100% Local 100% Women 100% You!
Media Kit 2016
Real Women • Real Health • Real Healing NOV. 2015
OUR GOAL: To make a difference in the lives of everyone who touches this extraordinary publication. Eydís Magazine strives to deliver a publication that mirrors personal interests in the health and wellness of our readers. We offer a unique perspective by providing content that is empowering, uplifting, inspirational and healing, from professional women to stay-at-home moms. Like no other, Eydís Magazine is a glossy full color, monthly publication that celebrates middle to upper income health conscious women, and is committed to being an unbeatable source of marketing for our advertisers. We do this by exposing them to a dynamic group of decision makers ‑ WOMEN! Eydís Magazine is distributed to select areas throughout Southern Oakland and Western Wayne counties, serving Novi, Northville, Plymouth/Canton, Livonia, West Bloomfield, Bloomfield/Bloomfield Hills, Birmingham, Farmington/Farmington Hills, and Southfield. We mail directly to physicians, chiropractic and attorney offices, spas, salons, and fitness centers throughout these Counties, reaching over 100,000 women per issue. We are committed to helping our advertisers succeed by being an effective marketing tool with high visibility in the community.
IT’S TIME TO TAKE A STAND
Good health
REPORT
HOW GIVING CREATES
Abundance JUMP START YOUR
Holiday Shopping
S A B R IN A C R O N IN
Respect Strength & Compassion
ONLINE PRESENCE: Can’t wait to get your copy of Eydís Magazine? Not a problem. Visit Eydísmagazine. com for an exact digital turn by turn copy. Home delivery is available.
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THE PURCHASING POWER OF
WOMEN
When it comes time to buy, women are more often the decision makers and motivators. Women have gained ground in earning, spending and influencing the household spending. Women represent a significant amount of the buying power no marketer can afford to ignore. 85% of all brand purchases are made by women. 60% of all personal wealth in the U.S. is held by women. 51% of all stock ownership in the U.S. are women. 65% of requested services at car dealerships are made by women 75% of women are identified as the primary household shopper 50% of products typically marketed to men are purchased by women Women own 40% of all American private businesses 1.3 million women earn more than $100,000 in annual salary. Senior women age 50+ have a combined net worth of $19 trillion. Over the course of a families life, 90% of married women will control its wealth.
Targeted range: 30 - 60 Middle to upper income Women account for 85% of all consumer purchases including everything from autos to health care. 91% of New Homes 66% PCs 92% Vacations 80% Healthcare 65% New Cars 89% Bank Accounts 93% Food 93 % OTC Pharmaceuticals Information by sheconomy.com
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IN EVERY
ISSUE
Covers and Cover Stories ‑ Covers are carefully sought after and chosen to represent inspirational stories that will impact our readers in an empowering way. Life Coach ‑ John Schalter, Attorney, Life Coach, Professional Screenplay Writer and President of the St. Clair Butterfly Foundation Health Column ‑ Lila Lazarus, Award Winning Health Reporter, Governor’s Fitness Council, Yoga Teacher, Co-Director of Etiquette University and President of Kids Kicking Cancer Real Life Column ‑ Laura Solomon, Author of, “Normal Life” and “Mother of Nine” Life Empowerment Column ‑ Judy Lipson, Licensed Professional Counselor and Educational Strategist Serendipity ‑ Adria DeAngelis Veit, Successful Business Owner and Psychic Medium Inspirational Column ‑ Elaine Grohman, Speaker, Author, Energy Healer and Angel Reader Healthy Eating ‑ Dawn Bause, World Renowned Chef, Cooking Instructor, Culinary Tour Coordinator and Co-Author of the Italian Cookbook, “Romance Begins in the Kitchen”
2016 DEADLINES
SPACE
MATERIALS
January.....................................12/10 . ..............................................12/15 February ……………...................01/10 ...............................................01/15 March . ......................................02/10 ..............................................02/15 April ..........................................03/10 ..............................................03/15 May . ..........................................04/10 ..............................................04/15 June ..........................................05/10 ..............................................05/15 July ............................................06/10 ..............................................06/15 August .....................................07/10 ...............................................07/15 September...............................08/10 ..............................................08/15 October ...................................09/10 ..............................................09/15 November . .............................10/10 ...............................................10/13 December ...............................11/10 .................................................11/13
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2016 EYDÍS MAGAZINE EDITORIAL CALENDAR JANUARY:
MAY:
SEPTEMBER:
Health and Healing: Eating healthy – Hunger for happiness
Health and Healing: Be your own health hero – menopause madness
Health and Healing: Depression – over coming and not letting it define who you are
Eydís Living: New Years resolutions
Eydís Living: Women without limits – Learn to live your dreams
Eydís Living: The balance between work and personal life
Relationships: Mom and me – relationships between moms and their children
Relationships: Are men really from Mars, who wants to live on Venus anyway? How to thrive and have a great relationship.
Relationships: Joyful living and relationships Personal Growth: Weight loss through Charka healing Personal Growth: Manifest the life you desire and deserve
Personal Growth: The art of self love – ain’t nobody happy til Mama’s happy Personal Growth: Transforming fear
FEBRUARY: Health and Healing: It’s your heart ‑ Protect it Eydís Living: The secret to being happy and staying together Relationships: Surrender and attract the partner you desire Personal Growth: Unleashing your true potential and own it Personal Growth: Understanding energy, reiki/healing etc
Personal Growth: Shame and how it affects your body
JUNE: Health and Healing: A healthy mind promotes a healthy body Eydís Living: Go lean – why more protein if good for you Relationships: The significant role of a fathers love Personal Growth: How to create abundance in all aspects of your life Personal Growth: The healing process of grief
MARCH: Health and Healing: Infertility ‑ Up-close and personal Eydís Living: Ways to become more active creating a healthy balance in your life Relationships: What makes a good partner-ship. Personal Growth: That four letter “F” word F-E-A-R and ways to squash it Personal Growth: The burden of self-judgment
JULY: Health and Healing: Abuse is nondiscriminatory – don’t live with it, tell someone Eydís Living: Stop worrying and start succeeding – What drives your success Relationships: Understanding the difference between a man and a woman – is there one? Personal Growth: What letting go really means to you and your life Personal Growth: Coping in time of crisis
APRIL:
AUGUST:
Health and Healing: Beauty from the inside out
Health and Healing: Taking care of your body, your mind and your spirit – The effects if one is off
Eydís Living: Mindfully changing your habits to become all you can be Relationships: What makes a good partner-ship Personal Growth: Become who you want to be with no apologies Personal Growth: How to mindfully manage ADHD
Personal Growth: Ways to make your life fabulous
OCTOBER: Health and Healing: Beat that 6 letter “C” word – C-A-N-C-E-R and don’t let it own you! Eydís Living: How to make real change in your life Relationships: Attracting love Personal Growth: Who am I... not Personal Growth: How to make real change in your life
NOVEMBER: Health and Healing: Finding calm before the storm – Stress relief Eydís Living: Detoxify your body, detoxify your life Relationships: How do deal with emotionally draining people and relationships Personal Growth: Stepping into your X-Factor Personal Growth: Ways to deal with narcissist people
DECEMBER: Health and Healing: Increasing your happy endorphins
Eydís Living: When is quitting or giving up ever a good idea
Eydís Living: Appreciating what you have and how giving back creates abundance
Relationships: How to create a healthy relationship with money
Relationships: How do deal with emotionally draining people and relationships
Personal Growth: The art of reading people, it’s not personal
Personal Growth: You are not your circumstances, Understanding who you are
Personal Growth: Becoming who you really are
Personal Growth: Chakra Balance and what it means
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All colors must be CMYK.
FILE FORMATS/GRAPHICS:
SPECS
We use the following software versions. If your version exceeds those listed, save your document to be downward compatible: InDesign CS2 or greater, QuarkXPress 6.5, Adobe Illustrator CS2, Adobe Photoshop CS2, Adobe Acrobat 7
LINE SCREEN: 175
All linked graphics must be included with the document. Please collect for output, and save all fonts along with ad, images and logos to a folder or medium to be sent.
BLEED :
PROOFS:
PRINTING PROCESS: Web offset
Build ad to trim and extend bleed .125” beyond each side of the document page.
SAFETY MARGINS:
Please supply a digital proof calibrated to SWOP print specifications that represent the final digital file at 100%.
Allow 3/8” from trim edges except for spreads, which require 5/8” safety from side trim and 1/8” gutter safety.
If a proof is not provided, we cannot beheld responsible for materials that run incorrectly, as final output will be compared to an internal proof only.
MAGAZINE TRIM SIZE: 8.375” x 10.875”
PAYMENT DETAILS:
MEDIA: Macintosh formatted disks may be provided in the following formats: CD-ROM or DVD. Please label all media with publication name, company name and contact information.
All payments are due on the 1st of the month. A continual $10 late fee will be applied to all clients every 30 days past due. We accept major credit cards with a 2.5% service charge. Contracts become non-cancelable after story runs. For more information call 248.556.1521
IMAGE RESOLUTION: Images should be provided at 300 dots per square inch (DPI) to insure quality reproduction. Web images are not acceptable.
MECHANICAL INFORMATION FOR ADS 1/4 page
3.5” x 4.72”
Vertical
GENERAL AD CONSTRUCTION:
1/2 page
3.4” x 9.6”
Vertical
Build pages to trim size and extend bleed 1/4” beyond each side of the document. Supply spread ads as spreads, all other pages as single pages.
1/2 page
7” x 4.72”
Horizontal
2/3 page
4.9375” x 10.125”
Vertical
When creating a Postscript file, all high-resolution images, artwork and fonts must be included when the file is written.
Full Page
8.375” x 10.875”
Bleed Page
8.5” x 11.125”
FONTS: Use only Type 1 fonts. Both printer and screen fonts required. Use stylized fonts only. DO NOT apply style attributes to fonts. Include only those fonts used in your document, along with those used in embedded graphics. To minimize potential problems, fonts within embedded graphics should be converted to paths/outlines whenever possible.
Full page trim size 8.375” x 10.875”
Full page bleed size 8.5” x 11.125
1/6 V
1/3 H
1/2 H
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1/2 V
1/4 V
2/3 H