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Editorpage

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lectronics manufacturing is slated for major technological upgradation which will lead to superior manufacturing practices within the country and reduced dependency on imports.

EDITORI A L

Just to give glimpse of the potential of technological

Pankaj Mohindroo |

upgradation in electronics sector, by 2019-20 as per

Shelley Vishwajeet | Editor

the Phased Manufacturing Programme (PMP) forecast, India is expected to produce 520 million phones and this would require about 170 SMT lines. By 2025, it is expected that India will produce 1.2 billion phones. This translates into about 415 SMT lines. There will be many more SMT

Editor-in-Chief

Ramesh Kumar Raja | Assistant Editor Haider Ali Khan | Senior Correspondent Nijhum Rudra | Correspondent Vanshika Malhotra | Reporter

lines for the component players also, for e.g. Charger and Battery pack

DE S I G N

also have PCBs. In the mobile and component manufacturing space, SMT machines

Ajit Kumar Parashar | Sr. Graphic Designer

are a major capital cost. Certain sections of the industry are apprehensive that populated PCBs of mobile phones may not attract basic custom duty in 2018 and hence are wary of investing in SMT machines. To meet the PMP target of 520 million phones in 2019-2020, it is imperative that the investment process should be finished by 1st quarter of 2018. While some sections of the industry want SMT operations to start with immediate effect, there are others who feels strongly that India is not ready for it and this should be postponed for another two years. I am personally of the firm belief that time is ripe to migrate to superior manufacturing practices if we indeed wish to become an electronics major. Let’s leap frog! In this regard, I happy to inform that Indian Cellular Association supported Centre for Development of Electronics System Design and Manufacturing (C-ESDM), a body dedicated to the nation and committed to build electronic design and manufacturing industry in India, has been doing seminal work to create enabling policy environment and to enlighten the industry about the benefits of new technological adoption. On policy front, I once again reiterate as I had stated at an industry forum recently, India needs to do a lot more and quickly to remove irritants to investment and manufacturing. Time is indeed running out. As a telecom and mobile industry stakeholder, I am happy to note

M A R K ETIN G Puja Mohindroo | Manager - Business Sandeep Kumar | Sr. Manager – Marketing

O P ER A TION S K. Rajagopalan | Advisor-Legal, Accounts & Administration Deepak Kohli | Manager – Accounts Varun Lama | Sr. Manager – Human Resources B. G. Mathur | Manager- Production

CIRC U L A TION Bhupender Singh Bisht | Manager – Circulation

A D V I S OR Y BO A RD Bejon Misra Rajan Mathews S.D. Saxena Subhash Chandra

that there finally appears to be the much desired thaw in the telecom

Sunil Dutt

space which had witnessed bitter tariff war. One is optimistic that a more

Sonu Bhasin

enlightened competition will take place which will, above all, speed up the

Uvaraj Natarajan

digital march of the country without fatally damaging the service providers themselves. We definitely need healthy or even disruptive competition in telecom space but there should be no space for annihilatory practices. Happy Reading!

G ET IN TO U CH Editorial : shelley@mymobile.co.in Marketing : sandeep@mymobile.co.in Circulation : bhupender@mymobile.co.in Phone : 011—46206161 Fax : 011—41520637 Edited, published, printed and owned by Pankaj Mohindroo, Published from Flat No. 25, First Floor, Shankar Market, Connaught Place, New Delhi – 110001. Printed at HT Media Ltd. B-2, Sector 63, Noida.

Pankaj Mohindroo editor-in-chief

04 | November 2017

The publishers regret that they cannot accept liability for errors and omissions contained in this publication, however caused. The opinions and the views contained in this publication are not necessarily those of the publishers. Readers are advised to seek specialist advice before acting on information contained in this publication, which is provided for general use and may not be appropriate for the reader’s particular circumstances. The ownership of trademarks is acknowledged.

Volume XII, Issue XI, november 2017

MYMOBILE

contents

96 54 Style Notes

57 Spotlight

10 letters

IMC 2017: A Wasted

12 Cell Speak 14 Rumor Mill 16 NEWS 22 big NEWS 101 My Guide 28 just in Get a close look at new mobile

Opportunity!

Consumer Insights 58 Smartphone is the New Global Addiction

Mobile will be the New TV

Airtel vs Reliance Jio: The battle of offers

54 Chief Speak

76 Xiaomi Mi A1 78 Kult Gladiator 80 Lenovo Ideapad 320S

82 Bazaar Bargain Four phones which are smart

62 Industry Insight

buy today

Biometrics Becoming a Key Feature in Smartphones

devices now in the market

48 Lead Story

74 Asus ZenFone 4 Selfie Pro

The Burntest 64 Oppo F3 Diwali Limited Edition 66 Panasonic Eluga Ray 700

Face to Face:

Interviews with

business/industry leaders

Dinesh Sharma – Director,

Mobile Product Centre, ASUS India

Arvind Bali – CEO, Videocon

68 Vivo Y69

Telecom

Sudhir Kumar – CEO, itel &

70 Honor 9i

Spice Devices

72 Tecno i7

Technologist, Citrix

06 | november 2017

Nikhil Bagalkotkar – Chief

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What's Inside

contents By Invitation – Where busi-

94 Tech Trendz

ness leaders share their thoughts

The Rise of AI Capable

Smartphones

IoT & Smart Cities – Vikram

Kumar, Founder & MD, Letstrack

123

The Digital Redeemer –

Ajay Chauhan, Founder, SalezShark

124

The Right Blend – Limesh

Parekh, Founder & CEO, Enjay

Special Features 98 Phones to die for 126 Five apps that can be particularly useful to senior citizens

IT Solutions

92 Personality Liu Chuanzhi – Founder, Lenovo Group

gadgets and accessories, from Bluetooth speakers to next generation digicams

146 Vantage Point No More an Idiot Box – Deepak Mittal, CEO, TO THE NEW

128 Indepth The Rise of App Economy

133 Add Ons The latest and the best of

101

123

128

Total number of pages = 148

06 | AUGUST 2017

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My trust and passion of reading My Mobile keeps on

not be aware of the whole

Mobile, love to read the

insight about any latest

gadgets, mobiles and apps

mobile or technology but

more often in the magazine

what we get from it, which is

rather than going to any

My Mobile has been my

very helpful and deep. I am

website. The main source of

boredom buster during long

a regular reader of your

our tech content comes

trips and journeys. We get

magazine and I also

from My Mobile magazine.

all the information about the

recommend it to my friends

The unmatched quality of

apps and new features

and family. It is a must have

the product keeps it in a

running onto our handsets.

for those who want to get

different league altogether.

You guys always do in-

useful and correct

Just-ins, Consumer and

depthstory. Waiting for your

information.

Industry Insights always

next issue.

—Rajat Singh, Delhi

increasing as the topics

section. —Ruma Bose, Kolkata

—Afroz Khan, Dibrugarh

come handy. An ideal tech magazine should follow your

The best way to get

which you have been

My Mobile has been

covering these days are

associated with me since I

wonderful like the last issue

was in my college and has

of October (Chinese Hello

been a part of my growing

The August issue’s editorial

their prices is My Mobile.

March) has been very

up. I am very fond of this

was well elaborated and very

The kind of collective

informative, well timed and

unique and informative

timely as people had this

information available in My

properly researched one. All

magazine present in the

tendency to keeping away

Guide section of the

the major mobile players

country. Since I am a

from the selfie phones in the

magazine is very helpful,

have been included in this

dedicated reader since my

market but not the case

especially for a customer

coverage. While the Big

young age, I have been

anymore. The selfie phones

and reader like me. We get

News and Consumer

admired as the one who

are the hot favorite now. The

all the brands, their

Insights are wholesome

knows everything in my

burn tests, chief speak and

specifications and price

informative, the Bazaar

friends and neighbors about

games you did were pretty

range at the same place.

Bargain helps us to know

mobile and technology. I

good. It has been my guide

Rather than flipping through

the latest price of the

want to thank the whole

to all the tech queries and

the entire magazine, one

already launched products

team of My Mobile for their

hence developing my

would get the idea about any

on which we could get the

continuous support.

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particular mobile.

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wishes to My Mobile team. —Prateek, New Delhi

footsteps. —Umesh Kumar, Pune

knowledge about all the available mobile devices and

want you to include more

—Nancy, Bengaluru

gadgets and mobiles in your We, as the regular reader

Burn Test

and subscriber of My Dear My Mobile team, it gives me an immense knowledge of mobile ecosystem which you guys deliver through the magazine and it’s simply brilliant. I would also suggest you to add few more devices and gadgets like you did of Galaxy Note 8in your burn tests. Majority of readers or the users might

10 | november 2017

e ave th

dh nes an

ream in a d ellpho c y e t k u o o st zy ab ew lines? an als n the late e a r c c d u n f o u hav o a Are y al to pen a for news our hands u think yo o y ti se poten have a no rave to lay t them? If y CV to r u le, c u Do yo e? Do you world abo . Rush you My Mobi in e in ou headl and tell th king for y your name o s o e o l to se gizm u, we are .co.in ine. o e y l i n b i o it az mym e mag team@ best mobil India’s

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cellspeak

Quotes

“Abundant availability of skilled human resource has been one of India’s strengths in IT/ITES sector. We can bring this strength to make a deterministic difference for growth and development of IoT sector in the country” — Alphons Kannanthanam, Minister of State for Electronics and IT, at a CII event in New Delhi

“Government is very aware that we need to provide an enabling environment and level playing field. Beyond that what happens in the market, that is a call for the market players to take” — Aruna Sundararajan, Telecom Secretary, at India Economic Summit in New Delhi

“When the internet happened in the West in the last 15 years, the West was economically rich before they became data rich. But in developing countries people have become data rich before they become economically rich” — Nandan Nilkeni, Former Chairman, UIDAI, and nonexecutive Chairman, Infosys, at an event in Washington

“We are in a technology disruption phase. All telcos need to modernise their network. For us, we think this is a huge opportunity. Consolidation is a necessary evil that happens everywhere”

— C B Vellayuthan, Vice President, Global Sales – IP & Optical Networks, Nokia, in an interview to ET

12 | november 2017

“There were large numbers of quality of service (norms) for voice (offerings) like call drops. Data has recently started becoming prominent, and voice is now an application on top of data. So there is a need to have much better grip on the QoS in the data world”

— R S Sharma, Chairman, TRAI, on the sidelines of an event in New Delhi

MYMOBILE

Rumour Mill

Talk

Apple working with LG on foldable iPhones Even as Samsung is said to be in the process to launch a bendable smartphone “Galaxy X” in 2018, its arch rival Apple has reportedly begun work on a foldable iPhone with LG Display. As per a report in the Korean website, The Investor, Apple has decided to go with LG and not Samsung (Samsung OLED displays are the best in the industry) owing to the fear that specs could be leaked. “According to The Bell, LG Display recently created a task force to develop a foldable OLED screen for the new iPhone model,” the report said. The foldable iPhone panel production could start from 2020. LG has reportedly completed its own foldable OLED panel prototype and has been upgrading the durability and the yield rate. The company recently started its first OLED production for phones at its E5 plant in Gumi, North Gyeongsang Province, South Korea. Apple is also considering investing in LG to speed up OLED production.

14 | november 2017

in Tech Corners

Nokia 9: Mockup image Microsoft Surface Phone hints at curved display to come next year and more along with Windows Phones Although the news of Nokia 9 has been breaking the Internet for months owing to high anticipation that it could be HMD Global’s next flagship smartphone, the mockup hints that the upcoming device may follow the current trend of premium smartphones, and will possibly sport an edge-to-edge display with an aspect ratio of 18:9. The front panel leak also suggests that the Nokia 9 may sport a curved display. Previous leaks have suggested that HMD Global will be using an OLED panel on the Nokia 9 though we will have to wait for the official launch to know for sure. The mockup shows the Nokia 9 in new Polished Blue colour. Other rumoured specs include IP68 certification and 128GB on board storage. The leaks have also suggested that the Nokia 9 may be the company’s first to sport Iris scanner.

Microsoft’s next handset ‘Surface Phone’ is now said to arrive next year and the reports also claim that even third-party Windows Phones are also coming. Rumours surrounding a Surface Phone started way back in 2012 and since then we have seen a lot of reports claiming different features of the ultimate mobile device. The rumours boosted when Executive Vice President and Chief Marketing Officer at Microsoft confirmed the company’s plan of building new premium Windows Phones for both consumers and businesses. A new rumour now claims that Surface Phone with Andromeda OS will be unveiled in the second half of 2018, it might be a legit report considering Microsoft has been internally escalating the development of the new OS. n

team@mymobile.co.in

MYMOBILE

What’s Up

newsbits Oppo gets approval to open its own stores in India

Store is not officially accessible,” a report in NokiaPowerUser said recently. Officially unveiled earlier this year, Nokia 3, Nokia 5 and Nokia 6 have witnessed good initial traction in important markets such as India, the UK and other European countries. Samsung files patent for wireless charging

India has approved Chinese smartphone major Oppo’s request to open single-brand retail stores in the country. It paves the way for the Chinese firm to sell directly to consumers and add to its existing wholesale business. The move would help Oppo expand its reach in the world’s third-largest smartphones market, where global giants such as Apple Inc have been trying to gain a foothold. The company’s request was approved by the Foreign Investment Promotion Board. India allows foreign firms to sell directly to consumers through the so-called ‘single-brand retail’ route, but companies need to source 30 per cent of the products locally. India moved to partially relax those conditions in 2016, exempting foreign retailers for three years from the 30 per cent local sourcing rule in a bid to attract more investment. HMD Global sells over 1mn Nokia-branded smartphones

Huawei beats Apple in China smartphone survey

According to the U.S. Patent & Trademark Office report, South Korean tech firm Samsung has filed a patent application for its wireless charging pad. With the launch of iPhone 8 and 8 Plus, Apple has already unleashed its wireless charging mat, known as AirPower. Samsung claims that its upcoming wireless charging pad has the potential of recharging devices using either inductive or resonant wireless charging, and switch between these two technologies on a case-by-case basis. Same as the Apple’s wireless charging mat, the upcoming Samsung wireless charging solution will help users to charge their batteries on any of their smart devices at the same time without any trouble of wire. Microsoft gives up on Windows 10 Mobile

Finnish startup HMD Global has sold over one million Nokia-branded Android smartphones since its revival earlier this year. The installation numbers of Nokia Mobile Support application on Google Play Store suggest that the installation numbers are over one million and less than five million. “This certainly confirms that over a million Nokia Android smartphones are active in the market and this doesn’t include Nokia 6 from markets like China where Play

16 | november 2017

not any new hardware. Belfiore said Microsoft has tried “very hard” to incentivize app developers, even by paying them, but admitted the volume of users on Windows 10 Mobile is too low. The devices that use Windows OS are HP Elite x3, Microsoft Lumia 950 XL, Microsoft Lumia 950 and Nokia Lumia 930, among others. Bill Gates, co-founder and former CEO of Microsoft, has already stopped using Windows phone.

Tech giant Microsoft is no longer developing new hardware or features for Windows 10 Mobile, the smartphone version of its flagship operating system, effectively killing off its presence in the handset market. In a series of Tweets, Joe Belfiore, Microsoft’s corporate vice president of Windows, said the U.S. technology giant will continue to release bug fixes and security updates, but

Smartphone buyers in China have chosen domestic brands over Apple with Huawei being their first choice. According to a survey by Financial Times, Huawei was the top choice, with more than 31.4 per cent of respondents opting for the brand. “The proportion of people saying they would buy an iPhone as their next phone dropped to 24.2 per cent in September, compared with 25.8 per cent at the time of the iPhone 7 launch in 2016 and 31.4 per cent in 2015,” the report said. Huawei also surpassed Apple for the first time in global smartphone sales consistently for June and July. As per Counterpoint Research’s latest ‘Market Pulse for July 2017’, the Chinese vendor is now at second spot after South Korean giant Samsung globally. The significant milestone that Huawei has been able to achieve can be attributed to its consistent investment in R&D and manufacturing, coupled with aggressive marketing and sales channel expansion. Galaxy Note 8 declared ‘Gadget of the Year’ Galaxy Note8, the latest flagship from Samsung, won the ‘Gadget of the Year’ award at the recently-held India Mobile Congress (IMC), 2017 in New Delhi. The flagship device, launched on September 12, has received overwhelming response in

MYMOBILE

What’s Up

newsbits

India. With Galaxy Note8, consumers get a big, immersive Infinity Display that fits comfortably in one hand, S Pen to communicate in more personal ways, and Samsung’s best-ever true Dual Camera with dual Optical Image Stabilization (OIS) to capture stunning photos in all conditions. Galaxy Note8 also comes equipped with Bixby’s voice capabilities, allowing consumers to experience a smarter way to interact with their smartphones.

Sony’s new smartphones Xperia R1 Plus and R1 to be manufactured in India Sony India will start local manufacturing of smartphones through contract maker Foxconn, in Sri City, Andhra Pradesh, as part of its Make in India initiatives. The company recently launched two new smartphones in the mid-segment, namely Xperia R1 Plus and R1, priced at Rs 14990 and Rs 12990 respectively, which will be locally manufactured in India. Sony had started local manufacturing in 2003 with production of optical disc and pen drive are expecting to reach a turnover of Rs 1000 crore,” M-Tech Informatics Co-founder and Director Vivek Agarwal was quoted as saying in a report. The mobile phone maker has reportedly also set incremental targets internally that include attaining a business of at least Rs 340 crore in 2017-18 and Rs 550 crore by 2018-19 fiscal. Airtel leads India’s mobile subscriber base with 29.80% market share

Sony launches communication robot in Japan

Sony Mobile Communications Inc. has finally launched its new communication robot, known as ‘Xperia Hello.’ This communication robot can talk to all members of the family, recognize them and can meet their every day requirements. The company has already unveiled the Xperia Agent as a concept device back in 2016 at the MWC event. As of now, the Xperia Hello will be available only in Japan starting from November 16th at a price of ¥150,000 ($1317 or Rs. 85,680 approx). The Xperia Hello comes with Commands like “show me what my family is up to” which will notify you of the last time the children’s faces were detected and “show me what you see” will make it rotate and provide a view of its surroundings.

18 | november 2017

which was followed by TV manufacturing in 2015. Foxconn which makes products for Sony among other brands also has four units in Sri City. Chinese handset maker Xiaomi is one of the companies to have manufacturing facility in the area which is being operated by Foxconn. The new smartphones which have been exclusively launched for the Indian market will be available for sale in India from November 10 onwards.

M-Tech eyes revenue of Rs 1,000 crore by 2020 Domestic mobile manufacturer M-Tech expects to garner as much as Rs 1,000 crore by 2020, and has aggressive plans to start manufacturing of mobile phone accessories and components. The Delhibased company that provides affordable feature phones and smartphones also aims to ship nearly 50 lakh device units in the current fiscal on the back of demand in tier-II and tier-III cities. “We have sales projections of around 5 to 6 million handsets this fiscal year. In the next three years we

Telecom operator Bharti Airtel continues to lead the market with 29.80% market share, adding another 1 million subscribers during September, taking total subscriber base to 282.04 million, according to the recentlyreleased COAI report. The data from the report showed that India’s total mobile subscribers base as on September 2017 is 946.66 million. Airtel was followed by Vodafone India having 207.44 million subscribers and Idea Cellular having 190.15 million subscribers at the end of September. Reliance Jio’s market share stood at 13.58% with 128.58 million subscribers and MTNL’s stood at 0.38% with over 3.6 million subscribers as of August 2017. UP (East) circle emerged as the top circle with total 83.46 million subscribers, whereas Maharashtra remained at second position with 79.20 million

MYMOBILE

mobile subscribers. Maharashtra was followed by Bihar with total 76.15 million subscribers. MobiKwik integrates its payment gateway with IRCTC app

Bank of India -- to facilitate the processing of payments across over 50 UPI-enabled banks. According to the National Payment Corporation of India (NPCI), the number of transactions on UPI has crossed three crore in September. Apple Music partners AR Rahman to set up 2 music labs in India

Mobile wallet major MobiKwik has tied up with IRCTC Rail connect app under which users can now pay through MobiKwik’s payment gateway, while booking their tickets on IRCTC. The IRCTC app powers over 1 lakh tickets per day. The aim is to simplify payment systems by introducing MobiKwik’s easy- to-use interface for all. It supports payment solution through channels like debit card, credit card, net banking, ATM cards and wallets. The development comes against the backdrop of a significant rise in cashless mode of transactions especially after demonetization. During this financial year alone, 17% of total tickets, both reserved and unreserved, were booked through various cashless modes of payment. Over 5 million people download Google’s ‘Tez’ app

Qualcomm claims 5G test debut with Snapdragon X50 chipset Chipset maker Qualcomm Technologies recently claimed that it has achieved 5G Apple Music has teamed up with Oscar winning musician AR Rahman-founded KM Music Conservatories (KMMC), for setting up two Mac Labs in India, which will teach students how to create music using Apple’s proprietary software. The Cupertino-based electronics major is taking strides to create a deeper connect with the Indian consumer market where the company wants to increase its share. The Apple’s music and video streaming service said that the labs would come up in KMMC’s existing campus in Chennai and an upcoming one in Mumbai. Students will be taught to use Apple’s professional music creation app, Logic Pro X, while Apple Music will contribute to fund 10 full-time musical scholarships for students from underprivileged backgrounds. Amazon, Microsoft launch deep learning platform

Tez, the digital payment app launched by Google in India on September 18, has been downloaded five million times on Play Store. Within 24 hours of ‘Tez’ being launched, Google saw nearly 1.8 crore gross merchandise volume (GMV) done with over four lakh active users. Built on the Indian government-supported Unified Payments Interface (UPI), Tez allows users, free of charge, to make small or big payments straight from their bank accounts. Tez app works in partnership with four banks -- Axis Bank, HDFC Bank, ICICI Bank and State

www.mymobileindia.com

train and deploy machine learning models. In August, Microsoft and Amazon came to an agreement wherein Cortana users would have access to Alexa and vice-versa. According to a report in the New York Times, the two rival tech firms were reportedly coordinating behind the scenes for the past year to make artificial intelligent assistants Alexa and Cortana communicate with each other. The partnership will allow people to summon Cortana using Alexa, and vice versa, by the end of the year.

What’s Up

newsbits

Amazon Web Services (AWS) has partnered Microsoft to launch an open-source and deep learning interface ‘Gluon’ that will help developers to deploy machine learning models across several platforms. As per a report, the interface would give developers a place where they can prototype, build,

data connection on a mobile device. The company said this was done using modem chipset called Snapdragon X50 5G. It delivered gigabit speeds and a data connection in the 28GHz mmWave radio frequency band, which in turn will speed up delivery of mobile phones with 5G technology. Cristiano Amon, executive vice president of Qualcomm Technologies said that from 2014 to 2030 mobile data is expected to grow by 30 times. Amon said that by 2019, the firm will make 5G a reality. He said the new technology will need more spectrum bands, advanced wireless technology and at least 50% of the consumers will adopt 5G because of its data speed. Suresh Sethi appointed as MD & CEO of India Post Payments Bank India Post Payments Bank recently appointed Suresh Sethi as its Managing Director and Chief Executive Officer (CEO). Sethi was till recently the CEO of Vodafone M-Pesa Ltd., Vodafone’s mobile payment service. Banks Board Bureau selected Sethi from among other senior executives in the banking and fintech industry. He will be taking over from A.P. Singh, who had been appointed as the interim MD and CEO of

november 2017 | 19

What’s Up

newsbits

IPPB in January this year. Sethi was responsible for defining and developing the M-Pesa business strategy for India. Earlier, Sethi served as the Group President for transaction banking and financial institutions at Yes Bank Ltd. for close to seven years, between September 2004 and July 2011. Sethi had begun his career at Citibank in 1990 and stayed with them for 14 years, serving in various roles. Google offers $1000 bounty to find bugs in Android apps

privately save tweets for later. According to reports, a product manager shared an early prototype of the feature which is referred to as ‘Save for Later’ and could save users from liking and retweeting to bookmark things. The prototype on the mobile site features an overflow icon which pops up with an ‘Add to Bookmarks’ button alongside the ‘Share via DM’ option. This new feature, born out of Hack Week, should provide an

Apple Pay launched in three Nordic nations Apple has reportedly launched its mobile payment platform Apple Pay in Finland, Denmark and Sweden. The payment service is now available to Nordea Bank’s customers who own iPhones, iPads, Apple Watches and Mac devices in the three Nordic countries, Xinhua news agency reported recently. The ubiquitous contactless card readers that Apple Pay uses are found in plenty of retail stores across Finland. The service can be used once a user creates an Apple Pay account by binding his/her credit card or debit card issued by Nordea Bank. According to Yle news, 28 per cent of mobile phones used in Finland are iPhones.

alternative that maintains a user’s privacy and will make saving articles easier. Product managers tweeted that there had been lots of demand for such a feature - especially in Japan.

Nintendo’s Animal Crossing: Pocket Camping mobile game unveiled

Android users can now record 60 second videos on Snapchat

Google has launched a new bug bounty programme for security experts where the company will pay $1,000 for finding security flaws in Android apps and then reporting it to Google researchers. “The Google Play Security Reward Programme recognises the contributions of security researchers who invest their time and effort in helping us make apps on Google Play more secure,” the tech giant said on its website. All Google’s apps are included and developers of popular Android apps are invited to opt-in to the programme being run in partnership with HackerOne. “Through the programme, we will further improve app security which will benefit developers, Android users and the entire Google Play ecosystem,” the company said. Twitter developing ‘Save for Later’ bookmark feature Micro-blogging site Twitter is developing a bookmarking feature that allows user to

20 | november 2017

Recording and sharing videos is always a huge popularity among the Snapchat users. They are always eager to share their memorable videos on the platform, but the duration of 10-second limitation is always an impediment. In order to make Snapchat more popular among the users, the company has decided to escalate the length of video sharing from 10 seconds to 60 seconds. The changes were also done because the platform was struggling to discover innovative ways to connect with its userbase. iOS devices are already equipped with ‘multi-snaps’ features. To use this new service, users are required to tap the record button, which will then continue to record. And while recording the video, a little pane appears on the screen that shows that 10 seconds of video is already recorded.

As speculated, Nintendo has officially introduced the mobile version of the Animal Crossing: Pocket Camping game. The game will be available via the App Store as well as the Google Play Store, starting November. The game, which is a part of the ‘almost 15-year old’ Animal Crossing series, has been built around the camping theme with the sole purpose to set up a camp, decorating the camp and making friends with the co-existing animals. The players can choose from various themes and arrangements available within the game. The game also supports Leaf Tickets which allows players to make micro transactions. The users can either buy various new materials within the game or can increase the in-game time. The game allows users to make in-app purchases and works in the presence of internet connectivity. n team@mymobile.co.in

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What’s Up

bignews Time ripe to look beyond mobile manufacturing: IT Secretary Ajay Prakash Sawhney at C-ESDM Forum

r Ajay Prakash Sawhney, Secretary of the Ministry of Electronics and IT (MEITY), has called upon the electronics and telecom industry to seize the huge opportunity prevalent in electronics manufacturing space within the country. “We are entering into an era of rapid growth of disruptive and exciting technologies which do not exist at present. Companies making mobile phones should look beyond just making handsets,” said Mr Sawhney while speaking at a brainstorming conference titled “Inflexion point in Mobile Phone Manufacturing – PCB Population from 2018 – Are we ready?”, organized by the Centre for Development of Electronics System Design and Manufacturing (C-ESDM) recently in national capital. C-ESDM, a body supported by Indian Cellular Association, has been established to nurture and speed up national eco-system for building electronic design and manufacturing industry in India. Addressing the distinguished gathering, the National President of Indian Cellular Association Pankaj Mohindroo pointed out that Indian manufacturers needed to look beyond opportunities in domestic markets. “Besides manufacturing for India market, we will also need to look at exporting devices if we have to meet target of 500 million mobile devices manufacturing in India by 2019,” Mr Mohindroo said. Elaborating on the role of C-ESDM, Mr Mohindroo said that the body is a think tank which will also undertake targeted investment promotion in select ESDM countries like Japan, South Korea, Taiwan, China and USA and provide investment facilitation services to promote the electronics manufacturing industry and its’s eco system. C-ESDM shall be organizing a series of workshops on the industry verticals such as: Mechanics, Key pads, Camera module, Connectors, Heat Dissipating materials, Touch Panel/ Cover assembly among

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IT Secretary AP Sawhney & ICA National President Pankaj Mohindroo

others. The establishment has on board a pool of renowned experts both from the Corporate and Government sector having deep expertise in the electronics manufacturing space. Dr. Ajay Kumar, Add Sec and Mr Sanjay Rakesh, Joint Secretary, Ministry of Electronics and IT, blessed the event with their active participation. from - Some of the industry stalwarts who participated at the event included: Mr Hari Om Rai, Cofounder and Director Lava International Ltd; Mr A Gururaj, MD –Wistron; and many other distinguished people; Mr Soni Saran Singh, Executive Director, iNETest Technologies India PVt Ltd, which had also supported the event. n

november 2017 | 21

What’s Up

bignews

Lenovo to increase offline presence in India

enovo Group is planning to focus on boosting its offline presence in India to regain market share, which had dropped following aggressive campaigns by its Chinese rivals. Lenovo, which sells Motorola phones it bought from Google in 2014, has seen its position drop to No 5 in April-June 2017, from the second position last year, with market share also eroding to 7% from 9.6%, according to IDC India data. “That is a battle we need to win. Online is just 27% of the total market. We have a robust position there, but have growth left in offline which is why you will see us attack it more,” Aymar de Lencquesaing, executive vice president at Lenovo and chairman & president at Motorola was quoted as saying by some reports. While smartphone makers have tied up with e-commerce players to launch their products in recent times, it still constitutes a small part. About 73% of phones are bought from brick and mortar stores. “The next growth will come from there so we are increasing our distribution and setting up Moto Hub exclusive retail stores,” reports quoted Sudhin Mathur, MD of Motorola Mobility India and country head of Lenovo Mobile, as saying. According to reports, the stakes are high for Lenovo MBG in India, where it sells both the Moto and

Lenovo brands, unlike other markets where only either of the brand is sold. India, where it sells 12 million smartphones annually, ranks second in terms of volume, lagging only behind Brazil. In value, it is behind the US and Brazil. Motorola, which has a manufacturing unit in Chennai with Flextronics as its partner, has doubled its capacity to 12 million units recently and is “ready to increase more” if needed. n

Regional language support deadline for mobile phones extended to February 2018

n a move that will come as a relief to mobile handset companies, the government has given four more months to them to add

22 | november 2017

support for regional Indian languages on mobile phones, by extending the deadline to February 1, 2018. The mobile handset companies had flagged various issues pertaining to implementation of the said order. The extension was granted to address the issues and concerns raised by manufacturers “with regard to compliance to the order” and facilitate a “smooth implementation” of the said directive, according to a notification by the Ministry of Electronics and IT (MeitY). “The date of coming into effect of the... order stands extended to February 1, 2018,” it added. In a statement, Indian Cellular Association (ICA) said the extension will provide a huge relief to the mobile handset industry. “Industry has been working relentlessly for the implementation of Indian language support on handsets ... ICA advocated the pain areas in the implementation such as the issues pertaining to testing across BIS Labs and an irrelevant standard referred by BIS for language implementation,” ICA said. The industry body, which represents majority of mobile phone companies in India, noted that implementation of local Indian languages on handsets would fuel growth of the industry substantially, especially the smartphone segment. The new standard for language implementation on mobile handsets is expected to be formulated by November 15, 2017, followed by a 2.5 months’ time for the industry to implement the solution, ICA said. n

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hina-based Topwise Communication-backed Comio has tied up with smartphone makers V-Sun and Hi-Pad for local manufacturing in India. Comio, which entered India in August this year with the launch of its handset brand, plans to invest about Rs 150 crore in manufacturing over the next two years. Topwise plans to get five assembly lines at V-Sun’s facility in India and three at Hi-Pad’s factory. The facilities of these two companies can produce 1 million mobiles a month. According to reports, Topwise will produce 50,000 smartphones per month from the two factories. The handset maker plans to double the output by the end of December. “We have a long-term vision for India...with this initiative, Comio will be investing Rs 150 crore in manufacturing over the next two years in India,” Sanjay Kumar Kalirona, chief executive officer at Comio, was quoted as saying. “Hi-Pad and V-Sun will be locally assembling around 3 million devices yearly between the two facilities,” he added. The company, which is one of the latest Chinese entrants in the Indian smartphone space, will provide 20 senior engineers in total

What’s Up

Comio partners V-Sun and Hi-Pad for local manufacturing C

to both the factories. Comio is eyeing 5% market share in three years while competing with the likes of Samsung and Micromax in India. Its competition will be far tougher with companies from its home country, as Xiaomi, Lenovo, Oppo and Vivo have taken more than half the market by volumes since December 2016. Despite the competition, Comio is targeting sales of 1 million units by March 2018. Interestingly, it is banking on the Rs 6,000-10,000 price range. n

LG’s mobile business reports bigger loss as chip prices rise L G Electronics Inc. has reported a wider loss from its mobile business even as overall business stayed profitable, as prices of mobile components jumped. According to an Associated Press report, the South Korean electronics company said that its mobile business lost 375 billion won ($334 million) during the July-September quarter. The operating loss has nearly tripled from the previous quarter because prices of memory chips and other components for smartphones jumped. The result highlights the deepening challenge for smaller phone

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makers such as LG to stay profitable as the premium smartphone sector is dominated by Samsung Electronics and Apple. The rising prices of memory chips, stemming from a tight supply of memory chips and a global surge in mobile data traffic, has been a boon for memory chip makers such as Samsung and SK Hynix, but the handset makers like LG Electronics had to pay a bigger price, said the report. LG’s G6 smartphone and other gadgets saw higher sales but that did not boost its profitability, it added. The company’s overall business stayed in the black for a third quarter, thanks to the home entertainment business that posted its best quarterly profit. Thanks to consumers who snapped up its high-end OLED TVs and its strategy to focus on increasing the portion of premium products, LG’s TV division posted higher sales and improved profitability, it said. Overall, LG reported 318 billion won ($283 million) in net income for the July-September quarter, slightly better than expected. It was the company’s third straight quarterly profit after two straight quarters of net loss. Sales rose 15 per cent over a year earlier to 15.2 trillion won ($14 billion) while operating income jumped 82 per cent to 516 billion won ($459 million). n

november 2017 | 23

What’s Up

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India to have 7.5 lakh public Wi-Fi hotspots by 2018 T he Centre has decided to give a major push to Wi-Fi deployment across the length and breadth of the country and will facilitate the setting up of as many as 7.5 lakh public-internet hotpots by the end of next year. According to a TOI report quoting Telecom Secretary Aruna Sundararajan, the rollout, mainly focused at providing high-speed internet in semi-urban and rural areas, will be carried out by private operators such as Reliance Jio, Airtel, Vodafone, Idea Cellular and state-owned BSNL, apart from internet service providers (ISPs). Wi-Fi, while being a backbone of digital infrastructure across many countries, has seen a lacklustre growth in India with only about 31,000 hotspots in 2016. In comparison, top ranking countries like France, the US and the UK had significantly higher numbers at 1.3 crore, 98 lakh, and 56 lakh hotspots, respectively. Sundararajan said that with the laying of optic fibre network across gram panchayats (GPs), the key resource for setting up Wi-Fi hotspots will be in place. “We have reached 75,000 GPs by now, and the network is up there. Our target is to reach 1 lakh GPs by this December,” Sundararajan was quoted as saying. The telecom ministry, which will come out with a tender on kickstarting the mega Wi-Fi rollout, has also called in a high-level meeting of key

representatives from various state governments to work out methods for digital delivery of services in areas such as health, education, and rural development. The telecom secretary said that while telecom companies have been rolling out faster 4G networks across the country, many of these are slow to reach non-urban areas. “We plan to hasten the high-speed rollout in rural and semi-urban through Wi-Fi.” The government wants to have three Wi-Fi hotspots per GP, and is aiming to provide 1GB of data per panchayat. n

RCom-MTS merger gets DoT approval T he Department of Telecommunications (DoT) has given a green signal to the merger of Reliance Communications and Sistema Shyam Telecom Limited (SSTL), which operates the MTS brand in nine circles in India. The department, which was the final authority to give a nod to the merger, gave a go-ahead on October 20, following which operations of the Russian backed carrier which has 4 million users, will be transferred to the Anil Ambani owned carrier. “The DoT issued the letter on October 20,” a source aware of the

24 | november 2017

development was quoted as saying by some reports. The deal, which is valued at Rs 5,000 crore, would provide RCom with 3.75 MHz of highly valuable spectrum in 850 MHz band in Delhi, Gujarat, Tamil Nadu, Karnataka, Kerala, UP (West), Kolkata, West Bengal and Rajasthan. SSTL has spectrum holdings in these circles, except for Rajasthan, valid till FY 2033, and therefore would reduce the need for RCom to buy airwaves in future auctions. RCom’s CDMA spectrum in eight circles is set to expire in 2021. As of July data from the Telecom Regulatory Authority of India (Trai), MTS had nearly 4 million customers. Considering that all of these customers are users of data, they would add value to RCom’s base of 81 million users. RCom would also benefit from MTS’ revenue generation of Rs 1,000 crore. All of MTS’ customers will be moved to 4G when they move to RCom. Post merger, RCom would pay Rs 400 crore a year, starting February 2016, for next ten years, for spectrum that MTS purchased in 2013. n

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Bharti Airtel acquires Tata’s mobile arm T elecom service provider Bharti Airtel recently said it would acquire the lossmaking consumer mobile business of the Tata Group on a ‘debt-free, cash-free’ basis, while taking on some spectrum-related cost. The deal, which is Bharti Airtel’s seventh acquisition in the past five years, will entail the operator paying a “small portion” of unpaid spectrum liability of the Tatas, estimated at Rs 2,000 crore. All past liabilities and dues would be settled by the Tatas, the companies said in a joint statement, adding that Airtel would acquire 40 million subscribers of Tata Teleservices Ltd. and Tata Teleservices Maharashtra Ltd. across 19 circles. Tata Teleservices has a debt of about Rs 31,000 crore. The proposed merger will include transfer of all the customers and assets of the Tatas’ consumer mobile business to Bharti Airtel. “It will also enable Bharti Airtel to further bolster its strong spectrum footprint with the addition of 178.5 MHz spectrum (of which 71.3 MHz is liberalised) in the 850, 1800 & 2100 MHz bands,” the statement added.

The deal is likely to help Bharti Airtel narrow the gap with the Vodafone-Idea combined entity that would have about 400 million customers once the merger is concluded. Bharti Airtel, which is also in the process of acquiring the India operations of Norway’s Telenor, has about 300 million subscribers with a market share of about 24%. The Bharti Airtel-Tata’s CMB combined entity is likely to have a market share of about 27-28%, against the estimated 34% of the Vodafone-Idea combined entity. The deal will also help the firm widen its lead over the Mukesh Ambani-led Reliance Jio. n

Reliance Communications calls off deal with Aircel R eliance Communications (RCom) has called off plans to merge its wireless business with rival Aircel, citing legal and regulatory uncertainties as well as ‘intervention of vested interests to derail the deal’. Had the merger gone through, it would have created India’s third-largest telecom provider with 175 million subscribers. The Anil Ambani-led company, with Rs 42,000 crore in debt, is exploring other alternatives to reduce debt through a possible sale of spectrum, tower and real estate assets as the six-month moratorium allowed by the lenders to repay Rs 25,000 crore of

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outstanding loans ends on December 31. The proposed deal with Aircel signed last September and the sale of its tower assets to Brookfield were together expected to reduce RCom’s debt by 60%. RCom had reported a net loss of Rs 1,796 crore in FY17. The entry of Mukesh Ambani-led Reliance Jio with free plans last September had triggered a price war in the industry. Attempts at consolidation too followed, across the sector. In March, Vodafone India and Idea Cellular had announced plans to merge. On completion, the $23-billion deal will create India’s largest telecom firm with a subscriber base exceeding 400 million. Earlier, Airtel had said it would acquire Telenor India’s operations in seven circles with a combined subscriber based exceeding 300 million. “Legal and regulatory uncertainties, and various interventions by vested interests, have caused inordinate delays in receipt of relevant approvals for the proposed transaction. As a result of the various factors aforesaid, the merger agreement has lapsed. The Board of Directors of RCom at a meeting held in Mumbai approved the same,” said RCom in a notification to the stock exchanges. “Unprecedented competitive intensity in the Indian telecom sector, together with fresh policy directives adversely impacting bank financing for this sector, have also seriously affected industry dynamics,” said the RCom statement. n

november 2017 | 25

What’s Up

bignews

Full-featured MediaTek smartphone chipset MT6739 debuts in India M ediaTek Inc., the Taiwan-based global fabless semi-conductor major, introduced its MT6739 chipset at the India Mobile Congress 2017, the first mobile conference of its kind in the region. The high-speed quad-core System on Chip (SoC) is built for India’s rapidly growing 4G market. The MT6739 features an advanced WorldMode LTE Cat.4 modem, dual camera photography and 18:9 display support to bring latest 4G LTE functions and large, beautiful phone designs to the mainstream users. MT6739 is a quad-core 64bit ARM Cortex-A53 processor and operates up to 1.5GHz. The chipset delivers a package of superior features for entry-4G smartphone users in India, including (a) FutureProof Cellular Technology: Support dual VoLTE and Dual SIM Dual Standby (DSDS) with either 4G+4G (L+L) or 4G+3G (L+W), meeting future-proof needs as 2G networks are progressively retired, (b) Design Excellence: Enable the latest 18:9 display with HD+ resolution, allowing smartphone designers to create premium-looking smartphone styles (c) Innovation at the Fore: New connectivity technologies including eMBMS, HPUE and 600MHz LTE frequency are all supported.

“Consumers expect smartphones to do more than ever before. That’s why we designed the smartphone chipsets with features to let you share, do and capture more and at the same time plug in less,” said Dr. Finbarr Moynihan, General Manager of International Corporate Sales, MediaTek. n

Reliance Jio working on launching payments bank in December J io Payments Bank, a joint venture between Mukesh Ambani’s Reliance Industries Ltd and State Bank of India, is expected to start operations in December, said reports, citing three people aware of the development. Jio Payments Bank, if launched, would be the country’s fifth payments bank going live after Airtel Payments Bank, Paytm Payments Bank, India Post Payments Bank, and Fino Payments Bank. “The payments bank was expected to launch its

26 | november 2017

operations in October. The launch got delayed as the Reserve Bank of India had asked them (Jio Payments Bank) to demonstrate its capabilities to ensure it is ready for a glitch-free launch. The launch will now be in December,” said Mint newspaper quoting one of the persons mentioned above. The payments bank launch was to coincide with the delivery of the 4G-enabled Jio phones in October. Reliance had received in-principle approval from the RBI to launch a payments bank in September 2015. In March this year, the company got the final go-ahead to carry on payments bank business in India. RBI had issued guidelines to set up a new category of banks to support financial inclusion by providing small savings accounts, payments/remittance services to migrant labour workforce and low-income households and supply of credit to small business units among others. Payment banks are meant for simple banking transactions and will not be allowed to lend or accept term deposits. Customers can’t keep more than Rs 1 lakh in their account. As payments banks, these firms will be allowed to accept demand deposits, issue ATM/debit cards and become business correspondents of other banks. n

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Aadhaar introduces dynamic OTP in its app T he Unique Identification Authority of India has introduced time based one time password (TOTP) as a new feature to fast track authentications via the app. Aadhaar’s mobile application hit 1 million downloads within two months of its launch. With the introduction of TOTP, people will not have to wait for OTP to arrive on their mobile since a dynamic OTP will be always available on mAadhaar App on their mobile phones. This will especially be helpful in slow network areas where transactions fail due to delay in receiving OTP. Ajay Bhushan Pandey, CEO, UIDAI said that to improve both security and convenience, TOTP has been configured in the Self Service Update Portal (SSUP) and eAadhaar download. In future, all OTP based Aadhaar authentication applications will be migrated to TOTP based Aadhaar authentication. It is an 8 digit long numeric string generated as one-time temporary password (OTP) by an algorithm and valid only for 30 seconds. TOTP has a time variable characteristic and is personal to the resident. It is uniquely generated every 30 seconds for each resident separately in mAadhaar. The technology is already being used by several payment companies in the country. “TOTP addresses OTP

related shortcomings like residents dependency on mobile network for SMS delivery, etc,” Pandey added. By downloading the Aadhaar app on their registered mobile, a user need not carry physical copy of his Aadhaar card, since it stores and displays demographic data that is available on the Aadhaar card including name, date of birth, gender, address and photograph. It also includes features such as locking biometrics etc. n

Airtel deploys Massive MIMO, India’s first 5G capable technology T elecom operator Bharti Airtel has deployed India’s first state-of-the-art Massive Multiple-Input Multiple-Output (MIMO) technology which is a key enabler for 5G networks. As one of the few commercial deployment of Massive MIMO globally, the deployment puts India on the world map of technology advancement and digital revolution. Airtel is starting with the first round of deployment in Bengaluru and Kolkata and will expand to other parts of the country soon. Deployed as part of Airtel’s ongoing network transformation program, Project Leap, the Massive MIMO technology will expand existing network capacity by five to seven times using the existing spectrum, thereby improving spectral efficiency. Massive MIMO is a key enabler and foundation for technology revolutions to come. It is a pre-5G technology that will make the network future ready for meeting the data demand coming from digital revolution and data explosion in India. Massive MIMO deployment uses green technology and thus helps reduce carbon footprint. Abhay Savargaonkar, Director – Networks, Bharti Airtel, said, “India is fast striding towards exponential and unprecedented data growth. Our latest deployment of Massive MIMO, will help us serve this demand and would also give an impetus to build a

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future ready network. The deployment gives us a strategic advantage to provide faster speeds and enhanced user experience for our customers, thereby translating into improved spectrum efficiency.” Massive MIMO creates 3D beams both on horizontal and vertical planes towards users located within its coverage footprint. This helps in improving coverage and reducing interference across users in different beams, thereby improving signal quality (SINR) by 2-3dB. Airtel recently also entered into a strategic partnership with Korean telecommunications service provider SK Telecom to leverage its expertise to build the most advanced telecom network in India. n

november 2017 | 27

What’s Up

bignews Kerala to set up electronic manufacturing hub

erala is planning to roll out a set of policies to create a conducive ecosystem for the growth of electronic hardware sector. The aim of the policy is to set up an electronics manufacturing hub in the state by leveraging on its skilled human resources and high consumption. The Government of Kerala has already made clear its intent of promoting electronics hardware manufacturing in the state. For this, policy initiatives like setting up hardware parks and funding for EMCs are being introduced. The state government had earlier brought out an Electronic System, Design and Manufacturing policy to boost the sector in the state. It envisions turning Kerala into preferred destination for ESDM investment and a leader in electronic design and embedded software. The policy will focus on skill development, promoting start-ups and innovation and creating quality infrastructure for manufacturing. The Kerala Electronics and Hardware Mission recently submitted a well-researched and detailed report to the government outlining the potential, challenges and road map for the ESDM sector. The “Road map for Hardware Manufacturing in Kerala” was handed over to Chief Minister Pinarayi Vijayan by Dr Jayasankar Prasad C, special officer for the Kerala Hardware Mission. M. Sivasankar, IT Secretary,

was present on the occasion. As a follow up to the budget declaration and the Electronics and IT policy of 2017, the Electronics and Hardware Mission was set up to coordinate the activities of multiple agencies working in the sector; and to create a single point of contact for various strategic projects and investment proposals. “Overall, the report indicates a potential for Kerala to leverage its strengths in human resources, start-up ecosystem, high consumption and a proactive policy to establish a manufacturing hub in electronics and related hardware,” the IT secretary said. n

Spreadtrum showcases its prowess at IMC

preatrum Communications Inc, Shanghai headquartered world’ leading fables semiconductor company which supplies nearly25 percent (more than 600 million chips) of all the chipset used in mobiles phones globally showcased its prowess at the recently held India Mobile Congress at New Delhi. Spreadtrum It produced more than 600 million smartphone chips last year, accounting for over 25 per cent of the world’s total shipments. The company has been a key enabler in Reliance Jio’s plan to develop a low cost chipset which enabled conventional feature

28 | november 2017

phones to have reasonable smartphone capabilities. The company has also become the leading supplier of mobile chipset in terms of value and is rapidly climbing up the value chain – shifting its focus from feature phones to smartphones, as it see rapid smartphone adoption by Indians in next couple of years. India CEO had recently pointed out that, “LTE featurephone will be there for 1-2 years, total market is 100 million, after which people will want to move to smartphones.” On display was also its well respected SC9861G-IA chip which is a highly integrated smartphone solution targeting middle–high end market. It equips octa cores Intel BFD-S 64-bits CPU and Imagination PowerVR GT7200 GPU. With five modes LTE Cat7 modem, QHDLCD, 26Mp camera, 4K2K multimedia codec features and Intel 14nm process, SC9861G-IA provides superior system performance, best energy efficiency and ultimate user experience. n

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India Today launches MobileTak.in - a portfolio of 7 digital channels Kalli Purie to lead group’s digital expansion

he India Today Group has launched a new portfolio of 7 niche digital channels across 6 platforms under the umbrella of Mobiletak.in. The digital channels from Mobiletak.In Are News Tak, Sports Tak, Food Tak, Life Tak, Astro Tak, Tech Tak And Yoga Tak. “MobileTak.in is an omniplatform channel and offers visitors an opportunity to know about what’s new, hot, trending, cool and interesting around the world”, said Kalli Purie, Vice Chairperson, India Today Group and the one who is leading group’s digital expansion to My Mobile. MobileTak.in users will get access to a hot list of short and crisp videos on a wide range of topics across Sports, Cricket, Bollywood, Politics, Astrology, Food, Technology, Humour, Fashion and News. This launch unleashes a new era for the group in the mobile space with a clear focus on video content made especially for viewing on the mobile device. “Content consumption on mobile devices is growing at a phenomenal rate and we are catering to this growing appetite for content on mobile with this new launch. MOBILETAK.IN is Mobile First in content and experience. We always wanted to create a series of niche channels. This would have been a herculean task on

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Television, but the onslaught of content consumption on mobile and the current digital landscape have enabled in ushering in the simultaneous mega launch of the 7 niche digital channels,” added Ms Purie. MobileTak is built over progressive web app technology which works on any handset and any operating system giving users access to content in the remotest parts of the country. The combination of content, technology and ease of sharing makes the platform very engaging for all users. Sharing is at the heart of MobileTak and allows users to share content via Whatsapp, Facebook, Twitter, E-Mail with just a click of a button. n Kalli Purie, Vice Chairperson, India Today Group

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team@mymobile.co.in

november 2017 | 29

First Look

justin Xiaomi Mi Mix 2 A stunning evolution of Xiaomiâ&#x20AC;&#x2122;s full screen display smartphone

fter launching the Mi Mix 2 in China recently, Xiaomi

and an aspect ratio rated t 18:9.

has now brought the smartphone to the Indian market.

Speaking of the technical specifications, the Mi Mix 2

The main highlight of the device is the bezel-less display

sports a smaller display size rated at 5.99-inch than its predecessor Mi Mix. The screen is full HD + in nature and comes with an aspect ratio of 18:9, with a pixel density of 403ppi. The Mi Mix 2 is powered by octacore Qualcomm Snapdragon 835 mobile platform ticking at 2.45GHz. The device comes with 6GB of RAM and 128GB of internal storage. On the camera front, the smartphone comprises a 12megapixel primary shooter with Sony IMX386 sensor, 4-axis optical image stabilisation, 5P lens. The front-facing snapper stands at 5-megapixel. The device sources its power from a 3400mAh battery with Quick Charge 3.0 tech and runs Android 7.0 Nougat, based on the companyâ&#x20AC;&#x2122;s MIUI 8.0. The

ceramic-bodied

smartphone houses dual SIM card slots, and is topped with several connectivity options such as 4G LTE, Wi-Fi 802.11ac, GPS, A-GPS, Bluetooth v5.0, and USB Type-C. There is also rear-mounted fingerprint sensor, and the device also supports facial recognition. Additionally, the Mi Mix 2 comes with hidden sound-guided speaker. The Xiaomi Mi Mix 2 comes with a price tag of Rs 35,999, and is up for grabs at Mi.com, Flipkart, all Mi Home stores and other retail stores. n

30 | november 2017

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First Look

justin

Intex Aqua Lions X1, X1+ The shatterproof handsets

omegrown Intex Technologies recently launched two new

is rated at 5-megapixel, also coming with LED flash.

budget smartphones, known as the Aqua Lions X1 and the

The Aqua Lions X1 is backed by a 2800mAh battery and runs

Aqua Lions X1+ in India. The USP of both the devices is the

Android 7.0 Nougat. The 4G VoLTE-enabled smartphone comes

shatterproof display they come with.

with various value-added services such as Swiftkey, DataBack,

Starting with Aqua Lions X1, the smartphone comes with a

Prime Videos, and MiFon Security.

5.2-inch HD IPS display and is powered by quad-core processor

The Aqua Lions X1+, on the other hand, comes with an

ticking at 1.3GHz. It comes equipped with 2GB of RAM and

upgraded 3GB RAM and 32GB of internal storage option. Other

16GB of inbuilt storage which is expandable up to 128GB with

specs remain the same.

the use of a microSD card. In the camera department, there is a 13-megapixel rear shooter with autofocus and LED flash, while the one at the front

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The Intex Aqua Lions X1 and the Aqua Lions X1+ come with a price tag of Rs 7,499 and Rs 8,499 respectively, and are available in Black, Champagne and Blue colour options. n

november 2017 | 31

First Look

justin

Xolo Era 3, Era 2V & Era 3X Made for selfies

omestic company Xolo recently launched three new

RAM and 16GB of inbuilt storage. Camera-wise, the

budget smartphones in its Era series, dubbed the Era 3,

smartphone houses an 8-megapixel primary snapper and a

the Era 2V and the Era 3X at an event in India. The main

13-megapixel front-facing camera. It sources power from a

highlight of the selfie-centric devices is the Moonlight feature

3000mAh battery and runs Android 7.0 Nougat. The Era 2V

for evenly exposed and clearer selfies in low or no light.

is also accompanied by a fingerprint sensor at the back, and

Starting with the Xolo Era 3, the smartphone comes with a 5-inch HD display and is powered by a MediaTek MT6737

costs Rs 6,499. Lastly, the Xolo Era 3X sports a 5-inch HD display, MediaTek

processor. The smartphone is equipped with 1GB of RAM and

MT6737A processor and 3GB of RAM. The device has 16GB

8GB of internal storage. In the camera department, there is a

of onboard storage, and a 3000mAh battery. The smartphone

5-megapixel rear shooter with the front camera rated at

runs Android 7.0 Nougat and has a rear-mounted fingerprint

8-megapixel. The device is backed by a 2500mAh battery and

sensor. In terms of optics, both the front and the rear cameras

runs Android 7.0 Nougat. The Xolo Era 3 comes with a price

are rated at 13-megapixel. The Era 3X is priced at Rs 7,499.

tag of Rs 4,999. The Xolo Era 2V features a 5-inch HD display and is powered by a MediaTek MT6737A processor. There is 2GB of

32 | november 2017

The three devices also come with a 365-day screen replacement offer. They are exclusively available on Flipkart. n

MYMOBILE

Alcatel U5 HD An entry-level smartphone

andset manufacturer Alcatel has

First Look

justin

now launched another budget

smartphone in India, known as U5 HD at an eye-catching price of Rs

5,999. The device sports a metallic Black and metallic Gold finish body which is quite stunning at this price segment. Along with a resolution of 1280Ă&#x2014;720 pixels, the phone features a 5-inch HD IPS display. The phone is powered by a quad-core 64-bit MediaTek MT6737 processor running at 1.25GHz. The chipset is paired with Mali-T720 GPU on top. The smartphoneâ&#x20AC;&#x2122;s memory aspect is taken care of by 2GB of RAM and 16GB of inbuilt storage. The storage is further expandable up to 128GB using a microSD card. The phone is now available in two colour variants, Metallic Gold and Metallic Black, and is available exclusively on Flipkart. The cons of this device are that it has a smaller 2200mAh battery. In terms of optics, the handset sports an 8MP selfie camera and a 13MP primary camera equipped with LED flash. Moreover, the product features in-housed apps to craft instant collages just by selecting pictures from their gallery. n

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november 2017 | 33

First Look

justin

Comio C2 A powerhouse

omio, a new-entrant in the smartphone market from China, has unveiled a new budget handset, dubbed the Comio C2 in India. The

main highlight of the device is the huge 4000mAh battery it sources power from. In terms of other hardware specs, the Comio C2 comes with a 5-inch HD display and is powered by MediaTek MT6737 processor ticking at 1.3GHz. The smartphone is equipped with 2GB of RAM and 16GB of internal storage which can be further expanded up to 128GB with the use of a microSD card. In the camera department, the smartphone houses an 8-megapixel primary shooter featuring LED flash, with the front-facing snapper also rated at 8-megapixel. The Comio C2 runs Android 7.0 Nougat and comes with several connectivity options such as 4G VoLTE, Bluetooth v4.0,

Wi-Fi 802.11b/g/n, and GPS. The Comio C2 comes in Royal Black and Royal Blue colour variants. The smartphone comes with a price tag of Rs 7,190 and is now available to buy via online as well as offline stores. n

34 | november 2017

MYMOBILE

LG K7i The worldâ&#x20AC;&#x2122;s first mosquito-repelling smartphone

outh Korean electronics major LG recently launched

expanded with the use of a memory card. On the camera

the K7i smartphone in its K series at an event in

front, the device houses an 8-megapixel rear shooter, while

India. The main highlight of the device is the Mosquito Away technology it comes with, which with the help of the Sound Wave technology will keep the mosquitoes far off.

the one at the front is rated at 5-megapixel with a front flash. The LG K7i comes with a battery capacity of 2500mAh battery and runs Android 6.0 Marshmallow. The device is

In terms of the technical specs, the LG K7i sports a

home to dual SIM cards and is stacked with the usual

5-inch On-Cell display and is powered by a quad-core

connectivity options such as Wi-Fi 802.11 b/g/n, Bluetooth

processor. The smartphone comes equipped with 2GB of

v4.1, micro-USB 2.0, and FM radio. The LG K7i is priced

RAM and 16GB of internal storage which can be further

at Rs 7,990, and is available in a single brown colour. n

www.mymobileindia.com

First Look

justin

november 2017 | 35

First Look

justin

Honor Holly 4 A budget phone

uaweiâ&#x20AC;&#x2122;s sub-brand Honor recently unveiled a new

13-megapixel rear shooter with PDAF and a 5-megapixel

budget smartphone in its Holly series, dubbed the

front-facing camera. It comes with various camera features

Holly 4 in India.

such as Timelapse, slow motion, Pro Video, and Pro

Talking about the hardware specs, the Honor Holly 4

picture. The smartphone is backed by a 3020mAh battery

comes with a 5-inch HD display and is powered by octa-

and runs the companyâ&#x20AC;&#x2122;s EMUI 5.0 based on Android 7.0

core 64-bit Qualcomm Snapdragon 430 processor. The

Nougat.

display comes with the eye comfort mode which reduces

It comes with various connectivity options such as

the blue light emission for ease of usage. The smartphone

Wi-Fi 802.11b/g/n, Bluetooth v4.1, Micro-USB v2.0, and

comes equipped with 3GB of RAM and 32GB of internal

USB OTG Support. The smartphone is further accompanied

storage which comes with the option to expand up to

by a fingerprint sensor at the back.

128GB with the use of a microSD card. In the camera deparment, the Holly 4 is home to a

36 | november 2017

The Honor Holly 4 comes with a price tag of Rs 11,999, and is available in Grey, Gold and Silver colour options.n

MYMOBILE

Lava Z60 Dual Bokeh mode makes it special

omestic handset manufacturer Lava has launched a new

with LED flash on both the sides.

budget smartphone, dubbed the Z60 in its Z series in

The Lava Z60 is backed by a 2500mAh battery and runs

India. The main highlight of the smartphone is the incorporation

Android 7.0 Nougat with the companyâ&#x20AC;&#x2122;s Star OS 4.1 on top.

of Bokeh Mode. The Bokeh can be created for both the front

The smartphone is stacked with various connectivity options

and primary camera outputs.

such as 4G VoLTE, Bluetooth v4.0, Wi-Fi 802.11 b/g/n, GPS,

Talking about the technical specifications, the Lava Z60 comes with a 5-inch FWVGA display with a pixel density of 194ppi. The smartphone is powered by a quad-core processor

and a 3.5mm audio jack.

First Look

justin

Priced at Rs 6,499, the Lava Z60 comes in Black and Gold colour variants. n

clocked at 1.1GHz. The device is equipped with 1GB of RAM and 16GB of onboard storage. On the camera front, the smartphone houses a 5-megapixel rear as well as front camera,

www.mymobileindia.com

november 2017 | 37

First Look

justin Zopo Flash X1, Flash X2 Bezel-free budget phones

opo Mobile has launched two budget smartphones, known as

sensor and a 5-megapixel front camera with soft flash. The device

the Flash X1 and the Flash X2 in India. The USP of both the

is backed by a 2500mAh battery and runs Android 7.0 Nougat.

devices is the Full Screen displays, with an aspect ratio rated at 18:9.

The Zopo Flash X2 comes with the same display rated at 6-inch. It is powered by a 1.5GHz MediaTek MT6737 processor,

First in line is the Zopo Flash X1 which sports a 5.5-inch HD

coupled with the same RAM/ROM configuration as the Flash X1.

Full Screen display with an aspect ratio of 18:9 and a layer of

The camera department too, is the same as X1, with its running

2.5D curved glass. The smartphone is powered by a 1.3GHz

Android 7.0 Nougat. The smartphone has a battery capacity of

MediaTek MT6737 processor with Mali-T720 GPU. It comes with

3380mAh.

2GB of RAM and 16GB of internal storage which can be further expanded up to 64GB via a memory card. In the camera department, the Flash X1 features an 8-megapixel primary shooter with LED flash and Sony IMX219

38 | november 2017

Both the Zopo Flash X1 and Flash X2 come with a fingerprint scanner at the back, and are available in Coral Blue, Alien Black and Citrine Gold colour variants, for Rs 6,999 and Rs 8,999 respectively. n

MYMOBILE

Panasonic Eluga I4 A follow-up to the Eluga I3

xpanding its Eluga series, Panasonic has come with a

8-megapixel rear shooter with LED flash and autofocus while

new budget smartphone, known as the Eluga I4 in India.

the front-facing snapper is rated at 5-megapixel. The device

The smartphone comes with a battery capacity of

runs Android 7.0 Nougat, and supports dual SIM cards. The

3000mAh.

smartphone is topped with various connectivity options such

In terms of the hardware specs, the Eluga I4 features a 5-inch HD IPS display with a layer of 2.5D curved glass and

as 4G VoLTE, Wi-Fi 802.11 b/g/n, Bluetooth v4.0, microUSB, GPS, A-GPS, and OTG support.

is powered by a 1.25GHz quad-core MediaTek MT6737

Additionally, the Eluga I4 comes with a fingerprint sensor

processor. The device comes equipped with 2GB of RAM

embedded in the home button and also supports the

and 16GB of internal storage which can be further expanded

companyâ&#x20AC;&#x2122;s in-house virtual assistant Arbo.

up to 128GB with the use of a microSD card. In the camera department, the Eluga I4 comes with an

First Look

justin

The Panasonic Eluga I4 comes in Blue, Black and Gold colour options, and is priced at Rs 8,290. n

november 2017 | 39

First Look

justin Lephone W15 An affordable smartphone with regional language support

n the auspicious occasion of Dhanteras, Chinese

for better text communication and has 22 Indian regional

smartphone company Lephone launched the elegantly

languages entailing Hindi, Assamese, Punjabi, Bengali,

designed Lephone W15 pan-India, which offers a classy on-

Gujarati, Kannada, Malayalam, Marathi, Tamil, Nepali, Bodo,

the-go experience to the users.

Telugu, Urdu, Sindhi, Oriya, Sanskrit, Kashmiri, Dogri, Maithili,

Equipped with a 5-inch HD IPS screen, the W15 is a dual

Santhali, Konkani and Manipuri.

SIM phone with a separate dedicated SD card slot and powered

The W15 comes with a reasonable price tag of Rs 5,499

by 1.3 GHz quad core processor with 2GB RAM and 16GB

and is available in Gold, Rose Gold, Silver and Red colour

internal memory. Backed by 2000mAh battery, the smartphone

variants.

comes with 4G VoLTE support.

In the recent past, Lephone came out with sub Rs 5,000

In terms of optics, the phone comes with an 8-megapixel

value for money smartphones like W7 and W2, which have been

rear AF camera with LED Flash and 5-megapixel front camera.

well received by the audience in Tier 2 cities. With the launch

The W15 runs on Android 6.0 Marshmallow and comes with

of W15, Lephone is entering the Rs 5000-10,000 smartphone

an efficient GPS, G.P.L (G: Gravity, P: Proximity, L: Light) sensor

segment, giving audience in the urban areas an opportunity to

and a smooth FM radio player.

own a phone with best in class specifications, while being easy

This model offers an eclectic range of emojis and symbols

40 | november 2017

on the pocket. n

MYMOBILE

First Look

justin

Mafe Shine M815 Offers an extraordinary battery in its segment

omestic handset manufacturer Mafe Mobile has come with

Camera-wise, the 4G smartphone features a 5MP rear (AF)

yet another affordable smartphone, dubbed the Shine

camera with LED flash and 2MP front camera which offers

M815 in India. The main highlight of the device is its powerful

brightness adjustment, night vision multi-shot support.

4000mAh battery, which offers over 15 hrs of talk time, making

Weighing 184 grams and measuring 11.1 mm in thickness,

it one of the few in its segment to provide solid battery power.

the Shine M815 comes with a host of useful features like GPS,

Talking about the specs sheet, the dual SIM smartphone

Bluetooth, WI-Fi, proximity sensor and FM radio among

comes with a 5-inch screen with a resolution of 480 x 854

others.

pixels. The device is powered by a 1.3 GHz quad core

Priced at Rs 4,999, the ShineM815 is available in two

Spreadtrum processor, 1GB RAM and Android 7.0 Nougat OS,

vibrant colours â&#x20AC;&#x201C; Golden and Black. The product is available at

delivering effortless performance. It offers 16GB ROM which

14,000+ retail points and various e-commerce platforms. n

is expandable up to 64GB .

www.mymobileindia.com

november 2017 | 41

First Look

justin OKWU Sigma, Yu Fly Budget-friendly handsets

omegrown smarphone maker OKWU recently launched two new smartphones, dubbed the Sigma and the Yu Fly, which

are priced at Rs 8,200 and Rs 9,699 respectively.

Okwu Yu Fly, on the other hand, sports a 5.77-inch HD

Starting with the Okwu Sigma, the smartphone features a

(1280x720) IPS display with less bezel. It runs on Android 6.0

5-inch HD (1280x720) IPS display. The Sigma runs on Android

Marshmallow and is powered by 1.5GHz Qualcomm Snapdragon

7.0 Nougat and is powered by 1.3GHz MediaTek 6737T

615 octa-core processor coupled with 2GB RAM. It has 16GB

processor coupled with 2GB RAM. It has 16GB internal storage

internal storage which is expandable up to 64GB through a

which is expandable up to 64GB through a microSD card.

microSD card.

In terms of optics, it sports a 13-megapixel rear camera with

In the camera department, the Yu Fly features a 13-megapixel

LED flash and PDAF. On the front is a 5-megapixel selfie camera.

rear camera with LED flash, filter, HDR and PDAF. The dual-SIM

The dual-SIM handset is backed by a 2450mAh battery. It also

handset is backed by a 3050mAh battery. There is a fingerprint

has a fingerprint sensor.

sensor at the back with which you can unlock the device. n

42 | november 2017

MYMOBILE

Karbonn K9 Smart Grand The metal-clad device

omestic brand Karbonn Mobiles

has launched a new entry-level

First Look

justin

smartphone, dubbed the Karbonn K9 Smart Grand in India. The main highlight of the smartphone is the fingerprint scanner it comes with situated at the back. Talking about the technical specifications, the K9 Smart Grand comes with 5.2-inch FWVGA display with a layer of 2.5D curved glass, and is powered by a 1.3GHz quadcore processor. The smartphone comes equipped with 1GB of RAM and 8GB of internal storage which comes with an option to expand via a microSD card. Camera-wise, the phone houses an 8-megapixel primary shooter with LED flash, while the one at the front is rated at 5-megapixel. The device is accompanied by various camera features such as panorama shot, continuous shot and face detection, and face beauty. The Karbonn K9 Smart Grand sources power from a 2300mAh battery which is expected to last 240 hours of standby time and up to 8 hours of talk time. It runs Android 7.0 Nougat, and is stacked with the usual connectivity options such as Wi-Fi, Bluetooth, USB, GPS, and OTG support. It also

comes with pre-loaded photo and video editor. Priced at Rs 5,290, the metalclad Karbonn K9 Smart Grand comes in Black and Champagne colour variants.n

www.mymobileindia.com

november 2017 | 43

First FirstLook Look

justin

10.or G Dual cameras at affordable price

hinese company 10.or (Tenor) has launched another

smartphone, dubbed the 10.or G in India. The smartphone has its USP in the form of dual cameras featured at the back. Starting with the specs sheet, the 10.or G comes with a 5.5-inch full HD display and is powered by Qualcomm Snapdragon 626 mobile platform along with Adreno 506 GPU. The smartphone comes in two R A M / ROM v a r i a n t s - 3 G B RAM/32GB ROM and 4GB RAM/64GB of internal storage, both the options coming with the option to expand up to 128GB with the use of memory card. The smartphone is backed by a 4000mAh battery and runs Android 7.1.2 Nougat, soon to be upgradable to the recent Android 8.0 Oreo. As for the cameras, the smartphone houses two 13megapixel camera sensors at the back, while the one at the front is rated at 16-megapixel for selfies and video calling. The 10.or G comes with several connectivity options such as 4G VoLTE, Wi-Fi, Bluetooth, GPS, dualSIM and micro USB port. The 10.or G is priced at Rs 10,999 (3GB RAM/32GB ROM) and Rs 12,999 (4GB RAM/64GB ROM), and is available to buy at Amazon India. n

44 | november 2017

MYMOBILE

First Look

justin Ziox Astra Curve 4G The seamless fusion of style and performance

1.3Ghz quad core processor, with the potent battery life of 2200mAh. In terms of optics, the Astra Curve 4G features a 5MP AF rear

camera coupled with a 2MP front camera. For people who love to

iox Mobiles added yet another smartphone to its Astra Series

stay connected, the smartphone comes loaded with Wi-Fi, Hotspot,

with the introduction of Astra Curve 4G, the latest revision to its

GPS, Bluetooth and 4G VoLTE. The SOS function, Gravity and 21

signature cover glass with 3D Curved Glass. The dual SIM gadget comes with a wide 5 inch FWVGA bright

language support comes across as striking features in this budget smartphone.

display. Powered by the latest Android 7.0 Nougat OS, the device

The Astra Curve 4G comes with a price tag of Rs 7,299, and is

comes with 2GB RAM, plus 16GB ROM which is further expandable

available in Champagne and Black colour options. It also comes with

up to 32GB via a micro-SD card. The device is also fuelled with

a Back Cover and one year screen breakage warranty. n

www.mymobileindia.com

november 2017 | 45

First Look

justin Swipe Elite Pro Feature-loaded handset

ome-bred Swipe Technologies has come with yet another

the phone is backed by a 1.4GHz quad-core SoC. The storage

budget phone, dubbed the Elite Pro. Prior to this, the

can also be increased up to 128GB through an external microSD

company recently launched the Swipe Elite 2 Plus at an expected price of Rs 3,999 in a black colour variant. As for the specs sheet, the new Swipe Elite Pro features a

5-inch HD IPS display with a screen resolution of 1280 x 720 pixels. The phone is powered by a 2500mAh battery and operates on Android 6.0 marshmallow OS. In terms of optics, the new Swipe smartphone sports an 8MP

card. The connectivity options on the board include 4G VoLTE, WiFi, Bluetooth 4.0, GPS and dual-SIM support. The new smartphone is exclusively available on Snapdeal at a price tag of Rs 6,999. n team@mymobile.co.in

selfie camera sensor and a 13MP primary camera equipped with LED flash. Coupled with 3GB of RAM and 32GB of in-built ROM,

46 | november 2017

MYMOBILE

Limelight

lead story

Airtel Airtel Jio:

vs The BattleThe of Offers Battle of Offers

“I

am gonna make him an offer

of course a never before sumptuous offer

an offer he can’t refuse”

like “virtually free India ka smart feature

The onslaught reminded one of many

– this enduring dialogue

phone” preceded by “Pehle Istemal Karen

famous corporate battles – many of which

from the iconic film ‘The

Phir Vishwash Karen” kind of promotions,

have been fought by legendary Dhirubahi

Godfather’ seems to have been the guiding

had completely shaken up the well seeded

Ambani, father of Mukesh Ambani, himself

mantra to enthrall and garner subscribers

players like Airtel, Vodafone, Idea, Tata who

who went on to decimate rivals one after

and even wean them away from established

just appeared scrambling for cover from

another tolerating no competition in his

telecom players when Mukesh Ambani

the ruthless blitzkrieg attack from India’s

chosen field. Every corporate war that

‘The Godfather of Indian Corporate World’

most powerful corporate baron. Added

Dhirubhai fought, he had won hands down.

began his second telecom inning with a

to it was the subtle and symbolic might

This time, as it was during Ambani’s first

massive disruptive blast.

of the powers that be as no corporate in

foray in telecom, the biggest target of

here to wrest the crown!

Jio’s huge splash backed by deep cash

Indian history had managed to get a serving

Reliance Jio’s attack appears to have been

kitty and the new arsenal called 4G LTE

Prime Minister to appear as their ‘Product’s

Airtel – India’s biggest telecom company

unleashed with dirt cheap data offers and

Poster Boy’! The message was clear – I am

by subscriber base and revenue. Nothing

48 | november 2017

MYMOBILE

Jio

Limelight

lead story

In the faceoff between the two tycoons, Airtel has not only survived the disruptive onslaught from Jio but appears to have scored past the challenger for now while Karbonn has succeeded in scripting a surprise resurgence!

By Shelley Vishwajeet

personal as both barons claim to be ‘Good

January-March.

brother had been in total command with

Friends’ but then as in war so in business,

And the slide appeared irreversible. But

ambition to be ‘one and only king’. Thus

personal equations have little place when

then the battle hardened Sunil Bharti Mittal

it was expected that he will unleash a no

interests clash.

was never known to take things lying down.

hold barred attack, will change the rules of

Backed by never before offers and

In the first battle too with Reliance when

the game, while again the main objective

freebies dole outs, Jio in matter of months

nearly everyone had written off Airtel, the

appears to have been to dislodge from the

had garnered and poached over 130 million

feisty Mittal had held on with destiny of his

crest.

subscribers (as claimed by the company) in

side as he was helped by some fortuitous

The most lethal ammo was fired by

less than a year of its launch – the fastest

turn of events which ultimately made him

Mukesh Ambani on 21st July this year

subscriber acquisition run in India. The

become the ‘Telecom Tycoon’ of India –

during Reliance AGM, when he announced

heavy onslaught from Jio had resulted in

though not the one and only undisputed

the “Mother of All Offers” doling out

Airtel reporting its lowest quarterly profit

king, while Reliance telecom business

virtually free Jio VoLTE handset, christened

in four years in May 2017 while its net

went down the hills due to fratricidal family

‘India Ka Smartphone’ which was to be

earnings fell as much as 72 per cent in

feud. But in the second inning, the elder

made available symbolically from August

november 2017 | 49

www.mymobileindia.com

Limelight

lead story 15 – Indian Independence Day. The initial

seasoned warrior Sunil Mittal to surprise

its tariff while the shares of Airtel sharply

payment of Rs 1500 was to be adjusted

you. Airtel in collaboration with Pradip Jain

bounced back, rising over 8% in matter

over a period of three years (Please see the

and Sudhir Hasija owned Karbonn Mobiles

of days, its biggest gain in four years. The

details in box). The offer helped Jio garner

announced a real smartphone offer at only

wheel of fortune was taking another turn.

a largest subscriber base in fastest time in

Rs 1399 on October 12 while naming the

And it looks like Sunil Mittal is destined to

the history of Indian telecom.

device …… “Indian A40”! This was soon

remain Telcom King of India – the Chosen

Disruption caused by Jio’s entry had a

followed by virtually a free gift of Tata’s

one. In the face off between the crown-

huge impact leading to consolidation and

Telecom business to Sunil Mittal. More

holder and the challenger, the crown has

business exits. Airtel increasingly looked

was to come. On the other hand, Jio under

held its own. But to give credit where it’s

like losing the battle but then expect

increasing financial pressure had increased

due, Mukesh Ambani’s disruptive blitzkrieg

Karbonn Mobiles – The Rise Again! By partnering with Airtel, the duo of Sudhir Hasija and Pradeep Jain have once again reinvented the home grown mobile major!

Sudhir Hasija

Founded in 2009 and a joint venture between Bengaluru based UTL Group headed by Sudhir Hasija and New Delhi based Jaina Group headed by Pradeep Jain, Karbonn quickly became a leading homegrown mobile device brand riding on the wave of mobile revolution in the country helped ably by the vision of its founding duo. Like many other homegrown company which had been under stress due to Chinese onslaught and not so amicable domestic policy environment, the company has once again shot in prominence as it has partnered with Airtel for providing a real

50 | november 2017

Pradeep Jain

smartphone at a price and scheme which should enable aspiring Indians, who were unable to afford smartphone till now, to migrate to smartphones in double quick time. Airtel also benefits much with this partnership as Karbonn devices have deep inroads being available at more than 85,000 retail counters across the country supported by over 800 service centres i.e over 92% penetration across the Indian geography. Karbonn has been voted amongst the top “Most Trusted Mobile Phone brands” by Brand Trust Survey and Brand Equity Trust Report.

MYMOBILE

has certainly rationalized the telecom tariffs

after completion of 36-months and before

local and STD calls coupled with 0.5GB

in the country – a much needed ingredient

39-months from the date of first issue of

data per day valid for 28 days.

for digital empowerment of the country.

JioPhone. The security deposit would be

The customer is not restricted to use

Empire Strikes Back: Here is a deep look

forfeited without any further notice to the

Airtel SIM card in the smartphone. Rather,

as how the competing offers from Airtel

recipient if the phone is not returned within

customer is free to change the SIM card at

and Reliance Jio fares. Like many other

the 3-month window post completion of

any point in time if he/she wants to switch

credible analysts, we at My Mobile too

36-months.

to other network. But, that will void the

believe that Airtel-Karbonn offer is superior

The recipient cannot resell, lease,

on many counts including the three critical

assign, and transfer or otherwise dispose-of

parameters of (a) device relevance and

the JioPhone in any manner whatsoever.

contract and revoke cashback and bundle offer benefits. At no point in time customer is liable to

superiority (b) cost effectiveness and

Airtel-Karbonn ‘Indian A40’ smartphone

return the device to the Karbonn or Airtel

very importantly (c) choice of freedom to

offer: To avail the Airtel-Karbonn A40

and the ownership of the device lies with

customers.

Indian smartphone, customer needs to

the customer. In case the customer does

make a down payment of Rs 2,899. The

not wish to opt for the Rs169 bundled plan,

The biggest handicap with Jio is that it

Limelight

lead story

is only offering 4G services and voice over LTE, which cannot be availed via normal feature phone. So it had to resort to VoLTE feature phones which can be said to be a hybrid of conventional feature phone with extremely limited smartphone capabilities. Jio’s thinking appears to have been that the consumers will first go for it’s kind of hybrid devices before migrating to real smartphone (due to financial constraints). And this is where Airtel-Karbonn offer has made all the difference because they are not offering a stop-gap solution but a real smartphone at an effective price of a

Airtel Karbonn Smartphone Indian A40

JIO VoLTE Feature Phone

4 inch

2.4 inch

RAM

1 GB

512 MB

PROCESSOR

8 GB

4 GB

STORAGE

8 GB

4 GB

DISPLAY

2.0 MP

1,400 mAh

2,000 mAh

Open for all - 2 sims slots

LOCKED TO JIO

2G/ 3G/ 4G

ONLY 4G

YES. FREE TO USE ALL APPS. COMES GOOGLE CERTIFIED WITH OPEN ECOSYSTEM

LOCKED TO JIO

REAR CAMERA BATTERY SIM NETWORK GOOGLE PLAYSTORE

feature phone! Reliance Jio’s ‘India ka Smartphone’:

phone comes bundled with a no-frills

she has the flexibility to opt for recharges of

The plans start at Rs. 153 with unlimited

contract from Bharti Airtel that requires

any denomination and validity.

data, voice, and SMS. One pays Rs 1,500

a monthly recharge of Rs 169 per month

The Karbonn A40 Indian uses Android

upfront for the phone, which is fully

for 36 months for a cashback of Rs 1,500

operating system and, therefore, can

refundable after 3 years. It chiefly targets

– in two installments of 18 months each.

access wide spectrum of apps and services

the estimated 50 crore feature phone users

After successful completion of first 18

available in Google’s ecosystem. The phone

who have not been able to join the Jio 4G

months, user will get the first cashback of

comes installed with Airtel apps as well.

bandwagon because of the high costs

Rs 500 from Airtel. The second cashback

In the battle of offers, it definitely appears

associated with smartphones. Failing to

of Rs 1,000 will be credited back to user’s

that Airtel has really hit it off – akin to

recharge minimum Rs 1,500 per annum

account after successful completion of

‘sensational sixer’ off the last ball when five

revokes the refundable security deposit

36 months. The cashback brings down

runs were required! n

amount in lieu of it.

the effective price of Karbonn A40 Indian

The JioPhone is restricted for use only

smartphone to Rs 1,399.

on Jio network and the scope of using

The cashback is subjected to terms

any other SIM card in the device is ruled

and conditions, which dictates that the

out. The subscriber is bound to make a

user should either recharge with Rs 169

cumulative payment of Rs 1,500 towards

per month and enjoy the bundled benefits

recharges per annum for 3 years. Failing

with the smartphone or recharge a total of

to do so allows the company to repossess

Rs 3,000 in 18 months and Rs 6,000 in

the JioPhone.

36 months to get the cashbacks. In Rs 169

The security deposit is refundable only

www.mymobileindia.com

monthly recharge, Airtel offers unlimited

shelley@mymobile.co.in

november 2017 | 51

In Conversation

interview

“Karbonn-Airtel deal is going to fuel the smartphone adoption and fulfill the digital aspirations of millions of Indians” Fierce competition in the mobile handset market as well as among the telecom service providers has provided a level playing field for both. In that row, Karbonn, the home-grown mobile maker, has joined Bharti Airtel, India’s largest service provider, to bring affordable 4G feature phone to cap the advent of Jio phones in the country. Shashin Devsare, Executive Director, Karbonn Mobiles, explained his rationale behind this deal and how it’s going to affect the company’s future strategies to My Mobile’s Haider Ali Khan. Excerpts… What were the thoughts behind the partnership with Airtel? Through this association, we aim at strengthening our reach with the consumer that resides at the heart of smart telephony. The real strength of our consumer base being an Indian smartphone brand is towards empowering every Indian with smart telephony and through this association, we want to give our customers a full blown smartphone experience at a price of just Rs 1,399. The core of our business has always been simplified technology and we are more than delighted to expand our network with such associations. Isn’t it too late for Karbonn to begin the 4G feature phone race? Karbonn as a brand has always had a strong hold in the feature phone market. With regards to Karbonn A40, it is a full-fledged Google certified 4G smartphone which delivers all

138 | november 2017

MYMOBILE

interview which is powered with 1.3 GHz quad-core processor and has 1 GB RAM and 8 GB ROM which is expandable up to 32 GB. Not only that, this device also comes with bundled services of unlimited calling as well as 15 GB data at cost of 169, which is a great deal for the price as minimum as Rs 1,399. Who will benefit the most out of this deal? Our association with Airtel was done keeping the Indian consumers in mind. We strongly believe that this association is a Win-Win situation for all of us who are and will be a part of this initiative. Airtel being one of the largest telecom

“Our association with Airtel was done keeping the Indian consumers in mind. We strongly believe that this association is a Win-Win situation for all of us” further working towards

centric and we are confident that it will just

it so as to be easily

get better.

In Conversation

the benefits that a Smartphone delivers

accessible to our buyers. What is your current market share in What would be the strategy

smartphone as well as in feature segment?

of Karbonn to match the

We are aiming 7-8% market share in

fierce rivalry from the

smartphones segment and 8-10% in

Indian and Chinese OEMs?

feature phones by end of this fiscal year.

Our strategy as an Indian

service providers will aid to our distribution and we will also help in adding customer base to their services. Our buyers will get all the benefits of a smartphone with additional benefits without having to return

home-grown brand has

Have you noticed any huge differences

been to deliver smart

pre and post GST in overall sales and

telephone experience to

production? No, we have not noticed any

the masses and we always strive to achieve

significant difference in our overall sales

our vision. Our expertise in bringing

and production with respect to the Goods

latest technology through our customized

and Service Tax.

products for Indian market at a price which defines ‘value-for-money’ is the hallmark of

Could we expect some flagships devices

our success. Keeping this vision in mind,

from Karbonn in near future? Yes, we have a

digital aspirations of millions of Indians.

our strategy is to move forward and keep

couple of exciting products lined up which

delivering the services that resonates with

we are planning to launch in the coming

Is this competition good for the buyers? Do

our Indian consumers.

months.

the handset after its purchase. It’s going to fuel the smartphone adoption and fulfill the

you see it as a challenge for you to ramp up the production of more inventories? We, at Karbonn, have always believed in our products and its deliverables. In terms of competition affecting our buyers, we feel that it will actually be beneficial for our buyers as they will have a good sense of comparison in the market and it will ultimately be their decision to choose. As for ramping up our production for additional inventories, we are fully equipped and are

www.mymobileindia.com

Does Karbonn need a brand ambassador What will be the distinguishing factors of

to promote itself? Karbonn as a brand

the Karbonn handsets? Each product that

has always been a major facilitator of

comes to the market has a differentiating

providing a smart telephony experience to

factor that resonates with the utility of the

the masses. In the past, whenever there

Indian users. At present, when we talk

was a product that we thought would

about A 40 there are many distinguishing

resonate to the personality of a particular

features that we have already mentioned.

brand ambassador we have done that and

Also, in the coming months, we will have

we will do that in the future, if and when

more products under the same flagship

required. n

which will be more lucrative and customer-

haider@mymobile.co.in

november 2017 | 53

In Conversation

chief speak

“We have ‘glocalised’ our products to meet the specific requirements of the Indian market” itel, a Transsion Holdings entity, has had a swift rise in India within a short span of time And the man behind this stupendous success has been Sudhir Kumar, the Chief Executive Officer of itel and Spice Devices who has led itel to becoming the second highest selling handset vendor in the country. Itel has been received exceptionally well in Tier II and Tier III cities. Mr Kumar shares his vision and strategy for the company with Haider Ali Khan. Excerpts… Basis of the recent quarterly report by Counterpoint Research, itel

125 million this year. The reception to 4G feature phones has also

Mobile has become second largest handset vendor in India. Where

been encouraging, with many industry experts predicting these

do you see the potential lies in Indian market? India has established

devices to create further disruption in the country’s growing mobile

itself as a country which nurtures a curious fascination for new-age

industry.

technology, a fact further underlined by the nation’s willingness to

This highlights the explosive potential within the Indian mobile

embrace its ambitious digitisation initiative. We noticed that, when

phone market. Tier-3, tier-4, and tier-5 markets are on the rise,

provided an opportunity, Indians inherently prefer to leapfrog to the

as are the aspirations of consumers in these geographies. With

highest level of technology rather than advancing in successions

close to 70% of the country’s population yet to own a smartphone,

– even if they’ve been unacquainted with its elementary level.

we’re confident that there’s still a vast scope of disruption both in the smartphone and

feature phone segments. Mobile “From being a are bypassing 3G services and brands which are able to foster deep new entrant to becoming a jumping straight onto the 4G/ penetrations into these areas and LTE bandwagon. According fulfil consumer requirements household brand across geographies, to the Q3 2016 Quarterly with relevant products will itel has made significant progress Mobile Phone Tracker emerge as the winners in report by IDC, 4G the long run. within a very short span. This provides smartphone shipments in India grew by 24% itel has climbed up to the us with the inspiration and impetus to quarter-on-quarter. number two position in further intensify our efforts and Smartphones with 4G overall handset market with capabilities accounted 9% share, leaving behind provide more customer-centric for 7 out of 10 devices sold Micromax (8%). How does it by offline vendors and 9 out feel to be in top 3 and how are you solutions aimed at addressing the of 10 devices sold by online going to maintain this feat? From needs of the Indian vendors during the same period. being a new entrant to becoming a JP Morgan estimates smartphone household brand across geographies, market” Just look at the way consumers

sales to grow by around 15% to cross

54 | november 2017

itel has made significant progress within a

MYMOBILE

very short span. This provides us with the inspiration and impetus

focussed on brand building initiatives while also simultaneously

to further intensify our efforts and provide more customer-centric

strengthening our offline supply chain. This mainly offline-led deep

solutions aimed at addressing the needs of the Indian market.

penetration strategy was pivotal in establishing itel Mobile in the

A large part of the success that itel has earned in India is driven by the brand’s focus on providing relevant technology and quality,

Indian market as the second-largest mobile handset player, within just a year from the launch of its operations.

strong emphasis on in-depth market research, clear-headedness in terms of strategy, and good channel hygiene. We’ve identified

How did the offline-led approach have established itel as the second-

major consumer pain points and addressed them with workable

largest mobile handset player in the Indian market within a year of its

end-to-end solutions – delivered through a robust offline channel – to create strong market disruptions. We have ‘glocalised’ our products to meet the specific requirements of the Indian market. Through our R&D initiatives, we have extensively driven India-centric feature innovations, such as regional language support, King Voice textto-speech app. and long-lasting batteries for rural areas with frequent power outages. On top of it, we are also offering an unmatched 100-day replacement guarantee on all of our products. itel also has one of the most robust offline distribution networks, which has helped it to penetrate deeply into regional markets across multiple geographies. These factors have played an important role in the brand itel’s market success in India. We’re now focussing on building on this superlative response by further expanding our product portfolio, especially that of our 4G offerings. We want to make the latest mobile technology available within the reach of the masses and increase our outreach while introducing more engaging customer-centric features in our phones. Which are the channels that played a crucial role in reaching out to the underserved masses in rural/semi-urban markets for itel? Thanks to our in-depth research, we were well prepared for the Indian market. Having identified the underserved markets in tier-II, tier-III, and rural geographies as our key focus areas, we came up with a differential marketing strategy that varied from region to region, depending on consumer requirements and sensibilities. We targeted semi-urban cities with a balance of conventional and unconventional marketing initiatives to ensure maximum traction. Rural geographies, where the offline channel is still very dominant, were tapped using relevant mass media and trade engagement that created a bond with the partners and retailers. We, moreover, deeply

www.mymobileindia.com

In Conversation

chief speak

In Conversation

chief speak launch in the country? India is on verge of digitisation. However, the fact remains that this is still an ongoing process. Indians, especially in non-urban geographies, predominantly prefer and are more receptive to offline initiatives and marketing tactics. This pattern also emerged during our initial market research, which revealed that online sales represented only a small fragment of total sales in the country. The biggest differentiator for itel, however, has been its complete control over its product cycle, from R&D to manufacturing and end-user satisfaction. This has enabled us to come up with valueplus offerings which meet the international standards of quality while also being localised to meet the specific requirements of Indian markets. For instance, we offer high-quality cameras, an SOS feature, longer-lasting batteries, and iris

make for India and are focussing on semi knocked-down (SKD) products through partners.

scanners in entry-level smartphones for

What would be the focus of itel in future? “The biggest Are you going to focus more on feature differentiator for itel, however, interactive features such as King phones rather than smartphones? Voice personal text-to-speech Smartphones, along with has been its complete control interpreter and fast-charging feature phones, remain over its product cycle, from R&D batteries. integral to our operations. We have additionally But considering the nation’s to manufacturing and end-user maintained good channel ambitious journey towards satisfaction. This has enabled us to come hygiene for our channel digitisation, an extra focus partners while keeping the will be given to entry to midup with value-plus offerings which meet end-price aggressive for level 4G smartphones. Our the customer through our focus, here, is on ensuring the international standards of quality differentiated go-to-market that Indian customers have while also being localised to meet approach, which has largely access to premium quality leveraged the offline route. products, which are localised the specific requirements of and designed to meet their specific Indian markets” What are the kind of incentives which requirements.

first-time users. On the other hand, our feature phone offerings include

itel is giving to its channel partners to remain in fray? Brand itel has focussed on strengthening

We have detailed expansion strategies that will help us penetrate deeper into the relatively

its overall distribution strategy by fostering deep penetrations into

untapped tier-2, tier-3, and tier-4 geographies. We are also

offline channels. We’ve not only provided our channel partners

exploring collaborations with various regional digital and traditional

with quality products and a robust service proposition, but have

media outlets to expand our pan-India footprint. Multiple partner

additionally rolled out partner-focussed schemes and distribution

programmes will also be planned and rolled out in the near future

engagement programs. Many of these initiatives have been

to further augment our regional presence and brand awareness,

implemented in relatively smaller locations, where no other mobile

as well as to foster greater loyalty and engagement amongst our

brand has a presence. This has helped us to create a robust and

channel partners.

well-connected distribution network, enabling better accessibility and availability of our products across the country.

What kind of after-sale service does itel provide to its customers and where are they present at? We have a strong nationwide network

Where do you see itel in Make in India campaign is concerned? How

of service centres across India at present. Moreover, we provide

indigenous have you become till now? itel has been very keen about

a unique 100-day replacement guarantee on all itel products,

the ‘Digital India’ initiative as well as the ‘Make in India’ campaign.

enabling a convenient and hassle-free ownership experience for

We’re increasing the diversification in our smartphone offerings

our customer and adding greater value to their purchases. n haider@mymobile.co.in

whilst also strengthening our hold on the feature phone market. We

56 | november 2017

MYMOBILE

IMC 2017

A Wasted Opportunity! D

espite the hype and hoopla, nobody had really expected the

been here, is noticeable. Handsets do complete the ecosystem.”

inaugural edition of India Mobile Congress 2017 organized

And according to Tarun Pathak, Associate Director, Mobile Devices

by Cellular Operators Association of India (COAI) with generous

and Ecosystems, Counterpoint Research, IMC 2017 was more of

support from the Department of Telecom to be the launching pad

a Business-to-Business (B2B) event.

for over a dozen new handsets or a showcase window for innovations

Experts have called for better marketing of the event and

in gadgets or AI but one definitely expected India’s own ‘professed’

greater engagement with OEMs & ODMs to make the event more

version of World Mobile Congress to do a lot more with mobile at

appealing and relevant to India’s digital aspirations.

least. But, as it turned out, IMC was about anything but mobiles.

Questions mailed to Mr Rajan Mathews, Director General of

And if one discounts the launch of mosquito repellant handset by

COAI, went unanswered till filing of the report. Though according

Opinion

Spotlight

LG or the cheapest feature phone by Dtel, there was nothing much to show in terms of innovations in handsets, gadgets or accessories. Of course, repellant’s buzz was no match to the buzz created by personal friends cum business foes –Mukesh Ambani and Sunil Mittal – sharing the dais - the biggest news of IMC, 2017 and the definitive highlight of the 3-day wasted extravaganza. However, mission IMC cannot and should not wrest on this singular laurel as the wider objectives of the Congress had been sorely missing! Yes, IMC 2017 had a fair participation from telecom and IT companies but then it left one wondering if it should have been called ‘Indian Telecom Congress’ instead of Indian

to a newspaper report, Mr Mathews had surprisingly stated that,

Mobile Congress. The three day fair also had discussions on all

“IMC was not intended to be a forum to make such announcements

the digital issues that matters or will matter to India be it digital

out of context. This event provides a platform for various

challenges, 5G adoption, smart cities and cyber security but

stakeholders, including the government, to interact and help

people appears to have given them a miss while footfall kept

make decisions.”

declining over the days coming to a trickle on the last day while exhibitors looked quite bored.

IMC 2017 has aimed to attract the participation of over 300 exhibitors, while attracting more than 500 start-ups and 2,000

Industry watchers have also generally felt that IMC 2017 could

delegates from India and other countries with over 150,000

have done with better planning while ensuring better mobile

footfalls but these claims cannot be independently verified and

experience and got more relevant participation from mobile,

appear exaggerated while serious doubts have been expressed by

OEMS, ODMs and gadgets companies. For example, Faisal

observers specially on the footfall front. In the overall analysis, it

Kawoosa, Principal Analyst, Telecom and ESDM, CyberMedia

certainly looks like IMC 2017 has been a wasted opportunity. n

Research (CMR), had told IANS, that “The absence of handset makers, especially Indian brands to the extent they could have

www.mymobileindia.com

team@mymobile.co.in

november 2017 | 57

Trendz

Consumer insight

Smartphone is the New Global Addiction Almost half of smartphone users spend more than 5 hours a day on their smartphone

orld is getting more

“Smartphones have changed the world

Counterpoint Research tracks

and more hooked

in a remarkably short time frame. Today,

smartphone user behavior including

smartphone!

nearly half of the world’s population

brand preference, purchase decision-

The latest “Global

uses a smartphone and annual spending

making process, content consumption

Consumer Insights” study spanning

on new smartphone hardware exceeds

patterns, top applications and other

multiple countries by Counterpoint

370 billion US dollars,” points out the

mobile usage patterns across regions.

Research has reaffirmed this trend.

report.

Some key findings from the latest global market survey are as follows:

104 | september 2017

MYMOBILE

Exhibit 1: Time Spent on Smartphones Daily

Looking at the regional trends, users

spend more time on their smartphones in emerging countries than in developed countries.

Less than 1 hr

20%

26%

Malaysian consumers spend most time

on their smartphones across regions.

1 -13hrs

More than 55% of users reported that

7hrs+

they spend more than five hours per

Global

21%

Trendz

Consumer insight

day on their smartphone. This trend will be prevalent in most emerging

3 -5hrs

29%

markets.

5 -7hrs

Japanese smartphone users spend

the least time with their smartphones. 1. Users spend more time on smartphones than any other device: In just a decade, smartphones have

become central to people’s lives from communication to content consumption to commerce perspective. As a result, people are now spending more time on their smartphones than any other device. Smartphones are taking the central

stage of consumer life. Almost half of respondents (details of the survey methodology given below) spent more than five hours per day on their smartphone. Additionally, one in four users now

spend more than 7 hours every day on their smartphone, these are true power users mostly running businesses on their phones or consuming digital content for long hours.

“Browsing the Internet and Gaming are amongst the most popular activities on a smartphone across different countries. On an average, 64% of the respondents browse the internet on their smartphone daily, while 62% use their smartphone for gaming”

Exhibit 2: Top Use-Cases for Smartphone Users 64%

Browsing the internet

43% claimed to spend less than three hours per day on their device. 2. Browsing the internet and gaming top smartphone use-cases

62%

Games

56%

Making voice calls

• Browsing the Internet and Gaming are amongst the most popular activities on a smartphone across different countries. • On an average, 64% of the respondents

Messaging

54%

browse the internet on their smartphone daily, while 62% use their smartphone for gaming.

www.mymobileindia.com

november 2017 | 59

Trendz

Consumer insight

“Voice calls remain as the preferred choice of communication across many markets (such as Germany and Japan) ahead of messaging compared to emerging markets in Asia and Africa, where messaging took the front seat. It maybe that at least some of these voice calls use over-the-top (OTP) services” smartphones as well as availability of affordable smartphones, the average global smartphone replacement cycle has reduced to 21 months. • Emerging market consumers have become more aggressive than consumers in developed markets. This trend is the complete opposite compared to the feature phone era. • The growth of Chinese brands offering higher specification devices at affordable price points has triggered a faster upgrade cycle. Furthermore, the rise of second life and refurbished smartphones is also catalyzing this trend. • Mexican users replace their

“Due to growing dependence on smartphones as well as availability of affordable smartphones, the average global smartphone replacement cycle has reduced to 21 months”

smartphone fastest, replacing every 18 months. This behavior is likely a consequence of the high percentage of used devices in Mexico; almost one third of the base uses a used device. • One in three users in Mexico are likely to upgrade their devices every twelve

• Voice calls remain as the preferred

• Watching videos and spending time

choice of communication across many

on social networks are the fifth and

markets (such as Germany and Japan)

sixth most popular activities on a

ahead of messaging compared to

smartphone.

emerging markets in Asia and Africa, where messaging took the front seat. It

3. Smartphone replacement cycle is

maybe that at least some of these voice

shortening – Driven by developing markets

calls use over-the-top (OTP) services.

• Due to growing dependence on

60 | november 2017

months • On the other end of the scale, Japanese users reported that they replace their device every 26 months, the longest among all participating countries. This is partly due to the mature and aging user base with access to more premium, durable devices that do not

MYMOBILE

smartphone brand in Japan.

Exhibit 3: Average Smartphone Replacement Cycle

This also explains the slowing upgrade cycles as Japanese consumers are generally more conservative than their peers

Global

Mexico

Thailand Saudi

India

South Africa Germany

Malaysia Australia China

Japan

in other markets.

Month

Month Month Month Month

Trendz

Consumer insight

Other highlights:

Month

•

Apple appeared in

the top three most preferred brands for respondents’ next purchase, across regions. •

More than half of the

respondents from developed

Month

countries have subscribed to digital streaming services.

Australian users would be willing to spend more than US$500 in their

• More than half of the Australian,

next smartphone purchase. Perhaps

Chinese, German and Saudi

not coincidentally, Apple dominates

smartphone users revealed that they

the installed base in both countries,

would be willing to spend more than

and more than 85% of the Apple users

purchase of their next device – even

53%

51%

30%

though Apple is also the dominant

Thailand

• More than one third of German and

27%

23%

13%

India

willing to spend >$400 for the

their premium portfolio.

Japan

markets for brands looking to promote

Malaysia

• Only 13% of Japanese users were

Australia Germany

would not switch brands.

device. These would be the target

Saudi China

US$400 to replace their current

Exhibit 4: Percentage of Users Willing to Pay >$400 for Their Next Smartphone

South Africa

require frequent upgrades. 4. Spending behavior:

One in three respondents use Netflix in Australia, while two in five respondents use Amazon Prime in Germany. • Digital payment and wallet apps are gaining popularity in emerging markets, by riding on the ease-ofuse and filling gaps in the financial infrastructure. • Close to 45% of respondents are using at least one payment/ wallet app in Malaysia and Thailand. This trend is prevalent in developing markets. Alipay and WeChat is popular in China, True

“Digital payment and wallet apps are gaining popularity in emerging markets, by riding on the ease-of-use and filling gaps in the financial infrastructure”

www.mymobileindia.com

Money in Thailand. • Two in three mobile users plan to upgrade to a new phone within the next twelve months in India. n team@mymobile.co.in

november 2017 | 61

Study

Industry insight

Fingerprint Sensor is the New Must Biometrics is becoming a key feature in smartphones and more than a billion smartphones with fingerprint sensors will be shipped in 2018

he fingerprint sensor is likely

also the advancement in the sensor

leader within fingerprint enabled

to become the standard

integration has been rising by leaps and

smartphones, contributing to 12%

choice for smartphone OEMs

bounds. With changing smartphone

market share, followed by Apple and

to provide authentication

designs to include more edge to edge

Huawei with 11% and 8% respectively,

even as latest research from Counterpoint

displays, ultrasonic and optical fingerprint

during Q2 2017. In terms of adoption

Research says that more than one billion

sensor technology, which can be used in

across the total portfolio shipments, Apple

fingerprint sensor enabled smartphones

with wide range of materials and even

and Xiaomi led, followed by Huawei and

will be shipped in 2018. The growth is

under the display screen or under water,

OPPO. However, Samsung, ZTE and LG

being driven by a rapid rise in services

will drive the technology forward.”

lagged their rivals with a relatively lower

such as digital payments, mobile banking

Mr Sharma further adds, “The

rate of fingerprint sensor integration

and the commensurate increase in the

penetration of fingerprint sensors in the

across their total shipments. Chinese

need to be able to authenticate the user

low-mid end smartphones will increase

brands are already using fingerprint

securely.

next year due to rising scale and declining

sensors as a differentiator, especially in

Commenting on the findings, Research

cost of the fingerprint sensor, making it

emerging markets, to compete with local

Associate, Parv Sharma, noted, “In CY

one of the essential components in a

and international brands. They are adding

2018, almost three in four smartphones

smartphone.”

capabilities beyond just unlocking the

will be equipped with a fingerprint sensor.

Research Director Neil Shah,

phones or payments to include gestures

Not only the adoption rate by users but

highlighted, “Samsung was the market

to control the camera, gallery and other

Exhibit 1: Global Smartphone Fingerprint Sensor Penetration

71% 58% 51%

25% 14% 3%

2013

2014

2015

2016

2017 (E)

2018 (E)

Source : Market Outlook CY2017Q2

62 | november 2017

MYMOBILE

Study

Industry insight Exhibit 2: Smartphone Fingerprint Sensor Penetration and share by OEMs in CY2017Q2.

Source : Smartphone Fingerprint Sensor Report CY2017Q2

applications.” Mr Shah further adds, “Reliability of the fingerprint sensor is a major issue, as most of the capacitive fingerprint sensors can be easily spoofed. However, with the latest fingerprint sensors that have live finger detection, or employ ultrasonic fingerprint sensing technology to create a 3D image of the fingerprints, it is potentially more secure and should be the next factor of

“Chinese brands are already using fingerprint sensors as a differentiator, especially in emerging markets, to compete with local and international brands. They are adding capabilities beyond just unlocking the phones or payments to include gestures to control the camera, gallery and other applications” – Neil Shah, Research Director, Counterpoint Research

differentiation for OEMs.” Associate director Tarun Pathak, commenting on fingerprint sensor supplier landscape, notes, “There is an increasing pressure on fingerprint suppliers to match the growing demand of sensors, match the cost expectations to remain competitive and at the same time innovate. Suppliers like Fingerprints, Synaptics & Goodix currently contribute to over half of the total smartphone fingerprint sensors. However, players such as Qualcomm, eGIS and Silead are positioned to grow with more design wins in coming quarters.” Mr Pathak, further highlighting the implication of fingerprint sensor on smartphone design, adds, “In a scenario where OEMs are increasingly differentiating their products from competition in terms of unique designs, the placement and the

– Tarun Pathak, Associate Director, Counterpoint Research

type of the fingerprint sensor plays a major role in the overall design of the smartphone.

customizing the smartphone sensor with

The suppliers have their work cut out and

a smart home button that can provide

will be responsible for many OEM flagship

gesture support and over the top features

design decisions. Watch out for under the

like heart rate monitoring can also make it

glass and in-display designs in the next

a more versatile sensor.”n

wave of flagship launches. Furthermore,

www.mymobileindia.com

“In a scenario where OEMs are increasingly differentiating their products from competition in terms of unique designs, the placement and the type of the fingerprint sensor plays a major role in the overall design of the smartphone”

team@mymobile.co.in

november 2017 | 63

Tried & Tested

burntest

Oppo F3 Diwali Limited Edition Raises Style Quotient!

64 | november 2017

he OppoF3 Red

the attention of the onlookers

GB of internal storage allowing

light. The images produced

is the new edition

at least once. The display has

to store large files without the

by Oppo F3 Red are quite

to its portfolio

also been customized for the

worry of space limit which can

remarkable and also allow it to

from the Chinese

Diwali with the new UI on top

also be expanded upto 256GB

be ahead of other phones of this

smartphone maker for the

of Marshmallow. The phone

with microSD card.

price range. The rear camera is

Indian consumers during Diwali

weighs around 153 grams.

to encash the festivity into sales number. The new F3 Diwali

Display

Limited Edition is designed strategically with Red and

Software

also quite impressive providing a good range of pictures in well

The Oppo F3 Red runs on

light conditions as well as in dim

The Oppo F3 comes with a 5.5-

Android 6.0.1 Marshmallow

light conditions.The Oppo F3

inch fullHD IPS LCD display.

with Oppoâ&#x20AC;&#x2122;s Color OS custom UI

Red surprisingly lacks front LED

Gold detailing which makes it

While a 1080p resolution

skin on top. The device is also

flash which is one of the adverse

a perfect gift for Diwali. The

panel sounds disappointing on

supporting gesture drawing to

set back especially when the

smartphone is exactly the same

paper in the day and age of big

start various applications and

device is focusing on selfies.

as its predecessor, the Oppo

QuadHD displays, but it has

the device can also be unlocked

F3, which has been one of the

crisp and sharp colors, good

by just simply double tapping

Battery

most selling phones in 15K-

viewing angles and adequate

on the screen. The notification

The battery of Oppo F3 Red is

shade is split into two separate

of 3,200mAh meaning it gives

screens, with one listing your

enough power to device to last

notifications and the other

for long time plus the battery

housing quick toggles for Wi-Fi,

life is further enhanced with the

4G, and Bluetooth and so on.

processor giving battery a long

The company could have added

life. It does not drain easily and

the latest operating platform

takes you to a day at least, with

to the device, as an update

ease.

30K price category as per the research done by Counterpoint. Priced at Rs 18,990, the Oppo F3 Red Diwali Edition could be your gift to someone very special; who cherishes to click selfies all day long in solo and in group too.

verdict Looks

09 /10

Cameras

08 /10

Attractive Impressive

Performance

08 /10

Battery

08 /10

A good performer Ample for a day

Design The body of Oppo F3 has a metal body with all metal back

Value For Money

08 /10

A style quotient

OVERALL

82%

though.

Cameras The Oppo F3 Red features

The other specifications of this device is that it comes with 4G LTE, VoLTE, GPRS, 3G, 2G, GPS/A-GPS, Bluetooth 4.0.

having oblique edges and

dual cameras at the front. It

three slim antenna lines on

has a 16MP primary camera

Conclusion

the two ends of the rear panel.

with an aperture of f2.0 and an

The Oppo F3 Red is amongst the

In the front of the device one

Cons

8MP secondary camera with

few selfie centric phones which

Could be the size

a 120-degree wide angle lens

lives upto their expectations in

that allows for 105-degree field

19K category by delivering clear

(For detailed specifications, please refer to My Guide)

of view group selfies. The rear

and crisp images each time we

camera is of 13MP with an

click a selfie. The smartphone

aperture of f2.2.

does well on all fronts with a

can see all glass occurrences with a capacitive home button with keys on its both sides for giving the user to do multi-

PROS Cameras, Battery

tasking and also for backing.

The camera of F3 is loaded

unique display and a capable

The home button is enclosing

brightness levels.The Oppo F3

fingerprint reader which is quite

Red reminds us of Oppo F3 in

with several software features

processor to go with. The

sensitive and fast. The bottom

all aspects.

such as Screen flash, Selfie

company could have added the

Panorama, Smart facial

latest Android update to the

recognition and Palm shutter.

smartphone. This phone could

of the device consists of single speaker which is loud but the

Performance

size of the speaker is quite

The performance of Oppo

The smart facial recognition lets

be a Diwali gift this season for

small which usually distorts at

F3 Red is impressive with

u choose automatically between

your loved ones. And if youâ&#x20AC;&#x2122;re

high volumes.The feel of the

MT6750T octa-core clocked at

the two lenses which depend

using already using the F3,

phone while holding it is quite

1.5 GHz combined with Mali

upon the subject being shot.

than this may not be the phone

solid in the hand. The Red

T860MP2 GPU. It also consist

F3 Red allows you to switch

for you. But, you cannot ignore

along with the Gold detailing

of 4GB RAM which handles

between the portrait and wide-

this beautiful device, especially

makes it an eye-catching

the device tasks with comfort,

angle sensors. It also captures

ladies. Do watch out! n

smartphone and will surely sway

adding to this it also has 64

images very nicely even in low

www.mymobileindia.com

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haider@mymobile.co.in

november 2017 | 65

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Panasonic Eluga Ray 700 Huge focus on Battery!

66 | november 2017

anasonic recently

smartphone from the Japanese

unveiled two

electronics giant. The new Eluga

smartphones; Eluga

Ray 700 is very convenient when

Ray 500 and 700,

it comes to having a reasonable

to boost its presence in the

price tag with a huge battery life

entry segment of smartphones.

and improved cameras. The Ray

The smartphone provided to

700 is quite differing from Eluga

us for reviewing is the Eluga

Ray in terms of price and some

Ray 700 and we will be looking

other specifications as well. Letâ&#x20AC;&#x2122;s

into details about this new

find out.

Design Panasonic is set to excite the users with Eluga Ray 700as is featuring a metal unibody which provides beauty to the phone. The exciting and attracting aspect of Eluga Ray 700 is its power packed and something which is hardly seen in any smartphones is the 5,000mAh battery which is an immense battery power. There is fingerprint sensor as well embedded in the home button which is to make users to unlock the device, easily. The device fits in the hand comfortably and it is very easy to operate the device as well. The device also sports rounded

possesses FHD display of 5.5 inch and an interesting resolution of 1080x1920 pixels. The display size and the resolution of the device is for sure to excites the users who loves to watch or work on big screen sized smartphones and having such resolution to make them note or observe every detail being displayed on the screen. The protection of the display from scratches

verdict Looks

Feels solid

Cameras

edges on all sides making it

Justified in this range

easy to hold. Having the all

Performance

previous mentioned attracting

Quite pleasant

features Eluga Ray 700 has

Battery

not forgotten the latest trend

Can’t ask for more

going in the present generation

Value For Money

which is the love for selfies and of capturing exciting shots.

A nice buy

OVERALL

08 /10

users take selfies in octa-core MediaTek MTK6753 SoC processor. The processor is quite capable and it handles the applications with ease. On some occasions it might get little slow but it is not issue to worry about because the Eluga Ray 700 is having 3GB RAM which together with processor let the users to be on the calmer side. The RAM makes the device runs smoothly and provides a helping hand to the processor. The new Eluga Ray 700 is having 32GB internal

08 /10

storage which is to make users store many applications and

07 /10

big sized games. Users can

10 /10

or any media with ease. The

07 /10

80%

store any game, applications storage can be expanded further with the help of microSD card upto 128GB. The Eluga Ray 700 is having

On the back side of the device

Android 7.0 Nougat operating

of Eluga Ray 700 there is the

system which is to give users

rear camera of 13 megapixel

all the latest upgrades for

with LED flash. The front side

various applications. Eluga Ray

of the device is loaded with 13 megapixel front camera with flash light to attract the selfie lovers. The right side of the device is having the power

PROS Battery, Camera

Cons Generic design

(For detailed specifications, please refer to My Guide)

700 is supporting Panasonic’s own Arbo Digital assistant as well.

Cameras The Eluga Ray sports a 13

button and the volume rockers. The device is OTG supporting

and sudden falls is provided by

megapixel rear camera with

as well. The positive point of

Corning Gorilla Glass. These

LED flash which allows users

Eluga Ray 700 is that despite

features of the phone in the

to click pictures even in

having the large battery, it does

affordable price range will

dark. The pictures captured

not feel heavy in the hand at

attract the users for sure.

in daytime are quite sharp

all. Eluga Ray 700 is bearing non-hybrid SIM slot.

Display The new Eluga Ray 700

www.mymobileindia.com

Platform

and crisp. The front could be seen as a treat for the selfie

The performance and handling

lovers because it is having

of processes of the device is

13 megapixel front camera

being handled by 1.3GHz

with flash which is to make

every condition. There are beautification modes and various filters to let users select and edit the selfies according to their needs and the desired effects which they want.

Battery The attracting and the most astonishing feature of Eluga Ray 700 is its 5,000mAh battery. The battery power

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is to give non-stop hour of entertainment and fun without the worry of getting the device discharged. The battery is for sure to last long and it can last whole day and you don’t have to plug it in any shortly. There is little heating observed while charging but it is not of much concern because most of the phones do get little heated up while charging.

Conclusion The new Panasonic Eluga Ray 700 is quite good in its price and is well suited for the Indian market of the lower price ranged smartphones. Priced at Rs 9,999, it is the amalgamation of the latest trends available in any smartphone. It houses a powerful battery and a capable front and rear camera needed by the target audience in this price group. It has its task cut out against the likes of Redmi 4, Motorola E4 Plus and Micromax Infinity in this category. n haider@mymobile.co.in

november 2017 | 67

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VIVO Y69

Monotony Continuesâ&#x20AC;Ś

he Dongguan based company

Y69 in our detailed review.

Vivo is flourishing

Design

in the smartphone

the volume rockers and the

of 2.5D curved glass which is

power button. At the bottom

providing extra protection from

there is the USB port, the

any screen damage. The size

When it comes to the looks,

speaker grilles are there at the

of the device with 5.5-inch

market, more specifically in

the new Vivo Y69 is having

bottom as well and the 3.5mm

display which gives you good

the Indian smartphone market

a metallic look which is

audio jack is lying there as

experience while watching

dominated by the selfie centric

making it more attractive

well.It measures 154.60 x

videos or playing games. The

smartphones. The recent

and also providing a great

75.70 x 7.70 (height x width

device is light to feel in hand

launch from the company

degree of resistance from any

x thickness) and weigh around

and it is easy to hold and

called Vivo V7 Plus is one such

damage. The front of device

162 grams.

operate.

product whichis attracting the

possesses the main attraction

buyers with its 24MP selfie

of the phone which is even

Display

Platform

camera priced at Rs 21,990.

highlighted in the tag line

The new Vivo Y69 has a 5.5

The Vivo Y69 is powered by

While the company has not

which is its 16MP moonlight

inch touchscreen display and

1.5GHZ octa-core MediaTek

forgotten its low costing and

selfie camera, there is also

a resolution of 720 pixels by

MT6570 processor which

power packed smartphones.

the flash aligned with camera

1280 pixels. The screen is

is quite a good processor

In the festive season the

together with notification LED.

having Corning Gorilla Glass

to make the device run

company had thought to treat

The front is also having the

protection and which is further

smooth. It helps the device

the users with a phone which

fingerprint sensor which you

made advance with the help

to maintain the stability and

can deliver great power and

can find in the home button.

handle multitasking. The help

performance and make users

At the back side there lies

to the processor is given by

to fully enjoy the trend of

the logo and the 13MP rear

selfies with crispy images in

camera with LED flash. At

much cheaper range. The new

the right side of the

Vivo Y69 is a good phone when

device there are

it comes to giving you clear shot selfies. We will be looking at various aspects of the Vivo

66 | november 2017

MYMOBILE

Tried & Tested

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verdict Looks

07 /10

Cameras

09 /10

Performance

08 /10

Battery

07 /10

applications. The storage can be expanded further with the

clear shots

08 /10

help of microSD card. The new

which are clear

Magnetometer, Proximity

Vivo Y69 is having the Android

and crisp and with flash

sensor, Accelerometer,

7.0 operating system, thus

enabling you can take pictures

Ambient light sensor and

lacking the latest upgrade from

anytime whether being day or

Gyroscope.

the window which is Android

night.

Monotonous Justified

Good overall Lasts a day

Value For Money A good package

OVERALL

78%

of ROM in the device which let users to store reasonable amounts of media,

7.1.1 or Oreo.

Cameras

Battery

Conclusion Overall the Vivo Y69 is a

The new Vivo Y69 is having a

competent device when it

In the camera section the

power packed non removable

comes to camera but the RAM

new Vivo Y69 is having a rear

battery of 3,000mAh. The

somewhere might be

camera of 13 megapixel and

battery is charged rapidly

an issue if you want to play

a 16 megapixel selfie camera.

with the rapid charger which

high graphic games. The

As the main highlight of the

is provided in the box. The

price of Rs 14,990 is

the 3GB RAM of the device

device is its 16 megapixel

battery is capable of lasting

manageable but there are

which is quite average and

moonlight selfie camera, the

long giving non-stop fun and

various options available in

helps the processor to handle

new Vivo Y69 is for sure to

entertainment.

that range such as Redmi Mi

the multitasking with ease.

give perfect selfies even in

The processor and the RAM

dark conditions or one could

(GSM and GSM) smartphone

Note. Vivo seriously needs

to some extent also help in

say in moonlight conditions.

that accepts Nano-SIM and

to work on the design of its

enhancing battery life. The

The front camera is having the

Nano-SIM. Connectivity

smartphones as it is getting

RAM might not let you play

beautification modes, auto

options include Wi-Fi, GPS,

too much into the same

big sized games like Asphalt

focus etc. The selfies taken

Bluetooth, USB OTG, FM,

frame. There has to be a

because the 3GB RAM might

are clear and focussing all the

3G and 4G (with support for

differentiating factor from one

not be able to handle the

detailsand are captured very

Band 40 used by some LTE

device to another, at least in

amount of pressure given by

well. The rear camera is of

networks in India). Sensors on

design. n

big games. There is 32GB

13 megapixel and it captures

the phone include Compass

PROS Camera

Cons Dated OS

(For detailed specifications, please refer to My Guide)

www.mymobileindia.com

The Vivo Y69 is a dual SIM

A1, Moto G5s and Lenovo K8

haider@mymobile.co.in

november 2017 | 69

Tried & Tested

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Honor 9i

Four Lenses to Focus On!

eadquartered

from low priced powerful

features of the phone in our

depth sensor with LED flash,

at Shenzen,

smartphones to mid-range

review.

there on the rear side there

Honor is a very

to high priced smartphones.

well known

is fingerprint sensor which

Previously the company have

Design

company in the Indian market

launched the series

The new Honor 9i has arrived

unlocking the device. At the

of smartphones. The company

of Honor 8 which were

with a new attracting aspect

front there are two cameras

is well aware about the current

powerful and were highly

meaning it is the first device

on top of screen with the LED

demands of the smartphone

loved and demanded in the

from the company to sport

flash. At the bottom of the

market. It is featuring all

smartphone. They featured

an 18:9 full view display

device there is the Micro USB

the necessary required traits

high powerful processors,

and thatâ&#x20AC;&#x2122;s not the end of its

port and a 3.5mm headphone

which need to be present in a

cameras, battery life and

new addition to features it is

jack paired alongside with the

smartphone. The price range

various features as well.

also the first device from the

loudspeaker.

of the company varies ranging

The company did not come

company with dual cameras

70 | november 2017

is to give you comfort while

to halt after the

at the back as well as at the

Display

8 series; it is

front. The device is light

The display of the device is

now prepared

and easy to hold and even

of 5.9 inch which is obtained

and presenting a

accessible with just one

by shortening of the borders

new masterpiece

hand despite it big display

which is giving the device

smartphone

and feels sturdy in the hand.

a beautiful thin look. The

entitled with

When it comes about looks

resolution of the phone is

the name called

the phone is looking solid in

also something not easily

Honor 9i. We will

its black variation of colour.

seen in most of the devices;

be looking into

Talking about the rear side the

it is having resolution of

detail about all the

device is having 16 megapixel

1080x2160 pixels. The

specifications and

camera and a 2 megapixel

aspect ratio of the display is

MYMOBILE

also updated and is of what

RAM and ROM of the device is

version of latest EMUI 5.1

battery which is of 3,340mAh.

all the devices are having

doing justice with the price tag

which is newer version than

The battery is made to last for

nowadays which is 18:9

of the device.

aspect ratio.

Platform Honor 9i is powered by its own Huawei’s own octa-core processor which is Kirin

the previous launch of the

long period. The battery life is

Honor 9i has the newer

company which was Honor 8

enhanced with the processor

verdict

Lite and Honor 8 Pro and the

and the RAM of the device.

UI is based on Android 7.0

There is no rapid charging

Nougat.

option available with this

Looks

Attractive round edges

09 /10

Cameras

09 /10

Performance

09 /10

Battery

Value For Money

Cameras

smartphone. The battery did not drain during the normal

Talking about the camera the

usage but it might need a

Honor 9i is having dual camera

power back up if you’re binging

at rear side which lets you click

in uninterrupted games and

08 /10

images with depth of field

videos. It depends on the

effects. The previous launch

usability, which may vary.The

10 /10

of the company was Honor

Honor 9i is having great sound

8 Pro which was having 12

quality as well. The Honor 9i

megapixel camera and in the

is featuring the proprietary

device is all set to deliver a

new Honor 9i the company has

Huawei listen audio system

great performance in every

advanced the rear camera and

from its 2012 lab, which uses

field and to handle any process

made itto 16 megapixel along

six algorithms to ensure music

without any issue. The ROM

with a secondary 2 megapixel

and movies sound pristine.

of the device is 64 GB giving

Cons

sensor. There are other

No Quick Charge

features paired up with the

Bluetooth 4.2, Wi-Fi ac, and

rear camera like time lapse,

NFC. It is a dual SIM device

light painting, slow motion

with two Nano SIM slots and

video capture and panorama.

if you chose to insert microSD

There is the dual camera setup

card then only one SIM slot is

at the front as well; having a

functional. There is support for

13 megapixel sensor which

4G, VoLTE.

659 SoC. The processor is powerful expanding the battery life as well as running the tasks smoothly.The Honor 9i has 4 GB RAM which is one of the attractive aspects of the phone. With such processor combined with RAM the

enough space for storage and further the storage can be expanded with the help of microSD card. The processor,

Pleasing in most cases Very good

Sustains a day Irresistible

OVERALL

PROS Cameras, Processor

90%

(For detailed specifications, please refer to My Guide)

is paired up with a secondary

Conclusion

company has added smart

The Honor 9i is the first

selfie toning flash to it. So if

smartphone form the Huawei’s

you are selfie lover then the

cradle to feature four lenses

Honor 9i will certainly excites

for the Indian market, yet it

you for sure and will drive your

cannot really claim to be the

attention towards this new

first as InFocus has already

phone. You can take selfies

launched Snap4 featuring four

even with the gestures. The

lens setup here. Apart from

company has focussed on the

the cameras, the smartphone

selfie-driven millennials with

has been priced strategically

this new device,following the

at Rs 17,990, despite having

footsteps of Oppo and Vivo in

a very good processor, 18:9

this case.

screenand capable battery

The Honor 9i is having the powerful non removable

www.mymobileindia.com

The Phone also has

2 megapixel sensor and the

Battery

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that can last at least for a day. Surely! It cannot be overlooked at the moment. n haider@mymobile.co.in

november 2017 | 71

Tried & Tested

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Tecno i7 Need improvements

ecno, a part of Transsion Holdings, is keeping up the pace with growing demands in the

smartphone market with its continuous launches. In the past few months the company has launched series of smartphones like i3, i5, i5 pro and all of i-series smartphones performed well up to the expectations of the customers. In this review we will be talking about the i7 and its various features. The price range of the Tecno smartphones vary according to the ascending i series assigned numerical. The Tecno i7 stands somewhere around in between 13-15K.

Design Tecno i7 is having curved edges which is matching and quite similar to all the smartphones who are focussing on reducing the edges. The front panel is having the screen placed with a fingerprint scanner and to impress users and to add something out of the box the fingerprint scanner is having anti oil fingerprint scanner which gives the users advantage to unlock the device even when users are eating something and having oily hand. The scanner is having no problem in recognising you fingerprint. At the front there are capacitive back and overview button on either side of the home button. At the right side of the device there is power button which is accompanied by volume rockers. When you look at the left side there is a hybrid dual SIM slot and when you go down the bottom of the device is having micro USB port and two speaker grilles. At the back of the

72 | november 2017

MYMOBILE

device there is the rear camera

carries a 4 GB RAM which is

Cameras

The battery power of the device

in the upper left corner with a

capable of dealing with any

Tecno i7 has various impressive

is quite impressive letting you

quad LED flash below it. The

process reducing the pressure

features to attract the users

use the phone throughout

rear side is also having “Rocket

amount on the processor and

and one of the main attracting

the day without having the

Charging” logo.The device is

as well as on the battery life

featutre is the 16 megapixel

thought of battery getting low

comfortable to grip and easy

of the device. The 4 GB of

front camera which is being

easily. It gives you non- stop

to operate. The device fits the

RAM is quite good enough to

marketed as a ‘night selfie

hour of enjoyment whether you

size of your hand and it is even

let you have a good gaming

camera’. The front camera has

are playing game or you are

light so you can easily carry it

experience plus the big screen

its own LED flash and adding

watching movies.

without the irritation of carrying

also support and enhance the

to the advantage of flash the

Tecno i7 is having an

heavy smartphone.

gaming experience. The Tecno

screen uses flash as well, so

interesting feature of HiOS

i7 has 32 GB of ROM which

for the selfie lovers who love

which is that it mimics

Display

is quite enough to store large

to click selfies at any random

functionality similar to

Tecno i7 comes with a 5.50

files and videos and that’s not

time whether it’s being day

Apple’s 3D Touch. When you

inch touch screen display

all, the storage can further be

or night the Tecno i7 will

long press an icon, you will

which has a resolution of 1080

expanded 128 GB with the

excite them for sure. The rear

see options to create a new

by 1920 pixels. The display

help of microSD card. The

camera is of 13megapixel

folder, delete, share, see info,

size of Tecno i7 with its screen

Tecno i7 possess the latest

with QUAD LED Flash and

or freeze that app. The Tecno

resolution provides you a nice

Android version which means it

PDAF so you can shoot sharp

i7 also ships with HiOS’s

experience in case of viewing

runs on Android 7.0 Nougat.

and clear images whether it’s

own app store called Aha for

daylight or night. The rear

downloading games and apps.

camera is quite good giving

The Tecno i7 supports VoLTE,

you clear and crispy images

GPS, Bluetooth, and Wi-Fi.

even in the dim lightings.

The dual SIM slot becomes

There are beautification

uni SIM Slot when you use

modes associated with the

microSD card.

any documents or watching any video on the phone as it gives you every detail in clear cut quality. It is lacking the protective glass which is 2.5D glass and it somewhere adds to the disadvantage of the device.

Platform The Tecno i7 is powered by 1.5GHz quad-core MediaTek 6750T processor which is

verdict Looks

07 /10

Cameras

08 /10

Performance

07 /10

Very Basic Satisfactory results Mediocre

Battery

Best part of it

Value For Money

meant to deal with the running

If the focus is battery only

applications and other tasks of

OVERALL

the phone with lesser amount

camera giving you options

09 /10 07 /10

76%

of pressure and making the device to run smoothly. The processor is good enough to get away with the tasks with

PROS

ease and you can switch

Battery

between apps easily as well and the device will not cause any hindrance. The device

www.mymobileindia.com

Cons Protective glass

(For detailed specifications, please refer to My Guide)

filter your images according to

Conclusion

your needs, though on some

The Tecno i7 is banking on

occasions the images taken

huge battery and a good overall

are not up to the expectations.

camera experience and it could

The company could have

be a choice for the first time

improved the quality a little bit

buyers, though the competition

especially when it is carrying

in this segment is quite heated

the price tag of almost around

up with the likes of Xiaomi Mi

Rs15,000.

A1, Vivo Y69 and Moto G5S.

Battery

There are few flaws as well which cannot be avoided in

Tecno i7 possess an impressive

these circumstances such as

battery power which is another

the lack of glass protective

attracting aspect of this device.

layer which has become a norm

It is powered by 4,000 mAh

in a 15K smartphone. n

battery which is non removable.

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haider@mymobile.co.in

november 2017 | 73

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Asus ZenFone 4 Selfie Pro A Pro Selfie Smartphone!

susTek Computer

16 megapixel rear camera for

is enhanced by 2.5D Corning

storage of device is of 64GB

Inc.,a Taiwanese

clear shots. At the front, it has

Gorilla Glass which prevents

and it is quite a lot of storage

multinational

two stunning selfie cameras

it from scratches rising from

for you to store any apps,

company has

with flash and LED sensor at

minor falls. Asus has therefore

media and games. The storage

launched its all new ZenFone

the top of this front side. The

payed a lot of attention to

can further be expanded with

4 series which includes the

front side also displays the

the display and the various

the help of microSD card.

new selfie series recently

fingerprint sensor which is

features including Bluelight

introduced in India. The

embedded in the home

Filter for Eye Protection bear a

the new ZenFone Selfie Pro

models of this series are priced

button for easy accessibility

testimony to that.

which includes the change in

between Rs. 9,999 – Rs.

to the users for unlocking

23,999.

the device and accessing the

Platform

phone. It bears the power

The Asus ZenFone 4 Selfie

device is supporting Nougat’s

Selfie Pro for review and as the

button and the volume

Pro is having Qualcomm

split screen mode as well.

name suggests, it is a selfie-

rockers on the right side.

Snapdragon 625 SoC

lovers delight. The features

There is also a 3.5-mm

processor. The processor

Pro have other specifications

that set it apart from its

headphone socket, the Micro-

is powerful to let you do

which includes single band

counterparts are the two front

USB port and the speakers

multitasking without the

Wi-Fi b/g/n, Bluetooth 4.2,

cameras.

at the bottom. The phone

device getting slow and

USB-OTG and supports VoLTE

supports high resolution high

making you wait in mid of any

as well.

resolution video and audio

important task. The processor

The design has been altered

files. It is ‘Hi-Res Audio’

is supported by 4GB RAM

features embedded in

a lot compared to the existing

certified for supporting

which is synchronized with the

ZenFone 4 Selfie Pro like

smartphone range launched

192kHz/24-bit files. The

processor to handle the load

Twin Apps which clones the

by the company. The built

speaker is also loud and audio

of the phone and allow you

supported apps in order to

is metallic and isn’t slippery

quality is great.

to use multiple applications.

let you use multiple accounts

The gaming experience is also

at the same time. There is

smooth and you can play high

Page marker which adds a

We’ve got the ZenFone 4

Design

at all. The bezels have been

There are some changes in

ZenUI 4.0, which is based on Android 7.1.1 Nougat. The

The new ZenFone 4 Selfie

There are some exciting

trimmed. The phone is slim,

Display

that is, 6.85mm. The design

The new ZenFone selfie

graphic games with ease. A

floating marker in Chrome

works like a charm for this

pro has a 5.5-inch full-HD

tincture of heating is noted

which lets you save Web pages

range.At the back, it bears

AMOLED display. It provides

while playing high graphic

for reading later and offers a

the logo of the company,

for stunning display and color

games but it is not of that

‘reader mode’ for articles.

right in the center. It has a

saturation. The screen quality

much concern. The internal

66 | november 2017

The ZenFone 4 Selfie Pro

has ‘Hi-Res Audio’certified to support 192 kHz/24-bit audio

megapixel Sony

files. The speaker is quite

(IMX362) sensor with a large

loud and gives a better sound

1.4 micrometer pixels and

experience while playing any

an f/1.8 aperture. There is

video or audio. Asus also has

Duo Pixel along with the 24

its AudioWizard software,

megapixel sensor. It’s only

which adds enhancements

when you switch to the Duo

like DTS Headphone: X and

Pixel mode from the camera

virtual surround sound for

settings that the sensor takes

Smooth throughout

headphones.

two consecutive selfies and

Cameras

users can record 4K videos

08 /10

video calls are also quite

Performance

Value For Money

08 /10

cheer about and to love for the

powerful 24 megapixel

selfie lovers. The flash is quite

camera front camera which

well and gives clear shots in

is in competition with the

dark also

A good buy

OVERALL

With the front camera the and the video quality during impressive.

megapixel frame. The name

is the camera. There is a

sensor is a 12

10 /10

Stands out

07 /10

justice as it is giving selfies to

camera. The main front

Cameras

Enough for a day

Asus ZenFone 4 Selfie Pro

clear shots.

08 /10

Clean

Battery

tagged with the device is doing

into play and allows you to take

Looks

blows them up into one 24

The main attraction of the

Vivo V7 plus moonlight selfie

verdict

Tried & Tested

burntest

82%

Battery The ZenFone 4 Selfie Pro is having a powerful non-removable battery of 3,000mAh. The battery power is quite good to let you use the device for long hours and you don’t have to charge it

PROS Camera

Cons

any shortly. There is a rapid

Could be the battery

charger of 10W which charges

(For detailed specifications, please refer to My Guide)

the device at a rapid pace. The device does get heated up while charging and it might be issue during on in the hot

but when compared with the Vivo V7 Plus the selfies taken by ZenFone 4 Selfie Pro are lagging behind. The second front sensor has a 120 degree field of view for group selfies. The rear camera is of 16 megapixel which gives crispy shots. The details are taken quite accurately and you will be satisfied with the images taken by the rear camera. In dark situations the flash comes

www.mymobileindia.com

climates.

Conclusion The Asus ZenFone 4 Selfie Pro is a good buy with ambient cameras, capable processor, file storage facilities and other decent functionalities. The smartphone which is strategically priced at Rs 23,999can be your selfie supplement. n haider@mymobile.co.in

november 2017 | 75

Tried & Tested

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Xiaomi Mi A1

Full On Value for Money Smartphone

f you have noted the

only promoting and busy with

re-entry into a mid-range

is 7.3 mm side profile views

smartphone market

the Note series smartphones

smartphone in India. In our

as well. There is something

in India is full of

then you have to change your

review we will be talking about

new in the new Mi A1 which

smartphones of Xiaomi

mindset because despite the

the Gold variant of the Xiaomi

is possessing dual pyrolytic

especially with the companyâ&#x20AC;&#x2122;s

limelight and focus gained by

Mi A1.

graphite sheets which should

Note series which is growing

the Note series, there is Mi A1

with a great speed. The

which is standing out of the

Design

recent launch of Note series

box and aimed at delivering

The new Mi A1 is an

degrees. At the right side the

witnessed the release of Note

powerful performance

attractive phone and it is very

phone is featuring two volume

4 which did impress the users

and is no less than other

comfortable in hand. The

rockers and the power button.

but here in this review we are

smartphones of the price range

attractiveness is enhanced

The bottom of the device is

not going to talk about the

in which the new Mi A1 is

with all metal body and there

having USB Type-C port, a

Note series smartphones. As a

available.This smartphone also

user if you are fully occupied

comes bundled with Android

and thinking that the Xiaomi is

One which is a kind of Google

76 | november 2017

radiate heat quickly and decrease temperatures by 2

condition or dark condition. The front camera is of 5 megapixel but the selfies taken with selfie camera are no lesser than the selfies taken by mobiles with higher megapixel capacity. There speaker grille and 3.5mm audio jack. At the left side there is the hybrid dual SIM tray. The back of the device is having the fingerprint sensor and the dual rear cameras which are accompanied by a two tone flash. The device is easy to hold and is light as well. It is easily operatable with just one hand. There is an Infrared emitter on the Mi A1 as well.

verdict Looks

Neatly designed

Cameras

Enough to satisfy

Performance Impressive

Battery

08 /10 09 /10 09 /10

in those with higher price 7.1.1, the newer 7.1.2 is an incremental update with bug fixes. Popular Nougat features on the device include

08 /10

Value For Money

10 /10

OVERALL

most of the smartphones even range.Compared to Android

Could have been more Worth it

you are not going to find in

split-screen multitasking that allows users to work on two apps simultaneously; a shortcut to swap between the

88%

most recently used apps by double-tapping the Overview

Display

button and app shortcuts

The new Mi A1 is featuring

which let you launch actions

5.5 inch LTPS display with a

within supported apps by

full HD and the resolution of 1080x1920 pixel and a pixel density of 403 ppi. The device is attracting the users with its display as well. The slim edges

PROS Camera, OS

Cons Fast charging

(For detailed specifications, please refer to My Guide)

are giving extra space for you

long-pressing their icons on the home screen. The Quick Settings toggles have received a refresh. You can swipe downwards on the fingerprint sensor to pull down

to enjoy any game or while

handling any task or playing

the notifications shade, and

playing any multimedia.

any game. The device seems

launch the camera app by

The device is having hybrid

to be stable while using any

double-pressing the power

SIM slot which means either

application, there is little

button, which is handy for

you can choose two SIMs at a

heating observed while playing

quick shots. Finally, there is

same time or one SIM and one

high graphic games. The

support for GIFs within the

microSD card.

storage is no issue with Mi

keyboard.

Platform

A1 because it is giving you storage capacity of 64GB

Cameras

Talking about the processor

which is enough to store

The main attraction of the Mi

the Xiaomi Mi A1 is powered

anything which you want to

A1 is the camera possessed

by an octa-core Qualcomm

save be it media, applications

by it. It is featuring two 12

Snapdragon 625 processor

or games. The storage can

megapixel camera, one with

along with Adreno 506 GPU.

further be expanded with the

a wide angle lens and f/2.2

The SoC is clocked 2Ghz

help of microSD card as well.

aperture, and other with a

and is coupled with 4GB

The new Mi A1 is running on

telephoto lens and f/2.6

RAM which is enhancing the

the most latest upgrade of

aperture. The rear camera is

performance of the device.

the Android operating system

for sure to deliver great

There is no issue while

which is Android 7.1.2 which

images whether it is light

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are beautification modes as well, so you can choose what type of effect you want in your selfies. Autofocusing on the Mi A1 is quick, and is mostly accurate even in different light conditions. Phase detection autofocus (PDAF) and face detection help the camera

Tried & Tested

burntest

lock focus in no time. The cameras wonâ&#x20AC;&#x2122;t disappoint the users if they love great picture quality in the price range of the devices in which the Mi A1 is belonging.

Battery The new Mi A1 is having non removable battery of 3,080mAh which is powerful enough to last for the day. Overall, the Mi A1 is out of the box device which is powerful and will stand up to the expectations of the users.

Conclusion The Xiaomi Mi A1 comes bundled with good features such as dual rear camera and Stock Android in less than 15K along with an able processor. The smartphone is coupled with Android One, which is making its comeback into a mid-range smartphone for the first time in India. The smartphone definitely is going to sell like hot cakes in town but there are options available such as Honor 9i. n haider@mymobile.co.in

november 2017 | 77

Tried & Tested

burntest

Kult Gladiator Big on Battery!

ult, the new

is providing all the features in

Gladiator is the third launch

battery and 8 megapixel front

name in

a price tag which is attracting

of the company and with

camera and all this available

the Indian

the users. The smartphones

powerful battery, attractive

in a cheaper cost which can be

smartphone

of Kult are economically

display and cameras with clear

cherry on top.

market recently came up with

convenient and affordable

shots which are in demand

its latest, price convenient and

which is the plus point of the

and are the latest in trend. It

Design

approachable device called the

company in the competitive

could be said that the major

The Kult Gladiator have a

Kult Gladiator. The company

Indian market of smartphone,

highlights of the phones are

metallic body and a display

is establishing itself well in

previous being the Kult

the 4,000mAh

the Indian market because it

Beyond. The Kult

of 5.5 inch to let users enjoy or perform any task on the big display helping users to take note every detail being displayed on the screen. With the display size there is the amazing pixel as well which is 720x1280 which is quite not often seen in the smartphones ranging in the price tag which the Kult Gladiator is carrying. On the rear side of the device the phone is having the stylish logo of the company which do attract the customers. The rear side is also easing usersâ&#x20AC;&#x2122; task of unlocking the device because it is having the fingerprint sensor so that users can easily unlock their phone and perform the desirable task. The 13 megapixel AF rear camera with flash is also lying on the rear side of the phone. The front side is having the 8 megapixel front camera with flash and below lies the capacitive keys and home button. On top of the

78 | november 2017

MYMOBILE

device there lies the 3.5mm audio jack and USB port for connectivity. The right side of the phone is having the power knob and the volume rockers. The dual SIM card slot and the microSD card slot is lying under the back cover of the phone. The protection of the display is supported with 2.5D which is to protect the breakage of screen from any sudden fall or from scratches.

verdict Looks

07 /10

Decent

Nougat operating system.

the device easily last for long

The operating system allows

hours enabling users to enjoy

users to keep their apps up

non-stop hours of fun and

to date and upgraded to new

entertainment. The battery power will make users to forget

Cameras

08 /10

upcoming upgrades.

Performance

07 /10

Cameras

Battery

09 /10

Value For Money

08 /10

Satisfactory results Manages well Too much to ask for Could be a nice companion

OVERALL

78%

Platform

that they have to charge the device because the battery

When it comes to the cameras

will ease the stress of users of

and capturing exciting and

plugging in charger on regular

clear images the new Kult

occasions.

Gladiator is attracting the

The Kult Gladiator supports

users with its 13 megapixel

4G Indian bands which mean

rear camera with LED flash.

users can take benefits of 4G

The rear camera takes clear

benefits offered by the various

and sharp images in daylight

networks. There is Bluetooth

The Kult Gladiator is having

and when the conditions varies

4.0, GPS and FM radio as well

1.25 GHz quad-core MediaTek

and becomes dim or dark

in the device.

MT6737 SoC processor which is to take the task of the device in a soothing manner and to make device more efficient

PROS Battery

Cons Multitasking

(For detailed specifications, please refer to My Guide)

while performing modest tasks.

the phone still captures clear images with the help of its

Conclusion

flash to an large extent. The

Overall, the device is very

8 megapixel front camera is

good when it to power and

one of the main attractions

performance and possesses

The processor of the device is

ROM allows users to store any

of the device which is having

all the desirable aspects

supported by a powerful RAM

files, games and videos or any

beautification modes and to

which a smartphone should

which is of 3GB and together

application without worrying

let users click selfies.It is also

have at this price. Priced at

with the processor the RAM

about the storage status of the

providing users with the option

Rs 6,999, Kult Gladiator

is for sure to make the device

phone. Further the ROM can

of flash in front camera as well.

fits into very competitive

work efficiently. The ROM of

be expanded with the help of

the device is of 32GB which

microSD card allowing users to

Battery

is quite an impressive space

expand the storage capacity of

The Kult Gladiator possesses

decent smartphone with huge

for the smartphones belonging

the device.

a powerful battery which is

battery life and can be a worthy

of 4,000mAh. The battery

companion in the long run. n

to the price range which is Kult Gladiator is having. The

www.mymobileindia.com

The new Kult Gladiator is running on the Android 7.0

power of Kult Gladiator makes

Tried & Tested

burntest

price segment with the likes of Xiaomi and Infinix. Itâ&#x20AC;&#x2122;s a

haider@mymobile.co.in

november 2017 | 79

Tried & Tested

burntest

Lenovo Ideapad 320S A good Idea to work on with

enovo is

queue because of its various

powerful 4 GB DDR4 RAM

1920x1080 pixels. The

increasing the

specifications. So let’s check

and these all specifications

display is big and offering full

heat in the market

it out.

are just the overview for you

HD LED display letting you

to excite and opt for this new

enjoy any media. The laptop is

laptop. The device is thin

not display touchscreen which

of electronics and

gadgets. It is delivering power

Design

packed smartphones but it is

This festive season Lenovo

and light and easy to carry

could be one of the setbacks

not hindering its other gadgets

is gifting users with its new

around. It is having stylish

but it is compensated with its

as well. In this review we will

launch of the new Lenovo

sleek and it is surprisingly

HD display.

be talking about the latest

Ideapad 320S is having a

portable too. You won’t feel

laptop launched by Lenovo

display size of 35.56cm

weighed down and can

Platform

which is Lenovo Ideapad

which is 14 inch, an immense

perform all the tasks you want

When it comes about

320S. There are various series

storage of 1 TB HDD,

to. The new Lenovo 320S is

performance the new Lenovo

of laptops in the S series but

processor is Intel Core i3(7th

having a premium aluminium

Ideapad 320S is a powerful

320S is standing out of the

Gen) and a

finish and minimalist design

performer. Building on the

with bevelled edges and premium metal cover, the Ideapad 320S offers a

streamlined simplicity of the 120S series, the Ideapad 320S offers the boost of an

chic versatility that will

Intel Core i7 processor and

always suit your style.

up to 8 GB DDR4 memory.

Display Talking about the display the new

Upgrade with an additional 16 GB Intel Optane SSD, a revolutionary technology that significantly boost’s

Lenovo Ideapad

the laptop’s responsiveness

320S is having

and speed. The new Lenovo

14 inch screen with the resolution of

Ideapad will make you experience shorter startup times, program launches, and smoother, more responsive performance overall. The new Lenovo Ideapad

80 | november 2017

MYMOBILE

Tried & Tested

burntest

320S is possessing the latest

In the laptop there is one

streaming movies or browsing

pictures. The camera quality

upgraded activated windows

memory slot as well which is to

photos online. The Ideapad

is good as well you wonâ&#x20AC;&#x2122;t be

operating system. The Ideapad

let you transfer files.

320S offers up to FHD IPS

disappointed even if you prefer

resolution across a 14 inch

your laptop to click selfies and

320S brings you Windows 10 Home, featuring a host of

Performance

display and thanks to a new

the video call quality of camera

exciting new features. There is

The new Lenovo 320S Ideapad

design that has dramatically

is good as well. There is

Cortana to help you anytime,

has accelerated graphics

slimmed two bezels around the

Bluetooth connectivity as well

ask for any suggestion Cortana

performance with NVIDIA. The

screen, you will enjoy edge to

with Bluetooth version 4.1.

is ready to answer. Cortana

graphic will give you thrill for

edge clarity.

The laptop is having

works with more than a

sure. The gaming experience

thousand apps and services

is awesome and supports

Audio

to ensure you will always have

games which demand higher

The new Lenovo Ideapad

the answers you need. Best

graphics and processor without

320S Dolby Audio which will

of all, it works across all your

slowing down. The Ideapad

give clear sound and will make

Conclusion

Windows 10 devices to keep

320S offers startling graphics

you listen every word clearly.

Overall the device is fully

you organized.

power to the devicepowered

It is having two Harman

power packed device allowing

Li-Ion battery and the power is supplied by 30 W AC Adapter.

by NVIDIA GeForce 920MX

speakers with Dolby Audio, the

you to do your task with

attracting the users with its

graphics card. A dedicated

Ideapad 320S offers advanced

comfort and the Lenovo is

storage capacity as there is

graphics card relies on its

sound optimization for greater

surely giving competition

ample storage for all your

own processor, accelerating

detail across a wide range

to others laptop brands.

needs. The users have the

graphics performance by more

of sounds. Watch a movie or

The Ideapad gives a tough

option to choose between

than 3 times. You can play

video chat with a friend Dolby

rugged feel but at the same

SATA SSD up to 512 GB

games edit video and more

Audio automatically enhances

time makes it bit heavy for

with reduced screen tearing

dialogue and maximizes the

portability purposes. The

hybrid storage, with 128 GB

and advanced photo and video

volume of your PC without

14 inch 320S makes a

PCIe SSD plus 1 TB SATA

editing performance.

distortion.

decent impression in the

The storage is also

or performance enhancing

HDD. The space is enough and

The excitement continues

not going to be full anytime

as you can watch, browse and

Functionality

soon, so you can store any file,

more with FHD clarity. You

There is Webcam as well

document, movie and music.

can enjoy crisp visuals while

which is to let you click

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users mind, neither above the mark nor below the mark. n haider@mymobile.co.in

november 2017 | 81

Great Deals

mobilesensex

bazaar bargain Samsung Galaxy C9 Pro This is the companyâ&#x20AC;&#x2122;s first smartphone with 6GB RAM. It sports a 6-inch full HD (1080x1920) AMOLED display, and is powered by an octa-core Qualcomm Snapdragon 653 SoC, with four cores clocked at 1.95GHz and the rest at 1.4GHz. It packs a 16MP camera on both front and rear ends. It comes with inbuilt storage of 64GB, which is expandable up to 256GB. The dual-SIM (Nano+Nano) 4G-enabled smartphone has a fingerprint scanner mounted on its physical home button. The Galaxy C9 Pro packs a 4000mAh battery with fast charging support.n

Launched at: Rs 29,999 Current Price: Rs 26,999

Honor 8 Pro

Launched at: Rs 36,900 Current Price: Rs 29,900

82 | november 2017

Honor 8 Pro features a 5.7-inch QHD (2560x1440) LTPS LCD display with 2.5D curved glass on top. It runs on Android 7.0 Nougat with companyâ&#x20AC;&#x2122;s Emotion UI 5.1 skin on top. It is powered by octa-core HiSilicon Kirin 960 coupled with 6GB of RAM. The smartphone has an internal storage of 128GB which can be expanded up to 256GB. It sports a dual camera setup on the rear with 12-megapixel+12megapixel sensors, f/2.2 aperture and dual tone LED Flash. On the front is an 8-megapixel camera with f/2.0 aperture. It is backed by a non-removable Lithium-polymer 4000mAh battery. n

MYMOBILE

Great Deals

mobilesensex

Asus Zenfone 3 Max 5.5 The smartphone features a 5.5-inch full-HD (1080x1920 pixels) resolution display with an inbuilt Bluelight filter. It is powered by an octacore Qualcomm Snapdragon 430 processor with Adreno 505. It runs on Zen UI 3.0 based on Android 6.0.1 Marshmallow. It sports an inbuilt memory capacity of 32GB, which can be amped up to 128GB. It has a 16MP rear camera with f/2.0 aperture and an 8MP camera for selfies. It is backed by a 4100mAh battery. It also acts as a power bank, and comes with a USB OTG cable to enable users to connect and charge other devices. n

Launched at: Rs 19,990 Current Price: Rs 17,990

Sony Xperia XA1 The Xperia XA1 features a 5-inch HD (720x1280 pixel) display with Corning Gorilla Glass protection and is powered by a MediaTek Helio P20 octa core 64bit (quad-core 2.3GHz + quad-core 1.6GHz) processor. It comes with 3GB of RAM, 32GB internal storage that can be expanded up to 256GB. It runs on Android N operating system. It offers a 23MP rear camera with aperture f/2.0 and an 8MP front-facing camera with 23mm wide-angle lens for selfies and video calling. It is powered by a 2300mAh battery with Quick Charging support. n team@mymobile.co.in Launched at: Rs 14,999 Current Price: Rs 12,999

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(Note: Prices are those available at prominent dealers, online and/or offline. They may not reflect official price reductions)

november 2017 | 83

In Conversation

face to face

ASUS is Not Exiting the sub-10K market

ASUS, the Taiwanese smartphone seller, is

Why did ASUS decide to exit the sub-10K

amongst the top innovative companies

segment of smartphones in India as the majority

around the world that wants to give

We have ZenFone Max (INR 7,999) in that

a value for money products to its customers. With 2 percent market share

of sales are coming in that particular domain? category which is performing very well and is a core product for ASUS. Also the newly launched ZenFone 4 Selfie available for

in smartphone business, ASUS aims to

INR 9,999. We are present across segments

consolidate with New range of products

that fits each individualâ&#x20AC;&#x2122;s specific needs

as we desire to provide the perfect model

across categories. Dinesh Sharma,

in terms of features and price. This stands

Director, Mobile Product Centre for

product range.

ASUS India, in a telephonic conversation

shared insights about the company and its strategies with Haider Ali Khan.

84 | november 2017

true not just for smartphones â&#x20AC;&#x201C; entire ASUS

What would be the focus of ASUS in India? Is the smartphone business or the laptop market? Both the businesses are important

MYMOBILE

for ASUS, the smartphone business as well

smartphone segment to offer something

as the laptop business. Individually, both

unique from ASUS like you did with ZenFone

are important business units within the

AR? Do we expect some new exciting launches

organization and are the two key consumer

coming fiscal? There are new products in the

focused categories. Therefore, our focus

pipeline. But, right now I cannot confirm

on them is only going to strengthen as we

on the specifics of the product that will be

continue.

introduced in the premium segment after ZenFone AR.

How much market share would you aspire in next one year and what is the current scenario?

Any launches prior to New Year? This is

The market share for smartphones is close

something that we can’t confirm at this

to 2%.

stage. New products are always in the pipeline. When they will be launched is

Is it the competition that is bothering you

something that I cannot comment on right

in smartphone business from the Chinese

now.

OEMs? Competition will always remain. The country of origin of the competitors

You have roped in Disha Patani as the new

is not critical. What is critical is whether

face for ASUS. How upbeat are you about this

we are able to provide consumers with

new journey and what have been your past

propositions that are very good for them.

experiences with brand ambassadors? Disha

“What we brought Competition will always remain in any about is an amazing amount of business that you want to be in. I don’t think the competition bothers us. We differentiation, offering the best just have to ensure that, from the in class in every price segment. consumer perspective, we give them the best value for money. Across price segments, we are providing consumers with the best Which are the key aspects in a in class megapixels for high quality smartphone that ASUS is going to focus on to create product differentiation? photographs, the widest Currently, we have two series which angle selfie” are very popular. One of them is the

this ever or you’re planning to do so now?

ZenFone 4 Selfie series that we launched

Sports events associations do help a brand

recently which caters to the selfie needs

In Conversation

face to face

Patani is a good brand fit. She is young, and connects very well with the millennials. Our brand wants to strongly connect with the millennials, and hence, Disha Patani is an extremely good brand fit. Many Chinese players in the market have associated themselves with sporting events such as IPL and Pro Kabaddi League etc. Have you thought on

in India. Right now I can’t comment on

of the Indian customer. What we

So, we have offered a range of excellent

whether we will engage with one or not. As

brought about is an amazing amount

selfie phones.

of now I can confirm that we don’t have

of differentiation, offering the best

sponsorship in any sports events.

in class in every price segment. Across

But still Oppo and Vivo are minting more

price segments, we are providing consumers

money as compared to ASUS, why is that?

Would you like to join the bezel-less,

with the best in class megapixels for

Obviously a player with a larger market

18:9 society anytime soon? I can’t comment

high quality photographs, the widest

share could possibly have better earnings.

on this. n

angle selfie. The ZenFone 4 Selfie Dual

That is a simple rule of business, right? We

Cam and the ZenFone 4 Selfie Pro variant

can’t comment on their profitability though

also offer a secondary front camera. On

because we don’t have any such data to

the higher end, we’ve got a ZenFone 4

comment on. In terms of market share,

Selfie Pro that takes amazing photographs

yes they are largest and so obviously their

even in absolute low light conditions

revenue is larger.

and also supports front camera 4K selfie video recording apart from the rear camera.

www.mymobileindia.com

Would you be looking upto the premium

haider@mymobile.co.in

november 2017 | 85

Guest Column

by Invitation

IoT & Smart Cities Internet of things will drive future smart cities, points out

Vikram Kumar

urrently, India is at a

Smart Internet solutions.

technology. Even global technology giants

population boon where urban

Aiming to instrument the planning of

have already started asserting that the latest

areas contribute more than

‘Smart Cities Mission’, Internet of things

technological advancements are leading towards IoT.

60 percent of the GDP. As

(IoT) plays a crucial role in the overall

per “World Cities Report- 2016” by UN

development of the selected cities. There

It is well believed that IoT is the key

Habitats, India is projecting to add an extra

is an interesting relationship between the

to developing smart cities. It makes every

300 million urban residents by 2050.

concept of smart cities and the Internet of

possible device internet connected and

things.

enables exchange of data between the

The exponential growth of urban population is placing a huge strain on

Combining the physical infrastructure of

networks of connected devices. This can

available infrastructural and environmental

a city with the latest offerings of technology

be any device from headphones, mobile

resources. This gave the Indian government

has become more prominent leading to the

phones, washing machines, alarm clock

a call to build better cities in order to

growth of smart cities. By 2021, as per

to anything else that has an on and off

accommodate the extending urban

the “Ericsson Mobility Report – 2016”,

switch to the Internet. It is a huge network

agglomeration in India.

over 16 billion connected devices will be

of things or even people connected to each

enabled by

other. The relationship in IoT may go as

Managing the strain on available

Internet of things

resources in urban cities with this increasing

– things to things, things to people and

population is fairly difficult. The

people to people. IoT is believed to impact

“IoT is something consumers’ life around the world. Its uses could be combining the cities are infinite whether it is in smart parking which will not only be applied in with technology solutions. or waste management. communication networks but also in Smart use of technology Apart from everyday uses for improving efficiency of resources in sectors personal comfort, concept of and information will enable cities to use IoT will be highly beneficial in like energy, transportation, sanitation, infrastructure and building smart cities in India. healthcare and many more leading to other resources much In a broader context, IoT is better. PM Modi’s something which will not only comprehensive development ‘Smart Cities Mission’ be applied in communication of the city. It will help us improve the is one such example networks but also in improving way we work and live which will of comprehensive efficiency of resources in sectors development in selected like energy, transportation, have a long term impact on 100 cities of India. The sanitation, healthcare and many sustainable development” mission very well objects to more leading to comprehensive best expectation in this scenario

promote the selected cities for sustainable development through

86 | november 2017

development of the city. It will help us improve the way we work and live which

MYMOBILE

will have a long term impact on sustainable

and easier than earlier traditional tracking

in order to showcase its impact on smart

development. Hence, it will automatically

systems. The other advantages of IoT in this

cities. There will better customer value and

lead to the growth of smart cities.

industry can be better communication with

enhanced services for better IoT systems.

Several researches and attempts are being

driver due to vehicle streaming cameras,

Globally, many countries have joined the

made to link intelligence with technology.

mobile apps, driver and vehicle tracking,

race of developing smart cities with an initial

This will aim to impact one of the biggest

speed check and many more. As technology

focus on sustainability and infrastructural

erratic sectors such as Infrastructure. IoT

is still evolving, IoT will turn out to be one

development. There will be integrated

will be having the tendency to tackle basic

of the most crucial necessities for logistic

smart solutions to all personal and societal

societal problems which are growing at

and cab industry. It can help taking prompt

problems spanning various sectors of

pace such as traffic congestion in the city.

decisions of improvements related to work

business. The continuous promotion of

It will be working on the key challenges of

and driving staff.

‘Digital India Campaign’ is steadily opening

cities and transform the way they operate.

Apart from societal and environmental

The IoT will reshape the basic infrastructure

developments, IoT will also be driving

for bringing out results in reducing traffic

Indian Healthcare sector. Patients will be

Currently, there are more than 4 million

and road congestion. This will also result

connected to health monitoring devices,

app developers in India working on IoT

in saving energy at par. Moreover, smart

apps and other tools through IoT enabled

related projects. The opportunities for IoT

parking will also be an added advantage

technology to keep a

to the improved infrastructure. It will alert

regular check on their

the drivers in advance about free parking

health conditions.

spaces for optimized driving. Smart sensors

The broader use of

in street lights will also be one kind of a

IoT in healthcare

help to the cities in saving energy. The

also includes basic

smart street lights will only be turned on

awareness alerts

when it will sense someone is approaching

about vaccination

near the light.

programs, pre and

Besides the infrastructure, there is no

post pregnancy care

doubt that India is having an intensifying

and many more.

battle against waste management.

The characteristic

To improve public utilities in the city,

of IoT in connecting

Internet networks require balance of

devices with each

traditional information and communication

other will also help in

technologies and new technologies to

better care of patients

improve efficiency. The IoT can have a

by connecting their

huge role to play in the city’s current waste

medical machines,

management system. Smart garbage bins

equipments and

enabled by IoT work with wireless networks

wearables networks

in managing waste effectively. Apart from

with each other.

the world of opportunities for developers contributing in building smart cities.

Guest Column

by invitation

in India are immense as it is a developing

the residents of the locality, a smart garbage

It is also believed that IoT is going to

nation which is readily accepting various

bin can itself inform the city administration

change the entire landscape of Indian

technological advancements since past few

when attention is needed. The sensor

telecom industry. As telecom industry

years. India can be an innovator as well as

enabled garbage bins can efficiently work

functions on connectivity, it will become

consumer of IoT enabled devices. From

in reducing garbage overflow which would

necessary for telecom operators to provide

every day micro use to macro level use, IoT

also contribute in ‘Clean India Mission’

uninterrupted networks at really affordable

together with ‘Smart Cities Mission’.

cost. IoT will require a strong connection

can reshape the structure of current cities to smart cities. n

The ability of IoT to work without human interaction makes it unique and even more efficient in logistics industry in India. Tracking of vehicles with IoT powered devices makes it more economical

www.mymobileindia.com

The author is Founder & MD of Letstrack, which is a global real time instant messaging and tracking app for smart phones, tracking devices and browsers. The app was developed with the vision of providing peace of mind and to feel secure and safe, inside our homes and outside.

november 2017 | 87

In Conversation

face to face

“Videocon will bring world’s latest technology in India at the most affordable price” Videocon Telecom Limited has recently entered into the security and surveillance market with its brand ‘Wallcam’. The security and surveillance market is a 3500 Cr market and expected to grow by a CAGR of 20% year on year. Videocon has been undertaking many security and surveillance projects for Government bodies and enterprises, including IP based CCTV solutions, Access control solutions, Scanners etc. Videocon also provides B2B Enterprise Communication solutions under the brand name of ‘Videocon Edge’. Arvind Bali, CEO, Videocon Telecom shares his in-depth

views with Nijhum Rudra on the various dynamics, challenges and opportunities related to security and surveillance products. What are some of the biggest hurdles in offering

of these products requires lot of money.

security and surveillance and launched its

state of the art security and surveillance

Secondly, people in the nations are still

latest Wallcam security camera. We are

products in India and what has Videocon

not fully aware of their security hindrances.

constantly trying to fetch cost-effective

been doing to solve these challenges? From

Another major impediment is that there is

solutions for the consumers; like two indoor

the point of business perspective, the

some kinds of inertia people are not aware

cameras and two outdoor cameras with a

biggest challenge is that people in India

of where to go, whom to approach, how to

recorder is sufficient for a home and is

still believe that these products are every

buy these products and solutions.

available at a price of Rs 6,500. Videocon

expensive and it is not their cup of tea to

To solve this need of the hour, Videocon

is going to market where there will be three

afford it. According to them, installation

Telecom has recently forayed in the field

different layers of marketing, out of which

88 | november 2017

MYMOBILE

one is distribution so that it is available in

recognition of the driver as well and from

the shops, secondly, there will be service

his face it will link to his Aadhar number.

In Conversation

face to face indicator and third these devices will be available in online retailers such as Flipkart

The security cameras launched under your

and Amazon shortly.

brand ‘Wallcam’ boasts of notch technology!

Some of the products that we have got

Can you elaborate of some of the USPs of

are like vanilla products which everybody

this device? As far as our business model

else offers, but over and above what we are

is concerned our biggest differentiator

planning to do is adding digital marketing

will be that instead of selling it as a box

piece into it.

product we will be selling it as a solution. Therefore, we are creating a big engineering

Can you briefly describe your journey from

and technology

home appliances to the field of telecom?

company, which

Videocon Group has entered in the field of Telecom in 2008, but after few years it exited from the GSM-

“As far as our business now, mostly operating into model is concerned, our biggest broadband business, differentiator will be that instead of which is like wired networks. Then, we selling it as a box product we will be are diversified into selling it as a solution. Therefore, we other telecom fields are creating a big engineering and like non-spectrum and in a short span of technology company, which time we became quite will grow immensely in the strong in non-spectrum operations and also escalating coming years” based telecom market and

in both the fields. As of now, we are looking into new businesses which are more futuristic and quiet big in size

will grow immensely

and we shortly realized that that security

in the coming

and surveillance market is quiet big and

years. Secondly,

therefore, we have chosen that sector to

in the electronics business Videocon will

grow. We are now offering complete solution

be bringing world’s latest technology in

of room barriers, locks and telephonic.

India at the most affordable price. For example, whatever are the customer’s

Please explain the functionality of your newly

technical needs we will try our level best

launched “Wallcam” security camera?

to accomplish that requirements. The USP

Videocon Wallcam will be offering a wide

of a company is changing every year with

range of cameras that starts from Rs 700-

the rapid change of technology and user’s

800 and it can go up to two lakhs or three

requirements.

in this particular field. The market is presently Rs 6000 plus crore and is expected to grow by a CAGR of 20% year on year. We are not going to limit ourselves only to security camera related products, but we are also planning to come with host of other solutions in the coming years. n

lakhs. But the most important part is that what we are offering is not just a camera

Videocon telecom is planning to target

but it is complete solution for customers.

some consolidated revenue of Rs 1650 crore

So for example, in coming times cameras

in current financial year – which sounds

will not just recognize the number plate, it

quite ambitious. So what are the reasons

will also recognize the car model like if it is

for this optimism? If we talk alone of

an Audi A-4 or A-6 or if it is X-5 of BMW.

security and surveillance, in next four years

It will also recognize the car color and face

we want to cross Rs 1000 crore turnover

www.mymobileindia.com

nijhum@mymobile.co.in

november 2017 | 89

In Conversation

face to face

“Citrix has been at the forefront of enterprise mobility” Citrix is a global software firm which intends to power a world where people, organizations and things are securely connected and accessible to make the extraordinary possible. It assists customers re-imagine the future of work by providing the most comprehensive secure digital workspace that unifies the apps, data and services people need to be productive, and simplifies IT’s ability to adopt and manage complex cloud environments. With 2016 annual revenue of USD3.42 billion, Citrix solutions are in use by more than 400,000 organizations, including 99 percent of the Fortune 100 and 98 percent of the Fortune 500. Nijhum Rudra spoke with Nikhil Bagalkotkar, Chief Technologist, Citrix about its entry into enterprise mobility space in India. How does the enterprise mobility market in

According to a recent Gartner report,

smartphones and tablets into areas like

India compare to global standards? What kind

Asia Pacific smartphone sales were

IoT, wearable smart devices and connected

of growth can we expect in India over the next 5

primarily driven by increasing penetration of

workspaces. These new technology waves will

years? India being at the cusp of technology

smartphones in India, Indonesia and South

expand the organizations security perimeter

adoption, IT restructuring is estimated to

East Asian countries.

beyond office buildings and workstations.

become a USD1,871 million market by

This indication coupled with rising

Citrix has been at the forefront of this space

2017 according to a recent IDC report. This

disposable incomes and entry of new low

through our secure connected workspaces

is reflected in the changing work styles of the

cost mobile operators the penetration rate

platform that helps connect people to

larger population as more and more Indian’s

of smartphones is rapidly increasing. With

organizations and Internet of Things (IoT) in

consider work as something you do and not a

increasing presence of smart devices in the

the most secure manner possible.

place you go to. With this change in mindset

workplace enterprise mobility market space

organizations are looking for ways to keep

represents a huge opportunity for us. The

What are the security risks and acceptance

their staff productive irrespective of where

next 5 years will represent rapid growth in

levels of digital workspaces in India, especially

they are, what devices they are using and

the enterprise mobility space for India. We

with cloud and BYOD added to the mix? With

what their network connectivity is like.

see enterprise mobility expanding beyond

more than 50% of Indian organizations

90 | november 2017

MYMOBILE

What kind of organizations or sectors is more open to the adoption of enterprise mobility solutions? Essentially, enterprise mobility is the convenience of access of data and

“The next 5 years will represent rapid growth in the enterprise mobility space for India. We see enterprise mobility expanding beyond smartphones and tablets into areas like IoT, wearable smart devices and connected workspaces. These new technology waves will expand the organizations security perimeter beyond office buildings and workstations”

apps on any given device from any give location. This synergy is achieved through consolidation of desktop virtualization, app virtualization, mobility management, secure data delivery and networking into a single vendor. In India, this trend has seen a very high adoption rate because of the organizations renewed focus on accommodating mobile workers to

embracing BYOD, employees have the

does not leave the organization; applications

deliver maximum customer satisfaction.

flexibility to use their preferred devices for

and data are delivered seamlessly on any

Organizations across sectors have been

work.

device the employee owns; irrespective

experiencing a growing need to become

of whether the application runs in the

digital in tandem with the Digital India

datacenter or the cloud.

ideology. The BFSI space in particular

Although BYOD has positive impacts in terms of employee productivity, talent retention etc. it also has challenges, the

has been at the forefront of adopting such

most important being security. The risk of

Which innovative tools when combined

solutions. Citrix offers a range of enterprise

employees bypassing security protocol is

with the cloud, have the ability to improve

mobility solutions like cloud and VDI, which

also very high. In fact, according to a study

organizational framework? What are the other

have gained wide acceptance across various

conducted by Citrix and the Ponemon

trends in the enterprise mobility market? If

verticals including BFSI, Pharma, IT/ITEs,

Institute, 60% of Indian respondent’s

you think about mobility, think about

BPO and Manufacturing to name a few.

state that employees and third parties

big data analytics, artificial intelligence,

bypass security policies and technologies

Internet of Things, none of that would’ve

With the increasing acceptance to digital

because they are too complex. Secure

happened without the cloud. And cloud,

workplaces, what opportunities does Citrix

workspaces help answer the question, how

from being just a tool at the beginning, a

see in the Indian market? From an Indian

do organizations manage, support and

tool to cut cost, became an amazing enabler

context “The extraordinary” can take many

secure devices that are not owned by them

for everything else that’s happening in the

forms, depending on your business model,

and not under their control?

world of technology and the world of work

strategy and industry. You might ask, what

around us.

does extraordinary look like?

When you bring cloud into the equation, secure and performance delivery of hosted

IoT and AI represent the next big

Extraordinary could mean, creating

applications from the cloud onto any BYOD

technology frontier. Analysts peg the

new markets, fast-tracking innovation,

device becomes another area of concern.

economic impact of IOT at 11.1 trillion

streamlining processes that once seemed

This is something that secures digital

dollars by 2025. While AI will become more

stuck in first gear, enabling employees

workspaces addresses strikingly.

and more prevalent in the coming years, it

using technology to accomplish great

Digital workspaces provide an alternate

is estimated that 75% of the applications

things while feeling an even greater sense

security paradigm to a world where neither

in the coming years will deploy some form

of reward, engaging customers in new and

the endpoint devices nor the hardware

of AI.

better ways that builds loyalty, protecting IP

infrastructure on which the applications run

The scenarios of mobility and the

are owned by the organizations. With Digital

scenarios of IoT truly have an amazing

workspaces companies are moving away

potential to change every industry and

Citrix secure digital workspace is

from an endpoint centric security model

unlock a tremendous amount of economic

one such offering in this space. This is a

which required organizations to deploy

potential. With all of these new technologies,

tough job – but because of what we have

and manage a lots of security software on

the surface gets larger, and it needs to be

been providing for three decades we

the endpoint like Antivirus, DLP, ATP etc.

secured. The performance of those devices

are uniquely positioned to help Indian

With secure digital workspaces, the most

also needs to be managed and controlled,

organizations. n

important asset of any organization “Data”

and this is how Citrix is going to help.

www.mymobileindia.com

In Conversation

face to face

and data to minimize internal and external threats.

nijhum@mymobile.co.in

november 2017 | 91

Profile

personality

Liu Chuanzhi— The Godfather

of Modern Entrepreneurship in China and the Founder of Lenovo Group

Headquartered in Beijing, China and Morrisville, North Carolina, Lenovo (Lenovo is a portmanteau of “Le-” from Legend and “novo”, Latin ablative for “new”) is world’s largest PC and second largest tablet computer manufacturer and a Fortune 500 company with over USD 43 billion reported annual revenue in 2016. In the fourth quarter of 2014, Lenovo became the third largest manufacturer of smartphones in the world. The company held through Legend Holdings Corporation was incorporated in Hong Kong in 1988 and changed its name to Lenovo in 2004 and, in 2005, acquired the former Personal Computer Division of IBM, the company that invented the PC industry in 1981.The company was founded by Chinese businessman Liu Chuanzhi in 1984. Liu is much revered as the ‘Godfather’ of modern entrepreneurship in China and is also painfully aware of the collective suffering in the country’s past.

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Liu pushed Lenovo’s acquisition of

IBM’s PC division, which made Lenovo a global company and a valuable example of “going global” for other Chinese companies. n

In November 2011, he retired from the

Liu was born in Zhenjiang City of Jiangsu Province in

chairmanship of Lenovo and began to focus on the new

1944, and got a diploma from Department of Radar

businesses of Legend Holdings Corporation, Lenovo’s

Navigation of the People’s Liberation Army Institute

Profile

personality

parent.

of Telecommunication Engineering (currently Xidian University) in China in November 1967. n

Liu was the Vice Chairman of the 8th and 9th executive committee of All-China Federation of Industry and Commerce (ACFIC). Additionally, he is the Honorary Professor of EMBA Program of Guanghua School of Management, Peking University, and Chinese Guest Professor at the China Europe International Business School (CEIB).

Rejected from being a military pilot, Liu entered the People’s Liberation Army Institute of Telecommunication Engineering, now known as Xidian University. He was declared as “intellectual element” during the Cultural Revolution. In 1984, he resigned from his job to become a cadre in the personnel office of the Chinese Academy of Sciences.

“The success of a good enterprise requires integrity and credibility, not craftiness”

Since the establishment of Lenovo Group Limited in 1984, Liu Chuanzhi has successively held the posts of the President, Chairman of the Board, and Honorary Chairman of Lenovo Group Limited. n

Liu Chuanzhi guided the development of reform initiatives concerned with the share structure of Legend Holdings Corporation and its member companies in a far-sighted way and implemented the initiatives in stages. The ownership structures, incentive systems, and corporate governance structures were established that maximized employees’ initiatives and creativity and increased the companies’ vitality.

Through years of practice in corporate management, Liu Chuanzhi has developed his management philosophy and

“I look at an issue by comparing it with history. A person that has suffered famine and a person that hasn’t will have very different feelings towards a bowl of rice” n

As the leader, he helped Lenovo break with traditional concepts that had restrained Chinese scientists and researchers for a long time, and commercialize technology in a way with Chinese characteristics.

www.mymobileindia.com

methodology focusing on the “three management keys.” As the company’s core competitiveness, they have played a crucial role in the company’s development as well as helped many other companies it invests. n

Liu has crafted Legend Holdings Corporation’s basic culture – “to prioritize the company first, seek truth, be realistic, and put people first”. He practices such methodologies as sticking to goals, implementing in stages, replay, etc., which play fundamental roles in supporting company’s sustainable development. n team@mymobile.co.in

november 2017 | 93

Study

tech Trendz

The Rise of AI Capable Smartphones Over half a billion smartphones will be shipped with ‘Out-ofthe-Box On-Board AI Capabilities’

ccording to the latest

SoC, launched in September and finding

research from Counterpoint’s

application in the Huawei Mate 10 series

C o m p o n e n ts Tra c k e r

launched recently in Munich, is second

Service, one in three

to market after Apple with AI-capable

smartphones to be shipped in 2020 will

smartphones. The Huawei Mate 10 is

natively embed machine learning and

able to accomplish diverse computational

artificial intelligence (AI) capabilities at

tasks efficiently, thanks to the neural

the chipset level. Apple, with its Bionic

processing unit at the heart of the Kirin

System on Chip (SoC), proliferating

970 SoC.

across its complete portfolio over the

However, Qualcomm will unlock AI

next couple of years, will drive native AI

capabilities in its high to mid-tier SoCs

adoption in smartphones, says the report.

within the next few months points out the

“Its universal adoption of AI-capable

study. “It should be able to catch-up and

SoCs will likely enable Apple to lead the

is expected to be second in the market

AI-capable chip market through 2020.”

in terms of volume by 2020, followed by

Huawei, with its HiSilicon Kirin 970

Samsung and Huawei.”

“Machine learning will make smartphones understand user behaviour in an unprecedented manner. Analysing user behaviour patterns, devices will be able to make decisions and perform tasks that will reduce physical interaction time between the user and the device” – Peter Richardson, Research Director, Counterpoint

MYMOBILE

Study

tech Trendz

“Apple, with its Bionic System on Chip (SoC), proliferating across its complete portfolio over the next couple of years, will drive native AI adoption in smartphones”

“Overall, we expect AIcapable smartphones to proliferate rapidly at the top-end of the market, but to relatively quickly filter into mid-range devices from the mid to latter part of 2018”

Machine learning and AI have not made

SoC-level AI capabilities, smartphones

major headway in smartphone applications

will be able to perform a variety of tasks

until the second half of 2017 due to the

such as processing natural languages,

limited processing power of smartphone

including real-time translation; helping

CPUs, meaning the user experience would

users take better photos by intelligently

have been hindered. AI applications require

identifying objects and adjusting camera

huge amounts of data processing even for

settings accordingly. But this is just

recognizing user behaviour to identify if the

a small task. Sending and receiving that

the start. Machine learning will make

phone is being misused, analysing email

information from cloud-based data centres

smartphones understand user behaviour in

and other apps for things like phishing

is potentially difficult, time consuming and

an unprecedented manner. Analysing user

attacks.”

requires a solid connection, which is not

behaviour patterns, devices will be able to

“There is also growing potential in for

always available. The answer is to have the

make decisions and perform tasks that will

AI-capable devices to play a key role in

AI-capability on-board the device.

– Shobhit Srivastava, Research Analyst, Counterpoint

reduce physical interaction time between

healthcare. Machine learning algorithms

Commenting on the analysis,

the user and the device. Virtual assistants

can be used to generate health and

Counterpoint Research Director, Jeff

will become smarter by analysing and

lifestyle guidance for users by analysing

Fieldhack noted, “The initial driver for

learning user behaviour, thereby uniquely

combinations of sensor data and user

the rapid adoption of AI in smartphones

serving each user according to their needs.

behaviour.

is the use of facial recognition technology

This could potentially help virtual assistants

‘Overall, we expect AI-capable

by Apple in its recently launched iPhone

take the leap and become a main-stream

smartphones to proliferate rapidly at the

X. Face recognition is computationally

medium of interaction between the user

top-end of the market, but to relatively

intensive and if other vendors are to follow

and device.”

quickly filter into mid-range devices

Apple’s lead, they will need to have similar

Research Analyst, Shobhit Srivastava,

from the mid to latter part of 2018. By

on-board AI capabilities to enable a smooth

commented further, “Native AI can

2020, we expect over one third of all

user experience.”

also effectively counter the increasing

smartphones shipping to be natively AI-

Adding to this, Research Director,

security threat smartphones are facing by

capable.’ n

Peter Richardson, said, “With advanced

things like, real-time malware detection,

www.mymobileindia.com

team@mymobile.co.in

november 2017 | 95

Trendz

Consumer insight

Mobile will be the New TV Research points out that by 2020, 50% of television content will be consumed via mobile handsets!

he latest edition of Ericsson ConsumerLab study has confirmed the rise of television viewing via mobile as a globally

rising trend. The study details the massive

growth in TV and video viewing and the ongoing shift in the way consumers watch content. Supported by eight years of extensive media insights, Ericsson ConsumerLab predicts that the growth of on-demand viewing will continue to soar through to 2020, making up almost half of total viewing. 50 percent of all TV and video viewing will take place on a mobile screen (tablets, smartphones and laptops), an increase of 85 percent since 2010, with the smartphone alone accounting for almost one quarter (an increase of nearly 160 percent since 2010). Additionally, VR will be on the road to becoming mainstream, with 1 in 3 consumers becoming VR users by 2020. Anders Erlandsson, Senior Advisor,

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focus on delivering highly personalized

16-19-year-olds watch the most content

services in the very best possible quality

each week (33 hours), an increase of almost

available.”

10 hours a week since 2010. However, more than half of this demographic spend

TV and video viewing is on the rise; but

their time watching content on-demand,

how, when and where we watch content is

with more than 60 percent of their TV and

changing: Time spent watching TV and

video viewing hours spent on a mobile

video content has reached an all-time

device screen.

Trendz

Consumer insight

high of 30 hours a week, including active

“We can see that consumers are not only watching more video but also changing how and when they do so. This is also shown through the continued growth of mobile viewing, which has been a booming trend since 2010” – Anders Erlandsson, Senior Advisor, Ericsson ConsumerLab Ericsson ConsumerLab, says: “We can see that consumers are not only watching more video but also changing how and when they do so. This is also shown through the continued growth of mobile viewing, which has been a booming trend since 2010. This year also marks the first time that we have explored the level of consumer interest in VR in conjunction with media consumption, and the findings have been fascinating. VR has the potential to bring together people from all over the world and create deeper, more personalized, and more complementary mediaexperiences. As consumer expectations for on-demand, mobile and immersive viewing continues to increase, the TV and media industry must

www.mymobileindia.com

viewing of scheduled linear TV, live and

Content discovery challenges persist: The

on-demand internet services, downloaded

findings also show that while consumers

and recorded content, as well as DVD and

have more access to TV and video services

Blu-ray. However, close to 60 percent of

than ever before, the average time spent

viewers now prefer on-demand viewing

on searching for content has increased to

over scheduled linear TV viewing, an

almost one hour per day, an increase of

increase of around 50 percent since 2010.

13 percent since last year. In fact, 1in 8

The average number of used on-demand

consumers believe that they will get lost

services has increased from 1.6 in 2012

in the vast amount of available content in

to 3.8 services in 2017 per person; 2 in

the future.

5 consumers already pay for on-demand

With the user experience becoming ever

TV and video services today and nearly a

more fragmented, 6 in 10 consumers now

third (32 percent) say they will increase

rank content discovery as “very important”

their on-demand spending in the next

when subscribing to a new service, while

6-12 months. Portability is also becoming

70 percent want ‘universal search for all

increasingly important factor, with more

TV and video’.

Key Highlights of Ericsson ConsumerLab study Linear and video on demand (VoD) viewing will be almost equal in just three years

Experiences matter: The social and immersive quality of VR technology is helping to add a new and valuable dimension to the viewing experience. With a third of consumers projected to be VR users by 2020, the technology is expected to play an essential role in the future of TV

50 percent of all viewing will be done on a mobile screen, with half of this done on the smartphone alone

and video.

By 2020, one in three consumers will be Virtual Reality (VR) users

if the headsets were cheaper, and almost

than a third of consumers wanting access to content when abroad. Smartphone viewing also continues to gain ground; approximately 70 percent of consumers now watch videos on a smartphone – double the amount from 2012 – making up a fifth of total TV and video viewing.

However, if consumer interest in VR is to increase, several things will need to change. Close to 55 percent of consumers planningto get VR devices would prefer it half think there should be more immersive content available. A third would be more interested in VR if theycould get a VR bundle from their TV and video provider. Consumers also value high quality viewing experiences as well as immersive experiences. Close to a quarter of the surveyed consumers say they already have access to a 4K UHD TV screen and another third plan to get one. n team@mymobile.co.in

november 2017 | 97

Off beat

Special feature

Phones to Die For These luxury phones ring a different bell!

By Vanshika Malhotra

hones are for communicating as watches are for time keeping! Hmmmmm! But just like some time pieces which are worn for reasons other than keeping abreast with time, there are phones which are possessed to communicate a different note. Such phones are symbolic of the status, opulence, power and the class of the beholder. Here we list some of the most cherished luxury phones!

Lamborghini Tonino Alpha Phone

osting a cool $2,450 or Rs 1,57,000, the Lamborghini Tonino Alpha One is an eye-catching smartphone which is WQHD in nature. The smartphone, built

out of leather comes with a 5.5-inch display, Qualcomm Snapdragon 821 mobile platform, coupled with 4GB of RAM and 64GB of ROM. Additionally, there is a 20-megapixel primary snapper, along with an 8-megapixel front facing camera, 3,250mAh battery, Android 7.0 Nougat, and a rear-mounted fingerprint scanner. With the enticing leather panel, the device houses the company’s logo, anyone would want to gaze upon. n

Porsche P’9981/82/83 series

part from delivering state-of-the-art wheelers, Porsche Design, comes up with designer and luxury products, which also

includes the electronics section where the various smartphones lie, crafted by Porsche. Smartphones such as BlackBerry Porsche Design P’9981, P’9982 and P’9983 are some examples having stainless steel and different sorts of leather used in their making. The latest one is the Porsche Mate 10. The company has also forayed into laptops, with the launch of Porsche Book One in February this year. Available for USD 2,000 and above. n

98 | november 2017

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Dior Phone

orn around 70 years ago to parent Christian Dior, Dior is among those high-end companies, we all adore.

Apart from producing products we wear, it has also manufactured something we canâ&#x20AC;&#x2122;t do without- a phone. The brand, tailored in collaboration with Modelabs, has brought the Dior Reveries Haute Couture, which holds a price of whopping Euros 78,000 has been

Off beat

Specialfeature

covered with handmade diamonds and 46 pieces of mother of pearl, luring the â&#x20AC;&#x2DC;Richie Richesâ&#x20AC;&#x2122; to get their hands on one. n

Vertu

hile the British origin company has been locked down, the splendour it used to provide with its expensive mobile phones is still remembered

by everyone. The company, since its inception had many guardians, following which it recently got shut down. The company, with an aim to make mobile phones- fashion accessories, launched various phones such as the Vertu

Signature phone, the Vertu Constellation Axyt, the Constellation Quest and the Signature Touch among many such pieces of grandeur, all clad in expensive pieces of rocks and metal. The Vertu Signature Touch which hangs around a price tag which goes up to $9,000 (around Rs 5,84,000), has

While on the specs side it is slightly at the lower end, the

been made for the carmaker Bentley. It comes with Android

smartphone with handmade leather and hand-polished

5.1 Lollipop, Snapdragon 810 processor, 3GB of RAM,

titanium (with the Bentley logo as a cherry on the cake) is

a 21-megapixel camera and a 5.2-inch 1080p display.

convincing enough for the mighty ones to possess. n

Gresso

he Swiss company, founded in the year 1999 is known for customizing mobile phones, as well as accessories with the tints and tones of magnificence. Hand-made with elements too

expensive, Gresso has been the lady behind the successfully produced phones which includes the Gresso Regal Gold among many other such pieces. The Regal Gold costs just $6000 (pun intended). Made out of pure white and yellow gold, the smartphone sports a not-so-awesome specs sheet which comprises a 5-inch full HD display, quad-core chipset, and 13-megapixel/5-megapixel rear and front cameras. n vanshika@mymobile.co.in

www.mymobileindia.com

November 2017 | 99

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11/21/2016

5:51 PM

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Mobile Indiaâ&#x20AC;&#x2122;s Flagship Magazine

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MY GUIDE While My Mobile tries to ensure accuracy in the pricing and features any discrepancies that may emerge are beyond our control. Please check with the retailer about features of the phone before buying. Feel free to update us.

(Last updated on October 22, 2017)

Disclaimer : The prices quoted in My Guide are the Best Buy prices quoted by the respective compa nies, ex-Delhi. The prices may vary on account of promotional schemes or dealer discretion.

Devices featured in the My Guide have been segregated into different categories based on price and colour-coded as:

Up to Rs. 2,499 Rs. 2,500 – Rs. 5,999 Rs. 6,000 – Rs. 9,999 Rs.10,000 – Rs. 14,999 Rs.15,000 – Rs. 19,999 Rs. 20,000 – Rs. 29,999 RS. 30,000 and above. Tablets

Spreadtrum—ST Intel Atom—IA Qualcomm Snapdragon—QS MediaTek—MT MediaTek Helio—MTH

NOVEMBER 2017 I 101

MYGUIDE UP TO RS. 2,499

UP TO RS. 2,499

MODELS

UP TO RS. 2,499

PARAMETERS

HITECH

I-SMART

ITEL

LEPHONE

Model

Pride 350

IS-100L Selfie

IS-203 Plus

IS-201 Plus

Smart Selfie it5231

Display (inches/res)

2.8-inch

1.8 inch

2.4 inch

2.4/ 240 x 320

1.8

2.4

126 x 53 x 10

124.5 x 54 x 11.4

112 x 46.5 x 13.9

112*46.5*13.9

ST 6531

ARM926EJ-S Core 312MHz

360MHz/64Mb

312MHz /32MB

Dimension (mm)

131 x 58 x 10.2

Weight (grams)

Processor/RAM

Spreadtrum 6531DA/NA

112 x 46.5 x 13.5 70 ARM926EJ-S Core 312MHz

Operating system

Nucleus

Storage/Expandable

32+32MB

32MB/32MB/8GB

64MB/32GB

32MB / 32GB

Rear/Front Camera

1.3 MP/NA

0.8MP/0.8MP

0.8MP

1.3MP

0.08MP/0.3MP

Digital Camera

0.3 MP

1,800

1000

2000

1900

1000

1450

2G/3G/4G

Yes/No/No

YES/NO/NO

Yes/No/No

Dual SIM

Yes

YES

Yes

YES

Yes/Yes

YES

Yes/Yes

YES

Launched

May, 2016

August '2016

1,549

745

828

1,049

1,335

674

950

Battery (mAh)

Music Player/FM Launch Price Rs.

UP TO RS. 2,499

Rs. 2,500 – Rs. 5,999

MODELS

Rs. 2,500 – Rs. 5,999

LEPHONE

PARAMETERS

HONOR

HITECH

IN-FOCUS

Model

Sleek 9

Honor Bee

Amaze S9

Air A8

Bingo 10 (M415)

Display (inches/res)

2.4

4.5/ 854 x 480

4.5 /-

5.0/ 540 x 960

4.5/ 480 x 854

Dimension (mm)

123*51.8*14.9

100 x 42 x 13.4

134.3 x 66.7 X 10

140 x 66.88 x 9.65

140.2 x 72.4 x 8.8

135.65 x 67.38 x 10.43

Weight (grams)

102

170

150

152

140

Processor/RAM

312MHz /32MB

ST SC 7732/1GB

ST 7731/512MB

ST 7731/1GB

MT 6580A/1GB

Android OS, v4.4

5.1 Lollipop

5.2 Lollipop

Android OS, 6.0

Storage/Expandable

32MB / 32GB

8GB/32GB

4GB/32GB

8GB/32GB

Rear/Front Camera

Digital Camera/ Digital Camera

0.1 MP

8MP/2MP

5MP/2MP

8MP/2MP

5MP/5MP

2,500

800

1,730

1,400

2,000

2G/3G/4G

Yes/No/No

Yes/Yes/No

Dual SIM

YES

Yes

Music Player/FM

YES

Yes/Yes

Yes/No

OCTOBER' 2016

May, 2015

April, 2016

999

1,325

4,999

2,999

4,999

4,399

Operating system

Battery (mAh)

Launch Price Rs.

102 I NOVEMBER 2017

MYMOBILE

MYGUIDE Rs. 2,500 – Rs. 5,999

Rs. 2,500 – Rs. 5,999

MODELS

Rs. 2,500 – Rs. 5,999

PARAMETERS

IN-FOCUS

INTEX

I-SMART

Bingo 21 (M 430)

Aqua Fish

Cloud Glory 4G

Cloud String HD

Aqua Classic 2

IS-i1

4.5/ 854 x 480

5/720x1280

4.5/ 480 x 854

5/ 720 x 1280

5/480/854

4/480/800

Dimension (mm)

136.8 x 67 x 10.95

142.4x72x9.6

134.2 x 68 x 9

144.5 x 72.5 x 8.7

145.2x72.6x10.9

124.1x64.2x9.8

144x73.4x9.2

Weight (grams)

152

150

120

150

136

151

Processor/RAM

ST Shark/2GB

Quad core/2GB

MT 6735M/ 1GB

SC 9832A/ 1GB

qcta-core/1GB

quad-core/1GB

SC9832/1GB

Operating system

Android 5.1

Sailfish 2.0

Android 6.0

Android 5.1

Android 6.0

6.0 Marshmallow

Storage/Expandable

8GB/32GB

16GB/32GB

8GB/ 32GB

8GB/32GB

1GB/8GB/32GB

Rear/Front Camera

8MP/5MP

8MP/2MP

5MP/2MP

8MP/2MP

5MP/2MP

2MP/2MP

8MP/5MP

2,300

2500

1,800

2,200

2200

1800

2200

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/No

Yes/Yes/yes

Yes/Yes/Yes

Dual SIM

Yes

Yes/No

Yes/Yes

March, 2016

February,2016

June, 2016

May, 2016

5,499

3,999

5,599

Model Display (inches/res)

Battery (mAh)

Music Player/FM Launch Price Rs.

4,600

4,740

3,333

Rs. 2,500 – Rs. 5,999

MODELS

Rs. 2,500 – Rs. 5,999

Launched

ITEL

PARAMETERS

Model Display (inches/res) Dimension (mm)

LYF

MICROMAX

Power Pro it1410

Wish it1507

Wish it1407

Flame 1

Wind 7i

Canvas Juice 3 Q393

Canvas Spark 3

4/ 800 x 480

5/854 x 480

4/WVGA/TN

4.5/854 x 480

5/1280x720

5.0/720 x 1280

5.5/720x1280

124 x 64.7 x 12.2

144.4 x 73 x 8.5

125 x 64.3 x 10.9

132.6 x 66.2 x 9.3

143.5 x 72 x 8.7

Weight (grams)

138

156

Processor/RAM

Dual core, 1.3 GHz/512MB

Quad core, 1.2 GHz/512MB

QS 210/1GB

MT6580/2GB

quad-core/1GB

Operating system

Android4.4

Android 5.1

Android 6.0

Android 5.1

Storage/Expandable

8GB/32GB

8GB/128GB

8GB/32GB

2.0MP/0.3MP

5.0MP/2.0MP

2.0MP/0.3MP

5MP/5MP

8MP/5MP

8MP/2MP

8MP/5MP

2,800

2,400

1500mAh, Li-ion

2,000

2,250

4,000

2,500

2G/3G/4G

Yes/Yes/No

Yes/Yes/Yes

Yes/Yes/No

Dual SIM

Yes

Yes/Yes

May, 2016

April, 2016

April.2016

February, 2015

March, 2016

3,339

5,063

2,989

5,499

4,171

4,848

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

www.mymobileindia.com

4,999

NOVEMBER 2017 I 103

MYGUIDE Rs. 2,500 – Rs. 5,999

Rs. 2,500 – Rs. 5,999

MODELS

Rs. 2,500 – Rs. 5,999

MICROMAX

VIDEOCON

Canvas Bolt Selfie

Delite11

Astra Metal 4G

Astra Colors 4G

Astra NXT+

Zi-34

Astra Prism

4.5/854x480

5/1280x720

5/480X854

5/720X1280

4 inch

3.5 inch

5 inch

Dimension (mm)

146.66X74.3X10.52

143.8X73.3X10.4

142.9X71.65X11

125.4X64.2X13

116.2X61.4X11.3

134.4X67X10.1

Weight (grams)

151

171

182

130

108

119

MTK6735/1GB

Quad-core/1GB

1.5Ghz Quadcore ARM

Spreadtrum

Operating system

Android 5.1

Android 6.0

Android 4.4.2

Android 6.0

Storage/Expandable

8GB/32GB

1GB/8GB

256 MB/512 MB

512 MB/4GB

Rear/Front Camera

5MP/5MP

5MP/2MP

5MP/5MP

2MP/0.3MP

0.3MP/ 0.3MP

0.3MP/2MP

1,750

3,000

4,000

2,000

1,200

1,700

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/No

Dual SIM

Yes

Yes/Yes

Yes

May, 2016

Launched

4,849

5,840

5,553

6,499

3,703

2,993

3,813

PARAMETERS

Model Display (inches/res)

Processor/RAM

Battery (mAh)

Music Player/FM Launch Price Rs.

ZIOX

1.2 GHz Quadcore

RS. 6,000 – RS. 9,999

Rs. 2,500 – Rs. 5,999

MODELS

Rs. 2,500 – Rs. 5,999

512MB+4GB(DDR2) 2xCortex-A7,32bit

ZIOX

PARAMETERS

ASUS

Astra Zing

Astra Zoom

Astra Zing+

Astra NXT

Astra NXT 4G

Astra Force 4G

Zenfone 2 Laser ZE550KL

4 inch

5 inch

4 inch

5 inch

5.5/720 x 1280

Dimension (mm)

124X64X10.1

125 x 64 x 10.2

146.4X73.6X10.1

125X65X10

123.5*64.2*10.5

144X73.5X10

152.5 x 77.2 x 3.9

Weight (grams)

105

107

110

Model Display (inches/res)

Processor/RAM

1.2 GHz Quadcore 1.2 GHz Quadcore 1.2 GHz Quadcore 1.2 GHz Quadcore

111

172

170

SC9832A Quadcore ARM

SC9832A Quad-core ARM

QS 410/2GB

Operating system

Android 6.0

Android 5.0

Storage/Expandable

512MB/4GB

512MB/8GB

512MB/4GB

4GB/512MB

1GB/16GB

16GB/128GB

Rear/Front Camera

0.3MP/2MP

0.4MP/0.3MP

0.3MP/5MP

2MP/0.3MP

5MP/5MP

13MP/5MP

1,400

1,450

2,000

1,600

1,450

3,000

2G/3G/4G

Yes/Yes/No

Yes/Yes/Yes

Dual SIM

Yes

Music Player/FM

Yes

Yes/No

Launched

August, 2015

3,653

3,703

4,323

3,603

3,599

6,053

9,299

Battery (mAh)

Launch Price Rs.

104 I NOVEMBER 2017

MYMOBILE

MYGUIDE RS. 6,000 – RS. 9,999

RS. 6,000 – RS. 9,999

MODELS

RS. 6,000 – RS. 9,999

ASUS

PARAMETERS

CELKON

COOLPAD

Zenfone Max

Zenfone C ZC451CG

Q550

Note 3 Lite

Mega 2.5D

Note 3 Plus

Mega 3

5.5/ 720 x 1280

4.5/480 x 854

5.0/720 x 1280

5.5/720x1280

5.5/1080x1920

5.5/1280x720

Dimension (mm)

156 x 77.5 x 10.55

136.5 x 67 x 10.9

145.6 x 71.8 x 8

140.8 x 70.4 x 8.9

153x77x8

151.9 x 77 x 9.3

154.4x76.8x8.35

Weight (grams)

202

150

149

141

168

171

Processor/RAM

QS 615/ 2GB, 3GB

IA Z2520/ 1GB

Broadcom/2GB

MT6735/3GB

Quad core/3GB

MT6753/3GB

octa-core/2GB

Android 6.0

Android 4.4

Android Kitkat 4.4.2

Android 5.1

Android 6.0

Android 5.1

Android 6.0

16GB/32GB, 64GB

8GB/64GB

16GB/32GB

16GB/64GB

13MP/5MP

5MP/0.3MP

8MP/2MP

13MP/5MP

8MP/8MP

13MP/5MP

8MP/8MP

5,000

2,100

2,500

3,000

3,050

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/No

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

Yes/-

Yes/Yes

May, 2016

January, 2015

2,014

January, 2016

August, 2016

May, 2016

November,2016

9,325/ 12,999

5,499

7,499

6,999

8,999

6,999

Model Display (inches/res)

Operating system Storage/Expandable Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

RS. 6,000 – RS. 9,999

MODELS

RS. 6,000 – RS. 9,999

COOLPAD

PARAMETERS

GIONEE

HONOR

HITECH

Note 3

Note 3s

Note 5 Lite

Honor Holly 3

Honor Holly 2 Plus

Air A9

5.5/720 x 1280

5.5/1920x1080

5/1280X970

5.0/720x1280

5.5/1920x1080

4.8/720 x 1280

5.0-inch, 720 x 1280

Dimension (mm)

152 x 77 x 9

154.5x77x8.6

145.3X72.3X8.7

143.1 x 71.8 x 9.7

140.2 x 72.4 x 8.8

Weight (grams)

150

167

148

160

152

Processor/RAM

MT6753/3GB

octa-core/3GB

MT6735/3GB

Quad-core/2GB

Kirin 620/2GB

MT6735P /2GB

MT 3735M/2GB

Operating system

Android 5.1

Android6.0

Android 6.0

Android 5.1.1

Android 5.1

Storage/Expandable

16GB/64GB

32GB/32GB

16GB

16GB/128GB

16GB/32GB

Rear/Front Camera

13MP/5MP

13MP/8MP

8MP/5MP

13MP/8MP

13MP/5MP

13MP/8MP

3,000

2,500

2,300

3,100

4,000

3,500

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

Yes/-

Yes/Yes

October, 2015

November,2016

March, 2017

December,2016

October, 2016

February, 2016

8,999

9,999

8,199

9,999

8,499

6,999

Model Display (inches/res)

Battery (mAh)

Music Player/FM Launch Price Rs.

www.mymobileindia.com

NOVEMBER 2017 I 105

MYGUIDE RS. 6,000 – RS. 9,999

RS. 6,000 – RS. 9,999

MODELS

RS. 6,000 – RS. 9,999

IN-FOCUS

PARAMETERS

INTEX

I-SMART

Model

M 350 (16GB)

M680

M810

Aqua S7

Aqua Secure

Aqua View

IS-57i

Display (inches/res)

5.0/720 x 1280

5.5/720x1280

5.5/1080x1920

5/720x1280

4.5/ 480 x 854

5/ 720 x 1280

5.0/480 x 854

Dimension (mm)

151 x 71.5 x 10.6

156 x 76.8 x 7.25

153.70 x 76.20 x 6.99

142.5x72.5x8.7

133.5 x 66.5 x 9.4

124 x 64 x 10.3

146.72 x 72.85 x 8.73

Weight (grams)

146

158

155

150

130

146

155

Processor/RAM

MT6732/2GB

MT 6753/2GB

QS 801/ 2GB

Quad core/3GB

MTK6735M/ 1GB

MTK6735P/ 1GB

Quad Core/1 GB

Operating system

Android 4.4.2

Android 5.1

Android 5.0

Android 6.0

Android 5.1

Android 4.4.2

16GB/64GB

16GB/32GB

16GB/64GB

8GB/ 32GB

16GB/ 32GB

8GB/64GB

8MP/8MP

13MP/13MP

13MP/5MP

5MP/ 2MP

8MP/5MP

8.0MP/3.2MP

2,500

2,600

3,200

1,900

2,200

2,100

2G/3G/4G

Yes/Yes/Yes

Yes/ Yes/ Yes

Yes/Yes/Yes

Yes/Yes/No

Dual SIM

Yes

Yes/Yes

Yes

Yes/Yes

June, 2015

December, 2015

July, 2015

September, 2016

May, 2016

June, 2016

September, 2016

6,999

8,999

9,999

9,499

6,499

8,999

6,499

Storage/Expandable Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

RS. 6,000 – RS. 9,999

MODELS

RS. 6,000 – RS. 9,999

I-SMART

PARAMETERS

ITEL

KARA

Model

IS-56i HD Mercury V6

Wish it1512

Power Pro it1553

Selfie Pro it1511

Mega 4

Mega 2

Display (inches/res)

5/HD IPS, MiraVision, 5.0-inch/720 x 1280 cast screen

5/FWVGA/TN

5.5)

5.0/1280 x 720

5.0/HD IPS,

5.0-inch, HD IPS,

Dimension (mm)

143.54 x 71.55 x 8.52 148.24X72.56X11.44

143x72x8.65

138.5x69.5x9.8

152.4X77.1X9.5

184

184 1.3GHz Quad Core(64bit)

Weight (grams)

170

Ultra 50

186

Quad Core/1 GB

1.3GHz Quad Core

Quad core/1GB

1.3GHz Quad Core(64bit)

Android 4.4.2

Marshmallow 6.0

Android 6.0

Android 5.1

Android 6.0

8GB/64GB

3GB/32GB/64GB

8GB/32GB

16GB/32GB

8GB/32GB

1GB/16GB

2GB/16GB

8.0MP/3.2MP

13MP/5MP

5.0MP/2.0MP

8.0MP/2.0MP

8MP/2MP

13MP/5MP

2,500

3,000

2,500

5,050

2,500

2,000

3,000

2G/3G/4G

Yes/Yes/No

Yes/Yes/Yes

Yes/Yes/No

Yes/Yes/Yes

Yes

Dual SIM

Yes

Yes/Yes

Yes

152.4X77.1X9.5

Yes/Yes

Yes

Yes/Yes

Yes

September, 2015

Launched

June, 2016

April, 2016

Launched

6,999

9,990

6,000

7,290

6,999

7,499

9,099

Processor/RAM Operating system Storage/Expandable Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

106 I NOVEMBER 2017

MYMOBILE

MYGUIDE RS. 6,000 – RS. 9,999

RS. 6,000 – RS. 9,999

MODELS

RS. 6,000 – RS. 9,999

LAVA

PARAMETERS

LEPHONE

X10

Pixel V2

X50+

W12

W11

W7+

Display (inches/res)

5.0/ 720 x 1280

5.5/1280x720

5 inch/1280X720

5/1280X720 IPS

5/854X480

Dimension (mm)

142 x 70.8 x 7.9

141.6 x 70.8 x 7.6

155x71.8x8.85

145.2X72.4X10

144X72.4X9.5

143.6x72.5x9.1

143.6x72.5x10

Weight (grams)

133

128

155

148

161

151

177

Processor/RAM

Quad core /3GB

Quad Core/ 2GB

quad-core/2GB

Operating system

Android 5.1

Android 6.0

Android 6.0, Marshmallow

Storage/Expandable

16GB/32GB

32GB/32GB

1GB/16GB/32GB

1 GB/8 GB

1GB/8GB/32GB

Rear/Front Camera

13MP/5MP

13MP/8MP

8MP/5MP

8MP/2MP

5MP/5MP

5MP/2MP

2,900

2,500

2,800

2,000

1,800

2,000

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/yes

Yes/Yes/Yes

Dual SIM

Yes

"Yes "

Yes

Yes/Yes

Yes

November, 2015

September, 2015

Launched

9,999

8,499

6,399

6,999

5,999

4,999

Model

Battery (mAh)

Music Player/FM Launch Price Rs.

9,199

RS. 6,000 – RS. 9,999

Android 6.0, Marshmallow

RS. 6,000 – RS. 9,999

MODELS

RS. 6,000 – RS. 9,999

1.3GHz Quad Core 1.3GHz Quad Core 1.3GHz Quad Core 1.3GHz Quad Core

PARAMETERS

LEPHONE

LENOVO

LYF

MICROMAX

K5 Plus

K3 Note

K6 Power

Wind 5

Canvas Unite 4

4.5/854X480

5.0/1080 x 1920

5.5/1080 x 1920

5/1920x1080

5/ 720 x 1280

5/ 480 x 854

5.0/ 1280 x 720

Dimension (mm)

134.5X68X10.2

142 x 71 x 8.2

152.6 x 76.2 x 8

141.9x70.3x9.3

144.6 x 72.8 x 8.45

143.6 x 72.5 x 8.95

Weight (grams)

126

142

150

145

137

Model Display (inches/res)

1.3GHz Quad Core

QS616/2GB

MT6752 /2GB

QS 430/3GB

MT6735P/ 1GB

1.1GHz Quad Core/ 1.5GB

Android 6.0, Marshmallow

Android 5.1

Android 5.0

Android 6.0

Android 5.1

Android 5.0

Android 6.0

1GB/8GB/32GB

16GB/32GB

32GB/128GB

8GB/ 32GB

8GB/32GB

8GB/64GB

2MP/VGA

13MP/5MP

13MP/8MP

8MP/ 5MP

5MP/5MP

8MP/5MP

1,500

2750

2,900

4,000

2,000

2,125

2,500

2G/3G/4G

Yes/Yes/Yes

Yes/ Yes/ Yes

Yes/Yes/Yes

Dual SIM

Yes

Music Player/FM

Yes

Yes/No

Yes/Yes/Yes

Yes/Yes

Launched

April, 2016

March, 2015

November,2016

June, 2016

January, 2016

June, 2016

4,499

8,499

9,999

6,599

8,690

6,999

Processor/RAM Operating system Storage/Expandable Rear/Front Camera Battery (mAh)

Launch Price Rs.

www.mymobileindia.com

MTK 6735P/1GB

NOVEMBER 2017 I 107

MYGUIDE RS. 6,000 – RS. 9,999

RS. 6,000 – RS. 9,999

MODELS

RS. 6,000 – RS. 9,999

MICROMAX

PARAMETERS

MOTOROLA

Canvas Amaze 2

Canvas XP 4G

Canvas 5

Canvas Unite 4 Pro

Canvas Sliver 5

Moto G4 Play

Moto E4/Plus

5/ 720 x 1280

5.0/720 x 1280

5.2/1080 x 1920

5.0/ 1280 x 720

4.8/720 x 1280

5/720x1280

5/5.5/1280x720

Dimension (mm)

5.1mm thick

144.4x72x9.9

144.5x72x9.3/ 155x77.5x9.55

Weight (grams)

137

150,/181

Processor/RAM

QS415/ 2GB

MT6735P/3GB

MT6753/3GB

Quad core/ 2GB

QS 410 /2GB

QS 410/2GB

MTK6737

Operating system

Android 5.0.2

Android 5.1

Android 5.0.2

Android 6.0

Android 7.1.1

Storage/Expandable

8GB/ 32GB

16GB/32GB

16GB/64GB

16GB/32GB

16GB/No

16GB/128GB

2/16/3/32GB

Rear/Front Camera

13MP/ 5MP

8MP/2MP

13MP/5MP

8MP/5MP

8MP/5MP/13MP/5MP

2,500

2,000

2,900

3,900

2,000

2,800

28,00/5,000

2G/3G/4G

Yes/ Yes/ Yes

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

Yes/-

Yes/Yes

Yes/No

Yes/Yes

June, 2016

May, 2016

November, 2015

June, 2016

2,015

September, 2016

August, 2017

7,499

9,999

7,499

8,387

8,999

8,450 onwards

Model Display (inches/res)

Battery (mAh)

Music Player/FM Launch Price Rs.

RS. 6,000 – RS. 9,999

MODELS

RS. 6,000 – RS. 9,999

PARAMETERS

NOKIA

PANASONIC

SAMSUNG

Eluga Ray 500/700 NEW 5/5.5/720 x 1280/ 1080 x 1920 144.3 x 71.3 x 9.2/ 153.8 x 75.4 x 8.9

Galaxy J1 4G

Galaxy On5

Galaxy On 5 Pro

Galaxy J2 (2016)

4.3/480x800

5.0/720 x 1280

5.0/ 1280 x 720

129x68.2x8.9

142.3 x 72.1 x 8.5

142.4 x 71.1 x 8.0

163/182

131

149

138

MTK6737

MT6737/MT6753

Quad-core/1GB

Quad-core/1.5GB

Quad core/ 2GB

Quad core/ 1.5GB

Android 7.0

Android 4.4 KitKat

Android 5.1

Android 6.0

16GB/128GB

3GB/16GB

3GB/32GB

4GB/256GB

8GB/128GB

16GB/128GB

8GB/128GB

8MP/8MP

13MP/5MP

5/13/13/13

5MP/2MP

8MP/5MP

2,650

5,000

4,000/5,000

2,050

2,600

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

Yes/No

July, 2017

August, 2017

September, 2017

Januray 2017

October, 2015

July, 2016

8,635

7,499

8,999/9,999

6,890

6,990

6,490

6,990

Nokia 3

P55 Max

5/1280X720

5.5/1280x720

Dimension (mm)

143.4x71.4x8.4

152 x 72.6 x 8.7

Weight (grams)

180

Processor/RAM

MT 6737

Model Display (inches/res)

Operating system Storage/Expandable Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

108 I NOVEMBER 2017

MYMOBILE

MYGUIDE RS. 6,000 – RS. 9,999

RS. 6,000 – RS. 9,999

MODELS

RS. 6,000 – RS. 9,999

PARAMETERS

Model

SAMSUNG

TCL

XIAOMI

Galaxy J2 Pro (2016)

TCL 560

TCL 562

Redmi 2 Prime

Display (inches/res)

5/720x1280

5.5/ 1280x720

5.5/1920x1080

4.7/720 x 1280

Dimension (mm)

142.4x71.1x8

152x77x8

Weight (grams)

138

156

150

133

Processor/RAM

Quad core/2GB

QS 210/2GB

MT6755M/3GB

Operating system

Android 6.0

Storage/Expandable

16GB/128GB

Redmi 3S/ 3s Prime Redmi Note Prime

5/ 1280X720

Redmi Note 3

5.5/720 x 1280

5.5/1080 x 1920

154 x 78.7 x 9.45

150 x 76 x 8.65

144

185

164

QS 410/2GB

QS 430/ 2GB, 3GB

QS 410/2GB

QS 650/2GB,3GB

Android 6.0

Android 4.4

Android 6.0

Android 4.4

Android 5.0.2

16GB/32GB

32GB/64GB

16GB/32GB

16GB, 32GB/128GB

16GB/32GB

16GB,32GB/32GB

8MP/5MP

13MP/5MP

8MP/2MP

13MP/5MP

16MP/5MP

2,600

2,500

2,960

2,200

4,100

3,100

4,000

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Music Player/FM

Yes/Yes

Yes/No

Yes/Yes

Yes/-

Launch

July,2016

July, 2016

July,2016

August, 2015

August, 2016

December, 2015

March, 2016

9,090

6,999

9,999

6,999

6,999/ 8,999

7,999

9,999/ 11,999

Rear/Front Camera Battery (mAh)

Price Rs.

RS. 6,000 – RS. 9,999

MODELS

RS. 6,000 – RS. 9,999

134.00 x 67.20 x 9.4 139.4 X 69.7 X 8.5

XIAOMI

PARAMETERS

VIDEOCON

Redmi 3s Plus

Redmi Note 4

Graphite2

Graphite1

Delite21

Krypton3

Ultra30

5/1280x720

5.5/1080X1920

4.5/1280x720

5/1280x720

5/1920X1080

Dimension (mm)

139.3x69.6x8.5

151X76X8.3

137.55X70.28X10

136.76X69X10

146.66X74.3X10.52

144.5X73.14X9.74

144.31X73X10

Weight (grams)

144

165

129

127

151

153

Processor/RAM

QS 430/2GB

QS625/2GB,3GB,4GB

Quad-core/1GB

Quad-core/2GB

Quad-core/3GB

Operating system

Android 6.0

Storage/Expandable

32GB/128GB

32GB/64GB

8GB/64GB

16GB/32GB

32GB/64GB

Rear/Front Camera

13MP/5MP

5MP/2MP

8MP/2MP

13MP/5MP

Battery (mAh)

4000/4100

4,100

2,000

3,000

4,000

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Yes (Hybrid)

Yes

Yes/Yes

Yes/Yees

Yes/Yes

October,2016

January, 2017

9,499

9,999

6,299

6,499

7,200

7,999

9,990

Model Display (inches/res)

Music Player/FM Launch Price Rs.

www.mymobileindia.com

NOVEMBER 2017 I 109

MYGUIDE RS. 6,000 – RS. 9,999

RS. 10,000 – RS. 14,999

MODELS

RS. 6,000 – RS. 9,999

PARAMETERS

Model Display (inches/res) Dimension (mm)

VIDEOCON

ZEN

ZOPO

ZTE

ASUS

Ultra50

Yunique

Yuphoria

Cinemax 3

ZP331

Blade V6

Zenfone 2 (2GB/4GB)

5/1920X1080

4.7/720x1280

5.0/720x1280

5.5/720x1280

4.5/ 854 x 480

5/ 1280 x 720

5.5/ 1080 x 1920

133 x 65.7 x 8.5

142X69.5X6.8

152.5 x 77.2 x 10.9

148.24X72.56X11.44 134.5 x 67.5 x 8.3 142.4 x 73 x 8.2-9.35

Weight (grams)

186

128

143

August,2016

113

122

170

Processor/RAM

Quad-core/3GB

QS 410 / 1GB

Quad core / 2GB

Quad core/2GB

Quad core/1GB

MTK 6735/2GB

IA Z3560 /2GB

Operating system

Android 6.0

Android 5.1.

Android 5.1.1

Android 5.1

Android 5.0

Storage/Expandable

32GB/64GB

8GB/32GB

16GB/32GB

8 GB/64 GB

16GB/128GB

16GB,32GB/128GB

Rear/Front Camera

13MP/5MP

8MP/2MP

8MP/5MP

5MP/3.2MP

5 MP/2 MP

13MP/5MP

3,000

2,000

2,230

2,900

1,700

2,500

3,000

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/No

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

Yes/-

September, 2015

May, 2015

August, 2016

July, 2016

March, 2015

9,990

6,300

6,499

6,999

7,500

9,999

13,999, 18,999

Battery (mAh)

Music Player/FM Launch Price Rs.

RS. 10,000 – RS. 14,999

MODELS

RS. 10,000 – RS. 14,999

ASUS

PARAMETERS

COOLPAD

Model

Zenfone Selfie

Zenfone 3 lazer

Zenfone 3 Max(ZC520TL)

Display (inches/res)

5.5/1080 x 1920

5.5/1920x1080

Dimension (mm)

156.5 x 77.2 x 10.8

149x76x7.9

Weight (grams)

170

Processor/RAM

QS615 /2GB,3GB

QS 430.4GB

Quad-core/3GB

Android 5.0

Android 6.0

16GB,32GB/128GB

GIONEE

Zenfone 3S Max (ZC521TL)

Coolpad Note 5

Cool 1

F 103 Pro

5.2/1280x720

5.2/1280X720

5.5/1920x1080

5.50/1080x1920

5.0/ 1280 x 720

149x73.7x8.55

152.00 x 74.80 x 8.20 145.3 x 70.5 x 8.5

173

142

Octa-core/3GB

QS 617/4GB

1.4GHz octa-core

Quad core/ 3GB

Android 6.0

32GB/128GB

32GB/32GB

32GB2TB

32GB/64GB

32GB

16GB/128GB

13MP/13MP

13MP/8MP

13MP/5MP

13MP/8MP

13MP/5MP

3,000

4,100

5,000

4,010

4,000

2,400

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Yes/-

Yes/Yes/Yes

Yes/No

Yes/Yes

Yes/No

Launch

August, 2015

October,2016

November,2016

feb 20917

October, 2016

January, 2017

July, 2016

Price Rs.

10,999/ 16,999

18,999

12,999

14,999

10,999

13,999

11,999

Operating system Storage/Expandable Rear/Front Camera Battery (mAh)

Music Player/FM

110 I NOVEMBER 2017

148

MYMOBILE

MYGUIDE RS. 10,000 – RS. 14,999

RS. 10,000 – RS. 14,999

MODELS

RS. 10,000 – RS. 14,999

PARAMETERS

GIONEE

HONOR

HTC

INFOCUS

KARA

Marathon M5 Lite

Honor 5C

Honor 5X

Honor 6X

Desire 630

Epic 1

Mega 1

Display (inches/res)

5.0/720 x 1280

5.2/ 1920 x 1080

5.5/ 1080 x 1920

5.5/1080X1920

5.0/ 1280 x 720

5.5/1920x1080

5.5-inch

Dimension (mm)

143 x 69.9 x 8.5

147.1 x 73.8 x 8.3

151.3 x 76.3 x 8.15

150.9X76.2X8.2

146.9 x 70.9 x 8.3

153x76x8.4

152.4X77.1X9.5

Weight (grams)

182

156

158

162

140

184

Model

Quad Core/3GB

Kirin 650/ 2GB

QS 616 /2GB

Kirin 655

QS 400/2GB

Decca-core/3GB

1.5GHz Quad Core(64bit)

Operating system

Android 5.1

Android 6.0

Android 5.1.1

Android 6.0

Storage/Expandable

32GB/128GB

16GB/128GB

32GB/64GB

16GB/2TB

32GB/128GB

3GB/32GB

8MP/5MP

13MP/8MP

13MP/5MP

12 and 2MP/8MP

13MP/5MP

16MP/8MP

13MP/5MP

4,000

3,000

3,340

2,200

3,000

4,000

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

Yes/No

Yes/-

Yes/No

Yes/Yes

Yes

December, 2015

June, 2016

January, 2016

Jnauray 2017

February, 2016

November,2016

Launched

13,000

10,999

12,999

11,999

10,890

12,999

Processor/RAM

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

RS. 10,000 – RS. 14,999

MODELS

RS. 10,000 – RS. 14,999

PARAMETERS

LAVA

Display (inches/res) Dimension (mm)

LEECO

LENOVO

Le 1S

Le 2

Phab 2

Vibe K4 Note

Vibe S1

Phab Plus

5.5/720x1280

5.5/1080x1920

5.5/ 1920 x 1080

6.4/1920x1080

5.5/1080x1920

5.0/1080x1920

6.8/1080 x 1920

151.9 x 94.7 x 8.3 151.9 x 74.2 x 7.6 151.1 x 74.2 x 7.7

175x89.5x6.89

153.67 X 76.45 X 9.14

143.3 x 70.8 x 7.8

186.6 x 96.6 x 7.6

Model

Weight (grams)

153

169

153

225

158

132

229

Processor/RAM

Quad core/3GB

"MT H X10/3GB"

QS 652/ 3GB

MTK8735/3GB

MT 6753/3GB

MT6752/3GB

QS 615 /2GB

Operating system

Android 5.1

Android 6.0

Android 5.1.

Android 5.0

Storage/Expandable

16GB/32GB

32GB/No

32GB/128GB

16GB/128GB

32GB/128GB

32GB/64GB

Rear/Front Camera

13MP/8MP

13MP/5MP

16MP/8MP

13MP/5MP

13MP/8 MP + 2 MP

13MP/5MP

3,000

4,050

3,300

2,420

3,500

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/yes

Yes/Yes/Yes

Dual SIM

Yes/Yes

Yes

Yes/Yes

Yes

Yes/No

Yes/Yes

Yes

Yes/Yes

Yes/-

January, 2016

June, 2016

December,2016

January, 2016

November, 2015

October, 2015

11,299

10,999

11,999

12,999

14,999

Battery (mAh)

Music Player/FM Launch Price Rs.

www.mymobileindia.com

NOVEMBER 2017 I 111

MYGUIDE RS. 10,000 – RS. 14,999

RS. 10,000 – RS. 14,999

MODELS

RS. 10,000 – RS. 14,999

LENOVO

PARAMETERS

LYF

Model

Vibe K5 Note

Phab 2 Plus

K8 Note

K 10

X Screen

G4 Stylus

Display (inches/res)

5.5/1920x1080

6.4/1920x1080

5.5/1080 x 1920

5.5/1920x1080

5.3/ 1280 x 720

4.93/ 1280x720

5.7/ 720 x 1280

Dimension (mm)

152x75.7x8.49

174x88x5.5

154.5 x 75.9 x 8.5

155.5x77.6x7.9

146.6x74.8x8.8

142.6 x 71.8 x 7.1

154.4 x 79.2 x 9.4

Weight (grams)

165

218

180

153

140

120

163

Helio P10/4GB

MT/3GB

MT Decacore/3GB/4GB

QS 617/3GB

QS 410/2GB

QS 400 /1GB

Operating system

Android 6.0

Android 7.1.1

Android 6.0

Android 5.0

Android 6.0

Android 5.0

Storage/Expandable

32GB/128GB

32GB/64GB/256GB

32GB/128GB

16GB/32GB

16GB/128GB

16GB/32GB

13MP.8MP

13MP,13MP/8MP

13+5MP/13MP

16MP/8MP

13MP/5MP

13MP/8MP

13MP/5MP

3,500

4,050

4,000

3,200

2,300

3,000

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

Yes

Yes/Yes

Yes/-

Jaunuary,2016

November,2016

August, 2017

October,2016

January, 2016

July, 2016

May, 2015

13,499

14,999

12,999

13,099

12,999

12,990

13,869

Processor/RAM

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

RS. 10,000 – RS. 14,999

MODELS

RS. 10,000 – RS. 14,999

MICROMAX

PARAMETERS

MOTOROLA

NOKIA

Canvas 6

Canvas 6 Pro

Moto G Turbo Edition

Moto G4

Moto G4 Plus

G5 Plus

Nokia 5

5.5/1920 x 1080

5.0/720 x 1280

5.5/ 1920 x 1080

5.5/ 1920X1080

5.2/1980X1080

5.2/ 720x1280

Dimension (mm)

142.1 x 72.4 x 11.6

153 x 76.6 x 7.9

153X76.6X9.8

153X76X9.6

149.7 x 72.5 x 8.05

Weight (grams)

155

Processor/RAM

MT6753/3GB

Helio x10/4GB

QS 615 /2GB

QS 617/2GB

QS 617/2GB,3GB

QS 625 Octa-core

QS 430

Operating system

Android 5.1

Android 5.1.1

Android 6.0.1

Android 6.1

Android 7.0

Android 7.1.1

Storage/Expandable

32GB/128GB

Yes/Yes

16GB/32GB

16GB/128GB

16GB, 32GB/128GB

16GB/32GB

2GB/16GB

13MP/8MP

13MP/5MP

16MP/5MP

12MP/5MP

13MP/8MP

3,000

2,470

3,000

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

Yes/No

Yes

May, 2016

2,015

May, 2016

May,2016

March, 2017

July, 2017

10,999

10,499

13,499/ 14,999

12,999

12,499

Model Display (inches/res)

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

112 I NOVEMBER 2017

MYMOBILE

MYGUIDE RS. 10,000 – RS. 14,999

RS. 10,000 – RS. 14,999

MODELS

RS. 10,000 – RS. 14,999

PARAMETERS

NOKIA

NUBIA

PANASONIC

Nokia 6

Z11 Mini

Eluga Note

Eluga Arc

Eluga Pulse X

Eluga A3/A3 Pro

5.5/1920X1080

5/1920x1080

5.5/1920x1080

5.5/ 1920 x 1080

4.7/720x1280

5.5/1280X720

5.2/720 x 1280

Dimension (mm)

154 x 75.8 x 7.85

141.4x70x8

150.9x79x8.9

146 x 74.50 x 8.10

139 x 67 x 8.10

148.7 x 72.4 x 9.1

Weight (grams)

138

190

142

130

152

161

Processor/RAM

QS 430

QS/3GB

MTK P10/3GB

Octa Core/3GB

QS 410/2GB

Quad-core/3GB

Android 7.1.1

Android 5.1

Android 6.0

Android 5.1

Android 6.0

Android 7.0

Storage/Expandable

3BG/32GB

32GB/200GB

32GB/128GB

32GB/32GB

16GB/32GB

16GB/128GB

16GB/32GB/128GB

Rear/Front Camera

8MP/16MP

16MP/8MP

13MP/13MP

16MP/5MP

8MP/5MP

13MP/5MP

13MP/8MP

3,000

2,800

5,000

3,000

1,800

3,000

4,000

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/yes

Yes/Yes/Yes

Dual SIM

yes

Yes

Music Player/FM

Yes

Yes/Yes

Yes

July, 2017

October,2016

December,2016

July, 2016

April,2016

March, 2017

August, 2017

14,299

12,999

11,999

10,290

10,190

10,990

11,290/12,790

Model Display (inches/res)

Operating system

Battery (mAh)

Launch Price Rs.

RS. 10,000 – RS. 14,999

MODELS

RS. 10,000 – RS. 14,999

SAMSUNG

PARAMETERS

Galaxy On7

Galaxy J5

Galaxy J Max

Galaxy J5 (2016)

Galaxy J7

J5 Prime

Galaxy On7 Pro

Display (inches/res)

5.5/1280 x 720

5.0/1280 x 720

7.0/ 1280 x 800

5.2/1280x720

5.5/720 x 1280

5/1080x720

5.5/1280 x 720

Dimension (mm)

77.5x151.8x8.2

142.1 x 71.8 x 7.9

186.9 x 108.8 x 8.7

145.7 x 72.3 x 8.1

152.2 x 78.6 x 7.5

142.8x69.5x8.1

151.8 x 77.5 x 8.2

Weight (grams)

171

146

158

171

143

171

Processor/RAM

Quad-core/1.5GB

Quad core/1.5GB

QS 410/2GB

Octa Core/1.5GB

Quad-core/2GB

Quad core/ 2GB

Operating system

Android 5.1

Android 6.0

Android 5.1

Android 6.0

Storage/Expandable

8GB/128GB

8GB/200GB

16GB/128GB

16GB/256GB

16GB/128GB

Rear/Front Camera

13MP/5MP

8MP/2MP

13MP/5MP

8MP/5MP

3,000

2,600

4,000

3,100

3,000

2,400

3,000

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

Yes/No

Yes/Yes

Yes/No

October, 2015

June, 2015

July, 2016

May, 2016

2,015

September,2016

July, 2016

10,990

10,390

11,400

13,990

11,890

12,990

10,900

Model

Battery (mAh)

Music Player/FM Launch Price Rs.

www.mymobileindia.com

NOVEMBER 2017 I 113

MYGUIDE RS. 10,000 – RS. 14,999

RS. 10,000 – RS. 14,999

MODELS

RS. 10,000 – RS. 14,999

XIAOMI

PARAMETERS

VIDEOCON

VIVO

Mi 4i

Mi Max

Cube3

Y51L

Y55L

Y55S

Yureka Plus (YU5510A,YU5510 )

Display (inches/res)

5.0/1080 x 1920

6.44/1920x1080

5/1280x720

5.0/ 540x960

5.2/1280x720

5.5/1080x1920

Dimension (mm)

138.1 x 69.6 x 7.8

173.1x88.3x7.5

147.9x72.9x7.5

155 x 78 x 9

Weight (grams)

130

203

152.5

157

142

154

Processor/RAM

QS 615/2GB

QS 650,652/ 3GB,4GB

Quad-core/3GB

QS 410/2GB

QS 430/2GB

QS 425/3GB

QS 615/2GB

Operating system

Android 5.0

Android 6.0

Android 5.0.2

Android 6.0

Android 4.4.4

16GB,32GB/No

32GB,128GB/128GB

32GB/64GB

16GB/128GB

16GB/256GB

16GB/32GB

13MP/5MP

16MP/5MP

13MP/5MP

8MP/5MP

13MP/5MP

3,120

4,850

3000

2,350

2,650

2,730

2,500

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/yes

Yes/Yes/No

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

Yes/yes

Yes

Yes/Yes

April, 2015

June,2016

January, 2016

October,2016

March, 2017

July, 2015

11,999/ 14,999

10,999

10,490

10,700

11,980

12,490

8,999

Model

Storage/Expandable Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

144.5X73.14X9.74 143.80 x 71.70 x 7.52

RS. 10,000 – RS. 14,999

RS. 15,000 – RS. 19,999

MODELS

RS. 10,000 – RS. 14,999

PARAMETERS

ZOPO

ASUS

Yunicorn

Yureka Note

ZP350

ZP370

Hero 1

Zenfone 2 Laser ZE601KL

Display (inches/res)

5.5/(1080X1920)

6.0/1080 x 1920

5.0 / 1280 x 720

5.5/ 1280 x 720

5.0/1280 x 720

5.5/1920 x 1080

6.0/ 1080 x 1920

Dimension (mm)

153.3X75.4X8.5

145.9 x 71.4 x 8.5

153.8 x 77.1 x 9

146.1 x 70.6 x 8.65

155.7 x 77.3 x 8.9

164.6 x 84 x 10.6

Weight (grams)

172

137

167

136

175

190

Processor/RAM

MT Helio P10/4GB

MTK6753T/3GB

Quad-core/1GB

Ouad-core/1GB

Quad-core/2GB

QS 801/3GB

QS 616/3GB

Operating system

Androis 5.1.1

Android 5.1.1

Android 5.1

Android 5.1.1

Android 5.0

Storage/Expandable

32GB/128GB

16GB/Yes

8GB/64GB

16 GB/64 GB

64GB/No

32GB/128GB

13MP/5MP

13MP/8MP

8.0MP/2.0MP

13.2 MP/5.0MP

13MP/8MP

13MP/5MP

4,000

2,100

3,000

2,500

4,100

3,000

2G/3G/4G

yes/yes/yes

Yes/Yes/Yes

Dual SIM

yes

Yes

Music Player/FM

yes

Yes/Yes

Yes/-

Yes/No

May,2016

April, 2016

May, 2016

December, 2015

12,999

13,499

10,000

11,000

14,500

13,499

16,499

Model

Rear/Front Camera Battery (mAh)

Launch Price Rs.

114 I NOVEMBER 2017

MYMOBILE

MYGUIDE RS. 15,000 – RS. 19,999

RS. 15,000 – RS. 19,999

MODELS

RS. 15,000 – RS. 19,999

ASUS

CREO

ZENFONE 3 MAX(ZC553KL)

Mark 1

Marathon M5

S6s

Desire 728 LTE

Desire 828

Display (inches/res)

5.5/1920x1080

5.5/ 1440x2560

5.5/ 720 x 1280

5.5/1920x1080

5.5/ 720 x 1280

5.5/720 x 1280

Dimension (mm)

151.4x76.24x8.3

155.4 x 76.1 x 8.7

152 x 76 x 8.6

151.9 x 74.6 x 6.9

154.5x75.6x8.15

157.9 x 77.8 x 7.8

157.9 x 77.8 x 7.89

Weight (grams)

175

190

211

147

166

153

148

MT6753/2GB

MT6753/1.5GB

PARAMETERS

Model

GIONEE

HTC

Processor/RAM

QS 430/3GB

Helio X10 /3GB

MT6735/3GB

MT6753T /3GB

1.3GHZ OCTA CORE/3GB

Operating system

Android 6.0

Android 5.1.1

Android 5.1

Android 5.1.1

Android 6.0

Android 5.1.1

Android 5.1

Storage/Expandable

32GB/128GB

32GB/-

32GB/128GB

32gb/128gb

16GB/200GB

16GB/2TB

16MP/8MP

21MP/8MP

13MP/5MP

13MP/8MP

13MP/5MP

4,100

3,100

6,020

3,150

3,159

2,800

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/No

Dual SIM

Yes

Yes/No

Yes/Yes

November,2016

April,2016

November,2015

November, 2015

August,2016

November, 2015

17,999

19,999

17,500

19,999

17, 999

12,999

15,300

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

RS. 15,000 – RS. 19,999

MODELS

RS. 15,000 – RS. 19,999

HTC

PARAMETERS

LENOVO

LYF

Desire 825

HTC 10 Lifestyle

Vibe P1

Vibe Shot

Vibe X3

Z2 Plus

Earth 1

5.5/ 1280 x 720

5.5/1920x1080

5.5/1080x1920

5.0/1080 x 1920

5.5/1080x1920

5/1920x1080

5.5/1080x1920

Dimension (mm)

156.9 x 76.9 x 7.4

156.9x76.9x7.7

152.9 x 75.6 x 9.9

142.7 x 70 x 7.6

154 x 76.5 x 9.3

140.2x60x6.2

154 x 76.6 x 7.25

Weight (grams)

155

187

145

175

150

162.5.

Processor/RAM

QS 400/2GB

QS 400/3GB

QS615 /2GB

QS 615/3GB

QS 808 /3GB

QS 820/3GB,4GB

QS 615/3GB

Operating system

Android 6.0

Android 5.1

Android 6.0

Android 5.1.1

Storage/Expandable

16GB/2TB

32GB/2TB

32GB/128GB

32GB,64GB/128GB

32GB/32GB

Rear/Front Camera

13MP/5MP

16MP/8MP

21MP/8MP

13MP/8MP

13MP + 2MP/5MP

2,700

5,000

3,000

3,500

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/yes

Yes/Yes/Yes

Dual SIM

Yes

Yes/No

Yes/Yes

Yes/-

Yes/Yes

February, 2016

September,2016

October, 2015

June, 2015

December, 2015

September,2016

January, 2016

12,550

15,990

15,499

18,500

19,999

19,499

Model Display (inches/res)

Battery (mAh)

Music Player/FM Launch Price Rs.

www.mymobileindia.com

NOVEMBER 2017 I 115

MYGUIDE RS. 15,000 – RS. 19,999

RS. 15,000 – RS. 19,999

MODELS

RS. 15,000 – RS. 19,999

LYF

MOTOROLA

NEXTBIT

OPPO

Earth 2

Moto X Play

Robin

F1 S

Galaxy J7 (2016)

Galaxy On8

On Nxt

5/1920x1080

5.5/1080 x 1920

5.2/ 1080 x 1920

5.5/1280x720

5.5/1920x1080

Dimension (mm)

142x76x7.9

148 x 75 x 10.9

149 x 72 x 7

154 x 76 x 7.38

76 x 151 x 7.8

151.7x76x7.8

151.7x75x8

Weight (grams)

140

169

160

169

167

Processor/RAM

QS 615/3GB

QS615 /2GB

QS 808/3GB

MTK 6750/3GB

Exynos 7870/2GB

Octa-core/3GB

Operating system

Android 5.1

Android 5.1.1

Android 6.0

Android 5.1.1

Android 6.0

Storage/Expandable

32GB/64GB

16GB,32GB/128GB

32GB/ 100GB

32GB/128GB

16GB/128GB

32GB/256GB

Rear/Front Camera

13MP/13MP

21MP/5MP

13MP/5MP

13MP/16MP

13MP/5MP

13MP/8MP

2500

3,630

2,680

3,075

3,300

2G/3G/4G

Yes/Yes/Yes

Yes/yes/Yes

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

Yes/No

Yes/Yes

Yes/yes

Yes/Yes

Sept, 2015

May, 2016

August, 2016

May, 2016

September,2016

October,2016

15,999

19,999

16,444

14,900

12,090

14,900

PARAMETERS

Model Display (inches/res)

Battery (mAh)

Music Player/FM Launch

19,999

Price Rs.

RS. 15,000 – RS. 19,999

RS. 20,000 – RS. 29,999

MODELS

RS. 15,000 – RS. 19,999

SAMSUNG

PARAMETERS

VIVO

XIAOMI

ZOPO

APPLE

J7 Prime

J7 Max

MIMax 2

SPEED 7 PLUS

iPhone 5S

5.5/1920x1080

5.7/1920x1080

5.0/1280×720

5.5/1280x720

6.44/1080 x 1920

5.5/ 1920 x 1080

4.0/640 x 1136

Dimension (mm)

151.7x75x8

151.7x75x8.1

143.6 x 71 x 7.5

153.8x75.5x7.55

174.1 x 88.7 x 7.6

153.6 x 76.5 x 8.8

123.8 x 58.6 x 7.6

Weight (grams)

167

138

154

211

164

112

Processor/RAM

Octa-core/3GB

Octa-core MediaTek

QS 616/3GB

octa-core/4GB

QS 625/4GB

Octa-core /3GB

Dual-core/1GB

Operating system

Android 6.0

Android 7.0

Android 5.1

Android 6.0

Android 7.1.1

Android 5.1

iOS 9.2.1

Storage/Expandable

16MP/256GB

4GB/32GB

32GB/128GB

64/128GB

16 GB/64 GB

16GB,32GB,64GB/No

13MP/8MP

13MP/13MP

13MP/8MP

13MP/20MP

12/5MP

13 MP/5.0MP

8MP/1.2MP

3,300

2,550

3,000

5,300

3,000

1,560

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

Yes/-

Yes/Yes

Yes/No

September,2016

July, 2017

May, 2016

November,2016

August, 2017

September, 2013

14,900

17,290

15,250

16,990

16,999

17,500

19,280 onwards

Model Display (inches/res)

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

116 I NOVEMBER 2017

MYMOBILE

MYGUIDE RS. 20,000 – RS. 29,999

RS. 20,000 – RS. 29,999

MODELS

RS. 20,000 – RS. 29,999

ASUS

PARAMETERS

BLACKBERRY

COOLPAD

GIONEE

HONOR

Zenfone 3

Zenfone 3 Ultra

DTEK 50

Max

M5 Plus

S6 Pro

Honor 8

Display (inches/res)

5.2,5.5/(1920x1080)

6.8/(1920x1080)

5.2/1920x1080

5.5/1920x1080

6.0/1920 x 1080

5.5/1920x1080

5.2/1920x1080

Dimension (mm)

146.87 x 73.98 x 7.69 186.4 x 93.9 x 6.8

147x72.5x7.4

152x75.5x7.6

153x75.3x7.6

145.5x71x7.45

Model

Weight (grams)

144

233

135

170

210.8g

170

153

Processor/RAM

QS 625/3GB,4GB

QS 652/4GB

QS 617/3GB

QS 617/4GB

Octa Core/3GB

octa-core/4GB

Kirin 950/4GB

Android 6.0

Android 5.1

Android 6.0

32GB,64GB/2TB

64GB/128GB

16GB/2TB

64GB/128GB

64GB/256GB

32GB/128GB

16MP/8MP

23MP/8MP

13MP/8MP

13MP/5MP

13MP/8MP

12MP,12MP/8MP

4,600

3000

2,800

5,020

3,130

2,900

2G/3G/4G

Yes/Yes/Yes

yes/yes/yes

Yes/Yes/Yes

Yes/Yes/yes

Yes/Yes/Yes

Dual SIM

Yes

yes

Yes

Music Player/FM

Yes

Yes/Yes

yes

Yes/Yes

Yes/No

August,2016

August, 2016

November,2016

May, 2016

October,2016

October, 2016

21,999/ 27,999

29,999

21,000

24,999

27,000

21,130

29,000

Operating system Storage/Expandable Rear/Front Camera Battery (mAh)

Launch Price Rs.

RS. 20,000 – RS. 29,999

MODELS

RS. 20,000 – RS. 29,999

PARAMETERS

HONOR

HTC

LEECO

Honor 7

Desire 10 Pro

Max 2

Stylus 2

Stylus 2 Plus

Nexus 5X

Display (inches/res)

5.2/1080 x 1920

5.5/ 1080 x 1920

5.5/1920x1080

5.7/(2560X1440)

5.7/1280X720

5.7/ 1920 x 1080

5.2/ 1080 x 1920

Dimension (mm)

143.2 x 71.9 x 8.5

153.9 x 75.9 x 7.99

156.5x76x7.86

156.8 x 77.6 x 7.99

155 x 79.6 x 7.4

155 X 79.6 X 7.4

147 x 72.6 x 7.9

Weight (grams)

157

170

165

185

145

146

136

Processor/RAM

HS Kirin 935/3GB

MT H X10/ 3GB

Helio P10/4GB

QS 820/4GB, 6GB

Quad Core /2GB

Octa Core/3GB

QS 808/2GB

Operating system

Android 5.0

Android 6.0

Storage/Expandable

16GB/128GB

32GB/2TB

64GB/2TB

32GB, 64GB

16GB/2TB

32GB/2TB

16GB,32GB/No

20MP/8MP

13MP/5MP

20MP/13MP

21MP/8MP

13MP/8MP

16MP/8MP

12.3MP/5MP

3,100

3,000

3000

3,100

3,000

2,700

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/yes

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

Yes/No

Yes/Yes

Yes

Yes/Yes

Yes/No

July, 2015

May, 2016

November,2016

June,2016

May,2016

July, 2016

October, 2015

22,999

25,990

26,490

22,999/ 29,999

20,500

24,000

24,490/30,645

Model

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

www.mymobileindia.com

NOVEMBER 2017 I 117

MYGUIDE RS. 20,000 – RS. 29,999

RS. 20,000 – RS. 29,999

MODELS

RS. 20,000 – RS. 29,999

MOTOROLA

PARAMETERS

NUBIA

ONEPLUS

Moto X Style

Moto Z Play

Z 2 Play

Z11

OnePlus 5

5.7/ 1440 x 2560

5.5/1920x1080

5.5/1920X1080

5.5/1920z1080

5.5/1080p

5.5/1920x1080

5.5/1080 x 1920

Dimension (mm)

153.9 x 76.2 x 11.06

156.4x76.4x6.99

156.2X76.2X5.99

151.8x72.3x7.5

151.8x74.9x9.85

152.7x74.5x7.35

154.2 x 74.1 x 7.3

Weight (grams)

179

165

145

162

175

158

153

Processor/RAM

QS 808/3GB

QS 625/3GB

QS 626/4GB

QS 820/6GB

QS 810/3GB&4GB

QS 821/6GB

QS 835/8GB

Operating system

Android 6.0

Android 7.1.1

Android 6.0

Android 5.1

Android 6.0

Android 7.1.1

16GB,32GB/128GB

32GB/2TB

64GB/2TB

64GB

21MP/5MP

16MP/5MP

12MP/5MP

16MP/8MP

13MP/5MP

16MP/16MP

3,000

3,510

3,000

3000

3,300

3400

3,300

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Yes/No

Yes/Yes

Yes/No

Yes/Yes

September, 2015

October,2016

July, 2017

December,2016

July, 2015

December.2016

June, 2017

26, 999/ 28,999

20,490

24,999

29,999

22,999

22,000

32,999

Model Display (inches/res)

Storage/Expandable Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

RS. 20,000 – RS. 29,999

MODELS

RS. 20,000 – RS. 29,999

SAMSUNG

PARAMETERS

Model Display (inches/res)

Galaxy A7

Galaxy A5 (2016)

5.5/1080 x 1920

5.2/1080 x 1920

Galaxy A7 (2016) Galaxy A5/A7 (2017)

SMARTRON

SONY

J7 Pro

t phone

Xperia C4

5.5/ 1080 x 1920

5.2/5.5/1080X1920

5.5/1920X1080

5.5/1920x1080

5.5/1080 x 1920

150.3 x 77.4 x 7.8

158.2x78.2x6.98

150.3 x 77.4 x 7.9

Dimension (mm)

151 x 76.2 x 6.3

144.8 x 71 x 7.3

151.5 x 74.1 x 7.3

144.8 x 71 x 7.3/ 151.5X74.1X7.3

Weight (grams)

141

153

169

157/I86

157

149

147

Processor/RAM

Octa Core/2GB

Octa Core/3GB

Octa Core/2GB/3GB

Octa core Exynos/3GB

QS 810/4GB

MT6752/2GB

Android 5.0.2

Android 5.1.1

Android 6.0

Android 7.0

Android 6.0

Android 5.0

Storage/Expandable

16GB/64GB

16GB/128GB

32GB/256GB

64GB

64GB/128GB

16GB/200GB

Rear/Front Camera

13MP/5MP

16MP/16MP/16MP/ 16MP

13MP/13MP

13MP/4MP

13MP/5MP

2,600

2,900

3,300

3000/3600

3,600

3,000

2,600

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

Yes/yYes

Yes/Yes

February, 2015

April, 2016

December, 2015

March, 2017

July, 2017

July,2016

June, 2015

22,900

21,900

25,900

28,990/33,490

20,900

22,999

20,800

Operating system

Battery (mAh)

Music Player/FM Launch Price Rs.

118 I NOVEMBER 2017

MYMOBILE

MYGUIDE RS. 20,000 – RS. 29,999

RS. 20,000 – RS. 29,999

MODELS

RS. 20,000 – RS. 29,999

SONY

PARAMETERS

XIAOMI

VIVO

Xperia XA

Xperia Z3+

Xperia C5 Ultra Dual

Mi 5

X5 Pro

V3 Max

VIVO V5 Plus

5.0/1280 x 720

5.2/ 1080 x 1920

6.0/1080 x 1920

5.15/1080 x 1920

5.2/ 1080 x 1920

5.5/1080 x 1920

5.5/1080X1920

Dimension (mm)

143.6 x 66.8 x 7.9

146.3 x 71.9 x 6.9

164.2 x 79.6 x 8.2

144.5 x 69.2 x 7.25

147.9 x 73.5 x 6.4

153.9x77.1x7.58

152.6 x 74 x 7.3

Weight (grams)

137

144

187

129

151

168

159

Processor/RAM

MTK H P10/2GB

QS 810 /3GB

MTK6752/2GB

QS 820/3GB

QS 615/2GB

QS 652/4GB

Operating system

Android 6.0

Android 5.0

Android 5.1

Android 6.0

Android 5.0

Android 5.1

Android 6.0

Storage/Expandable

16GB/200GB

32GB/128GB

16GB/200GB

32GB/No

16GB/128GB

32GB/128GB

64GB

13MP/5MP

20.7MP/5MP

13MP/13MP

16MP/4MP

13MP/8MP

12MP and 8MP/16 MP

2,300

2,930

3,000

2,450

3,000

3,160

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Yes/No

Yes/Yes

May, 2016

June, 2015

August, 2015

April, 2016

June, 2015

April, 2016

42,736

20,990

26,990

27,799

24,999

21,400

23,980

22,990

Model Display (inches/res)

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

RS. 30,000 AND ABOVE

MODELS

RS. 30,000 AND ABOVE

APPLE

PARAMETERS

iPhone 6

iPhone 6Plus

iPhone SE

iPhone 6S

iPhone 6S Plus

iPhone 7

iPhone 7 Plus

Display (inches/res)

4.7/750 x 1334

5.5/1080 x 1920

4.0/640 x 1136

4.7/750 x 1334

5.5/1080 x 1920

4.7/1334x750

5.5/1920x1080

Dimension (mm)

138.1 x 67 x 6.9

158.1 x 77.8 x 7.1

123.8 x 58.6 x 7.6

138.3 x 67.1 x 7.1

158.2 x 77.9 x 7.3

138.3x67.1x7.1

158.2x77.9x7.3

Weight (grams)

129

172

113

143

192

138

188

Processor/RAM

A8,M8/1GB

A9,M9/2GB

A10 Fusion, M10/2GB

A10Fusion, M10/3GB

iOS 9

iOS 9.3

iOS 9

iOS 10

16GB,64GB/No

8MP/1.2MP

12MP/1.2MP

12MP/5MP

12MP/7MP

12MP,12MP/7MP

1,810

2,915

1,614

1,715

2,750

1,960

2,900

2G/3G/4G

Yes/Yes/Yes

Yes/yes/Yes

Yes/Yes/Yes

Dual SIM

Yes/No

September,2014

March, 2016

September,2015

October,2016

0ctober,2016

23,999

24,999 onwards

24,000 onwards

39,990 onwards

48,998 onwards

45,775 omwards

59,999 onwards

Model

Operating system Storage/Expandable Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

www.mymobileindia.com

16GB,64GB,128GB/ No 16GB,64GB,128GB/ No 32GB/128GB/256GB 32GB/128GB/256GB

NOVEMBER 2017 I 119

MYGUIDE RS. 30,000 AND ABOVE

RS. 30,000 AND ABOVE

MODELS

RS. 30,000 AND ABOVE

APPLE

PARAMETERS

Model

ASUS

8 Plus

NEW

BLACKBERRY

Zenfone Zoom

Zenfone 3 Deluxe

ZenFone AR

DTEK 60

KEYone

4.7/750 x 1334

5.5/1080x1920

5.5/1080 x 1920

5.7/(1920x1080)

5.7/1440x2560

5.5/2560x1440

4.5/1080 x 1620

Dimension (mm)

138.4 x 67.3 x 7.3

158.4 x 78.1 x 7.5

158.9 x 78.8 x 11.95

156.4x74.4x7.5

158.7 x 77.7 x 9

153.9x75.4x7

149.1 x 72.4 x 9.4

Weight (grams)

148

200

185

172

170

165

180

Processor/RAM

A11 Bionic

IA Z3590/4GB

QS 820,821/6GB

QS 821/8GB

QS 820/4GB

QS625/3GB/4GB

iOS 11

Android 5.0

Android 6.0

Android 7.0

Android 6.0

Android 7.1

2GB/64GB/256GB

3GB/64GB/256GB

128GB/ 128GB

256GB/128GB

64/256GB

32GB/2TB

32GB/64GB/256GB

12MP/7MP

12MP/12MP/7MP

13MP/5MP

23MP/8MP

21MP/8MP

12MP/8MP

1,821

2,691

3,000

3,300

2,610

3,505

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Yes/No

Yes

Yes/No

Yes/Yes

September, 2017

January, 2016

September,2016

August, 2017

November,2016

August, 2017

61,990

70,800

26,999

25,999

49,990

29,999

39,990

Display (inches/res)

Operating system Storage/Expandable Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

RS. 30,000 AND ABOVE

MODELS

RS. 30,000 AND ABOVE

GOOGLE

PARAMETERS

Model Display (inches/res) Dimension (mm)

HUAWEI

HTC

Pixel

Pixel XL

Nexus 6P

One A9

HTC U Play/Ultra

5/1920x1080

5.5/2560x1440

5.7/1440 x 2560

5.2/1920x1080

5.0/1080 x 1920

5.2/ 2560X1440

5.2/1080X1920/ 5.7/2560X1440

143.8x69.5x8.5

154.7x75.7x8.5

159.3 x 77.8 x 7.3

145x70.9x6.95

145.75 x 70.8 x 7.26

145.9 x 71.9x 9.0

162.41X79.79X7.99

178

144

143

161

145/175

Weight (grams) Processor/RAM

QS 821/4GB

QS810 /3GB

Kirin 955/3GB,4GB

QS 617/3GB

QS 820/4GB

MediaTek/QS821

Operating system

Android 7.1

Android 6.0

android 6.0

Android 6/Android 7

32GB,128GB/ No

32GB,64GB/No

32GB,64GB,/128GB

32GB/2TB

12.3MP/8MP

12MP,12MP/8MP

13MP/4MP

12MP/5MP

32GB/256GB/64GB/ 2TB 16MP/16MP/16MP/ 12MP

2,770

3,450

3,000

2,150

3,000

2500/3000

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes/Yes

Yes/No

Yes/Yes

October,2016

October, 2015

August,2016

December, 2015

May,2016

February, 2017

35,000 onwards

39,999

34,999/ 39,999

39,999

25,990

34,999

29,999/53,999

Storage/Expandable Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

120 I NOVEMBER 2017

MYMOBILE

MYGUIDE RS. 30,000 AND ABOVE

RS. 30,000 AND ABOVE

MODELS

RS. 30,000 AND ABOVE

HTC

PARAMETERS

MOTOROLA

ONEPLUS

HTC U11

G4 Dual SIM

V20

Moto X Force

Moto Z

5.5/2560X1440

5.5/1440 x 2560

5.3/ 2560x1440

5.7/2560x1440

5.4/1440 x 2560

5.5/2560x1440

5.5/1920x1080

Dimension (mm)

153.9 x 75.9 x 7.9

148.9 x 76.1 x 8.9

149.4x73.9x7.3

159.5x77.9x7.6

149.8 x 78 x 9.2

153.3x75.3x5.19

152.7x74.5x7.35

Weight (grams)

169

155

159

174

169

136

158

Processor/RAM

QS 835

QS 808 /3GB

QS 820/4GB

QS 810 /3GB

QS 820/4GB

QS 821/6GB

Operating system

Android 7.0

Android 5.1

Android 6.0

Android 7.0

Android 5.1.1

Android 6.0

Storage/Expandable

64GB/128GB

32GB/2TB

32GB/100GB

64GB/2TB

32GB,64GB/2TB

64GB/2TB

128GB

Rear/Front Camera

16MO/12MP

16MP/8MP

16MP,8MP/5MP

21MP/5MP

13MP/5MP

16MP/16MP

3,000

2,800

3,200

3,760

2,600

3,400

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

Yes/No

Yes/Yes

Yes/No

Yes/Yes

July, 2017

May, 2015

April,2016

December,2016

November, 2015

October,2016

December.2016

47,999

34,800

25,999 onwards

54,999

25,990

39,999

25,990

Model Display (inches/res)

Battery (mAh)

Music Player/FM Launch Price Rs.

RS. 30,000 AND ABOVE

MODELS

RS. 30,000 AND ABOVE

SAMSUNG

PARAMETERS

Galaxy S6

Galaxy S6 Edge

Galaxy A9 Pro

Galaxy Note 5

Display (inches/res)

5.1/ 1440 x 2560

6/1920x1080

5.7/1440 x 2560

5.1/2560 X 1440

5.5/2560 X 1440

5.8/6.2/2960X1440

Dimension (mm)

143.4 x 70.5 x 6.8

142.1 x 70.1 x 7

161.7x80.9x7.9

153.2 x 76.1 x 7.6

69.6x142.4x7.9

72.6 x 150.9 x 7.7

148.9 x 68.1 x 8.0/159.5 x 73.4 x 8.1

Weight (grams)

138

132

210

171

152

157

155/173

Processor/RAM

Octa core /3GB

octa-core/4GB

Quad core /4GB

Exynos 8890/4GB

Exynos 8896

Android 5.0.2

Android 6.0

Android 5.1.1

Android 6.0

Android 7.0

Storage/Expandable

32GB,/No

32GB/No

32GB/256GB

32GB/No

32GB/200GB

64/256GB

Rear/Front Camera

16MP/5MP

16MP/8MP

16MP/5MP

12MP/5MP

12MP/8MP

2,550

2,600

5,000

3,000

3,600

3000/3500

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Yes/No

Yes/Yes

Yes/No

Yes/-

Yes

March, 2015

April, 2015

September,2016

August, 2015

March, 2016

April, 2017

26,990

34,900

32,490

40,900/43,900

32,900

38,900

53,00/58,900

Model

Operating system

Battery (mAh)

Music Player/FM Launch Price Rs.

www.mymobileindia.com

Galaxy S7

Galaxy S7 Edge

Galaxy S8/Plus

NOVEMBER 2017 I 121

MYGUIDE RS. 30,000 AND ABOVE

TABLETS

MODELS

RS. 30,000 AND ABOVE

PARAMETERS

SAMSUNG Note 8

Model

NEW

SONY

APPLE

Xperia Z5 Dual

Xperia X

Xperia Z5 Premium

Xperia XZ

iPad Mini 2

iPad Mini 4

Display (inches/res)

6.3/1440 x 2960

5.2/1080 x 1920

5/1920x1080

5.5/ 2160 x 3840

5.2/1920x1080

7.9/1536 x 2048

Dimension (mm)

162.5 x 74.8 x 8.6

146 x 72 x 7.3

143 x 69 x 7.7

154.4 x 76 x 7.8

146x72x8.1

200 x 134.7 x 7.5

203.2 x 134.8 x 6.1

Weight (grams)

195

156.5g

152

181

161

331

298.8/304

Processor/RAM

Exynos 8895/6GB

QS 810/3GB

QS 650/ 3GB

QS 810/3GB

QS 820/3GB

A7,M7/1GB

A8,M8/2GB

Android 7.1.1

Android 5.1

Android 6.0

iOS 8

iOS 9

64GB/128GB/256GB

32GB/200GB

64GB/ 200GB

32GB/200GB

64GB/256GB

16,32GB/No

16GB,64GB,128GB/No

12MP/12MP/8MP

23MP/5MP

23MP/13MP

23MP/5MP

23MP/13MP

5MP/1.2MP

8MP/1.2MP

3,300

2,900

2,620

3,430

2,900

23.8w

19.1W

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/No

Yes/Yes/Yes

Dual SIM

Yes

Yes/No

Yes/-

Yes/Yes

Yes/No

September, 2017

November, 2015

July, 2016

November, 2015

October,2016

November, 2015

Spetember, 2015

67,900

37,000

38,990

47,990

49,990

28,460 onwards

44,500

Operating system Storage/Expandable Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

TABLETS

MODELS

TABLETS

APPLE

ASUS

MICROMAX

iPad Pro 9.7-inch iPad Pro 12.9-inch iPad Air 2 with Wi-Fi WiFi/ Wi-Fi + Cellular WiFi/ WiFi + Cellular

ZenPad 8

LapTab

Galaxy Tab S3 9.7

PARAMETERS

Model

SAMSUNG Tab A

NEW

9.7/2048x1536

9.7/1536 x 2048

12.9/2732 x 2048

8.0/1280 x 800

10.1/1280X800

9.7/ 1536 x 2048

8/800 x 1280

Dimension (mm)

240 x 169.5 x 6.1

305.7 x 220.6 x 6.9

209 x 123 x 8.5

259.2 x 175.4 x 9.2

237.3 x 169 x 6

212.1 x 124.1 x 8.9

Weight (grams)

437

713/ 723

350

1.1kg

429

364

Processor/RAM

A8X,M8/1GB

A9X,M9/2GB

"A9X,M9 /4GB"

QS MSM8929/2GB

Intel 4 Gen/2GB

QS 820/3GB

QS425/2GB

iOS 9

iOS 9.3

iOS 9

Android 5.0

Windows 10

Android 7.0

Android 7.1

16GB, 64GB/No

32GB,128GB,256GB/ No

32GB/No

16GB/-

32GB/64GB

32GB/256GB

16GB/256GB

8MP/1.2MP

12MP/5MP

8MP/1.2MP

8MP/2MP

2MP/2MP

13MP/5MP

8MP/5MP

27.3W

27.9 W

38.5W

4,000

7,700

6,000

5,000

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes/No

October, 2014

March, 2016

November, 2015

July, 2015

2,015

June, 2017

October, 2017

38,000

49,900 Onwards/ 61,900 onwards

65,900 nwards/ 85,900 onwards

12,496

10,999

47,990

17,990

Display (inches/res)

Operating system Storage/Expandable Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

122 I NOVEMBER 2017

MYMOBILE

by invitation

The Digital Redeemer By catalyzing customer relationship management, AI is considerably easing the life of marketers, says

Ajay Chauhan

here is no industry that has

• Predictive analytics on data gathered

customer interactions. Marketers can also

seen a greater turmoil and

results in better product built and

utilize the power of mobile applications to

strife amongst its functioning

enhanced experience.

directly interact with consumers, with the

than the world of Sales. Newer

• By channelizing big data in business

help of customer insights beforehand and

developments are cropping up every

intelligence or analysis, businesses get to

through notifications on best suggested

second to disrupt the older parameters of

develop a unique thought process, culling

steps further. It helps in engaging visitors

conducting sales- as old was not so gold.

out new solutions for business growth.

automatically and generating interests from

Earlier when there was plethora of

• Predictive maintenance system empowered

consumer’s side. Conversations are more

ideas that populated the rooms of product

through AI and big data reduces cost

impactful and intrinsic, leading to better

managers, the ideas remained confined to

on maintenance without skimping on

customer engagement and building brand

talks as technology was extremely expensive

customer satisfaction and trust.

value.

or hard to deploy.

• AI enabled systems optimize marketing

Better customer service: AI systems using

But now, technology is shaping up ways

decoders provide better insights of user

we view sales as consumers are more in

feedback. The reports, generated by these are

tune with the experience created while

more impactful than going through feedback

putting forward their requirements. The

manually. The purpose of saving time and

sensitivity of data consumption has taken

money is aptly served, through incorporation

this thrush of demands into newer levels.

of AI. Alongside this, target messaging is

Here, CRM software has contributed largely

an asset that comes with big data, through

to the advancement of sales while reducing

greater insights into consumption data-

redundancy attached to older practices. Now,

leading to better customer service.

the inclusion of sophisticated advancements

Each one’s prophecy; All shall rise: Once a

such as Artificial Intelligence has furthered

company has the Big Data in hand, AI can

the cause. At the heart of all customer centric information and strategies that marketers

be integrated to provide insights, thereby strategies by removing cold/dead leads

advancing a far more refined CRM than we

from a list of potential customers.

could have ever encountered before. Such

harness is “ big data” the sum collection of

• Data mining techniques can be used to

insights can help you with the present trends

sensitive data gathered through various touch

analyze different types of networks that are

and also has the capacity to give us a history

points of human consumption, providing

built on a daily basis. This analysis helps

of the consumer behavior (the dream of a

valuable insights for marketers to bank upon.

a marketer to identify influencers or nodes

CRM scientists!), helping the user with

AI requires large volumes of this sensitive

within networks, which can then be applied

accurate predictions about their treatment

information to analyze and populate, aiding

to take a societal marketing approach.

of products and services.

businesses to craft game plans accordingly. Off late, AI has largely garnered its recent

Here are a few focal points where AI is augmenting operations of CRM

traction through the availability of low-cost

User engagement: Conversational bots, a

processing and mass storage, making it an

result of AI, are instrumental in enhanced

With the power of AI in its kitty, CRM is reaching new heights- easing the pains of marketers, in the process. n

invaluable asset in businesses. Analysis of any sort- be it of end users or the market as whole, greatly benefits from the incorporation of AI Market and user behaviour analysis using AI:

www.mymobileindia.com

The author is founder of SalezShark which is a next generation platform for sales dedicated to transform the CRM space. SalezShark aims at nurturing clients’ business connections as it believes that strong business relationships are the key to increase sales.

november 2017 | 123

Guest Column

by Invitation

The Right Blend Employee Resource Management needs to go hand-in-hand with CRM to ensure high HR morale and organizational growth, points out

Limesh Parekh

Relationship

divide between employees and

Profile Management- Creating and

Management (CRM), an

organization, while ensuring a harmonious,

managing an up to date profile of every

integral part of all modern

productive and satisfying relationship for

single employee in the organization, is

businesses, is a fairly

both parties.

one of the most basic but significant task

ustomer

established fact. Apart from effective

that the ERM is entrusted with. The log

product and quality feedback mechanisms

Advantages of ERM

also allows employees to edit their

and enhancing brand value, CRM also

A well-integrated ERM is one that capture,

information from time to time, so at

serves a prominent role in the marketing

updates and manages a seamless record of

strategy, product development and

information on all aspects of an employee,

market research functions, offering vital

thus enabling HR heads and managers to

information into the minds and behavior

create a better interface to engage with

of the modern day consumers. However,

employees. Transparency, timely and

there is another set of equally important

accurate communication and trust building

stakeholders, the employees, who not only

are some of the crucial roles taken up by

heavily influence the success of the brand,

ERM, including:

but also play an integral part in creating it. It is thus a decisive responsibility of an organization to ensure their biggest asset, its employees, is well taken care of. Just like the external consumer, an employee demands care and attention in managing their needs, so as to ensure an efficient and productive work force, which eventually reflects on the end product. It is no wonder that most HR managers and heads do rely on modern CRM techniques to engage, supervise and reward their employees. This approach, also known as ‘Employee Resource Management’ or ERM, is an essential business process to bridge the

124 | november 2017

“A well-integrated ERM is one that capture, updates and manages a seamless record of information on all aspects of an employee, thus enabling HR heads and managers to create a better interface to engage with employees”

MYMOBILE

to ensure it is accurate. The nature of

this feature of ERM focuses on enriching

confirmation of employees attending and

information stored here is both personal

the knowhow and skill up gradation for

also send out prior reminders of the event

â&#x20AC;&#x201C; like date of birth, address, educational

employees, resulting in a stronger, more

to the attendees, with details of time and

qualification etc., to professional, like

committed and eager work force.

venue. This feature is also immensely

designation, reporting authority, days of work and leave etc.

Leave Management- Apart from

valuable in case of online training sessions/

payrolls, profiling, training and quality

lectures by visiting dignitaries, in which

Payment/Compensation- Maintaining

assessments, management of leaves

case, online certification for the training is

an accurate log of employee payroll and

is an important feature of ERM, which

also offered.

relative rewards/ compensations etc.

allows employees to apply for leave online,

Generate Online Letters and data- This

is another vital role, entrusted to the

after accessing their own records as

feature allows the HR to send out formal

seamless Business Process of ERM. Again,

well as information about their immediate

written communication to employees

by a provision of self-attestation and raising

team members, mapping out available

through a seamless and automated

concerns/ flagging of relevant data in the

days as leaves. It also generates

process. These include offer letters, letters

system through employee inputs helps

acceptance/ rejection of leave application,

of confirmation; increments, promotions

build the transparency and trust among

basis inputs from the immediate manager,

as well as other softer communication

employees and organizations.

thus making the process automated,

like welcome letters and congratulatory letters.

Training- Apart from maintaining a record

transparent and friendly, by empowering

of the training sessions conducted and

the staff and HR with accurate

attended by staff, this feature also provided

information.

Guest Column

by invitation

Online Alerts- As parts of important HR processes, as well as a part of general

necessary alerts and recommendations to

Meetings and Certifications- Managers

feedback, customary alerts and notifications

seniors and HR heads regarding new training

and employees can have access to records

are sent out to employees using the ERM.

sessions organized or modules available, so

of upcoming training sessions or schedules

These may range from IT related alerts,

as to allow employees to choose. A vital

of internal meetings/ conferences. These

like change in password etc. to one related

step in HR being skill development and

can easily be booked online as well as

to finance, like submission of investment

up gradation of knowledge processes,

shared as an invitation to join, receive

documents for tax benefits. Sometimes these also include vital update on certain other departments of the organization, like an up gradation servers, security checks, mock fire drills etc. Effectively, the system is also used to carry out efficiency surveys and feedback on newer policies/ reporting structure etc. Just as CRM has been accepted today as an essential Business Process, so is ERM soon gaining popularity amongst companies and HR firms. With the seamless and insightful operational efficiency, ERM, when applied in conjugation with CRM strategies, is a clear indicator of a successful enterprise that has understood the formula that a â&#x20AC;&#x2DC;happy employee ensures a happy customerâ&#x20AC;&#x2122;. n

The author is Founder & CEO, Enjay IT Solutions. Enjay helps enterprises increase employee efficiency and customer satisfaction with the help of innovative CRM, Telephony and employee monitoring solutions.

www.mymobileindia.com

november 2017 | 125

Apptastic

Special feature

Seniorâ&#x20AC;&#x2122;s Best Companions From emergency services at your fingertip to fun any time, here is the list of five apps that can be particularly useful to senior citizens

he common wisdom is that older one grows,

the farther one walks away from technology. But then, technology is also a great enabler and is as useful to tech teens as it could be to older citizens. There are now Apps which make life so much more convenient and simpler. So download

them and live life to the fullest without worries!

106 | august 2017

Medisafe

illions use Medisafe to stay safe with their meds and keep track of blood pressure, glucose and other measurements. With Medisafe you can easily share results with doctors to track better outcomes,

faster. Medisafe app reminds to take medicines and also help the users to connect with a doctor in case thereâ&#x20AC;&#x2122;s an emergency. Ideal for senior citizens! n

MYMOBILE

Apptastic

Specialfeature iFaith

hether you prefer to enjoy your favorite lilting bhajan, to watch devotional movies or listening to

a Laxmi Ji ki Arti on this Diwali, you can now

fulfill all your spiritual needs at the touch of a button on this Diwali. iFaith is a spiritual offering from the family of nexGTv. Watch devotional Live TV and video on your mobile. Through this iFaith app, nexGTv makes you re-instil your faith and grow devotionally and spiritually with videos/ Live channels specially selected for you. n

Uber

ber is a ride sharing app for fast, reliable rides in minutes - day or night. There’s no need to park or wait for a taxi or bus. With Uber, you just tap to

request a ride, and it’s easy to pay with credit or cash in select cities. The Uber app is not only convenient, reliable

but affordable too, and all at the push of a button. This mobile app tops our list when it comes to must have apps for senior citizens for traveling without any hassles. n

Paytm

o need for the elder persons to visit anywhere for paying the electricity bill or getting a recharge and even buying

gifts for their family. With Paytm, everything will become extremely simple. One of the best digital wallets that helps make payments anywhere at any time. It is a great app to download and works on smartphones. n

Big Basket

estive season is the time to exchange gifts with your loved ones. But when going out is tough and time consuming, Big Basket can help you navigate the interesting options for gifting

hampers. So, you can say ‘No’ to lugging carts at supermarkets, long queues at billing counters and tiring commutes. With bigbasket, you can experience the perks of online supermarket shopping with the friendly responsiveness of your neighborhood kirana stores. n team@mymobile.co.in

www.mymobileindia.com

november 2017 | 127

Trendz

Indepth

The Rise of App Economy

128 | november 2017

MYMOBILE

From watching videos, playing games and connecting with others to purchasing goods, booking travel and managing finances, it’s hard to think of a daily work that hasn’t been untouched and bettered by mobile based applications

ver wondered what makes

app analytics firm App Annie, the total time

of apps such as WhatsApp and an emerging

a mobile phone the most

spent in apps worldwide in 2016 reached

mobile-first lifestyle,” the report noted. App

intimate and personal device

1.6 trillion hours, an increase of more

Annie looked at the ten biggest Android using countries for its study.

ever? Although it happens

than 50% year over year. Across mature

to be a great medium of communication

markets, users on average are spending

If we look at categories, shopping

in today’s fast-paced life, apps make the

two hours per day – which equates to one

apps, travel, and games emerged as the

phone more engaging and proximate so

month out of every year – in apps.

much so that we are increasingly becoming

In India itself, which is rapidly moving

dependent on them for everything, even

into the mobile app age, the most active

more than browsing websites that used

smartphone users spend more than four

to be a trend couple of years back. From

hours every day – the equivalent of half a

watching videos, playing games and

standard workday – on mobile apps. India

connecting with others to purchasing

was among the top 5 markets in terms of

goods, booking travel and managing

total time spent on apps on Android phones

finances, it’s hard to think of a daily work

in May 2017, said the App Annie study.

that hasn’t been untouched and bettered

India’s top 20% (the most active Android

by mobile based applications. They have

users) was close behind the top 20% in

become so flawlessly integrated into our

South Korea, Mexico, Brazil, and Japan,

lives that we often don’t realize just how

whose users spent about 5 hours. Even the

frequently we turn to them daily. But as

least active users in India spent at least 1.5

penetrating and omnipresent as apps have

hours. The median (those in the middle)

become, the actual metrics about the app

spent close to 2.5 hours a day, it pointed

economy’s overall size and its potential for

out. “This indicates strong adoption of

explosive growth are extremely surprising.

apps even for the least avid users in these

According to a recent study by mobile

countries, thanks to widespread adoption

Mobile App Forecast - Total Time Spent Hours, in Trillions

Trillions

5-Yr CAGR : 18%

3.5

“With apps, companies can offer notifications, alerts or updates whenever there is a new offer or any such development and stay ahead of the competition” – Saahil Goel, co-founder and CEO of Kraftly

Trendz

Indepth

2.1 1.6

top categories where people were spending

most of their time. Indians were second in terms of average time spent per month per user on mobile shopping, with close to 90

2016

2017F

2021F Source : App Annie

www.mymobileindia.com

minutes. South Korea was just ahead with more than 90 minutes. For finance apps, a user on an average spent 30 minutes per

november 2017 | 129

Digital Security

tech Trendz month in India, behind Brazil (45 minutes)

growing utility of ecommerce mobile apps,

and South Korea (60 minutes). The rest

it is estimated that the sales will increase

of the users, including the ones in well-

by 30 times in the next five years,” Goel

established markets such as the US, UK,

said.

and France were spending less than 20 minutes.

As impressive as the current level of usage is, the app economy is nowhere near

Saahil Goel, co-founder and CEO of

its peak. App Annie forecasts that time spent

Kraftly, is of the view that with mobile apps,

in apps will be more than double to 3.5

consumers can interact with a large base

trillion hours in 2021. “App markets across

of products and services in the simplest

the globe show no signs of slowing down,

and easiest of ways. They can easily view

with even the most mature app economies

products and services and access other

just scratching the surface of their overall

relevant details on the go. “Companies can

potential. This is particularly apparent for

further utilize mobile applications to best

monetization, especially in-app advertising,

market their products, adopting a focused

which is poised for dramatic growth in the

and precise approach. Given the access

coming years. In addition, a huge number

to user demographic and behavioral data,

of new apps continue to be released each

platforms can better cater to user’s needs

month, which will no doubt continue as

by preempting their next step. With apps,

nascent technologies and platforms unlock

companies can offer notifications, alerts or

a diverse set of new use cases and business

updates whenever there is a new offer or

models. This potential was demonstrated

any such development and stay ahead of

by 2016’s smash hit Pokémon GO which

the competition. In fact, in the view of the

capitalized not only on its beloved IP but

“In a market’s early stages, downloads grow rapidly, fueled by mobile device adoption. In this stage, people are experimenting with various apps and beginning to build their app collection. Over time, usage begins to take off as users form habits around the apps they regularly use. As engagement with these various go-to apps continues to expand, their value is realized, which then leads to revenue growth across all channels: store, advertising and commerce” – Matt Miller, Industry Analysis Manager at App Annie also its ability to bring augmented reality (AR) to the masses, bringing in nearly $1 billion in consumer spend by the end of 2016,” it observed. There is a massive growth opportunity for mature and emerging app markets. “In a market’s early stages, downloads grow rapidly, fueled by mobile device adoption.

MYMOBILE

Digital Security

tech Trendz

In this stage, people are experimenting with

strong even as they transition to usage and

that its combined app store and in-app

various apps and beginning to build their

revenue growth phases. In addition, these

advertising spend will grow at a 28% CAGR

app collection. Over time, usage begins to

markets have plenty of runways for steady

to exceed $114 billion in 2021.

take off as users form habits around the

increases in the amount of time and money

Among emerging markets, the report

apps they regularly use. As engagement

that users will spend in apps. Publisher and

noted that Brazil, Mexico and Turkey have

with these various go-to apps continues to

technological innovation will help fuel this

stood out and driven growth on Google Play

expand, their value is realized, which then

trend by creating new use cases as well as

for more than two years. These markets

leads to revenue growth across all channels:

enriching existing ones,” Miller added in

still have tremendous upside that will be

store, advertising and commerce,” said

the report.

fueled by decreasing handset prices and

Matt Miller, Industry Analysis Manager

China, as per the study, is an interesting

increasing footprints for mobile networks.

at App Annie, who is the author of the

case that tells a tale of two markets. In its

These factors will drive an influx of first-

report.

tier one cities, app activity outpaces nearly

time smartphone owners who will in

“This model not only explains the

every other country. China’s lower tier cities

turn generate further growth for the app

current state of the app economy, and how

resemble emerging countries that are at

economy.

it got there, but it also points to the massive

the earlier stages of smartphone adoption

There is the next set of markets, such

opportunity that still lies ahead. For

and app market maturity with plenty of

as India and Southeast Asian countries,

example, in mature economies like Japan

room left to grow. Overall, China is poised

which are still at the earliest stages of

and the United States, downloads remain

for massive growth. App Annie forecasts

market maturity. India is particularly

www.mymobileindia.com

november 2017 | 131

notable due to the stark contrast between Mobile App Forecast - In App Ad’ and App Store” Spend

its current size and potential for further expansion. In 2016, it surged past the US to become the largest country by Google Play downloads. Despite reaching that

$300B

impressive milestone, its smartphone

$250B

penetration is below 30% leaving room an astonishing amount of growth.

Worldwide

$350B

$ Billion

Study

tech Trendz

$139.1B

$200B $150B

$134.2B

app market matures, app usage increases

$100B

$61.8B

pave the way for monetization growth. This

$50B

has already led worldwide mobile app store

$0B

The study further noted that when an

$340.2B

5-Yr CAGR : 20%

37%

h wt Gro

$72.4B

$183.6B

$82.2B $201.1B

$101.4B

and in-app advertising combined spend to

2016

2017F

exceed $134 billion in 2016. Given that

Mobile In-App Advertising

Mobile App Store

2021F Source : App Annie

the app economy as a whole is still at the relatively

in 2021. In-app advertising spend, in

create new games and services, traditional

particular, is expected to grow at a 23%

businesses making the transition to apps

CAGR, outpacing mobile app store

and new mobile-first companies bringing

growth, to exceed $200 billion in

unique experiences to consumers, the

2021. This amount alone will be

number of apps continues to increase at an

larger than the total combined spend

astonishing rate. During the month ending

for in-app advertising and mobile app

July 31, 2017, roughly 50,000 new apps

store that the analytics firm predicts

launched on the iOS App Store and over

for 2017.

150,000 were added to Google Play.

“A number of factors will drive the

Although it’s interesting to see how

enormous growth of in-app advertising

the app industry is growing despite some

spend. First, in-app advertising will

challenges, if we take it as a trend, a

continue to be an attractive business

combination of innovation, business model

model to app publishers because

transformation and increased access to

ad revenue allows them to make their

mobile devices and networks is set to propel

app available for free download, in turn

the app economy globally in the years to

broadening their app’s appeal and user

come. Everything from payments, mobile

base while creating ongoing revenue

wallets, virtual reality (VR) and connected

streams. Also, compared to other

homes and cars to new platforms not yet

media channels, mobile

thought of will create productive ground

has not received its

for app publishers to deliver new user

proportionate share

experiences. This will drive consumers’

of advertising spend

engagement with mobile applications

relative to the amount

which in turn will further enhance the

of consumer engagement it

monetization opportunity for the entire

generates. This creates a massive

app economy. n

opportunity in the future for in-app advertising as advertisers rationalize their early stages of maturity, these

spend across channels,” Miller wrote in the report.

numbers are poised for

The report found that by the end of July

explosive growth. App Annie forecasts

2017, the iOS App Store and Google Play

that worldwide mobile app store and in-

had more than 2 million and more than

app advertising combined spend will grow

3.5 million apps available, respectively.

at a 20% CAGR to exceed $340 billion

Between existing publishers continuing to

132 | november 2017

ramesh@mymobile.co.in

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Gadget Corner

add-ons HGD India 2 Amp Charger The very best in its class

GD India is largest mobile charger manufacturer in

Quality Tests

the country with product line consisting of 0.5 Amp,

0.7 Amp, 1 Amp, 1.5 Amp & 2 Amp chargers. HGD delivers over 2.5 million chargers every month and is heading towards 5 million a month goalpost. The featured 2A charger is a benchmark product of HGD India which passes through 6 layer quality checks. Each & every component incorporated are of well tested standards, with BIS & ISO certification. Because of this quality standards & high durability it’s the first preference of some biggest players of market like Lava , Xolo, Celkon, InFocus , Intex, Swipe, iVoomi, Videocon, Datawind, Lemon etc. This charger is well known for its lower energy consumption and high efficiency, a complete value for money product. This durable 2 amp charger promises to keep your device always boosted up with power. This charger is very light weight and smaller in size.

• Long-time charging test • Input overvoltage test • Temperature / Humidity test • Salt spray test • Drop test • Vibration measurement • High temperature test • Vibration measurement • Insertion force test • Interface insert force and output test • Ageing test Product safety standards for this charger are: • Leakage current test • Insulation resistance • Dielectric strength testing Product EMC Requirement • EFT Test • Surge Test • ESD Test So, when it comes to durability and performance you can trust this product without any second thought. This product is also environment friendly. n

www.mymobileindia.com

November 2017 | 133

Gadget Corner

add-ons VivoBook S15 Stylish new notebook by ASUS

SUS, the Taiwanese electronics major, has

immersive viewing. This laptop is powered by up to

unveiled its latest flagship mainstream notebook

8th Generation Intel Core i7 processor with up to

‘Vivobook S15’ and the company has positioned it

16GB DDR4 memory and feature NVIDIA MX150

as everyday stylish, slim, ultra-portable and yet a

graphics. Display: VivoBook features a Full HD (1920 x

powerful laptop for daily tasks. ASUS VivoBook S15 sports a 15.6-inch laptop

1280) display with 178° wide-view technology for

featuring a 17.9mm profile and weighing just 1.7 kg.

outstanding visuals, even when viewed from extreme

The new VivoBook S Series pushes the boundaries

positions. It’s the first laptop in its class to feature

to deliver levels of style and performance normally

the slim-bezel NanoEdge display — the bezel is just

only found in higher-end laptops. It has a metallic

7.8 mm thin and gives VivoBook S15 an 80 percent

Icicle Gold finish for a quality feel and features a

screen-to-body ratio.

NanoEdge display with a 7.8mm-slim bezel

Design: The compact ASUS VivoBook S15

that provides a larger display

measures just 361 x 243.5 x 17.9mm and weighs

area for more

1.7 kg. It has an attractive Icicle Gold metallic finish for a premium look. For comfortable working in any lighting conditions, the notebook is equipped with an ergonomic backlit keyboard. An integrated fingerprint sensor offers extra security and allows easy one-touch, password-free login with Windows Hello. Performance & multitasking: VivoBook S15 has dual storage drives, with a 1TB hard disk drive (HDD) to give users ample space to store music and media libraries, and

134 | november 2017

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a 128GB solid-state drive (SSD) to reduce boot-up and app loading times. The reversible USB Type-C (USB-C) port makes it easier to connect devices, with USB 3.1 Gen 1 providing superfast data transfer speeds - making it possible to transfer a 2GB movie to a USB drive in seconds. For maximum convenience and compatibility, ASUS VivoBook S15 also features one USB 3.0 ports and two USB 2.0 ports, one HDMI port, and Bluetooth 4.2. Its dual-band 2x2 802.11ac Wi-Fi provides up

Gadget Corner

add-ons

to 6X-faster data speeds over the previous 802.11n standard. Battery: ASUS VivoBook S15 laptops feature a Lithium polymer battery that offers up to 8 hours battery life and a 3x longer lifespan than standard Lithium-ion cylinder batteries. The new ASUS Battery Health Charging Technology prolongs battery lifespan, decreases battery expansion rate and helps ensures the battery stays in a good condition. Fast-charge technology also charges the battery to 60 percent in just 49 minutes.Charge 3.0 and a Full HD display resolution. n

Price: INR 59,990

www.mymobileindia.com

November 2017 | 135

Gadget Corner

add-ons HP Sprocket Nostalgia once more!

ringing back the days of a once popular Polaroid camera, HP has recently launched one-of-a-kind

product, christened HP Sprocket. While the device sounds more like a new sort of socket, the device in reality is a running and portable printer which allows a user to print any photo, by connecting it to an Android or iOS device, irrespective of the place and time. So, I got to use the coolness-packed device hoping for some fun, and here is

what I think of it: Design: The HP Sprocket is a compact and easy-to-carry device, much like a power bank found these days. My review unit was the one toned up in red, resulting in a cute little photo printer. Therefore, in terms of the design, the product acquired a good score, with the credit going to the rise of a cute and handy printer, one never thought of. Setting up process: While during my usage period the setting up of the device took a while, the process is quite simple. All you need to do is: • First and the foremost step is the installation of the HP Sprocket app easily available on Google Play Store and the App Store. • Second step is all about connecting your smartphone with the photo printer via Bluetooth simply by heading to the device settings. • Once both the devices are connected, you need to turn the Sprocket off, insert the printing sheets (up to 10 of them) along with the blue barcode sheet with the barcode side and the logo side on the sheets flipped downwards. •

This is followed by the turning of the Sprocket on, heading to the previously installed app and selecting the photo of your

choice. • Another add on is the ability to edit the picture, and once satisfied with the photo, you can tap on printing option present below the picture, and the printing process begins. Technical aspects: The sleek and compact HP Sprocket works on the footprints of thermal printing, using the new Zink technology, dismissing the need of ink. One of the main highlights of the portable photo printer is the smudge, water and tear resistance it comes with. With dimensions rated at 116 x 75 x 23 mm and weight being just 0.172 kilograms, the HP Sprocket comes with a built-in battery which is chargeable. The device comes with a price tag of Rs 8,999 and is available in red, white and black colour variants. Result: Even though the HP Sprocket troubled me during its initial usage, the device once it got setup, proved to be a pretty easy one. With the resultant physical photo, got released all the excitement and nostalgia. The photos came out just fine within less than a minute. The whole process involves the coming out of the blue sheet first, followed by the output. However, the ‘easy photo printing anytime, anywhere’ process, has two major drawbacks; the printed picture comes out being processed (looking more like a painting), and the hassle of reinserting the pages each time you are required to print a picture. Another point to ponder is the expensive price of the pages HP is providing us with. Although the tiny photo printer, printed 5 x 7.6 cm of fun and happiness, we can’t really deny that there is required a process to actually make use out of the product. However, the device is a fresh breath of air in the world, where innovations are always welcomed. So, if the idea of archiving physical photographs still intrigues you, go on and grab the product, available exclusively via Amazon India in the country. n

vanshika@mymobile.co.in

136 | november 2017

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DBS 011 Long drive Bluetooth speakers from Digitek

igitekâ&#x20AC;&#x2122;s new Bluetooth speaker - DBS-011

working status and Micro Port integrated charging

- promises an incredible audio experience

(supply with charging cable). Users can connect

with impressive performance. Powered by a

the device to any audio output equipment, such

built-in 2,000mAh rechargeable battery, the

as mobile phones/MP3/MP4/laptops. n

premium speaker delivers uninterrupted music playback for 5 hours. Boasting a stylish tube-shaped, smooth finish exterior, the speaker comes with hooks on both sides to attach the handle for carrying it around comfortably. With built-in digital decoder for decoding and playing MP3 files and low distortion 20W Power Amplifier with Bass Control, the 5.25â&#x20AC;? hi-fi speaker produces high fidelity, rich sound. The speaker features an external TF card, USB socket, mini control keys for selections and volume adjustment for easy operation. It also includes a Karaoke Mic which can be attached for singing your favourite songs and setting a fun and festive mood at any party. Measuring 355x178x190 mm, DBS-011 is big enough to give you a powerful and balanced audio. The 4.2 Version Bluetooth chipset and 70Hz20KHZ frequency response ensure outstanding performance. Additional features include a built-in microphone, AUX IN (Jack 3.5mm), FM digital radio, digital LED display that shows

www.mymobileindia.com

Price: INR 4,995

Gadget Corner

add-ons

Gadget Corner

add-ons Sony RX10 IV Combines World’s Fastest AF and 24 fps Continuous Shooting with Versatile 24-600mm F2.4-F4 Zoom Lens

ony has launched an addition to its acclaimed

continuous high-speed shooting at up to 24 fps3 with

Cyber-shot RX10 series, the RX10 IV (model DSC-

full AF/AE tracking, with an impressive buffer limit of

RX10M4). Building on the success of last year’s RX10

up to 249 images. With the significant improvements

III, this new versatile camera features the world’s

in processing power for the new camera, EVF display

fastest AF acquisition time of 0.03 seconds and up to

lag during continuous shooting has been substantially

24 fps continuous shooting with full AF/AE tracking,

reduced, allowing shooters to capture the decisive moment

315 phase-detection AF points that rivals those the

with ultimate confidence. The RX10 IV also has a high

fastest professional interchangeable lens cameras and

speed Anti-Distortion Shutter (maximum shutter speed of

an exceptionally versatile 24-600mm F2.4-F4 ZEISS

up to 1/32000 second) that reduces the “rolling shutter”

Vario-Sonnar T lens, the new RX10 IV model delivers

effect commonly experienced with fast moving subjects,

an unmatched combination of mobility and speed for

and can shoot completely silently in all modes.

imaging enthusiasts and professionals looking for the ultimate ‘all-in-one’ solution.

Lens: The 24-600mm4 ZEISS Vario-Sonnar T lens on the Cyber-shot RX10 IV camera features a large maximum

RX10 IV is equipped with a latest 1.0-type 20.1 MP

aperture of F2.4-F4.0, helping it achieve outstanding

Exmor RS CMOS stacked image sensor with DRAM chip

image quality throughout the entire zoom range, all the

along with a powerful BIONZ X image processor and

way up to ultra-telephoto. It includes a super ED (extra-

front-end LSI. These key components all work together

low dispersion) glass element and ED aspherical lenses

to maximize overall speed of operation and performance,

to minimize chromatic aberration, and ZEISS T Coating

ultimately ensuring the highest possible image and video

to minimize flare and ghosting.

quality throughout the entire range of the 24-600mm4 lens. First for Sony’s RX10 series of cameras, the new RX10 IV model features a Fast Hybrid AF system that combines the respective advantages of 315 phase-detection AF

The lens also has built-in Optical SteadyShot image stabilization that helps to reduce camera shake and image blur. When the feature is activated, it is equivalent to an approximate 4.5 steps shutter speed improvement. Touch Focus: The new RX10 IV features Sony’s latest

points covering approximately 65% of the sensor and

3.0-type 1.44M dot tiltable LCD screen with Touch Focus

contrast-detection AF to ultimately enable the camera to

and Touch Pad function – another first for Cyber-shot

lock focus in as little as 0.03 seconds. This high speed

RX series – for quick and smooth focusing operation,

focusing complements the extensive 24-600mm range

and WhiteMagic technology, ensuring that LCD viewing

of the lens, ensuring all subjects can be captured with

is bright and clear in even the harshest outdoor lighting

precise detail and clarity.

conditions. Additionally, it is equipped with an approx.

Additionally, for the first time in a Cyber-shot camera,

2.35M dot high-contrast XGA OLED Tru-Finder, ensuring

the RX10 IV model employs High-density Tracking AF

true-to-life image preview and playback functionality.

technology. This advanced technology, which had only been

Triple lens rings for aperture, zoom and focus are also

previously available in a select few of Sony’s acclaimed

available, with a completely quiet, smooth option for the

line of α interchangeable lens cameras, concentrates AF

aperture ring that is ideal for video shooters.

points around a subject to improve tracking and focus

To enhance customization, “My Menu” functionality

accuracy, allowing even the most unpredictable subjects

has been added, allowing up to 30 frequently used menu

including fast-moving athletes and birds in flight to be

items to be custom registered. The RX10 IV is also dust

captured with ease.

and moisture resistant , and Wi-Fi, NFC and Bluetooth

High-speed 24fps shooting with AF/AE tracking: An ideal complement to the AF system, the RX10 IV offers

138 | november 2017

compatible.n

Price: INR 1,29,990

MYMOBILE

Gadget Corner

add-ons

Sony RX10 IV: Highlights • World’s fastest10.03 sec high speed AF with 315 focal-plane phase-detection AF points • High-speed 24fps shooting with AF/AE tracking • ZEISS Vario-Sonnar T 24-600mm F2.4-F4 Large Aperture, High Magnification Zoom Lens • Touch Focus • 4K Movie Recording with full pixel readout without pixel binning

www.mymobileindia.com

october 2017 | 141

Gadget Corner

add-ons Audio Devices from Creative A lot to choose from

reative Technology has unleashed great offers on a range of mobile headphones and portable speakers which include: Nuno Micro, Muvo2, SB Jam Wireless headphones and the newly launched Outlier Sports at

attractive price points.

Creative Nuno Micro: Creative Nuno Micro is a high quality audio device, which is also piece of designer art. This wireless portable speaker also doubles as a speakerphone when connected to a smartphone via Bluetooth. One can switch between tracks and control volume levels with the accessible raised buttons built into the speakerâ&#x20AC;&#x2122;s top panel that are easily recognizable. Premium looks and performance yet amazingly affordable device, it is available in two colours â&#x20AC;&#x201C; black and heather grey.

Price: INR 2,999

Creative MUVO 2: The Creative Muvo 2 headphones have a surprisingly deep bass with life size passive Radiators and full range drivers. It has a built-in MP3 player and can be used to share music with a wider stereo. The Creative Muvo 2 comes with a Micro SD Card which helps the users to play songs directly in the speaker instead of going through the hassle of connecting it to another device. The cherry on the top is that the Creative Muvo 2 is a splash proof speaker. It also takes phone calls and has a Sound Blaster Control Panel Software which helps the listener customize sounds.

Price: INR 8,999

Creative MUVO 2 is available in black and blue colours.

140 | november 2017

MYMOBILE

Gadget Corner

add-ons

Creative Outlier Sports: The Creative Outlier Sports are a wireless pair of earphones. These absurdly lightweight beauties are designed to be sweat proof. The Creative Outlier Sports is always high on battery life and provides the clearest aptX audio playback. Creative Outlier Sports is available in three colours - Neon Green, Fiery Orange and Midnight Blue.

Price: INR 6,999

Creative SB Jam Wireless: The Creative SB Jam are wireless headphones which are designed to be as light as a feather. It has been designed using the lightest of the materials and is extremely flexible. The design of the headphones provides great mobility. The ear cushions have been made to provide an ergonomic fit which ensures long hours of comfortable listening. n

Price: INR 3,499

www.mymobileindia.com

November 2017 | 141

Gadget Corner

add-ons

Pebble Sport A premium & stylish wireless headphone

ebble, a pioneer in power banks and branded mobile accessories in India has launched ‘Sport’ - an all-new pair

of wireless headphones, designed exclusively for audiophiles and fitness freaks who seek comfort and performance during training. Pebble Sport is an amalgamation of powerful sound and stylish built. The easy to wear in-ear wireless headphones come with

Price: INR 1,499

premium quality sound drivers and Bluetooth 4.0 technology, which provides a better signal strength ensuring high fidelity stereo music and clear speech. With excellent grip during rigorous movement, this audio gizmo offers a minimalist, lightweight design with unique ear hooks thus solving the problem of all day wearability. As for the compatibility, it is compatible across all devices irrespective of their platform (Android or iOS) be it a tablet, smartphone or PC. Sport supports music for 3-5 hours at a stretch with a power capability of 55 mAh and up to 10m of Bluetooth range. The device boasts in-built Microphones which allows the user to receive or make hands-free calls without disconnecting the Bluetooth connection. In addition, the Active Noise Cancellation feature completely fades out the chaos around you and brings you into “Your Zone” with ease. At 20Hz-22000hz of frequency response range, the wireless headphones offer crystal clear sound and enhanced Bass which makes it a promising device. n

142 | november 2017

MYMOBILE

Galaxy Tab A 2017 A Tab with fine display and long lasting battery

he CUSTOM STREET represents a continuation of the successful CUSTOM series from the audio specialist

from Heilbronn, just as was the case with the world’s first interactive headphones – the CUSTOM ONE PRO – a great deal of importance is attributed to individuality. Samsung India has introduced Galaxy Tab A 2017 that aspires to be your perfect entertainment companion. Galaxy Tab A 2017 features a brilliant 8-inch 480 nit bright display that brings content to life even when you are outdoors in bright

Gadget Corner

add-ons

sunshine. Its powerful and long-lasting 5,000 mAh battery enables non-stop multimedia usage for up to 14 hours. Galaxy Tab A 2017 is also equipped with flagship feature Bixby Home and enables consumers to find whatever they are looking for, with just a swipe and without having to open a single app. The new tablet also comes loaded with Kids Mode, a digital playground that is safe and provides fun-learning experience for children. Kids Mode offers parents and children a library of expertly curated, engaging, educational games, with new content added monthly for a renewed experience. The service allows kids to experience their favorite characters, games and content in a parental-controlled environment. Galaxy Tab A 2017 sports smooth edges and a metal back that accentuates its premium look and weighs just 364 grams. This device is equipped with popular features from Samsung stable such as: (i) Blue Light Filter that reduces blue light emission and helps in a disruption free sleep; (ii) Smart View that enables users to wirelessly connect their Galaxy Tab A 2017 with televisions and enjoy videos, pictures, or other content on the large screen; (iii) Samsung Flow that automatically tethers Galaxy Tab A 2017 to other Galaxy devices and seamlessly switch between them; (iv) Game Launcher that is the ultimate control center for games. Galaxy Tab A 2017 is powered by Qualcomm processor (1.4 GHz Quad), 2GB RAM and 16GB internal memory (expandable via microSD up to 256GB), Galaxy Tab A 2017 runs on Android Nougat out of the box and has 8MP (f1.9) with LED flash Rear camera and 5MP (f2.2) front camera. n

Price: INR 17,990

www.mymobileindia.com

october 2017 | 143

Gadget Corner

add-ons

Amkette EVO TV 3 For delightful media streaming experience

Price: INR 7,999

mkette’s latest launch - the EVO TV 3 with 4K

450 Penta-core GPU processor. These twin processors

resolution wifi and updated 2 GB RAM – promises

are optimized to deliver a high-grade performance every

to make streaming experience even more pleasurable.

time. The EVO TV 3 is a true gamechanger in the space of

The new powerful and updated Evo Tv 3 with ultra-high

technology. n

definition 4K picture quality gives breath-taking video experience with thousands of latest movies, TV shows, live sports and video games. The powerful hardware runs on an optimized Android Marshmallow 6.0.1 and delivers unmatched performance. The device also smart supports Evo gamepad for TV gaming. With a large repository of curated content, the EVO TV comes with an easy to use interface. You can now perform multiple tasks with no lags. The ergonomically designed air remote allows users to navigate hundreds of applications and thousands of movies with its easy navigation keys as well as one click multimedia keys. Evo TV 3 comes with 8GB storage which can be further extended to 128Gb using a Class 10 SD card so you can store your favourite movies and watch them any time you like. With the help of Kodi, the World’s most powerful media organizer and player the EVO TV 3 beautifies your personal media library. It allows you to wirelessly stream your photos, videos and even music from your smartphone, tablet or laptop on to the big screen with just one click. The Evo TV 3 is powered by an Octa Core 64 bit CPU and Arm Mali

144 | november 2017

Key Features • U p d a t e d 2 G B R A M a n d s e a m l e s s w i f i connectivity • Supports Evo gamepad for TV gaming. • Up to 128 GB expandable memory • Collection of TV-friendly free and premium, movies, TV shows, much more • Media player with the latest H.265 and VP9 • Ultra HD 4K picture with HDR and 7.1 channel surround sound • Wireless sharing of photos, videos, and music from other devices • Kodi to beautifully organize the hard disk or PC media library • Hardware powered by a 64 Bit Quad Core processor and Penta Core Graphics processor for a smooth experience • Runs on an optimized Android Marshmallow 6.0.1 team@mymobile.co.in

MYMOBILE

Exclusive

Vantage Point

No More an Idiot Box Smart TV Apps are redefining the conventional TV viewing experience

By Deepak Mittal ndia has come a long way since 1959 when we first witnessed

television set can also be connected to the internet or other digital

Doordarshan. Moreover, television viewing in traditional days

devices for video streaming. Therefore, it is called a Connected or

gave us limited options. Then with time came the next wave

Hybrid TV. Users can play videos from his phone, listen to music

of television viewing with cable TV which gave the choice of

stored on his flash drive, live stream a cricket match over internet,

24 hour broadcast to the viewers. As Direct to Home (DTH) service

conduct a video call, or subscribe to various internet-based services

made its way into Indian homes in 2006, the viewers made it clear

such as on-demand videos etc. Users are no more dependent on the

that they do not mind paying

content offered to them by television broadcasters but may choose

for good content of their

themselves from a vast array of content available on internet. If the

choice. However, cable TV

recent trend of launching popular entertainment series exclusively

and DTH only allowed them

over internet further picks up, there are chances that the viewers

to manage their experience

may completely do away with their traditional set-top boxes and

to the extent of flipping

switch to smart televisions.

channels. With the advent of

As of now, the smart TV market in India is just beginning to grow.

smartphones and internet in

Tier 1 and 2 cities are leading the pack in this direction. According

the country, and the recent

to 6Wresearch, a global market research and consulting firm, smart

India launch of popular

TV unit shipments in India will touch 9.86 million units in 2017.

internet streaming services

This is a 109.93% CAGR growth over the number of units shipped

such as Netflix, Amazon

in 2011. In terms of value, the firm projects smart TV market in

Prime, Hooq, Spuul,

India to touch Rs 540 billion by the end of 2017. The numbers suggest that smart TV adoption in the country is

â&#x20AC;&#x153;Apart from offering the conventional television features, a smart television set can also be connected to the internet or other digital devices for video streaming. Therefore, users can play videos from his phone, listen to music stored on his flash drive, live stream a cricket match over internet, conduct a video call, or subscribe to various internet-based services such as on-demand videos etc. Users are no more dependent on the content offered to them by television broadcasters!â&#x20AC;? Voot, and Hotstar etc., smart TV apps are all set to redefine the television viewing experience in the country once again. Apart from offering the conventional television features, a smart

146 | november 2017

slow but surely rising. With the rise of Smart TVs, comes the rise of SMART product development that helps brands to connect with millions of viewers and offer them a vivid 10-foot experience. Industries such as e-commerce, M&E, e-learning, and OTT platforms are investing a lot of effort in developing applications for Smart TV to enter into the TV space with live Streaming, e-commerce and VOD applications. Despite all these rich prospects of smart TV, people in the tier 2 and 3 town lack awareness about the enhanced viewing experience that it can offer. Therefore, the manufacturers and streaming service providers need to take up the task of educating this segment. For a country with 130 billion population and over 650 million television sets, the opportunity is humongous. Just like telecom revolution, India has the opportunity to leapfrog in smart TV adoption and in many aspects, set precedent even for the West. All of this is just a matter of time. Letâ&#x20AC;&#x2122;s wait and WATCH. n

The author is CEO, TO THE NEW (tothenew.com), which helps digital transformation for businesses by helping them provide a rich, seamless experience to their customers across digital channels resulting in higher engagement, efficiency, and profitability.

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RNI REG NO./DELENG/2005/15033 DL (ND) - 11/6100/2015-16-17 (Posting Date 26-27 of every month) Publishing Date- 22-10-17

For The Next Level Capture

SC9853

Intel 14 nm Process

Octa Core Intel Airmont

16MP Dual Camera

eMBMS

CAT 7 LTE

info.india@spreadtrum.com

+91 120 4890300