Media Kit 2014

Âť 2014 MEDIA KIT

125 Park St., Suite 155

Traverse City, MI 49684

231.941.8174

sales@traversemagazine.com

mynorth.com

» 2014 MEDIA KIT

Celebrating Northern Michigan Is Our Business Win a Leland Lodge Family Dream Weekend JUNE/JULY 2013

MyNorth.com/LL

For the way you live Up North

Best Red Hot

PL

You Voted, 100 Categories! Best Beach, Best Happy Hour, Best Island & More!

OF NORTHERN MICHIGAN

NORTUS: HERN HOME & COTT AGE

Visit Mackinac’s Glorious Lilacs Stalking TinyStream Trout Remember Mabel’s Restaurant?

Pestilence Crusher, Orchard Visionary: Meet Nikki Rothwell

Waterfront Living

Vacation!

IDEAS FOR YOUR ULTIMATE VACATION DAY UP NORTH

2013

Traverse City

Acme • Fife Lake • Interlochen Kingsley • Williamsburg

Plus

Artist’s Home in Harbor Springs

Northern Style: Water Colors

Zen on Old Mission Torch Lake Lodge

Win a Family Vacation at Tamarack Lodge See page 1 Win Porterhouse Productions Platinum Passes See page 1

A SUPPLEMENT TO

A Supplement to

JUNE 2013

Shop

GET MORE LIVING IDEAS AT MYNORTH.COM. CLICK ON LIVING/HOME & COTTAGE.

$4.50

Print

Print

Print

Tickets

Web

E-newsletter

Print

Video

Website Design & Development

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» 2014 MEDIA KIT

Our view of Northern Michigan reaches 1.5 million people. But not just anyone. Our audience is looking for Northern Michigan— its places, people and businesses. And for more than 30 years, we’ve been connecting our audience to everything good about Northern Michigan, online, in video and of course, on the pages of stunning magazines and books.

• Loyal readers in Northern Michigan and throughout the country pay to receive our 13 publications, including Traverse, Northern Michigan’s Magazine • MyNorth.com averages 66,000 visits monthly, with summer months exceeding 91,000.

Visitors come from every state and more than 195 countries.

• Our five monthly e-newsletters have 50-69,000+ subscribers. MyNorth Arts Alerts updates go out to 21,000+ subscribers.

Our Kids Up North e-newsletter has a targeted audience of 2,000+. And our FYI email blasts reach all of our 65,000+ subscribers.

• Hundreds of high definition videos are delivered online and through smart phones, bringing Northern Michigan in action to people’s fingertips.

• Website design and development deliver the best of our communication expertise to Northern Michigan businesses so they can reach potential clients effectively.

• New! MyNorthTickets.com delivers our audience right to the events they look for, selling tickets in a click with an average of 9,000+ monthly visits with summer months exceeding 13,000.

• New! ShopMyNorth.com puts Northern Michigan’s exquisite shopping experience in front of our audience year-round, nationwide, providing Northern Michigan’s retailers and manufacturers with a connection to more than 38,000 customers annually.

After 30 years, we know how to promote Northern Michigan’s beauty, entrepreneurial spirit and lifestyle. And we translate that experience of being Up North to more media than any other company. No one gets Northern Michigan like we do. And no one is more devoted to seeing Northern Michigan thrive than our team of account executives. So, call them today and let them put the MyNorth Media experience to work for your business.

Celebrating Northern Michigan is our business.

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» 2014 MEDIA KIT

What’s Inside FLAGSHIP MAGAZINES Traverse, Northern Michigan’s Magazine Northern Home & Cottage MyNorth Vacation Guide

Win a Mackinac Island Chippewa Hotel Vacation www.MyNorth.com/CH

SPECIAL PUBLICATIONS ONLINE ADVERTISING MYNORTH.COM MYNORTH TICKETS SHOP MYNORTH

Savor

Summer

Guide to

More Great Stuff Inside:

2013 Filmgoer & Your Guide to the 2013 Northern Home & Cottage Tour!

E-NEWSLETTERS CUSTOM COMMUNICATIONS SERVICES • Website Design & Development • High Definition Video Production • Custom Publishing • Custom E-newsletter Design and Management

Opportunities for Charitable Giving in Northern Michigan

Simple, fresh, seasonal ideas by Chef Abra Berens of Bare Knuckle Farms.

Make a Difference!

Bright Futures for People & Places in Northern Michigan

Love a Starry Night at Dark Sky Park

Ultimate Boat Day: Toys, Dogs Recipes, & More

Essay: Doug Stanton Goes for a Swim

Wines: Fresh, Crisp Whites Dining: Delicious New Restaurants Outdoors: 3 Paddle Trips from Jerry Dennis

Nonprofit Achievements

AUGUST 2013

$4.50

12 Inspiring Stories!

2013-2014 From MyNorthMedia, publisher of

Charitable Events Calendar 50+ Causes Worth Your Support

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» 2014 MEDIA KIT

Flagship Magazines

Traverse, Northern Michigan’s Magazine

Northern Home & Cottage

MyNorth Vacation Guide

2013 Red Hot Best at MyNorth.com: Vote by March 15!

AUG/SEPT 2013

From Traverse, Northern Michigan’s Magazine

For the way you live Up North

s t Home Tour a E t Bes Mario Batali Joins Foodies Up North to Share 41 Tasty Picks!

2013 Northern Home & Cottage

Two Penin su S las, Homixe s!

Vacation!

IDEAS FOR YOUR ULTIMATE UP NORTH VACATION

Traverse City • Leelanau Benzie, Manistee & West Shore • Petoskey, Harbor Springs, Bay Harbor, Mackinac Island & Boyne Country • Charlevoix & Chain of Lakes

Waterfront Architect Lou DesRosiers Invites Us In Inside Architect Bob Holdeman’s First Home

Northern Style:

Artful Rooms Mario loves Pulled Pork Sliders at The Garage in Northport.

WHY GLEN NOONAN

Protected 506 Acres of Leelanau

MARCH 2013

$4.50

GET INSPIRED

The Extreme Global Adventures of Petoskey’s Kerri Finlayson

New!

GO, BAABAAZUZU!

The Wool Shrank.

Her Business Grew. A Fashion Success Story.

DINING: In Search of Spicy // TRAVEL: Mix It Up in Mixed-Up March // WINE: Sample Off-Dry Whites

A SUPPLEMENT TO

MyNorthTickets.com is your connection to winery tours, boat rides, concerts, theater, festivals and more!

GET MORE LIVING IDEAS AT MYNORTH.COM. CLICK ON LIVING/HOME & COTTAGE.

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» 2014 MEDIA KIT

WIN A SKI TRIP FOR FOUR TO MT. BOHEMIA MyNorth.com/Bohemia

NORTHERN MICHIGAN’S MAGAZINE

Snow. Fun. Now! Tips, ideas, resort deals for your best-ever season on the slopes

5

CAFES TO LOVE IN JANUARY

LOST ART OF LETTERPRESS

Meet world-renowned book artist Chad Pastotnik

ENTER THE LAND OF OFF-ROAD CRAZIES Twisted Trails Dog Party

Plus:

Dining: FIND 12 FABULOUS HOT SANDWICHES Champagne: ADVICE ON BUBBLY FOR NEW YEAR’S (AND BEYOND) Weekends: DEALS FOR “LEARN A NEW SNOWSPORT MONTH” Essay BY ANNE-MARIE OOMEN

JANUARY 2013

$4.50

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Traverse, Northern Michigan’s Magazine Mission For more than 30 years, Traverse, Northern Michigan’s Magazine has celebrated and protected Northern Michigan’s natural resources, small communities, travel opportunities, entrepreneurial spirit and quality of life with award-winning writing and photography.

{ Win a Crystal Mountain Family Vacation! } MyNorth.com/CM

Traverse, Northern Michigan’s Magazine is the only monthly, paid circulation magazine focused exclusively on Northern Michigan, with loyal, passionate subscribers and newsstand buyers throughout the Midwest.

20 Ult 13 Up Nimate Kitc orth h Touren

Magazine of the Year International City & Regional Magazine Association General Excellence Gold, Silver, Bronze City & Regional Magazine Association

CRMA

SILVER BRONZE CRMA

CRMA

River of Color ESCAPE TO THE STUNNING MANISTEE RIVER VALLEY

PIGSTOCK

The Foodie Event Rocking the Pork World

VISIT CHRISTMAS COVE FARM Where 200 Heirloom Apple Varieties Grow

SKI BUZZ

See What’s Hot and What’s Cool on the Slopes This Season

2013-2014

MYNORTH GUIDE TO GIVING

DINING: 6 Color Tour Eat Stops MICROBREWS: Sip Our Autumn Suds Sampler TRAVEL: Drive Official (state approved!) Color Tours Up North

OCTOBER 2013

$4.50

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Traverse, Northern Michigan’s Magazine Editorial MONTHLY FEATURE ARTICLES: Traverse, Northern Michigan’s Magazine features award-winning writing and photography in its four to ten page feature stories.

Every month, readers explore the region’s spectacular beauty, food and wine, people, outstanding recreational opportunities, lifestyle and more.

ANNUAL FEATURE ARTICLES: • Ski Travel Guide (January) • Best Eats (March) • Real Estate (April) • Best of Northern Michigan (June) • Fall Travel (September) • Color Tour (October) and more!

Be sure to take a look at the 2014 Editorial Calendar to see the complete line-up.

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Traverse, Northern Michigan’s Magazine Editorial MONTHLY SERVICES It isn’t enough for Traverse, Northern Michigan’s Magazine to just inspire readers to celebrate this region’s beauty, recreation, small shops, great food, etc. We strive to make it easy for them to get up and out into Northern Michigan.

That’s why the service sections of Traverse, Northern Michigan’s Magazine are so important, and why these sections are referred to again and again each month.

• Calendar • Dining Guide • Recipes • Wine • Outdoors

Plus! Service and resource boxes in most every feature article.

Win a White Birch Lodge Family Vacation!

MyNorth.com/WB

Simply Summer 9 Gorgeous and Irresistible Great Lakes Escapes

Immerse in Traverse City’s Sizzling Food Scene Indulge in That Blissfest Beat Meet Dan Matthies, Wine Country Entrepreneur Discover the Tale of Long-Lost Dune Car No. 9

NORTHERN MICHIGAN REAL ESTATE WINES: Award-Winning Bottles DINING: Summery Suggestions ESSAY: Fleda Brown’s Raccoon Problems

JULY 2013

$4.50

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Traverse, Northern Michigan’s Magazine Editorial Calendar January

February

March

April

May

June

SNOWMOBILE NATION Intrepid snowmobiler, Kandace Chapple heads out to the National Forrest between Cadillac and Manistee to hang with her sledder posse and share the life.

MARIANNE VICK Amazing self-taught artist who began her career painting beach rocks…and still paints beach rocks decades later.

ARTIST: TOM MORAN Day-time CEO of Northern Michigan’s most successful heavy manufacturing businesses sculpts big metal things in his off hours.

REAL ESTATE 2014 What’s lighting the fires of buyers and sellers in the Northern Michigan real estate market?

We find the source of the heat.

CHAMPION SAILBOAT HELPS KIDS Take challenged kids out on a big sailboat in Traverse Bay, teach them skills, build their confidence, expand their world. Heartwarming.

BAY BREEZE ISLAND HOPPING A flotilla of six sailing yachts, some captained by novices, some by seasoned sailors, heads off on a weeklong tour on the Great Lakes.

INSIDE NEW BREW SPOTS We head into a flight of new microbrew pubs to take the pulse of our burgeoning brew-pub scene.

GORGEOUS WINTER TRAVEL SPOTS Full-on winter gorgeous with excellent travel info to get readers to the most beautiful winter places.

BEST EATS Four devotees of restaurant eats share their favorite menu picks.

ARTIST: MARIANNE VICK One of Northern Michigan’s most distinct visual voices, self-taught artist Marianne Vick shares her story and paintings.

WINTER TAILGATING Firing up the grill with Rob Crandall, proprietor of Elk Rapids Wine Shop and trail chef, with tips for a fab winter picnic.

TROUT STAMP ARTIST We celebrate a lovely little bit of Northern Michigan outdoors heritage, the art of the trout stamp, meeting the artist and DNR employee who created the original 20 stamps.

FAMILY SKIING It’s all about family time on the slopes. Strategies for getting kids started, keeping ‘em warm, fed and just plain having fun.

OUTFITTER LOPPET We take you along with a select group of cross-country skiers on a once-a-year trek from Harbor Springs to Cross Village, along 16 miles of public and private landscapes.

WEDDING IDEAS FROM MYNORTH WEDDING A special section, inspired by our 6th issue of MyNorth Wedding, shares great ideas for those joining in marriage or celebrating one.

AMERICAN MADE: LOU METTLER Lou Mettler believes in American quality, bringing his family home to Charlevoix to invest in it after fashion industry success with Ralph Lauren and co-founding Tommy Bahama.

SPORTING THE SKYDIVING LIFE Harbor Springs resident sets the record for number of skydives in a day, then built a national business around the sport.

AD MATERIALS DUE: MID JANUARY

AD MATERIALS DUE: MID DECEMBER

GOAT FARM GOES FRENCH Near Northport, owners of a new goat farm intend to put it on the national culinary map for gourmet French-style cheeses.

HARBOR SPRINGS BIZ INCUBATOR A confident 20-something dreamed of a business incubator in Harbor Springs. Then he made it happen.

AD MATERIALS DUE: MID FEBRUARY

AD MATERIALS DUE: MID NOVEMBER

ENDURANCE EVOLUTION Can you make a business out of events that make people work really hard and sweat? Joel Gaff says, “Yes,” when they are in a beautiful place and his successful races prove it.

ARTIST: ROLAND ROYCROFT We explore the life of nationally renowned watercolor painter Roland Roycroft, who after a successful career in illustration and art direction for national publications such as Saturday Evening Post, Life and Look, returned to Benzie County to continue to paint and teach others his craft.

LEGENDARY ROWE INN MORELS The annual morel harvest in Boyne Country means legendary dinners at the Rowe Inn. We share the tale and the recipes!

SECOND GENERATION OF WINE We share the fresh vision of Sean O’Keefe, the second generation of O’Keefe winemakers at the helm of Chateau Grand Traverse.

RED HOT BEST New categories, new winners, all from the most respected, biggest Northern Michigan “Best of” readers survey.

SHIPWRECK PRESERVE Alpena is home to the only freshwater shipwreck preserve in the United States. We take you under the waves and share the backstory.

AD MATERIALS DUE: MID APRIL

AD MATERIALS DUE: MID MARCH

Meetings mynorth.com/meetings

Careers Traverse City Region

CONNECTING CAREGIVERS, SENIORS AND RESOURCES

Vacation!

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» 2014 MEDIA KIT

Traverse, Northern Michigan’s Magazine Editorial Calendar July

August

September

October

November

December

SPECTACULAR SUMMER JOURNEYS As no one else can, we show you the best places to see Up North.

ULTIMATE COASTAL PORK PICNIC Pigs Eating Ribs chef, Adam Kline shares recipes and tips for a fab August grill-out.

BAROQUE ON BEAVER Nationally renowned classical musicians travel miles across Lake Michigan to play at one of the best and most unlikely weeklong music festivals in America—and it’s mostly free.

JIM HARRISON Jerry Dennison talks with Jim Harrison who rose to fame as one of America’s most respected poets, novelists and columnists, all from a small Leelanau County Farm.

SUPERHERO HONEY CRISPS How the honey crisp apple rose to instant popularity and became an important pillar of northern orchards at a critical time.

COLOR TOUR: OLD MISSION PENINSULA Celebrating one of the Midwest’s iconic bits of land at the height of fall color. Tips: roads, restaurants, stops!

PEACE RANCH A therapy ranch that offers heartwarming stories of horses and hope, for both humans and horses.

Wonderful story at Thanksgiving

SKIING: SHAGGY'S BACKCOUNTRY SKI DAY A backcountry skier connects with a custom ski builder in Boyne City and ends up with an iconic day on the hills.

MARIO BATALI, FARMS & FOOD We tour farms with Mario Batali to learn why he now heads Leelanau Conservancy’s farmland preservation program.

(With recipes, of course.)

SAVING WALLOON’S FLEET Once an icon of Walloon Lake, the 17-square-meter sailboat was in danger of disappearing. Now Philo Lange is resurrecting the fleet.

WRITERS ON WATER We invite five women essayists to share thoughts on the water in Northern Michigan. Fleda Brown, Anne-Marie Oomen, Kate Bassett, Bronwyn Jones, Jaime Delp.

AD MATERIALS DUE: MID MAY

LONG WEEKEND ON S. MANITOU We show you how to find your island bliss on South Manitou. A story of beaches, solitude, cool history and towering dunes.

PROFILE OF INLAND SEAS’ TOM KELLY Tom Kelly, the founder of Inland Seas Schoolship, reflects on the remarkable Great Lakes education organization that celebrates 25 years this summer.

LEGS INN PROFILE A Polish immigrant opened a small restaurant on an obscure stretch of M-119 decades ago, now it’s a Northern Michigan legend and still Polish through and through. Plus weekend on M-119 tips.

INTERLOCHEN’S SINGER/ SONGWRITER PROGRAM We keep pace with a hopeful young star-to-be to see her music develop in the new and wildly popular singer/ songwriter program at Interlochen.

THE VOGUE: MOORE IN MANISTEE? Michael Moore puts his influence behind renovating another classic movie house in a Northern Michigan port town. We check on promise.

GAYLORD GATHERING On a quiet lake just outside Gaylord, a resort designed for big groups, like families, offers an ideal place for a gathering. Our story includes all the nearby fun.

AD MATERIALS DUE: MID JUNE

AD MATERIALS DUE: MID JULY

KING OF PUMPKIN CARVING, FRANKFORT He’s devoted. He’s talented. He’s amazing. The best pumpkin carver you’ve ever seen.

SKI BUZZ Our love note to the coming season of snow. Gear, resort upgrades, season pass deals, more!

DUERKSEN TURKEY FARM Committed to rich pasture and organics all the way, Duerksen raises the turkey you want. Great local foods tale with recipes and tips from the matriarch.

NORTHPORT VILLAGE STORY The tiny town at the tip of Leelanau is busting out. Here’s why.

AD MATERIALS DUE: MID SEPTEMBER

AD MATERIALS DUE: MID AUGUST

HOLIDAY COOKIES/SARI FROM CRAZY WOMAN COOKIES Sweet and pretty cookies for your holidays up north.

WELLINGTON FARM PARK A Depression Era play set on an authentic farm near Grayling.

Touching holiday story about a man with a dream.

ROBERT DE JONGE PHOTOS The unforgettable photography of Robert de Jonge of Petoskey (He had a one-man exhibit at Crooked Tree in 2013, quite an honor.)

AD MATERIALS DUE: MID OCTOBER

Estate & Financial Planning Arts & Entertainment Preview Guide

BILLY STRINGS & DON JULIN Billy’s smokin’ speed on the guitar, Don’s decades of nuance and technique on the mandolin: meet the hottest duo lately on the folk scene.

MEDICAL GUIDE

Giving iving Guide to

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» 2014 MEDIA KIT

Traverse, Northern Michigan’s Magazine Circulation Average Monthly Circulation 24,000 Print and Digital Editions 18,000 print subscribers 6,000 distributed on newsstands throughout Michigan Digital edition available at Zinio.com, the world’s largest digital newsstand. Readers access the magazine on their tablets, smart phones and computers.

As the map indicates, our Michigan subscribers break out as follows: 42% in Northern Michigan 23% in Western Michigan 35% in Eastern Michigan Source: February 2013 Circulation file, Traverse, Northern Michigan’s Magazine

20% of subscribers are located outside of Michigan

TRAVERSE CITY

42%

MANISTEE

23% 35%

GRAND RAPIDS LANSING

• Ohio • Illinois • Indiana • Florida • California

• Texas • Colorado • Arizona • Missouri • Virginia

DETROIT JACKSON BENTON HARBOR

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Traverse, Northern Michigan’s Magazine Reader Profile Traverse, Northern Michigan's Magazine readers are active, affluent, educated, loyal to our products and passionate about Northern Michigan.

Traverse Magazine Subscriber Profile Average annual household income: $225,000+ Average estimated value of primary home: $519,000+ Second home value: $539,000+ 92% have attended college or hold a college or post-graduate degree.

Subscribers by age group:

Subcribers annual income:

35-54: 29%

$99,999 and under: 33%

55-64: 40%

$100,000 to $199,000: 39%

65-74: 18%

$200,000 to $299,000: 9% $300,000 to $499,000: 8% $500,000+: 10%

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Âť 2014 MEDIA KIT

Traverse Magazine Triggers Purchasing

FACT: Traverse, Northern Michigan's Magazine subscribers are far more likely to use magazines as a source for ideas on recreation, travel, shopping and home improvement.

After reading Traverse, Northern Michigan's Magazine, 85% of subscribers have visited a store or bought a product or service because they saw it in Traverse, Northern Michigan's Magazine.

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» 2014 MEDIA KIT

Closing Dates January: Ad materials due mid November

WIN A SUMMER FAMILY VACATION TO MOUNT BOHEMIA! MyNorth.com/Bohemia

February: Ad materials due mid December March: Ad materials due mid January April: Ad materials due mid February May: Ad materials due mid March June: Ad materials due mid April

Re for S cipes p Premring’s Delic ier acy

Morels!

CELEBRATING

Up North

Job Creators

July: Ad materials due mid May

Go

Fishing with Heroes

August: Ad materials due mid June September: Ad materials due mid July

Milan Baic: Master

Athlete

October: Ad materials due mid August November: Ad materials due mid September December: Ad materials due mid October

WINE: New Releases DINING: Morning Hike and Breakfast TRAVEL: Head North at Blossom Time

MAY 2013

$4.50

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» 2014 MEDIA KIT

Traverse Magazine Advertising Rates

estaurant uide

Traverse, Northern Michigan’s Magazine (monthly)

Special Products

FOUR COLOR 12X SPREAD $3,980 FULL PAGE 2,150 M PAGE 1,540 K PAGE 1,340 L PAGE 995 N PAGE 690 T PAGE 515

4-page Piece Tipped In: No printing included 5,000 issues $311 plus full page ad 10,000 issues $439 plus full page ad 17,000 issues $620 plus full page ad

9X $4,200 2,270 1,575 1,380 1,050 720 535

6X $4,600 2,485 1,650 1,455 1,090 730 555

• 15% charge forLocal guaranteed position The Bistro favorite for saucer-sized homemade pancakes, home-cooked comfort food and soups like carrot bisque and • All rates are net chicken ’n’ dumpling. BL • $ 423 MichigAn St., PEtoSkEy, 347-5583 Chandler’s Brick-walled and -floored dining inside or on the

3X $4,830 2,620 1,820 1,560 1,155 775 590

1X $5,550 3,000 2,200 1,955 1,445 965 740

Dining

7

Steak house in a casual environment. BLD •

hARBoR goLF cLUB, BAy hARBoR, 439-4085

Short’s Brewing Co. Sip Joe Short’s fabulous brew, and dine

Bay Harbor Sagamore’s Dining Room— Victorian inn with glorious Lake Michigan views isticated gourmet fare. Wine Spectator’s Award of e. Live music on weekends. South American grille e Bar—Enjoy casual fare, a game of chess or a cockintimate leather-and-mahogany lounge. Live music ends. BLD • BAR • $$-$$$ thE inn At BAy hARBoR, 3600

20 Esta 13 Fina te & Planncial ner

2

Jesperson’s the city’s oldest continually operating restaurant offers homestyle soups, sandwiches and homemade pies. L $ 312 hoWARD, PEtoSkEy, 347-3601 Jose’s Authentic taqueria with made-to-order Mex. LD • $ 309 PEtoSkEy St., PEtoSkEy, 231-348-3299

Julienne Tomatoes Fresh sandwiches, comfort food, and withpastries address, & website homemade like lemonphone raspberry bars, banana caraBAR • $-$$ 795 FRont St., BAy hARBoR, 439-2282Bold headline urmet Sparkling Balducci’s-style deli and market type mel flan. BL • $ 421 hoWARD St., PEtoSkEy, 439-9250 Large La Señorita Mexican cantina with fajitas, jumbo margaritas. LD rtable meals, wine, fresh baked goods, gift baskets 30 words of• BAR copy • $ 1285 n. U.S. 31, PEtoSkEy, 247-7750 unter from which to inhale it all. BL • $-$$ 4181 MAin 3 consecutive issues Grill A sunny hangout with homemade RBoR, 439-2665 Mim’s Mediterranean falafel, kebabs, spinach pie, saganaki and other greek delights. a Bar contemporary sports and oyster bar LD • $-$$ 1823 U.S. 31 noRth, PEtoSkEy, 348-9994 on the Bay harbor marina. LD • BAR • $-$$ 840 FRont $260 per Mitchell month forPub3and months RBoR, 439-2770 Street Café classic pub with fresh peanuts, fantastic nachos, Maurice salad, patty melts. LD • BAR • $-$$ ncake House Flapjacks and breakfast. BL$230 • $ MAin per month for 12 months

RBoR, 439-9989

MyNorth.com/Tam

BLD • BAR • SF • $$-$$$ ivan’s Mountainside grill—Pub fare and après-ski entertainment on the slopes of Schuss Mtn.—BLD •

Boyne Mountain Resort Everett’s Restaurant & Lounge— Elegantly prepared fish and game dishes. LD • BAR • $-$$ 549-7959.

Eriksen’s—Stunning view of the slopes and a menu with Austrian and german touches. LD • BAR 549-6059. open May–Sept. 1. BLD •

Featured Dining Listing in Traverse Magazine

A sleek modern lounge with huge view and small e wood-fired pizza with housemade chorizo, homeatballs, caterpillar sushi rolls. Dinner is seared diver Photo with sweet corn risotto or barbecue braised short

Win a Tamarack Lodge Family Vacation with a Fun Pack!

BAR • SF $-$$ 1 ShAnty cREEk RD. BELLAiRE, 800-678-4111

from the deli menu in a renovated hardware store. LD • BAR • patio offerscolor two ways to savor this art-filled eatery’s upscale COVERS (Four only) $ 121 n. BRiDgE St., BELLAiRE, 533-6622 menu. LD • BAR • $-$$$ 215 ⁄ hoWARD St., PEtoSkEy, BELoW eakfast, Lunch and Dinner BAR: Alcohol served BACK COVER $2,705 $3,380 $3,675 SyMonS gEnERAL StoRE, 347-2981 $2,980 es under $10 $$: $10–20 Boyne Area$3,460 ove $20 Water view City Park Grill$2,600 hemingway drank$2,870 at the massive mahogany$3,195 INSIDE FRONT 220 Lake Street Burgers, walleye, broasted chicken, and bar in this casual spot. Pastas, regional specialties and live specials in the restaurant, bar and club levels upstairs. BLD • entertainment Wed.–Sat. are the draws at this popular$3,195 INSIDE BACK $2,600 $2,870 $3,460 BAR • $-$$. 220 S. LAkE StREEt, BoynE city, 582-2272 LD • BAR • $$ 432 E. LAkE, PEtoSkEy, 347-0101 haunt. bor 1

QR Codes $25 per code

BAR • $$ onE BoynE MoUntAin RD., BoynE FALLS, 549-6000

Fall Adventures!

(4 EASY GETAWAYS TO CAP OFF A GREAT SUMMER)

Basecamp: WATERVALE Discover Benzie’s Outdoors An Art-Filled WEEKEND in Petoskey/Harbor Springs Uncork a WINE Escape Up North

Café Santé Open air dining beside Lake Charlevoix featuring bistro classics.

Paddle to a Thundering U.P. WATERFALL

ARTS & ENTERTAINMENT: A Fall Preview

BLD • BAR • $-$$. 1 WAtER

DINING: Restaurants in

St.. BoynE city, 231-582-8800

TRAVEL: 3 More Artful

Wine Country

Weekends Away

SEPTEMBER 2013

$4.50

426 E. MitchELL St., PEtoSkEy, 231-347-1801

Odawa Casino Resort Sage—Sumptuous fine dining with curried grilled lamb loin, salmon saltimbocca, seared scallops and an extensive wine list. D, SUN. BRUNCH • BAR • $$-$$$$ Waas-no-dé Buffet—generous spread including “live-action food stations,” a rotisserie and a wood-burning pizza oven, beer and wine. BLD • $-$$ 1760 LEARS RD., PEtoSkEy, 877-442-6464

Red Mesa Grill colorful decor and creative Latin American cuisine with costa Rican and Argentinean influences punctuate this lively spot. LD • BAR • $$ 117 WAtER St., BoynE city, 582-0049 Walloon Lake Inn chef David Beier’s exceptional culinary skills play out in a century-old pine-paneled

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» 2014 MEDIA KIT

Traverse Magazine Ad Sizes & Digital

AD SIZES

DIGITAL SPECIFICATIONS 1/4 V

Inches width x height 1/6 Vertical

2.125 x 4.75

1/6 Horizontal 1/3 Square

4.5 x 2.125 4.5 x 4.75

1/3 Vertical

2.125 x 9.75

1/2 Horizontal 1/2 Vertical

6.875 x 4.75 4.5 x 7.25

2/3 Vertical

4.5 x 9.75

1/4 Vertical 1/9 Vertical*

3.375 x 4.75 2.125 x 3

1/12 square*

2.125 x 2.125

FULL PAGE

1/3 V

• Artwork must be 300dpi.

• All colors must be set up in Cyan-Magenta-Yellow-Black (CMYK)* values.

• Change any Pantone colors to CMYK.

1/6 H

1/2 H

IF SUPPLYING A NATIVE FILE: • Include all linked graphics files. DO NOT rename graphics files after linking.

• Include a copy of both printer and screen fonts. Adobe fonts are preferred. TrueType fonts will not be accepted.

NOTE: If file is not set at CMYK values, the ad will run in black and white.

*

1/3 S *only available on group pages

2/3 V

• Supply ad in one of the following Mac versions: Acrobat PDF (high res), InDesign CS4 (or earlier), Illustrator CS4 (or earlier), or Photoshop CS4. We can accept PDF, tiff or eps files from other programs. If there is a question, please call. We do not accept ads created in Publisher.

1/6 V

1/2 V

Files can be delivered via: • email: theresa@traversemagazine.com • FTP Site: Call or email for address, username and password (231-941-5714, Theresa) • CD/DVD NOTE: Files should not be compressed.

Prism Publications cannot be held responsible for any errors caused by missing or incorrect files or information. We assume PDF files are press ready and cannot be held responsible for errors in printing.

STANDARD Full Page: Trim Bleed Live Area

8.25 x 10.875 8.5 x 11.125 7.75 x 10.375

Your ad proof will come from Claire at: claire@traversemagazine.com

SADDLE Full Page: Trim Bleed Live Area

Send your files to Theresa at: theresa@traversemagazine.com

8.375 x 10.875 8.625 x 11.125 7.875 x 10.375

2.11..14

OCT/NOV 2013

» 2014 MEDIA KIT

North For the way you live Up

2013ATE IM ULT UP TH NOR

Kitchen Tour CHECK OUT 12 OF THE NO

A SUPPLEMENT TO

RTH’S HOTTEST KITCHEN

S!

Plus

Northern Style:

AT GET MORE LIVING IDEAS ON MYNORTH.COM. CLICK E. LIVING/HOME & COTTAG

MOVING INTO AUTUMN

2.11..14

» 2014 MEDIA KIT

Northern Home & Cottage is the ultimate wish book for people looking to make their Northern Michigan dream come true. NH&C readers are people dedicated to the home life and home style of Northern Michigan, including residents, second home owners and potential second homeowners.

Six times a year, Northern Home & Cottage beautifully illustrates for people looking to build or renovate that Northern Michigan is filled with exceptionally talented architects, builders, craftsmen, designers, service providers and more.

Northern Home & Cottage stories inspired the Ultimate Up North Kitchen Tour and the Northern Home & Cottage Tour, where 500-700 attendees gleefully see the homes featured in themed issues. Readers meet the experts. Dreams become reality. Prospects become buyers.

APRIL/MAY 2013

Northern Home & Cottage Mission

For the way you live Up North

Landscape (With a French Accent!)

Leelanau Bungalow Redo Old Mission Modern

Plus

Northern Style:

Carrie Blanck of Très Belle Interiors

A SUPPLEMENT TO

GET MORE LIVING IDEAS AT MYNORTH.COM. CLICK ON LIVING/HOME & COTTAGE.

2.11..14

Northern Home & Cottage Editorial

FEB/MARCH 2013

» 2014 MEDIA KIT

For the way you live Up North

Three Homes, Three Styles

MONTHLY FEATURE ARTICLES: Homes throughout Northern Michigan are carefully chosen based on their architecture, craftsmanship, interior styling, setting and more to create home features readers want to sink into. All the homes are shot professionally and are paired with editorial highlighting key decisions the homeowners made along the way about their new build or remodel project.

KICKED BACK CABIN RENO REFINED ELEGANCE MODERN RUSTIC FUSION

Northern Style:

SALLY RIVARD INTERIORS

A SUPPLEMENT TO

GET MORE LIVING IDEAS AT MYNORTH.COM. CLICK ON LIVING/HOME & COTTAGE.

0213_NHC Cover.indd 1

JUNE/JULY 2013

ANNUAL THEME ISSUES • Renovation (February) • Landscaping (April) • Waterfront (June) • Home Tour Issue (August) • Kitchen Tour Issue (October) • Winter Up North (December)

Plus:

1/8/13 3:10 PM

For the way you live Up North

Waterfront Living Artist’s Home in Harbor Springs Zen on Old Mission

Plus

Northern Style: Water Colors

Torch Lake Lodge

A SUPPLEMENT TO

GET MORE LIVING IDEAS AT MYNORTH.COM. CLICK ON LIVING/HOME & COTTAGE.

2.11..14

» 2014 MEDIA KIT

Northern Home & Cottage Editorial

Northern Home & Cottage

resources Cali Connection Y

osemite National Park is 2,500 miles away from Northern Michigan, but the majestic Anson home, inspired by the design of Yosemite’s historic Ahwahnee Hotel, makes the western icon feel much closer. The similarities between this summer home on north Lake Charlevoix and the paragon of National Park rustic architecture are clear: prominent stonework and natural materials, exposed rafter tails, low rooflines and a whiff of Craftsman style. Layered with Northern lodge elements, Todd and Terri Anson’s home keeps Yosemite’s big outdoors spirit, yet fits naturally into Charlevoix’s resorter vibe.

MONTHLY SERVICE ARTICLES Northern Home & Cottage is a gorgeous reflection of Northern Michigan’s home style. But it is more than just a pretty face. Every home featured comes with a Resource Box which lists the key people and companies who worked on the project.

Cali Connection

A new build on Lake Charlevoix takes careful design cues from a historic California lodge.

Jill Rowley, Glennwood Custom Builders, Petoskey, 231.439.9103, glennwood custombuilders.com

generAl contrActing, FrAming, cArpentry, tile instAllAtion

Style

BY DIANE KOLAK AND ELIZABETH EDWARDS

Party Preservers Toss these out at your next soiree and save your fine wood

AppliAnces

Carl Whitley

$40. NIFTY THINGS, 143 E. FRONT ST., 231.929.9665, NIFTYTHINGSONLINE.COM.

rooFing

Craig Daniels, Norm's Roofing, Petoskey, 231.347.6978

table from the drink. Set of four, ST., TRAVERSE CITY, 231.947.2322, STEWARTZACKS.COM.

Kolbe and Kolbe, Old Mission Windows, Petoskey and Traverse City, 800.493.2951, oldmissionwindows.com Shop of All Crafters, Charlevoix, 231.547.0257 Furniture

Quiet Moose, Petoskey, 231.348.5353, quietmooseonline.com Bartletts' Home Interiors, Charlevoix, 231.547.2884, bartlettshomeinteriors.com

BlAck wAlnut Flooring And millwork

Glennwood Custom Builders, Petoskey, 231.439.9103, glen nwoodcustombuilders.com Arroyo Lighting Co., arroyo-craftsman.com Custom by Jill Rowley through Lee Ekstrom, Oakstream Rustic Designs, Boyne City, 231.582.9017

PITCHER THIS

Antique Furniture

tile

Indian Summer Slate, Virginia Tile, 888.224.0544, virginiatile.com

plumBing Fixtures

Waterworks, waterworks.com; Kohler, kohler.com custom-designed rug

Custom by Jill Rowley through Line of the Spirit, Crestone, Colo., 719.256.4754, lineofthespirit.com custom-designed entertAinment cABinet

Custom by Jill Rowley through Penta Woodworking, Petoskey, 231.347.3995

Functional, collectible and charming, these mini hand-blown glass pitchers are

SURF AS TURF

being released in a limited edition series

by Blenko Glass Company. Individual

Love (this) Bird Kicked Up Casual

United Kingdom folk artist Chris Hindley, known for his birds with ’tude, carved and painted this wooden pheasant. We’d set him on the mantel and name him: He who sees all. $260. Americana Gallery, Upgrade your flops with Sanita Deanna Traverse City, 231.933.0297. sandals in Jade. $120. GOLDEN SHOES, 122 E. FRONT ST., TRAVERSE CITY, 231.947.6924,

cotton weave feels as comfy as warm sand underfoot.

and beach stones? Use your imagination.

2-by-3 feet, $63. GREEN ISLAND, 231 E. FRONT ST., TRAVERSE

$49. AMERICANA COLLECTION, 224 E. FRONT ST.,

CITY, 231.933.8461, GOGREENISLAND.COM.

TRAVERSE CITY, 231.933.0297.

JAMES

40

MyNorth.com

A butler on wheels—with removable rustic wooden trays; park it and pour the

GOLDENSHOESTC.COM.

Beam. $285. Stewart-Zacks, Traverse City.

Imaginary Menagerie

Easy and beachy, Coyuchi’s Wave Runner Rug’s organic

water or wine carafes? Filled with water

231.947.2322, stewartzacks.com.

Water Table A little bit cottage, a little bit vintage, a little bit industrial.

Painted just the right shade of aqua, this freeform metal

Benzie woods, Pat and Chip Denison bring whimsical

.

table resembles a little bit of a lake. $99. COTTAGE MOON, 531

characters to ceramic life. Find Otter On Ice ($30) and so

PHOTOS BY TODD ZAWISTOWSKI

windows

excAvAtion

George Graham Excavating, Petoskey, 231.348.3643

$12. STEWART-ZACKS, 118 E. FRONT

In their Denison Tiles Art Studio tucked deep in the

BY DIANE KOLAK AND ELIZABETH EDWARDS

Advance Electric, Gaylord, 989.732.2485, advanceelectric.com

stonework And mAsonry

find the right numbers? Nothing a stencil and spray paint won’t fix. Set of three,

PHOTOS BY TODD ZAWISTOWSKI

NORTHERN

Fall for Handsome

grAnite countertops

Capital Granite, Petoskey, 231.347.1542, capitalgranitemichigan.com

custom pAinting

NHC33

Advance Cabinetry, Gaylord, 989-732-2485, advanceelectric.com Lee Ekstrom, Oakstream Rustic Designs, Boyne City, 231.582.9017

Glennwood Custom Builders, Petoskey, 231.439.9103, glennwoodcustombuilders.com

Kris Gerling, Boyne City

Vintage wooden buoys double as house numbers for a shoreside cottage. Can’t

JUN|JUL 2011

cABinetry

lAndscApe design And instAllAtion

Bob Drost, Drost Landscape Design & Construction, Petoskey, 231.348.2624, drostlandscape.com

NAUTICAL NUMBERS

Northern Home & Cottage

MyNorth.com

lighting Fixtures

Style

page needs a caption for the photos. Caption for the opening spread would be good here. This page needs a caption for the photos. Caption for the opening spread would be good here. This page needs a caption for the photos.

NORTHERN

In addition, the section entitled Northern Style is transformed each month by one designer who creates a theme and shares their favorite finds in Northern Michigan to complete the look.

OPENING PAGE: Caption for the opening spread would be good here. This

TEXT BY DIANE KOLAK PHOTOGRAPHS BY TODD ZAWISTOWSKI

32

Architecture And interior design

E. EIGHTH ST., 231.933.4847, THECOTTAGEMOON.COM.

much more at denisonartstudio.com.

Fluid Design

AU NATUREL

Handmade in Arizona (by a craftsman

Emile Henry’s new line of Natural Chic dishware may be made in France,

BEYOND BEER

but with colors that include sand and juniper it feels made for Northern

dreaming of Northern waters?) this

generous-sized mesquite cutting board is Our grandparents knew what was good for us: sauerkraut, pickles, yogurt artfully veined with turquoise. $220. SOUL

Michigan to us. Pieces priced from $17 to $70. Crystal Crate and Cargo, Beulah. 231.882.5294, crystalcrate.com.

and other fermented foods. Preserve your harvest and joinSOUP, the zymology 144 HALL ST., #107, TRAVERSE CITY, (aka, the science of fermenting) home-fermenting renaissance with: 231.932.7363, MYSOULSOUP.COM. Mastering Fermentation by Mary Karlin.

8

Northern Home & Cottage

MyNorth.com

JUN|JUL 2013

NHC9

Northern Twinkle

Thick wool gives this woven Nordic star-motif rug a rustic hand-hooked look. Light the fire, Sven; it’s time to get cozy.

Available in a range of sizes priced from $85 to $1,950.

Betsie Bay Furniture, Frankfort. 231.352.4202, betsiebayfurniture.com.

8

MyNorth.com

Northern Home & Cottage

OCT|NOV 2013

NHC9

2.11..14

» 2014 MEDIA KIT

Northern Home & Cottage Editorial Calendar FEBRUARY RENOVATION

Home Services Directory

JUNE

Storied Home: Renovation of a classic 19th-century Harbor Springs bluff cottage. This home comes with one of the greatest stories ever told.

WATERFRONT

Family Resort: Simple but very hip redo of a family’s resort compound on Glen Lake.

OCTOBER

A Victorian Steps Out: Smart, contemporary retrofit of a downtown Petoskey Victorian for a young family.

Beach Tree House: Glass, dark-stained wood and stunning views merge in this understated, simply chic home on a Lake Michigan bluff near Harbor Springs.

Guide to the 7th Annual Ultimate Up North Kitchen Tour: Fresh takes on great design. Yum!

Vacation Log: A Harbor Springs builder constructs a close-tohome log getaway for his family and outfits it with elegant rustic details.

AD MATERIALS DUE: MID DECEMBER 2013

APRIL

THE ULTIMATE UP NORTH KITCHEN TOUR AD MATERIALS DUE: MID AUGUST 2014

Dune Style: With echoes of the Frank Lloyd Wright’s famous Prairie School style, this Fred Ball design rises clean and organically—not from the prairie—but from the Lake Michigan dunes. The bleached, light-filled interior feels like a day on the beach.

AD MATERIALS DUE: MID APRIL 2014

LANDSCAPING

Designing Drama: Bob Drost, the maestro of dramatic Northern landscaping builds a new house and grounds—and invites us in.

DECEMBER AUGUST

WINTER LIVING

For the third year in a row, Northern Home & Cottage welcomes you into inspired, intriguing and stunning homes in the Traverse City region.

Hardwood Country: Handsome barn-red timber frame near Harbor Springs. Perfectly suited to a Northwoods lifestyle.

Beach Colors: Warm, colorful, contemporary in Charlevoix.

How fun would it be to live here?

Plus: The Wee Modern Cottage

AD MATERIALS DUE: MID OCTOBER 2014

AD MATERIALS DUE: MID FEBRUARY 2014

AD MATERIALS DUE: MID JUNE 2014

Seamless Setting: Erick Takayama of Grand Traverse Organic creates serene natural landscapes that blend into their surrounding so seamlessly you might not have noticed them. We give you a close-up look at his work—and the clean-lined home that inspired it.

NORTHERN HOME & COTTAGE TOUR

Timber Frame, Log and Other Homes for a Winter Day

2.11..14

» 2014 MEDIA KIT

45,000 copies six times per year

• Inserted into every subscriber copy of Traverse, Northern Michigan’s Magazine • Included in all newsstand copies of Traverse, Northern Michigan’s Magazine • Inserted into newspapers in Chicago's northern suburbs, Ann Arbor, Oakland county, Traverse City, Leelanau County and Old Mission.

APRIL/MAY 2013

Northern Home & Cottage Circulation

For the way you live Up North

Landscape (With a French Accent!)

• Custom delivery to 100 high-traffic locations in and around Grand Rapids.

Leelanau Bungalow Redo

• Digital edition available at Zinio.com, the world’s largest digital newsstand.

Readers access the magazine on their tablets, smart phones and computers.

Old Mission Modern

• Special event distribution including home shows, home expos, Northern Home & Cottage Home Tour and Ultimate Up North Kitchen Tour.

Plus

Northern Style:

Carrie Blanck of Très Belle Interiors

A SUPPLEMENT TO

GET MORE LIVING IDEAS AT MYNORTH.COM. CLICK ON LIVING/HOME & COTTAGE.

2.11..14

» 2014 MEDIA KIT

Northern Home & Cottage Reader Profile Traverse, Northern Michigan’s Magazine readers are active, affluent, educated, loyal to our products and passionate about Northern Michigan.

Traverse Subscriber Profile Average annual household income: $225,000+ Average estimated value of primary home: $519,000+ Second home value: $539,000+ 92% have attended college or hold a college or post-graduate degree.

Subscribers by age group: 35-54: 29% 55-64: 40% 65-74: 18%

Subcribers annual income: $99,999 and under: 33% $100,000 to $199,000: 39% $200,000 to $299,000: 9% $300,000 to $499,000: 8% $500,000+: 10%

2.11..14

Âť 2014 MEDIA KIT

February: Ad materials due mid December April: Ad materials due mid February

FEB/MARCH 2013

2014 Northern Home & Cottage Closing Dates

For the way you live Up North

Three Homes, Three Styles

June: Ad materials due mid April August: Ad materials due mid June October: Ad materials due mid August

Plus:

December: Ad materials due mid October

KICKED BACK CABIN RENO REFINED ELEGANCE MODERN RUSTIC FUSION

Northern Style:

SALLY RIVARD INTERIORS

2013 Home Services Directory

A SUPPLEMENT TO

GET MORE LIVING IDEAS AT MYNORTH.COM. CLICK ON LIVING/HOME & COTTAGE.

2.11..14

» 2014 MEDIA KIT

Northern Home & Cottage Advertising Rates

FOUR COLOR 6X SPREAD $5,330 FULL PAGE 2,880 M PAGE 2,065 K PAGE 1,695 L PAGE 1,245 N PAGE 955 T PAGE 675

3X $5,915 3,200 2,210 1,950 1,395 1,070 730

• 15% Charge for guaranteed position • All rates are net COVERS (Four color only) BACK COVER $3,440 $3,765 INSIDE FRONT $3,335 $3,660 INSIDE BACK $3,335 $3,660 QR CODES

1X $6,520 3,525 2,760 2,440 1,740 1,345 920

JUNE/JULY 2013

Northern Home & Cottage (6 issues per year) For the way you live Up North

Waterfront Living Artist’s Home in Harbor Springs Zen on Old Mission

Plus

Northern Style: Water Colors

Torch Lake Lodge

$25 per code A SUPPLEMENT TO

GET MORE LIVING IDEAS AT MYNORTH.COM. CLICK ON LIVING/HOME & COTTAGE.

2.11..14

» 2014 MEDIA KIT

Northern Home & Cottage Ad Sizes & Digital Submission

AD SIZES

DIGITAL SPECIFICATIONS

Inches width x height 1/6 Vertical

2.125 x 4.75

1/6 Horizontal 1/3 Square

4.5 x 2.125 4.5 x 4.75

1/3 Vertical

2.125 x 9.75

1/2 Horizontal 1/2 Vertical

6.875 x 4.75 4.5 x 7.25

2/3 Vertical

4.5 x 9.75

1/4 Vertical

3.375 x 4.75

1/4 V

FULL PAGE

2/3 V

1/3 V

• Supply ad in one of the following Mac versions: Acrobat PDF (high res), InDesign CS4 (or earlier), Illustrator CS4 (or earlier), or Photoshop CS4. We can accept PDF, tiff or eps files from other programs. If there is a question, please call. We do not accept ads created in Publisher.

• Artwork must be 300dpi.

• All colors must be set up in Cyan-Magenta-Yellow-Black (CMYK)* values.

• Change any Pantone colors to CMYK.

1/6 H

1/2 H

IF SUPPLYING A NATIVE FILE: • Include all linked graphics files. DO NOT rename graphics files after linking.

• Include a copy of both printer and screen fonts. Adobe fonts are preferred. TrueType fonts will not be accepted.

NOTE: If file is not set at CMYK values, the ad will run in black and white.

*

1/3 S

1/6 V

1/2 V

Files can be delivered via: • email: theresa@traversemagazine.com • FTP Site: Call or email for address, username and password (231-941-5714, Theresa) • CD/DVD NOTE: Files should not be compressed.

Prism Publications cannot be held responsible for any errors caused by missing or incorrect files or information. We assume PDF files are press ready and cannot be held responsible for errors in printing

STANDARD Full Page: Trim Bleed Live Area

8.25 x 10.875 8.5 x 11.125 7.75 x 10.375

Your ad proof will come from Claire at: claire@traversemagazine.com.

SADDLE Full Page: Trim Bleed Live Area

Send your files to Theresa at: theresa@traversemagazine.com

8.375 x 10.875 8.625 x 11.125 7.875 x 10.375

2.11..14

» 2014 MEDIA KIT

Event Sponsorships: Ultimate Up North Kitchen Tour

Participating sponsors will be included in the following marketing and promotion. This schedule represents $11,690 advertising value, excluding the value of the editorial coverage. To get the most visibility, sponsors should participate as early as possible.

Editorial Coverage • October issue of Northern Home & Cottage, 45,000 circulation • MyNorth.com splash page, 66,000 visitors monthly • MyNorth Community blogs, 10,000 visitors monthly

2013

Ticket proceeds benefit a local charity

Additional Media • Radio promotion • Local print publication • Press Release Distribution online OCT/NOV

Event Overview 7th Annual Saturday, October 11th 9 am to 5 pm Gaylord, Indian River, Harbor Springs, Petoskey, Charlevoix, Traverse City, Suttons Bay, Manistee

For the wa y you live Up North

2013 ULTIMATE UP NORTH

Kitchen To ur CHECK OU

MyNorth Media • House ad in Traverse, Northern Michigan’s Magazine (September), circ. 24,000 • House ads in two issues of Northern Home & Cottage (August, October), circ. 45,000 • Text ads in 4 issues of MyNorth Media enewsletters, (August, September, October), 50-69,000+ subscribers • House ads on MyNorth.com (September, October) 66,000 visitors monthly

T 12 OF TH

E NORTH’S

HOTTEST KI

TCHENS!

A SUPPLEME

NT TO

GET MORE LIVING IDEA MYNORTH S AT .COM LIVING/HOME . CLICK ON & COTTAGE .

Plus

Northe MOVING IN rn Style: TO AUTUMN

2.11..14

» 2014 MEDIA KIT

Event Sponsorships: Ultimate Up North Kitchen Tour - Participation Levels Gold Level Limited to three sponsors

Silver Level Limited to six sponsors

Category exclusivity (e.g. one appliance brand)

Sponsorship Includes: • One page ad October Kitchen Tour issue of Northern Home & Cottage • Two text ads in Northern Home & Cottage Style email newsletter, 50,000 subscribers • Sponsor included in all press activities • Home Services Directory Listing MyNorth.com, for one year

Benefits include: • Product placement or literature in each kitchen** • Double page ad spread October Kitchen Tour issue of Northern Home & Cottage • Two text ads in Northern Home & Cottage Style email newsletter, 50,000+ subscribers • Sponsor included in all press activities • Promotional material or sponsor gift** can be distributed during the event • Skyscraper advertising on MyNorth.com, 40,000 impressions Sponsor logo included on the following: • House ad in August, October, December issues Northern Home & Cottage • Deadline for August is June 20th • Deadline for October is August 22nd • Deadline for December is October 22nd • House ad in September issue Traverse, Northern Michigan’s Magazine • Deadline for September is July 23rd • Online house advertising at MyNorth.com • Pre-printed and online tickets • Deadline for printed tickets is July 28th • Tour signage at all kitchens • Television advertising Sponsor Package - $8,000

Bronze Level

Sponsor logo included on the following: • House ad in August and October issues Northern Home & Cottage • Deadline for August is June 20th • Deadline for October is August 22nd • House ad in September issue Traverse, Northern Michigan’s Magazine • Deadline for September is July 22nd • Online house advertising at MyNorth.com • Pre-printed and online tickets • Deadline for printed tickets is July 28th • Tour signage at all kitchens • Television advertising

Sponsor Package - $3,500

Sponsorship Includes: • One half page ad October Kitchen Tour issue of Northern Home & Cottage • Two text ads in Northern Home & Cottage Style email newsletter, 50,000 subscribers • Sponsor included in all press activities • Marketplace logo/ad on MyNorth.com, for one year Sponsor logo included on the following: • House ad in August and October issues Northern Home & Cottage • Deadline for August is June 20th • Deadline for October is August 22nd • House ad in September issue Traverse, Northern Michigan’s Magazine • Deadline for September is July 22nd • Online house advertising at MyNorth.com • Pre-printed and online tickets • Deadline for printed tickets is July 28th • Tour signage at all kitchens

Sponsor Package - $2,500

** Some restrictions apply: Companies with designers can sponsor, but not be inside kitchens except logos on posters and tickets. Displays are not available to direct competitors of kitchen designers, including cabinet companies with exclusive kitchen designer relationships.

2.11..14

» 2014 MEDIA KIT

Event Sponsorships: Ultimate Up North Kitchen Tour - Participation Levels Tour Party Host Two sponsorships available: Tour Start, Tour End Sponsorship Includes: • One page ad October Kitchen Tour issue of Northern Home & Cottage • Sponsor included in all press relation activities • Description of party in all online communications Sponsor logo included on the following: • House ad in August and October issues Northern Home & Cottage • Deadline for August is June 20th • Deadline for October is August 22nd • House ad in September issue Traverse, Northern Michigan’s Magazine • Deadline for September is July 22nd • Online house advertising at MyNorth.com • Pre-printed and online tickets • Deadline for printed tickets is July 28th • Tour signage at all kitchens For either a tour start reception or a tour end reception, the sponsor is responsible for the catering and décor and may work with any vendors they choose.

2.11..14

» 2014 MEDIA KIT

Event Overview 4th Annual Saturday, September 6th 6 or more homes in the Traverse City, Old Mission & Leelanau Peninsula Areas Previous tours have had an average of 500 paid tickets, plus industry complimentary guests

AUG/SEPT 2013

Event Sponsorships: Northern Home & Cottage Home Tour

For the way you live Up North

Ticket proceeds benefit a local charity Participating sponsors will be included in the following marketing and promotion.

This schedule represents $11,690 advertising value, excluding the priceless editorial coverage. To get the most visibility, sponsors should commit to participating as early as possible.

MyNorth Media House ad in Traverse, Northern Michigan’s Magazine circulation 24,000 House ads in two issues of Northern Home & Cottage circulation 45,000 Text ads in 4 issues of MyNorth Media email newsletters 50 – 69 subscribers House ads on MyNorth.com 66,000 visitors monthly Additional Media Radio promotion Print advertising Press Release distribution online Editorial Coverage August Northern Home & Cottage circulation 45,000 MyNorth.com splash page 66,000 visitors monthly MyNorth Community blogs 10,000 visitors monthly

Two Penin su S las, Homixe s!

Home Tour 2013 Northern Home & Cottage

Waterfront Architect Lou DesRosiers Invites Us In Inside Architect Bob Holdeman’s First Home

Northern Style:

Artful Rooms

A SUPPLEMENT TO

GET MORE LIVING IDEAS AT MYNORTH.COM. CLICK ON LIVING/HOME & COTTAGE.

2.11..14

» 2014 MEDIA KIT

From Traverse, Northern Michigan’s Magazine

Vacation!

IDEAS FOR YOUR ULTIMATE UP NORTH VACATION

Vacation!

Traverse City • Leelanau Benzie, Manistee & West Shore • Petoskey, Harbor Springs, Bay Harbor, Mackinac Island & Boyne Country • Charlevoix & Chain of Lakes

New! MyNorthTickets.com is your connection to winery tours, boat rides, concerts, theater, festivals and more!

2.11..14

» 2014 MEDIA KIT

Vacation!

IDEAS FOR YOUR ULTIMATE VACATION DAY UP NORTH

Vacation!

IDEAS FOR YOUR ULTIMATE VACATION DAY UP NORTH

2013

Vacation!

IDEAS FOR YOUR ULTIMATE VACATION DAY UP NORTH

2013 Charlevoix &

2013

Traverse City

Petoskey Harbor Springs Bay Harbor Mackinac Island Boyne Country

Acme • Fife Lake • Interlochen Kingsley • Williamsburg

Vacation!

IDEAS FOR YOUR ULTIMATE VACATION DAY UP NORTH

2013 Leelanau

Chain of Lakes

IDEAS FOR YOUR ULTIMATE VACATION DAY UP NORTH

2013 Benzie, Manistee & West Shore

Cedar • Empire • Glen Arbor • Lake Leelanau Leland • Maple City • Northport • Peshawbestown Sleeping Bear Dunes • Suttons Bay • Omena

Alden • Beaver Island • Bellaire Central Lake • Charlevoix • East Jordan • Elk Rapids • Torch Lake

Vacation!

Beulah • Benzonia Crystal Lake • Frankfort Ludington • Manistee Onekama • Pentwater

Win a Family Vacation at Tamarack Lodge See page 1 Win Porterhouse Productions Platinum Passes See page 1

A Supplement to

• Traverse

City • Interlochen • Acme • Kingsley • Fife Lake • Williamsburg

A Supplement to

Win a Mackinac Island Chippewa Hotel Vacation! See page 3

A Supplement to

Win a White Birch Lodge Family Vacation! See page 1

A Supplement to

Win a Family Dream Weekend at Leland Lodge! See page 1

A Supplement to

• Petoskey

• Charlevoix

• Leland

• Beulah

• Harbor

• Elk

• Cedar

• Benzonia

• Bay

• Alden

• Empire

• Frankfort

• Glen

• Honor

• Lake

• Manistee

Springs Harbor • Mackinac Island • Boyne Country

Rapids

• Central

Lake

• Bellaire • Ellsworth • East

Jordan • Torch Lake • Beaver Island

Arbor Leelanau • Maple City • Northport • Peshawbestown • Sleeping Bear Dunes • Suttons Bay • Omena • Burdickville

Win a Crystal Mountain Summer Family Vacation! See page 1

• Arcadia • Onekama • Pentwater • Crystal

Lake • Ludington

2.11..14

» 2014 MEDIA KIT

MyNorth Vacation Guide Editorial The MyNorth Vacation Guides are Traverse, Northern Michigan's Magazine's annual travel guides, focused exclusively on five distinct regions of Northern Michigan and published each May. All the talent and knowledge of the Traverse, Northern Michigan's Magazine staff goes into creating these custom travel pieces, filled with information on the region’s iconic places as well as insider suggestions. The MyNorth Vacation Guides are valued by Traverse Magazine readers, tourists in the region, newspaper readers in affluent zip codes in Chicago, Ann Arbo and Oakland County, hotel guests in Northern Michigan and visitors to Michigan DOT Welcome Centers in Michigan.

Each section includes information and photos about: • Beaches • Golf • Hikes • Shopping • Maps • Food • Attractions • And more!

From Traverse, Northern Michigan’s Magazine

Vacation!

IDEAS FOR YOUR ULTIMATE UP NORTH VACATION

Traverse City • Leelanau Benzie, Manistee & West Shore • Petoskey, Harbor Springs, Bay Harbor, Mackinac Island & Boyne Country • Charlevoix & Chain of Lakes

New! MyNorthTickets.com is your connection to winery tours, boat rides, concerts, theater, festivals and more!

2.11..14

» 2014 MEDIA KIT

MyNorth Vacation Guide Circulation 375,000 copies Including: Five distinct regional editions: 75,000 each One complete guidebook: 8,000 • Mailed to all Traverse Magazine subscribers • Inserted into newspapers in Chicago’s northern suburbs, Ann Arbor, Oakland county, Grosse Pointe and Holland • Custom delivery to 100 high-traffic locations in and around Grand Rapids • Distributed at hundreds of high-traffic locations throughout the five regions including downtown shopping districts, restaurants and wineries • Complimentary copies distributed to hotel guests throughout Northern Michigan • Free copies available to travelers via Michigan DOT Welcome Centers and at regional airports in Manistee, Pellston and Traverse City • Annual guidebook sold on newsstands throughout Michigan • Available as a digital magazine on MyNorth.com

Vacation Guides are distributed to street traffic from our offices and retailers & restaurants all over Northern Michigan

• Digital edition published on MyNorth.com where 49,000+ readers access our digital editions on their tablets, smart phones and computers annually.

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» 2014 MEDIA KIT

MyNorth Vacation Guide Reader Profile The MyNorth Vacation Guides are read by: • Traverse, Northern Michigan’s Magazine readers • Hotel guests in Northern Michigan • Visitors to Michigan M-DOT Welcome Centers • Tourists and locals who pick up the regional guides for free throughout Northern Michigan • Newspaper readers in Chicago’s northern suburbs, Ann Arbor, Oakland county, Grosse Pointe and Holland

Traverse Magazine Subscriber Profile 69% find the most recreation and travel ideas in magazines 44% enjoy reading about where to stay Up North 86% enjoy reading about daytrips and outings

The Traverse City Convention and Visitors Bureau reports that 2.3 million people travel to Northern Michigan each summer.

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» 2014 MEDIA KIT

MyNorth Vacation Advertising Rates

MyNorth Vacation Guide

Annual guide to: Traverse City • Petoskey • Leelanau • Mackinac Island • Harbor Springs • Charlevoix Torch Lake • Elk Rapids • Benzie & The West Shore

FOUR COLOR

75,000 IN CIRCULATION

SPREAD

$9,670

FULL PAGE

$5,200

M PAGE

$4,385

K PAGE

$3,340

L PAGE

$2,215

N PAGE

$1,575

T PAGE

$1,145

City and Regional group page rates available. Ask your salesperson!

Your Vacation Guide insertion counts as a 2X frequency towards contract.

• 5% discount for total payment on billing • All rates are net MyNorth VACATION GUIDE COVERS (Four color only) INSIDE FRONT $5,450 BACK COVER QR CODES

INSIDE BACK COVER $5,450

$5,980

$25 per code

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» 2014 MEDIA KIT

MyNorth Vacation Guide Ad Sizes & Digital Submission

AD SIZES

DIGITAL SPECIFICATIONS

Inches width x height 1/6 Vertical

2.125 x 4.75

1/6 Horizontal 1/3 Square

4.5 x 2.125 4.5 x 4.75

1/3 Vertical

2.125 x 9.75

1/2 Horizontal 1/2 Vertical

6.875 x 4.75 4.5 x 7.25

2/3 Vertical

4.5 x 9.75

1/4 Vertical 1/9 Vertical*

3.375 x 4.75 2.125 x 3

1/12 square*

2.125 x 2.125

1/4 V

FULL PAGE

1/3 V

• Artwork must be 300dpi.

• All colors must be set up in Cyan-Magenta-Yellow-Black (CMYK)* values.

• Change any Pantone colors to CMYK.

1/6 H

1/2 H

IF SUPPLYING A NATIVE FILE: • Include all linked graphics files. DO NOT rename graphics files after linking.

• Include a copy of both printer and screen fonts. Adobe fonts are preferred. TrueType fonts will not be accepted.

NOTE: If file is not set at CMYK values, the ad will run in black and white.

*

1/3 S *only available on group pages

2/3 V

• Supply ad in one of the following Mac versions: Acrobat PDF (high res), InDesign CS4 (or earlier), Illustrator CS4 (or earlier), or Photoshop CS4. We can accept PDF, tiff or eps files from other programs. If there is a question, please call. We do not accept ads created in Publisher.

1/6 V

1/2 V

Files can be delivered via: • email: theresa@traversemagazine.com • FTP Site: Call or email for address, username and password (231-941-5714, Theresa) • CD/DVD NOTE: Files should not be compressed.

Prism Publications cannot be held responsible for any errors caused by missing or incorrect files or information. We assume PDF files are press ready and cannot be held responsible for errors in printing.

Send your files to Theresa at: theresa@traversemagazine.com

STANDARD Full Page: Trim Bleed Live Area

8.25 x 10.875 8.5 x 11.125 7.75 x 10.375

Your ad proof will come from Claire at: claire@traversemagazine.com.

SADDLE Full Page: Trim Bleed Live Area

8.375 x 10.875 8.625 x 11.125 7.875 x 10.375

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» 2014 MEDIA KIT

MyNorth Media Special Publications

Meetings mynorth.com/meetingsnorth

Senior Living 2013

Home Services

IDEAS TO MAKE YOUR UP NORTH MEETING GREAT • 2013

COURTESY OF TRAVERSE, NORTHERN MICHIGAN’S MAGAZINE

RETIREMENT LIVING & RESOURCES IN NORTHERN MICHIGAN

DIRECTORY 2013

Let’s Get Moving!

From the publishers of Traverse, Northern Michigan’s Magazine • MyNorth.com

Inspiring

Places, Ideas Discover how Northern Michigan can turn your meeting into an event!

Northern Michigan Real Estate

JULY 30–AUGUST 4, 2013

Parties, Music, What’s New! 2013 TRAVERSE CITY FILM FESTIVAL

Plus:

Ways to stay active and healthy all year long

Inspired

Where to Eat, Shop and Get on the Water in Traverse City

Top Retirement Destinations The Benefits of Volunteering Pilates Focus on Brain Health

2013 NORTHERN MICHIGAN

Plus:

Golf Courses by Famous Designers Ultimate Up North Goodie Bag Off-Site Ideas for Your Group

Help with understanding all those senior housing terms.

Directory of resources for seniors.

0213-Market Directory.indd 33

2013

Real Estate

1/5/13 4:17 PM

Opportunities for Charitable Giving in Northern Michigan

Guide to

Estate & Financial PLANNING

wedding for couples who love up north » 2013

Your Up North Wedding Awaits

Make a Difference!

Bright Futures for People & Places in Northern Michigan

The Wedding Is in the Details Lollicakes, sparkler tunnel, vintage photo props, cognac-colored bridal gown, home-brew I Do beer, outdoor chandelier and more

Destination Weddings Nonprofit Achievements

12 Inspiring Stories!

2013-2014 From MyNorthMedia, publisher of

Charitable Events Calendar 50+ Causes Worth Your Support

Bay Harbor Village Hotel Crystal Lake Golf Club Crystal Mountain Frog Pond Village Grand Traverse Resort & Spa Shanty Creek Resorts The Homestead

MYNORTH.COM/WEDDING

$3.95

2013 Wedding Cover.indd 1

12/10/12 12:29 PM

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» 2014 MEDIA KIT

MyNorth Meetings Midwest meeting planners are looking for professional meetings in stellar locations that minimize travel and environmental costs. MyNorth Meetings grabs their attention with quality presentations of outstanding options for meetings in Northern Michigan, including lodging, dining, meeting spaces and extra-curricular fun on-site or for outings in the region.

Meetings mynorth.com/meetingsnorth

IDEAS TO MAKE YOUR UP NORTH MEETING GREAT • 2013

Circulation 22,000 Direct Mail 9,000 copies mailed to: • All members of Meeting Professionals International in Michigan, Ohio, Illinois, Indiana, Wisconsin, Iowa, Missouri, Virginia, Maryland and the District of Columbia • All members of the Society of Association Executives in Michigan, Ohio and Illinois • Corporate and event meeting planners in Michigan, Ohio, Illinois and Indiana who subscribe to the following business publications: Association Meetings, Special Events, Medical Meetings, Financial & Insurance Meetings, Corporate Meetings & Incentives Newspaper Insertions • 12,000 copies inserted in newspapers in Lansing, metro Detroit and Ann Arbor Bonus Distribution • Trade shows including Meetings Up North Showcases • Meeting and travel consultants working in Northern Michigan • Chamber of Commerce

Inspiring

Places, Ideas Discover how Northern Michigan can turn your meeting into an event!

Inspired

Golf Courses by Famous Designers Ultimate Up North Goodie Bag Off-Site Ideas for Your Group

Digital magazine on MyNorth.com

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» 2014 MEDIA KIT

MyNorth Meetings Advertising Rates & Specs

AD SIZES

FOUR COLOR TWO-PAGE SPREAD $3,785 FULL PAGE $2,700 K PAGE $1,545 N PAGE $800

1/2 Horizontal 1/4 Vertical

MyNorth MEETINGS COVERS (Four color only) INSIDE FRONT $2,700 BACK COVER

1/4 V

Inches width x height

INSIDE BACK COVER $2,700

$3,410

• All rates are net

DIGITAL SPECIFICATIONS • Supply ad in one of the following Mac versions: Acrobat PDF (high res), InDesign CS4 (or earlier), Illustrator CS4 (or earlier), or Photoshop CS4. We can accept PDF, tiff or eps files from other programs. If there is a question, please call. We do not accept ads created in Publisher.

• Artwork must be 300dpi.

• All colors must be set up in Cyan-Magenta-Yellow-Black (CMYK)* values.

• Change any Pantone colors to CMYK. IF SUPPLYING A NATIVE FILE: • Include all linked graphics files. DO NOT rename graphics files after linking.

• Include a copy of both printer and screen fonts. Adobe fonts are preferred. TrueType fonts will not be accepted.

6.875 x 4.75 3.375 x 4.75

FULL PAGE

TWO-PAGE SPREAD 1/2 H

SADDLE Full Page: Trim Bleed Live Area

8.375 x 10.875 8.625 x 11.125 7.875 x 10.375

Spread: Trim Bleed Live Area

16.75 x 10.875 16.875 x 11.125 15.75 x 10.375

STANDARD Full Page: Trim Bleed Live Area

SADDLE Full Page: 8.25 x 10.875 8.5 x 11.125 7.75 x 10.375

Trim Bleed Live Area

8.375 x 10.875 8.625 x 11.125 7.875 x 10.375

Closing Date Mid-December

NOTE: If file is not set at CMYK values, the ad will run in black and white.

*

Files can be delivered via: • email: theresa@traversemagazine.com • FTP Site: Call or email for address, username and password (231-941-5714, Theresa) • CD/DVD

Send your files to Theresa at: theresa@traversemagazine.com Your ad proof will come from Claire at: claire@traversemagazine.com.

NOTE: Files should not be compressed.

Prism Publications cannot be held responsible for any errors caused by missing or incorrect files or information. We assume PDF files are press ready and cannot be held responsible for errors in printing.

2.11..14

» 2014 MEDIA KIT

Traverse City Region Careers A smart, spirited and informative portrayal of one of America's finest places to make a life.

Traverse City Region Careers is the ideal vehicle for your company to reach skilled workers and professionals who dream of living and working Up North. It is an annual collection of Grand Traverse-area company profiles and lifestyle information— an invaluable resource for job seekers and employers alike.

Circulation 24,000 Distribution • Included in subscriber copies of the March issue of Traverse, Northern Michigan’s Magazine • Bonus distribution through Michigan Works!, business events, job fairs and the Traverse City Area Chamber of Commerce • Advertiser overruns • Available for purchase on MyNorth.com • Complimentary copies mailed to select college and university career placement offices • Digital edition published on MyNorth.com where 49,000+ readers in one year access our digital editions on their tablets, smart phones and computers annually.

• Digital edition also available on Traverse City Area Chamber of Commerce's website Traverse Magazine Subscriber Profile • 87% age 35 or older • 66% annual household income of $100,000 or more • 92% have attended college or hold a bachelor’s or post-graduate degree • 84% read all or most of every issue • 58% keep issue for reference for more than 6 months

Scan here for video: mynorth.com/bbvid

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Âť 2014 MEDIA KIT

Traverse City Region Careers Editorial Content

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» 2014 MEDIA KIT

Traverse City Region Careers Supporting Promotion PROMOTION OF TRAVERSE CITY REGION CAREERS • Press release on the launch distributed to Midwest business media • Advertising on MyNorth.com, whose traffic is 800,000 visits per year Marketplace Buttons Display ads • Text ads in all five MyNorth e-newsletters with 50-69,000+ subscribers • Promotion on MyNorth.com, Facebook, Twitter, Blogs In Partnership with the Traverse City Area Chamber of Commerce

RATES For package details please review the next page PLATINUM PACKAGE WITH 8 PAGES $22,000 GOLD PACKAGE WITH 4 PAGES $12,000 SILVER PACKAGE WITH 4 PAGES $9,000 FULL PAGE $3,000 N PAGE $795 LISTING $295 2.11..14

» 2014 MEDIA KIT

Traverse City Region Careers Rates PLATINUM: $20,000 (VALUE OF $52,225) 1. 8-page section: Value $22,200 Section Cover 4-page editorial feature 2-page capability spread Back cover

GOLD: $12,000 (VALUE OF $38,325) 1. 4 page section: Value $11,100 Section Cover One-page advertorial One-page capabilities Back cover display ad

SILVER: $9,000 (VALUE OF $21,850) 1. 4 page section: Value $11,100 Section Cover One-page advertorial One-page capabilities Back cover display ad

2. 1,000 copies of Traverse City Region Careers: Value $19,950

2. 1,000 copies of Traverse City Region Careers: Value $19,950

2. Get 500 copies of Traverse City Region Careers: Value $11,100

3. 5-minute video: Value $7,000

3. 5-minute video: Value $7,000

3. Video credit of $500

4. One day of photography: Unlimited rights: Value $1,500

4. Mobile landing page: Value $250

4. Mobile landing page: Value $250

5. Quarterly corporate specific text ads to 20,000 email subscribers: Value $1,000

5. QR code: Value $25

5. QR code: Value $25

6. 300,000 corporate specific Marketplace Button impressions on MyNorth.com: Value $300

• Opportunity to offer full digital Traverse City Region Careers to prospects on your website

• Opportunity to offer full digital Traverse City Region Careers to prospects on your website

7. Mobile landing page: Value $250

• Recruiting section will appear as a .pdf connected to all the Traverse City Region Careers content on MyNorth.com whose traffic is 66,000+/month visits per year.

• Recruiting section will appear as a .pdf connected to all the Traverse City Region Careers content on MyNorth.com whose traffic is 66,000+/month visits per year.

• A la Carte: Full day photo session with full rights Freelance writing Custom DVD Digital magazine of your exclusive section

• A la Carte: Full day photo session with full rights Freelance writing Custom DVD Digital magazine of your exclusive section

8. QR code: Value $25 • Opportunity to offer full digital Traverse City Region Careers to prospects on your website • Recruiting section will appear as a .pdf connected to all the Traverse City Region Careers content on MyNorth.com whose traffic is 66,000+/month visits per year.

• A la Carte Custom DVD with menu, graphics, branded packaging Freelance writing

DISPLAY ADVERTISING RATES • Listing: $295 • Quarter Page: $795

• All rates are net 2.11..14

Âť 2014 MEDIA KIT

Traverse City Region Careers Working @ Layout

(8 pages)

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Âť 2014 MEDIA KIT

Traverse City Region Careers Working @ Layout (4 pages)

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» 2014 MEDIA KIT

MyNorth Home Services Directory Make sure homeowners and potential homeowners can find you in Northern Michigan’s handiest homeowner resource guide, part of the February/March issue of Northern Home & Cottage. This one-of-a-kind guide puts Northern Michigan home builders, services and products in the hands of Northern Michigan residents, second home owners and people planning to build a home in Northern Michigan all year long.

Home Services DIRECTORY 2013

From the publishers of Traverse, Northern Michigan’s Magazine • MyNorth.com

Circulation 45,000 • Mailed to all Traverse Magazine subscribers within Northern Home & Cottage • Included in all Traverse Magazine newsstand copies • Inserted into newspapers in Chicago’s northern suburbs, Ann Arbor, Oakland county and Traverse City within Northern Home & Cottage • Custom delivery to 100 high traffic locations in metro Grand Rapids within Northern Home & Cottage • Bonus distribution at home shows and expos in Northern Michigan

0213-Market Directory.indd 33

1/5/13 4:17 PM

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» 2014 MEDIA KIT

MyNorth Home Services Directory Advertising Rates REGULAR LISTING • Includes company name, phone, address, website, product & services description (30 words) • $200 for a single listing (one category) • $140 each for listings in 3 or more categories or with purchase of a display ad in Northern Home & Cottage

Home Resource Guide 0307

BACK COVER • $2,835 INSIDE COVERS • $2,500 • All rates are net

BONUS OPPORTUNITY Get a featured listing in the MyNorth.com Northern Michigan Shopping Directory for $190 when you purchase print Get a standard listing in the MyNorth.comNorthern Michigan Shopping Directory for $100 when you purchase print

1:33 PM

Page 5

excavating

HONOR, ONEKAMA, FRANKFORT BUILDING SUPPLY 231325-4551 or 800-444-6396. A family owned business since 1963, with three locations in the villages of Honor, Onekama and Frankfort. Supplying all your building materials for every phase of construction and project. A True Value™ hardware dealer. honorbuildingsupply.com

ALPERS EXCAVATING 16 West Silver Lake Rd. S., Traverse City. 49684.

231-943-4710. Complete excavating service. Removal of existing structures.

Residential and commercial. Family owned and operated since 1969.

closets & closet accessories

EXPANDED LISTING • Includes company name, phone, address, website, logo, product & services description (30 words) • $360 for a single listing (one category) • $295 each for listings in 3 or more categories or with purchase of a display ad in Northern Home & Cottage

1/26/07

BuilDing materials & lumBer

CLOSET EXPRESS PO Box 820 Northport. 49670. 231-386-7977.

Custom organizational systems for closets, garage and pantry. Designed and manufactured in Leelanau County to your needs. Installed by our staff.

concrete contractors A & R FLATWORK & POURED WALLS 2830 Mickey Lake Trl., Traverse City. 49685. 231-922-0900 or 231-631-9330. For concrete driveways, foundations, garages, basements, patios & sidewalks done by a company that specializes in working directly with homeowners. Let A & R’s 17 years of experience & commitment to continued education insure that your job is done with the best materials & workmanship. At A & R we enjoy working with concrete and homeowners, and it shows. arflatwork.com KERKSTRA PRECAST 3373 Busch Dr., Grandville. 49418. 616-2246176. Kerkstra Precast’s Hollowcore floor plank helps open up the space underneath your new garage to create an affordable and useful space for parking, storage or even extra living space. kerkstra.com

Demolition ALPERS EXCAVATING 16 West Silver Lake Rd. S., Traverse City.

49684. 231-943-4710. Removal of existing structures. Family owned and operated since 1969.

Design & BuilD BLUE SKY BUILDING & DESIGN PO Box 35, Old Mission. 49673. 231-632-0759. Artfully and modernly traditional--from the ground up or just an update-resources, surroundings, scale…all with you in mind. blueskybd.com

energy eFFiciency mgt/auDiting EMERALD ENERGY RATING SERVICES 8450 Channel Rd., Petoskey.

49770. 231-347-6503. Emerald is the region’s only professionally certified source for testing and rating your home’s energy efficiency. Make your home costeffective and comfortable. Call Emerald today.

PARADIGM ENERGY SERVICES 11195 Essex Road, Ellsworth. 49729. 231-883-3146. Let us help you be Energy Smart! Comprehensive Energy Audits and Analysis, Infrared Imaging, Renewable Energy Site Assessments and Systems Consulting - Residential & Commercial. RESNet, BPI & State of Michigan Certified. ParadigmEnergyServices.com NHC38

MyNorth.com

FLOORING & FLOOR COVERINGS Fireplaces

HARDWARE

CARPET GALLERIA 1035 S. Garfield, Traverse City. 49686. 231RUSSELL HARDWARE COMPANY 2605 Charlevoix A POSITIVE CHIMNEY & FIREPLACE E. 231-882-7100.

M-115, Cadillac. 49601.

947-4808.

Second location 232 N. Michigan,6717 Beulah.

49770. 231-348-8 800-338-1138.

Hearth Sales and Masonry Helping you create beautiful floors.

Woodward Ave., Blo Heater builders 28 years.

Area rugs, carpet,for tile,over laminates and 6,000 sq.

48304. 248-644-0100 foot showroom showcasing over 100 finished wood. www.carpetgalleria.com premier selection of fine door and cabinet hardwa displays. Stone, brick and veneer sales and in- kitchen and bath fixtures and accessories. Show quality ___________________________________________________ stallation. positivechimney.com locations. www.russellhardware.com DESIGN ONE 2455 Old 27 South, Gaylord. 49735. 989-732-6059.

Flooring & FloorYour coverings full service carpet, vinyl, hardHEATING, FURNACES & AIR CONDITIO wood, ceramic tile and window treatCARPET GALLERIA 1035 S. Garfield, Traverse City. 49686. 231-947ment headquarters. Installation guarGEOFURNACE HEATING & COOLING 886 U.S. 3 4808. Helping you create beautiful floors. anteed with our in-house installers. verse City. 49684. 231-943-1000. Specializing in su Area rugs, carpet, tile, laminates and wood.

Email design1jk@aol.com geothermal, radiant floor carpetgalleria.com and high-efficiency hea ___________________________________________________ conditioning systems. www.g _________________________________________ FLOOR BROKERS 1794 Barlow, corner of FLOORCOVERING COVERING BROKERS 1794 Barlow @S.S.Airport, Airport, Traverse Traverse City.231-941-4700.

49686. 231-946-3661.

2nd location City.

49686.

Innovative flooring solutions inGREAT LAKES PLUMBING & HEATING 87 S. S 127 Ames, Elk Rapids.

Experience imagination cluding carpet, tile, hardwood, laminate and and vinyl. “Green” Indian innovation in flooring design atcork, northern Michigan’s flooring experts for bamboo, wool, sisal, linoleum andRiver. 49749. 231-238-7707, 231-526-6859, 8 email glph@utmi.net A Dave Lennox Premier dealer off exclusive Center. finest treatments more!

350Stainmaster area rugs inFlooring stock plus customThe window general contractors and h flooring including wood, tile, carpet and a tile, premier including Hunter Douglas blinds.

Carpet, upholstery and full range of residential an selection of area rugs. www.floorcoveringbrokers.com area rug cleaning. floorcoveringbrokers.com ___________________________________________________ HVAC systems, products www.greatlakesph.com NORTHERN & TILE SERVICE,6937 INC.M-72 435 Grandview Pkwy., 49690.

NuFLOOR FLOOR DESIGN CENTER E., Williamsburg.

Traverse City. 49684. 231-947-8410.

Carpet, woodThe flooring, ceram231-943-8700.

NuFloor team of seaKITCHENS & KITCHEN EQUIPMENT ic tile for all areas of home or business.

Professional installation.

Over soned professionals can bring your room to 60 years family owned and operated.

CHERRYLAND CUT STONE & MARBLE CO. 699 N life.www.northernfloor.com See us for great values on the best in Rd., Traverse City. 49686. 2 wood, carpet, vinyl, laminate, tile & stone, Fax 231-947-2866. Your Hunter Douglas window coverings and FURNITURE Cut Stone resource for kitchen, bath, he more. nufloor.net Marble Co.

BY CANDLELIGHT AMISH FURNISHINGS 336 W. Front, Traverse landscaping. www.cherryland City. 49684. 231-947-1000. Distinctive, stylish, _________________________________________ SURFACES BYhandcrafted TILECRAFT 400 furniture Main, Frankfort.

49635.

231-352-8130.

Amish for every room in your Tilecraft’s newesthome location.

Conveniently located on Michigan’s gold coast KITCHEN CHOREOGRAPHY 811 S. Garfield, Travers or office. Relaxed environment and personof Frankfort, to service allChoose of ourfrom Westthe Coast clients.floor, Featuring 231-932-9700. Northern Michigan’s leading distributo al service. showroom or havethe highest quality in carpet,something wood, vinyl and tile. www.bycandlelightllc.com tilecrafttc.com Cabinetry. In-house Corian fabrication. Gorgeous showr customized. your kitchen and bath dr ___________________________________________________ Furniture sional design and project services.www.kitchenchore CLASSIC HOME 13680 S.W. BETSIE CONSIGNMENT BAY FURNITURE 311FURNISHINGS Main St., Frankfort.

49635. 231Bayshore Dr., Traverse City. 49684. 231-946-1258.

Upscale Resale!High_________________________________________ 352-4202, 800-652-4202. qual10,000 sq. ft.ityhome furnishings gallery. Michigan furnishings for Northern NORTHWOOD KITCHENS 10240 Cherry Bend R Buy – Sell furniture and decorative homes.

Antiques,accessories. unique accessories City. 49684. 231-941-1470. Cabinetry and count Frustration free alternative to selling your in interior and original art.

Specializing areas of your home. Full service from design to own furniture. www.classicconsignment.com design, custom bedding and window www.northwoodkitchens.com ___________________________________________________ _________________________________________ treatments. betsiebayfurniture.com

Cherryland AND

SUMMER PLACE CASUALS 14000 US 31, Honor. 49640.

WOODEN HAMMER LTD U.S. 31 South, Elk Rapids garage Doors 231-325-6000. Michigan’s largest selection 264-9663. Awa of patio furniture, indoor/outdoor wicker exquisite custom c GARAGE DOOR SERVICES 2550 Preston, Traverse City.

49684. 231and rattan,Michigan barbeque grills, and much our showroom s 947-5151. Serving Northern since bedding 1986. Architectural design, Rapids, and our displays at Northern Michigan Hard sales and service of more. customGuaranteed wood andlowest metalprices. carriage doors. Authorized www.summerplacecasuals.com from Bay Harbor. www.woodenhammer.com Clopay, HAAS and Raynor dealer. garagedoorservicesinc.com

GRILLS

EMMET BRICK & BLOCK M-119, Petoskey. 49770. Across from Harbor Springs Airport. 231-348-5959. Make your backyard the favorite “room” in the house with names like Broilmaster, Phoenix, Sterling Forge and Lynx. www.emmetbrick.com

LANDSCAPING & IRRIGATION

DROST LANDSCAPE 8737 M-68 Hwy., Alanson. 497 2480. Serving Northern Michig years. We’ll design solutions for tom drives, walkways, patios, d waterfalls and ponds. www.drost

HOME MARKETPLACE DIRECTO

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» 2014 MEDIA KIT

MyNorth Home Services Directory Closing Dates & Ad Specifications

AD SIZES

DIGITAL SPECIFICATIONS

Inches width x height 1/2 Horizontal

6.875 x 4.75

FULL PAGE 1/2 H

SADDLE Full Page: Trim Bleed Live Area

8.25 x 10.875 8.5 x 11.125 7.75 x 10.375

SADDLE Full Page: Trim Bleed Live Area

• Artwork must be 300dpi.

• All colors must be set up in Cyan-Magenta-Yellow-Black (CMYK)* values.

• Change any Pantone colors to CMYK.

8.375 x 10.875 8.625 x 11.125 7.875 x 10.375

STANDARD Full Page: Trim Bleed Live Area

• Supply ad in one of the following Mac versions: Acrobat PDF (high res), InDesign CS4 (or earlier), Illustrator CS4 (or earlier), or Photoshop CS4. We can accept PDF, tiff or eps files from other programs. If there is a question, please call. We do not accept ads created in Publisher.

IF SUPPLYING A NATIVE FILE: • Include all linked graphics files. DO NOT rename graphics files after linking.

• Include a copy of both printer and screen fonts. Adobe fonts are preferred. TrueType fonts will not be accepted.

MyNorth.com

pixels

inches

Leaderboard Box Skyscraper Marketplace

728 x 90 300 x 250 160 x 600 145 x 70

(10.111 x 1.25) (4.167 x 3.472) (2.222 x 8.333) (2.014 x .972)

NOTE: If file is not set at CMYK values, the ad will run in black and white.

*

Files can be delivered via: • email: theresa@traversemagazine.com • FTP Site: Call or email for address, username and password (231-941-5714, Theresa) • CD/DVD NOTE: Files should not be compressed.

8.375 x 10.875 8.625 x 11.125 7.875 x 10.375

Prism Publications cannot be held responsible for any errors caused by missing or incorrect files or information. We assume PDF files are press ready and cannot be held responsible for errors in printing.

Send your files to Theresa at: theresa@traversemagazine.com Your ad proof will come from Claire at: claire@traversemagazine.com.

2.11..14

» 2014 MEDIA KIT

MyNorth Senior Living

Senior Living 2013

MyNorth Senior Living is both a celebration of, and a resource for living a retirement lifestyle in Northern Michigan. Articles provide useful tips, quick reference lists, succinct question-andanswer interviews with experts to connect seniors and their adult children with the information and services they need to thrive during retirement Up North.

Circulation 22,000 • 10,000 copies mailed to Traverse, Northern Michigan's Magazine subscribers • 12,000 complimentary copies delivered to senior centers, medical offices and pharmacies, retirement communities and senior social services offices throughout Northern Michigan • Available as a digital magazine on MyNorth.com • Digital edition published on MyNorth.com where 49,000+ readers access our digital editions on their tablets, smart phones and computers annually.

RETIREMENT LIVING & RESOURCES IN NORTHERN MICHIGAN

Let’s Get Moving!

Ways to stay active and healthy all year long

Top Retirement Destinations The Benefits of Volunteering

Traverse Magazine Subscriber Profile

Pilates Focus on Brain Health

86% age 45 or older $225,000 average household income $519,000 average estimated value of primary home

Plus:

Help with understanding all those senior housing terms.

Directory of resources for seniors.

2.11..14

Âť 2014 MEDIA KIT

MyNorth Senior Living Profile Advertising Rates and Specs

Advertorial Spread $4,540

Full Page Article $2,270

Full Page Advertorial $2,270

2.11..14

» 2014 MEDIA KIT

MyNorth Senior Living Display Advertising Rates & Specs

MyNorth Senior Living (April issue)

AD SIZES

FULL PAGE

$2,275

K PAGE

$1,150

N PAGE

$585

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Closing Date: Mid-February Bonus Opportunity Get a featured listing in the MyNorth.com Northern Michigan Retirement & Senior Services Directory for $190 when you purchase print Get a standard listing in the MyNorth.com Northern Michigan Retirement & Senior Services Directory for $100 when you purchase print

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Send your files to Theresa at: theresa@traversemagazine.com Your ad proof will come from Claire at: claire@traversemagazine.com.

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MyNorth Northern Real Estate Owning a slice of Northern Michigan has been a dream of tens of thousands of people for more than a century. Northern Real Estate delivers agent information and listings to affluent readers throughout the Midwest so they can make those dreams come true.

Northern Michigan Real Estate

Circulation 60,000 Distribution • Included in the July issue of Traverse Magazine • Inserted into newspapers in Chicago’s northern suburbs, Ann Arbor, Oakland county and Holland • Custom distribution in high-traffic locations in Grand Rapids • Complimentary distribution at select Northern Michigan businesses, real estate offices and trade shows • Digital edition published on MyNorth.com where 49,000+ readers access our digital editions on their tablets, smart phones and computers annually.

“I’ve advertised our property in the Wall Street Journal, Chicago Tribune with no results.

With Traverse I get results.”—Dan Mathias

2013 NORTHERN MICHIGAN

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Traverse City Film Festival Filmgoer Filmgoer is your dawn-to-dusk guide to the Traverse City Film Festival. Filmgoer highlights info about the Film Festival, but also promotes great places to eat, sleep, shop and wander in the Grand Traverse Region.

Circulation 50,000 • Included in all subscriber copies and newsstand of the August issue of Traverse Magazine • Inserted into newspapers in Chicago’s northern suburbs, Ann Arbor, Oakland county and Holland • Complimentary distribution at Traverse City Film Festival venues and downtown Traverse City locations • Available as a digital magazine on MyNorth.com and on the Traverse City Film Festival’s website • Digital edition published on MyNorth.com where 49,000+ readers access our digital editions on their tablets, smart phones and computers annually.

COURTESY OF TRAVERSE, NORTHERN MICHIGAN’S MAGAZINE

JULY 30–AUGUST 4, 2013

Parties, Music, What’s New! 2013 TRAVERSE CITY FILM FESTIVAL

Plus:

Where to Eat, Shop and Get on the Water in Traverse City

The Traverse City Film Festival sells more than 100,000 tickets in six days, selling out many of its screenings and deploying 1,500 volunteers city-wide. In 2014 it celebrates its 10th year.

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TCFF PARTIES Traverse City Film Festival parties have quickly become some of most highly anticipated social events of the year, where one can kick back and rub elbows with some the festival’s biggest names. The Opening Night Party will launch the festival on Tuesday, July 30 from 8:30 p.m. to 12:30 a.m. on Front Street. One of the most popular TCFF events,

• All rates are net

this stylish downtown celebration includes local libations and hors d’oeuvres. The Filmmaker Party, also located downtown, is on Saturday from 8:30 p.m. to 11:30 p.m. and is one of the week’s liveliest and most star-studded events.

Tickets to both parties are available through the TCFF box office.

This year, a Sunday night closing celebration at the Open Space has been added, which will be free to the

community. Bring the family and enjoy the last night of the festival.

For even more TCFF festivities, get involved! The Founders Party, hosted annually for sponsors at Ciccone Vineyards includes a sneak preview of one of the festival’s best films, and the Volunteer Party, a bay-front gathering with plenty of food, drinks, and dancing, is often described as the most enjoyable event of the entire festival.

Making Music at TCFF

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As one of the only film festivals that matches live music acts with individual film screenings, TCFF audiences are fully immersed in the complementary art forms of music and cinema. And with over 200 musical performances throughout the week, TCFF is in many ways as much a music festival as it is a celebration of film.

F6

Top bookings this year include The Bergamot, an Americana band that will be returning to TCFF after winning “Best Unsigned American Band” in the 2012 Bud Light Battle of the Bands. Courtney Kaiser-Stanler, instructor of songwriting at Interlochen Arts Academy will play, along with The Accidentals, a young local duo of harmonic

received from her first TCFF appearance. Other returning favorites include David Chown, Miriam Pico, Ann Peterson, and Ruby John.

In addition to live performances before screenings, music can be heard at the Clinch Park Music Stage near the Bijou theater every day from noon to 7 p.m., in the Open Space before outdoor films, and at each of the festival parties. Also be sure to purchase a copy of the TCFF Music CD, or a flash drive that includes all of the tracks from past festivals, both available in the Festival Store.

COURTESY OF TRAVERSE, NORTHERN MICHIGAN’S MAGAZINE

mynorth.com

0813_FILMGOER.indd 6

female voices. Milagros, a female soloist from Buenos Aires will be returning after her career skyrocketed thanks to the exposure she

6/27/13 4:19 0813_FILMGOER.indd PM 7

F7

6/27/13 3:35 PM

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IF SUPPLYING A NATIVE FILE: • Include all linked graphics files. DO NOT rename graphics files after linking.

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» 2014 MEDIA KIT

MyNorth Estate & Financial Planning Include your firm in the most comprehensive Estate & Financial Planning guide in Northern Michigan and let prospects all over Northern Michigan (and across the state) know what makes you uniquely qualified to manage their estate and financial planning needs...everything from saving for college & retirement to establishing power of attorney & disbursement of assets.

Circulation 24,000

2013

Estate & Financial PLANNING

• Inserted in the September issue of Traverse, Northern Michigan’s Magazine • Your profile included in the Estate & Financial Planning Services Directory on MyNorth.com • Digital edition published on MyNorth.com where 49,000+ readers access our digital editions on their tablets, smart phones and computers annually.

Traverse Magazine Subscriber Profile 87% age 35 or older 66% annual household income of $100,000+ $225,000+ average household income 84% read all or most of every magazine 58% keep issues for reference for more than 6 months Within the next two years, Traverse Magazine subscribers plan on purchasing the following services: 36% investment and financial services 58% tax, accounting services 23% legal services 2.11..14

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MyNorth Estate Estate &&Financial FinancialPlanning Planning MyNorth

Some Lump Sum Considerations

Some Lump Sum Considerations

Some Lump Sum Considerations

It’s our job to offer the most comprehensive independent wealth management advice possible. In light of the recent lump sum pension buyouts, LJPR compiled a detailed White Paper looking into all of the areas that require consideration when making a decision of whether or not to take the lump sum. Below you will find an outline of a few of the major points covered in the paper. For the complete White Paper, Ford lump sum seminar dates in your area, and other valuable resources, visit www.lumpsumanalysis.com or call us at (248) 641-7400.

It’s our job to offer the most comprehensive independent wealth management advice possible. In light of the recent lump sum pension buyouts, LJPR compiled a detailed White Paper looking into all of the areas that require consideration when making a decision of whether or not to take the lump sum. Below you will find an outline of a few of the major points covered in the paper. For the complete White Paper, Ford lump sum seminar dates in your area, and other valuable resources, visit www.lumpsumanalysis.com or call us at (248) 641-7400.

It’s our job to offer the most comprehensive independent wealth management advice possible. In light of the recent lump sum pension buyouts, LJPR compiled a detailed White Paper looking into all of the areas that require consideration when making a decision of whether or not to take the lump sum. Below you will find an outline of a few of the major points covered in the paper. For the complete White Paper, Ford lump sum seminar dates in your area, and other valuable resources, visit www.lumpsumanalysis.com or call usinat Thomas A. Pezzetti, Jr. practices (248) 641-7400. the areas of business, banking, corporate,

• Health & Age: The lump sum shifts the investment, mortality, and inflation risks to the retiree. If a retiree’s life expectancy is shorter than the table postulates, the lump sum provides some survivability. For retirees with a desire to leave some form of legacy, the lump sum provides for such.

• Gender: Federal law mandates the use of unisex actuarial tables; when in reality men in general, live a shorter time than women.

• Taxes, Bush Tax Cuts: The GRP is taxable, whether in a lump sum or a monthly amount. Taking the lump sum changes the income tax ramifications in a variety of ways. The lump sum also has a potential effect on estate taxes. At the end of 2012, the Bush Tax Cuts expire, and this will change both income and estate tax ramifications of the lump sum.

• Flexibility: In general, a lump sum provides considerably more cash flow, investment and tax flexibility than the GRP monthly pension.

• Roths: In general, a Roth is a tax-free, not subject to RMDs, and may be passed to a spouse and subsequent beneficiaries tax-free. Lump sum rollovers can be converted (wholly or partially) to Roth IRAs.

4555 Investment Drive, Suite 304 Troy, Michigan 48098 248.641.7400 www.ljpr.com www.lumpsumanalysis.com

Independent Advice on Lump Sum Pension Buyouts Leon LaBrecque, JD, CPA, CFP®, CFA passes a colleague in the office kitchen on his way to his next meeting. “Has Ford made any announcements?” he asks. “Still waiting”, answers the intern. “The latest Bloomberg Businessweek is on your desk though” he adds, “you might want to flip through it”.

When LaBrecque returns to his desk he finds the magazine open to an article titled U.S. Automakers Cut Retirees Lose. The article outlines the lump sum pension buyouts offered to large groups of salaried retirees by General Motors and Ford Motor Company. In his first free moment, LaBrecque finds himself quoted as the industry expert in the article.

By now, he’s used to the recognition him and his firm, LJPR, LLC, have received for their national expert status on lump sum buyout decisions. “It’s not about the individual recognition,” he says, “it’s about spreading the word that completely unbiased advice is available to retirees posed with this significant and difficult decision. That’s what we offer.” Most of the recognition comes from two White Papers, one on GM’s buyout and another on Ford’s. These free papers, referred to cleverly by LaBrecque as “owner’s manuals”, have spread throughout the country as the best independent resource available.

LaBrecque’s 23-year history working with auto-industry employees, and advising their retirements, has made LJPR the safe harbor for auto retirees in need of independent advice. LaBrecque and his team have also developed a web site exclusively for analyzing a lump sum option, www.lumpsumanalysis.com. The site is home to a plethora of useful tools including the White Papers, estimators, FAQs and information on how to sit down with LJPR’s experts and look at your own scenario.

An hour consultation, which is complimentary at LJPR, gives the retiree the opportunity to look at the big picture of their financial situation in terms of the lump sum.

“The comprehensive nature of our firm, with CPAs, CFPs®, estate planning attorneys and other designated professionals, allows the retiree to look at the full range of considerations necessary in their decision”, explains LaBrecque. The White Paper is an extensive look into all of the considerations one needs to take but “it’s just a start”, says LaBrecque, “all retirees considering the lump sum should get a second opinion from an independent expert.”

This last point is one that LaBrecque stresses quite a bit, always emphasizing “independent”. As he explains, “Unlike commission-based advisors, we won’t advise someone to take a lump sum if we believe it is not in their best interest. People aren’t used to that, they don’t expect it. That’s what we’re trying to change.”

• Health & Age: The lump sum shifts the investment, mortality, and inflation risks to the retiree. If a retiree’s life expectancy is shorter than the table postulates, the lump sum provides some survivability. For retirees with a desire to leave some form of legacy, the lump sum provides for such.

• Gender: Federal law mandates the use of unisex actuarial tables; when in reality men in general, live a shorter time than women.

• Taxes, Bush Tax Cuts: The GRP is taxable, whether in a lump sum or a monthly amount. Taking the lump sum changes the income tax ramifications in a variety of ways. The lump sum also has a potential effect on estate taxes. At the end of 2012, the Bush Tax Cuts expire, and this will change both income and estate tax ramifications of the lump sum.

• Flexibility: In general, a lump sum provides considerably more cash flow, investment and tax flexibility than the GRP monthly pension.

• Roths: In general, a Roth is a tax-free, not subject to RMDs, and may be passed to a spouse and subsequent beneficiaries tax-free. Lump sum rollovers can be converted (wholly or partially) to Roth IRAs.

4555 Investment Drive, Suite 304 Troy, Michigan 48098 248.641.7400 www.ljpr.com www.lumpsumanalysis.com

Independent Advice on Lump Sum Pension Buyouts Leon LaBrecque, JD, CPA, CFP®, CFA passes a colleague in the office kitchen on his way to his next meeting. “Has Ford made any announcements?” he asks. “Still waiting”, answers the intern. “The latest Bloomberg Businessweek is on your desk though” he adds, “you might want to flip through it”.

When LaBrecque returns to his desk he finds the magazine open to an article titled U.S. Automakers Cut Retirees Lose. The article outlines the lump sum pension buyouts offered to large groups of salaried retirees by General Motors and Ford Motor Company. In his first free moment, LaBrecque finds himself quoted as the industry expert in the article.

By now, he’s used to the recognition him and his firm, LJPR, LLC, have received for their national expert status on lump sum buyout decisions. “It’s not about the individual recognition,” he says, “it’s about spreading the word that completely unbiased advice is available to retirees posed with this significant and difficult decision. That’s what we offer.” Most of the recognition comes from two White Papers, one on GM’s buyout and another on Ford’s. These free papers, referred to cleverly by LaBrecque as “owner’s manuals”, have spread throughout the country as the best independent resource available.

LaBrecque’s 23-year history working with auto-industry employees, and advising their retirements, has made LJPR the safe harbor for auto retirees in need of independent advice. LaBrecque and his team have also developed a web site exclusively for analyzing a lump sum option, www.lumpsumanalysis.com. The site is home to a plethora of useful tools including the White Papers, estimators, FAQs and information on how to sit down with LJPR’s experts and look at your own scenario.

An hour consultation, which is complimentary at LJPR, gives the retiree the opportunity to look at the big picture of their financial situation in terms of the lump sum.

“The comprehensive nature of our firm, with CPAs, CFPs®, estate planning attorneys and other designated professionals, allows the retiree to look at the full range of considerations necessary in their decision”, explains LaBrecque. The White Paper is an extensive look into all of the considerations one needs to take but “it’s just a start”, says LaBrecque, “all retirees considering the lump sum should get a second opinion from an independent expert.”

This last point is one that LaBrecque stresses quite a bit, always emphasizing “independent”. As he explains, “Unlike commission-based advisors, we won’t advise someone to take a lump sum if we believe it is not in their best interest. People aren’t used to that, they don’t expect it. That’s what we’re trying to change.”

Two Page Advertorial Spread $4,065

and real estate law. His expertise is ideal •forHealth & Age: lump sum shifts both new andThe established business the investment, mortality, and ation owners.

Mr. Pezzetti received hisinfl BBA risks toUniversity the retiree.ofIf Michigan, a retiree’s his lifeMBA from the expectancy is shorter than the table from Michigan State University, and his law postulates, the lump sum provides degree from the University of Michigan, some survivability. For retirees with a where he graduated Magna Cum Laude.. desire to leave some form of legacy, He also served as an adjunct professor of the lump sum provides for such. business law at the University of Michigan.

• Gender: Federal law mandates the use of unisex actuarial tables; when in reality men in general, live a shorter time than women.

• Taxes, Bush Tax Cuts: The GRP is taxable, whether in a lump sum or a monthly amount. Taking the lump sum changes the income tax ramifications in a variety of ways. The lump sum also has a potential effect on estate taxes. At the end of 2012, the Bush Tax Cuts expire, and this will change both income and estate tax ramifications of the lump sum.

• Flexibility: In general, a lump sum provides considerably more cash flow, investment and tax flexibility than the GRP monthly pension.

• Roths: In general, a Roth isin a the tax-free, Priscilla V. Hirt practices areas subject to estate RMDs, planning, and may be ofnot probate and including passedand to atrust spouse and subsequent probate litigation and adminisbeneficonservatorships, ciaries tax-free. Lump sum tration, guardianships rollovers be converted and specialcan needs planning, (wholly Ms. Hirtor partially) to Roth IRAs. has over thirty years of experience. She

received her BBA from the University of Michigan and her law degree from Wayne State University.

4555 Investment Drive, Suite 304 Troy, Michigan 48098 248.641.7400 www.ljpr.com www.lumpsumanalysis.com

1241 E. Eighth St. Traverse City, MI 49686 (231) 941-9660 www.bfarlaw.com

Peace of Mind for Your Future

Independent Advice on Lump Sum Pension Buyouts

DON’T LET THE MYTHS OF ESTATE AND BUSINESS PLANNING KEEP YOU FROM PROTECTING YOUR ASSETS.

BY THOMAS PEZZETTI & PRISCILLA HIRT

There are many estate and business planning myths, including: • I don’t need an estate plan because my family will “do the right thing.”

• I don’t need an estate plan because my spouse will inherit everything anyway Leon LaBrecque, JD, CPA, CFA passesplanning a colleague in the office kitchen on • Only the mega wealthy needCFP®, estate and business his way to his meeting. made announcements?” he asks. “Still wait• Once I’venext done my estate“Has plan,Ford it’s done forany good ing”,• answers intern.

“The Bloomberg Businessweek is on your desk though” he My deaththe won’t impact mylatest business adds, “you might want to flip through it”.

When LaBrecque returns his desk he findsAt thea minimum, magazine open to anshould articlehave titled U.S. Everyone needs estate andto business planning. everyone a Durable Automakers Cut Retirees Lose. The thetolump buyouts offered Power of Attorney, a document thatarticle namesoutlines an Agent act onsum yourpension behalf for financial matters, toand large groupsPower of salaried retireesalso

by General and Ford MotorAdvocate, Company.

In his a Medical of Attorney, known asMotors a Designation of Patient a document first moment, LaBrecque himself quoted as the expert in the article. thatfree names an Agent to make finds medical decisions when you industry are unable to make them yourself.

Bychild now,over he’sthe used himto and his firm, LJPR, received for Any agetoofthe 18recognition and going away school should have LLC, both ahave durable and medical their national expert status on lump sum buyout decisions. “It’s not about the individual power of attorney. recognition,” he says, “it’satabout the word completely unbiased Estate planning exists manyspreading different levels, fromthat individuals in their golden advice years toisthe available to retirees posed withfirst thischild. significant decision.

That’s we to young couple that just had their Parentsand withdifficult minor children need estatewhat planning offer.”

Most of the recognition comes from two White Papers, one on GM’s buyout appoint a Guardian and Conservator in the event of both parents death. These appointments and on Ford’s. freeTestament papers, referred to cleverly

by LaBrecque as “owner’s cananother be included in a LastThese Will and or by separate document.

A trust can provide for manuals”, have spread throughout the country the best independent resource available. blended families, special needs individuals, or aasgrandchild’s education. The family cottage or LaBrecque’s 23-year history working auto-industry employees, andwith advising family business can be kept in the family andwith handed down for several generations the right their made LJPR the safe harbor for auto retirees in need of indepenestateretirements, and businesshas planning. dentBusiness advice. LaBrecque team have certain also developed a weband siteexisting exclusively for anaowners mustand alsohis plan to make their proposed businesses comlyzing a lump The of site is home to a plethora ply with all thesum lawsoption, affectingwww.lumpsumanalysis.com. their business, including formation business entities, tax compliofance, useful tools including the White estimators, FAQs and information how business licensing, contract law,Papers, and employment issues.

Starting or continuingon a business torequires sit down with LJPR’s experts your own scenario. thorough attention to theand legallook issuesatthe business may face, including post-death planAn Owners hour consultation, complimentary LJPR, givesneeds, the retiree theterms opporning. must decidewhich whichisbusiness structure isatbest for their both in of liatunity to look at the big picture of their financial situation in terms of the lump sum. bility protection and tax issues. A small business owner must understand the different types of “The comprehensive nature of our with CPAs, CFPs®, estate planning attorneys business structures, each of which hasfirm, advantages and disadvantages in terms of legal protection. and otherbusiness designated allows the retiree to look full range of business conA good lawyerprofessionals, can help you properly select the best type at of the structure for your siderations necessary in formalities their decision”, explains LaBrecque.

The White is an and make sure that legal continue to be satisfied in the future in orderPaper to protect your extensive look into of the considerations one needs to old takeadage, but “it’s a start”, says personal assets fromall potential creditors of the business.

The “Anjust ounce of prevention LaBrecque, “all retirees considering the lump sum should get a second opinion from is worth a pound of cure” definitely applies to business planning. an independent expert.”

Our firm provides affordable estate and business planning to allow you to be able to maintain This last is oneuse thatand LaBrecque quite a bit,for always emphasizing “indecontrol overpoint your assets, enjoy yourstresses property, provide the distribution of your proppendent”.

As he explains, “Unlikeatcommission-based we won’t erty, and change that distribution your choosing. Our advisors, goal is to protect ouradvise clients,somepreserve one take and a lump sumpeace if weofbelieve it is are nothere in their best interest. theirtoassets provide mind. We to meet your needs. People aren’t used to that, they don’t expect it. That’s what we’re trying to change.”

Full Page Advertorial $2,470

MyNorth Estate & Financial Planning

Revett, Roop & Associates 3337 S. Airport Rd. W. #4 • Traverse City, MI 49684 231-947-6700 • www.ameripriseadvisors.com/robert.t.revett

Revett, Roop & Associates has been providing financial advice and investment advisory services to clients locally and nationally since 1997. Our professional team of advisors and staff offer each client sound guidance and knowledgeable solutions.

Our unique, individualized approach and step-by-step process helps you establish your personal goals with realistic outcomes. We provide the advice, accountability and expertise necessary to coordinate and guide your finances to achieve your lifetime financial objectives. Successfully exceeding your expectations in a professional and confidential manner is our primary goal.

FROM L-R: Robert Revett, CRPC®, Financial Advisor; Cassie Revett, Office Administrator; Thomas Roop, Financial Advisor; Heather Griffith, Administrative Assistant and Derek P. Dall’Olmo, CFP®, Financial Advisor

We recognize the value of cooperative interaction among professionals. An essential part of our service to you is to work collaboratively and proactively with your tax advisors, legal advisors and other professional advisors.

We look forward to the opportunity to help you achieve future financial success while continuing to provide the responsible, professional service that sets us apart from the rest.

Half Page Advertorial $1,440

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$2,030

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$640

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MyNorth Guide to Giving Providing donors with essential information at the start of the tax season, making it easy for them to give wisely and generously. The Guide to Giving is an annual collection of profiles of Northern Michigan non-profits that serve as a year-long resource to philanthropists and volunteers.

Opportunities for Charitable Giving in Northern Michigan

Guide to

Circulation 30,000 • Mailed to all Traverse Magazine subscribers with the October issue • Mailed directly to 12,000 affluent households in Northern Michigan • Complimentary distribution at key locations throughout the region • Digital edition published on MyNorth.com where 49,000+ readers access our digital editions on their tablets, smart phones and computers annually.

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Michael’s Place MICHAEL’S PLACE 1055 Carriage Hill Drive Suite 4 Traverse City, MI 49686 (231) 947-6453 fax: (231) 947-7114 MPEvents@charter.net mymichaelsplace.net SERVICE AREA Located in Traverse City, Michigan, Michael's Place serves grieving children, teens, adults and families throughout northern Michigan with innovative and compassionate support programs designed to ease the impact of loss.

EXECUTIVE DIRECTOR Mindy Buell BOARD OF DIRECTORS M. Christine Dennos Founder and President Beth Melcher, Treasurer Terry Carrithers Martha “Marti” Johnson Timothy Keenan Susan Kuras

MISSION Michael’s Place offers support and advocacy for grieving children, teens, and families, and raises community awareness on grief issues.

BRIEF HISTORY Michael’s Place began in 2001 working with grieving children, teens, and families following the death of a loved one. Michael’s Place welcomes families of all backgrounds.

Each week families come together to share stories and experiences and find comfort and strength with others who understand.

Michael’s Place services are free to all families and individuals. In addition to our weekly support groups held on Monday evenings, Michael’s Place services include Make A Memory and other healing programs in our Family Support Center, family meetings, educational workshops, schoolbased grief support programs and services, emergency personnel trainings, community trainings, and more.

Our new program, Robin’s Nest, helps ease the burden of grief for both the child and the parent. Through planned mentored activities, Robin’s Nest brings the joy back to the grieving child and gives parents the peace of knowing their children are beginning to heal. Robin’s Nest has provided many “best day” events including meeting the Blue Angels and Red Wings, judging a classic car show with Hagerty, swimming and horseback riding at Charity Hill Ranch, and running through the corn maze at Gallagher’s Farm Market. In 2009, Michael’s Place provided over 41,000 hours of direct service to those grieving in our community.

GOALS Death does not discriminate, but instead crosses all boundaries. Without appropriate support, statistics show that those who are grieving are more likely to turn to unhealthy behaviors. Without support, an increase is evident in school dropouts, drug and alcohol use and abuse, and depression. The goals of Michael’s Place are to provide healing in a healthy manner for grieving individuals and families and hope for their future.

18

VOLUNTEER OPPORTUNITIES Volunteers are the key to the success of Michael’s Place and are needed as support group facilitators, mentors, office assistants, board and committee members, and special events aides. Experience is not necessary as Michael’s Place trains all volunteers.

GIVING OPPORTUNITIES Give to: 1055 Carriage Hill Drive, Suite 4 Traverse City, MI 49686 (231) 947-6453 P (231) 947-7114 F mymichaelsplace.net As a local organization, all of the financial gifts received by Michael’s Place will directly serve our community. Michael’s Place accepts gifts through check, credit card, stock transfer, and more. Gifts can be given in remembrance or in honor of a loved one and as a sponsorship of a special event, a memorial, or a grant through a foundation or trust.

FUNDRAISING EVENTS Michael’s Place hosts a Night at the Movies in May and a Vineyard Party in September.

In December, Michael’s Place presents an annual holiday appeal. Private parties are hosted throughout the year to benefit Michael’s Place.

BIGGEST NEED IN 2011 As many families are financially burdened following the death of their loved ones, Michael’s Place is committed to remaining a no-cost organization. Gifts of time and money, small or large, are needed in order to continue to provide a quality program to the individuals who seek our assistance.

Please help support the many grieving children, teens, and families on their journey of healing!

Traverse HealTH CliniC 3155 Logan Valley Rd. Traverse City, MI 49684 231.935.0799 fax: 231.935.0501 traversehealthclinic.org

I

began attending Michael's Place meetings with my son, Jackson, shortly after 2009 started. We had lost his mother just before Thanksgiving to Lou Gehrig's disease (ALS).

She was only 44 and Jackson was 7 years old.

Though we tried to make the best of the holidays, Lori's death hung over everything.

I could tell that Jackson, who usually has a great spirit, was struggling. He couldn't really talk about his mother and he had trouble expressing what he was feeling. I had read about Michael's Place and decided to check it out.

At Michael’s Place we found other people just like us who had lost a loved one. By sharing our experiences and talking about our losses, we began to realize that we were not alone in the way we were feeling.

Grief is a universal emotion, but it's also mostly a private process. Letting it out helps with the letting go. Jackson met other kids who had lost a parent and was able to talk with some of the great volunteers who connected with him in ways that I was unable to. He started to ask how long it was until Monday -- our Michael's Place night. It was something he looked forward to and I noticed that Jackson started to get his old spunk back after we had been going for a month.

I believe that my son made it through that terrible period of his life because of his innate strength and because Michael's Place helped him tap into that strength. Michael's Place is truly a valuable community resource.

As you gather with your loved ones, I urge you to hug them tight and not take their presence for granted. I also ask you to consider where you would turn if you lost one of those loved ones. For Jackson and myself, we were lucky that Michael's Place was there for us. It's there for you, too.

Please consider donating to this very needed organization.

Your financial support is so important to all of us who need it most.

– Brian

serviCe area The Traverse Health Clinic provides access to affordable health care services to uninsured adult residents in Benzie, Grand Traverse and Leelanau counties. exeCuTive DireCTor Arlene Brennan BoarD of DireCTors Dan Edson, President Carl Benner, MD, Vice President Edward Carlson, Treasurer Pat Nestor, Secretary Raymond Bohrer, MD William Crawford Kathrine Garthe T. Michael Jackson Gregory Paffhouse Beverly G. Toomey, PhD Daniel Webster, MD Judith Williams

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2010 GIVING GUIDE.indd 18

Traverse Health Clinic

A Letter to Michael's Place

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Two Page Spread with Success Story $2,650

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Mission sTaTeMenT To provide access to affordable health services through community collaboration to people in need. goals Traverse Health Clinic is the local safety net for thousands of lower income adults in our community, a unique organization which offers enrollees access to comprehensive health care services at little or no charge. Without the Traverse Health Clinic, many individuals would simply forgo seeking the care they need.

Traverse Health Clinic has grown to meet patient needs. Enrollees are assigned to a primary care provider, either at the onsite Clinic or out of a volunteer provider’s private office. That patient is then provided access, as needed, to: · specialty care · vision care · mental health counseling · dental services · hospital outpatient services · wellness programs · a medication access program.

All these programs and services touch the lives of 2,300 people every month, thanks to a large community of support.

Brief HisTory The roots of our organization’s efforts date back to the mid 1970’s when a group of physicians and nurses came together to form the Community Health Clinic, which existed as a largely volunteer organization providing free services to people in need for over 25 years.

In 2007, the clinic merged with the Grand Traverse Regional Health Care Coalition (GTRHCC), which was a network developed to provide low income uninsured adults access to various providers and hospital outpatient services in the community.

This created the Traverse Health Clinic, a private nonprofit 501 (c) (3) which is now able to provide both on-site

care and access to hundreds of volunteer providers in the community. volunTeer opporTuniTies Volunteers are critical to the Traverse Health Clinic’s ability to provide so many people with access to such a variety of services. We always invite additional providers to volunteer either at our on-site clinic which sees 1,000 people a month or out of their private offices. Additional opportunities for volunteerism also always exist for fundraising activities, and we invite you to get involved in a wonderful service organization! giving opporTuniTies The challenging economic environment has impacted many neighbors in our community, making the programs and services offered at the Traverse Health Clinic more important than ever to helping individuals maintain their health and give them opportunities for the future.

An urgent need exists in our dental program, in which needs have more than doubled in the past year. Vision services have also doubled, as all our services continue to increase as community health needs skyrocket.

Our greatest need is for greater support for our programs as a whole and for these emerging areas where needs are particularly acute.

The Traverse Health Clinic depends upon the volunteerism and financial support of the entire community the whole year long. Private donations may be made by phone at (231) 935-0412 or on-line at www.traversehealthclinic.org.

Peter J. Sneed, M.D. | Matthew P. Madion, M.D. | Jeffrey N.N. Wentzloff, M.D. Peter J. Sneed, M.D. | Matthew P. Madion, M.D. | Jeffrey Wentzloff, M.D.

Serving ServingNorthern NorthernMichigan Michiganfor forover over60 60Years.

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AtAt Grand Traverse Ophthalmology Clinic, wewe areare dedicated toto providing you Grand Traverse Ophthalmology Clinic, dedicated providing you with thethe latest medical and surgical technology inin a professional environment. with latest medical and surgical technology a professional environment.

GTOC GTOCisisProud ProudtotoSupport Support the theTraverse TraverseHealth HealthClinic.

Clinic.

231.947.6246 231.947.6246| |800.968.6612 800.968.6612

See forfor yourself.

See yourself.www.gtoc.net www.gtoc.net

929 929Business BusinessPark ParkDrive Drive (Off (Off3 3Mile MileRoad) Road)Traverse TraverseCity City

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2010 GIVING GUIDE.indd 20

From leftleft to to right: Richard J. Abbott, O.D. | Clayton G.G. Skrzypczak, O.D. From right: Richard J. Abbott, O.D. | Clayton Skrzypczak, O.D.

Kenneth H.H. Musson, M.D., M.S., F.A.C.S. | Daniel D.D. Thuente, M.D. | Petra vonvon Kulajta, M.D. Kenneth Musson, M.D., M.S., F.A.C.S. | Daniel Thuente, M.D. | Petra Kulajta, M.D.

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FR ECOM IEN E A D!

MyNorth Guide to Giving Profile Advertising Rates & Specs giving

B

guide to

orie

sations

In support of the National Writers Series Scholarship Program & the Front Street Writers Program

OUR MISSION The Traverse City National Writers Series supports Grand Traverse area high school students pursuing writing careers by bringing to life great conversations with today’s best-selling authors. Net proceeds from events are donated to a dedicated scholarship fund with the Grand Traverse Regional Community Foundation.

Giving Directory Michael’s Place

Raven Hill Discovery Center

MyMichaelsPlace.net See Our Profile On Pages 18 & 19

4737 Fuller Road East Jordan, MI 49727 231-536-3369 www.ravenhilldiscoverycenter.org

148 East Front Street, Ste. 301 Traverse City, MI 49684 231-941-6584 www.mlui.org

JOIN NWS if you love National Writers Series and want to help us support young writers and deepen our community’s appreciation of the written word.

• volunteer • donate • support

For more information visit www.nationalwritersseries.org

N Page Profile $645

The Watershed Center of Grand Traverse Bay 13272 South West Bay Shore Dr. Traverse City, MI 49684 231-935-1514 www.gtbay.org

Michigan Land Use Institute TART Trails P.O. Box 252 Traverse City, MI 49685 231-941-4300 www.traversetrails.org

Michigan Legacy Art Park 12500 Crystal Mountain Dr. Thompsonville, MI 49683 231-378-4963 www.michlegacyartpark.org

Third Level Crisis Intervention Center 1022 E. Front Street Traverse City, MI 49686 231-922-4800 www.thirdlevel.org

The Children’s House An Independent Montessori School 5363 North Long Lake Rd. Traverse City, MI 49684 231-929-9325 www.traversechildrenhouse.org

Northern Lakes Community Mental Health

Tip of the Mitt Watershed Council 426 Bay Street Petoskey, MI 49770 231-347-1181 www.watershedcouncil.org

The Manna Food Project 8791 McBride Park Court Harbor Springs, MI 49740 231-347-8852 www.mannafoodproject.org

Traverse Health Clinic www.traversehealthclinic.org See Our Profile On Pages 20 & 21

Northwest Michigan Health Services www.nmhsi.org See Our Profile On Page 25

28 10/7/10 2:57 PM

One Page Profile $1,600

MAN

• Workshops & classes in painting, pottery, drawing, fiber, and all musical instruments • Summer Kids Art Camp • Youth Arts Show • Young Writers Juried Exposition • Paint-Out • New Year’s Eve Celebration • Art in Public Places • Culinary Arts classes • eddi Awards • Swirl

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2010 GIVING GUIDE.indd 24

DIPLOMAT - COLUMNIST - LECTURER

Membership: A membership to Crooked Tree Arts Center makes the perfect gift for children who are learning to explore their world, for a newlywed couple just beginning to discover their common interests, for that person on your list who already has everything, or simply for someone with whom you want to share your joy in art.

Great St

GREATs

Conver

105 Hall Street Traverse City, MI 49684 231-922-4850 www.northernlakescmh.org

Events, workshops and activities: • Concerts • Exhibits • Crooked Tree Youth Orchestra • Ballet & jazz/hip-hop classes • Coffee at Ten • Gallery Talks • Docent Programs • Day Away • Holiday Art Bazaar • Art Tree Sales Galleryartwork created by northern Michigan artists • D’Art for Art

A WANTED

wAys To give There are many ways you can help the Crooked Tree Arts Center. We welcome your participation and encourage you to consider these options.

Jack Segal

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volunTeer opporTuniTies Each year over 300 volunteers contribute their time to support the mission of the Crooked Tree Arts Center. We invite residents to join one of the ten active committees including visual arts, education, performing arts, D’Art for Art and docent tours.

To learn more about ways to give to CTAC, please contact us.

LEE CHILD

Kurt Wietzke, President Debbie Sears, Vice President Bill Hicklen, Treasurer Paula Welmers, Secretary Kim Aikens Tracy Bacigalupi Ermy Bonfield Carole Carroll Lynn Carson Ginny Cash Marilyn Crawford Lynn Dinning Mary Driggs Gary Fedus John Fershee Patti Grannis Ronnie Higgs Mike Isermann Melissa Keiswetter Wally Klein Deanna Klosinski Christy Kneese Nancy Kohler Bill Millar Chris Morley Kelsey Lee Offield Elizabeth Pollie Jeff Roski Tony Ryner Ann Stallkamp Michele Walker Nick White Ken Winter Todd Wyett

BENJAMIN BUSCH

Elizabeth K. Ahrens

BoArd of direCTors

The Black Box

exeCuTive direCTor

Lynn Rutan

Charlevoix, Emmet and Antrim counties

Janet Evanovich

serviCe AreA

Guide to

Writers Series of Traverse City™

MICHAEL CONNELLY

461 E. Mitchell Petoskey, MI 49770 231-347-4337 www.crookedtree.org

maggie stiefvater

Crooked Tree ArTs CenTer

Ayann Hirsi Ali

Brief hisTory Founded in 1971 by seven area residents looking to gather artists and art enthusiasts with the common goal of providing concerts and exhibit opportunities. In the early 1980s the fledgling organization purchased a former Methodist church in downtown Petoskey. In 2003 a $4 million renovation was completed, and today the architectural gem—along with award winning programs—continues to garner national acclaim.

The 2,300 member organization directly serves three northern Michigan counties.

Managed by eleven professional staff members, assisted by a broadly-experienced board of directors, supported by annual donations and augmented by 10,000 annual volunteer hours, CTAC operates at full capacity and full throttle throughout the year. The organization excels in its ability to create and offer a wide variety of arts experiences on-site and offsite to 50,000 patrons each year ranging from 4 to 90 years of age.

Gifts in Honor: You can give a donation in memory, honor or tribute of a friend or family member.

Program Support: Make a gift to a specific CTAC program such as exhibitions, concerts, programs for youth, or special events. The list is nearly endless.

Endowment : For a gift that will keep giving year after year, consider contributing to our permanent endowment. Invested to provide income through interest earned, your gift will allow CTAC to continue working to further our mission well into the future.

Planned Giving: While cash contributions are always appreciated, there are other creative and flexible options that can benefit you and CTAC. The term "planned giving" refers to any gift that involves financial or estate planning. Today, planned gifts are more important than ever to CTAC’s stability and future success. Such gifts can provide important benefits both to you and to CTAC.

Infidel my life

Mission sTATeMenT To create, stimulate and perpetuate the arts in Northern Michigan.

The Raven Boys

Crooked Tree Arts Center

Giving

™

NATIONAL WRITERS SERIES

The Pathfinder School

Zonta Club of Traverse City

www.thepathfinderschool.org See Our Profile On The Inside Back Cover

P.O. Box 1412 Traverse City, MI 49685 www.zontacluboftraversecity.org help@zontacluboftraversecity.org

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2010 GIVING GUIDE.indd 28

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$2,650

TWO-PAGE SPREAD WITH DISPLAY AD

$2,650

ONE-PAGE PROFILE

$1,600

N PAGE PROFILE DIRECTORY LISTING

AD SIZES Inches width x height 1/4 Vertical

3.375 x 4.75

TWO-PAGE SPREAD

ONE-PAGE 1/4 V

$645 $80

• All rates are net

Closing Date Mid-August

STANDARD Full Page: Trim Bleed Live Area

SADDLE Full Page: 8.25 x 10.875 8.5 x 11.125 7.75 x 10.375

Trim Bleed Live Area

8.375 x 10.875 8.625 x 11.125 7.875 x 10.375

DIGITAL SPECIFICATIONS • Supply ad in one of the following Mac versions: Acrobat PDF (high res), InDesign CS4 (or earlier), Illustrator CS4 (or earlier), or Photoshop CS4. We can accept PDF, tiff or eps files from other programs. If there is a question, please call. We do not accept ads created in Publisher.

• Artwork must be 300dpi.

• All colors must be set up in Cyan-Magenta-Yellow-Black (CMYK)* values.

• Change any Pantone colors to CMYK.

Files can be delivered via: • email: theresa@traversemagazine.com • FTP Site: Call or email for address, username and password (231-941-5714, Theresa) • CD/DVD NOTE: Files should not be compressed.

Prism Publications cannot be held responsible for any errors caused by missing or incorrect files or information. We assume PDF files are press ready and cannot be held responsible for errors in printing.

IF SUPPLYING A NATIVE FILE: • Include all linked graphics files. DO NOT rename graphics files after linking.

• Include a copy of both printer and screen fonts. Adobe fonts are preferred. TrueType fonts will not be accepted.

Send your files to Theresa at: theresa@traversemagazine.com

NOTE: If file is not set at CMYK values, the ad will run in black and white.

Your ad proof will come from Claire at: claire@traversemagazine.com.

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MyNorth Medical Insider & Resource Guide Include your practice in the most comprehensive Medical Guide in Northern Michigan and provide potential patients with essential information about you, your team and your services. The Medical Insider and Resource Guide offers a top notch, credible way for you to inform your patients and potential patients about what makes your practice uniquely qualified to manage their health care needs.

Circulation 28,000 • Included in the November issue of Traverse, Northern Michigan’s Magazine • 4,000 complimentary copies distributed at area health care facilities, pharmacies and medical offices • Digital edition published on MyNorth.com where 49,000+ readers access our digital editions on their tablets, smart phones and computers annually.

• Participating advertisers are also included in a Medical Directory placed in the June issue of Traverse, Northern Michigan’s Magazine

Traverse Magazine Subscriber Profile 87% age 35 or older 66% annual household income of $100,000+ 99% satisfied or extremely satisfied with the magaine 58% keep issues for reference for more than 6 months

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MYNORTH MEDICAL GUIDE

MYNORTH MEDICAL GUIDE

MYNORTH MEDICAL GUIDE

MY VISION IS FINE Why do I need an eye exam?

BY Robert K. Butryn, M.D.

Northern Vision Eye Care delivers state of the art medical, surgical and optical eye care with a passion for excellence, individuality and community service.

Robert K. Butryn, M.D. Board Certified Opthamologist

4033 Eastern Sky Drive Traverse City, Michigan 49684 (231) 932-9000 www.northernvisioneyecare.com

Your sight is truly a miraculous gift.

Did you know your eyes can see into the past? The Andromeda galaxy is 2.8 million light years from earth and can be seen as a fuzzy speck of light below the constellation Cassiopeia. The light you see traveled 2.8 million years to reach your eye; therefore what you are seeing is actually 2.8 million years into the past! Can you see the Andromeda Galaxy?

Your eyes are your windows to the world. You go to your annual physical to screen for health problems without warnings like cardiovascular disease or cancer. Your eyes also need routine exams to screen for eye diseases without warnings such as glaucoma and diabetic retinopathy.

With people living longer today, preserving your eyesight will enhance your quality of life as you age.

Did you know that approximately 19 million adult Americans have diabetes, and diabetic retinopathy is the leading cause of blindness among working age Americans? Diabetic retinopathy can be the first sign of diabetes. Diabetes affects the small blood vessels throughout the entire body, including the eye, and these changes can be identified with a noninvasive eye exam. Several decades of clinical research and the advent of medical lasers and multi-center clinical trials have paved the way for treatment strategies that are 90% effective in preventing severe vision loss. Diabetic eye disease is best treated before you loose vision. With access to the latest technology, such as the Optopmap retinal scanner, fluorescing angiography, OCT laser scanner, digital

photography, and argon lasers, we can optimize our detection and treatment of diabetic retinopathy.

Unlike diabetes, glaucoma only affects the eye and has no early symptoms. Nevertheless, glaucoma is the leading cause of legal blindness in the United States. The vision loss is painless and difficult to notice in the early stages. Over 7 million office visits occur annually to monitor patients who are at risk for or who have glaucoma. It is often referred to as the sneak thief of sight, because nearly half of those affected are unaware of their disease. In the past, glaucoma was synonymous with high pressure within the eye.

We now have a much better understanding of the complexity of glaucoma and its risk factors. For example, glaucoma can occur with normal eye pressures and high pressures do not always mean glaucoma.

Since there is no single test to detect glaucoma, we are diligent in screening and monitoring our patients who are at risk for developing vision loss. Combining eye exams with advanced technology such as retinal scanning lasers, corneal thickness measurements, and blue-yellow visual field analysis allows diagnosis of glaucoma in its earliest stages. This is important, because early diagnosis and treatment preserves sight.

We often take for granted just how precious our eyes are. Unfortunately many people equate their eye health to simply needing glasses or seeing clearly and often do not realize that there are silent eye conditions which can result in vision loss if left untreated.

Robert K. Butryn, M.D., Jennifer Lintz, O.D.

CAPTION: (L-R) William P. Potthoff, M.D., FACS, Walter C. Noble, M.D., FACS, Michael H. VanderKolk M.D., FACS Richard N. Tooley, M.D., FACS, Thomas J. Quinn, M.D., FACS, Michael J. Boros M.D., William R. Ranger, M.D., FACS (Fellow, American College of Surgeons)

Robert K. Butryn, M.D., Jennifer Lintz, O.D. 4033 Eastern Sky Drive • Traverse City, MI 49684 231-932-9000 • northernvisioneyecare.com

From the moment you walk through the door of Northern Vision Eye Care, you know you’re in for a unique experience.

Founded in 1998, NVEC is the pinnacle of excellence in medical, surgical, and optical care in Northern Michigan.

Being a board certified ophthalmologist, Dr. Butryn is an experienced physician and surgeon. His dedication to staying on the leading edge of research and technology in the detection and treatment of eye disease sets him apart. Dr. Butryn is an innovator known for his LASIK expertise and has changed the face of eye care in Northern Michigan.

Dr. Lintz offers highly personalized care to patients, providing a full range of optometric care to both adults and children.

Two Page Advertorial Spread $4,105

She also serves as a member of the Board of Directors for the Michigan Optometric Association.

Northern Vision Eye Care enjoys giving back to the community. Throughout the year NVEC offers free Optomap retinal screenings and participates with the Grand Traverse Regional Health Care Coalition and InfantSEE program providing adult and infant eye care at no charge for those in need. Patients contribute as well by donating their used spectacles to the Lions Club.

You’ll know that you’re in for a unique experience that combines the best of technology with an individualized approach when you walk through the doors of Northern Vision Eye Care.

Surgical Associates 1221 Sixth Street, Suite 306 • Traverse City, MI 49684 231-935-2400 • www.surgicalassociatestc.com

Surgical Associates of Traverse City has been caring for Northern Michigan for over 30 years. Our board certified surgeons and team of health care professionals provide the highest quality of care. We provide the latest innovations in general, colorectal, laparoscopic, vascular, and endovascular surgery.

Including carotid artery stents, thoracic and abdominal aortic endografts, and laser vein treatment. We have also introduced da Vinci Surgery as a surgical option to our patients for certain colorectal surgeries. This type of surgery is a robotically-assisted surgery, which is a minimally invasive alternative to open or laparoscopic surgery. In addition, our on-site accredited vascular laboratory offers noninvasive ultrasound testing for the neck, extremities, and abdomen.

Our business philosophy focuses on meeting the needs of

our patients and their families, while providing unequaled surgical expertise. Successfully resolving medical concerns in a professional and compassionate manner that exceeds our patients’ expectations is our primary concern. We strive to be exceptional in our responsiveness to the needs and concerns of our patients and their families.

We recognize the evident value of cooperative interaction among physicians when caring for patients, so we have made it an essential part of our practice to network with our colleagues and stay well informed of the latest surgical recommendations and treatments. We look forward to the future and exploiting new technology in surgery in order to continue to provide the quality care and services that sets us apart from the rest. For more information visit www.surgicalassociatestc.com.

Full Page Advertorial $2,470

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MYNORTH MEDICAL GUIDE

Fact: Varicose veins can often cause leg fatigue, aching, itching and an overall decline in energy. Left untreated, they can also result in skin ulcers developing in the lower leg.

3922 Cedar Run Rd. • Traverse City, MI 49684 231-935-0322 • bayareaurology.com

Bay Area Urology Associates physicians and staff are committed to offering patients state-of-the-art urologic treatments and procedures in a comfortable and compassionate setting.

Our specialized physicians and professional staff at Bay Area Urology work together as a team to create a high-quality care environment for our patients. We strive to be accessible and supportive with area physicians and medical facilities to best serve our health care community.

We offer technically advanced medical and surgical care for the diagnosis and treatment of male and female urinary condi-

Fact: Important Considerations Only you and your doctor can decide whether da Vinci surgery may be right for you.

For more information or for a list of surgeons performing da Vinci procedures in Traverse City, go to munsonhealthcare.org/davinci or call (231) 935-5886 or toll free 1-800-533-5520.

This will cover your incision.

Although it is often called a “robot”, da Vinci cannot act on its own; the surgery is performed entirely by your surgeon.

HAVE YOU HEARD OF DA VINCI® SURGERY?

Munson Medical Center

To Petoskey

Your surgeon can see in 3-D.

Grand Traverse Resort

3922 Cedar Run Rd.

You can get back to doing what you love.

Traverse City, MI 49684 231-935-0322 1105 Sixth St. Traverse City, MI 49684 (231) 935-5000

bayareaurology.com

tions including general urology & minimally invasive urological surgery, cystoscopy, impotence, incontinence, kidney stones, male infertility, prostate surgery and prostatectomy, urologic cancer, vasectomy, and much more.

Our team of specialists includes Ward Gillett, M.D., Robert Hall, M.D., Jay Starr, M.D., Wayne K. Stefanciw, M.D., Jennifer Tursman, P.A. and Donna Hollister R.N. CURN.

da Vinci® Urologic Surgery The Latest Innovation In Minimally Invasive Surgery - da Vinci ®.

BY Bay Area Urology Associates, P.C.

When medication and other non-surgical treatments are unavailable or cannot relieve symptoms, surgery is the recommended treatment for many conditions that affect the male reproductive organs and urinary tract organs. Fortunately, less invasive surgical options are available today to many people facing urologic surgery.

Bay Area Urology Associates, through Munson Medical Center, now has available the da Vinci® Si Surgical System, the most advanced robotic surgical technology available today. So, patients in northern Michigan no longer have to travel out of the region for this highly precise and minimally invasive urologic surgery. da Vinci technology allows your surgeon to perform complex procedures through a few tiny incisions, roughly the diameter of a pencil. Your surgeon’s hand movements

are translated into extremely precise movements of tiny instruments placed inside your body.

Ideal when the target site is not only tightly confined but also surrounded by delicate nerves affecting urinary control and sexual function.

Because incisions are tiny and the procedure is less invasive than open surgery, patients may not have much pain, have fewer complications and may have a shorter hospital stay. As with any surgery, these benefits cannot be guaranteed, as surgery is unique to each patient and procedure.

The da Vinci Si Surgical System is considered safe and effective, but may not be suitable for everyone. da Vinci expands the treatment options available to patients in northern Michigan, and may help you get back to doing what you love.

munsonhealthcare.org 10028 07/10

5087 North Royal Rd. Dr., Suite B • Traverse City, MI 49684

L-R: Jay Starr MD, Wayne K. Stefanciw MD, Ward Gillett MD, Robert Hall MD.

Traverse City

Full Page Advertorial/Article $2,470

Dr. Colburn is a graduate of Northwestern University Medical School. He received his surgical training at UCLA Medical Center and went on to complete a two year Fellowship in Vascular Surgery. Dr. Colburn specializes in the treatment of carotid disease, abdominal aortic aneurysms and peripheral vascular disease as well as varicose and spider veins. He is a current member of the Society of Vascular Surgery.

3930 Cedar Run Rd. Traverse City, Michigan 49684 (231) 935-0390 www.vascularcentermi.com

EFFECTIVE APPROACH TO VEIN CARE

231-935-0440 • michiganlungcenter.com

Back row L-R: Dr. Charles Gwizdala, Dr. Joseph Will, Dr. John Krcmarik, Dr. Timothy Vollbrecht Front row L-R: Dr. Deborah Ochs, Dr. Daniel Navin

The physicians and staff of Pulmonary and Critical Care of Northwest Michigan, P.C. provide high quality, compassionate care to patients affected by pulmonary disease, sleep related disorders or life threatening critical illness. We strive to remain the regional leader in our specialty, to be innovators of new treatments, and to serve in a consultative role to other health care providers needing input from our expert physicians.

Our mission is to diagnose any lung and respiratory problems, and recommend a treatment that will give you the best breathing and overall health. We can help you with asthma, chronic

cough, COPD, shortness of breath, emphysema, lung cancer and abnormal chest x-rays, to name just a few.

Our team consists of six Board Certified physicians, Dr. Gwizdala, Dr. Krcmarik, Dr. Navin, Dr. Ochs, Dr. Vollbrecht and Dr. Will.

Two of our physicians are Board Certified Sleep Specialists, who will diagnose and treat sleep disorders, such as sleep apnea and many others. Each of our physicians is also a Board Certified Intensivist. We provide the highest level of care for patients in the hospital critical care units.

Vascular Center Of Northern Michigan

BY DR. MICHAEL COLBURN, MD

Varicose veins are enlarged, rope-like veins that are dark blue to purple colored and usually larger than 3mm in diameter.

They can be deep or superficial. Varicose veins result when the valves located in the veins become weakened and fail to fully shut as the blood is pumped back to the heart. Blood then pools in the veins and the veins begin to sell and bulge. The tendency toward vein problems can be genetic and often runs in families. The most common site of varicose veins is in the legs because the valves in the legs have the toughest job of returning the blood all the way back to the heart. These veins can often cause leg fatigue, aching, itching and an overall decline in energy. If left untreated, they can also result in phlebitis, thrombosis (clots) and skin ulcers developing in the lower leg.

In most cases, spider and varicose veins do not serve any usefulness as they have become dysfunctional. The removal of these veins encourages the body to create collateral circulation often resulting in an overall improvement of circulation.

At the Vascular Center of Northern

Michigan, Dr. Colburn offers a range of non-surgical, minimally invasive methods to provide long lasting results in the treatment of unsightly and painful spider and varicose veins. Options for treatment may include: Sclerotherapy (injections), Endovenous Ablation (minimally invasive laser treatment), Microphlebectomy (removal of the veins) These convenient, non-surgical, outpatient procedures are performed at our office with minimal scarring and downtime.

Many insurance plans will cover varicose vein treatment.

After receiving your medical history as well as a family history of venous disorders, a duplex scan is performed at the office.

This simple and painless ultrasound test will evaluate the function of your valves and will also measure the amount of reflux (blood pooling). These results allow Dr. Colburn to select the best treatment for your vein condition.

To find out more about varicose veins and treatment options, visit our website at vascularcentermi.com.

Full Page Article $2,350

Dr. John Holcombe Dr. Steve Hall 1299 South West Bayshore Drive • Suttons Bay, MI 49682 231-271-6700 • suttonsbaydental.com

Dr. Steve Hall, Dr. John Holcombe

Dr. John Holcombe and Dr. Steve Hall are proud to provide high quality dental care to their patients. Established in 1977, the Suttons Bay Dental Center has been providing Leelanau County with conservative esthetic and family dentistry for over 30 years. A dedication to personalized, comprehensive dental care with a special focus on each patient’s comfort helps to define their team’s mission.

Now on their second decade of offering computerized CAD CAM dentistry, the office is often described by patients as high tech and cutting edge. Dr Holcombe remarks, “Many of our new patients are retired to the area and often are surprised that our

Leelanau County office is more advanced than their ‘big city’ office back home.” Digital x-rays, one visit CAD CAM designed crowns, and paperless records all contribute to the office’s advances in technologies.

Although technology is important, the biggest point of pride for the doctors is the experienced, caring staff. Seeing a familiar face at appointments helps to establish relationships with the patients thus making visits enjoyable and relaxing.

The most rewarding part of their day is helping patients change their smiles. Drs. Holcombe and Hall have emphasized this in their practice and are thrilled to see a new smile change

Half Page Advertorial $1,450

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» 2014 MEDIA KIT

MyNorth Medical Insider & Resource Guide Display Advertising Rates & Specs

MyNorth Medical Insider (November issue)

AD SIZES

FULL PAGE K PAGE N PAGE • All rates are net QR CODES $25 per code

Closing Date: Mid-September

$2,050 $1,075 $645

1/4 V

Inches width x height

FOUR COLOR 1/2 Horizontal 1/4 Vertical

6.875 x 4.75 3.375 x 4.75

FULL PAGE 1/2 H

SADDLE Full Page: Trim Bleed Live Area

8.375 x 10.875 8.625 x 11.125 7.875 x 10.375

DIGITAL SPECIFICATIONS • Supply ad in one of the following Mac versions: Acrobat PDF (high res), InDesign CS4 (or earlier), Illustrator CS4 (or earlier), or Photoshop CS4. We can accept PDF, tiff or eps files from other programs. If there is a question, please call. We do not accept ads created in Publisher.

Files can be delivered via: • email: theresa@traversemagazine.com • FTP Site: Call or email for address, username and password (231-941-5714, Theresa) • CD/DVD

• Artwork must be 300dpi.

• All colors must be set up in Cyan-Magenta-YellowBlack (CMYK)* values.

• Change any Pantone colors to CMYK.

NOTE: Files should not be compressed.

IF SUPPLYING A NATIVE FILE: • Include all linked graphics files. DO NOT rename graphics files after linking.

• Include a copy of both printer and screen fonts. Adobe fonts are preferred. TrueType fonts will not be accepted.

Prism Publications cannot be held responsible for any errors caused by missing or incorrect files or information. We assume PDF files are press ready and cannot be held responsible for errors in printing.

NOTE: If file is not set at CMYK values, the ad will run in black and white.

*

Send your files to Theresa at: theresa@traversemagazine.com Your ad proof will come from Claire at: claire@traversemagazine.com.

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» 2014 MEDIA KIT

MyNorth Holidays MyNorth Holidays celebrates the season annually with interesting gift and entertaining ideas distinct to Northern Michigan. The complete calendar of holiday events gets holiday shoppers out and about in Northern Michigan.

Circulation 45,000 • Included in all subscriber and newsstand copies of the November issue of Traverse Magazine • Mailed to 18,000 affluent Northern Michigan shoppers as a stand-alone gift catalog in early-November before holiday shopping begins in earnest.

• 5,000 complimentary copies distributed at high-traffic locations throughout the region • Digital edition published on MyNorth.com where 49,000+ readers access our digital editions on their tablets, smart phones and computers annually.

Reader Profile 55% have annual incomes above $100,000 87% find shopping and gift ideas in Traverse, Northern Michigan’s Magazine Bonus Opportunity Get 50,000 impressions with a Marketplace Button on MyNorth.com for a reduced rate of $125

holidays Gift Shopping in Northern Michigan

Find the Perfect Gift Shop Local!

Spa Treatment Giant Skateboard Footie PJ’s Cooking Class Wine Tours Ice Dunes Vodka Snow Bike Caramel Corn & Much More!

2013

plus: Recipes for Chocolate Truffles, Cookies, More!

Up North Holiday Events Calendar

A supplement to

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» 2014 MEDIA KIT

MyNorth Holidays Advertising Rates

MyNorth Holidays (November issue) FOUR COLOR SPREAD $5,300 FULL PAGE $2,885 M PAGE K PAGE L PAGE N PAGE T PAGE T9 PAGE

QR CODES $25 per code

$2,050 $1,710 $1,240 $960 $635 $400

• Discount for black & white is 15% • All rates are net COVERS (Four color only) BACK COVER $3,290 INSIDE FRONT $3,000 INSIDE BACK $3,000

Bonus Opportunity On MyNorth.com get 50,000 impressions for a Marketplace Button for a reduced rate of $125

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» 2014 MEDIA KIT

MyNorth Holidays Closing Dates and Ad Specifications

AD SIZES

DIGITAL SPECIFICATIONS

Inches width x height 1/6 Vertical

2.125 x 4.75

1/6 Horizontal 1/3 Square

4.5 x 2.125 4.5 x 4.75

1/3 Vertical

2.125 x 9.75

1/2 Horizontal 1/2 Vertical

6.875 x 4.75 4.5 x 7.25

2/3 Vertical

4.5 x 9.75

1/4 Vertical 1/9 Vertical

3.375 x 4.75 2.125 x 3

1/12 Square*

2.125 x 2.125

1/4 V

FULL PAGE

1/3 V

1/6 H

1/2 H

1/3 S

2/3 V

Trim Bleed Live Area

8.25 x 10.875 8.5 x 11.125 7.75 x 10.375

• Artwork must be 300dpi.

• All colors must be set up in Cyan-Magenta-Yellow-Black (CMYK)* values.

• Change any Pantone colors to CMYK.

NOTE: Files should not be compressed.

Prism Publications cannot be held responsible for any errors caused by missing or incorrect files or information. We assume PDF files are press ready and cannot be held responsible for errors in printing.

• Include all linked graphics files. DO NOT rename graphics files after linking.

• Include a copy of both printer and screen fonts. Adobe fonts are preferred. TrueType fonts will not be accepted.

1/6 V

1/2 V

NOTE: If file is not set at CMYK values, the ad will run in

*

black and white.

MyNorth.com

pixels

inches

Leaderboard Box Skyscraper Marketplace

728 x 90 300 x 250 160 x 600 145 x 70

(10.111 x 1.25) (4.167 x 3.472) (2.222 x 8.333) (2.014 x .972)

Closing Date Mid-September Send your files to Theresa at: theresa@traversemagazine.com Your ad proof will come from Claire at: claire@traversemagazine.com.

SADDLE Full Page: Trim Bleed Live Area

Files can be delivered via: • email: theresa@traversemagazine.com • FTP Site: Call or email for address, username and password (231-941-5714, Theresa) • CD/DVD

IF SUPPLYING A NATIVE FILE:

*Available only on group pages

STANDARD Full Page:

• Supply ad in one of the following Mac versions: Acrobat PDF (high res), InDesign CS4 (or earlier), Illustrator CS4 (or earlier), or Photoshop CS4. We can accept PDF, tiff or eps files from other programs. If there is a question, please call.

We do not accept ads created in Publisher.

8.375 x 10.875 8.625 x 11.125 7.875 x 10.375

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» 2014 MEDIA KIT

MyNorth Wedding MyNorth Wedding is the annual premiere resource for Michigan brides, grooms and families to plan and execute their perfect Northern Michigan wedding.

Circulation 20,000 • Distributed at bridal shows throughout Michigan including Traverse City, Ann Arbor, metro Detroit and Lansing • Complimentary copies delivered to fine bridal salons throughout Michigan and Chicago’s northern suburbs • Sold on select newsstands throughout the state • Available for purchase on ShopMyNorth.com, and is the most popular item purchased after subscriptions.

Bonus Distribution Opportunity Get a standard or featured listing in the MyNorth.com Northern Michigan Wedding Directory

wedding for couples who love up north » 2014

Simply Romantic...

Destination Weddings

Bay Harbor Village Hotel » Crystal Mountain Frog Pond Village » Grand Traverse Resort & Spa » The Homestead

New! 2014 Special Wedding Section in the January issue of Traverse Magazine.

MYNORTH.COM/WEDDING

PLUS:

Carter Oosterhouse and Amy Smart on their green wedding

2014 Wedding Cover.indd 1

$3.95

12/9/13 4:26 PM

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» 2014 MEDIA KIT

MyNorth Wedding Marketing Package for Locations MyNorth Wedding Package • A cover presenting your location’s featured wedding and wedding information • A five-page spread of a gorgeous wedding at your resort selected by Traverse, Northern Michigan’s Magazine editorial and art team • One full-page display ad • Two capability pages covering your location’s specifications • Link to post on your site • Your 8-page section is available to brides online as a downloadable PDF • Thumbnail of your cover with link to your wedding for email distribution • Reserve space by August 20th and receive for FREE, 1,000 reprints of the pages featuring your entire 8-page section Total Investment: $5,695 • All rates are net

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MyNorth Wedding Package This page: Mountain Flowers lodge at The Homestead. As a wedding present to his bride, Dan hired artist Greg Sobran to paint the ceremony—a

Karyn Bartels Dan DeKorne

The Homestead

picture that captures the mingling of the sky, water and sand landscape with the bridal party colors of khaki

August 28, 2010

STORY BY RENEE RUDZEWICZ • PHOTOGRAPHY BY KATE KRUEGER

and blue. Dan and Karyn both attended Calvin College in Grand Rapids. They

THE HOMESTEAD GLEN ARBOR

now reside in Kalamazoo where Karyn is a pharmaceuticals rep and Dan owns two businesses in Grand Rapids.

T

here’s a hint of romantic destiny in a story Dan and Karyn like to tell. While they both grew up summering at family cottages on Glen Lake, they didn’t meet until the summer after high school—though their great grandparents knew each other well enough to flick their porch lights “good night” to each other from across the lake.

Eventually, their grandmothers introduced the two. The rest is a love story that was sealed at The Homestead’s mountain top amphitheater with its drop-away view of Lake Michigan on one side and its Glen Lake panorama on the other.

The destination wedding drew nearly 200 of the couple’s family and friends to the Glen Lake area—many of them staying at The Homestead—for a weekend of wine tasting, boutique browsing, golfing, boating and playing on Leelanau County’s gorgeous beaches.

“We wanted people to come and see why we love Up North so much,” Karyn says.

The ski chairlift whisked the entire wedding party to the top of Bay Mountain for the ceremony. Karyn and her father rode together, and as they skimmed the treetops he turned to her and asked: “Are you ready kiddo?” She was, and walked down the outdoor aisle beaming her cover girl smile.

After the ceremony, guests lingered on the hilltop enjoying the breathtaking view while sipping wine from Leelanau County’s Black Star Farms and grazing on hors d’oeuvres.

Then it was back down on the chairlifts for the reception at The Homestead’s charming Mountain Flowers Lodge where guests mingled at food stations that included Asian stir fry, carved tenderloin of beef, pasta and salad. Two DJ’s had the dance floor rocking until late into the evening.

10

Opposite page: Karyn with flower girl Bella Barnett who shared her duties with Ava DeKorne. Field of Flowers Farm in Lake Leelanau provided flowers; the bridal bouquet was created with Fair Bianca and hybrid roses, miniature calla lilies, and hydrangea florets. The bride wore Kate Spade shoes. The engagement ring, by LeMasters Jewelers in Rockford, proved its seaworthiness when Dan swam out with it into Glen Lake to propose to Karyn.

This page: The groom and his groomsmen wore khaki suits

This page: The bridal party atop Bay Mountain; Karyn’s silk taffeta wedding

by Woodland Tailoring in Grand Rapids. The bride wore her grandmother’s diamond earrings. The ski hill chairlift whisked

dress was Jasmine Couture from To Have and To Hold in Traverse City. The bridesmaids’ deep-blue raw silk dresses

the family, friends and bridal party to the top of Bay Mountain to the ceremony. The cake, baked at The Homestead, was Bavarian cream and French vanilla with raspberry filling.

were from Nordstrom; the bridesmaids carried David Austen and hybrid roses

PHOTOGRAPHY: KATE KRUEGER PHOTOGRAPHY, 269-998-2424, KATEKRUEGERPHOTOGRAPHY.COM

with antique hydrangeas in shades of coral, salmon and pink. The bride at her cottage on Glen Lake.

VENUE: THE HOMESTEAD, AMERICA’S FRESHWATER RESORT, 231-334-5000, THEHOMESTEADRESORT.COM

wedding 2011

MYNORTH.COM/WEDDING

Wedding Notebook

event facilities

12

11

Viewtiful Weddings

destination services

THE HOMESTEAD

Shhh…

We’ve quietly created stylish new sites for weddings and receptions.

They meld the majesty of Lake Michigan with the beauty of Leelanau.

Choose one… flavors will swirl, wines will sparkle and your day, your perfect day, will be made.

accommodations You’ll feel at home in one of our thoughtfully-appointed guest rooms or enjoy the spaciousness of a privately-owned condominium and exclusive setting of a vacation home. Stay in an historic Inn, a rustic retreat inside a modern, hilltop lodge or a romantic getaway nestled in the woods or on top of a lake-facing hillside. Choose a level of luxury that suits your mood and your means. We offer a seasonal range of rates, attractivelypriced packages and no minimum stays.

A ceremony at Bay Mountain

We invite you to visit

Mountain Flowers Lodge

Almost touching the sky, and fresh as the flowers that scent its terraces, Bay Mountain offers panoramic views of majestic Lake Michigan, Glen Lake and the Manitou Passage. Guests of up to 180 can be seated here for a ceremony followed by a cocktail reception on another beautiful terrace.

When it’s time to dine and dance, we’ll whisk you and your groom from the peak to the valley below where you’ll find Mountain Flowers Lodge surrounded by country gardens and a sparkling waterfall. This timbered great hall seats up to 180 guests.

A bouquet’s throw from the beach, Café Manitou inspires Thoreau-like vows in an intimate, shoreside setting with endless blue views of lake and sky. Outdoor brick terraces welcome up to 50 guests, and an adjoining bistro accommodates the same.

Camp Firefly captures the charm of the north woods, inside and out. Celebrate your day with up to 50 guests on a lush lawn, surrounded by friendly forest and wildflowers, or in the rustic Great Hall of an Adirondack-style lodge set beside a waterfall and pond.

a special place where generations of lovers have shared whispered promises, their faces caressed by Lake Michigan breezes, hearts touched by the vision of shimmering islands, souls stirred by watercolor sunsets over Sleeping Bear Bay and the world’s largest moving sand dunes. Here, at The Homestead, you’ll feel waves of emotion wash over you, as you discover the most wonderfully romantic and luxurious setting for your destination wedding. We’ve borrowed nature’s gifts to create three wedding venues with unmatched natural beauty. Each promises a succession of memorable moments you’ll treasure forever.

To learn more, we invite you to call us.

We will send you information filled with wonderful photos and warm reviews from recent brides. And, we will invite you to come for a visit. When you do, you’ll see that your perfect wedding, like your love, can begin with a look and a touch.

14

MYNORTH.COM/WEDDING

A suite at Little Belle

mynorth.com/wedding

Spa Amira

Come see.

It’ll be love at first sight.

You and your guests will spend each carefree moment enjoying the resort’s many amenities while surrounded by the beauty of nature. Beach. Pools. Tennis. Golf. Kayaks. Fitness facilities.

Ski runs and trails. Men enjoy “swinging” bachelor parties at our Orvis® fly fishing school or our Dave Pelz Scoring Game School.

Ladies find bliss at Spa Amira, overlooking Lake Michigan, offering therapeutic massage, and lighthearted fun for bridesmaids around a spa pool.

You can welcome your guests with a beachfront bonfire– S’mores and sunsets are included! Or with a pizza party at Beppi’s, a sports bar. Your rehearsal dinner, family get-togethers and wedding party luncheons can include sophisticated restaurant soirees or picnics to go. And, you can send your guests home with a bon voyage brunch.

The Homestead STORY BY RENEE RUDZEWICZ • PHOTOGRAPHY BY KATE KRUEGER

catering We’ve carefully paired our menus with our wedding settings, creating cuisine that complements your style. Choose your favorites during your tasting visit, with the help of your event coordinator and chef. To award-winning local wines, fresh food from local farms and pastries made from “scratch” in our kitchens, we add sparkling table settings and expert service from unassuming staff. These are The Homestead’s ingredients for fabulous dining on the most important day of your lives.

Café Manitou Ceremony

Café Manitou

Wood Ridge Road Glen Arbor, MI 49636 231-334-5000 231-334-5300 Events Phone thehomesteadresort.com

Camp Firefly

Camp Firefly

Events Coordinator Barb Ellis & Lindy Kellogg

Event Rooms 3

Reception Capacity Up to 180

Guest Rooms 225

wedding 2011

PLUS: Online PDF Download the full version of this feature including all the photos, plus complete venue information!

thehomesteadresort.com · Wood Ridge Road, Glen Arbor · 231.334.5000 15

16

mynorth.com/wedding

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» 2014 MEDIA KIT

MyNorth Wedding Advertising Rates, Closing Dates and Advertising Specifications

MyNorth Wedding FOUR COLOR

QR CODES $25 per code

SPREAD

$3,620

FULL PAGE

$2,275

K PAGE

$1,145

N PAGE

$575

V PAGE DIRECTORY LISTING

$275

MyNorth WEDDING COVERS (Four color only) INSIDE FRONT $2,485 BACK COVER

FULL PAGE BLEED: 8.5” X 11.25” TRIM: 8.25” X 10.875” LIVE AREA: 8.75” X 10.875”

includes production

1/8 PAGE

INSIDE BACK COVER $2,485

$2,590

Bonus Opportunity Get a featured listing in the MyNorth.com Northern Michigan Wedding Directory for $190 when you purchase print Get a standard listing in the MyNorth.com Northern Michigan Wedding Directory for $100 when you purchase print

Closing Dates: 8-page Packages: Mid-September Fractionals: Mid-October

includes production • Image or Logo • Business name, address, website • 65-word description

1/4 PAGE (3.375” X 4.75”)

Ask about the Wedding Package that includes MyNorth Weddings and proximity to the special wedding feature January Traverse, Northern Michigan's Magazine.

1/4 package = $525 each when you buy both or $575 for Wedddings or $700 in Traverse Magazine 1/2 package = $1,000 each when you buy both $1,145 for Weddings or in Traverse Magazine Full package: $2,000 each when you buy both $2,275 in Weddings or in Traverse Magazine

includes production

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» 2014 MEDIA KIT

Combined MyNorth Media websites reach more than 741,000 visitors annually.

MyNorth Media Online

The premiere online resource for people who love Northern Michigan MyNorth.com's Online Audience in 2013 • More than 800,000 visits • More than 545,000 visitors • More than 2.1 million page views • 195 countries • All 50 states • More than 460 Michigan cities MyNorth Community • More than 101,000 visitors • More than 130,000 visits • More than 427,000 page views MyNorth Tickets • More than 55,000 visitors • More than 86,000 visits • More than 360,000 page views Shop MyNorth • More than 38,000 visitors • More than 53,000 visits • More than 171,000 page views

Top Michigan Cities Traverse City Grand Rapids Detroit Ann Arbor Lansing Petoskey Kalamazoo Gaylord Royal Oak Brighton Top States Michigan Illinois Ohio California New York Indiana Florida Texas Wisconsin Pennsylvania

MyNorth.com

MyNorth Community

ShopMyNorth.com

MyNorthTickets.com 2.11..14

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MyNorth.com MyNorth.com is the source for more than 66,000 visitors a month looking for Northern Michigan restaurants, events, attractions, outdoor recreation, arts & culture, home services, medical resources and much more. More than 99,000 pages of award-winning editorial and stunning photography, plus online tools, directories, videos and downloadable products as well as daily online-only articles and information.

Almost 2.1 million pageviews in one year, making MyNorth.com the premiere resource for people who love Northern Michigan.

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MyNorth.com Advertising Opportunities Display Advertising Online Directories Video

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» 2014 MEDIA KIT

MyNorth.com Display Advertising Rates LEADERBOARDS

WEB AD DIMENSIONS

• 100,000 impressions: $17 per 1000 • 50,000 - 99,000 impressions: $18 per 1000 • 10,000 - 49,000 impressions: $19 per 1000

Box

BOX ADS/SKYSCRAPERS

728 x 90 pixels

MARKETPLACE ADS • $3 per 1000

PRODUCTION • Static ad: $40 • Animated Flash ad: $90 • Purchase of 100,000 impressions includes four non-animated ad changes

300 x 250 pixels

Leaderboard Skyscraper 160 x 600 pixels

Marketplace 145 x 70 pixels

Box Skyscraper

• 100,000 impressions: $16 per 1000 • 50,000 - 99,000 impressions: $17 per 1000 • 10,000 - 49,000 impressions: $18 per 1000

Leaderboard

Marketplace Marketplace Button Button Marketplace Marketplace Button Button

STATS More than 800,000 visits to MyNorth.com in the last year. These visits were from every state and 195 countries, seeking information about Northern Michigan through MyNorth.com.

More than 2,000,000 pages were viewed on MyNorth.com in the last year. All of these pages celebrate the best of Northern Michigan.

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» 2014 MEDIA KIT

Online Directory Rates for: Home Services Directory Wedding Directory High Visibility Featured Listing • Three enlargeable photos • Setting, location and amenities descriptions • Pricing • 750-word description • Featured button appears on the directory search page • $390 per year • $190 per year with print

Northern Michigan Home Services Directory

Northern Michigan Wedding Directory

Standard Listing • Image or logo • Business name, address, website (links to website) • 65-word description • $290 per year • $100 with print Please submit your directory ads using the appropriate form.

Wedding Directory: MyNorth.com/WeddingForm Home Services Directory: MyNorth.com/HomeServForm

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Online Directory Rates for:

Northern Michigan Restaurant Directory

Restaurant Directory Hotel Directory Cabin/Cottage Directory High Visibility Featured Listing • Three enlargeable photos • Setting, location and amenities descriptions • Pricing • 750-word description • Featured button appears on the directory search page • $390 per year • $190 per year with print Standard Listing • Image or logo • Business name, address, website (links to website) • 65-word description

Northern Michigan Hotel Directory

Northern Michigan Cabin/Cottage Directory

Please submit your directory ads using the appropriate form: Restaurant Directory: MyNorth.com/RestForm Hotel Directory: MyNorth.com/HotelForm Cabin/Cottage Directory: MyNorth.com/CottageForm

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» 2014 MEDIA KIT

MyNorth Video

MyNorth.com’s online video instructs, informs, entertains and inspires hundreds of thousands of visitors seeking information and experiences in and about Northern Michigan.

Statistics show that video holds a captive audience that is very engaged with the content. Consumers click on videos because they want to see them.

That’s advertising at its best.

MyNorth Videos appear in their category on MyNorth.com for one year and can clients can link to them from their website, emails, social media and more.

A Google study reports that video affects every stage of the travel-purchase process from research through post-purchase.

Scan here for video: mynorth.com/visitbellaire

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» 2014 MEDIA KIT

MyNorth.com Video Opportunities Videos are often included in newsletter editorial reaching from 50-69,000+ subscribers Video Postcards • One-minute professionally produced video shot on location at your business • Includes music • Available in the Video section of MyNorth.com for one year • Link to the video from your website from your emails, from social media • $450 • $400 with print One-minute Walk and Talk • One-minute professionally produced video shot on location at your business • Voice-over + music • Simple graphics • Available in the Video section of MyNorth.com for one year • Link to the video from your website from your emails, from social media • $650 • $600 with print Custom Video Production • Professional custom production available on request QR Code • To use on print materials to drive traffic to your video • $25

Scan here for video: mynorth.com/rustictour

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» 2014 MEDIA KIT

ShopMyNorth.com ShopMyNorth.com is the marketplace for more than 38,000 online Northern Michigan shoppers.

When people who love Northern Michigan can’t experience the delight of shops, boutiques and artisans in the villages and towns Up North they use ShopMyNorth. It’s easy for you to sell our audience your Northern Michigan products—we do all the marketing to drive traffic to the ShopMyNorth.com site.

How it works First we post your products in our online store ShopMyNorth.com, if they are made in Michigan or have a special connection to Northern Michigan themes or lifestyle. Then when an order comes in we send you an email with all the customer information so you can ship your products to them. Monthly we send you your share of the revenue and shipping reimbursement. Our marketing drives traffic to the site to see your products. It’s that easy!

Individual Products Displayed • Products appear alongside ShopMyNorth products • Free to post your products, ShopMyNorth retains 25% of revenue when your product is sold Featured Retailers • Unlimited number of products, minimum of 3 • Category page with your image and info on top • Regular rotation in the ShopMyNorth.com opening slide show • $200 annual fee, ShopMyNorth retains 25% of revenue when your product is sold ShopMyNorth Marketing • Traverse Magazine, 24,000 circ. print ads all year, early participants may be featured in print ads • Online ads on MyNorth.com, the best Northern Michigan website, 66,000 avg. visits per month, 91,000 in summer, Featured Retailers names and images used regularly • MyNorth Holidays print ads, 45,000 circ.

• Email newsletters to 50-69,000 subscribers • Additional seasonal advertising in print and broadcast media

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» 2014 MEDIA KIT

MyNorthTickets MyNorthTickets.com is the regional ticket portal for Northern Michigan where organizations can sell tickets for everything from music to theater to boat excursions.

Anyone Can Use MyNorthTickets Any organization can use MyNorthTickets to process: ticket sales; registrations for classes and workshops; reservations for dining events or parties; fundraisers; entrance into attractions like festivals, museums, historical sites, boats, tours and parks.

MyNorthTickets Benefits: • Sell seamlessly on your website and in the MyNorthTickets portal using one easy system • Adapt to use general ticketing or reserved seating charts • Process credit card orders securely • Collect ticket buyer information for your database • Free QR codes to use on posters and in your ads, so smart phone users can purchase tickets on the spot • Optional ticket printing services, call for quote • Optional box office staffing at $25 - $35 per hour, plus mileage MyNorthTickets Marketing • Traverse Magazine, 24,000 circ. MyNorthTickets print ads year-round • Online ads on MyNorth.com, the best Northern Michigan website, 66,000 avg. visits per month, 91,000 in summer, ticketing organizations’ names and images featured regularly in MyNorthTickets advertising • MyNorth Vacation Guides MyNorthTickets print ads, circ. 375,000 • MyNorthTickets text ads in e-newsletters to 50-69,000+ subscribers

• Additional seasonal MyNorthTickets advertising in print and broadcast media Additional Marketing Opportunities TicketWire monthly e-newsletter, 69,000+ subscribers • Image; links to videos and website; 100 words of copy • “Buy Tickets” button • $25 for ticketing organizations; $100 for non-ticketing organizations • Please submit your ad to MyNorth.com/WireForm Tickets Alerts, custom e-newsletter, 21,000+ subscribers • Customized email alert, exclusive to your event • Limited to 15 alerts per month • Available to ticketing organizations only • Image; links to videos and website; 3 paragraphs of text, last paragraph covers ticket and box office information • “Buy Tickets” button • $75 each alert • Please submit your ad to MyNorth.com/AlertForm

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Âť 2014 MEDIA KIT

E-newsletters

MyNorth Media’s e-newsletters are one way many people who love Northern Michigan choose to get all the information they need about food and wine, travel, getting outdoors, building and styling their homes and raising kids Up North.

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» 2014 MEDIA KIT

E-newsletters

FOOD & WINE

NORTHERN STYLE

GETTING UP NORTH

OUTDOORS

KIDS UP NORTH

TICKETWIRE

• New food finds • Recipes using the farmer’s market • Wines that can’t be missed • Tips for entertaining • Restaurant openings • And more—all free!

• 52,000+ subscribers

• Entertaining ideas • Green building and renovating techniques • Decorating tips to bring the North into your home • Healthy living ideas • 50,000+ subscribers

• Summer vacations Up North • Winter ski weekends • Lodging deals • Cottage & Lakefront Living • Events • 53,000+ subscribers

• Camping, paddling & hiking trips • Tips on the best gear • Wildlife information • Biking trails • Events • 50,000+ subscribers

• Great for grandparents, parents & caregivers • Crafts & projects • Classes, festivals & events • Things to do and tips on how • 2,090 subscribers

• Events • Festivals • Lessons & Conferences • Fundraisers • 69,000+ subscribers

• Fishing holes & tackle 2.11..14

» 2014 MEDIA KIT

E-newsletter Advertising Rates E-newsletter Advertising • $300 • Headline, one image, logo • Text ads include 25 words • Link to advertiser webpage Exclusive E-mail Blast • $1,500 each • A sponsored email blast to our entire list of 65,000+ subscribers • Limited to one per month • Customized • May include several logos, images and links • Text is unlimited although we suggest fewer than 500 words.

• Great for announcing events & specials

The whole newsletter is about your organization—every photo, all the stories and links.

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Âť 2014 MEDIA KIT

Custom Communication Services

Website Design & Development High Definition Video Production Custom Publishing Custom E-newsletter Design and Management

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Âť 2014 MEDIA KIT

Website Design & Development MyNorth Media offers website design & development for as low as $2,000.

Enterprise-class CMS and e-commerce solutions available. Custom designs.

MyNorth Media never uses templates or stock designs.

Microsites Custom CMS Sites Custom Blogs E-Commerce Solutions Custom Form Development Lead Generation Landing Pages Custom Email Templates CRM Integration SEO/SEM Best Practices Consulting Custom Web Application Development

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Âť 2014 MEDIA KIT

Custom High-Definition Video MyNorth Media has produced more than 400 high-definition videos covering Northern Michigan travel, the outdoors, arts, food & wine, home services, real estate and more.

Custom videos can be any length and can focus on branding, instruction, information and more.

Distribute and use the video as desired: Marketing Commercial broadcast Corporate/industry promotions Trade shows Fundraising Packages start as low as $450

Scan here for video: mynorth.com/gallery50 2.11..14

Âť 2014 MEDIA KIT

Custom Publishing MyNorth Media has been designing and producing custom publications for decades. Your custom publication can take any form, to meet any need.

Corporate Branding Anniversary celebrations Overviews of interiors Travel materials Corporate History Print Leverage our design team to lay out your images and copy Take advantage of our high-volume printing relationships Self-published soft cover books in high or low quantities Digital Digital production formats available for use online Distribution Direct mail Distribution of free publications throughout Michigan Newspaper Insertions

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Âť 2014 MEDIA KIT

Custom E-newsletter Creation & Management You could buy an email management system, learn how to use it, research best practices for improving open rates, design a header, lay out the copy and graphics and analyze the tracking. Or could you let us do that for you. We’ll send out more than a half million emails this year with open rates of 20% to 33%. Let us bring that expertise and proven success to your business.

Email Distribution Blast an email to your list Develop an ongoing e-newsletter Email design Layout your images and copy Custom header designs List Maintenance CANSPAM compliance Track unsubscribes and bounced emails Automatically add online subscribers to your list

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» 2014 MEDIA KIT

Event Sponsorships Consumer Events • Ultimate Up North Kitchen Tour • Northern Home and Cottage Tour Attendee Profile • Subscribers of Traverse, Northern Michigan's Magazine • Local Business Owners • Media • Northern Michigan Consumers • Businesses targeted by segment Event Sponsorship Benefits • Valuable advertising packages • Opportunity to engage directly with prospects • Exceptional editorial coverage of the events • Targeted business audiences Business Events • Red Hot Best Winners' Reception • Special Section Launch Parties Attendee Profile • Businesses targeted by segment Event Sponsorship Benefits • Targeted business audiences • Valuable advertising packages • Opportunity to engage directly with prospects 2.11..14

» 2014 MEDIA KIT

Advertising Production Rates PRODUCTION PRICING BY AD SIZE

WEB ADVERTISING PRODUCTION RATES

• Price includes initial ad design and two design revisions.

You can recieve a total of 3 ad design proofs. If you make changes to the 3rd proof, all additional ad design proofs are $10 each.

• Static ad: $40 • Animated Flash ad: $90 • Purchase of 100,000 impressions includes four non-animated ad changes

AD SIZES 1/6 1/3 and 1/2 2/3 and Full Page 2 Page Spread

$70 $130 $195 $265

Minor Change $35 Hourly Rate $70 (Broken into increments of 15 minutes with a $35 minimum charge.)

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» 2014 MEDIA KIT

MyNorth Media Online & Social Media Marketing Services FACEBOOK PAGE MANAGEMENT

FACEBOOK PAGE MANAGEMENT

Entrepreneur Package $250/Month, Three Month Contract

Advanced Package $375/Month, Three Month Contract

• Monthly Cover Photo Update that reflects Brand Identity

• Monthly Cover Photo Update that reflects Brand Identity

Content Management • Daily Postings Scheduled 7 Days a week based on an Editorial Calendar created with input from client.

Content Management • 2 Daily Postings Scheduled 7 Days a week based on an Editorial Calendar created with input from client.

• All Content and Images posted will represent the brand accordingly and will create a consistent brand identity/brand message.

• All Content and Images posted will represent the brand accordingly and will create a consistent brand identity/brand message.

• Integrate opportunities around product launches, marketing campaigns, events and any offline promotions.

• Integrate opportunities around product launches, marketing campaigns, events and any offline promotions.

• Respond to FB users comments, questions, concerns, etc. and engage users through purposeful content and responses.

• Respond to FB users comments, questions, concerns, etc. and engage users through purposeful content and responses.

Reporting • Monthly reporting on insights from posts.

Reporting • Monthly reporting on insights from posts.

• Utilize insights from reporting to create content that increases engagement and user response.

• Utilize insights from reporting to create content that increases engagement and user response.

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» 2014 MEDIA KIT

MyNorth Media Online & Social Media Marketing Services FACEBOOK AD MANAGEMENT

FACEBOOK AD & PAGE MANAGEMENT

Facebook Management $75/Month Facebook Ad Setup Fee $100/Month Facebook Ad Budget Fee $250 Campagin Duration, One Month

Facebook Management $375/Month Facebook Ad Management $75/Month Facebook Ad Setup Fee $100 Facebook Ad Budget $250/Month

SetUp Fee includes: • Create and Run (1) One campaign Targeting One Audience Segment

• Three Month Contract • Monthly Cover Photo Update that reflects Brand Identity

• Choose Ad Targeting Based on appropriate Client Demographics • Write and test Two Ads with Different Calls to Action Monthly Management Fee $100 includes: • Monthly Reporting and Analysis

Content Management • 2 Daily Postings Scheduled 7 Days a week based on an Editorial Calendar created with input from client.

• All Content and Images posted will represent the brand accordingly and will create a consistent brand identity/brand message.

• Revision of Ad Creative

• Integrate opportunities around product launches, marketing campaigns, events and any offline promotions.

• Review & Analysis of Target Audience and Demographic Response

• Respond to FB users comments, questions, concerns, etc. and engage users through purposeful content and responses.

Reporting • Monthly reporting on insights from posts.

• Utilize insights from reporting to create content that increases engagement and user response.

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» 2014 MEDIA KIT

MyNorth Media Online & Social Media Marketing Services PPC MANAGEMENT FOUR PACKAGES/MODELS Campaign Setup

We do all the legwork, research, writing, and set-up. Once the campaign is live, we’ll hand off the management to the client. Includes one hour of training/support.

Campaign Set Up $1000 Includes: • Keyword Research (up to 200 Keywords) • Adgroup Creation • One PPC Ad written per Adgroup • Targeted Landing Pages Chosen • Account Creation and Setup on Google or Bing

Campaign Audit

$800 (up to 200 keywords)Looking for someone to take your existing campaign to the next level? We will audit an existing PPC campaign, and develop a detailed analysis of performance. Upon audit completion, clients will receive concrete recommendations for campaign improvement. For an additional fee we’d be happy to implement the recommendations or hand-off to your in-house marketer.

Consulting $80 per hour

Our PPC consulting services are designed to help in-house PPC managers tackle specific questions and improve performance.

PPC Management

This is our full service package. We’ll set up a well-researched and targeted campaign, and manage everything from keyword bids to landing page performance. We provide regular reporting and analysis with actionable recommendations as needed.

Minimum Campaign Spend $500 Campaign Set Up $500 Includes: • Keyword Research (up to 200 Keywords) • Adgroup Creation • One PPC Ad written per Adgroup • Targeted Landing Pages Chosen • Account Creation and Setup on Google or Bing

• One hour training session Monthly Management Includes: (% based Fee dependent on monthly ad spend) • Keyword analysis and revisions • Creative testing and analysis • Landing page testing • Monthly reporting and analysis

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» 2014 MEDIA KIT

MyNorth Media Online & Social Media Marketing Services Our Staff Experience Includes: B2B • Maritz • Avery Dennison • Entrust • Kimberly Clark • Unisys B2C • RugsExpress.com • 1-800-Got-Junk • BirthdayInaBox.com • Cancer Treatment Centers of America • LasikPlus • BayBreezeYacht Charters • Spinsite.com • T-shirts.com • Silkflowers.com • Car&Driver

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