My mobile magazine aug 2017 by My Mobile

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Flexi phones Hype vs Reality

Face to Face

Amit Boni Vice President, Sales and Marketing, Smartron

Tested

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Smartwatch The Luxury Infusion

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Editorpage

firstcall

he fresh border tension between two neighbours who also happen to be two of the most promising emerging economies in the world; who together account for more than 36.5 percent of the 7

EDITORIA L

billion global population; and who have been showing

Pankaj Mohindroo |

increased maturity and cooperation by being proactive

Shelley Vishwajeet | Editor

partners of BRICS, does not augur well either for the regional harmony nor for global peace. The one sure way as to how mistrust and geographical contentions can be allayed permanently is by way of enhanced economic cooperation and trade engagements. China and Chinese

Editor-in-Chief

Ramesh Kumar Raja | Assistant Editor Haider Ali Khan | Senior Correspondent Nijhum Rudra | Correspondent Vanshika Malhotra | Reporter

companies must have been observing with satisfaction and even wonder at the way Indians have been generous in receiving their products despite attempts at mischief by splinter interest groups. The brightest proof being Indian consumers lapping up Chinese mobile handsets! Today, volume wise Chinese handset OEMs account for more than 51% of Indian smartphone market. Indian smartphone market is worth nearly USD 10 billion and last year over 110 million smartphone

DESIGN Ajit Kumar Parashar | Sr. Graphic Designer

M AR K ETING

units were shipped in India. Thus just in smartphone segment itself, Chinese

Puja Mohindroo | Manager - Business

vendors could be doing a business of over USD 4 billion annually. By any

Sandeep Kumar | Sr. Manager – Marketing

standard, this is a big market. In addition, Chinese companies have carved out a big niche in batteries and accessories segment. And we have increasing

O P ERATIONS

presence of Chinese companies in Solar Panels, Rail Infrastructure, Medical

K. Rajagopalan | Advisor-Legal, Accounts & Administration

Equipments, Chemicals – you name it and Chinese companies are there. The fact is that India’s trade deficit with China today is over USD 46.50 billion. In the event of increased bilateral rift, China would be the bigger loser in terms of market loss and future opportunity losses, not so much India. Nonetheless, coming back to my original proposition, increased economic and trade engagements which implies more fruitful partnership between citizens and huge economic benefits for both countries can offset war mongers on both sides. We have plenty of examples in history as to how two bitter rivals became friendly nations as priorities and thinking changed. France and Germany are just one such example. In the case of India and China I am sure good sense will prevail soon. The disruption in Indian telecom space continues unabated with Mr Mukesh Ambani announcing extremely lucrative plans around Jio handsets and tariffs.

Deepak Kohli | Manager – Accounts Varun Lama | Sr. Manager – Human Resources B. G. Mathur | Manager- Production

CIRCU L ATION Bhupender Singh Bisht | Manager – Circulation

AD V ISOR Y B OARD Bejon Misra Rajan Mathews S.D. Saxena Subhash Chandra

It is a very well crafted package to enable entry level subscribers to step up into

Sunil Dutt

the digital data revolution. This package will be catalyst also for spreading 4G

Sonu Bhasin

networks into the deeper hinterland. This transition will be excellent for the

Uvaraj Natarajan

mobile operators too as administered spectrum is almost entirely exhausted and the spectrum bought in auction is extremely expensive. Therefore 4G which is highly spectrum efficient will replace inefficient 2G. For the mobile handset

GET IN TOUCH

industry, there will be short term pain but this will act as a long term catalyst

Editorial : shelley@mymobile.co.in

for transition to smartphone.

Marketing : sandeep@mymobile.co.in Circulation : bhupender@mymobile.co.in

Keep Reading! Happy Reading! n

Phone : 011—46206161 Fax : 011—41520637 Edited, published, printed and owned by Pankaj Mohindroo, Published from Flat No. 25, First Floor, Shankar Market, Connaught Place, New Delhi – 110001. Printed at HT Media Ltd. B-2, Sector 63, Noida.

Pankaj Mohindroo editor-in-chief

04 | august 2017

The publishers regret that they cannot accept liability for errors and omissions contained in this publication, however caused. The opinions and the views contained in this publication are not necessarily those of the publishers. Readers are advised to seek specialist advice before acting on information contained in this publication, which is provided for general use and may not be appropriate for the reader’s particular circumstances. The ownership of trademarks is acknowledged.

Volume XII, Issue VII, august 2017

MYMOBILE

contents

50 Style Notes 10 letters 12 Cell Speak 14 Rumor Mill 16 NEWS 20 big NEWS 113 My Guide

Amit Boni – Vice President,

Sales & Marketing, Smartron India Pvt. Ltd.

Carlos Nicholas Fernandes –

Founder, Blaze Bot

Tarun Wig – Co-Founder,

Innefu Labs

Mobitattva Creative Technologies Pvt. Ltd.

devices now in the market

By Invitation : Where

The Downhill Journey

Continues for Tablet in India

The Slump Continues in

PC Industry

59 Consumer Insight Mobile apps have become the

business leaders share their thoughts

44 Lead Story

Flexi Phones- Is the hype

Intelligence in Recruitment –

justified?

Gaurav Verma, CTO,

The Rise of Artificial

Aasaanjobs

Face to Face: Interviews with 98

Gen Z and the changing

business/industry leaders

perception about luxury –

Ameen Khwaja, Founder &

Director, NUU Mobile India

CEO, LatestOne.com

104 Breaking into Small Town

Akshay Dhoot – Head,

to Double

Teja Gudluru – Founder & CEO,

28 just in Get a close look at new mobile

Sarabjeet Singh Saluja –

Market Insight 52 Indian Wearable Market Set

most preferred way of getting telecom services

Industry Insight 90 Worldwide IT Spending to Grow Modestly in 2017

The Top IT Vendors

100 Business Insight Despite growing threats, Indians remain stingy when

Technology & Innovation,

India’s TV Time – Abhesh

it comes to spending on cyber

Videocon

Verma, COO, nexGTV

security

06 | AUGUST 2017

MYMOBILE

What's Inside

contents The Burntest

88 Snapshot

64 HTC U11

Asus ZenFone AR: A Tango

66 Sony Xperia XZ Premium 68 Samsung Galaxy Tab S3

Bluetooth speakers to next

with Daydream!

148 Vantage Point

102 In Focus

The GST Benefits for Consumer

70 YU Yureka Black

Inspiring Healthy Lifestyles

72 InFocus Turbo 5

in Kids – The App Way

74 Ziox Astra Colors 4G 76 Tecno I5 Pro 78 Intex Elyt E7 80 OnePlus 5

generation laptops

Special Feature 106 Ensure Your Safety with

Durable Industry – Saurabh Kabra, Director, Business Operations India, Truvison

102

These Apps

84 UE Wonderboom Speaker

136 Smartwatch – The Luxury

86 Bazaar Bargain

138 Add Ons

Four phones which are smart

The latest and the best of

buy today

gadgets and accessories, from

Infusion

113 106

Total number of pages = 150

06 | AUGUST 2017

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Chief Speak Manish Sharma President & CEO, Panasonic India & South Asia PHONE OF THE MONTH Honor 8 Lite

My trust and passion of

insight about any latest

and their prices is My

mobile or technology but

Mobile. The kind of

what we get from it, which is

collective information

very helpful and deep. I am

available in My Guide

The June issue’s editorial

a regular reader of your

section of the magazine is

was well elaborated and very

magazine and I also

very helpful, especially for a

timely as people had this

recommend it to my friends

customer and reader like

tendency to keeping away

and family. It is a must have

me. We get all the brands,

from the selfie phones in the

for those who want to get

their specifications and

market but not the case

useful and correct

price range at the same

anymore. The selfie phones

information.

place. Rather than flipping

are the hot favorite now. The

through the entire

burn tests, chief speak and

magazine, one would get the

games you did were pretty

—Ritu Pandey, Lucknow

reading My Mobile keeps on

should follow your footsteps. —Srivats, Hyderabad

increasing as the topics

My Mobile has been

idea about any particular

good. It has been my guide

which you have been

associated with me since I

mobile.

to all the tech queries and

covering these days are

was in my college and has

—Gulshan Kalra,

wonderful like the last issue

been a part of my growing

Chandigarh

of July (on Nokia) has been

up. I am very fond of this

very informative, well timed

unique and informative

We, as the regular reader

gadgets and mobiles in your

and properly researched

magazine present in the

and subscriber of My

Burn Test section.

one. All the major mobile

country. Since I am a

Mobile, love to read the

players have been included

dedicated reader since my

gadgets, mobiles and apps

My Mobile has been my

in this coverage. While the

young age, I have been

more often in the magazine

boredom buster during long

Big News and Consumer

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rather than going to any

trips and journeys. We get

Insights are wholesome

knows everything in my

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all the information about the

informative, the Bazaar

friends and neighbors about

our tech content comes

apps and new features

Bargain helps us to know

mobile and technology. I

from My Mobile magazine.

running onto our handsets.

the latest price of the

want to thank the whole

The unmatched quality of

You guys always do in-

already launched products

team of My Mobile for their

the product keeps it in a

depthstory. Waiting for your

on which we could get the

continuous support

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Just-ins, Consumer and

wishes to My Mobile team. —Mukesh Singh, New Delhi Dear My Mobile team, it

ecosystem which you guys deliver through the magazine and it’s simply brilliant. I would also suggest you to add few more devices and gadgets like you did of Honor 8 Lite Plus in your burn tests. Majority of readers or the users might not be aware of the whole

10 | august 2017

knowledge as a consumer. I want you to include more

—Pranav Kale, Mumbai

—Regina, New Delhi

Industry Insights always The best way to get

come handy. An ideal tech

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magazine

available mobile devices

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hence developing my

e ave th

dh nes an

ream in a d ellpho c y e t k u o o st zy ab ew lines? an als n the late e a r c c d u n f o u hav o a Are y al to pen a for news our hands u think yo o y ti se poten have a no rave to lay t them? If y CV to r u le, c u Do yo e? Do you world abo . Rush you My Mobi in e in ou headl and tell th king for y your name o s o e o l to se gizm u, we are .co.in ine. o e y l i n b i o it az mym e mag team@ best mobil India’s

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Quotes

cellspeak “India’s digital economy is currently $400 billion and in the coming 5-7 years, it is going to become a $1-trillion economy” — Ravi Shankar Prasad, Union IT Minister, speaking at an event in New Delhi

“Technologies like 5G and IoT will form the basis of the new Digital India. Other areas of focus will be skills development, getting more investments into telecom since we need to continuously upgrade our networks, and the aspect of security” — Aruna Sundararajan, Telecom Secretary, on the sidelines of an event in New Delhi

“The (telecom) market continues to be disruptive. The market continues to be under pressure both on top line and bottom line and that is not dying down in a hurry”

— Sanjay Kapoor, Industry Expert & Former CEO, Bharti Airtel, in a chat with ET Now

“For us, the Indian market is always important. No brand can ignore it. It can definitely be the top smartphone market in the world soon” —Allen Wang, Director, Product Center, Huawei India Consumer Business Group, speaking to IANS 12 | august 2017

“There is no ban for anyone. It (satellite phone services) is open for all. If anyone is interested they can come”

— Manoj Sinha, Telecom Minister, talking to PTI in New Delhi

“With these special consumer offers we aim to boost up sales post GST roll out and want to pass on the advantage to the end customer”

— Pankaj Rana, Business Head - Mobility, Panasonic India, while launching new offers

MYMOBILE

Rumour Mill

Talk

Sony likely to launch its bezel-less smartphone this year Entirely different from the company’s past offerings, Japanese tech major Sony is reportedly coming with its first-ever bezel-less smartphone to be announced at IFA 2017 in Berlin in September. According to a post surfaced on Chinese social media platform Weibo, the upcoming phone will have a 6-inch screen and an aspect ratio of 18:9. This would put it in the category of the Samsung Galaxy S8 and LG G6. The Weibo post further claims that Sony will use a “Full Active QHD” display that could occupy the entire front of the device. Evidently, display-maker JDI is said to supply the high-resolution bezel-less display. Interestingly, JDI is a joint venture by Sony, Toshiba, and Hitachi. The company has already announced that it has started mass production of its Full Active QHD display. That means Sony is going to have first dibs on it for the upcoming flagship device.

14 | august 2017

in Tech Corners

iPhone 8 facing new issues with wireless charging, 3D front sensor Ever since early reports of its existence started coming to light, iPhone 8 has been facing many issues. The 10th anniversary edition of the Apple phone has reportedly landed itself in yet another trouble. As per reports, Apple employees are working in a panic mode, as new issues surrounding wireless charging and the 3D front camera have arisen, and it may cause a delay in the launch of the iPhone 8. Another report claims that the Cupertino-based company is still in a dilemma over Touch ID integration, and if it is missed, Apple may ditch Apple Pay as well. These aren’t hardware issues, but software ones, that Apple employees are feverishly trying to sort out. The report claims that if these issues are not solved, the phone may see delivery delays and even launch with many features disabled at first.

Facebook building an app for live group video chat Social media platform Facebook is reportedly working on a standalone app that would soon help its over two billion users make live group video chats on its platform. As per a report in The Verge recently, the app that copies technology startup Life On Air’s popular group video chat app ‘Houseparty’ was recently demonstrated for employees and is being targeted for a fall release. The new app has the working name ‘Bonfire’. Details about ‘Bonfire’ are still unclear though it was described as “essentially a clone of Houseparty”. Facebook’s move comes after Life On Air had helped make live broadcasting popular with its app ‘Meerkat’, which inspired its eventual competitors Facebook’s ‘Live’ and Twitter’s ‘Periscope’. ‘Houseparty’ is especially popular among teenagers and by November 2016, it had 1.2 million users spending a total of 20 million minutes on it daily. n

team@mymobile.co.in

MYMOBILE

What’s Up

newsbits Nokia smartphones to feature ZEISS optics HMD Global, the home of Nokia phones, recently collaborated with ZIESS, which makes optical products including camera lenses, for developing smartphones capable of taking high quality images through better cameras on the devices. This would be the second time Nokia and ZEISS have collaborated. The past collaboration saw ZEISS and Nokia phones driving technology innovations such as the world’s first multimegapixel mobile phone and many more standard-setting devices, from the Nokia N series to those featuring Nokia PureView technologies. This renewed relationship is a long-term commitment to build on that technology innovation over the years to come, said both the companies said in a joint statement. Collaborating with ZEISS

Audience Research Council (BARC) India, last year IPL enjoyed a viewership of 1.25 billion which saw a 22.5% hike from 2016.

Jun said in a letter to employees recently. Xiaomi now plans to sell 100 million smartphones in 2018. Although the company didn’t give shipment numbers for India, Counterpoint Research said Xiaomi ships on average four million smartphones a quarter. Jun added that the company’s record sales globally signified a ‘major inflexion point in its growth’ within two years of recalibration, and set a target of RMB 100 billion revenue for the present year. Vivo retains IPL title rights for the next five years Bolstering its association with the Indian Premier League, Chinese smartphone brand Vivo has announced the retention as the title sponsor of the sporting extravaganza for the next five years. The new association

is an important part of our commitment to always deliver the very best experience for our customers. Our fans want more than a great smartphone camera, they want a complete imaging experience that doesn’t just set the standard but redefines it. Our fans expect it and, together with ZEISS, we’re delivering it – co-developed imaging excellence for all,” said Art Nummela, CEO, HMD Global. Xiaomi’s India revenue up by 328% in first half of 2017 Chinese smartphone manufacturer Xiaomi’s revenue grew by 328 per cent in the first half of the year in India. The development underlines Xiaomi’s rising graph in a market which is its most crucial outside its home market. The company shipped a record high of 23.16 million devices in the quarter ended June globally, Xiaomi Founder Lei

16 | august 2017

Vodafone partners HMD Global to roll out data offers for Nokia Android smartphone users Vodafone India has partnered with HMD Global for their newly launched Nokia Android smartphones. Vodafone invites all customers buying the recently launched range of smartphones – Nokia 6, Nokia 5, and Nokia 3 to experience its data strong network with its exciting offers. All Nokia smartphone users can avail the offer of additional 4G or 3G Data. Customers buying

Nokia 5 and Nokia 3 smartphones will enjoy 5GB data (4GB additional data) on a purchase of 1GB Data for three months (or three recharges, whichever comes first) for just Rs 142. In addition, all customers buying Nokia 6 smartphones (available exclusively on Amazon) will enjoy 10 GB data (9GB additional data) on purchase of 1GB Data for three months, at just Rs. 251. World’s smallest Elari GSM Nano phone now in India

starts from August, 2017 to July, 2022. In the coming seasons, Vivo and IPL will work hand in hand to elevate the success of the T20 league. In 2016 and 2017, Vivo successfully achieved tremendous brand recall across the country by associating with the premium properties like the IPL. Various on ground activations like IPL Trophy Tours, Fan Parks and much more were very well received by cricket lovers. As per Broadcast

E-commerce platform Yehra.com recently announced to bring ‘NanoPhone C’, touted to be the world’s smallest GSM phone from Russian company Elari, to India. The phone

MYMOBILE

is priced at Rs 3,940 and measures 94.4mm by 35.85mm, has 7.6mm thickness and weighs only 30 grams. It features 1-inch TFT display, 32GB microSD and microSIM card slots, MP3 player, FM radio and alarm. “Elari’s new ‘antismartphone’ model ‘NanoPhone C’ is an innovative, high value product which is a bestseller in its category worldwide,” said Manikant Jain, CEO, Yehra.com, in a statement. “We could not wait to bring this technically-advanced, designer mobile phone to the Indian consumers,” he added. ‘Nano C’ can be paired with any smartphone, including iPhones and Android devices, via Bluetooth to make or receive calls. Users can install an additional SIM card into ‘Nano C’, pair it with smartphones and use either of the two numbers to make and receive calls with access to both phonebooks. Canvera launches Yougraphy range powered by HP

Online photography company Canvera Digital Technologies, in partnership with IT giant HP, has launched its new range, Yougraphy, which provides consumers the option of turning photos into prints with some cool products and accessories. “The idea behind the launch of Yougraphy is to convert people’s great pictures into beautiful memories and preserving them rather than keeping the photos in a digital form with the obvious fear of losing it. Yougraphy also has some exciting and quirky collections of offerings for your home and workplace,” said Ranjit Yadav, managing director, Canvera, at the launch. The Yougraphy range includes photos printed on fine arts canvases, framed posters and prints hung on ethic jute ropes with metal clips. Buyers can order all this online via its website, as Canvera currently

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doesn’t operate on Apps. Home Credit India to offer 0% interest loan on Nokia 3 smartphone

Non-banking financial company Home Credit India Finance Pvt. Ltd has partnered with HMD Global, the home for Nokia phones, to offer interest free loans on Nokia 3 smartphone. Home Credit is financing purchase of these smartphones by offering 0% interest loans with flexible EMI and down payment options. The offer is available with customers having the option to pay their EMIs in six and seven months. Tomas Hrdlicka, Chief Marketing Officer, Home Credit India Finance, said, “We are optimistic that our collaboration with HMD will make buying of the new range of mobiles much easier and convenient given our huge network of point of sales across the country.” Ajey Mehta, Vice President India, HMD Global, said, “The consumer is always at the center of whatever we do. Keeping this in mind, it is our constant endeavor to offer a smooth and convenient ownership experience to our consumers.” Facebook Messenger Lite now in India

After introducing the lighter version of Facebook’s Messenger app- Facebook Messenger Lite, the company has now brought the app in India. Facebook made

the announcement via a post on Facebook itself stating, “Last fall, we announced Messenger Lite, a slimmed down version of Messenger. Since then, Messenger Lite has become available in many countries, and starting today, Messenger Lite will be available in India.” The toned down variant of the Facebook Messenger is meant for low-specced devices, and is ideal for situations when there is low internet connectivity. The app is just 10MB in storage, however, the users can still messages, photos, videos, stickers, links, and whatever they wish to with great ease, and just the way it happens with the regular Facebook Messenger app. Additionally, another difference is the change in the colour of the Messenger logo which is blue while the chat bubble is white in colour as opposed to the blue chat bubble and the white bolt in the main Facebook Messenger app.

What’s Up

newsbits

IndiaMART bags the award for best business app

Online marketplace IndiaMART has been awarded as the best app in business category at the Global Mobile App Summit Awards, 2017 held in Bangalore. The app connects buyers with relevant suppliers and allows them to do business on the go. The app has been awarded for its features, customised solutions and user experience. With a rating of 4.4 on Play Store, IndiaMART’s app stands as the top rated app in the ecommerce and online marketplace category. IndiaMART has acquired a 5 star rating by 67% of the users. “I’d like to dedicate this award to our users who have rated us and gave us suggestions to improve the product,” said Dinesh Agarwal, Founder and CEO, IndiaMART.

august 2017 | 17

What’s Up

newsbits The app is available on Android, iOS and Windows and has close to 50 lakh downloads. Vodafone, Whatsapp join hands to empower customers to chat in language of their choice

Vodafone India has partnered with WhatsApp to promote and educate millions of users to use the app in local India languages. WhatsApp is available in more than 50 different languages around the world. The app currently has over 200 million monthly active users in India, using 10 Indian languages. To drive the adoption of the newly introduced local language feature on WhatsApp, Vodafone has built customized pages in various Indian languages (Hindi, Marathi, Bengali, Tamil among others). The interface on the page is built with an animated step-by-step approach displaying the option of changing to different Indian languages while chatting. This makes setting up the local language option for WhatsApp on Vodafone a simple matter of a few clicks. Updating status, chatting or even sharing messages in the language of the customer’s choice is possible. With a simple click, consumers can even install WhatsApp. Knowlarity introduces advanced nextgeneration AI-powered telephony services

Knowlarity, the leading cloud communications provider across emerging markets globally, recently announced the launch of Knowlarity Artificial Intelligence Experience (KATIE) platform. With this launch, business communications and the commoditized cloud telephony industry is set to go through a paradigm shift, with

18 | august 2017

Knowlarity leading the way. KATIE has been built specifically to Enterprise scale that will allow her to process a massive amount of data in near real-time using powerful backend services. In the frontend, it is enriched by a combination of AI based query and visualizations that enhance user ease and enrich user experience. KATIE is currently available to key customers of Knowlarity and will be made available to all of their Enterprise Customers shortly.

by DMRC Managing Director Dr Mangu Singh at Rajiv Chowk metro station. “With

Logitech acquires ASTRO Gaming, strengthens portfolio of headsets for consoles

this facility, the commuters will now be able to use the Bharat QR Code, being provided by HDFC Bank, displayed at token counters/ customer care centres through their respective bank’s app installed in their smartphones,” the DMRC said in a statement. All bank wallet and savings account holders can make payments using Bharat QR by logging into their bank’s app and scanning the QR code available at stations, it added.

Logitech has just purchased access to the console audio-headset market by acquiring Astro Gaming. The company already has a significant presence in the gamingperipheral market on PC with keyboards, mice, and headsets, and Astro will give Logitech a piece of that action when it comes to Xbox One and PlayStation 4. Logitech purchased Astro as part of an $85 million all-cash deal. The acquisition should close in August. This move increases the hardware company’s exposure to a gaming audience with money to spend. Logitech has already capitalized on that demographic by emphasizing its gaming-focused Logitech G brand, and now it is doubling down on those customers with the help of Astro. Delhi Metro to accept payments through Bharat QR Code In its bid to promote cashless transactions, the Delhi Metro has launched a new facility that will allow commuters to buy tokens and recharge smart cards though the government-owned payment method Bharat Quick Response (QR) Code displayed at token counters and customer care centres of metro stations. The facility was launched

MoMagic bags digital marketing mandate for Super Boxing League Boxing in India has for many years been one of the most popular sports and with the launch of Super Boxing League (SBL) with participation from top pugilists from India and abroad, the stage is set for some exciting ring action. Keeping up the momentum of the game and to promote the league, SBL has partnered with MoMagic for digital

marketing across all the platforms for SBL Season One. MoMagic works on data driven technology to help brands, ecommerce players and business partners acquire quality users and drive effective revenue growth. The company has a unique 360degree user-insight intelligent technology platform to understand and predict user behaviour with 24/7 constant optimisation on user acquisition and boosting business revenue.

MYMOBILE

Skype brings back its old features, fixes bugs and improvements

shopping. Seeing AI also recognizes images from various other apps such as mails, photos, Twitter among many others, simply by clicking ‘Share’ and ‘Recognize with Seeing AI’ options. Reliance Jio Dhan Dhana Dhan Offer revised, new offers introduced

Following the overhauling of the video calling app- Skype, Microsoft, on receipt of feedbacks, has brought in the old, previously existing features, as well as some new additions. The video calling app has reintroduced the Status display on the home screen which allows users to keep a track of whether a person is online or not. Skype now allows users to yet again share media from various other apps. Additionally, the new update has fixed various bugs such as the ability to delete contacts and conversations, ability to multi-task, and fixed notifications and more. Furthermore, new themes, colours and an updated UI have also been introduced. The new update is now available for Android and iOS users. Microsoft’s Seeing AI is a free app for the visually impaired

Microsoft Corporation has launched a new free iOS app, dubbed the Seeing AI which is specifically meant for visually impaired, which aims to ‘narrate the world around’ the blind or people with low vision. The app, which is still in the research stage, works on the lines of Artificial Intelligence to help make the visually impaired person’s smartphone usage easy. The Seeing AI app, with the help of the camera can identify people, describe a particular scene, speak out texts and messages instantly and can also identify facial expressions, emotions and gestures. Additionally, the app can also scan barcodes of the products by producing a beep sound to guide users for easy

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As the Jio Summer Offer is nearing its end, Reliance Jio has introduced various new prepaid as well as postpaid plans, along with the new Dhan Dhana Dhan Offer. The existing Rs 309 and Rs 509 plans have been revised and will now be available to Reliance Jio users for 54 days instead of the previous 84-day validity. The plan offerings remain the same; users will get unlimited local and STD calls, unlimited SMS and 1GB 4G data per day. The telecom operator has launched a new plan of Rs 399 which is similar to the Rs 309 offer with a validity of 84 days. Another new plan is the Rs 349 plan which provides users with 20GB of 4G internet data with a validity of 54 days. Additionally, various existing Rs 999, Rs 1,999, Rs 4,999 and Rs 9,999 plans have also been revised with increased validity and 4G internet data allowances. GST Rates Finder app launched in India After the recent introduction of the Goods and Services Tax (GST) in India, Finance

Minister Arun Jaitley introduced the GST Rates Finder app in the country. The new app allows users to keep updated about the prices of the various goods and services after the levy of GST. After the app is installed, the users can view the prices as listed down on the app. When a particular commodity gets selected, a popup surfaces with price and description of the item. The GST Rates Finder app is currently available for the Android users via Google Play Store, and will soon reach out to the iOS users. Additionally, the Central Board of Excise and Customs (CBEC) has also incorporated a GST rates finder on its website.

What’s Up

newsbits

Snapchat introduces Multi-Snap and Tint Brush features Photo-sharing app- Snapchat has received a new update which has brought in two new features for the app. Starting with the first feature, which is the Multi-Snap, it allows the users to post a long video of up to a minute. This can be done simply by continuously recording videos by clicking the long pressing the shutter button, which will divide the whole video into six clips of

10 seconds each. Users can choose which portion they wish to upload and can further edit the video by applying the editing creativity tools present within the app. Second in line is the Tint Brush feature which lets the users change the tints and tones of a particular area of a photo or a video by selecting the desired colour. The new Tint Brush feature can be found under creativity tools. The feature also has the ability to identify the areas which require highlighting. n team@mymobile.co.in

august 2017 | 19

What’s Up

bignews

Transsion Holdings relaunches ‘Spice’ T

ranssion Holdings, a global Chinese conglomerate with a presence through itel and TECNO in India, has relaunched Spice in a joint venture (JV) with Spice Mobility, an Indian business major across mobility space, to strengthen its foothold in the world’s fastest growing mobile market. In line with Transsion’s multi-brand strategy, the company marks the entry of its new brand in India, reinforcing its commitment to the India market, with an enhanced portfolio. This partnership aims to revitalize the ‘Spice brand’ by cross leveraging both

Lin Qin, Vice-President, Transsion Holdings, said, “We are excited to announce our partnership with the Spice Group and it is a matter of great pride for us to actively contribute to the growing mobile phone ecosystem in the country. With Transsion’s success in India over the past year, this JV is a win-win situation for both the groups. We will be exploring various strategic opportunities by building on each other’s strengths such as wide distribution strength, understanding of the Indian consumer and a comprehensive portfolio of quality products. Our aim is to translate the company’s global success by designing easy to use products that cater to the local consumer preferences and social milieu.” “After massive acceptance of the brand, itel and successful launch of TECNO in India, we are embarking on a new journey with the launch of the new ‘Spice’ brand. We are confident that this brand will deliver on its promise of a youthful portfolio of high quality products that will not only surpass consumer aspirations but also enable them to retain their individuality without compromising on their traditional values and societal expectations,” added Lin. “We are absolutely delighted to partner with Transsion Holdings. As a strategic partner, we believe this combines Spice’s legacy strength and Transsion’s global leadership to bring a whole new mobility experience to our consumers. This JV is a commitment towards furthering digital inclusion in India, assuring high quality products and services to one and all, thus democratizing innovation and technology. We are sure that by leveraging each other’s strengths, we will make a significant contribution to the emerging Indian technology market,” said Dilip Modi, Executive Chairman, Spice Mobility. The company has also come up with the new logo dedicated to youth. n

This partnership aims to revitalize the ‘Spice brand’ by cross leveraging both organisations’ strengths to offer a simple, yet an all-new powerful and rich digital experience to the young generation of India, which is a reflection of their individuality and keeps the collectivistic organisations’ sentiment intact strengths to offer a simple, yet an all-new powerful and rich digital experience to the young generation of India, which is a reflection of their individuality and keeps the collectivistic sentiment intact. The new Spice brand portfolio will offer devices catering to the needs of the Indian youth.

20 | august 2017

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Jio Phone launched at an effective price of Rs 0 A

s widely speculated, Reliance Industries Ltd Chairman Mukesh Ambani unveiled Jio feature phone at the company’s annual general meeting (AGM) in Mumbai on July 23. The ultra-budget feature phone, called Jio Phone, will hit the market by August 15. In a bold and unexpected move, RIL announced that the handset’s effective price will be Rs 0. This is because the company will collect a 100% refundable security deposit of Rs 1,500, which will be refunded after 3 years. Jio Phone runs on VoLTE network and comes with a host of pre-installed services such as JioTV and JioCinema apps. The device also has its own digital assistant along with the support for voice commands. It also comes with support for 22 Indian languages. The company says that users can long press on the ‘5’ key to directly call their near and dear ones. Furthermore, the company will bring NFC feature on Jio-branded phones as well later this year. The feature will arrive as part of a software update. The phone was announced alongside a few low-priced Jio 4G plans at the company’s annual mega event. On the Jio Phone, voice calls will always remain free, said Ambani, India’s richest person. Users will also get access to unlimited data on the device. These, in addition to Jio apps (Jio Dhan Dhana Dhan plan) will cost users Rs 153 per month. The device reportedly comes with a 2.4-inch screen along with 512MB RAM and 4GB of inbuilt storage. It supports dual-SIM functionality along with microSD card for extra storage space. The

device is also said to feature a 2MP rear camera along with a VGA front-facing camera. Backed by a 2000mAh battery, the Jio feature phone will also include FM Radio and Bluetooth v4.1 under the connectivity section. It is said to feature an app store called KaiOS. Earlier, a news report suggested that the company has started

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The device is also said to feature a 2MP rear camera along with a VGA frontfacing camera. Backed by a the process of importing handsets and is in discussion with Foxconn and Intex to make 2000mAh battery, the Jio feature them in India. The company reportedly phone will also include FM Radio plans to sell around 10 million feature phones for initial sales. The inventory can and Bluetooth v4.1 under the later be increased to 100 million in the first year and another 100 million next year. connectivity section. It is said Recently, Reliance Jio revamped its tariff to feature an app store plans for both prepaid and post-paid users. Though the new plans start at Rs 19, the data called KaiOS offered and validity of most plans has been increased.

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The daily FUP limit and other offers, including free voice calling, remain the same for all plans. Reliance Jio launched its 4G service commercially on September 5, 2016 offering free data and voice services. It crossed 50 million subscribers in just a matter of 83 days, and 100 million in 170 days, having added an average 6 lakh subscribers per day. n

august 2017 | 21

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bignews GST to bring cheer for domestic electronic components’ manufacturers

mplementation of goods and services tax (GST) will bring innumerable benefits for domestic manufacturers of electronic components as cost of manufacturing will be significantly brought down, noted a recent ASSOCHAM-NEC joint study. “The local manufacturers will be able to pass on the tax benefit to consumers in the form of price reduction,” said the report titled, ‘Electricals & Electronics Manufacturing in India’. The study also observed that with the implementation of GST, multiple taxes and cascading effects of taxes will be eliminated. Along with these benefits, firms will also be saving expenses incurred in warehousing and logistics which stood at approximately 5-8 per cent. “The lower taxes, simplified tax structure and technology empowered tax compliance system will provide an ideal ecosystem to improve the current situation of electronics manufacturing in India,” said the study. It also added that, GST will give a major boost to the Indian electronics industry thereby, leading to subsequent increase in demand of locally manufactured electronics. Further, the report noted that even the demonetization move of the government gave a boost to electronic payment devices with value of transactions getting almost doubled. Besides, it is also certain to bring about innovations in electronic payment industry thereby

leading to increase in number of point of sale (PoS) and mPoS (mobile point of sale) devices. “Post demonetization, the government has been promoting digital payments by introducing e-payments platforms such as BHIM, Bharat QR. All of these platforms will generate more demand for mobile phone,” the report said. The ASSOCHAM-NEC study recommended that for India to become a robust manufacturing hub, it should focus on building capabilities across the value chain by reducing component imports and increasing local value addition. n

Samsung to build world’s largest OLED plants

etting its sights on the growing organic light-emitting diode (OLED) display market, electronics major Samsung is planning to construct the world’s biggest OLED plants in South Korea to beef up production of flexible OLED screens for the upcoming Apple iPhone 8 and other devices. Samsung Display, a subsidiary

22 | august 2017

of Samsung, controls 98 per cent of global markets for small and medium flexible OLED screens. As per reports quoting Korean website ETNews, the plants, said to be located in Cheonin and Asan, are expected to cost around $1.75 billion (roughly Rs 11,324 crores) for construction and $14 billion (roughly Rs 90,597 crores) for equipment for OLED fabrication. The total costs for the two OLED facilities will be nearly $21 billion (roughly Rs 1,35,963 crores). The plants will have more than 30 per cent of production capacity than ‘A3’ that is currently Samsung Display’s biggest plant. The Samsung subsidiary has started constructing the sixth generation flexible OLED production line called ‘A5’ which has production capacity of 180,000 panels per month and up to 270,000 panels per month. It is also looking into making investments that will have two plants produce total of 270,000 panels per month. “This means that each plant will have production capacity of 135,000 panels per month. If it wants to make such investment, it will have to make investments between $20.1 billion and $21.0 billion,” the report noted. According to reports, Samsung Display started extending ‘A3’ plant on full-scale during second half of 2015 owing to the fact that Apple ordered large amount of OLEDs. Apple’s iPhone 8 is expected to have a 5.8-inch edge-to-edge OLED panel with a 5.1-inch practical area. Other features may include a 3D facial scanner. n

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bignews HGD India to ramp up production

ong Guang De Technology India Pvt Ltd (HGD India) which commenced its India operations in 2015 is expanding its production as demand for its products have soared up. HGD India is already the largest OEM charger manufacturer and provider of mobile chargers for OEM customers in India. It has more than 15 brands BIS certification for the models it supplies. The company has charger manufacturing units in Noida (UP) and plastic unit (charger case factory) in Haryana. HGD Group strictly follows the Bureau of India Standards (BIS) standards for their products. Today, HGD India supplies mobile chargers to the leading India mobile brands such as Lava, Intex, Micromax, Karbonn, and Celkon. It also supplies more than one million charger per month to Itel and InFoucs (Foxcon). The company has recently passed quality/ production audit for JIO mobile charger too to cater to its demand for which it will ramp up its production. Currently, its production capacity is 4 million units per month. HGD India plans to develop complete mobile charger solutions in India while molding

production will start in month of July 2017 and will start production of PCBA till the year end. “We are bringing in more Chinese technologists to India from our China plant, so that they can understand the Indian market conditions and requirements better and give the best products and solutions to the Indian market,” said a top company official. n

Xiaomi, Nokia ink patent licencing pact C hinese technology major Xiaomi and Finnish mobile phone manufacturer Nokia recently signed an agreement for business collaboration and patent licencing where Xiaomi will acquire key patent assets from Nokia. The multi-year patent agreement includes a cross license to each company’s cellular standard essential patents. The financials of the deal were not disclosed. “As a company seeking to deliver more exciting technological innovations to the world, we are excited at the opportunity to work more closely with Nokia in future,” said Lei Jun, Chairman and CEO of Xiaomi, in a statement. Although not faring well globally including in China, Xiaomi is witnessing rapid growth in the Indian market and clocked over $1 billion in revenue in 2016. Under the agreement, Nokia, which had recently revamped the feature phone market with its nostalgia-driven 3310, will provide network infrastructure equipment designed to deliver high capacity,

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low power requirements for large web providers and data centre operators. Nokia and Xiaomi will work together on optical transport solutions for data centre interconnect, IP routing based on Nokia’s newly announced ‘FP4’ network processor and a data centre fabric solution. “In addition to welcoming such a prominent global technology company to our family of patent licensees, we look forward to working together on a wide range of strategic projects,” added Rajeev Suri, President and CEO of Nokia. The companies have agreed to explore opportunities for further cooperation in areas such as Internet of Things (IoT), augmented and virtual reality and artificial intelligence (AI). Beyond smartphones, Xiaomi is also a leading IoT player. The Mi Ecosystem IoT platform has crossed 60 million connected devices, and there are now over eight million daily active connected devices on the Mi Ecosystem platform. n

august 2017 | 23

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Windows 8.1 OS officially no more I t’s Rest in Peace for Microsoft’s Windows 8.1 operating system as the company’s famous Windows Phone OS is officially dead; more than three years after the company first introduced the update. The end of support marks an end to the Windows Phone era, and the millions of devices still running the operating system. While most have accepted that the death of Windows Phone occurred more than a year ago, AdDuplex estimates that nearly 80 per cent of all Windows-powered phones are still running Windows Phone 7, Windows Phone 8, or Windows Phone 8.1. All of these handsets are now officially unsupported, and only 20 per cent of all Windows phones are running the latest Windows 10 Mobile OS. Windows Phone 8.1 was a big update to Microsoft’s Windows Phone 8 operating system, and included the company’s Cortana digital assistant, a new notification center, UI changes, and updates to the core mobile OS. It marked one of Microsoft’s biggest efforts with its Windows Phone work, but it wasn’t successful at competing with Android and iOS. 99.6 per cent of all new smartphones now run Android or iOS, and Microsoft has given up producing its own Lumia-branded hardware as a result. While Microsoft still supports Windows 10 Mobile, it’s not clear what that support will include in the future. Microsoft pushed updates to Windows Phone 8 devices, but the software giant barely included any feature updates in the

recent Windows 10 Mobile Creators Update. Microsoft is adding a number of features to the upcoming Windows 10 Fall Creators Update for PCs, but the company has not extended these to the mobile version in testing. Some rumours suggest that Microsoft has forked its Windows Mobile development into a “feature2” branch that will simply maintain the operating system until support ends in 2018. n

Mobile penetration globally to hit 70% by 2022

obile penetration is expected to reach 70 per cent globally by 2022 -- almost double the total number of users in 2008. According to research firm Forrester, the global mobile device

24 | august 2017

usage is expected to reach more than 5.5 billion users by 2022. “We expect the number of global smartphone users to reach 3.8 billion by 2022, crossing the 50 per cent mark for smartphone penetration by population in 2017 and reaching 66 per cent by 2022,” Forrester predicted in a statement recently. Nearly 94 per cent of smartphone owners use Android or iOS. Android is expected to capture 73 per cent of the market share (with more than 1.8 billion users) in 2017, followed by Apple (21 per cent) and Windows (4 per cent). “Large-screen smartphones are contributing to the decline in tablet users: In metro China and India, 65 per cent and 62 per cent of online adult smartphone users, respectively, have a screen size between 5.0 and 6.0 inch,” Forrester said. India currently has a smartphone user base of over 300 million. This is part of the decline in the purchase of tablets, with the total tablet installed base expected to decline at a CAGR of 1.1 per cent from 2017 to 2022, dropping from 615 million in 2016 to 579 million in 2022. Consumer adoption of tablets is decreasing while business adoption is rising. “The number of consumer-owned tablets will decline at a CAGR of 3.3 per cent, while the number of business-owned tablet will grow at a CAGR of 6.9 per cent by 2022, powered by adoption of the iPad Pro and 2-in-1 devices,” it added. n

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10% customs duty imposed on chargers and adapters I n a development aimed at promoting local manufacturing, the government has imposed a 10% basic customs duty (BCD) on imported chargers and adapters, while exempting parts or raw material used for making these products out of the duty ambit. The move reinstates an advantage that local manufactures had before the introduction of GST. The industry welcomed the move, saying the step would provide stimulus to local manufacturing and take care of a loophole in rules that allowed for the import of chargers or adapters without paying any duty. According to reports, the revenue department said a rule was being amended to state that exempt goods would include “static converters for automatic data processing machines and units thereof, and telecommunication apparatus, other than static converters for cellular mobile phones,” as per a notification dated July 14. The move would create a duty differential in the current tax regime which was being offered pre-GST by imposing a countervailing

duty of 12.5% on imports. According to Indian Cellular Association President Pankaj Mohindroo, the amendment would effectively stop import of chargers or adapters under zero duty through an incorrect interpretation of the Information Technology Agreement (ITA) that these products were covered under ITA 1— a global agreement under which countries have committed to exempt certain electronic and telecom products from customs duty. India is a signatory to ITA. “This has ensured that the intent of the Phased Manufacturing Programme (PMP) is not lost,” he added. The programme is a roadmap laid out by the government that offers tax benefits to those making mobile phones and mobile phone components within the country. It seeks to increase local value addition to 35-40% from the current 6%, besides lending a helping hand to India becoming an export hub. n

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1.45 billion smartphones will have fingerprint sensors by 2020

ingerprint sensor enabled smartphones are very common these days and Apple is the first company to introduce this technology on its most profitable handset, the iPhone 5s. Currently, hardly there are any smartphones without Touch ID technology. A survey report from Strategy Analytics reported that as of now, over 55 per cent of smartphone brands are furnished with this technology. The report further showed that of all the devices, which uses fingerprint sensor technology, 90 per cent of them place the Touch ID sensor

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on the front, while fewer put it at the back. Only 3 per cent of smartphones had this technology back in 2013, which escalated to 10% in 2014, 23% in 2015 and 40% in 2016. This technology has turned out to be the most important feature in the smartphone for the past four to five years that ensures to offer enhanced security. The study also notes that fingerprint buttons will decrease as sensors are growing more popular these days. Manufacturers these days are trying to come out with a technology that can place the sensor under the glass and this is what global chipset maker Qualcomm announced an innovative sensor that can live under the glass of a phone and still work. The study concluded its report by predicting that by 2020 more than 1.45 billion smartphones will have fingerprint sensor technology. It was only a few years ago that manufacturers began using fingerprint sensors and they really didn’t take off. That was until Google decided to build in support for these sensors with Android Marshmallow, coupled with Apple adding a fingerprint sensor to the iPhone and then later on, the iPad. n

august 2017 | 25

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bignews Airtel launches Project Next, to invest Rs 2,000 crore

imed at transforming customer experience across all its services and touch points, telecom major Bharti Airtel recently launched ‘Project Next’ programme. The company plans to invest Rs 2,000 crore over the next three years under this project for several digital innovations. The company said through this project it would transform its in-store experience and also give better post-paid and security promises. Project Next complements Airtel’s massive investments toward building a future-ready network under Project Leap, the company said. Announced around two-and-a-half years ago, the company had decided to invest Rs 60,000 crore in three years under Project Leap, to increase its base stations and cell sites to expand and improve its network. Project Next include Next-Gen Airtel Stores, Post-paid Promise and Security Promise — to give customers more choices and secure their smartphones. The Next-Gen Airtel Stores have been conceptualised by the UK-based 8 Inc. The first two Next-Gen Airtel stores have already opened in Gurgaon, Haryana. In the Post-paid Promise, there is Data Roll Over Promise in which customers no longer need to worry about losing unused data at the end of the month. Starting August, all Airtel post-paid customers will be able to carry forward their unused monthly data quota to the next billing cycle, the company said. Customers can easily track their usage and data carried forward on MyAirtel App. Also, post-paid customers can now create customised

solutions for the family by adding multiple post-paid connections to their account, and enjoy savings of up to 20 per cent. They can also pool and share their data benefits across all connections. Similarly, under the Security Promise, with the introduction of ‘Airtel Secure’ — a digital smartphone protection suite, customers can now protect their smartphones against accidental/liquid damage. n

India tops in receiving spam calls

fresh Truecaller survey report mentioned that India is the leading nation in the world to be affected by spam calls; an average Indian user receives more than 22 spam calls a month, much ahead of US, Brazil, Chile and South Africa. True Software Scandinavia AB has designed the Truecaller software. Apart from this, the company also

26 | august 2017

offers integrated caller ID service to achieve call-blocking functionality and social media integration to keep the mobile phone contacts updated. Internationally, the software has more than 250 million users; it has utilized data from the user base to compile this survey report. The US and Brazil users receive 20 spam calls a month, the Kenya users receive only seven spam calls monthly, claims the report. In India, telcos and telemarketing accounted for a major chunk of the spam calls at 54 per cent and 13 per cent, respectively. “On a deeper dive, we found that there are common categories that tie all these spam calls together. These would be operator, debt collection, bank, political, health, spam, telemarketing, financial service, scam and insurance,” the report said. Many of these operators are seeking to provide special offers for free data, or unlimited calls, which doesn’t sound so bad – until you get bombarded by them, the report added. The report further revealed that in the US, spam calls are dominated by harassment, pranks and scam calls while financial services and debt collectors is also a big category that is spamming users in the US. For the report, Truecaller aggregated data anonymously from incoming calls that either had been marked as spam by users or automatically been flagged by Truecaller during the period January 1-May 31 this year. During the survey period, Truecaller users received over 5.5 billion spam calls. n

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Videocon Telecom starts its CCTV brand, ‘WallCam’ T elecom player Videocon has entered into the security and surveillance market with its new product called Videocon ‘WallCam’, targeting a wide range of commercial and residential markets in India as well as in Europe. The surveillance and security market is estimated to be Rs 6,600 crore. The brand will bring wide range of security and surveillance products with its prime focus on video surveillance products to cater to enterprise, government, institutional and retail (residential and small commercial set-ups) segments. The north and the south India constitutes nearly 50 per cent of the total CCTV units. Videocon is already engaged in select government and enterprise security and surveillance projects and has bagged many accounts in the domain, and with the launch of its own brand, Videocon WallCam is eyeing 15% of the organized player market share by the end of FY 2019 and aims to be among the top three players in the category by 2021, the company said. In addition to basic video surveillance products such as AHD (Analogue high definition), IP (Internet Protocol ) & wireless cameras, DVRs & NVRs, Video-Door Phones, intrusion alarms; the brand will also offer customized security solutions to institutional, corporate and government sector including PTZ (Pan, Tilt & Zoom) and vandal proof cameras, mobile vehicle cameras, access control systems, scanners and detectors, number plate reader solution,

central monitoring system, boom barriers, X-Ray baggage inspection system, cloud storage with secure remote access. The company is also seeing a lot of synergy from its existing business lines including its Broadband business for IP based solution, cloud storage and access; and DTH business for installation of CCTV. Riding on its diversification into new business verticals like security and surveillance, smartphone accessories, smart homes and city solutions and Mobile VAS, Videocon Telecom is targeting topline revenue of Rs 300 crore during the FY 2017-18. n

‘Power of She” to encourage entrepreneurship among women under Digital India

he National Institute of Electronics and Information Technology (NIELIT), a body with the Ministry of Electronics and Information Technology (MeitY), has launched a unique initiative, “Saksham – Power of She”, aimed at encouraging entrepreneurship among women under ‘Digital India’. In this unique initiative, over 200 female students from NIELIT centres spread across different geographical locations participated through the Smart Virtual Classrooms that facilitates live interactive session through Video Conference. These NIELIT students who are in the process of acquiring industry relevant skill sets in IT and Electronics were

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sensitized and encouraged to take up entrepreneurship development by a panel of experts comprising mainly women entrepreneurs. While more such sessions are planned, the initial session was attended by students from NIELIT Centres at Chandigarh, Guwahati, Patna, Ajmer and Srinagar. Dr Ashwini Kumar Sharma, Director General, NIELIT, unveiling the campaign, said that women have an inborn trait towards entrepreneurship as they have to effectively manage a household. This needs to be honed so that they can step out and make a meaningful contribution to India’s economic growth. He further elaborated that with the increase in proliferation of IT and Electronics services, which has touched human lives in every possible manner, the need for entrepreneurship development in the digital space has grown manifold. Thus, these opportunities should be tapped in right earnest as it is said that “If you teach a man to fish, he’ll eat for a lifetime. But you teach a woman to fish, she’ll feed the whole village.” The panel of experts included Vineeta Dixit, Public Policy & Government Relations at Google, Ruby Sinha, Founder, Women Entrepreneurs at Work, Sanjeeva Shivesh, Founder & CEO, The Entrepreneurship School and Prabha Shukla, Founding Director, team@mymobile.co.in EasyGov. n

august 2017 | 27

First Look

justin Samsung Galaxy On Max A camera-centric phone specified at low-light photography

outh Korean tech major Samsung has unveiled a new smartphone in

its On series, dubbed the Galaxy On Max in India. The smartphone comes with a price tag of Rs 16,900 and will be available exclusively via Flipkart. The smartphone is a cameracentric one specified at low-light photography, whose main highlight is the inclusion of the companyâ&#x20AC;&#x2122;s proprietary Social Camera mode which allows the users to click and post pictures instantly on social media. The smartphone houses 13megapixel rear and front camera sensors, with both the shooters supported by LED flash. In terms of the hardware specifications, the Galaxy On Max sports a 5.7-inch full HD display and is powered by an octa-core MediaTek processor. The smartphone is equipped with 4GB of RAM and 32GB of internal storage which can be further expanded up to 256GB with the use of memory card. The Galaxy On Max is backed by a 3300mAh battery and runs Android 7.0 Nougat. The device also comes with the incorporation of Samsung Pay Mini for easy and safe transactions, using UPI and mobile wallets. The Samsung Galaxy On Max comes in Black and Gold colour options. n

28 | august 2017

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First Look

justin

Honor 8 Pro The flagship killer

onor, the sub-brand of Chinese conglomerate Huawei,

IPS display with a resolution of 2560 x 1440 pixels protected

has launched the new flagship, called Honor 8 Pro, the

by Gorilla Glass 3 and comes with EmUI 5.1 based on

successor to its previous successful model Honor 8, in Indian

Android 7.0. The Honor 8 Pro has a HiSilicon Kirin 960 octa

market. Priced strategically at Rs 29,999, this smartphone

core processor, 6GB RAM, 128GB storage and a 4000mAh

is going to challenge the latest offering from the BBK clan

battery. The memory can be extended up to 256GB via

of OnePlus.

microSd.

In the terms of technical specifications, the flagship

Other features include hybrid dual SIM slot, expandable

phone boasts Huaweiâ&#x20AC;&#x2122;s 4th generation two 12MP dual rear

storage, fingerprint scanner, IR port, 4G, VoLTE, WiFi ac,

lenses; one being an RGB and the second one is a

Bluetooth 4.2, NFC, GPS and USB Type-C port.

Monochrome lens, with f2.2 aperture. The phone is capable of 4K and wide aperture recording. It features a 2K 5.7-inch

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The smartphone is Amazon exclusive and available in Midnight Black and Navy Blue colours. n

august 2017 | 29

First Look

justin

Nubia N2 High on power

nitially unveiled in China, the Nubia N2 has finally made its entry into the

Indian market. The Nubia N2 is Amazon

exclusive and available at a price of Rs 15,999. As for the specs sheet, the Nubia N2 features a 5.5-inch HD AMOLED display with a layer of 2.5D curved glass. It is powered by an octa-core MediaTek MT6750 processor coupled with 4GB of RAM. It is equipped with 64GB of internal storage which can be further expanded up to 128GB with the use of a memory card. In the camera department, the smartphone comprises a 13-megapixel primary snapper featuring Sony IMX258 sensor, LED flash and PDAF, while the front facing camera is rated at 16-megapixel with 5p lens and 80degree wide angle lens. The main highlight of the smartphone is its huge 5000mAh Li- polymer battery with fast charging tech. The device runs the companyâ&#x20AC;&#x2122;s Nubia UI 4.0 based on Android 6.0 Marshmallow. The Nubia N2 houses dual SIM card slots, and is topped with the usual connectivity options such as 4G, Wi-Fi 802.11 a/b/g/n), Bluetooth v4.0, GPS, and GLONASS. The device is also accompanied by a fingerprint sensor embedded in the home button. The Nubia N2 is up for grabs in Champagne Gold and Black Gold colour variants. n

30 | august 2017

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First Look

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Kodak Ektra The camera-first smartphone

imed at enthusiasts and shutterbugs, Kodak, the iconic photography brand, has launched a new smartphone, Kodak Ektra, which has been

available in the US and Europe – and now the company, is bringing the Android smartphone to India. The Ektra is produced by Bullitt Group, the company known for making rugged phones under the brand Cat. While not a high-end phone in terms of processing capabilities, the Ektra has a standard set of spec sheet. It’s a mid-end smartphone, featuring a decacore Helio X20 processor, 3GB RAM, a 5-inch Full HD display, 32GB storage, a microSD card slot, and a 3000mAh battery. It runs Android 6.0 Marshmallow and has a USB Type-C port for charging. But where the Ektra excels is in the camera department. The device has a 21-megapixel camera on the back with f2.0 aperture, while the front features a 13-megapixel shooter with phase detection auto focus (PDAF) and f2.2 aperture. The phone’s camera app is controlled by a DSLR-like scene selection, allowing users to adjust settings including HDR, landscape, portrait, macro, night-time, panorama and bokeh. The phone also comes with a manual mode, which lets you adjust exposure, ISO, focus, white balance, and shutter speed. Kodak Ektra is tightly integrated with popular editing app Snapseed, allowing users to edit images on the go. Priced at Rs 19,990, Kodak Ektra is currently a Flipkart exclusive. n

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august 2017 | 31

First Look

justin Spice: F Series, K Series, V Series & Z Series Rebooting a brand new portfolio

pice Mobile, the latest joint venture between Transsion

for the fun loving young people and offers immersive audio (with

Holdings and Spice Mobility, has introduced new portfolio of

dual speakers or headsets) and differentiated design language.

eight mobile devices, including five feature phones and three

This series includes two smartphones including F301 and F302

smartphones in India.

and are priced at Rs 5,590 and Rs 6,290 respectively. F301

The new product portfolio is priced between Rs 850 to Rs

offers colorful design and 3D immersive sound (enabled by

9,500. The new products are segmented as F Series (music, fun,

proprietary audio codec). F302 provides instant access to favourite

fashion), K Series (creative and fashion), V Series (value premium,

apps is enabled by configurable 5 fingerprints access for personal

with focus on performance and camera), and Z Series which are

shortcuts as it is equipped with fingerprint technology and can

essentially the feature phones, offering best-value and quality

also set photographs with fun facelifts using Facemask technology

with great design.

in the device.

F Series (music, fun and fashion): This range of devices is created

32 | august 2017

K Series (creative): The K Series comes equipped with

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fingerprint sensor technology to keep them ahead of

access to favorite apps with customization up to 5 fingerprints

the league and enables easy access to multiple features

as personal shortcuts.

such as: easy camera access for capturing the perfect

Z Series: This colourful series of feature phones is equipped

look; easy access to call via click on fingerprint; and

with loud sound, shortcut keys for music player and FM radio

instant access to favourite apps with customization up to 5

along with super battery mode which gives long lasting

fingerprints as personal shortcuts. This series includes the

standby time. The devices also come enabled with the King

innovative K 601 with 2GB RAM and is priced at

Voice feature which lets the consumer navigate through their

Rs 7,290.

smart keypad devices, assisted by voice support.

V Series (value premium): The new range of sleek and

The series includes Z102, Z101, Z201, Z202, Z301 and

ergonomically designed devices is equipped with Front and

is priced at Rs 1,180, Rs 1,240, Rs 1,625, Rs 1,690 and

Rear cameras to provide great selfies to the users. The V series

Rs 1,850 respectively. The Z201 and Z301 come equipped

also comes equipped with fingerprint sensor technology to

with dual speakers. The Z101 and Z202 come with 2500mAh

keep them ahead of the league and easy access to multiple

battery that offers more than 35 hrs of talktime and more

features such as: easy camera access for capturing the perfect

than 500 hrs of standby time. Additionally, the Z202 comes

look; easy access to call via click on fingerprint; and instant

with the Power bank feature. n

www.mymobileindia.com

First Look

justin

august 2017 | 33

First Look

justin

LG Q6, LG Q6 Plus, LG Q6a An edge-to-edge screen in a midrange body

fter announcing the high-end LG G6 with minimal bezels and FullVision display, the

company has now announced the LG Q6 smartphones with the FullVision displays as the highlight. In the new Q range, LG has included the LG

Q6, LG Q6 Plus and the LG Q6a, which are all mid-range smartphones. While all the three smartphones share most of the specs, the difference lies in the RAM and ROM configurations. The LG Q6, the LG Q6 Plus and the LG Q6a are equipped with 3GB RAM and 32GB ROM, 4GB RAM and 64GB internal storage, and 2GB RAM and 16GB inbuilt storage, respectively. In terms of other specs, the LG Q series come with 5.5-inch full HD FullVision displays with an aspect ratio of 18:9 and a pixel density of 442ppi. The smartphones are powered by Qualcomm Snapdragon 435 mobile platforms, and have a battery capacity of 3000mAh each. All the three smartphones run the latest Android 7.1.1 Nougat, and feature LGâ&#x20AC;&#x2122;s latest UX 6.0. On the camera front, the LG Q6, the LG Q6 Plus and the LG Q6a feature a 13-megapixel rear shooter, while the front facing camera is rated at 5-megapixel featuring wide-angle lens. The smartphones support various connectivity options such as Wi-Fi 802.11 b/g/n, Bluetooth 4.2, USB Type-B 2.0, and NFC. n

34 | august 2017

MYMOBILE

Moto E4, E4 Plus Big on battery

martphone major Motorola recently launched Moto E4 and

LED flash. The phone will be available in three colours - Iron

Moto E4 Plus in India. The phones are part of the 4th

Gray, Fine Gold and Oxford Blue.

Generation Moto E series. While the Moto E4 has been priced

Moto E4 Plus specs: The metal-bodied phone weighs 198

at Rs 8,999, the Moto E4 Plus comes with a price tag of Rs

gram and has a 5.5-inch multitouch display screen. The display

9,999.

has Corning Gorilla Glass 3 with oleophobic coating. It runs on

Moto E4 specs: The phone weighing 151 gram has a 5.0

Android 7.1 (Nougat) operating system supported by Qualcommâ&#x20AC;&#x2122;s

inch multitouch display screen and has a Corning Gorilla Glass

Snapdragon 427 quad-core 1.3 GHz Cortex-A53 processor. The

3 with oleophobic coating. It runs on Android 7.1 (Nougat)

phone has 32GB storage, 3GB RAM and micro SD slot for up

operating system supported by Qualcommâ&#x20AC;&#x2122;s Snapdragon 427

to 128GB expansion. It is backed by a non-removable Li-Ion

quad-core 1.3 GHz Cortex-A53 processor. The phone has 16GB

5000 mAh battery. On the camera front, the primary camera is

storage, 3GB RAM and micro SD slot for up to 128GB expansion.

13-megapixel with f/2.0, autofocus and LED flash. It can

The smartphone is powered by a non-removable Li-Ion 5000mAh

capture videos at resolution of 720p at 30 frames-per-second.

battery. In the terms of optics, the primary camera is 8-megapixel

The secondary camera is 5-megapixel with f/2.2 and LED flash.

with f/2.2, autofocus and LED flash. It can capture videos at

The phone will be available in three colours - Iron Gray, Fine Gold

resolution of 720p at 30 frames-per-second. The secondary

and Oxford Blue. n

First Look

justin

camera is 5-megapixel with f/2.2 and

www.mymobileindia.com

august 2017 | 35

First Look

justin Panasonic P55 Max A powerhouse

anasonic India recently launched the power packed P55

Max comes with a 5.5 Inch HD IPS Display for great readability

Max smartphone, featuring a massive 5000mAh battery,

and wider viewing angles. It is powered by Android 7.0

metal design, Android 7.0 (Nougat) and 13MP camera with

(Nougat) OS which helps you multitask and handle multiple

Quad LED flash for excellent low light photography. The pone

languages and apps simultaneously. The 1.25 GHz Quad core

is pri Featuring a classy textured finish, the new Panasonic P55

processor, with 3GB RAM plus 16 GB internal memory, expandable up to 128 GB and OTG supports enhances your storage options. Moreover, it comes with ZigPlay, a cool feature that keeps all your priorities at your fingertips with simple to use profiles and keeps you connected on the go at home, in the car, at work and anywhere you go. The new P55Max is integrated with 13 MP rear camera with Quad LED flash to capture stunning pictures even in low light and a 5MP front camera. For connectivity, the device has a dual SIM - 3G/4G LTE configuration, direct Wi-Fi and Bluetooth. Priced at Rs 8,499, the smartphone comes in Matte Black and Gold colour variants. n team@mymobile.co.in

36 | august 2017

MYMOBILE

Ziox Astra Titan 4G Loaded with security features

xtending its Astra series, home-grown Ziox Mobiles has come

packs a 5-megapixel primary camera on the rear and a

with yet another smartphone, named the Astra Titan 4G. The

5-megapixel front shooter for selfies.

fingerprint scanner enabled smartphone comes with a 5-inch touchscreen display with a resolution of 720 pixels by 1280 pixels.

The Ziox Astra Titan 4G is a dual SIM (GSM and GSM) smartphone that accepts micro-SIM and micro-SIM. The connectivity options on board include Wi-Fi, GPS,

Speaking of the technical specifications, the Ziox Astra Titan

Bluetooth, USB OTG, FM, 3G and 4G (with support for Band

4G is powered by 1.3GHz quad-core processor. The phone

40 used by some LTE networks in India). Sensors on the phone

comes with 1GB of RAM and packs 16GB of internal storage

include Proximity sensor, Accelerometer and Ambient light

that can be expanded up to 64GB via a microSD card. The Ziox

sensor.

Astra Titan 4G runs Android 7.0 Nougat OS and is powered by a 3000mAh removable battery.

First Look

justin

Priced at Rs 6,599, the smartphone comes in Rose Gold and Champagne Gold colour variants. n

As far as the cameras are concerned, the Ziox Astra Titan 4G

www.mymobileindia.com

august 2017 | 37

First Look

justin

Karbonn K9 Kavach 4G Indiaâ&#x20AC;&#x2122;s first to come integrated with BHIM app

ome-grown Karbonn Mobiles has launched a new

internal storage which can be further expanded up to 32GB with

smartphone, dubbed the Karbonn K9 Kavach 4G in India.

the use of a microSD card. The Karbonn K9 Kavach 4G is backed

The company, in collaboration with National Payments

by a 2300mAh battery and runs Android 7.0 Nougat.

Corporation of India (NPCI), has added the BHIM (Bharat

On the camera front, the smartphone houses rear and front

Interface for Money) app to the smartphone, making the device

camera, both rated at 5-megapixel. Both the camera sensors

Indiaâ&#x20AC;&#x2122;s first to come integrated with the app.

come with LED flash.

Apart from the BHIM app to further the Digital India concept,

The device comes with dual SIM card slots and is topped with

the Karbonn K9 Kavach 4G also comes with a layer of security,

various connectivity options such as 4G VoLTE, Wi-F- 802.11

known as Kavach for easy and safe digital transactions.

b/g/n, Bluetooth and a 3.5mm audio jack. The smartphone is

In the terms of hardware specs, the Karbonn K9 Kavach 4G sports a 5-inch HD IPS display and is powered by a 1.25GHz quad-core processor. It comes with 1GB of RAM and 8GB of

38 | august 2017

also accompanied by a fingerprint scanner at the back. The Karbonn K9 Kavach 4G is priced at Rs 5,290 and comes in only Gold colour. n

MYMOBILE

First Look

justin

Xiaomi Mi Max 2 Big on features

fter its initial entry in China, Xiaomi Mi Max 2 has finally

the front facing camera is rated at 5-megapixel. The

arrived at the Indian shores.

smartphone is backed by a massive 5300mAh battery with

The Xiaomi Mi Max 2 comes with a 6.44-inch full HD

Quick Charge 3.0 tech which is expected to last up to 31 days

display with a layer of 2.5D curved glass and is powered by a

of standby time and up to 57 hours of talk time, and runs the

64-bit octa-core Qualcomm Snapdragon 625 processor

companyâ&#x20AC;&#x2122;s MIUI 8 based on Android 7.1.1 Nougat.

clocked at 2.0GHz. The phablet comes with 4GB of RAM and

The full metal body Mi Max 2 is topped with several

64GB of internal storage which can be further expanded up

connectivity options such as 4G, Wi-Fi, GPS, and Bluetooth,

to 128GB using a microSD card.

and is also accompanied by a fingerprint scanner at the

In the camera department, the Mi Max 2 houses a 12megapixel rear shooter with Sony IMX386 sensor, Phase Detection Autofocus (PDAF) and dual-tone LED flash, while

www.mymobileindia.com

back. Priced at Rs 16,999, the Xiaomi Mi Max 2 is available in Matte Black colour. n

august 2017 | 39

First Look

justin Nokia 105 and 130 Rebooting two more feature phones

fter bringing back the iconic Nokia

(single SIM) and Rs 1,149 (dual SIM), and

3310, the company under HMD Global

comes in Black, White and Blue colour

has introduced two new feature phones, dubbed the Nokia 105 and the Nokia 130.

options. Coming to the Nokia 130, the feature sports the same screen size and OS as the

Starting with the Nokia 105, the feature

Nokia 105. The device comes with a bigger

phone comes with a 1.8-inch QVGA display

battery capacity rated at 1,020mAh, 4MB

and is powered by Nokia S30+ operating

RAM and 32GB of internal storage. It

system. Nokia 105 can store up to 2,000

comes with the support of a microSD card,

contact numbers and up to 500 messages.

FM radio, and supports games such as

The device is backed by an 800mAh battery

Snake Xenzia and purchase games from

which is expected to last up to 15 hours of

Gameloft. It also comes with a rear camera

talk time and 30 days of standby time.

with LED flash, and too comes in dual and

The device is available on both singleSIM and dual-SIM variants, and is topped with connectivity options such as 2G, FM

single SIM options. The Nokia 130 comes in Red, Grey and Black colour variants. n

radio, and micro-USB 2.0. Made out polycarbonate, Nokia 105 comes equipped with Snake Xenzia and is compatible with games such as Doodle Jump and Crossy Road. The Nokia 105 costs Rs 999

40 | august 2017

MYMOBILE

The smartphone revolution didnâ&#x20AC;&#x2122;t happen by accident. First, it took Qualcomm to create technology that enables your smartphone to do all those things you depend on every day. Like putting breaking news into the palm of your hand.

“Our key focus would be on customer service” American handset brand NUU Mobile has forayed into India with ambitious growth plans. Sarabjeet Singh Saluja as the Director,

NUU Mobile India has the onerous task of leading the company’s marketing and sales in this large but highly competitive and cluttered market space. Prior to joining NUU Mobile, Mr Saluja was associated with major telecom brands such as Motorola, Siemens and Haier. In an interaction with My Mobile, Mr Saluja dwells upon company’s marketing and expansion plans. Excerpts… Please tell us about your company and its

As India is a large and diverse market, what

and our existing R&D team is working since

journey to Indian market. NUU mobile was

would be your strategy to penetrate and

last 6 months on the designs specifically

founded in the US in 2010 to develop

make your niche? Our strategy will be to be

for the Indian Market. We are keen to open

high-end smart phones. We opened a

aggressive and have footprint deep inside

our R&D infrastructure in India in the near

small R&D team in Minnesota US where we

the Indian market. There are some quite

future. Our aim is to become the most

tested our product in the most challenging,

exciting marketing strategies in place. Our

trusted smartphone manufacturer who

competitive and technological advanced

focus will be on delivering quality products;

provides customers with solutions and

environment and there is we realized our

combined with quality customer service.

technology that meet their needs.

further. In 2012, NUU Mobile began an

How are you going to position your brand?

Despite being a large and growing market,

ambitious International expansion project

Innovative, Premium and Good - Looking

Indian market is now quite cluttered and

and steadily expanded across the globe

Designer Smartphone’s is what we would

competitive. So how are you going to take

from the US – London to Hong Kong,

like to get perceived as. Our phones

on the competition? The Indian smartphone

Miami to Tokyo, Amsterdam to Jakarta and

are Slim, Sleek and light in weight. To

market is quite diverse. In the past few

now in India.

compliment the features our key focus

years there has been drastic changes in

would be on Customer Service.

technology and ideology in the Indian

In Conversation

face to face

potential and gained strength to expand

How do you see the challenges and

market which gave us a leverage to step in

opportunities here? There is a lot of

Q: Any plans to set-up R&D and manufacturing

with advanced phones with cutting edge

opportunity for a brand in India as it is

unit in India? We are a US based company

designs. Within Digital India eco-system,

one of the world’s 2nd largest dynamic

smartphone being a necessity, our core

and growing smartphone market. If one

focus would be to sell quality and reliable

can successfully overcome and touch the

smartphones which will distinguish us from

Indian consumer mindset, then sky’s is

the rest. We will give quality products with

the limit. We as an American brand have

unique services and that would be our key

closely done our homework on the taste of

advantage in winning customer loyalty.

Indian consumers and have come up with tailor made designer lean and eye-catching

What is going to be your distribution and

quality Android Smartphone’s. It’s a great

channel strategy? Our distribution and

culmination of the hardware and design

channel strategy will be focused purely

work the company has been perfecting

through offline market. Our products will be

over the past few years with customer

available in stores from July2017onwards.

oriented products and that’s how we

We want the customers to get the look and

distinguish our self. Our endeavor is to

feel of the product before making their

provide “the best service and quality

purchase decision. n team@mymobile.co.in

to our customers”

www.mymobileindia.com

august 2017 | 43

Limelight

lead story

Bendable Handsets:

Hype vs Reality In search for the next big thing in smartphone design, many OEMs have been developing and hyping big time on bendable phones? But will flexi-handsets turn to be the new superphones or just another fancy showoff toys?

By Shelley Vishwajeet

tâ&#x20AC;&#x2122;s been over half a decade when hoopla surrounding bendable phones began. The last we heard was that Samsung was all set to launch its bendable handset in 2014. This is 2017 but now is not here still! Other OEMs like Lenovo, Xiaomi, Oppo have

44 | august 2017

been working on it but only prototypes have been displayed or leaked. Amid all this, the march over first true bendable, rather foldable smartphone has actually been stolen by a Johhny from nowhere by the name Moxi, a new handset OEM based out of Chonquing, China. The

MYMOBILE

Limelight

lead story phone does have a novelty but then it is just half the smartphone that we have got used to displaying a narrow black & white screen. So apart from the novelty factor (but at a hefty price tag of USD 399), there is nothing much that would really excite today’s smartphone users. Still, the brouhaha or chorus (take your pick) over bendable phones hasn’t stopped. After all, the rectangular box has been around for quite some time and manufacturers have been looking around for that something novel that could excite consumers and give an added push to the numbers. At the same time, tech writers also need new indulgences to engage readers – so they often tend to invent novelty and utilities where none exist or are often far far away from reality. Often, it’s an unspoken obligation on the part of bloggers too to indulge in showmance. Yes, some are definitely honest about the non-existence

Moxi A Chinese startup based out of Chonquing, a major city in South West China, stunned the world by announcing first commercial production ready true bendable phone. Though, the specs were far short of what today’s smartphones have, it nonetheless made everyone sit up and notice the new entrant. The company had announced it will ship 1,00,000 units at a cost of USD 399 each set in 2017. Shipments are yet to start. One also wonders if they will really be able to make the phone at this price as the main material being used to build it – Graphene – is hugely expensive. Suspense continues.

of any raison d’etre of their excitement – but remain thrilled nonetheless. For example,

gimmick-ridden novelty.”

helps phone makers everywhere build on

back in 2013, writing for MIT Technology

But tech writer Jessica Dolcourt, Section

past discoveries to propel new ones. It is,

Review, tech writer David Zax wrote “Why do

Editor, CNET sees the ongoing efforts

after all, only through trial and error that

we want a flexible phone?” and exclaimed -

differently. “As powerful as today’s phones

the industry collectively figures out what

“the idea of a flexible phone is cool. But will

are, their rectangular reliability has become

works and what doesn’t. It’s the kind of

it be a revolutionary product?”

a boring necessity that we hardly see at all.

development that will give us the next tech

“Don’t get me wrong. I want one of

And that’s why handsets that bend, twist,

we can’t live without, the same way that the

these bendy phones, but when forced to

snap and fold will electrify and energize the

passion to miniaturize a desktop computer

reflect on why, I find a blank slate. Call it

industry, even if these newfangled future

brought about the smartphone tucked into

blind consumerism, buying into the hype,

devices limp and lag at first,” she wrote

your pocket right now.”

or just fanboy zeal; bendable phones, even

in an article titled “Bendable and foldable

Dolcourt does have a point but that

foldable tablets, present little progress

phones are coming. Are you ready?” This

hasn’t stopped the growing tribe of Doubting

from their solid counterparts,” wrote …

was followed by a brief commentary:

Thomas. And it seems even companies

Chris Fox, Managing Editor, Product

“These envelope-pushing phones will move

like Lenovo, Xiaomi and Oppo apart from

Design & Development (pddnet.com) a

everyone forward, but it may be years before

Samsung who have been investing for years

long time back adding “Flexible OLEDs

they’re fully embraced.”

in developing “a really cool flexi handset”

are not a new concept – they have been

Giving her own rationale for why should

that would blow off millennial and Gen Z –

hyped and displayed in promotional

one want a bendable or foldable phone

aren’t sure either about its real utility or the

faculties for a few years now, but the really

she writes, “Flexing, folding handsets are

commercial viability.

progressive technology (the stuff that will

visually and intellectually cool because

A Quantum Leap? Let us see what features

not only advance consumer products, but

rigid electronic pieces usually don’t bend,

do enthusiasts of bendables cite to justify

also present concepts and capabilities

at least not without a hinge. But is there

the excitement? Samsunggeeks’ cite ‘five

for smaller, more durable electronics)

an actual use for them beyond pushing the

big advantages’:

has already moved on. The release and

boundaries of what designers and scientists

(i) Slimness: With no need for bulky

use of a flexi-phone should be (and

can do?” She goes further, “What excites me

glass, flexible displays are significantly

maybe already has been) reduced to a

most, though, is that this type of innovation

slimmer, allowing for the thinnest

www.mymobileindia.com

august 2017 | 45

Limelight

lead story displays we’ve ever seen. (ii) Weight: Without glass, flexible displays are significantly lighter. (iii) Durability: With no glass to shatter, flexible displays are pretty much invincible to the normal drops and bumps we inflict on our prized devices. (iv) In the long-term – they should be cheaper. Maybe not to produce… but the relative thinness and lightness of flexible displays means more of them can fit into one shipping container. That means they should be cheaper to ship, and (*in theory*) cheaper to buy. (v) They are Flexible.

Lenovo Lenovo at the Tech World 2016, San Francisco, displayed a real physical prototype of its futuristic bendable phones christened CPlus (apparently there is no particular logic in naming it such). It got Lenovo huge eyeballs and publicity. Answering to media, Lenovo CTO Peter Hortensious, didn’t give any timeline for CPlus going commercial but indicated that it could take as many as five years for the new design to hit the stores. Lenovo has been working with multiple vendors to turn its concept into reality.

Samsung Flexi phones from Samsung have been showcased. The talk around the globe has been that they would be making their commercial shipment soon once they displayed the prototype back in 2011. Latest is that the much anticipated Galaxy X may not hit the stores before 2019. But no one should take Samsung lightly. The big idea which they could be working on is to see screen size unfolding to tab size to metamorphose viewing experience. If that happens, they have a potential winner.

46 | august 2017

Well our take on each of these points

inconvenient too.

are as follows. On thinness – well there

Similarly, when it comes to lightness,

was a time when smartphone makers were

nobody really wants a 2-pounder like

going one up over others to make world’s

Motorola Dyna TAC800x but nobody either

thinnest handset. It all started out in 2011

would like the phone to weight 40 grams

when Sony Ericsson launched Xperia (8.7

either. One does like to feel the weight of

MM) which was promoted as the world’s

a product which has become like second

slimmest android phone. Motorola soon

skin to people today. Today’s phone

followed with Droid Razr 7.1mm. Both

typically ranges from 110-160 gms. A

phones had got good eyeballs but only

little weight does make the palm have a

modest sales success. Later Chinese

more intimate feel of the product. And we

manufacturers such Huawei, Vivo, Oppo

all know how intimate and integral this

and Gionee jumped onto the slim-trim

device has become to humans.

bandwagon but the models didn’t really

Coming to durability; nothing is really

move the mountain. So what could be the

confirmed as to what material is really

reason? Well, just like one doesn’t really

being used by different handset makers

find anorexic models attractive, similarly

to make the screen. But most preferred

slimness of a handset beyond a point

material today seems to be ‘Graphene’,

not only becomes annoying but highly

a futuristic material first developed in

MYMOBILE

Limelight

lead story the UK and the one which has also been used by Moxi. Graphene has many superior properties. It is nearly 200 times stronger than the strongest steel and efficiently conducts heat and electricity and is nearly transparent. This in theory certainly is advantageous than conventional glass screen but then glass majors like Cornings (Gorilla Glasses) and Asahi (Dragontrail) have developed glasses which are also steel solid and would certainly cost much less than graphene frame. So strength of screen is fine but do we really need bullet proof screens and be ready to pay a hefty premium? And how long will be the long run to make flexi phones cheaper than today’s solid frame? Nobody really knows! This

Xiaomi Last year in October, a video was first leaked on China’s biggest search site Baidu about Chinese OEM major Xiaomi’s concept flexi phones. The 35second video clip shows that this handset could bent forwards and can be twisted. Nothing official has been heard from Xiaomi on this development so far.

OLED Bendable prototypes are mainly using OLED to have flexi screens. An organic light-emitting diode (OLED) is a light-emitting diode (LED) in which the emissive electro-luminescent layer is a film of organic compound that emits light in response to an electric current. An OLED display panel can be made from flexible materials, as opposed to other technologies that need to be rigid, which means that the protective covering itself can also follow suit. It has of advantages over conventional LEDs such as (a) Lightweight and flexible plastic substrates so it can be rolled up and are highly shatter-resistant unlike the glass displays used in LCD devices; (b) It has better power efficiency and thickness; (c) Better response time than LCD. But it also has its share of disadvantages such as shorter lifespan in terms of brightness and colour efficiency, lesser colour balance, highly susceptible to water and even its lower power consumption benefit is limited to certain favourable conditions. proposition is simply based on the premise that in the long run, cost of every new innovation comes down? And the assertion that simply being flexible is advantageous in itself belies logic. Our final take is that innovation is always welcome but it has to be accompanied by real value addition to justify the investments and hype. Simply building excitement about new shape without real value infusion will have only short term dividend. Till then, we await the future to arrive! n shelley@mymobile.co.in

www.mymobileindia.com

face to face

“We are working to register a strong presence in smartphone segment too” Videocon, the household consumer durable name, has been instrumental in taking the making lead in providing affordable yet advanced products to the Indian consumers for the last three decades. Despite very tough competition from the Korean and Japanese electronics makers, Videocon has remained among the top players in the market. Taking ahead the legacy of the brand, Akshay Dhoot, Head Technology & Innovation,

Videocon, has been successful in guiding the conglomerate to the next level. He spoke with Haider Ali Khan and shared the future roadmap for the Videocon Group. Excerpts… Could you please elaborate on Videocon’s

Company’s products have been creating

addition of smartphones in the product

journey from Consumer electronics to the

a better world for consumers by offering

portfolio was natural, given that connected,

Smartphone segment? How has it evolved?

innovative, technologically-advanced

smart devices are ubiquitous worldwide,

With a vision delight and deliver beyond

products. Since smart, connected devices

which is where the future lies.

expectations, in 1985 my late grandfather

are the rage globally, we are working

Videocon was able to quickly leverage

Shri Nandlal Madhavlal Dhoot founded

to register a strong presence here. The

its manufacturing and distribution

Videocon, which became the first Indian

capabilities to add smartphones to its

Company to bring colour televisions in

product portfolio.

“Since smart, name across various categories in the connected devices are the country. rage globally, we are working to Driven by the philosophy of register a strong presence here. innovation and customer centricity, Videocon has always put-in The addition of smartphones in the efforts towards strengthening product portfolio was natural, given its offerings and services. Over the course of time, Videocon has that connected, smart devices are contributed to innovations, adapted ubiquitous worldwide, which is to the market trends and skillfully where the future lies” engineered its wide range of products the country. Videocon is now a household

to achieve consumer satisfaction. The

48 | august 2017

Which is your target group and why did you choose them? Since India has almost 250 million smartphone users, it surpassed the US in 2016 as the second-largest smartphone market globally. The population of 1.3 billion and a $2.3 trillion economy growing more than 7% each year shows clearly there is tremendous untapped potential for smartphones being manufactured locally. Given this scenario, Videocon’s target group includes young and old as well

MYMOBILE

as urban and rural customers.

the fastest-growing product lines, we will

help distributors and dealers in managing

facilitate the journey towards smartphones

sales and purchases more efficiently.

The recent smartphone launches cater

by launching premium, slim, metal-

to the low budget segment, how will

body ones. The Company’s focus would

Could you please elaborate on the after sales

Videocon sustain itself against high ranged

be on meeting customer demands via

service which you provide? At present, the

smartphones in the market? In the days

innovations with the latest software and

Company has more than 1,100 service

ahead, Videocon will be launching high-

operating systems. Besides Krypton 22,

centers throughout India. These are mixed

end smartphones too. Towards this goal,

the recently-launched Delite 11+ has

partnered as well as company-owned.

the Company has established global

advanced features such as the SOS-Be-

Videocon’s after-sales service is robust. In

standard R&D centers in India, Japan,

Safe feature, permitting users to alert near-

fact, a scheme has been launched offering

China and Oman. It should be noted that

and-dear ones and pinpoint users’ exact

15 days replacement if a smartphone is

Videocon has three decades of experience

location in the event of any emergency.

not repaired within two weeks, besides offering a spare handset of an equivalent

in manufacturing various products for

or higher model. These initiatives

Indian consumers. This experience is most valuable in understanding the psyche of domestic consumers. Since the cost of manufacturing within the country is highly competitive, backed by our own R&D centers, Videocon will be well placed to sustain itself against competitors. What distribution network does Videocon use? Is online a major domain? If not then, do you have plans to make your devices

“In the days ahead, Videocon will be launching high-end smartphones too. Towards this goal, the Company has established global standard R&D centers in India, Japan, China and Oman”

available through a mix of both online and

drive higher customer satisfaction and retention. The Company has dedicated sales and marketing teams to manage the market and the partners as well. Therefore, Videocon’s products reach every nook and corner of the country. Do you expect the consolidation happening among Indian OEMs to protect the onslaught by the Chinese mobile makers? No, Indian OEMs have just started their journey in

offline channels? Currently, we have around

manufacturing, and I don’t see any major

20,000 retail points and will double the

How is Videocon contributing to the

consolidation in the next 2 years, as there

number by the end of this financial year.

overall ecosystem of ICT in India? This is

wouldn’t be any major advantages.

While Videocon smartphone sells all of its

being done through Videocon’s high-

products offline, tie-ups exist with leading

tech manufacturing facilities and the

What are your expansion plans for India and

e-commerce portals for selling accessories

R&D center in India, which are creating

do you plan to go overseas? With plans to

online.

world-class smartphones for consumers.

be among the top 5 smartphone players

Videocon has partnered with Jio in

in India, Videocon will continue to expand

What new features can we expect from

supporting the Central Government’s

operations. The Company has always been

Videocon in the upcoming smartphone

‘Digital India’ initiative. Moreover, our

linked with the ‘Make in India’ ethos much

category? The driving force in the

devices are compatible with Paytm,

before the term originated. As the Chinese

upcoming smartphone offerings will be

FreeCharge and other apps that are a

economy experiences falling growth, we

design and product efficiency. Even the

pivotal part of Digital India.

believe Indian companies could seize the

recently-launched smartphone Krypton

opportunity and fill the manufacturing

22 provides best-in-class technology

What are your views on GST? How does it

vacuum by catering to global demand.

such as VoWifi for a better, uninterrupted

help your cause and business? GST will be

As the Central Government is offering

voice-calling experience. This feature lets

beneficial for the industry and the Indian

multiple incentives to manufacturers,

a mobile user retain the same number and

economy by bringing in transparency and

including policy reforms, we will extend

smartphone dialer interface when making

boosting the overall revenue base. By

our cooperation in meeting ‘Make in India’

a call over the cellular network or over any

forcing unorganized players in adhering

goals. Videocon smartphone has a major

Wi-Fi network. The OTG support and infra-

to norms, it will help in creating a level-

overseas expansion plan, and we are

red blaster features are other consumer-

playing field for all stakeholders, which is

currently exporting in good numbers to

centric features of the smartphone.

important to ensure the industry’s long-

the middle-east. n

Since smartphones constitute one of

www.mymobileindia.com

In Conversation

face to face

term survival. The new simple structure will

haider@mymobile.co.in

august 2017 | 49

In Conversation

face to face

“Smartron is an IoT brand that is focused on building an IP led ecosystem in India with devices across multiple categories” Smartron India Private Limited, a technology and IoT startup founded by Mahesh Lingareddy with Sachin Tendulkar as an investor and brand ambassador, has big plans in handset and other device space despite cluttered and toughening marketplace. Overall, Smartron aspires to become a premier global IoT convergence brand by uniquely accelerating and aggregating the product ‘Innovation, Design and Engineering’ expertise in India and around the globe. As part of rolling out its vision into action, the company recently roped in former Motorola India Country Head Amit Boni as Vice President, Sales and

Marketing. At Smartron, Mr Boni is responsible for overall brand building and heading the sales and marketing functions. Mr Boni had a phenomenal stint with Motorola where he is credited with starting and scaling up Motorola Mobility’s business in India from scratch to multimillion dollar profitable business. One is sure his new company and he himself would aspire to replicate the past success. He opens up about his plans in an interaction with Shelley Vishwajeet. While Indian handset market is huge and a

major market share. Smartron is building

there is very limited work that is happening

growing one, the hard fact remains that it is

India’s first global technology OEM based

that can be called innovative. We see a huge

already a crowded marketplace. What gives

on an AI platform called tronX™. Our vision,

opportunity to grow into becoming one of the

you the confidence that you can still make

therefore is to bring in world class hardware

key players in each of these segments. When

a mark in this space? The Indian handset

and software with strong R&D across

we look at smartphones, we don’t look at only

market is definitely a cluttered one but

different segments whether it’s personal

standalone products but we are focusing on

there are only 4-5 key players that have high

tech, health, home, infrastructure and

creating a mobile ecosystem which is not

quality products in the market and have the

security. From a pure hardware perspective,

just great hardware but also greater use

50 | august 2017

MYMOBILE

cases for the consumers which include

will include both online and offline. We’ve

has filed more than 50 patents already

software and services as well. We want to

seen success with an online channel for

and is the only Indian company to have a

create a very robust ecosystem and build a

our smartphones and tbook and have also

patent licensing deal with Qualcomm. We

global brand that’s based out of India.

extended the srtphone to offline trade as

are aggressively looking at expanding our

well. Similarly, we will evaluate the best go

product portfolio in the country both for a

What is going to be your strategy to enhance

to market route for our devices in the future

direct to consumer channel as well as to

eyeballs and mindshare. Do you think

also and choose the ones that are the most

enterprises. We want to create a robust

association with Brand Sachin is enough to

accessible for our consumers.

ecosystem of such IP driven products and

bring the desired brand equity and sales?

services that provide a seamless experience

Smartron is an IoT company and we are

Your take please on the competition you’re

going to launch products across different

getting in the market. How will you sustain

categories. Therefore, our strategy is

the marketing strategies of Chinese players?

How do you want people to know Smartron

not going to be focused on just single or

As a country, India has a lot of potential to

as? Smartron is building India’s first global

conventional channels and routes. For

develop IP and setup an IP driven ecosystem

technology OEM brand with focus on

to consumers through tronX™

instance, for the srtphone, Sachin had

innovation led product ecosystem around

launched the phone and we had partnered

tronX™, an AI powered IoT platform. Through

global heights, the first name that comes to

multiple categories like health, automation,

“Most of the with Flipkart to sell it exclusively. Along this we are going to offer devices, sensors, with that, we had also done a series of services, community and care delivering Chinese brands are now OOH activations and print and digital seamless and intelligent experience taking advantage of the ‘Make in campaigns to create visibility. And now targeting consumer, enterprise, we have also taken the offline route industrial and infrastructure markets. India’ program by just assembling a and are selling srtphone through few parts here and calling it Indian. offline retail. Both Smartron and What would be the focus of Smartron? For Smartron, the vision is very clear. Sachin have one common goal, see There are unconfirmed news that India shining on the global map. Smartron is going to venture into IoT We want to be known for high quality We believe Sachin is an Indian space, automobile and healthcare too! products designed and engineered brand that has gone global in the As mentioned earlier, Smartron is not true sense and hence he is a perfect fit a smartphone company. We are an IoT in India based on our IoT for the brand Smartron. When you think brand that is focused on building an IP platform called tronX™” about someone who has taken India to led ecosystem in India with devices across your mind is Sachin Tendulkar. Sachin

home amongst others. And all these are

is more than just a brand ambassador at

of devices here.However there is no Indian

martron, he is an investor and therefore

brand that is a global consumer electronics

tronX™ that delivers seamless experiences

has the company’s vision at the centre of

brand, which is very sad since India is the

to consumers. Smartron is innovating

everything that he does in association with

second largest consumer of electronics

and investing in variety of smart, sensor,

the brand. The brand is surely going to

in the world. We want to change that.

robotics, big data, artificial intelligence

gain attention because of Sachin, however

However as also know that Indian brands

and UI/UX technologies. Smartronproducts

that was not the sole reason for Sachin’s

mayn’t be the best suited to manufacture

under tronX™ platform gives the users

involvement in the brand.

the products here because China has the

easy access to the tstore, tcloud (unlimited

economies of scales. Most of the Chinese

storage), tcare and partner services. We are

Which is going to be the main channel for

brands are now taking advantage of the

looking at partnering with the right brands

smartron to market its devices? Apart from

Make in India program by just assembling

to develop such high end products and

the smartphones and personal compute

a few parts here and calling it Indian. For

expand this ecosystem. Recently, we had

devices that we have launched in the market

Smartron, the vision is very clear. We want

acquired Volta Motors in Chennai which is a

in the last one year, Smartron is looking at

to be known for high quality products

company that makes electric bikes. We will

launching more devices across different

designed and engineered in India based on

look at similar acquisitions/partnerships in

categories like health, auto, home over the

our IoT platform called tronX™. We are not

the future in other segments as well to build

next 6-8 months. All of these categories

looking to compete with the Chinese brands

need a different channel strategy which

on price but on R&D and quality. Smartron

a strong AI platform led network. n shelley@mymobile.co.in

www.mymobileindia.com

In Conversation

face to face

august 2017 | 51

Study

market insight

Indian Wearable Market

Set To Double

But India to remain primarily a market for low-end offerings in near future!

ccording to the latest

sleep monitor and among others are

IDC Worldwide Quarterly

soon becoming the must-have features

Wearable Tracker, CY Q1

in basic wearables, even in entry level

2017 saw total shipments

(<USD50) segments.”

of 612K units of wearables in India,

Less than USD50 segment continues

which includes smart wearables, that can

to dominate the category accounting for

run third-party apps, and basic wearables

78.6 percent of total wearable shipments

which cannot run third-party apps.

in CY Q1 2017. This entry level segment

In terms of product category, basic

is led by GoQii followed by Xiaomi. “New

wearables accounted for almost 90

entrants like Titan, with aggressive

percent of total wearable shipments

marketing, have entered Indian wearable

in Q1 2017. Celso Gomes, Associate

market in March further increasing the

Market Analyst, Client Devices, IDC India

competition in this highly cluttered entry-

says “In addition to the low entry price

level segment,” adds Gomes.

of basic wearables, consumers are now

The offline share of wearables

getting better value from these devices

shipments stood at 36.2 percent in

as the category now offers advanced

Q1 2017 up from 24.3 percent over

features. Features such as heart rate,

the same period last year. The offline

“In addition to the low entry price of basic wearables, consumers are now getting better value from these devices as the category now offers advanced features. Features such as heart rate, sleep monitor and among others are soon becoming the musthave features in basic wearables, even in entry level segments” – Celso Gomes, Associate Market Analyst, Client Devices, IDC India

52 | august 2017

MYMOBILE

Study

market insight Top Three Wearable Device Companies in India Market Share, Q1 2017 Notes: The “Company” represents the current parent company (or holding company) for all brands owned and operated as subsidiary

Goqii, 20.8% Xiaomi, 10.1% Others, 64.1%

Fitbi t, 5.0 %

Source : IDC WW Wearable Tracker, Q1 2017

share has improved over the last couple

2017 led to the decline of Xiaomi’s share

of quarters and is expected to grow even

in Indian wearables market.

further. Key new entrants like Fossil, Titan,

Fitbit maintained its third place in CY Q1

etctera have entered the Indian wearable market primarily through retail stores.

2017 even though shipments declined 42.7 percent

In addition, certain online vendors like

s equentially.

Xiaomi and GoQii are also exploring offline

Newly launched

channels to expand their customer base

Alta HR helped

and enhance their presence.

offsetting volume of earlier Alta

Vendor Highlights

shipments. New

GOQii maintains its leadership in the Indian

lineup of product

wearable market with 20.8 percent share. GOQii shipments increased 21.0 percent sequentially in CY Q1 2017 driven by fresh demand for its newly launched GoQii HR and promotional upgrade offer. It is gradually migrating from online only to hybrid channel to increase its offline presence.

launches in the coming quarter to prepare for the festive season are expected to revive the vendor’s shipments.

The Forecast Wearable market is expected to grow at

“Currently, primary use-case of wearables are focused on the specific niche market like fitness and health. Hence, to sustain volume and existence in long run, wearables should evolve to appeal to a wider consumer segment resulting in either to be a mainstream device or an essential product of a broader ecosystem” – Navkendar Singh, Senior Research Manager, IDC India

a double-digit in CY Q2 2017. To further intensify competition, few new vendors

either to be a mainstream device or an

primarily China-based are expected to

essential product of a broader ecosystem,”

make inroads into Indian wearable market

says Navkendar Singh, Senior Research

especially in sub USD50 segments.

Manager, IDC India. Singh adds “Like

“Currently, primary use-case of wearables

IoT vendors, the wearables market should

Xiaomi slipped to the second position with

are focused on the specific niche market

differentiate themselves either in terms

10.1 percent vendor share as shipments

like fitness and health. Hence, to sustain

of service offered with the product or its

declined 30.6 percent in Q1 2017 over the

volume and existence in long run,

product features to enhance the scope of

previous quarter. Increasing competition

wearables should evolve to appeal to a

the market” n

and limited supply of Mi Band 2 in Q1

wider consumer segment resulting in

www.mymobileindia.com

team@mymobile.co.in

august 2017 | 53

Study

market insight

Tablet: The Downhill Journey Continues

Poor consumer demand pulls down India tablet market in Q117 while shipments dip 18.6 Percent over Q1last year but commercial segment remains the saving grace!

ccording to the latest IDC

India. According to Celso Gomes, Associate

Quarterly Personal Computing

Market Analyst, Client Devices, IDC India,

Device Tracker, 701,000

“The commercial segment is the key driver

tablets were shipped in India

for offsetting the declining consumer

in CY Q1 2017 - a marginal drop of 2.2

shipments in India. Due to growing digital

percent from 716,000 units in the previous

proliferation across industries, commercial

quarter. Tablet shipments in the consumer

segment especially large enterprise,

segment also declined 28 percent in Q1

government and education sectors, are

2017 compared to the same period last

expected to increase their demand for

year and resulted in a sharp 18.6 percent

tablets. This will drive vendors to focus

year-on-year (YoY) drop in total tablet

more aggressively in gaining market share

shipments in India.

in the commercial market to sustain the

The commercial segment accounted for one-third of total tablet shipments in

India tablet market.”

“The commercial segment is the key driver for offsetting the declining consumer shipments in India. Due to growing digital proliferation across industries, commercial segment especially large enterprise, government and education sectors, are expected to increase their demand for tablets”

– Celso Gomes, Associate Market Analyst, Client Devices, IDC India

54 | august 2017

MYMOBILE

Top Five Tablet Companies in India Market Share, Q1 2017 Oth ers, 15.5 Apple, 5 % .3%

Notes: The “Company” Represents the current parent company (or holding company) for all brands owned and operated as subsidiary.

demonetization in Q4 2016 and partial transition in channel operations from third party television sales to setting up its own TV home shopping channel. Lenovo: Lenovo placed third with 20.0

% 21.3 ng, u s Sam

iBall, 17.2%

Datawind, 20.7 % Lenovo, 20.0%

percent market share as shipments

Study

market insight

remained stable over previous quarter. Twothird of Lenovo’s shipments in Q1 2017 went to commercial segment. iBall: iBall maintained its fourth place standing with 4.7 percent QoQ in Q1 2017. With increased participation in commercial deals, iBall is expected to gain momentum in commercial segment while most of the other key India vendors continue to be

Source : IDC WW Quarterty Personal Computing Device Tracker (Tablet), Q1 2017

Major Trends

shipments increased 4.0 percent quarter-

• Tablets with 4G based connectivity

on-quarter (QoQ) in CY Q1 2017, primarily

accounted for around 39.2 percent in

due to healthy growth in commercial

Q1 2017, up from 15.3 percent from

shipments. Samsung’s Galaxy J Max

Q1 2016.

continues to be the top selling model for

• For the first time in recent years, the

the company driven primarily by consumer

share of 7-7.9” tablets dipped to 70

consumer oriented. Apple: Apple maintained its fifth-place position despite shipments declining by 38.2 percent compared to previous quarter. iPad Air 2 remained the top selling model for Apple constituting more than half of its total shipments in Q1 2017. Limited shipments of iPad mini, which accounted for over one-third of total shipments last quarter, would result in shrinking of iOS

percent in Q1 2017. 8-8.9” tablets

market in India.

“Tablet shipments The Forecast the total tablet shipments in in India in CY Q2 2017 are Tablet shipments in India in Q1 2017, up from 8.9% in likely to be negatively impacted CY Q2 2017 are likely to be Q1 2016, primarily driven negatively impacted by the by consumer segment. by the GST implementation which is GST implementation which is Shipments of 10” plus expected to begin from 1st July 2017. expected to begin from 1st July tablets were up by 43 2017. The distribution channels percent YoY in Q1 2017 to The distribution channels for tablets for tablets will be cautious account for 11.6 percent will be cautious on procuring on procuring new inventory of market share. especially in the month of June. • Detachable tablets still new inventory especially in the account for a nominal share “Apprehensions on lower tax month of June” of the total tablet market, driven credit and lack of complete clarity contributed to 12.3 percent of

primarily by the consumer segment.

regarding the processes are the major

Acer continued to dominate this product

concerns of retailers and city/state level

category, followed by Apple’s iPad Pro. • Tablets sold through online channels

distributors, which may lead to a limited segment, followed by Galaxy Tab A.

inventory stocking, especially in the June

accounted for 35 percent of the total

Datawind: Datawind secured the second

2017,” says Navkendar Singh, Senior

tablet shipments in Q1 2017.

position with 20.7 percent market share.

Research Manager, IDC India. “But impact

Although shipments grew by 16.7 percent

is expected to be short spanned as channel

Tablet Company Highlights

from the previous quarter, shipments

would prepare themselves for the festive

Samsung: Samsung leads the tablet market

are down 38.9 percent over Q1 2016.

season in second half of Q3 2017.” n

at 21.3 percent market share. Samsung

Datawind’s slowdown is primarily due to

www.mymobileindia.com

team@mymobile.co.in

august 2017 | 55

Study

market insight

The Slump Continues in PC Industry Worldwide PC shipments declined 4.3 Percent in second

he downhill slide in global PC shipments continues for 11th straight quarter. According to latest

preliminary data released by Gartner, Inc, worldwide PC shipments totaled 61.1 million units in the second quarter of 2017, which is a 4.3 percent decline from the second

quarter of

quarter of 2016. It may be noted that

2017 even as

5 year slump and shipments in the

HP reclaimed the top position

the PC industry is in the midst of a second quarter of this year were the lowest quarter volume since 2007. “Higher PC prices due to the impact of component shortages for DRAM, solid state drives (SSDs)

from

and LCD panels had a pronounced

Lenovo

second quarter of 2017,” said Mikako

in the

negative impact on PC demand in the Kitagawa, principal analyst at Gartner “The approach to higher component

worldwide

costs varied by vendor. Some decided

PC market

without raising the final price of

to absorb the component price hike their devices, while other vendors transferred the costs to the end-user price.” However, in the business segment, vendors could not increase the price too quickly, especially in large enterprises where the price is typically locked in based on the contract, which often run through the quarter or even the year,” Ms Kitagawa said. “In the consumer market, the price hike has a greater impact as buying habits are more sensitive to price increases. Many consumers are willing to postpone their purchases

56 | august 2017

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Study

market insight Preliminary Worldwide PC Vendor Unit Shipment Estimates for 2Q17 (Thousands of Units) Company

2Q17 Shipments

2Q17 Market Share (%)

2Q16 Shipments

2Q16 Market Share (%)

2Q17-2Q16 Growth (%)

HP Inc.

12,690

20.8

12,285

19.2

3.3

Lenovo

12,188

19.9

13,305

20.8

-8.4

Dell

9,557

15.6

9,421

14.7

1.4

Apple

4,236

6.9

4,252

6.7

-0.4

Asus

4,036

6.6

4,501

7.0

-10.3

Acer Group

3,850

6.3

4,402

6.9

-12.5

Others

14,546

23.8

15,710

24.6

-7.4

Total

61,105

100.0

63,876

100.0

4.3 Source : Gartner (July 2017)

Notes: Data includes desk-based PCs, notebook PCs and ultramobile premiums (such as Microsoft Surface), but not Chromebooks or iPads. All data is estimated based on a preliminary study. Final estimates will be subject to change. The statistics are based on shipments selling into channels. Numbers may not add up to totals shown due to rounding.

until the price pressure eases.” HP Inc. reclaimed the top position from Lenovo in the worldwide PC market

“Higher PC prices due to the impact of component shortages for DRAM, solid state drives (SSDs) and LCD panels had a pronounced negative impact on PC demand in the second quarter of 2017” – Mikako Kitagawa, Principal Analyst at Gartner

www.mymobileindia.com

which can supply the integrated IT needs to businesses under the Dell Technologies umbrella of companies.

in the second quarter of 2017. HP Inc.

In the US, PC shipments totaled 14

has achieved five consecutive quarters of

million units in the second quarter of

year-over-year growth. Shipments grew in

2017, a 5.7 percent decline from the

most regions, and it did especially well in

second quarter of 2016 (Pl see Table

the US market where its shipments growth

2). The US market declined due to weak

far exceeded the regional average.

consumer PC demand. The business

Lenovo’s global shipments declined

market has shown some consistent

8.4 percent in the second quarter of

growth, while early indicators suggest

2017, after two quarters of growth.

that spending in the public sector was

Lenovo recorded year-over-year shipment

on track with normal seasonality as the

declines in all key regions. Ms. Kitagawa

second quarter is typically the peak

said the 2Q17 results could reflect

PC procurement season. However, the

Lenovo’s strategic shift from unit

education market was under pressure

share gains to margin protection. The

from strong Chromebook demand.

strategic balance between share gain

Chromebook Demand: The Chromebook

and profitability is a challenge for all PC

market has been growing much faster

vendors.

than the overall PC market. Gartner does

Dell achieved five consecutive quarters

not include Chromebook shipments

of year-on-year global shipment growth,

within the overall PC market, but it is

as shipments increased 1.4 percent in

moderately impacting the PC market.

2Q17. Dell has put a high priority on

Worldwide Chromebook shipments grew

PCs as a strategic business. Among the

38 percent in 2016, while the overall PC

top three vendors, Dell is the only vendor

market declined 6 percent.

august 2017 | 57

Study

market insight Preliminary U.S. PC Vendor Unit Shipment Estimates for 2Q17 (Thousands of Units) Company

2Q17 Shipments

2Q17 Market Share (%)

2Q16 Shipments

2Q16 Market Share (%)

2Q17-2Q16 Growth (%)

HP Inc.

4,270

30.5

4,008

27.0

6.5

Dell

3,874

27.7

3,801

25.6

1.9

Lenovo

1,848

13.2

2,207

14.9

-16.3

Apple

1,649

11.8

1,825

12.3

-9.6

447

3.2

754

5.1

-40.7

1,921

13.7

2,257

15.2

-14.9

14,009

100.0

14,852

100.0

-5.7

Asus Others Total

Source : Gartner (July 2017)

“The Chromebook is not a PC replacement as of now, but it could be potentially transformed as a PC replacement if a few conditions are met going forward,” Ms Kitagawa said.

2017, a 3.5 percent decline

“HP has achieved mixed results across five consecutive quarters of various countries. year-over-year growth. Lenovo’s Uncertainty around the U.K. elections global shipments declined 8.4 percent meant some in the second quarter of 2017, after two U.K. businesses delayed buying, quarters of growth. Dell achieved five especially in the consecutive quarters of year-onpublic sector. In France, consumer year global shipment growth, confidence rose as shipments increased 1.4 more than expected after Emmanuel percent in 2Q17” Macron was elected

year over year. There were

president, however spending on PCs remains sluggish. PC shipments

“For example, infrastructure of general connectivity needs to improve; mobile data connectivity needs to become more affordable; and it needs to have more offline capability.” PC shipments in EMEA totaled 17 million units in the second quarter of

58 | august 2017

increased in Germany as businesses invest

dynamics in India and China. In India, the

in Windows 10 based new hardware,

pent up demand after the demonetization

and the Russian market continued to

cooled down after the first quarter, coupled

show improvement driven by economic

with the absence of a large tender deal

stabilization.

compared to a year ago and higher PC

In Asia/Pacific, PC shipments surpassed

prices, brought about weak market growth.

21.5 million units in the second quarter of

The China market was hugely impacted by

2017, down 5.1 percent from the same

the rise in PC prices due to the component

period last year. The PC market in this

shortage. n

region was primarily affected by market

team@mymobile.co.in

MYMOBILE

consumer insight

Telecom Services Delivery Goes The “App” way Mobile apps become the most preferred way of getting telecom services as customers increasingly prefer service delivery without personal visit

he ubiquitous mobile retailers

done for its prepaid services using online

are losing out to mobile apps

methods dominated by mobile apps (57

in service delivery for telecom

%) and followed by websites (31%)

products in Delhi/NCR. These

Hassle free documentation is a clear

facts have come out in a survey undertaken

forte (with 69% votes) of Mobile

in the region by mobile services aggregator

apps primarily belonging to telecom

10digi.

aggregators. All other modes have

Customers increasingly prefer home

almost similar level of preferences. n

services are also offered by the mobile apps n

telecom services.

apps majorly. Websites, which again are an

online medium, are a distant but second

save a customer from the hassles of

services in the region. This in a way seems

personal visit while looking for a telecom

to suggest that local mobile retailers and

service.

company stores are falling out of favour

Speaking on the insights of the survey

due to the fact that the customer has to

The major highlights of this survey are as follows: n

Mobile app (52%) is increasingly becoming the most preferred way of getting telecom services by customers. Websites are a distant second (23%). Local mobile retailers (12%) and company stores (13%) are losing ground mostly to competition from Apps.

Mobile Apps (Especially apps of telecom aggregators which offer services for all major telecom brands and individual apps of each telecom operators) are a clear winner (with 70% votes) and the most preferred way for getting telecom services activated in minimum amount of time.

Customers find it easier to get a recharge

www.mymobileindia.com

Mobile apps and websites offering telecom services are the best ways to

most preferred way of getting telecom

the transaction.

Customers find telecom apps the most convenient way for getting multi brand

delivery of telecom services using mobile

personally visit these places to complete

Best offers (discounts etc) in telecom

by 10digi, Ozair Yasin, Managing Director,

“Home delivery of telecom services is the way to go as most customers find it hassle free of getting the same services without having to move out. We feel this is where telecom service providers should be concentrating for providing their services in the times to come”

– Yasin, Managing Director, 10digi

10digi said, “With the rapid strides in online connectivity and proliferation of mobile connectivity the mobile apps which provide multi brand telecom services to the customers are being preferred by the customers. Moreover, home delivery of telecom services is the way to go as most customers find it hassle free of getting the same services without having to move out. We feel this is where telecom service providers should be concentrating for providing their services in the times to come.” The survey seems to suggest that even the offline modes of service delivery like local mobile retailers and company stores will have to take help of online methods, mostly app based methods for service delivery if they want to make a mark and also make the documentation and activation of services hassle free and fast. n team@mymobile.co.in

august 2017 | 59

In Conversation

“Blaze Can Be Your Personal, Intelligent News Buddy” Bot is derived from the word robot which is cloud-based software that automates the tasks you would usually do on your own. These include fetching information, booking a cab, making reservations, fixing appointments, or talking to a customer center executive. The most common of all bots is the Chabot, which mimics or simulates conversation using artificial intelligence like Siri, Google Alio, CNN, to name a few. Similarly, Blaze Bot is like a buddy that would keep track of what is trending and could let you know about the things you might be interested in. It will get to know you, what you like and then scan the web for content that you may prefer reading, scrolling or viewing. This bot will deliver trending content from the across the web; through a simple messenger interface. The bot is already one of the top performing bots on Telegram, but is now being launched for the first time on Facebook Messenger. Carlos Nicholas Fernandes,

based out of Singapore, is an entrepreneur, innovator and public policy advisor, who, in 2006, invented and patented the world’s first legal Internet-based Digital Video Recorder called Record TV. After the success of Record TV, Carlos then launched InstantTV app, which soon became the fastest growing Over-the-Top (OTT) service in Singapore, hitting #1 in the Apple App Store as well as the Google Play Store in Entertainment. Carlos now brings Blaze Bot for easy access information to the Indian market. On his visit to India, he spoke with Haider Ali Khan and shared information about his latest offering. Excerpts...

60 | august 2017

MYMOBILE

“Consumers spend more time on messaging apps than on any other app - checking it as frequently as hundreds of times a day. Thus our delivery of news on messaging apps is a natural evolution of simply serving customers through the interfaces they are ordinarily accustomed to using”

What is Blaze and how does it operates?

What could be the minimal requirements

Blaze is an AI-based conversational bot

of having this technology in a

that scours the web for the hottest news,

smartphone? A smartphone

videos and tweets and helps you discover

just need to have a

more. Think of it as your personal,

Facebook messenger on it

intelligent “news buddy”.

and one can then easily

It messages you, just like a friend -

access news through

through a chat message on messenger.

Blaze by simply going to

Like a friend, the bot gets to know you and

blaze.im and adding to

shares information and topics you might

messenger.

be interested in, but also shares fresh, new content that you would normally not

What is the status of this

discover. It provides a free bot for every

technology and where this

publisher, which is fully configurable. So,

could be found?

if you consider a media company, let’s say

One can visit blaze.im and click

“My Mobile”, for example. Blaze delivers

on the URL to add Blaze to messenger,

*exclusively * “My Mobile” news to users

following which you can start a conversation

of the bot. Our bot will be better and more

with the bot. Once you are in, the bot starts

after one month just 5% of the users

intelligent than anything they could ever

by providing you 4 options: Buzz, News,

that downloaded your app are using it.

build, because we know the topics that

Videos & Surprise me!

If you consider a cost-per-install of say

a user may be interested in across other

Buzz: delivers links to the articles that

$1.24 (the global average cost), that

media bots that we power.

consumers are searching for tweeting etc.

means you spend ~$25 for a user that

To be clear, the news itself is not

and are highly contextual based on the

sticks on beyond a month and at least

delivered by the bot - the bot acts like

time of the year and current events. It has

$100 for a user that uses the app 3

an entertainment element to it, but it is not

months after download - and we are not

exclusively restrained to entertainment.

talking about revenue here, much less

News: deliver you links to the best news,

profit. It is no wonder that only 0.1% of

curated from the safest news sources. We

all apps have more than 50,000 installs

start off with delivering you top stories,

and the usage numbers on those apps

but then you can drill down to business,

are also a lot lower. In fact, nearly

entertainment, cricket and Bollywood.

80% of a user’s time is spent on his 3

Videos: deliver you links to the hottest

favorite apps. The important thing is why

videos from around the world that are

does this happen? Why does the future of

making waves in India. These could

bots look bright?

“Blaze is an offering that is not an app. It doesn’t require a download. It really is a news buddy. It messages you, just like a friend - through a chat message on messenger” a Google News-like index that directs

include viral videos, hot trailers or really

lucky enough that your app is downloaded,

Blaze is an offering that is not an app.

inspirational social videos.

It doesn’t require a download. It really is

Surprise me!: Alleviates you from having to

a news buddy. It messages you, just like

decide anything. It decides between Buzz,

a friend - through a chat message on

News and Videos on its own.

messenger. Like a friend, the bot gets

users to the My Mobile website with

Finally we also have the option to

to know you and shares information and

news articles, which are then monetized

“teleport” yourself to a different country

topics you might be interested in, but

exclusively by My Mobile.

- from where we will link to an entirely

also shares fresh, new content that you

different list of content that is trending.

would normally not discover. This eases

So media companies don’t have to build their own Artificial Intelligence (AI),

out space in one’s device as it might just

Natural language etc. - all they have to do

How does it replace various apps in a

replace bunch of applications in a device

is promote their bot. They don’t even have

smartphone? Today, the average user

and cater to the audience with all the

to pay us.

downloads zero apps per month. If you are

information at one place.

www.mymobileindia.com

In Conversation

face to face

august 2017 | 61

In Conversation

face to face

The customization could be easily done

What are the challenges have you

to be that friend that keeps you posted on

with the help of Google, so where does

been facing while developing this new

the hottest videos, news and trends that

this technology can be leveraged and

technology? When you are developing on

are happening around the world - you don’t

do we really need it? In the old days,

a platform that’s early (and somewhat

have to search for it or look for it. It delivers

publishers delivered news through print

immature) things are a learnt harder. One

it right there to you in messenger and over

publications. Then, companies delivered

needs to deal with the platforms bugs,

time it gets more and more fine-tuned to

news through websites, and then later,

idiosyncrasies and limited feature set.

your interests. In fact the predecessor of

through apps. Delivery of curated news

This is typical in the technology evolution

Blaze (that we called “NowTrendingBot”)

across geographies and publishers

process and over time, the platforms will

on telegram is consistently one of the top

through bots is uncharted territory and we

get more robust. That said, it is important

10 bots and hovers at #5. We hope that

are the first company to do so. Messenger

to be on a platform early and that’s why

our bot does as well in the Indian market

is undoubtedly the platform of choice

we are here.

and that we can power the bots for the

for consumers today. Consumers spend

wider media industry.

more time on messaging apps than on any

From RecordTV and InstantTV, now you

other app - checking it as frequently as

have Blaze. How has been this transition

Where do you see the potential now and how

hundreds of times a day. Thus our delivery

overall? We launched InstantTV - which

are you going to take it ahead? Our vision

of news on messaging apps is a natural

is a consumer facing TV product in

for Blaze however is much bigger. We

evolution of simply serving customers

Singapore. It rose to become the #1

don’t just want it to be a bot that delivers

through the interfaces they are ordinarily

app in the country in the Entertainment

news. We believe that Blaze should be

accustomed to using. While some

category immediately. We can count 1 in

fundamentally different from a “converted

companies may build other news bots

8 Singaporeans as users. Our business

News app” and should leverage the

in the future, our value proposition is the

model, however has been to take a

conversational abilities of the messaging

human-AI combination for curation that

B2B approach by partnering with MSOs

platform. As such, we are working on

we use to deliver trending news, videos

to deliver linear channels targeted at

enhancing the product that will deliver a

and tweets. Further, we are also allowing

millennials. We have agreements that

social layer on top of trending news and

individuals and creators to create their

will result in our channels being shown to

videos that goes well beyond sharing - one

own “take” on the news - what we call

upwards of 20 million users across India,

that combines commentary, comedy and

“Blazes” that blends satire, commentary

South-East Asia and the Middle East.

trending information in a way that has

and the news through a seamless user experience.

62 | august 2017

We would like Blaze to be the top bot for news / trending content. We want Blaze

never been done before. n haider@mymobile.co.in

MYMOBILE

face to face “In coming years, focus will be more on protecting individuals from social engineering attacks” Although India is on the threshold of a digital revolution where mobile phones happen to be the key to surf the Internet and manage one’s bank account, the recent global ransomware attacks that had a ripple effect on some institutions in India make us worried about the country’s preparedness to combat the menace of cyber security threats that loom large across the world. To discuss the issue and more so that the general mass could adopt some extra precautions, Ramesh Kumar Raja caught up with Tarun Wig, Co-founder, Innefu

Labs, an information security company servicing clients like DRDO, RBI, CRPF, BSF etc. Cyber security has emerged as crucial

years. However, we do not have any policy

bodies such as CERT In, NCIPC etc. which

as the national security, especially post

or recommended suggestions on the apps

are doing multiple seminars and conferences

demonetization. How do you look at its current

that one should have in his phone. There

to spread awareness. Unfortunately, it will

situation in India especially when the internet

are 16 million android devices which are

take time to filter down to the mass level.

has become a part and parcel of our life?

infected. We need to spread awareness

There are more than 450 million internet

on how smartphones can be exploited to

DRDO, RBI, CRPF and BSF are all big institutions

users in the country. However, 90% of the

intrude on one’s privacy.

serving the nation in their capacities. How is Innefu Labs involved in tapping the opportunity

general population is not even aware of the kind of cyber threats out there. The recent

How is India gearing up to combat cyber

of cyber security solutions to these national

WannaCry and Petya attacks have shown

threats, across sectors, which most of the

bodies? Innefu is an Information Security

that the populace is not aware of the attacks

people are unaware of? Technology is

R&D organization focused on Cyber Security

that can take place in cyber space. Hackers

fast catching up. However, as a nation of

and Big Data Analytics. We have been

have exploited vulnerabilities in BHIM

software engineers, it is embarrassing to

working with agencies to provide them with

application to steal money. Cyber security or

admit that we don’t have any indigenous

innovative cyber security solutions and

cyber awareness has not kept abreast with

cyber security softwares to boast of. Apart

Predictive Intelligence solutions to help

the rapid pace of digitization in the country.

from Quick Heal, we don’t have any other

combat cyber crimes.

cyber security product which has made it Since mobile phones are there in every hand,

to an IPO listing. Most of the softwares are

Being an expert in this field, can you please

facilitating a number of banking, payment and

imported from US or Israel. Having said

tell us what information security trends

other secret services, what are the potential

that, the startup eco system is pretty vibrant

will dominate the market in next few years?

challenges especially when the country

and a lot of innovative solutions are coming

The next few years will be dominated by

is moving towards the goal of a cashless

out to solve problems. All it needs is support

Artificial Intelligence and Machine learning

economy? India just crossed the mark for

from the government.

to tackle cyber attacks. Focus will be

1 billion mobile phone subscribers. A large

more on protecting individuals from social

number of these subscribers will become

Is the government doing enough to spread its

smartphone users in the next couple of

awareness? The government has multiple

www.mymobileindia.com

engineering attacks. n ramesh@mymobile.co.in

august 2017 | 63

Tried & Tested

burntest

HTC U11

Squeezed to Please!

TC, the

product, HTC U11, is an

Taiwanese

example to that.

consumer electronics

One can say that HTC

but HTC U11 is lighter and

panel is same as that of HTC

slimmer than U Ultra. HTC

U Ultra, a Super LCD 5. The

U11 is available in Silver and

LCD 5 panel is 30 percent

U11 is the new redefined

Black colours. We’ve got the

colourful and 50 percent

company, is continuously

and updated version of

Black for you. HTC U11 is the

more responsive to touch

evolving itself in design and

the previous launch of the

world’s first smartphone with

as compared to its earlier

innovation and have remained

company which was HTC U

a new ‘squeeze’ technology,

versions. The viewing angles

one of the top companies

Ultra. The U Ultra did not

HTC Edge Sense, which

of the phone is also quite well

around the world which invest

taste that much success in

gives the ability to activate

and as well as the outdoor

millions into R&D. Their latest

the market because of some

advanced touch for enhanced

legibility. The phone also

functionality.

has an option to manually

major misses in both, software and hardware.

correct colour temperature

carved out and it is highly

and a night mode that turns

attempt to overcome all

polished, it also has Corning

them to the warmer end of the

the shortcomings which

Gorilla Glass 5 reflecting lights

spectrum when enabled.

Ultra was not able to

differently when the device is

meet. U11 is believed

viewed from different angles

Platform

to establish well in the

and the outer frame of HTC

The new HTC U11 is powered

market because of all

U11 is carved out of solid

by 2.45 GHz Octa-core

the shortcomings and

metal, so are the power button

Qualcomm Snapdragon 835

demands were kept in

and the volume rocker of the

processor which is assisted by

mind in the process of

device. The phone is priced

a 6 GB RAM giving the new

making or creating a

at Rs 51,990 which is lesser

HTC U11 power to take all the

masterpiece like U11.

when compared to U Ultra

processes of the device with

Design The HTC U11 is carrying

which had the price of Rs

ease. The 6 GB RAM enables

59,990.

you to do any task or play any

The buttons are placed on

game be it of high graphics

the same liquid surface

the right side of the device

without the worry of phone

design language of that

and there is no button on

letting you down in mid of any

of U Ultra’s but it has

the left side. On the top of

task. The internal ROM of the

made some adjustments

the device there is dual SIM

device is of 128 GB which

in its functional design.

card/microSD hybrid slot.

can further be expanded

HTC U11 is about 5.5

The bottom of the device has

with the help of microSD

inch in display while

USB Type-C port for charging

card. The new HTC U11 has

the U Ultra was of 5.9

and data syncing, the speaker

the latest Android operating

inch making it little

rests underneath the speaker

system which is Android 7.1.1

uncomfortable for using

encapsulated by a white

Nougat and when combined

the phone but this issue

border. On the front there is a

with the processor and the

is also being resolved

fingerprint scanner.

RAM of the device, the

in the HTC U11 giving

70 | august 2017

The glass of HTC U11 is

The HTC U11 is the

phone becomes an attracting

you a comfortable size

Display

for handling the phone

HTC U11 comes with a 5.5

with more comfort. The

inch screen with a Quad-HD

physical dimensions are

display and has a resolution

Camera

also similar to U Ultra

of 1440x2560 pixels. The

The new HTC U11 has a 12

smartphone which delivers power and stability.

MYMOBILE

Tried & Tested

burntest

megapixel rear camera with Ultra Pixel 3 technology and Ultra Speed autofocus letting you take beautiful pictures with less worry of the image getting blurred. It has a very bright lens at f/1.7 aperture and also has a sensor which is 1/2.55 inch that automatically boosts low light performance of the phone. The Ultra Pixels sensor provides light into the lens which enables the phone to give brighter photos. The rear camera also has phase detection autofocus, OIS and Dual LED flash. HTC U11 rear camera gives excellent detail to the photos clicked in good lights, good dynamic range. The HDR

verdict Looks

Mesmerizing as always

Cameras

Amazes in each moment

10 /10

also works nicely and the focussing of camera is also very quick. The phone also uses HDR boost to bring out the best results in photo. The phone also has Acoustic focus that allows zooming in on the video to target the subject and amplify their specific sounds. The front camera of the phone is of 16 megapixel with screen flash allowing the users to take selfies even in dim light conditions. It also has beauty enhancement and several filters for taking selfies. Both the lenses perform brilliantly and it hardly misses out anything.

Battery 10 /10

The battery power of the phone is backed by 3,000

Performance

10 /10

mAh cell. The battery life is

Battery

09 /10

and the RAM of the phone.

10 /10

charger, charging the device

Brilliant till date Sustains a day

Value For Money

A masterpiece to flaunt

OVERALL

enhanced with the processor The device also has a fast in a short period of time.

98%

The battery life is enough to make your device last long, delivering long hours of

PROS Design, Camera

Cons Could be the battery

(For detailed specifications, please refer to My Guide)

www.mymobileindia.com

entertainment.

on and always listening. The

The HTC U11 has attracting

U11 also supports Boom

it does a great show all

features to keep users excited

Sound Hi-Fi sound

around. Youâ&#x20AC;&#x2122;ll feel the kind

about it, one such feature is

technology.

of technology it has, like

that it has four always on low

the squeeze function. The

power microphones inside,

Conclusion

so it can respond to every

The new HTC U11 makes

price tag it carries with its

command and because of

you fall in love with it. Going

amazing features. n

these microphones, is always

with its high end specs,

premium device justifies the

haider@mymobile.co.in

august 2017 | 65

Tried & Tested

burntest

SONY XPERIA XZ PREMIUM A True Charmer!

ony, one of the

Xperia range that started off

little costlier than its previous

for the primary SIM, but the

leading global

with Windows Mobile OS has

launch almost 10,000 more

outer flap is connected to the

innovators of

now moved to Android OS.

compared to Sony Xperia

second hybrid SIM tray.

audio, video, game,

Sony has launched

XZs. We’ve got the Luminous

The Sony Xperia XZ

communications, key device

previously Xperia XZs which

and information technology

has an impressive camera to

products for both the

catch the eye of the buyers

Design

consumer and professional

but it had some issues that

Sony Xperia XZ Premium

socket on top and dedicated

markets is also known as the

on some occasions the device

is successor of Xperia Z5

shutter release button on the

Xperia smartphones makers,

used to get over heated. Sony

Premium which had 4K

right and the stereo speakers

which deliver the best Sony

have now made changes in its

display and Sony XZ Premium

that face forwards. You can

technology, premium content

recent launch which is Sony

also possess 4K HDR display

see metal ring around the

and services, and easy

Xperia XZ Premium which is to

which is first of its kind in

camera module as well. In

connectivity to Sony’s world

overcome all the short coming

the world. It has brand new

the box of the phone you get

of networked entertainment

of its previous launch and

Snapdragon 835 SoC which

Quick Charge 3.0 compatible

experiences. The company’s

the new XZ Premium will be

is to feature Qualcomm’s

charger, a data cable, a stereo

latest and greatest. The price

headset and a start-up guide.

of the Sony XZ Premium

The phone has 5.5 inch

is almost 60,000 and the

display and with a stunning

price of this smart phone

resolution of 2160x 3840 and

makes it to compete against

density of that 801ppi.

Chrome for the review.

Samsung Galaxy S8+ and it

Type-C port at the bottom and a 3.5mm headphone

will be seen whether the Sony

Platform

can overcome the previous

Sony XZ Premium has

shortcomings to compete

Snapdragon 835 SoC

against Samsung.

processor which could be

The Sony Xperia XZ

70 | august 2017

Premium has USB 3.0

said that it is the successor

Premium has a shining look

of the Snapdragon 821

and it weighs almost 190

SoC processor. The new

grams. The build quality of the

processor with such an

phone is impressive which is

advancement possess eight

provided by its metal frame

cores compared to its previous

and Gorilla Glass 5 on the

processors which used to

front as well as the back. The

have four cores only, and this

phone is also IP65/68 rated

new advancement makes

for water and dust resistance.

the device very efficient in

The placement of button

terms of battery usage by the

is also good with the power

device. Sony XZ Premium also

button in alignment with the

supports the newer UFS 2.1

thumb.

storage system, a Gigabit LTE

On the left side of the

modem, Bluetooth 5.0, and

phone there is a flap for SIM

Quick charge 4.0. The device

cards. One have to use a

also has dual band Wi-Fi

fingernail to dig out the tray

802.11 a/b/g/n/ac, Bluetooth

MYMOBILE

5.0, NFC, USB OTG ang 4G

Android Nougat which is

with VoLTE.

Android 7.1.1 with Sony’s

Tried & Tested

burntest

own custom treatment. It

Performance

has pre-installed apps as

Sony XZ Premium possess

well like SonyLIV, Lounge,

4GB RAM which does not

PlayStation, News etc.

seems to be very impressive

The phone does not hang

in terms of possessing RAM

easily even after filling the

because the other phones like

phone with various apps and

Samsung S8+ offers 6GB

videos.

RAM. So it could be said that

As a safety measure by

in terms of having RAM the

Sony the phone reboots

new Sony XZ Premium lags

every time you open the

behind. The internal storage is

side flap or even switching

that of 64 GB which is enough

cellular data between the

for storing big files. The

SIMs which sometimes

memory can be expanded with

seems annoying.

microSD card upto 256 GB.

The audio quality of

The processor of the phone is

Sony XZ Premium is good

enough powerful to give you

especially when you hear

continuous hour of gaming

it in headphones as it has

and still the phone won’t get

set of useful enhancements

over heated.

like ClearAudio+ and

Sony XZ Premium has the latest version of the

Surround sound (VPT). The frequencies can be tuned with EQ presets.

verdict

Camera

Looks

08 /10

Cameras

10 /10

Performance

09 /10

with a stacked sensor which

f/2.0 aperture which

enables you to capture video

gives you smart results

the phone in short

08 /10

at 960 fps for a super slow

when you click selfies. There is

span of time as it supports

motion effect. The camera

also an option to switch to the

Quick charge 3.0 and Qnovo

captures about one second’s

more efficient H.265 codec,

Adaptive charging standard.

worth of footage and then

also known as HEVC, for

stretches it to about five

recording video.

Not so exciting Brilliant

Very Smooth

Battery

Enough for a day

Value For Money A Smart Buy

OVERALL

PROS Cameras

09 /10

88%

Sony XZ Premium has a 19 megapixel back camera with Motion Eye camera

seconds. The users can also

Conclusion The smartphone is complete

use the 5 axis stabilisation for

Battery

the front and rear camera, 4K

Sony XZ Premium has a 3,230

crafted this amazing product

video recording and the

mAh battery, powerful enough

with finesse but it could

Cons

ability to launch the camera

to last long and to give non-

have done much better in

Could be the design

app and capture an image by

stop entertainment for a day

the designing of XZ Premium.

simply holding the shutter

at least, though it depends

The processor and cameras

button down. The front

on the usage you might have.

can outclass many in the

camera has 13 megapixel

The charger of the phone is

market. n

sensor with a relatively wide

also a rapid charger, charging

(For detailed specifications, please refer to My Guide)

www.mymobileindia.com

package in itself. Sony has

haider@mymobile.co.in

august 2017 | 67

Tried & Tested

burntest

SAMSUNG GALAXY TAB S3 A Premium Package!

amsung is known

more comfortable to hold

S3 is sold separately. The

tablet automatically following

for making best

as compared to its plastic

keyboard offers easy typing

the direction mode of the

smartphones in the

predecessors.

with fewer typos, all thanks to

screen. This system will

its optimized layout.

make you hear every note

world and now it

has also manufacturing quite

Design

impressive tablets as well. In

The Galaxy Tab S3 is just

launcher has been optimized

tablet in vertical or horizontal

previous year the company

6mm thin and weighs

for Galaxy’s Tab S3’s screen

position. Galaxy Tab S3 has

launched Galaxy Tab S2

around 429 grams. It has

which offers the power saving

made collaboration with AKG

which was quite good looking

a 3.5 mm headphone jack

mode and mute games

technology to give clear, crisp

and met all the requirements

on the bottom of the frame

and ongoing calls mode. It

and high quality AKG sound

of the users with its stunning

and supports Bluetooth 4.2.

provides non-stop fun and

which provides a better

features. Now the company

The power button, volume

gaming experience as it

sound experience.

has launched Galaxy Tab S3

rocker and a SIM slot (uses

possesses exciting graphics

with its all glass and metal

one SIM and a microSD) are

of the Vulkan API capabilities

Display

design. The tab is sleek

on the right of it, while on

and also has myriad games

The screen of the Galaxy

like smartphone with all

the left is a set of six pogo

available.

Tab S3 is providing users

the benefits of a tablet.

pin connectors to attach

The glossy looks glass

a keyboard. It comes with

speakers giving the users

The HDR video playback

a front-mounted physical

fantastic sound. The Galaxy

capabilities will give the

back of the Galaxy Tab S3

Galaxy Tab S3 has four

whether you are holding the

bright and colourful images.

home button that doubles

Tab S3’s quad speaker

users a true to life view

that also feels premium in

as a fingerprint scanner.

system has sound coming

that pulls users into the

the hands of the users and

The keyboard of Galaxy Tab

from every corner of the

content. Samsung Tablet

provides a premium look

70 | july 2017

The Galaxy Game

MYMOBILE

verdict Looks

10 /10

Cameras

09 /10

Performance

09 /10

Battery

Very well designed Good enough Very smooth

Ample strength

Value For Money A good choice

OVERALL

even better. The HDR gives

to take advantage of all the

buy the keyboard. One of the

the same 2048 x 1536 Quad

Android application.

interesting aspects of the S

HD resolution higher contrast ratios and brighter highlights.

Camera

The Tab S3 supports the

Galaxy Tab S3 sports a 13 MP

away constantly as it has two

new HDR10 standard is the

rear camera and a 5 MP front

flatter sides and a clip.

advantage for the users as it

camera. The rear camera has

10 /10

gives the extra pixels which

autofocus, an f/1.9 aperture

Battery

is important when the screen

and a flash to let you click

Galaxy Tab S3 is powered

09 /10

is big. The Samsung has

images in any condition.

by a 6,000mAh battery

packed a 4K screen into a

The quality of the camera

which is powerful enough

9.7 inch tablet.

is good for a tablet having

to give non-stop hours of

gesture control and 4K video

entertainment. The battery is

94%

Platform

PROS Design, S Pen

Pen is that it does not need to

Cons Could be the OS

(For detailed specifications, please refer to My Guide)

recording. The 5 MP front

strong to last long for a day.

Galaxy Tab S3 has 4GB of

camera allows to do video

The gaming, video watching,

RAM allowing the device to

call and chatting and you can

music listening and doing any

run the applications smoothly

also take clear selfies as well.

task could be done with no

and it is paired with 32 GB

The front camera has a f/2.2

worries of your device getting

ROM allowing you to store

aperture. The camera is good

switched off. Galaxy Tab S3

large amount of files and

enough to let you enjoy and

has am adaptive fast charger

applications. It has Qualcomm

experience a nice quality of

which charges the device very

APQ 8096, Qualcomm MSM

video chats.

rapidly. The video playback

8996 processor clocked at 2.15GHz + 1.6GHz. S3 possesses a bright and

be charged and does not roll

Galaxy Tab S3 is running

S Pen

can last long for 12 hours. Galaxy Tab S3 has the

Galaxy Tab S3 has redesigned

Samsung Flow feature which

pixel dense Super AMOLED

on Android 7.0 Nougat with

S Pen measuring 9.4 mm in

lets you move files from phone

display panels and the HDR

the latest version of Samsung.

diameter, ensuring a stable

to tablet and back again with

technology is making them

The latest versions allow users

and comfortable grip. There is

ease. You can send contents

advancement which could be

from your phone to the Galaxy

noticed in the tip of the S Pen

Tab S3 to see it on big screen,

as the new Galaxy Tab S3 have

plus the notifications of the

narrowed the tip to 0.7mm

phone can also be handled

for the clearest, most natural

with this feature without

handwriting. The S Pen is an

touching the phone.

upgrade from the thin stylus which has been used on Note

Conclusion

phones and the Samsung

The Galaxy Tab S3 is all out

Chromebook Pro. The S Pen

an entertainment package and

has a clickable side button

probably the best Android-

for bringing up the familiar

based tablet available in the

Air Command tools. There are

market today at Rs 47,990

also three newer functions in

but itâ&#x20AC;&#x2122;s not going to replace the

the S Pen as well which are

laptop usage you might have.

Translate, Magnify and Glance.

The best part of this tablet is

The S Pen does not slit inside

its newly designed and well-

the thin tablet so it is not easy

crafted S Pen which makes

to hide when not in use but it

the life much easier and

has added a pen holder loop

maximises its usage. n

for the keyboard in case you

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august 2017 | 69

Tried & Tested

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YU Yureka Black Black Magic!

he Indian consumer electronics brand, YU

Televenture that was created back in December 2014 by Rahul Sharma, the co-founder of Micromax, has returned in the Indian smartphone market with the all new and all black, YU Yureka Black. Being a successor to the first launch of the company, YU Yureka it has been loaded with new features. Launched in June 2017, the entry segment phone is available in two color variants, chrome black and matte black, and hence the name of the smartphone. Since itâ&#x20AC;&#x2122;s the successor to the previously launched YU Yureka (2015), it is a complete upgrade in design as well, since it has a metal body and has got a new glossy finish. It has compact design and the phone is light weight and is not bulky at all. It is appropriately sturdy and delivers a great hand grip.

Design The new Yureka Black has a magnificent look and it has a feel of premium smartphone and the interior of the device is powerful enough to handle any task. The protection of the screen

70 | august 2017

MYMOBILE

is provided by 2.5D glass preventing any scratch on the

verdict Looks

09 /10

Cameras

design and a pure black metal

Good show overall

09 /10

body. The thickness of Yureka

Performance

08 /10

display of the device. The design of the Yureka Black is good with a super slim

Looks Premium

Black is of 8.73 mm and has a

Quite smooth

display of 5 inch which is easy

Battery

to hold and operate with ease, making the device operable with one hand and easily accessible.

you sharp and high quality images. It has beauty mode embedded in it. The

08 /10

Suffices the need

LED flash of the rear camera also helps you to

09 /10

Value For Money

A style quotient

take clear images no matter whether the light is dim or itâ&#x20AC;&#x2122;s dark. Yureka Black provides the latest selfie technology

acceptance

with 8 MP Selfie Camera

angle makes it

Yureka Black has a 5 inch FHD

that takes beautiful solo and

extremely convenient

IPS Sharp Display packed with

group selfie with minimal

to unlock your phone on

a resolution of 1920x1080

buzz and professional clarity.

the go.

Display

OVERALL

which gives high definition feel

PROS

whenever you play any video.

Design

The device is encased with Corning Gorilla Glass 3 which shields the phone from sudden spills and breakages.

Tried & Tested

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86%

Cons

With a top-of-the-line sensor

The Yureka Black is a dual

Could be the battery

from Samsung that provides

SIM smartphone that accepts

pin-point focus, it will provide

Micro SIM and Nano SIM and

Instagram worthy selfies

both the SIM slots support 4G.

instantly. The front camera

The device supports4G Indian

also has selfie flash enabling to

bands. The other connectivity

take selfies even in low lights.

options include Wi-Fi, GPS,

(For detailed specifications, please refer to My Guide)

Platform

specifications of this device

The front camera also includes

Bluetooth, USB OTG, FM and

The new Yureka Black is

seem to impress. The internal

features like beauty mode,

3G. The sensors of the device

packed with a Qualcomm

storage allows you to install

wide selfie and smile shot.

include Proximity sensor,

MSM8937 processor and

any applications and also it

1.4GHz Octa-core CPU which

provides enough storage for

Battery

is quite a powerful processor to

you to store any video and

When it comes about the

handle the task of the device

as many image you want to

power the new Yureka Black is

Conclusion

with less pressure on the

save. Further the device can

At last, it could be said that

battery and also reducing the

be expanded with the help of

which can go without charging

the Yu Yureka Black justifies

worry of device getting hanged

microSD card. The processor

for long hours and in stand-by

its price tag which is 8,999.

in between any application.

paired up with RAM and ROM

mode it can last upto a day.

The device is quite powerful

The processor is supported

makes it very hard to run out of

The worry of frequent charging

when it comes to power and

by a 4GB RAM which allows

storage options or cause your

seems to be long gone with

performance. The USP of this

completionof any task with

phone slow down.

Yureka Black. It also has a fast

smartphone is its design which

charger which charges the

makes a mark onto your mind

device in short period of time.

in this price category, though

much hindrance. The RAM is powerful enough to let you play any game of big size and

The Yu Yureka Black runs on Android 6.0.

The fingerprint sensor on

Accelerometer, Ambient light sensor and Gyroscope.

its task would not be that easy

requirements to run without

Camera

the Yureka Black is so refined

amidst the growing numbers of

much trouble. It provides a

In the camera section also

that all it takes 0.3 seconds

choices available in this range

nice gaming experience as

the new Yureka Black is

to unlock the phone. Fast and

in the market. The Yu Yureka

well. The internal storage of

guaranteed to amaze you.

accurate the always on sensor

Black could be your next

the device is of 32 GB which

The new Yureka Black has an

feature allows you to reach

stylish phone in the budget

is quite impressive because

amazing rear camera with the

Home screen with a gentle

segment. n

in such a low price the

13 MP Sony IMX 258 giving

tap while the 360 degree

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haider@mymobile.co.in

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InFocus Turbo 5 Marathon Battery Life!

nFocus Turbo5 is attracting the users with a 5,000 mAh battery which is packed in slim and

light metal unibody. InFocus Turbo5 is available at Rs 7,999 with 3 GB RAM and 32 GB of storage which is quite an attracting aspect of the phone. Weâ&#x20AC;&#x2122;ve got one for you to test on our parameters and see how it fared?

Design InFocus Turbo5 has the power button and the volume rockers on the right side of the device. The dual SIM tray is on the left side. On the top there is a 3.5mm headphones jack, while the bottom has a micro-USB port. The fingerprint sensor is above the logo of the phone at the back of the device. There is a single camera module at the top left, and a speaker grille towards the bottom. The antenna lines are running across the top and bottom of the rear. The unibody design of

72 | august 2017

MYMOBILE

to store anything you wish for. The InFocus

grams. The size of the phone is easy to hold and operate and

the pressure amount on the

feels sturdy when you hold it.

processor and as well as on the

Display

battery life of the device. The InFocus Turbo5 has 32 GB of

InFocus Turbo 5 comes with a

ROM which is quite enough

5.2 inch touch screen display

to store large files and videos

which has a resolution of 720

and thatâ&#x20AC;&#x2122;s not all, the storage

pixels by 1280 pixels. The

can further be expanded 128

display size of InFocus Turbo5

GB with the help of microSD

with its screen resolution

card giving you enough space

provides you a nice experience if not great in case of viewing any documents or watching any video on the phone.The

verdict Looks

viewing angle is also good

Impressive design

08 /10

though there isbloatware.It has

Cameras

07 /10

2.5D glass as well providing

Do not amaze

the protection to the screen

Performance

from any scratch or minor

Decent performer

damage.

Battery

Platform The InFocus Turbo5 is powered by 1.3GHz quad core MediaTek 6737T processor which is meant to deal with

You wonâ&#x20AC;&#x2122;t complain

Value For Money If battery is your sole requirement

OVERALL

08 /10 10 /10

80%

the running applications and other tasks of the phone with lesser amount of pressure and making the device to run smoothly. The processor

PROS

is good enough to get away

Battery, Design

with the tasks with ease. The device carries a 3 GB RAM which is capable of dealing with any process reducing

www.mymobileindia.com

Cons Cameras

(For detailed specifications, please refer to My Guide)

worry of charging on regular

Android 7.0 Nougat.

The charging of the device is powered by a rapid charger which has the capability to

The InFocus Turbo5 sports

charge the device in short

a 5.0 MP front camera with

span of time.

means that you do not have

Connectivity

to worry about the condition

The InFocus Turbo5 is capable

or about the lighting of the

of carrying dual SIM cards

environment in which you

both being GSM. It accepts

are clicking selfie because

Nano SIM cards in its both

the LED screen flash that lets

SIM card slot. InFocus Turbo5

you to take a clear photos. So

supports 4G in both the SIMs

for selfie lovers it is quite an

and both the SIMs supports

attracting feature. The rear

Indian 4G band 40 network.

camera is of 13.0 megapixel

The connectivity options

with QUAD LED Flash so you

include Wi-Fi, GPS, Bluetooth,

can shoot amazing pictures at

USB OTG as well. The phone

day and even at night as well.

also included headphones

The cameras are quite good

of 3.5mm. The sensors on

giving you clear images in

the device includecompass

proper lightings. The camera

or called magnetometer,

app features a face beauty

proximity sensor,

mode and you can adjust the

accelerometer, ambient light

exposure, white balance,

sensor. With all these sensors

and anti-shake in the setting.

it lacks some sensors as well

One can also set a self-timer,

like gyroscope, barometer and

toggle EIS, and manually set

temperature sensor.

ISO as well.

07 /10

such battery backup the span of time also goes down.

LED and screen flash which

it weigh around 162

are watching movies. With

Turbo5runs on

Camera the phone makes

you are playing game or you

Battery

Conclusion The InFocus Turbo 5 focuses

InFocus Turbo5 possesses

mainly on the battery like

an impressive battery power.

many others in the market in

It is powered by 5,000 mAh

the budget segment but that

battery giving the phone a

could not be the only reason

high dosage of power. The

to buy this smartphone. The

battery power of the device is

Foxconn-backed company

quite impressive letting you

needs to understand the

use the phone throughout

market dynamics. Although,

the day without having the

the smartphone looks smart

thought of battery getting low

but the cameras and processor

easily. It gives you non- stop

performed decently. n

hour of enjoyment whether

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august 2017 | 73

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Ziox Astra Colors 4G A competent and value for money VoLTE-enabled handset!

68 | july 2017

4G arrived in

Up-market Design & Feel

Indian market

The handset is designed

basically to let

elegantly which gives it

iox Astra Colors

users to have a smartphone

an up-market feel despite

at a low price where they

its low price of Rs 5500

can utilize all the 4G

approximately. Handset is

schemes available in

heavy and feels fulsome to

Indian market. Similarly,

behold. The volume rocker

its newphone, Astra Colors

and the power button is

4G was launched in May

placed on the right side of

2017 to cater the large

the phone. At the bottom we

Indian diaspora speaking

have got the USB charging

various languages support

port while the audio jack sits

in addition to utilizing the

on the top of the device. The

power of 4G.

speaker opens on the back

MYMOBILE

of the phone which could be an

processor though in the price

impediment when placed on a

range to which belongs. The

table or any hard surfaces. The

processor is good enough to

front of the phone sports the

get away any task with ease

selfie camera on the top and

without the worry of getting

home icons at the bottom.

hanged in between switching

Sharp Display

of apps. The RAM of the device is of 1GB giving boost to the

verdict

charger enabling the device to charge without taking too long.

8.5/10

Adding to all this to the device

Cameras

08/10

enriching the gaming controls.

Performance

08/10

Multi-Connectivity

Battery

09/10

Value For Money

09/10

Looks

Heavy and Sturdy Enough to impress Quite decent overall

has Accelerometer features

The Ziox Astra Colors 4G is a

The phone has a touchscreen

processor to handle mobile

display of 5 inch with a

load stuff with less trouble.

resolution of 720x1280

What is worrying and not upto

pixels. With such resolution

expectation is the capability

the users can get to enjoy a

of external storage that it

clear quality of display view of

cannot be expanded further.

band (Band 40). While the

the device making everything

The 8GB of storage is not

other SIM slot is deprived of 4G

looks sharper, brighter and

enough to store big sized files

and 3G but it also supports the

better in high definition. The

or applications though it can

IPS display of this device is

store some applications but

quite good bringing the natural

in long run it might fail. The

vibrancy of colors and it is also

device boots on Android 6.0

packed with the box comes a

(Marshmallow) which means

free silicon cover. The 2.5D

the device is updated and runs

curved glass of the device is

on latest version of Android

looking good enough and also

upgrades.

it feels better in hand. It also

Stands out in it A good buy in the budget segment

OVERALL

PROS

85%

Cons

Battery and One canâ&#x20AC;&#x2122;t be asking for Language more at this Support price (For detailed specifications, please refer to My Guide)

dual SIM device with both the SIM cards supporting GSM, but only the SIM1 supports 4G. It also supports 3G and it is compatible with Indian 4G

4G of India which is band 40. The other specification of the Ziox Astra Color 4G that it possess Wi-Fi, Bluetooth, having headphone connectivity as well as FM. All these features provided in the device with its low price makes the

which allows users to take

device a desirable choice for

provides extra protection form

Sharp Cameras

sharp and clear selfies, the

people in Indian smartphone

scratches as well. It also has

In the camera section the

front camera is also capable of

market, letting people to enjoy

variation in color to opt for like

device possess one front

clear video calling.

all these features paired up

it is available in Champagne

camera and one rear camera

and Black colors.

both with the capability of

Powerful Battery

5MP. The Ziox Astra Colors 4G

The Ziox Astra Colors 4G is

Conclusion

gets you a 5MP main camera

In the end it can be said

The Ziox Astra Colors 4G is

with Geo-Tagging, LED Flash,

Polymer battery which is non

that the Ziox Astra Color 4G

Auto focus and a 5MP front

removable. The attracting

smartphone is a very good

core processor, a satisfactory

shooter. The 5MP front camera

aspect of this device is its

offering at its price. The

powerful battery life which is

availability of Ziox Astra Color

4,000mAh meaning it can

4G in budget segment in

last for a very long period of

Indian market makes it quite

time in a single charge. The

reachable to those sections of

battery life is comparatively

consumers who would like to

better than other key feature

migrate to smartphone without

of Ziox Astra Colors 4G. But

shelling a tidy sum. The 4G

the battery might not last long

availability of this smartphone

because of the processor of

paired up with its battery,

the device which can drain the

camera and HD screen enables

battery life. Despite of having

this device to be a preferable

such processor the Astra

choice in the Indian market. n

Able Processor

Colors 4G comes with a rapid

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with 4G.

team@mymobile.co.in

august 2017 | 75

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TECNO i5 Pro Good to begin with!

ECNO, the second company

Design

of the global

TECNO i5 Pro has physical

conglomerate

home button with a

Transsion Holdings after

fingerprint sensor at the

itel, have launched series

bottom of the display. On

of TECNO smartphones

the top of the device there is

in the market like TECNO

front camera with LED flash.

i3, TECNO i7, TECNO i5,

The power button and the

TECNO i5 pro in India.

volume rockers are on the

The TECNO i5 Pro is the

right side of the device. The

extended or could be said

back of the device features

that it is the upgraded

the rear camera. The device

version of the TECNO i5

looks compact and sturdy

smartphone which was

which makes it suitable for

launched before TECNO i5

the Indian condition. The

Pro. Comparatively with

design isnâ&#x20AC;&#x2122;t that striking but

its previous i5 edition

it feels nice in the hands.

the new i5 Pro have developed or made

Display

some changes with

TECNO i5 Pro comes

its performance and

with a 5.50 inch touch

have also enabled the

screen display which has a

device capable of

resolution of 720 pixels by

going a long way in

1280 pixels. The display

the market.

76 | august 2017

size of TECNO i5 Pro with

MYMOBILE

its screen resolution provides you a nice experience in case of viewing any documents or watching any video on the phone. It has 2.5D glass as well providing the protection to the screen from any scratch or minor damage.

verdict Looks

Solid built

08 /10

Cameras

08 /10

Performance

08 /10

Decent work

Works well

Battery

Platform

Good enough

The TECNO i5 Pro is powered

Value For Money

by 1.5GHz quad core MediaTek 6737T processor which is meant to deal with

A good buy

OVERALL

09 /10 08 /10

82%

It is powered by 4,000

and both the SIMs supports

mAh battery which is non

Indian 4G band 40 network.

removable. The battery

The connectivity options

power of the device is quite

include Wi-Fi, GPS, Bluetooth,

impressive letting you use

USB OTG as well. The phone

the phone throughout the day

also included headphones

without having the thought

of 3.5mm.

of battery getting low easily. It gives you non- stop hour

Conclusion

of enjoyment whether you

TECNO i5 Pro has its task

are playing game or you are

cut out against the might of

watching movies. With such

Xiaomi in the entry segment

battery backup the worry of

phones. Though the phone

charging on regular span of

has all the capabilities to be

the running applications

time also goes down. The

an all-rounder if plans the

and other tasks of the phone

charging of the device is

features more precisely to the

with less amount of pressure

demands of the market. The

and making the device to

Cons

which has the capability to

i5 Pro is a decent bundled

Dated Processor

charge the device in short

smartphone for the likings of

span of time.

the first time users. It might

run smoothly. The processor is good enough to get away with the tasks with ease. The device carries a 3 GB RAM which is capable of dealing with any process reducing

PROS Battery, Fingerprint sensor

(For detailed specifications, please refer to My Guide)

TECNOi5 Pro has anti oil fingerprint sensor for a hassle free unlock of the device, so

fail to appease the tech gurus in the market. n team@mymobile.co.in

you donâ&#x20AC;&#x2122;t have to worry even if you have oil on your fingers

the pressure amount on the processor and as well as on

in most of the situation.

the sensor still will recognise

the battery life of the device.

TECNOi5 Pro has 8 MP front

and will unlock the phone

The 3 GB of RAM is quite

camera with LED and screen

for you anytime and

good enough to let you have a

flash which means that you

anywhere. The other

good gaming experience plus

do not have to worry about

sensors possessed

the big screen also supports

the condition or about the

by the phone

and enhancesthe gaming

lighting of the environment in

includeproximity

experience. The TECNO i5

which you are clicking selfie

sensor,

Pro has 32 GB of ROM which

because the LED screen flash

accelerometer

is quite enough to store large

always lets you to take a clear

and ambient

files and videos and thatâ&#x20AC;&#x2122;s not

and crispy image. So for selfie

light sensorbut

all, the storage can further be

lovers it is quite an attracting

it lacks some

expanded 128 GB with the

feature. The rear camera is of

sensors as well

help of microSD card giving

13 megapixel with QUAD LED

like magnetometer,

you enough space to store

Flash so you can shoot like a

gyroscope, barometer

anything you wish for.

pro at day and also night as

and temperature sensor.

The TECNO i5 Pro possess

well. The cameras are quite

the latest Android version

good giving you clear and

Connectivity

which means it runs on

crispy images even in the

The TECNO i5 Pro is capable

Android 7.0 Nougat.

dim lightings.

of carrying dual SIM cards

Camera

Battery

The phone has two cameras to

TECNO i5 Pro possess an

SIM card slot. TECNO i5 Pro

let you click decent pictures

impressive battery power.

supports 4G in both the SIMs

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both being GSM. It accepts Nano SIM cards in its both

august 2017 | 71

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INTEX ELYT E7 Well Designed!

ndian mobile

perfectly allowing the user

manufacturer Intex has

to use the device with one

come up with its new

hand only. The power button

smartphone called Elyt

as well as the volume knobs

E7 to gain some inroads into

is on the right side of the

the ever expanding budget

device. On top there is front

segment which is mostly being

camera and in the bottom of

dominated by the Chinese

the screen there is capacitive

OEMs. Weâ&#x20AC;&#x2122;ve got the device

button with keys on its both

for you.

sides for giving the user to do

Design

multi-tasking and backing out of any application. The phone

The design of the Elyt E7 is

is equipped with latest bio-

such that it fits in the hand

metric security sensor which is located at the back panel which is to provide security. It measures 140x71.20x7.4 mm respectively in its height, width and thickness and weighs 156 grams. The phone is nicely designed.

Display The phone comes with a 5.2 inch touchscreen display with a resolution of 720x1280 pixels which is quite an impressive HD display with such resolution. The 2.5D curved glass of the device is looking and also provides extra protection form scratches as well. The display with its resolution gives the users a good experience of HD videos and movies.

Platform The Intex Elyt E7 is powered by 64 bit Quad-core Mediatek processor clocked at 1.25GHz letting the device to handle the task with less pressure of work load. The RAM of

78 | august 2017

MYMOBILE

the device is that of 3GB

available in the camera

providing power to the phone

section. Both the cameras

and also decreasing the risk

needed much more attention.

of device getting heated on

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its continuous usage and also

Battery

handling any task with ease.

The Intex Elyt E7 runs on

The device is packed with

Android 7.0 and is powered

32GB of internal storage

by a 4,020mAh battery

meaning you can have various

which is non removable

apps as well as good amount

delivering endless hour of

of movies and music could

entertainment. The

easily be stored in the device

battery power is

and which can be further

pretty good to make

expanded upto 128GB with

the device last long

microSd card making the

without the concern of

device more efficient and

charging the phone on regular

a desirable smartphone in

span of time. The company is

the growing Indian market

providing a rapid charger with

of mobile phones which can

Intex Elyt E7. The device has

give you so much advantage

fast charging technology which

and features available in

charges the device in a less

Connectivity

such price range. The device

time also avoiding the issue of

The Intex Elyt E7 is a dual

is running on Android latest

the device getting over heated

SIM with both the SIM GSM

lacks

version which is Android 7.0

during the charging.

type and both the SIM trays

some

are Micro which means it can

sensors as well

accepts micro sim cards. The

like gyroscope, compass,

device is 4G supportive and

barometer and temperature

both the SIM in device are

sensor as well.

Nougat operating system. The Intex Elyt E7 has the ability to display multiple apps on-screen at once in a split screen view, support for inline replies to notifications, and an expanded â&#x20AC;&#x2DC;Dozeâ&#x20AC;&#x2122; power saving mode that restricts device functionality once the screen has been off for a period of time.

Camera Intex Elyt E7 has 13MP rear camera with LED Flash

verdict Looks

Attractive

Cameras

Needs improvement

Performance Good overall

08 /10 07 /10 08 /10

Battery

09 /10

Value For Money

08 /10

More than enough

A good buy

OVERALL

80%

capable of supporting 4G(with support for Band 40 used by

Conclusion

some LTE networks in India).

Overall the device is

The device also supports 3G

good when it comes to

in its both SIM section. This

design,supported by 3GB

network capability of this in

RAM and 1.25GHz quad-core

such price range is a bonus to

processor, common in phones

users who can use 4G in both

in this price. The battery life

the SIM.

is also quite good plus the

Other connectivity

charging is also made better with fast charging technology.

and 5MP front camera. The

specifications include Wi-Fi,

The resolution of the device

cameras allow users to click

GPS, Bluetoothand USB

is also an attractive feature

nice images. The 5MP front

OTG. The device is loaded

of this device. Combined

with various sensors as well

together with all the features

including Proximity sensor,

the device gives you a

Accelerometer and Ambient

satisfactory performance in

light sensor as well making the

such price range which makes

device capable of attracting

it preferably a good choice for

customers in Indian market.

the buyers. n

camera enables user to take clear and sharp selfies which is the demand of present generation. The front camera is quite average but good enough to let you take crisp and clean selfies with filters

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PROS Design, Battery

Cons Could be the Camera

(For detailed specifications, please refer to My Guide)

In the sensor zone the device

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OnePlus 5 A beauty with the power of two

ot too long

it is the amalgamation of

ago, we saw

powerful hardware specs

a new boy in

and the camera duo in the

town entering

OnePlus 5 flagship, enough

the mobile arena, and

to take on the high-end

stunning the world with a

competition from other

promising specs sheet and

vendors? Let us put it under

unbelievable pricing. The

fire!

company, with its own share adding on well-specced to

Cameras- Ek Se Bhale Do?

its not-so-long dossier. So

To begin with the foremost

here is the latest addition

highlight of the OnePlus 5

- OnePlus 5 (and of course

is the dual rear cameras.

we know why we have a five

In term of numbers, the

straight after a 3T) which

smartphone is a home to

has grasped the raging

16-megapixel with f/1.7

concept of dual cameras

aperture and 20-megapixel

and upped OnePlusâ&#x20AC;&#x2122;s ante

with f/2.6 aperture dual

by sporting best in-class

cameras at the back,

specs and not-so mammoth

featuring dual-tone LED

sized price tag. However,

flash, fast focus, EIS

of hits and misses, has been

80 | august 2017

MYMOBILE

and Sony IMX398 sensor.

is created, we have almost

The 20-megapixel sensor

DSLR-like pictures, but, when

is the telephoto lens of the

the smartphone wishes to

smartphone. As for the performance,

Looks

give us one. There have been

Looks premium and classy

occasions when I could get

Cameras

the rear cameras, when

perfectly Bokeh-ed pictures,

used in broad daylight have

while on the remaining ones I

performed extremely well, with

had to beg our dear OnePlus 5

the details highlighted well

to give me some.

and production of the natural

verdict

Dual cameras have been great, but moody

09 /10

surfaced was the intense heating of the smartphone

Runs a day and charges fast

shooting condition, and more

while using the camera

often than not the resultant

app, specifically the Portrait

Value For Money

pictures have been good.

Mode.

A worthy option

look-wise. The very first official dual camera module placed at the top right corner, instead of the middle portion of the back

Battery

gone through almost every

However, when in low-light

08 /10

09 /10

colours. The cameras have

too similar to iPhone 7 Plus teaser proved that, and the

Performance

Smooth and a piece of cake

Another concern which

08 /10

impression one gets that it’s

made it all official. However, we have a difference here; the OnePlus 5 is seen sporting semi-flat edges in contrast with the round edges seen on

8.5 /10

OVERALL

85%

the iPhone 7 Plus. However, all the Xeroxing left alone, we have a sleek and comfortable smartphone which aces the

Coming to the front, there

area, the camera has produced

lays a 16-megapixel camera

looks department. The metal-

grainy and not-so-clear

sensor, the same camera

clad smartphone feels good

pictures. The HDR

configuration as the OnePlus

mode too, cleared out the

3T. And, the OnePlus 5’s front

pictures, but seemed a bit

camera has been just like the

processed at times.

OnePlus 3T front camera,

With the involvement of

except for the presence of

PROS

Cons

Familiar Cameras and overall design and performance inconsistent portrait mode (For detailed specifications, please refer to My Guide)

Tried & Tested

burntest

and premium to hold and is lighter than the OnePlus 3T. However, is slightly prone to slipping while using. The smartphone, on its face has the front camera

dual cameras, there comes the

front flash. While the pictures

famous ‘Bokeh’ effect which

have turned out to be clear

in the case of OnePlus 5 is

both in normal and low-light

created by the Portrait Mode.

conditions, the camera

Design- Classy, but appears too inspired!

The only word comes to my

oversaturated the output.

The very first thought hitting

on either side at the bottom.

mind about the Portrait Mode

The shutter speed has been

our head at the encounter

At the back we have a dual

is – Moody. Yes, the Bokeh

impressive too.

with the OnePlus 5, is the

camera setup the top left

at the top, and the ovalshaped physical home button surrounded by capacitive keys

corner, with LED flash beside it. In the middle lies the company’s logo. On the left hand side the volume rocker and the vibrate on/off button are present, while on the right hand side we have the power on and off button and the dedicated dual SIM card tray. While the head of the OnePlus 5 is left blank, the chin features (starting from the left) speaker grille, USB Type-C port and the 3.5mm audio jack. Even though the OnePlus 5 shares some percentage of design ethos with its

Outdoor Selfie

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Indoor Selfie

predecessor- the OnePlus

august 2017 | 81

burntest Non—HDR Mode

3T, the dual cameras and the

amazingly throughout my

7.25mm thickness sets the

review period. The smartphone

former apart.

has been quite a multi-tasker,

Display- Vibrant with Reading Mode

popular apps with great ease, the smartphone has been

all the other OnePlus models,

stammer-free throughout. The

with the use of Optic AMOLED

fingerprint scanner too, has

display panel and 1,980 x

been as quick as lightning. The 3,300mAh battery with

The display is vibrant enough

Dash Charge has managed to

with the icons on the screen

carry out tasks, and worked

appearing crisp and clear.

its way out through a day. We

Readability in sunlight is fine

have a smartphone at zero,

and very much similar to that of

and WHOOP! In 15 minutes

OnePlus 3T’s. Additionally, the

reaches to 40 per cent. This is

smartphone has the ambient

how quickly the smartphone

display feature, which pops up

ate all its food. However,

notifications by waking up the

there is heat produced while

screen. The newest addition

charging. The smartphone runs the

adapts to the surrounding

very latest Android 7.1.1

conditions and adjusts the

Nougat with the company’s

display colours accordingly for

latest version of OxygenOS.

ease of reading. Furthermore,

With Android Nougat’s features

there is the old Night Mode,

and OnePlus’s operating

and ability to choose the

system’s added features,

display colours in accordance

we have a perfectly smooth

with your choice.

smartphone, free of bloatware

Specs Sheet and PerformanceSmooth and Sound OnePlus 5 gets its power from the latest octa-core Qualcomm

with a neat UI. The OS has introduced the App Priority feature, when swiped left which lists the most used apps, and loads them on priority basis.

Snapdragon 835 mobile

Conclusion

platform, clocked at 2.45GHz,

The OnePlus 5, which starts

and multi-tasks with the use

at Rs 32,999, has totally

of two RAM options- 6GB of

fulfilled the role of a worthy

RAM and a whopping 8GB

driver. This smartphone is

of RAM, coupled with 64GB

sure to hop on the vehicle of

ROM and 128GB internal

success. However, it does lack

storage, respectively. I got the

the accurate amount of diesel

6GB RAM/64GB ROM variant

to run it. With its piece of cons,

during my testing period, and

it nonetheless has a long list of

the smartphone is a piece

pros as well, which makes it a

of cake, wearing 6 inches

smartphone worth buying. n

of heels. It has performed

82 | august 2017

through the news feed of the

same 5-inch screen size as

is the Reading Mode which

Portrait Mode

such as Asphalt 8 to scrolling

The OnePlus 5 scales to the

1,080 pixels in resolution.

HDR Mode

and from playing games

vanshika@mymobile.co.in

MYMOBILE

Tried & Tested

burntest

UE WONDERBOOM

Palm-size party-friendly 360-degree speaker that punches above its weight

ogitech-owned

which is priced at Rs 7,995,

Design

Ears has hid the charging port

brand Ultimate

is another perfect addition

The Wonderboom is designed

– USB 2.0 – with a rubber

Ears’ line

to its ever-growing Boom

and built to survive bumps

flap. Once closed, it snaps

of portable

line. The newcomer’s design

and falls. It is made of mix

in place tightly. It’s difficult

Bluetooth speakers have

is more in line with that of

of plastic and rubber but it

to figure out unless you look

long been favourites among

its older brothers, UE Boom,

is also wrapped in fabric that

carefully.

people in the tech industry

Boom 2 and the Roll 2.

feels like nylon. The speaker

and consumers alike. They

It retains the 360 degree

is very small and cylindrical.

and attractive. On the top

combine a distinct style with

soundscape and is

You can easily carry it in one

there are two buttons – one for

rugged, durable construction

shorter and wider to make it

hand, put it on your palm,

power and the other (the logo)

and excellent sound to

more compact. This is one

shove it in some pocket in

for skipping the song, pause

create some of the best

little speaker that punches

your backpack or use the

or play. There is also one

portable audio options in the

above its weight and pumps

attached cable to harness it to

very small LED, which glows

marketplace. The company’s

out the sound that belies its

your bike. In order to ensure

white when the speaker is on

latest offering, Wonderboom,

stature.

that the speaker is truly water

and the battery doesn’t need

and dust proof, the Ultimate

recharging. It turns yellowish-

84 | august 2017

The speaker looks modest

MYMOBILE

Tried & Tested

burntest

brown when it is time to

away thinking the sound

be an improvement

recharge the speaker. Besides,

was thin either. Just like its

over the Roll 2 which

there are two buttons on the

predecessors in the series, the

requires an absurd 5.5 hours

front of the device – one is

sound of the Wonderboom is

to charge completely.

the large + (plus) sign and the

solid top to bottom. It doesn’t

other being big -- (minus) sign.

leave you questioning the

Connectivity

This is to control the volume.

sound, but simply presents

Pairing the Wonderboom

The buttons are actually in the

your audio in a way that’s

speaker with your phone or

middle of the signs but their

satisfying, in a way that lets

laptop is very simple. All you

Conclusion

design gives out an impression

you focus on the music. The

have to do is switch on the

The Wonderboom is waterproof

that you can press anywhere.

becoming popular these days. The fact of the matter is that Wi-Fi has better range than the Bluetooth.

best part about the sound

speaker, turn on the Bluetooth

and durable, delivering a

In spite of its rugged

of this speaker is that even

in your phone and then pair it.

360-degree sound that

features, the Wonderboom

at higher volume, the voice

That is all. Once it is paired,

Ultimate Ears helped pioneer.

looks pleasing to the eye.

doesn’t distort.

you can play anything and

It won’t leave you hanging if

everything on it because it

the speaker is fully charged.

It’s small enough to be just another item in your drawing

Battery

sounds so magnificent. The

It is not for those who like

room. It looks like a part of

The Wonderboom speaker

speaker can be paired to eight

to customize the sound

the table on which you keep

offers 10 hours of battery life,

Bluetooth devices, connected

experience to the max and

it, akin to a paper weight or a

which is said to be one more

to two at the same time and

prefer to have their Bluetooh

table watch.

than the Roll 2 and five less

has a range of 33 meters. You

speaker on a dais. But if you

than the Boom 2. Although it

can connect two Wonderboom

need a speaker to bring with

has not the most robust battery

speakers together through the

you wherever you go, especially

Although the sound of

life in UE’s lineup, it’s still

Double Up feature.

if that means ending up in

Wonderboom is said to be

plenty for a day trip. As far as

Although I have no complain

the pool, then you won’t find

not quite as warm as with the

the charging is concerned, the

about its connectivity options,

a speaker that’s as party-

company’s larger speakers, it

newest member of the family

it would have been better had

friendly as the Wonderboom.

does deliver the bass where

takes 2.8 hours to fully charge,

the UE added the support

Considering the performance

you’d want and pushes highs

which feels like an eternity

for DLNA (Digital Living

of the Wonderboom, the price

and mids effectively. It will

in the age of fast charging

Network Alliance) where

part makes it a good value for

not blow your mind with

employed by most modern

Wi-Fi streaming has a greater

money. n

detail, but you will not come

smartphones, but is said to

role to play, which in fact is

Performance

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ramesh@mymobile.co.in

august 2017 | 85

Great Deals

mobilesensex

bazaar bargain Apple iPhone 7 Plus (Gold, 256GB) The Apple iPhone 7 Plus 256GB mobile features a 5.5 inch (13.97 cm) display and runs on iOS v10 operating system. The device is powered by a quad core, 2.37 GHz processor paired with 3GB of RAM. As far as the battery is concerned, it has 2900mAh. Over that, as far as the rear camera is concerned this mobile has a 12 MP camera and the front snapper is powered by a BSI Sensor. n

Launched at: Rs 27,999 Current Price: Rs 16,999

Asus ZenFone 3 (ZE552KL)

Launched at: Rs 92,000 Current Price: Rs 85,400

86 | august 2017

The Asus ZenFone 3 (ZE552KL) is powered by 2GHz octa-core Qualcomm Snapdragon 625 processor and it comes with 4GB of RAM. The phone packs 64GB of internal storage that can be expanded up to 128GB via a microSD card. It packs a 16MP primary camera on the rear and an 8MP front shooter for selfies. The Asus ZenFone 3 (ZE552KL) runs Android 6.0 and is powered by a 3000mAh non removable battery. It measures 152.50 x 77.30 x 7.60 (height x width x thickness) and weighs 155.00 grams.n

MYMOBILE

Great Deals

mobilesensex

Panasonic Eluga I2 (2GB) The Panasonic Eluga I2 features a 5-inch HD (720x1280 pixels) IPS display with Oncell Touch technology, and is powered by a 1GHz quad-core processor coupled with 2GB of RAM. The phone packs 16GB of storage which is expandable via microSD card (up to 32GB). It houses an 8MP rear camera with LED flash, while there is also a 2MP front-facing camera with LED flash. Sized at 144.2x71.2x8.8mm, the smartphone is backed by a 2000mAh battery and weighs 135 grams. The handset features an ambient light sensor, an accelerometer, and a proximity sensor. n

Launched at: Rs 27,990 Current Price: Rs 25,990

Samsung Galaxy C7 Pro (64GB) The Galaxy C7 Pro features a large 5.7-inch super AMOLED display having a full HD resolution. It runs Android 6.0 out of the box, and is powered by a 2.2GHz Snapdragon 626 processor, supported by 4GB of RAM. It comes with 64GB internal memory which can be expanded up to 256GB using a microSD card. It features a 16MP lens on the front as well as rear, which comes with f/1.9 aperture and dual LED flash. Powered by a 3300mAh battery, the device has a hybrid Dual SIM slot. n team@mymobile.co.in Launched at: Rs 8,290 Current Price: Rs 7,290

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(Note: Prices are those available at prominent dealers, online and/or offline. They may not reflect official price reductions)

august 2017 | 87

In Focus

snap shot

ASUS ZenFone AR

A Tango with Daydream!

1 2

ZenFone AR will be the worldâ&#x20AC;&#x2122;s first smartphone that is both Tango-enabled and Daydream-ready. Tango is a set of sensors and computer-vision software by Google that enables smartphone augmented reality.

The Asus ZenFone AR has a 5.7-inch WQHD (2K) (1440 x 2560) display. This large size and high resolution screen makes it ideal for VR apps and games when used with Daydream View, immersing users in incredible VR worlds that appear detailed and lifelike.

ZenFone AR is the worldâ&#x20AC;&#x2122;s first smartphone with 8GB of RAM, enabling it to handle the demands of AR and VR with ease. It also includes 128GB of fast UFS 2.0 storage, enabling users to store a large library of apps, games, videos, photos, and music, and open them quickly.

ASUS ZenFone AR uses TriCam system, a three-camera system consisting of a 23MP main camera, motion-tracking camera, and depth-sensing camera.

88 | august 2017

MYMOBILE

ASUS, the Taiwanese mobile manufacturer, unveiled its ZenFone AR in India. This new device is the worldâ&#x20AC;&#x2122;s first Tango-enabled and Daydream ready smartphone which the company showcased at CES (Consumer Electronics Show) at Las Vegas this year.For the first time the phone comes with 8GB of RAM plus 128GB ROM which can be expanded upto 2TB. ZenFone AR uses ASUS TriCam technology setup having three cameras; a 23 MP main camera, a motion tracking camera and a depth-sensing camera to enable the immersive AR, VR and Daydream experience.The ZenFone AR has a 5.7 inch WQHD

In Focus

snap shot

Super AMOLED display along with a 3,300 mAh battery with Qualcomm Quick Charge 3.0, which charges the 60 percent of the phone in nearly 45 minutes. The new innovation from ASUS could be very helpful for professionals.

Price: Rs 49,990

ASUS TriCam system clusters its array of cameras to reduce their footprint within the phone, enabling the entire phone to be thinner and lighter.

Built with powerful components, including a Qualcomm Snapdragon 821 CPU that has been specially optimized for Tango and Daydream.

ZenFone AR comes with ASUS SonicMaster 3.0 technology. A five-magnet speaker driven by a powerful NXP smart amplifier delivers clear, expansive sound that can be played at high volumes without distortion.

ZenFone AR is backed by a 3,300mAh battery pack with Quick Charge 3.0 - fastest, most efficient charging technology by Qualcomm to date. This technology enables 60% battery charge in only 45 mins.

5 6 7 8

team@mymobile.co.in

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august 2017 | 89

Study

Industry insight

Worldwide IT Spending to Grow Modestly in 2017 But spending on devices such as PCs, tablets, ultramobiles and mobile phones will be healthier

orldwide IT spending

percent, due to the US dollar decline

is projected to total

against many foreign currencies.

$3.5 trillion in

“Digital business is having a

2017, a 2.4 percent

profound effect on the way business

increase from 2016, according to

is done and how it is supported,” said

Gartner, Inc. This growth rate is up from

John-David Lovelock, vice president

the previous quarter’s forecast of 1.4

and distinguished analyst at Gartner.

“Mobile phone growth will be driven by increased average selling prices (ASPs) for premium phones in mature markets due to the 10th anniversary of the iPhone and the increased mix of basic phones over utility phones”

90 | august 2017

MYMOBILE

Study

Industry insight Worldwide IT Spending Forecast (Billions of U.S. Dollars)

2016 Spending

2016 Growth (%)

2017 Spending

2017 Growth (%)

2018 Spending

2018 Growth (%)

Data Center Systems

170

-0.3

171

0.3

173

1.2

Enterprise Software

326

5.3

351

7.6

381

8.6

Devices

630

-2.4

654

3.8

677

3.6

IT Services

894

3.2

922

3.1

966

4.7

Communications Services

1,374

-1.3

1,378

0.3

1,400

1.6

Overall IT

3,396

0.3

3,477

2.4

3,598

3.5

Source : Gartner (July 2017)

“The impact of digital business is giving

functionality and adopt newer technologies to

rise to new categories; for example, the

help them manage faster application release

convergence of “software plus services

cycles. If the I&O team does not monitor and

plus intellectual property. These next-

track the rapidly changing environment, it

generation offerings are fueled by

risks infrastructure and application service

business and technology platforms that

degradation, which ultimately impacts the

will be the driver for new categories of

end-user experience and can have financial

spending.”

as well as brand repercussions.”

Industry-specific disruptive

IT spending increased in 2016, but only

technologies include the Internet of Things

two of the top 10 IT vendors posted organic

(IoT) in manufacturing, blockchain in

revenue growth. With revenue sources still

financial services (and other industries),

tied to the Nexus of Forces (the convergence

and smart machines in retail. The focus is on how technology is disrupting and enabling business. The worldwide enterprise software market is forecast to grow 7.6 percent in 2017, up from 5.3 percent growth in 2016. As software applications allow more organizations to derive revenue from digital business channels, there will be a stronger need to automate and release new applications and functionality. “With the increased adoption of SaaSbased enterprise applications, there also comes an increase in acceptance of IT operations management (ITOM) tools that are also delivered from the cloud,” said Mr Lovelock. “These cloud-based tools allow infrastructure and operations (I&O) organizations to more rapidly add

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of social, mobility, cloud and information),

“These next-generation offerings are fueled by business and technology platforms that will be the driver for new categories of spending” – John-David Lovelock, Vice President and Distinguished Analyst at Gartner

some of the top 10 vendors will fare better in 2017 due to strength in mobile phone sales. Worldwide spending on devices (PCs, tablets, ultramobiles and mobile phones) is projected to grow 3.8 percent in 2017, to reach $654 billion. This is up from the previous quarter’s forecast of 1.7 percent. Mobile phone growth will be driven by increased average selling prices (ASPs) for premium phones in mature markets due to the 10th anniversary of the iPhone and the increased mix of basic phones over utility phones. However, the tablet market continues to decline, as replacement cycles remain extended. n team@mymobile.co.in

august 2017 | 91

Study

Industry insight

The Top IT Vendors

artner, Inc. has unveiled the top

a ranking of the top 100 largest tech

Vendor Group and Google) can attribute

global 100 vendors in IT in 2016

companies in the world based on estimates

much of their size to their solid alignment

based on their revenue across

for their revenue across IT (excluding

with the Nexus of Forces. Microsoft was

IT (excluding communication

communication services) and component

a large and influential company when

services) and component market segments

market segments. Technology business

the Nexus of Forces began, having grown

and there are few disruptions at the top.

leaders can use the Gartner Global Top 100:

to market leadership during the web and

Google saw remarkable gains as it climbed

IT to benchmark competitive performance

e-business phase, and has managed to

from number 5 to number 3 in the new

against a shift from the ‘Nexus of Forces’

pivot to remain relevant. IBM gained its

pecking order while Apple and Samsung sit

(the convergence of social, mobility, cloud

size and market dominance in the very

comfortably at the top. Ando than Google,

and information that drive new business

earliest IT markets when servers, storage

all other top four vendors saw a marginal

scenarios) to digital business as the driver

and consulting services dominated. The

decline in their revenue.

of IT purchasing.

need for these devices and services, along

In the Gartner Global Top 100 (IT

“The needs of IT buyers are shifting.

with mobile phones and PCs will remain

vendors), Apple remains the largest vendor

CEOs are focused on growth and are more

— cloud will underpin all digital business

with more than USD 218 billion in IT revenue

focused on realizing business outcomes

initiatives — but they will become more

— approximately USD 79 billion larger than

from their IT spend,” said John-David

commoditized and less of a driver for new

the No 2 vendor, Samsung. Gartner analysts

Lovelock, vice president and distinguished

projects and spending.

presented these findings during the Gartner

analyst at Gartner. “The Nexus of Forces has

Tech Growth & Innovation Conference,

been the focus of attention for many years,

which is taking place in Huntington Beach,

however, the impact of digital business is

Digital Giants Will Leave Their Mark in 2017

California until Wednesday.

giving rise to new categories.”

As enterprises increasingly digitalize

For the first time, Gartner has published

92 | august 2017

The top three vendors (Apple, Samsung

their products and services, digital giants

MYMOBILE

Study

Industry insight Top Five Worldwide Vendors by IT and Components Revenue, 2016 (Billions of Dollars)

The new

2016 2015 Rank Rank

Vendor

Apple

218.1

235.0

2 Samsung Vendor Group

139.1

142.0

Google

90.1

74.9

Microsoft

85.7

88.1

IBM

77.8

79.6

pecking order

2016 IT Revenue 2015 Revenue

Source : Gartner (June 2017)

sees Google

solutions to large enterprises, some

upstaging

significant impact,” said Mr. Lovelock.

of the digital giants have already had

Microsoft and

“For example, Amazon Web Services’

IBM while Apple

and software businesses dramatically.

cloud is disrupting enterprise hardware Apple’s iOS devices are dominant within

and Samsung

enterprise mobility, and Google’s presence

sit comfortably

beyond search into browsers, cloud office and more is growing.”

at the top!

Gartner clients can learn more in the report “Market Insight: Gartner Global Top 100 IT Vendors in 2016.” This report

(Google, Apple, Facebook, Amazon, Baidu, Alibaba and Tencent) can become involved in, or even take over, the digital experience. Gartner predicts that by 2021, 20 percent of all activities an individual engages in will involve at least one of the top seven digital giants. “Digital giants effectively become gatekeepers for any business that delivers digital content and services to consumers,” said Mr. Lovelock. “Any company that wants to engage consumers in, or through, their digital world will have to consider engaging with one or more of these digital giants.” The focus of the digital giants has mainly been in the consumer, citizen and employee world. Because the digital giants have not yet been as focused on business to business (B2B), there is opportunity for other companies to take the lead. “In the B2B world of selling technology

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features Gartner’s ranking of IT companies

“The needs of IT buyers are shifting. The Nexus of Forces has been the focus of attention for many years, however, the impact of digital business is giving rise to new categories” – John-David Lovelock, Vice President and Distinguished Analyst at Gartner

by their revenue across IT (excluding communication services) and components market segments to help technology business unit leaders with their business planning, investment prioritization and competitive benchmarking. It is based on Gartner Vendor Revenue Profiles, which represent Gartner’s analysis of a vendor’s reported revenue mapped to Gartner’s market segmentation. A “vendor,” for the purpose of a Vendor Revenue Profile, is defined as a trading entity that sells a finished product either into a channel or directly to end users. A trading entity can be a subsidiary, joint venture, or division as long as they maintain a separate marketing, sales and customer support structure independent of the parent company or companies. n team@mymobile.co.in

august 2017 | 93

Guest Column

by Invitation

The Rise of Artificial Intelligence in Recruitment If applied appropriately, AI is going to be a big boon for recruitment industry, says Gaurav Verma

ver the centuries, it has been

regarding what it means to be Human. One

These days, AI is playing a significant role

observed that one of the most

such technology is Artificial Intelligence,

in powering lots of things which we utilize on

important factors that has

which is one of the main technologies that are

daily basis. Be it in the form of smart cars,

constantly driven the growth

powering the Fourth Industrial Revolution.

smartphones, email spam filters, shopping

of multifarious industries is innovative

list recommendation, translator, or chess,

machinery development ushered in the era

What is artificial intelligence?

of the First Industrial Revolution that lasted

Artificial intelligence or AI, is a branch

forward in the field of technology. Some of

from 1760 to 1840, technology has played

of computer science that aims to create

the most common applications of artificial

a key role in contributing to the growth of

intelligent machines that can imitate

intelligence are in the fields of healthcare,

several economies.

human intelligence to accomplish complex

automotive, finance, video games, and

Following that period, the world

tasks. In simpler terms, AI refers to any

science based competitive events.

successively witnessed the arrival of the

tech enabled machine that can mimic

Apart from aforementioned industries, AI

Second industrial revolution in 1870,

rational/cognitive function associated with

has also begun to foray into the recruitment

which brought electronically powered mass

human beings, such as logical reasoning

industry and has managed to create a ripple

production; and was followed by the Digital

and problem solving to complete different

effect all across the sector. Most recruiters

revolution in the 1950s, which paved the way

tasks. The technology is expected to serve as

around the world have begun to gradually shift

for automation in manufacturing processes

an alternate source of intelligence by using

their focus towards analytics and Artificial

via information technology. Now, we are on

different aspects. Some of them include:

Intelligence in a bid to redefine the future of

the verge of witnessing the Fourth Industrial

Reasoning & problem solving; Representation

recruitment. Let us explore how.

Revolution, or Industry 4.0, which is expected

of knowledge; Planning; Learning; Natural

to introduce Cyber physical systems across

language processing; Perception; Motion

industries in the near future.

& Manipulation; Creativity; and Social &

technology. Since the 18th century, when

Just like previous revolutions that liberated

general intelligence.

artificial intelligence now has many takers, and is being considered by many as a step

How is artificial intelligence transforming the recruitment industry for the better?

humankind from animal power, made mass

While the concept of AI has gained

Recruitment refers to the process of finding

production possible, and brought digital

prominence over the past decade, there

employees to work in an organization by

capabilities to billions of people, the fourth

are some evidence that suggest that this

sifting through numerous candidates, and

industrial revolution is also expected to be

technology has been discussed or has been

selecting those who are qualified for the job

driven by new range of technologies. Moreover,

hinted upon in works of several distinguished

description set by recruiters. The industry

the new technologies being introduced with

people. For example: Marry Shelley’s most

is ever growing, and has witnessed several

industry 4.0 is touted to combine the power

popular work – Frankenstein has been

developments over the years.

of physical, digital, and biological worlds,

attributed as one of the earliest mentions of

and in the process, also challenge ideas

‘Artificial Humans’ in fiction.

94 | august 2017

Globally, the recruitment/employment sector is projected to grow at a compound

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annual growth rate (CAGR) of over 17.66

search manually.

on daily basis, most of which are not relevant.

per cent within the next 4 years, according

Finding best time to reach candidates:

Such things can become a challenging task

to a report published by Technavio. Another

Recruiting passive or unresponsive candidates

for anyone. On the other hand, AI powered

report suggests that the evolution of online

can become a harrowing task for recruiters as

screening can automatically filter out

recruitment is engaging both recruiters and

it is almost impossible to gauge if someone

applications that are not relevant for a job

candidates like never before, and is opening

is actually looking to switch jobs or not.

role so that recruiters can focus on only those

several doors of opportunity for both parties

However, with artificial intelligence powered,

applications which are potentially useful. In

involved, as well as allowing new technologies

many online search engines can monitor

addition, such intelligent screening algorithm

like AI to disrupt the market effectively.

social media behaviors that correlate with

automatically flag irrelevant candidates, and

At present, the following factors are

someone who is ready to make the transition

lists relevant submissions in decreasing order

determining the prevalence of artificial

or those who are not. For active candidates,

so that recruiter/employers do not have to work

intelligence in the recruitment sector:

AI powered notifications can be sent at a time

hard to find relevant candidates first, and in

AI Powered Recommendations: Manually

slot wherein candidates are more willing to

the process, cut down on manual labor.

finding candidates resumes is an error-prone

open email/SMS based on past behavior, and

Reducing unconscious bias: One of the

and time-consuming task. Although human

thus, considerably improving the campaign’s

biggest advantages of introducing artificial

touch is essential for any kind of activity, it

performance funnel.

intelligence in the realm of recruitment lies

has been observed that most recruiters tend

Writing better job descriptions: Writing a job

Guest Column

by invitation

in the fact that it can minimize instances of unconscious bias based on cast creed, gender, or race on part of the employer. This allows people from all walks of life and social strata to apply for jobs based solely on their qualification. To conclude, AI is a huge boon for recruitment industry if properly used. Despite popular belief, AI will not make recruitment process more inhuman but instead will make it more human by freeing recruiters time to more deeply explore candidate’s data and needs and determine fit with company values and requirements. By using it in right places, AI powered technology will help

to invest a majority of their limited time in

description can be a difficult task as there is

ease the recruiter frustrations and build a

finding relevant resumes for any given job

no fixed rule or technique to create it, and

bridge between disconnect of employers

profile. However, with AI, recruiters are able

highlight the ultimate goal of persuading

and job seekers and can lower time to hire

to solve this problem now. If done right, AI

candidates to apply in the first place.

for recruiters.

powered recommendation algorithm can list

However, based on machine learning on

As the renowned German Engineer &

down candidates sorted by relevance, allowing

past job descriptions & marketing analysis,

economist – Klaus Schwab once said, “The

recruiters to connect with them one by one,

artificial intelligence can help recruiters in

Fourth Industrial Revolution can compromise

and hence, substantially optimizing his/her

writing better job descriptions for different

humanity’s traditional sources of meaning -

precious time. These days, some artificial

job roles. In short, letting the human mind

work, community, family, and identity - or it

intelligence powered recommendation

take the final judgement in terms of the tone

can lift humanity into a new collective and

engines can also analyzes the job description

of voice while verbally speaking. Sentiment

posted by employers, and after taking into

analysis plays a major role here as such

moral consciousness based on a sense of shared destiny. The choice is ours.” n

account several parameters, and find the

technologies can help create a more neutral

best candidates in the database who fit the

tone, and ensure that any job description

given requirement. What’s more, using AI

being presented to candidates appears

can also eliminate the need for recruiters to

inclusiveness and friendly work culture.

come up with long and complicated Boolean

Screening Incoming applications: Imaging

or keyword searches to conduct a resume

having to go through hundreds of applications

www.mymobileindia.com

The author is CTO, Aasaanjobs, a leading end-to-end recruitment marketplace connecting employers, consultants and job seekers for jobs across hierarchies in an organization.

august 2017 | 95

In Conversation

face to face

“UDO offers instant connect to real experts on a call” Your search for an expert in a particular field has become simpler now, with the launch of UDO, a mobile app that lets you connect to thousands of experts in over a hundred categories. The app offers more convenience with its user-friendly features, enabling one to offer and get on-demand expert advice at their finger tips. The procedure is simple; any person in India can sign up as an expert in their field of interest, get verified by UDO for their skill and start making money. With its core idea – “stop texting and start talking to experts, even offline” – the budding android app seeks to become a leader in Search and Assisted services. To discuss its technical aspects and business potential, Ramesh Kumar Raja talked to Teja Gudluru,

CEO and Founder of Mobitattva Creative Technologies Pvt. Ltd. who has developed UDO, which is a colloquial abbreviation to the word “You Do”. Excerpts: In the age of internet, search engines and social media when things are available on fingertips and people find it easy to contact for any help with simple click of a button, how is UDO different in facilitating services of expert advice? There is information overload on the internet. While information is available on the fingertips, usually that leaves the user spoilt for choices and is confusing most of the times with varied responses or paid responses. Most popular advice sites do not give instant advice and users have to wait for an expert to answer (average wait time is over 26 hours). Most mobile apps that give advice are chat based and the personal human connect goes missing. UDO offers instant

58 | july 2017

MYMOBILE

In Conversation

face to face connect to real experts on a call. The biggest differentiator for UDO apart from providing advice is the ability for anyone who is skilled at something to sign-up as an expert, get verified for that skill and start making money for their time on the app, thus making it the first M-employment (Mobile employment) app in India. How and when did you get the idea of launching this app, as it might have required an in-depth research in collecting data? This occurred to me when I was searching for some visa information for Singapore. I could not get validated information for a simple search- “Is transit visa required for Singapore?” There were roughly 3,000 responses on the search and 90% of them were old and outdated. Then an

“The biggest differentiator for UDO apart Indians constitute 40% from providing advice is the ability of world’s freelance experts. This sparked for anyone who is skilled at something the business idea to sign-up as an expert, get verified to connect experts instantly to users for that skill and start making money who can get instant for their time on the app, thus advice on a call, making it the first M-employment talking to a real person, than spending hours on (Mobile employment) app researching or chatting in India” with unknown people. association extensive internet research followed revealing that

experts on board! We believe that if the experts are there then advice seekers will come. We are expecting more than 60%

with Ministry

of our revenues from B2B sales where

What are the parameters on which you certify/

of Science, Technology

UDO will focus on providing on-demand

verify a person to be an expert in his field

and Innovation of Malaysia (MOSTI).

experts for organizations. From on-demand

of interest? Experience / Role call to see

Purchase Order has already been received

trainers and mentors for employees to

expertise. The other critical factor is the

to the extent of 1million INR for on-demand

get personalised coaching on the job to

user feedback on the calls. Payments to

trainer support on calls.

aggregating house wives and retired experts

experts are made based on their average call rating from users.

to be on-demand customer service or sales How many installs it has amassed and what

professionals. Our focus for the next six

is its retention rate? Average time spent on

months is to generate revenues and not on

How has been the response so far and what is

the app is 20 minutes which is way over the

valuation.

your current user base? UDO has seen 5,500

market average of 8 minutes. Downloads

downloads in 45 days. Over 800 experts

have touched a figure of 5,500.

Do you have any plan to launch UDO on Apple App Store too? We are planning its

are currently enrolled. There’s an average of a 100 calls everyday within 30 days

What is your monetization model and

international launch in September this

of beta launch. Over 200,000 INR have

strategy to promote UDO which could prove

year. The iOS version will be tested and

been paid to experts. An MoU has already

to be a game changer in search and assisted

been signed with partners in Malaysia, in

services? Focusing strongly on getting

will be ready by then. n ramesh@mymobile.co.in

www.mymobileindia.com

august 2017 | 97

Guest Column

by Invitation

Gen Z and the

changing perception about luxury Luxury as has been perceived by consumers and marketers of yore is in for a overhaul with the arrival of Gen Z, points out Ameen Khwaja

56 | july 2017

n a sunny April morning in

shoppers, experts say, who prefer to shell

individuality — not conformity — are the

Mumbai, Pooja stopped to

out for unique, hard-to-find pieces instead

ultimate badges of cool.

admire a sparkling stone-

of highly recognizable products from big-

encrusted bag in the window

name brands.

Gen Z: The Generation after Millennial

of the town’s most talked about mall. The

A recent study found that 48 % of

flagship store had newly opened, but she

Indians surveyed believe that luxury

Technology is no longer an exciting,

turned her nose up at its lineup of logo-

does not mean spending more money;

celebrated thing, as much as it is an

stamped satchels and tote bags. “It looks

additionally 47% believe that luxury is

expectation. Millennials were internet

a little uptight, not really my style,” Pooja

about individuality or being comfortable

pioneers. They invented Facebook

said. “It’s better to be subtle.”

with what you have. The shift is largely

and Instagram, shopped from their

Pooja’s fondness for low-key, logo-free

about adapting to a moment in high-end

smartphones and tablets, and smoothly

pieces is shared by a growing number of

luxury world when personal taste and

transitioned from satellite TV to on demand

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content providers like Netflix and Hotstar.

Z. Marketers have been carefully studying

Generation Z (individuals born after 2000),

generation Z for many years now, observing

meanwhile, doesn’t remember life

their preferences as children and teenagers,

“There is no doubt whatsoever without these basics of 21st century life. They use a lot of time online that India’s consumption to find product and information story will eventually be shaped instead of buying swiftly from corner stores. They do research, share by its 390 million Gen Z. experiences and look for brands Marketers have been carefully that match with their values. Built on bedrock of unabashed individuality studying generation Z for and technological soundness, this generation dispels traditional brand many years now”

and finding that they have a very different relationship with companies than their elders. Compared to any generation that has come before, they are less trusting of luxury brands. They have the strongest no nonsense filter because they’ve grown up in an era where information was available at all times. This reckonable evolution gives alternate or smaller brands an opportunity to

ideals and aspirations by crafting their own

step into mainframe marketing by offering

needs based on quality, value and personal

products on online platforms that resonate

excitement. Gen Z is far more selective

revolution, away from global brands towards

fluently with the personal satisfaction needs

than their predecessors when it comes to

individual satisfaction in buying behaviour,

of this up-to-date and technologically savvy

choosing between brands –– flagging the

is particularly emphasised in Tier II and III

generation.

path of value and quality over luxury and

cities beyond an urban environment where

For decades, brands communicated

prestige. They’re less brand-conscious and

the concept of ‘MyLuxury’ has emerged at

through advertisements, so corporations

they are definitely not spending as much

the forefront.

with the biggest budgets could make the

as millennials do. Their focus on personal

In addition 79% of respondents believe

biggest impact on billboards, magazine

gratification and distinct individualism

that luxury is about personal aspiration -

spreads, TV, and radio ads. But Gen Z uses

for acquisitions reflects a perceptive

The idea of ‘MyLuxury’ defining Gen Z is

the internet to their advantage, they dig

transformation, which is not defined by

simple –– conventional, aspirational brands

into what brands really stand for, beyond

the number of likes and shares witnessed

no longer command the same value as

the celebrity endorsements and the

on social media platforms. This evident

they did with the previous generation ––

heavily photo-shopped visions they try to

decreeing a new era of individual choices

project. Recent survey states that only 6%

based on what brands mean personally

of Indians associate luxury with celebrity.

on their own terms.

Generation Z doesn’t just stand out in

A recent study by the McKinsey

terms of how they relate to brands; they’re

Global Institute (MGI) suggests that if

also spending their money differently.

India continues to grow at the current

Online platforms who understand this

pace, average household incomes will

shift and cater to the specific needs of

triple over the next two decades, making

Gen Z where emphasis is given to quality,

the country the world’s fifth-largest

affordability and individual gratification are

consumer economy by 2025, up from

more likely to advance. Without these assets

the current 12th position. There is

addressing the needs of an ever-growing

no doubt whatsoever that India’s

new, Internet-savvy generation, old-school

consumption story

marketers are likely to lag behind on the

will eventually

progression chain unless drastic changes

be shaped by its

are enforced to stir the pot of development successfully. n

390 million Gen

Guest Column

by invitation

The author is CEO & Founder, LatestOne.com which is a leading vertical specific ecommerce site dealing in Tech Products and Accessories like Mobile Accessories, Tablet Accessories, Computer Accessories etc.

www.mymobileindia.com

august 2017 | 99

Study

Business insight

The Parsimonious Indians Despite growing threats, Indians remain stingy when it comes to spending on cyber security

joint study undertaken by PwC

been that leading mobile wallets have

and ASSOCHAM reveals that

witnessed growth of upwards of 100% in

internal security at risk, said D S Rawat,

despite attacks on Indian

app download numbers and have similarly

Secretary General ASSOCHAM.

infrastructure set-up, which in turn leaves

websites having increased

seen an increase of upwards of 400%

The number of incidents occurring

nearly five times in the past four years

increase in wallet recharges, noted the

in banking systems has increased in the

Indians remain reluctant to cough up more

joint study.

last five years. In the month of October

on securing themselves in the cyber space.

What we urgently need is serious effort

2016, an ATM card hack hit Indian banks,

Though the spend data analyzed are not

in capacity building and setting up high-

affecting around 3.2 million debit cards.

of immediate years, it does give a good

end cyber labs that are capable of critically

Hence, efforts are needed to enhance

indication of the parsimonious amount we

inspecting every IT component before

cyber security as businesses and citizens

like to shell out on cyber security.

these are deployed in critical infrastructure

embrace this new digital wave.

“Despite the growing threat, India’s

across industry sectors. There is an ever-

budgetary allocation towards cyber security

growing threat to the economy, financial

was about Rs 42.2 crore in 2012-13, up

sector, key government departments and

Securing the hyper-interfaced

19% from Rs 35.45 crore in 2010-11 whereas US spend $658 million through department of homeland security and $93 million through US-CERT in 2013,” reveals the study. The study also warns that a shortage of cyber knights is looming large on the Indian cyber space while cyber attacks are slated to increase many folds. Moreover, the study says cyber threats will only rise as India is seeing a shift towards a cashless economy. The types of cyber security incidents such as phishing, scanning, website intrusions and defacements, virus code and denial of service attacks will continue to grow. In coming years, private companies will matter greatly in India’s critical infrastructure as they control more and more assets in telecom, transport, energy, and banking and finance. Demonetisation has given an impetus to e-wallet services. Mobile wallets have witnessed a massive

“Securing the hyper-interfaced environment, each ecosystem player will need to create multiple application programing interfaces (APIs).With faster proliferation of interfaces, protecting APIs will become critical to ensure malware and persistent threats do not propagate through such untrusted/ untested APIs. Any threat that impacts such a user can potentially proliferate and bring the entire financial services ecosystem to a standstill”

rise in app downloads. The result has

100 | august 2017

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environment, each ecosystem player

time or near real time. Once an anomaly

security risks and vulnerabilities associated

will need to create multiple application

is identified, containing it is of paramount

with OT and CT systems. While IT systems

programing interfaces (APIs). While this

importance before it spreads and crosses

are monitored heavily for security purposes,

will deliver a seamless experience to

a point where the damages have

monitoring of OT and CT systems is limited

customer, there is also a risk of malware

transcended organisational boundaries

to process efficiency and performance.

injection through such APIs. With faster

and services.

Hence, logs and events are not collected

proliferation of interfaces, protecting APIs

The worrying aspect which study notes

will become critical to ensure malware and

is that stakeholders, including third-party

Specific crisis management or incident

persistent threats do not propagate through

vendors, who are responsible for managing

response for OT and CT systems is different

such untrusted/ untested APIs.

the networks and infrastructure have

from that for traditional It system. Security

limited understanding with respect to

plans specific to OT and CT are missing,

Any threat that impacts such a user

and correlated.

can potentially proliferate and bring

thus increasing the potential impact of the

the entire financial services ecosystem

incident.

â&#x20AC;&#x153;The worrying aspect is that stakeholders, including third-party vendors, who are responsible for managing the networks and infrastructure have limited understanding with respect to security risks and vulnerabilities associated with OT and CT systemsâ&#x20AC;?

to a standstill. As the ecosystem continues

The study advises that by

to be interconnected and overlapping,

identifying cyber security flaws

cybercriminals will try to exploit possible lapses and, hence, strategies need to be built to deal with such eventualities. Given this interdependence on the all the players of the financial ecosystem, it becomes crucial to identify any anomaly at a pace which mirrors real

www.mymobileindia.com

Study

business insight

and issues, decision makers will be better placed to implement appropriate security controls, design additional secure architectures, monitor targeted attacks and maintain effective cyber resilience for their IT, OT and CT networks. n team@mymobile.co.in

august 2017 | 61

Spotlight

In focus

Inspiring Healthy Lifestyles in Kids â&#x20AC;&#x201C; The Appy Way As parents, itâ&#x20AC;&#x2122;s your core responsibility to promote, encourage and facilitate healthy lifestyle choices in your kids. We can promote healthy living through apps that introduce and facilitate relaxation, healthy eating, exercise, selfawareness and tech safety. Here are the top five apps to help parents inspire healthy lifestyle in their kids. nexGTv Kids nexGTv Kids app has introduced Think Health content to teach kids about health, fitness and yoga. Catering to children between the ages of 2 and 10, the Think Health content on nexGTv Kids allows access to educative and informative animated videos which will teach young learners about various health and fitnessrelated issues in a fun, engaging way. With 90 videos (assets) on Fitness, 92 videos on Yoga and 27 videos on Healthcare, the Think Health content on the nexGTv Kids app is curated by expert in-house editors and delivered in a reliable, secure and immersive viewing environment. So if you want to build the foundation of a healthy life for your children, log on to Google Play Store or Apple iTunes and download the nexGTv

60 | august 2017

MYMOBILE

Kids app today! Give a missed call on 0120

Da Vinci Learning has now entered this

reported improved self-confidence and

4848222 to get the app on your phone.

market with its very own OTT service. The

self-esteem, and have a lot of fun along

platform will provide on the go access to the

the way without having to follow a specific

programming and content of the channel.

diet.

OMG. I Can Meditate! – Meditation and Mindfulness Made Easy!

The OTT service has been launched as a web based service accessible through

A Heart Pumping Adventure

www.davinci-learning.in and will be soon

Human Body Detectives: A Heart-Pumping

available via an app as well. Playing the ‘safe content’ card, Da

Spotlight

In focus

Vinci Learning’s OTT play is banking on its reputation for curating kids friendly and educational IPs for its viewers.

KurboHealth Coaching App Kurbo is a mobile health coaching app designed specifically for kids, teens and families. It is fun and easy to use. It helps you make smarter eating and exercise If your kid ever wanted to try meditation – ‘OMG. I Can Meditate’ is a great place to

decisions and develop healthy habits. 90% of Kurbo coaching users experience weight

start. This app shares information on how to get started meditating, taking you through a daily meditation routine designed to get you into the habit of meditating. Then it backs up that information with a large collection of topical meditations designed to help you with nearly any situation where you need to de-stress and relax. It’s not just for adults. Kids will find a collection of meditations designed to help them through some of their most stressful moments.

DaVinci Learning Kids OTT German kids television content leader

loss within three months. Almost everyone

Adventure: The Human Body Detectives stories feature Merrin and Pearl, sisters who find they have a magical ability to enter different systems in people’s bodies to solve health mysteries. In their latest journey, A Heart-Pumping Adventure, you’ll learn how the circulatory system works and which food best fuels a healthy heart. The Human Body Detectives series is a fun way to teach kids about the different body systems and the importance of a healthy diet and lifestyle. If children understand how their bodies work, they are more apt to make healthy food and lifestyle choices. n team@mymobile.co.in

www.mymobileindia.com

august 2017 | 103

by Invitation

Guest Column

Breaking into Small Town Indiaâ&#x20AC;&#x2122;s TV Time Why tier 3 & 4 cities will be the ground zero for expansion of online entertainment, explains Abhesh Verma

he Indian OTT entertainment

opportunity for Indian OTT players.

market is fast evolving with

The TV remains the preferred source of

video consumption no longer

entertainment for most Indians, especially

being limited to one screen but

in rural and semi-rural geographies. Nearly

traversing across multiple devices. Adding

90% of the households own at least one

to this is the ubiquity of smartphones,

television set which is shared among 3-4

higher internet speeds and rapidly changing

people through the day. However, the

content preferences among consumers.

televisionâ&#x20AC;&#x2122;s most important feature of

India continues to be the fastest-growing

providing a wide range of content to its

Internet market with about 730 million

viewers is also its biggest limitation. Since

users expected to be created by 2020, of

each member of the household has his/

which 50-55% is expected to be small-

her own preference in terms of shows,

town users. The boom in the telecom sector

movies, genres, etc., it is impossible for a

with affordable 4G internet plans and the

TV to meet all their demands. The growth

governmentâ&#x20AC;&#x2122;s initiatives to develop a stronger

of online consumption in the country and

digital network are expected to create 75

that of the OTT players is dependent on

percent more internet users in rural India,

how fast these platforms acknowledge this

while an additional 75 percent will consume

latent demand and market opportunity and

data in regional languages. The internet

reach viewers in small towns with content

penetration in urban India is currently at 60

of strategic partnerships to enhance

per cent, nearing saturation. On the other

the delivery of content to the users. In a

hand, Internet penetration in rural Indian

country of over a billion people and more

is at 17 percent, with approximately 750

than a thousand languages, investing in

million potential untapped Internet users.

regional content is an effective strategy

Although the demand for and access to

for OTT content providers to expand their

digital entertainment remains centered

services. With more content being created

around the metro and tier 1 cities, there has

in Punjabi, Bengali, Tamil, Telugu, Gujarati

been a steady rise in consumption of online

and Marathi, leading to a large number of

The strategies mentioned above are

content among audiences in tier 2 and tier

unique visitors onto these platforms, the

not mutually exclusive, but are dependent

3 cities. But it is the tier 3 and tier 4 towns

regional language OTT market is growing

on the effectiveness of each other. While

that remain untapped with a huge market

at about 60-65% every month.

the infrastructure building activities will

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lead to better connectivity and easier

Internet speeds make it impossible to

stream online videos and the lack “The television’s of adequate digital payment most important feature of content on an OTT platform will make the facilities make subscriptions customer’s decision easier. Regional difficult for users. providing a wide range of content to content is expected to contribute to at OTT players are its viewers is also its biggest limitation. least 35–40 per cent of the growth of addressing these Since each member of the household has OTT video in terms of viewership and issues by leveraging overall growth in users in tier 2, 3 technology and their own preference in terms of shows, and 4 cities in the next five years. collaborating with movies, genres, etc., it is impossible for Original content in vernacular telecom operators, a TV to meet all their demands. And this languages will contribute to 20–25 and regulatory bodies per cent of the overall growth and to enhance the video where online OTT providers this is expected to be about 40-45 viewing experience of can make a dent in capturing percent post 2019. users in small towns. While statistics indicate a rise in With features like adaptive Tier2&3 urban consumption of digital entertainment, a streaming to counter sporadic consumers” internet connectivity, bundling OTT access to online entertainment in tier 3

and 4 cities, the availability of regional

Guest Column

by invitation

subscriptions with telecom services to make online payments easier or creating multilingual UIs to reach regional users, OTT players are fixing these infrastructural hitches to ensure smooth expansion and operations. The necessary changes in the country’s digital ecosystem and easier online payment facilitation will have a longterm impact on the demand and growth of online entertainment in tier 3 and 4 cities. While digital entertainment continues to be a largely urban phenomenon, small town India is gearing up for its digital makeover as OTT companies drive disruption. With rising levels of income, technological intervention in people’s lives and enhanced infrastructure, India’s towns are set to play a major role in the growth story of online entertainment. n

majority of Indian viewers are far from being digital yet. Despite more cost-effective mobile internet tariffs and availability of budget smartphones, infrastructural

www.mymobileindia.com

inadequacies hold tier 3 and 4 towns from realizing their true potential in the online entertainment market. Connectivity issues plague these small towns as poor

The author is COO of nexGTV which is an award-winning application offering users with wholesome entertainment across multi-screen devices, be it mobile, tablets or laptop/PCs. Besides ranking amongst the top ten applications in its category across app stores, nexGTv has also been awarded ‘The Best Digital Experience’ at the prestigious World Communication Awards 2014.

august 2017 | 105

Software

Special feature

Ensure your safety with these apps

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Women safety is one of the most talked about issues in India, especially in metro cities such as Delhi, Mumbai and Bengaluru, where incidents of molestation, rape and murder of the fairer sex make news headlines quite often. Ensuring their safety in such a scenario has become more important than ever. Although the government is taking initiatives for their safety, a smartphone can be of significant help in preventing a woman to fall a victim to untoward incidents at desolate places which are mostly crime prone. We bring you a list of some apps that come with features that can help women to feel a little safer. Most of these software applications have fundamentally the same core concept - transmission of userâ&#x20AC;&#x2122;s GPS-determined location to a preset list of emergency contacts. You must recommend these apps to women in your family and group of friends to keep themselves safe in all circumstances.

Software

Specialfeature

By Ramesh Kumar Raja

www.mymobileindia.com

august 2017 | 107

Software

Special feature Safetipin

afetiPin has a robust personal safety tracker feature to act as your personal guardian. The SafetiPin GPS navigation

app lets you track a person who has turned his/her Track Me button on. You can trace their movement on a map and find their exact GPS location to be able to provide them swift help in case of crisis. The SafetiPin mobile

app’s GIS mapping service contains location based tracking feature, enabling people with SafetiPin installed to track you when you want. If you are moving into a new locality or simply visiting a new place, its better you know what’s the safety score of that locality or place, vis-a-vis that of the other places. The app ‘pins’ the safe areas along with their safety scores to go at the time of a problem. It also enables users to pin unsafe areas and help others. Besides English, Safetipin is available in Hindi, Bahasa and Spanish languages. n

SOS – Stay Safe!

OS – Stay Safe is a powerful personal safety app that empowers you against acts of violence, and helps summon aid in case of an emergency. The app

is useful in a wide range of possible dangerous scenarios like being stalked on the way home, attempted physical or sexual assault, domestic violence, road accidents or medical emergencies. All you need to do is press the ‘Power’ button of your phone three times in succession. It automatically sends an emergency message to friends and family along with your location and device battery level. The app allows you to get help effortlessly and discreetly without raising any suspicion. The GPS tracking helps the recipients track your exact location. There are two versions of the SOS – Stay Safe app – Free and Pro. While the Free version adds up to two SMS emergency contacts and two email emergency contacts, the Pro version adds unlimited phone and email contacts. n

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MYMOBILE

Software

Specialfeature VithU: V Gumrah Initiative

ithU is an emergency app that’s activated as soon as you press the ‘Power’ button on your smartphone

twice. It can send out an alert message to user’s emergency contacts every two minutes. The message reads “I am in danger. I need help. Please follow my location.” Along with this, the app sends the link of users’ location every two minutes to provide the receiver with updated location details. The app lets an end user create a contact list of people to whom she/he can send a message. The list can comprise of their parents, friends, well wishers and guardians etc. The app provides safety tips to the users exclusively giving them safety tips in an emergency situation. It provides a platform to the users to voice out and submit the story they have witnessed or have been a victim off to aware fellow users and others. n

Nirbhaya: Be Fearless

irbhaya: Be Fearless is a free emergency app on Android, which can send a distress call or emergency message to a specified contact or group

in an emergency situation faced by a woman or any other individual in general. It sends an alert by way of an SMS or phone call or Facebook Post with the person’s location to the configured group through the Global Positioning System (GPS). The app can easily be used as a safety utility that will help create a safe haven for women/people in the cities and countries where they live. It can be used in case of attempted molestation, accident, family emergency, etc. through pre-defined text messages. The users of Nirbhaya: Be Fearless app are also required to submit personal details such as email ids, residential address, blood group and emergency contact numbers. The users can configure their own list of contacts including police and other close relatives and friends. n

www.mymobileindia.com

august 2017 | 109

Software

Special feature Smart24x7

mart24x7 is supported by the police of various states, and is designed to ensure the safety of women and

senior citizens. The app sends panic alerts to emergency contacts in problematic situations. It also records voices and takes photos during panic situations, and can even transfer these details to the police. It also has call centre support, which can be used to track down the primary movements of the user. User just needs

to press the panic button, select the type of service required and finally tap the submit button. The Smart24x7 app has introduced a feature for personal and business use that alerts emergency contacts with your GPS location. This is a unique approach towards strengthening citizen security. With this app, you can inform your loved ones about your status on the way to office or home. The latest version of Smart24x7 has basic chat functionality and has features to improve battery life. n

Himmat

immat is a free safety app recommended for women by the Delhi Police. In order to use the app, a user has to register on the Delhi

Police website. Once registration is complete, an OTP is sent to the user, which has to be entered to complete the appâ&#x20AC;&#x2122;s configuration. If a user initiates SOS alert from the app, her location information and audio/video is directly transmitted to the Delhi Police control room, allowing the police to reach the user easily. Seeing few takers since its launch in 2015, the app was relaunched in April this year with more user-friendly features. Earlier, for registration on the app, one had to fill 13 -14 fields which involved sharing details of travel routes, office address etc. and the user also had to provide five emergency contact numbers. These fields have now been reduced to six and before registration, one will have the option of choosing a preferred language -- Hindi or English. n

110 | august 2017

MYMOBILE

Software

Specialfeature Chilla

hilla is a personal safety app that can be triggered with just a scream. If a woman is in distress, she should

shout loudly to trigger an alarm in the app. The app can then send the user’s location to her guardian even when the phone is locked. Chilla comes with an SOS feature too. If the distressed user presses the power button five times, the app can automatically alert pre-configured contacts. It can also send an SMS with the user’s location and email, in addition to being able to place a call. Not just the safety of women, the safety mode can be additionally customized to cater to the safety of men too. Besides, the app can be used in case of emergencies too, for example during a heart attack, the victim’s location and recording can be immediately sent without unlocking the phone (just by pressing the Power button). n

bSafe

he bSafe is a mobile safety app that ensures the safety and security of women by allowing contacts to follow a user through a live GPS trail and also set a timed alarm

which goes off automatically, in case a user doesn’t ‘check in’. Moreover, it can make the user’s phone ring with a fake call and also notifies emergency contacts of the user’s location details. Along with this, there is a Guardian Alert button, which can be used to immediately inform the contacts of the user’s GPS location during times of distress. It’s packed with features for both everyday safety and real emergencies, making it the ultimate safety tool for you and everyone you love. The Fake Call feature app will come to your rescue when you want to excuse yourself from a bad date, meeting, etc. All you have to do is set up the feature for a particular time and it will call you up either as your best friend or a family member. n ramesh@mymobile.co.in

www.mymobileindia.com

august 2017 | 111

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MY GUIDE While My Mobile tries to ensure accuracy in the pricing and features any discrepancies that may emerge are beyond our control. Please check with the retailer about features of the phone before buying. Feel free to update us.

Devices featured in the My Guide have been segregated into different categories based on price and colour-coded as:

(Last updated on July 22, 2017)

Up to Rs. 2,499 Disclaimer : The prices quoted in My Guide are the Best Buy prices quoted by the respective companies, ex-Delhi. The prices may vary on account of promotional schemes or dealer discretion.

Rs. 2,500 – Rs. 5,999 Rs. 6,000 – Rs. 9,999 Rs.10,000 – Rs. 14,999 Rs.15,000 – Rs. 19,999 Rs. 20,000 – Rs. 29,999 RS. 30,000 and above. Tablets

Spreadtrum—ST Intel Atom—IA Qualcomm Snapdragon—QS MediaTek—MT MediaTek Helio—MTH

AUGUST 2017 I 113

MYGUIDE UP TO RS. 2,499

UP TO RS. 2,499

MODELS

UP TO RS. 2,499

PARAMETERS

HITECH

I-SMART

Pride 350

IS-206 DJ

IS-204 Flip

IS-100 Pro

IS-101 Champ

IS-202i Xtraa

IS-205 Sleek

2.8/-

2.4/-

1.8/-

2.4/-

Dimension (mm)

131 x 58 x 10.2

123x51x12.8

120x51.8x15.8

112x46.5x13.5

121.34x52.02x14.71

126.8x53x10.3

Weight (grams)

100

110g

ST 6531DA/NA

ARM926EJ-S Core 312MHz

Operating system

Nucleus

Storage/Expandable

32+32MB

32MB/32MB/8GB

32MB/32MB/16GB

Rear/Front Camera

1.3 MP/NA

1.3MP/No

1.3/No

1.3MP/No

1,800

1,200

850

1,000

2,700

1,450

2G/3G/4G

Yes/No/No

Dual SIM

Yes

Yes/Yes

Yes

Launched

1,549

1,110

1,440

729

1,099

1,020

Model Display (inches/res)

Processor/RAM

Battery (mAh)

Music Player/FM Launch Price Rs.

32MB/32MB/16GB 32MB/32MB/16GB 32MB/32MB/8GB

UP TO RS. 2,499

Rs. 2,500 â&#x20AC;&#x201C; Rs. 5,999

MODELS

UP TO RS. 2,499

PARAMETERS

ITEL

LEPHONE

HONOR

Smart Selfie it5231

Sleek 9

Honor Bee

2.4/ 240 x 320

1.8/-

2.4/-

2.0/-

2.4/-

4.5/ 854 x 480

Dimension (mm)

124.5 x 54 x 11.4

112 x 46.5 x 13.9

123 x 51.8 x 14.9

100 x 42 x 13.4

134.3 x 66.7 X 10

Weight (grams)

102

170

Processor/RAM

360MHz/64Mb

312MHz /32MB

ST SC 7732/1GB

Android OS, v4.4

64MB/32GB

32MB / 32GB

8GB/32GB

0.1 MP

8MP/2MP

Model Display (inches/res)

Operating system Storage/Expandable

0.08MP/0.3MP

Digital Camera

0.3 MP

Digital Camera/ Digital Camera

1900

1000

1450

2,500

2500

800

1,730

2G/3G/4G

Yes/No/No

Yes/Yes/No

Dual SIM

Yes

YES

Yes

Yes/Yes

YES

Yes/Yes

May, 2016

August '2016

OCTOBER' 2016

May, 2015

1,335

674

950

999

1,325

4,999

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

114 I AUGUST 2017

MYMOBILE

MYGUIDE Rs. 2,500 – Rs. 5,999

Rs. 2,500 – Rs. 5,999

MODELS

Rs. 2,500 – Rs. 5,999

HITECH

PARAMETERS

Model

IN-FOCUS

INTEX

Amaze S9

Air A8

Bingo 10 (M415)

Bingo 21 (M 430)

Aqua Fish

Cloud Glory 4G

Cloud String HD

4.5 /-

5.0/ 540 x 960

4.5/ 480 x 854

4.5/ 854 x 480

5/720x1280

4.5/ 480 x 854

5/ 720 x 1280

142.4x72x9.6

134.2 x 68 x 9

144.5 x 72.5 x 8.7

Display (inches/res) Dimension (mm)

140 x 66.88 x 9.65

Weight (grams)

150

152

140

152

150

120

150

Processor/RAM

ST 7731/512MB

ST 7731/1GB

MT 6580A/1GB

ST Shark/2GB

Quad core/2GB

MT 6735M/ 1GB

SC 9832A/ 1GB

Operating system

5.1 Lollipop

5.2 Lollipop

Android OS, 6.0

Android 5.1

Sailfish 2.0

Android 6.0

Android 5.1

Storage/Expandable

4GB/32GB

8GB/32GB

16GB/32GB

8GB/ 32GB

Rear/Front Camera

5MP/2MP

8MP/2MP

5MP/5MP

8MP/5MP

8MP/2MP

5MP/2MP

8MP/2MP

1,400

2,000

2,300

2500

1,800

2,200

2G/3G/4G

Yes/Yes/No

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

Yes/No

Yes/Yes

April, 2016

March, 2016

February,2016

June, 2016

May, 2016

2,999

4,999

4,399

5,499

3,999

5,599

Battery (mAh)

Music Player/FM Launch Price Rs.

140.2 x 72.4 x 8.8 135.65 x 67.38 x 10.43 136.8 x 67 x 10.95

Rs. 2,500 – Rs. 5,999

MODELS

Rs. 2,500 – Rs. 5,999

INTEX

PARAMETERS

Model Display (inches/res) Dimension (mm)

ITEL

LEPHONE

Aqua Classic 2

Power Pro it1410

Wish it1507

Wish it1407

5/480/854

4/480/800

4/ 800 x 480

5/854 x 480

4/WVGA/TN

4.5/ 854x480

5 /854X480

145.2x72.6x10.9

124.1x64.2x9.8

124x64.7x12.2

144.4 x 73 x 8.5

125x64.3x10.9

134.5x68x10.2

143X6.72X5.10mm

136

126

177

qcta-core/1GB

quad-core/1GB

Dual core, 1.3 GHz/512MB

Quad core, 1.2 GHz/512MB

1.5GHz,/ 1 GB

1.3GHz Quad Core

Operating system

Android 6.0

Android4.4

Android 5.1

Android 6.0

Storage/Expandable

8GB/32GB

8 GB/ 32 GB

1GB/8GB/32GB

Rear/Front Camera

5MP/2MP

2MP/2MP

2.0MP/0.3MP

5.0MP/2.0MP

2.0MP/0.3MP

2 MP

5MP/2MP

2200

1800

2,800

2,400

1500mAh, Li-ion

1,300

2,000

2G/3G/4G

Yes/Yes/No

Yes/Yes/yes

Yes/Yes/No

YES

Yes/Yes/Yes

Dual SIM

Yes

YES

Yes/Yes

YES

Yes

May, 2016

April, 2016

April.2016

OCTOBER' 2016

Launched

3,339

5,063

2,989

4,699

4,999

Weight (grams) Processor/RAM

Battery (mAh)

Music Player/FM Launch Price Rs.

www.mymobileindia.com

4,600

3,333

AUGUST 2017 I 115

MYGUIDE Rs. 2,500 – Rs. 5,999

Rs. 2,500 – Rs. 5,999

MODELS

Rs. 2,500 – Rs. 5,999

PARAMETERS

LEPHONE

LYF

MICROMAX

VIDEOCON

W7+

Flame 1

Wind 7i

Canvas Juice 3 Q393

Canvas Spark 3

Canvas Bolt Selfie

Delite11

5/1280X720

4.5/854 x 480

5/1280x720

5.0/720 x 1280

5.5/720x1280

4.5/854x480

5/1280x720

Dimension (mm)

143.6X72.5X9.1

132.6 x 66.2 x 9.3

143.5x72x8.7

146.66X74.3X10.52

Weight (grams)

151

138

156

151

Processor/RAM

1.3GHz Quad Core

QS 210/1GB

MT6580/2GB

quad-core/1GB

MTK6735/1GB

Quad-core/1GB

Android 6.0

Android 5.1

Android 6.0

Android 5.1

Android 6.0

1GB/8GB/32GB

8GB/128GB

8GB/32GB

5MP/5MP

8MP/5MP

8MP/2MP

8MP/5MP

5MP/5MP

5MP/2MP

1,800

2,000

2,250

4,000

2,500

1,750

3,000

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/No

Yes/Yes/Yes

Dual SIM

Yes/Yes

Yes

Yes/Yes

Launched

February, 2015

March, 2016

May, 2016

5,999

5,499

4,171

4,848

4,849

5,840

Model Display (inches/res)

Operating system Storage/Expandable Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

4,999

Rs. 2,500 – Rs. 5,999

MODELS

Rs. 2,500 – Rs. 5,999

ZIOX

PARAMETERS

Model Display (inches/res) Dimension (mm) Weight (grams) Processor/RAM

Astra Metal 4G

Astra Colors 4G

Astra NXT+

Zi-34

Astra Prism

Astra Zing

Astra Zoom

5/480X854

5/720X1280

4.0/-

3.5/-

5.0/-

4.0/-

143.8X73.3X10.4

142.9X71.65X11

125.4X64.2X13

116.2X61.4X11.3

134.4X67X10.1

124X64X10.1

125 x 64 x 10.2

171

182

130

108

119

105

107

1.5Ghz Quad-core ARM

Spreadtrum

512MB+4GB(DDR2) 2xCortex-A7,32bit 1.2 GHz Quadcore 1.2 GHz Quadcore 1.2 GHz Quadcore

Android 6.0

Android 4.4.2

Android 6.0

Storage/Expandable

1GB/8GB

256 MB/512 MB

512 MB/4GB

512MB/4GB

512MB/8GB

Rear/Front Camera

5MP/2MP

5MP/5MP

2MP/0.3MP

0.3MP/ 0.3MP

0.3MP/2MP

0.4MP/0.3MP

3,000

4,000

2,000

1,200

1,700

1,400

1,450

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/No

Dual SIM

Yes

Music Player/FM

Yes

Launched

5,553

6,499

3,703

2,993

3,813

3,653

3,703

Operating system

Battery (mAh)

Launch Price Rs.

116 I AUGUST 2017

MYMOBILE

MYGUIDE RS. 6,000 – RS. 9,999

MODELS

Rs. 2,500 – Rs. 5,999

ZIOX

PARAMETERS

ASUS

Astra Zing+

Astra NXT

Astra NXT 4G

Astra Force 4G

Zenfone 2 Laser ZE550KL

5.0/-

4.0/-

5.0/-

5.5/720 x 1280

5.5/ 720 x 1280

4.5/480 x 854

Dimension (mm)

146.4X73.6X10.1

125X65X10

123.5*64.2*10.5

144X73.5X10

152.5 x 77.2 x 3.9

156 x 77.5 x 10.55

136.5 x 67 x 10.9

Weight (grams)

107

110

172

Model Display (inches/res)

Processor/RAM

1.2 GHz Quadcore 1.2 GHz Quadcore

111 SC9832A Quad-core ARM

Zenfone Max

Zenfone C ZC451CG

170

202

150

SC9832A Quad-core ARM

QS 410/2GB

QS 615/ 2GB, 3GB

IA Z2520/ 1GB

Operating system

Android 6.0

Android 5.0

Android 6.0

Android 4.4

Storage/Expandable

512MB/8GB

512MB/4GB

4GB/512MB

1GB/16GB

16GB/128GB

16GB/32GB, 64GB

8GB/64GB

Rear/Front Camera

0.3MP/5MP

2MP/0.3MP

5MP/5MP

13MP/5MP

5MP/0.3MP

2,000

1,600

1,450

3,000

5,000

2,100

2G/3G/4G

Yes/Yes/No

Yes/Yes/Yes

Yes/Yes/No

Dual SIM

Yes

Music Player/FM

Yes

Yes/No

Yes/Yes

Launched

August, 2015

May, 2016

January, 2015

4,323

3,603

3,599

6,053

9,299

9,325/ 12,999

5,499

Battery (mAh)

Launch Price Rs.

RS. 6,000 – RS. 9,999

MODELS

RS. 6,000 – RS. 9,999

PARAMETERS

CELKON

COOLPAD

Q550

Note 3 Lite

Mega 2.5D

Note 3 Plus

Mega 3

Note 3

Note 3s

Display (inches/res)

5.0/720 x 1280

5.5/720x1280

5.5/1080x1920

5.5/1280x720

5.5/720 x 1280

5.5/1920x1080

Dimension (mm)

145.6 x 71.8 x 8

140.8 x 70.4 x 8.9

153x77x8

151.9 x 77 x 9.3

154.4x76.8x8.35

152 x 77 x 9

154.5x77x8.6

Weight (grams)

149

141

168

171

150

167

Processor/RAM

Broadcom/2GB

MT6735/3GB

Quad core/3GB

MT6753/3GB

octa-core/2GB

MT6753/3GB

octa-core/3GB

Android Kitkat 4.4.2

Android 5.1

Android 6.0

Android 5.1

Android 6.0

Android 5.1

Android6.0

16GB/32GB

16GB/64GB

32GB/32GB

8MP/2MP

13MP/5MP

8MP/8MP

13MP/5MP

8MP/8MP

13MP/5MP

2,500

3,000

3,050

3,000

2,500

2G/3G/4G

Yes/Yes/No

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

Yes/-

Yes/Yes

Launch

2,014

January, 2016

August, 2016

May, 2016

November,2016

October, 2015

November,2016

Price Rs.

7,499

6,999

8,999

6,999

8,999

9,999

Model

Operating system Storage/Expandable Rear/Front Camera Battery (mAh)

Music Player/FM

www.mymobileindia.com

AUGUST 2017 I 117

MYGUIDE RS. 6,000 – RS. 9,999

RS. 6,000 – RS. 9,999

MODELS

RS. 6,000 – RS. 9,999

COOLPAD

GIONEE

Model

Note 5 Lite

Honor Holly 3

Honor Holly 2 Plus

Air A9

M 350 (16GB)

M680

Display (inches/res)

5/1280X970

5.0/720x1280

5.5/1920x1080

4.8/720 x 1280

5.0/720 x 1280

5.5/720x1280

Dimension (mm)

145.3X72.3X8.7

143.1 x 71.8 x 9.7

140.2 x 72.4 x 8.8

151 x 71.5 x 10.6

156 x 76.8 x 7.25

Weight (grams)

148

160

152

146

158

Processor/RAM

MT6735/3GB

Quad-core/2GB

Kirin 620/2GB

MT6735P /2GB

MT 3735M/2GB

MT6732/2GB

MT 6753/2GB

Android6.0

Android 6.0

Android 5.1.1

Android 5.1

Android 4.4.2

Android 5.1

16GB

16GB/128GB

16GB/32GB

16GB/64GB

16GB/32GB

13MP/8MP

8MP/5MP

13MP/8MP

13MP/5MP

13MP/8MP

8MP/8MP

13MP/13MP

2,500

2,300

3,100

4,000

3,500

2,500

2,600

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

Yes/-

Yes/Yes

March, 2017

December,2016

October, 2016

February, 2016

June, 2015

December, 2015

8,199

9,999

8,499

6,999

8,999

PARAMETERS

Operating system Storage/Expandable Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

HONOR

IN-FOCUS

RS. 6,000 – RS. 9,999

MODELS

RS. 6,000 – RS. 9,999

HITECH

PARAMETERS

Model Display (inches/res) Dimension (mm) Weight (grams) Processor/RAM Operating system Storage/Expandable Rear/Front Camera Battery (mAh) 2G/3G/4G Dual SIM Music Player/FM Launch Price Rs.

118 I AUGUST 2017

IN-FOCUS M810 5.5/1080x1920 153.70 x 76.20 x 6.99

155 QS 801/ 2GB Android 5.0 16GB/64GB 13MP/5MP 2,600 Yes/Yes/Yes No Yes/Yes

INTEX Aqua S7 5.0/720x1280 142.5x72.5x8.7 150 Quad core/3GB Android 6.0 16GB/64GB 13MP/5MP 3,200 Yes/Yes/Yes Yes Yes

Aqua Secure 4.5/ 480 x 854 133.5 x 66.5 x 9.4 130 MTK6735M/ 1GB Android 5.1 8GB/ 32GB 5MP/ 2MP 1,900 Yes/ Yes/ Yes Yes Yes/Yes

I-SMART Aqua View 5.0/ 720 x 1280 124 x 64 x 10.3 146 MTK6735P/ 1GB Android 5.1 16GB/ 32GB 8MP/5MP 2,200 Yes/Yes/Yes Yes Yes/Yes

ITEL

IS-57i

IS-56i HD Mercury V6

Wish it1512

5.0/480 x 854

5.0/720 x 1280

5.0/FWVGA/TN

146.72 x 72.85 x 8.73 143.54 x 71.55 x 8.52

143x72x8.65

155

170

Quad Core/1 GB

Quad core/1GB

Android 4.4.2

Android 6.0

8GB/64GB

8GB/32GB

8.0MP/3.2MP

5.0MP/2.0MP

2,100

2,500

Yes/Yes/No

Yes/Yes/Yes

Yes

Yes/Yes

Yes/Yes June, 2016 6,000

July, 2015

September, 2016

May, 2016

June, 2016

September, 2016

September, 2015

9,999

9,499

6,499

8,999

6,499

6,999

MYMOBILE

MYGUIDE RS. 6,000 – RS. 9,999

RS. 6,000 – RS. 9,999

MODELS

RS. 6,000 – RS. 9,999

ITEL

PARAMETERS

KARA

LAVA

Power Pro it1553

Selfie Pro it1511

Mega 4

Mega 2

X10

Pixel V2

X50+

5.5/-

5.0/1280 x 720

5.0/HD IPS

5.0/ 720 x 1280

5.5/1280x720

Dimension (mm)

138.5x69.5x9.8

152.4X77.1X9.5

142 x 70.8 x 7.9

141.6 x 70.8 x 7.6

155x71.8x8.85

Weight (grams)

184

133

128

155

Quad core/1GB

1.3GHz Quad Core (64bit)

Quad core /3GB

Quad Core/ 2GB

quad-core/2GB

Operating system

Android 5.1

Android 6.0

Android 5.1

Android 6.0

Storage/Expandable

16GB/32GB

8GB/32GB

1GB/16GB

2GB/16GB

16GB/32GB

32GB/32GB

8.0MP/2.0MP

8MP/2MP

13MP/5MP

13MP/8MP

8MP/5MP

5,050

2,500

2,000

3,000

2,900

2,500

2,800

2G/3G/4G

Yes/Yes/No

Yes/Yes/Yes

Yes

Yes/Yes/Yes

Yes/Yes/yes

Dual SIM

Yes

152.4X77.1X9.5

Yes

Yes/Yes

Yes

Yes/Yes

June, 2016

April, 2016

Launched

November, 2015

September, 2015

7,290

6,999

7,499

9,099

9,999

8,499

Model Display (inches/res)

Processor/RAM

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

9,199

RS. 6,000 – RS. 9,999

MODELS

RS. 6,000 – RS. 9,999

1.3GHz Quad Core (64bit)

LEPHONE

PARAMETERS

LENOVO

W12

W11

Vibe P1m

K5 Plus

K3 Note

K6 Power

Display (inches/res)

5.0/1280X720

5.0/ 720 x 1280

5.0/720 x 1280

5.0/1080 x 1920

5.5/1080 x 1920

5.0/1920x1080

Dimension (mm)

145.2X72.4X10

144X72.4X9.5

142 x 71 x 7.99

141 x 71.8 x 9.3

142 x 71 x 8.2

152.6 x 76.2 x 8

141.9x70.3x9.3

Weight (grams)

148

161

142

148

142

150

145

QS 415/ 2GB

MT6735P /2GB

QS616/2GB

MT6752 /2GB

QS 430/3GB

Model

Processor/RAM

1.3GHz Quad Core 1.3GHz Quad Core Android 6.0

Android 6.0

Android 5.1

Android 5.0

Android 6.0

1GB/16GB/32GB

16GB/ Yes

16GB/32GB

32GB/128GB

8MP/2MP

13MP/ 5MP

8MP/5MP

13MP/5MP

13MP/8MP

2,000

2,750

4,000

2750

2,900

4,000

2G/3G/4G

Yes/Yes/Yes

Yes/ Yes/ Yes

Yes/Yes/Yes

Dual SIM

Yes

Music Player/FM

Yes

Yes/Yes

Yes/No

Yes/Yes/Yes

Launched

June, 2016

September, 2015

April, 2016

March, 2015

November,2016

6,399

6,999

7,499

8,499

9,999

Operating system Storage/Expandable Rear/Front Camera Battery (mAh)

Launch Price Rs.

www.mymobileindia.com

AUGUST 2017 I 119

MYGUIDE RS. 6,000 – RS. 9,999

RS. 6,000 – RS. 9,999

MODELS

RS. 6,000 – RS. 9,999

PARAMETERS

Model Display (inches/res) Dimension (mm)

LYF

MICROMAX

Wind 5

Canvas Unite 4

Canvas Amaze 2

Canvas XP 4G

Canvas 5

Canvas Unite 4 Pro

5/ 720 x 1280

5/ 480 x 854

5.0/ 1280 x 720

5/ 720 x 1280

5.0/720 x 1280

5.2/1080 x 1920

5.0/ 1280 x 720

144.6 x 72.8 x 8.45 143.6 x 72.5 x 8.95

MT6735P/ 1GB

1.1GHz Quad Core/ 1.5GB

MTK 6735P/1GB

QS415/ 2GB

MT6735P/3GB

MT6753/3GB

Quad core/ 2GB

Operating system

Android 5.1

Android 5.0

Android 6.0

Android 5.0.2

Android 5.1

Storage/Expandable

8GB/ 32GB

8GB/32GB

8GB/64GB

8GB/ 32GB

16GB/32GB

16GB/64GB

16GB/32GB

Rear/Front Camera

8MP/ 5MP

5MP/5MP

8MP/5MP

13MP/ 5MP

8MP/2MP

13MP/5MP

8MP/5MP

2,000

2,125

2,500

2,000

2,900

3,900

2G/3G/4G

Yes/ Yes/ Yes

Yes/Yes/Yes

Yes/ Yes/ Yes

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

Yes/-

Yes/Yes

June, 2016

January, 2016

June, 2016

May, 2016

November, 2015

June, 2016

6,599

8,690

6,999

7,499

9,999

7,499

Weight (grams) Processor/RAM

Battery (mAh)

Music Player/FM Launch Price Rs.

137

RS. 6,000 – RS. 9,999

MODELS

RS. 6,000 – RS. 9,999

PARAMETERS

MICROMAX

MOTOROLA

Model

Canvas Sliver 5

Moto G4 Play

Display (inches/res)

4.8/720 x 1280

5.0/720x1280

NOKIA

Moto E4/Plus

NEW

5/5.5/1280x720 144.5x72x9.3/ 155x77.5x9.55

Nokia 3

PANASONIC P55 Max

SAMSUNG

NEW

Galaxy J1 4G

Galaxy On5

5.0/1280X720

5.5/1280x720

4.3/480x800

5.0/720 x 1280

143.4x71.4x8.4

152 x 72.6 x 8.7

129x68.2x8.9

142.3 x 72.1 x 8.5

Dimension (mm)

5.1mm thick

144.4x72x9.9

Weight (grams)

137

150,/181

180

131

149

Processor/RAM

QS 410 /2GB

QS 410/2GB

MTK6737

MT 6737

MTK6737

Quad-core/1GB

Quad-core/1.5GB

Operating system

Android 5.0.2

Android 6.0

Android 7.1.1

Android 7.0

Android 4.4 KitKat

Android 5.1

Storage/Expandable

16GB/No

16GB/128GB

2/16/3/32GB

16GB/128GB

3GB/16GB

4GB/256GB

8GB/128GB

Rear/Front Camera

8MP/5MP

8MP/5MP/13MP/5MP

8MP/8MP

13MP/5MP

5MP/2MP

8MP/5MP

2,000

2,800

28,00/5,000

2,650

5,000

2,050

2,600

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

Yes/No

Yes/Yes

Launch

2,015

September, 2016

August, 2017

July, 2017

August, 2017

Januray 2017

October, 2015

Price Rs.

8,387

8,999

8,999/9,999

9,499

8,499

6,890

7,490

Battery (mAh)

Music Player/FM

120 I AUGUST 2017

MYMOBILE

MYGUIDE RS. 6,000 – RS. 9,999

RS. 6,000 – RS. 9,999

MODELS

RS. 6,000 – RS. 9,999

SAMSUNG

PARAMETERS

TCL

XIAOMI

Model

Galaxy On 5 Pro

Galaxy J2 (2016)

Galaxy J2 Pro (2016)

TCL 560

TCL 562

Redmi 2 Prime

Redmi 3S/ 3s Prime

Display (inches/res)

5.0/ 1280 x 720

5.0/720x1280

5.5/ 1280x720

5.5/1920x1080

4.7/720 x 1280

5.0/1280X720

Dimension (mm)

142.3 x 72.1 x 8.5

142.4 x 71.1 x 8.0

142.4x71.1x8

152x77x8

Weight (grams)

149

138

156

150

133

144

Processor/RAM

Quad core/ 2GB

Quad core/ 1.5GB

Quad core/2GB

QS 210/2GB

MT6755M/3GB

QS 410/2GB

QS 430/ 2GB, 3GB

Operating system

Android 6.0

Android 4.4

Android 6.0

Storage/Expandable

16GB/128GB

8GB/128GB

16GB/128GB

16GB/32GB

32GB/64GB

16GB/32GB

16GB, 32GB/128GB

8MP/5MP

13MP/5MP

8MP/2MP

13MP/5MP

2,600

2,500

2,960

2,200

4,100

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Yes/No

Yes/Yes

Yes/No

Yes/Yes

July, 2016

July,2016

July, 2016

July,2016

August, 2015

August, 2016

7,990

9,750

9,490

6,999

9,999

6,999

6,999/ 8,999

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

RS. 6,000 – RS. 9,999

MODELS

RS. 6,000 – RS. 9,999

134.00 x 67.20 x 9.4 139.4 X 69.7 X 8.5

XIAOMI

PARAMETERS

VIDEOCON

Redmi Note Prime

Redmi Note 3

Redmi 3s Plus

Redemi Note 4

Graphite2

Graphite1

Delite21

5.5/720 x 1280

5.5/1080 x 1920

5.0/1280x720

5.5/1080X1920

4.5/1280x720

5.0/1280x720

Dimension (mm)

154 x 78.7 x 9.45

150 x 76 x 8.65

139.3x69.6x8.5

151X76X8.3

137.55X70.28X10

136.76X69X10

146.66X74.3X10.52

Weight (grams)

185

164

144

165

129

127

151

Processor/RAM

QS 410/2GB

QS 650/2GB,3GB

QS 430/2GB

QS625/2GB,3GB, 4GB

Quad-core/1GB

Quad-core/2GB

Operating system

Android 4.4

Android 5.0.2

Android 6.0

Storage/Expandable

16GB/32GB

16GB,32GB/32GB

32GB/128GB

32GB/64GB

8GB/64GB

16GB/32GB

Rear/Front Camera

13MP/5MP

16MP/5MP

13MP/5MP

5MP/2MP

8MP/2MP

3,100

4,000

4000/4100

4,100

2,000

3,000

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Yes (Hybrid)

Yes

Yes/Yes

Yes/-

Yes/Yes

Yes/Yees

Yes/Yes

December, 2015

March, 2016

October,2016

January, 2017

7,999

9,999/ 11,999

9,499

9,999

6,299

6,499

7,200

Model Display (inches/res)

Battery (mAh)

Music Player/FM Launch Price Rs.

www.mymobileindia.com

AUGUST 2017 I 121

MYGUIDE RS. 6,000 – RS. 9,999

RS. 6,000 – RS. 9,999

MODELS

RS. 6,000 – RS. 9,999

VIDEOCON

PARAMETERS

ZEN

ZOPO

Krypton3

Ultra30

Ultra50

Yunique

Yuphoria

Cinemax 3

ZP331

5.0/1280x720

5.0/1920X1080

4.7/720x1280

5.0/720x1280

5.5/720x1280

4.5/ 854 x 480

Dimension (mm)

144.5X73.14X9.74

144.31X73X10

Weight (grams)

153

186

128

143

August,2016

113

Processor/RAM

Quad-core/2GB

Quad-core/3GB

QS 410 / 1GB

Quad core / 2GB

Quad core/2GB

Quad core/1GB

Operating system

Android 6.0

Android 5.1.

Android 5.1.1

Android 5.1

Storage/Expandable

16GB/32GB

32GB/64GB

8GB/32GB

16GB/32GB

8 GB/64 GB

Rear/Front Camera

13MP/5MP

8MP/2MP

8MP/5MP

5MP/3.2MP

5 MP/2 MP

3,000

4,000

3,000

2,000

2,230

2,900

1,700

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/No

Dual SIM

Yes

Yes/Yes

September, 2015

May, 2015

August, 2016

7,999

9,990

6,300

6,499

6,999

7,500

Model Display (inches/res)

Battery (mAh)

Music Player/FM Launch Price Rs.

133 x 65.7 x 8.5

RS. 10,000 – RS. 14,999

MODELS

RS. 6,000 – RS. 9,999

148.24X72.56X11.44 134.5 x 67.5 x 8.3 142.4 x 73 x 8.2-9.35

PARAMETERS

Model Display (inches/res)

ZTE

ASUS

COOLPAD

Blade V6

Zenfone 2 (2GB/4GB)

Zenfone Selfie

Zenfone 3 lazer

Zenfone 3 Max(ZC520TL)

Zenfone 3S Max (ZC521TL)

Coolpad Note 5

5.0/ 1280 x 720

5.5/ 1080 x 1920

5.5/1080 x 1920

5.5/1920x1080

5.2/1280x720

5.2/1280X720

5.5/1920x1080

149x76x7.9

149x73.7x8.55

Dimension (mm)

142X69.5X6.8

Weight (grams)

122

170

Processor/RAM

MTK 6735/2GB

IA Z3560 /2GB

QS615 /2GB,3GB

QS 430.4GB

Quad-core/3GB

Octa-core/3GB

QS 617/4GB

Operating system

Android 5.1

Android 5.0

Android 6.0

Storage/Expandable

16GB/128GB

32GB/128GB

32GB/32GB

32GB2TB

32GB/64GB

152.5 x 77.2 x 10.9 156.5 x 77.2 x 10.8

16GB,32GB/128GB 16GB,32GB/128GB

148

13MP/5MP

13MP/13MP

13MP/8MP

13MP/5MP

13MP/8MP

2,500

3,000

4,100

5,000

4,010

2G/3G/4G

Yes/Yes/No

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

Yes/-

Yes/Yes/Yes

Yes/No

Yes/Yes

July, 2016

March, 2015

August, 2015

October,2016

November,2016

feb 20917

October, 2016

9,999

13,999, 18,999

10,999/ 16,999

18,999

12,999

14,999

10,999

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

122 I AUGUST 2017

MYMOBILE

MYGUIDE RS. 10,000 – RS. 14,999

RS. 10,000 – RS. 14,999

MODELS

RS. 10,000 – RS. 14,999

PARAMETERS

Model Display (inches/res) Dimension (mm)

COOLPAD

GIONEE

HONOR

HTC

Cool 1

F 103 Pro

Marathon M5 Lite

Honor 5C

Honor 5X

Honor 6X

Desire 630

5.50/1080x1920

5.0/ 1280 x 720

5.0/720 x 1280

5.2/ 1920 x 1080

5.5/ 1080 x 1920

5.5/1080X1920

5.0/ 1280 x 720

143 x 69.9 x 8.5

147.1 x 73.8 x 8.3

151.3 x 76.3 x 8.15

150.9X76.2X8.2

146.9 x 70.9 x 8.3

152.00 x 74.80 x 8.20 145.3 x 70.5 x 8.5

Weight (grams)

173

142

182

156

158

162

140

Processor/RAM

1.4GHz octa-core

Quad core/ 3GB

Quad Core/3GB

Kirin 650/ 2GB

QS 616 /2GB

Kirin 655

QS 400/2GB

Android 6.0

Android 5.1

Android 6.0

Android 5.1.1

Android 6.0

32GB

16GB/128GB

32GB/128GB

16GB/128GB

32GB/64GB

16GB/2TB

13MP/8MP

13MP/5MP

8MP/5MP

13MP/8MP

13MP/5MP

12 and 2MP/8MP

13MP/5MP

4,000

2,400

4,000

3,000

3,340

2,200

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Yes/No

Yes/Yes

Yes/No

Yes/-

Yes/No

January, 2017

July, 2016

December, 2015

June, 2016

January, 2016

Jnauray 2017

February, 2016

13,999

11,999

13,000

10,999

12,999

14,990

Operating system Storage/Expandable Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

RS. 10,000 – RS. 14,999

MODELS

RS. 10,000 – RS. 14,999

PARAMETERS

Model Display (inches/res)

INFOCUS

KARA

LAVA

Epic 1

Mega 1

Le 1S

LEECO Le 2

Phab 2

LENOVO

5.5/1920x1080

5.5/-

5.5/720x1280

5.5/1080x1920

5.5/ 1920 x 1080

6.4/1920x1080

5.5/1080x1920

175x89.5x6.89

153.67 X 76.45 X 9.14

151.9 x 94.7 x 8.3 151.9 x 74.2 x 7.6 151.1 x 74.2 x 7.7

Vibe K4 Note

153x76x8.4

152.4X77.1X9.5

Weight (grams)

184

153

169

153

225

158

Processor/RAM

Decca-core/3GB

1.5GHz Quad Core(64bit)

Quad core/3GB

"MT H X10/3GB"

QS 652/ 3GB

MTK8735/3GB

MT 6753/3GB

Operating system

Android 6.0

Android 5.1

Android 6.0

Android 5.1.

Storage/Expandable

32GB/128GB

3GB/32GB

16GB/32GB

32GB/No

32GB/128GB

16GB/128GB

16MP/8MP

13MP/5MP

13MP/8MP

13MP/5MP

16MP/8MP

13MP/5MP

3,000

4,000

3,000

4,050

3,300

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/yes

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

Yes

Yes/Yes

Yes

Yes/No

Yes/Yes

Yes

November,2016

Launched

January, 2016

June, 2016

December,2016

January, 2016

12,999

11,299

10,999

11,999

Dimension (mm)

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

www.mymobileindia.com

AUGUST 2017 I 123

MYGUIDE RS. 10,000 – RS. 14,999

RS. 10,000 – RS. 14,999

MODELS

RS. 10,000 – RS. 14,999

LENOVO

PARAMETERS

LYF

Vibe S1

Phab Plus

Vibe K5 Note

Phab 2 Plus

Water 7

K 10

5.0/1080x1920

6.8/1080 x 1920

5.5/1920x1080

6.4/1920x1080

5.5/1080 x 1920

5.5/1920x1080

5.3/1280 x 720

Dimension (mm)

143.3 x 70.8 x 7.8

186.6 x 96.6 x 7.6

152x75.7x8.49

174x88x5.5

155.3 x 77.2 x 8.55

155.5x77.6x7.9

146.6x74.8x8.8

Weight (grams)

132

229

165

218

160

153

140

Processor/RAM

MT6752/3GB

QS 615 /2GB

Helio P10/4GB

MT/3GB

QS 615/ 2GB

QS 617/3GB

QS 410/2GB

Operating system

Android 5.0

Android 6.0

Android 5.1

Android 6.0

Android 5.0

Storage/Expandable

32GB/128GB

32GB/64GB

32GB/128GB

16GB/128GB

32GB/128GB

16GB/32GB

13MP/8 MP + 2 MP

13MP/5MP

13MP.8MP

13MP,13MP/8MP

13MP/5MP

16MP/8MP

13MP/5MP

2,420

3,500

4,050

3,000

3,200

2,300

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

Yes/-

Yes/Yes

November, 2015

October, 2015

Jaunuary,2016

November,2016

June, 2016

October,2016

January, 2016

12,999

14,999

13,499

14,999

12,999

13,099

12,999

Model Display (inches/res)

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

RS. 10,000 – RS. 14,999

MODELS

RS. 10,000 – RS. 14,999

PARAMETERS

MICROMAX

MOTOROLA

X Screen

G4 Stylus

Canvas 6

Canvas 6 Pro

Moto G Turbo Edition

Moto G4

Moto G4 Plus

4.93/ 1280x720

5.7/ 720 x 1280

5.5/1920 x 1080

5.0/720 x 1280

5.5/ 1920 x 1080

5.5/ 1920X1080

Dimension (mm)

142.6 x 71.8 x 7.1

154.4 x 79.2 x 9.4

142.1 x 72.4 x 11.6

153 x 76.6 x 7.9

153X76.6X9.8

Weight (grams)

120

163

155

Processor/RAM

QS 410/2GB

QS 400 /1GB

MT6753/3GB

Helio x10/4GB

QS 615 /2GB

QS 617/2GB

QS 617/2GB,3GB

Operating system

Android 6.0

Android 5.0

Android 5.1

Android 5.1.1

Android 6.0.1

Android 6.1

Storage/Expandable

16GB/128GB

16GB/32GB

32GB/128GB

Yes/Yes

16GB/32GB

16GB/128GB

16GB, 32GB/128GB

13MP/8MP

13MP/5MP

13MP/8MP

13MP/5MP

16MP/5MP

2,300

3,000

2,470

3,000

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

Yes/-

Yes/Yes

Yes/No

Yes

July, 2016

May, 2015

May, 2016

2,015

May, 2016

May,2016

12,990

13,869

13,999

9,999

12,499

13,499/ 14,999

Model Display (inches/res)

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

124 I AUGUST 2017

MYMOBILE

MYGUIDE RS. 10,000 – RS. 14,999

RS. 10,000 – RS. 14,999

MODELS

RS. 10,000 – RS. 14,999

PARAMETERS

MOTOROLA

NOKIA

NUBIA

PANASONIC

G5 Plus

Nokia 5

Nokia 6

Z11 Mini

Eluga Note

Eluga Arc

5.2/1980X1080

5.2/ 720x1280

5.5/1920X1080

5.0/1920x1080

5.5/1920x1080

5.5/ 1920 x 1080

4.7/720x1280

Dimension (mm)

153X76X9.6

149.7 x 72.5 x 8.05

154 x 75.8 x 7.85

141.4x70x8

150.9x79x8.9

146.00x74.50 8.10

139 x 67 x 8.10

Weight (grams)

155

138

190

142

130

Processor/RAM

QS 625 Octa-core

QS 430

QS/3GB

MTK P10/3GB

Octa Core/3GB

QS 410/2GB

Operating system

Android 7.0

Android 7.1.1

Android 5.1

Android 6.0

Android 5.1

Storage/Expandable

16GB/32GB

2GB/16GB

3BG/32GB

32GB/200GB

32GB/128GB

32GB/32GB

16GB/32GB

Rear/Front Camera

12MP/5MP

13MP/8MP

8MP/16MP

16MP/8MP

13MP/13MP

16MP/5MP

8MP/5MP

3,000

2,800

5,000

3,000

1,800

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/yes

Yes/Yes/Yes

Dual SIM

Yes

yes

Yes

Music Player/FM

Yes

Yes/Yes

March, 2017

July, 2017

October,2016

December,2016

July, 2016

April,2016

14,999

12,899

14,999

12,999

11,999

13,290

12,490

Model Display (inches/res)

Battery (mAh)

Launch Price Rs.

RS. 10,000 – RS. 14,999

MODELS

RS. 10,000 – RS. 14,999

PARAMETERS

PANASONIC

MOTOROLA

SAMSUNG

Model

Eluga Pulse X

Moto X (2nd Gen)

Galaxy On7

Galaxy J5

Galaxy J Max

Galaxy J5 (2016)

Galaxy J7

Display (inches/res)

5.5/1280X720

5.2/1080 x 1920

5.5/1280 x 720

5.0/1280 x 720

7.0/ 1280 x 800

5.2/1280x720

5.5/720 x 1280

Dimension (mm)

139 x 67 x 8.10

140.8 x 72.4 x 9.9

77.5x151.8x8.2

142.1 x 71.8 x 7.9

186.9 x 108.8 x 8.7

145.7 x 72.3 x 8.1

152.2 x 78.6 x 7.5

Weight (grams)

152

144

171

146

158

171

Processor/RAM

Quad-core/3GB

QS801 /2GB

Quad-core/1.5GB

Quad core/1.5GB

QS 410/2GB

Octa Core/1.5GB

Operating system

Android 6.0

Android 4.4.4

Android 5.1

Android 6.0

Android 5.1

Storage/Expandable

16GB/128GB

16GB, 32GB/64GB

8GB/128GB

8GB/200GB

16GB/128GB

13MP/5MP

13MP/2MP

13MP/5MP

8MP/2MP

13MP/5MP

3,000

2,300

3,000

2,600

4,000

3,100

3,000

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Music Player/FM

Yes

Yes/No

Yes/Yes

Yes/No

Yes/Yes

March, 2017

2,015

October, 2015

June, 2015

July, 2016

May, 2016

2,015

10,990

16,999/ 17,999

11,990

11,390

13,400

13,990

14,250

Rear/Front Camera Battery (mAh)

Launch Price Rs.

www.mymobileindia.com

AUGUST 2017 I 125

MYGUIDE RS. 10,000 – RS. 14,999

RS. 10,000 – RS. 14,999

MODELS

RS. 10,000 – RS. 14,999

SAMSUNG

PARAMETERS

XIAOMI

VIDEOCON

VIVO

J5 Prime

Galaxy On7 Pro

Mi 4i

Mi Max

Cube3

Y51L

Y55L

Display (inches/res)

5.0/1080x720

5.5/1280 x 720

5.0/1080 x 1920

6.44/1920x1080

5.0/1280x720

5.0/ 540x960

5.2/1280x720

Dimension (mm)

142.8x69.5x8.1

151.8 x 77.5 x 8.2

138.1 x 69.6 x 7.8

173.1x88.3x7.5

Weight (grams)

143

171

130

203

152.5

157

142

Processor/RAM

Quad-core/2GB

Quad core/ 2GB

QS 615/2GB

QS 650,652/3GB,4GB

Quad-core/3GB

QS 410/2GB

QS 430/2GB

Operating system

Android 6.0

Android 5.0

Android 6.0

Android 5.0.2

Android 6.0

Storage/Expandable

16GB/256GB

16GB/128GB

16GB,32GB/No

32GB,128GB/128GB

32GB/64GB

16GB/128GB

13MP/5MP

8MP/5MP

13MP/5MP

16MP/5MP

13MP/5MP

8MP/5MP

2,400

3,000

3,120

4,850

3000

2,350

2,650

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/yes

Yes/Yes/No

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

Yes/No

Yes/Yes

Yes/yes

September,2016

July, 2016

April, 2015

June,2016

January, 2016

October,2016

14,790

11,190

11,999/ 14,999

14,999

10,490

10,700

11,980

Model

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

RS. 10,000 – RS. 14,999

147.9x72.9x7.5

RS. 10,000 – RS. 14,999

MODELS

RS. 10,000 – RS. 14,999

144.5X73.14X9.74 143.80 x 71.70 x 7.52

PARAMETERS

VIVO

ZOPO

Y55S

YUREKA PLUS (YU5510A,YU5510 )

Yunicorn

Yureka Note

ZP350

ZP370

Hero 1

Display (inches/res)

5.2/1280x720

5.5/1080x1920

5.5/(1080X1920)

6.0/1080 x 1920

5.0 / 1280 x 720

5.5/ 1280 x 720

5.0/1280 x 720

Dimension (mm)

147.9x72.9x7.5

155 x 78 x 9

153.3X75.4X8.5

145.9 x 71.4 x 8.5

153.8 x 77.1 x 9

146.1 x 70.6 x 8.65

Weight (grams)

142

154

172

137

167

136

Processor/RAM

QS 425/3GB

QS 615/2GB

MT Helio P10/4GB

MTK6753T/3GB

Quad-core/1GB

Ouad-core/1GB

Quad-core/2GB

Operating system

Android 6.0

Android 4.4.4

Androis 5.1.1

Android 5.1.1

Android 5.1

Storage/Expandable

16GB/256GB

16GB/32GB

32GB/128GB

16GB/Yes

8GB/64GB

16 GB/64 GB

13MP/5MP

13MP/8MP

8.0MP/2.0MP

13.2 MP/5.0MP

2,730

2,500

4,000

2,100

3,000

2,500

2G/3G/4G

Yes/Yes/Yes

yes/yes/yes

Yes/Yes/Yes

Dual SIM

Yes

yes

Yes

Music Player/FM

Yes

Yes/Yes

yes

Yes/Yes

March, 2017

July, 2015

May,2016

April, 2016

12,490

8,999

12,999

13,499

10,000

11,000

14,500

Model

Rear/Front Camera Battery (mAh)

Launch Price Rs.

126 I AUGUST 2017

MYMOBILE

MYGUIDE RS. 15,000 – RS. 19,999

RS. 15,000 – RS. 19,999

MODELS

RS. 10,000 – RS. 14,999

PARAMETERS

ZOPO

ASUS

CREO

ZENFONE 2 LASER ZE601KL

ZENFONE 3 MAX(ZC553KL)

Display (inches/res)

5.5/1920 x 1080

6.0/ 1080 x 1920

Dimension (mm)

155.7 x 77.3 x 8.9

Weight (grams)

175

Model

GIONEE

Mark 1

Marathon M5

S6s

5.5/1920x1080

5.5/ 1440x2560

5.5/ 720 x 1280

5.5/1920x1080

164.6 x 84 x 10.6

151.4x76.24x8.3

155.4 x 76.1 x 8.7

152 x 76 x 8.6

151.9 x 74.6 x 6.9

154.5x75.6x8.15

190

175

190

211

147

166

Processor/RAM

QS 801/3GB

QS 616/3GB

QS 430/3GB

Helio X10 /3GB

MT6735/3GB

MT6753T /3GB

1.3GHZ OCTA CORE/3GB

Operating system

Android 5.1.1

Android 5.0

Android 6.0

Android 5.1.1

Android 5.1

Android 5.1.1

Android 6.0

64GB/No

32GB/128GB

32GB/-

32GB/128GB

32gb/128gb

13MP/8MP

13MP/5MP

16MP/8MP

21MP/8MP

13MP/5MP

13MP/8MP

4,100

3,000

4,100

3,100

6,020

3,150

3,159

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Yes/-

Yes/No

Yes/Yes

May, 2016

December, 2015

November,2016

April,2016

November,2015

November, 2015

August,2016

13,499

16,499

17,999

19,999

17,500

19,999

17, 999

Storage/Expandable Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

RS. 15,000 – RS. 19,999

MODELS

RS. 15,000 – RS. 19,999

HTC

PARAMETERS

LENOVO

Model

Desire 728 LTE

Desire 828

Desire 825

HTC 10 Lifestyle

Vibe P1

Vibe Shot

Vibe X3

Display (inches/res)

5.5/ 720 x 1280

5.5/720 x 1280

5.5/ 1280 x 720

5.5/1920x1080

5.5/1080x1920

5.0/1080 x 1920

5.5/1080x1920

Dimension (mm)

157.9 x 77.8 x 7.8

157.9 x 77.8 x 7.89

156.9 x 76.9 x 7.4

156.9x76.9x7.7

152.9 x 75.6 x 9.9

142.7 x 70 x 7.6

154 x 76.5 x 9.3

Weight (grams)

153

148

155

187

145

175

Processor/RAM

MT6753/2GB

MT6753/1.5GB

QS 400/2GB

QS 400/3GB

QS615 /2GB

QS 615/3GB

QS 808 /3GB

Operating system

Android 5.1.1

Android 5.1

Android 6.0

Android 5.1

Storage/Expandable

16GB/200GB

16GB/2TB

32GB/2TB

32GB/128GB

13MP/5MP

16MP/8MP

21MP/8MP

2,800

2,700

5,000

3,000

3,500

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/No

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

Yes/No

Yes/Yes

Yes/-

November, 2015

February, 2016

September,2016

October, 2015

June, 2015

December, 2015

15,500

18,700

14,490

15,990

15,499

18,500

19,999

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

www.mymobileindia.com

AUGUST 2017 I 127

MYGUIDE RS. 15,000 – RS. 19,999

RS. 15,000 – RS. 19,999

MODELS

RS. 15,000 – RS. 19,999

PARAMETERS

LENOVO

LYF

MOTOROLA

NEXTBIT

OPPO

SAMSUNG

Z2 Plus

Earth 1

Earth 2

Moto X Play

Robin

F1 S

Galaxy J7 (2016)

5.0/1920x1080

5.5/1080x1920

5.0/1920x1080

5.5/1080 x 1920

5.2/ 1080 x 1920

5.5/1280x720

Dimension (mm)

140.2x60x6.2

154 x 76.6 x 7.25

142x76x7.9

148 x 75 x 10.9

149 x 72 x 7

154 x 76 x 7.38

76 x 151 x 7.8

Weight (grams)

150

162.5.

140

169

160

169

Processor/RAM

QS 820/3GB,4GB

QS 615/3GB

QS615 /2GB

QS 808/3GB

MTK 6750/3GB

Exynos 7870/2GB

Android 6.0

Android 5.1.1

Android 5.1

Android 5.1.1

Android 6.0

Android 5.1.1

Android 6.0

32GB/ 100GB (ONLINE)

32GB/128GB

16GB/128GB

Model Display (inches/res)

Operating system

32GB,64GB/128GB

32GB/32GB

32GB/64GB

16GB,32GB/128GB

13MP/8MP

13MP + 2MP/5MP

13MP/13MP

21MP/5MP

13MP/5MP

13MP/16MP

13MP/5MP

3,500

2500

3,630

2,680

3,075

3,300

2G/3G/4G

Yes/Yes/yes

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

Yes/No

Yes/Yes

September,2016

January, 2016

Sept, 2015

May, 2016

August, 2016

May, 2016

19,999

19,499

16,999/ 17,999

19,999

17,990

15,990

Storage/Expandable Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

RS. 15,000 – RS. 19,999

MODELS

RS. 15,000 – RS. 19,999

19,999

SAMSUNG

PARAMETERS

VIVO

XIAOMI

Galaxy On8

On Nxt

J7 Prime

J7 Max

5.5/1920x1080

5.7/1920x1080

5.0/1280×720

5.5/1280x720

6.44/1080 x 1920

Dimension (mm)

151.7x76x7.8

151.7x75x8

151.7x75x8.1

143.6 x 71 x 7.5

153.8x75.5x7.55

174.1 x 88.7 x 7.6

Weight (grams)

169

167

138

154

211

Processor/RAM

Octa-core/3GB

Octa-core MT

QS 616/3GB

octa-core/4GB

QS 625/4GB

Operating system

Android 6.0

Android 7.0

Android 5.1

Android 6.0

Android 7.1.1

Storage/Expandable

16GB/128GB

32GB/256GB

16MP/256GB

4GB/32GB

32GB/128GB

64/128GB

13MP/5MP

13MP/8MP

13MP/13MP

13MP/8MP

13MP/20MP

12/5MP

3,300

2,550

3,000

5,300

2G/3G/4G

Yes/yes/Yes

Yes/Yes/Yes

Dual SIM

Yes

Yes/yes

Yes/Yes

Yes/-

Yes/Yes

September,2016

October,2016

September,2016

July, 2017

May, 2016

November,2016

August, 2017

15,900

18,490

18,790

17,900

17,980

18,288

16,999

Model Display (inches/res)

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

128 I AUGUST 2017

MI Max 2

NEW

MYMOBILE

MYGUIDE RS. 20,000 – RS. 29,999

RS. 20,000 – RS. 29,999

MODELS

RS. 15,000 – RS. 19,999

ZOPO

APPLE

BLACKBERRY

COOLPAD

GIONEE

SPEED 7 PLUS

iPhone 5S

DTEK 50

Max

M5 Plus

Display (inches/res)

5.5/ 1920 x 1080

4.0/640 x 1136

5.2/1920x1080

5.5/1920x1080

6.0/1920 x 1080

Dimension (mm)

153.6 x 76.5 x 8.8

147x72.5x7.4

152x75.5x7.6

Weight (grams)

164

112

144

233

135

170

210.8g

Processor/RAM

Octa-core /3GB

Dual-core/1GB

QS 625/3GB,4GB

QS 652/4GB

QS 617/3GB

QS 617/4GB

Octa Core/3GB

Operating system

Android 5.1

iOS 9.2.1

Android 6.0

Android 5.1

Storage/Expandable

16 GB/64 GB

16GB,32GB,64GB/No

32GB,64GB/2TB

64GB/128GB

16GB/2TB

64GB/128GB

Rear/Front Camera

13 MP/5.0MP

8MP/1.2MP

16MP/8MP

23MP/8MP

13MP/8MP

13MP/5MP

3,000

1,560

4,600

3000

2,800

5,020

2G/3G/4G

Yes/Yes/Yes

yes/yes/yes

Yes/Yes/Yes

Dual SIM

Yes

yes

Yes

Yes/Yes

Yes/No

Yes

Yes/Yes

yes

Yes/Yes

September, 2013

August,2016

August, 2016

November,2016

May, 2016

17,500

23,000 onwards

21,999/ 27,999

29,999

21,990

24,999

27,000

PARAMETERS

Model

Battery (mAh)

Music Player/FM Launch Price Rs.

ASUS Zenfone 3

Zenfone 3 Ultra

5.2,5.5/(1920x1080) 6.8/(1920x1080)

123.8 x 58.6 x 7.6 146.87 x 73.98 x 7.69 186.4 x 93.9 x 6.8

RS. 20,000 – RS. 29,999

MODELS

RS. 20,000 – RS. 29,999

PARAMETERS

GIONEE

HONOR

HTC

LEECO

S6 Pro

Honor 8

Honor 7

Desire 10 Pro

Max 2

Stylus 2

5.5/1920x1080

5.2/1920x1080

5.2/1080 x 1920

5.5/ 1080 x 1920

5.5/1920x1080

5.7/2560X1440

5.7/1280X720

Dimension (mm)

153x75.3x7.6

145.5x71x7.45

143.2 x 71.9 x 8.5

153.9 x 75.9 x 7.99

156.5x76x7.86

156.8 x 77.6 x 7.99

155 x 79.6 x 7.4

Weight (grams)

170

153

157

170

165

185

145

Processor/RAM

octa-core/4GB

Kirin 950/4GB

HS Kirin 935/3GB

MT H X10/ 3GB

Helio P10/4GB

QS 820/4GB, 6GB

Quad Core /2GB

Operating system

Android 6.0

Android 5.0

Android 6.0

Storage/Expandable

64GB/256GB

32GB/128GB

16GB/128GB

32GB/2TB

64GB/2TB

32GB, 64GB

16GB/2TB

13MP/8MP

12MP,12MP/8MP

20MP/8MP

13MP/5MP

20MP/13MP

21MP/8MP

13MP/8MP

3,130

2,900

3,100

3,000

3000

3,100

3,000

2G/3G/4G

Yes/Yes/yes

Yes/Yes/Yes

Yes/Yes/yes

yes/yes/yes

Yes/Yes/Yes

Dual SIM

Yes

yes

Yes

Yes/Yes

Yes/No

Yes/Yes

Yes/No

Yes/Yes

yes

Yes

October,2016

October, 2016

July, 2015

May, 2016

November,2016

June,2016

May,2016

21,130

29,000

22,999

25,990

26,490

22,999/ 29,999

20,500

Model Display (inches/res)

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

www.mymobileindia.com

AUGUST 2017 I 129

MYGUIDE RS. 20,000 – RS. 29,999

RS. 20,000 – RS. 29,999

MODELS

RS. 20,000 – RS. 29,999

PARAMETERS

MOTOROLA

NUBIA

ONEPLUS

Stylus 2 Plus

Nexus 5X

Moto X Style

Moto Z Play

Z 2 Play

Z11

Display (inches/res)

5.7/ 1920 x 1080

5.2/ 1080 x 1920

5.7/ 1440 x 2560

5.5/1920x1080

5.5/1920X1080

5.5/1920x1080

5.5/1080p

Dimension (mm)

155 X 79.6 X 7.4

147 x 72.6 x 7.9

153.9 x 76.2 x 11.06

156.4x76.4x6.99

156.2X76.2X5.99

151.8x72.3x7.5

151.8x74.9x9.85

Weight (grams)

146

136

179

165

145

162

175

Processor/RAM

Octa Core/3GB

QS 808/2GB

QS 808/3GB

QS 625/3GB

QS 626/4GB

QS 820/6GB

QS 810/3GB&4GB

Android 6.0

Android 7.1.1

Android 6.0

Android 5.1

Storage/Expandable

32GB/2TB

16GB,32GB/No

16GB,32GB/128GB

32GB/2TB

64GB/2TB

64GB

Rear/Front Camera

16MP/8MP

12.3MP/5MP

21MP/5MP

16MP/5MP

12MP/5MP

16MP/8MP

13MP/5MP

3,000

2,700

3,000

3,510

3,000

3000

3,300

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

Yes/No

Yes/Yes

Yes/No

July, 2016

October, 2015

September, 2015

October,2016

July, 2017

December,2016

July, 2015

24,000

24,490/30,645

26,999/ 28,999

24,999

27,999

29,999

22,999

Model

Operating system

Battery (mAh)

Music Player/FM Launch Price Rs.

RS. 20,000 – RS. 29,999

MODELS

RS. 20,000 – RS. 29,999

ONEPLUS

PARAMETERS

Model Display (inches/res)

3T 5.5/1920x1080

SAMSUNG

OnePlus 5

NEW

5.5/1080 x 1920

Galaxy A7

Galaxy A5 (2016)

5.5/1080 x 1920

5.2/1080 x 1920

Galaxy A7 (2016) Galaxy A5/A7 (2017)

J7 Pro

5.5/ 1080 x 1920

5.2/5.5/1080X1920

5.5/1920X1080 150.3 x 77.4 x 7.8

Dimension (mm)

152.7x74.5x7.35

154.2 x 74.1 x 7.3

151 x 76.2 x 6.3

144.8 x 71 x 7.3

151.5 x 74.1 x 7.3

144.8 x 71 x 7.3/ 151.5X74.1X7.3

Weight (grams)

158

153

141

153

169

157/I86

157

Processor/RAM

QS 821/6GB

QS 835/8GB

Octa Core/2GB

Octa Core/3GB

Octa Core/2GB/3GB

Octa core Exynos/3GB

Operating system

Android 6.0

Android 7.1.1

Android 5.0.2

Android 5.1.1

Android 6.0

Android 7.0

64GB

16GB/64GB

16GB/128GB

32GB/256GB

64GB 13MP/13MP

Storage/Expandable

16MP/16MP

13MP/5MP

16MP/16MP/16MP/ 16MP

3400

3,300

2,600

2,900

3,300

3000/3600

3,600

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

December.2016

June, 2017

February, 2015

April, 2016

December, 2015

March, 2017

July, 2017

29,999

32,999

22,900

21,900

25,900

28,990/33,490

20,900

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

130 I AUGUST 2017

MYMOBILE

MYGUIDE RS. 20,000 – RS. 29,999

RS. 20,000 – RS. 29,999

MODELS

RS. 20,000 – RS. 29,999

PARAMETERS

SMARTRON

SONY

t phone

Xperia C4

Xperia XA

Xperia Z3+

Xperia C5 Ultra Dual

Xperia M5 Dual

Xperia XA Ultra

Display (inches/res)

5.5/1920x1080

5.5/1080 x 1920

5.0/1280 x 720

5.2/ 1080 x 1920

6.0/1080 x 1920

5.0/ 1080 x 1920

6.0/1920x1080

Dimension (mm)

158.2x78.2x6.98

150.3 x 77.4 x 7.9

143.6 x 66.8 x 7.9

146.3 x 71.9 x 6.9

164.2 x 79.6 x 8.2

145 x 72 x 7.6

164x79x8.4

Weight (grams)

149

147

137

144

187

143

202

Processor/RAM

QS 810/4GB

MT6752/2GB

MTK H P10/2GB

QS 810 /3GB

MTK6752/2GB

MT H X10/3GB

MT6755/3GB

Operating system

Android 6.0

Android 5.0

Android 6.0

Android 5.0

Android 5.1

Android 6.0

Storage/Expandable

64GB/128GB

16GB/200GB

32GB/128GB

16GB/200GB

13MP/4MP

13MP/5MP

20.7MP/5MP

13MP/13MP

21.5MP/13MP

21.5MP/16MP

3,000

2,600

2,300

2,930

2,600

2,700

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Music Player/FM

Yes/yYes

Yes/Yes

Yes/No

Yes/Yes

Yes/No

Yes/Yes

Launch

July,2016

June, 2015

May, 2016

June, 2015

August, 2015

September, 2015

July,2016

22,999

20,800

20,990

26,990

27,799

27,990

29,990

Model

Rear/Front Camera Battery (mAh)

Price Rs.

RS. 20,000 – RS. 29,999

RS. 30,000 AND ABOVE

MODELS

RS. 20,000 – RS. 29,999

PARAMETERS

XIAOMI

VIVO

APPLE

Mi 5

X5 Pro

V3 Max

V5 Plus

iPhone 6

iPhone 6Plus

iPhone SE

Display (inches/res)

5.15/1080 x 1920

5.2/ 1080 x 1920

5.5/1080 x 1920

5.5/1080X1920

4.7/750 x 1334

5.5/1080 x 1920

4.0/640 x 1136

Dimension (mm)

144.5 x 69.2 x 7.25

147.9 x 73.5 x 6.4

153.9x77.1x7.58

152.6 x 74 x 7.3

138.1 x 67 x 6.9

158.1 x 77.8 x 7.1

123.8 x 58.6 x 7.6

Weight (grams)

129

151

168

159

129

172

113

Processor/RAM

QS 820/3GB

QS 615/2GB

QS 652/4GB

A8,M8/1GB

A9,M9/2GB

Operating system

Android 6.0

Android 5.0

Android 5.1

Android 6.0

iOS 9

iOS 9.3

32GB/No

16GB/128GB

32GB/128GB

64GB

16GB,64GB/No

16MP/4MP

13MP/8MP

12MP and 8MP/16 MP

8MP/1.2MP

12MP/1.2MP

3,000

2,450

3,000

3,160

1,810

2,915

1,614

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

Yes/No

April, 2016

June, 2015

April, 2016

42,736

September,2014

March, 2016

24,999

21,400

23,980

27,980

27,990/45,990

48,500/57,000

30,990/44,000

Model

Storage/Expandable Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

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AUGUST 2017 I 131

MYGUIDE RS. 30,000 AND ABOVE

RS. 30,000 AND ABOVE

MODELS

RS. 30,000 AND ABOVE

APPLE

PARAMETERS

ASUS

iPhone 6S

iPhone 6S Plus

iPhone 7

iPhone 7 Plus

Zenfone Zoom

Zenfone 3 Deluxe

4.7/750 x 1334

5.5/1080 x 1920

4.7/1334x750

5.5/1920x1080

5.5/1080 x 1920

5.7/1920x1080

5.7/1440x2560

Dimension (mm)

138.3 x 67.1 x 7.1

158.2 x 77.9 x 7.3

138.3x67.1x7.1

158.2x77.9x7.3

158.9 x 78.8 x 11.95

156.4x74.4x7.5

158.7 x 77.7 x 9

Weight (grams)

143

192

138

188

185

172

170

Processor/RAM

A9,M9/2GB

IA Z3590/4GB

QS 820,821/6GB

QS 821/8GB

iOS 9

Android 5.0

Android 6.0

Android 7.0

128GB/ 128GB

256GB/128GB

64/256GB

Model Display (inches/res)

Operating system Storage/Expandable

A10 Fusion, M10/2GB A10Fusion, M10/3GB

iOS 10

16GB,64GB,128GB/ No 16GB,64GB,128GB/ No 32GB/128GB/256GB 32GB/128GB/256GB

ZenFone AR

NEW

12MP/5MP

12MP/7MP

12MP,12MP/7MP

13MP/5MP

23MP/8MP

1,715

2,750

1,960

2,900

3,000

3,300

2G/3G/4G

Yes/Yes/Yes

Yes/yes/Yes

Yes/Yes/Yes

Dual SIM

Yes

Yes/No

Yes

September,2015

October,2016

0ctober,2016

January, 2016

September,2016

August, 2017

43,000/ 58,000/ 67,000

53,000/68,000/ 77,000

55,000/65,000/ 80,000

72,000/82,000/ 92,000

37,999

49,999

49,990

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

RS. 30,000 AND ABOVE

MODELS

RS. 30,000 AND ABOVE

PARAMETERS

BLACKBERRY

GOOGLE

HUAWEI

HTC

DTEK 60

Pixel

Pixel XL

Nexus 6P

One A9

5.5/2560x1440

5/1920x1080

5.5/2560x1440

5.7/1440 x 2560

5.2/1920x1080

5.0/1080 x 1920

5.2/ 2560X1440

Dimension (mm)

153.9x75.4x7

143.8x69.5x8.5

154.7x75.7x8.5

159.3 x 77.8 x 7.3

145x70.9x6.95

145.75 x 70.8 x 7.26

145.9 x 71.9x 9.0

Weight (grams)

165

178

144

143

161

Processor/RAM

QS 820/4GB

QS 821/4GB

QS810 /3GB

Kirin 955/3GB,4GB

QS 617/3GB

QS 820/4GB

Operating system

Android 6.0

Android 7.1

Android 6.0

android 6.0

Storage/Expandable

32GB/2TB

32GB,128GB/ No

32GB,64GB/No

32GB,64GB,/128GB

32GB/2TB

Rear/Front Camera

21MP/8MP

12.3MP/8MP

12MP,12MP/8MP

13MP/4MP

12MP/5MP

2,610

2,770

3,450

3,000

2,150

3,000

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes/No

Yes/Yes

Yes/No

November,2016

October,2016

October, 2015

August,2016

December, 2015

May,2016

46,990

57,000/66,000

67,000/76,000

34,999/ 39,999

39,999

31,990

52,460

Model Display (inches/res)

Battery (mAh)

Music Player/FM Launch Price Rs.

132 I AUGUST 2017

MYMOBILE

MYGUIDE RS. 30,000 AND ABOVE

RS. 30,000 AND ABOVE

MODELS

RS. 30,000 AND ABOVE

HTC

PARAMETERS

LEECO

MOTOROLA

HTC U Play/Ultra

HTC U11

Le Max

G4 Dual SIM

V20

Moto X Force

5.2/1080X1920/5.7 /2560X1440

5.5/2560X1440

6.33/2560 x 1440

5.5/1440 x 2560

5.3/ 2560x1440

5.7/2560x1440

5.4/1440 x 2560

Dimension (mm)

162.41X79.79X7.99

153.9 x 75.9 x 7.9

83.5x167.1x8.95

148.9 x 76.1 x 8.9

149.4x73.9x7.3

159.5x77.9x7.6

149.8 x 78 x 9.2

Weight (grams)

145/175

169

204

155

159

174

169

Processor/RAM

MediaTek/QS821

QS 835

QS 810 /4GB

QS 808 /3GB

QS 820/4GB

QS 810 /3GB

Android 6/Android 7

Android 7.0

Android 6.0

Android 5.1

Android 6.0

Android 7.0

Android 5.1.1

64GB/128GB

64GB,128GB/No

32GB/2TB

32GB/100GB

64GB/2TB

32GB,64GB/2TB

16MO/12MP

21MP/4UP

16MP/8MP

16MP,8MP/5MP

21MP/5MP

2500/3000

3,000

3,400

3,000

2,800

3,200

3,760

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

Yes/No

Yes/Yes

Launch

February, 2017

July, 2017

January, 2016

May, 2015

April,2016

December,2016

November, 2015

Price Rs.

39,990/59,990

51,990

32,999/ 36,999

34,800

52,990

54,999

34,999/ 37,999

Model Display (inches/res)

Operating system Storage/Expandable Rear/Front Camera Battery (mAh)

Music Player/FM

32GB/256GB/64G B/2TB 16MP/16MP/16MP /12MP

RS. 30,000 AND ABOVE

MODELS

RS. 30,000 AND ABOVE

PARAMETERS

MOTOROLA

ONEPLUS

SAMSUNG

Moto Z

Galaxy S6

Galaxy S6 Edge

Galaxy A9 Pro

Galaxy Note 5

Galaxy S7

Display (inches/res)

5.5/2560x1440

5.5/1920x1080

5.1/ 1440 x 2560

6.0/1920x1080

5.7/1440 x 2560

5.1/2560 X 1440

Dimension (mm)

153.3x75.3x5.19

152.7x74.5x7.35

143.4 x 70.5 x 6.8

142.1 x 70.1 x 7

161.7x80.9x7.9

153.2 x 76.1 x 7.6

69.6x142.4x7.9

Weight (grams)

136

158

138

132

210

171

152

Processor/RAM

QS 820/4GB

QS 821/6GB

Octa core /3GB

octa-core/4GB

Quad core /4GB

Exynos 8890/4GB

Operating system

Android 6.0

Android 5.0.2

Android 6.0

Android 5.1.1

Android 6.0

Storage/Expandable

64GB/2TB

128GB

32GB,/No

32GB/No

32GB/256GB

32GB/No

32GB/200GB

Rear/Front Camera

13MP/5MP

16MP/16MP

16MP/5MP

16MP/8MP

16MP/5MP

12MP/5MP

2,600

3,400

2,550

2,600

5,000

3,000

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Yes/No

Yes/Yes

Yes/No

Yes/Yes

Yes/No

Yes/-

October,2016

December.2016

March, 2015

April, 2015

September,2016

August, 2015

March, 2016

39,999

34,999

33,900

34,900

32,490

40,900/43,900

43,400

Model

Battery (mAh)

Music Player/FM Launch Price Rs.

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AUGUST 2017 I 133

MYGUIDE RS. 30,000 AND ABOVE

TABLETS

MODELS

RS. 30,000 AND ABOVE

SAMSUNG

PARAMETERS

SONY

APPLE

Model

Galaxy S7 Edge

Galaxy S8/Plus

Xperia Z5 Dual

Xperia X

Xperia Z5 Premium

Xperia XZ

iPad Mini 2

Display (inches/res)

5.5/2560 X 1440

5.8/6.2/2960X1440

5.2/1080 x 1920

5.0/1920x1080

5.5/ 2160 x 3840

5.2/1920x1080

7.9/1536 x 2048

Dimension (mm)

72.6 x 150.9 x 7.7

148.9 x 68.1 x 8.0/ 159.5 x 73.4 x 8.1

146 x 72 x 7.3

143 x 69 x 7.7

154.4 x 76 x 7.8

146x72x8.1

200 x 134.7 x 7.5

Weight (grams)

157

155/173

156.5g

152

181

161

331

Processor/RAM

Exynos 8890/4GB

Exynos 8896

QS 810/3GB

QS 650/ 3GB

QS 810/3GB

QS 820/3GB

A7,M7/1GB

Operating system

Android 6.0

Android 7.0

Android 5.1

Android 6.0

iOS 8

Storage/Expandable

32GB/200GB

64/256GB

32GB/200GB

64GB/ 200GB

32GB/200GB

64GB/256GB

16,32GB/No

12MP/5MP

12MP/8MP

23MP/5MP

23MP/13MP

23MP/5MP

23MP/13MP

5MP/1.2MP

3,600

3000/3500

2,900

2,620

3,430

2,900

23.8w

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/No

Dual SIM

Yes

Yes/-

Yes

Yes/-

Yes/Yes

Yes/No

March, 2016

April, 2017

November, 2015

July, 2016

November, 2015

October,2016

November, 2015

50,900

57,900/64,900

37,000

38,990

47,990

49,990

17,949 onwards

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

TABLETS

MODELS

TABLETS

APPLE

PARAMETERS

Model

iPad Mini 4

iPad Pro 9.7-inch iPad Pro 12.9-inch iPad Air 2 with Wi-Fi WiFi/ Wi-Fi + Cellular WiFi/ WiFi + Cellular

ASUS

MICROMAX

ZenPad 8

LapTab

SAMSUNG Galaxy Tab S3 9.7

NEW

7.9/1536 x 2048

9.7/2048x1536

9.7/1536 x 2048

12.9/2732 x 2048

8.0/1280 x 800

10.1/1280X800

9.7/ 1536 x 2048

Dimension (mm)

203.2 x 134.8 x 6.1

240 x 169.5 x 6.1

305.7 x 220.6 x 6.9

209 x 123 x 8.5

259.2 x 175.4 x 9.2

237.3 x 169 x 6

Weight (grams)

298.8/304

437

713/ 723

350

1.1kg

429

Processor/RAM

A8,M8/2GB

A8X,M8/1GB

A9X,M9/2GB

"A9X,M9 /4GB"

QS MSM8929/2GB

Intel 4 Gen/2GB

QS 820/3GB

iOS 9

iOS 9.3

iOS 9

Android 5.0

Windows 10

Android 7.0

16GB,64GB,128GB/No

16GB, 64GB/No

32GB,128GB,256GB/No

32GB/No

16GB/-

32GB/64GB

32GB/256GB

8MP/1.2MP

12MP/5MP

8MP/1.2MP

8MP/2MP

2MP/2MP

13MP/5MP

19.1W

27.3W

27.9 W

38.5W

4,000

7,700

6,000

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes/No

Spetember, 2015

October, 2014

March, 2016

November, 2015

July, 2015

2,015

June, 2017

38,000

49,900 Onwards/ 61,900 onwards

65,900 nwards/ 85,900 onwards

12,496

10,999

47,990

Display (inches/res)

Operating system Storage/Expandable Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

134 I AUGUST 2017

28,500

MYMOBILE

Trendz

Special feature

Smartwatch

The Luxury Infusion Top luxury brands are unleashing a slew of wristbands which combine new age digital functionalities of smartwatches with the elegance of haute couture

By Vanshika Malhotra

he basic of the basic idea of owning a watch for the simplest reason was always – yes - to check on the time. But then arrived smartwatches only then one realized as to how much more one could do with our coveted wristbands than simply looking on time or flashing that coveted logo! But then, did one really that smart could also be luxurious! But then could seventh avenue moghuls be sitting quietly? So here it is – the luxury smartwatches which fuse the functionality of digital

wristbands with the aroma of haute couture.

Louis Vuitton Tambour Horizon

dding onto the list of luxury smartwatches is the new member by the brand we all adore- Louis Vuitton’s Tambour Horizon.

The smartwatch with Android Wear 2.0 costs USD 2,450 (approx

INR 1,58,000), and comes in three variants- stainless steel, brushed steel, and black. The smartwatch comes with AMOLED display, Qualcomm Snapdragon 2100, 512GB RAM and 4GB ROM. It comes with two apps, namely, the Vuitton’s City Guide which acts like a guide for the users and the Flight app to keep the users updated with flight details. n

Bvlgari Diagono Magnesium

vlgari’s very first smartwatch is the Diagono Magnesium which apart from containing all the

beauty and class, comes with NFC chip to make it smart. This can be used to make payments and store various documents. The smartwatch can also be linked to the user’s smartphone or tablet via the Bulgari Vault app. Price USD 4600 or INR 3,00,000.n

136 | august 2017

MYMOBILE

Kairos

he Greek word meaning the right time might have proved to be apt for the company while getting

onto the smartwatch bandwagon. Kairos has two sought of smartwatches- the Dot Matrix and the Icon Toled. Both the models (costing USD 1,199 or INR

Trendz

Specialfeature

78,355) allow for notifications, push alerts, track the userâ&#x20AC;&#x2122;s fitness, can be use as a remote control and support multiple languages. They are backed by a 160mAh battery, are 3ATM water proof, powered by ARM Cortex M4 processor and support Bluetooth connectivity. The Dot Matrix and the Icon Toled are available in three different designs each. n

Montblanc Summit

he smartwatch is more of a lap of luxury than the technical aspects of it. It comes with a 1.39-inch display, powered by Qualcomm Snapdragon Wear 2100 chipset, 512MB of

RAM, 4GB of inbuilt storage, and a battery capacity of 3,00mAh. The device comes equipped with barometer, heart-rate sensor, ambient light sensor, Bluetooth and Wi-Fi for connectivity. And,

the company collaborated with Google, for the watch to run Android 2.0. This oneâ&#x20AC;&#x2122;s a more beauty focused one, combining the luxury materials in its making such as stainless steel and titanium, surrounded by a curved sapphire crystal display. Scoring well in the looks department, the device, however, lacks the water and dust resistant, as well as the GPS and NFC connectivity. Price USD 890 or INR 58,000. n

Tag Heuer Connected Modular 45

he luxury brand recently unveiled another version of the connected smartwatch, this time with the modularity element to it. The smartwatch is much

like the previous model in terms of design, however, comes with is a grade 5. The Connected Modular 45 is 45m in diameter, is 13.75mm thick, and weighs 52 grams. The modularity feature comes in the shape of lugs in the watch, which can be changed. Additionally, the Android Wear unit can be switched with the mechanical watch unit, thus, making the watch module interchangeable. Price USD 1820 or INR 1,20,000. n vanshika@mymobile.co.in

www.mymobileindia.com

august 2017 | 137

Gadget Corner

add-ons

LAKS’ Watch2Pay Smartwatch A good looking watch which also serves as a convenient and innovative contactless payment device

AKS, an Austrian company, has tied up with Delhi Metro Rail Corporation to offer

commuters the option of using smartwatches with a rechargeable Delhi Metro ticket in SIM card size as a smart card at the automatic fare collection systems at all its stations. For marketing of Watch2Pay in Delhi, LAKS has tied up with Cedar Telelinks as their India partners which in turn has collaborated with India’s leading e-commerce firm Paytm Mall for the sale of Watch2Pay smartwatches in India. These watches, called Watch2Pay, will be available exclusively on Paytm Mall. The new

facility is expected to provide commuters a more convenient and faster access to the Delhi Metro network. The commuter will simply have to touch the watch to the screens of the AFC [Automatic Fare Collection] gates at the metro stations to get access. The watch will carry a SIM card inside it, which can be removed and reinserted whenever the user wants. The SIM-equipped watch can be recharged like the usual metro smart card over the counter or through recharge card terminals. “We are excited to bring this convenient and innovative contactless payment solutions to India. With India on the verge of entering a cashless revolution and the Indian consumer preferring to climb the digital ladder, we are pleased to be a part of this journey along with Paytm to enable our customers enjoy a cashless, convenient, hassle free Metro ride,” said Mr Vishal Chhabra, Director, Cedar Telelinks. According to Lucas Alexander Karl Scheybal, Designer and CEO of LAKS, the Watch2Pay collection, currently consisting of 14 different watches and a stylish key fob, and will offer fashionable, stylingconscious people the opportunity to combine

Price: INR 2,999

138 | august 2017

elegance and convenience. n

MYMOBILE

Logitech MX Master 2S & MX Anywhere 2S Next generation mice with excellent multi-computer functionality

ogitech’s next-generation flagship mice are designed

and wrist in a comfortable and natural position, while the

for those who need advanced multi-device connectivity

Logitech MX Anywhere 2S provides comfort and control

and precise sensor accuracy in a stunning design. Both mice are compatible with Logitech Flow, a groundbreaking new software that allows one to seamlessly control up to three computers with one mouse. “With Flow and a new MX mouse, users can enhance their productivity — for instance, copying and pasting files from one computer to another — helping them become more precise and focused in the multi-computer world, ” says Ashok Jangra, Cluster Category Head - India & South

anywhere you need – at home, at work or on the go. n

Gadget Corner

add-ons

West Asia, Logitech. The latest mice are part of the Logitech MX lineage. The next-gen MX mice pack even more functionality, including compatibility with Logitech Flow. The mice feature an improved DarkfieldTMHigh Precision tracking, which boosts the mice cursor speed, accuracy and increases the resolution to 4,000 DPI so you can have the most versatile mouse at all times, no matter what screen you are using. The mice also track on any surface – even glass – so you get flawless control and have an improved battery life, with a rechargeable battery that lasts for up to 70 days on a full charge, depending on usage. And when you do need to recharge, it’s fast and easy. The Logitech MX Master 2S has a speed adaptive scroll wheel that auto-shifts from click-to-click to hyper-fast scroll, so you can scroll through long documents or Web pages with ease. Plus, you get side-to-side scrolling with a thumb wheel, and can customize additional functions with Logitech Options. The Logitech MX Anywhere 2S has a precision wheel, which lets you switch between click-toclick to hyper-fast scrolling. Both mice are crafted to fit

Price: Logitech MX Master 2S for INR 7,995/ Logitech MX Anywhere 2S for INR 5,995

your hand. The Logitech MX Master 2S supports your hand

august 2017 | 139

Gadget Corner

add-ons

Pebble Jukebox A slim & portable Bluetooth speaker with a punch

ebble, a pioneer in powerbanks and branded mobile accessories in India,

has now launched ‘JukeBox’, a lightweight powerful speaker that allows one to carry music in the palm on-the-go. Jukebox has been designed exclusively for music lovers who can flaunt it on their palm, shove it in their pocket or fasten it on their rucksack. The launch is in line with the company’s aggressive growth plans, whilst bringing a fresh perspective to the Indian market through products that are packed with performance, visual appeal and powerful feature set. Boasting an absolutely new acoustic design, the ultra-sleek speaker weighs just 145g which makes it pretty light and extremely portable. Pebble JukeBox is Bluetooth enabled and comes with an inbuilt microphone, which allows you to receive or make calls without disconnecting the Bluetooth connection. The in-box AUX cables let you to connect with any device so that the music never stops. The 3W speaker produces powerful sound with a heavy bass and is equipped with an external memory card to store endless playlists. It sports rechargeable batteries, which gets pumped up in mere minutes ensuring uninterrupted music onthe-go for five hours. With upto 10meters Bluetooth mobile range, Pebble Jukebox does not restrict movement as it frees you to move around and is available in a vibrant and classic mix of blue and black. n

Price: INR 1,199

140 | august 2017

MYMOBILE

Beyerdynamic DT 770 Pro This studio pro can be used for mobile mixing

or experienced sound professionals, the Beyer-

comfort, thanks to the smooth softskin ear cushions,

dynamic DT 770 Pro is an old friend used in countless

the new DT 770 Pros now allow you to take your favorite

studios throughout the world. Beyerdynamic, the audio

studio sound with you, wherever you are in the world.

specialist from Heilbronn in Germany, has launched a

Proven and reliable: As most audio professionals know,

special edition of the DT 770 Pro with an impedance

DT 770 Pro headphones are virtually indestructible. Even

of 32 ohms for optimal use with smartphones, mobile

if you are unfortunate enough to experience a breakage,

players and notebooks.

nearly every part can be replaced individually, thanks

The roots of the legendary beyerdynamic DT

to intelligent design and implementation. The new DT

770/880/990 line go back to 1981. Their outstanding

770 Pro maintains this clever design ethos by offering

sound and durable design laid the foundation for these

a shorter connection cable (1.6 m) to keep things

headphones’ unprecedented studio and stage career.

convenient when using it with portable devices. n

The 32-ohm version of the DT 770 Pro is the latest addition to the series and has been optimized for use with portable devices. The new technologies of the mobile computing revolution – tablet computers, smartphones, etc enable creative professionals to turn their inspirations into results, anytime and anywhere, without having to get to the studio first. The output of mobile devices is usually too weak to handle standard studio impedances of 80 to 250 ohms. The result is a strained sound that isn’t loud enough because high impedances are too much for the mini-amplifiers. The new 32-ohm version of the DT 770 Pro is the solution for all artists who don’t want to go without their favorite equipment for checking and

Gadget Corner

add-ons

Specifications: • Transducer type Dynamic • Operating principle Closed • Nominal frequency response 5 - 35,000 Hz • Nominal impedance 32 Ω • Nominal SPL 96 dB SPL • Nominal T.H.D. < 0.2% • Power handling capacity 100 mW • Sound coupling to ear Circumaural • Ambient noise isolation approx. 20 dB(A) • Nominal headband pressure approx. 3.5 N • Weight (without cable) 270 g • Length and type of cable 1.6 m straight cable

mixing audio while on-the-go. This is because the new model offers exactly the same sound quality as its studiooptimized counterparts and maintains large volume reserves even when working with weaker output levels. Combining a balanced sound with long-term wearing

Features: • 32-ohm system especially for mobile use: higher output power at lower input levels • C l o s e d , d i f f u s e - f i e l d e q u a l i z e d s t u d i o headphones • Softskin (artificial leather) ear cushions for easy cleaning and better • suppression of ambient noise • Single-sided 1.6 m connection cable • Innovative bass reflex system • Sturdy, comfortably padded headband design with adjustable spring steel construction • Sturdy, easy-to-maintain design with parts that can easily be replaced

Price: INR 14,500

august 2017 | 141

Gadget Corner

add-ons

Sennheiser CX 7.00BT Headphones A brilliant wireless earphone for everyday listening

or a fast-moving, always-on generation, German audio

voice prompts to notify the user of incoming calls.

brand Sennheiser is expanding its in-ear wireless

Designed for comfortable all-day listening: The new ear-

headphone range with the launch of the new CX 7.00BT.

canal headphones are supremely comfortable even for long

The new model offers a minimalist lightweight neckband

periods of use. They feature an ergonomic around-the-neck

design, excellent bass-driven sound and leading-edge

design and come with a choice of four sizes of ear adapters to

wireless technology in an affordable pair of headphones.

ensure great fit. In addition to providing enhanced comfort,

With a clear, detailed sound and enhanced bass

a good fit in the ear canal offers excellent attenuation of

response, the CX 7.00BT’s performance is assured by

ambient noise for an enjoyable listening experience even

leading-edge wireless technologies, including Bluetooth

in busier environments.

4.1 and Qualcomm apt-X for true wireless Hi-Fi sound.

Everyday use of the CX 7.00BT is facilitated by its ten-

NFC one-touch pairing makes it simple to immediately

hour battery life. The battery can be fully recharged via

connect to smart devices, while the headphone’s multi-

USB in only 1.5 hours. The CX 7.00BT also supports USB

connection capability enables simultaneous pairing with

audio via its supplied cable for times when wired used is

up to two devices such as a smartphone and a computer.

preferred. n

It’s just as easy to use as a headset for phone calls thanks to an integrated microphone, 3-way calling and helpful

142 | august 2017

Price: INR 11,990 MYMOBILE

Logitech G413 Keyboard A high performance gaming keyboard with advanced features

ogitech has introduced Logitech G413 mechanical gaming keyboard which is engineered for precision and

performance. The keyboard delivers unrivaled performance

in a thoughtfully balanced, modern design. The Logitech

aluminum-magnesium alloy top case serves as the

G413 features Logitech’s exclusive Romer-G mechanical

keyboard’s backbone. The result is a minimal design

switches, offering 25 percent faster actuation than

balanced with a full set of features. With a focus on high-

standard mechanical keys, as well as a brushed anodized

end finish and performance, the Logitech G413 is crafted

aircraft-grade aluminum top case, USB passthrough port

from the highest-grade materials.

and precision key backlighting at an affordable price. The Logitech G413 comes with elemental red backlighting. Romer-G Key Switches and Precision Key Lighting:

USB Passthrough and Full Function Keys: An integrated, dedicated USB passthrough provides full power and data speed within easy reach for any USB device. Media control

Logitech’s exclusive Romer-G mechanical switches are

is also built into the Logitech G413 keyboard so you can

purpose-built for pro-grade performance, responsiveness

use the FN key to control volume, play and pause, mute,

and durability. With a short-throw actuation point of 1.5

game mode, lighting, etc. The FN toggle feature in Logitech

mm, Romer-G switches register key presses up to 25

Gaming Software (LGS) configures keys to perform media

percent faster than standard mechanical switches, so you

commands by default. n

can get your shots off faster than your opponent. Romer-G switches are also purpose-designed for precise and clean

Gadget Corner

add-ons

Price: INR 7,495

lighting through the keycaps, so they are always visible but never distracting. Aircraft-Grade Aluminum Alloy: A brushed 5052

www.mymobileindia.com

august 2017 | 143

Gadget Corner

add-ons Lenovo’s New Range of Laptops Next gen laptops with cool advanced features

enovo, the global PC and Tablet major, has unveiled its latest collection of next generation laptops. The new range is smart, sleek while offering powerful computing targeted primarily at today’s millennials.

Features such as AC 2*2 Wifi connectivity, Type C USB ports and immersive audio are yet to be seen even on premium notebooks that are currently available.

Highlights of the New Range • High performance: With 7th Gen Intel Core processors and advanced NVIDIA graphics • Immersive experience: Full HD IPS display and narrow bezels, integrated Dolby Audio Premium and Atmos technology, JBL and Harman speakers • Stylish form factors: 25% thinner & lighter notebooks in metallic finish with tone-on-tone colours • Productivity: High speed connectivity with AC 2*2 Wifi, faster data transfers with Type-C USB port with support from the revolutionary Thunderbolt 3.0 and extended battery life • Maximum security and assistance: Fingerprint reader and Windows 10 Home’s personal assistance of Cortana

144 | august 2017

Yoga 720 and Yoga 520: Premium convertibles with style and performance With up to 7th Gen Intel Core i7 processor, the Lenovo Yoga 720 packs style, performance and convenience for multi-taskers who seek high productivity and lightningfast responsiveness. With a sleek finish and aluminum design and weighing only 1.25kgs at 0.75” (19 mm), the Yoga 720 is a perfect companion for a dynamic lifestyle. The Lenovo Yoga 520 is another stylish addition to the Yoga line-up with up to 128G PCIe SSD + 1TB SATA HDD hybrid storage. Both convertibles come with cutting-edge NVIDIA graphics, FHD screen and a fingerprint reader. The devices come with an immersive audio experience with JBL Speakers and Dolby Audio Premium in the Yoga 720 and Harman Speakers in the Yoga 520. The optional Lenovo Active Pen provides a natural, intuitive pen experience with pin-point accuracy, palm-rejection technology and pressure sensitivity. Consumers can now get creative with the Windows Inking feature to either sketch portraits, write notes or share on-the-go.

MYMOBILE

Gadget Corner

add-ons

Ideapad 720s, 520s, 320s: Ultra-thin and light powerhouses The Ideapad 720S has angled edges to look even thinner than it already is. It is ideal for those who are looking for feather-light portability with heavy-duty performance. With a backlit keyboard, up to 8 hours of video playback battery life, JBL Speakers with Dolby Atmos and with a starting weight of just 1.12kgs, the device offers the best of all worlds – premium performance and best-in-class design. This range also has the Ideapad 520S and 320S that are designed to keep up with entertainment and productivity needs of millennials and offer a chic versatility to suit their style.

Ideapad 520 and 320: Absolute multimedia entertainment devices The Ideapad 520 and 320 offer the latest multimedia capabilities to customers with top-of-the-line processing and advanced graphics up to NVIDIA GeForce 940MX. The Ideapad 320 has Dolby Audiooptimized speakers that deliver crystal-clear audio with minimal distortion at any volume. The Ideapad 520 offers a boost from the sound of the Ideapad 320, featuring Harman Speakers with Dolby Audio. The device also features a redesigned chassis with angled edges and metal surfaces that give it a stylish look. Preloaded with Windows 10 Home, both laptops guarantee lightningfast responsiveness and reliable battery life. n

Prices and Availability • Yoga 720 • Yoga 520 • Ideapad 720S • Ideapad 520S • Ideapad 320S • Ideapad 520 • Ideapad 320

: INR 74,500/: INR 39,600/: INR 74,850/: INR 47,450/: INR 34,750/: INR 42,400/: INR 17,800/-

*Prices do not include GST or shipping or options.

august 2017 | 145

Gadget Corner

add-ons Lenovo MP1060 Powerbank Never run out of charge with this stylish new 10,000 mAh lithium-polymer powerbank light and loaded with polymer battery which acts as the best companion for your device. With the Lenovo MP1060 you do not need to worry about carrying your charger wherever you go. The power

bank comes with a Lithium-Polymer battery which has re you an extensive phone user who can never live

an undoubtedly higher power density compared to other

without their mobile charger? Do you worry about

battery types. It enables the MP1060 to not only retain

losing charge for your device every time you step out?

charge longer but also makes it light and portable. The

Then the Lenovo MP1060 power bank with 10,000 mAh

200g lightweight and compact power bank is designed

Lithium-Polymer battery is the perfect answer to all your

especially for people who are always on the go. n

problems. The stylish new power bank has a redefined 3D nano grade metal carved texture and is super portable,

Price: INR 1,299

Quantum 10400mah Powerbank Heavy duty performance with Intelligent charging solutions

HMPL, the reputed manufacturer of consumer

temperature resistance to operate on safer and longer

electronics & high-quality IT peripherals, has

operational hours. This powerbank comes with one year

launched â&#x20AC;&#x2DC;10,400mAh Powerbankâ&#x20AC;&#x2122; that supports up to

warranty and is available in colorful rim shades of Red,

85% conversion rate for optimized charging of gadgets.

Blue, Pink and more n

The portable Powerbank comes in various funky summer colors and is lightweight and compact to carry. It is laced with LED indictor to tell the battery status. The Powerbank comes with two USB ports for simultaneous charging, has powerful output of 5V/2A. The powerbank charges IOS smartphones up to 2.5 times, supporting fast charging. With conversion rate of upto 95% the powerbank guarantees optimized charging with minimum loss of power. It also comes with RISC Micro Processor that controls and auto adjusts the charging voltage to suit most gadgets. The Power Banks sports multiple chipset security that ensures resistance from short circuit, high resistance on excess current and also

146 | august 2017

Price: INR 1,499 team@mymobile.co.in

Exclusive

Vantage Point

The GST Benefits for Consumer Durable Industry

By Saurabh Kabra he previous tax structure was deeply engaged with

the benefit of which will be reflected onto the costs of consumer

complexities in the method of payment, a myriad of

durables. Thus, as GST replaces the central sales tax on inter-state

direct and indirect taxes and perplexing compliance

sale of goods and several other levies, costs for manufacturers will

requirements. The new GST regime will rid the taxation system of

notice a relative slash. This will help companies channelize their

these ambiguities. The new taxation regime also fuels the promise

investments better and also enhance their business.

of ‘One Nation, One Tax’. Under this singular tax, as many as

Each state is bound by its own set of taxation policies and rules

17 indirect central and state tax levies have been subsumed,

of governance. This fragmentation accounts for about 20-30%

thus ending years of complication and tax cascade. Thronging the

of the price. A law promising a common market will mean an end

nation with its digitalized approach, every sector of the economy

to the wide variance in prices for the same product across the

will benefit from its implementation.

country. The consumer durables sector happens

The consumer durable industry majorly stands by the new GST regime as it eliminates the problem of

to be an inventory-heavy sector. With the advent of GST, uniformity in tax

“Since CST has been rates will be widespread. This subsumed in GST, companies will no this industry will be one of the most positively will ease the pressure faced impacted sectors. This will simplify the by this industry. longer be required to have depots/ taxation for the end consumer and will Consumer durables warehouses in close proximity of their attract more buyers that will boost the are placed under the different markets. Most of the times, these sales of consumer durables like TVs, 28% tax slab. Though it ACs, refrigerators, etc. is the highest tax slab, warehouses were forced to operate below their In a bid to ease the muddled up we also need to keep in capacity thus increasing their operating costs. taxes and scores of additional taxation mind that a majority of With the absence of these warehouses, it is at various points of the journey of goods were previously estimated to see almost a 10-15 % dip in cost goods from production to the taxed at 26-31 per cent consumer, one of the rate, depending on their for logistics, the benefit of which will be hindrances involved nature and usage. However, reflected onto the costs of was in inter-state one thing that companies may consumer durables” transportation of goods have to watch out for is whether multiple taxation. With a revised cost structure,

which will be now be resolved. In the past, in the event of a vehicle

excise duty exemption zones continue to get that benefit.

crossing a state border, a CST tax was levied

Implementing GST fully will be a challenge in the beginning

and contributed to the added expense and

both for the industry and the government due to a lack of

the delay due to queuing of vehicles. Since

infrastructure. The workplace scenario in India mainly operates

CST has been subsumed in GST, companies will

on a manual basis. The shift to a digital method requires time and

no longer be required to have depots/warehouses

practice. Hence the Government should consider relaxing penal

in close proximity of their different markets. Most

provisions for a couple of quarters to help it comply with the new

of the times, these warehouses were forced to

tax regime. Nonetheless, in the long run, benefits of GST will far

operate below their capacity thus

outweigh all the temporary inconveniences and bring us on par

increasing their operating costs. With the absence of these warehouses, it is estimated to see almost a 10-15 % dip in cost for logistics,

with the best taxation regimes in the world. n

The author is Director, Business Operations India, Truvison which is a Europe based consumer electronics & appliances company. The company entered Indian Markets in the Year 2016 and aspires to make consumer satisfaction as the key differentiator for carving out its niche.

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RNI REG NO./DELENG/2005/15033 DL (ND) - 11/6100/2015-16-17 (Posting Date 26-27 of every month) Publishing Date- 22-07-17

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