My mobile eMagazine April 2018 by My Mobile

www.mymobileindia.com www.mymobileindia.com

april 2018  Rs 100

Your gateway to the world of mobility

Your Face Will Be The Digital Gateway! Chief Speak Shallia Li Head, UC Browser-IBD

Market Insight The Rise of Refurbished Smartphones

Tested

HTC U11+, Moto Z2 Force, Redmi Note 5 Pro, itel S42, BOSE SoundSport Free and many more… phone of the month

INFINIX HOT S3

Our Chipset. Your Smartphone.

THE PERFECT DUO

A world of possibility opens up when the latest MediaTek Helio chipsets meet your phone. mediatek.com

Editorpage

firstcall

y the time you would be reading this editorial, the Indian mobile subscriber base would have crossed the magical one billion mark! This is an astounding figure which should augur well for

EDITORIAL

the Digital India dream. But numbers in themselves do

Pankaj Mohindroo |

not provide the solace one needs to accomplish this goal.

Shelley Vishwajeet | Editor

The harsh reality is that the Indian telecom sector growth story is peppered with many irritants that continue to bog down consumers and operators alike. While the operators are struggling with plummeting margins and heavy debts which have resulted in the exit of

Editor-in-Chief

Ramesh Kumar Raja | Assistant Editor Haider Ali Khan | Senior Correspondent Nijhum Rudra | Correspondent Vanshika Malhotra | Correspondent

many players such as Tata Teleservices, Aircel and Reliance Communications, the Indian telecom consumers too have a lot to complain about - poor service quality and lack of effective grievance redressal mechanism being among them. Poor internet speed is particularly exasperating. Ookla’s global ranking for mobile internet speed has put India at a

DE S I G N Ajit Kumar Parashar | Sr. Graphic Designer

M AR K ETIN G

lowly 109th place and in broadband speed, India is ranked

Puja Mohindroo | Manager - Business

67th. India is way behind all other BRICS nations and even

Sandeep Kumar | Sr. Manager – Marketing

Pakistan fares better than us in this regard. China of course is way ahead. Global mobile download average is 22.16 Mbps

O P ERATION S

while Indian average speed is only 9.01 Mbps! All top ten countries have download speed of more than 50 Mbps with

K. Rajagopalan | Advisor-Legal, Accounts & Administration

Norway topping the list with 62.07 Mbps. In fixed broadband,

Deepak Kohli | Manager – Accounts

the global average speed is 42.71 Mbps for download and

Varun Lama | Sr. Manager – Human Resources

20.39 Mbps for upload. Singapore, the number one ranker in this category has an average download speed of 161.53 Mbps! All other top ten countries including Iceland, Hong Kong, South Korea, Romania, Sweden, Hungary, Macau, United States and the Netherlands recorded download speed above 80 Mbps. In contrast, India’s average download speed is only 20.2Mbps while upload speed average is close to just 15Mbps! This is a major challenge which we must overcome quickly as fast internet connectivity is one of the essential prerequisites

B. G. Mathur | Manager- Production

CIRC U LATION Bhupender Singh Bisht | Manager – Circulation

AD V I S OR Y B OARD Bejon Misra Rajan Mathews S.D. Saxena

for successful Digital India strategy. Industry and policy makers

Subhash Chandra

need to work together fast to overcome such quality and service

Sunil Dutt

deficits.

Sonu Bhasin

As is our endeavour always, in this issue too you will get deep

Uvaraj Natarajan

consumer and market insights besides articles relating to most significant happenings in the world of mobility. Happy Reading! n

G ET IN TO U CH Editorial : shelley@mymobile.co.in Marketing : sandeep@mymobile.co.in Circulation : bhupender@mymobile.co.in Phone : 011—46206161 Fax : 011—41520637 Edited, published, printed and owned by Pankaj Mohindroo, Published from Flat No. 25, First Floor, Shankar Market, Connaught Place, New Delhi – 110001. Printed at Utility Forms Pvt. Ltd., New Delhi.

Pankaj Mohindroo editor-in-chief

04 | april 2018

The publishers regret that they cannot accept liability for errors and omissions contained in this publication, however caused. The opinions and the views contained in this publication are not necessarily those of the publishers. Readers are advised to seek specialist advice before acting on information contained in this publication, which is provided for general use and may not be appropriate for the reader’s particular circumstances. The ownership of trademarks is acknowledged.

Volume XIII, Issue III, april 2018

MYMOBILE

* 4*) 2$/#

фѵп҃ - )

-*)/ сѵп & фѵп сспп ( # // -4 0 * -* ..*р ч

" ǒ

" Ǔ

ǚ рп Ҟ рп сѵу $) # $.+' 4 пѵт - ( - сспп ( # // -4

- $)" 1/ѵ / ѵ

*- - ),0$-$ . *)/ /ѷ ‫۔‬шр шчрппсхсцс

Ȃ$ ѷ ҊттѶ - .# )/ $# -Ѷ '#$Ҋ ррпппф /*-4ѷ '*/ *ѵ тфрѶ # . Ҋ Ѷ Ѷ

Ѷ /*-ҊфхѶ *)$+ /Ѷ 0) '$Ѷ -4 ) Ҋ рпрпсч ' . Ȃ$ ѷ ч ҝср Ѷ ѵ ѵ ѵ -*' "#Ѷ '#$Ҋ ррпппф 'ѷ пррҊсфцфцхтх Ҋ( $'ѷ $)!*ҽ& - (* $' .ѵ *ѵ$) * ѷ ‫۔‬шр шчрршччпчч 222ѵ& - (* $' .ѵ *ѵ$)

рп

contents

54 Style Notes 10 letters

48 Lead Feature

Top smartphones with face

Paradox

unlock feature

12 Cell Speak 14 Rumor Mill 16 NEWS

06 | april 2018

Phone Market

Innovation 62 Philips takes lead in real life

105 My Guide

year for PC market

29 just in Get a close look at new

54 Chief Speak

mobile devices now in the

Browser-IBD, Alibaba

market

Mobile Business Group

Gateway!

60 App Economy Indians Love Downloading

Your Face Will Be The Digital

Smartphone and the Age

Market Insight 52 The Rise of Refurbished

20 big NEWS

44 Lead Story

2017 turned out to be good

Marketing Apps

LiFi demonstration

127 Samsung’s innovative Shallia Li – Head, UC

Consumer Insight 57 The Forgetful Indians

interactive digital display screen

The Burntest 66 INFINIX HOT S3 68 HTC U11+ 70 REDMI NOTE 5 PRO

MYMOBILE

H.G.D (INDIA) Hong Guang De Technology India Pvt. Ltd.

RoHS

ULTIMATE POWER ULTIMATE

EXPERIENCE

Indiaâ&#x20AC;&#x2122;s

Largest

Mobile Phone Charger

Plug the Power

Manufacturer

Safe and reliable

Protected from overcharging, Power surges and short circuits

Wide range of capacity

wide range of mobile wall charging device

Easy to use

Just connect the light weight & fast charging to the device

abhineet@hgdindia.com

+91 9990 578 181 join the HGD Family Today! | www.hgdindia.com

0.5 Amp

1 Amp

2 Amp

Hong Guang De Technology India Pvt. Ltd. A-55, Sector-64, Noida (UP) - INDIA Product images are for illustration purpose only. Actual Product may vary depending on Version.

What's Inside

contents 72 MOTO Z2 FORCE

CEO, Intartic Engineering

collaborative app which

74 ITEL S42

Pvt Ltd.

simplifies best fit for job seekers and recruiters

76 BOSE SOUNDSPORT Free 78 KARBONN TITANIUM JUMBO 2

84 Tech Trendz

VuLiv – A must have mobile

The Rise of Virtual Customer

application for college goers

Assistants and the Decline of

79 By Invitation

Brand Apps

102 Bazaar Bargain

are Being Leveraged for

91 Recreation

Four phones which are

Recruitment? - Guneet Sahai,

Storytel, the world’s favourite

Head - Technology, Mettl

audiobook, is here

Face to Face: Interviews with business/

Special Feature 92 Six popular smartphones with

industry leaders

water shield

128 Data Literacy and the Indian

How AI and Machine Learning

Vijender Singh – CMD, Pantel

The latest and the best of gadgets and accessories, from headphones to powerbanks

146 Vantage Point

96 Apptastic

5 Ways by Which Technology

Live.me – Entertainment

Marketing Industry – Parveen

sourced fresh

Singhal, Co-Founder & CCO,

Empzilla – A unique

WittyFeed

Abhishek Kumar – Regional

Director, South Asia, Oncam

130 Add Ons

Workforce

Technologies Pvt Ltd.

smart buy today

Ramashish Ray – Founder &

is Redefining the Content

92 84 105 Total number of pages = 148

MYMOBILE

Inbox

letters

www.mymobileindia.com www.mymobileindia.com

MARCH 2018  Rs 100

YOUR GATEWAY TO THE WORLD OF MOBILITY

MOBILE & HAPPINESS

The Connection! CHIEF SPEAK P Sanjeev VP Sales, Huawei Consumer Business Group

FACE TO FACE Anish Kapoor CEO, Infinix India

Tested

Oppo A83, Galaxy On7 Prime, TECNO Camon i, Panasonic P100, Asus ROG Strix, BOSE QC 35 II and many more…

what we get from it, which is

rather than going to any

provide the unique and

very helpful and deep. I am

website. The main source of

latest content in mobile and

a regular reader of your

our tech content comes

technology domain. What I

magazine and I also

from My Mobile magazine.

like the most as a reader is

recommend it to my friends

The unmatched quality of

the Burn Tests as it gives an

and family. It is a must have

the product keeps it in a

overall comparison of the

for those who want to get

different league altogether.

devices. Thank you so

useful and correct

Just-ins, Consumer and

much, guys! Keep rocking.

information.

Industry Insights always

—Shefali Vyas, Delhi

PHONE OF THE MONTH

HONOR 9 LITE

—Arpita, Bengaluru

come handy. An ideal tech magazine should follow your

The best way to get

footsteps.

knowledge about all the

My trust and passion of

My Mobile has been

reading My Mobile keeps on

associated with me since I

increasing as the topics

was in my college and has

which you have been

been a part of my growing

The March issue’s editorial

Mobile. The kind of

covering these days are

up. I am very fond of this

was well elaborated and very

collective information

wonderful like the last issue

unique and informative

timely as were quite

available in My Guide

of March (Mobile and

magazine present in the

interested in knowing the

section of the magazine is

Happiness) has been very

country. Since I am a

trends that will dominate

very helpful, especially for a

informative, well timed and

dedicated reader since my

the year 2018. The burn

customer and reader like

properly researched one.

young age, I have been

tests, chief speak and

me. We get all the brands,

While the Big News and

admired as the one who

games you did were pretty

their specifications and

Consumer Insights are

knows everything in my

good. It has been my guide

price range at the same

wholesome informative, the

friends and neighbors about

to all the tech queries and

place. Rather than flipping

Bazaar Bargain helps us to

mobile and technology. I

hence developing my

through the entire

know the latest price of the

want to thank the whole

knowledge as a consumer. I

magazine, one would get the

already launched products

team of My Mobile for their

want you to include more

idea about any particular

on which we could get the

continuous support.

gadgets and mobiles in your

mobile.

best bargain. My best

—Rahul Nair, Mumbai

and their prices is My

—Sanjay Behra,

Burn Test section.

and subscriber of My

I want to thank My Mobile

Mobile, love to read the

team for their continuous

gives me an immense

gadgets, mobiles and apps

effort to

knowledge of mobile

more often in the magazine

ecosystem which you guys magazine and it’s simply brilliant. I would also suggest you to add few more devices and gadgets like you did of BOSE QC 35 II in your burn tests. Majority of readers or the users might not be aware of the whole insight about any latest mobile or technology but

10 | april 2018

Bhubhneswar

We, as the regular reader

Dear My Mobile team, it

deliver through the

available mobile devices

—Hitesh Gogoi, Guwahati

wishes to My Mobile team. —Ankush, New Delhi

—Anirban Saha, Howrah

e ave th

dh nes an

ream in a d ellpho c y e t k u o o st zy ab ew lines? an als n the late e a r c c d u n f o u hav o a Are y al to pen a for news our hands u think yo o y ti se poten have a no rave to lay t them? If y CV to r u le, c u Do yo e? Do you world abo . Rush you My Mobi in e in ou headl and tell th king for y your name o s o e o l to se gizm u, we are .co.in ine. o e y l i n b i o it az mym e mag team@ best mobil India’s

MYMOBILE

Quotes

cellspeak “With the growing volume and sophistication of cyber attacks, each one of us is required to protect sensitive information, as well as safeguard national security” — Rajnath Singh, Union Home Minister, while inaugurating an international conference in New Delhi

“Allegations of bias or favour (regarding predatory pricing) are absolutely inappropriate or uncalled for. They (incumbent telecom operators) seek to damage or dent the reputation of regulator, without any basis” — RS Sharma, Chairman, TRAI, in a media interaction in New Delhi

“We will continue to enable local brands to make them successful in their smartphone business and we will continue to work with international brands that are coming to India” — Jim Cathey, President, Asia Pacific & India, Qualcomm International, in an interaction with a newspaper

“With our new category and expansion of our existing products, we are working towards becoming a leading consumer electronics brand and are very confident that 2018 will be a landmark year for us in this segment” — Rajesh Agarwal, Co-Founder, Micromax, in a statement to media

12 | april 2018

“We missed 2G, 3G and 4G bus but we are not going to miss 5G bus. A lot of work has been done in our department regarding it both at government and at service providers’ level” — Manoj Sinha, Union Telecom Minister, in an interview to a news agency

MYMOBILE

Rumour Mill

Talk

BlackBerry Ghost looms large with bezel-less display In what appears to be a bid to gain a strong foothold in the Indian market, TCL-owned BlackBerry is reportedly working on a new smartphone codenamed ‘Ghost’ which is said to be launched in India soon. According to popular tipster Evan Blass, the purported smartphone is likely to come with a bezel-less display and will fall under the premium segment. The image shows a sleek handset with a metal frame and curved edges. There is also a SIM card slot and antenna cutouts present on the side. The image also shows an earpiece and front-facing camera above the display. While not much is known about the BlackBerry Ghost, the smartphone, to be licensed by Optiemus, is likely to sport an aspect ratio rated at 18:9 and is expected to run Android 8.0 Oreo. Furthermore, it could be an India exclusive and might not get launched in any other market.

14 | april 2018

in Tech Corners

HTC U12 pegged for April unveiling HTC is likely to bring the successor to its U11 smartphone, reportedly called the HTC U12, to life this month only. According to a recent tweet, the purported device is code-named HTC Imagine. The HTC U12 is speculated to come with 5.99-inch QHD+ display which could be bezel-less one. It is expected to be powered by Qualcomm Snapdragon 845 processor coupled with up to 6GB of RAM. It could be equipped with up to 256GB of internal storage, which hints at multiple RAM/ ROM variants. In the camera department, it is expected to feature dual cameras at the back rated at 12-megapixel and 16-megapixel with a Sony sensor, while the front snapper could stand at 8-megapixel. The device might be backed by a 3,420mAh battery and run Android 8.0 Oreo with HTC Sense 10 on top. Additionally, it could support HTC Edge Sense 2.0, facial recognition, IP68 certification, fingerprint scanner, and full treble support.

Instagram may soon have voice and video calling features Furthering its feature adding spree, popular photo-sharing app Instagram is now rumoured to become home to a new calling feature. According to a new report by TechCrunch, Instagram is likely to include voice and video calling features to its long dossier, as spotted in Instagram’s APK (Android Application Packages) files. The files suggest the presence of audio and video call icons, most likely in the Instagram Direct section. For those who don’t know, the facility of voice and video calling are already available on another photo-sharing app Snapchat. While there is still no report when the new feature will make its entry on Instagram, the presence of hints on the APK files hints at the feature’s definite arrival soon. To recall, Instagram recently added the privacy settings for the Stories sent via Direct. n

team@mymobile.co.in

MYMOBILE

What’s Up

newsbits Panasonic online-exclusive smartphones now at retail stores

Panasonic recently announced the availability of its online exclusive smartphone range to customers across all leading retail outlets in the country. Along with the recently launched P100 (2GB), Eluga I9, Ray 500 and Ray 700 will be available to the offline channels. At the retail stores, the Panasonic Eluga I9 will be available for Rs 7,799, Eluga Ray 500 for Rs 8,999, Eluga Ray 700 for Rs 10,499 and P100 (2GB Variant) for Rs 6,299. The smartphones were initially available for purchase exclusively on Flipkart. But now, the smartphones will be available at all leading retail outlets. Panasonic earlier launched Eluga Ray 500 also across all retail outlets in December last year. Pankaj Rana, Business Head-Mobility Division, Panasonic India, said “Responding to the overwhelming response we received from our customers after making our first dual-camera phone, Eluga Ray 500, available through leading retail outlets, we have made a strategic move of increasing the presence of our online portfolio across the offline channel.” WhatsApp co-founder asks people to delete Facebook

16 | april 2018

Following several reports of lack of privacy on the popular social media platform Facebook, WhatsApp co-founder Brian Acton now urges Facebook users to delete his or her accounts on the social media site. The WhatsApp co-founder took to microblogging site Twitter to express what many feel. To recall, Brian Acton, who handed over WhatsApp to Facebook for around $22 billion back in 2014, is now the owner of Signal Foundation after investing $50 million in the venture much like Acton’s previous baby WhatsApp. For those who don’t know, Facebook has been accused by a report by a political data analysis company Cambridge Analytica which suggests how the data analysis company used the social media platform for privacy intrusion of over 50 million users during the 2016 Presidential Elections in the US in order to tamper with the elections. ‘Face Unlock’ feature now lands on Honor 7X

Huwaei’s sub-brand Honor recently announced the official roll-out of “Face Unlock” update for its smartphone Honor 7X. The “Face Unlock” feature will be available via HOTA (Huawei’s Over the air update) and will be completed by midMarch 2018, the company said in a statement. “The ‘Face Unlock’ intelligent feature is usually available in flagship-level smartphones. However, Honor has introduced this feature in the coveted Honor 7X,” said P Sanjeev, Vice-President, Sales, Huawei Consumer Business Group. Honor 7X is priced at Rs 12,999 for the 32GB version and Rs 15,999 for the 64GB version.

Android 8.0 Oreo begins rolling out to Samsung Galaxy Note 8

After reaching out to the Samsung Galaxy S8 and the Galaxy S8+, Android 8.0 Oreo operating system has started rolling out to the Galaxy Note 8. According to a new report, the Samsung Galaxy Note 8 users in France have started receiving the Oreo update and March security patch. Additionally, the Galaxy Note 8 will be updated to Samsung Experience 9.0 from Samsung Experience 8.5. Notably, Android 8.0 Oreo comes with a plethora of new features which includes Autofill feature which allows users to fill in all the necessary details on its own, and the Picture-inPicture feature lets users multi-task and use various apps simultaneously. It also includes an improved notification system with the introduction of a range of emoticons. BlackBerry, Microsoft partner to empower the mobile workforce BlackBerry has entered into a strategic partnership with Microsoft to offer enterprises a solution that integrates the former’s expertise in mobility and security with the latter’s unmatched cloud and productivity products. Through this partnership, the companies have

collaborated on a first-of-its-kind solution: BlackBerry Enterprise BRIDGE. This technology provides a highly-secure way for their joint customers - the world’s largest banks, healthcare providers, law firms, and

MYMOBILE

central governments - to seamlessly use native Microsoft mobile apps from within BlackBerry Dynamics. By making Microsoft’s mobile apps seamlessly available from within BlackBerry Dynamics, enterprise users will now have a consistent experience when opening, editing, and saving a Microsoft Office 365 file such as Excel, PowerPoint, and Word on any iOS or Android device. This enables users to work anytime, anyplace, with rich file fidelity. Infinix Hot S3 gets Face Unlock feature via OTA update

The recently launched Hot S3 by Transsion Holdings-owned Infinix has received the Face Unlock feature, available via an overthe-air update. In order to enable the feature, users are required to head to the Settings, tap the Security option, select Location and Face ID options, and setting up the Face ID (along with a Pin, Password or Pattern) to complete the process. The Infinix Hot S3 has its major highlight in the form of a 20-megapixel front-facing camera which supports Bokeh effect, dual LED flash and 5p lens. The rear shooter is rated at 13-megapixel with PDAF. It comes with a 5.65-inch HD+ Full View display with an aspect ratio rated at 18:9 and is powered by octa-core Qualcomm Snapdragon 430 processor. It is backed by a 4,000mAh battery and runs the company’s XOS 3 based on Android 8.0 Oreo. Amazon Alexa coming to select Coolpad smartphones in India Coolpad will be the first Amazon Exclusive brand in India, which will introduce Alexa in its smartphones. Alexa will be rolled out in Cool Play 6, Note 5 and Note 5 Lite via an update, while upcoming devices will have Amazon Alexa pre-installed in them.

www.mymobileindia.com

phone might be turned off at that moment. Virat Kohli becomes Uber India brand ambassador

“Amazon Alexa on Coolpad smartphones will give consumers a more complete smart mobile experience as they will be able to use their Coolpad smartphone to access the abundance of Alexa skills with just their voice,” Coolpad said in a statement. Following the integration, Coolpad smartphone users will be able to give voice command for multiple tasks using the Coolpad Alexa app. They can ask Alexa to play their favourite music, shop from Amazon.in, as well as access information such as weather, calendar, to-do lists and news briefings, that are set up through the Alexa app. WhatsApp gets feature to check ‘Delete for Everyone’ misuse

Popular messaging platform WhatsApp is testing a new feature called “block revoke request” to prevent people from misusing the “Delete for Everyone” feature. As per WABetaInfo, a fan site that tests new WhatsApp features early, in order to stop such bad users, the messaging app has implemented the new feature. “A new WhatsApp for iOS update (2.18.31) is available on Apple AppStore. It is a bug fixes update but it has the new ‘Delete for everyone’ limit, that is one hour, eight minutes and 16 seconds,” read the information on the website recently. The platform has decided to choose 24 hours as time reference because a user can delete a message for everyone and the recipient’s

What’s Up

newsbits

Cab aggregator and ridesharing app Uber recently announced the appointment of India cricket captain Virat Kohli as its first brand ambassador in India, a first of its kind initiative across the Asia Pacific region. Commenting on his association with Uber, Virat Kohli said, “As a cricketer, I travel a lot and I have personally enjoyed the seamless experience of booking an Uber. It’s great to see how the company is using technology to revolutionize the way people move around cities and is empowering millions by creating economic opportunities.” The company said its association with Virat Kohli will lay the foundation for a host of brand-led interventions in 2018. Besides being the face of the brand, Virat will be actively involved in a series of innovative marketing and customer experience initiatives to be rolled out by Uber India. Vivo shows off photo prowess with new AIpowered Super HDR tech

In addition to its proprietary Moonlight Glow camera feature, Vivo has unveiled the new Super HDR (High Dynamic Range) feature based on Artificial Intelligence for its future smartphones. The new Super HDR allows

april 2018 | 17

What’s Up

newsbits for clearer, detailed and less processed image results. The Super HDR feature works much like the original HDR, however, can reach up to 14 EV (Exposure Value). The feature comes with the ability to combine an increased 12 frames as compared to the original HDR tech, and with the help of AI, selects different parts of the frames using scene detection to choose the ones which make the resultant image more natural and less processed. Additionally, Vivo suggests that the new Super HDR feature is highly adaptable and can provide good resultants in any lighting condition, is accurate and ensures well-lit images. Now talk to Google Assistant in Hindi

Global search engine giant Google recently launched its voice-enabled Assistant in Hindi. As of now, Google Assistant Hindi is available only in Android phones 6.0+ (Marshmallow and above) and will roll out to Android 5.0 Lollipop, iPhones as well as Android Oreo (Go edition) devices anytime soon. Over the last year, Google Assistant was introduced in various versions including a special one for Reliance Jio feature phones. Now the Hindi version of the app will help more Indians to get directions properly. Google Assistant is an official app which allows users to turn their smartphones into a virtual assistant by clicking on the button on the smartphones’ homepage or simply by saying ‘OK Google’ into the microphone. However, the Google Assistant Hindi is only limited to a few questions, which you can ask in Hindi but will get an answer in English. Redmi 5A’s Lake Blue colour variant now in India The recently unveiled Xiaomi Redmi 5A has a new colour variant- Lake Blue now available in India. The new colour option is up for grabs as part of a flash sale exclusively via Flipkart and Mi.com. The Xiaomi Redmi

18 | april 2018

5A or ‘Desh Ka Smartphone’ sports a 5-inch HD display and is powered by quad-core 64-bit Qualcomm Snapdragon 425 processor clocked at 1.4GHz. The smartphone comes in two RAM/ROM variants- 2GB RAM/16GB ROM and 3GB RAM/32GB ROM, both the options coming with the option to expand up to 128GB with the use of a microSD card. It has its highlight in the form of the 3,000mAh battery which is claimed to last up to eight days of standby time. It houses a 13-megapixel rear shooter with LED flash, 5p lens and PDAF, while the front-facing snapper is rated at 5-megapixel. It runs the latest MIUI 9.0 based on Android 7.0 Nougat, and supports facial recognition. Ziox launches ‘Tubelight’ feature phone at Rs 915

Now make video calls using Facebook Messenger Lite Facebook Messenger’s lighter variantMessenger Lite which is meant for low-end smartphones and low internet connectivity has received the video calling feature for Android users. Face-to-face calling on Messenger Lite is much like the one on original Messenger app. You are simply required to update the Messenger Lite app to the latest version and tap the video call icon on the upper right corner present within a chat box of any person you wish to talk

face-to-to face. Additionally, you get the ability to switch from an ongoing audio call to video call by clicking the video call icon on the bottom right corner. Furthermore, Facebook Messenger Lite allows you to send text, photos, links, and audio calls to other people and is under 10MB in size. New features introduced to Google Maps in India

Ziox Mobiles has launched a new feature phone, ‘Tubelight’ in India. The feature phone is furnished with multi-language support, privacy lock and inbuilt auto call recording feature. The USP of the phone is its 8 LED lights integration and a textured back finish. Moreover, the phone also has support for internet connectivity along with a primary camera and microSD card expansion port. The phone comes in two colour variants, white and black, and it carries a price tag of Rs 915. The Ziox Tubelight is powered by a 1,800mAh Li-ion battery, while the connectivity options include multi-language and Bluetooth support. Apart from Speed Dial and Wireless FM support, the phone is also backed by a SoS feature for emergencies.

Google has introduced a couple of new features to Google Maps in India. The list includes the new Plus Codes, Voice Navigation in new languages, and Add an Address, and Smart Address Search features. Starting with the Plus Codes, the new feature makes searching addresses in India and globally easy with the help of a unique code allotted to various addresses. Additionally, the Add an Address feature allows users to add addresses to the Google Maps database after verification, while the Smart Address Search feature provides

MYMOBILE

users with the most accurate location of an address when the actual address is unknown, for which the referral information such as a nearby landmark, business or a locality is required. Furthermore, the voice navigation in Google Maps is now available in six additional Indian languages, namely, Bengali, Gujarati, Kannada, Telugu, Tamil, and Malayalam.

their children’s precise location, whether they are stationary or mobile. If they are facing an emergency, children can use the Child Tracker panic button. This will send an instant SMS, followed by a phone call to the registered mobile number of their parents. The Child Tracker comes at an attractive price of Rs 8,499, and will be widely available through online channels.

Apple buys digital magazine service Texture

Toshiba launches Windows-powered AR headset Japanese tech major Toshiba Corporation has unveiled an Augmented Reality (AR) headset called “dynaEdge” with a mini Windows 10 Professional PC for the enterprises world. “Meet Toshiba’s ‘dynaEdge’ Mobile Mini PC -- the latest evolution from the mobile leader in B2B technology solutions. It’s an ultra compact, full-performance computer that’s ideal for

Apple has acquired Texture, a digital magazine subscription service which gives users unlimited access to their favourite titles for a monthly fee for an undisclosed amount. Called the “Netflix of magazines”, Texture brings over 200 of the world’s best magazines to life, providing an easy way for users to read high-quality stories and entire issues of their favourite titles. “We’re excited Texture will join Apple, along with an impressive catalog of magazines from many of the world’s leading publishers,” said Eddy Cue, Apple’s Senior Vice President of Internet Software and Services. Texture costs $9.99 a month and offers access to magazines like The New Yorker, People, Time and GQ. Since its launch in 2010, Texture has become the leading multi-title subscription service giving users the ability to instantly access some of the most widely read magazines. Trak N Tell’s Child Tracker helps you keep a watchful eye on your loved ones Trak N Tell, India’s leading IoT pioneers, are looking to help modern parents keep their children safe with the newly launched Child Tracker. The product – a device equipped with GPS tracking, on-board flash memory, Bluetooth 4.0, in-built battery backup, and a panic button – will help parents monitor the movement of their children in real time. This device is a comprehensive solution for parents worried about their children’s safety in their absence. The Child Tracker allows parents to use a free Android and iOS app that will allow them to instantly discover

www.mymobileindia.com

any company seeking to modernise its workspaces,” read the description on the company’s website. The AR headset fits over one eye and lets users easily push the display out of the way. “dynaEdge” combines a head-mounted display screen with a wearable PC about the size of a transistor radio. The device can be worn on either the left or right side of the eyeglasses, protective eyewear or anything else users choose to strap over their faces. Navi Mumbai becomes the fastest 4G city in India

Navi Mumbai has stood out from the rest of the country for its 4G speed. OpenSignal that specialises in wireless coverage mapping tracked the 4G download speeds

in 20 cities across the country between December and February. Navi Mumbai registered the fastest speed with 8.72 mbps on a list that included Delhi, Mumbai, Chennai, Kolkata, Bengaluru, Chandigarh, Hyderabad, Lucknow etc. The second spot was taken by Chennai that registered a speed of 8.52 mbps, followed by Kolkata with 8.46 mbps and Bengaluru with 7.17 mbps. Interestingly, six out of the top 10 cities are in the southern and western regions. Delhi came in 7th with speed of 6.69 mbps, while Mumbai came in 5th with 6.79 mbps. Allahabad came in last and was the only city to register 4G download speed of less than 4 mbps. The city registered a dismal 3.5 mbps. Lucknow came in secondlast with 4.32 mbps.

What’s Up

newsbits

Airtel joins ‘Seamless Alliance’ to provide uninterrupted in-flight connectivity Telecom services provider Bharti Airtel has joined the ‘Seamless Alliance’– which will usher in a new era of open innovation for mobile operators and airlines by empowering mobile operators to extend their services into airline cabins. Member operators, including Airtel, will be able to continuously provide their customers - via satellite technology - the same high speed, low

latency connectivity from ground, to air and back again. It will also significantly reduce costs for everyone involved while creating a smooth, positive user-experience. The formation of ‘Seamless Alliance’ was announced recently in Barcelona. Other founding members include OneWeb, Airbus, Delta and Sprint. The global alliance will eliminate the immense costs and hurdles commonly associated with acquisition, installation, and operation of data access infrastructure by streamlining system integration and certification, providing open specifications for interoperability, increasing accessibility for passengers, and enabling simple and integrated billing. n team@mymobile.co.in

april 2018 | 19

What’s Up

newsbits

India mobile internet speed amongst global lowest

ot very good news this for Digital India dreams. The global ranking for mobile internet speed has put India at a lowly 109 pace; the broadband speed ranking provides some solace where India has been 67th. The tests were conducted by Ookla, the global leader in internet testing, data and analysis via Speedtest, the company’s flagship product. Ookla had earlier released the Speedtest Global Index for February 2018. India is way behind all the BRICS countries and even Pakistan in terms of mobile internet speed. China is ranked at 26 and Pakistan at 92. The top 10 countries with best mobile internet speed ranking wise are Norway, Iceland, Netherlands, Singapore, United Arab Emirates, Qatar, Australia, Hungary, Canada and Belgium. Global mobile download average is 22.16 Mbps while Indian speed is only at 9.01! All top ten countries have download speed of more than 50 Mbps with Norway topping with 62.07 Mbps. In fixed broadband, India ranks at 67th. The global average speed for fixed broadband download is 42.71 Mbps and 20.39 for upload. Singapore is the here and recorded an average leader download speed of 161.53 Mbps. All other top ten countries i.e Iceland (157.73), Hong Kong (129.64), South Korea (117.49), Romania (105.74),

Sweden (93.24), Hungary (90.94), Macau (87.92), United States (84.66) and Netherlands (83.41), recorded download speed above 80 Mbps. n

TRAI’s consultation paper to resolve MNP issues

India’s troubled telecom sector is witnessing exit of many service providers and the their existing customer base needs to migrate to other service providers. But Mobile Number Portability continues to remain a tedious and time taking process. At present, switching to another network with the same mobile number takes seven days but globally the process gets completed in a matter of hours. T h a n k f u l l y, t h e telecom regulatory body TRAI is fully aware of the ground situation and is taking measures to smoothen the process. TRAI by March end is likely to issue a consultation paper that will look at reducing the time taken to switch from one network to another under MNP, and will also seek to simplify the entire process, according to TRAI Chairman RS Sharma.

20 | april 2018

“We will be bringing a consultation paper on expediting MNP. Today, the process takes time. The consultation paper will be aimed at reducing that time and changing the processes. We are currently working on it and will issue it by the month-end,” Sharma said. The move to revamp the current mechanism for MNP comes on the heels of the regulator recently slashing the MNP charges by almost 79 per cent to a maximum of Rs 4. The prescribed ceiling for MNP charge was Rs 19 previously. Under the MNP regime, an individual can retain the existing mobile number while switching from one operator to another. The port-out or transfer of connection on some other network may happen due to an individual’s preference of another operator, or even involuntary where existing operator decides to close services. n

MYMOBILE

Aamir Khan roped in as Vivo brand ambassador

hinese company Vivo has roped in Bollywood actor Aamir Khan as its new brand ambassador for India, the company said in a statement. The company had ended its association with Bollywood actor Ranveer Singh in February this year. Aamir Khan will soon be seen in a full-fledged marketing campaign around the upcoming products and will feature in a new television commercial. “The eminent actor has been signed for Vivo’s future brand and product communication initiatives of Vivo India,” it said. Kenny Zeng, CMO, Vivo India, said, “We are thrilled about the possibilities that our partnership with one of the world’s biggest superstars, Aamir Khan, will open up for Vivo in India...this new association will enable us to explore newer avenues to reach our customers as we script our future growth strategy in India.” Aamir Khan said, “Vivo as a brand embodies the spirit of innovation and meaningful disruption. Over the years, the brand has been constantly pushing the boundaries of smartphone technology as we know it today to provide consumers with an enhanced mobility experience. I am enthused to be a part of Vivo’s transformative journey in India.” According to IDC data, Vivo rose to the third position after dropping to fourth in the last quarter. However, its shipments saw a 41% decline from the previous quarter and remained flattish on YoY basis. To extend its

What’s Up

bignews

omni channel experience, Vivo launched its maiden experience center in India and also participated in Amazon and Flipkart’s winter sales this quarter. n

Motorola aims 1,000 Moto Hubs to bolster retail presence L enovo-owned Motorola has a larger aim of opening 1,000 stores across 100 cities by 2018 to boost its offline presence. The company recently announced the launch of 50 new Moto Hubs in Mumbai in a move to make its presence felt in the western region in India. The company said that it has a strong consumer base across Maharashtra and has registered a growth of 18% quarter-on-quarter.

www.mymobileindia.com

Earlier last month, the company had announced the opening of 25 new Moto Hubs in Kolkata, prior to which it had planned 50 new Moto Hubs for Delhi as well. Interestingly, Chinese player Xiaomi is also working on its plans to open 100 Mi Home stores by mid-2019 in India. “We will continue to expand our retail presence and enhance customer experience by making our product portfolio accessible and available to them and ensure that their varying needs are met with,” said Sudhin Mathur, Managing Director, Motorola Mobility India. As per reports, Mathur was quoted as saying that two-third of sales come from offline channels, while for Motorola it is just reverse.”Ideally, I think revenue from offline and e-commerce should be equal,” Mathur said. The company does not have any fixed target to open Moto Hubs but it may reach 1,000 Moto Hubs in next six months. The company has also partnered with Poorvika Mobiles across 43 cities in Tamil Nadu, Pondicherry and Karnataka and with Big C and Lot Mobile stores across 55 cities in Andhra Pradesh and Telangana to bolster retail presence. n

april 2018 | 21

What’s Up

bignews

Huawei aims to be among top 5 smartphone players by this year C hinese tech major Huawei expects to be among top five handset players in terms of sales by the end of this year. “This quarter, January-March, you will see phenomenal growth in numbers (sales). Top 5, you will see us by end of this year,” said P Sanjeev, Vice President, Sales, Huawei Consumer Business Group. The company aims to garner 10 per cent market share in India by 2019 and meet around 80 per cent of the sales demand in the country from local manufacturing. “Two things will happen for sure, we will be the fastest growing brand in the country (India) and second we will have very solid improvement in market share,” Sanjeev said. He said that the company registered 300 per cent growth on monthly basis with launch of the Honor 9 Lite. “We planned for three flash sales of the Honor 9 Lite in India but now we have run 8 flash sales of the device. We have had meetings here to discuss next round of flash sales. We have never had such long flash sales in India for any device,” Sanjeev said. He said that the company is now looking to diversify business in internet-ofthings (IoT) segment. “We expect to start IoT trials by October in India,” Sanjeev said. Huawei in Barcelona launched the first ever

5G chipset that can be used for accessing 5G services with help of consumer premise equipment or a modem. “We will build whole device ecosystem around it. We will get 5G test devices (smartphones) by end of this year but it will not be commercial as networks are still not there. Huawei is end to end telecom network service provider. We will optimise our devices with network for better performance, especially on power consumption side,” Sanjeev said. n

Xiaomi to unveil 6 new smartphones, 100 exclusive stores in India by year end T o boost its offline presence, Chinese handset maker Xiaomi now aims to unleash six new smartphones this year and 100 more exclusive stores in the country. Moreover, the company is also looking to launch new product range to enhance its non-smartphone business and is now aiming to cross $2 billion mark in India from $1 billion in revenue this year. Manu Kumar Jain, Xiaomi Global Vice-President and India Head in an interview with a business daily,

22 | april 2018

said, Xiaomi is planning to obtain stakes in software and internet startups over the next 12 months and augment its investment in the coming few years. It would invest in early to mid-stage startups in spaces such as content, fin-tech, hyperlocal services, and manufacturing. Currently, the company is having 26 exclusive stores in the country. Jain said, “We have smart scooters, we have smart cycles, smart water purifiers, weighing scales, smart cookers, smart shoes, etc. — people keep talking about these products and asking when we will launch them in India. We don’t know at the moment whether those products will do well in India, firstly, and secondly, even if we were to launch them for India, how would we customize them for Indian conditions?” In India, the company sells lots of non-smartphone products that includes air purifiers, routers, fitness bands, and the recent one being Mi TV 4 and Mi TV 4A smart LED TVs. “Our aim is to launch many more product categories in India—we already have 7-8 categories in India. If you look at our product line-up in India right now, we have phones, smart TVs, fitness bands, power banks, smart routers, smart air purifiers, and few other smaller categories like t-shirts and backpacks, and some smaller products like audio players,” he added. n

MYMOBILE

Contract manufacturer Wistron to invest Rs 682 cr to set up new manufacturing facility

aiwanese contract manufacturer Wistron is set to invest Rs 682 crore on expanding operations, having got approval to acquire additional land near Bengaluru, a senior Karnataka minister reportedly said. “The industries department had cleared Wistron’s proposal for about 43 acres in the state… they will invest about $100 million,” said RV Deshpande, Karnataka’s minister of large, medium industries and infrastructure. The minister said earlier the company plans to make Apple smartphones in the new facility. The Karnataka government issued a notification approving Wistron Infocomm Manufacturing’s proposed investment in the state to make smartphones, Internet of Things products and biotech devices. The project will come up at Narasapura Industrial Area in Kolar district, adjacent to Bengaluru district. Wistron reportedly claimed the project can create about 6,000 jobs, as per the notification. Wistron makes the iPhone SE globally for the Cupertino-based technology giant and has been assembling the device in India through its subsidiary ICT Service Management Solutions in the Peenya area of Bengaluru since early 2017. Local manufacturing

What’s Up

bignews

would allow Apple to expand its 2-3% share in India’s smartphone market amid slowing developed markets such as China and the US. The company led with a 44% share in the above-Rs 30,000 segment, as per January data from Counterpoint Technology Market Research. Wistron’s rival Foxconn, the largest contract manufacturer in the world and among Apple’s leading suppliers, has been expanding in India and recently reiterated its commitment to invest $5 billion in neighbouring Maharashtra state. Both companies would want a larger share in India, the fastest-growing smartphone market in the world. Local manufacturing would also give them tax benefits. n

Coolpad set for a new innings in India

hinese handset maker Coolpad is reportedly set to make a comeback, after nearly a six-month-long hiatus, with a new line-up of smartphones and accessories for the Indian market. In January, the Shenzhen-based handset maker bid adieu to its financially-troubled Chinese partner LeEco. It later announced a fresh investment of $300 million from Power Sun Ventures, a family trust. Chinese property mogul Chen Hua, Founder and Head of the Kingkey Group, is leading the new investment through Power

www.mymobileindia.com

Sun Ventures. “The fresh funding that we have received is primarily for the Indian and the US markets. We are not working much in China because that market has few opportunities; but we will play very aggressively in India and in the US market,” Syed Tajuddin, CEO-Coolpad India, said in an interview. The struggling Chinese conglomerate LeEco has sold more than half of its stake in the Coolpad Group and has already said goodbye to it. Now on its own, Coolpad will use 35 per cent of the funding to launch a new line-up in India, with a renewed focus on Artificial Intelligence (AI). In line with its plans to focus more on AI, Coolpad announced at the recently-concluded Mobile World Congress 2018 (MWC) in Barcelona that it will integrate Amazon’s smart assistant Alexa in some of its devices. The integration would allow Coolpad smartphone owners give voice commands using the Coolpad Alexa app for multiple tasks. The last product launched by Coolpad in the country was “Cool Play 6” in August 2017 and, in 2016, the handset maker had launched eight smartphone models in India. The company is also geared up to unveil a new line-up of accessories by early 2019. n

april 2018 | 23

What’s Up

bignews Priyanka Technologies to invest Rs 648 crore for setting up R&D centre, manufacturing facility in UP

riyanka Technologies, the manufacturer of CENTRiC smartphones, has signed a Memorandum of Understanding (MoU) with the Government of Uttar Pradesh to set up an R&D and manufacturing unit for mobile phones in Uttar Pradesh. The company has plans to invest Rs 648 crores in these projects which will include Research & Design units and state of the art Complete Knock-Down (CKD) manufacturing facility that will serve to both its own CENTRiC & FRND mobile phones as well as other mobile phone manufacturers globally. Ahead of the Uttar Pradesh Investor summit, Manish Agarwal, Founder, Priyanka Technologies, said, “The company plans to invest Rs 648 crores in setting up an R&D and manufacturing unit in Uttar Pradesh. We, as a company, strongly believe in the ‘Make in India’ vision laid by our Prime Minister and thus, to further strengthen our stance, we have planned to set up the R&D and manufacturing unit for India’s very own mobile phone brand – CENTRiC smartphones.” Uttar Pradesh Investors’ Summit 2018 concluded on February 22 in Lucknow. The proposed project by Priyanka Technologies is expected to generate employment for over 1500 people at various levels, and indirect jobs in and around the state. Priyanka

Technologies is a wholly owned subsidiary of Priyanka Communications India Private Limited (PCIPL), owner of Priyanka Telecom, CENTRiC , and FRND. While Priyanka Telecom is in distribution business, the CENTRiC & FRND are smartphone and feature phone businesses respectively. The architect behind the company’s march to excellence – since its inception in 1995 – is Mahesh Chandra Agrawal, who has over 45 years of experience in infrastructure development and distribution together with Manish Agrawal, an engineering graduate with two decades of experience. n

Tambo to invest Rs 600 crore in India

ndia is going to be hit with yet another handset brand ‘Tambo’ which has earmarked an investment of Rs 600 crore out of which the company would be spending Rs 300 crore for setting up its own factory in Greater Noida in the third quarter. Tambo, a brand by Agaston Mobile having a joint venture with a Chinese

24 | april 2018

ODM, will be launching four models of smartphones and six models of feature phones in April 2018 across India. The handsets including feature phones and smartphones would fall in the price range of Rs 700 to Rs 8,000. “We aim to be the most efficient brand out of all the brands that are operating in the market right now. In the initial three months we will have assembly then we will have PCBs manufactured in India,” said Sudhir Kumar, Founder & CEO, Tambo Mobile. The company is targeting to be among the top three players in India in the entry-level segment by 2018-end. Besides handsets, Tambo will also manufacture accessories including battery, charger and earphones. “The handset market is challenging and there are too many players but we’re trying to create our own space. By end of 2018, we see Tambo among top three brands in the entry-level segment,” said Kumar. On distribution front, the company has adopted a direct distribution model and is aiming for direct distributors above 1 lakh in every town. Tambo will be selling its products offline and will not be present online. Agaston Mobile will go for a multi-brand strategy in India as part of which it is planning to introduce another smartphone brand before Diwali where it will launch three smartphones in price segment of Rs 7000 to Rs 10000. n

MYMOBILE

Convergence India 2018 records footfall of over 20,000

he 26th Convergence India 2018 expo, colocated alongside the 2nd Internet of Things 2018 expo, closed its doors recently at Pragati Maidan, New Delhi following an exceptional three days of dialogue, debate, networking and showcasing of innovative products and solutions from the world of telecom, IT, broadcast and digital media, and the Internet of Things. The event, which welcomed 684 participating companies from 28 countries, and witnessed footfall of over 20,000, brought together an impressive line-up of top-level government representatives, leaders of the industry – from large corporates to young tech startups, from emerging and developed markets – along with high-level entrepreneurs, accelerators, incubators and academia. The inaugural ceremony saw Union Telecom Minister Manoj Sinha and other eminent dignitaries from the government and industry in attendance. Hosted by the India Trade Promotion Organisation (ITPO) and Exhibitions India Group (EIG), Convergence India and IoT India expos are supported by the Ministry of Electronics and Information Technology, Ministry of Information & Broadcasting, Ministry of Science & Technology Ministry of Skill Development &

What’s Up

bignews

Entrepreneurship, Digital India and Skill India. NASSCOM Center of Excellence – IoT co-organised the 2nd IoT India 2018 expo. Through a series of conference tracks, workshops, keynotes and sessions that focused on themes that are poised to disrupt and challenge us in the near future, participants learnt about the impact new technologies will have on driving operational efficiencies and increasing revenue. Discussions brought highly influential participants together to share views and debate how best to accelerate technological innovation, open up the digital economy, and work together to enable digital entrepreneurship as a driving force for socio-economic development. n

Airtel partners Google for low-cost smartphones powered by Android Go

elecom services provider Airtel has entered into a partnership with Google to bring low-cost smartphones powered by Android Oreo (Go edition) to the Indian market and enable more Indians to get online. With this, India will become one of the first countries to commercially roll-out smartphones running on Android Oreo (Go edition). Android Oreo (Go edition) is a configuration of the Android operating system specifically optimized for devices with 1GB of RAM or less. Android Oreo (Go edition) comes with a new range of apps designed to run faster while using less data. Devices running

www.mymobileindia.com

Android Oreo (Go edition) will also come with twice as much storage out of the box. Lava and Micromax, two leading Indian smartphone manufacturers, will introduce the first set of 4G smartphones powered by Android Oreo (Go edition). These smartphones with basic specs will also come pre-loaded with compatible apps, including MyAirtel App, Airtel TV and Wynk Music, to ensure a seamless online/app experience for users. Vani Venkatesh, Chief Marketing Officer – Bharti Airtel, said, “This partnership is a major milestone for the ‘Mera Pehla Smartphone’ initiative. Android Go will provide a massive boost to our efforts to bring affordable smartphone options to the market and potentially enable hundreds of millions of feature phone users and unconnected people to get online. We are excited to collaborate with Google and our device partners to work towards this shared vision of bringing smartphones within the reach of more people.”“Android’s mission has always been to bring the power of computing to everyone. We’re excited to see Airtel take a leading role in that effort through introducing a range of devices powered by Android Oreo (Go edition),” said Jon Gold, Director of Android Partnerships. n

april 2018 | 25

What’s Up

bignews Micromax invests in ‘inOne’ to give its consumers access to smarter apps

ccelerating its journey towards creating a holistic service ecosystem, Micromax Informatics, world’s 10th largest handset maker today announced its investment in a consumer technology and AI based start-up ‘One Labs’ to bring users closer to smarter user experiences. The move further highlights Micromax’s focus towards providing best in class services to its consumers, by strategically collaborating with top partners to provide customized offerings to its users. In the past, Micromax has partnered with some of the leading technology start-ups like Ixigo, Healthifyme, IndusOS, Gaana.com and others, to develop strategically relevant deployments of software that leverage its consumer footprint. The flagship product of One Labs, ‘inOne’ (www.inoneapp.in) is a platform to access apps across multiple genres from food, shopping, travel, deals, cabs, news, recharge, games and more from within a single app. In addition, One Labs has created an AI enabled voice/chatbot solution called One Assistant which packages services provided on ‘inOne’ in a virtual assistant format. The company has released a short comparison on how the One Assistant outperforms Siri and Google Assistant in a variety of use cases. ‘inOne’ will be pre-embedded in Micromax devices and will further augment the features available to users on its Around platform.

Vikas Jain, Co-Founder, Micromax Informatics said, “At Micromax our emphasis is to drive innovations through software and services that would add a layer to the device eco-system.” n

Xiaomi eyes more European markets following launch in Spain

hinese smartphone maker Xiaomi Technology Co said it was planning to enter more European markets following its debut in Spain late last year, when it simultaneously launched online, through partners and with its own stores in Madrid. Speaking after the company opened its first “Mi” store in Barcelona, senior vice president Xiang Wang said the reception from Spanish consumers had been “very, very positive”. “For the first time in Xiaomi history, we launched products to cover all three channels,” he said.

26 | april 2018

Xiaomi picked Spain as its first market in western Europe because many young technology fans knew the company already and were active in its “MIUI forum” - an online community for its open-source operating system. “They give us feedback, even in product development,” Wang said in Barcelona, where Xiaomi was showcasing its products at the Mobile World Congress. Xiaomi was carefully planning its entry into more markets in western Europe, he said. “We have some ideas, we always want to find a market where a lot of fans already know us,” he said. “And markets should be active enough, big enough.” He said Xiaomi, which gained a following by offering high-specification smartphones wrapped in sleek designs at a much lower price than the likes of Apple, could move quickly once it had decided to enter a new market. “We are an internet company, so efficiency is key to us to be successful,” he said. “We don’t need, like a traditional company, six months or a year of preparation.” Xiaomi grew rapidly after it launched its first smartphone in 2011, becoming the biggest vendor in China just three years later. n

MYMOBILE

What’s Up

bignews LG to commence another manufacturing center in India soon

o cater the requirements of South Asia, Africa, and the Middle East, the South Korean electronics magnate LG is now to looking to create its manufacturing center in India, claims a top company bigwig. The company is looking to create this manufacturing center in the coming 4-5 years to offer top-notch products in the eastern region part of country. As of now, the company has its manufacturing centers in Pune and Noida. LG Electronics India Managing Director Ki Wan Kim told PTI, “We would like to make India as a production hub not only for India but also for the Middle East and Africa markets. If possible, we would also add some South Asian markets also.” “We are checking the market demands. We are flexible to invest and increase the production capacity to meet that increased market demand besides India and exports as well,” he added. The company will also continue to invest to upgrade its existing manufacturing facilities at Pune and Noida and may also go for a new plant. “Geographically, India is very big. Not now but may be in four or five years, if we need, in the east side, if demand is big

enough,” said Kim. However, he also added that although there are “no specific plans but five or six years later, it may be a pillar of investment”. LG Electronics India, which had completed 20 years in India in 2017, would continue to offer latest technology to the Indian consumers. “We would keep offering new technologies to the Indian customers for their benefits and enhance their lifestyle,” Kim added. n

SC extends March 31 deadline of Aadhaar linking till it gives its order

he Supreme Court on Tuesday extended indefinitely the March 31 deadline for mandatory linking of Aadhaar + with bank accounts and mobile phones. The SC said that its interim order on not insisting Aadhaar, except for giving subsidy, will remain in force till the five-judge bench gives its judgment on petitions challenging the constitutional validity of Aadhaar. “The government cannot insist for mandatory Aadhaar even for issuance of Tatkal passport,” the Supreme Court said. A five-judge

www.mymobileindia.com

constitution bench headed by Chief Justice Dipak Misra had on March 7 said it may not be possible to decide by March 31 the batch of petitions challenging the constitutional validity of the Aadhaar Act. The bench, which also comprised justices A K Sikri, A M Khanwilkar, D Y Chandrachud and Ashok Bhushan, had earlier said that since the matter would have implications on financial institutions like banks and stock exchange, it would create a huge problem of compliance if the deadline was extended at the last moment. On December 15 last year, the apex court had extended the deadline for linking of Aadhaar with bank accounts and mobile phones to March 31. Former Karnataka high court judge Justice KS Puttaswamy had told the apex court on February 22 that several deaths had reportedly taken place due to starvation on account of glitches in the Aadhaar-based public distribution system and the court must consider granting them compensation. The top court had observed that the Centre came out with the law in 2016 to negate the objection that it was collecting data since 2009 without any authorisation, but the issue which needed consideration was what would happen if the data collected earlier, had been compromised. n

april 2018 | 27

What’s Up

bignews UIDAI asks telcos to provide facility for users to know SIMs linked to Aadhaar

he UIDAI has directed all telecom operators to provide a facility that will enable their subscribers to check the mobile SIMs linked with their Aadhaar number, a step to guard against any unauthorised use. The decision was taken after the UIDAI came to know about some retailers, operators and agents of telecom companies allegedly misusing Aadhaar authentication facility to issue new SIMs or for re-verification of numbers other than that of the Aadhaar holder. Warning telecom operators to ensure that their retailer and agents do not indulge in any fraudulent activities, the Unique Identification Authority of India (UIDAI) has directed telcos to make the new facility available to subscribers by March 15. The telcos have been asked to provide facilities, including SMSbased offering that will allow their subscribers to check whether their mobile number is linked with Aadhaar as well as information on other mobile numbers is issued or verified against that Aadhaar number. When contacted, UIDAI CEO Ajay Bhushan Pandey told , “In order, for people, to know which mobile number is linked to Aadhaar, all telecom operators have been asked to provide this service to their customers by March 15.” With over 1.2 billion residents already enrolled for the Aadhaar -- the unique 12-digit number backed by fingerprints, iris scans and

certain demographic details -- the programme today is the world’s largest biometric database. Aadhaar is required as an identity proof of residents by various government and non-government entities. For instance, the government has made it mandatory for verifying bank accounts and PANs (which helps track tax filings) to weed out black money and bring unaccounted wealth to book. The same for cellphone SIMs has been mandated to establish the identity of mobile phone users. n

Telangana launches integrated app for all government services

he Telangana government on Wednesday launched an m-Governance mobile application called ‘T App Folio’ to help citizens with one point access to government services like MeeSeva services, RTA services, fee payments and bill payment services etc. While T App Folio has already integrated T Wallet, myGHMC, RTA m Wallet and HawkEye through a single sign-in feature, going forward, the Telangana government plans to bring on-board all mobile apps

28 | april 2018

of its various departments to T App Folio over next 12 months. Launched by the Telangana IT and Industries Minister KT Rama Rao in Hyderabad, Telangana has become the second state government in India to set up a mobile service delivery gateway in place for the provision of government to citizen (G2C) services. The platform is being launched in Telugu and English for the convenience of citizens “In phase-I of T App Folio, ESD has on-boarded (over) 150 services on T App Folio which includes the most used MeeSeva services, RTA services, fee payments and bill payments services. In addition, a host of informational services, location services like MeeSeva centers, Ration shops, Hy-Fi hotspots have also been made available on T App Folio,” Rao said. Telangana state has been ranked number 1 in digital transactions based on the number of e-transactions per 1,000 population for the period of June 2, 2014 to December 31, 2017 by the government of India’s e-Taal website. In the subsequent phases, T App Folio aims to involve developer community in bringing innovation in government service delivery by providing them access to application programming interface of G2C services. n

MYMOBILE

What’s Up

bignews Digital-only media consumers to reach 4 million mark by 2020

uelled by increasing smartphone penetration and affordable data pricing in the country, the number of “digital only consumers” of content is set to more than double to 4 million by 2020, a report by Ficci-EY has said. The report titled ‘Reimagining India’s M&E sector’ estimates that there are around 1-1.5 million “digital only consumers” in India today, who do not normally use traditional media. The report says that the customer base is expected to grow to around 4 million by 2020 and generate significant digital subscription revenues for the media and entertainment (M&E) sector. It noted that the proliferation of digital infrastructure will enable shifts in consumption patterns, which will be based not as much on geographic, gender and age criteria but more on the ability to pay. Tactical digital consumers -- who consume both paid television (cable and DTH) and have at least one OTT subscription (like Netflix, Hotstar or Amazon Prime Video) or are driven by sachet pricing of content - would provide high volume-lower value subscription base to content distributors. “This segment could, on the back of digital and micro payment systems being rolled out in the country, reach as high as 20 million households by 2020 (from six million now),”

the report said. By 2020, India is expected to become the second largest online video viewing audience globally, given by the exponential growth of video consumption over digital media. By this time, the largest segment of consumers will consume traditional media (either pay or free) and free OTT (over the top) content on the back of falling data charges and growing free Wi-Fi access. n

Demand for cyber security staff up 3 times in 1 year

ith increasing incidents of large scale cyber-attacks and governmental cyber espionage, the demand for professionals in the segment has gone up three time in past 12 months, according to a report by an outbound recruitment solution Belong. “As companies seek to bolster their defence against data security breaches, the demand for cyber security experts in India has outstripped supply of these professionals by three times over the past 12 months,” according to this report. This demand trend is likely to grow faster going forward with the

www.mymobileindia.com

rise in use of Internet and e-commerce and customer awareness on cyber security, Belong Co-founder Rishabh Kaul had told the news agency PTI. The Belong research is based on data from postings by companies needing cyber professional on multiple platforms for a period of 12 months. The report says organisations are going on a hiring spree to secure their data and systems, and the demand for cyber security professionals is in both tech as well as non-tech companies. According to the research, currently, there are 10,000-15,000 open jobs related to cyber security across tech and non-tech roles in India. The bulk of the demand of hiring is triggered by the the technology and banking, financial services and insurance (BFSI) sectors. Further, the report reveals that within the technology sector, the demand is spread between ITeS (25 per cent), software product (non-security) or shared services or captives (24 per cent) and security companies (9 per cent). The bulk of the demand is likely to be in the top 10 IT hubs in the country, including Delhi, Bangalore, Hyderabad, Mumbai, Pune among others, Kaul said. n

april 2018 | 29

What’s Up

bignews 67% Indian businesses hit by ransomware, 38% twice

ccording to a study by Sophos, a global leader in network and endpoint security, ransomware continues to be a major issue across the globe with 54 percent of organizations surveyed hit in the last year and a further 31 percent expecting to be victims of an attack in the future. On average, respondents impacted by ransomware were struck twice. The survey also concludes that despite the intensity and magnitude of attacks, Indian businesses are still not prepared to defend itself against determined attackers. “Today’s persistent cybercriminals are deploying multiple attack methods to succeed, whether using a mix of ransomware in a single campaign, taking advantage of a remote access opportunity, infecting a server, or disabling security software. If IT managers are unable to thoroughly clean ransomware and other threats from their systems after attacks, they could be vulnerable to reinfection. No one can afford to be complacent,” points out Sunil Sharma, Managing Director Sales at Sophos India & SAARC. According to those impacted by ransomware last year, the median total cost of a ransomware attack was $133,000. Indian organizations median total cost stood at $1.17mn, the highest, in rectifying the impacts of ransomware. This extends beyond any ransom demanded and includes downtime, manpower, device cost, network cost, and lost opportunities. Although 94 percent of respondents admitted their endpoint

defenses need to be stronger to block the attacks seen last year, only 34 percent have predictive threat technologies, leaving 66 percent vulnerable to repeated ransomware attacks, exploits, and evolving advanced threats. Sixty three percent plan to implement predictive threat technology within a year, yet confusion about it persists. Of those surveyed, 37 percent admitted that they do not have a full understanding of the differences between machine learning and deep learning. n

National Telecom Policy 2018 to be announced soon: Telecom Secretary Aruna Sundararajan

ational Telecom Policy (NTP) 2018 will be unveiled soon said Smt Aruna Sundararajan, Secretary, Department of Telecommunications, Ministry of Communications, Government of India while speaking at The Internet of Things (IoT) Summit organised by Confederation of Indian Industry (CII) recently at New Delhi. Smt Sundararajan mentioned that the policy is being framed after a lot of deliberations and opinions sought from the ecosystem,

30 | april 2018

including industry and the regulator. She emphasized that NTP 2018 will be based on three broad pillars viz. core networking & communication ecosystem that will facilitate IoT, IoE & 5G; preparing the rest of the ecosystem to be ready for a new paradigm shift; and how India will position itself as a contributor to IoT & 5G as leader and not just a consumer. Dr Rishi Bhatnagar, Summit Chairman & President, Aeris Communications India in his welcome address emphasized that consolidation of technology; new business model and excellent customer experience are the crux of IoT. He further added that in India, there is a huge business opportunity in IoT, and given the economies of execution our nation demands, it would not be wrong to say that India will soon drive the world market for integrated solutions in the near future. Mr Umang Das, Chairman, CII National SubCommittee on Telecom Infrastructure said that Infrastructure will play a crucial role for better implementation of connectivity. He opined that India should lead in setting standards for IoT and 5G. n

MYMOBILE

What’s Up

bignews Panasonic Museum opens in Kadoma City, Osaka

anasonic Corporation celebrated the opening of the Panasonic Museum in Kadoma City, Osaka, on March 7 - on the same day in 1918 the company was founded as Matsushita Electric Housewares Manufacturing Works by legendary business leader Konosuke Matsushita. An opening ceremony was held in the Konosuke Matsushita Museum on the premises, with 40 people in attendance including such dignitaries as the mayors of Kadoma and neighboring Moriguchi City, as well as company associates and executives. The Panasonic Museum consists of the Konosuke Matsushita Museum, the Hall of Manufacturing Ingenuity and the Sakura Hiroba, a garden with rows of sakura, or cherry trees that was opened in April 2006. Adjacent to the Sakura Hiroba lies the former home of Mr Matsushita, which the company plans to open to the public on a limited basis in the future. The Konosuke Matsushita Museum, which was newly constructed, is a faithful reproduction of the company’s third head office building completed in 1933, with the same appearance and at exactly the same location as the old building. The former Konosuke Matsushita Museum was renamed the Hall

of Manufacturing Ingenuity after renovation. The building now houses around 150 home appliances, organized by category, that were carefully selected from among the Panasonic products offered in the past 100 years. Visitors can also trace the history of advertising by the company. Furthermore, a treasure house containing about 400 products that marked the company’s history will also be open for viewing. n

Sunil Nayyar becomes the first Indian Managing Director of Sony India

ony India has appointed Sunil Nayyar as its new Managing Director with effect from April 1, 2018. The change of guard marks a historic milestone, with Mr Nayyar being the first Indian to be appointed as Managing Director for Sony India. In this new role,

www.mymobileindia.com

Mr Nayyar will be responsible for spearheading the overall growth and profitability of the company within the region, by driving an integrated business and marketing strategy and directing excellence in market performance across all categories. Speaking on his appointment, Sunil Nayyar said, “Being one of the most recognized consumer electronics brand, it is an exciting time to lead the company’s direction in India. In this time of transition, I look forward for an insight from our stakeholders and help guide in further strengthening Sony’s presence in India. I am confident, that we will continue to harness our energies to expand our footprint and offer the best in class technology to our consumers.” Sunil Nayyar held the position of Sales Head from April 2006 till April 2015 prior to moving to Sony North America as head of Retail Experience, the position which he held from May 2015 till March 2018. An accomplished industry professional, Nayyar started his stint at Sony in 1995, as part of Sony Gulf’s sales team in charge of North and East Africa, Russia, Lebanon, Syria and various other GCC Countries. Kenichiro Hibi, Former Managing Director of Sony India, held the position for six years from 2012 till 2018, has now been appointed as President for Sony Brazil effective April 1, 2018. n

april 2018 | 31

What’s Up

bignews Energy Sistem forays into Indian market in partnership with Alchemie Commerce

nergy Sistem, a Spanish technology giant with over two decades of experience in creating personal audio devices, has launched itself in Indian market in partnership with Alchemie Commerce. Energy Sistem is present in over 40 countries globally and is a market leader in Music Tower Systems, Music Boxes and Headphone category, Speakers, Home theatres, Portable Audio Devices among other categories. In India, the company will launch its operations with over 46 products including Music Tower Systems, Music Boxes (Bluetooth), Wired and Bluetooth Headphones with retail stores in 20 cities. Speaking at the launch, Natalia Ovsyannikova, Country Manager, Energy Sistem commented, “It gives me great pleasure to announce the launch of Energy Sistem in India. At Energy Sistem, we aim to create quality products to make our users’ daily lives easier and allow them to enjoy their music whenever and wherever they like. Our products are aimed at customers who live every moment to the fullest.”

Alchemie Commerce Private Limited is a fast growing Indian start-up in the consumer electronic licensing and distribution space. K Sunil, Managing Director, Alchemie Commerce commented “We are excited to partner with Energy Sistem, a seasoned brand and a specialist in personal audio products in over 40 countries around the world. We are confident that Energy Sistem’s powerful products will change the dynamics of the Indian market.” n

MediaTek’s Helio P60 conferred Android Authority’s ‘Best of MWC’ Award

op android news blog, Android Authority awarded MediaTek its ‘Best of MWC Award’ for the MediaTek Helio P60. Android Authority recognizes the best products and innovative tech solutions showcased during Mobile World Congress. The Helio P60 is MediaTek’s first chipset featuring MediaTek’s NeuroPilot AI platform, delivers a 70 percent performance boost over the previous Helio P series and is built for energy efficiency. The new MediaTek Helio P60 seamlessly powers high-performance

AI-accelerated experiences and, the latest camera and smart image processing features while extending the battery life. In awarding the Helio P60, Android Authority called it “the most notable release in a long time. Bringing dedicated machine learninghardware to a more affordable price point and new markets is an important step in the push toward ubiquity.” “Building on our legacy of innovative technology, the new MediaTek Helio P60 changes everything about what consumers can expect in affordably-priced smartphones. MediaTek Helio P60 chipset brings consumer flagship features like AI enhanced face recognition, scene recognition and smart photos and videos, giving everyone access to incredible the features without the premium price tag,” said T L Lee, General Manager of MediaTek’s Wireless Communication business unit. Android Authority is a reputable influencer in the tech industry. Having recognition of the Helio P60 as outstanding engineering that will bring new premium devices to market is gratifying, Lee added. Smartphones powered by the MediaTek Helio P60 chipset will be available globally during Q2 2018.n team@mymobile.co.in

32 | april 2018

MYMOBILE

Xiaomi Redmi 5

ollowing several teasers and speculations, Chinese handset

The Xiaomi Redmi 5 sources its power from a 3,300mAh

maker Xiaomi has launched the Redmi 5 smartphone in India.

battery which is claimed to come with a standby time of up to 17

The main highlight of the smartphone is the 5.7-inch HD display

days and runs the companyâ&#x20AC;&#x2122;s MIUI 9.0 based on Android 7.1.2

with an aspect ratio rated at 18:9 which ensures minimal

Nougat.

bezels. The metal body Redmi 5 is powered by octa-core Qualcomm Snapdragon 450 processor clocked at 1.8GHz with 14nm FinFET

In addition, the device is accompanied by a rear-mounted fingerprint scanner, and comes in Black, Gold, Lake Blue, and Rose Gold colours.

technology. The smartphone comes in three RAM/ROM variants:

The Redmi 5 comes with a price tag of Rs 7,999 (2GB

2GB RAM/16GB ROM, 3GB RAM/32GB ROM and 4GB

RAM/16GB ROM), Rs 8,999 (3GB RAM/32GB ROM) and Rs

RAM/64GB ROM, all the variants coming with an option to further

10,999 (4GB RAM/64GB ROM). The smartphone is up for grabs

expand via a memory card.

via Amazon India, Mi.com and offline stores across India.

In terms of the optics, the slim smartphone (with reinforced

Whatâ&#x20AC;&#x2122;s more, the Xiaomi Redmi 5 is compatible with the

corners to avoid screen shattering) comes with a 12-megapixel

Reliance Jio Football Offer for a cashback of Rs 2,200, along with

primary shooter with LED flash and PDAF, while the front-facing

a 5 per cent discount on purchase using the SBI cards and 90 per

snapper is rated at 5-megapixel, also with LED flash.

cent off on Amazon Kindle e-books. n

www.mymobileindia.com

First Look

justin

april 2018 | 33

First Look

justin Samsung Galaxy S9, S9+

fter recently unveiling them at the Mobile World Congress

dual rear cameras with dual OIS, Super Speed Dual Pixel AF

in Barcelona, Samsung has finally come up with its much

sensor and LED flash, with the same 8-megapixel front shooter

talked-about flagship devices, the Galaxy S9 and the Galaxy S9+, in India. Both the smartphones are available in two internal storage variants: 64GB and 256GB.

as the S9. Both the devices come with improved camera capabilities such as Super Slow-mo with a frame rate rated at 960fps,

The Galaxy S9 comes with a 5.8-inch Infinity Quad HD+

improved low-light photography with the new Dual aperture

Curved Super AMOLED display, while the elder sibling has an

feature (f/1.5 f/2.4) for changed aperture, and the new AR

increased 6.2-inch one. Both the smartphones are powered

Emoji much like Appleâ&#x20AC;&#x2122;s Animoji, however, being more life-

by Exynos 9810 chipsets. The Galaxy S9 is equipped with

like.

4GB of RAM, while the Galaxy S9+ has 6GB of RAM.

Moreover, the smartphones come with improved Bixby,

Additionally, the Galaxy S9 and the Galaxy S9+ are backed by

IP68 certification, fingerprint scanner, iris scanner, facial

3,000mAh and 3,500mAh batteries with fast charging,

recognition, stereo speakers by ALG, and support for

respectively.

SmartThings app. The Galaxy S9 comes with a single

The Samsung Galaxy S9 and the Galaxy S9+ come in

12-megapixel rear

Midnight Black, Coral Blue and Lilac Purple colour variants.

snapper with Super

However, the Midnight Black colour is only for the 256GB

Speed Dual Pixel AF

34 | april 2018

variant of the smartphones.

sensor, LED flash

Both the smartphones are now up for grabs via Flipkart and

and OIS and an

the companyâ&#x20AC;&#x2122;s online store. While the Galaxy S9 is priced at

8-megapixel front

Rs 57,900 (64GB) and Rs 65,900 (256GB), the Galaxy S9+

camera. Whereas,

comes with a price tag of Rs 64,900 (64GB) and Rs 72,900

the Galaxy S9+ has

(256GB). n

MYMOBILE

First Look

justin

Lava Z50

omestic handset brand Lava recently announced the launch

designed for faster processing, more memory at hand vs. non –

of its new smartphone, Lava Z50, one of the first smartphones

Android Oreo (Go edition) phones, and the possibility to get

to run on Android Oreo (Go edition), designed to provide a great

entertainment through YouTube Go, to help users control their

product experience, especially to the first time smartphone

data. The camera has been enhanced to give Dual Bokeh

users.

experience and an LED flash for night time video calling. I must

The Lava Z50 features a 4.5 inch display with 2.5D Curved Corning Gorilla Glass, powered by MediaTek processor (MT6737m)

say it is a great opportunity for both – consumers and the brand”.

with 1.1 GHz quad-core and comes with 1GB of RAM coupled

The smartphone supports 10 major Indian languages

with 8GB of internal space. It sports a 5MP rear and front camera

(including Hindi) and comes with free one-time screen

with flash, Bokeh Mode in both the front and rear cameras.

replacement. In addition, the smartphone is bundled with a

Gaurav Nigam, Head – Product, Lava International, said, “With Lava Z50, powered by Android Oreo (Go edition), we are giving our first time smartphone users an impeccable software

www.mymobileindia.com

cashback offer of Rs 2,000 from Airtel. The device is up for grabs at retail stores in Black and Gold colour variants.n

april 2018 | 35

First Look

justin Micromax Bharat 5 Pro

ontinuing the success of its Bharat range of smartphones, home-grown company Micromax Informatics recently

introduced a new device, dubbed the Bharat 5 Pro, in the

Indian market. The USP of the smartphone is its ultra-longlasting battery and superior features like auto face unlock. The smartphone sports a 5.2-inch HD IPS display enabling one to get an immersive viewing experience. It comes with a 1.3 GHz quad-core processor with 3GB DDR3 RAM that ensures a smooth and powerful performance. The 32GB ROM offers you enough storage space for your photos, music, videos, and other files. The Android (Nougat) offers you a more exciting user experience and intelligent power saving feature. Having the Face Unlock feature, the phone allows you to make your face a password to unlock the screen of your device. It comes packed with a 13MP rear camera and 5MP selfie camera with LED flash. With front LED flash, you can even capture selfies at night. The Bharat 5 Pro comes equipped with a 5,000mAh battery that claims to run for more than two days and has a standby time of up to three weeks / 21 days. One can use it as a power bank too. On the connectivity front, the 4Genabled device supports wi-fi. The smartphone is competitively priced at Rs 7,999. n

36 | april 2018

MYMOBILE

First Look

justin

Swipe Elite Dual

omebred Swipe Technologies has launched a new entry-

expanded up to 32GB with the help of a microSD card.

level smartphone, dubbed the Swipe Elite Dual in India.

The smartphone sources its power from a 3,000mAh

The main highlight of the Elite Dual is the inclusion of dual

battery and runs Android 7.0 Nougat. The Elite Dual houses

cameras at the back, rated at 8-megapixel and 2-megapixel

dual SIM card slots and comes with various connectivity

with autofocus and LED flash. The front-facing snapper stands

options such as 4G VoLTE, Wi-Fi 802.11 b/g/n, Bluetooth

at 5-megapixel featuring LED flash.

v4.0, GPS, a 3.5mm audio jack, and FM Radio.

Talking about the other specifications, the Elite Dual comes with a 5-inch display with a screen resolution rated at 854 x

Furthermore, the Elite Dual is eligible for Reliance Jioâ&#x20AC;&#x2122;s Football Offer to provide users with a cashback of Rs 2,200.

480 pixels and is powered by a quad-core MediaTek processor

It comes with a price tag of Rs 3,999 and is available

ticking at 1.3GHz. The smartphone comes equipped with 1GB

exclusively via ShopClues. The Swipe Elite Dual comes in

of RAM and 8GB of inbuilt storage which can be further

Black, White and Gold colour variants. n

www.mymobileindia.com

march 2018 | 33

First Look

justin

iVOOMi i1s Anniversary Edition

n the completion of a year in India, Chinese company iVOOMi recently launched the

Anniversary Edition of its i1s smartphone in India. The smartphone, painted in Classic Black comes with facial recognition feature as its highlight. Additionally, the smartphone is compatible with the Reliance Jio Football Offer, a cashback of Rs 2,200, making it available at a price of Rs 5,499. Another highlight of the smartphone is the Infinity Edge display with an aspect ratio rated at 18:9, is 5.45-inch which is based on HD display panel. Ashwin Bhandari, CEO, iVOOMi, India, said, “iVOOMi has had an enthralling journey in the Indian smartphone market, with unbeatable ‘Value for money’ products launched throughout the year. Now that we have discovered the product/market fit and gained traction, we are set out on a path of execution. The untapped demand in the lower-tier cities is one of the key areas that the company is now focusing on.” The camera department of the 4G VoLTE-enabled smartphone is another attraction which houses dual rear shooters, standing at 13-megapixel and 2-megapixel with LED flash and autofocus. The one at the front is rated at 8-megapixel for selfies and video calling. In terms of the other specs, the iVOOMi i1s is powered by a quad-core MediaTek MT6737 processor and comes with 3GB of RAM and 32GB of ROM, which is expandable up to 128GB via a memory card. It gets its fuel from a 3,000mAh battery and runs Android 7.0 Nougat with the company’s Smart ME 2,0 OS on top. Moreover, it is accompanied by a fingerprint scanner at the back. The Anniversary Edition i1s is available to buy exclusively via Flipkart. n

38 | april 2018

MYMOBILE

International

justin

Huawei Mate SE

hinese company Huawei has launched a new

equipped with 64GB of RAM which can be further expanded

smartphone in its Mate series, dubbed the Huawei

up to 256GB with the use of a memory card.

Mate SE in the US.

The Mate SE sources it power from a 3,340mAh battery

The USP of the Mate SE is the camera department

with ultra power saving mode and runs Android 7.0 Nougat.

which comprises a dual camera setup at the back, rated at

The smartphone houses dual SIM card slots and comes with

16-megapixel and 2-megapixel with LED flash and PDAF,

several connectivity options such as 4G VoLTE, Wi-Fi

while the front-facing snapper stands at 8-megapixel for

802.11 b/g/n, Bluetooth v4.1 and GPS. In addition, the

selfies and video calling. Additionally, the smartphone

Mate SE is accompanied by a rear-mounted fingerprint

supports the Bokeh effect using the Portrait mode.

sensor.

Another highlight of the device is the 5.93-inch full HD+

The Huawei Mate SE comes with a price tag of $229.99

FullView display with an aspect ratio rated at 18:9, with

(around Rs 14,950) and is available to buy via online portals

minimal bezels. The smartphone is powered by the

such as Amazon, Best Buy, and B&H. The smartphone

companyâ&#x20AC;&#x2122;s octa-core HiSilicon Kirin 659 processor clocked

comes in Grey and Gold colour variants.

at 2.36GHz, coupled with 4GB of RAM. The device comes

www.mymobileindia.com

There is no word on its availability in India. n

april 2018 | 39

International

justin

Nubia N3

TEâ&#x20AC;&#x2122;s subsidiary brand Nubia recently unveiled a new smartphone in its N

series, dubbed the Nubia N3 in China. The main highlight of the smartphone is the 5.99inch full screen display which is full HD+ in nature and comes with an aspect ratio rated at 18:9. The display comes with a pixel density rated at 403ppi. Another highlight of the phone is the camera department which comprises dual cameras at the back, however, the dualcamera configuration still remains unknown. At the front, there is a 16-megapixel shooter with PDAF for selfies and video calling. Speaking of the other specifications, the Nubia N3 is powered by a Qualcomm Snapdragon 625 processor, coupled with 4GB of RAM. The smartphone comes equipped with 64GB of internal storage which can be further expanded up to 128GB with the help of a memory card. The device gets its fuel from a huge 5,000mAh battery with fast charging support and the companyâ&#x20AC;&#x2122;s NeoPower 3.0 technology and runs Nubia UI based on Android 7.0 Nougat. The Nubia N3 comes with connectivity options such as 4G LTE, Wi-Fi 802.11ac, Bluetooth v4.0, GPS/GLONASS, 3.5mm headphone jack. Notably, it is accompanied by a rear-mounted fingerprint sensor. The smartphone comes in Obsidian Black, Space Gold, and Nebula Red colour options. n

40 | april 2018

MYMOBILE

LG V30S ThinQ & V30S+ ThinQ

nveiled recently at MWC tradeshow in Barcelona, the LG

FullVision display and Qualcomm Snapdragon 835 processor,

V30S ThinQ and the V30S+ ThinQ smartphones with AI

coupled with 6GB of RAM. It comes equipped with 128GB of

camera features have been announced in South Korea along

onboard storage, expandable up to 2TB via a memory card. The

with the prices.

device sources power from a 3,300mAh battery with Quick

The LG V30S ThinQ has its camera department as its

Charge 3.0 tech and runs Android 8.0 Oreo.

highlight. It comes with a dual-camera module at the back,

Furthermore, the LG V30 comes with improved 32-bit Hi-Fi

which includes a 16-megapixel camera senor with the f/1.6

Quad DAC audio by Bang & Olufsen, IP68 certification for water

aperture and another one rated at 13-megapixel with f/1.9

and dust resistance, MIL-STD 810G certification, and UX

aperture, with a 5-megapixel front camera.

6.0+.

The smartphone comes with the new AI tech by LG which

The LG V30S+ ThinQ shares the same specifications as the

includes Vision AI and Voice AI. Vision AI (with camera features

LG V30S ThinQ, except for an increased 256GB of inbuilt

such as AI CAM, QLens and Bright Mode) suggests users with

storage.

the best shooting modes (portrait, food, pet, landscape, city,

The LG V30S ThinQ and the V30S+ ThinQ are priced at

flower, sunrise, and sunset) on scanning a particular subject,

1048,300 won (around Rs 63,800) and 1097,800 (around

and five shopping and apt setting suggestions.

Rs 66,800), respectively. n

International

justin

Voice AI comes with improved features to perform various tasks using voice commands, with the help of Google Assistant. The LG V30S ThinQ comes with a 6-inch QHD OLED

www.mymobileindia.com

april 2018 | 41

International

justin

Honor 7C

uaweiâ&#x20AC;&#x2122;s sub-brand Honor recently unveiled a new

The device gets its power from a 3,000mAh battery and

in China. The USP of the smartphone is the FullView display

runs Android 8.0 Oreo with the companyâ&#x20AC;&#x2122;s EMUI 8.0 on top.

rated at 5.99-inch with an aspect ratio rated at 18:9. The

The Honor 7C houses dual SIM card slots and comes with

display is covered with a layer of 2.5D curved glass. Another highlight is the dual cameras at the back, rated at 13-megapixel and 2-megapixel with LED flash. The one at the front stands at 8-megapixel, also with LED flash. In terms of the other specs, the Honor 7C is powered by octa-core Qualcomm Snapdragon 450 mobile platform

42 | april 2018

card.

smartphone in the mid-segment, dubbed the Honor 7C

various connectivity options such as 4G VoLTE, Wi-Fi 802.11 b/g/n, Bluetooth v4.2, GPS, GLONASS, 3.5mm audio jack, and FM Radio. In addition, the smartphone sports a rear-mounted fingerprint scanner and comes in Black, Red, Gold and Blue colour variants.

clocked at 1.8GHz, and comes in two RAM/ROM variants:

The Honor 7C is priced at CNY 899 (around Rs 9,240) for

3GB RAM/32GB ROM and 4GB RAM/64GB ROM, both the

the 3GB RAM/32GB ROM variant, and CNY 1,299 (around

options expandable up to 256GB with the help of a microSD

Rs 13,400) for the 4GB RAM/64GB ROM model. n

MYMOBILE

Oppo R15

fter featuring in the rumour mill for a while, Chinese company Oppo has made the Oppo R15 smartphone

official in its home country. Additionally, the company also unveiled the R15 Dream Mirror Edition alongside. Starting with the main highlight, the Oppo R15 and the R15 Dream Mirror Edition come with the arguably famous

International

justin

notch with a 6.28-inch Full HD+ OLED display which the company calls Super-V display. The display comes with an aspect ratio rated at 19:9. Another attraction is the camera zone which houses dual rear cameras, rated at 16-megapixel and 5-megapixel with LED flash, Sony IMX519 sensor and EIS, while the frontfacing one stands at 20-megapixel. The smartphone comes with AI Intelligent Scene Recognition feature and AI portraits with built-in AI chip. The Oppo R15 is powered by octa-core MediaTek Helio P20 processor with ARM Mali-G72 MP3 GPU, coupled with 6GB of RAM. The device comes equipped with 128GB of inbuilt storage, expandable up to 256GB via a memory card. The smartphone is backed by a 3,450mAh battery with VOOC Flash Charging tech and runs Android 8.1 Oreo with ColorOS 3.2 on top. Additionally, the OPPO R15 is accompanied by a fingerprint scanner situated at the back. Coming to the Oppo R15 Dream Mirror Edition, while the smartphone shares most of the specs with the Oppo R15, there are three differences: the Qualcomm Snapdragon 660 14nm processor, the rear camera configuration (16megapixel and 20-megapixel with LED flash, Sony IMX519 sensor and EIS) and a smaller 3,400mAh battery. In addition, a Ceramic Edition of the Oppo R15 has also been announced. The Oppo R15 Ceramic Edition is priced at CNY 3,499 (Rs 35,750). The Oppo R15 comes in Snow White, Hot Red and Star Purple colour options and is priced at CNY 2,999 (around Rs 30, 650). The Oppo R15 Dream Mirror Edition, on the other hand, comes with a price tag of CNY 3,299 (around Rs 33,700). n team@mymobile.co.in

www.mymobileindia.com

april 2018 | 43

Limelight

lead story

Your Face Will Be The New Gateway! Apple set the ball rolling with iPhone X and now one billion smartphones with facial recognition feature are expected to be shipped in 2020

F 44 | april 2018

acial recognition solutions are

smartphones will feature some form of face

example and integrated fingerprint

expected to come to a wide

unlock solution in 2020.

sensors into their own devices. And they

range of handsets in 2018

And this will be largely due to trend set

did so to such an extent that fingerprint-

following Apple’s FaceID and

by Apple. Counterpoint points out that when

based security is now considered standard

Samsung Galaxy Note 8’s Face & Iris

Apple announced Touch ID in 2013, it set a

feature on even budget-smartphones. “As

unlock technology. Counterpoint Research

trend in consumer mobility as smartphone

a result, we estimate more than a billion

estimates that more than one billion

OEMs around the world followed Apple’s

smartphones will be shipped in 2018

MYMOBILE

Smartphone Facial Recognition Feature Penetration of Smartphone Shipments Forecast 64%

40% 23% 5% 2017

2018

2019

Limelight

lead story

2020

sporting fingerprint sensors.” The research body believes that similar trend will be seen in face recognition feature too which was introduced for the first time by Apple in iPhone X. Counterpoint says that, “inevitably, Apple’s rivals will adopt similar technology during 2018, which could lead to facial recognition becoming the de-facto standard for unlocking phones and the gradual elimination of fingerprint sensors in smartphones.” Apple’s Face ID generates a 3D depth map of the user’s face that is achieved by the multiple sensors in its iPhone X. On the contrary, other players like Samsung rely on

“In future, mobile devices will combine biometric sensors for the face, iris, voice and fingerprints. Rather than competing against each other, each biometric technology will be layered on top of each other with the most convenient and least intrusive being selected on an application by application basis” www.mymobileindia.com

“Sensor fusion will be more relevant than ever. It will likely open a new era of partnerships between OEMs and chipset manufacturers, to stay ahead of the race to democratize new technologies” – Pavel Naiya, Senior Analyst, Counterpoint Research 2D facial recognition coupled with an iris scanner. OnePlus, on the other hand, relies on just 2D facial recognition. Going forward, Counterpoint believes that more OEMs will opt for facial recognition choosing between 2D and 3D facial recognition technology based on the price positioning of their product. According to Counterpoint’s

april 2018 | 45

Limelight

lead story Component Tracker estimates, more than a billion smartphones will ship with facial recognition in 2020. Apple and Samsung

Smartphone Facial Recognition Feature Penetration of Smartphone Shipments Forecast

will likely lead the pack for this new technology adoption, followed by Chinese players like, Oppo, vivo, Xiaomi, OnePlus,

32% 51%

Huawei etc.

47% 58%

Commenting on the research, Senior Analyst, Pavel Naiya, said, “The diffusion of facial recognition technology into lower tier price bands will be faster than any other flagship feature due to 2D facial recognition

68%

being native on the Android platform.

53% 49%

42%

However, according to our estimates, close to 60% of all smartphones with facial recognition, will use 3D technology in 2020. Data collected from multiple 3D sensors will assist emerging technologies like Augmented Reality, Virtual Reality

2017

2018

2019

2020

and Artificial Intelligence to widen their

be more relevant than ever. It will likely

use cases.”

open a new era of partnerships between

Mr Naiya added, “Sensor fusion will

OEMs (as data providers) and chipset manufacturers (as platform providers), to stay ahead of the race to democratize new technologies. We believe, new platform players will evolve in the smartphone component ecosystem by leveraging machine learning, data processing and sensor data to provide unique features in the latest smartphones.” Security versus Convenience: A recurring theme when discussing biometrics is the balance between security and convenience, with the consensus being that convenience is generally more important than security to most consumers. But is facial recognition really a more convenient way to unlock a phone than fingerprint sensors? “There are certainly situations where looking directly at a smartphone will be

46 | april 2018

MYMOBILE

While there has been an undeniable

and Sensory claim that it is virtually

trend towards contactless authentication

impossible for a third-party to spoof their

during the past few months, predominantly

facial recognition with photos or video of

to accommodate larger screens,

the phone’s owner.”

Counterpoint Research believes that the fingerprint sensor is far from dead.

“Although Face ID may not be the most convenient way to unlock a phone under all situations, it is well-suited for applications that require higher security, such as mobile payments, and where speed is not necessarily of essence”

Combination of biometric technologies: In future, Counterpoint Research expects

Hardware versus software-based

mobile devices will combine biometric

authentication: Clearly Face ID will

sensors for the face, iris, voice and

have a much wider application beyond

fingerprints. Rather than competing against

authentication, including augmented

each other, each biometric technology will

reality and other applications which

be layered on top of each other with the

require accurate and sophisticated 3D

most convenient and least intrusive being

sensing technology. However, cost issues

selected on an application by application

will limit hardware-based 3D sensing to

basis.

high-end phones, at least for the time

Neil Shah adds, “In 2018 we expect all

being. This will create an opportunity for

leading handset manufacturers to launch

inconvenient, such as when walking briskly

software-based facial recognition systems

flagship handsets with facial recognition

along a crowded street”, commented

that can capitalise on the interest in facial

capability. Some will also be inspired by

Peter Richardson, Research Director at

recognition generated by Apple’s iPhone X

Apple’s ‘notch’ design, though this won’t

Counterpoint Research. “In such cases,

and deploy these solutions in all but the

be necessary in every case to deliver the

a fingerprint sensor may well be more

premium flagship models.

face recognition technology – it will be

Limelight

lead story

– Peter Richardson, Research Director at Counterpoint Research

convenient and quicker as it does not

Commenting on the technology

more of a fashion statement.” Shah adds

require the user to look directly at the

potential, Counterpoint Research Director,

further, “In addition to flagship products,

device and could even be unlocked as it

Neil Shah said, “The use of AI-based

we expect 2D face recognition will find its

is being removed from the user’s pocket

machine learning algorithms coupled

way into mid-range products from leading

or bag. Although Face ID may not be the

with ever faster processors, means that

Chinese handset brands.” n

most convenient way to unlock a phone

the latest software-only facial recognition

under all situations, it is well-suited for

technologies are able to overcome many

applications that require higher security,

of the traditional drawbacks of 2D face

such as mobile payments, and where

recognition and could become a real

speed is not necessarily of essence. In

alternative to Face ID, at least for unlocking

such cases, consumers may be happy to

phones”.

wait longer, say 2-3 seconds, in return for a

He added further “Using technologies

much higher level of security, such as when

such as convolutional neural network-

purchasing an expensive item using their

based algorithms and video-based ‘liveness

phone,” added Richardson.

detection’, companies such as FaceTec

www.mymobileindia.com

shelley@mymobile.co.in

april 2018 | 47

Face Off

lead feature

The Face-Readers

Top smartphones with face unlock feature By Nijhum Rudra Technology is sprouting at a very quick pace and so is the smartphone. With this increasing pace, top-notch security feature for smartphone has also turned out to be a major concern among the users. The device has become an important part of human lives and they are now looking for the best security feature to protect it from data breach and cyberattacks. Apart from fingerprint sensor, face unlock has gained a huge traction among the people in the past couple of months. Most importantly, the feature is available across price range. Let’s check out some of the smartphones furnished with this latest security feature.

iPhone X

his is the first device to bring this feature and is considered to be the best if users intent to use face unlock as their important security. It has a unique technology by

which the depth camera systems and whole bunch of sensors craft a 3D model of the user’s face that is made up of 30,000 invisible dots. The first OLED screen that rises to the standards of iPhone, with accurate, stunning colours, true blacks, high brightness and a 1,000,000 to 1 contrast ratio. It create beautiful selfies with sharp foregrounds and artfully blurred backgrounds. Also, the new feature in Portrait mode, Portrait Lighting produces impressive studio‑quality lighting effects. n

MYMOBILE

Samsung Galaxy Note 8

nown for its unique Irish scanner,

to OnePlus 5t, iPhone X and LG V30. For

supports 2x optical zoom so you get sharp

Samsung is now following the current

security, Irish scanner serves the best in

photos or videos even from a distance, and

trend of shipping smartphones with face

Samsung Note 8 and S8. The Galaxy

both cameras have optical image

unlock features as well. While Irish scanner

Note8â&#x20AC;&#x2122;s dual camera has a wide-angle

stabilisation so you get steady shots even

is still in a more advanced stage than face

camera that comes with the great low-light

when zoomed in. n

unlock feature in Samsung smartphones.

capabilities that youâ&#x20AC;&#x2122;ve come to expect

The latter is still not fast when compared

from Galaxy phones. The dual camera

Face Off

leadfeature

OnePlus 5T

he new 18:9 display smartphone is said have the fastest face unlock in the world

more than iPhone X and was proved in various tests. The device is the new variant of the flagship OnePlus 5. It utilizes the selfie cameras for the facial recognition feature coupled with its own algorithms. The phone is optimized for low-light and portrait photography and has highly rated 16 + 20 MP cameras help you capture crystal-clear shots. The phone is now priced at Rs 32,999. The full Optic AMOLED 18:9 display combines with a resilient all-aluminum body for a truly immersive flagship experience. n

www.mymobileindia.com

april 2018 | 49

Face Off

lead feature LG V30

he current flagship of the LG is furnished with lots of cutting-

edge features. For enhanced security, the product is fueled by fingerprint sensor, voice unlock and the latest facial recognition. According to users, the facial unlock feature of this device is quite secured. Similar to DSLR cameras, the LG V30â&#x20AC;&#x2122;s standard camera features a wide f/1.6 aperture and a glass lens, resulting in impressive low-light performance and improved color clarity. Now, users can take studio quality videos and set the right tone using professional color grading options.n

Honor View 10

hen it comes to facial unlock, Honor View 10 is following the

equal speed rate of OnePlus 5T and iPhone X. It also utilizes the front camera for the facial recognition feature. The product is also furnished with an integrated NPU that allows for machine learning that makes the entire scanning process much secure and fast. The Huawei Kirin 970 chipset brings you a faster, stronger, and seamless smartphone experience. With the combination of a dual-lens rear camera and faster focusing technology, it delivers incredible image quality even when users are shooting from afar. It has 20MP monochrome camera, 16MP RGB camera coupled with F/1.8 aperture. n

104 | january 2018

MYMOBILE

leadfeature Vivo V7+

ivo has launched this flagship back in September 2017 and is one of the

few handsets to sport this new face unlock feature at just Rs 22,000. To

apply the same, users just need to visit settings and click on the “Fingerprint, Face and Password” menu. Users must note that Vivo V7+ shares the similar technology like OnePlus 5T and therefore, the face unlock sensor also works smoothly like OnePlus. The powerful 24MP camera, combined with Vivo’s exclusive Face Beauty algorithm, offers crystal-clear photos and natural facial enhancement. Portrait Mode allows you to take selfies with a beautiful blurred background. n

OPPO F5

he selfie sensor of Oppo F5 utilizes AI technology that is used for both facial unlock and “beauty shots.” OPPO F5 takes camera phones to

the next generation. This super friendly flagship function is a fast, convenient and accurate alternative to unlocking the phone with your fingerprint. In addition, some other ultimate functions can also be enjoyed: Give it a friendly tap, a firm shake, a gentle swipe or a handy pinch and watch the functions come to life in the simplest and most beautiful ways. The OPPO F5 houses 4GB RAM and Octa-core CPU for all your smartphone operations, from speedy surfing to continuous chats and eager gaming. The energy-saving microprocessor lets you turn up the heat on your smartphone experience, while keeping the device cool. n nijhum@mymobile.co.in

www.mymobileindia.com

april 2018 | 51

Trendz

Market insight

The Rise of Refurbished Phone Market Refurb smartphones now account for 10% of smartphone market even as this category became the fastest growing smartphone segment in 2017

ccording to the latest

the global new smartphone market that

owned smartphones that are collected,

research from Counterpoint’s

grew a scant 3% last year, thus being

rejuvenated or repaired to be sold again

Refurbished Smartphone

outpaced by refurbished “second life”

in the market. Only 25% of all pre-owned

tracker, the global market for

smartphones.

phones are sold back into the market. Of

refurbished smartphones grew 13% y/y in

Refurbished smartphones are pre-

these, only some are refurbished. The

2017, reaching close to 140 million

result is that there are many grades

units. This was in contrast with

of refurbished devices that attract different price points depending on available quantity and demand for a specific model or variant (color, memory storage, etc.). Commenting on this important trend, Research Director, Tom Kang, highlighted, “With 13% growth, refurbished smartphones are now close to 10% of the total global smartphone market. The low growth of the new smartphone market in 2017 can be partially attributed to the growth of the refurb market. The slowdown in innovation has made two-year-old flagship smartphones comparable in design and features with the most recent mid-range phones. Therefore, the mid low-end market for new smartphones is being cannibalized by refurbished high-end phones, mostly Apple iPhones and, to a lesser extent, Samsung Galaxy smartphones.” Apple and Samsung’s dominance is more obvious in the refurb market than in the new smartphone market. The two brands combined hold close to three-fourths of the refurbished smartphone market, with Apple

52 | april 2018

MYMOBILE

leading by a significant margin. In terms

or at least to obtain a useful contribution

of revenue, the dominance grows further,

to partially offset the cost of their next

as the two smartphone giants control more

phone.”

than 80% of the revenue in the refurbished smartphone market. Commenting on the findings, Research

Mr Richardson goes on to say, “This is a burgeoning market allowing various stakeholders to maximize the life-time

Trendz

market insight

Director, Peter Richardson, notes, “It’s a surprise to many that the fastest growing smartphone market in 2017 was not India

“With 13% growth, refurbished smartphones are now close to 10% of the total global smartphone market. The low growth of the new smartphone market in 2017 can be partially attributed to the growth of the refurb market” – Tom Kang, Research Director, Counterpoint

or any other emerging market, but the refurb market. With refurb smartphones in play we think the market for new devices will slow further in 2018.” Mr Richardson adds, “Regions seeing the highest volume include the US and Europe. While the fastest growing markets for refurbs include Africa, SE Asia and India. All have been seeing initiatives from the major operators (e.g. Verizon, Vodafone etc.), OEMs (e.g. Apple) and major distributors (e.g. Brightstar) who are adding full life-cycle services. The industry uses data analysis to predict future resale values of devices, which means consumers can be given a guaranteed buy-back value at various points during their ownership. This helps consumers to manage the high cost of the latest flagship smartphones –

“This is a burgeoning market allowing various stakeholders to maximize the life-time value of a mobile device. For many in the industry, the profit margin on a used device exceeds that of a new device” – Peter Richardson, Research Director, Counterpoint value of a mobile device. For many in the industry, the profit margin on a used device exceeds that of a new device. It is also positive from the perspective of maximizing the use of valuable resources, so many players position refurb devices

“Apple and Samsung’s dominance is more obvious in the refurb market than in the new smartphone market. The two brands combined hold close to three-fourths of the refurbished smartphone market, with Apple leading by a significant margin”

as ‘green’. While this is indeed true it also keys-in to current consumer sentiment in many markets. Overall, we expect this trend to continue gathering pace. As per reports, Indian refurbished smartphone market is estimated at 70 million units a year while experiencing 35% year-on-year growth rate. n team@mymobile.co.in

www.mymobileindia.com

april 2018 | 53

Exclusive

Chief speak

“One in every four Indian is now accessing internet via UC Browser on their mobile devices” Alibaba Group owned UC Browser has crossed over 130 Monthly Active Users in India and has introduced the 12th version of its platform that enables half data consumption than its counterparts. Shallia Li, Head of UC Browser (International Business Department) at Alibaba Mobile Business Group, was in India to introduce this latest version of UC Browser and Haider Ali Khan got into a chit chat with her on the plans and how things will shape up for UC Browser in India. Excerpts:

54 | april 2018

Now that UC Browser has hit 130 Million

third party mobile internet browser in the

Further, UC Browser enables local

MAUs in India. Are you satisfied with it and

country and has emerged as one of the top

content such that users can enjoy quick

what are the catalysts of this paradigm shift

free apps on Play Store.

and easy access to updates on popular

in UC Browser? UC Browser has crossed

With the objective of helping

sporting events like Cricket, entertainment

130 Million Monthly Active Users (MAUs)

mobile internet novices transition

related content from Bollywood or even

in India. At a total of 450 million mobile

to internet savvy “netizens” and

PNR status for Indian railways. Offering

internet users, 1 in every 4 Indian is now

thereby, increasing the mobile internet

the netizens the ability to customize the

accessing internet via UC Browser on their

penetration in the country, UC Browser

UI, browsing in incognito mode along

mobile devices.

has developed and integrated specific

with the speed mode, effective download

As more users switch to a smart phone

localized features. For instance, there

manager, the unique features and unique

from a feature phone and start accessing

are regions in India where internet

Add-on Platform by UC Browser enables

the Internet for the first time using a

connectivity is low. In such regions, UC

the user to consume information from the

mobile, it becomes important for them

Browser’s data compression technology

World Wide Web while on the move.

to have access to a platform that is not

becomes a great help. Here, websites

only user friendly but also guides them to

which would otherwise take a lot of time

UC Browser has come up with the 12.0

meaningful content.

to load, open quickly. This in turn also

version of the Browser. What are the changes

UCWeb is successfully catering to this

increases the download speed. For people

have you incorporated in it with respect to

and other segments of mobile internet

who commute daily and wish to enjoy

India? As a content aggregation platform

users in the country with their one of a kind

internet content on the move without

mobile browser, UC Browser. Ever since

exhausting their data plan, the browser

gives users a refreshing experience with its

its launch, UC Browser has captured the

allows download of videos and news

new features. Video watching is more joyful

largest market share to become the leading

articles for offline viewing.

& saves data, making it a friendly option for

MYMOBILE

budget phones. Adding the Smart Weather

there is an abundance of information

and Smart Zodiac Signs feature, browsing

available online.

is now more personalized. The Browser is getting smarter and the content richer. UC Browser users will now save over 50% internet data while watching videos, which can play without buffering. There is automatic switch definition and a video preview feature as well. The new version guarantees better viewing experience for lower-end phones. It optimizes video loading and downloading of top sites and pre-loading of video information flow. There is optimization of thread count and increase in specified cruising speed from 100% to 200%. Currently, UC Browser has a market share of

Exclusive

chief speak “UC Browser users will now save over 50% internet and possibilities in the country. Our vision is to data while watching videos, which can be the gateway to the play without buffering. There is automatic world of Internet for millions of people switch definition and a video preview who are accessing feature as well. The new version guarantees internet for the first better viewing experience for lower-end time on their mobile phones. With over phones. It optimizes video loading and 50% market share downloading of top sites and prein India, we envision UCWeb to be as big as loading of video information Google and Facebook and flow” bring the mobile internet to an era We see a lot of potential

of “GUF”: Google UCWeb and Facebook.

over 43% as per StatCounter and is the sixthmost downloaded app in India. The future

What are the advantages and disadvantages

is bright for you. Isn’t it? Will you be able to

for UC Browser over most popular social

challenge the might of Facebook and Google

platforms available as well as browsers?

in India? UCWeb is leading the change in the

As millions of users switch from a feature

Mobile Internet landscape in India - bringing

phone to a smart-phone and start accessing

dual advantage to the UC Customer: faster

the Internet for the first time using a mobile,

browsing and customized content. UCWeb

the content consumption demand of these

is committed to India and our focus will

users also goes up. It becomes important

continue to be of a content distribution

for them to have access to a platform that is

platform and a content aggregator. We will

not only user friendly but also guides them

work to offer content providers a platform

to meaningful content. This becomes all

connect with users while users will be able

the more pertinent to first-time mobile

to receive their favourite content when

internet users who are complete novices

to browsing and struggle to find the right content. We believe that as more and more content is generated and consumed online the consumption time will become more fragmented. The content should be more local and relevant to each individual user. And UC Browser is ahead of the curve when it comes to customised, rich content. All our efforts are directed to increase the user base. We believe that our user base will increase in conjunction with the content that we can offer. Our faster browsing capabilities and the value proposition there in is quite well known. We now want to grow with the consumers. As they see the value that internet can add to the lives they will graduate from being users to practitioners thereby moving some of the essential activities to mobile phone. The MAU’s will grow in future on the strength of progress that we make in providing the right kind of content to our users UC Browser has an idea of “Content for everyone, Every Content for One”. What does it mean for the consumers and contributors? Content for everyone” essentially means making the content accessible for all the users including mobile-first users, in all

www.mymobileindia.com

april 2018 | 55

Exclusive

Chief speak kind of data network conditions. UCWeb

Content consumption on UC Browser

has always been dedicated in making

has been on a steady rise. The browser has

content easily accessible for users, even

witnessed 50% growth in page views on

How India is different from other emerging

when they are in the limited bandwidth

UC Browser’ news feed from 2nd Quarter

markets and what opportunities do you see

area. As the users demand is evolving,

to 4th Quarter in 2017 in both India and

here? UCWeb in every market is guided by

we are also upgrading our technology. Our

Indonesia markets. Keeping this in mind,

its mission to connect people. As a leader

data compression technology is providing

UC Browser has upgraded from a traditional

in the mobile internet sphere we work as

“No buffering” video watching experience

tool-plus product to a content distribution

a gateway to content through the mobile

in this new version of UC Browser 12.0.

platform powered by big data technology.

internet through which people access

Not just that, the new version will save over

It provides Indian users with numerous

information, opportunities which make a

50% of your internet data compared with

content of diverse genre in the form of

meaningful difference to their lives.

our last version.

photo, text and video. UC Browser’s ‘

We will continue to address the key

products in Russia and South East Asia.

We believe that, as more and more

By leveraging the Big Data Technology

challenge faced by users and partners i.e.

content are generated and consumed

we are able to serve as a platform for our

content discovery and navigation for users

online, the consumption time will become

users by providing them customised and

and content distribution by publishers &

more fragmented. The content should be more local and relevant to each individual user. That’s what we mean when we say “every content for one”. Every content consumed by consumer should be highly relevant and personalized to you as per your individual taste and preference. What are the pain points of a person consuming data online when it’s easily and abundantly available at much lesser cost now? We know that India has a huge appetite for content, and people like

partners.

“Our data compression technology is providing “No buffering” video watching experience in this new version of UC Browser 12.0. Not just that, the new version will save over 50% of your internet data compared with our last version”

to consume different kinds of content

India in the upcoming years will easily surpass the mark of 500 million mobile internet users. With numbers like that, undoubtedly, India will be the leading power to drive the growth of the world’s mobile internet economy. Now, we need to prepare ourselves to serve India in a more efficient and optimum way. The answer lies in “Glocalization” through which we shall serve, communicate and cooperate with the local communities and enterprises who share the same value with us and welcome them to be a part of this changing face of

available online. Smartphone penetration

personalised information. In other words,

mobile internet.

is expected to reach 520 million by 2020

we connect the right content with the right

There is immense opportunity in India, look

(Ernst & Young), and 45% of all content

user. That is also how we see our evolving

at the sheer difference between the size of

consumed expected to be on the small

role in the Indian Mobile Internet sector:

population and the number of people who

screen at that time.

To Serve as a content distribution platform

have access to internet. By a conservative

for our users.

estimate that in itself is a 700 million

Content providers are facing difficulties to distribute content of diverse formats

people, who are waiting to explore the

at the same time. Consumers are lost

UC Browser has made significant inroads

wonderful world of internet

in the ocean of content, as there are so

into South Asian countries but, it stands no-

The challenge is the device ecosystem;

many choices from different portals, or

where in Europe and US market. Why is it

while the number of smartphone is growing

application.

so? How will you approach those markets?

in India almost every study says that feature

UC Browser is a gateway to internet

We are doing very well globally with 430

phone sales will continue to match with the

for many users in the country. It has been

Million MAU’s and counting. India is one

sale of smartphones in India.

helping millions of users to get connected

of the largest markets for us and currently

Since feature phone outsell smartphones,

with the world. Content consumption is

drives our growth in the Asian continent.

it becomes difficult for a user to discover

on the rise, user behavior are changing, to

UC Browser is the leading mobile browser

local application and content. Hence stems

better serve our users, we now position us

in India and Indonesia. We are the leader

the need to create a bridge, which we are

as a content distributor instead of just a

in Asia and one of top 3 in the world. We

browsing tool.

are also witnessing great traction for our

trying to do with our new positioning. n haider@mymobile.co.in

56 | april 2018

MYMOBILE

The Forgetful Indians Indians have earned the not so forgetful distinction of being amongst the most forgetful!

ndia has earned the distinction of being

forgetful cities, as well as the days of the

the ‘Most Forgetful Country in APAC’

week and times of the year Uber riders tend

recognizes Uber’s most forgetful riders and

to report items as lost.

may even remind them to do a ‘possession

according to the second edition of Uber Lost and Found Index released recently.

“We are excited to launch the second

pat down’ before leaving the car on their

The Uber Lost & Found Index is a snapshot

edition of the Lost & Found Index. With

next ride,” said Sanjay Gupta, Head of

of frequently forgotten items, the most

India emerging as the most forgetful

Marketing, Uber India & SA.

country in APAC and Bangalore continuing

Below is the snapshot of insights from Uber Lost & Found India Index: 10 Most Frequently Forgotten Items in Ubers – India 1. Phone 2. Bag 3. Wallet 4. Keys/key cards/lock 5. Clothing 6. ID/License/Passport 7. Eyewear 8. Bottle 9. Umbrella 10. Jewellery Most Unique Items Forgotten in Ubers in India 1. Cricket batting pads 2. Gold Bracelet 3. Photo Frame of rider’s grandmother 4. LCD TV 5. Child Tricycle 6. Child’s tent house 7. Golda chingri (fish) 8. Mosquito net 9. Poker set 10. Cat harness Most Forgetful cities in India 1. Bangalore 2. New Delhi 3. Mumbai 4. Hyderabad

www.mymobileindia.com

to be the most forgetful city, our goal is to

The Not So Forgetful Distinction

sustain our efforts in educating riders about

• India, Australia and the Philippines top

the in-app options available to them, in

the list of ‘most forgetful countries’ in

case they lose something in an Uber. As we

APAC

approach mercury retrograde, the time of the year generally believed to spur bouts of forgetfulness, this fun and insightful index

Offbeat

Consumer insight

• Bengaluru emerges as the most forgetful city second time in a row in India • Phones and bags top the list of most forgotten items in India, but wedding

5. Kolkata 6. Chennai 7. Pune 8. Jaipur 9. Chandigarh 10. Ahmedabad Most Common Days of the Week to Report Items as Lost 1. Saturday 2. Sunday 3. Monday 4. Friday Most popular times of day to lose items

gifts, gold jewellery, child’s tent house and cat harness have also been reported lost • Saturdays and Sundays were the most common days to report lost items Over the past year, phones, bags and keys top the list of items left behind the most in Ubers in India, together with ID cards, eyewear and an umbrella rounding up the top ten. But riders aren’t just leaving the usuals-- everything from wedding gifts to gold jewellery, to LCD TV and child’s tent house have been reported as lost. n team@mymobile.co.in

1. People are most likely to forget an item between 1:00-4:00PM 2. Riders also tend to lose their items during wee hours of the day 5:00-6:00AM 3. W hile the fewest lost items reported at 10:00 AM and 5:00 PM Most forgetful days in 2017 1. September 16, 2017 2. December 31, 2017 3. June 27, 2017 4. July 18, 2017 5. November 25, 2017

april 2018 | 49

Offbeat

Consumer insight

Smartphone and the Age Paradox Youths may be more hooked but it is older generation that is more dependent on smartphones, says a study!

ndia’s youth are less reliant on their

their smartphone but the surprise finding is

connection smartphone devices offer is of

smartphones than older generations,

that the largest majority of the smartphone

major appeal with very few seeing them as

reveals a study by YouGov, a leading

dependents happens to be the ones aged

a distraction. While larger proportions of

international data and analytics

between 60 and 65!

the younger generation, particularly 15-20

group! The finding may come as a

The YouGov survey conducted among

surprise to many as we always associate

over 1,000 citizens in India, shows that

smartphone more with the Gen X, Gen Y

79% of respondents aged 60-65 need

Overall, just over half of Indians

and iGeneration. But read a bit carefully,

their smartphone the most. By comparison

spend four or more hours a day on their

the statement makes a statement between

the results indicate youth are less reliant

smartphone, with a third using it for

usage and dependency.

with 63% of those aged between 20 and

between four and six hours, and a fifth

25 agreeing they couldn’t live without their

using it for six hours or more per day.

phone device.

For most, checking their smartphone is

As per the research conducted by them into smartphone usage in India, it has been

year olds (27%), do see their smartphone as a distraction.

revealed that 67% of the country’s urban

The study highlights, for the vast

one of the first things they do when they

online population couldn’t live without

majority of older generations, the

start the day. The results show 74% of

54 | march 2018

MYMOBILE

Most popular smartphone activities in India Which of the following activities, if any, do you regularly use your smartphone for? (%)

that end 47% also have ecommerce apps installed. However, two thirds of the sample also like to use their phone while out shopping. Most (60%) use it to compare prices, while 58% like to take a picture of the product and 55% use it to search for more information. Commenting on the findings, General

Offbeat

Consumer insight

Manager for YouGov in India, Deepa Bhatia said, “It’s interesting to see the Email

Social Networking (Facebook, Twitter, Snapchat. etc.

Internet surfing

Taking photos/Video

Listening to music

Shopping online

enthusiastic adoption of smartphones by the older generation who have become highly dependent on them, contrary to

Source : YouGov

respondents check their phone within 15

popular belief that they are largely a

Smartphone Dependency

minutes of waking up, with 26% checking it immediately, while nearly half check it within five or 15 minutes of opening their eyes. The trend doesn’t change at bed time, with the vast majority of respondents (80%) checking their phone within 15 minutes of going to sleep, half of them either check it immediately before they close their eyes, or five minutes before. Interestingly, just under two thirds of respondents actually check their smartphone in the middle of the night upon receiving a notification. 20% of those surveyed claim they always look at their phone at night, while 42% sometimes

67% of the country’s urban online population can’t live without their smartphone

check their phone in the dark hours. The

79% of respondents aged 60-65 need their smartphone the most.

By comparison 63% of those aged between 20 and 25 feel they can’t live without their phone.

Just over half of Indians spend four or more hours on smartphone while a third using it for four to six hours

74% of respondents check their phone within 15 minutes of waking up and 50% check it immediately before going to sleep.

And yes, just under two thirds actually check their smartphone in the middle of the night upon receiving a notification!

largest proportion of night-time users is aged between 25 and 35. The most popular smartphone activity is checking emails according to 84% of respondents, while 81% also like to stay tuned on social media. In fact, the research highlights social media and messaging apps are the most installed apps on smartphones in the country, the most popular of which is WhatsApp used

WhatsApp, with 67% of respondents saying

youth product. The study highlights the

by 94% of respondents, and over 90% of

they use the messaging phenomenon four

importance for marketers to be all-inclusive

respondents in all age groups. YouTube

or more times a day. Meanwhile 45% use

when considering mobile marketing

is the second most popular app, used

Facebook and a third use YouTube just as

channels across different age groups to

by 89% of the sample and Facebook is

much.

cater to an increasing demographic enticed

used by 85%. 71% also use Facebook Messenger. The majority spend most of their time on

www.mymobileindia.com

A significant proportion (69%) of respondents also choose to use their smartphone device to shop online, to

by a constantly connected and mobile world.” n team@mymobile.co.in

april 2018 | 59

Consumer Insight

App Economy

Indians Love Downloading Marketing Apps! But retaining their infatuation remains a key challenge, reveals AppsFlyer’s first ever ‘State of App Marketing in India’ report

ppsFlyer first ever ‘State of

at USD5.50 over a 90-day period, when

Marketing Analytics (MAMA) recently

App Marketing in India’ report

taking into account all app categories,”

revealed that the country’s booming app

has revealed that Indian

points out Sanjay Trisal, India Country

economy has now surpassed the US in

consumers have a relatively

Manager at AppsFlyer.

terms of marketing-driven app install

high in-app buying rate compared to the

“Consumers of shopping apps in

global average, especially in shopping

particular tend to buy fast, with about

apps. This has significant marketing

one in every two users who make in-app

The flip side is that despite the healthy

impact as according to IDC, India is now

purchases doing so within the first day after

growth rate of app installs, marketers

the world’s fastest growing mobile market,

downloading a shopping app. Further, in

are facing challenges in user retention.

faster than even China, with the country

the travel category, nearly all users who

AppsFlyer’s data shows that 30 days after

now accounting for 10 percent of global

download a travel app end up making at

installing an app, only a handful of users

smartphone shipments.

least one purchase or booking within two

in India remain active in that app. Three

weeks of installing the app,” he adds.

months in, across an entire week, the rate

“India is a mobile-first country that is

60 | april 2018

very app-centric, with the average Indian

The report, which was launched

app user making in-app purchases valued

at AppsFlyer’s Mobile Attribution and

numbers to become the top country globally.

is just over 5 percent. Talking at the MAMA Conference

MYMOBILE

• An emerging market like India, ranks sixth globally in terms of number of minutes spent on apps per day • There was a triple-fold increase in the average number of installs per app when comparing January 2017 to

“India is a booming app economy, and has just surpassed the US to become the No 1 country in the world in the number of nonorganic installs”

January 2018 • The share of non-organic installs in the app install pie grew 30 percent yearover-year in 2017. On the other hand, organic app discovery dropped nearly 10 percent

“Consumers of shopping apps in particular tend to buy fast, with about one in every two users who make in-app purchases doing so within the first day after downloading a shopping app”

• India suffers from a high uninstall rate due to limited storage space in the Android dominated market. Close to one third (32 percent) of installed apps are deleted within 30 days. Retention is also a challenge with only about 5% of users active 30 days after installing an app. Rising App Install Fraud: App install fraud is on the rise in India, up 85 percent since

January, 2017. Although this figure still stands lower than the global average due to low payout, the scale and desire to match advertiser expectations will see more fraudsters increasing activity in the region and polluting data that is key for marketers to make informed decisions. Growing Popularity of Chinese Apps: The report says that India is increasingly attractive to non-Indian apps, especially

Consumer Insight

App Economy

Chinese ones. More Chinese apps are now in the top 200 compared to Indian apps. The share of non-Indian apps in the categories of shopping and travel grew by 84 percent and 45 percent respectively. In contrast, the share of Indian-based apps

– Sanjay Trisal, India Country Manager, AppsFlyer

has risen year on year in the entertainment category. “AppsFlyer is dedicated to helping the marketing industry in India and Asia grow to its fullest potential, and the MAMA event series is a passion project of ours

about the challenge of becoming more

that represents one of many steps we’re

sophisticated in data-driven approaches to mobile marketing, Hitesh Malhotra, CMO, Nykaa said, “Many people still look at elementary science like cost per install or number of impressions per install so I ask them to look beyond that because your cost will always vary between 50 cents to $2 per install but the real science is how long they will stick around and what are the kind of purchases will be made by the customer on a monthly, three month or six month basis.”

Key Findings The report, which looked at three broad categories of shopping, travel and entertainment apps, also revealed other key findings:

www.mymobileindia.com

“Mobile is the vehicle that drives the increasingly dynamic customer journey, and data is the fuel powering the business decisions that capitalize on the moments that matter” –Oren Kaniel, CEO and Co-founder, AppsFlyer

taking to create more awareness around the ways marketers are winning in today’s app economy,” said Oren Kaniel, CEO and Co-founder, AppsFlyer. “Mobile is the vehicle that drives the increasingly dynamic customer journey, and data is the fuel powering the business decisions that capitalize on the moments that matter. The MAMA experience is a great chance to promote local learning, participate in high-level networking, and get inspired so that we create an ecosystem with better mobile measurement, marketing ROI and business success which is ultimately the aim of AppsFlyer as well,” adds Mr Kaniel. n team@mymobile.co.in

april 2018 | 61

Innovation

Feature

Philips Lighting Demonstrates LiFi Technology Becomes the first major lighting company to LiFi-enable regular office luminaires

62 | April 2018

hilips Lighting, a global

Innovation Officer, Philips Lighting.

Lighting’s office luminaires enabled

leader in lighting, is now

“While radio frequencies are becoming

with LiFi technology provide broadband

offering Light Fidelity (LiFi),

congested, the visible light spectrum is an

connection with a speed of 30 Mb per

a technology in which high

untapped resource with a large bandwidth

second (Mb/s) without compromising

quality LED lighting provides a broadband

suitable for the stable simultaneous

lighting quality. With 30Mb/s a user can

Internet connection through light waves.

connection of a vast array of Internet of

stream simultaneously several HD quality

As the lighting company for the Internet of

Things devices. Being a lighting company,

videos while having video calls.

Things, Philips Lighting has become the

we ensure that our customers benefit from

Icade, the French real estate investment

first global lighting company to offer LiFi-

the finest quality energy efficient light

company, is piloting the ground-breaking

enabled luminaires from its existing office

along with state-of-the-art connectivity,”

technology in its smart office in La

lighting portfolio.

she added.

Defense, Paris. “LiFi has the potential

“LiFi has enormous potential for

Broadband Internet connection and

to be a real game changer in offices. As

today’s digital age and as the world’s

quality illumination at the same time: LiFi is

the leader in our market we wanted to

leading lighting company we are proud to

a two-way, high-speed wireless technology

explore the possibilities of this technology

pioneer new and innovative services for our

similar to WiFi but uses light waves instead

for existing and future clients. We plan

customers,” points out Olivia Qiu, Chief

of radio waves to transmit data. Philips

to showcase the technology in our smart

MYMOBILE

“LiFi has enormous potential for today’s digital age and as the world’s leading lighting company we are proud to pioneer new and innovative services for our customers”

Li-Fi or Light Fidelity is a visible light communications system that is capable of transmitting data at high speeds over the visible light spectrum, ultraviolet and infrared radiation. The testing is on for wireless communication between devices using light to transmit data. In its present state only LED lamps can be used for the transmission of visible light. By increasing the flicker rate of LEDs, data can be transmitted to specially adapted laptops and electronic devices via the visible spectrum, instead of via the currently used radio and microwaves.

Feature

Innovation

– Olivia Qiu, Chief Innovation Officer, Philips Lighting office in La Defense, so aside from stable connectivity, light quality is crucial to us,” said Emmanuelle Baboulin, Head of the

equipment, such as in hospitals, or where

LiFi adds an extra layer of security as light

Commercial Property Investment Division

WiFi signals cannot reach or are weak,

cannot pass through solid walls and a line-

at Icade.

such as underground. Other user cases

of-sight to the light is needed to access the

Benefits of LiFi: LiFi offers benefits over

include environments demanding high

network.

WiFi as it can be used in places where

security; for example, the back office of a

How does LiFi work?: Each luminaire

radio frequencies may interfere with

financial institution or government service.

is equipped with a built-in modem that

“LiFi has the potential to be a real game changer in offices. As the leader in our market we wanted to explore the possibilities of this technology for existing and future clients” – Emmanuelle Baboulin, Head of the Commercial Property Investment Division at Icade

www.mymobileindia.com

modulates the light at speeds imperceptible to the human eye. The light is detected by a LiFi USB key/dongle plugged into the socket of a laptop or tablet (in the future such technology will be built into laptops and devices). The LiFi USB dongle returns data to the luminaire through an infrared link. With Philips LiFi-enabled luminaires, customers get the double benefit of quality, energy-efficient LED light and a highly secure, stable and robust connection as LiFi has 10,000 times the spectrum of WiFi. n team@mymobile.co.in

april 2018 | 63

Silver Lining

market insight

2017 turned out to be good year for PC market But growth momentum unlikely to be sustained

he overall India traditional PC shipments for CY 2017 stood at 9.56 million units, with a 11.4 percent year-on-

year growth, as per IDC’s latest Quarterly

Personal Computing Devices Tracker. This growth was primarily driven by the increase in the quantum of large projects and surge in shipments post the introduction of GST reforms. The India traditional PC market in H1 CY2017 had declined by 5.2 percent compared to H1 CY2016, owing to sluggish consumer demand due to Demonetization and uncertainty surrounding GST implementation. However, early kick start of festival offers by e-trailers, incremental consumer spillover demand post GST

Segment Highlights The overall consumer PC market registered 48.0 percent shipment share in CY 2017, the consumer category also recorded a growth of 8.5 percent in unit shipments compared to last year. “Consumers were somewhat hesitant during the GST implementation phase in H1 2017. However, upbeat demand towards discretionary spending on the back of seasonality and re-building of inventories post festive season drove growth in H2 2017”, says Manish Yadav, Associate Research Manager, Client Devices, IDC India. The overall commercial PC market recorded 52.0 percent shipment share in CY2017, where the category grew by

14.1 percent in unit terms year-on-year. “Commercial spending seems to be leaving the GST-related glitches behind with increased demand across segments like SMB and enterprise”, adds Yadav. India Q4 2017: The overall India traditional PC market for Q4 2017 stood at 2.60 million units, i.e. quarter-on-quarter decline of 14.0 percent over Q3 2017 and however an year-on-year growth of 35.2 percent over Q4 2016. Increase spending through special projects and spill over shipment drove overall sales in Q4.

Top 3 Company Highlights HP: HP Inc. maintained its leadership position in the overall India traditional PC market with 29.9 percent share in CY 2017

implementation and large state-owned

and recorded an overall growth of 17.4

special projects drove the PC market in H2

percent year-on-year in CY 2017. The vendor

CY2017.

remained dominant in the overall consumer PC business with 29.2 percent share and an 18.0 percent year-on-year growth in CY 2017 owing to its growing brand image and depth penetration via its growing partner base. The vendor also led the commercial segment in the last two years by clinching volumes in special projects such as ELCOT and strong presence in enterprise accounts, which assisted HP Inc. in recording a 30.6 percent market share along with a growth of 16.9 percent year-on-year in CY 2017. Dell: Dell took the second spot, with a 22.4 percent share in the overall India traditional PC market in CY 2017. The vendor got impacted by GST and BIS certification in CY 2017, however with increased shipment and differentiated

64 | april 2018

MYMOBILE

Silver Lining

market insight India PC by Product Category, CY 2017 3.7

4 4

3.3

Millions

3 3

2.5

2.4 2.4

1.8

2 1.0

0.9

1 0

0.1 0.1 Commercial Desktop

Commercial Notebook

Consumer Desktip

n CY 2016

Consumer Notebook

Workstation

n CY 2017

channel programs, the vendor bounced

the vendor recorded 16.7 percent market

back with 7.3 percent growth year-on-year

share in CY 2017 on the back of growing

in overall traditional PC market in CY 2017.

online presence, innovative products and

Dell continues to dominate the growing

new efforts on providing improved after

categories like gaming notebook with

sales services via new channels, made the

26.8% Year-on-year growth. The vendor also

vendor stand out from their competitors.

recorded 22.1 percent shipment share in

Additionally, with the execution of state-

CY 2017 in overall commercial PC business

owned manifesto projects, gradually

with increasing investments in channel,

bringing back the confidence in enterprise

supported by both distribution and partner

accounts by offering bundle services along

led GTMs. Also, its growth in verticals like

with new products, assisted the vendor in a

BFSI and government in H2 2017 are

strong growth of 40.1 percent year-on-year

welcome signs of increasing customer base

with a market share of 23.4 percent in the

for the vendor.

overall traditional commercial PC market in

Lenovo: Lenovo holds on to third spot, gaining 2.6 percentage points year-on-year

CY 2017.

to record a market share of 20.2 percent

India PC market outlook

in CY 2017 in overall India traditional PC

IDC expects the overall India PC market

market. In the overall consumer category,

to decline in CY 2018 over CY 2017, on

India Top 5 PC Companies, CY 2017 Unit Market Share

“Consumers were somewhat hesitant during the GST implementation phase in H1 2017. However, upbeat demand towards discretionary spending on the back of seasonality and rebuilding of inventories post festive season drove growth in H2 2017” – Manish Yadav, Associate Research Manager, Client Devices, IDC India the back of fewer special projects, sluggish enterprise demand along with low SMB

n HP Inc

11.7

3.6

29.9

n Dell Inc n Lenovo

12.2

refresh demand. “On the consumer business, opportunity is ripe for vendors to drive penetration and increase presence in growing categories like gaming and convertible. We expect e-tail channel to

n Acer Group 20.2

22.4

n Apple n Others Source : IDC 2018

www.mymobileindia.com

contribute in increasing the PC penetration with its presence growing in lower tier cities and pricing strategies to address new PC buyers”, says Navkendar Singh, Associate Research Director, IDC India. n team@mymobile.co.in

april 2018 | 65

Tried & Tested

burntest

Infinix Hot S3

Should Be Your Hot Favourite At the Moment Below 10K

o stand out from

Note, and Hot. The company

position from other budget

at the bottom are laying the

the crowd one has

has recently launched its

smartphone.

speaker grille, micro USB port

to be different, be

budget smartphone from the

able to deliver all

and a primary microphone.

product line Hot S which is

Design

round performance and one

Infinix Hot S3. The phone is

The new Infinix Hot S3 has

above the display is sporting

such company whichlooks

heavily loaded with attractive

an attractive body design

the 20 megapixel selfie

closer of doing thatis the Hong

features and we will be

to begin with. The body is

camera, a metallic grille and a

Kong-based smartphone

throwing light at what exactly

made of plastic which is

dual LED flash. The rear side

company named as Infinix.

the new Infinix S3 has to offer

making the device light to

is mounting the fingerprint

Currently,Infinix promotes

which is making it to be able

carry around and use easily

sensor which is fast in

three product lines like Zero,

to stand and hold different

and conveniently and at the

responding to the touch, and

same time more reluctant to

the rear camera alongside the

any physical damage. The top

LED flash. The power button

of the device is sporting the

and the volume rockers are

3.5mm headphone jack while

at the right side of the phone

The front side of the phone

while the SIM tray is lying at the right side of the phone. The SIM tray is capable of carrying two SIM cards plus a microSD card which is the bonus one receives in the new Infinix Hot S3.

Display Infinix Hot S3 is sporting a HD+ display size of 5.65 inch with an amazing aspect ratio of 18:9 which is making the device to have tall and narrow look. The viewing angles are good and the display has a vivid output and it has light reflection ability to allow you to view your screen under sunlight. The screen is providing a complete satisfaction in terms of offering HD display and not just the size of the display is so compact which fits the palm accurately and helps you to even edit any document as it is offering a decent display size. The screen protection is

66 | april 2018

MYMOBILE

as well like professional mode, white balance, exposure, shutter speed etc. there are quick toggles for HDR and the flash. Overall the cameras of the Infinix Hot S3 are brilliant as compared to any other budget ranged smartphone or even the mid-ranged smartphone and it will attract the users for sure.

provided by NEG Glass.

verdict

Battery budget smartphones. The

Being loaded with such

selfie camera auto focusses

impressive features the new

and you can also choose to

Infinix Hot S3 has impressive

blur the background a bit if

battery to support all those

you don’t want to focus on

features. The phone has

other surrounding objects

non removable battery of

with the help of Bokeh effect.

4,000mAh which can last

The selfie camera is able

long enough to get you away

to maintain details of the

throughout the day with little

images very well. The selfie

bit of gaming, video streaming

camera is assisted by dual

and listening to music. To

LED flash which is one of the

charge up the battery there is

attractive features alongside

10W charger which tends to

The RAM size is also another

the 20MP selfie camera. The

charge at a faster rate. There

attractive feature of the Infinix

dual LED flash allows you to

is little bit of heating observed

Hot S3 which just not helps

take selfies clearly even in

while charging but it gets

dim light conditions. The LED

resolved soon.

Platform

Looks

09 /10

The new Infinix Hot S3

Cameras

10 /10

has Snapdragon 430 SoC processor which is a decent processor and helps to maintain the stability while performing any task. The processor further evolves in terms of its performance when it is combined with the 3GB RAM of the phone.

to let you do multitasking with ease but also prevents the troll on the battery of the device. The RAM is powerful and one would hardly find any smartphone which offers

Refreshing Can’t Ask For More

Performance

Handles Tasks Easily

Battery

Compliments It

Value For Money A Worthy Purchase

OVERALL

PROS Cameras, Battery

08 /10 09 /10 10 /10

92%

Cons Plastic Body

(For detailed specifications, please refer to My Guide)

such combination of RAM and

flash is the additional input in the selfie camera which also

Conclusion

acts as a front torch in case

The Infinix Hot S3 is full on

if you don’t feel comfortable

value for money smartphone.

of sudden flash. After testing

You cannot ask for more in

the selfie camera it could be

Rs 8,990 when it’s loaded

said that it is surely a brilliant

with 20MP front camera,

also run quite smoothly. There

Infinix has provided the latest

selfie camera with dual LED

latest Android experience and

is no lag in the UI of the phone

operating system in the Hot

flash. The rear camera is also

huge battery life.The CEO

while performing multitasking

S3 which is Android Oreo and

powerful with 13MP sensor

of Infinix himself said to me

or playing any game. Infinix

its custom Hummingbird XOS

which is just as brilliant as

that they wants to give a value

is offering ROM size of 32GB

3.0 UI on top it.

selfie camera in terms of

proposition at an aggressive

delivering images despite of

price, which they did, at least

the lighting conditions. The

with Hot S3. The company

powerful processor. The games

which is quite a decent amount of internal storage

Cameras

to allow you to store various

The new Infinix Hot S3 is

LED flash at the rear side helps

has also started rolling out

multimedia files. The storage

offering a powerful selfie

you to take images clear and

Face Unlock feature via OTA

can be further expanded with

camera of 20 Megapixel which

sharp at night as well. The

the help of microSD card.

is hardly to be found in any

camera app has various modes

update. n haider@mymobile.co.in

www.mymobileindia.com

Tried & Tested

burntest

april 2018 | 67

Tried & Tested

burntest

HTC U11+

A Cherished Possession To Flaunt

he Taiwanese

body design is making the

a downward firing subwoofer.

electronic giant,

device to hold comfortably

The phone has eliminated

HTC, is yet in the

despite its 6 inch display

the 3.5mm headphone jack

talks again with

screen. The phone is not

but has provided Type-C

its launch, the all new HTC

carrying much weight as well

connector.

U11+. With time the company

so you can carry it around

has made few adjustments

easily. The placement of the

Display

with its smartphones and now

fingerprint sensor is at the

The display size of new

ready to rock and roll the users

rear side above which lies

HTC U11+ is sporting a 6

with its new launch. It is the

the primary camera with dual

inch display with QuadHD

Plus version of its previously

LED flash as its companion.

resolution 1440x2880 pixels

launchedsmartphone HTC

The phone has a metal band

putting out close to 537 pixels

U11. We will be testing the

around it which houses the

per inch. HTC calls it Super

new HTC U11+ and see what

power button and the volume

LCD 6 and it supports the

extra and new it has to offer.

rockers on the right side of the

DCI-P3 wide colour gamut.

device, while the left side is

The display is vivid and has

completely blank. At the top of

good viewing angles. The

The new HTC U11+ is

the device lies the hybrid SIM

display is amazing and gives

sticking to its previous

tray alongside one of the four

every minute detail in crystal

design and has same mirror

microphones that the phone

clear quality. The screen is

finish glossy body which we

has all around the body. At

guarded by layer of Corning

previously saw in HTC U

the bottom there is the USB

Gorilla Glass 5 for protection

Ultra and HTC U 11 which

Type C port along with the

which protects the screen

is distinguishing the device

primary microphone, at the

from any damage and endures

from other smartphones of

bottom there is

Design

same price range. HTC U 11+ has liquid surface and it is made primarily out of glass which is making the device attractive with high

high resistivity.

Platform The phone is powered by Snapdragon 835 SoC, an octa-core processor clocked at 2.4 GHz which we previously saw in HTC U11. The power of this processor is combined with the powerful 6GB RAM which can take on any task without breaking a sweat. The phone due to its powerful processor and RAM runs smoothly no matter how big is the application size and its requirements. The gaming experience is soothing as well. Games like GTA, Asphalt, NFS all works without any issue. The new HTC U11+ also offers immense ROM size of 128 GB which is more than sufficient to store anything. The new HTC U11+ has its Sense UI skin and runs it on top of Android Oreo. The phone has HTCâ&#x20AC;&#x2122;s Edge Sense technology and uses sensors present on the sides of the phone to respond

gloss. The curvy

MYMOBILE

when you squeeze them. This

delivers stable footage. The

new amazing feature can be

new U11+ allows you to record

used to launch an app or call

3D audio as well by utilising

the assistant. One can also set

the four microphones on the

two different actions for short

device.

and long squeezes. HTC also added its VR app vive report

Battery

and the Zoe Video Editor, along

The battery power of the new

with a fitness app called Under

HTC U11+ is impressive

Armour Record.

as well as it delivers 3,930

Tried & Tested

burntest

mAh power. The battery

Cameras

power is capable of lasting

The new HTC U11+ in terms

long and while testing it went

of having camera is very

throughout the day with a

similar to its previous model

single charge. To charge up

HTC U11 which delighted us

the battery the company has

with its performance. The new HTC U11+ has the same 12 megapixel sensor with an f/1.7

verdict Looks

09 /10

sensor has big 1.4 micro pixels

Attractive as Always

which help it capture more

Cameras

10 /10

Performance

09 /10

Battery

09 /10

Value For Money

09 /10

aperture at the rear side. The

light in low light conditions. The images captured by the rear camera are delightful and justifies its worth of being in a high price ranged smartphone. The selfie camera is of 8 Megapixel which is loaded with exceptional low

Never Disappoint Fluidic

Major Improvements Too good if you can afford

OVERALL

92%

light capabilities, and superfast capture ability. The front camera though lacks the front LED flash which is quite disappointing to see. To cover the lack of front LED flash

PROS Cameras, Processor

the screen acts a flash to emit the required light to capture selfies at

Cons No 3.5mm Jack and Radio

(For detailed specifications, please refer to My Guide)

night or in dark conditions. The phone focuses quickly and the adjustment of exposure

provided Quick Charge 3.0 which charges the device at a rapid pace. There was no issue

while shooting is good as well.

of overheating while charging

The new U11+ also records

or using applications.

videos upto 4K quality. It has optical image stabilisation

Conclusion

which eliminates shakes and

The all new HTC U11+

www.mymobileindia.com

is nothing short of its

cameras do get along very

predecessor HTC U11. It

well like it did with U11. HTC

retains most of the features

has done a commendable

such as the tempting Liquid

job this time by pushing the

Surface design which gives it a

battery power to 3,930 mAh

stunning looks but, also gives

which was only 3,000 mAh in

the fingerprint imprints at the

HTC U11. The smartphone is

back of it. The size is huge

available at around Rs 56,990

with 6-inches screen minus

across channels and can be a

few bezels with heavy duty

worthy option if you can afford

QS 835 chipset performance,

this masterpiece. n

good for gamers too. The

haider@mymobile.co.in

april 2018 | 69

Tried & Tested

burntest

REDMI NOTE 5 PRO

Carries The Legacy of Note Series with Elan

iaomi has

as it continuously delivered

and Note 5 Pro which took the

is making the device to look

emerged as the

powerful smartphones in every

market by storm soon after the

borderless but, the borders are

most successful

price range which gained

launch. We’ve got the Note 5

still visible on both side of the

and the leading

the popularity for it and took

Pro for you guys, so let’s check

display. Due to metal body of

smartphone player in the

the company on top. The

this out how it does on our

the phone it feels little on the

Indian smartphone market

company’s Note series in

parameters.

heavier side. The volume and

beating the likes of Samsung.

2017 was also a huge success

The year 2017 had been very

and following this success it

Design

successful for the Xiaomi

has launched Redmi Note 5

The design and looks of the

side lies the hybrid dual SIM

Redmi Note 5 Pro is very

slot which at a time can carry

similar to the Redmi Note

two SIM cards or one SIM card

5. The phone has curved

and one microSD card. At the

edges to allow an easier grip.

top of the phone there is an IR

The display has 18:9 aspect

emitter and at the bottom side

ratio which to some extent

is sporting 3.5mm headphone

power buttons are at the right side of the phone. On the left

socket, microphone, microUSB port and a speaker grille. The phone does not come with the Type-C port. The back side has the fingerprint sensor which is quick in response. The rear cameras are quite noticeable due to its bump and new placement position and manner just like the iPhone X. The front side of the phone is sporting the 20MP selfie camera accompanied by the LED flash.

Display The new Redmi Note 5 Pro has an amazing display size as well exceeding up to 5.99 inch and has full HD+ resolution. The screen size is such that any task performed is viewed very comfortably taking into account all the possible angles. It has brightness of 450 nits which means that you can easily watch the screen under sunlight without

66 | april 2018

MYMOBILE

any multitask or playing any game. The ROM size is also very impressive as well which is of 64 GB and is capable of

verdict

then the new Redmi Note 5 Pro is the best option in lesser

Looks

09 /10

Cameras

10 /10

Performance

09 /10

Battery

10 /10

capacity of 4,000mAh which

Clean Design Brilliant Output

storing decent amount of

No Complaints

getting troubled from the sun

files and media.The phone’s

Battery

rays. The bigger screen size

MIUI software is still based on

Suffices the Needs

also allows you to play games

Android 7.1.1 which means it

Value For Money

more comfortably as well. The

is missing the latest updated

A Good Option

colours are well preserved and

Android 8 Oreo OS.

OVERALL

the display is standing well up

you like camera of good quality

price.

Redmi Note 5 Pro has battery for sure is enough amount

09 /10

of power to keep the phone functioning throughout the

94%

day. The charger transfers the charge from the charger

to the expectation and worth

Cameras

of its value. The screen is

The cameras on the new

fast charging which is quite

protected by Corning Gorilla

Redmi Note 5 Pro are one

disappointing to see in such a

Glass which is providing the

of the main attractant. The

PROS

resistance against any scratch

phone is sporting powerful

or damage.

cameras of 20MP and 12MP.

Cameras, Processor

Platform

The front camera is of 20MP which delivers not just clear

of 10W and he phone lacks

Cons

wonderful phone.

Misses on the Oreo Update

Conclusion

(For detailed specifications, please refer to My Guide)

The Redmi Note 5 Pro fulfils the criterion of being a worthy

The new Redmi Note 5 Pro

but beautiful selfies as well.

is featuring new processor as

The camera does not let us

lens, 20MP front camera

well. This is the first phone to

down on any occasion whether

support and sufficient battery

use Qualcomm’s Snapdragon

be its day or night. To support

selfie camera stood well upto

at just Rs 13,999 for the

636 mobile platform. It has

the powerful 20MP camera

our expectations while testing

4GB variant. The Android

eight Kyro 260 cores which

there is LED flash which can

without causing any grain

Oreo is missing in it which

can run at 1.8GHz and are

be adjusted according to your

effects in the pictures. The

wasn’t expected at this time

split into two clusters of four

needs like firing diffused

rear camera is of 12 Megapixel

of the year when most of the

performance cores and four

white light on your face which

with 1.25 micro pixels on its

budget smartphones are also

efficiency cores. The processor

helps to take clear and crispy

sensor and an f/2.2 aperture,

being shipped with it at much

is undoubtedly powerful and

selfie even at night. There are

while the second 5MP sensor

lesser price. The processor, QS

can handle any task easily. The

various features attributed

is used for sensing depth for

636, is another pro in Note 5

phone has 4GB RAM on board

with the selfie camera like

the Portrait Mode effect. The

Pro. We would expect Xiaomi

which works efficiently and the

various shades available in

shots captured are very well

to roll out Oreo update and

fusion with processor helps

the filter. There is even option

detailed and every angle has

Face Unlock via OTA in the

the device to maintain a stable

of short video recording from

been taken into consideration

future. n

posture in terms of performing

the front camera as well. The

delivering perfect picture. If

www.mymobileindia.com

Tried & Tested

burntest

smartphone with dual rear

haider@mymobile.co.in

april 2018 | 71

Tried & Tested

burntest

MOTO Z2 FORCE

A Shatterproof Smartphone with TurboPower Mod to Go a Long Distance

he union of

shatterproof smartphone. It

the 18:9 screen ration which

module which is fitted with

Lenovo with the

also comes with Moto Mods

was something not expected

the camera and the LED flash.

Motorola has

support on top of it.

from the smartphone of such

The rear panel also supports

price range. At the front of

the Moto Mods connector. The

provided some

power packed smartphones in

Design

the screen,there are the dual

power button and the volume

the recent past asMotorola has

The new Moto Z2 Force in

LED flashes alongside the

rockers are at the right side

recently launched a redefined

terms of its design is sticking

selfie camera. Below the

of the phone. The SIM tray

and amalgamated version of

to that of its predecessors. The

display lies the home button

can be located at the top of

Moto Z2and Moto X force to

phone is light in weight minus

with the fingerprint sensor

the phone which is hybrid in

create Moto Z2 Force which

Mod and puts no pressure

embedded in it which is fast

nature. At the bottom, there

we will review to find out what

on your hand while using

in recognising and allowing

is USB Type-C port. Moto

does it hold for the buyers.

the phone or while carrying

you to access the phone. The

Z2 Force has no 3.5mm

Motorola is claiming it as a

it around. The phone lacks

rear of the phone has a bump

headphone jack instead it has

72 | april 2018

MYMOBILE

3.5mm plug which needs to

Moto Z2 Force has a really

The dual LED flash is amazing

mAh which can take you to

be plugged in the USB Type-C

toughened screen whichwill

as it can act as a torch to let

miles. The issue of heating

port in case if you want to

not break easily unless you

you to be free from the flash

was noted while charging as

use earphones. The phone is

put it under the hammer,

suddenly striking your eyes.

well. The charger is of 15W

claimed to be a water repellent

intentionally.

Thanks to the dual LED flash

with turbo charging mode

the phone takes advantage

which charges the device in

of attracting the users to

quick time. The TurboPower

with nano-coating but lacks an IPX rating for water and dust

Platform

resistance.

The new Moto Z2 Force has

prefer the new Moto Z2 Force

Mod adds to the weight of the

the latest operating system

because it allows the users

device when attached. The

as well which is Android 8.0

to not to be helpless in case

Turbo Power Mod has USB

The new Moto Z2 Force is

Oreo. There is 6GB of RAM in

of clicking selfies at night or

Type-C port for charging it. It

sporting a display size of 5.5

the new Moto Z2 Force which

at dim lighting conditions.

helps to be free from carrying

inch screen which is the most

can take on any process with

The primary camera has dual

the charger and the power

suited screen size and helps

ease. The RAM size allows

12MP sensors with a dual tone

bank. The other Mods could

to keep the size of the phone

good gaming experience.

LED flash. The rear camera

be attained by buying them

in a compact form. The QHD

It works in synchrony

is brilliant and captures every

separately.

display has a resolution of

with powerful Qualcomm

detail of your subject with

1440x2560 pixels. The screen

Snapdragon 835 processor

crystal clarity in daylight but,

Conclusion

is bright and crisp and the

with four cores clocked at

the low light is still a challenge

The new Moto Z2 Force has

colours are well preserved.

2.3GHz and four clocked

for it. There are various

the qualities of being a flagship

The screen might easily get

at 1.9GHz. The processor

attributes with the camera

device such as the shatterproof

scratches and is more prone to

and the RAM handled every

like phase detection and laser

screen, huge battery life (with

smudges but, the smartphone

task easily and there were no

autofocus, HDR, panorama,

Power Mod) and clean Android

has Shatter Shield glass

issues of device crashing any

time lapse etc.

experience but also lacks few

to protect the screen. The

process in between. The ROM

Display

verdict 08 /10

Looks

Need Improvements

Cameras

08 /10

Daylight Works Well

09 /10

Performance

Goes in Sync

Battery

10 /10

Value For Money

08 /10

Powerhouse (with Mod)

OVERALL

size of the device is of 64GB

Battery

which is sufficient amount

The battery power of the new

unlock and 3.5mm audio

of storage and can further be

Moto Z2 Force is just mere

jack. At Rs 34,998, Moto Z2

expanded upto 2TB with the

2,730 mAh on paper but,

Force can be nice experience

help of microSD card. There

after coupling it with the Mod

to have with the Moto Mods

is something very noticeable

(TurboPower Pack of 3,490

functionalities but, it has to

with the device that it heats

mAh) which we were provided

compete with OnePlus 5T in

up very quickly in case of

with it, takes the power

this category. n

performing any task and cools

capacity to whopping 6,220

down once the process is put to end. Heating of the device

Could be an option

might cause the users to be in state of double mind before

86%

approaching the new Moto Z2 Force.

Cameras The new Moto Z2 Force sports

PROS

Cons

Shatterproof Low Light Photography Display (For detailed specifications, please refer to My Guide)

certain basics of the day such

powerful cameras on both sides. To begin with, the selfie camera is of 5 Megapixel with f/2.2 aperture and it does not show any graining effect when it comes to clicking a selfie.

www.mymobileindia.com

as the bezel-less display, face

haider@mymobile.co.in

Tried & Tested

burntest

Tried & Tested

burntest

itel S42

A Decent Beginning by itel in Selfie Genre

he demand

which a costumer seeks

thisdemand. The company is

launched its latest budget

of budget

in its smartphone. The

well aware about the Indian

smartphone itel S42 to meet

smartphones

Make in India concept has

smartphone market and the

the demands of the users. We

in recent past

prompted the China based

demand which is put by the

have reviewed those features

has grown rapidly because

Transsion Holdings backed

consumers thus keeping

which the newly launched itel

of their amalgamation of

itel Mobile to manufacture

all the essential factors

S42 has to offer.

the basic required features

smartphones in Indiato meet

in mind the company has

74 | april 2018

MYMOBILE

Design

screen is rotated. The screen is

The new itel S42 has been

protected by the2.5D curved

carved beautifully with a curvy

Glass to prevent any scratch

body design to fit your palm

and any damage due to any

comfortably which can offer

sudden fall of the device.

better access while operating

verdict Looks

08 /10

Cameras

09 /10

Performance

08 /10

Battery

07 /10

Value For Money

08 /10

Pleasing and Clean Justified Its Potential

the exposure compensation it delivers a good images. The LED flash comes into play when the light conditions are not favourable hence delivering clear and sharp images at

the device. The device has light

Platform

weight as well which makes

The itel S42 has Qualcomm

it easy to carry around and

Snapdragon 425chipset 64

operate without exerting too

bit quad-core processor with

much pressure on your hands

Cortex A53 clocked at 1.4

A Nice Option

and fingers. At the front side

GHz. The processor takes the

OVERALL

the device is sporting the 5.65

toll of the multi task and any

The new itel S42 has a battery

inch screen with 18: 9 ratio

loads exerted by the device

capacity of 3,000mAh with

and top of the screen lies the

while its usage. There were

Quick Charge support. The

selfie camera accompanied

no occasions of the processor

by the LED flash. The back

getting deviated from its

panel of the phone is sporting

function. The processor

the fingerprint sensor and the

is assisted by the 3GB

rear camera. The rear camera

RAM which is quite a good

is assisted by the LED flash as

amount of RAM in a budget

well. The power button and the

smartphone. The RAM works

volume rockers are at the right

efficiently and provides the

the desirable traits which a

any multimedia for some

side of the device while the left

power to the processor from

smartphone should possess

hours. There is little of heating

side has the hybrid SIM slot for

getting distorted due to heavy

to deliver loveable images at

noticed while charging the

SIM cards and microUSB card.

usage of the device like playing

any condition. itel S42 has

device but the phone processor

At the top of the phone lies the

big games or getting indulged

a powerful selfie camera of

brings the phone state back to

3.5mm headphone jack and

in multi-tasking. There were

13MP with f2.0 aperture. The

equilibrium.

at the bottom of the device lies

some occasions but not regular

selfie camera of itel S42 has

the micro USB port and the

ones of the device getting

dual soft LED flash to assist

Conclusion

two speaker grilles.

heated due to the workload.

which is aimed at delivering

The new itel S42 targets

The ROM is average with just

you selfies even in dark

the millennials and the first

Display

Compliments it Sustains a day

PROS Cameras

80%

Cons Plastic Back Cover

night as well. The rear camera has various features like digital zoom, auto flash, face detection, touch to focus etc.

Battery

battery power is reasonable for a budget smartphone and it can last throughout the day with some battery power left

(For detailed specifications, please refer to My Guide)

in the tank with little bit of game playing and some hours of listening music or playing

16 GB of it which could have

conditions. The selfies taken

time smartphone buyers with

The new itel S42 has

been improved by atleast

at night are clear while there

13 MP front and rear lens,

impressive and most

providing 32 GB. The ROM

occurs a bit of graining due to

18:9 screen ration and able

comfortable display size

size allows decent amount of

flash light. There are various

processor. Available at Rs

of 5.65 inch. The display

apps and some other media

features embedded as well in

8,499, itel S42 comes with

is HD+ with a resolution of

files storage. The internal

the selfie camera like Portrait

VoLTE support as well along

1080x1920 pixels and pixel

storage can be expanded

mode, Beautification mode and

with the most desired platform

density of 401 ppi. The 18:9

further up to 128 GB with the

various effects as well. The rear

at the moment, the Android

wide screen covers almost

help of microSD card.The itel

camera is of 13MPPDAF with

Oreo support. The RAM is

all the aspects of any subject

S42 runs on Android Oreo

dual LED Flash as well. The

good to say the least at this

or object being displayed on

which is quite remarkable at

image resolution of the rear

price point but will have to

the screen. The colours are

this price point.

camera goes up to 4128x3096

compete with the likes of

pixels. The images captured at

Redmi Y1 and Infinix Hot S3.

well preserved as well as the display tends to adapt to the

Cameras

daylight are very well detailed

It will also receive Face

surrounding lights. The 5.65

The new itel S42 has focussed

as the camera uses autofocus

Unlock feature via OTA in near

inch display also allows playing

on its camera majorly and

on the subject which you are

games comfortably when the

has loaded the phone with all

focussing at and with

future. n haider@mymobile.co.in

www.mymobileindia.com

Tried & Tested

burntest

april 2018 | 75

Tried & Tested

burntest

SoundSport Free Wireless Headphone Gives Freedom of Manoeuvring In Your Workouts

OSE is one

its first pair of wireless ear

ear bud is very good and feels

pin on bottom of each ear

such company

buds in India which are called

sturdy. For the construction

bud when they are placed in

which takes

SoundSport Free which

of the ear buds the company

their case. The left ear bud

full care of your

comes in a compact charging

has used glossy plastic along

has a single Bluetooth button

auditory senses and aims

case. So, in this review we will

with a bit of rubber lining

which is used to wake the pair

at delivering soothing yet

see what

for the buttons. The weight

out of sleep, disconnect an

amazing sound effects to

this new wireless ear bud

of the ear buds are light and

active connection, or enter

your ears with its products,

holds for the users which

exert no stress on your ears

pairing mode. Both the ear

like it did with BOSE QC 35

will drive their attention

making them easy to wear

buds have single LEDs, which

II. The company keeps it

towards it.

for a longer time span. The

glow blue during the pairing

placement of all the buttons

process, white when they are

focus on improving the sound quality of its gadgets and also

Design

are on the right ear bud. It has

connected and red when the

delivering products which are

The BOSE SoundSport Free

buttons for media playback

batteries are low.

compatible with your daily life

ear buds are very attracting

and voice prompts. To charge

styles. BOSE has launched

to look at and the built of the

the ear buds there is contact

76 | april 2018

The ear buds fits perfectly in the ear and they remain

MYMOBILE

intact to your ears even when moving and it is done by the ear tips which

which is being

The company has also

The ear buds provides warning

played on when you

designed the new SoundSport

as well when the charge goes

Free to work even when there

below 20 percent.

take out the ear buds out from the ears.

is no active connection with your device as long as they

Conclusion

sits just outside the ear canal.

Battery

are within Bluetooth range.

BOSE SounSport Free are for

The ear tips line up with the

The battery life of the ear buds

The ear buds are well versed

those who loves adventure

inner ridges of your ears and

can prolong upto five hours

with notifying you at every

and fitness freaks as it offers

provides you to have the

per charge. The case can be

important occasion like when

wireless manoeuvring with

right size on. There are two

charged throughits Micro USB

the ear buds are in their

ease and can withstand sweat

additional pairs of tips in

port and the battery level can

charging case.

also, which is common while

different size available in the

be checked by using a row of

box to allow you to use any

LED’s on the front. The case

also has Google Assistant built

case provides an ease of

according to your preference.

size is compact and can be

or Siri which can be activated

carrying as well. There are

easily carried out in the hands

by a long press of the Play or

limitations also such as

while the ear buds are being

Pause button.

taking a call in noisy

Performance

The new SoundSport Free

be on the go. The charging

The new BOSE SoundSport

used. The ear buds fits into

Free has an IPX4 rating for

the case with the help of

supporting the active noise

tested it while traveling in

water resistance which means

magnets and two white LEDs

cancellation which is quite

Delhi Metro and trust me

the ear buds can resist water

which indicates whether the

disappointing to see. The

every time I get scared of the

splashes to some extent.

buds are getting charged or

Ambient noise is not severely

hustling bustling crowd as

The water resistance ability

not.

blocked but it has its own

it may easily fall anywhere

advantage making you aware

because of a little push as it’s

of the ear buds makes them

The SoundSport Free is not

background. I continuously

preferable if you are going for

Functionalities

of the surroundings while

available at Rs 18,990. And

gym and sweating out with

Bose is well aware about the

walking or even when any

like always, BOSE SoundSport

the music on. The range of

possibility of the earbuds going

vehicle is approaching.

Free sound output is as clearer,

Bluetooth can expand up

missing on random occasions

to 9m from the connected

because of their size and to

to go into sleep mode after

device, and the AAC audio

overcome this probability the

particular interval, which

streaming codec is supported

company has embedded a

further helps to conserve the

in addition to the standard

feature called Find My Buds

battery life. Putting the ear

SBC. There is no NFC option in

which needs to be enabled

buds in the case allows them

the ear buds so the only option

within the app. This feature

to automatically charge and

you have for connectivity is

remembers the last known

this is possible only when the

Bluetooth.The SoundSport

location of the ear buds and

case is charged. To get fully

lacks some features like the

there is alarm which starts

charged from zero to full it

ability to auto pause the media

when this feature is enabled.

takes time estimate of 2 hours.

www.mymobileindia.com

The ear buds can be set

Tried & Tested

burntest

crisp and good as any BOSE’s headphones. n

haider@mymobile.co.in

april 2018 | 77

Tried & Tested

burntest

Karbonn Titanium Jumbo 2 Affordability with Impressive Cameras

ome-grown

for a price tag it comes with.

of the device in accordance

company

Starting with the aesthetics,

with the surroundings.

Karbonn

the smartphone has a metal

Mobiles,

built and sports a camera

Cameras

celebrating simplicity,

module at the back, with

The Titanium Jumbo 2 houses

average. Performance and

is known for introducing

antenna bands on the top and

a 13-megapixel primary

Specs: The Titanium Jumbo

affordable smartphones to

the bottom portions. Below

shooter with LED flash, while

2 is powered by a quad-core

the Indian users. Widening

the camera module (which is

the front-facing snapper

processor clocked at 1.3GHz

its portfolio, the company

at the top left corner) is the

stands at 8-megapixel.

and multi-tasks with the

recently unveiled a new one in

fingerprint scanner, followed

its Titanium series, christened

by the ‘Karbonn’ logo below

Karbonn Titanium Jumbo

it. At the front, there is a front

2. Among the three hues,

camera, coupled with usual

namely, Black, Champagne

sensors and earpiece at the top

shutter speed remained below

help of 2GB of RAM. The

verdict Looks

08 /10

Cameras

08 /10

Looks Good

and Coffee in which the

and three capacitive buttons at

smartphone comes in, I got the

the bottom.

Performance

07 /10

Battery

07 /10

Value For Money

08 /10

and here is what I think of it

Design

The top end comprises a micro-USB port and a 3.5mm audio jack, while the bottom end has speaker grilles.

rear shooters were able to produce decent pictures, the

Above Average

Champagne one for the review,

While both the front and

Stutters at Times Lasted more than a day Can be considered an option

smartphone comes with an internal storage capacity of 16GB which can be further expanded up to 64GB via a memory card. The smartphone, throughout my review period helped me perform the usual tasks with ease, however, it did stutter from time-to-time.

The Titanium Jumbo 2 follows

The volume rocker and the

the usual design ethos as

power on/off button (which

any smartphone, however,

made unlocking slightly

the ordinary doesn’t look bad

inconvenient) lies on the left,

a day and runs Android 7.0

and the dedicated SIM tray is

Nougat. Additionally, the UI

situated on the right. Overall, the design for the Jumbo 2 is a decent one, making the smartphone comfortable and convenient

OVERALL

PROS Cameras

The Titanium Jumbo 2 is

76%

Cons Stammers

(For detailed specifications, please refer to My Guide)

battery which lasted more than

of the smartphone has been fine and convenient too and the fingerprint scanner worked fine too.

Conclusion

to use.

78 | april 2018

backed by a huge 4,000mAh

Starting with the primary

The Titanium Jumbo 2 for a

Display

camera, the snapper was

price tag of Rs 5,999, under

The Titanium Jumbo 2 has a

capable of producing good

the ‘Made in India’ initiative

screen size of 5.5-inch and is

quality images in almost

is a smartphone which has

HD IPS in nature, covered with

every shooting condition with

elements to become a daily

a layer of 2.5D curved glass.

details being captured finely.

driver for people who look

The display, during my usage

Furthermore, the HDR of

for the affordable segment.

produced decent colours, and

the smartphone was above

However, with pros come cons,

was aptly bright, making my

average. The one at the front

and the smartphone stands

whole usage experience pretty

gave out impressive selfies and

against the likes of Xiaomi

much convenient. Additionally,

wasn’t much processed. The

Redmi 4A with a Qualcomm

the smartphone comes with

Beauty mode made images

processor and the iVOOMi i1

Adaptive Brightness feature

flawless, however, processed

with dual rear cameras. n

which adjusts the brightness

the images produced.

vanshika@mymobile.co.in

MYMOBILE

Guest Column

by invitation

How AI and Machine Learning are Being Leveraged for Recruitment? By Guneet Sahai

bout two decades ago,

paradigm shift in the recruiting practices

listings, now began receiving thousands. To

recruitment was a complex

of organisations and heralding a new age of

manage the rising scale of applications and

process for companies, as

opportunities for job seekers, globally. With

organise them better, companies began

recruiters had to rely on

the subsequent proliferation of the concept

creating computerised databases, which

largely unscientific methods that were

and the emergence of more online job

while useful, were still just a tad bit of an

often unsuccessful in attracting the right

boards, the number of applications received

improvement over the physical databases

talent. However, just towards the end of

by companies increased considerably.

used. This led to a rise in costs of labour as

the 20th century, in 1999, online jobs

Large companies, which earlier received

companies had to hire screeners, trained

board Monster.com launched, bringing a

not more than 100 applications for open job

recruiters, and managers to oversee the

www.mymobileindia.com

Guest Column

by Invitation hiring process.

addition, there are several other factors that

media channels do potential candidates

But today, this gap is being filled by

are contributing to the rising demand for

use, and which ones are more effective for

Artificial Intelligence (AI). AI algorithms

automation in organisational recruitment,

helping them fill specific job roles. Therefore,

power several of the current crop of

which includes:

with the help of this data, they can reach

innovative, tech-driven recruitment

• Reducing costs by developing and

out to a large number of candidates across

solutions, helping HR and recruiting

deploying automation and data-driven

various channels. Another important area

recruitment solutions

that goes beyond recruitment analytics is

professionals to remodel their old hiring patterns and create new parameters to assess

• Economic and strategic benefits to the

predictive analytics, a machine learning-

candidates. Solutions such as recruitment

business; overcoming limitations of

driven method which uses sophisticated

tests and online assessments, delivered

legacy hiring cultures and processes

algorithms to help companies predict future

through software-as-a-service (SaaS)

• Access to intelligent and data-driven

possible outcomes of a particular hiring

platforms, help organisations identify and

tools to enhance the recruitment

decision. For example, through predictive

prioritise their desired hiring outcomes, and

process

analytics, organisations can analyse the

through a set of well-designed questions,

• Rise of the on-demand workforce

data available which sourcing channel will

even help them structure the qualities

Data – the chief driver of AI and Machine

be offering the best talent, and match the

that are being measured and analysed in

Learning driven recruitment solutions:

ideal candidates to the roles they want to

a particular candidate. As a result, this

By facilitating access to data that was

hire for.

helps the organisation decide what kind

previously inaccessible, Big Data is

Currently, mobile analytics is emerging

of predictive analytics they must apply

helping recruitment departments in

to be one of the massive enablers of data-

to the available data sets to help them

companies adopt a strategic approach to

driven decision making for companies and

gain a competitive advantage over other

hiring procedures with much more efficient

recruiters. According to a recent report by

companies in hiring top talent.

results than before. Recruitment analytics

comScore, smartphone usage increased by

Why automation: As the labour market

platforms can assist companies effectively

78% between 2013 and 2015, globally. In

contracts further and availability of

target candidates by significantly expanding

addition, 56% of the time spent on mobile

skilled talent reduces, talent acquisition

the data pool to incorporate much broader

by people across the world is on mobile

professionals will be required to leverage

hiring parameters, enabling recruiters to

apps, while the use of desktops for digital

smarter hiring processes, and capitalise on

even target specific geographies to look for

activities has seen a 12-percent drop, falling

emerging technologies to meet the demand

the right talent. In addition, recruiters also

to 35 percent. So it’s no surprise that job

for the right talent across organisations. In

have access to data such as, which social

seekers are increasingly embracing mobile

MYMOBILE

to explore career opportunities. Even some

information like education, experience,

“Mobile analytics and stated objectives found in CVs to networking platforms such as LinkedIn is emerging to be one of the create a more holistic and accurate and Simply Hired have revealed that of each candidate. They also massive enablers of data-driven profile more than 70% of candidates use use Machine Learning to better decision making for companies and mobiles and smartphones to look understand the preferences for new jobs. With such changing and patterns of each hiring recruiters. Recruiters and talent paradigms, recruiters and talent company. As a result, among acquisition managers can ensure acquisition managers can thus the most significant benefits of greater productivity in the hiring ensure greater productivity in recruitment assessments is the the hiring process by embracing vastly reduced time and effort process by embracing mobile mobile analytics and integrating that recruiters need to spend on analytics and integrating it it with recruitment assessments. each applicant. In fact, algorithmic As a result, they will be able to recruitment assessments have with recruitment source, target, and hire superlative transformed the hiring process to make assessments” talent, thereby fulfilling the organisation’s it highly data- and intelligence-driven. of the biggest global online professional

hiring goals through the latest technologydriven solutions.

Thus, it is helping recruiting specialists, and skill-based help to understand the

organisations, and HR managers to focus

“Mobile analytics is emerging to be

prospects much better without spending

more on the quality of hires instead of

one of the massive enablers of data-

long hours of resume evaluation. These

quantity, and reduce the turnaround time

driven decision making for companies and

assessments are also time effective and

to recruit candidates by a considerable

recruiters. Recruiters and talent acquisition

can spare companies and recruiters from

margin.

managers can ensure greater productivity

the trial and error method to find the best

in the hiring process by embracing mobile

employee.

analytics and integrating it with recruitment

Machine Learning and analytics are here to stay. As the capabilities of predictive

How algorithmic recruitment assessments

analytics will only improve in the future,

are simplifying hiring: It’s impossible for

the opportunity of applying AI and Machine

But that’s not all mobile analytics can

recruiters and HR managers to assess

Learning in the recruitment domain will

do. Combined with Machine Learning tools

a candidate based on her resume alone.

continue to grow. However, lack of access

and Natural Language Processing (NLP)

This is where algorithm-based recruitment

to structured and quality data may prove

models, AI-based assessment tools can

assessments come in. Combining

to be a bottleneck in adopting these

even create a candidate’s psychological

traditional data gathered from sources

technologies on a larger scale. Moreover,

profile and make sure that they are the right

such as resumes, employment history,

although these technologies are being

fit to the organisation’s culture. Some of

educational profile, etc., along with data

leveraged extensively for recruitment and

the most advanced assessment platforms

from other disparate sources, and then

hiring, machine intelligence should also

today are capable of narrowing down the

applying machine learning algorithms

be explored and applied further to aid

selection of candidates from thousands of

to that information is today enabling

candidates in searching for jobs that match

applications received by an organisation to

organisations to effectively predict whether

their skills, experience, etc. This will only

say, the top 4-5 percent. Furthermore, these

a particular candidate will be the right fit to

help streamline the process for participants

AI-based platforms can analyse interviews

its corporate culture. In addition, by using

on the basis of facial expressions, words

statistical and historical data, algorithmic

at both ends of the recruitment spectrum – candidates, as well as recruiters. n

used, tone and inflexion of voice, and micro

recruitment assessments have the unique

gestures to assess a candidate. Moreover,

ability to even predict how a potential

today skilled professionals are a critical

candidate will perform in a particular job

necessity for companies to enhance overall

role and what value addition she will bring

productivity and efficiency. Therefore, once

to the organisation. Mettl’s algorithm-based

recruiters have built a considerable talent

psychometric and recruitment assessments,

pool, conducting assessments before the

for instance, analysebehavioural data from

interviews help filter the best out of the rest.

social networks, blogs, and other digital

Assessments such as behavioural, cognitive

platforms in addition to the standard

assessments”

www.mymobileindia.com

Guest Column

by invitation

The author is Head of Technology at Mettl which is an online assessment platform to conduct tests and measure talent. Mr Sahai graduated from IIT Roorkee and his key responsibilities at Mettl involve managing software products, building engineering teams, managing engineering practices within the team and ensuring quality of the software.

april 2018 | 81

In Conversation

face to face

“The growth of DTH belongs to players that are able to innovate” DTH has its own significance in today’s digital world. It continues to be the primary mode of content consumption, given the fact that major chunks of population are still dispersed and not everyone has the wherewithal for deploying broadband and other services. To understand the market dynamics and the future of DTH in today’s mobile world, Ramesh Kumar Raja talked to Vijender Singh, CMD of Pantel Technologies Pvt Ltd that recently acquired the Reliance Big TV. Excerpts: With the advancement of the OTT space and

markets for DTH, owing to the rise in

broadband and other services. In addition

content being available on mobile offering

disposable income and digital pay-TV. As

to the wherewithal and cost-efficiency,

convenience, where do you think the DTH

reflected in the Frost & Sullivan’s report,

DTH is also more reliable means for

market is headed? India, at present, is one

DTH is going to drive the growth of Pay TV

accessing entertainment. In spite of the

of the most compelling and rewarding

revenue in India, which is expected to grow

wave of digitization in India, the broadband

by 19%. This holds true, despite the growth

services and internet speeds continue to

of OTT and VOD services. Furthermore, the

be inconsistent. DTH, on the other hand,

future prospects of DTH are phenomenal

provides reliable and consistent services.

in India, although we need to weed out certain challenges like the prevailing

How do you see digital innovations in content

out-dated technologies, policies, and

consumption affect this market? The rise of

regulations. The growth definitely belongs

digital content consumption has been

to players that are able to innovate, bring in

inspiring and has laid the pavement for

unique and India-centric business models,

DTH service providers to innovate. The

dedicated at serving the masses.

viewers of today are demanding technically advanced solutions and DTH providers

What makes DTH still the primary medium of

need to adhere to the same. To the same

content consumption? There is strength

end, the industry is adopting newer means,

in numbers and that is one of

such as HEVC boxes. Such boxes come

the most fundamental

with advanced features and give users the

factors working in the

flexibility to consume digital content as

favour of DTH service.

well.

In emerging markets, such as India, DTH

What are the distinct features and bouquet

will continue to be

of channels offered by your HD HEVC set-

the primary mode of

top box? High Efficiency Video Coding

consumption, given

has been one of the disruptions in the

the fact that major

industry. The HD HEVC set-top-box offered

chunks of population

effectively free of cost by Reliance Big TV

are still dispersed

provides advanced features like schedule

and not everyone

recording, USB ports, YouTube access,

has the wherewithal

and simultaneous viewing and recording

for deploying

of TV shows.

MYMOBILE

In the latest offer, we are providing

spread to the customers, one can easily

nearly 500 FTA channels, effectively free of

share it via DTH. Neither smartphone, â&#x20AC;&#x153;When we speak nor cable has the similar about Digital India, it is our basic bandwidth. Take any ministry or government information, they right to be able to access daily news, should send to us and we will information or good entertainment, spread it across the country; free of cost. Driven with the same in fact, we would like to support the government vision, we decided to acquire one DTH and do spread important company in India and explore various information, free of cost. This should be the main opportunities, such as providing focus of a DTH operator, i.e. free entertainment or free to spread the basic information education to the nationâ&#x20AC;? among the customers.

cost for 5 years. In addition, users will also be able to enjoy pay-channels absolutely free for a year. After first year, interested users can pay a monthly subscription of INR 300, and continue to watch pay-channels. How does it change the access to entertainment for the Tier III and beyond markets and would viewers be open to it since the growth of FTA channels is on the rise? Everyone is charging a huge amount from the customer and everyone is talking about HD quality. For instance; if I am a

Lastly, perhaps a few years down the

customer from rural community, living in

lane, one will be able to access this internet

Tier 3 town, then it would be out of my capacity to shell out 8,000 rupees. What is the fault of new generation coming in? If the new generation is not able to access the required information / news and other important content, how will they be able to survive in the society? So, here we have simplified all these challenges by providing a one-stop-solution, a singular HD HEVC Set-Top-Box, which would have the latest technology, HD quality Box and one price for all the customers, both in rural and urban India. At their own sweet will and discretion, users can choose to watch whatever pleases them. However, with the latest offer, we have brought urban and

www.mymobileindia.com

rural India on the same platform. Since entertainment and education are bridging the urban-rural divide, what is your vision to support the Digital India initiative especially after the acquisition of a popular brand? When we speak about Digital India,

In Conversation

face to face

facility through DTH. I have been noticing all these things and also noticed the gaps in the same. For the same reason, we decided to go ahead and launch this new offer and bring DTH entertainment effectively free of cost to 130 crore Indians. n

it is our basic right to be able to access daily news, information or good entertainment, free of cost. Driven with the same vision, we decided to acquire one DTH company in India and explore various opportunities, such as providing free entertainment or free education to the nation. Furthermore, when we talk about Digital India, whatever information one wishes to

ramesh@mymobile.co.in

april 2018 | 83

Feature

tech trendz

The Rise of Virtual Customer Assistants and the Decline of Brand Apps! A look into the tech trends according to Gartner that will define the future

ise and falls of icons are as

technology across engagement channels

channels, VCAs are being implemented for

much part of the digital world

by 2020, up from less than two percent

handling customer requests on websites,

as it happens in the real

in 2017.

mobile apps, consumer messaging apps

world! Immortality is never in

Speaking at the Gartner Customer

and social networks,” says Mr Alvarez. “This

the scheme of things while change is the

Experience Summit in Tokyo recently,

is underpinned by improvements in natural-

only constant! Today’s favourites will give

Gene Alvarez, Managing Vice President

language processing, machine learning

way to new stars! So here is the list of tech

at Gartner pointed out that more than half

and intent-matching capabilities.”

trends that will dominate the near future

of organizations have already invested in

Organizations report a reduction of up

according to Gartner.

VCAs for customer service, as they realize

to 70 percent in call, chat and/or email

The Coming of VCAs: Gartner says that

the advantages of automated self-service,

inquiries after implementing a VCA,

twenty-five percent of customer service

together with the ability to escalate to a

according to Gartner research. They also

and support operations will integrate

human agent in complex situations.

report increased customer satisfaction

virtual customer assistant (VCA) or chatbot

84 | April 2018

“As more customers engage on digital

and a 33 percent saving per voice

MYMOBILE

support, maintenance, upgrades, customer

Discovering Customer Experience via

care and marketing to drive downloads.

Data Analytics: Gartner says that by

Brands are now investing to build presence

2020, more than 40 percent of all data

in consumer messaging apps, such as

analytics projects will relate to an aspect

Facebook Messenger and WeChat, to

of customer experience. Data and analytics

reach customers where they spend a high

is already prominent across marketing,

percentage of their time.

sales, digital commerce, customer service,

IT to be Integral to Customer Experience: By 2022, two-thirds of all customer experience projects will make use of IT, up from 50 percent in 2017.

“More than half of organizations have already invested in VCAs for customer service, as they realize the advantages of automated self-service, together with the ability to escalate to a human agent in complex situations” – Gene Alvarez, Managing Vice President at Gartner

As the number of digital channels expands, self-service or digital commerce interactions are increasing, as well as the move away from human face-to-face or voicebased interactions. The proportion of projects using IT to improve the customer experience will steadily rise. Those not using technology tend to be

“Brands are finding that mobile applications are not delivering the level of adoption and customer engagement they expected. Original return-oninvestment (ROI) calculations are missing the mark”

projects related to recruiting, training, governing and managing customer-facing employees.

social media management and field service

AI for Sales Facilitation: By 2020, 30

departments. However, an understanding

percent of all B2B companies will employ

of the overall condition of the customer’s

artificial intelligence (AI) to augment at

attitude toward the enterprise is lacking

least one of their primary sales processes.

for the majority. What matters is not

AI in sales allows for more efficiency and

the customer’s attitude about a store,

effectiveness in business processes, often

department, process or product, but

with up to 30 percent higher conversion

the level of trust they have in the

rates when engaging prospects or leads,

organization as a whole and their likely

according to Gartner. It is becoming an

intent to remain loyal.

attractive alternative for sales organizations

Enhanced Immersive Solutions: By

with high volumes of lead processing,

2020, augmented reality, virtual reality

opportunities and forecasting processes

and mixed reality immersive solutions will

“A great VCA offers more than just

because it provides fast and accurate

be evaluated and adopted in 20 percent

information,” said Mr Alvarez. “It should

support when performing the different

of large enterprises as part of their digital

enrich the customer experience, help

sales stages.

transformation strategy.

engagement.

the customer throughout the interaction

Organizations will have the ability

and process transactions on behalf of the

to provide employees, customers and

customer.” Abandonment of Apps: A Gartner survey has revealed that by 2019, 20 percent of brands will abandon their mobile apps. Why? Because many brands are finding that mobile applications are not delivering the level of adoption and customer

“By 2020, more than 40 percent of all data analytics projects will relate to an aspect of customer experience”

suppliers with a means to obtain realtime information, experience virtual environments and engage in social collaboration without a small, limited display and a limited point of view. Consumers already experience some form of immersive technology, such as Snapchat

engagement they expected. Original

filters and 360-degree video and photos on

return-on-investment (ROI) calculations

Facebook. n

are missing the mark due to the cost of

www.mymobileindia.com

Feature

tech trendz

team@mymobile.co.in

april 2018 | 85

In Conversation

face to face

“Our solutions are powered by video analytics capabilities that eliminate the possibility of operator malfunctioning” Oncam is an independent, specialised IP video and technology company with a sole focus on 360-degree smart IP video – working with partners to deliver high-value business solutions for customers. They have deep industry knowledge combined with specialized expertise in healthcare, retail, transport, maritime and ports, banking, casinos and hospitality. My Mobile’s Nijhum Rudra interacted with Abhishek Kumar, Regional Director, South Asia, Oncam about the key challenges in setting up a successful Security System in the hospitality zones and how it is taking a lead in the Swachh Bharat Abhiyan. Excerpts from the interview... What are some of the key challenges in

overseeing for effective security. However,

setting up a successful security systems in the

since such operations are managed by

hospitality space? How is your organization

security personnel, this leaves a large

Can you please give an overview of Oncam and

tackling the challenges with unique solutions?

room for errors, including negligence and

what is the key value proposition and business

Establishing security and surveillance

resource unavailability. This can cause a

model of your firm? Our advanced 360-

infrastructure for businesses catering to

considerable dent on the overall security

degree solutions facilitate comprehensive

the hospitality sector and dedicated zones

framework.

HD video generation for the desired field

malfunctioning.

is more challenging than it seems to be.

The number of devices required,

of view without leaving any blind spots.

Constant monitoring becomes a major

moreover, contributes significantly to

This single video feed can be de-warped to

problem, as continuous surveillance

the deployment and operation-related

create desired number of virtual cameras

via video feeds from specific locations,

overheads. Security cameras are constricted

with ability to zoom, pan, and tilt even a

including entrances, parking lot, utility

by their field of view and a single section

recorded video. Also, leveraging the power

areas, lobby, kitchen, etc., needs manual

of a dining hall or a parking lot can require

of video analytics, we can easily identify

up to 3 to 4 security cameras. Despite this,

thefts, vandalism, unauthorized access,

it leaves multiple blind spots, making it

and anti-social behaviour etc to create a

imperative to zoom, pan, or tilt the camera

comprehensive security framework.

to obtain the desired view. But still doing

Lesser number of devices also reduces

so for a recorded feed is not possible,

the bandwidth and storage requirements,

leaving hospitality businesses in a veritable

thereby decreasing operational expenditure.

tizzy as they have to face multiple issues

Adding to this, our video feeds are ideally

such as security breach, theft, vandalism,

generated in H.264 format, which has

unauthorized access, and claims for slips

higher compressibility and consumes

and falls.

less storage space despite rendering high

We address all of these challenges

definition video output. Our solutions

faced in addition to providing hospitality

also come across as an important tool for

businesses value-added services using

retrospective tracking.

our 360-degree, IP-driven surveillance solutions. Our solutions are also powered

How Oncam is taking a lead in the Swatchh

by video analytics capabilities that

Bharat Abhiyan and what are your missions

eliminate the possibility of operator

and visions in this aspect? Our video

MYMOBILE

analytics-driven surveillance solution can

In Conversation

face to face “Our video analytics-driven surveillance solution can aptly monitor the cleanliness parameters of a city day in and day out with absolute precision. Oncam’s solutions can also be used to monitor the operations of waste disposal in the city and dumping grounds, which are known to frequently catch fire and contribute to air pollution besides other health hazards”

aptly monitor the cleanliness parameters of a city day in and day out with absolute precision. With problems such as open defecation being recorded and notified to the concerned department, whether it is in a railway junction or the municipal corporation of a city, early implementation of necessary action becomes possible. This results in a proactive cleanliness mechanism being deployed successfully. Oncam’s solutions can also be used to monitor the operations of waste disposal in the city and dumping grounds, which are known to frequently catch fire and contribute to air pollution besides other health hazards. How would you like to utilize your certification in India for the food processing plants? The certification shall help us tap into the food

healthcare, infrastructure, and smart cities.

What are some of the biggest USPs of Oncam

processing plants with an added confidence

This is going to give a considerable impetus

in the IP surveillance domain? Our specialized

that is necessary to generate early trust

to the IP surveillance industry market. Also,

product offerings have been certified by

among clients. With the economies of scale

as all trains are to be gradually equipped

various agencies of authority in diverse

as high as India, we are rightly positioned

with state-of-the-art amenities such as

domains such as ATEX for explosion proof,

to help food processing units enhance

CCTV cameras while investment is also

transportation-rated, rugged 360-degree

productivity while working in line with

being channelized to improve airport

cameras and NSF for Food processing. From

‘zero effect, zero defect’ policy down to the

connectivity, new opportunities for the

a wider perspective, our acquired expertise

human resources.

surveillance and security sector are on the

in 360-degree surveillance technology

horizon. We, at Oncam, truly believe that

has kept us in good stead and enhanced

Who are your key competitors’ and what are

this year’s budget will act as a catalyst that

our ability to understand as well as convey

your business strategies to compete with them?

will augment the growth of the surveillance

the tenets of effective security framework

There are about five to six key competitors,

industry manifold.

implementation for the end-customer belonging to diverse industries and sectors.

but diverse areas of expertise leave little room for head-to-head competition.

What are your smart city projects in India?

Moreover, our specialization in 360-degree

Through our Smart Cities Projects, Oncam

Going forward, what are some of your

solutions and video analytics along with a

aims to strengthen the surveillance and

roadmap in the coming year? At present,

number of successful deployments keeps

security framework in Indian cities by

we are diversifying our product portfolio

us ahead of the curve in terms of market

establishing state-of-the-art devices

and are working on 180-degree solutions

share and competition. Oncam’s solutions

throughout these places. Oncam’s end-to-

to effectively monitor indoor and outdoor

cover a wide canvas of offerings including

end services are, at present, being deployed

tri-junction areas. We are also broadening

indoor, outdoor, panel-mounted, concealed,

across various cities such as Surat. Other

our service footprint throughout the Indian

night vision and other specialized security

cities, including Faridabad and Nagpur,

subcontinent by forging new channel

devices, which we constantly enhance

are also opting for similar 360 degree

partnerships. Our focus is primarily on

through our in-house R&D initiatives and

solutions. The success of our products

key growth regions that include urban

a hands-on after-sales service.

is largely because of the decreased

geographies, tier II, and tier III cities in

deployment costs as we provide thorough

addition to the Smart Cities project. We

Can you please elucidate some of the 2018

surveillance with a single camera besides

are also increasing our B2B tie-ups across-

budget impacts in the IP surveillance industry?

other advantages such as lean and easily

the-board for better security deployments in

The Union Budget 2018-19 has earmarked

manageable infrastructural framework and

MNCs and large organizations. n

generous budget allocations for railways,

lower operational expenses.

www.mymobileindia.com

nijhum@mymobile.co.in

april 2018 | 87

In Conversation

face to face

“We specialize as a ‘Business Accelerator’, bringing products, new technologies and investments to markets” Intartic is a young and vibrant enterprise that aims to provide best-in-class mobile and IT accessories. Its other verticals include product manufacturing, brand consultancy, sales & distribution. It has partnered with and is the brand owner of Rock, Rock Space and iHave (specialized accessories stores) in India. The brands have grown rapidly in Siganpore and China and now it is eying India market. My Mobile’s Nijhum Rudra spoke to Ramashish Ray, Founder and CEO, Intartic Engineering Pvt Ltd about the key value proposition and business model of Intartic and how they plan to expand their reach and revenue in the Indian market. Can you please give an overview of Intartic

Intartic Engineering is the licensed brand

Greater China and MEA. Our sectoral

Engineering and what is the key value

owner of the globally popular brands - Rock

focus is on Consumer Electronics and

proposition and business model of your firm?

and Rock Space.

telecommunications. We have worked for

After spending more than 15 years in the

With a talented team of 50+ members,

Mobility and Telecom industry, I started the

we specialise as a “Business Accelerator”,

venture, Intartic Engineering, in early 2015

bringing products, new technologies,

with the aim to bring latest technology in

services and investments together

Currently, what are some of the biggest

a customer-friendly way to the masses.

to markets with focus on APAC,

challenges in providing top-notch electronics

global giants such as Nokia, Samsung, Capgemini and Philips.

accessories to the customers and how Intartic is playing a key role in this scenario? The first and foremost challenge is that of Grey Imports. Almost 70% of the market is captured by the grey market where people don’t pay taxes. Both sellers and consumers face tough challenges due to counterfeit production of branded accessories. While the Government is making laudable efforts such as BIS etc., there still are many markets in India where everybody knows that products are being sold without bills. We need to clamp down on this aggressively, otherwise genuine sellers would not be able to survive the onslaught of counterfeit products. Also, it will gradually kill any production in India, as prices of grey market are cheaper due to non-payment of taxes. The second challenge is that of Consumer Education. Often, consumers buy products from the street, but they

100 | march 2018

MYMOBILE

In Conversation

face to face “The Core Business Strategy of our products is as that we play in different segments. First is what I call the price fighters that help us to expand the channel and sell the current products. The second is the profit-builders – these help build the channel as well as the customer, in terms of innovations”

don’t understand the quality differences

How many accessories brands do you own now

which are the leading online platforms, and

between genuine and fake products, such

and what are their current market shares? We

we sell directly to them. We started with

as how long the battery will last. As a result,

have three brands, all in partnership with

trading and expanded into manufacturing

the industry gets a bad name due to use

our China team. We have the Rock brand

on power banks and cables. We now intend

of fake products, sellers getting away

which is online, the Rock Space brand

to get into many more categories with these

with grey imports, not paying duties etc.

which is offline, and iHave which is a B2B

partners. Besides that, we have a healthy

Swift Government action is very important

brand. These are all international brands,

number of resellers who are selling all our

as ultimately, it’s the end consumer who

but in India they are registered with us.

products online.

suffers because of fake or sub-standard products.

We have seen massive growth, growing

For offline selling, we use our premium

multiple times in the last few years. While

brand Rock Space. We have a 2-tier

The third challenge is our Offline

the total market size is worth Rs. 7000-

distributors system in many states in India.

Channel Structure. This means that even

8000 crores and is growing rapidly, there

As we have grown organically, there are still

if we have a great product, most often

is no syndicated research that shows how

few markets left to make in-roads into. We

there is lack of right experience to go with

much of it is grey market. So it’s very

have invested a lot of resources into training

it. Therefore, it becomes confusing for

difficult for us to judge our market share

these distributors to sell our products.

people to understand the onslaught of new

accurately.

technologies. While the situation in the

We also come up with very innovative products, for example, we have launched

mobility space is better, there are hardly

Who are your current channel partners

some mobile covers almost two months

any chains in the accessories space that

and how do you plan to expand the product

before the phone is launched. We have

focus or invest in providing the right kind

portfolio in the market? For Rock products,

tie-ups with international brands like

of experience.

we partner with Amazon and Flipkart,

Hello Kitty, Doraemon etc. to enter new

www.mymobileindia.com

april 2018 | 89

In Conversation

face to face categories for kids.

The response for our online and offline products has been overwhelming. Our latest range of state-of- the-art Rock and Rock Space range of products are much sought after by the consumers.

Overall, we are planning to expand in terms of both product and segment. Do you have any plans to expand your presence in online as well? Can you please elaborate? We already have a robust online presence. Having said that, we have plans to expand our re-seller network. We want more and more re-sellers to join us in online and offline modes. We would be very glad to take them onboard. value to the market, (2) bring it faster to

received.

What is the core business strategy of your

the market, (3) let consumers know that

Few months back, Intartic came up

products? The Core Business Strategy of

in case of any fault, there’s a technical

with its first store in the heart of Delhi,

our products is as that we play in different

fall-back, and (4) be slowly able to create

which offers only genuine products, with

segments. First is what I call the price

and add categories that are relevant to the

one-year warranty for complete customer

fighters that help us to expand the channel

Indian market. So, our business strategy

satisfaction. Our latest range of state-of-

and sell the current products. The second

takes care of both the demand side as well

the-art Rock and Rock Space range of

is the profit-builders – these help build the

as the supply side. We have already done

products are much sought after by the

channel as well as the customer, in terms

this successfully in few categories, and we

consumers.

of innovations.

intend to add more.

So, our business strategy is that we

Going forward, what are some of your

provide innovative and premium products.

What are some of the biggest differentiating

roadmap in the coming year? Today,

At the same time, we also sell niche

aspect of Intartic and your unique product

Technology is evolving very fast. And

products, such as a dashboard camera,

Rock Space? (1) Our strong Lineage – both

while we can’t divulge details, I can

by which you can take a video in your car.

Rock and Rock Space have been accepted

assure that we will continue to add

The idea is to continuously provide what is

across the globe for over 8 years.

new innovative products, especially

current so that the customers don’t get put

(2) No-compromise on quality - Our brands

in categories of earphones and audio

off. If we provide only premium products,

have survived so long in this fickle market

devices.

many customers won’t try anything new.

because we don’t compromise on quality,

I am honoured that the industry

We want maximum customers to try on

and neither do we charge unrealistic prices.

appreciates and supports our efforts

new, innovative products, and then keep

We provide high-quality products at a good

and initiatives. I myself have been in the

upgrading them onto new products and

price point.

industry for so long that I understand

technologies, so that their lifestyle and

(3) We understand technology and

its nuances very well. I look forward to

phone experience keeps on enhancing.

the evolving customer needs – we

providing good quality, Made-in-India

For example, at the start someone may

continuously keep on adding on to the

products, and I am looking to every partner

be able to afford only a basic power bank,

product portfolio. We have a huge category

to join and support us. Together, we should

and through us he gets a good quality power

and we have the courage to add on to that

be optimistic and charged up for the

bank at a decent price. But tomorrow, he

every 15 days.

exciting journey ahead. n

may want a power bank with a screen or

90 | april 2018

light. So essentially, through our products

What has been the response for Intartic so

we help the customer to move up the value

far- consumer and business? The response

chain gradually, as per his needs.

for our online and offline products has

As a core business strategy, we want to

been overwhelming. We are aligned with

actively be part of manufacturing under the

the expectations and aspirations of today’s

‘Make in India’ program. We are already

working professionals as well as the tech-

manufacturing some key segment products

savvy millennials. Our innovative products

in India. This helps us to (1) bring better

directed at them are being very well

nijhum@mymobile.co.in

MYMOBILE

Storytel is here! World’s favourite audiobook will focus on Indian language content by Yogesh Dashrath – a storyteller by

torytel, a leading platform for audio-

annually from 2010 to 2014 and continues

passion and keen to bring alive stories that

to grow year after year. In August 2017,

dot and resonate with the Indian

Storytel reached the top of the 500,000

landscape.

subscribers. The company is headquartered

Storytel works with all types of

in Stockholm and operates in 14 countries:

smartphones and has an offline function

Sweden, Norway, Denmark, Holland,

that allows people to listen to audiobooks

Finland, Russia, Spain, Poland and now

even when there is no Internet connection

India. It will soon launch its service in the

available.

Arab Emirates, Iceland, Turkey, Bulgaria

books in Europe, began its journey in

Storytel claims to have more than 27

2005 from Sweden and has more than

million listeners of its audiobooks. Storytel’s

500,000 subscribers across nine countries

subscriber base grew more than 100%

Feature

Recreation

and Italy. n team@mymobile.co.in

including India today. Now Storytel is entering the country as Storytel India with a strong focus on Indian languages. To begin with, it will have Hindi and Marathi stories besides English. Towards this, they have signed up with Rajkamal Prakashan as their first Hindi partners. Storytel customers can now exclusively listen to the popular collection from Rajkamal as audio books on the Storytel app. The continuously expanding launch catalogue currently houses more than 500 audio titles including 230+ Marathi titles, 115+ Hindi titles apart from English ones. Storytel also has a tie up with Harper Collins, Kardi Tales and Penguin Random House. Having invested in building its own production capacity, the company has its own production studio and a pool of wellknown voice artists from movies, theatre and TV background on its panel. The company aims to build a strong repertoire of original content spanning genres such as fiction, romance, thriller, spirituality, horror, drama, children and adventure among others. Storytel was founded by Jonas Tellander and Jon Hauksson. Storytel India is headed

www.mymobileindia.com

april 2018 | 91

Trendz

Special feature

The Ones With The Raincoat!

Six popular smartphones with water shield

By Vanshika Malhotra

n a world too unpredictable we often need defensive measures for protection. So how can our most prized possessions smartphones – be left behind? Today, we present you a list of six popular smartphones, coming with a sheath of their own, becoming knights in shining armor for situations of forceful water spill (we Indians know well about Holi) or maybe a joyful photo session in water or with water. But first, what is IP certification? Present in almost every high-end spec sheet and being mentioned a lot many times, IP certification or Ingress Protection ratings from International Electrotechnical Commission (IEC), ensures a smartphone has protection against water, dust or moisture. The first numeral in the rating ‘IP68’ or ‘IP67’ stands for the degree of penetration while the second digit is for the protection level from types of moisture. n

92 | april 2018

MYMOBILE

special Feature iPhone X, 8 and 8 Plus

he Cupertino tech major began protecting its smartphones from dust and water with the launch of the iPhone 7 and

the iPhone 7 Plus in 2016. Continuing the trend, the 2017

models- the, iPhone X, the iPhone 8 and the iPhone 8 Plus also got the ability. The smartphones come with IP67 certification, hence keeping them safe from water and dust. Starting with the flagship killer iPhone X, the smartphone comes with a 5.8-inch Super Retina HD display with really thin bezels and sports vertically-arranged dual rear cameras (rated at 12-megapixel each) and a 7-megapixel front snapper. The device supports Portrait mode for both the rear and front snappers. Additionally, the smartphone has dropped the Touch ID and supports Face ID instead, using TrueDepth 3D sensors. The iPhone 8 and the iPhone 8 Plus share resemblance with the predecessors, except for the all-glass design. The smartphones come with the new A11 chipset, runs iOS 11 and comes with wireless charging. The iPhone 8 comes with a 4.7-inch Retina HD LCD display while the iPhone 8 Plus features a 5.2-inch one. All the smartphones come in 64GB and 256GB internal storage options. n

Samsung Galaxy S9 and S9+

he recently unveiled 2018 duo by Samsung- the Galaxy S9 and the Galaxy S9+ are much like the

predecessors (Galaxy S8 and Galaxy S8+), however, come with a differently-arranged fingerprint sensors. The Galaxy S9 and the Galaxy S9+ come with Infinity

Quad HD+ Curved Super AMOLED displays, rated at 5.8-inch and 6.2-inch, respectively with an aspect ratio rated at 18:5:9. The smartphones are powered by Exynos 9810 processors. With a single-camera setup (one 12-megapixel rear snapper)for the S9 and a dual one (12-megapixel rear cameras) for the elder sibling, both the smartphones come with the AR Emoji feature and 8-megapixel front snappers. Furthermore, the smartphones come with improved Bixby, IP68 certification, fingerprint scanner, iris scanner, facial recognition, stereo speakers by ALG, and support for SmartThings app. n

april 2018 | 49

Trendz

Special feature LG V30S ThinQ

hile LG hasnâ&#x20AC;&#x2122;t really revealed anything new for 2018, it surely did announce the improved version of the LG V30, dubbed the

LG V30S ThinQ. The new smartphone comes with AI-based camera features based on both visual and voice. The Vision AI features camera features such as AI CAM, QLens and Bright Mode suggests users with the best

shooting modes (portrait, food, pet, landscape, city, flower, sunrise, and sunset) on scanning a particular subject, and gives shopping and apt setting suggestions. The Voice AI, on the other hand, performs various tasks using voice commands, with the help of Google Assistant. In terms of the specifications, the LG V30S ThinQ shares the same specs as the original LG V30. The 6-inch QHD OLED FullVision display, Qualcomm Snapdragon 835, 6GB RAM, a 3,300mAh battery with Quick Charge 3.0, Android 8.0 Oreo, 32-bit Hi-Fi Quad DAC, audio by Bang & Olufsen, IP68 certification, fingerprint scanner, UX 6.0+, all are included. Additionally, the LG V30S ThinQ has an elder sibling, dubbed the LG V30S+ ThinQ with an increased 256GB of inbuilt storage. n

Sony Xperia XZ2 and XZ2 Compact

ony, at MWC 2018, announced the new smartphones in its XZ series, dubbed the Xperia XZ2 and Xperia XZ2 Compact. With

rounded corners, different back design and a rear-mounted fingerprint sensor, both the smartphones are now distinct. The smartphones come with the latest Qualcomm Snapdragon 845 SoC as their highlight, and 19-megapixel Motion Eye primary camera with Exmor RS sensor with a 5-megapixel front snapper with wide-angle lens. Both the devices run Android 8.0 Oreo, and come with IP68 certification. The differentiating factors between the two are the screen size (the Xperia XZ2 comes with a 5.7-inch full HD+ one and the XZ2 Compact sports a 5-inch one) and the battery capacities (the XZ2 has 3,180mAh battery while the XZ2 Compact gets a 2,870mAh one). n

94 | april 2018

MYMOBILE

Trendz

special Feature

HTC U11+

TC’s latest flagship is the U11+ smartphone, with a bezel-less display (6-inch Quad HD LCD

with an aspect ratio of 18:9) as its highlight. Other specs include a Qualcomm Snapdragon 835 processor, 4GB RAM/64GB ROM and 6GB RAM/128GB ROM variants, a 3,930mAh battery with Quick Charge 3.0 tech, and Android 8.0 Oreo. The camera department houses a 12-megapixel

primary shooter with HTC’s UltraPixel 3, UltraSpeed Autofocus, BSI sensor, OIS, and dual LED flash and an 8-megapixel front camera. Additionally, it comes with HTC USonic with Active Noise Cancellation and HTC BoomSound Hi-Fi edition audio system, IP68 certification and a back-mounted fingerprint scanner. n

Google Pixel 2 and Pixel 2 XL

oogle’s 2017 lineup includes the Pixel 2 and the Pixel 2 XL. While

the younger sibling is much like the 2016 Pixel, with the same

aspect ratio of 16:9 (with a 5-inch full HD AMOLED display), the Pixel

2 XL has bezels too thin and an aspect ratio rated at 18:9 (with a bigger 6-inch QHD poLED FullScreen display). Both the smartphone come with different battery capacities; 2,700mAh for the Pixel 2 and 3,520mAh one for the Pixel 2 XL. Other than this, all the specs such as by Qualcomm Snapdragon 835 mobile platform, 4GB of RAM, 64GB and 128GB of internal storage options, and frontfiring stereo speakers, water and dust resistance, remain the same. On the camera front, the Pixel 2 and the Pixel 2 XL feature a a primary camera rated at 12.2-megapixel with laser autofocus, dual PDAF, OIS, EIS, while at the front there is an 8-megapixel shooter with fixed focus. Additionally, the smartphones support a rearmounted fingerprint sensor, Active Edge feature, Google Assistant, and come equipped with Google Lens. n vanshika@mymobile.co.in

www.mymobileindia.com

april 2018 | 95

Feature

Apptastic

Live.me

Entertainment sourced fresh, courtesy ‘Live.me’ From live quiz shows to performances by top artists, ‘Live.me’ promises a massive dose of direct, live-streaming entertainment

he adrenaline rush of seeing a timer

comics such as Gaurav Gera, Sahil Khattar

run out while you are groping for an

etc. hosting the live sessions of QuizBiz.

answer to a question is an unmatched

Currently, the app has more than 50

experience. Imagine if you get to ‘live’ it

influencers whom users can interact with

(pun intended!) every day. That’s

frequently. Additionally, guest sessions

what,among many other things, is what

with performers such as Rajasthani folk

the Live.me app, a unique offering by

singing sensation Ustad Mame Khan have

Cheetah Mobiles, makers of popular utility

further endeared the app to its followers.

apps such as Clean Master, CM Security

Target Audience: Primarily targeting the

and Battery Doctor, promises. Catering to

demography of active online users between

the still nascent domain of live-

16-34 years, Live.me has also efficiently

entertainment in India, Live.me app has

utilized the quick gratification tendencies

received an overwhelming response from Indian audiences, thanks to its diversified offerings ranging from interactive live game shows such as QuizBiz to interactive sessions with talented artists or opportunities to grab unique digital gifts. Live Streaming: With live streaming increasingly becoming popular with youngsters, the Indian online market was in need of a dedicated live-streaming platform, and Live.me has smoothly

“From influencers to instant gratification to virtual sweets, Live.me has a lot to offer to its target audience to keep them hooked”

eased into this niche and offers a chance for users to interact with their favourite performers via live video streams. The

of its target audience to introduce features

latest feature introduced on the app is

such as instant cash prizes during QuizBiz

QuizBiz an interactive live trivia format.

sessions which are redeemable via PayPal

Influencers: Liv.me’s further claim to

or as in-app Live.me coins. It has also

fame is its ever-expanding tie-ups with

aimed to enhance localized consumer

popular

engagement and introduced various India

VishakhaSodha, Shruti Singh, Sonel

specific virtual gifts such as unique

Singh, Avanie Joshi, Shahzan Mujeeb,

emoticons, virtual samosa, laddoo, jalebis

Nalin Swami, RJ Diamond and RJ Kalpesh,

and festive stickers. These features

apart from famous actors and stand-up

enhance the entertainment quotient and

96 | april 2018

influencers

such

MYMOBILE

Feature

Apptastic

add a dollop of fun to every conversation, while proving to be a significant portion of the app’s monetization and gifting process. Virtual Gift: Within 7 months of its inception, processed more than USD 1 million in virtual gift payments to its streamers. Such robust figures stand testament to the growth potential that this latest app has demonstrated, while opening a whole new world of live entertainment to Indian users and prompting them to start living the exciting and unscripted ‘LIVE’ life! n

www.mymobileindia.com

april 2018 | 97

Feature

Apptastic

Empzilla A unique collaborative app which simplifies best fit for job seekers and recruiters

98 | april 2018

MYMOBILE

here’s good news on the job front.

on one; highlight their USP and their

Hiring and job hunting just got a lot

suitability for the job and get the recruiter’s

easier with a new App that gets recruiter

response straight off. Sounds too good to

and job seekers in touch,one-on-one,

be true? Well, almost.

speedily and effortlessly. It’s a win-win for

Feature

Apptastic

Recruitment platforms charge a tidy

both. No more hassles about applying in ten different places and not knowing whether you fit the bill in any of them; whether you will be shortlisted and when, if at all, you will be called for the interview. Selection of course, is in, well, God’s hands, as they say! With the new app Empzilla it’s all in your hands, it seems. Empzilla gives the candidates the opportunity to choose the specific recruiter having vacancy and to initiate a chat. Giving the candidate the control to highlight one-self is a big advantage. For recruiters, too, it is means a lot less hassle. No plying through endless numbers of applications, shortlisting, sending replies, fixing interviews and finally selecting. Besides, in normal hiring procedures, often when the recruiter telephones the candidate, he or she may not be

“Empzilla gives the candidates the opportunity to choose the specific recruiter having vacancy and to initiate a chat. Giving the candidate the control to highlight one-self is a big advantage”

available or might just miss the call. But on an Empzillachat, contactablity is assured. The candidate responds at ease; it also saves call cost.The hiring agency and the candidate can complete the recruitment process over a couple of button clicks on the chats. What is more, there is no issue of data misuse that can happen with normal hiring mechanism.

The new App is a one-stop- shop for

is a small fee.A premium membership of

companies and job aspirants. It takes a lot

sum for having a candidate highlighted to

the App costs Rs. 999 and comes with 10

of burden off the Human Resource

a recruiter in the search. But the

credit points. One credit is used to chat

Department’s head and streamlines the

mechanism is neither in the control of the

with 1 recruiter. Freshers and the less

recruitment process. For the candidate it’s

candidate nor the company looking for a

experienced also get free professional

even better. They can get in touch directly

recruit.

resume and training session for basics of

with the hiring agency and talk to them one

www.mymobileindia.com

With Empzilla App all you have to pay

interview. What more could one want! n

april 2018 | 99

Limelight

lead story

VuLiv A must have mobile application for college goers

ired of sharing heavy files as notes and

we have missed those important lectures.

semester notes and exchanging all other

not able to use it? Missed a video

But, What if you could now view those

important announcements that you miss

lecture and not able to get the updates on

documents, video lectures, illustrations,

in college, VuLiv Player, a smart media

your phone? Poor network stopping you

present in your friend’s phone, on your

player, brings to you VuShareTM, the

from downloading notes? Insufficient

smartphone or a smart TV without any

world’s only mobile technology for

storage comes as a hitch while exchanging

additional hardware or without having to

simulcasting a user’s Videos, Music,

valuable information? Let’s be honest and

transfer these documents, without any

Photos, documents on any multiple

admit that all of us have bunked college lectures and tuitions every other day, and the most difficult part the next day was to cover up everything that you missed. From Tuition and coaching class notes to all the lecture notes and presentations, it becomes difficult to bunch up everything in place and use it for yourself, when you need them the most. Sure, you could study the old school way: Pen, paper and a textbook, copy notes from your friend’s text book, or just download an eBook?

screens including Smartphones,

VuLiv is an app that can multicast your study materials amongst friends, without having to transfer documents, download and even without internet or cellular network

No internet dependency: We all have that

100 | april 2018

additional hardware or the need to transfer the file or even without internet or any additional cost. Easy Sharing: Share without worrying about network, data or storage with VuShare. Exchange notes, videos, lectures and everything important by just creating your own hotspot and sharing all the essentials, within seconds. And what’s best is that it won’t even consume the mobile data and storage. So now make VuShare , the one stop shop for all your

one nerdy friend in our group, super studious, who has never missed a class or

Computers or even Smart TV without any

notes this ,Finals. internet VuLiv Player has the answer!

School authorities and managements

a lecture and is the only friend who comes

Convenient simulcasting: To reduce the

can also use the app to broadcast notices,

to our rescue for copying notes whenever

cumbersome process of sharing your

certificates, sample test papers and

MYMOBILE

semester test results to students. All

members have individual playback

they need is to use VuShare to beam

controls. Users just need to click on

a dedicated super-fast network.

the VuShare icon on the app, select

Students can join in and get access to

the content of their choice present on

all the documents seamlessly without

the device and enable a VuShare

internet and without need of

session to watch a favourite video

transferring or downloading files

together with friends.

separately.

Now NO 4G Network or 4GB RAM

Multiple connectivity: The app uses

smartphone required, this advanced

its own proprietary software technology

technology in VuLiv Player is a holy

to connect with multiple smart devices

grail for college students who run their

at same time & creates 1 host to

month in a limited budget. The

manage playback controls or playlist

Application is available for free

combinations. The technology is

download from Google Play or Apple

native to smartphone hardware and

Store. n

allows the host to beam dedicated

Feature

Apptastic

team@mymobile.co.in

speed upto 80Mbps for each connected device with no loss of content quality or buffering unlike faced even in a good 4G network. Friends can create their playlists and consume content on the choice of their screen size or the sound systems, as each one of the VuShare session

www.mymobileindia.com

april 2018 | 101

Great Deals

mobilesensex

bazaar bargain Moto G5S Plus The major highlight of the smartphone is the dual rear cameras at the back- two 13MP sensor placed side by side, coupled with an aperture of f/2.0. For selfies, it is equipped with an 8MP sensor. The smartphone packs a 5.5-inch Full HD display with a screen resolution of 1920 x 1080 pixels. It is powered by a 2.0GHz octa-core Qualcomm Snapdragon 625 processor. It comes with 4GB RAM, 64GB of storage and 128GB expandable memory. The phone runs on Android 7.1.1 Nougat. It is powered by a 3000mAh battery along with Turbo charging technology. n

Launched at: Rs 17,900 Current Price: Rs 14,900

Samsung Galaxy J7 Max

Launched at: Rs 15,999 Current Price: Rs 12,999

102 | april 2018

The Galaxy J7 Max sports a 5.7-inch full HD display with 1080x1920 pixel resolution. The device runs Android 7.0 Nougat and is powered by an octacore 1.6GHz MediaTek Helio P20 processor. The smartphone offers 4GB of RAM and 32GB of internal storage which can be expanded up to 256GB via a microSD card. The device packs a 13-megapixel primary camera on the rear and a 13-megapixel front shooter for selfies. The handset is backed by a 3,300mAh battery and offers all the essential connectivity options. It is available in Black and Gold colour options. n

MYMOBILE

Great Deals

mobilesensex

Oppo F3 The USP of Oppo F3 is its camera department which houses dual cameras at the front. The smartphone features a 5.5-inch full HD In-cell TFT display and is powered by a 1.5GHz octa-core MediaTek MT6750T6 processor along with MaliT860 GPU. It is equipped with 4GB of RAM and 64GB of internal storage which can be further expanded up to 256GB with the use of a microSD card. It gets its fuel from a 3,200mAh battery and runs the companyâ&#x20AC;&#x2122;s Color0S 3.0 based on Android 6.0 Marshmallow. It is accompanied by a fingerprint sensor in the home button. n

Launched at: Rs 14,999 Current Price: Rs 13,499

Nokia 6 (3GB RAM) The smartphone comes with a 5.5-inch full HD 2.5D curved glass display and is powered by Qualcomm Snapdragon 430 processor. It comes equipped with 32GB of internal storage which can be further expanded up to 128GB via a memory card. The device comes with a 16-megapixel primary shooter along with Phase Detection Auto Focus (PDAF) and dual-tone LED flash while the front facing camera stands at 8-megapixel. The Nokia 6 gets its fuel from a 3,000mAh battery and runs the latest Android 7.0 Nougat. It also comes with a fingerprint scanner embedded in the home button. n team@mymobile.co.in Launched at: Rs 19,990 Current Price: Rs 11,990

www.mymobileindia.com

(Note: Prices are those available at prominent dealers, online and/or offline. They may not reflect official price reductions)

april 2018 | 103

Subscription Final New gift March New offer-1.qxd

3/24/2017

11:54 AM

Page 2

Mobile Indiaâ&#x20AC;&#x2122;s Flagship Magazine

SPECIAL

OFFER 35%

Subscribe This Month

YEARS

Off

Get

Subscription

YEARS

Offer

Subscription

YEAR

Offer

Subscription

Offer

SUBSCRIPTION ORDER FORM Term No of Coverprice Option (year)

issue (Rs.)

3,600

2,400

1,200

You pay (Rs)

Cash Benefit/Gift

3,600

Cata Brew Baron/Timex Gents Watch worth Rs. 2,700

2,340

Save Rs. 1,260 i.e 35% discount on cover price

2,400

Arise Electric Kettle/Timex Ladies watch worth Rs. 1,800

1,560

Save Rs. 840 i.e 35% discount on cover price

1,200

US Polo T-Shirt/Allen Solly Tie worth Rs. 999

780

Save Rs. 420 i.e 35% discount on cover price

Yes, I would like to subscribe to My Mobile magazine for______ years with option_____ Name_____________________________________________________________ Age________________ Sex____________________ Job Title___________________________________________________________ Company Name______________________________ Address Office/Residence_______________________________________________________________________________________ Mobile__________________________Phone_____________________________ e-mail_____________________________________ Cheque No.________________________________________________________ for Rs.____________________________________

PAYMENT METHOD By Cheque/Cash No:___________________Amount:__________________________________Bank:_________________Branch:________________ PLEASE *Draw the DD/Cheque in favour of Spring Convergence Services Pvt. Ltd. *Write your name and address on the reverse of the DD/Cheque.

Address - # 25, 1st Floor, Shankar Market, Connaught Place, New Delhi - 110001. Phone: 011-46206161, 46206100, E-mail: subscriptions@mymobile.co.in, Web : mymobileindia.com Terms and Conditions: The offer is valid in India only. Gift will be deliverd within a month after clearing of the cheque.Please allow 4 - 6 weeks for processing your subscription. Any request for cancellation of subscription will not be entertained. Copies will be sent by ordinary post. The actual model of Subscription gift may vary from the model shown above. This subscription offer is valid till stocks lasts. All disputes subject to competent courts of Delhi only.

MY GUIDE While My Mobile tries to ensure accuracy in the pricing and features any discrepancies that may emerge are beyond our control. Please check with the retailer about features of the phone before buying. Feel free to update us.

(Last updated on March 22, 2018)

Disclaimer : The prices quoted in My Guide are the Best Buy prices quoted by the respective companies, ex-Delhi. The prices may vary on account of promotional schemes or dealer discretion.

Devices featured in the My Guide have been segregated into different categories based on price and colour-coded as:

Up to Rs. 2,499 Rs. 2,500 – Rs. 5,999 Rs. 6,000 – Rs. 9,999 Rs.10,000 – Rs. 14,999 Rs.15,000 – Rs. 19,999 Rs. 20,000 – Rs. 29,999 RS. 30,000 and above. Tablets

Spreadtrum—ST Intel Atom—IA Qualcomm Snapdragon—QS MediaTek—MT MediaTek Helio—MTH APRIL 2018 I 105

MYGUIDE UP TO RS. 2,499

UP TO RS. 2,499

MODELS

UP TO RS. 2,499

PARAMETERS

HITECH

I-SMART

ITEL

LEPHONE

Pride 350

103

102 Cute

204 Flip

Smart Selfie it5231

2.8

1.8

2.4

2.4/ 240 x 320

1.8

2.4

131 x 58 x 10.2

112x46.5x13.5

100x50x15

124.5 x 54 x 11.4

112x46.5x13.9

Weight (grams)

Processor/RAM

Spreadtrum 6531DA/NA

Speadtrum 6531da

Speadtrum6533

Speadtrum 6531da

360MHz/64Mb

312MHz /32MB

Operating system

Nucleus

Storage/Expandable

32+32MB

64MB/32GB

32MB / 32GB

Rear/Front Camera

1.3 MP/NA

0.8/NA

0.08MP/0.3MP

Digital Camera

0.3 MP

1,800

1,000

850

580

1900

1000

1450

2G/3G/4G

Yes/No/No

Dual SIM

Yes

YES

Yes/Yes

Yes

Yes/Yes

YES

Launched

May, 2016

August, 2016

1,549

650

684

1,190

1,335

674

950

Model Display (inches/res) Dimension (mm)

Battery (mAh)

Music Player/FM Launch Price Rs.

UP TO RS. 2,499

Rs. 2,500 – Rs. 5,999

MODELS

Rs. 2,500 – Rs. 5,999

LEPHONE

PARAMETERS

HONOR

HITECH

IN-FOCUS

Model

Sleek 9

Honor Bee

Amaze S9

Air A8

Bingo 10 (M415)

Display (inches/res)

2.4

4.5/ 854 x 480

5.0/ 540 x 960

4.5/ 480 x 854

Dimension (mm)

123x51.8x14.9

100 x 42 x 13.4

134.3 x 66.7 X 10

140 x 66.88 x 9.65

140.2 x 72.4 x 8.8

135.65 x 67.38 x 10.43

Weight (grams)

102

170

150

152

140

Processor/RAM

312MHz /32MB

ST SC 7732/1GB

ST 7731/512MB

ST 7731/1GB

MT 6580A/1GB

Android OS, v4.4

5.1 Lollipop

5.2 Lollipop

Android OS, 6.0

Storage/Expandable

32MB / 32GB

8GB/32GB

4GB/32GB

8GB/32GB

Rear/Front Camera

Digital Camera/ Digital Camera

0.1 MP

8MP/2MP

5MP/2MP

8MP/2MP

5MP/5MP

2,500

800

1,730

1,400

2,000

2G/3G/4G

Yes/No/No

Yes/Yes/No

Dual SIM

YES

Yes

Music Player/FM

YES

Yes/Yes

Yes/No

October, 2016

May, 2015

April, 2016

999

1,325

4,999

2,999

4,999

4,399

Operating system

Battery (mAh)

Launch Price Rs.

106 I APRIL 2018

MYMOBILE

MYGUIDE Rs. 2,500 – Rs. 5,999

Rs. 2,500 – Rs. 5,999

MODELS

Rs. 2,500 – Rs. 5,999

PARAMETERS

IN-FOCUS

INTEX

I-SMART

Bingo 21 (M 430)

Aqua Fish

Cloud Glory 4G

Cloud String HD

Aqua Classic 2

is-59

i1-Mini

4.5/ 854 x 480

5/720x1280

4.5/ 480 x 854

5/ 720 x 1280

5/480/854

5/854x480

4.5/854x480

Dimension (mm)

136.8 x 67 x 10.95

142.4x72x9.6

134.2 x 68 x 9

144.5 x 72.5 x 8.7

145.2x72.6x10.9

143.5x73.6x9.5

135.2x66x10.8

Weight (grams)

152

150

120

150

Model Display (inches/res)

120

109

ST Shark/2GB

Quad core/2GB

MT 6735M/ 1GB

SC 9832A/ 1GB

qcta-core/1GB

1.2GHz, quad-core/1GB

1.3Ghz quadcore/512MB

Operating system

Android 5.1

Sailfish 2.0

Android 6.0

Android 5.1

Android 6.0

Android 6.2

Storage/Expandable

8GB/32GB

16GB/32GB

8GB/ 32GB

8GB/32GB

4GB/32GB

Rear/Front Camera

8MP/5MP

8MP/2MP

5MP/2MP

8MP/2MP

5MP/2MP

2,300

2500

1,800

2,200

2200

2,200

2,000

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/No

Yes/Yes/Yes

Dual SIM

Yes

Yes/No

Yes/Yes

Yes

March, 2016

February,2016

June, 2016

May, 2016

Launched

5,499

3,999

5,599

2,999

3,199

Processor/RAM

Battery (mAh)

Music Player/FM Launch Price Rs.

Rs. 2,500 – Rs. 5,999

MODELS

Rs. 2,500 – Rs. 5,999

4,600

ITEL

PARAMETERS

Model

MICROMAX

Power Pro it1410 Canvas Juice 3 Q393

M-TECH

Canvas Spark 3

Canvas Bolt Selfie

EROS PLUS

TURBO 4G

TEZ 4G

4/ 800 x 480

5.0/720 x 1280

5.5/720x1280

4.5/854x480

5 FWVGA TN

5 FWVGA IPS

Dimension (mm)

124x64.7x12.2

144.9x73.3x9.5

146.6x73.6x11.5

144x72.5x8.8

Weight (grams)

142

171

Processor/RAM

Dual core, 1.3 GHz/512MB

MT6580/2GB

quad-core/1GB

MTK6735/1GB

Operating system

Android4.4

Android 5.1

Android Nougat

Storage/Expandable

8GB/32GB

1GB/8GB/64GB

2.0MP/0.3MP

8MP/2MP

8MP/5MP

5MP/5MP

0.3MP/5MP

2MP/5MP

2,800

4,000

2,500

1,750

2,000

2,400

2G/3G/4G

Yes/Yes/No

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

May, 2016

March, 2016

May, 2016

November, 2017

August, 2017

3,339

4,171

4,848

4,849

4,299

4,699

4,799

Display (inches/res)

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

www.mymobileindia.com

1.3GHz Quad Core 1.3GHz Quad Core 1.3GHz Quad Core

APRIL 2018 I 107

MYGUIDE Rs. 2,500 – Rs. 5,999

Rs. 2,500 – Rs. 5,999

MODELS

Rs. 2,500 – Rs. 5,999

M-TECH

VIDEOCON

EROS 4G

Delite11

Astra Metal 4G

Astra Colors 4G

Astra NXT+

Zi-34

Astra Prism

Display (inches/res)

5 FWVGA IPS

5/1280x720

5/480X854

5/720X1280

4 inch

3.5 inch

5 inch

Dimension (mm)

72.4x142.7x9.3

146.66X74.3X10.52

143.8X73.3X10.4

142.9X71.65X11

125.4X64.2X13

116.2X61.4X11.3

134.4X67X10.1

Weight (grams)

136

151

171

182

130

108

119

1.3GHz Quad Core

Quad-core/1GB

1.5Ghz Quadcore ARM

Spreadtrum

Operating system

Android Nougat

Android 6.0

Android 4.4.2

Android 6.0

Storage/Expandable

1GB/8GB/64GB

8GB/32GB

1GB/8GB

256 MB/512 MB

512 MB/4GB

0.3MP/5MP

5MP/2MP

5MP/5MP

2MP/0.3MP

0.3MP/ 0.3MP

0.3MP/2MP

2,000

3,000

4,000

2,000

1,200

1,700

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/No

Dual SIM

Yes

Yes/Yes

Yes

October, 2017

Launched

4,999

5,840

5,553

6,499

3,703

2,993

3,813

PARAMETERS

Model

Processor/RAM

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

ZIOX

512MB+4GB(DDR2) 2xCortex-A7,32bit

RS. 6,000 – RS. 9,999

MODELS

Rs. 2,500 – Rs. 5,999

1.2 GHz Quadcore

ZIOX

PARAMETERS

ASUS

CELKON

CENTRIC

Zenfone Max

Q550

5.5/720 x 1280

5.5/ 720 x 1280

5.0/720 x 1280

5 HD IPS

135x68x10.2

152.5 x 77.2 x 3.9

156 x 77.5 x 10.55

145.6 x 71.8 x 8

141x70.5x8.6

130

170

202

149

143

QS 410/2GB

QS 615/ 2GB, 3GB

Broadcom/2GB

1.3GHz Quad Core

Astra Zing

Astra NXT Pro

Astra Blaze

4 inch

4.5/480x854

Dimension (mm)

124X64X10.1

123.5x64.2x10.5

Weight (grams)

105

111

Processor/RAM

1.2 GHz Quadcore

Model Display (inches/res)

Quad-core A7MP 1.3GHz Quad-Core

Zenfone 2 Laser ZE550KL

Operating system

Android 6.0

Android 7

Android 5.0

Android 6.0

Android Kitkat 4.4.2

Android Nougat

Storage/Expandable

512MB/4GB

1GB/8GB

16GB/128GB

16GB/32GB, 64GB

16GB/32GB

2GB/16GB/256GB

Rear/Front Camera

0.3MP/2MP

2MP/0.3MP

0.3MP/2MP

13MP/5MP

8MP/2MP

13MP/5MP

1,400

1,900

2,000

3,000

5,000

2,500

3,050

2G/3G/4G

Yes/Yes/No

Yes/Yes/Yes

Yes/Yes/No

Yes/Yes/Yes

Dual SIM

Yes

Music Player/FM

Yes

Yes/Yes

Yes/No

Yes/Yes

Launched

August, 2015

May, 2016

2,014

January, 2018

3,653

3,899

4,499

9,299

9,325/ 12,999

7,499

6,749

Battery (mAh)

Launch Price Rs.

108 I APRIL 2018

MYMOBILE

MYGUIDE RS. 6,000 – RS. 9,999

RS. 6,000 – RS. 9,999

MODELS

RS. 6,000 – RS. 9,999

COMIO

PARAMETERS

COOLPAD

Note 3

Note 3s

Note 5 Lite

5 HD IPS

5.2 HD IPS

5.5 HD IPS

5.5/720 x 1280

5.5/1920x1080

5/1280X970

Dimension (mm)

143.5X71.3X9.35

144X71.6X9.9

149X72.6X7.9

152.85X76.14X9.2

152 x 77 x 9

154.5x77x8.6

145.3X72.3X8.7

Weight (grams)

175

165

159

178

150

167

148

MT6753/3GB

octa-core/3GB

MT6735/3GB

Model Display (inches/res)

Processor/RAM

1.3GHz Quad Core 1.3GHz Quad Core 1.3GHz Quad Core 1.3GHz Quad Core Android Nougat

Android Nougat

Android 5.1

Android6.0

Storage/Expandable

1GB/32GB

2GB/16GB

2GB/32GB

3GB/32GB

16GB/64GB

32GB/32GB

16GB

Rear/Front Camera

8MP/5MP

8MP/8MP

13MP/8MP

13MP/5MP

13MP/8MP

2,200

4,000

2,700

5,000

3,000

2,500

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

August, 2017

September, 2017

August, 2017

October, 2015

November,2016

March, 2017

5,999

7,199

8,999

9,999

8,999

9,999

8,199

Operating system

Battery (mAh)

Music Player/FM Launch Price Rs.

RS. 6,000 – RS. 9,999

MODELS

RS. 6,000 – RS. 9,999

PARAMETERS

GIONEE

HONOR

HITECH

IN-FOCUS

Honor Holly 3

Honor Holly 2 Plus

Air A9

M 350 (16GB)

M680

M810

5.0/720x1280

5.5/1920x1080

4.8/720 x 1280

5.0-inch, 720 x 1280

5.0/720 x 1280

5.5/720x1280

5.5/1080x1920

Dimension (mm)

143.1 x 71.8 x 9.7

140.2 x 72.4 x 8.8

151 x 71.5 x 10.6

156 x 76.8 x 7.25

153.70 x 76.20 x 6.99

Weight (grams)

160

152

146

158

155

Processor/RAM

Quad-core/2GB

Kirin 620/2GB

MT6735P /2GB

MT 3735M/2GB

MT6732/2GB

MT 6753/2GB

QS 801/ 2GB

Android 6.0

Android 5.1.1

Android 5.1

Android 4.4.2

Android 5.1

Android 5.0

16GB

16GB/128GB

16GB/32GB

16GB/64GB

16GB/32GB

16GB/64GB

8MP/5MP

13MP/8MP

13MP/5MP

13MP/8MP

8MP/8MP

13MP/13MP

13MP/5MP

2,300

3,100

4,000

3,500

2,500

2,600

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

Yes/-

Yes/Yes

December,2016

October, 2016

February, 2016

June, 2015

December, 2015

July, 2015

9,999

8,499

6,999

8,999

9,999

Model Display (inches/res)

Operating system Storage/Expandable Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

www.mymobileindia.com

APRIL 2018 I 109

MYGUIDE RS. 6,000 – RS. 9,999

RS. 6,000 – RS. 9,999

MODELS

RS. 6,000 – RS. 9,999

INTEX

PARAMETERS

Aqua S7

Model

Aqua Secure

I-SMART Aqua View

IS-57i

IS-56i HD Mercury V6

ITEL Ultra 50

Wish it1512

5/720x1280

4.5/ 480 x 854

5/ 720 x 1280

5/HD IPS, MiraVision, 5.0-inch/480 x 854 5.0-inch/720 x 1280 cast screen

Dimension (mm)

142.5x72.5x8.7

133.5 x 66.5 x 9.4

124 x 64 x 10.3

146.72 x 72.85 x 8.73 143.54 x 71.55 x 8.52 148.24X72.56X11.44

143x72x8.65

Weight (grams)

150

130

146

155

170

186

Processor/RAM

Quad core/3GB

MTK6735M/ 1GB

MTK6735P/ 1GB

Quad Core/1 GB

1.3GHz Quad Core

Quad core/1GB

Operating system

Android 6.0

Android 5.1

Android 4.4.2

Marshmallow 6.0

Android 6.0

Storage/Expandable

16GB/64GB

8GB/ 32GB

16GB/ 32GB

8GB/64GB

3GB/32GB/64GB

8GB/32GB

Rear/Front Camera

13MP/5MP

5MP/ 2MP

8MP/5MP

8.0MP/3.2MP

13MP/5MP

5.0MP/2.0MP

3,200

1,900

2,200

2,100

2,500

3,000

2,500

2G/3G/4G

Yes/Yes/Yes

Yes/ Yes/ Yes

Yes/Yes/Yes

Yes/Yes/No

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

Yes

Music Player/FM

Yes

Yes/Yes

Yes

Yes/Yes

September, 2016

May, 2016

June, 2016

September, 2016

September, 2015

Launched

June, 2016

9,499

6,499

8,999

6,499

6,999

9,990

6,000

Display (inches/res)

Battery (mAh)

Launch Price Rs.

RS. 6,000 – RS. 9,999

MODELS

RS. 6,000 – RS. 9,999

5/FWVGA/TN

PARAMETERS

ITEL

KARA

LAVA

Power Pro it1553

Mega 1

Mega 4

Mega 2

X10

Pixel V2

X50+

5.5)

5.5, Full HD

5.0-inch, HD IPS,

5.0/ 720 x 1280

5.5/1280x720

Dimension (mm)

138.5x69.5x9.8

152.4x77.1x9.5

152.4X77.1X9.5

142 x 70.8 x 7.9

141.6 x 70.8 x 7.6

155x71.8x8.85

Weight (grams)

184

133

128

155

Processor/RAM

Quad core/1GB

1.2 GHz,Quad Core

1.3GHz Quad Core(64bit)

Quad core /3GB

Quad Core/ 2GB

quad-core/2GB

Operating system

Android 5.1

Marshmallow 6.0

Android 6.0

Android 5.1

Android 6.0

Storage/Expandable

16GB/32GB

3GB/32GB/64GB

1GB/16GB

2GB/16GB

16GB/32GB

32GB/32GB

8.0MP/2.0MP

13MP/5MP

8MP/2MP

13MP/5MP

13MP/8MP

8MP/5MP

5,050

4,000

2,000

3,000

2,900

2,500

2,800

2G/3G/4G

Yes/Yes/No

Yes/Yes/Yes

Yes

Yes/Yes/Yes

Yes/Yes/yes

Dual SIM

Yes

Yes/Yes

Yes

152.4X77.1X9.5

Yes

Yes/Yes

Yes

Yes/Yes

June, 2016

June, 2017

Launched

November, 2015

September, 2015

7,290

7,950

4,500

6,500

9,999

8,499

Model Display (inches/res)

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

110 I APRIL 2018

9,199

MYMOBILE

MYGUIDE RS. 6,000 – RS. 9,999

RS. 6,000 – RS. 9,999

MODELS

RS. 6,000 – RS. 9,999

LEPHONE

PARAMETERS

W7+

W12

W15

W21

W11

4.5/854X480

5/854X480

5/1280X720 IPS

5 inch/1280X720

5/1280X720

5.5/1280X720

5 inch/1280X720

Dimension (mm)

134.5X68X10.2

143.6x72.5x10

143.6x72.5x9.1

145.2X72.4X10

144.2x72x8.8

152.8x76.9x8.6

144X72.4X9.5

Weight (grams)

126

177

151

148

142

164

161

Model Display (inches/res)

Processor/RAM

1.3GHz Quad Core 1.3GHz Quad Core 1.3GHz Quad Core 1.3GHz Quad Core 1.3GHz Quad-Core 1.3GHz Quad-Core 1.3GHz Quad Core Android 6.0, Marshmallow

Android 6.0, Marshmallow

Android 6.0

1GB/8GB/32GB

1 GB/8 GB

1GB/16GB/32GB

2GB/16GB/32GB

1GB/16GB/32GB

2MP/VGA

5MP/2MP

5MP/5MP

8MP/2MP

8MP/5MP

8MP/2MP

1,500

2,000

1,800

2,000

2,500

2,000

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

"Yes "

Yes

Music Player/FM

Yes

Yes/Yes

Yes

Launched

4,499

4,999

5,999

6,399

6,499

6,799

6,999

Operating system Storage/Expandable Rear/Front Camera Battery (mAh)

Launch Price Rs.

RS. 6,000 – RS. 9,999

MODELS

RS. 6,000 – RS. 9,999

PARAMETERS

Model Display (inches/res)

LENOVO

LYF

K6 Power

Wind 5

Canvas Unite 4

Canvas Amaze 2

Canvas XP 4G

Canvas 5

5/1920x1080

5/ 720 x 1280

5/ 480 x 854

5.0/ 1280 x 720

5/ 720 x 1280

5.0/720 x 1280

5.2/1080 x 1920

Dimension (mm)

141.9x70.3x9.3

Weight (grams)

145

144.6 x 72.8 x 8.45 143.6 x 72.5 x 8.95 137

MICROMAX

MTK 6735P/1GB

QS415/ 2GB

MT6735P/3GB

MT6753/3GB

Processor/RAM

QS 430/3GB

MT6735P/ 1GB

1.1GHz Quad Core/ 1.5GB

Operating system

Android 6.0

Android 5.1

Android 5.0

Android 6.0

Android 5.0.2

Android 5.1

Storage/Expandable

32GB/128GB

8GB/ 32GB

8GB/32GB

8GB/64GB

8GB/ 32GB

16GB/32GB

16GB/64GB

13MP/8MP

8MP/ 5MP

5MP/5MP

8MP/5MP

13MP/ 5MP

8MP/2MP

13MP/5MP

4,000

2,000

2,125

2,500

2,000

2,900

2G/3G/4G

Yes/Yes/Yes

Yes/ Yes/ Yes

Yes/Yes/Yes

Yes/ Yes/ Yes

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes/Yes

Yes/Yes

Yes/-

Yes/Yes

November,2016

June, 2016

January, 2016

June, 2016

May, 2016

November, 2015

9,999

6,599

8,690

6,999

7,499

9,999

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

www.mymobileindia.com

APRIL 2018 I 111

MYGUIDE RS. 6,000 – RS. 9,999

RS. 6,000 – RS. 9,999

MODELS

RS. 6,000 – RS. 9,999

MICROMAX

PARAMETERS

Model Display (inches/res)

MOTOROLA

NOKIA

NUU

PANASONIC

Canvas Unite 4 Pro

Canvas Sliver 5

Moto G4 Play

Moto E4/Plus

Nokia 3

Q626

P55 Max

5.0/ 1280 x 720

4.8/720 x 1280

5/720x1280

5/5.5/1280x720

5/1280X720

5/1280 x 720

5.5/1280x720

143.4x71.4x8.4

141.2x70.3x7.3

152 x 72.6 x 8.7

Dimension (mm)

5.1mm thick

144.4x72x9.9

144.5x72x9.3/ 155x77.5x9.55

Weight (grams)

137

150,/181

148

180

Processor/RAM

Quad core/ 2GB

QS 410 /2GB

QS 410/2GB

MTK6737

MT 6737

1.3GHz Quad Core

MTK6737

Operating system

Android 5.1

Android 5.0.2

Android 6.0

Android 7.1.1

Android 7.0

Android 6.0

Android 7.0

Storage/Expandable

16GB/32GB

16GB/No

16GB/128GB

2/16/3/32GB

16GB/128GB

2GB/32GB/64GB

3GB/16GB

8MP/5MP

8MP/5MP/13MP/5MP

8MP/8MP

8MP/5MP

13MP/5MP

3,900

2,000

2,800

28,00/5,000

2,650

2,000

5,000

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

Yes/No

Yes/Yes

June, 2016

2,015

September, 2016

August, 2017

July, 2017

August, 2017

7,499

8,387

8,999

8,450 onwards

8,635

9,625

7,499

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

RS. 6,000 – RS. 9,999

MODELS

RS. 6,000 – RS. 9,999

PARAMETERS

PANASONIC

SAMSUNG

TCL

XIAOMI

TCL 560

TCL 562

Redmi 2 Prime

5/720x1280

5.5/ 1280x720

5.5/1920x1080

4.7/720 x 1280

142.4 x 71.1 x 8.0

142.4x71.1x8

152x77x8

134.00 x 67.20 x 9.4

149

138

156

150

133

MT6737/MT6753

Quad core/ 2GB

Quad core/ 1.5GB

Quad core/2GB

QS 210/2GB

MT6755M/3GB

QS 410/2GB

Operating system

Android 7.0

Android 6.0

Android 4.4

Storage/Expandable

3GB/32GB

16GB/128GB

8GB/128GB

16GB/128GB

16GB/32GB

32GB/64GB

16GB/32GB

Rear/Front Camera

5/13/13/13

8MP/5MP

13MP/5MP

8MP/2MP

Battery (mAh)

4,000/5,000

2,600

2,500

2,960

2,200

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

Yes/No

Yes/Yes

Yes/No

Yes/Yes

September, 2017

July, 2016

July,2016

July, 2016

July,2016

August, 2015

8,999/9,999

6,490

6,990

9,090

6,999

9,999

6,999

Eluga Ray 500/700

Galaxy On 5 Pro 5.0/ 1280 x 720

5.0/ 1280 x 720

Dimension (mm)

5/5.5/720 x 1280/ 1080 x 1920 144.3 x 71.3 x 9.2/ 153.8 x 75.4 x 8.9

142.3 x 72.1 x 8.5

Weight (grams)

163/182

Processor/RAM

Model Display (inches/res)

Music Player/FM Launch Price Rs.

112 I APRIL 2018

Galaxy J2 (2016) Galaxy J2 Pro (2016)

MYMOBILE

MYGUIDE RS. 6,000 – RS. 9,999

RS. 6,000 – RS. 9,999

MODELS

RS. 6,000 – RS. 9,999

XIAOMI

PARAMETERS

Redmi 3S/ 3s Prime Redmi Note Prime

Model

VIDEOCON

Redmi Note 3

Redmi 3s Plus

Redmi Note 4

Redmi Note 5

Graphite1

5/ 1280X720

5.5/720 x 1280

5.5/1080 x 1920

5/1280x720

5.5/1080X1920

5.9/1080x2160

4.5/1280x720

Dimension (mm)

139.4 X 69.7 X 8.5

154 x 78.7 x 9.45

150 x 76 x 8.65

139.3x69.6x8.5

151X76X8.3

158.50x75.45x8.05

136.76X69X10

Weight (grams)

144

185

164

144

165

180

127

Processor/RAM

QS 430/ 2GB, 3GB

QS 410/2GB

QS 650/2GB,3GB

QS 430/2GB

QS625/2GB,3GB,4GB

QS625/3GB/4GB

Quad-core/1GB

Android 6.0

Android 4.4

Android 5.0.2

Android 6.0

Android 7.0

Android 6.0

16GB, 32GB/128GB

16GB/32GB

16GB,32GB/32GB

32GB/128GB

32GB/64GB

8GB/64GB

13MP/5MP

16MP/5MP

13MP/5MP

12MP/5MP

5MP/2MP

4,100

3,100

4,000

4000/4100

4,100

4,000

2,000

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Yes (Hybrid)

Yes

Yes/Yes

Yes/-

Yes/Yes

Yes/Yees

Yes/Yes

Launch

August, 2016

December, 2015

March, 2016

October,2016

January, 2017

February, 2018

Price Rs.

6,999/ 8,999

7,999

9,999/ 11,999

9,499

9,999

6,499

Display (inches/res)

Operating system Storage/Expandable Rear/Front Camera Battery (mAh)

Music Player/FM

RS. 6,000 – RS. 9,999

MODELS

RS. 6,000 – RS. 9,999

VIDEOCON

PARAMETERS

ZEN

Delite21

Krypton3

Ultra30

Ultra50

Yunique

Yuphoria

Cinemax 3

5/1280x720

5/1920X1080

4.7/720x1280

5.0/720x1280

5.5/720x1280

Dimension (mm)

146.66X74.3X10.52

144.5X73.14X9.74

144.31X73X10

Weight (grams)

151

153

186

128

143

August,2016

Processor/RAM

Quad-core/2GB

Quad-core/3GB

QS 410 / 1GB

Quad core / 2GB

Quad core/2GB

Operating system

Android 6.0

Android 5.1.

Android 5.1.1

Android 5.1

Storage/Expandable

16GB/32GB

32GB/64GB

8GB/32GB

16GB/32GB

8MP/2MP

13MP/5MP

8MP/2MP

8MP/5MP

5MP/3.2MP

3,000

4,000

3,000

2,000

2,230

2,900

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/No

Dual SIM

Yes

Yes/Yes

September, 2015

May, 2015

August, 2016

7,200

7,999

9,990

6,300

6,499

6,999

Model Display (inches/res)

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

www.mymobileindia.com

148.24X72.56X11.44 134.5 x 67.5 x 8.3 142.4 x 73 x 8.2-9.35

APRIL 2018 I 113

MYGUIDE RS. 6,000 – RS. 9,999

RS. 10,000 – RS. 14,999

MODELS

RS. 6,000 – RS. 9,999

ZIOX

PARAMETERS

ZOPO

ZTE

ASUS

Model

Astra Star

Astra Curve 4G

Duopix F1

ZP331

Blade V6

ZenFone 2 (2GB/4GB)

Display (inches/res)

5/480x854

5/1280x720

4.5/ 854 x 480

5/ 1280 x 720

5.5/ 1080 x 1920

5.5/1080 x 1920

Dimension (mm)

145.6x72.7x10.2

146.5x73.1x10.3

145.2x71.7x9.1

133 x 65.7 x 8.5

142X69.5X6.8

152.5 x 77.2 x 10.9

156.5 x 77.2 x 10.8

Weight (grams)

150

160

148

113

122

170

Quad core/1GB

MTK 6735/2GB

IA Z3560 /2GB

QS615 /2GB,3GB

Android 5.0

Processor/RAM

1.3GHz Quad-Core 1.3GHz Quad-Core 1.3GHz Quad-Core

Zenfone Selfie

Operating system

Android 7.0

Android 5.1

Storage/Expandable

1GB/16GB

2GB/16GB

8 GB/64 GB

16GB/128GB

Rear/Front Camera

5MP/2MP

8MP/8MP+2MP

5 MP/2 MP

13MP/5MP

13MP/13MP

2,350

2,200

2,400

1,700

2,500

3,000

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/No

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

Yes/-

Launched

July, 2016

March, 2015

August, 2015

5,899

7,299

7,499

7,500

9,999

13,999, 18,999

10,999/ 16,999

Battery (mAh)

Music Player/FM Launch Price Rs.

RS. 10,000 – RS. 14,999

MODELS

RS. 10,000 – RS. 14,999

16GB,32GB/128GB 16GB,32GB/128GB

ASUS

PARAMETERS

CENTRIC

COOLPAD

GIONEE

Model

Zenfone 3 lazer

Zenfone 3 Max(ZC520TL)

Coolpad Note 5

Cool 1

F 103 Pro

Marathon M5 Lite

Display (inches/res)

5.5/1920x1080

5.2/1280x720

5.5/1920x1080

5.50/1080x1920

5.0/ 1280 x 720

5.0/720 x 1280

149x76x7.9

149x73.7x8.55

152 x 76 x 7.8

152.00 x 74.80 x 8.20

145.3 x 70.5 x 8.5

143 x 69.9 x 8.5

148

160

173

142

182

Dimension (mm) Weight (grams) Processor/RAM

QS 430.4GB

Quad-core/3GB

QS 430

QS 617/4GB

1.4GHz octa-core

Quad core/ 3GB

Quad Core/3GB

Operating system

Android 6.0

Android 7.1.1

Android 6.0

Android 5.1

Storage/Expandable

32GB/128GB

32GB/32GB

3GB/32GB/256GB

32GB/64GB

32GB

16GB/128GB

32GB/128GB

13MP/8MP

13MP/5MP

13MP/8MP

13MP/5MP

8MP/5MP

3,000

4,100

3,000

4,010

4,000

2,400

4,000

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Music Player/FM

Yes/Yes/Yes

Yes/No

Yes/Yes/Yes

Yes/Yes

Yes/No

Yes/Yes

Launch

October,2016

November,2016

November, 2017

October, 2016

January, 2017

July, 2016

December, 2015

18,999

12,999

10,999

13,999

11,999

13,000

Rear/Front Camera Battery (mAh)

Price Rs.

114 I APRIL 2018

MYMOBILE

MYGUIDE RS. 10,000 – RS. 14,999

RS. 10,000 – RS. 14,999

MODELS

RS. 10,000 – RS. 14,999

HONOR

PARAMETERS

HTC

INFOCUS

LAVA

Honor 5C

Honor 5X

Honor 6X

Desire 630

Epic 1

Snap 4

Display (inches/res)

5.2/ 1920 x 1080

5.5/ 1080 x 1920

5.5/1080X1920

5.0/ 1280 x 720

5.5/1920x1080

5.2/720x1280

5.5/720x1280

Dimension (mm)

147.1 x 73.8 x 8.3

151.3 x 76.3 x 8.15

150.9X76.2X8.2

146.9 x 70.9 x 8.3

153x76x8.4

147.1 x 73.8 x 8.3

151.9 x 94.7 x 8.3

Weight (grams)

156

158

162

140

162

153

Processor/RAM

Kirin 650/ 2GB

QS 616 /2GB

Kirin 655

QS 400/2GB

Decca-core/3GB

Octa-core/4GB

Quad core/3GB

Operating system

Android 6.0

Android 5.1.1

Android 6.0

Android 7.0

Android 5.1

Storage/Expandable

16GB/128GB

32GB/64GB

16GB/2TB

32GB/128GB

64GB/128GB

16GB/32GB

13MP/8MP

13MP/5MP

12 and 2MP/8MP

13MP/5MP

16MP/8MP

13MP/8MP

3,000

3,340

2,200

3,000

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

Yes/No

Yes/-

Yes/No

Yes/Yes

Yes

June, 2016

January, 2016

Jnauray 2017

February, 2016

November,2016

September, 2017

January, 2016

10,999

12,999

11,999

10,890

12,999

11,590

11,299

Model

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

RS. 10,000 – RS. 14,999

MODELS

RS. 10,000 – RS. 14,999

LENOVO

PARAMETERS

Phab 2

Vibe K4 Note

Vibe S1

Phab Plus

Vibe K5 Note

Phab 2 Plus

K8 Note

Display (inches/res)

6.4/1920x1080

5.5/1080x1920

5.0/1080x1920

6.8/1080 x 1920

5.5/1920x1080

6.4/1920x1080

5.5/1080 x 1920

Dimension (mm)

175x89.5x6.89

186.6 x 96.6 x 7.6

152x75.7x8.49

174x88x5.5

154.5 x 75.9 x 8.5

Weight (grams)

225

158

132

229

165

218

180

Processor/RAM

MTK8735/3GB

MT 6753/3GB

MT6752/3GB

QS 615 /2GB

Helio P10/4GB

MT/3GB

MT Decacore/3GB/4GB

Operating system

Android 6.0

Android 5.1.

Android 5.0

Android 6.0

Android 7.1.1

Storage/Expandable

32GB/128GB

16GB/128GB

32GB/128GB

32GB/64GB

32GB/128GB

32GB/64GB/256GB

13MP/5MP

13MP/8 MP + 2 MP

13MP/5MP

13MP.8MP

13MP,13MP/8MP

13+5MP/13MP

4,050

3,300

2,420

3,500

4,050

4,000

2G/3G/4G

Yes/Yes/yes

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

Yes

Yes/Yes

Yes

Yes/Yes

Yes/-

Yes/Yes

Yes

December,2016

January, 2016

November, 2015

October, 2015

Jaunuary,2016

November,2016

August, 2017

11,999

12,999

14,999

13,499

14,999

12,999

Model

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

www.mymobileindia.com

153.67 X 76.45 X 9.14 143.3 x 70.8 x 7.8

APRIL 2018 I 115

MYGUIDE RS. 10,000 – RS. 14,999

RS. 10,000 – RS. 14,999

MODELS

RS. 10,000 – RS. 14,999

PARAMETERS

LYF

MICROMAX

MOTOROLA

K 10

X Screen

G4 Stylus

Canvas 6

Canvas 6 Pro

Moto G Turbo Edition

Display (inches/res)

5.5/1920x1080

5.3/ 1280 x 720

4.93/ 1280x720

5.7/ 720 x 1280

5.5/1920 x 1080

5.0/720 x 1280

Dimension (mm)

155.5x77.6x7.9

146.6x74.8x8.8

142.6 x 71.8 x 7.1

154.4 x 79.2 x 9.4

142.1 x 72.4 x 11.6

Weight (grams)

153

140

120

163

155

Processor/RAM

QS 617/3GB

QS 410/2GB

QS 400 /1GB

MT6753/3GB

Helio x10/4GB

QS 615 /2GB

Operating system

Android 6.0

Android 5.0

Android 6.0

Android 5.0

Android 5.1

Android 5.1.1

Storage/Expandable

32GB/128GB

16GB/32GB

16GB/128GB

16GB/32GB

32GB/128GB

Yes/Yes

16GB/32GB

16MP/8MP

13MP/5MP

13MP/8MP

13MP/5MP

13MP/8MP

13MP/5MP

3,200

2,300

3,000

2,470

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

Yes/-

Yes/Yes

Yes/No

October,2016

January, 2016

July, 2016

May, 2015

May, 2016

2,015

13,099

12,999

12,990

13,869

10,999

Model

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

RS. 10,000 – RS. 14,999

MODELS

RS. 10,000 – RS. 14,999

MOTOROLA

PARAMETERS

NOKIA

NUBIA

Moto G4

Moto G4 Plus

G5 Plus

Nokia 5

Nokia 6

Z11 Mini

5.5/ 1920 x 1080

5.5/ 1920X1080

5.2/1980X1080

5.2/ 720x1280

5.5/1920X1080

5/1920x1080

5.5/1920x1080

Dimension (mm)

153 x 76.6 x 7.9

153X76.6X9.8

153X76X9.6

149.7 x 72.5 x 8.05

154 x 75.8 x 7.85

141.4x70x8

150.9x79x8.9

Weight (grams)

155

138

190

Processor/RAM

QS 617/2GB

QS 617/2GB,3GB

QS 625 Octa-core

QS 430

QS/3GB

MTK P10/3GB

Operating system

Android 6.0.1

Android 6.1

Android 7.0

Android 7.1.1

Android 5.1

Android 6.0

Storage/Expandable

16GB/128GB

16GB, 32GB/128GB

16GB/32GB

2GB/16GB

3BG/32GB

32GB/200GB

32GB/128GB

13MP/5MP

16MP/5MP

12MP/5MP

13MP/8MP

8MP/16MP

16MP/8MP

13MP/13MP

3,000

2,800

5,000

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/yes

Dual SIM

Yes

yes

Yes/No

Yes

Yes/Yes

May, 2016

May,2016

March, 2017

July, 2017

October,2016

December,2016

10,499

13,499/ 14,999

12,999

12,499

14,299

12,999

11,999

Model Display (inches/res)

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

116 I APRIL 2018

MYMOBILE

MYGUIDE RS. 10,000 – RS. 14,999

RS. 10,000 – RS. 14,999

MODELS

RS. 10,000 – RS. 14,999

NUU

PARAMETERS

PANASONIC

SAMSUNG

Eluga Note

Eluga Arc

Eluga Pulse X

Eluga A3/A3 Pro

Galaxy On7

Galaxy J5

5.5/1920 x 1080

5.5/ 1920 x 1080

4.7/720x1280

5.5/1280X720

5.2/720 x 1280

5.5/1280 x 720

5.0/1280 x 720

Dimension (mm)

153x76.5x7.8

146.00x74.50x8.10

139 x 67 x 8.10

148.7 x 72.4 x 9.1

77.5x151.8x8.2

142.1 x 71.8 x 7.9

Weight (grams)

170

142

130

152

161

171

146

Processor/RAM

1.5GHz Octa Core

Octa Core/3GB

QS 410/2GB

Quad-core/3GB

Quad-core/1.5GB

Android 7.0

Android 6.0

Android 5.1

Android 6.0

Android 7.0

Android 5.1

3GB/32GB/128 GB

32GB/32GB

16GB/32GB

16GB/128GB

16GB/32GB/128GB

8GB/128GB

13MP/5MP

16MP/5MP

8MP/5MP

13MP/5MP

13MP/8MP

13MP/5MP

2,950

3,000

1,800

3,000

4,000

3,000

2,600

2G/3G/4G

Yes/Yes/yes

Yes/Yes/Yes

Dual SIM

yes

Yes

Yes/Yes

Yes

Yes/Yes

August,2017

July, 2016

April,2016

March, 2017

August, 2017

October, 2015

June, 2015

12,100

10,290

10,190

10,990

11,290/12,790

10,990

10,390

Model Display (inches/res)

Operating system Storage/Expandable Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

RS. 10,000 – RS. 14,999

MODELS

RS. 10,000 – RS. 14,999

SAMSUNG

PARAMETERS

XIAOMI

Galaxy J Max

Galaxy J5 (2016)

Galaxy J7

J5 Prime

Galaxy On7 Pro

Mi 4i

Mi Max

7.0/ 1280 x 800

5.2/1280x720

5.5/720 x 1280

5/1080x720

5.5/1280 x 720

5.0/1080 x 1920

6.44/1920x1080

Dimension (mm)

186.9 x 108.8 x 8.7

145.7 x 72.3 x 8.1

152.2 x 78.6 x 7.5

142.8x69.5x8.1

151.8 x 77.5 x 8.2

138.1 x 69.6 x 7.8

173.1x88.3x7.5

Weight (grams)

158

171

143

171

130

203

Processor/RAM

Quad core/1.5GB

QS 410/2GB

Octa Core/1.5GB

Quad-core/2GB

Quad core/ 2GB

QS 615/2GB

QS 650,652/3GB,4GB

Operating system

Android 5.1

Android 6.0

Android 5.1

Android 6.0

Android 5.0

Android 6.0

Storage/Expandable

8GB/200GB

16GB/128GB

16GB/256GB

16GB/128GB

16GB,32GB/No

32GB,128GB/128GB

8MP/2MP

13MP/5MP

8MP/5MP

13MP/5MP

16MP/5MP

4,000

3,100

3,000

2,400

3,000

3,120

4,850

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Yes/No

Yes/Yes

Yes/No

Yes/Yes

July, 2016

May, 2016

2,015

September,2016

July, 2016

April, 2015

June,2016

11,400

13,990

11,890

12,990

10,900

11,999/ 14,999

10,999

Model Display (inches/res)

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

www.mymobileindia.com

APRIL 2018 I 117

MYGUIDE RS. 10,000 – RS. 14,999

RS. 10,000 – RS. 14,999

MODELS

RS. 10,000 – RS. 14,999

PARAMETERS

XIAOMI Redmi Note 5 Pro

Model

VIVO

Y51L

Y55L

Y55S

Yureka Plus (YU5510A,YU5510 )

Yunicorn

Yureka Note

Display (inches/res)

5.9/1080x2160

5.0/ 540x960

5.2/1280x720

5.5/1080x1920

5.5/(1080X1920)

6.0/1080 x 1920

Dimension (mm)

158.6x75.4x8.1

143.80 x 71.70 x 7.52

147.9x72.9x7.5

155 x 78 x 9

153.3X75.4X8.5

Weight (grams)

180

157

142

154

172

Processor/RAM

QS636/4GB

QS 410/2GB

QS 430/2GB

QS 425/3GB

QS 615/2GB

MT Helio P10/4GB

MTK6753T/3GB

Operating system

Android 7.1.2

Android 5.0.2

Android 6.0

Android 4.4.4

Androis 5.1.1

Android 5.1.1

Storage/Expandable

64GB/256GB

16GB/128GB

16GB/256GB

16GB/32GB

32GB/128GB

16GB/Yes

12MP+5MP/20MP

8MP/5MP

13MP/5MP

13MP/8MP

4,000

2,350

2,650

2,730

2,500

4,000

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/No

Yes/Yes/Yes

yes/yes/yes

Yes/Yes/Yes

Dual SIM

Yes

yes

Yes

Yes/yes

Yes/Yes

Yes/yes

Yes

Yes/Yes

yes

Yes/Yes

February, 2018

January, 2016

October,2016

March, 2017

July, 2015

May,2016

April, 2016

13,999

10,700

11,980

12,490

8,999

12,999

13,499

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

RS. 10,000 – RS. 14,999

MODELS

RS. 15,000 – RS. 19,999

ZOPO

PARAMETERS

ASUS

CREO

ZP350

ZP370

Hero 1

Zenfone 2 Laser ZE601KL

Display (inches/res)

5.0 / 1280 x 720

5.5/ 1280 x 720

5.0/1280 x 720

5.5/1920 x 1080

6.0/ 1080 x 1920

5.5/1920x1080

5.5/ 1440x2560

Dimension (mm)

145.9 x 71.4 x 8.5

153.8 x 77.1 x 9

146.1 x 70.6 x 8.65

155.7 x 77.3 x 8.9

164.6 x 84 x 10.6

151.4x76.24x8.3

155.4 x 76.1 x 8.7

Weight (grams)

137

167

136

175

190

175

190

Processor/RAM

Quad-core/1GB

Ouad-core/1GB

Quad-core/2GB

QS 801/3GB

QS 616/3GB

QS 430/3GB

Helio X10 /3GB

Operating system

Android 5.1

Android 5.1.1

Android 5.0

Android 6.0

Android 5.1.1

Storage/Expandable

8GB/64GB

16 GB/64 GB

64GB/No

32GB/128GB

32GB/-

8.0MP/2.0MP

13.2 MP/5.0MP

13MP/8MP

13MP/5MP

16MP/8MP

21MP/8MP

2,100

3,000

2,500

4,100

3,000

4,100

3,100

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

Yes/-

Yes/No

Yes/Yes

Model

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

118 I APRIL 2018

ZENFONE 3 MAX(ZC553KL)

Mark 1

May, 2016

December, 2015

November,2016

April,2016

10,000

11,000

14,500

13,499

16,499

17,999

19,999

MYMOBILE

MYGUIDE RS. 15,000 – RS. 19,999

RS. 15,000 – RS. 19,999

MODELS

RS. 15,000 – RS. 19,999

GIONEE

PARAMETERS

HTC

Model

Marathon M5

S6s

Desire 728 LTE

Desire 828

Desire 825

HTC 10 Lifestyle

Display (inches/res)

5.5/ 720 x 1280

5.5/1920x1080

5.5/ 720 x 1280

5.5/720 x 1280

5.5/ 1280 x 720

5.5/1920x1080

Dimension (mm)

152 x 76 x 8.6

151.9 x 74.6 x 6.9

154.5x75.6x8.15

157.9 x 77.8 x 7.8

157.9 x 77.8 x 7.89

156.9 x 76.9 x 7.4

156.9x76.9x7.7

Weight (grams)

211

147

166

153

148

155

1.3GHZ OCTA CORE/3GB

MT6753/2GB

MT6753/1.5GB

QS 400/2GB

QS 400/3GB

MT6735/3GB

MT6753T /3GB

Android 5.1

Android 5.1.1

Android 6.0

Android 5.1.1

Android 5.1

Android 6.0

32GB/128GB

32gb/128gb

16GB/200GB

16GB/2TB

32GB/2TB

13MP/5MP

13MP/8MP

13MP/5MP

6,020

3,150

3,159

2,800

2,700

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/No

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

Yes/No

Yes/Yes

November,2015

November, 2015

August,2016

November, 2015

February, 2016

September,2016

17,500

19,999

17, 999

12,999

15,300

12,550

15,990

Processor/RAM Operating system Storage/Expandable Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

RS. 15,000 – RS. 19,999

MODELS

RS. 15,000 – RS. 19,999

LENOVO

PARAMETERS

LYF

MOTOROLA

Vibe P1

Vibe Shot

Vibe X3

Z2 Plus

Earth 1

Earth 2

Moto X Play

5.5/1080x1920

5.0/1080 x 1920

5.5/1080x1920

5/1920x1080

5.5/1080x1920

5/1920x1080

5.5/1080 x 1920

Dimension (mm)

152.9 x 75.6 x 9.9

142.7 x 70 x 7.6

154 x 76.5 x 9.3

140.2x60x6.2

154 x 76.6 x 7.25

142x76x7.9

148 x 75 x 10.9

Weight (grams)

187

145

175

150

162.5.

140

169

Processor/RAM

QS615 /2GB

QS 615/3GB

QS 808 /3GB

QS 820/3GB,4GB

QS 615/3GB

QS615 /2GB

Operating system

Android 5.1

Android 6.0

Android 5.1.1

Android 5.1

Android 5.1.1

Storage/Expandable

32GB/128GB

32GB,64GB/128GB

32GB/32GB

32GB/64GB

16GB,32GB/128GB

13MP/5MP

16MP/8MP

21MP/8MP

13MP/8MP

13MP + 2MP/5MP

13MP/13MP

21MP/5MP

5,000

3,000

3,500

2500

3,630

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/yes

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

Yes/-

Yes/Yes

Yes/No

October, 2015

June, 2015

December, 2015

September,2016

January, 2016

15,499

18,500

19,999

19,499

Model Display (inches/res)

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

www.mymobileindia.com

Sept, 2015 19,999

15,999

APRIL 2018 I 119

MYGUIDE RS. 15,000 – RS. 19,999

RS. 15,000 – RS. 19,999

MODELS

RS. 15,000 – RS. 19,999

NEXTBIT

OPPO

Robin

F1 S

Galaxy J7 (2016)

Galaxy On8

On Nxt

J7 Prime

J7 Max

5.2/ 1080 x 1920

5.5/1280x720

5.5/1920x1080

5.7/1920x1080

Dimension (mm)

149 x 72 x 7

154 x 76 x 7.38

76 x 151 x 7.8

151.7x76x7.8

151.7x75x8

151.7x75x8.1

Weight (grams)

160

169

167

PARAMETERS

Model Display (inches/res)

SAMSUNG

QS 808/3GB

MTK 6750/3GB

Exynos 7870/2GB

Octa-core/3GB

OCTA-CORE MEDIATEK

Operating system

Android 6.0

Android 5.1.1

Android 6.0

Android 7.0

Storage/Expandable

32GB/ 100GB (ONLINE)

32GB/128GB

16GB/128GB

32GB/256GB

16MP/256GB

4GB/32GB

Rear/Front Camera

13MP/5MP

13MP/16MP

13MP/5MP

13MP/8MP

13MP/13MP

2,680

3,075

3,300

2G/3G/4G

Yes/Yes/Yes

Yes/yes/Yes

Yes/Yes/Yes

Dual SIM

Yes

Yes/No

Yes/Yes

Yes/yes

Yes/Yes

May, 2016

August, 2016

May, 2016

September,2016

October,2016

September,2016

July, 2017

19,999

16,444

14,900

12,090

14,900

17,290

Processor/RAM

Battery (mAh)

Music Player/FM Launch Price Rs.

RS. 15,000 – RS. 19,999

RS. 20,000 – RS. 29,999

MODELS

RS. 15,000 – RS. 19,999

VIVO

PARAMETERS

XIAOMI

ZOPO

APPLE

ASUS

MIMax 2

ZOPO SPEED 7 PLUS

iPhone 5S

Zenfone 3

Zenfone 3 Ultra

5.0/1280×720

5.5/1280x720

6.44/1080 x 1920

5.5/ 1920 x 1080

4.0/640 x 1136

5.2,5.5/(1920x1080)

6.8/(1920x1080)

Dimension (mm)

143.6 x 71 x 7.5

153.8x75.5x7.55

174.1 x 88.7 x 7.6

153.6 x 76.5 x 8.8

Weight (grams)

138

154

211

164

112

144

233

Processor/RAM

QS 616/3GB

octa-core/4GB

QS 625/4GB

Octa-core /3GB

Dual-core/1GB

QS 625/3GB,4GB

QS 652/4GB

Operating system

Android 5.1

Android 6.0

Android 7.1.1

Android 5.1

iOS 9.2.1

Android 6.0

Storage/Expandable

32GB/128GB

64/128GB

16 GB/64 GB

16GB,32GB,64GB/No

32GB,64GB/2TB

64GB/128GB

13MP/8MP

13MP/20MP

12/5MP

13 MP/5.0MP

8MP/1.2MP

16MP/8MP

23MP/8MP

2,550

3,000

5,300

3,000

1,560

4,600

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Yes/-

Yes/Yes

Yes/No

Yes

May, 2016

November,2016

August, 2017

September, 2013

August,2016

August, 2016

15,250

16,990

16,999

17,500

19,280 onwards

21,999/ 27,999

29,999

Model Display (inches/res)

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

120 I APRIL 2018

123.8 x 58.6 x 7.6 146.87 x 73.98 x 7.69 186.4 x 93.9 x 6.8

MYMOBILE

MYGUIDE RS. 20,000 – RS. 29,999

RS. 20,000 – RS. 29,999

MODELS

RS. 20,000 – RS. 29,999

BLACKBERRY

COOLPAD

DTEK 50

Max

M5 Plus

S6 Pro

Honor 8

Honor 7

5.2/1920x1080

5.5/1920x1080

6.0/1920 x 1080

5.5/1920x1080

5.2/1920x1080

5.2/1080 x 1920

5.5/ 1080 x 1920

Dimension (mm)

147x72.5x7.4

152x75.5x7.6

153x75.3x7.6

145.5x71x7.45

143.2 x 71.9 x 8.5

153.9 x 75.9 x 7.99

Weight (grams)

135

170

210.8g

170

153

157

170

Processor/RAM

QS 617/3GB

QS 617/4GB

Octa Core/3GB

octa-core/4GB

Kirin 950/4GB

HS Kirin 935/3GB

MT H X10/ 3GB

Operating system

Android 6.0

Android 5.1

Android 6.0

Android 5.0

Android 6.0

Storage/Expandable

16GB/2TB

64GB/128GB

64GB/256GB

32GB/128GB

16GB/128GB

32GB/2TB

Rear/Front Camera

13MP/8MP

13MP/5MP

13MP/8MP

12MP,12MP/8MP

20MP/8MP

13MP/5MP

3000

2,800

5,020

3,130

2,900

3,100

3,000

2G/3G/4G

Yes/Yes/Yes

yes/yes/yes

Yes/Yes/Yes

Yes/Yes/yes

Yes/Yes/Yes

Dual SIM

yes

Yes

Yes/Yes

yes

Yes/Yes

Yes/No

Yes/Yes

Yes/No

November,2016

May, 2016

October,2016

October, 2016

July, 2015

May, 2016

21,000

24,999

27,000

21,130

29,000

22,999

25,990

PARAMETERS

Model Display (inches/res)

Battery (mAh)

Music Player/FM Launch Price Rs.

GIONEE

HONOR

RS. 20,000 – RS. 29,999

MODELS

RS. 20,000 – RS. 29,999

HTC

PARAMETERS

MOTOROLA

Model

Desire 10 Pro

Stylus 2

Stylus 2 Plus

Nexus 5X

Moto Z Play

Z 2 Play

Display (inches/res)

5.5/1920x1080

5.7/1280X720

5.7/ 1920 x 1080

5.2/ 1080 x 1920

5.5/1920x1080

5.2/1080x1920

5.5/1920X1080

Dimension (mm)

156.5x76x7.86

155 x 79.6 x 7.4

155 X 79.6 X 7.4

147 x 72.6 x 7.9

156.4x76.4x6.99

148.4x73.4x8

156.2X76.2X5.99

Weight (grams)

165

145

146

136

165

163

145

Processor/RAM

Helio P10/4GB

Quad Core /2GB

Octa Core/3GB

QS 808/2GB

QS 625/3GB

QS630/3GB

QS 626/4GB

Android 6.0

Android 7.1

Android 7.1.1

64GB/2TB

16GB/2TB

32GB/2TB

16GB,32GB/No

32GB/2TB

32GB/64GB/256GB

64GB/2TB

20MP/13MP

13MP/8MP

16MP/8MP

12.3MP/5MP

16MP/5MP

12+8MP/16MP

12MP/5MP

3000

3,000

2,700

3,510

3,000

2G/3G/4G

Yes/Yes/yes

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

Yes

Yes/Yes

Yes/No

Yes/Yes

November,2016

May,2016

July, 2016

October, 2015

October,2016

October, 2017

July, 2017

26,490

20,500

24,000

24,490/30,645

20,490

20,990

24,999

Operating system Storage/Expandable Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

www.mymobileindia.com

APRIL 2018 I 121

MYGUIDE RS. 20,000 – RS. 29,999

RS. 20,000 – RS. 29,999

MODELS

RS. 20,000 – RS. 29,999

MOTOROLA

NUBIA

Moto X Style

Z11

OnePlus 5

Galaxy A7

5.7/ 1440 x 2560

5.5/1920z1080

5.5/1080p

5.5/1920x1080

5.5/1080 x 1920

6.01/1080x2160

5.5/1080 x 1920

Dimension (mm)

153.9 x 76.2 x 11.06

151.8x72.3x7.5

151.8x74.9x9.85

152.7x74.5x7.35

154.2 x 74.1 x 7.3

156.1x75x7.3

151 x 76.2 x 6.3

Weight (grams)

179

162

175

158

153

162

141

Processor/RAM

QS 808/3GB

QS 820/6GB

QS 810/3GB&4GB

QS 821/6GB

QS 835/8GB

QS835/6GB

Octa Core/2GB

Operating system

Android 6.0

Android 5.1

Android 6.0

Android 7.1.1

Android 5.0.2

16GB,32GB/128GB

64GB/2TB

64GB

64GB/128GB

16GB/64GB

21MP/5MP

16MP/8MP

13MP/5MP

16MP/16MP

16+20MP/16MP

13MP/5MP

3,000

3000

3,300

3400

3,300

3300

2,600

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Yes/No

Yes/Yes

Yes/No

Yes/Yes

Yes/No

Yes/Yes

September, 2015

December,2016

July, 2015

December.2016

June, 2017

November, 2017

February, 2015

26,999/ 28,999

29,999

22,999

22,000

32,999

22,900

PARAMETERS

Model Display (inches/res)

Storage/Expandable Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

ONEPLUS

RS. 20,000 – RS. 29,999

MODELS

RS. 20,000 – RS. 29,999

SAMSUNG

PARAMETERS

Model

Galaxy A5 (2016)

SMARTRON

Galaxy A7 (2016) Galaxy A5/A7 (2017)

SONY

J7 Pro

t phone

Xperia C4

Xperia XA

Display (inches/res)

5.2/1080 x 1920

5.5/ 1080 x 1920

5.2/5.5/1080X1920

5.5/1920X1080

5.5/1920x1080

5.5/1080 x 1920

5.0/1280 x 720

Dimension (mm)

144.8 x 71 x 7.3

151.5 x 74.1 x 7.3

144.8 x 71 x 7.3/ 151.5X74.1X7.3

150.3 x 77.4 x 7.8

158.2x78.2x6.98

150.3 x 77.4 x 7.9

143.6 x 66.8 x 7.9

Weight (grams)

153

169

157/I86

157

149

147

137

QS 810/4GB

MT6752/2GB

MTK H P10/2GB

Octa Core/2GB

Octa Core/3GB

Octa Core/2GB/3GB

Octa core Exynos/3GB

Operating system

Android 5.1.1

Android 6.0

Android 7.0

Android 6.0

Android 5.0

Android 6.0

Storage/Expandable

16GB/128GB

32GB/256GB

64GB

64GB/128GB

16GB/200GB

13MP/5MP

16MP/16MP/16MP/ 16MP

13MP/13MP

13MP/4MP

13MP/5MP

2,900

3,300

3000/3600

3,600

3,000

2,600

2,300

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

Yes/yYes

Yes/Yes

Yes/No

April, 2016

December, 2015

March, 2017

July, 2017

July,2016

June, 2015

May, 2016

21,900

25,900

28,990/33,490

20,900

22,999

20,800

20,990

Processor/RAM

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

122 I APRIL 2018

MYMOBILE

MYGUIDE RS. 20,000 – RS. 29,999

RS. 20,000 – RS. 29,999

MODELS

RS. 20,000 – RS. 29,999

SONY

PARAMETERS

XIAOMI

VIVO

Xperia Z3+

Xperia C5 Ultra Dual

Mi 5

X5 Pro

V3 Max

VIVO V5 Plus

V7 Plus

Display (inches/res)

5.2/ 1080 x 1920

6.0/1080 x 1920

5.15/1080 x 1920

5.2/ 1080 x 1920

5.5/1080 x 1920

5.5/1080X1920

5.99/720x1440

Dimension (mm)

146.3 x 71.9 x 6.9

164.2 x 79.6 x 8.2

144.5 x 69.2 x 7.25

147.9 x 73.5 x 6.4

153.9x77.1x7.58

152.6 x 74 x 7.3

155.9x75.8x7.7

Weight (grams)

144

187

129

151

168

159

160

Processor/RAM

QS 810 /3GB

MTK6752/2GB

QS 820/3GB

QS 615/2GB

QS 652/4GB

QS450/4GB

Operating system

Android 5.0

Android 5.1

Android 6.0

Android 5.0

Android 5.1

Android 6.0

Android 7.1.2

Storage/Expandable

32GB/128GB

16GB/200GB

32GB/No

16GB/128GB

32GB/128GB

64GB

64GB/256GB 16MP/24MP

Model

20.7MP/5MP

13MP/13MP

16MP/4MP

13MP/8MP

12MP and 8MP/ 16 MP

2,930

3,000

2,450

3,000

3,160

3,225

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Yes/No

Yes/Yes

June, 2015

August, 2015

April, 2016

June, 2015

April, 2016

42,736

September, 2017

26,990

27,799

24,999

21,400

23,980

22,990

21,990

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

RS. 30,000 AND ABOVE

MODELS

RS. 30,000 AND ABOVE

APPLE

PARAMETERS

iPhone 6

iPhone 6Plus

iPhone SE

iPhone 6S

iPhone 6S Plus

iPhone 7

iPhone 7 Plus

Display (inches/res)

4.7/750 x 1334

5.5/1080 x 1920

4.0/640 x 1136

4.7/750 x 1334

5.5/1080 x 1920

4.7/1334x750

5.5/1920x1080

Dimension (mm)

138.1 x 67 x 6.9

158.1 x 77.8 x 7.1

123.8 x 58.6 x 7.6

138.3 x 67.1 x 7.1

158.2 x 77.9 x 7.3

138.3x67.1x7.1

158.2x77.9x7.3

Weight (grams)

129

172

113

143

192

138

188

Processor/RAM

A8,M8/1GB

A9,M9/2GB

A10 Fusion, M10/2GB

A10Fusion, M10/3GB

iOS 9

iOS 9.3

iOS 9

iOS 10

16GB,64GB/No

8MP/1.2MP

12MP/1.2MP

12MP/5MP

12MP/7MP

12MP,12MP/7MP

1,810

2,915

1,614

1,715

2,750

1,960

2,900

2G/3G/4G

Yes/Yes/Yes

Yes/yes/Yes

Yes/Yes/Yes

Dual SIM

Yes/No

September,2014

March, 2016

September,2015

October,2016

0ctober,2016

23,999

24,999 onwards

24,000 onwards

39,990 onwards

48,998 onwards

45,775 omwards

59,999 onwards

Model

Operating system Storage/Expandable Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

www.mymobileindia.com

16GB,64GB,128GB/ No 16GB,64GB,128GB/ No 32GB/128GB/256GB 32GB/128GB/256GB

APRIL 2018 I 123

MYGUIDE RS. 30,000 AND ABOVE

RS. 30,000 AND ABOVE

MODELS

RS. 30,000 AND ABOVE

APPLE

PARAMETERS

ASUS

BLACKBERRY

8 Plus

Zenfone Zoom

Zenfone 3 Deluxe

ZenFone AR

DTEK 60

KEYone

4.7/750 x 1334

5.5/1080x1920

5.5/1080 x 1920

5.7/(1920x1080)

5.7/1440x2560

5.5/2560x1440

4.5/1080 x 1620

Dimension (mm)

138.4 x 67.3 x 7.3

158.4 x 78.1 x 7.5

158.9 x 78.8 x 11.95

156.4x74.4x7.5

158.7 x 77.7 x 9

153.9x75.4x7

149.1 x 72.4 x 9.4

Weight (grams)

148

200

185

172

170

165

180

Processor/RAM

A11 Bionic

IA Z3590/4GB

QS 820,821/6GB

QS 821/8GB

QS 820/4GB

QS625/3GB/4GB

iOS 11

Android 5.0

Android 6.0

Android 7.0

Android 6.0

Android 7.1

2GB/64GB/256GB

3GB/64GB/256GB

128GB/ 128GB

256GB/128GB

64/256GB

32GB/2TB

32GB/64GB/256GB

12MP/7MP

12MP/12MP/7MP

13MP/5MP

23MP/8MP

21MP/8MP

12MP/8MP

1,821

2,691

3,000

3,300

2,610

3,505

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Yes/No

Yes

Yes/No

Yes/Yes

September, 2017

January, 2016

September,2016

August, 2017

November,2016

August, 2017

61,990

70,800

26,999

25,999

49,990

29,999

39,990

Model Display (inches/res)

Operating system Storage/Expandable Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

RS. 30,000 AND ABOVE

MODELS

RS. 30,000 AND ABOVE

GOOGLE

PARAMETERS

HUAWEI

HTC

Pixel 2

Pixel 2 XL

Nexus 6P

One A9

HTC U Play/Ultra

5/1920x1080

6/1440X2880

5.7/1440 x 2560

5.2/1920x1080

5.0/1080 x 1920

5.2/ 2560X1440

5.2/1080X1920/ 5.7/2560X1440

Dimension (mm)

145.7x69.7x7.8

157.9x76.7x7.9

159.3 x 77.8 x 7.3

145x70.9x6.95

145.75 x 70.8 x 7.26

145.9 x 71.9x 9.0

162.41X79.79X7.99

Weight (grams)

143

175

178

144

143

161

145/175

Processor/RAM

QS835/4GB

QS810 /3GB

Kirin 955/3GB,4GB

QS 617/3GB

QS 820/4GB

MediaTek/QS821

Operating system

Android 8.0

Android 6.0

android 6.0

Android 6/Android 7

Storage/Expandable

64GB/128GB

32GB,64GB/No

32GB,64GB,/128GB

32GB/2TB

Rear/Front Camera

12.2MP/8MP

12.3MP/8MP

12MP,12MP/8MP

13MP/4MP

12MP/5MP

32GB/256GB/64GB/ 2TB 16MP/16MP/16MP/ 12MP

2,700

3,450

3,000

2,150

3,000

2500/3000

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes/No

Yes/Yes

Yes/No

Yes/Yes

October, 2017

October, 2015

August,2016

December, 2015

May,2016

February, 2017

61,000

81,000

34,999/ 39,999

39,999

25,990

34,999

29,999/53,999

Model Display (inches/res)

Battery (mAh)

Music Player/FM Launch Price Rs.

124 I APRIL 2018

MYMOBILE

MYGUIDE RS. 30,000 AND ABOVE

RS. 30,000 AND ABOVE

MODELS

RS. 30,000 AND ABOVE

HTC

PARAMETERS

MOTOROLA

ONEPLUS

HTC U11

G4 Dual SIM

V20

Moto X Force

Moto Z

5.5/2560X1440

5.5/1440 x 2560

5.3/ 2560x1440

5.7/2560x1440

5.4/1440 x 2560

5.5/2560x1440

5.5/1920x1080

Dimension (mm)

153.9 x 75.9 x 7.9

148.9 x 76.1 x 8.9

149.4x73.9x7.3

159.5x77.9x7.6

149.8 x 78 x 9.2

153.3x75.3x5.19

152.7x74.5x7.35

Weight (grams)

169

155

159

174

169

136

158

Processor/RAM

QS 835

QS 808 /3GB

QS 820/4GB

QS 810 /3GB

QS 820/4GB

QS 821/6GB

Operating system

Android 7.0

Android 5.1

Android 6.0

Android 7.0

Android 5.1.1

Android 6.0

Storage/Expandable

64GB/128GB

32GB/2TB

32GB/100GB

64GB/2TB

32GB,64GB/2TB

64GB/2TB

128GB

Rear/Front Camera

16MO/12MP

16MP/8MP

16MP,8MP/5MP

21MP/5MP

13MP/5MP

16MP/16MP

3,000

2,800

3,200

3,760

2,600

3,400

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

Yes/No

Yes/Yes

Yes/No

Yes/Yes

July, 2017

May, 2015

April,2016

December,2016

November, 2015

October,2016

December.2016

47,999

34,800

25,999 onwards

54,999

25,990

39,999

25,990

Model Display (inches/res)

Battery (mAh)

Music Player/FM Launch Price Rs.

RS. 30,000 AND ABOVE

MODELS

RS. 30,000 AND ABOVE

SAMSUNG

PARAMETERS

Galaxy S6

Galaxy S6 Edge

Galaxy A9 Pro

Galaxy Note 5

Display (inches/res)

5.1/ 1440 x 2560

6/1920x1080

5.7/1440 x 2560

5.1/2560 X 1440

5.5/2560 X 1440

5.8/6.2/2960X1440

Dimension (mm)

143.4 x 70.5 x 6.8

142.1 x 70.1 x 7

161.7x80.9x7.9

153.2 x 76.1 x 7.6

69.6x142.4x7.9

72.6 x 150.9 x 7.7

148.9 x 68.1 x 8.0/159.5 x 73.4 x 8.1

Weight (grams)

138

132

210

171

152

157

155/173

Processor/RAM

Octa core /3GB

octa-core/4GB

Quad core /4GB

Exynos 8890/4GB

Exynos 8896

Android 5.0.2

Android 6.0

Android 5.1.1

Android 6.0

Android 7.0

Storage/Expandable

32GB,/No

32GB/No

32GB/256GB

32GB/No

32GB/200GB

64/256GB

Rear/Front Camera

16MP/5MP

16MP/8MP

16MP/5MP

12MP/5MP

12MP/8MP

2,550

2,600

5,000

3,000

3,600

3000/3500

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Yes/No

Yes/Yes

Yes/No

Yes/-

Yes

March, 2015

April, 2015

September,2016

August, 2015

March, 2016

April, 2017

26,990

34,900

32,490

40,900/43,900

32,900

38,900

53,00/58,900

Model

Operating system

Battery (mAh)

Music Player/FM Launch Price Rs.

www.mymobileindia.com

Galaxy S7

Galaxy S7 Edge

Galaxy S8/Plus

APRIL 2018 I 125

MYGUIDE RS. 30,000 AND ABOVE

TABLETS

MODELS

RS. 30,000 AND ABOVE

PARAMETERS

SAMSUNG

SONY

APPLE

Note 8

Xperia Z5 Dual

Xperia X

Xperia Z5 Premium

Xperia XZ

iPad Mini 2

iPad Mini 4

Display (inches/res)

6.3/1440 x 2960

5.2/1080 x 1920

5/1920x1080

5.5/ 2160 x 3840

5.2/1920x1080

7.9/1536 x 2048

Dimension (mm)

162.5 x 74.8 x 8.6

146 x 72 x 7.3

143 x 69 x 7.7

154.4 x 76 x 7.8

146x72x8.1

200 x 134.7 x 7.5

203.2 x 134.8 x 6.1

Weight (grams)

195

156.5g

152

181

161

331

298.8/304

Processor/RAM

Exynos 8895/6GB

QS 810/3GB

QS 650/ 3GB

QS 810/3GB

QS 820/3GB

A7,M7/1GB

A8,M8/2GB

Android 7.1.1

Android 5.1

Android 6.0

iOS 8

iOS 9

64GB/128GB/256GB

32GB/200GB

64GB/ 200GB

32GB/200GB

64GB/256GB

16,32GB/No

16GB,64GB,128GB/No

12MP/12MP/8MP

23MP/5MP

23MP/13MP

23MP/5MP

23MP/13MP

5MP/1.2MP

8MP/1.2MP

3,300

2,900

2,620

3,430

2,900

23.8w

19.1W

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/No

Yes/Yes/Yes

Dual SIM

Yes

Yes/No

Yes/-

Yes/Yes

Yes/No

September, 2017

November, 2015

July, 2016

November, 2015

October,2016

November, 2015

Spetember, 2015

67,900

37,000

38,990

47,990

49,990

28,460 onwards

44,500

Model

Operating system Storage/Expandable Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

TABLETS

MODELS

TABLETS

APPLE

ASUS

MICROMAX

iPad Pro 9.7-inch iPad Pro 12.9-inch iPad Air 2 with Wi-Fi WiFi/ Wi-Fi + Cellular WiFi/ WiFi + Cellular

ZenPad 8

LapTab

Galaxy Tab S3 9.7

Tab A

PARAMETERS

Model

SAMSUNG

9.7/2048x1536

9.7/1536 x 2048

12.9/2732 x 2048

8.0/1280 x 800

10.1/1280X800

9.7/ 1536 x 2048

8/800 x 1280

Dimension (mm)

240 x 169.5 x 6.1

305.7 x 220.6 x 6.9

209 x 123 x 8.5

259.2 x 175.4 x 9.2

237.3 x 169 x 6

212.1 x 124.1 x 8.9

Weight (grams)

437

713/ 723

350

1.1kg

429

364

Processor/RAM

A8X,M8/1GB

A9X,M9/2GB

"A9X,M9 /4GB"

QS MSM8929/2GB

Intel 4 Gen/2GB

QS 820/3GB

QS425/2GB

iOS 9

iOS 9.3

iOS 9

Android 5.0

Windows 10

Android 7.0

Android 7.1

16GB, 64GB/No

32GB,128GB,256GB/ No

32GB/No

16GB/-

32GB/64GB

32GB/256GB

16GB/256GB

8MP/1.2MP

12MP/5MP

8MP/1.2MP

8MP/2MP

2MP/2MP

13MP/5MP

8MP/5MP

27.3W

27.9 W

38.5W

4,000

7,700

6,000

5,000

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes/No

October, 2014

March, 2016

November, 2015

July, 2015

2,015

June, 2017

October, 2017

38,000

49,900 Onwards/ 61,900 onwards

65,900 nwards/ 85,900 onwards

12,496

10,999

47,990

17,990

Display (inches/res)

Operating system Storage/Expandable Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

126 I APRIL 2018

MYMOBILE

Innovation

Feature

Samsung Flip Samsung transforms modern meeting with new interactive digital display

amsung India has launched

by viewer-friendly UHD resolution.

a new interactive digital

As meetings wrap up, the Samsung

display - Samsung Flip - which

Flip display securely stores all content

facilitates collaborative digital

within a central database, eliminating

engagement by alleviating the most

the need for transcripts or recaps. An

prominent challenges businesses face

airtight, password-based protection system

when conducting meetings.

safeguards meeting details and ensures

Flip delivers ace collaborative efficiency

that only approved users can access the

by condensing multiple tools and processes

information. Once logged in, meeting

required for a traditional meeting into a

facilitators and participants can download

sleek, stylish all-in-one design. It enables

and share featured content through email

meetings to take place anywhere and

or traditional printing. Users additionally

anytime. Unlike traditional boards, no

can save meeting notes to a USB drive or

touch pens are required to interact with the

other external sources.

screen and, notes can be erased through a

While maintaining the familiar feel of

quick palm swipe. Users can access up to

traditional writing, Samsung Flip reimagines

20 pages of writing space, with embedded

meeting needs. Since it’s portable, the

the way collaborative activities can be done.

search functionalities available to instantly

Flip can maximize writing space as per

Additionally, the Flip’s portable, wheel-

direct participants to specific content.

users preferred positions. If a meeting

based stand transforms any location into a

This continuous, rolling stream avoids

requires more centralized, roundtable-

huddle room, meaning added flexibility to

the lost time and interruptions that often

style discussion, users can connect the Flip

businesses with limited conference space.

result as participants have to search

display to a compatible wall mount.

Samsung Flip recently bagged

through multiple sheets of paper or lines of

Through simultaneous multi-user

prestigious awards across the globe.

notes to locate a specific detail. Samsung

engagement, the Samsung Flip ensures

The product was the AV News Awards

Flip is not just perfect for office goers,

that all voices and ideas are heard during

2018 finalist, where it was recognised as

entrepreneurs and business professionals

a given meeting. Up to four different

“Collaboration Innovation of the Year”,

but can also aptly find ample use cases in

participants can introduce content or

“Presentation Innovation of the Year”

the academic sector.

annotate directly on screen at the same

and “Display Innovation of the Year”. It

“We are excited to launch the Samsung

time. In doing so, each user can customize

Flip in India, and we look forward to building

his or her own writing style, size and color,

also featured amongst the top 10 most important products at the CES 2018. n

upon this technology to help businesses

with each notation made clear and visible

team@mymobile.co.in

work better, smarter and quicker. Flip’s intuitive interface is specifically designed to be user-friendly and allow for timely, uninterrupted conversation. Convenience is our overarching promise,” said Puneet Sethi, Vice President, Consumer Electronics Enterprise Business, Samsung India. The Flip display is completely customizable and can configure to portrait or landscape orientations to suit unique

www.mymobileindia.com

january 2018 | 85

Offbeat

Special feature

Data Literacy and the Indian Workforce In a good portent for the digital march, a Qlik research has revealed that the Indian workforce is quite at home with data unlike most of their counterparts in Asia-Pacific region.

recent Qlik’s APAC Data

half (45%) felt confident in their data

Literacy Survey has revealed

literacy skills (i.e. the ability to read, work

India as a bright spot amidst

with, analyze and argue with data). This is

an escalating skills gap in the

significantly higher than the corresponding

region and troubling lack of enablement

global and APAC average of 20%.

literacy would enhance their credibility in the workplace • 93% believe data literacy would increase their value at work “Due to the rapid digitalization

by employers preventing those in the

The findings from the research highlights

sweeping across the country, India is

workforce from making strategic, data-

the critical role data literacy is playing in

generating data at a much faster pace than

driven decisions. Of over one thousand full

driving India’s growth as a digitally-driven

at any other time in its history. It’s great to

time employees surveyed in India, almost

new-age economy. It also shows how Indian

see that the Indian workforce has kept pace

professionals are leveraging

with this changing paradigm and it is no

relevant data-driven

wonder then that over nine in ten of data

insights to make more

literates say they are performing very well at

strategic and informed

work. Given the impact that data can have

business decisions.

on both an individual’s performance and

Strong link between

the larger business operations, we expect

having a good grasp of

more professionals in India to continue

data and job performance:

enhancing their data literacy skills,” said

Similar to the rest of APAC,

Paul Mclean, Data Literacy Evangelist,

Indian employees are

APAC at Qlik.

seeing rising expectations

From good to better: Areas of opportunities for

to use data at work. An

data literacy in India

overwhelming majority

Despite its positive performance when

(85%) said that they work

it came to data literacy, there are areas that

with a higher volume of

can be improved before the country can

data today compared to

lay claims to the title of a data-empowered

three years ago and almost

nation:

three in four (72%) use

• 81% of respondents still admitted to

data once a week (or more)

feeling overwhelmed when reading,

in their current job roles.

working with, analyzing, and challenging

Employees across India

128 | april 2018

data

also acknowledge the value

• 66% of graduate entry-level employees

of data and data literacy in

do not classify themselves as data

their jobs:

literate, demonstrating a new age skills

• 99% agreed that data

gap entering the workforce

helps them do their job

However, the majority (95%) of full-time

better

workers said they would be willing to invest

• 96% think higher data

more time and energy in improving their

MYMOBILE

Offbeat

special feature

data literacy skills, if given the chance. This

Almost one in two (45%) Indian employees confident in their data literacy skills.

Opportunities available to further improve data literacy levels which can unlock massive growth for Indian businesses.

willingness is the highest level across APAC and exists across all job levels. All senior executives (100%) surveyed indicated their desire to enhance their data literacy skills, as did a significant majority of

its fullest capabilities. Indian professionals

directors (97%), senior managers (95%),

and businesses have indicated a strong

middle managers (95%), junior managers

desire to be more data literate so we expect

(92%), graduates/entry-level employees

to see a higher number of business leaders

(94%), clerical employees (93%), and

implementing data-led work cultures in

manual- skilled workers (92%).

their workplaces. This growing push for

Arun Balasubramanian, Country

greater data literacy will only take India,

Manager, Qlik India points out commented,

a nation on a rapid digitization curve, from

“Data literate employees are more

strength to strength in a data-driven world

confident about performing their job,

to fulfill its vision of becoming a digital

and contribute more to the overall growth

superpower – not only in APAC, but also

of their companies. The challenge is in

globally.”

having a workforce that is equipped with

India and APAC comparisons

the requisite skill sets to utilize this data to

India is leading the way with the most

Qlik is the leading data analytics platform and the pioneer of user-driven business intelligence. The research was conducted by Censuswide on behalf of Qlik. The research surveyed 5,288 full time workers across Australia, Singapore, India, China and Japan, and was carried out between 30 January and 14 February 2018

www.mymobileindia.com

“This growing push for greater data literacy will only take India, a nation on a rapid digitization curve, from strength to strength in a data-driven world to fulfill its vision of becoming a digital superpower – not only in APAC, but also globally” –Arun Balasubramanian, ACountry Manager, Qlik India data literates (45% vs. regional average of 20%) while in Japan only 6% of workers classify themselves as data literate • C-Suites and Directors in India (64%), Australia (39%) and Singapore (31%) are most confident about their data literacy levels • Older workers (55+ years old) in India (32%) and Australia (20%) are more data literate than those in other countries within the region • Employees in India (88%), China (76%) and Singapore (75%) are most empowered by their employers to access data (i.e. they have access to the data they need, are proficient in working with data and feel empowered by their employers to use it) n team@mymobile.co.in

april 2018 | 129

Gadget Corner

add-ons

Sennheiser Ambeo Smart Headsets Capture your world in 3D video sound

imed at igniting the nascent Virtual

enabling the content creators to dazzle their audience

Reality audio space in the country,

with audio just as immersive as their pictures. To top it

German audio brand Sennheiser recently

all, the resulting 3D recordings can be enjoyed through

launched the Ambeo Smart Headset. It is

any pair of stereo headphones and make you feel like

an ideal new tool for the millennials, new-

you are there listening live. Using Apogeeâ&#x20AC;&#x2122;s proprietary

age vloggers and other content creators. Its

PureDigital technology, the Ambeo Smart Headset

earpieces are fitted with omnidirectional

integrates seamlessly with Apple iOS devices â&#x20AC;&#x201C; and

microphones that capture the sounds in

delivers high quality Sennheiser sound.

your environment just like your ears would,

The earpieces of the Ambeo Smart Headset possess a unique feature called the Situational Awareness. Using the rocker switch, you can either make the outside noise fade into your personal program, which lets you stay safe when you are on the street, or you can deploy the active noise cancellation, blocking out your acoustic environment to chill and enjoy your music undisturbed. Situational Awareness also works when you are recording or making a call and can, of course, also be turned off. The headset is also a high-quality pair of in-ear headphones. The Ambeo Smart Headset delivers on the exceptional sound quality you expect from Sennheiser and provides ultimate comfort thanks to a special ear hook design, while the extremely stable in-ear fit minimizes structure-borne noise. An additional built-in microphone lets you take calls and operate voice control on your iOS device. One can get the headsets at the Sennheiser e-store. n

Price: INR 19,990

130 | april 2018

Harman JBL Soundgear Audio innovation for hands-free and ear-free wireless sound

Gadget Corner

add-ons

amsung-owned Harman has come up with the JBL Soundgear wearable device in India.

The JBL Soundgear is a device which allows for hands-free and ear-free audio experience. The wireless device connects itself to any smartphone or tablet with the help of Bluetooth and provides immersive sound quality using JBL

Price: INR 14,999

Signature Sound. Additionally, the JBL Soundgear can be used with

comes with a playback time of up to six hours and has an

VR headsets such as the Samsung Gear VR which will

inbuilt dual-microphone which supports echo and noise

allow for great audio along with great visuals from the

cancelling technology for clear conversations.

VR headset. The JBL Soundgear, with rubber anti-slip treatment

www.mymobileindia.com

The new JBL Soundgear is up for grabs via various online and offline stores across the country. n

april 2018 | 131

Gadget Corner

add-ons Ambrane EP-40 & EP-50 Earphones Distortion free sound and stylish look with essential controls

urther strengthening its audio profile, mobile

Price: INR 899 (EP-40); INR 999 (EP-50) means you get high quality audio anytime.

accessories and computer peripherals brand Ambrane

With 1.2m long cables, the earphones are designed

recently introduced in India the two new earphones –

keeping in mind the traveller’s comfort. Whether you are

EP-40 and EP-50 with solid state amplifier that provides

multi-tasking in office or hustling in a crowded market,

a sound quality that stays with you while you are on the

the smooth rubber finish cable will spare you with the

go.

tangles. The earphones perfectly make a cut for your gym

Both EP-40 and EP-50 feature smart and stylish look

bag, thanks to their sweat resistant construction.

with impressive features. The earphones offer incredibly

The 10mm driver units deliver balanced sound with

comfortable and light in weight ear-pins that create a

exceptional low-end, with 20Hz-20,000Hz frequency

super secure fit. The speakers inside the ear-phones with

response. The built-in microphone and its 3button control

3.5mm stereo plug have been engineered to maximize

panel allows for toggling between your favourite track and

the sound output and minimize sound distortion, which

phone calls. n

PTron Soundrush Bluetooth Earphones Comes with advanced chipset for rich sound quality

obile accessories brand PTron has launched

at the gym. The built-in mic also facilitates answering

Soundrush, a Bluetooth sports earphone with an

calls on-the-go.

advanced audio chipset that provides a rich stereo sound

Launched on e-commerce portal LatestOne.com, the

experience. The PTron Soundrush comes with Bluetooth

Soundrush is available in three attractive colours - red,

v4.1 adapter. This ultra-compact Bluetooth adapter can

yellow and black. n

also be connected to conventional wired earphones with 3.5 mm aux connector, converting them into wireless Bluetooth earphones. With a built-in clip that can be easily slipped onto a sleeve or bag strap, the PTron Soundrush is an ideal choice for outdoor activities. With play, pause, change tracks and volume control buttons, the Soundrush ensures you are in complete control of your music, while on your morning jog or working out

132 | april 2018

Price: INR 699

Features & specifications: • In-ear sports ergonomic design • Advanced audio chipset • Stereo quality sound output • Bluetooth v4.1 • Transmission Range: 10m (33ft) • Frequency: 20 Hz - 20 kHz • Impedance: 32 ohms • Mic sensitivity: 110+-3dB • Battery capacity: 120 mAh polymer • Talk time: Up to 7 hours • Charging time: Up to 2 hours • Charging port: Micro USB • Compatible with any smart phone or tablet

MYMOBILE

Gadget Corner

add-ons

Daiwa 24-inch D26K10 LED TV Boasts of built-in sound bar for enhanced listening experience

aiwa TV has extended its portfolio in India with

zoom feature with A+ grade panel bring a crystal-clear

its latest 60 cm (24-inch) sized HD Ready TV, the

view. The gaming experience on this wide, crystal clear

D26K10. It boasts loud sound swinging from bassy highs,

screen will be startling with more real than imagination,

low trebles, to an absolute amalgam of clarity.

paired with games inbuilt in the TV.

Sophisticated aesthetic appeals and sharp edges with

Its superior surround sound system, integrated with

user-friendly interface and futuristic slim technology, the

the built in soundbar with box speakers, delivers a top-

24-inch TV blends in with every home interior. Sporting

notch audio output. Additionally, one can also adjust the

a HD display of 1366 x 768 and 16.7million dynamic

Bass, Treble and Volume using the Equalizer, giving you

colours, the TV presents a life-like picture quality. Immerse

full access to control the sound desirable to you. With the

into its enriching experience that produces the brightest

presence of several connectivity options including the 2

and darkest colour efficiency with its Picture enhancement

HDMI input ports, and 2 USB ports, the TV enables you to

function paired with Digital Noise Reduction technology

connect to multiple media devices for a superior viewing

that brings the rich and immersive sound to your ears.

experience. n

Furthermore, the detailed picture quality and the Cinema

www.mymobileindia.com

Price: INR 8,499

april 2018 | 133

Gadget Corner

add-ons Fitbit Versa Smartwatch Your all-day health, wellness and fitness companion

eading global wearables brand Fitbit recently unveiled

will be available in India in Q2, 2018, across Reliance

the Versa, a modern, intuitive smartwatch to offer a

Digital, Croma, Helios and other major retailers including

comfortable design and a new dashboard that simplifies

e-commerce partners like Amazon India and Flipkart in

how you access your health and fitness data.

India for Rs 19,999. Fitbit Versa Special Edition will also

The Fitbit Versa runs on Fitbit OS 2.0 with new personalized dashboard that provides a more simplified,

retail for Rs 21,999 and accessories range from Rs 2,499 to Rs 8,999.

intuitive and holistic view of your health and fitness data.

Fitbit also announced new female health tracking to help

Advanced health and fitness features like 24/7 heart rate

women track their menstrual cycle, view holistic health data

tracking, onscreen workouts, and automatic sleep stages

in one place, and better understand connections to their

tracking meet smart features like quick replies on Android,

overall health. Female health tracking will be available

wallet-free payments, and on-device music with more than

on-device for Fitbit Versa and Fitbit Ionic users, and to all

4 days of battery life.

Fitbit app users starting in May 2018.n

Fitbit Versa will be available in black with a black aluminum case, gray with a silver aluminum case, or peach with a rose gold aluminum case. Fitbit Versa

138 | march 2018

Price: INR 19,999 (Fitbit Versa); INR 21,999 (Fitbit Versa Special Edition)

MYMOBILE

Gadget Corner

add-ons Sony A7 III Camera With the latest imaging technologies all compressed into a compact package

Price: INR 1,64,990

ringing exceptional efficiency and revolutionary

that compensates five types of camera shake with a wide

power in its entry level “full-frame mirrorless line-

range of lenses.

up”, Sony India recently launched the “A7 III” versatile

The device is equipped with an updated image processing

camera with a newly-developed 24.2-megapixel

system that allows it to shoot full resolution images at up

back-illuminated “Exmor R CMOS” image sensor. The

to 10 frames-per-second (fps) with continuous, accurate

camera comes with fast shooting at up to 10 frames-

AF/auto exposure tracking for up to 177 standard JPEG

per-second (fps) with either mechanical shutter or silent

images, 89 compressed RAW images or 40 uncompressed

shooting and diverse 4K4 video capabilities. It has

RAW images. With an impressive ISO range of 100 to

an updated “BIONZ X” processing-engine that boosts

51200 (expandable up to ISO 50 to 204800 for still

processing speed by nearly 1.8 times compared to the

images) and an overall 1.5-stop improvement in image

A7 II.

quality, the camera features a massive 15-stop dynamic

Sony has added “4D FOCUS” capabilities and has

range at low sensitivity settings.

425 contrast autofocus points that work with a 693-

The A7 III also offers 4K video recording across the full

point focal-plane phase-detection AF system that covers

width of the full-frame image sensor. The battery life has

approximately 93% of the frame. The A7 III packs high-

been extended as well with up to 710 shots per charge.

precision stabilisation that uses sensors and algorithms

The camera claims to offer world’s longest battery life for

to achieve a 5.0-step shutter speed advantage in a system

any mirrorless camera. n

www.mymobileindia.com

april 2018 | 135

Gadget Corner

add-ons Roomba 606 A pocket-friendly robotic vacuum cleaner

f you’re looking to switch from the traditional way of

programming. The bot comes with a 3-Stage Cleaning

floor cleaning or from hand-held vacuum cleaners to

System with two Multi-Surface Brushes and a specially

a robotic vacuum cleaner that does the job on its own

designed Edge-Sweeping Brush. The Dual brushes use a

automatically and unmonitored, now is the right time to

unique combination of agitation, brushing and suction, to

do so with Roomba 606. But that’s not the only reason for

clean everything from small particles to large debris off

you to bring home Roomba 606; the disc shaped cleaning

your floor. The edge-sweeping brush is specially designed

robot comes with several hi-tech features and offers a solid

at an angle of 27-degree to enable it to sweep debris and

performance. The low profile design enables the Roomba

dust from wall edges and corners, into Roomba’s path, so

606 to reach under most furniture and other hard to reach

that the bot can vacuum it all away.

areas, to give you a complete cleaning solution. Just press its ‘CLEAN’ button, and Roomba 606 starts on its vacuuming job without the need for any

136 | april 2018

The power packed Roomba 606 can be yours for a launch offer of just INR 19,900, that’s a whopping 7k lesser than its MRP of INR 26,900.n

MYMOBILE

add-ons HP Omen X Series Gaming Devices Make gaming more exciting

ith an aim to provide unparalleled PC gaming

The Omen X Compact Desktop provides a factory-

experience and augment the entire ecosystem

overclocked GPU from NVIDIA and a versatile form-factor,

for professional gamers, HP Inc. has introduced Omen

creating the ability to dock and undock quickly for gaming

X portfolio --- a series of cutting-edge gaming products.

in any room, or attach the desktop to a backpack accessory

Ushering in a new era of gaming technology, the products

for an unparalleled, untethered VR experience. The addition

are meld with intuitive features and performance

of a backpack accessory to the Omen X Compact Desktop

innovation, demonstrating HPâ&#x20AC;&#x2122;s integrated craftsmanship

adds a new dimension of flexibility to the platform, and by

and intelligent design.

expanding the Omen accessory lineup with a new Omen

Re-designed and re-engineered from the ground up,

mechanical keyboard, a mouse with weight customization,

Omen X portfolio gives esports athletes and competitive

a headset with cushioned ear cups to reduce background

gamers the edge and confidence needed to perform at the

noise and mousepads designed for precision, HP is bringing

global level. Making gaming more exciting and impeccable

attention to every aspect of the gaming experience.

is Omen by HPâ&#x20AC;&#x2122;s accessory ecosystem to offer uniform

The new Omen Desktop offers advanced thermal

design and a consistent look to the Omen by HP gaming

engineering, a modern powerful design and access to

portfolio.

industry standard parts for easy upgradability.

Additionally, HP is also introducing the HP Windows

The key insights from the Omen X VR Backpack PC last

Mixed Reality Headset which seamlessly connects with

May allowed the company to bring an incredibly thoughtful

the VR Backpack, offering the perfect blend of future

design with accessories to push the limits of how gamers

technologies. Every inch, inside and out of the new Omen

can interact with hardware. HP built the Omen X Compact

PC, notebook, displays and accessories are packed with

Desktop with the highest performing parts available,

features designed to target the needs of gamers around the

introducing an easily transportable and adaptable system,

world, instantly changing the game like never before.

perfect for players of esports and VR enthusiasts.n

www.mymobileindia.com

april 2018 | 137

Gadget Corner

add-ons FiiO FH1 Earphones Crossover design for balanced, precise sound

udio equipments manufacturer FiiO has launched its latest IEM earphones â&#x20AC;&#x201C; the FiiO FH1 in India. The

FH1 adopts a hybrid design, in which the 10mm titanium diaphragm driver, which happens to provide depth in lows and the Knowles 33518 balanced armature driver, provides fine mids and highs. The latest from renowned Knowles, the 33518 balanced armatures, as used in

The 2.5mm balanced cable is made of silver-plated

the FH1 might help the user to meet the high-quality

copper wire, to ensure a balanced sound. The 3.5mm

audio. The earphones use a designed crossover system

single-ended cable comes with a full set of in-line

to produce any frequency within the 20Hz to a 40kHz

controls capable of playing/pausing songs, switching

range. These earphones can switch between balanced

tracks, volume adjustment, and even calls with its

and single-ended with standard MMCX connectors.

built-in microphone. The shell of the FH1 is nano-coated

The FH1 utilises the standard MMCX connector for its

to make it scratch-resistant. The FH1 comes with two

interchangeable cables and comes

different kinds of ear tips â&#x20AC;&#x201C; one set optimised for bass

standard with both 2.5mm

while the other is designed for a more balanced

balanced and 3.5mmm

presentation. n

single-ended cables.

Price: INR 6,990

138 | april 2018

MYMOBILE

Gadget Corner

add-ons ERD Quick Charger QC 3.0 Specially useful during travel

RD Group, the leading manufacturer of mobile accessories and electronics, have come out with a really powerful yet

sleek powerbank for all your mobile charging solutions. This one is especially useful during travel.

Product Code – TC 100 Support for protocols • Qualcomm QC 2.0, QC 3.0 (All Snapdragon smartphone chipset) • Media tek PE+ 1.0 & 2.0 (Pump Express) • BC 1.2

Quick Charge Mode • DC 3.6V-6.5V/ 3Amp • DC 6.5V-9V/ 2.5Amp • DC 9V-12V/ 2Amp

Normal Charge Mode • DC 5V/ 3Amp (max)

Features • BIS Approved • Intelligent Charge detection • 75% efficient & faster than regular charging • SMD Technology Based • Stabilized output, low ripple, low interference • High-efficiency & low energy consumption • High Gloss Poly Carbonate (PC) Cabinet • Inbuilt Automatic Voltage Booster • Available with high strength Micro USB & Type C Data Cable only

Boat Nirvanaa Tres Earphones Designed for the music lovers and audiophiles

earing up to become a prime player in the Indian

performance. The earphones have two 6mm dynamic HD

market, Boat Lifestyle recently launched Nirvanaa

drivers and a balanced armature driver that all are available

Tres, a triple driver earphone with High Definition audio,

in each ear mould with a frequency range of 20Hz - 20KHz.

deep bass sound and an in-line microphone.

While the dynamic drivers act like a woofer, the armature

The Boat Nirvanaa Tres

driver works as a small tweeter. Also, there is an impedance

comes with an amazing

of 32 Ohms and a signal-noise ratio of 90db. The earphones

commixture of style with

sport an in-ear design and come with a tangle-free cable. Boat has provided an in-line remote control with the Nirvanaa Tres that lets users adjust the volume, play/ pause a track, change songs, and answer phone calls. Notably, there is a noise-cancelling microphone. The earphones have Android and iOS compatibility and come with a goldplated 3.5mm connector. n

Price: INR 3,990

apri l 2018 | 139

Gadget Corner

add-ons iBall Brace-XJ A big tablet with IPS HD Display

Ball Slide’s very successful Brace Series already has opened a new chapter for tablet market in

India. Now the bar has been raised with Brace-XJ, the next from iBall Slide, which is stronger and faster as it comes equipped with 3GB RAM and 7800 mAh battery. Brace-XJ sports bigger 25.65 cm (10.1 inch) screen with ‘Full Capacitive Multi-Touch and IPS HD

Highlights • 10.1 inch screen with IPS HD display • Flexible kickstand for comfortable use • Micro HDMI port and USB OTG support • Dual Chambered speakers • 7800 mAh battery

Display’. Brace-XJ offers both flexibility and convenience. It

Additionally, the device keeps users entertained with

has OctaCore processor and is integrated with 1.3GHz

its Dual chambered speakers, which are loud and clear

processor offering huge computing power for work and

enough to build a theatrical experience. A good feature

play. The high-powered 7800mAh Li-polymer battery

is micro SIM supporting device with a built-in phone

provides approximately 12 hours of running. Equipped

calling function with hands-free.

with 32GB of storage space which is expandable

As for the connectivity options, it supports USB

via Micro SD Card up to 64GB, the device runs on

tethering, USB Internet, Wi-Fi, Bluetooth, OTG

Android, 7.0 Nougat operating system. It sports 5MP

function. It also supports 22 multi-languages read and

front camera and 8MP rear camera with LED flash.

write through built-in multi-language keyboard. n

Price: INR 19,999

140 | april 2018

MYMOBILE

Gadget Corner

add-ons HGD Double USB, 2 Amp Charger High quality double quick chargers

GD, the leading mobile accessories manufacturer has now launched the 2Amp double USB charger which

passes through ten layers of quality tests before being packed for consumers. The quality tests include Longtime charging test, Input overvoltage test, Temperature / Humidity test, Salt spray test for metallic components, Drop test, Vibration measurement, High temperature test, Insertion force test, Interface insert force and output test and Ageing test! Each and every component incorporated is of well tested standards, with BIS & Standards. Its double USB ports give the convenience of charging

two smartphones at the same time. When charging just one device it will charge at 2 Amp, while charging two devices, it charges at 1Amp each. Because of this quality standards & high durability itâ&#x20AC;&#x2122;s the first preference of some biggest players of market like Lava , Xolo, celkon, Onida, Intex,Swipe , Lemonetc. This charger is well known for its lower energy consumption and high efficiency, a complete value for money product. This durable 2 amp charger promises to keep your device always boosted up with power. n

Toreto Zest Pro Wireless Power Bank Simplify your smartphone charging experience

oreto, a prominent leader in the innovative and portable digital product market has

launched Zest Pro Wireless Charger Power

Bank to simplify smartphone charging. Zest Pro is powered by 10000mAh Li-polymer battery, has ultra-portable lightweight design and comes in royal black and classy white color. The lates t pow er bank offers w ide compatibility to their users. Also, the 2 USB ports on the Zest Pro allow you to charge more of your smart devices via USB cable simultaneously. n

Price: INR 2,999

www.mymobileindia.com

april 2018 | 141

Gadget Corner

add-ons Boompodsâ&#x20AC;&#x2122; Premium Range of Audio Gears Stylish and exclusive range of headphones & earphones

uxury Personified has launched Boompodsâ&#x20AC;&#x2122; newest line of audio gears for audiophiles and music enthusiasts

in the Indian market. Boompods is an ideal blend of design and functionality. Bassline in-ear headphones come with passive noise cancelling feature, which brings impressive clarity and

battery with up to 8 hours playback time, 6 hours talk time, and a speedy 2.5 hours charging time. Sportpods VISION is available in Blue, Red, Orange, and Green.

stunning bass to your music while comfortably fitting in

Retrobuds wireless earphones are an ideal travel or gym

your ears. These headphones are compatible with almost

buddy. They are IPX4 sweat proof and come with a magnetic

all smartphones. It has remote features such as mic, play,

clip for easy wearing, which ensures the perfect. They have

pause, and switch tracks.

tactile 3D controls for no-look function, adjustable loops

Sportpods 2 wireless sports earphones are sweat-resistant

to fit all ears, integrated mic, and play/pause/take call

with over-ear hooks to ensure that you always are connected

functionality. Retrobuds wireless earphones are available

to your music on the move without slowing you down. They

in four stunning colour combinations - blue/green, white/

have an integrated mic, easy touch control and 3 silicon

pink, grey/orange, and black/grey, and have a play time of

ear-tips for a comfortable secure fit. These sturdy and

4 hours and charge time of 1.5 hours.

eye-catching earphones are available - blue/green, white/

Sportpods Race come with in-ear sweat-resistant earbuds

orange, black/grey, and black/blue. They have a play time

designed for on the move users. The ergonomic earpiece

of 8 hours and charge time of 1.5 hours.

offers maximum comfort and the controls are located on

Sportpods VISION is lightweight around-ear headphones.

a clip on pod remote so you can have easy controllability

They have an integrated mic, volume and track control,

to adjust volume, change track, and take calls with just

and you can skip songs and take calls at the touch of

one touch. The earphones have a 5 hours long playtime,

a button. These are ideal for active lifestyles; are sweat

standby time of 100 hours, charge time of 1.5 Hours,

resistant and offer a secure fit at all levels of activity. It

3 memory foam ear tip sizes, USB charging cable, and

is equipped with Bluetooth

Bluetooth. They are available in impressive colours - Blue,

4.0CSR technology and has

Grey, Green, and Orange. n

an operating range of up to 10 meters. The headphones contain built-in lithium

142 | april 2018

Price: Bassline in-ear headphonesare INR 499, Sportpods 2 INR 2999, Sportpods VISION INR 4999, Retrobudsat INR 2499 and Sportpods Raceat INR 999.

MYMOBILE

Gadget Corner

add-ons

Price: INR 4,999

Vivofit 4 by Garmin An efficient and affordable activity tracker with a battery life of more than a year

armin India launched its newest activity tracker Vivofit 4 – the new, easy-to-use activity tracker, with

a battery life of over a year that gives you the freedom to keep moving without taking a break to recharge the device. Priced competitively at just INR 4,999, the tracker follows your progress 24 X 7 and can be safely worn even while

Highlights • Activity Tracker with 1+ Year Battery Life • Features always-on customizable color display and 1+ year battery life¹; no charging necessary • Tracks steps, distance and calories burned, monitors sleep and provides a personalized daily step goal² • Safe for swimming and showering³ • Periodically syncs to Garmin Connect™, where you can save, plan and share your activities, get involved in social challenges and more • Garmin Move IQ™ feature automatically detects activity and classifies activity type on Garmin Connect

showering or swimming. Starting today, the Vivofit 4 will be exclusively available on Amazon.in.

National Sales Manager, Garmin India said, “We are sure

Vivofit 4 can help you drive to a better version of yourself

that Vivofit 4 would revolutionize the fitness industry in

and find more ways to beat yesterday. The tracker has

India. Although there are several activity trackers in the

various features such as time, date, daylight saving,

market, what makes this particular product unique is that

alarm clock, timer, and stopwatch. It tracks steps taken,

under typical use its battery can last up to a year, so you

distance covered, calories burnt, monitors sleep as well

can forget about that charging cord. Vivofit 4 is more than

as suggests personalized step goal for the day. The tracker

any ordinary activity tracker; it is your personal coach and

automatically captures and classifies different activities

fitness buddy.”

such as walking, running, biking, swimming, and using

This activity tracker comes in three chic colours – Black,

an elliptical. The new Vivofit 4 also tracks the periods of

White and Black Speckle and is available in two sizes -

inactivity, with a coloured move bar fillingup to alert the

Regular and Large.Its accessory bands are available in

user that theyhave been stationary for too long.

various colours and styles. The product will be available

Commenting on the launch of Vivofit 4, Mr Ali Rizvi,

www.mymobileindia.com

exclusively on Amazon.in. n

april 2018 | 143

Gadget Corner

add-ons ZenBook Flip S (UX370) World’s Thinnest & Lightest Convertible Laptop

SUS Zenbook Flips S is world’s thinnest convertible

Mini Dock provides an HDMI port, a USB 3.1 port, and a

laptop that combines ultra-light design with high

USB-C port that supports fast charging. It claims 11 hour

performance and timeless elegance, featuring a 360°

battery life which is provided by specially designed high-

hinge & powerful 8th Gen Intel Processor. The UX370 is

capacity 39Wh lithium-polymer battery that is shaped to

mere 11.2mm thin and weighing just 1.1 kg.

fit precisely into its impossibly thin profile. The battery

Design: ZenBook Flip S is precision-crafted from a single block of aerospace-grade 6013 aluminum alloy, a

supports fast-charge technology that allows it to be charged to 60 percent capacity in just 49 minutes.

material that is lighter than standard laptop alloy but 50

Nanoedge Display: The Flipbook Flip Ux370 comes

percent stronger. This beautiful laptop is enhanced with

13.3’ touch screen FHD display with resolution of 1920

the iconic Zen-inspired spun-metal finish on the lid - a

x108- pixels with 300nits brightness & 72% NTSC

signature ZenBook detail that takes 40 painstaking steps

standard. Zenbook Flip Ux370, make multitasking

to create - and brilliant diamond-cut highlights on its

easier and entertainment more immersive, which is why

edges. Two sophisticated Royal Blue color give this laptop

ZenBook Flip S features a 13.3-inch NanoEdge multi-

a stunning look & feel. Dual-phase anodizing provides

touch display technology. The display is ultrathin with

luxurious golden highlights on the edges of the Royal

just 6.11mm physical bezel that gives it an incredible 80

Blue model.

percent screen-to-body ratio.

Performance: ZenBook is powered by 8th Generation

Availability & Pricing: The ASUS Zenbook flip UX370

Intel Core i7 processor and up to 16GB of 2133MHz

will be available to all retail partners in India for INR 1,

LPDDR3 RAM ensure effortless performance for smooth

30,990. n

multitasking. The two USB-C ports on ZenBook Flip S support external 4K UHD displays, power delivery and data transfer — all via the reversible, any-way-up USB-C connector. For added on-the-go convenience, the bundled

Highlights • World’s thinnest convertible laptop features an elegant and sophisticated all-aluminum ultra-light unibody that’s just 11.2mm thin and weighing just 1.10 kg • Comes With FHD NanoEdge thin-bezel display, with 360° dual-action ErgoLift hinge that automatically provides the perfect typing position • Unprecedented performance with powerful 8th Gen Intel Core i7 processor & SATA3 512G M.2 SSD for ultra smooth experience • Supports all Windows 10 features including Cortana, Windows Ink, Windows Hello and Modern Standby team@mymobile.co.in

144 | april 2018

MYMOBILE

Event

Feature

26th Convergence India Expo & 2nd IoT India 2018 The premium expos saw record footfall and exhibitors’ participation from 28 countries even as they provided deep insights into the shape of tech innovations to come.

he 2018 edition of Convergence India expo, co-located alongside the 2nd

Internet of Things 2018 expo, held during March 07-09, 2018 at Pragati Maidan, New Delhi saw record visitor numbers and strong sales across all disciplines. The 2019 edition will feature another exciting colocated event, EmbeddedTech India 2019 expo, showcasing leading-edge products and solutions for embedded systems that enable smart things, smart industry, smart home, and smart cities. The 26th Convergence India followed an exceptional three days of dialogue, debate, networking and showcasing of innovative products and solutions from the world of telecom, IT, broadcast and digital media, and the Internet of Things. Hosted by the India Trade Promotion Organisation (ITPO) and Exhibitions India Group (EIG), Convergence India and IoT

India expos are supported by the Ministry of Electronics and Information Technology, Ministry of Information & Broadcasting, Ministry of Science & Technology Ministry of Skill Development & Entrepreneurship, Digital India and Skill India. NASSCOM Center of Excellence – IoT co-organised the 2nd IoT India 2018 expo. For those who walked through the show floor to evaluate and test innovative technologies on a level playing field gained insight, strategies and solutions. “Attending the expo helped me understand the underlying building blocks of Big Data and how to build a business on top of it,” said a participant, after attending the session on ‘Big Data – How can analytics improve your business?’ Conferences, workshops, discussions brought highly influential participants

www.mymobileindia.com

Highlights • 26th Convergence India 2018 expo / 2nd Internet of Things 2018 expo • Record footfall of over 20,000 visitors • 6 8 4 p a r t i c i p a n t s f r o m 2 8 countries • 25,000 sqm of exhibit space • 30 conference sessions and 6 workshops • 180 speakers • Release of knowledge papers by Frost & Sullivan and Mazars • 27th Convergence India 2019 to be co-located with 3rd Internet of Things India 2019 expo / EmbeddedTech India 2019 expo

together to share views and debate how best to accelerate technological innovation, open up the digital economy, and work together to enable digital entrepreneurship as a driving force for socio-economic development. “For its 26th edition Convergence India has shown continued growth in the key parameters of visitor and exhibitor numbers and exhibition space. This year, too, IoT India expo succeeded in impressing the community. Next year, we will be launching another exciting co-located event, EmbeddedTech India 2019 expo. Together, these three events will provide attendees and exhibitors with an opportunity to explore three areas – ICT, IoT and embedded technology – in one place,” said Mr Prem Behl, Chairman, Exhibitions India Group. n

april 2018 | 145

Exclusive

Vantage Point

5 Ways by Which Technology is Redefining the Content Marketing Industry

By Parveen Singhal arketing has always been about tapping the right

That’s the power of technology and advantageous to enhancing user

customer base, promoting a firm and offering their

experience. According to recent research done by Monetate, 94%

best products and services to warm prospects -

in-house marketers believe personalization was “critical to current

aiming to convert them into qualified leads. One

and future success”. It’s like visiting your favourite shop where the

of the key factors on which the success of a company is judged is

vendor provides you with the product of your preference without you asking for it; the shopkeeper understands you. When we magnify the same concept in the content’s ecosystem –account-based marketing, websites cater you with custom content right in your inbox giving a 20% increase in sales opportunities and 4x higher conversion rate than generic marketing. 3. Social Media: Approximately 135 minutes per day was the time spent by a single individual on the internet in 2017. It not only signifies the enormous scope there is for marketing but also how distribution has radically changed and 92% of Internet users today, put their faith in recommendations received (even from who they don’t know). Referrals have been dominating the industry for some time now, and technology plays a major role in floating those referral codes to increasing a brand’s follower base through every possible platform out there on the internet. 4. Different forms of media: Content marketing has never been better, and it perfectly fits in all the spaces of the Internet generation today. Cisco’s report said, 69% of internet traffic comes from videos

Return on Investment. The higher it is, the better growth is witnessed; investment is directly proportional too. But, there’s no surety that a content marketing company (or any company) will thrive on the investment made because of future’s uncertainty. When we talk about the Internet or the tools technology provides, it isn’t the same. With the least amount of investments, one can create amagnanimous impact all over the web. Five ways which I found to be most scalable in redefining the content marketing industry: 1. Banners: Talk about Facebook’s News Feed or digital advertisements; the digital display remarketing has grown exponentially. Now, the companies can reach out to the customer base in real time as they scroll through a piece of content or a social feed and conversion rate is apparently higher when people see relatable advertisements (information they seek) more. Products like Google AdSense bridge the gap between advertisers and publishers. In a nutshell, with technological advancements, you can make a user feel part of your brand through interactive banner advertisements, flash ads, skyscrapers, and etcetera. The list goes on and if sources are to be believed, by 2019 display ad spending will see a rise of 28% than on search. 2. Personalized content: Your newspaper or print media doesn’t say, “Hi Alex!” but your favourite website greets you with your name on it.

146 | april 2018

and video on demand content could be three times in the coming year. An average viewer spends more than 115 minutes watching videos daily, goes through tens of content pieces, reacts to it, shares them. Internet along with technology makes all that accessible on tap and enables us to create different forms of media to maintain the equilibrium of demand and supply. Technological innovations like live videos become add a cherry on top contributing to 80% ofinternet traffic (only from videos) by 2019. Not to forget that videos might become the standard for videos just like voice calls on your mobile because of 4G LTE and 5G networks deployment–thanks to the high-tech innovations. 5. Better insights: Lastly, the technology which enables companies to reach out to the mass also allows them to know more about them, carry out research, develop products accordingly, et al. We have always leveraged technology for improvising and tools like Customer Relationship Management (CRM) become a vital component in retaining a customer. Lifecycle marketing, precisely, leads to engaging a customer, converting them, and retaining them, in the end. n

The author is Co-Founder & CCO, WittyFeed. Founded in 2014, WittyFeed provides wide spectrum of contents which are trending, viral and latest.

MYMOBILE

RNI REG NO. DELENG/2005/15033 DL (ND) - 11/6100/2018-19-20 (Posting Date 26-27 of every month) Publishing Date- 22-03-18

REDEFINE THE PERFORMANCE GAME

SC9832E

HD+

64-Bit Quad Core

www.spreadtrum.com

13MP Camera

18:9 Display

Mali T820 GPU

marketing.india@spreadtrum.com