ground activations to engage with the young
for more partners to spread the community
the first PUBG Mobile India Series
consumers and build the e-sports culture
and creating more engaging platforms for
2019 in Mumbai recently and more big
in the country.
our customers.
tournaments including Dream Hack and
MSI will also be launching 2 to 3 new laptops at Computex 2019 which will
We aim to be amongst the category leaders by end of 2020.
be targeted towards more entry segment models.
ESL One are on the cards. The market is growing exponentially and we see this as a beginning for bigger things in store.
Do you feel threatened by gaming smartphones as they have started replacing hardcore
How has been the response so far of the new
Tell us about the competition MSI is facing
gaming laptops? Mobile gaming is currently
series of laptops which you have unveiled
from other vendors in this genre? How better
estimated to be over 50% of the overall
in India?
MSI is over others? MSI is a ‘True Gaming’
gaming segment. As per a joint report by
2019 has already been an exciting year
brand and one of the most trusted names
KPMG and Google, the online gaming
for MSI in India. India was the first market
in gaming and e-sports. We were named
industry in India is expected to reach
where we launched the new gaming laptop
a CES 2019 Innovation Awards Honoree
$1 billion by 2021. With the increased
line-up with the latest NVIDIA GeForce
for 12 innovative gaming products earlier
internet penetration in the country, the
RTX GPU which were showcased at CES
this year. MSI has sponsored more than
popularity of online gaming is spreading
2019 and have received good feedback for
20 e-Sports teams worldwide and is the
to smaller towns and cities. These cities
our products by the consumers here.
proud host of world-renowned gaming
are also contributing significantly to the
At MSI, we always produce the most
tournament MSI MGA (Masters Gaming
growth of gaming equipment sales in the
comprehensive product line and are
Arena).
country.
constantly working towards providing the
Meaningful innovation in technology
We however, see this as more of an
will be a key differentiator while purchasing
opportunity rather than threat for gaming
gaming hardware. MSI will continue to
brands like ours as we are now witnessing
bring in the latest line-up of products
that many Indian players are developing
Do you have some unique tie ups in mind to
and will strive to bring the global range
good e-sports skills from an early age.
sponsor MSI and popularize MSI in India?
of products to India, along with specially
With more opportunities being provided
In order to provide the best in class
designed products specifically targeted
to them, we will soon see India pro-
technology for our consumers in India, we at
towards Indian customers. We are also
teams among the best across the globe.
MSI have already had unique partnerships
looking at providing a more immersive
Gaming is picking up as a profession in
with entities like NIVIDIA, Intel, and Unity.
experience for our customers through
India and the country has a huge growth
We regularly host events for promoting new
voice command and VR.
potential.
technology, set up technical sessions for
From a community building perspective,
most comprehensive equipment for the gamers through our products.
sharing more knowledge with talents on
MSI will continue to host events in India.
What do you feel about this new era of PUBG
gaming or engineering. We also hold fan
We conducted around 100 campus events
and the potential it has for a gaming laptop
based community events for engaging
in 2018 and will add fan gathering this
maker such as MSI?
with the users. We will continue to ensure
year as well. The intent is to spread more
It is very encouraging to see that the
making a growing gaming eco system in
technical knowledge and help gamers in
industry is focusing on promoting
India. n
improving their skills. We are also scouting
e-sports competitions. We witnessed
www.mymobileindia.com
haider@mymobile.co.in
june 2019 | 43
Guest Column
by Invitation
Manufacturing Smartphones: From ‘Making in India’ to ‘Designing in India’ By Nipun Marya
T
he Make in India initiative
industry, since September 2014, the
launched in 2014 intended to
country has made great strides in ushering
shift the manufacturing focus
a unique infrastructure that is enabling the
for companies radically and
ecosystem to boost productivity from India.
over the past few years, India became the
Industry experts continue to project that
most preferred manufacturing destination
smartphone users will reach approximately
for most international brands. From being
442.5 million by 2022 thus bringing a
a technology hub to a manufacturing base,
plethora of opportunities for growth and
companies have leveraged the country’s
investment. Shifting the focus on end-to-
prowess to its true potential. The time
end product development cycle starting
now, however, is to move from ‘making’ to
from R&D, design to manufacturing and
‘designing’ to bringing India on the map as
production would enable a paradigm shift
a global R&D hub.
in consumer buying behavior in the long
Within consumer electronics, smartphones or mobile devices is the sector
run when innovation is based on insights
Going Beyond ‘Making’ To ‘Designing’ in India: Understanding consumer behavior is of paramount importance for organizations that want to be disruption-ready, in today’s ‘Glo-cal marketplace.’ Today, both business leaders and policymakers are well aware of the significance of innovations through design and this will play a pivotal role in enhancing the healthy competitiveness of the electronic industry in India. To further this agenda, the Indian Government has also rolled-out a National Design Policy
analyzed for domestic consumer’s needs.
that is growing multi-fold and paving the way for innovation and technology. There is a dynamic consumer base in the country and if you couple that with in-house research, development and designing, it will add an edge to the products a consumer technology brand can offer. Keeping in mind the smartphone
to have a ‘design enabled Indian Industry’ with an intent to have a positive impact on the economy, at a macro and a micro level. Recently, the Indian Government has also narrowed down its vision with the National Policy on Electronics (NPE 2019) to create an enabling environment to not just manufacture in India but also
MYMOBILE
Guest Column
by invitation ‘Design’ in India. It is a progressive move by the government which will further give the much-needed impetus to emerge as the next major global hub for electronics manufacturing. For India to realize the dream of becoming an electronics export hub on the global marketplace, the mobile ecosystem needs to take an India-first approach and back the efforts with high quality local manufacturing. Particular emphasis will also be needed on building capability to custom create smartphones that will cater to the unique needs of the today’s and future’s Glo-cal consumer. Leading global mobile manufacturers have already started opening up strong R&D and manufacturing facilities in India, and are looking at ways to fast track their efforts to double up production to realize the goal of exporting from India to the world. The Indian government’s ‘Make in India’ campaign and gradual tax increases on imports of mobile phone components have spurred the creation of more than 260 manufacturing units in the country. These local facilities will also empower organizations to bring local features and further bolster innovation to improve customer experience.
vivo Has A Sharp Focus To Make In India For The World
of INR 300 Cr in its Greater Noida
The Road Ahead: Upward Curve
manufacturing plant, which employs
The year 2019 is expected to be yet
more than 5,000 people and supports an
another exciting year, for vivo, where the
manufacturing capacity with investments
annual manufacturing capacity of nearly
brand hopes to aggressively push the
vivo’s India journey started in the year
25 million products. Besides
technology frontiers for revolutionizing the
2014 with a clear long-term promise,
manufacturing, the facility also
smartphone industry and user experience.
and the organization is wholly aligned
incorporates a ‘Test lab’ where the
The mobile manufacturing industry in
with the ‘Make in India’ initiative. vivo
manufactured products undergo more
India is all set to deliver a size of USD 217
has stayed committed to strengthening its
than 1000 stringent levels of quality and
billion by 2020. The rise in mobile phone
manufacturing operations with the right
durability tests. As the organization gears
penetration and the decline in data costs is
investments and focused on bringing
up for the next growth phase, vivo has
expected to add another 500 million new
new-age technologies for its customers
recently also announced an investment
internet users in India over the next five
across the board. More recently, during
of an additional INR 4,000 crore
years. These factors, in addition to others,
the year 2018 vivo witnessed marking
for setting up a new manufacturing
like low smartphone penetration and ease
multiple milestones in India, right from the
plant in the country. This facility shall
of foreign investment in India, will ensure
launch of flagship devices, to expansion of
double the production capacity to 50
that the market remains on an upward
existing manufacturing facility by way of
million units per annum from the current
curve for the years to come. n
adding new SMT lines.
25 million thus generating 5000 additional
vivo has already strengthened its India
www.mymobileindia.com
jobs in the first phase of expansion.
The Author is Director – Brand Strategy, vivo India
june 2019 | 45
Trendz
Market insight
The Rise And Rise of Chinese Brands
The Chinese smartphone makers captured a record 66% of the Indian smartphone market in Q1 2019, says a study
T
he market share of Chinese
and users are upgrading their phones
of retail stores (Mi Preferred Partners), Mi
brands in the Indian
faster as compared to other regions. This
Homes, and Mi Stores specifically to target
smartphone market reached a
has led to users spending more on their
smaller towns. Realme, which started as
record 66% during Q1 2019,
purchase which is driving up the overall
an online-only brand, now gets the majority
according to the latest research from
average selling price (ASP) in the market.
of its sales from offline channels. OnePlus
Counterpoint’s Market Monitor service.
As a result of this, the premium specs are
is also now increasing its offline points of
Volumes for the Chinese brands grew
now diffusing faster into the mid-tier price
sale by launching exclusive stores across
20% year-on-year (YoY) mainly due to the
brands. We estimate this trend to continue
key cities.”
growth of Vivo, Realme, and Oppo.
leading to a competitive mid-tier segment
While Vivo’s volume grew 119% YoY,
in coming quarters.”
Chinese brands also dominated the top 5 best-selling list. Xiaomi Redmi
Oppo grew 28% YoY. Vivo’s expanding
Overall, India’s overall smartphone
6A remained the top model following
portfolio in the mid-tier (Rs 7,000 – Rs
shipments grew 4% YoY. The market started
multiple price cuts followed by Xiaomi
14,000 or roughly US$100-US$180)
off to a slow start post record festive season,
Note 6 Pro, Redmi Y2, Samsung Galaxy
drove its growth along with aggressive IPL
but demand started picking up later in the
M20, and Galaxy A50. The top 10 models
campaign around flagship V series. Oppo,
quarter. Commenting on the smartphone
contributed to 35% of overall smartphone
on the other hand, focused on expanding
market, Anshika Jain, Research Analyst
shipments.
its portfolio in the less crowded Rs 15,000
at Counterpoint Research, said, “The
On the performance of different
– Rs 25,000 (roughly US$210-US$350)
overall growth was slower than expected
brands, Jain highlighted, “Xiaomi remains
segment.
as some of the major brands were sitting on
the market leader driven by new product
Commenting on the influx of Chinese
inventory after a stock build up during the
launches. However, it faced strong market
brands, Tarun Pathak, Associate Director
festive period last quarter. This quarter we
competition as compared to a year ago.
at Counterpoint Research, said, “India’s
have seen all major brands expanding their
Samsung did a major refresh in its product
smartphone market continues to attract a
footprint in offline channels to gain market
portfolio launching a new online-only M
lot of attention from global and Chinese
share. Xiaomi has laid out big plans for
series. It also undertook a product refresh
players. Data consumption is on the rise
offline expansion by increasing its number
of the A series during the quarter. The new
46 | june 2019
MYMOBILE
A series and M series launches quickly
drove overall ASP for Samsung.
contributed to three-fifths of Samsung’s
• Huawei’s ASP reached the highest-ever
total smartphone shipments during the
level driven by recently launched Honor
quarter. Vivo’s share reached its highest
10 Lite, Honor View 20 and end of life
ever level in India, driven by the V15
for its entry-level segment. The brand
series launch and an aggressive marketing
continues to remain on the list of top
campaign around the same. Realme
ten smartphone brands.
continues to grow fast in India, leveraging
• Other brands which did well during
on the strong momentum for its Realme
the quarter include Asus, Tecno and
3 model during the quarter.”
Nokia HMD. Asus’ lean portfolio with
While the smartphone market offers a
a focus on battery life and design
big opportunity, one can’t ignore the 400
in a competitive Rs 8,000 – Rs 15,000
million feature phones users in the market
segment helped it to differentiate from
which too is likely to stay for the next five
the competition. Transsion’s Tecno
years in India.
is targeting offline entry-level
Market Summary:
smartphone segment with its aggressive offerings while Nokia HMD is looking
• Xiaomi remained the smartphone
to target quality conscious users
market leader in Q1 2019 with a 29%
with a value proposition around
share, though its shipments declined by
the latest Android version providing
2% YoY. Its aggressive offline expansion
a great user experience. Transsion’s
and a strong focus on product build
Itel, on the other hand, brings some
helped to retain its top position in the
industry-first features in sub-Rs
Indian smartphone market. Its newly
5,000 segment targeting first-time
launched Redmi Note 7 series (Note
smartphone users.
7 and Note 7 Pro) crossed the one
• Indian brands reached their lowest ever
India Smartphone Shipment Market Share (%)
Q1 2018
Q1 2019
Xiaomi
31%
29%
Samsung
26%
23%
Vivo
6%
12%
Realme
-%
7%
Oppo
6%
7%
Others
31%
22%
Total
100%
100%
million mark within the first quarter of
share due to ongoing competition in the
its launch. Xiaomi’s offline contribution
smartphone segment. Lack of refresh,
was highest in March.
strong competition and slow growth of
• Samsung’s A-series shipments
the entry-level segment where they had
surpassed two million units. The
strong share were some of the reason
newly launched online-only M series
Trendz
Market insight
for their decline.
“India’s smartphone market continues to attract a lot of attention from global and Chinese players. Data consumption is on the rise and users are upgrading their phones faster as compared to other regions. This has led to users spending more on their purchase which is driving up the overall average selling price (ASP) in the market. As a result of this, the premium specs are now diffusing faster into the mid-tier price brands” – Tarun Pathak, Associate Director, Counterpoint Research
started well too, but it will need a
• In the premium segment, Samsung
strong follow-up device to continue its
surpassed OnePlus to become the
• Rs15,000 – Rs 20,000 was the fastest
momentum on the online platforms.
number one player driven by the good
growing price band (240%) in Q1
Samsung’s recorded a strong sell-in
response for its newly introduced
2019. n
of premium Galaxy S10 series which
Galaxy S10 series.
www.mymobileindia.com
team@mymobile.co.in
june 2019 | 47
Tried & Tested
burntest
Redmi Note 7 Pro Ruler of Budget Section till Date
R
edmi has
smartphone from which the
front fascia of the phone is
sensor has quick response
revolutionized the
picture has been captured and
dominated by the giant screen
time. The security of the
complete Indian
I drew this hypothesis based
with a dewdrop notch. The
phone can also be handed to
smartphone
on my social media platform
phone despite its big size it is
the Face unlock feature of the
market and has taken the
observation and the people
very easy to hold and operate
phone which works very well
information revolution in the
in it. We will be reviewing
and the easiness while holding
in all the conditions. The top
country to a new extent and the
the new Note 7 Pro and will
is provided by the light weight
side of the phone has 3.5mm
love for its phones is constantly
highlight its pros and cons and
of the phone and the curvy
headphone jack whereas at the
growing. The company is in
will see whether it has ability
edges. The phone has glassy
bottom lies the speaker grille
no mood to lose its top spot
to keep the company’s reign as
body look as the front side
and Type-C USB port and Note
as most favored phone in the
the leading smartphone brand
and the back is covered by
7 Pro is one of the very few
Indian smartphone market
in the country or not.
Corning Gorilla glass 5 which
budget range phones which
surely adds to the beauty of
has Type-C port making the
the phone but also it makes
phone as one of the top most
and want to be pro player in the race of the most loved
Design
phone and to maintain this
The first impression is always
it prone to smudges. The rear
preferred phone by the users.
Pro status the company has
being generated by the looks
side of the phone looks just
At the left side lies the hybrid
unveiled its Pro variant of the
and the new Redmi Note 7
like all the other Note series
SIM tray which can either two
Note 7 which is Note 7 Pro
Pro has exactly what it takes
phones with the camera on
SIM cards at a time or a SIM
in its recent launch. The Pro
to capture the eyesight of the
the corner side followed by the
card and a microSD card. To
variant of the Redmi series has
users. The phone has very
LED flash and a fingerprint
the right side of the phone
always been most talked and
bold uni color look which has
sensor on the middle. The
lies the power button and the
bought smartphone and this
an aesthetic appeal attached
phone has dual rear camera
volume rockers.
is no just random
to it. The look of Note 7 Pro is
sensors and the fingerprint
assumptions because if you
very similar to that of Note 7. The
Display Redmi Note 7 Pro has
will go through
screen IPS LCD capacitive
accounts of
touchscreen with 16M colors
people on various
and has screen size of 6.3
social media
inches. The screen size is
platform you will
surely fascinating as it gives
see the name of the
wide and broad space to watch movies in HD quality and to play games easily with wide viewing angles and the wide viewing angle is provided by the 19:5:9 ratio. The phone has screen resolution of 1080x2340 pixels with 409 ppi density. The colors reproduced are very vivid, bright and punchy. The screen is guarded by Corning Gorilla Glass 5 which is making the phone resilient to scratches and minor damages.
48 | june 2019
MYMOBILE
Platform
of 4GB RAM of the phone.
with an aperture of f/1.8 and
easily lasts throughout the day
The processor and RAM work
PDAF whereas the secondary
with a single charge and we
in synchrony and keep the
sensor is of 5MP with an
witnessed it when we tested
phone in stable state. The
aperture of f/2.4. The rear
the phone. The presence of
internal storage of the phone
sensors perfectly capture any
Type-C port is making Note 7
is of 64 GB which can be
shots with high detailing and
Pro as favorite in the budget
expanded further with the help
crispy quality. The images
range. The Type-C port is
turn the table around for
of microSD card.
though sometimes turn out
enabling the phone to be
rest of the smartphones and
Cameras
to be over saturated but the
charged quickly as it supports
clarity is not compromised
Quick Charge 4.0.
The OS of the new Note 7 Pro is the latest updated OS Android 9.0 Pie running on top of company’s MIUI 10.The new Redmi Note 7 Pro is about to completely
their respective companies because the new Note 7 Pro in its processor section has introduced the most powerful processor in the budget range which is Qualcomm Snapdragon 675(11nm) SoC processor which is often seen in mid ranged smartphones.
Redmi has empowered the
and there were very less noise
new Note 7 Pro with powerful
effects and graining which
Conclusion
cameras and the images
are mostly seen in night shots
Overall, the new Redmi Note
clicked by the camera sensors
otherwise in day shots one
7 Pro has all the required
both rear and front are very
cannot find graining and noise
features to make it ruler of the
impressive. The phone has
effects. The selfie camera
budget range section of the
dual rear sensors with the
of the phone is of 13MP and
current time. A smartphone
primary sensor being of 48MP
it captures selfies in utmost
that can take on the premium
quality. The selfies both
segment smartphones as well
at night and day were very
in a price vs specs war in India.
clear and maintained good
At Rs 13,999, the Redmi Note
color saturation. The slefie
7 gives you an opportunity
camera of the Note 7 Pro
to experience the powers of
verdict
The processor of the phone is outstanding and there were no issues while carrying out any task be it multi-tasking,
Looks
Huge and Solid
09 /10
Cameras
playing games. The processor
Refreshing
09 /10
does not allow heating of the
Performance
09 /10
could become hot favorite of
a 48MP lens coupled with a
09 /10
the people who wants to have
massive 4,000mAh battery,
selfies of great quality in an
huge size and bigger display.
affordable price range.
The QS 675 works efficiently
phone very easily and the graphics while playing big games like PUBG, Asphlat remained in high definitions with slight changes in the
Worthy
Battery
Good Enough
Value For Money Can’t Ignore
OVERALL
10 /10
92%
quality. The average games with minimum requirement ran in full HD. Heating is observed when the phone was put to rigorous and continuous use for hours but this issue is also being handled by processor easily with the help
PROS
Cons
48MP Lens Can be overlooked (For detailed specifications, please refer to My Guide)
www.mymobileindia.com
Battery
without any lag. MIUI is lot more customized and smooth
The phone is not just packed
as well. The screen resolution
with awesome processor,
adds charm to it while the
cameras, display features but
Corning Gorilla 5 gives it more
it also has a battery power
strength to bear sudden falls.
capable to back any process
Being a Note, the 7 Pro rises
performed by the Note 7
up to the expectations of a
Pro. The battery power of the
reviewer and the company. n haider@mymobile.co.in
phone is of 4,000mAh which
Tried & Tested
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june 2019 | 49
Tried & Tested
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Realme C2
Bets on Battery to last long
M
aking name
realme proved i ts metal which
The company has decided
patterned look made at the
in the highly
was realme 3. The budget
once again to heat up the
rear side. The body if the
competitive
range section has been highly
budget range section with the
phone is made of plastic which
Indian budget
contested and especially
introduction of its latest launch
us keeping the weight of the
range section is no less than
where Xiaomi, Oppo, Honor
realme C2 which we will be
phone light. The light weight
climbing a steep mountain
and other companies have
reviewing and highlighting all
and the curvy edges of the
and the last launch from
clear domination and in midst
the pros and cons of this latest
phone are providing easy grip
of all realme announced itself
entrant.
and long hour usage of the
very soundly with relame 3.
Design
phone. The front fascia of the phone is dominated by the
The new realme C2 sports
huge 6.1 inch screen with a
tall and bold look. The
dewdrop notch on top of the
phone has an aesthetic
screen. The rear side has the
appeal which is due to the
dual rear camera sensor placed horizontally within a metallic frame and assisting the sensors. The rear panel with all the patterns surely looks beautiful but also it allows to keepit stable on any ground without attracting any smudge. The top side of the phone is left blank whereas at the bottom lies the speaker grille, micro USB port and a 3.5 mm headphone jack. To the left of the phone lies the volume rockers and the SIM tray which is capable of holding two SIM cards and a microSD card at the same time whereas at the right side of the phone lies the power button.Realme C2 has no fingerprint sensor and to compensate for it the company has used face unlock feature which works well in
50 | june 2019
MYMOBILE
almost all conditions. The lack
under the price range which
one of the advantageous point
The selfies captured at night
of fingerprint sensor might
the new realme C2 carries.The
of realme C2 which is giving it
though showed some fall
cause the users to be in double
new realme C2 has one of the
upper hand over other phones
in the image quality when
mind before approaching for
quick and smooth performing
within same range. The
compared to selfies captured
the phone.
processor which is MediaTek
internal storage is of 32GB
at daytime.
MT6762 Helio P22 (12nm)
which can be further expanded
processor. The processor has
with the help of microSD card
Battery
The new realme C2 has an
2.0 GHz Cortex A53 octa-core
for which there is a dedicated
The battery power of the
impressive tall and wide
chipset. The processor while
slot.
realme C2 is impressive as
screen space which id of 6.1
running tests like multitasking
inches. The screen type is IPS
and playing games ran
Cameras
LCD capacitive touchscreen
very efficiently. The big
The new realme C2 has dual
power to all the processes
with the capability of
applications like Snapchat
rear camera sensors where
throughout the day easily
reproducing 16M colors.
and PUBG slowed down the
the primary sensor is of 13MP
within one single full charge.
The screen space offered
processor and also led to
and has f/2.2 aperture and the
When moderately used the
under such price range is
heating of the device but not
secondary sensor is a depth
phone easily lasts throughout
very fascinating. The wide
very alarming. The processor
sensor which is of 2MP and
the day. The charging speed
viewing angles of the phone
is supported by 3GB RAM
has an aperture of f/2.4. The
of the phone is moderate as
are provided by the 19:5:9
which assists the phone very
camera ability of the realme
well and takes some hours to
ratio. The phone has screen
well in handling the tasks and
C2 is very impressive as the
completely charge the phone.
resolution of 720x1560 pixels
the RAM power of the phone is
images captured at daytime
Display
bright and the screen is also visible under bright sunlight when it is set to maximum
Looks Sleek
Cameras
level. The screen is protected
Decent
by Corning Gorilla Glass 3
Performance
which guards the phone from minor scratches and fall.
Platform Although the realme has part
Average
has clear and crisp quality.
Overall, the realme C2 is a
The color saturation of the
budget focused smartphone
images was good as well. The
betting on huge battery size,
07 /10
night shots captured were
dual rear lens and latest
in good quality under well
Android OS. Priced at Rs
07 /10
lighted environment and the
5,999 (2GB), realme C2
lack of light was compensated
compliments the daily usage
by the rear flash. The images
pattern and for those who
captured at night though
wants to shift from feature
some noise and graining
phone to a smartphone. The
08 /10
Battery
10 /10
Value For Money
08 /10
Huge
Nice Pick
OVERALL
The battery easily provides
Conclusion
verdict
colors reproduced are vivid and
well which is of 4,000mAh.
maintained high detailing and
and 282 ppidensity. The
80%
effect. The selfie camera is
smartphone is pretty basic
its way from Oppo but its OS
of 5MP with an aperture of
with average performance and
looks very similar to that of
f/2.0. The selfies captured
matching camera.This may not
Oppo’s when the setup of the
at daytime were very good
be a smartphone for the urban
phone begins. The new realme
PROS
Cons
with proper color preserved
areas but certainly has the
C2 runs on ColorOS 6 Lite
Battery
Screen Resolution
and good detailing. The selfie
appeal for rural audience due
camera surely has ability to
to its large battery, bigdisplay
(For detailed specifications, please refer to My Guide)
lure selfie lovers who opts for
and two plus one SIM slot. n team@mymobile.co.in
and what is more interesting is that the phone has Android 9.0 Pie which is very rare
www.mymobileindia.com
budget ranged smartphones.
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Nokia 4.2
Has It All Smartphone
R
egaining the belief
number of its loyal
and generating
customers. The
credibility amongst
reason attributed
the smartphone
for coming into
within one frame and below the camera frame
users in the current market
talks once again is
where the competition is very
the initiation of same
high than any other IT sectors
dormant belief which was
and to take on this humungous
amongst the people about
task Nokia has successfully
Nokia, very similar to Alto 800
phones
lies a 3.5mm headphone jack
emerged from its dark phase
being called car of the country,
being said
whereas at the bottom lies
where it has lost the high
and in same fashion Nokia
as the phones of the country.
micro USB port and speakers.
Since the emergence of
The left side of the phone is
Nokia with Android OS it has
sporting SIM tray capable of
attracted lots of customers
holding two SIM cards and
and it is still continuing to
a microSD card at the same
deepen its roots with various
time. Also at the right side lies
varied number of smartphones.
Google assistant button. At the
With its latest launch of Nokia
right side of the phone lies the
4.2 the company is going to
volume rockers and the power
further heat up the budget
button. The power button is
range section market where
very unique as it flashes while
the heaviest focus of every
charging giving a distinct
smartphone companies is.
identity to the phone.
lies the fingerprint sensor which has very quick response time. At the top side of the phone
So let’s check out whether the Nokia 4.2 has the ability
Display
to emerge favorite in budget
Nokia 4.2 has 5.71 inch IPS
range section or not.
LCD capacitive touch screen
Design
52 | june 2019
and 16M colors with the screen to body ratio of 76.6%.
The new Nokia 4.2 sports
The screen offers wide viewing
bolduni-color look which has
angles and it is because of
an aesthetic appeal attached
the aspect ratio of the screen
to it. The variant which we got
which is 19:9 and this is
had black color. The device
something in the budget range
has compact body size which
section making Nokia 4.2 to
fits the palm very easily and
have an upper hand over other
comfortable to hold. At the
budget range phones. The
front lies a 5.7 inch screen and
colors produced are vivid and
above the screen the company
punchy and are bright and has
has chosen to go with trendy
one of the brightest screen
water drop notch to provide
under the budget range. The
more screen space and the
phone has screen resolution
notch holds the selfie camera
of 720x1520 pixels and has
in it. The back side of the
295ppi density. The screen
phone has dual rear camera
is protected by 2.5D curved
sensor followed by LED flash
glass.
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Platform
degradation in the graphics
Cameras
the phone is very moderate
The new Nokia 4.2 has latest
quality. The phone does not
The cameras of Nokia 4.2
as it has microUSB port but a
Android OS which is Android
heat very easily until you put
in budget range section are
type-C port would have been
9.0 Pie on top of Android
extra load on the processor
very impressive. The phone
more preferable and could
One and under budget range
and the processor with the
has dual rear sensors with the
have added more point to the
this is one of the major
help of 3GB RAM takes on
primary sensor being of 13MP
advantages of the phone.
attracting points of the phone.
the issue of heating very
with an aperture of f/2.2 and
Nokia 4.2 has one of the finest
easily. The RAM of the phone
PDAF and the secondary
Conclusion
performing processor under
is quite good and supports
sensor is of 2MP which is a
There are some interesting
budget range and
the processor very well and
depth sensor. The images
features in the newly
when we tested it the
under budget range it is one
captured by the rear camera
announced Nokia 4.2. Being
processor ran all the
of the best which you can get.
are very detailed and clear
a budget smartphone it boasts
applications very smoothly.
The internal storage of the
with good color preservation.
on dual rear lenses which
The processor on board
phone is of 32 GB and there is
The night shots are also very
are very impressive in its
is Qualcomm SDM439
dedicated slot in the SIM tray
detailed and clear and there
operations as well the front
Snapdragon 439 with eight
to expand the internal storage
were hardly any graining in the
camera that gives good images
cores where two cores are
of the phone.
night shots. The selfie camera
under well-lit environments.
is of 8MP with an aperture of
The 3GB RAM is sufficient
f/2.0. The selfies of Nokia 4.2
for day to day tasks and multi-
are very detailed and clear.
tasking too. The Snapdragon
The selfies captured at any
439 remains efficient coupled
time be it night or day are
with Android 9 Pie. The
clocked at 2.0 GHz Cortex
verdict
A-53 and six cores are clocked at 1.45 GHz Cortex A53. The distribution of core reminds of Qualcomm Snapdragon 710nm processor where similar distribution of cores were seen and this way of distributing the cores helps all processes to run fluently . The gaming experience is also very good which in a budget
Looks Solid
09 /10
Cameras
07 /10
Performance
08 /10
very crisp which is something
battery looks less on paper
09 /10
very impressive in budget
but, in reality, it goes for a day
range. There’s AI and Google
under normal circumstances.
Lens available too for the
The Type-C isn’t available
convenience.
with Nokia 4.2. The display
Impressive Smooth
Battery
Lasts a Day
Value For Money Good Buy
OVERALL
08 /10
82%
Battery
resolution could have been sharper. Overall, this new
range section is hard to find
The batteries of Nokia phones
smartphone is another
and the graphics of the game
are always impressive and the
attempt by the HMD Global
is impressive as well and what
new Nokia 4.2 has a similarly
for stir the already cluttered
powerful battery life which is
budget segment smartphone
of 3,000mAh and the battery
market with a good option at
stands out throughout the day
Rs10,990. n
is interesting is that the phone is capable of supporting big games like Asphalt, PUBG very easily with just some
PROS Design, Stock OS
Cons Screen Resolution
(For detailed specifications, please refer to My Guide)
www.mymobileindia.com
easily. The charging speed of
haider@mymobile.co.in
june 2019 | 53
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Infinix Smart 3 Plus A Budget Phone that Looks Really Good
T
ranssion
have a budget smartphone.
of the smartphones offered by
ignore at the first glance. The
Holdings’ brand
This is the first smartphone in
Xiaomi, Samsung and Realme
device boasts of a glossy finish
Infinix recently
its price category to introduce
in budget range. Let’s have a
at the back panel, which is
launched a budget
triple rear cameras with a
look how it performed in our
equipped with a mirror finish.
smartphone, the Smart 3 Plus
dedicated low light sensor and
test.
This gives some premium
in India. Priced at Rs 6,999,
a dual LED flash. The decent-
the Flipkart-exclusive Smart
looking device is powered by
Design
3 Plus comes with a range of
the latest Android Pie 9.0
The all-new smartphone
the given price category. To
appealing features that may
operating system and seems to
comes with an outstanding
enhance the phone’s sleek
attract the people looking to
be a direct competitor to some
design, which you cannot
look and premium design,
54 | june 2019
looks to the design and makes the smartphone stand out in
MYMOBILE
burntest it is fitted with 2.5D curved glass on top and a stylish glass design at the back. It’s very lightweight and comfortably fits in your hand. You can have a tight grip of the phone. Without doubt, we must say the Infinix Smart 3 Plus is one of the beautifullooking smartphones we have come across in the budget category. Although, you still need to settle with smudges at the back and front panel, but there is nothing to worry about as it comes accompanied by a stylish and very unique protective case. The smartphone is just 7.8mm thin and weighs only 148gm. It also comes with superfast fingerprint sensor and Face Unlock feature for enhanced security.
Display Akin to design, display is another remarkable feature we liked about this device. The
Platform The Infinix Smart 3 Plus is powered by MediaTek Helio A22 system-on-chip (SoC), a quadcore processor that operates at a maximum frequency of 2GHz. The processor is paired with 2GB of RAM and 32GB of internal storage. The phone offers a smooth and faster software experience with XOS 5.0 Cheetah layer that boosts the latest Android Pie 9.0
intuitive. Although the phone handles day to day operations without any hiccups, the weak processor fails to handle multitasking jobs or multiple apps in the background.
similar
Besides, the OS-level
devices
customisations and bloatware
available in
are also to blame for phone’s
the given price
slow performance. Similarly,
segment.
the device is not appropriate for graphic-intensive games.
and offers an optimized User
Cameras
Interface. For gaming enthusiasts, the phone has a ‘Game Boost feature that allows the entire CPU resources to be dedicated towards a particular game for a seamless experience. Its smart photo cleaner tool, auto detects duplicate, blurry and dark pictures to delete them. Basically, the XOS 5.0 layer improves the Android Pie 9.0
verdict
inch HD+ Drop Notch display 1520 x 720 pixels. It comes
to make it more effortless and
OS’s operational capabilities
smartphone boasts of a 6.21with a screen resolution of
OS experience substantially
Looks
09 /10
Good
Additionally, both the cameras come with a preembedded AR sticker panel with 15 designs to add fun and
In terms of optics, the triple
quirkiness while clicking or
camera module is another
sharing pictures with friends.
USP of the Infinix Smart 3 Plus, which happens to be the
Battery
only phone in its category to
The Smart 3 Plus gets its fuel
have this feature. The back
from a 3,500mAh battery
camera set-up houses a 13MP
along with AI smart power
primary sensor, a 2MP depth
saving which gives a full day
sensor and a low light sensor
power back-up to the device.
of unspecified resolution,
The battery packs a lot of
whereas, on the front, the
punch for average users who
handset has an 8MP camera.
do not click a lot of pictures
The rear camera module
or indulge in gaming. It takes
supports artificial intelligence-
over an hour to charge up to
based auto scene selection,
100 per cent and could last for
which recognises up to eight
more than one day.
Cameras
07 /10
Performance
07 /10
the frame settings accordingly.
Conclusion
09 /10
The camera interface also
The Infinix Smart 3 Plus
features a customised Bokeh
stands tall in the design,
mode, allowing manual control
display and battery
to set the background blur
departments, considering its
effect. The back cameras don’t
price. Similarly, it has a decent
eliminate noise in low light
camera set-up. However, it
price category. It offers some
despite an exclusive sensor
falls a bit short of expectations.
good colour reproduction and
for that purpose. However,
Since its processor is not up to
viewing angles appear to be
the pictures come out vibrant
the mark, it would have been a
across the spectrum given
good package if it had a better
its price. Similarly, the selfie
processor that could keep up
camera produces quite good
with multitasking. n
with an 88% screen to body ratio which gives edge to edge access of the smartphone display. The display also offers a brightness of 500 nits, considered an extremely good luminance rating. It’s quite decent considering the
very decent. This device can definitely be a good option for those who wish to enjoy video content on a large screen.
Not bad
Not up to the mark
Battery
Lasts a day
Value For Money Good Buy
OVERALL
PROS Design, Display
08 /10
80%
Cons Not Good in Multitasking
(For detailed specifications, please refer to My Guide)
www.mymobileindia.com
different scenes and adjusts
pictures if we compare it to
ramesh@mymobile.co.in
june 2019 | 55
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OPPO A5s
Battery to rescue among Competitors
W
ith every
the budget range section and
smartphones is that they all
capacity and the volume
latest entrant
has been a major leading
sport beautiful look fused with
rockers. To the right side lies
in the budget
product under this range. This
eye catchy colors. The new
the power button.
range section
time around Oppounder the
Oppo A5s under the budget
the competition seems to get
budget range section is all set
range is a thing of beauty and
Display
more and more tensed and
to take competition to another
the variant which we got to
The screen size of Oppo A5s
tight. Oppo has been company
level with its latest launch of
review sports velvet red color
is similar to that of A3s which
with great analysis of Indian
Oppo A5s which is succeeding
which makes the phone to
is 6.2 inch super full screen.
smartphone market and with
the previous A3s.
surely attract lots of eyesight.
The screen type is S-IPS LCD
The body composition of the
capacitive touchscreen with
phone is of plastic which in
16M color reproduction ability.
turn is granting less weight
The screen space offered
to the phone allowing easy
by A5s under budget range
holding and long carrying
is truly impressive with tall
ability. The holding of the
and wide screen where one
phone is also enhanced with
can enjoy any video or game
the curvy body edges which
comfortably and this capability
make the phone to fit in the
of the screen is mainly due to
palm easily. The front fascia
19:9 aspect ratio of the phone.
of the phone is dominated
The screen resolution of the
by 6.2 inch screen with a
phone is of 720x1520 pixels
dewdrop notch. The rear side
and has 271ppi density. The
has horizontally placed dual
screen of the A5s is guarded
rear camera sensors within a
by Corning Gorilla Glass 3.
its every launch it spreads its roots deep within the market
Design
and no doubt Oppo also targets
One very catchy point of Oppo
metallic frame and a micro
56 | june 2019
frame next to the cameras
Platform
carrying the rear LED flash.
There is hardly any change in
The fingerprint sensor is also
the OS of the new Oppo A5s
placed at the rear side which
when compared to A3s as it
is very smooth and quick to
also runs on Android 8.1 Oreo
operate. The new Oppo A5s
but there is upgrade in the
overcame the A3s glitch of
ColorOS which is from 5.1 to
ditching fingerprint sensor and
5.2 making the interface more
has included the fingerprint
smooth and quick.Oppo A5s
sensor which surely is making
with itself has brought a new
the new A5s the evolved
processor which is MediaTek
successor of A3s. The top side
MT6765 Helio P35 (12nm)
of the phone is completely
which is to provide power to
blank whereas at the bottom
the working of the device. The
lies speaker grille, microUSB
processor has eight cores with
port, and a 3.5mm headphone
four cores clocked at 2.3GHz
jack. At the left side of the
Cortex A53 and rest four
phone lies the SIM tray which
clocked at 1.8GHz Cortex A53
has dual SIM carrying capacity
for the distribution of works
plus microSD card holding
efficiently. While testing the
MYMOBILE
burntest
processor it showed fluency
camera section of its phones
hardly notice over saturation
A5s
and handled all the application
under any flagship. The new
of colors. The images captured
which
with ease. The handling
Oppo A5s also sports very
at daytime were very clear,
is
of games is also good as it
good quality of cameras as
detailed and crisp and under
capable
has integrated imagination
well. The rear camera has
budget range Oppo A5s has
of lasting
PowerVR GE8320 GPU for
dual sensor with the primary
one of the best pair of rear
throughout the
graphics. Big games though
sensor being of 13 Megapixel
cameras. Similarly at night
day. While testing
made the processor to slow
with an aperture of f/2.2 and
the images captured were very
the battery power of
down a bit but the medium
secondary sensor is of 2MP
detailed and clear under well
Oppo A5s it was able
sized applications and
with an aperture of f/2.4 which
lighted environment and the
to last throughout the day
games ran very smoothly. The
acts as depth sensor. The HDR
graining effect is observed
with moderate use of the
processor is supported by 2GB
mode enabled capture images
when you zoom in the pixel
phone. The charging speed
RAM which works very well
in sharp quality. The colors
then there you find some noise
is also moderate not very fast
with the processor but a 3GB
captured by the camera are
and graining effect. On the
neither too slow.
RAM could have added more
at normal level and you will
other hand the selfie camera
to the advantage of the phone.
verdict
On some instances the phone do shows some heating when used continuously or when played games for long hours especially big games which slows down the processor but it was not something very alarming as the effect was very mild. The internal storage of the phone is of 32GB which
has its own charm as under
Conclusion
budget range it might be one
Oppo A5s tries to make an
of the best phones to capture
impact in the budget section
selfies of such great quality.
where it has to compete with
Looks
08 /10
Cameras
08 /10
The selfie camera is of 8MP
Redmi and Realme. The
07 /10
with an aperture of f/2.0.
smartphone boasts on a huge
The selfies captured at night
battery that lasts long, dual
showed some fall in quality but
rear lens having nice shooting
still were in clear quality.
capacity and the selfie lens
Neat
Compliments Price
Performance Sluggish
Battery
10 /10
Value For Money
08 /10
Stands Out Decent Option
OVERALL
82%
Battery
which does support the price range it is in. The screen
One important area where all
resolution is mediocre while
placing microSD card in the
the companies tries to provide
the company sticks to dated
dedicated slot.
as much importance as they
Android 8.1 as the OS with
could to get attention of the
confusing skin on top of it.
users which is the battery
Priced at Rs 9,990, Oppo
power and Oppo also has
A5shas really an uphill task
played this trick of luring the
to beat Realme 3 and Redmi
users by providing them with
Y3. n
could be further expanded by
Cameras Oppo has always been termed as camera centric phone and it does not shy away from proving its metal in the
PROS Battery
Cons Dated OS
(For detailed specifications, please refer to My Guide)
www.mymobileindia.com
power of 4,230mAh battery in
team@mymobile.co.in
june 2019 | 57
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Fitbit Inspire HR Affordable, Attractive and Inspiring
T
oday, we are living in the age of information society and having information whether it
is about the world, the society we live in or about ourselves play an important role. The most valuable asset in today’s time is information and when it comes about keeping information about oneself and more specifically the information of our biological activity it becomes
very important to have such means which can easily gives information about it. Fitbit is one such medium which synchronizes itself with your biological/physical task and gives exact information about all the activities helping you to regulate your metabolic activities according to your body. The review here is focused on the latest launch of the smart watch from Fitbit which goes by the name of Fibit Inspire HR.
Design Fitbit is prompting the smart watch users with its latest Fitbit Inspire HR and it sports a stylish look to attract the users. The device looks some thick thread on the hands when worn. The new Inspire has thin long LED display not broad like the Fitbit Charge 3 which we reviewed and this is mainly due to the difference in price range as well. Fitbit Inspire HR has a physical button on its left side which usually works as back button and also can be used to reset the watch. The display is touch enabled where you can swipe across to see notifications of various activities. The watch has sleek design and has very light weight and does not even exert any stress on your wrist. The watch comes with two wrist bands of different size.On the opposite side of the display lies the sensors which constantly keeps the track of your
58 | june 2019
MYMOBILE
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heart rate and other activities
and company claims that the
plus at the back side lies the
new Fitbit Inspire HR has
charging dots.
the capacity to last for 5 days with a single charge. When we
Functions
tested this claim, it stood out
The first thing you need to do
to what has been claimed by
after unboxing is to download
the company.
the Fitbit app from the play store and have to switch on
Conclusion
your Bluetooth mode. The
The new Fitbit Inspire HR
watch then starts syncing with
under the price range which
the phone and it takes some
it belongs to is a perfect
minutes, upto 30 mins. The
companion to keep you
software of the watch also
updated of all the biological
starts upgrading once the
activities plus the notifications
watch gets synced with the
users that what all activity can
special care of its female
which you might miss when
phone. After the completion
their smart watch track? And
customers as well which
you are not looking at your
of the upgrade you get to see
this similar inquisitiveness is
has been a very useful move
phone. At Rs 8,999, Fitbit
all the features which new
attached with the new Inspire
from the company. The new
Inspire HR comes with swim-
Fitbit Inspire HR possesses.
HR. So the new Fitbit Inspire
Fitbit Inspire HR is capable of
proof design, has long battery
The Fitbit app in the phone
to begin with has the capability
tracking female health like the
backup, light weight and
allows to customize the various
to track your exact heat beat
period time, fertile window and
attractive design. There are
features made available in the
whether you are at rest or are
symptoms likes cramp and
special features designed for
phone like selecting various
moving and exercising. It also
headaches.
the women too which let them
clock faces and applications.
tracks how well you slept by
know about various symptoms
tracking the amount of time
Battery
you spend in light, deep and
The major issue of any smart
charging cable is too short
Amongst the various features
REM sleep cycles and also
watch is their battery lasting
and sometimes makes it
besides health tracking the
the time awake. With the new
capacity and Fitbit surely
uncomfortable to charge while
new Fitbit Inspire HR keeps
Fitbit Inspire HR you can set
knows this and capitalize on
not at home. The White colour
you notified whenever any
goals while exercising like
this point to attract the users.
makes it stand out among the
applications receives texts or
losing weight, running time,
Like we have seen in Fitbit
crowd of other fitness bands
you get calls.The first question
yoga, biking and can see real
Charge 3 the battery life of
which comes into mind of the
time stats.Fitbit has taken
the watch easily lasted a week
around us. n haider@mymobile.co.in
Features
www.mymobileindia.com
related to their health. The
june 2019 | 59
Tried & Tested
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Google Pixel 3a
Best Camera Smartphone but Price Worries
G
oogle has
mark in the entry premium
we have got comes in Clearly
smartphone market in India it’s
introduced the
segment. There are some
White colour option.One very
filled with glossy and attractive
cheapest Pixel
unique characteristics of Pixel
remarkable drawback it has
design pattern. The screen size
smartphones
smartphones which make them
is that the back of Pixel 3a
is of 5.6 inches at the front
till date; Pixel 3a and Pixel
stand out among the rest such
is made of polycarbonate
having selfie camera and the
3a XL, to make its mark in
as their brilliant camera and
material, which is for me a turn
earpiece as well. The bottom
the entry premium segment
stock Android performance. We
off at the moment when whole
of Google Pixel 3a holds the
of smartphones.In its third
have got the Google Pixel 3a for
of OEMs have shifted to glass
Type-C port and speaker grille.
year, Google is now trying to
review in White Colour (Clearly
panel. The back panel is in
The left panel houses the SIM
widen its Pixel family so that
White)in 4GB RAM size. Let’s
white colour having single rear
tray while the right holds the
it can take on OnePlus in that
find out how it performs on our
camera, a flash, fingerprint
volume keys and the power
particular segment. Those who
parameters.
scanner and the logo of
button which also acts as
Google. There’s no gloss,
dedicated Google Assistant
no attractiveness at all and
trigger too. Remarkably, the
when you look at the present
Google Pixel 3a sports the
have already used the Pixel smartphones know that the
Design
camera quality stands out in
The Google Pixel 3a which
the rest of the world.Having
3.5mm jack on top of it. The
said, in India, Google Pixel will
fingerprint scanner works fast
also have to battle it out against
with a very few failure rate.
Asus, Huawei, Samsung and
It opens the screen in just
Xiaomi as well to make its
0.2 seconds. Because of the plastic back cover, Google Pixel 3a weighs 146 grams. The front of Pixel 3a is made of
60 | june 2019
glass, so do not confuse.
as it remains under shade. To
Overall, the Google Pixel 3a is
summarize, the Google Pixel
a dud in design with no shine,
3a display is compact in size,
gloss or any differentiating
ambient in different lights and
factor. It looks like a budget
enjoyable to watch.
segment smartphone that costs around Rs 5 to 7,000.
Platform
The smartphone supports
The cheapest Pixel available
single SIM only with no
till date runs on Qualcomm
expandable or dedicated
Snapdragon 670 10nm
card slot. The plastic body
chipset having eight or octa-
appearance makes it an
core formation. The GPU is
unwanted smartphone at the
Adreno 615 for the gaming
price bracket in which it’s
support. The Google Pixel 3a
operating.
processor is not new in town
Display
and somewhere it fits into mid-segment smartphones
Google Pixel 3a has a 5.6
and not into a smartphone
inches FHD+ OLED screen
priced at around 40K. The
having impressive resolution
processing is smooth without
of 1080x2240 pixels,
any qualms to say the least
18.5:9 aspect ratio and
but, that’s mainly due to the
441 ppi. The display can
pure stock Android OS it’s
produce 16Millioncolours
been using. The smartphone
having 100000:1 Super
does not come pre-loaded
Contrast Ratio. The black
with any third party apps like
level is perfect that helps
calculator or calendar and you
in enhancing the viewing.
have to depend upon Google
The display is conventional
for your day to day needs. The
without having any notch,
Pixel 3a comes in only one
waterdrop, dewdrop, etc. display. Google should also have experimented with its monotonous screen design but, it missed out here as well. A 5.6 inch screen is good for videos and online content consumption but somehow cannot provide that cinematic kind of experience which we have seen in infinity display smartphones. Because of the
verdict
a single hand as well. The screen remains equally bright, vivid and punchy under sun
4GB and 64GB, which is
07 /10
very disappointing for me;
smartphone. Overall, the
neither it has an expandable
Google Pixel 3a runs fluently
Cameras
10 /10
or dedicated card slot for
despite having a mid-range
Performance
08 /10
memory expansion. In a world
processor and you will rarely
full of pictures, social media
have any complaints regarding
and varied customers Google
the performance of the device.
has missed out providing
The day to day tasks are at
with a flexible RAM and
ease while gaming too isn’t
ROM option whereas the
a problem either. But, while
competitors have much to
using the portrait mode it does
play for. The Google Pixel 3a
take some time to process the
has Android Pie 9.0 in the
image.
Monotonous Speechless Clean
Battery
09 /10
Value For Money
08 /10
Drains Less For Pixel Fans
OVERALL
84%
is compact in size which can and can be operated using
RAM and ROM option, i.e,
Looks
screen size Google Pixel 3a be easily held in one hand
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PROS Cameras
Cons Price
(For detailed specifications, please refer to My Guide)
www.mymobileindia.com
pure format which makes the user interface smooth
Cameras
and interactive. The gestures
The best they have maintained
work smoothly which can be
from beginning till date is
only felt once you use the
the camera performances;
june 2019 | 61
Tried & Tested
burntest be it the selfie or the rear lens. Over the years, the camera qualities of Pixel smartphones have remained intact, being awesome and constant.
daily tasks with ease without
a 12.2MP dual pixel sensor having
draining fast. The charger does
f/1.8 aperture. The rear lens supports
support fast charging and it
auto-focus with dual-pixel phase
takes around 50 minutes to
detection, optical and electronic image stabilization that comes quite handy in daily use while being in motion. I have been using it since quite some time and believe me, it never fails to amaze. The Portrait mode will always remain my favourite on any Pixel smartphone, period. There’s no smartphone camera on earth which can produce such brilliant edge detection and creating an absolute bokeh to the background. The images are true to life without a doubt. The low light remains equally mature for your likings while using the rear lens. Similarly, the selfie lens is of 8MP with f/2.0 shows equally good results under various circumstances. The Portrait mode creates wonder in selfie mode too. Both the front and rear lenses support Night Sight for low light photography. The rear lens does support 4K video recording at 30 fps. Overall, the cameras of Pixel 3a take it to a different level among its competition. There’s no smartphone camera available which can beat Google Pixel 3a in photography. You would really enjoy using it and never gets bored of it. There are other modes available too such as slow motion, HDR, panorama, etc. Google Pixel 3a is no less than its predecessor in camera department and has maintained the legacy it has earned over the years of being a camera or portrait smartphone.
62 | june 2019
battery sustains all the
For the record, Google Pixel 3a sports
refill the battery.Surprisingly,
Battery Google Pixel 3a houses a 3,000mAh battery with a Type-C adaptor and an 18W fast charger. The battery maybe less on paper but, it goes on for a day of moderate usage, do not count the binge watching and non-stop gaming. In a single charge, the 3,000mAh
the battery does not generate heat while charging despite of hot summer days around.
Conclusion To sum it all, Google Pixel 3a is a decent effort by the ‘czar’ to start its new inning in the ‘entry premium’ segment, as the Google loves to call it. But, if you start comparing it with the present offerings, it fails miserably. The design is not upto the mark of being an entry premiumsmartphone, the processor is mid-ranged and above all it only comes in only 4GB/64GB variant without any dedicated slot. The far best part of Google Pixel 3a is its cameras. There’s no smartphone in town that can match the camera capabilities of Pixel 3a. The Portrait shots are worth dying for. The Night Sight comes handy in low light pretty well. The battery drains less and can last for a day, easily. Available at Rs 39,999, Google Pixel 3a does not match the price with the kind of specifications it has unless you’re buying it only for camera, brilliant portrait and pure stock Android performance. Google actually needs to think more on the pricing if it’s trying to create a disruption in the smartphone market with this new ‘entry premium ’smartphone. n haider@mymobile.co.in
MYMOBILE
Astrum ST180 Let the music play
N
ew-age
for switching the device on
technology brand
and off. Besides, there are two
Astrum recently
separate ports for charging and
launched ultra-
TFT card. The speaker gives a
portable ‘ST180’ wireless
beautiful look to the surface
speaker, which is light in
you put it on.
weight, compact in size, and delivers crisp and soothing
Performance
sound. The Astrum ST180
The speaker plays very loud
comes with a price tag of Rs
for its size. It offers high-
1,299 and it could be your
sensitivity and dynamic range,
perfect travel companion
with immersive stereo sound
besides using it indoors. Let’s
experience. The speaker
find out how it performs.
produces a rich and crystal
Design
is enough for you to listen to
During the review, the speaker
music while doing your daily
got very easily connected to my
chore in another room. It also
iPhone and Android device.
comes with hands-free calling
The speaker is also compatible
function which enables you
with microSD card and there
receive calls directly on your
was no issue while inserting
speaker.
and taking out the card.
Battery
Conclusion
The Astrum ST180 is powered
The speaker stands tall on all
by a 500mAh rechargeable
the fronts, considering its price
battery which has a playing
segment. It gives you really
time of up to 6 hours which is
immersive and distortion-
not bad. It gets fully charged
free sound experience which
in an hour or so. It stood quite
is mostly offered by bigger
well on this claim during the
international brands. It has
test.
a very sufficient battery life
Connectivity
to enjoy the music on the go. Moreover, the Astrum ST180
On the connectivity front, the
gives you a very pleasant
mini wireless speaker has
feeling with its look. n ramesh@mymobile.co.in
support for Bluetooth v4.2.
Tried & Tested
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clear bass audio output, with 3W RMS to give you a
The Astrum ST180 comes in
distortion-free sound and a
a rectangular compact design,
great soothing experience,
having smooth surface which
which you mostly get in high-
is easy to hold in your hand.
end mini speakers of bigger
The speaker featuring 96 x
brands such as Sony, Ultimate
65 x 65mm dimension sits
Ears etc. The ST180 has a
comfortably on any surface
range of up to 10m, which
owing to its four rubberized stands which hold it firmly and prevent from slipping. It weighs approx. 270g. It features media controls and volume controls switches having dual functions on the front— the plus (+) one for increasing volume and changing the track forward, whereas the minus (-) one for decreasing the volume and changing the track backward. On the back is a power button
www.mymobileindia.com
june 2019 | 63
In Conversation
face to face
“India is a key player in the global chatbot market” Artificial intelligence-based chatbot platform Haptik is taking India by storm, so much so that it entered into a strategic partnership with market disruptor Reliance Jio recently to script another success story in today’s digital era. The company has been at the forefront of the paradigm shift from apps to chatbots, having built a robust set of technology and tools that enable any type of conversational application. Ramesh Kumar Raja talked to Aakrit Vaish, Co-Founder and CEO, Haptik to understand the importance of chatbots and how the company is simplifying the man-machine conversations.
64 | june 2019
Chatbots are increasingly becoming
resulting in better customer retention.
scripted and structured to answer
popular these days. Can you please tell us
Because of this, chatbots have been
questions that they were prepared for,
the reasons and how do they work? In this
gaining momentum across the globe.
these are gradually evolving towards
increasingly digital era, chatbots have
To put it simply, chatbots essentially
understanding the meaning of language.
ceased to remain just an automated
offer assistance the way a human
AI-driven chatbots now have the
conversational tool to become holistic
resource at a help desk would. These
capability to learn the nuances of human
interactive solutions, playing a significant
bots are perhaps the best application of
communication from every interaction
role in an organization’s decision-making
AI at present, harnessing its potential to
held. This has been helping chatbots
process. The intervention of automated
instantly generate suitable and effective
develop their scope of functionality,
technologies has been substantially
responses. Typically, these map a sentence
thereby empowering these to provide
aiding these organizations in managing
into a certain ‘intent’, which is further
better and more natural communication
multiple interactions while simultaneously
associated with a series of responses. The
standards.
recording, interpreting, and analysing
element of AI steps in for the recognition
How has the chatbot market evolved over the
information that entail valuable insights.
of this intent. For instance, phrases like
years in India? What is its current size? The
Along with providing crucial information,
“Hello!” or “How are you doing?” can
startup ecosystem in India is undergoing
these technologies offer superlative
be categorized into the greeting intent,
a period of upsurge at present, and the
communication standards for an
and chatbots have specific responses for
need for implementing new-age solutions
enhanced end-user experience, thereby
these. While chatbots were initially
like AI, machine learning, big data etc.
MYMOBILE
to improve both operational efficiency
services, with over 75% of our queries
more than 100 bots live and had ventured
as well as customer experience has
automated. But at some point, we realized
into the realm of multilingual voice-based
been severely felt. With domains like
that in order to build a consumer product
offerings.
fintech, insurance, e-commerce, travel,
the right way, there was a lot more that
Today, our conversational AI solutions
hospitality etc. gaining traction all over
was needed to be done and we realized
have a reach of over 100 million devices
the country, automated conversational
that scaling it up did not make complete
monthly. We have processed over two
solutions like chatbots have been in
sense. The B2C platform continues to
billion interactions till date, assisting
high demand. India is a key player in the
remain an important product for us, but
individual customers through their daily
global chatbot market. While chatbots
it is now on autopilot. We may pick it back
activities and helping enterprises leverage
began as a niche technological concept,
up again once we find a better distribution
the immense power of AI to automate
its rapid acceptance and adoption is
mechanism for it.
their processes and enhance their
making conversational UI the default
Interestingly, around the time we began
comprehensive customer experience.
way of interaction. This has led to
realizing that scaling the consumer app
Our extensive efforts in this segment are
chatbots now becoming a requisite for
would not be the best option, enterprises
being duly recognized both by our clients
the entrepreneurial ecosystem in India
started approaching us. We realized how
as well as industry experts, with Haptik
as well as around the world. The market
that made better sense, and thus started
being named one of the Top 25 Artificial
is huge and is projected to reach USD
engaging with these enterprises. In March
Intelligence Companies in 2018 by AI
3.17 billion by 2021. Chatbots are
Time Journal. With renowned names
being effectively used across numerous
across different industries like Coca Cola,
In Conversation
face to face
Uber, KFC, Dr. Lal Pathlabs, etc. as part “While chatbots of our clientele, we have certainly began as a niche pace. been achieving commercial technological concept, its rapid success. Throughout this Haptik is said to have played eventful journey, we have acceptance and adoption is making a major role in elevating the envisioned establishing conversational UI the default way of industry from just a niche Haptik as one of the best in interaction. This has led to chatbots concept in technology to a the Conversational AI space necessity for mainstream on a global level, and we are now becoming a requisite for the businesses. Tell us about certain to achieve the same entrepreneurial ecosystem in India as your journey and commercial through our extensive and well as around the world. The success so far. Since its dedicated efforts. inception, Haptik has been at market is huge and is projected to the forefront of the conversational What makes Haptik different from reach USD 3.17 billion AI revolution in India. Beginning others in the market? What’s unique by 2021” from a niche concept of being a about this platform in today’s era of domains in the country, and that is why the market is flourishing at a rapid
mobile assistance application in August
smartphones? Haptik has been a pioneer of
2013, Haptik has succeeded in making
conversational AI in India and has played
conversational AI a necessary solution
2017, we sold our first third-party license
a significant role in elevating chatbots
for large enterprises. We started out as
to a leading FMCG company, and there
from being a fun tool to becoming one
a consumer app, launching a virtual
has been no looking back ever since. The
of the necessities in the entrepreneurial
assistant platform for the Indian market
demand was so high, that we acquired
ecosystem at present. We are bringing
in March 2014, which consisted of 90%
as many as 43 large enterprises as our
out the best of AI and human interaction,
human agents. We felt that the best
clients, through a single salesperson.
resolving complex queries and facilitating
way to collect and build datasets was to
It was a huge addressable market,
an enhanced end-consumer engagement.
actually get it from the users, which is
and automating customer support for
We are a one-stop solution for everything
why we had this approach. Within a year,
enterprises proved to be an ROI-positive
when it comes to a conversational
we successfully automated 40% of the
case. Following this, we entered the
interface, from building and deploying
queries, thereby enabling conversational
international market in June 2018,
an application to managing it across all
commerce by March 2015. By the end of
processing 5 million chats per month
channels of text and voice.
2016, we had enabled 40+ e-commerce
in the US. By the end of 2018, we had
The most unique value proposition that
www.mymobileindia.com
june 2019 | 65
In Conversation
face to face Haptik offers is customization. Every single
seems much more promising now than
enabling them to track the services
chatbot built on Haptik’s platform is 100%
ever before.
offered. The government is highly satisfied
customized by our in-house professional services team to cater to our clientele
Recently you tied up with Government of
providing support in Marathi and Gujarati
and partners’ needs better. We have been
Maharashtra to launch their Aaple Sarkar bot.
languages as well, enabling people
striving towards the same since when we
How is it faring? Haptik recently tied up with
from even the remote parts of the state
got into the business and this certainly
the Government of Maharashtra to provide
to interact with the website as per their
gave us an edge over our competitors, and
people with easy and conversational
comfort, in their own language.
still does to this day. Moreover, we have
access to information regarding over 1400
realized the potential of our vernacular
public services managed by the state
audience and have begun rolling out both text as well as voice-enabled solutions to cater to even the marginalized segments of the population. We are effectively paving our way towards leveraging the immense potential of smartphones, AI, and IoT to facilitate diverse conversations. Because of all these innovations, Haptik certainly stands out from its contemporaries, in today’s era of smartphones. What are the current trends and how chatbots are going to impact our lives? Chatbots have come a long way since their conceptualization back in the 1950s, emerging as a thriving and central component to several businesses’ strategy all over the world. In an era where manmachine conversations are at an all-time high, chatbots are impacting every industry
66 | june 2019
with our offering at present, and we aim at
Reliance Jio has acquired 87 per cent stake in Haptik. What is this strategic move all about?
“Our conversational AI solutions have a reach of over 100 million devices monthly. We have processed over two billion interactions till date, assisting individual customers through their daily activities and helping enterprises leverage the immense power of AI to automate their processes and enhance their comprehensive customer experience. Our extensive efforts in this segment are being duly recognized both by our clients as well as industry experts”
Haptik has been relentlessly pursuing its vision to become one of the world’s largest conversational AI organizations, building innovative products that facilitate the shift of interaction from conventional clicks to engaging conversations. Therefore, entering into this strategic partnership with Reliance Jio Digital Services will help us accelerate on our path towards realizing this vision. By providing us with support and resources, this partnership will boost our ability to build innovative solutions while exponentially scaling up our operations across various product lines. Moreover, Reliance Jio will be able to leverage Haptik’s capabilities across various touchpoints in the endconsumer journey, further boosting its ecosystem. Therefore, this move will be
and operational domain. The biggest
highly beneficial to both parties, with
impact has been felt in the customer
this Haptik-Jio synergy driving the growth
service segment, wherein chatbots have
of conversational AI further into the
brought forth a complete transformation.
mainstream, offering greater connectivity
With their human-like conversations,
and richer consumer experience.
timeliness, and ease of accessibility across
government. Available in English and Hindi
multiple platforms, chatbots have been
at present, this bot by Haptik on Aaple
How has been the performance of your
engaging end-consumers and catering
Sarkar RTS website has been receiving an
apps at Google Play and App Store? Our
to their needs in a natural and seamless
overwhelming response all across the state
app Haptik Personal Assistant has been
manner, while drastically improving
since it was launched. This is because the
performing pretty well both on Google
business’ performances. Conversational
platform has succeeded in simplifying
Play Store as well as Apple’s App Store. It
AI has already been elevated from being
processes like accessing information,
has a rating of 4.5 on the Play Store and
an optional, fun tool to becoming a real
collating documents, initiating processes,
4.6 on the App Store, with our customers
solution, especially in the customer service
monitoring progress, and completing
stating how seamless the interface is and
segment, guaranteeing stronger end-
the same by hand holding the users
how the services offered, be it booking a
customer relationships. With continual
through every stage. In this manner, we
cab or even reminding the user to drink
advancements of technology, nuanced
have benefited users substantially by
water, are timely and have helped make
communication, greater reliability, and a
providing them instantaneous, accurate,
vernacular appeal, the future of chatbots
and transparent information, along with
their lives much simpler. n ramesh@mymobile.co.in
MYMOBILE
in focus
Chennai ‘Kings of Video Load Time’ Opensignal ranked India’s biggest cities based on 4G video load time, which measures the average time taken for a mobile video to load and for the picture to start moving
T
he 2019 season of the Indian
of all the runs and wickets among the IPL
Premier League came to an
cities?
end early last month, with
Of the other eight IPL cities, Kolkata
As mobile habits change and big data
Mumbai Indians emerging
rode in second with an average 4G video
bundles become more affordable, millions
victorious for the fourth time by beating
load time of 6.2 seconds, followed by
of Indians are turning to their smartphones
Chennai Super Kings by one run in the
Hyderabad which shone in third with
as their main way of watching video.
thrilling final of the sporting extravaganza
6.4 seconds. Bangalore and Chandigarh,
Bollywood music channel T-Series recently
in Hyderabad. So what Mahendra Singh
home of the Kings XI Punjab, just scored
became the first channel on YouTube to
Dhoni-led CSK had to test the ill-fated
under the 7 seconds mark, with Mumbai,
pass 100 million subscribers, knocking
debacle? There is a good piece of news for
Delhi and Jaipur bringing up the tail.
gaming sensation PewDiePie off the top
the city, Chennai, which he represented,
But Chennai wasn’t the best city in the
spot. And India’s mobile operators are
and that too happened during
increasingly looking to content
the IPL fever that gripped the
deals to differentiate their
entire nation for over one and a
services, as the unsustainable
half months. Chennai emerged
price war of recent years eases.
as the king of 4G video load
The report found India’s ‘video
time among the eight IPL cities
experience’ is moving in the
with an average of 6.0 seconds,
right direction, as all four of the
according to mobile analytics
country’s key 4G operators scored
firm Opensignal.
a ‘fair’ rating — an improvement
Opensignal has analyzed
on the poor ranking they received
50 of India’s biggest cities and
when Opensignal first analyzed
ranked them based on 4G video load time.
whole of India for loading video on your
video experience in the country six months
This metric measures the average time
smartphone. Of the 50 cities Opensignal
ago. However, even a fair rating means
taken for an initial video buffer to load
analyzed, Thiruvananthapuram came top
load times are sluggish; stops and stutters
and for the picture to start moving, in
with an average 4G video load time of
mid-stream are common and connections
seconds. So the shorter the video load
just 5.8 seconds, pushing Chennai into
often have trouble coping with higher-
time, the better — especially when you
second place. The majority of the cities
resolution formats.
can’t wait to see that great six from Dhoni
Opensignal measured were batting fairly
The mobile video experience in India
or Chahar’s wicket. Interestingly, in the age
middle-order in the 6-7 seconds range,
is getting better, but there is still an awful
of smartphones and with 4G becoming
while two metros — Vasai-Virar and Kota
lot of room for improvement, the mobile
increasingly ubiquitous across India,
— were stumped with 4G video load time
analytics firm concludes. n
where’s the best place to stream highlights
scores over 8 seconds.
www.mymobileindia.com
team@mymobile.co.in
june 2019 | 67
Tri-Angle
Feature
Triple Rear Camera Smartphones Choosing a phone with best camera can be a difficult task. As the camera technology has improved in past few years, it has finally come to the point that phones are now taken as DSLR’s alternative. The industry right now is blooming with new technology and features; every smartphone company is in the race to give out best product compact with quality and price. At the moment there are number of camera phones that are wonderful and one thing that we will see for certain is a lot of phones with triple-rear cameras. Here’s our top five pick of smartphones with triple rear cameras: By Pahi Mehra Huawei P30 PRO
T
he smartphone was lauched in April 2019. It’s a camera phone that has all: low-light photography, unbelievable zoom capabilities (5x
optical) and powerful specs. It’s been given four lenses on its rear, one of which is a ToF sensor. This means that its depth sensing is also fantastic. It has 6.47-inch of screen, with IP68 rated water and dust resistance. It comes with 8 GB RAM and 256 GB internal memory.Rear Camera - 40MP (Wide Angle Lens, f/1.6, OIS), 20MP (Ultra Wide Angle Lens, f/2.2), 8MP (Telephoto, f/3.4, OIS), Front camera - 32MP n
Price: INR 71,990 (available on Amazon)
68 | JUNE 2019
MYMOBILE
Feature Samsung Galaxy S10+
S
amsung has recently worked upon their game and launched a slew of smartphones with latest technology and features.
This smartphone is a mainstream out of the Galaxy flagship. It has wide-angle shooter and Telephoto depth sensors that do their job pretty well. It comes with Ultrasonic fingerprint sensor resting underneath the screen and supports fast charging and reverses wireless charging as well. It has 8GB RAM and 128 GB internal memory. Rear Camera - 16MP with f2.2 aperture ultra wide, 12MP with f1.5 and f2.4 aperture wide, 12MP f2.4 telephoto. Dual Front Camera - 10MP f1.9, 8MP f2.2 n
Price: INR 73,900 (available on Amazon)
Samsung Galaxy A7
S
amsung under its flagship launched this smartphone in October 2018, which actually begun the craze of triple rear
camera. It comes with 6GB RAM, 128GB storage, a dual nano SIM with dual standby and a 6-inch super AMOLED display screen. It has LED flash, panorama, HDR in the rear camera.Rear Camera - 24 MP, f/1.7, 27mm (wide), PDAF, 8 MP, f/2.4, 18mm (ultrawide), 5 MP, f/2.2, depth sensor. Front Camera - 24 MP, f/2.0, 26mm (wide) n
Price: INR 21,990 (available on all online stores)
Vivo V15 PRO
OnePlus 7 Pro
V
O
ivo is famous for mid-range smartphones with latest technology and features. This smartphone
comes with futuristic pop-up selfie camera and full of specifications. It has 6.41-inch Ultra FullView Display and has ultra-powerful Snapdragon 675 processing chipset from Qualcomm. It has fast charging feature and latest Android Operating System. It comes with 6GB RAM and 128 GB internal memory. Rear Camera - 48 MP, f/1.8, 1/2”, 0.8µm, PDAF, 8 MP, f/2.2, 13mm (ultrawide), 5 MP, f/2.4, depth sensor. Front Popup Camera – 32 MP n
Price: INR 28,990 (available on all online stores)
nePlus is no longer a middle-weight
boxer; it has gained a massive success with its smartphones. Launched under its flagship, OnePlus 7 Pro in May 2019, actually gained a momentum with the fans around the globe. The device comes with triple rear camera with pop up font camera and features 16.94 cmdisplay with a screen resolution of 1440 x 3120 pixels and runs on Android v9.0 (Pie) operating system. It comes with 4,000 mAh battery and fast charging. Rear Camera –48-megapixel (f/1.6, 1.6-micron) + 8-megapixel (f/2.4, 1-micron) + 16-megapixel (f/2.2) Front Camera –16-megapixel (f/2.0, 1.0-micron) n
Price: INR 52, 990 (8 GB variant) available on all online and offline stores pahi@mymobile.co.in
JUNE 2019 | 69
face to face
In Conversation
“Check Point is uniquely positioned to address a whole lot of cyber security related complexities” Check Point, an Israeli cyber security company listed at NASDAQ, holds expertise in providing solutions for IT security, including network security, endpoint security, cloud security, mobile security, data security and security management. In India, it has a consumer base including companies, MNCs and government bodies where its services are being used. Bhaskar Bakthavatsalu, Managing Director – India and SAARC at Check Point Software Technologies (India) had a word with Haider Ali Khan on Check Point’s offerings for India. Is data the new oil? Data acts as the most
place, and when that fails, to ensure that
cyber security in India, it requires a robust
important asset for any company and
their personal data is stored and of no use
cyber security structure that mandates the
an individual. If leveraged efficiently,
to unauthorized users. Loss of sensitive
adopted of best security practices for all
data can help organizations understand
and confidential could cost you industrial
organizations dealing with sensitive data.
its customer needs and give direction
edge, loss of clients or cause reputational
Companies like us are closely working with
to monetize business strategies. While
harm.
government bodies to secure the digital
storing data is easier, there should never
70 | june 2019
ecosystem across Indian region.
be an assumption that information thus,
How are you addressing the issue of data
stored is automatically secured even if
security in a developing country like
We’ve seen some serious frauds especially
basic security perimeter are deployed.
India where people and enterprises do
in financial sector in which millions of people
Today, data is more transferrable
not generally pay any heed to security?
were duped. How can we make it more secure
and accessible than ever before. No
In 2018-19, the awareness about the
and what has been the role of Check Point
matter where data is stored, strong
cybercrimes among digital users has
so far in it? While we have witnessed high
defense mechanism like encryption and
certainly heightened. As both enterprises
profile cyber-attacks in financial sector,
tokenization need to be placed at the
and consumers started consuming more
Indian financial firms have already rolled
source of the data. Companies need to
technology, their data and identities
out safety features such as two factor
realize a cyber-attack is inevitable and
are becoming vulnerable to the kind of
authentication, passwords and OTPs in
key stakeholders, partners and their
attacks that we are unable to anticipate.
order to safeguard consumers’ interests.
customers, expect them to take reasonable
Addressing an anti-virus no longer serves
However, the need is for mandating
measures to prevent attacks in the first
the purpose. To address the issues of
the basic security features that need to
MYMOBILE
be deployed within every big or small
• CloudGuardSaaS that prevents targeted
these technologies get more integrated in
financial system to prevent fraudulent
attacks on SaaS applications and cloud-
our lives, new threats will be discovered.
transactions. For the past many years,
based email, also delivered as a service.
AI generated phishing e-mails have come
Check Point has been dedicated itself to
The solution blocks attacks on SaaS
into play with the aim to trick people
providing customers with uncompromised
applications and cloud-based email.
into handing over passwords and other
protection against all types of cyber threats
We are facing 5th generation attacks,
personal and sensitive data. As technology
while reducing security complexity and
whereas enterprises are protected with
continues to evolve, so will the number
lowered total cost of ownership. To stop
only 2nd or 3rd generation security. It is
threats. It also offers an array of potential
getting the data into wrong hands, Check
very important to educate enterprise on
vulnerabilities, including malicious
Point security solutions encompasses all
the rising concerns and ways to prevent
corruption or manipulation of the training
facet of protecting content, from data loss
it. Check point Ethos is “Prevention
data, implementation.
prevention (DLP), encryption, rules based
Not Detection “once Malware is inside,
Check Point’s algorithms can
safe data handling and more.
it’s already too late. Our philosophy has
analyze millions of known indicators
always been to work closely with the
of compromise and hunt for additional
What are your offerings for Indian market
channel partner community and our
similar ones. As a result, we’re able to
and how would you be able to bridge the
market strategy is consciously aligned to
produce an additional threat intelligence
gap? Security continues to be the key
making customers more security aware
feed that offers first-time prevention of
concern for enterprise across the globe
and make them proactively deploy the
attacks that we’ve never seen before.
and with changing technology, data is
latest in security and enabling them to
no longer restricted to just traditional IT
proactively secure themselves.
In Conversation
face to face
and has moved to cloud storage. As cloud storage continues to grow, the attacks
Cyber-crime is still not very well defined in
also continue to sky rocket and traditional
India? Do you believe in this statement? Does
security tactics don’t align with the
it require few modifications? Cyber-crime
constant growing adoption. Swift adoption
cannot have a fixed definition as it will
of AI, ML has also created a challenge
keep evolving with the changing threats.
of control, management and visibility
However, it can be explained as any
for enterprises. Check Point offers the
unlawful activity on the cyberspace where
largest security technology portfolio in the
any individual or enterprise’s space has
industry to combat such concerns. Check
been breached without their knowledge
Point CloudGuard is a comprehensive
to attack/ tamper their data.
suite of products that deliver proactive
How Check Point is involved in making smartphones more secure? It is common
protections for cloud data, workloads,
How much Check Point would be investing
knowledge that mobile devices are integral
networks and applications:
in India and who will be your prime targets,
to both our personal and professional lives.
• CloudGuardIaaS that provides advanced
individual, companies, MNC or Government?
With cyberattacks against individuals,
threat prevention for enterprise network
The company philosophy has always
businesses, and government entities
in public and private clouds. It protects
been to work closely with the channel
increasing in frequency and sophistication,
assets in the cloud from the most
partner community. Today, Check Point is
it is no surprise that mobile devices are
sophisticated Gen V cyber-threats
uniquely positioned to address a whole lot
considered by threat and one of the
with dynamic scalability, intelligent
of cyber security related complexities due
weakest links in the IT infrastructure of
provisioning and consistent control
to rich expertise and skill sets. We have
most enterprises. Check Point enterprise
across physical and virtual networks.
a wide array of consumer base including
mobile security solutions provide the
• CloudGuard Dome9 that provides
companies, MNCs and government
widest range of products to help secure
bodies.
the smartphone eco system. Check Point’s
native security and compliance automation across the public cloud,
SandBlast Mobile is the leading Android
delivered as a service. The solution
What are the new threats that can come
and iPhone mobile security and mobile
allows enterprises to easily manage the
with AI, ML or Blockchain? Machine
threat defense (MTD) solution because it
security and compliance of their public
learning, artificial intelligence and big
protects business from advanced, fifth-
cloud environments at any scale across
data technologies have seen major
various cloud platforms.
breakthrough in the past few years. As
generation cyber-attacks. n haider@mymobile.co.in
www.mymobileindia.com
june 2019 | 71
in focus
Trendz
Parenting Made Easy
70 per cent moms in India use smartphones for rearing their kids
By Ramesh Kumar Raja
W
ith smartphones becoming a onestop solution to many problems
owing to its ubiquity and the growing numbers of applications, mothers
Moms in India are embracing technology for parenting Which of these devices/gedgets, if any have you ever used for parenting? Select all that apply
Older Moms
Young Moms
(with kids between 4-18 years of age)
(with kids between less than 12 months -3 years of age)
are not left behind in adopting technology, especially for parenting purposes. Young moms, in particular, are becoming the more tech-savvy mothers, if a recent survey is to be believed. The trend is catching up in such a way that while eight in 10 mothers in India believe technology has made parenting easier, 70 per cent mothers claim to have used a smartphone for rearing their kids, reveals the study by
72 | june 2019
MYMOBILE
YouGov, an internet-based market research
(38%) would recommend it to their family
young moms, a higher number of older
and data analytics firm. On the occasion of
or friends.
mothers have used these devices in the
Mother’s Day recently, YouGov had asked
Parenting apps, on the other hand, are
past, however, both sets of mothers have
mothers in India whether technology has
one of the most used and recommended
expressed a desire to buy these devices
helped them with parenting and what is
products of technology used for parenting
in the future.
their biggest fear with regard to raising a
by mothers in India. The popularity of
Even though mothers in India rely
child in a digital age.
these apps is paramount amongst the
heavily on their family and offline support
The YouGov survey shows that young
young moms, with more than half (54%)
groups for parenting advice, as compared
mothers (whose children are between
of them saying they have used it and more
to older moms, a higher number of young
newborn to up to 3 years of age) are more
than 2 in 5 (42%) wanting to use it or
mothers are likely to consult online blogs
embracing technology and feel more
recommend it to others, it says.
for related information- (50% vs 41%).
positively about it as compared to the
The survey shows that one of the most
The survey says, although technology
slightly older mothers (with children aged
resourceful technological innovations
plays an important role in the lives of
above 4) in India- (87% vs 77%). Having
for young moms is the hands-free breast
these mothers, they fear certain aspects
said that, both sets of mothers have used
pump, with just under a quarter saying
of it. When it comes to the biggest fear of
some form of technology for parenting
they have used it (23%) while slightly
parenting in a digital age, more than three-
and wish to use more in the future. It goes
above a quarter (26%) wanting to buy it
quarter mothers (76%) consider protecting
without saying that the smartphone is the
in the future or recommend it to others.
their children from the online dangers
most widely used device for parenting,
It is interesting to note the growing
(such as cybersecurity/ cyberbullying,
with 7 in 10 mothers (69%) claiming
popularity of virtual assistants (such as
etc.) a challenge. This fear is the strongest
to have used it for their children. Even
Alexa and Google Home), air purifiers or
in the older mothers, especially mothers
though the majority has used it, not many
humidifiers and video monitoring cameras
of teenagers (13+ years olds), with more
seem happy with it and only nearing 2 in 5
among Indian mothers. Compared to the
than eight in ten (82%) saying this.
Trendz
in focus
Child safety is the biggest concern for
When it comes to the biggest fear of parenting in a digital age, more than three-quarter mothers (76%) consider protecting their children from the online dangers (such as cybersecurity/ cyberbullying, etc.) a challenge. This fear is the strongest in the older mothers, especially mothers of teenagers (13+ years olds), with more than eight in ten (82%) saying this
mothers today and they are taking various steps to create a safe online atmosphere for their children. Limiting everyday screen time (55%), blocking certain websites (54%) and having dialogues about safe online practices (50%) come out as the top steps that mothers have taken in this regard. However, some safety mechanisms take more prominence depending on the age group of the child. While around half of the young mothers (49%) set parental control on certain channels for safe interaction with technology, more than half of the old moms (53%) have had dialogues about safe online practices with their children. This is the topmost step taken by more than 3 in 5 (61%) mothers of teenagers to ensure a safe online experience for their child. YouGov interviewed mothers with children between less than 12 months till up to 18 years of age and then categorized them into two groups- young and old mothers. n ramesh@mymobile.co.in
www.mymobileindia.com
june 2019 | 73
Guest Column
by Invitation
Mobile Apps –
Simplifying lives since 1994 By Abhinav Girdhar
T
he mobile phone and its
Mobile apps have gone from a mobile-
Presently, developers are focusing on
various services/technologies
first phenomenon to an omnipresent one,
being more user-friendly than ever before
have changed the way we
available across smart TVs, smart devices,
so that urban as well as mid society
conduct any task these
among others. The subsequent size-
can have a plethora of services at the tap
days. Technology these days enables us
reduction of the screen, from desktops
of their fingers. The world has turned into
to ease our day to day activities from
to handheld devices, has led to a wider
a global community connected through
booking a cab in the morning, to ordering
acceptance for their use.
the growing availability of Internet bringing
your food, to gifting your loved ones, to
Mobile apps have enabled a layman to
everyone closer; adding to the mix is the
shopping latest fashion & accessories, so
focus on doing multiple activities at one go
efficient and quick solutions provided by
on and so forth.
in an efficient manner, compared to the
mobile apps.
Over two decades ago, simple solutions
desktop apps, making mobile apps favorites
While users’ personal lives have been
like the ones provided by mobile apps, were
among developers. It redresses the time lag
simplified effectively, their professional
a distant dream; and now there’s an app or
and elaborates the verticals for reaching the
lives have extended, with the availability
technological-solution for every problem.
needful solution to every requirement.
and use of multiple mobile apps, the office is in one’s palm now. A number of mobile apps have made it easier for employers to communicate and have their work executed in an effective and proficient manner from remote locations. It has been over 2 decades, with over 5 million mobile apps and millions more to go. The technology industry is in full swing, adding a new and improved mobile app for users to have a seamless technological experience. New technologies like Artificial Intelligence, Augmented Reality and Machine Learning, are gaining more ground across popular apps. Currently, we have a wide variety of apps, catering to every segment – healthcare, shopping, groceries, fitness, food, and every aspect of a user’s daily life. While the mobile app industry is in a constant state of evolution, the most important aspect is acceptance among users. n The author is Founder of Appy Pie
MYMOBILE
Apple Watch Leads Global Smartwatch Shipments Top nine brands contribute to 75% of the market shipment. Samsung, Fitbit and Huawei grew exponentially in Q1 2019, says study
G
lobal smartwatch shipments
which gives it
grew a healthy rate of 48%
an edge over
year-on-year (YoY) in Q1
others targeting
2019 driven by Apple,
Android-based
Samsung, Fitbit and Huawei, according
smartphone
to the latest research from Counterpoint’s
users. It is a great
Global Smartwatch Tracker.
alternative to the
Commenting on the major shift in
Apple Watch for
the market, Counterpoint Research
Android and
Analyst Satyajit Sinha noted, “Apple
Samsung’s huge
Watch shipments grew a solid 49% YoY
installed base of
despite the weak demand for its iPhones.
users.”
Apple continues to focus on the
Global Smartwatch Shipments market share by brand in Q1 2018 vs Q1 2019
H u a w e i ’s
health-related features like ECG and
market share jumped to 3% in Q1
fall detection in the Apple Watch Series
2019 due to good traction for its latest
4. The ECG capability in the Apple Watch
Huawei Watch GT. The striking design,
is the most desirable feature, according
affordability, leveraging the growing
to our latest Consumer Lens survey.
‘Huawei’ brand mindshare, and the
Apple has now received approval on its
smartphone user base is driving demand.
ECG features from healthcare authorities
Further, Huawei has shifted focus to sell
of Hong Kong and 19 other countries
more Huawei branded smartwatches
including France, Germany, Italy, Spain, and the UK.” Sinha further added, “The heart rate sensor for health monitoring, GPS and pedometer sensors for fitness and NFC embedded for payment are some of the key integrated technologies. Related use-cases and in addition to notifications with cellular capability are driving the smartwatch adoption. However, limited battery life remains a pain point for consumer’s decision-making process, irrespective of region and price band.” Commenting on other vendors’ performance, Senior Analyst Sujeong Lim noted, “Samsung grew exponentially at 127% YoY as the Korean brand’s market share jumped to 11% in Q1 2019. Its success was due to the latest Galaxy watch series which came with better battery life as well as a very traditional round clockface design. Further, it provides cellular LTE connectivity
www.mymobileindia.com
Trendz
Market insight
“The heart rate sensor for health monitoring, GPS and pedometer sensors for fitness and NFC embedded for payment are some of the key integrated technologies. Related use-cases and in addition to notifications with cellular capability are driving the smartwatch adoption” – Satyajit Sinha, Research Analyst, Counterpoint
whereas the smart bands are selling well under its Honor brand. Commenting on innovation across smart wearables segment, Associate Director Brady Wang noted, “Foldable displays are coming to smartwatches. Nubia’s attempt to design “smartphone + smartwatch” adds smartphone level capability to the wrist form-factor. The UI of Nubia Alpha comes with features like gesture control, shortcuts with image capture, and moving through apps. This makes the smartwatch versatile and userfriendly. However, we are still in nascent stages in the evolution of smartwatch formfactors. These new form-factors will need to excel on various metrics. They need to be less bulky, ruggedized but stylish and also possess a less fragmented software/ UI which at the same time is also intuitive. We estimate flexible smartwatches will hit mainstream post-2025.” n team@mymobile.co.in
june 2019 | 75
by Invitation
Guest Column
Edtech, the harbinger of the future teacher training and development By Kajari Bharadwaj
A
s leading educators believe,
demands our attention is that should
Every educational institute has several
an experiential training is
we only restrict these approaches to the
students with different academic aptitudes.
the best form of education. It
students being trained, and not include the
Similarly, the collective aptitude, learning
enables people to apply their
teachers training them?
curve, and attitude of students also vary
theoretical learnings in real-world scenarios.
from classroom to classroom. So, different
explaining the concepts to them. This also
Teach-nology: The vision of enhancing pedagogical training with technological assistance
holds true for more complicated concepts
Before coming to the case in point, we must
academic results, in order to bring them on
during their higher education.
first understand a typical school scenario.
equal footing with their colleagues.
For perspective, it is easier to teach a toddler addition and subtraction practically using sticks and pencils, rather than verbally
There is a reason why experiential
teachers are allocated to different classes based on the performance of the latter. High-performing educators are generally tasked with the classes having poorest
But what makes a high-performing
training is superior when compared
teacher drive improved results with the
with a theoretical one. It enables a
same class and hence, the same set of
“Thanks to the tech-driven innovations such person to better gauge the point being made and address his as video analytics, we are able to or her misunderstandings not only gauge the performance of a aptly. If a person is not able student or a teacher, but also the to do this self-analysis, the same thing can also individual training methodologies that be easily demonstrated. drive the desired results within a classThis eliminates the room. Similarly, the flaws in approach, development of flawed concepts within any person including factual inaccuracies, can also being trained. be recognized and addressed Today, India is making via workshops” several breakthroughs in the field
students when some other teacher cannot? The answer lies in the distinctive ‘technique’ adopted by the better performing teacher. It could possibly be because of the course
of education. Our education system is gradually driving towards its future as cutting-edge technologies and approaches, including experiential training, become a part of it. However, something that
76 | june 2019
MYMOBILE
Guest Column
by invitation progression speed that a teacher chooses, the use of illustrations and animation while explaining concepts, or even the body language or the discipline creating ability – such factors do work in the favour of our pedagogical training. And as the Japanese proverb goes, if anyone can do it, everyone can. Our only task is to equip the other ‘teacher’ with such ‘techniques’ and if possible, by leveraging ‘technology’. Thanks to the tech-driven innovations such as video analytics, we are able to not only gauge the performance of a student or a teacher, but also the individual training methodologies that drive the desired results within a classroom. Similarly, the flaws in approach, including factual inaccuracies, can also be recognized and addressed via workshops.
by a teacher can instantly be detected “The ongoing automatically and sent to any designated digitization in India is largely training personnel for review. The driven by rapid adoption of training personnel can then check if the inference being made is correct smartphones. A significant part of our Given the ongoing digitization and extend relevant resources teaching fraternity already owns a within our country, one would or training methodologies to smartphone and has access to mobile assume our technological shift the teacher. This can help the internet. Soon, more teachers – especially teacher to understand what his or in the education system to be obvious. It is novel still. In a her shortcomings are and address the ones belonging to remote areas 2015 report titled ‘Technology them by themselves. Further, the and rural geographies – are expected for Professional Development: management can also conduct to join the digital Access, Interest and Opportunity personalized workshops if needed. for Teacher of English in South Asia’ Central Square Foundation, a bandwagon”
Building on positive developments: Our drive towards teachnology
by the British Council, about 36% of
philanthropy venture fund and policy
Indian teacher respondents had agreed to have downloaded at least one educational mobile application. Out of this, 74% had downloaded such apps for self-learning.
think tank, issued a report titled ‘Teaching development.
with Technology: Early Ed-Tech adoption
In our discussion with teachers,
by Indian school teachers’. The report
a feedback mechanism to assess
pointed out that allotting resources to
We must understand that the ongoing
performance – both individual and of the
ICT (Information and Communications
digitization in India is largely driven
classroom – turns out to be a key aspect.
Technology) infrastructure without a
by rapid adoption of smartphones. A
However, any feedback mechanism
corresponding teacher professional
significant part of our teaching fraternity
directly invites Hawthorn Effect to the
development program proves to be
already owns a smartphone and has access
class, which suggests that presence of
ineffective. Perhaps, this has become the
to mobile internet. Soon, more teachers –
teachers or researchers changes the
need of the hour for extending a better
especially the ones belonging to remote
dynamics and atmosphere in a classroom.
learning experience to our teachers,
areas and rural geographies – are expected
Here, tech-driven solutions such as video
thereby making experiential training a part
to join the digital bandwagon. So, these
analytics can help us make considerable
of their day-to-day teaching.n
digital devices will become an integral
difference. It can enable us to leverage
channel for their access to resources and
the classroom cameras for goal-based
content related to their own professional
analytics. Any flawed approach followed
www.mymobileindia.com
The author is Regional Manager, ONVU Learning
june 2019 | 77
In Conversation
face to face
“There is always room for fresh gaming content” With an aim to create their space in the Indian gaming market, Hypr Games — an inhouse game development division under the brand of Singapore/India-based mobile technology company U2opia Global — has entered the Indian market in April 2019. The company builds its own casual games IP for arcade, puzzles on Google Play Store, Apple Store, Instant Messenger and WeChat. During an interaction, CEO and Co-founder Sumesh Menon spoke to Vivek Singh Chauhan and shared the company’s vision behind launching Hypr Games in India. In his current role, Sumesh heads business operations for the 200-member strong organization, spread across 30 countries in Asia, Africa, Latin America, Europe and the Middle East. Here are the edited excerpts from the interaction. What according to you is the present gaming
casual gaming. They want to explore
What are your plans to be in the game?
scenario in India? Traditionally, we saw a
different things and try out new products.
One is what we call casual gaming,
lot of PC games boomed in the western
simple straightforward games that you
market but in India Internet wasn’t always
can download from the Android or iOS
available. With a player like Jio coming
platforms, not deeply immersive games
in India, the country is becoming online
like call-of-duty or PUBG, where you
too. Indians have the time and also a big
attach with the game for a longer time.
appetite for entertaining content which
The second genre is hyper-casual which
is why video consumption is taking
is even lighter than the casual games.
off. Traditionally that’s been kind of a
These games are high on retention and
bellwether in terms of looking at how
engagement but limited on the depth and
the internet consumption goes up, video
level, not something necessarily you will
consumption is going up in this emerging
play for a couple of years. Other than hyper-
market and that’s really the first case of
casual games there is ideal gaming. Ideal
passive consumption. In India, the growth is literally across the board. So far people
games are the kind of genre that we are actually rolling out in India. We have rolled out Pop Jump,
have been actually seeing
a hyper-casual arcade game, and
some early traction in
Oddbods Turbo Run, IP based
what you call rear cash
runner game for the age for the
gaming, which is skill-
younger audience especially
based gaming, but as
the 5 to14-years-old.
that evolves and the
Our focus at Hypr Games
market continues to
is casual games but we are
grow, there are a lot
also aggressively looking at a
of people coming
very new genre that is literally
on board just for
breaking through right now it is
78 | june 2019
MYMOBILE
called Instant games. These are basically the games that you can play on Facebook or on a Messenger. These games are very light and interactive. They are rolled out on HTML files sitting on your mobile browser, you don’t have to download it and you can literally launch it from your Facebook screen. How many games the company will be launching this year? We are looking at
“We are looking at around 20 titles for this year. All of these titles will be global. They will be published in India but they will also be for the global audience”
around 20 titles for this year. All of these
think from that perspective there is still some way to go for India to become a very profitable market as compared to games in other parts of the world. Can we expect high-end games like PUBG, Tekken in future? These games are of much deeper engagement. We are not building out that kind of format right now. We believe that the instant gaming segment will really take off; you’re going to see a lot of it in the next two years. We at Hypr
titles will be global. They will be published
e-commerce etc., there is enough room for
Games are betting a little bit more on a new
in India but they will also be for the global
everybody to succeed as long as you can
type of gaming that will be available to you
audience. A lot of them will be split into
build content that can attract consumers
in 6-12 months.
2 genres, casual gaming and hyper-casual
on the low cost of acquisition. Can we see some gaming events in the
gaming or instant gaming which will be available across the board.
How many game developers do you have on
future? There is a lot of interest in e-sports
board as of now? We are a 16 member team
and events on the ground at the moment.
With so many players in the gaming
right now and we have bases in Gurugram,
We would love to be a part of this event and
market, how are you going to be different?
Bangalore and Barcelona.
our games to be a part of these events. But
Fortunately, gaming space is like movies,
we are not planning to host them anytime
there are so many genres and subgenres
Can we also see advertisements while playing
that you can play in. There is always
games? Yes, our games are advertisement
room for fresh gaming content. It’s about
driven. At least 80-90 percent of the
In terms of market share, what are your
finding that connection with the user. Like
revenue should be coming from advertising
expectations for 2019? Since we are
we know runner games are very popular
across the world, especially in the genre of
fairly new, instead of growth being
in India, there are so many other types/
the casual and instant game.
measured through market share we are
categories of games.
soon.
Having said that India is still some ways
focusing on the number of titles we roll
So, there are a lot of players but it really
away from matching world benchmarks in
out from our studio this year. And we are
depends on the quality of your content and
terms of advertising, when compared to
planning to roll out a significant number
if you actually have an understanding of the
the other parts it’s still low and gaming
of high-quality titles which will be going
user coming on board. So, in the gaming
businesses thrive mostly on advertising
global. n
space unlike a lot of other markets like
revenues vis-a-vis in-app revenues. I
www.mymobileindia.com
In Conversation
face to face
vivek@mymobile.co.in
june 2019 | 79
Feature
Apptastic
Creatalog Your home’s online image makeover consultant
T
here is an old saying “home
its marketplace, along with a highly
is where the heart is”. Many
interactive and innovative user interface.
people want to design their own
It starts when you want to purchase a
homes and make them look fantastic
product for your home (let’s consider – a
without spending too much, but the tools
three seated sofa). All you need to do is
to do that are not there. In a country as
to either download an online picture of
big as India where the interior products,
a sofa you love, or select one from your
furniture and home décor market is
phone gallery and upload it on Creatalog.
growing at a marvelous pace, there is one
Enter your desired dimensions for the
startup which is aligned to provide all
sofa, or select one of the recommended
home design and procurement solutions
dimensions. It is then converted into a
at the touch of the screen, and that
query and sent across a wide network of
startup is Creatalog. Anyone who has
dealers and manufacturers who make
lived in small, clingy, untidy
custom sofas. You will then
spaces all their lives must
get bids/ quotes/ prices from
use Creatalog. Regardless
a number of such sellers
of any budgetary barriers,
who have seen the product
Creatalog starts with making
picture and are interested
small and meaningful
in making the sofa for you.
modifications to your home,
sellers, negotiate and give the work to any
such amazingly designed products, that
of them. This helps in cutting down time
everyone who sees it says wow.
and efforts and helps you meet the right
The Platform
person with the right price and offer.
Creatalog is an online interior design and
Target Audience
procurement platform which helps you
The concept behind Creatalog app is that
find any product you can dream of, from
nowadays, people are more concerned
the offline market. If you see a product on
and aware about their home and want
the internet or at someone’s place, be it
to make their homes more attractive.
a furniture piece, wallpaper, a particular
They read home décor magazines and
shade of flooring, any home décor item, or
inspirations online to find out new
even an accessory or art piece, Creatalog
trends and how they can use them.
is the only way you can find them in the
With Creatalog, they can buy, create or
offline market. As online home design
customize their home interiors in less cost
and product purchasing is slated to be the
and with more options.
next big thing in the startup landscape in India, Creatalog is best positioned to hit
Availability and Stats
the ball out of the stadium with its unique
Creatalog app is available on Google Play
service for this sector.
Store free of cost. It will soon land on
User Interface and Functions
Apple App Store and Windows OS. The app has been downloaded more than
Creatalog’s Android app and its web
500 times and has a rating of 4.9 out of
app use a new kind of responsive
5 stars. n
artificial intelligence system to link
80 | JUNE 2019
You can call the interested
and also helps pack your home with
team@mymobile.co.in
MYMOBILE
Review
Apptastic
All India ITR The income tax returns filling was never that easy
A
ll India ITR claims to be the
USPs
country’s largest and most
• The app helps in getting quick and
trusted app that offers online
preparation and filing of individual income tax returns (ITR). This app
hassle-free expert advice within the 24 hours of the query • The app has made the e-filing
Another key feature of the app is Chat which helps in providing any assistance on the go. The Refer & Earn feature helps you referring the app and earning Rs 100
has the right mix of expertise in
process so easy that you can file your
from every referral that converts into a
Finance and Information Technology,
ITR in just 7 minutes. It has made
final user.
enabling it to deliver cutting-edge
the serious process of one’s income
and innovative enhancements in its solutions. It provides all kinds of
tax filing on the go. • The app helps in providing
The app’s Menu helps a person in reading blogs which give you information about different taxation
taxation services including ITR Filing,
consultation services which further
and investment policies and the FAQs
GST Compliances, TDS Filing, Company
helps in saving taxes and providing
helps in solving basic doubts of people
Registrations, Company compliances,
good investment solutions
and making the understanding of the
License Registrations (Trademark,
services easier
FSSAI), Import Export Code etc. All
User Interface
India ITR claims to have more than 1
The interface of All India ITR app is
Availability
lakh customers with great reviews and
quite appealing to the eyes as well as
The All India ITR app is available on
feedback.
user-friendly. The colour theme used
both Google Play and Apple
by the app is green and white which
App Store. While it has been rated
ITR is to make tax return filing easier
coincides with the branding of the
4.4 out of 5 stars on Google Play with
with the latest technology which has
company.
a total download of 4.6 lakh+, on the
The primary objective of All India
made it simpler and user-friendly. The
After signing in, one can come across
Apple App Store it’s 4.3 out of 5 in
company is working to break the myth of
the services provided by the app on
rating having a total download of 2
tax return filing process that it is a time
the home page namely Start E-filing,
lakh+. n
taking and tedious task.
Company E-KYC, Business Services etc.
82 | june 2019
team@mymobile.co.in
MYMOBILE
Apptastic
Review
PayMe India A lending platform for your urgent cash need
P
ayMe India is an instant personal loan app that caters to the urgent cash need of the
individuals and corporates. The app is available on App Store and Google Play Store with 4-star rating and over 100,000 downloads.
User Interface
details such as educational
The UI of the app is simple that makes
qualification, company name, office
a new user easily understand the
address, work experience, in-hand
process of applying for a loan. First,
salary, and the official email ID. The
a new user has to create an account
bank details are also required to
through Gmail ID and set up the profile
complete the profile as when the loan
on the app. The dashboard/home
application is accepted, the amount is
allows one to check the total repayment
instantly credited into the registered
amount on the basis of lending amount,
bank account.
tenure, processing fee, and tenure days, and even the repayment date, before
Hassle-free
applying for loan. This repayment
PayMe India whooshes away the
amount calculator works on a smart
document submission and verification
algorithm that evaluates the user’s
hassles as these can be done in as
credit score and instantly calculates
less than 10 minutes if you have all
the amount to be paid, eliminating any
the documents handy. The document
need of any loan agent to answer such
verification process is also very simple
queries.
— scan and upload the image of Aadhar Card or passport, PAN card,
Customer can repay the amount on
address proof, salary slip, office ID,
app through net banking, debit cards,
The users can also check their eligibility
and salary account bank statement.
etc. PayMe India’s bank account is
through loan eligibility calculator. It
After uploading these documents, one
reflecting on app for convenience.
uses details such as salary, age limit,
needs to apply for the loan and wait
PayMe India also offers the convenience
qualification, and profession type to tell
for a while. PayMe India app takes few
of extending the repayment date in case
you how much loan you can get. For
minutes to assess your documents to
the users are unable to repay on the
instance, if a graduate person works in
further process loan application. The
previously decided date. Moreover, the
the private sector, earns the salary of Rs
status is instantly updated on app along
PayMe India users can also earn cash
50,000 and owns a house, he can get
with message and app alerts. When
back of Rs 150 on every successful
instant and short term loan of up to Rs
the loan is approved, it is credited to
referral. All in all, the app works fine
18,000.
user’s bank account within few minutes
and the loan disbursal services are
and the status turn to ‘successfully
timely. n
Functionality
However, this requires users to upload all personal and professional
www.mymobileindia.com
disbursed’.
team@mymobile.co.in
june 2019 | 83
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MY GUIDE While My Mobile tries to ensure accuracy in the pricing and features any discrepancies that may emerge are beyond our control. Please check with the retailer about features of the phone before buying. Feel free to update us. (Last updated on May 22, 2019)
Disclaimer : The prices quoted in My Guide are the Best Buy prices quoted by the respective companies, ex-Delhi. The prices may vary on account of promotional schemes or dealer discretion.
Devices featured in the My Guide have been segregated into different categories based on price and colour-coded as:
Up to Rs. 2,499 Rs. 2,500 – Rs. 5,999 Rs. 6,000 – Rs. 9,999 Rs.10,000 – Rs. 14,999 Rs.15,000 – Rs. 19,999 Rs. 20,000 – Rs. 29,999 RS. 30,000 and above. Tablets
Spreadtrum—ST Intel Atom—IA Qualcomm Snapdragon—QS MediaTek—MT MediaTek Helio—MTH
MYGUIDE UP TO RS. 2,499
UP TO RS. 2,499
MODELS
UP TO RS. 2,499
FOX MOBILES
PARAMETERS
HITECH
BigDaddy V2
Bolt FX241
Champ FX240
F2 Sultan
24 Karat
Gama
Pride 350
2.8-inch QVGA
2.4-inch QVGA
2.4-inch QVGA
2.4-inch QVGA
2.4-inch QVGA
2.4-inch QVGA
2.8 inch
Dimension (mm)
137x58x13.3
127x52x12
125.4x52.5x12.2
125x53.50x14.3
123.7x51.9x12.2
116.5x50.5x15.3
131 x 58 x 10.2
Weight (grams)
137
96
87
117
91
98
82
Model Display (inches/res)
Processor/RAM Operating system Storage/Expandable
312MHz
312MHz
312MHz
312MHz
312MHz
312MHz
Spreadtrum 6531DA/NA
Nucleus RTOS
Nucleus RTOS
Nucleus RTOS
Nucleus RTOS
Nucleus RTOS
Nucleus RTOS
Nucleus
32MB/32MB/32GB 32MB/32MB/32GB 32MB/32MB/32GB 32MB/32MB/32GB 32MB/32MB/32GB 32MB/32MB/32GB
32+32MB
Rear/Front Camera
VGA
VGA
VGA
VGA
VGA
VGA
1.3 MP/NA
Battery (mAh)
3,600
1,800
1,800
2,500
1,500
2,500
1,800
2G/3G/4G
Yes/No/No
Yes/No/No
Yes/No/No
Yes/No/No
Yes/No/No
Yes/No/No
Yes/No/No
Dual SIM
Yes/Yes
Yes/Yes
Yes/Yes
Yes/Yes
Yes/Yes
Yes/Yes
Yes
Music Player/FM
Yes
Yes
Yes
Yes
Yes
Yes
Yes/Yes
Launch
NA
NA
NA
NA
NA
NA
Launched
1,799
1,549
1,299
1,799
1,799
1,299
1,549
Price Rs.
UP TO RS. 2,499
UP TO RS. 2,499
MODELS
UP TO RS. 2,499
I-SMART
PARAMETERS
LEPHONE
Model
103
102 Cute
K15
K10
K1
K5
K11
Display (inches/res)
1.8
1.8
1.8
2.4
1.8
2.4
1.8
Dimension (mm)
112x46.5x13.5
112x46.5x13.5
121x51.5x13.3
123.5x52x15
112x46.5x13.9
112x46.5x13.9
121x51.5x13.3
Weight (grams)
60
60
89
98
64
86
89
Processor/RAM
Speadtrum 6531da
Speadtrum6533
312MHz /32MB
312MHz /32MB
312MHz /32MB
312MHz /32MB
312MHz /32MB
NA
NA
NA
NA
NA
NA
NA
32+32MB
32+32MB
32MB / 32GB
32MB / 32GB
32MB / 32GB
32MB / 32GB
32MB / 32GB
0.8/NA
0.8/NA
Digital Camera
Digital Camera
Digital Camera
Digital Camera
Digital Camera
1,000
850
1000
1800
1000
1450
1,850
2G/3G/4G
Yes/No/No
Yes/No/No
Yes/No/No
Yes/No/No
Yes/No/No
Yes/No/No
Yes/No/No
Dual SIM
Yes
Yes
YES
YES
YES
YES
YES
Music Player/FM
Yes
Yes
YES
YES
YES
YES
YES
Launched
Launched
Launched
Launched
Launched
Launched
Launched
650
684
1,099
1,099
1,050
1,099
999
Operating system Storage/Expandable Rear/Front Camera Battery (mAh)
Launch Price Rs.
86 I JUNE 2019
MYMOBILE
MYGUIDE UP TO RS. 2,499
Rs. 2,500 – Rs. 5,999
MODELS
Rs. 2,500 – Rs. 5,999
LEPHONE
PARAMETERS
HITECH
INTEX
I-SMART
Model
K7
Sleek 9
Amaze S9
Air A8
Aqua Classic 2
is-59
i1-Mini
Display (inches/res)
2.4
2.4
5
5.0/ 540 x 960
5/480/854
5/854x480
4.5/854x480
Dimension (mm)
100 x 42 x 13.4
100 x 42 x 13.4
140 x 66.88 x 9.65
140.2 x 72.4 x 8.8
145.2x72.6x10.9
143.5x73.6x9.5
135.2x66x10.8
Weight (grams)
112
90
150
152
120
109
312MHz /32MB
312MHz /32MB
ST 7731/512MB
ST 7731/1GB
qcta-core/1GB
1.2GHz, quad-core/1GB
1.3Ghz quadcore/512MB
NA
NA
5.1 Lollipop
5.2 Lollipop
Android 6.0
Android 6.0
Android 6.2
32MB / 32GB
32MB / 32GB
4GB/32GB
8GB/32GB
8GB/32GB
8GB/32GB
4GB/32GB
Digital Camera
Digital Camera
5MP/2MP
8MP/2MP
5MP/2MP
5MP/2MP
5MP/2MP
2,500
800
1,400
2,000
2200
2,200
2,000
2G/3G/4G
Yes/No/No
Yes/No/No
Yes/Yes/No
Yes/Yes/No
Yes/Yes/No
Yes/Yes/No
Yes/Yes/Yes
Dual SIM
YES
YES
Yes
Yes
Yes
Yes
Yes
Music Player/FM
YES
YES
Yes/Yes
Yes/Yes
Yes/Yes
Yes
Yes
Launched
Launched
-
-
Launched
Launched
1,199
1,499
2,999
4,999
2,999
3,199
Processor/RAM Operating system Storage/Expandable Rear/Front Camera Battery (mAh)
Launch Price Rs.
Rs. 2,500 – Rs. 5,999
Rs. 2,500 – Rs. 5,999
MODELS
Rs. 2,500 – Rs. 5,999
4,600
ITEL
PARAMETERS
Model
MICROMAX
Power Pro it1410 Canvas Juice 3 Q393
M-TECH
Canvas Spark 3
Canvas Bolt Selfie
EROS PLUS
TURBO 4G
TEZ 4G
4/ 800 x 480
5.0/720 x 1280
5.5/720x1280
4.5/854x480
5 FWVGA TN
5 FWVGA TN
5 FWVGA IPS
Dimension (mm)
124x64.7x12.2
NA
-
-
144.9x73.3x9.5
146.6x73.6x11.5
144x72.5x8.8
Weight (grams)
-
NA
-
-
142
142
171
Processor/RAM
Dual core, 1.3 GHz/512MB
MT6580/2GB
quad-core/1GB
MTK6735/1GB
Operating system
Android4.4
Android 5.1
Android 5.1
Android 5.1
Android Nougat
Android Nougat
Android Nougat
Storage/Expandable
8GB/32GB
8GB/32GB
8GB/32GB
8GB/32GB
1GB/8GB/64GB
1GB/8GB/64GB
1GB/8GB/64GB
2.0MP/0.3MP
8MP/2MP
8MP/5MP
5MP/5MP
0.3MP/5MP
0.3MP/5MP
2MP/5MP
2,800
4,000
2,500
1,750
2,000
2,000
2,400
2G/3G/4G
Yes/Yes/No
Yes/Yes/No
Yes/Yes/No
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Dual SIM
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes/Yes
Yes/Yes
Yes/Yes
Yes/Yes
Yes/Yes
Yes/Yes
Yes/Yes
May, 2016
NA
March, 2016
May, 2016
November, 2017
August, 2017
August, 2017
3,339
4,171
4,848
4,849
4,299
4,699
4,799
Display (inches/res)
Rear/Front Camera Battery (mAh)
Music Player/FM Launch Price Rs.
www.mymobileindia.com
1.3GHz Quad Core 1.3GHz Quad Core 1.3GHz Quad Core
JUNE 2019 I 87
MYGUIDE Rs. 2,500 – Rs. 5,999
Rs. 2,500 – Rs. 5,999
MODELS
Rs. 2,500 – Rs. 5,999
M-TECH
VIDEOCON
EROS 4G
Delite11
Astra Metal 4G
Astra Colors 4G
Astra NXT+
Zi-34
Astra Prism
Display (inches/res)
5 FWVGA IPS
5/1280x720
5/480X854
5/720X1280
4 inch
3.5 inch
5 inch
Dimension (mm)
72.4x142.7x9.3
146.66X74.3X10.52
143.8X73.3X10.4
142.9X71.65X11
125.4X64.2X13
116.2X61.4X11.3
134.4X67X10.1
Weight (grams)
136
151
171
182
130
108
119
1.3GHz Quad Core
Quad-core/1GB
1.5Ghz Quadcore ARM
Spreadtrum
Operating system
Android Nougat
Android 6.0
Android 6.0
Android 6.0
Android 6.0
Android 4.4.2
Android 6.0
Storage/Expandable
1GB/8GB/64GB
8GB/32GB
1GB/8GB
1GB/8GB
1GB/8GB
256 MB/512 MB
512 MB/4GB
0.3MP/5MP
5MP/2MP
5MP/2MP
5MP/5MP
2MP/0.3MP
0.3MP/ 0.3MP
0.3MP/2MP
2,000
3,000
3,000
4,000
2,000
1,200
1,700
2G/3G/4G
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/No
Yes/Yes/No
Yes/Yes/No
Dual SIM
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes/Yes
Yes/Yes
Yes
Yes
Yes
Yes
Yes
October, 2017
NA
Launched
Launched
Launched
Launched
Launched
4,999
5,840
5,553
6,499
3,703
2,993
3,813
PARAMETERS
Model
Processor/RAM
Rear/Front Camera Battery (mAh)
Music Player/FM Launch Price Rs.
ZIOX
512MB+4GB(DDR2) 2xCortex-A7,32bit
RS. 6,000 – RS. 9,999
RS. 6,000 – RS. 9,999
MODELS
Rs. 2,500 – Rs. 5,999
1.2 GHz Quadcore
ZIOX
PARAMETERS
ASUS
CELKON
CENTRIC
Zenfone Max
Q550
L3
5.5/720 x 1280
5.5/ 720 x 1280
5.0/720 x 1280
5 HD IPS
135x68x10.2
152.5 x 77.2 x 3.9
156 x 77.5 x 10.55
145.6 x 71.8 x 8
141x70.5x8.6
130
170
202
149
143
QS 410/2GB
QS 615/ 2GB, 3GB
Broadcom/2GB
1.3GHz Quad Core
Astra Zing
Astra NXT Pro
Astra Blaze
4 inch
4 inch
4.5/480x854
Dimension (mm)
124X64X10.1
123.5x64.2x10.5
Weight (grams)
105
111
Processor/RAM
1.2 GHz Quadcore
Model Display (inches/res)
Quad-core A7MP 1.3GHz Quad-Core
Zenfone 2 Laser ZE550KL
Operating system
Android 6.0
Android 7
Android 7
Android 5.0
Android 6.0
Android Kitkat 4.4.2
Android Nougat
Storage/Expandable
512MB/4GB
1GB/8GB
1GB/8GB
16GB/128GB
16GB/32GB, 64GB
16GB/32GB
2GB/16GB/256GB
Rear/Front Camera
0.3MP/2MP
2MP/0.3MP
0.3MP/2MP
13MP/5MP
13MP/5MP
8MP/2MP
13MP/5MP
1,400
1,900
2,000
3,000
5,000
2,500
3,050
2G/3G/4G
Yes/Yes/No
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/No
Yes/Yes/Yes
Dual SIM
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Music Player/FM
Yes
Yes/Yes
Yes/Yes
Yes/No
Yes/Yes
Yes/Yes
Yes/Yes
Launched
Launched
Launched
August, 2015
May, 2016
2,014
January, 2018
3,653
3,899
4,499
9,299
9,325/ 12,999
7,499
6,749
Battery (mAh)
Launch Price Rs.
88 I JUNE 2019
MYMOBILE
MYGUIDE RS. 6,000 – RS. 9,999
RS. 6,000 – RS. 9,999
MODELS
RS. 6,000 – RS. 9,999
COMIO
PARAMETERS
COOLPAD
C1
C2
S1
P1
Note 3
Note 3s
Note 5 Lite
5 HD IPS
5 HD IPS
5.2 HD IPS
5.5 HD IPS
5.5/720 x 1280
5.5/1920x1080
5/1280X970
Dimension (mm)
143.5X71.3X9.35
144X71.6X9.9
149X72.6X7.9
152.85X76.14X9.2
152 x 77 x 9
154.5x77x8.6
145.3X72.3X8.7
Weight (grams)
175
165
159
178
150
167
148
MT6753/3GB
octa-core/3GB
MT6735/3GB
Model Display (inches/res)
Processor/RAM
1.3GHz Quad Core 1.3GHz Quad Core 1.3GHz Quad Core 1.3GHz Quad Core Android Nougat
Android Nougat
Android Nougat
Android Nougat
Android 5.1
Android6.0
Android6.0
Storage/Expandable
1GB/32GB
2GB/16GB
2GB/32GB
3GB/32GB
16GB/64GB
32GB/32GB
16GB
Rear/Front Camera
8MP/5MP
8MP/8MP
13MP/8MP
13MP/8MP
13MP/5MP
13MP/5MP
13MP/8MP
2,200
4,000
2,700
5,000
3,000
2,500
2,500
2G/3G/4G
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Dual SIM
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes/Yes
Yes/Yes
Yes/Yes
Yes/Yes
Yes/Yes
Yes/Yes
Yes/Yes
August, 2017
September, 2017
August, 2017
August, 2017
October, 2015
November,2016
March, 2017
5,999
7,199
8,999
9,999
8,999
9,999
8,199
Operating system
Battery (mAh)
Music Player/FM Launch Price Rs.
RS. 6,000 – RS. 9,999
RS. 6,000 – RS. 9,999
MODELS
RS. 6,000 – RS. 9,999
PARAMETERS
DAZEN
HONOR
HITECH
IN-FOCUS
6A
Honor Holly 3
Honor Holly 2 Plus
Air A9
M 350 (16GB)
M680
M810
Display (inches/res)
5.7/1440x720
5.5/1920x1080
4.8/720 x 1280
5.0-inch, 720 x 1280
5.0/720 x 1280
5.5/720x1280
5.5/1080x1920
Dimension (mm)
156.9x72.9x8.2
NA
143.1 x 71.8 x 9.7
140.2 x 72.4 x 8.8
151 x 71.5 x 10.6
156 x 76.8 x 7.25
153.70 x 76.20 x 6.99
Weight (grams)
170
NA
160
152
146
158
155
Processor/RAM
1.3GHz Quad Core
Kirin 620/2GB
MT6735P /2GB
MT 3735M/2GB
MT6732/2GB
MT 6753/2GB
QS 801/ 2GB
Android 7.0
Android 6.0
Android 5.1.1
Android 5.1
Android 4.4.2
Android 5.1
Android 5.0
Storage/Expandable
3GB/32GB/128GB
16GB/128GB
16GB/128GB
16GB/32GB
16GB/64GB
16GB/32GB
16GB/64GB
Rear/Front Camera
13MP+0.3MP/5MP
13MP/8MP
13MP/5MP
13MP/8MP
8MP/8MP
13MP/13MP
13MP/5MP
3,000
3,100
4,000
3,500
2,500
2,600
2,600
2G/3G/4G
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Dual SIM
Yes
NA
Yes
Yes
Yes
Yes
No
Music Player/FM
Yes
NA
Yes/-
Yes/Yes
Yes/Yes
Yes/Yes
Yes/Yes
Launched
October, 2016
February, 2016
-
June, 2015
December, 2015
July, 2015
7,999
9,999
8,499
6,999
6,999
8,999
9,999
Model
Operating system
Battery (mAh)
Launch Price Rs.
www.mymobileindia.com
JUNE 2019 I 89
MYGUIDE RS. 6,000 – RS. 9,999
RS. 6,000 – RS. 9,999
MODELS
RS. 6,000 – RS. 9,999
INTEX
PARAMETERS
Aqua S7
Model
Aqua Secure
I-SMART Aqua View
IS-57i
IS-56i HD Mercury V6
ITEL Ultra 50
Wish it1512
5/720x1280
4.5/ 480 x 854
5/ 720 x 1280
5/HD IPS, MiraVision, 5.0-inch/480 x 854 5.0-inch/720 x 1280 cast screen
Dimension (mm)
142.5x72.5x8.7
133.5 x 66.5 x 9.4
124 x 64 x 10.3
146.72 x 72.85 x 8.73 143.54 x 71.55 x 8.52 148.24X72.56X11.44
143x72x8.65
Weight (grams)
150
130
146
155
170
186
-
Processor/RAM
Quad core/3GB
MTK6735M/ 1GB
MTK6735P/ 1GB
Quad Core/1 GB
Quad Core/1 GB
1.3GHz Quad Core
Quad core/1GB
Operating system
Android 6.0
Android 5.1
Android 5.1
Android 4.4.2
Android 4.4.2
Marshmallow 6.0
Android 6.0
Storage/Expandable
16GB/64GB
8GB/ 32GB
16GB/ 32GB
8GB/64GB
8GB/64GB
3GB/32GB/64GB
8GB/32GB
Rear/Front Camera
13MP/5MP
5MP/ 2MP
8MP/5MP
8.0MP/3.2MP
8.0MP/3.2MP
13MP/5MP
5.0MP/2.0MP
3,200
1,900
2,200
2,100
2,500
3,000
2,500
2G/3G/4G
Yes/Yes/Yes
Yes/ Yes/ Yes
Yes/Yes/Yes
Yes/Yes/No
Yes/Yes/No
Yes/Yes/Yes
Yes/Yes/Yes
Dual SIM
Yes
Yes
Yes
Yes
Yes
Yes/Yes
Yes
Music Player/FM
Yes
Yes/Yes
Yes/Yes
Yes/Yes
Yes/Yes
Yes
Yes/Yes
September, 2016
May, 2016
June, 2016
September, 2016
September, 2015
Launched
June, 2016
9,499
6,499
8,999
6,499
6,999
9,990
6,000
Display (inches/res)
Battery (mAh)
Launch Price Rs.
RS. 6,000 – RS. 9,999
RS. 6,000 – RS. 9,999
MODELS
RS. 6,000 – RS. 9,999
5/FWVGA/TN
PARAMETERS
ITEL
KARA
LAVA
Power Pro it1553
Mega 1
Mega 4
Mega 2
X10
Pixel V2
X50+
5.5)
5.5, Full HD
5.0-inch, HD IPS,
5.0-inch, HD IPS,
5.0/ 720 x 1280
5.0/ 720 x 1280
5.5/1280x720
Dimension (mm)
138.5x69.5x9.8
152.4x77.1x9.5
152.4X77.1X9.5
152.4X77.1X9.5
142 x 70.8 x 7.9
141.6 x 70.8 x 7.6
155x71.8x8.85
Weight (grams)
-
184
184
184
133
128
155
Processor/RAM
Quad core/1GB
1.2 GHz,Quad Core
1.3GHz Quad Core(64bit)
1.3GHz Quad Core(64bit)
Quad core /3GB
Quad Core/ 2GB
quad-core/2GB
Operating system
Android 5.1
Marshmallow 6.0
Android 6.0
Android 6.0
Android 5.1
Android 5.1
Android 6.0
Storage/Expandable
16GB/32GB
3GB/32GB/64GB
1GB/16GB
2GB/16GB
16GB/32GB
16GB/32GB
32GB/32GB
8.0MP/2.0MP
13MP/5MP
8MP/2MP
13MP/5MP
13MP/5MP
13MP/8MP
8MP/5MP
5,050
4,000
2,000
3,000
2,900
2,500
2,800
2G/3G/4G
Yes/Yes/No
Yes/Yes/Yes
Yes/Yes/Yes
Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/yes
Dual SIM
Yes
Yes/Yes
Yes
152.4X77.1X9.5
Yes
Yes
Yes
Yes/Yes
Yes
Yes
Yes
Yes/Yes
Yes/Yes
Yes/Yes
June, 2016
June, 2017
Launched
Launched
November, 2015
September, 2015
7,290
7,950
4,500
6,500
9,999
8,499
Model Display (inches/res)
Rear/Front Camera Battery (mAh)
Music Player/FM Launch Price Rs.
90 I JUNE 2019
9,199
MYMOBILE
MYGUIDE RS. 6,000 – RS. 9,999
RS. 6,000 – RS. 9,999
MODELS
RS. 6,000 – RS. 9,999
LEPHONE
PARAMETERS
P1
W7
Display (inches/res)
5-inch/1280x720
5/854X480
Dimension (mm)
145.5x72.9x10.35
143.6x72.5x10
143.2x69x9.1
Weight (grams)
150
177
136
Model
Processor/RAM
W8
W15
W21
W7R
5/1280X720
5.5/1280X720
5/ FWVGA/854x480
154.9x79.1x9.4
144.2x72x8.8
152.8x76.9x8.6
145x72x9.6
164
142
164
142
W9
4.7 inch/1280x720 5.5 inch/1280x720
1.3GHz Quad-Core 1.3GHz Quad Core 1.3GHz Quad Core 1.3GHz Quad Core 1.3GHz Quad-Core 1.3GHz Quad-Core 1.3GHz Quad Core Android 7.0
Android 6.0
Android 6.0
Android 6.0
Android 6.0
Android 6.0
Android 6.0
1GB/8GB/128GB
1GB/8GB/32GB
2GB/16GB/32GB
1GB/8GB/32GB
2GB/16GB/32GB
2GB/16GB/32GB
2GB/16GB/32GB
5MP/2MP
5MP/2MP
8MP/5MP
5MP/2MP
8MP/5MP
8MP/5MP
5MP/2MP
2,500
2,000
2,000
2,500
2,000
2,500
2,000
2G/3G/4G
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Dual SIM
Yes
Yes
Yes
Yes
"Yes "
"Yes "
"Yes "
Music Player/FM
Yes
Yes
Yes
Yes
Yes/Yes
Yes/Yes
Yes/Yes
Launched
Launched
Launched
Launched
Launched
Launched
Launched
4,599
4,999
5,749
4,999
6,499
6,799
5,499
Operating system Storage/Expandable Rear/Front Camera Battery (mAh)
Launch Price Rs.
RS. 6,000 – RS. 9,999
RS. 6,000 – RS. 9,999
MODELS
RS. 6,000 – RS. 9,999
PARAMETERS
LEPHONE
LYF
LG
W10
Wind 5
K7
Canvas Unite 4
Canvas Amaze 2
Canvas XP 4G
Canvas 5
5 inch/854X480
5/ 720 x 1280
5/ 480 x 854
5.0/ 1280 x 720
5/ 720 x 1280
5.0/720 x 1280
5.2/1080 x 1920
NA
NA
NA
NA
Model Display (inches/res) Dimension (mm)
145x72x9.6
Weight (grams)
164
144.6 x 72.8 x 8.45 143.6 x 72.5 x 8.95 137
MICROMAX
NA
NA
NA
NA
MTK 6735P/1GB
QS415/ 2GB
MT6735P/3GB
MT6753/3GB
1.3GHz Quad Core
MT6735P/ 1GB
1.1GHz Quad Core/ 1.5GB
Android 6.0
Android 5.1
Android 5.0
Android 6.0
Android 5.0.2
Android 5.1
Android 5.1
1GB/8GB/32GB
8GB/ 32GB
8GB/32GB
8GB/64GB
8GB/ 32GB
16GB/32GB
16GB/64GB
5MP/2MP
8MP/ 5MP
5MP/5MP
8MP/5MP
13MP/ 5MP
8MP/2MP
13MP/5MP
2,000
2,000
2,125
2,500
2,500
2,000
2,900
2G/3G/4G
Yes/Yes/Yes
Yes/ Yes/ Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/ Yes/ Yes
Yes/Yes/Yes
Yes/Yes/Yes
Dual SIM
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Music Player/FM
Yes
Yes/Yes
Yes/Yes
Yes/Yes
Yes/Yes
Yes/-
Yes/Yes
Launched
June, 2016
January, 2016
June, 2016
June, 2016
May, 2016
November, 2015
4,499
6,599
8,690
6,999
7,499
7,499
9,999
Processor/RAM Operating system Storage/Expandable Rear/Front Camera Battery (mAh)
Launch Price Rs.
www.mymobileindia.com
JUNE 2019 I 91
MYGUIDE RS. 6,000 – RS. 9,999
RS. 6,000 – RS. 9,999
MODELS
RS. 6,000 – RS. 9,999
MICROMAX
PARAMETERS
Model Display (inches/res)
MOTOROLA
NOKIA
NUU
PANASONIC
Canvas Unite 4 Pro
Canvas Sliver 5
Moto G4 Play
Moto E4/Plus
Nokia 3
Q626
P55 Max
5.0/ 1280 x 720
4.8/720 x 1280
5/720x1280
5/5.5/1280x720
5/1280X720
5/1280 x 720
5.5/1280x720
143.4x71.4x8.4
141.2x70.3x7.3
152 x 72.6 x 8.7
Dimension (mm)
NA
5.1mm thick
144.4x72x9.9
144.5x72x9.3/ 155x77.5x9.55
Weight (grams)
NA
97
137
150,/181
NA
148
180
Processor/RAM
Quad core/ 2GB
QS 410 /2GB
QS 410/2GB
MTK6737
MT 6737
1.3GHz Quad Core
MTK6737
Operating system
Android 5.1
Android 5.0.2
Android 6.0
Android 7.1.1
Android 7.0
Android 6.0
Android 7.0
Storage/Expandable
16GB/32GB
16GB/No
16GB/128GB
2/16/3/32GB
16GB/128GB
2GB/32GB/64GB
3GB/16GB
8MP/5MP
8MP/5MP
8MP/5MP
8MP/5MP/13MP/5MP
8MP/8MP
8MP/5MP
13MP/5MP
3,900
2,000
2,800
28,00/5,000
2,650
2,000
5,000
2G/3G/4G
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Dual SIM
Yes
No
Yes
Yes
No
Yes
Yes
Yes/Yes
Yes/Yes
Yes/No
Yes/Yes
Yes/Yes
Yes/Yes
Yes/Yes
June, 2016
2,015
September, 2016
August, 2017
July, 2017
August, 2017
August, 2017
7,499
8,387
8,999
8,450 onwards
8,635
9,625
7,499
Rear/Front Camera Battery (mAh)
Music Player/FM Launch Price Rs.
RS. 6,000 – RS. 9,999
RS. 6,000 – RS. 9,999
MODELS
RS. 6,000 – RS. 9,999
PARAMETERS
PANASONIC
SAMSUNG
TCL
XIAOMI
TCL 560
TCL 562
Redmi 2 Prime
5/720x1280
5.5/ 1280x720
5.5/1920x1080
4.7/720 x 1280
142.4 x 71.1 x 8.0
142.4x71.1x8
NA
152x77x8
134.00 x 67.20 x 9.4
149
138
138
156
150
133
MT6737/MT6753
Quad core/ 2GB
Quad core/ 1.5GB
Quad core/2GB
QS 210/2GB
MT6755M/3GB
QS 410/2GB
Operating system
Android 7.0
Android 6.0
Android 6.0
Android 6.0
Android 6.0
Android 6.0
Android 4.4
Storage/Expandable
3GB/32GB
16GB/128GB
8GB/128GB
16GB/128GB
16GB/32GB
32GB/64GB
16GB/32GB
Rear/Front Camera
5/13/13/13
8MP/5MP
8MP/5MP
8MP/5MP
8MP/5MP
13MP/5MP
8MP/2MP
Battery (mAh)
4,000/5,000
2,600
2,600
2,600
2,500
2,960
2,200
2G/3G/4G
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Dual SIM
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes/Yes
Yes/No
Yes/No
Yes/Yes
Yes/No
Yes/Yes
Yes/Yes
September, 2017
July, 2016
July, 2016
July,2016
July, 2016
July,2016
August, 2015
8,999/9,999
6,490
6,990
9,090
6,999
9,999
6,999
Eluga Ray 500/700
Galaxy On 5 Pro 5.0/ 1280 x 720
5.0/ 1280 x 720
Dimension (mm)
5/5.5/720 x 1280/ 1080 x 1920 144.3 x 71.3 x 9.2/ 153.8 x 75.4 x 8.9
142.3 x 72.1 x 8.5
Weight (grams)
163/182
Processor/RAM
Model Display (inches/res)
Music Player/FM Launch Price Rs.
92 I JUNE 2019
Galaxy J2 (2016) Galaxy J2 Pro (2016)
MYMOBILE
MYGUIDE RS. 6,000 – RS. 9,999
RS. 6,000 – RS. 9,999
MODELS
RS. 6,000 – RS. 9,999
XIAOMI
PARAMETERS
Redmi 3S/ 3s Prime Redmi Note Prime
Model
VIDEOCON
Redmi Note 3
Redmi 3s Plus
Redmi Note 4
Redmi Note 5
Graphite1
5/ 1280X720
5.5/720 x 1280
5.5/1080 x 1920
5/1280x720
5.5/1080X1920
5.9/1080x2160
4.5/1280x720
Dimension (mm)
139.4 X 69.7 X 8.5
154 x 78.7 x 9.45
150 x 76 x 8.65
139.3x69.6x8.5
151X76X8.3
158.50x75.45x8.05
136.76X69X10
Weight (grams)
144
185
164
144
165
180
127
Processor/RAM
QS 430/ 2GB, 3GB
QS 410/2GB
QS 650/2GB,3GB
QS 430/2GB
QS625/2GB,3GB,4GB
QS625/3GB/4GB
Quad-core/1GB
Android 6.0
Android 4.4
Android 5.0.2
Android 6.0
Android 6.0
Android 7.0
Android 6.0
16GB, 32GB/128GB
16GB/32GB
16GB,32GB/32GB
32GB/128GB
32GB/64GB
32GB/64GB
8GB/64GB
13MP/5MP
13MP/5MP
16MP/5MP
13MP/5MP
13MP/5MP
12MP/5MP
5MP/2MP
4,100
3,100
4,000
4000/4100
4,100
4,000
2,000
2G/3G/4G
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Dual SIM
Yes
No
Yes
Yes
Yes (Hybrid)
Yes
Yes
Yes/Yes
Yes/Yes
Yes/-
Yes/Yes
Yes/Yees
Yes/Yes
Yes/Yes
Launch
August, 2016
December, 2015
March, 2016
October,2016
January, 2017
February, 2018
NA
Price Rs.
6,999/ 8,999
7,999
9,999/ 11,999
9,499
9,999
9,999
6,499
Display (inches/res)
Operating system Storage/Expandable Rear/Front Camera Battery (mAh)
Music Player/FM
RS. 6,000 – RS. 9,999
RS. 6,000 – RS. 9,999
MODELS
RS. 6,000 – RS. 9,999
VIDEOCON
PARAMETERS
YU
ZEN
Delite21
Krypton3
Ultra30
Ultra50
Yunique
Yuphoria
Cinemax 3
5/1280x720
5/1280x720
5/1920X1080
5/1920X1080
4.7/720x1280
5.0/720x1280
5.5/720x1280
Dimension (mm)
146.66X74.3X10.52
144.5X73.14X9.74
144.31X73X10
Weight (grams)
151
153
153
186
128
143
August,2016
Processor/RAM
Quad-core/2GB
Quad-core/2GB
Quad-core/3GB
Quad-core/3GB
QS 410 / 1GB
Quad core / 2GB
Quad core/2GB
Operating system
Android 6.0
Android 6.0
Android 6.0
Android 6.0
Android 5.1.
Android 5.1.1
Android 5.1
Storage/Expandable
16GB/32GB
16GB/32GB
32GB/64GB
32GB/64GB
8GB/32GB
16GB/32GB
16GB/32GB
8MP/2MP
13MP/5MP
13MP/5MP
13MP/5MP
8MP/2MP
8MP/5MP
5MP/3.2MP
3,000
3,000
4,000
3,000
2,000
2,230
2,900
2G/3G/4G
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/No
Dual SIM
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes/Yes
Yes/Yes
Yes/Yes
Yes/Yes
Yes/Yes
Yes/Yes
Yes/Yes
NA
NA
NA
NA
September, 2015
May, 2015
August, 2016
7,200
7,999
9,990
9,990
6,300
6,499
6,999
Model Display (inches/res)
Rear/Front Camera Battery (mAh)
Music Player/FM Launch Price Rs.
www.mymobileindia.com
148.24X72.56X11.44 134.5 x 67.5 x 8.3 142.4 x 73 x 8.2-9.35
JUNE 2019 I 93
MYGUIDE RS. 6,000 – RS. 9,999
RS. 10,000 – RS. 14,999
MODELS
RS. 6,000 – RS. 9,999
ZIOX
PARAMETERS
ZOPO
ZTE
ASUS
Model
Astra Star
Astra Curve 4G
Duopix F1
ZP331
Blade V6
ZenFone 2 (2GB/4GB)
Display (inches/res)
5/480x854
5/480x854
5/1280x720
4.5/ 854 x 480
5/ 1280 x 720
5.5/ 1080 x 1920
5.5/1080 x 1920
Dimension (mm)
145.6x72.7x10.2
146.5x73.1x10.3
145.2x71.7x9.1
133 x 65.7 x 8.5
142X69.5X6.8
152.5 x 77.2 x 10.9
156.5 x 77.2 x 10.8
Weight (grams)
150
160
148
113
122
170
170
Quad core/1GB
MTK 6735/2GB
IA Z3560 /2GB
QS615 /2GB,3GB
Android 5.0
Android 5.0
Processor/RAM
1.3GHz Quad-Core 1.3GHz Quad-Core 1.3GHz Quad-Core
Zenfone Selfie
Operating system
Android 7.0
Android 7.0
Android 7.0
Android 5.1
Android 5.1
Storage/Expandable
1GB/16GB
2GB/16GB
2GB/16GB
8 GB/64 GB
16GB/128GB
Rear/Front Camera
5MP/2MP
5MP/2MP
8MP/8MP+2MP
5 MP/2 MP
13MP/5MP
13MP/5MP
13MP/13MP
2,350
2,200
2,400
1,700
2,500
3,000
3,000
2G/3G/4G
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/No
Yes/Yes/No
Yes/Yes/Yes
Yes/Yes/Yes
Dual SIM
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes/Yes
Yes/Yes
Yes/Yes
Yes/Yes
Yes/Yes
Yes/-
Yes/-
Launched
Launched
Launched
-
July, 2016
March, 2015
August, 2015
5,899
7,299
7,499
7,500
9,999
13,999, 18,999
10,999/ 16,999
Battery (mAh)
Music Player/FM Launch Price Rs.
RS. 10,000 – RS. 14,999
RS. 10,000 – RS. 14,999
MODELS
RS. 10,000 – RS. 14,999
16GB,32GB/128GB 16GB,32GB/128GB
GIONEE
GIGIL
Model
Zenfone 3 lazer
ASUS ZenFone Max Pro M1
A1
Coolpad Note 5
Cool 1
F 103 Pro
Apex 3
Display (inches/res)
5.5/1920x1080
5.9/1080x2160
5.5/1920x1080
5.5/1920x1080
5.50/1080x1920
5.0/ 1280 x 720
6.18 inch
149x76x7.9
159 x 76 x 8.5
152 x 76 x 7.8
NA
152.00 x 74.80 x 8.20
145.3 x 70.5 x 8.5
76x156x8.2
180
160
NA
173
142
NA
PARAMETERS
Dimension (mm) Weight (grams)
CENTRIC
COOLPAD
Processor/RAM
QS 430.4GB
QS635/3GB
QS 430
QS 617/4GB
1.4GHz octa-core
Quad core/ 3GB
1.5GHz Quad core
Operating system
Android 6.0
Android 8.1
Android 7.1.1
Android 6.0
Android 6.0
Android 6.0
Android 9.0
Storage/Expandable
32GB/128GB
32GB/64GB
3GB/32GB/256GB
32GB/64GB
32GB
16GB/128GB
3GB/32GB/128GB
13MP/8MP
13+5MP/8MP
13MP/8MP
13MP/8MP
13MP/8MP
13MP/5MP
13MP+0.3MP
3,000
5,000
3,000
4,010
4,000
2,400
3,500
2G/3G/4G
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Dual SIM
Yes
Yes
Yes
Yes
No
Yes
Yes
Music Player/FM
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes
Yes/No
Yes/No
Yes/Yes
Launch
October,2016
May, 2018
November, 2017
October, 2016
January, 2017
July, 2016
March, 2019
18,999
10,999
10,999
10,999
13,999
11,999
14,591
Rear/Front Camera Battery (mAh)
Price Rs.
94 I JUNE 2019
MYMOBILE
MYGUIDE RS. 10,000 – RS. 14,999
RS. 10,000 – RS. 14,999
MODELS
RS. 10,000 – RS. 14,999
HONOR
PARAMETERS
HTC
INFOCUS
LAVA
Honor 5C
Honor 5X
Honor 6X
Desire 630
Epic 1
Snap 4
V5
Display (inches/res)
5.2/ 1920 x 1080
5.5/ 1080 x 1920
5.5/1080X1920
5.0/ 1280 x 720
5.5/1920x1080
5.2/720x1280
5.5/720x1280
Dimension (mm)
147.1 x 73.8 x 8.3
151.3 x 76.3 x 8.15
150.9X76.2X8.2
146.9 x 70.9 x 8.3
153x76x8.4
147.1 x 73.8 x 8.3
151.9 x 94.7 x 8.3
Weight (grams)
156
158
162
140
162
153
Processor/RAM
Kirin 650/ 2GB
QS 616 /2GB
Kirin 655
QS 400/2GB
Decca-core/3GB
Octa-core/4GB
Quad core/3GB
Operating system
Android 6.0
Android 5.1.1
Android 6.0
Android 6.0
Android 6.0
Android 7.0
Android 5.1
Storage/Expandable
16GB/128GB
16GB/128GB
32GB/64GB
16GB/2TB
32GB/128GB
64GB/128GB
16GB/32GB
13MP/8MP
13MP/5MP
12 and 2MP/8MP
13MP/5MP
16MP/8MP
13MP/8MP
13MP/8MP
3,000
3,000
3,340
2,200
3,000
3,000
3,000
2G/3G/4G
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Dual SIM
Yes
Yes
Yes
Yes
Yes
Yes
Yes/Yes
Yes/No
Yes/-
Yes/No
Yes/No
Yes/Yes
Yes/Yes
Yes
June, 2016
January, 2016
Jnauray 2017
February, 2016
November,2016
September, 2017
January, 2016
10,999
12,999
11,999
10,890
12,999
11,590
11,299
Model
Rear/Front Camera Battery (mAh)
Music Player/FM Launch Price Rs.
RS. 10,000 – RS. 14,999
RS. 10,000 – RS. 14,999
MODELS
RS. 10,000 – RS. 14,999
LENOVO
PARAMETERS
Phab 2
Vibe K4 Note
Vibe S1
Phab Plus
Vibe K5 Note
Phab 2 Plus
K8 Note
Display (inches/res)
6.4/1920x1080
5.5/1080x1920
5.0/1080x1920
6.8/1080 x 1920
5.5/1920x1080
6.4/1920x1080
5.5/1080 x 1920
Dimension (mm)
175x89.5x6.89
186.6 x 96.6 x 7.6
152x75.7x8.49
174x88x5.5
154.5 x 75.9 x 8.5
Weight (grams)
225
158
132
229
165
218
180
Processor/RAM
MTK8735/3GB
MT 6753/3GB
MT6752/3GB
QS 615 /2GB
Helio P10/4GB
MT/3GB
MT Decacore/3GB/4GB
Operating system
Android 6.0
Android 5.1.
Android 5.0
Android 5.0
Android 6.0
Android 6.0
Android 7.1.1
Storage/Expandable
32GB/128GB
16GB/128GB
32GB/128GB
32GB/64GB
32GB/128GB
32GB/128GB
32GB/64GB/256GB
13MP/5MP
13MP/5MP
13MP/8 MP + 2 MP
13MP/5MP
13MP.8MP
13MP,13MP/8MP
13+5MP/13MP
4,050
3,300
2,420
3,500
3,500
4,050
4,000
2G/3G/4G
Yes/Yes/yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Dual SIM
Yes
Yes/Yes
Yes
Yes
Yes
Yes
Yes
Yes/Yes
Yes
Yes/Yes
Yes/-
Yes/Yes
Yes/Yes
Yes
December,2016
January, 2016
November, 2015
October, 2015
Jaunuary,2016
November,2016
August, 2017
11,999
11,999
12,999
14,999
13,499
14,999
12,999
Model
Rear/Front Camera Battery (mAh)
Music Player/FM Launch Price Rs.
www.mymobileindia.com
153.67 X 76.45 X 9.14 143.3 x 70.8 x 7.8
JUNE 2019 I 95
MYGUIDE RS. 10,000 – RS. 14,999
RS. 10,000 – RS. 14,999
MODELS
RS. 10,000 – RS. 14,999
PARAMETERS
LYF
LG
MICROMAX
MOTOROLA
F1
K 10
X Screen
G4 Stylus
Canvas 6
Canvas 6 Pro
Moto G Turbo Edition
Display (inches/res)
5.5/1920x1080
5.3/ 1280 x 720
4.93/ 1280x720
5.7/ 720 x 1280
5.5/1920 x 1080
5.5/1920 x 1080
5.0/720 x 1280
Dimension (mm)
155.5x77.6x7.9
146.6x74.8x8.8
142.6 x 71.8 x 7.1
154.4 x 79.2 x 9.4
-
-
142.1 x 72.4 x 11.6
Weight (grams)
153
140
120
163
-
-
155
Processor/RAM
QS 617/3GB
QS 410/2GB
QS 410/2GB
QS 400 /1GB
MT6753/3GB
Helio x10/4GB
QS 615 /2GB
Operating system
Android 6.0
Android 5.0
Android 6.0
Android 5.0
Android 5.1
Android 5.1
Android 5.1.1
Storage/Expandable
32GB/128GB
16GB/32GB
16GB/128GB
16GB/32GB
32GB/128GB
Yes/Yes
16GB/32GB
16MP/8MP
13MP/5MP
13MP/8MP
13MP/5MP
13MP/8MP
13MP/5MP
13MP/5MP
3,200
2,300
2,300
3,000
3,000
3,000
2,470
2G/3G/4G
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Dual SIM
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes/Yes
Yes/Yes
Yes/Yes
Yes/-
Yes/Yes
Yes/Yes
Yes/No
October,2016
January, 2016
July, 2016
May, 2015
May, 2016
May, 2016
2,015
13,099
12,999
12,990
13,869
10,999
10,999
10,999
Model
Rear/Front Camera Battery (mAh)
Music Player/FM Launch Price Rs.
RS. 10,000 – RS. 14,999
RS. 10,000 – RS. 14,999
MODELS
RS. 10,000 – RS. 14,999
MOTOROLA
PARAMETERS
NOKIA
NUBIA
Moto G4
Moto G4 Plus
G5 Plus
Nokia 5
Nokia 6
Z11 Mini
N1
5.5/ 1920 x 1080
5.5/ 1920X1080
5.2/1980X1080
5.2/ 720x1280
5.5/1920X1080
5/1920x1080
5.5/1920x1080
Dimension (mm)
153 x 76.6 x 7.9
153X76.6X9.8
153X76X9.6
149.7 x 72.5 x 8.05
154 x 75.8 x 7.85
141.4x70x8
150.9x79x8.9
Weight (grams)
155
155
155
NA
NA
138
190
Processor/RAM
QS 617/2GB
QS 617/2GB,3GB
QS 625 Octa-core
QS 430
QS 430
QS/3GB
MTK P10/3GB
Operating system
Android 6.0.1
Android 6.1
Android 7.0
Android 7.1.1
Android 7.1.1
Android 5.1
Android 6.0
Storage/Expandable
16GB/128GB
16GB, 32GB/128GB
16GB/32GB
2GB/16GB
3BG/32GB
32GB/200GB
32GB/128GB
13MP/5MP
16MP/5MP
12MP/5MP
13MP/8MP
8MP/16MP
16MP/8MP
13MP/13MP
3,000
3,000
3,000
3,000
3,000
2,800
5,000
2G/3G/4G
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/yes
Yes/Yes/yes
Dual SIM
Yes
Yes
Yes
No
No
yes
yes
Yes/No
Yes
Yes
Yes
Yes
Yes/Yes
Yes/Yes
May, 2016
May,2016
March, 2017
July, 2017
July, 2017
October,2016
December,2016
10,499
13,499/ 14,999
12,999
12,499
14,299
12,999
11,999
Model Display (inches/res)
Rear/Front Camera Battery (mAh)
Music Player/FM Launch Price Rs.
96 I JUNE 2019
MYMOBILE
MYGUIDE RS. 10,000 – RS. 14,999
RS. 10,000 – RS. 14,999
MODELS
RS. 10,000 – RS. 14,999
NUU
PARAMETERS
PANASONIC
SAMSUNG
X5
Eluga Note
Eluga Arc
Eluga Pulse X
Eluga A3/A3 Pro
Galaxy On7
Galaxy J5
5.5/1920 x 1080
5.5/ 1920 x 1080
4.7/720x1280
5.5/1280X720
5.2/720 x 1280
5.5/1280 x 720
5.0/1280 x 720
Dimension (mm)
153x76.5x7.8
146.00x74.50x8.10
139 x 67 x 8.10
139 x 67 x 8.10
148.7 x 72.4 x 9.1
77.5x151.8x8.2
142.1 x 71.8 x 7.9
Weight (grams)
170
142
130
152
161
171
146
Processor/RAM
1.5GHz Octa Core
Octa Core/3GB
QS 410/2GB
Quad-core/3GB
Quad-core/3GB
Quad-core/1.5GB
Quad-core/1.5GB
Android 7.0
Android 6.0
Android 5.1
Android 6.0
Android 7.0
Android 5.1
Android 5.1
3GB/32GB/128 GB
32GB/32GB
16GB/32GB
16GB/128GB
16GB/32GB/128GB
8GB/128GB
8GB/128GB
13MP/5MP
16MP/5MP
8MP/5MP
13MP/5MP
13MP/8MP
13MP/5MP
13MP/5MP
2,950
3,000
1,800
3,000
4,000
3,000
2,600
2G/3G/4G
Yes/Yes/yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Dual SIM
yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes/Yes
Yes/Yes
Yes/Yes
Yes
Yes
Yes/Yes
Yes/Yes
August,2017
July, 2016
April,2016
March, 2017
August, 2017
October, 2015
June, 2015
12,100
10,290
10,190
10,990
11,290/12,790
10,990
10,390
Model Display (inches/res)
Operating system Storage/Expandable Rear/Front Camera Battery (mAh)
Music Player/FM Launch Price Rs.
RS. 10,000 – RS. 14,999
RS. 10,000 – RS. 14,999
MODELS
RS. 10,000 – RS. 14,999
SAMSUNG
PARAMETERS
XIAOMI
Galaxy J Max
Galaxy J5 (2016)
Galaxy J7
J5 Prime
Galaxy On7 Pro
Mi 4i
Mi Max
7.0/ 1280 x 800
5.2/1280x720
5.5/720 x 1280
5/1080x720
5.5/1280 x 720
5.0/1080 x 1920
6.44/1920x1080
Dimension (mm)
186.9 x 108.8 x 8.7
145.7 x 72.3 x 8.1
152.2 x 78.6 x 7.5
142.8x69.5x8.1
151.8 x 77.5 x 8.2
138.1 x 69.6 x 7.8
173.1x88.3x7.5
Weight (grams)
NA
158
171
143
171
130
203
Processor/RAM
Quad core/1.5GB
QS 410/2GB
Octa Core/1.5GB
Quad-core/2GB
Quad core/ 2GB
QS 615/2GB
QS 650,652/3GB,4GB
Operating system
Android 5.1
Android 6.0
Android 5.1
Android 6.0
Android 6.0
Android 5.0
Android 6.0
Storage/Expandable
8GB/200GB
16GB/128GB
16GB/128GB
16GB/256GB
16GB/128GB
16GB,32GB/No
32GB,128GB/128GB
8MP/2MP
13MP/5MP
13MP/5MP
13MP/5MP
8MP/5MP
13MP/5MP
16MP/5MP
4,000
3,100
3,000
2,400
3,000
3,120
4,850
2G/3G/4G
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Dual SIM
Yes
Yes
Yes
No
Yes
Yes
Yes
Yes/No
Yes/Yes
Yes/Yes
Yes/Yes
Yes/No
Yes/Yes
Yes/Yes
July, 2016
May, 2016
2,015
September,2016
July, 2016
April, 2015
June,2016
11,400
13,990
11,890
12,990
10,900
11,999/ 14,999
10,999
Model Display (inches/res)
Rear/Front Camera Battery (mAh)
Music Player/FM Launch Price Rs.
www.mymobileindia.com
JUNE 2019 I 97
MYGUIDE RS. 10,000 – RS. 14,999
RS. 10,000 – RS. 14,999
MODELS
RS. 10,000 – RS. 14,999
XIAOMI
PARAMETERS
VIVO
YU
Redmi Note 5 Pro
Redmi Note 7 Pro
Y55L
Y55S
Yureka Plus (YU5510A,YU5510 )
Display (inches/res)
5.9/1080x2160
6.3/1080x2340
5.2/1280x720
5.2/1280x720
5.5/1080x1920
5.5/(1080X1920)
6.0/1080 x 1920
Dimension (mm)
158.6x75.4x8.1
159.2x75.2x8.1
147.9x72.9x7.5
147.9x72.9x7.5
155 x 78 x 9
153.3X75.4X8.5
-
Weight (grams)
180
186
142
142
154
172
-
Processor/RAM
QS636/4GB
QS675/6GB
QS 430/2GB
QS 425/3GB
QS 615/2GB
MT Helio P10/4GB
MTK6753T/3GB
Operating system
Android 7.1.2
Android 9.0
Android 6.0
Android 6.0
Android 4.4.4
Androis 5.1.1
Android 5.1.1
Storage/Expandable
64GB/256GB
64GB/128GB
16GB/128GB
16GB/256GB
16GB/32GB
32GB/128GB
16GB/Yes
8MP/5MP
13MP/5MP
13MP/5MP
13MP/5MP
13MP/8MP
Model
Rear/Front Camera
12MP+5MP/20MP 48MP+5MP/13MP
Yunicorn
Yureka Note
4,000
4,000
2,650
2,730
2,500
4,000
4,000
2G/3G/4G
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
yes/yes/yes
Yes/Yes/Yes
Dual SIM
Yes
Yes
Yes
Yes
Yes
yes
Yes
Yes/yes
Yes/yes
Yes/yes
Yes
Yes/Yes
yes
Yes/Yes
February, 2018
March, 2019
October,2016
March, 2017
July, 2015
May,2016
April, 2016
13,999
14,999
11,980
12,490
8,999
12,999
13,499
Battery (mAh)
Music Player/FM Launch Price Rs.
RS. 10,000 – RS. 14,999
MODELS
RS. 15,000 – RS. 19,999
ZOPO
PARAMETERS
ASUS
CREO
ZP350
ZP370
Hero 1
Z1
Zenfone 2 Laser ZE601KL
Display (inches/res)
5.0 / 1280 x 720
5.5/ 1280 x 720
5.0/1280 x 720
5.5/1920 x 1080
6.0/ 1080 x 1920
5.5/1920x1080
5.5/ 1440x2560
Dimension (mm)
145.9 x 71.4 x 8.5
153.8 x 77.1 x 9
146.1 x 70.6 x 8.65
155.7 x 77.3 x 8.9
164.6 x 84 x 10.6
151.4x76.24x8.3
155.4 x 76.1 x 8.7
Weight (grams)
137
167
136
175
190
175
190
Processor/RAM
Quad-core/1GB
Ouad-core/1GB
Quad-core/2GB
QS 801/3GB
QS 616/3GB
QS 430/3GB
Helio X10 /3GB
Operating system
Android 5.1
Android 5.1
Android 5.1
Android 5.1.1
Android 5.0
Android 6.0
Android 5.1.1
Storage/Expandable
8GB/64GB
8GB/64GB
16 GB/64 GB
64GB/No
32GB/128GB
32GB/128GB
32GB/-
8.0MP/2.0MP
8.0MP/2.0MP
13.2 MP/5.0MP
13MP/8MP
13MP/5MP
16MP/8MP
21MP/8MP
2,100
3,000
2,500
4,100
3,000
4,100
3,100
2G/3G/4G
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Dual SIM
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes/Yes
Yes/Yes
Yes/Yes
Yes/-
Yes/No
Yes/No
Yes/Yes
Model
Rear/Front Camera Battery (mAh)
Music Player/FM Launch Price Rs.
98 I JUNE 2019
ZENFONE 3 MAX(ZC553KL)
Mark 1
NA
NA
NA
May, 2016
December, 2015
November,2016
April,2016
10,000
11,000
14,500
13,499
16,499
17,999
19,999
MYMOBILE
MYGUIDE RS. 15,000 – RS. 19,999
RS. 15,000 – RS. 19,999
MODELS
RS. 15,000 – RS. 19,999
GIONEE
PARAMETERS
GIGIL
HTC
HUAWEI
Model
Marathon M5
S11 Lite
K1
S8
Desire 828
Desire 825
P20 Lite
Display (inches/res)
5.5/ 720 x 1280
5.7/720x1440
5.2-inch
5.99-inch
5.5/720 x 1280
5.5/ 1280 x 720
5.8/1080x2280
Dimension (mm)
152 x 76 x 8.6
153.8 x 72.6 x 7.9
74.9x146x9.5
75x158x9.2
157.9 x 77.8 x 7.89
156.9 x 76.9 x 7.4
148.6 x 71.2 x 7.4
Weight (grams)
211
141
NA
NA
148
155
145
Processor/RAM
MT6735/3GB
QS8937/3GB
1.5GHz Octa core
1.5GHz Octa core
MT6753/1.5GB
QS 400/2GB
Kirin 659/4GB
Android 5.1
Android 7.1
Android 9.0
Android 9.0
Android 5.1
Android 6.0
Android 8.0
32GB/128GB
32GB/256GB
4GB/64GB/128GB
4GB/64GB/128GB
16GB/2TB
16GB/2TB
32GB/64GB/128GB
13MP/5MP
13+2MP/16MP
16MP+5MP/5MP
16MP/5MP
13MP/5MP
13MP/5MP
16+2MP/24MP
6,020
3,030
4,040
6,000
2,800
2,700
3,000
2G/3G/4G
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/No
Yes/Yes/Yes
Yes/Yes/Yes
Dual SIM
Yes
Yes
Yes
Yes
Yes
Yes
No
Yes/Yes
Yes/Yes
Yes/Yes
Yes/Yes
Yes/Yes
Yes/No
Yes/Yes
November,2015
May, 2018
March, 2019
March, 2019
November, 2015
February, 2016
April, 2018
17,500
15,000
17,531
18,412
15,300
15,501
19,999
Operating system Storage/Expandable Rear/Front Camera Battery (mAh)
Music Player/FM Launch Price Rs.
RS. 15,000 – RS. 19,999
RS. 15,000 – RS. 19,999
MODELS
RS. 15,000 – RS. 19,999
LENOVO
PARAMETERS
LYF
MOTOROLA
Vibe P1
Vibe Shot
Vibe X3
Z2 Plus
Earth 1
Earth 2
Moto X Play
5.5/1080x1920
5.0/1080 x 1920
5.5/1080x1920
5/1920x1080
5.5/1080x1920
5/1920x1080
5.5/1080 x 1920
Dimension (mm)
152.9 x 75.6 x 9.9
142.7 x 70 x 7.6
154 x 76.5 x 9.3
140.2x60x6.2
154 x 76.6 x 7.25
142x76x7.9
148 x 75 x 10.9
Weight (grams)
187
145
175
150
162.5.
140
169
Processor/RAM
QS615 /2GB
QS 615/3GB
QS 808 /3GB
QS 820/3GB,4GB
QS 615/3GB
QS 615/3GB
QS615 /2GB
Operating system
Android 5.1
Android 5.1
Android 5.1
Android 6.0
Android 5.1.1
Android 5.1
Android 5.1.1
Storage/Expandable
32GB/128GB
32GB/128GB
32GB/128GB
32GB,64GB/128GB
32GB/32GB
32GB/64GB
16GB,32GB/128GB
13MP/5MP
16MP/8MP
21MP/8MP
13MP/8MP
13MP + 2MP/5MP
13MP/13MP
21MP/5MP
5,000
3,000
3,500
3,500
3,500
2500
3,630
2G/3G/4G
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Dual SIM
Yes
Yes
Yes
Yes
Yes
Yes
No
Yes/Yes
Yes/Yes
Yes/-
Yes/Yes
Yes/Yes
Yes/Yes
Yes/No
October, 2015
June, 2015
December, 2015
September,2016
January, 2016
15,499
18,500
19,999
19,999
19,499
Model Display (inches/res)
Rear/Front Camera Battery (mAh)
Music Player/FM Launch Price Rs.
www.mymobileindia.com
Sept, 2015 19,999
15,999
JUNE 2019 I 99
MYGUIDE RS. 15,000 – RS. 19,999
RS. 15,000 – RS. 19,999
MODELS
RS. 15,000 – RS. 19,999
MOTOROLA
OPPO
One Power
F1 S
Galaxy J7 (2016)
Galaxy On8
On Nxt
J7 Prime
J7 Max
6.2/1080x2246
5.5/1280x720
5.5/1280x720
5.5/1920x1080
5.5/1920x1080
5.5/1920x1080
5.7/1920x1080
Dimension (mm)
156x76x8.4
154 x 76 x 7.38
76 x 151 x 7.8
151.7x76x7.8
151.7x75x8
151.7x75x8
151.7x75x8.1
Weight (grams)
205
160
169
169
167
167
167
PARAMETERS
Model Display (inches/res)
SAMSUNG
Processor/RAM
QS636/3GB
MTK 6750/3GB
Exynos 7870/2GB
Octa-core/3GB
Octa-core/3GB
Octa-core/3GB
OCTA-CORE MEDIATEK
Operating system
Android 8.1
Android 5.1.1
Android 6.0
Android 6.0
Android 6.0
Android 6.0
Android 7.0
Storage/Expandable
32GB/64GB/256GB
32GB/128GB
16GB/128GB
16GB/128GB
32GB/256GB
16MP/256GB
4GB/32GB
Rear/Front Camera
16MP+5MP/12MP
13MP/16MP
13MP/5MP
13MP/5MP
13MP/8MP
13MP/8MP
13MP/13MP
5,000
3,075
3,300
3,300
3,300
3,300
3,300
2G/3G/4G
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Dual SIM
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes/Yes
Yes/No
Yes/Yes
Yes/yes
Yes/Yes
Yes/Yes
Yes/Yes
October, 2018
August, 2016
May, 2016
September,2016
October,2016
September,2016
July, 2017
15,269
15,001
15,780
15,620
15,000
16,900
15,001
Battery (mAh)
Music Player/FM Launch Price Rs.
RS. 15,000 – RS. 19,999
RS. 20,000 – RS. 29,999
MODELS
RS. 15,000 – RS. 19,999
VIVO
PARAMETERS
XIAOMI
ZOPO
APPLE
ASUS
V3
V5
MIMax 2
ZOPO SPEED 7 PLUS
iPhone 5S
Zenfone 3
Zenfone 3 Ultra
5.0/1280×720
5.5/1280x720
6.44/1080 x 1920
5.5/ 1920 x 1080
4.0/640 x 1136
5.2,5.5/(1920x1080)
6.8/(1920x1080)
Dimension (mm)
143.6 x 71 x 7.5
153.8x75.5x7.55
174.1 x 88.7 x 7.6
153.6 x 76.5 x 8.8
Weight (grams)
138
154
211
164
112
144
233
Processor/RAM
QS 616/3GB
octa-core/4GB
QS 625/4GB
Octa-core /3GB
Dual-core/1GB
QS 625/3GB,4GB
QS 652/4GB
Operating system
Android 5.1
Android 6.0
Android 7.1.1
Android 5.1
iOS 9.2.1
Android 6.0
Android 6.0
Storage/Expandable
32GB/128GB
32GB/128GB
64/128GB
16 GB/64 GB
16GB,32GB,64GB/No
32GB,64GB/2TB
64GB/128GB
13MP/8MP
13MP/20MP
12/5MP
13 MP/5.0MP
8MP/1.2MP
16MP/8MP
23MP/8MP
2,550
3,000
5,300
3,000
1,560
1
4,600
2G/3G/4G
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Dual SIM
Yes
Yes
Yes
Yes
No
Yes
Yes
Yes/-
Yes/Yes
Yes/Yes
Yes/Yes
Yes/No
Yes
Yes
May, 2016
November,2016
August, 2017
NA
September, 2013
August,2016
August, 2016
15,450
15,990
15,230
15,199
20,280 onwards
21,999/ 27,999
29,999
Model Display (inches/res)
Rear/Front Camera Battery (mAh)
Music Player/FM Launch Price Rs.
100 I JUNE 2019
123.8 x 58.6 x 7.6 146.87 x 73.98 x 7.69 186.4 x 93.9 x 6.8
MYMOBILE
MYGUIDE RS. 20,000 – RS. 29,999
RS. 20,000 – RS. 29,999
MODELS
RS. 20,000 – RS. 29,999
BLACKBERRY
COOLPAD
DTEK 50
Max
M5 Plus
S6 Pro
Honor 8
Honor 7
X9
5.2/1920x1080
5.5/1920x1080
6.0/1920 x 1080
5.5/1920x1080
5.2/1920x1080
5.2/1080 x 1920
5.5/ 1080 x 1920
Dimension (mm)
147x72.5x7.4
152x75.5x7.6
-
153x75.3x7.6
145.5x71x7.45
143.2 x 71.9 x 8.5
153.9 x 75.9 x 7.99
Weight (grams)
135
170
210.8g
170
153
157
170
Processor/RAM
QS 617/3GB
QS 617/4GB
Octa Core/3GB
octa-core/4GB
Kirin 950/4GB
HS Kirin 935/3GB
MT H X10/ 3GB
Operating system
Android 6.0
Android 5.1
Android 5.1
Android 6.0
Android 6.0
Android 5.0
Android 6.0
Storage/Expandable
16GB/2TB
64GB/128GB
64GB/128GB
64GB/256GB
32GB/128GB
16GB/128GB
32GB/2TB
Rear/Front Camera
13MP/8MP
13MP/5MP
13MP/5MP
13MP/8MP
12MP,12MP/8MP
20MP/8MP
13MP/5MP
3000
2,800
5,020
3,130
2,900
3,100
3,000
2G/3G/4G
Yes/Yes/Yes
yes/yes/yes
Yes/Yes/Yes
Yes/Yes/yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Dual SIM
No
yes
Yes
Yes
No
Yes
Yes
Yes/Yes
yes
Yes/Yes
Yes/Yes
Yes/No
Yes/Yes
Yes/No
November,2016
May, 2016
May, 2016
October,2016
October, 2016
July, 2015
May, 2016
21,000
24,999
27,000
21,130
29,000
22,999
25,990
PARAMETERS
Model Display (inches/res)
Battery (mAh)
Music Player/FM Launch Price Rs.
GIONEE
HONOR
RS. 20,000 – RS. 29,999
RS. 20,000 – RS. 29,999
MODELS
RS. 20,000 – RS. 29,999
HTC
HTC
PARAMETERS
LG
MOTOROLA
Model
Desire 10 Pro
Stylus 2
Stylus 2 Plus
Nexus 5X
Moto Z Play
X4
Z 2 Play
Display (inches/res)
5.5/1920x1080
5.7/1280X720
5.7/ 1920 x 1080
5.2/ 1080 x 1920
5.5/1920x1080
5.2/1080x1920
5.5/1920X1080
Dimension (mm)
156.5x76x7.86
155 x 79.6 x 7.4
155 X 79.6 X 7.4
147 x 72.6 x 7.9
156.4x76.4x6.99
148.4x73.4x8
156.2X76.2X5.99
Weight (grams)
165
145
146
136
165
163
145
Processor/RAM
Helio P10/4GB
Quad Core /2GB
Octa Core/3GB
QS 808/2GB
QS 625/3GB
QS630/3GB
QS 626/4GB
Android 6.0
Android 6.0
Android 6.0
Android 6.0
Android 6.0
Android 7.1
Android 7.1.1
64GB/2TB
16GB/2TB
32GB/2TB
16GB,32GB/No
32GB/2TB
32GB/64GB/256GB
64GB/2TB
20MP/13MP
13MP/8MP
16MP/8MP
12.3MP/5MP
16MP/5MP
12+8MP/16MP
12MP/5MP
3000
3,000
3,000
2,700
3,510
3,000
3,000
2G/3G/4G
Yes/Yes/yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Dual SIM
Yes
Yes
Yes
No
Yes
Yes
Yes
Yes/Yes
Yes
Yes/Yes
Yes/No
Yes/Yes
Yes/Yes
Yes/Yes
November,2016
May,2016
July, 2016
October, 2015
October,2016
October, 2017
July, 2017
26,490
20,500
24,000
24,490/30,645
20,490
20,990
24,999
Operating system Storage/Expandable Rear/Front Camera Battery (mAh)
Music Player/FM Launch Price Rs.
www.mymobileindia.com
JUNE 2019 I 101
MYGUIDE RS. 20,000 – RS. 29,999
RS. 20,000 – RS. 29,999
MODELS
RS. 20,000 – RS. 29,999
PARAMETERS
NOKIA
ONEPLUS
8.1
2
3T
OnePlus 5
5T
6
6.18/1080x2280
5.5/1080p
5.5/1920x1080
5.5/1080 x 1920
6.01/1080x2160
6.28/1080x2280
6.67/1440 x 3120
Dimension (mm)
154.8x75.8x8
151.8x74.9x9.85
152.7x74.5x7.35
154.2 x 74.1 x 7.3
156.1x75x7.3
155.7x75.4x7.8
162.6x75.9x8.8
Weight (grams)
180
175
158
153
162
177
206
QS 821/6GB
QS 835/8GB
QS835/6GB
QS845/6GB
QS855/6GB
Android 8.1
Android 9.0
Model Display (inches/res)
Processor/RAM
Snapdragon 710/4GB QS 810/3GB&4GB
7 Pro
NEW
Operating system
Android 9.0
Android 5.1
Android 6.0
Android 7.1.1
Android 7.1.1
Storage/Expandable
6GB/128GB
64GB
64GB
64GB
64GB/128GB
12MP+13MP/20MP
13MP/5MP
16MP/16MP
16MP/16MP
16+20MP/16MP
16+20MP/16MP
48MP+16MP+8MP/16MP
3,500
3,300
3400
3,300
3300
3300
4,000
2G/3G/4G
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Dual SIM
No
Yes
No
Yes
Yes
Yes
Yes
Yes/No
Yes/No
Yes/Yes
Yes/Yes
Yes/No
Yes/No
Yes/No
December, 2018
July, 2015
December.2016
June, 2017
November, 2017
May, 2018
May, 2019
26,999
22,999
22,000
32,999
32,999
34,999
52,999
Rear/Front Camera Battery (mAh)
Music Player/FM Launch Price Rs.
RS. 20,000 – RS. 29,999
RS. 20,000 – RS. 29,999
MODELS
RS. 20,000 – RS. 29,999
64GB/128GB/256GB 8GB/12GB/128GB/256GB
PARAMETERS
Model
PANASONIC Eluga X1 Pro
SAMSUNG Galaxy A7 (2016) Galaxy A5/A7 (2017)
SMARTRON
SONY
J7 Pro
t phone
Xperia C4
Xperia XA
6.18/1080x2246
5.5/ 1080 x 1920
5.2/5.5/1080X1920
5.5/1920X1080
5.5/1920x1080
5.5/1080 x 1920
5.0/1280 x 720
Dimension (mm)
155x75.5x7.9
151.5 x 74.1 x 7.3
144.8 x 71 x 7.3/ 151.5X74.1X7.3
150.3 x 77.4 x 7.8
158.2x78.2x6.98
150.3 x 77.4 x 7.9
143.6 x 66.8 x 7.9
Weight (grams)
195
169
157/I86
157
149
147
137
QS 810/4GB
MT6752/2GB
MTK H P10/2GB
Display (inches/res)
MT6771/4GB
Octa Core/3GB
Octa Core/2GB/3GB
Octa core Exynos/3GB
Operating system
Android 8.1 (Oreo)
Android 5.1.1
Android 6.0
Android 7.0
Android 6.0
Android 5.0
Android 6.0
Storage/Expandable
6GB/64GB/128GB
16GB/128GB
32GB/256GB
64GB
64GB/128GB
16GB/200GB
16GB/200GB
Rear/Front Camera
16MP+5MP/16MP
13MP/5MP
16MP/16MP/16MP/ 16MP
13MP/13MP
13MP/4MP
13MP/5MP
13MP/5MP
3,000
3,300
3000/3600
3,600
3,000
2,600
2,300
2G/3G/4G
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Dual SIM
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes/Yes
Yes/Yes
Yes/Yes
Yes/Yes
Yes/yYes
Yes/Yes
Yes/No
October, 2018
December, 2015
March, 2017
July, 2017
July,2016
June, 2015
May, 2016
26,990
25,900
28,990/33,490
20,900
22,999
20,800
20,990
Processor/RAM
Battery (mAh)
Music Player/FM Launch Price Rs.
102 I JUNE 2019
MYMOBILE
MYGUIDE RS. 20,000 – RS. 29,999
RS. 20,000 – RS. 29,999
MODELS
RS. 20,000 – RS. 29,999
SONY
PARAMETERS
XIAOMI
VIVO
Xperia Z3+
Xperia C5 Ultra Dual
Mi 5
X5 Pro
V3 Max
VIVO V5 Plus
V7 Plus
Display (inches/res)
5.2/ 1080 x 1920
6.0/1080 x 1920
5.15/1080 x 1920
5.2/ 1080 x 1920
5.5/1080 x 1920
5.5/1080X1920
5.99/720x1440
Dimension (mm)
146.3 x 71.9 x 6.9
164.2 x 79.6 x 8.2
144.5 x 69.2 x 7.25
147.9 x 73.5 x 6.4
153.9x77.1x7.58
152.6 x 74 x 7.3
155.9x75.8x7.7
Weight (grams)
144
187
129
151
168
159
160
Processor/RAM
QS 810 /3GB
MTK6752/2GB
QS 820/3GB
QS 615/2GB
QS 652/4GB
QS 652/4GB
QS450/4GB
Operating system
Android 5.0
Android 5.1
Android 6.0
Android 5.0
Android 5.1
Android 6.0
Android 7.1.2
Storage/Expandable
32GB/128GB
16GB/200GB
32GB/No
16GB/128GB
32GB/128GB
64GB
64GB/256GB 16MP/24MP
Model
20.7MP/5MP
13MP/13MP
16MP/4MP
13MP/8MP
13MP/8MP
12MP and 8MP/ 16 MP
2,930
2,930
3,000
2,450
3,000
3,160
3,225
2G/3G/4G
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Dual SIM
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes/No
Yes/Yes
Yes/Yes
Yes/Yes
Yes/Yes
Yes/Yes
Yes/Yes
June, 2015
August, 2015
April, 2016
June, 2015
April, 2016
42,736
September, 2017
26,990
27,799
24,999
21,400
23,980
22,990
21,990
Rear/Front Camera Battery (mAh)
Music Player/FM Launch Price Rs.
RS. 30,000 AND ABOVE
RS. 30,000 AND ABOVE
MODELS
RS. 30,000 AND ABOVE
APPLE
PARAMETERS
iPhone 6
iPhone 6Plus
iPhone SE
iPhone 6S
iPhone 6S Plus
iPhone 7
iPhone 7 Plus
Display (inches/res)
4.7/750 x 1334
5.5/1080 x 1920
4.0/640 x 1136
4.7/750 x 1334
5.5/1080 x 1920
4.7/1334x750
5.5/1920x1080
Dimension (mm)
138.1 x 67 x 6.9
158.1 x 77.8 x 7.1
123.8 x 58.6 x 7.6
138.3 x 67.1 x 7.1
158.2 x 77.9 x 7.3
138.3x67.1x7.1
158.2x77.9x7.3
Weight (grams)
129
172
113
143
192
138
188
Processor/RAM
A8,M8/1GB
A8,M8/1GB
A9,M9/2GB
A9,M9/2GB
A9,M9/2GB
A10 Fusion, M10/2GB
A10Fusion, M10/3GB
iOS 9
iOS 9
iOS 9.3
iOS 9
iOS 9
iOS 10
iOS 10
16GB,64GB/No
16GB,64GB/No
16GB,64GB/No
8MP/1.2MP
8MP/1.2MP
12MP/1.2MP
12MP/5MP
12MP/5MP
12MP/7MP
12MP,12MP/7MP
1,810
2,915
1,614
1,715
2,750
1,960
2,900
2G/3G/4G
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/yes/Yes
Yes/Yes/Yes
Dual SIM
No
No
No
No
No
No
No
Yes/No
Yes/No
Yes/No
Yes/No
Yes/No
Yes/No
Yes/No
September,2014
September,2014
March, 2016
September,2015
September,2015
October,2016
0ctober,2016
23,999
24,999 onwards
24,000 onwards
39,990 onwards
48,998 onwards
45,775 omwards
59,999 onwards
Model
Operating system Storage/Expandable Rear/Front Camera Battery (mAh)
Music Player/FM Launch Price Rs.
www.mymobileindia.com
16GB,64GB,128GB/ No 16GB,64GB,128GB/ No 32GB/128GB/256GB 32GB/128GB/256GB
JUNE 2019 I 103
MYGUIDE RS. 30,000 AND ABOVE
RS. 30,000 AND ABOVE
MODELS
RS. 30,000 AND ABOVE
APPLE
PARAMETERS
ASUS
BLACKBERRY
8
8 Plus
iPhone XS
Zenfone 3 Deluxe
ZenFone AR
DTEK 60
KEYone
4.7/750 x 1334
5.5/1080x1920
5.8/1125 x 2436
5.7/(1920x1080)
5.7/1440x2560
5.5/2560x1440
4.5/1080 x 1620
Dimension (mm)
138.4 x 67.3 x 7.3
158.4 x 78.1 x 7.5
143.6x70.9x7.7
156.4x74.4x7.5
158.7 x 77.7 x 9
153.9x75.4x7
149.1 x 72.4 x 9.4
Weight (grams)
148
200
177
172
170
165
180
Processor/RAM
A11 Bionic
A11 Bionic
A12 Bionic
QS 820,821/6GB
QS 821/8GB
QS 820/4GB
QS625/3GB/4GB
iOS 11
iOS 11
iOS 12
Android 6.0
Android 7.0
Android 6.0
Android 7.1
256GB/128GB
64/256GB
32GB/2TB
32GB/64GB/256GB
Model Display (inches/res)
Operating system Storage/Expandable
2GB/64GB/256GB
3GB/64GB/256GB 4GB/64GB/256BG/512GB
12MP/7MP
12MP/12MP/7MP
12MP+12MP/7MP
23MP/8MP
23MP/8MP
21MP/8MP
12MP/8MP
1,821
2,691
2,658
3,000
3,300
2,610
3,505
2G/3G/4G
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Dual SIM
No
No
Yes
Yes
Yes
No
Yes
Yes/No
Yes/No
Yes/No
Yes
Yes
Yes/No
Yes/Yes
September, 2017
September, 2017
September, 2018
September,2016
August, 2017
November,2016
August, 2017
61,990
70,800
99,990
25,999
49,990
29,999
39,990
Rear/Front Camera Battery (mAh)
Music Player/FM Launch Price Rs.
RS. 30,000 AND ABOVE
RS. 30,000 AND ABOVE
MODELS
RS. 30,000 AND ABOVE
PARAMETERS
HUAWEI
Pixel 2
Pixel 2 XL
Pixel 3
Pixel 3 XL
5/1920x1080
6/1440X2880
5.5/1080x2160
6.3/1440x2960
Dimension (mm)
145.7x69.7x7.8
157.9x76.7x7.9
145.6x68.2x7.9
Weight (grams)
143
175
Processor/RAM
QS835/4GB
Operating system
Model
Pixel 3a
P20 Pro
Mate 20 Pro
5.6/1080x2240
6.1/1080x2240
6.39/1440x3120
158x76.7x7.9
151.3x70.1x8.2
155 x 73.9 x 7.8
157.8x72.3x8.6
148
184
147
180
189
QS835/4GB
QS835/4GB
QS835/4GB
QS670/4GB
Kirin 970/6GB
Kirin 980/6GB
Android 8.0
Android 8.0
Android 9.0
Android 9.0
Android 9.0
Android 8.1
Android 9.0
Storage/Expandable
64GB/128GB
64GB/128GB
64GB/128GB
64GB/128GB
64GB
32GB/128GB
8GB/128GB/256GB
Rear/Front Camera
12.2MP/8MP
12.2MP/8MP
2,700
2,700
2,915
2,915
3,000
4,000
4,200
2G/3G/4G
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Dual SIM
No
No
Yes
Yes
Yes
No
No
Yes/No
Yes/No
Yes/No
Yes/No
Yes/No
Yes/No
Yes/No
October, 2017
October, 2017
November, 2018
November, 2018
April, 2019
April, 2018
November, 2018
43,880
65,000
68,550
83,000
39,999
64,990
69,999
Display (inches/res)
Battery (mAh)
Music Player/FM Launch Price Rs.
104 I JUNE 2019
12.2MP/8MP+8MP 12.2MP/8MP+8MP
NEW
12.2MP/8MP
40+20+8MP/24MP 40+20+8MP/24MP
MYMOBILE
MYGUIDE RS. 30,000 AND ABOVE
RS. 30,000 AND ABOVE
MODELS
RS. 30,000 AND ABOVE
PARAMETERS
HUAWEI
LG
MOTOROLA
OPPO
P30 Pro
G4 Dual SIM
G5
V20
Moto X Force
Moto Z
Find X
6.47/1080x2340
5.5/1440 x 2560
5.3/ 2560x1440
5.7/2560x1440
5.4/1440 x 2560
5.5/2560x1440
6.42/1080X2340
Dimension (mm)
158x73.4x8.4
148.9 x 76.1 x 8.9
149.4x73.9x7.3
159.5x77.9x7.6
149.8 x 78 x 9.2
153.3x75.3x5.19
156.7x74.2x 9.4
Weight (grams)
192
155
159
174
169
136
186
Processor/RAM
Kirin 980/8GB
QS 808 /3GB
QS 820/4GB
QS 820/4GB
QS 810 /3GB
QS 820/4GB
QS845/8GB
Android 9.0 (Pie)
Android 5.1
Android 6.0
Android 7.0
Android 5.1.1
Android 6.0
Android 8.1
128GB/256GB/512GB
32GB/2TB
32GB/100GB
64GB/2TB
32GB,64GB/2TB
64GB/2TB
128GB/256GB
40MP+20MP+8MP/ 32MP
16MP/8MP
16MP/8MP
16MP,8MP/5MP
21MP/5MP
13MP/5MP
16MP+20MP/25MP
4,200
3,000
2,800
3,200
3,760
2,600
3,730
2G/3G/4G
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Dual SIM
Yes
Yes
Yes
Yes
No
Yes
Yes
Yes/No
Yes/No
Yes/No
Yes/No
Yes/Yes
Yes/No
Yes/No
April, 2019
May, 2015
April,2016
December,2016
November, 2015
October,2016
July, 2017
71,999
34,800
25,999 onwards
54,999
25,990
39,999
59,990
Model Display (inches/res)
Operating system Storage/Expandable Rear/Front Camera Battery (mAh)
Music Player/FM Launch Price Rs.
RS. 30,000 AND ABOVE
RS. 30,000 AND ABOVE
MODELS
RS. 30,000 AND ABOVE
SAMSUNG
PARAMETERS
Galaxy S6
Galaxy S6 Edge
Galaxy A9 Pro
Galaxy Note 5
Display (inches/res)
5.1/ 1440 x 2560
5.1/ 1440 x 2560
6/1920x1080
5.7/1440 x 2560
5.1/2560 X 1440
5.5/2560 X 1440
5.8/6.2/2960X1440
Dimension (mm)
143.4 x 70.5 x 6.8
142.1 x 70.1 x 7
161.7x80.9x7.9
153.2 x 76.1 x 7.6
69.6x142.4x7.9
72.6 x 150.9 x 7.7
148.9 x 68.1 x 8.0/159.5 x 73.4 x 8.1
Weight (grams)
138
132
210
171
152
157
155/173
Processor/RAM
Octa core /3GB
Octa core /3GB
octa-core/4GB
Quad core /4GB
Exynos 8890/4GB
Exynos 8890/4GB
Exynos 8896
Android 5.0.2
Android 5.0.2
Android 6.0
Android 5.1.1
Android 6.0
Android 6.0
Android 7.0
Storage/Expandable
32GB,/No
32GB/No
32GB/256GB
32GB/No
32GB/200GB
32GB/200GB
64/256GB
Rear/Front Camera
16MP/5MP
16MP/5MP
16MP/8MP
16MP/5MP
12MP/5MP
12MP/5MP
12MP/8MP
2,550
2,600
5,000
3,000
3,000
3,600
3000/3500
2G/3G/4G
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Dual SIM
No
No
Yes
No
Yes
Yes
No
Yes/No
Yes/No
Yes/Yes
Yes/No
Yes/-
Yes/-
Yes
March, 2015
April, 2015
September,2016
August, 2015
March, 2016
March, 2016
April, 2017
26,990
34,900
32,490
40,900/43,900
32,900
38,900
53,00/58,900
Model
Operating system
Battery (mAh)
Music Player/FM Launch Price Rs.
www.mymobileindia.com
Galaxy S7
Galaxy S7 Edge
Galaxy S8/Plus
JUNE 2019 I 105
MYGUIDE RS. 30,000 AND ABOVE
TABLETS
MODELS
RS. 30,000 AND ABOVE
PARAMETERS
SAMSUNG
SONY
VIVO
APPLE
Note 8
Xperia Z5 Dual
Xperia X
Xperia Z5 Premium
NEX
iPad Mini 2
iPad Mini 4
Display (inches/res)
6.3/1440 x 2960
5.2/1080 x 1920
5/1920x1080
5.5/ 2160 x 3840
6.59/1080x2316
7.9/1536 x 2048
7.9/1536 x 2048
Dimension (mm)
162.5 x 74.8 x 8.6
146 x 72 x 7.3
143 x 69 x 7.7
154.4 x 76 x 7.8
162x77x8
200 x 134.7 x 7.5
203.2 x 134.8 x 6.1
Weight (grams)
195
156.5g
152
181
199
331
298.8/304
Processor/RAM
Exynos 8895/6GB
QS 810/3GB
QS 650/ 3GB
QS 810/3GB
QS845/8GB
A7,M7/1GB
A8,M8/2GB
Android 7.1.1
Android 5.1
Android 6.0
Android 6.0
Android 8.1
iOS 8
iOS 9
64GB/128GB/256GB
32GB/200GB
64GB/ 200GB
32GB/200GB
8GB/128GB/256GB
16,32GB/No
16GB,64GB,128GB/No
12MP/12MP/8MP
23MP/5MP
23MP/13MP
23MP/5MP
12MP+5MP/8MP
5MP/1.2MP
8MP/1.2MP
3,300
2,900
2,620
3,430
4,000
23.8w
19.1W
2G/3G/4G
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/No
Yes/Yes/Yes
Dual SIM
Yes
Yes
Yes
Yes
Yes
No
No
Yes/No
Yes/-
Yes/-
Yes/Yes
Yes/Yes
Yes/No
Yes/No
September, 2017
November, 2015
July, 2016
November, 2015
July, 2018
November, 2015
Spetember, 2015
67,900
37,000
38,990
47,990
44,990
28,460 onwards
44,500
Model
Operating system Storage/Expandable Rear/Front Camera Battery (mAh)
Music Player/FM Launch Price Rs.
TABLETS
TABLETS
MODELS
TABLETS
APPLE
ASUS
MICROMAX
iPad Pro 9.7-inch iPad Pro 12.9-inch iPad Air 2 with Wi-Fi WiFi/ Wi-Fi + Cellular WiFi/ WiFi + Cellular
ZenPad 8
LapTab
Galaxy Tab S3 9.7
Tab A
PARAMETERS
Model
SAMSUNG
9.7/2048x1536
9.7/1536 x 2048
12.9/2732 x 2048
8.0/1280 x 800
10.1/1280X800
9.7/ 1536 x 2048
8/800 x 1280
Dimension (mm)
240 x 169.5 x 6.1
240 x 169.5 x 6.1
305.7 x 220.6 x 6.9
209 x 123 x 8.5
259.2 x 175.4 x 9.2
237.3 x 169 x 6
212.1 x 124.1 x 8.9
Weight (grams)
437
1
713/ 723
350
1.1kg
429
364
Processor/RAM
A8X,M8/1GB
A9X,M9/2GB
"A9X,M9 /4GB"
QS MSM8929/2GB
Intel 4 Gen/2GB
QS 820/3GB
QS425/2GB
iOS 9
iOS 9.3
iOS 9
Android 5.0
Windows 10
Android 7.0
Android 7.1
16GB, 64GB/No
32GB,128GB,256GB/ No
32GB/No
16GB/-
32GB/64GB
32GB/256GB
16GB/256GB
8MP/1.2MP
12MP/5MP
8MP/1.2MP
8MP/2MP
2MP/2MP
13MP/5MP
8MP/5MP
27.3W
27.9 W
38.5W
4,000
7,700
6,000
5,000
2G/3G/4G
-
Yes/Yes/Yes
-
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Yes/Yes/Yes
Dual SIM
No
No
No
No
No
No
No
Yes/No
Yes/No
Yes/No
Yes/No
Yes/No
Yes/No
Yes/No
October, 2014
March, 2016
November, 2015
July, 2015
2,015
June, 2017
October, 2017
38,000
49,900 Onwards/ 61,900 onwards
65,900 nwards/ 85,900 onwards
12,496
10,999
47,990
17,990
Display (inches/res)
Operating system Storage/Expandable Rear/Front Camera Battery (mAh)
Music Player/FM Launch Price Rs.
106 I JUNE 2019
MYMOBILE
India To Have 859 Million Smartphone Users In 2022
T
he number of smartphone
A large volume of consumption occurs on
users in the country is
smartphones, noted the joint study.
With a CAGR of 22.6% during the period of 2017–2022, the Indian video
expected to double to 859
Tablets are another promising device
OTT market is poised to outperform the
million by 2022 from 468
for the VoD industry. However, India has
global video OTT market, which is pegged
million users in 2017 growing at a
just about 5.3% penetration as of 2017,
to have a CAGR of 10.1% during the
compound annual growth rate (CAGR) of
and this is expected to go up to just about
same period. Also, by 2022, the Indian
12.9%, according to an Assocham-PwC
10% in 2022. The low penetration is
video OTT market will be amongst the top
joint study.
definitely a missed opportunity for players
10 markets globally with a market size of
as tablets offer fairly larger screens which
823 million USD (53,630 million INR),
As of 2017, the number of smartphones
highlighted the joint study. Low data tariffs and increasing smartphone penetration have ensured that consumers and their devices are always connected and on. Mobile devices are becoming the consumer’s preferred choice to consume content. This has made it crucial for content creators and distributors to tailor their content and
With lower than ever data tariffs and increasing smartphone penetration in the country, it is safe to assume that the VoD market will be a significant beneficiary of these developments. Internet consumption is clearly on the rise in India. The important factor for the VoD industry is the availability of devices that are compatible with online video viewing in the country stood at 468 million and
are better for consuming HD content as
likely to reach 859 million smartphones
compared to smartphones.
users by 2022. The non-smartphone
Television is the largest sub-segment
ownership in India will decrease from
within the entertainment and media
701 million in 2017 to 504 million in
industry and will continue to remain so in
2022 at a CAGR of 6.4% as more and
the near future. While the Indian television
more people opt for smartphones, noted
industry is set to grow from 13,314 million
the Assocham-PwC joint study on ‘Video
USD (8,66,181 million INR) in 2017 to
on Demand: Entertainment reimagined’.
22,003 million USD (14,33,137 million
With lower than ever data tariffs and
INR) in 2022 at a CAGR of 10.6%, the
increasing smartphone penetration in
global growth average is as low as 1.4%.
the country, it is safe to assume that
This proves that India will continue to
the VoD market will be a significant
ride on traditional forms of entertainment
beneficiary of these developments.
despite the disruption in the industry.
Internet consumption is clearly on the rise
Television is one of the most economical
in India. The important factor for the VoD
forms of content consumption, making it
industry is the availability of devices that
a popular source of entertainment for rural
are compatible with online video viewing.
India, noted the joint study.
www.mymobileindia.com
services for the mobile consumer. n team@mymobile.co.in
Trendz
Consumer insight
face to face
“Cadyce is a leader in Type-C products” Digital accessories brand Cadyce is a name to reckon with in manufacturing Type-C products, having a presence across the globe. My Mobile caught up with Gautam Shah, CEO and President, Cadyce, to discuss more about the company, its product line and the new age opportunities. Excerpts:
In a hyper-competitive market like India
demand is coming for the Cadyce products?
What are your outreach and investment
which is already dominated by a number
Apple channel, IT channel, mobile channel
plans for India? We plan to invest more
of domestic and international players,
and corporate houses are the areas where
aggressively in India by putting our sales
how’s the brand Cadyce positioned itself?
our maximum business is coming from.
team in all cities across the country. We also
We are positioned as a premium brand
plan to run big marketing campaigns, both
with a wide range of Type-C products
Which platform yields maximum revenue
like cables, adapters, multiport adapters,
for Cadyce- online or offline? Offline yields
hubs and docks, wireless charging pad,
maximum revenue for us.
Thunderbolt 3-equipped products etc.
online and offline, across the country. The emergence of Internet of Things (IoT) has opened a new avenue of growth for
We have a unique range with first brand
What’s your opinion about the government’s
many electronics and tech companies.
to have a Thunderbolt 3 license in the
‘Make in India’ program and how is
How is Cadyce leveraging this trend? Yes,
Indian market. Our products are designed
Cadyce contributing to it? ‘Make in India’
this is a good opportunity to focus on. We
and manufactured with high quality IC,
program is really good and workable
are studying the same. Right now we are
very good quality components, premium
provided we have infrastructure in
keeping watch for business in this new
aluminium casing. So, we are accepted
place. All raw material companies must
era.
everywhere in the world including all big
also exist in India, only then it will be easy
IT companies such as Microsoft , Intel
and really workable. There is a need to
Please tell us something about R&D and
, Bank of America, HSBC Bank, Apple
focus on basic things. More efforts are
innovation at Cadyce? We are focusing on
channel etc.
needed to be done so that it will be a great
Thunderbolt 3 range, computer cable lock
success.
range, wireless charging pad and docking
Since you offer a wide range of products,
range, as we feel they are the future. We
from cables and adapters to security
What is your approach to the “after sales
have launched and will be launching big
and surveillance, which among them is
service” which remains an issue for majority
range of products in these segments.
a dominant vertical for Cadyce? We are
of electronics companies? We are the first
among the few brands in the world that
company in India to give reverse shipment
What’s your advice to the people to do away
have a wide range of Type-C products. We
RMA support to our customer. Our
with counterfeit accessories available in the
are popular and among first few brands to
customers don’t need to waste a single
market? I always feel the customers must
launch the entire range of Type-C in the
rupee for RMA. We have been doing the
buy genuine products from the genuine
world.
same for the last five years and we are very
and authorized vendors. It will make their
much successful. All costs involved in the
life easy and happy. n team@mymobile.co.in
Which are the areas from where maximum
108 | june 2019
entire process are borne by us.
MYMOBILE
add-ons
F
ollowing the success of Flare speaker, Soundcore by
true to life performance.
Gadget Corner
Anker Soundcore Flare+ The Bluetooth speaker brings powerful 360-degree sound Price: INR 9,499 Anker has come up with its second edition- Flare+,
Wa t c h a H a l o o f L E D s
which brings powerful 360-degree sound, elevated to
phase, pulse and shine on
new levels by quad drivers, dual passive radiators and an
the control of the app, for a
intensified beat-driven light show. Flare+ delivers sound
completely immersive audio
in every corner of the room, by back to back full range
visual experience. Its ultra
drivers, two tweeters and dual bass radiators. Enjoy high
efficient 6,700mAh battery
frequencies with rich detail and clarity, smooth mids and
promises 20-hour playtime,
a low-end that pounds with electrifying power. To produce
close to an entire day, on a
breathtaking depth and clarity, the Flare+ utilizes the
single charge. Additionally,
exclusive Bass Up technology. This technology enhances
if the phone can’t keep up,
the music’s bass frequencies in real time, intensifying
charge it while you play via
sound via neodymium drivers.
the built-in USB port. Flare+ comes with IPX7 protection
You can double the sound by pairing two Flare+ to a single device. The Boost mode further synchronizes playback for twice the volume, while the Stereo mode separates left and right channels, to expand the soundstage to deliver
that effortlessly withstands spills, rain and even complete submersion in water. The product is available with leading retail and e-commerce stores in India. n
Truvison 4.1 ‘TV-4025BT’ The home theatre system ensures superior sound wirelessly from all angles
E
urope-based consumer electronics brand Truvison has
room with enhanced acoustic performance. It brings in
expanded its audio portfolio with the launch of 4.1
unmatched audio experience with deep bass and lower
‘TV-4025BT’ home theatre speaker. From explosive action
distortion, the company said.
sequences to the pulsating bass beat of your favorite songs,
The all-new home theatre system comes with 5.25”
immerse yourself in sound at massive 8500W PMPO. The
X 1 inch full-range driver and the satellite speakers
TV-4025BT comes in stylish glossy black design. Encased
are powered by 3” X 4 inch full range drivers for high
in a wooden cabinet, the LED display provides information
performance output. With the total output of 70W, the
on various controls of the speaker system along with
speaker ensures thumping bass lines and clear mid tones
the blue LED Lights which looks futuristic.
with sharp sounds, which surely packs a punch with best
The 4.1 channel
in class sonic experience. One can also customize the
ensures superior
experience by tuning the bass with the dedicated subwoofer
sound wirelessly
control knob in the front. The TV-4025BT features several
from all angles and
connectivity options which include, Bluetooth, USB and
in every corner of the
AUX. The speaker also supports FM radio. All the functions can be remote controlled via the universal remote. The speaker will be available with leading retail stores.n
Price: INR 4,490 www.mymobileindia.com
june 2018 | 109
Gadget Corner
add-ons Ambrane ANB-11 Neckband The noises won’t be any hindrance between you and your favourite music
H
omegrown electronics brand Ambrane has extended
It has a built-in
its audio category by introducing ANB-11 (Neko)
micro SD card
Price: INR 1,999
wireless earphone in India. With lightweight body and
slot as well. The
ergonomic design, the ANB-11 claims to produce crisp
ANB-11 boasts of
sound, thumping bass and clear treble to provide a sonic
metallic ear pieces.
music experience. The all-new Ambrane earphone with
Its soft ear buds will
collar neckband comes equipped with latest Bluetooth
stay comfortably firm
5.0 technology for seamless connectivity while listening
in place to guarantee
to music and answering calls with no loss of audio
fatigue-free ears along
transmission up to 10 meters.
with tangle-free comfort. When not in use, the ear
With noise isolation technology, it makes sure external
buds lock around your neck through built-in magnets
noises won’t be any hindrance between you and your
studded behind the ear buds. Enabling tangle-free cable
favourite music. Its 150mAh durable lithium polymer
management, the cable can also be neatly clipped with
battery supports up to 4 hours music time and 6 hours
the adjuster and stopper.
of talk time. Easy to use on the move, the earphone also supports hands-free calling with easy operation buttons.
The ANB-11 Neko is available at the Ambrane website, online retail partners and retail stores across India. n
any room or remote location. Both the Calisto models integrate 360-degree microphones that transmit conversations with high-quality audio and voice clarity. The speakerphones are intuitive to use with simple touch-sensitive controls and visual indicators, coupled with voice prompts and mute alerts that can provide immediate feedback of call status.
Poly Calisto The speakerphones for mobile and remote workers
A
The Calisto 3200 connects via USB to PC, Mac and tablet devices while the Calisto 5200 can also connect to smartphone devices using the 3.5mm cable. To save battery life, the Calisto 5200 will auto power down when disconnected from the smartphone. The Calisto 5200 features up to 30 hours of listening on a single charge, so users know they can count on it
udio pioneer and unified communications tech
to last through consecutive meetings on the go. Both
leader Poly has come up with Calisto 3200 and
the devices offer options to purchase USB-A or USB-C
Calisto 5200 portable USB speakerphones in India.
variants and come with cable management and a carrying
With 360-degree audio in a compact device, the new
case to make transport even easier.
Calisto 3200 and Calisto 5200 share a simple plug-
The Calisto 3200 and Calisto 5200 will be available
and-play design, so individuals or groups of people can
to purchase immediately in India through partners of
have a professional audio conferencing experience, from
Poly. n
110 | june 2019
MYMOBILE
ICCON Power Bank Palm-size Powerhouse
S
tylish mobile accessories brand ICCON has launched
and Blue. ICCON offers a warranty of six months on this
a palm size power bank having the capacity of
product. n
10,000mAh in India. The power bank boasts of high
Features:
density polymer cell and has dual USP ports to charge two devices simultaneously without compromising on the size, extending your power to share with others in need. The portable powerhouse from ICCON offers two-way
• Palm Size • 10,000mAh capacity
Introductory Offer : INR 949
fast charging and ensures that your devices make it
• High Density Polymer Cell
through the busiest and longest days. It comes with the
• Dual Port
intelligent power management solution.
• Available in three colours : Red/Black/Blue
The power bank has six layers of world-class circuit chip protection– temperature resistance, protection from short circuit, reset mechanism, input over-voltage
• 6 months warranty
Price : INR 1,999
protection, output over-voltage protection and protection from output over-current. It is available in three attractive colours- Red, Black
june 2019 | 111
Gadget Corner
add-ons Portronics ‘Power Wallet 10K’ A smart travel organizer with built-in power bank
E
xpanding its lineup of mobile accessories, Portronics has come up with the Power Wallet 10K, a multi-
purpose product that has a built-in 10,000mAh power bank, a USB charging cable, a diary, and four slots with decent space to let you store cash, credit cards, and other documents. The Portronics Power Wallet 10K sports an embedded
Price : INR 2,999
USB Type-A female connector, which can be attached to any type of charging cables, be it a Lightning
to let you take quick notes on the go. There’s a separate
or micro-USB or Type-C. The accessory has space to
pen holder in the middle of the accessory. The whole
hold an Android or iOS phone up to 6.5-inch in
package is loaded in durable PU leather. The device has
size. There are four LED indicator lights on the device to
a separate compartment that lets you store things like
show power levels. Apart from the phones and tablets,
cash, cards, passports, ID cards, and more.
you can also use the Power Wallet to charge other
Talking about the pricing, the Portronics Power Wallet
products like a digital camera, GPS trackers, wearables,
10K has been priced at Rs 2,999. The accessory is
and more.
available via both the e-commerce portals and in brick
Besides, the Power Wallet 10K gets a 160-page diary
and mortar stores across the country. n
Jabra Elite 85h Headset Enjoy the premium sound
D
enmark-based audio equipment maker Jabra has
crystal-clear sound with advanced 6-microphone
launched a new wireless headset, Elite 85h, with
call technology, 40mm custom-engineered speakers
Jabra SmartSound and Active Noise Cancellation (ANC)
for top-quality acoustic experience and industry-
that ensures the audio of the Elite 85h automatically
leading durability. Together with SmartSound and
adjusts to your surroundings to offer the best calls and
intuitive Voice Assistant Control, the Elite 85h are the
music experience. The Elite 85h comes with Google,
smartest ANC headphones in the market, the company
Alexa and Siri assistance. It has IP52 dust rating, is
claimed.
rain-proof and comes with two years of warranty. The Elite 85h headphones set new standards across the board, with 36-hour battery life (with ANC activated),
Price : INR 28,999
112 | june 2019
The headset is available in four colours- Black, Titanium Black, Gold Beige and Navy. It is available at Amazon, Croma and Jabra authorized resellers. n
add-ons Cadyce CADMiUM Plus CA-C3AM
Makes charging simple
T
echnology is no longer a one-size-fits-all solution. Never before have there been so many types
of devices, systems and features to customize your technology needs. The Cadyce USB-C to USB 3.0 A
Type Male Cable, CA-C3AM is a premium quality USB-C CADMiUM Plus Data Cables. The Sync and Charge Cable is a 1m / 3.2 feet, Type C cable from Cadyce that will sync and charge every mobile device with USB-C port. A standout amongst the most irritating things about gadgets is that each and every one requires an alternate link to charge the battery. While Mac OS or iOS needs a USB-C connector, Windows utilize other form of connector. It can be disappointing, particularly when your battery is biting the dust. Cadyce USB-C to USB 3.0 A Type Male Cable settles this issue. This cable can quickly sync and charge any Mac OS, Windows and Android device. n
Blaupunkt BH01
Enjoy music on the go with this headphone
G
erman tech brand Blaupunkt has launched a new Bluetooth wireless headphone, the BH01,
which comes with ultimate sound experience for the Indian consumers. To make sure the brand makes a serious inroad into the market, this wireless headphone has been competitively priced. It features the latest 5.0 BT technology and has a unique equalizer button which will help you choose between Blaupunkt
Price : INR 1,699
Music mode or Turbo Boost mode. The Turbo Bass mode is specially designed keeping Indian consumer music tastes in mind. This feature is unheard of in the market and especially in this price range. The wireless headphone has a metal bearing which will make it sturdy. With 300mAh battery, the headphone will last up to 10 hours in a single charge. The company has earlier launched in-ear space like Earpods (BTW01), Lightest BT Earphone (BE-01), etc in the market. n
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Gadget Corner
add-ons Riversong Motive Take care of your health with this smartwatch
C
hina-based smart wearable and accessories manufacturer Riversong has launched its first
smartwatch, Motive, in India. It is currently available at Rs 3,999 as an introductory offer. The smartwatch is equipped with1.33-inch coloured screen with a 2.5D tempered glass lens. It monitors 24hour real-time changes in the heart rate which assists in the adequate amount of exercise according to the heart
Price: INR 5,999
rate curve. It notifies the user about incoming calls, messages, emails etc., thus making their lives easier and faster while on the go. The Riversong Motive smartwatch has an inbuilt multiple sports mode like walking, bicycling, roping,
IP67 water resistant and sweat-proof and can stay up to
skipping, basketball to name a few. The smartwatch is
10 min in 1 meter depth of water.n
Boat Airdopes 411 Meant for the carefree wireless generation Price: INR 2,999
A
udio brand Boat Lifestyle has introduced its latest offering, the Airdopes 411 portable true wireless earbuds
in India. It comes in two colours. The Airdopes 411 has a sleek comfort-oriented design and a bassy sound that is meant for today’s millennial generation who demands style and sound at affordable price points. Airdopes is for the carefree wireless generation. The Airdopes 411 comes with a sleek charging case powered by a 500mAh battery. The wireless Bluetooth V5.0 with a range of up 33 feet allows you to make moves without being near your connected device. The Airdopes 411 is powered by 6mm and 50mAh dynamic drivers. It offers the comfort that is tough to find with shape adaptive earbuds and a lightweight sleek and shiny design. Airdopes 411 offers HD premium sound and 3.5hours of playtime and 80-hours of standby. It comes with IPX4 sweat and water resistance to beat the heat and dodge the rain. With the help of the multi-function button, each feature of the Boat Airdopes 411 is easily accessible. Press and hold to activate voice assistant as well as manipulate tracks and answer calls as well. n
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add-ons
Gadget Corner
ERD 2.4A Dual USB Smartphone Charger
Your perfect charging companion
E
RD Technologies, a leader in top of the line mobile accessories, has come up with the 2.4A Dual USB Charger
for smartphones with product code TC-65. The charger ensures super fast charging and can charge two smartphones at a time. It comes with short circuit and overload protection. The 2.4A Dual USB charger has high efficiency and consumes less energy. It has special protection for touch phones and is built with high gloss poly carbonate cabinet. As is the reputation of the company, one can be sure that this charger too comes with highest international quality standard and must have gone through rigorous tests before it was introduced in the market. n
Features: • BIS Approved • World class miniature electronics • Based on battery charging 1.2 protocol • Can charge 2 smart phones at a time • Super Fast Charging • Advanced SMD Technology Based • Inside Instrument Setting • Stabilized output, low ripple, low interference • Short circuit, overload protection • High-efficiency, low energy consumption • Special protection for Touch Phones • High Gloss Poly Carbonate (PC) Cabinet • Inbuilt Automatic Voltage Booster
Specifications: • Input Voltage: 150-240V AC, 0.25A, 50/60 Hz • Output Voltage: 5V DC • Output Current: 2.4 Amp (Max) • Output Wattage: 12 Watt (Max)
Toreto Blare Pro Earphone Browse through Google or make calls effortlessly
P
ortable digital products maker Toreto has launched
The all-new Toreto earphone stays connected till 10
Blare Pro wireless earphone in India. The new
metres. The Blare Pro comes equipped with magnetic
earphone is water-resistant and sweat-proof and boasts
earbuds, which snap shut when not in use to eliminate
of a dedicated Google Assistant button as its USP. The
the fear of dropping them somewhere.
Toreto Blare Pro comes in Black and Blue colours and is available at major retail and online outlets.
The Toreto Blare Pro has been equipped with a 160mAh cell, which the brand claims can last up to 7 hours of non-stop music playback. Additionally, the earphone is also rated to offer up to 120 hours of standby time and up to 8 hours of talk time. The company also states that the battery takes up to 2.5 hours to charge completely. As for the compatibility, the Toreto
Pric e: IN R 2, 999
Blare Pro can be connected to all kinds of smartphones, tablets and laptops.n
june 2019 | 115
Gadget Corner
add-ons JVC ‘43N7105C’ 4K LED Smart TV Enjoy theatre like experience at home
J
apanese brand JVC has launched a 43-inch UHD Smart LED TV in India which comes with a model
Dolby-certified
number 43N7105C. The latest smart TV by the company
speakers. The TV comes with two
features a bezel-less design and an easy to use interface
20W speakers and an inbuilt soundbar which is backed
with Quantum backlit technology.
by Direct to Hear sound technology.
Beginning with the display, the latest smart LED TV
On the connectivity front, the TV is equipped with 2X
by JVC sports a 109cm (43-inch) Ultra HD 4K display
USB ports and 3X HDMI ports. The TV can be controlled
panel with Quantum Lit technology. The Ultra HD display
using the Direct Key Remote control which has some
delivers a screen resolution of 2160 x 3840 pixels which
hotkeys for quick connectivity with JVC app store and the
is best suited for high-resolution media. The display
other pre-installed apps.
comes with a 60Hz refresh rate and a 5Ms response time making it optimum for gaming as well.
The TV comes pre-loaded with third-party apps such as Amazon Prime Video, Netflix, Hotstar, and YouTube,
In terms of other technical specs, the JVC 43N7105C 4K TV runs on a quad-core 1.5GHz processor with Mali
etc. In the software department, the TV runs on Sensywall OS.
450 GPU under the hood. The smart TV comes with an
The JVC 43N7105C UHD 4K TV is available online at
8GB internal memory and 1GB of RAM for a lag free
Flipkart. The smart TV comes with a one year warranty on
performance. For audio output, the LED smart TV packs two
the e-commerce platform. n
Price: INR 24,999 116 | june 2019
MYMOBILE
Gadget Corner
add-ons
Price: INR 34,990
Neumann NDH 20 Headphone Designed to offer studio-grade monitoring wherever you go
M
icrophone maker Neumann is now ready to expand its
similar to Neumann’s acclaimed studio loudspeakers.
product portfolio, with the launch of the company’s
Its entire construction is true Neumann quality: The
first ever headphone- the NDH 20. The headphone was
headband is made of flexible spring steel while the ear
introduced to the world at the NAMM show in Anaheim/
cup covers are machined from lightweight aluminum.
USA and the company is now ready to bring it to India.
Large and soft memory foam ear pads make the NDH
The Neumann NDH 20 is a closed-back studio
20 a pleasure to wear for long periods without fatigue.
headphone combining excellent isolation with the carefully
For easy transportation, the NDH 20 is foldable with two
balanced sound image and outstanding resolution you
detachable cables (one straight, one coiled) and a 6.3 mm
would expect from a Neumann product. It is thus ideally
(1/4”) adapter. The mechanical construction, too, meets
suited for monitoring, editing and mixing tasks, even
the highest standards, the company claimed.
in loud and noisy environments, the company said in a statement.
The NDH 20 is suited to all applications that require high sound isolation such as monitoring for musicians
The NDH 20’s newly-designed 38-mm drivers with
and engineers in the tracking room as well as FOH work.
high-gauss neodymium magnets ensure high sensitivity
It is also an excellent choice for critical listening, free
and low distortion. In other words, the NDH 20 would not
from disturbance from the outside world and, vice versa,
need a dedicated headphone amplifier; it sounds just as
without causing disturbance to people nearby due to
great on mobile devices such as laptop computers.
leakage. Thanks to its extended frequency response
While many other closed-back headphones are marred
ranging from 5 Hz to 30 kHz, the NDH 20 is particularly
by nasty resonances in the mid-band, making it difficult
helpful to check the upper and lower extremes of the
to come to reliable mix decisions, the NDH 20 offers
audio band. The Neumann NDH 20 will be available at
an astonishingly detailed, well-balanced sound image,
Sennheiser.com. n
www.mymobileindia.com
june 2019 | 117
Gadget Corner
add-ons BlueParrott Headsets Engineered for superior call in noisy environment
Assistant and Siri without touching a single button. It was created for all-day comfort and 24-hours of talk time (400 hours standby). The B550-XT offers industry-leading noise cancellation (96%) and IP54-rating to ensure water and dust resistance. The voice activated B550-XT lets users control calls, speed dial, mute, access voice assistants, and control apps, music and GPS directions. The headset can connect with two devices simultaneously and switch between two connected devices, ensuring productivity and
G
uninterrupted communications. N Audio brand BlueParrott, a leader in wireless
C300-XT: The C300-XT delivers 80% noise cancellation
headset technology, has entered India market with the
ensuring teams can efficiently communicate, no matter
launch of their enterprise business segment, engineered
how demanding the environment. The headset is IP54
to provide superior call quality in high-noise business
rated for water and dust resistance and is engineered for
environments. BlueParrott has been producing superior
wear indoors and outdoors – in temperatures hot or cold.
quality sound solutions for nearly 30 years, serving
With more than 10 hours of talk time, up to 5 days of
professionals with the highest levels of noise cancellation,
standby, and three different wearing styles, the headset
comfort and durability, the company said.
is an all-day solution for today’s mobile workforce. The
The BlueParrott product portfolio comprises B550-XT,
C300-XT also features VoiceControl for hands-free
B450-XT, C300-XT, C400-XT and S450-XT headsets, which
operation allowing teams to talk safely unhindered. As it’s
are engineered to deliver smooth communication in high-
with all BlueParrott models, the C300-XT is customizable
noise environment by blocking background noise. Each
with the Parrott Button.
headset comes with the built in Parrott Button that can
C400-XT: The in-ear C400-XT delivers incredible noise
be programmed with the BlueParrott application allowing
cancellation (96%), combining Xtreme Noise Suppression
users to add features as per their needs. VoiceControl for
microphone technology with wideband HD voice and audio.
hands-free access and Multipoint Pairing to connect with
With a choice of over-the-head and behind-the-neck styles,
2 devices simultaneously, ensure increased productivity
users can personalize how to wear the headset, and with
and uninterrupted communications. The headset features
the advanced Parrott Button, they can customize C400-XT
IP54-rated design and comes with 24 hours of talk time
features as per their like. The device is IP54 rated for
along with 1-year warranty against damage from water
water and dust resistance, and offers more than 24 hours
and dust.
talk time and Micro-USB charging.
B550-XT: The B550-XT is world’s first 100% voice-
The BlueParrott B550-XT, C300-XT, C400-XT, S450-XT
controlled over-the-head headset that blocks out 96% of
and B450-XT are available for Rs 21,579, Rs 15,584, Rs
background noise. The headset offers a truly hands-free
16,783, Rs 21,579 and Rs 17,982 respectively at Jabra
Bluetooth user experience, providing easy access to Google
authorized resellers. n
118 | june 2019
MYMOBILE
3rd Annual
Presents
INDIA CONGRESS 2019 14th June 2019 | Taj Lands End | Mumbai
Highlights KNOW why telecom operators are considering SDN & NFV as suitable technologies for industry transition HEAR the industry experts for future roadmaps of NFV & SDN in Indian Telecom industry How SDN & NFV will be incorporated into their existing and next generation networks LEARN why SDN & NFV is important for telecom operators to maximize their ROI in digitally enabled India LEARN about latest challenges and upcoming trends in NFV & SDN deployment. Presenting Partner
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Supported By
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FOR BRANDING INSIGHTS
MARKETING ALLIANCE & DELEGATION
Anjani Kr. Singh E: anjani.singh@nexgenconferences.com M:+91 98182 71445 | P: +91 11 4104 8613
Nidhi Taneja E: nidhi.taneja@nexgenconferences.com M:+91 98111 97966 | P: +91 11 4104 8613
Organiser
Media Partners
URL : www.nexgenconferences.com
Communication Partner
Gadget Corner
add-ons
Price: INR 29,990
Sony HT-X8500 Soundbar Experience the cinematic surround sound with Dolby Atmos
S
ony India has launched HT-X8500 soundbar with
Hidenori Hino, Business Head, Audio, Sony India,
Dolby Atmos which claims to create three-dimension
said, “Sony HT-X8500 soundbar is designed to enhance
cinematic quality surround sound in a single bar design
the audio to complement the TV viewing experience.
without the need for extra speakers.
With Dolby Atmos and built-in subwoofer, cinema and
The HT-X8500 has a powerful built-in dual subwoofer in the center to experience deep bass sound with
music lovers will see, hear and feel their favorite shows, movies and music like never-before.” With Sony’s Digital Signal Processing technologies such as Vertical Surround Engine and S-Force PRO Front Surround technology, maximum 7.1.2ch surround sound can be experienced from the HT-X8500 without the need for extra speakers. The built-in dual subwoofer delivers deep bass sound and with Cinema Mode on one of the seven optimized sound modes, you can experience every film at its best with just a click of a button. The HT-X8500 has eARC support for high quality audio codecs to pass through from your TV to your soundbar, the company said. The HT-X8500 soundbar comes equipped with Bluetooth connectivity, which allows you to connect your TV, smartphone and tablet with it. There is a button for every sound. You can choose the
minimum space taken in your living space. This 2.1ch
button which is right for what you’re watching. There is
single soundbar delivers object-based cinema sound
a different sound mode for movies to music to sports:
that puts you in the middle of the action, Sony said in
Theatre, Music, Game, News and Sport Mode.
a statement. The all-new Sony soundbar boasts of sleek design, which fits perfectly in front of your TV. It has a stylish design with punching metal and a built-in dual subwoofer.
120 | june 2019
The Sony HT-X8500 is available across all Sony Center, major electronic stores and e-commerce portals in India. n team@mymobile.co.in
Exclusive
Vantage Point
OTT content consumption in India is growing at a rapid pace By Arun Gupta
O
ver-the-top (OTT) platforms have been on a joyride in India with falling Internet data prices, both broadband/fibre optic and mobile 4G, and more accessibility for common Indians.
Online streaming of video content is now not limited to just
tier 1 city viewers, but more and more tier 2-3 city viewers are jumping into the fray. The major players, Amazon Prime, Netflix India and Hotstar are becoming household names, especially for the attention lacking youth who are now looking for on demand content for
beginning of it with grade A Bollywood stars like Saif Ali Khan, RadhikaApte, Vivek Oberoi and now big superstars
consumption.
like Akshay Kumar being part of the original
“2018 has content by Amazon, Netflix, Hotstar and football and hockey are gaining tractions already seen a critical stage AltBalaji etc. in the online streaming consumption. Right now, the whole Indian film in the OTT gameplay where Not so surprisingly, Indian Premier industry is like $2 billion in box subscribers have now reached a League 2019 (IPL) streaming office collections. Recently Netflix meaningful mass. A recent study showed on Hotstar (owned by Disney) announced that they will spend has already clocked 267 million that India is the cheapest country sizable chunk of their billions viewers in just 3 weeks of IPL. for mobile data in the world and that of dollars of overall investments Hotstar has witnessed a 2x growth in India to acquire, expand and has played a key part in generating in watch time over the same period create content. Their vision is to somewhat a mass appeal for last year. have 100 million subscribers in online video streaming This trend is expected to continue India, which will lead big data based as more and more Indians switch to OTT companies” analytics driving business decisions and In fact, even live sports like cricket,
platform, on mobile and TV. To boost their
original production as well.
subscriber-base, major player in this segment, Netflix, has already launched a mobile specific subscription model, which is significantly cheaper than the TV platform. 2018 has already seen a critical stage in the OTT gameplay where subscribers have now reached a meaningful mass. A recent study showed that India is the cheapest country for mobile data in the world and that has played a key part in generating somewhat a mass appeal for online video streaming companies. We are also witnessing these OTT companies creating more original and platform exclusive content to attract more subscribers. This is also supplemented by using more and more artificial intelligence (AI) from the tremendous data they are generating from their subscribers which helps them to exactly know what content and even the cast needs to be selected. Moreover, the scope of OTT players in India is to play a
India’s online video market is expected to grow from $700 million in 2018 to $2.4 billion by 2023, according to Media Partners Asia. So eventually OTT players will be big or even bigger than the Indian film industry in a short span of time. Going ahead, we will see lot more interactive content as well as it can get viewers to be hooked for hours and hours with interactive programming. Netflix’s Black Mirror: Bandersnatch is a great example of it with multiple endings depending on viewer’s choices. 2019 will be an exciting year for OTT players and traditional cable TV networks. n
The author is Founder and CEO, MoMagic Technologies, an innovative, AI and Big Data-driven mobile tech organization.
bigger role in the next 2-3 years, and we have already seen the
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RNI REG NO. DELENG/2005/15033 DL (ND) : 11/6100/2018-19-20 Posting Date 26th to 31st every month Publishing Date : 22-05-19