CAA Magazine - Summer 2014 Edition

ACADEMY THE COMMERCIAL ART

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2014 Results

ADDY Awards PAGE 22

Our Year in

SkillsUSA

Bonus CAA

Yearbook PAGE 48

SUMMER 2014

Check us out on your mobile devices www.myTBTart.com

Visual arts is an extremely broad term. Basically it’s everything that is made out of art: sculptures, tattoos, illustrations, photography, advertisements, logos, etc.

It’s the base of all artists that tie us together even in different areas within the field. Find your niche of the visual arts field in the Commercial Art Academy!

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16 State Titles in Advertising Design How is that possible?

The real question should be is “Why do so few people know this? but we’re here to answer the “How it’s done” It starts with our in-house contest in the classroom. Our contest is as rigorous as the National level contests begins in our classroom with 20-25 CAA JUNE 2014

students competing and the top four students become eligible to compete at the Region 4 SkillsUSA contests in February of each year. Region 4 consists of Hillsborough, Pinellas, Pasco and Hernando Counties.

In addition to the rigor of the contest our judges for the CAA in-house contests are probably (definitely) the most qualified group of judges between our students and the national judges in Kansas City. Our judges have a

few things going for them beyond the artist talents. They were all students in our program, they all are former members of SkillsUSA, they all appreciate the value of SkillsUSA in our program and volunteer a day of their lives to come back and pass on their valuable experience to the next group of CAA class of Creative Titans” (see page 5)

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PREPARED CAA in-House Ad Design competitions are conducted at National Standards

by Nadalia Hiraldo

"May the odds be ever in your favor" might be just a line from the ever popular movie The Hunger Games, but is all to applicable to the SkillsUSA competitions currently taking off in CAA with their in-house competition Contestants use their skills in the field of advertising design to eliminate their competition. After all the contestants have submitted their designs for the competition, judges with a keen eye will evaluate each design, and select four that they believe are of the best caliber. The top four artist designs from the in-house will proceed to representing the Commercial Art Academy in the SkillsUSA Regional Competitions and show their skills at the State competition, reclaiming our reign as regional champions (and, shortly afterward, state champions), but only one will prevail at a competition at the national level. For now we all wait in anticipation to see who will be the lucky victor.

Congrats to Winners of the in-house competition for SkillsUSA Ad Design, Juan, Paul, Nastia, and Tram will be the lucky four to represent us at the regional competition, to reclaim out tittle of Ad Design Champions, also congrats to the runner ups Hadeal, Maryam (above photo), and Anette.

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Our In-House Regional Expert Judges

Klaus Herdocia Creative Director - USF Health Communications Tampa, FL As the creative director at USF Health Communications, Herdocia creates and maintains the look and feel of USF Health’s visual brand standards, creative direction and marketing campaigns. He translates USF Health’s message of innovation for the future of healthcare into visual designs that reinforce that message with boldness and originality. Herdocia’s design work has been honored by the Association of American Medical Colleges, Hospital and Health Networks magazine, and by the International Festival and Events Association Pinnacle Awards. Herdocia has been at USF Health since 2005. He also has worked as a broadcast designer at WFTS-TV and worked as a designer for several Tampa Bay agencies. He is a graduate of the International Academy of Design with a Bachelor of Arts in Digital Art and Technology; Associate of Science in Interactive Media Design and Associate of Science (A.S.), Computer Graphics. Klaus and his wife have two young children.

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Ciara Curry

Matthew Foley

Graphic Designer - C•Store Depot - Tampa, FL

Freelance Artist - Computer Animation - Hollywood, CA

Ciara Curry is a graduate from the Commercial Art Academy at Tampa Bay Technical High School; class of 2012. She has served as a district and a state officer for Florida SkillsUSA during her high school career. From there, she went on to be the Social Media and Marketing Assistant at Goodtimes Tobacco located in Tampa, FL. Ciara is well known to ask the right questions to her clients and deliver what they expect. She currently works as the Graphic Designer for C-Store Depot, a local wholesale company, while maintaining a freelance clientele of her own.

Matthew Foley is a freelance artist in the field of computer animation. His credits include projects in print, film, broadcast, gaming and large scale presentations. He went to school at Tampa Bay Technical High School, Keiser College, Full Sail University, and then attacked the gaming world as a staff member at various studios in central FL. Matthew also took three years of his life and gave it over to teaching and help develop the D.A.V.E. School on the back lot of Universal Studios FL. After toning up his skills he went freelance which has dragged him all over the globe to create some of the most amazing 3D content for many studios. Some of his work can be seen at the Walt Disney theme parks, X-men Last Stand, Transformers, and television shows such as LOST and CSI. In the gaming world Matthew’s craftsmanship has been seen in HALO 3, Shadowrun, and Barbie Pet Detective.

Marissa Ebanks Full-Time Student - Ringling College of Art + Design Sarasota, FL Marissa Ebanks is currently a 2nd year student studying Advertising Design at Ringling College of Art + Design located in Sarasota, FL. During her time at Tampa Bay Technical High School, she garnered multiple accolades from associations such as The Florida Print Association and The American Advertising Federation, as well as receiving the gold medal for Advertising Design at the SkillsUSA National Leadership & Skills Conference in 2012. As she ventures into the wonderful world of creative advertising, she hopes to evolve into a creative hybrid, capable of both great art direction and witty copy writing. Find her on Instagram (@mari_eb) and Behance (www.behance. net/mari-eb)

SKILLED & EDUCATED

CA ACADEMY MAGAZINE 5

Quiz Bowl Team Maryham Hilili, Ralph Duvers, Denzal Williams, Thalia Medina & Jean Chavarria

Region 4

Competitions February 2014

SkillsUSA Region 4 contests were held this year in New Port Richey in February. Marchman Technical Education Center was the host school and the site of the annual Advertising Design contests. Mr. Orlando Savedra is the Commercial Art instructor at Marchman and was the facilitator of the contests and as usual did an outstanding job along with his panel of judges. Another interesting note about Mr. Savedra is that he has been teaching at Marchman for nearly 30 years and is a former graduate of the TBT Commercial Art program 1974.

As a matter of fact he and Mr. Naylor were at TBT at the same time, Naylor was one year ahead of him.

This year’s contestants are some of the best we have ever sent from top to bottom and that proved to be

true when we swept the contest and finished taking all of the medals plus 4th place as well. Our Quiz bowl team is to be congratulated for finishing first place in the long awaited return to the contest. All total the CAA crew were awarded 28 medals and were able to advance 21 contestants to the Florida SkillsUSA state Championships to be held in Pensacola, FL in April.

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SkillsUSA Region 4 Results Marchman - Pasco Advertising Design 1st Juan Nunez 2nd Tram Pham 3rd Nastassia Pluhatyrova 4th Paul Thompson

Customer Service 2nd Justine Tran 3rd Nadalia Hiraldo

Job Skill Demonstration 1st Alyssah Serrano

Pin Design 1st Mahdi Qdeih 2nd Hadeal Qdeih 3rd Cathy Rosembert

Prepared Speech 1st Kelsea Andrews 2nd Sabrina Moore

Promo Bulletin Board 1st Tram Pham & Anette Fernandez 2nd Amani Taha, Mykyle Laguna & Veronica Ortiz 3rd Tierra Wilson, Brandy Dixon & Selma Husovic

Quiz Bowl 1st Commercial Art Academy Maryham Hilili, Ralph Duvers, Denzal Williams, Thalia Medina & Jean Chavarria

T-Shirt Design 1st Paola Solarte 2nd T'Yanna Moore 3rd Murzia Siddiqui

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T’Yanna presents her silver medal winning T-Shirt Design presentation

DEDICATED

Other Random Facts about our program and SkillsUSA. 6 National Titles

1998 Advertising Design Edward Bayonet - 2nd Place 2001 Advertising Design Aaron Criswell - 3rd Place 2011 Promotional BB Nick & Mateo Fernandez - 2nd Place 2012 Pin Design Kristina Naylor - 3rd Place 2013 Advertising Design Marissa Ebanks - 1st Place 2013 Advertising Design Taylor Thor - 1st Place

35 State Titles

In addition to our 16 Advertising design championships we have 19 more state titles in other contests for a grand total of 35.

2 State Presidents

Two of our CAA students have been elected and served as State President of Florida SkillsUSA. Terrence Smith 2009 & Cherise Clarke 2012.

20 State Design Contests

Marissa Ebanks former CAA graduate and National Gold medalist in 2012 judges the concept, thumbnail sketches as well as the five minute presentation.

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Trading Pin Design 2002 - Anthony Valdez 2003 - Tommy Burke 2004 - Marcus Kennedy 2005 - Megan MacNeel 2006 - Sarah Torres 2008 - Kaitlain Percy 2010 - Devin Mendez 2011 - Colleen Drennan 2012 - Taylor Thor Program Cover 2005 - Tiffany Ciper 2008 - Brad Self 2010 - Gabrielle LeGendre 2011 - Patrick Fino 2012 - Taylor Thor T -Shirt Design 2010 - Jordyn Williams 2011 - Jordyn Williams 2012 - Taylor Thor Banner Design 2010 - Kendra Pacho 2011 - Kristina Naylor 2012 - Taylor Thor DID NOT COMPETE 2009, 2013, 2014, 2015

JUNE 2014

STATE CHAMPIONSHIPS Heavy rain didn’t stop SkillsUSA State competitions

Torrential downpours may have kept tourists off of Pensacola Beach Tuesday morning and afternoon, but the weather barely phased the more than 1,000 Florida high school and college students competing in the second day of the 2014 SkillsUSA Florida Conference at the city’s Bay Center.

The event’s 119 skilled labor and leadership competitions were held - with the exception of the masonry contest - despite many originally being scheduled to be held in the Bay Center’s outdoor parking lot. Twelve contests were moved to drier locations, including George Stone Technical Center, Locklin Technical Center and Pensacola State College.

The decision to move the competition JUNE 2014

locations was done with students’ safety in mind.

The competition’s closing ceremonies were held at the Bay Center at 7 p.m. during the height of the storm as 4,000 people attended. The top performers in each competition were awarded gold, silver or bronze medals. Gold medalists will advance to a national competition to be held in Kansas City, Mo., this June.

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T-Shirt Design

SILVER - Paola Solarte

Job Skill Demonstration GOLD - Alyssa Serrano

SkillsUSA Quiz Bowl

SILVER - Maryam Hilili, Jean Carlo Chavarria, Thalia Medina, Denzal Williams, & Ralph Duvers

Pin Design

GOLD - Mahdi Qdieh SILVER - Hadeal Qdieh

CHAMPIONS 10 CA ACADEMY MAGAZINE

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Proud to Present 17 State Medals - Including 4 State Titles

Job Skill Demo Open Gold - Alyssa Serrano Promotional Bulletin Board Gold - Tram Pham & Anette Fernandez Bronze - Amani Taha, M. Laguna & Veronica Ortiz Quiz Bowl Silver - Chavarria,Hilili,Duvers,Medina & Williams Advertising Design Gold - Nastassia Pluhatyrova Silver - Paul Thompson Bronze - Juan Nunez T-Shirt Design Silver - Paola Solarte Trading Pin Design Gold - Mahdi Qdeih Silver - Hadeal Qdeih JUNE 2014

THANKS FOR THE

FEEDBACK “I know you are very proud of your students, as you should be. Congrats to you and Mr. Bayonet for all the hard work you guys do preparing these students for exciting careers in the commercial arts field!”

Sincerely, Alison Henderson TBT - Early Childhood Ed Instructor “My team and I congratulate you, Ed, and your students for an outstanding achievement! We are proud of their efforts to become award winning designers.”

Bill R. Longstreth TECO Energy Manager of Creative Services

“Once again, I send congratulations to you and your very talented students!

Wow! Did any other schools place in any awards? I can’t tell you how much I appreciate your sharing good news about the Titans and especially about your unique program. TBT has the only program of this kind in the district. I thank you for your leadership and for shepherding Commercial Arts into the award winning program that it is. You should feel very proud.....I know that I am.”

Sylvia C. Albritton, Ed.D. Former Principal of TBT “Awesome, as always !!!”

Marcy Leber Retired and Lovin’ it Tampa Bay Technical High School

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Here’s a LOOK at our WORK Art from our SOPHOMORES

Gasparilla Festival of the Arts

Artwork & Design by Noah Morrow Sophomore

Saturday, March 1, 2014 9 a.m. – 6 p.m.

Sunday, March 2, 2014 10 a.m. – 5 p.m.

Downtown Tampa Curtis Hixon Waterfront Park info@gasparillaarts.com

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gasparillaarts.com

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Here’s a LOOK at our WORK Art from our SOPHOMORES

SEPTEMBER 27-29, 2013 UKRAINIAN HOMESTEAD, LEHIGHTON, PA 18235

you w ish t o see i n the world

CREATIVE ACTIVATION THROUGH ART, MUSIC & DANCE

by & Design Artwork ha Rosa Samant ore Sophom

JUNE 2014

CA ACADEMY MAGAZINE 13

Here’s a LOOK at our WORK Art from our SOPHOMORES

saint laurent paris art show le batofar s riverbank of the Seine tuesday, april 1st • 9pm

Alyssah

by Serrano & Design Artwork o Serran Alyssah ore Sophom

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Ad Created & Designed by Nastassia Pluhatyrova - This Ad Campaign was awarded a 2014 Local & District level Gold ADDY award

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CHAMPION ONE

Have you ever seen the Food Network’s show “Chopped”? Well the CAA class introduced a new version of the show for our classroom learning fun. The competition based game is basically the same as the TV show but we switch the problem/ solution from preparing food dishes with secret ingredients to designing an ad using different supplied design elements, color palettes and wild font choices..

In the beginning round, four designers compete.

Their challenge is to take a mystery brief of elements & design specs and turn them into a design solution that is judged on their creativity, technical skills, and presentation with minimal time to plan and execute.

Round One - (The Concept) The designers are given a creative brief containing the project information and specifications. The solution each competitor prepares must contain each of those elements and achieve

the stated objectives.

The Concept 15 minutes

The elements & specs are often ones which are not commonly used together due to the random selection of fonts and colors. For example, “Coca-Cola, The color blue, and comic sans font may have to be included in their designs.

The Design 25 minutes

The competitors are given access to a common resource folder containing stock images with a variety of options available the contestant can include or not or may create their own.

After each round, the judges critique the designs based on creativity, technical skills, and presentation. The judges then decide which designer is “cropped,” that is, eliminated from the competition. Thus, by the Pitch round, only two designers remain.

When deciding the winner, the judges consider not only the presentation, but the entire project presented by each designer as a whole.

Each round has a time limit:

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The designers must prepare their images and present to the judges a PDF file on the provided flash drive for TWO judging before time runsCHAMPION out.

The Pitch 15 minutes to prepare a 2 minute presentation ”the pitch” Our first year produced a fierce contest ending up in a final championship round of 4 contestants. By the time the final round was decided it pitted seniors Denzal Williams and Mahdi CHAMPION THREE Qdieh in the final Championship round where Denzal ended up our official winner that did not get CROPPED. Congratulations goes to Denzal and all 16 contestants. Also a big thanks goes to our expert hostess, Amani Taha and a special shout out to Paul “DJ Haiku” for the walls of sound.

Encore!

CHAMPION FOUR JUNE 2014

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CA ACADEMY MAGAZINE 17

Denzal Williams our FIRST “Cropped” Champion

DON’T GET CROPPED!

Go to myTBTart.com

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INTERVIEW with Amari Johnson - Former student

by Denzal Williams

Lots of Questions for Amari Johnson What are your career goals?

“My dream is to become a multimedia designer. And possibly major in Graphic Design. As of right now I plan on finishing my animation degree at university of Central Florida and get more experience at an actual art school for grad school.”

How do you handle pressure?

“It is interesting because I somewhat like pressure. When under pressure or deadlines, I get this adrenaline rush and tell myself it WILL get done. I give myself no excuses.”

Who are you and what do you do?

“I am an Animation major at the University of Central Florida and is a full time student.”

Why do you do what you do?

“I go to school because education is the ultimate reward and opportunity you can give yourself in life. To become successful it is inevitable to go to school. Competition is high in the art world and there will always be someone who will want it more.”

What role does the artist have in society?

“Artists play a major role in society.

Especially now that we are becoming so technologically advanced. Artists affect probably anything and everything we touch or do. For example the clothes you wear, they chair you are sitting in, the house you live in, the design of the bottle you drinking from, or the design of the graphics ON the bottle! Pretty much any electronic device started from an idea or thumbnail. Some people tend to forget their life, is one huge design continuum.”

How has your practice changed over time?

“When I transferred high schools my senior year, I took many art classes that JUNE 2014

were organized very differently. I fell in love with wet photography, and watercolor.

Although I enjoyed pen work and drawing, I leaned towards working with digital images on Photoshop.”

What art do you most identify with?

“I would say the art I identify with the most will always be pen and ink cartoon drawings. It has something I have drawn for most my life and I do not see it stopping anytime soon.”

What’s your favorite art work?

“I do not have a specific favorite because my art is never the same. I am always growing and changing in what I do. I also work in different mediums which make it difficult to compare.”

What is an artistic outlook on life?

“Personally my outlook on life is pretty positive. I sometimes become disheartened and somewhat anxious of what is to come next in life. I constantly ask myself where will I go? What will I become in the future? How will society as a whole evolve? I started to not question. I know that I am the only one who can shape my future. Despite all the drama and other things people go through I cannot let it affect me. I will come out on top.”

What memorable responses have you had to your work?

“As of right now, I have been told by my professor, I need to break my style/habits and start from scratch or I will never get far.”

Should art be funded?

“Art should definitely be funded. Your tools in college are not even handed to you.

Sometimes the supplies and requirements cost more than the textbooks. If you want to make art, it comes out of your pocket.

From the Paint brush to the software.”

What wouldn’t you do without?

“I wouldn’t do without my family. They are my everything and the reason I am here.”

Tell us a little bit about yourself: What got

you interested in art?

“My brother and I used to draw our favorite cartoons we watched in the morning and compete to see who’s looked the best. Ever since then we still do draw-offs lol.”

Do you have a favorite artist? If yes, what draws you to that person’s work?

“Banksy is a Street artist I love. When I shoot photography I love shooting streets and concrete walls and street art and such. I love graffiti art.”

Where do you gather most of the inspiration for your works?

“Most my inspiration is from childhood cartoons and movies.”

What, in your opinion, is the hardest step in creating a masterpiece?

“The first line on the paper. Especially if you want to make something good in your mind and it does not turn out right.”

What does “being creative” mean to you?

“Being creative means look for alternatives. It has the same properties for math.

There are a million of solutions. You need to give your brain different pathways to find the most original next best thing.”

Can you describe the time when you first realized that creating was something you absolutely had to do?

“I was a sophomore in high school. I remember crying to my mom that I didn’t want to be in the medical program. I just wanted to draw. She said she would help me. And the next step was to take art classes.”

What are you trying to communicate with your art?

“I want to communicate myself. I want to be remembered. One day I want a leave a mark on the world. And let everyone know that was Amari. That was her work.”

What’s the best advice you ever had about how to be more creative?

“Look around you. Ideas are everywhere.

You just never stopped to look.”

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Ad created and designed by Paul Thompson - CAA senior

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INTERVIEW with Edward Bayonet - Alumni & Teacher

Anette Fernandez What was your Commercial Art class like?

I came to TBT when only 10th-12th was offered for the “tech”nology side.

At that time, to enter into the program and be considered for Commercial Art; you had to have a 15 piece portfolio showcasing any art skills you have and take a test. Mr. Naylor and the second teacher at the time (Mr. Gunter), would review the portfolios and also evaluate how well we did on the test. I remember the day some of my friends and I from Van Buren Jr. High went. It was early on a Saturday morning. It was intense.

There was probably about 45 student in total there. Plus, CAA was not in the M building as it is now; it was in the R building. So the classroom was packed. We had the same wooden desk as we do now.

Anyway, we tested and had to wait almost 2-3 months to see if TBT/CAA accepted us or not. It was nail biting.

Low-and-behold. all my friends and I were accepted. Our class was a very competitive group. We always tried to out do each other. Still, to this day, we all keep in touch and update one another on our current art/design fields.

To the best of my knowledge, we are the only class where almost 80% of the graduates are in the professional field in relating to art/design.

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How did being in the Commercial Art program change your life?

It honestly gave me a sense of real world purpose. We had real time deadlines (as we still do today). I felt I was more prepared for what college or “the real world” had in store, in my field. I was far passed what the current standard was. I developed to be creative and fast at the same time.

It was because of the standards Mr. Naylor laid out to us with deadline. It made me a better business person and designer.

Did you plan on being a teacher?

Absolutely not! I was terrified of even the thought of it, I was used to traveling and doing what i wanted to do.

I always stayed in touch with Naylor over the years showing him my art and my progress in the field and when the opportunity presented itself at that moment in my life i was newly married i needed a more serious job with benefits and I couldn't act like I was eighteen anymore.

How did the opportunity present itself?

Their were always two teachers for the program and the popularity of the class kept growing and the other teacher was ready to retire so their were sort of looking for another teacher obviously Mr. Naylor wanted someone he could trust and co teach with and re brand the program to how

it used to be in the 90’s, so thats what we did.

What job experience do you have because of the Commercial Art program?

Right out of high school I went to college, I received two degrees; one in Advertising and the other in Graphic Design. From there I went directly into the job field. I worked for two record labels and for a clothing line in New York City. I worked for Death Jam records and I worked for Loud Records and I interned at Eco unlimited for two to three years earlier in my career. From their I moved back down to Florida because Death Jam South opened up at an office here in Tampa. I was responsible for all the art work and media for this part of the US for the south east region. Every club flier, every poster, every promotion that was coming out around that time, anything from 1999 to 2002 that was my work. I got to met a lot of artist attend a lot of concerts and that helped build my experience, then over the years as I traveled more I got to go to other countries sharing what i do and teaching and training others in design and layout photography. It just got to a point where my portfolio out weighed my degree so it didn't matter what my degrees were.

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The American Advertising Awards (formerly the National ADDY Awards) are the advertising industry’s largest and most representative competition, recognizing creative excellence and the very best advertising. The American Advertising Awards represent the true creative spirit of advertising by recognizing all forms of advertising, from all types of media, created by all sizes and types of entrants, from anywhere in the country.

The American Advertising Awards are unique among all advertising competitions. It is the only one that includes three rigorous levels of judging: Entries are first judged at the local level through competitions organized

by AAF member clubs Local winners then advance to 15 district competitions Finally, district winners advance to the national finals The American Advertising Award winners truly represent the best of the

best of the best. With the American Advertising Awards, it is the size of the idea that matters the most, not the size of the organization that created the work or the size of the budget behind it. This distinction truly separates the American Advertising Awards from virtually every other advertising competition.

To our knowledge TBT is the only high school in the United States that is allowed to submit artwork into the American Advertising Awards. This was due to our local ad federation grandfathering us into the student competitions that officially began in 2005. We have been involved as volunteers for this event since 2001. In 2005 when the student ADDYs were introduced we of course were invited to contribute. Since then we have celebrated over 50 Student ADDY awards from our Academy. (see page 27)

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Underclassmen Kelsea Andrews and Mykyle Laguna were winners of 2014 awards and are ready to compete again next year. This is Kelsea’s second ADDY award, she won a gold award last year as well as winning a district level ADDY. JUNE 2014

2014

ADDY

Awards

Silver - Juan Nunez - Stationery Package Silver - Kelsea Andrews - Photography - B&W Silver - Mykyle Laguna - Photography - B&W Silver - Tram Pham - Photography - Color Silver - Sabrina Moore - Photography - Color Gold - Paul Thompson - Point of Purchase Gold - Nastassia Pluhatyrova - Poster Campaign Gold - Natalie Apellaniz - Illustration Gold - Nadalia Hiraldo - Photography - B&W

JUNE 2014

CA ACADEMY MAGAZINE 23

Ad Created & Designed by Nastassia Pluhatyrova - This Ad Campaign was awarded a 2014 Local & District level Gold ADDY award

24 CA JUNE 2014 CA ACADEMY MAGAZINE 24 MAGAZINE JUNE 2014

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INTERVIEW with Matt Jones - Alumni & College Student

Jean Carlo Chavarria What school do you go to?

I go to The Art Institute of Tampa.

What made you want to go to that school?

It was personal, it was close to home and I was given advice from my mentor. If I wanted to get an art degree, I should go to art school. It was close.

Very convenient, I live like 20 minutes away. The teachers and the equipment available are pretty acceptable.

How do you feel Commercial Art has helped you in your new school?

Commercial Art has helped me so much. I mean, I would not be “Matt Jones” today if it wasn’t for CAA. I learned everything when it comes to art in that class. I developed who I am today in that particular environment.

CAA is the playing ground for Matt Jones.

Out of all the things you learned in Commercial Art, what would you say your specialty was/is?

My creativity. In Commercial Art, you were aloud to explore unimaginable lengths off getting your work finished, as long as it made the deadline. You weren’t judged for what art you liked or dislike. You were judged on creativity and execution. Commercial Art is where I learned you can develop, produce, create, develop whatever you want. With all that freedom, I was able to do what I wanted with my art.

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What do you want to do after you finish school?

After college, I want to work for a company called Landor. They specialize in branding, in graphic design, branding is where the big bucks are.

Also, I would like to do small work for small clients, like friends and families.

)What would you say makes you different from other artists?

Definitely my drive and hunger. I live for art because art lives for me. You wouldn’t imagine what is on its way here at AI Tampa because of me and few other creatives. The drive I have for my art is not like others.

What motivated you to continue studying art?

Art is my only way to live. It’s the only thing I know. Some people know math, some people know baseball, some people know fishing. I just have a good feeling when it comes to art. I know this is the only way I could really make a decent living, doing what I love to do. If I stop, I won’t get to where I dream of being.

)What is some advice you would give to people wanting to follow your footsteps?

Never stop sketching your ideas, and never get lazy. When you sketch, you brainstorm and plant seeds, some of your ideas won’t grow but, you may get a weeping willow. The only way you will get promising ideas or designs is by brainstorming and sketching. And you can NEVER get lazy, you become your worst enemy. You get lazy, you don’t sketch, you don’t sketch, you don’t find that beautiful pearl. Never give up on your craft, you must keep working to at least get a glimpse of your dream.

Who is an artist that you look up to and why?

Keith Haring. A contemporary pop artist, Keith and his art are inspirational. He also did some graffiti. Keith never let anyone stop him from doing his art, his art actually meant something, it was worth being arrested or being out-casted. He was a normal kid from Pennsylvania. Normal life, he just had a hunger for art and didn’t care what nobody thought of him or his art. He enjoyed life and his journey through his art. Seeing normal guy with a passion move to New York following a dream and actually MAKING it, … yeah, that’s inspirational to me because I can relate to Keith’s journey and passion.

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Meet Cathy Rosembert.

Cathy was born in Boston, Massachusetts, but migrated down south to Tampa, Florida, where she grew up and discovered her love of art. She started drawing in elementary school and fell in love with it. Cathy then went on to study other types of art, such as photography and graphic design, at Tampa Bay Technical High School in the Commercial Art Academy (CAA) program. She has been in the CAA program for 4 years and enjoys learning about the various forms and styles of art, and the proper way an artist communicates a message to an audience. Cathy believes that, “...the CAA program allows me to express myself creatively and to explore different art styles that help me develop and grow as an artist.� Cathy has plans to attend college to study graphic design and photography, so that she can hone her artistic craft to an even greater degree and fulfill her dream of becoming a successful graphic designer.

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2010 Silver - Cherise Clarke - Photography Silver - Gabrielle LeGendre - Digitally Enhanced Photography District Silver ADDY Award Silver - Kristina Naylor - Photography Silver - Kevin Crews - Illustration Silver - Terence Smith - Collateral Material Silver - Justine Mobley - Illustration Silver - John Quijano - Collateral Material

2011 Silver - Kristina Naylor - Photography Silver - Ciara Curry - Poster Silver - Colleen Drennan - Magazine Ad Pick of the Pros Award - Kristina Naylor - Poster

SEE THE 2014 RESULTS ON PAGE 23 2005

2007

Silver - Aaron Edelson - Interactive Media Online Advertising District Gold ADDY Award Winner Silver - Tiffany Ciper - Elements of Advertising - Logo Silver - Nizar Babul - Elements of Advertising - Logo Silver - David Ramirez - Illustration Silver - Monika Iwanow - Elements of Advertising - Photography Silver - Melody Mitchell - Elements of Advertising - Photography Silver - Monika Iwanow - Elements of Advertising - Photography

Gold - Sarah Schaller - Outdoor Advertising Best of the Bay Award Silver - Kel Goodrich - Stationery Design Gold - Rocio Ferrer - Poster Design Silver - Alex Gomez - Illustration

2006 Silver - Jenny Hockman - Elements of Advertising - Logo Gold - Dominick Gonzalez - Elements of Advertising - Logo Gold - Kristy Killian - Elements of Advertising - Illustration Silver - Tom Culberson - Stationery Silver - Kristy Killian - Magazine Ad Silver - Lakeema Matthews - Elements of Advertising - Logo Gold - Melody Mitchell - Magazine Ad Silver - Alex Desir - Movie Poster Gold - Tom Culberson - Movie Poster JUNE 2014

2008 Gold - Brad Self - Poster Design Silver - Brad Self - Elements of Advertising - Logo Silver - Jenny Hockman - Magazine Ad Silver - Jenny Hockman - Outdoor Advertising Silver - Jenny Hockman - Poster Design Silver - Jenny Hockman - Elements of Advertising - Logo Silver - Aisha Tazi - Magazine Ad Silver - Josh Castillo - Point of Purchase Silver - Kaitlan Percy - Photography

2009 Gold - Jorge Machado - Poster Silver - Sean Morin - Magazine Ad

2012 Silver - Cherise Clarke - Editorial Design Spread Silver - Taylor Thor - Mixed Media Campaign Silver - Marissa Ebanks - Logo Design Silver - Angela Don - Digitally Enhanced Illustration Gold - Marissa Ebanks - Poster Campaign Gold - Wesley Fredotovich - Poster Pick of the Pros Award - Wesley Fredotovich

2013 Silver - Brittany McCain - Illustration Silver - Ledja Tashi - Photography Digitally Enhanced

District Silver ADDY Award Silver - Cathy Rosembert - Photography - Digitally Enhanced Gold - Kelsea Andrews - Photography - B&W District Gold ADDY Award

Totals 45 Silver ADDY awards 15 Gold ADDY awards 4 District ADDY awards 1 Best of the Bay Award 2 Pick of the Pros Awards

CA ACADEMY MAGAZINE 27

Emotions run deep at this year’s smART Event

T

his year was the sixth annual smART Night event. The annual event features the program’s seniors. As a capstone event each student is responsible for a professional portfolio. Basically a seniors portfolio should have a minimum of fifteen quality pieces showing a range of skills along with creativity in design solutions.

The night begins with portfolio reviews. Our advisory committee members along with alumni and parents view and critique the students’ bodies of work.

There were over a hundred pieces of work printed a mounted and then put on display in the room to enhance the evenings presentations.

The evening also included the Standard of Excellence awards that are featured on the upcoming pages. Next year’s officer candidates were introduced and live entertainment provided

by Maryam Hilili and Thalia Medina rounded out the evening. Kelsea Andrews delivered a powerful speech and many tearful senior goodbyes made the one of the most special smART nights ever.

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Paul & Nastassia pose for Mom one more time on the smARTIST of nights. A very big THANK-YOU goes to Paul’s mom (Dortha Thompson) for supporting both Paul and our Academy for the past three years. Voted Number#1 parent by both instructors, your support is much appreciated

JUNE 2014

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Excellence is a talent or quality which is unusually good and so surpasses ordinary standards.

In the eyes of the average person, there is something snobby in striving for excellence. For some people, possibly for most, excellence is pure luck, or you are either born with it or not. It is no coincidence that those who think this way do not excel at many things in life.

The search for excellence is the result of an attitude, a habit you need to have in the first place in order to achieve it. Excellence goes together with extraordinary success that is higher than all standards.

To earn our standard of excellence a student must be able to separate themselves from the crowd of the creative commons. They must create and excel beyond what is expected and be willing to lead and practice their craft by applying and sharing their developing skills beyond our curriculum and pace.

Visualize • Create • Solve

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Standard of Excellence Awards 2014 Recipients Freshmen Jocelyn Hall Kayla Pressley Molly Huynh Sophomores Brooke Hall Noah Morrow Juniors Alanah Cooper Hadeal Qdeih Daniel Baez Seniors Mahdi Qdeih Nastassia Pluhatyrova Paul Thompson Outstanding Leadership Award Tram Pham Amani Taha Outstanding Student Stephanie Huynh Kelsea Andrews Anette Fernandez Outstanding Achievement Veronica Ortiz Alyssah Serrano Denzal Williams Most Improved Student Shadey Mohammad James Ferguson Nabil Sekirime Sara Garza

Student of the Year

Juan Nunez

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CA ACADEMY MAGAZINE 31

SENIOR PORTFOLIOS

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1st Place - Sophomore - Samantha..Rosa

2014 STUDENT CHOICE AWARDS JUNE 2014

CA ACADEMY MAGAZINE 33

1st Place - Junior - Kelsea Andrews

2014 STUDENT CHOICE AWARDS 34 CA ACADEMY MAGAZINE

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2nd Place - Junior - Hadeal Qdieh

2014 STUDENT CHOICE AWARDS JUNE 2014

CA ACADEMY MAGAZINE 35

3rd Place (Tie) - Senior - Cathy Rosembert

3rd Place (Tie) - Senior Paul Thompson

2014 STUDENT CHOICE AWARDS 36 CA ACADEMY MAGAZINE

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2nd Place - Senior - Nastassia Pluhatyrova

2014 STUDENT CHOICE AWARDS JUNE 2014

CA ACADEMY MAGAZINE 37

1st Place - Senior- Natalie Apellaniz

2014 STUDENT CHOICE AWARDS 38 CA ACADEMY MAGAZINE

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Below: Last year’s local and district Gold ADDY winning submission by Kelsea Andrews

Principal’s Choice Kelsea Andrews

2014 PRINCIPAL’S CHOICE AWARD JUNE 2014 39 CA CA ACADEMY MAGAZINE MAGAZINE 39 JUNE 2014

Come back to FB with the rest of us if you want to visit and be actually updated on CAA activities.

Students Alumni Old people

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CONGRATULATIONS JUAN NUNEZ

JUNE 2014

CA ACADEMY MAGAZINE 41

Donna Mayers Shelly Hollingsworth Debra Conn Elizabeth Campbell Doug Carter

Marcy Leber Kristina Naylor Andrew Morrison William Cassidy Darelle Roberts

Tram Pham Amani Taha Juan Nunez Nastassia Pluhatyrova Paul Thompson

Murzia Siddiqui Bunisha Kitt Dajanae Waller Tierra Wilson

Alana Cooper Austin Albritton Maryam Hilili Sabrina Moore

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Ad Created & Designed by Nastassia Pluhatyrova - This Ad Campaign was awarded a 2014 Local & District level Gold ADDY award

JUNE 2014 43 CA CA ACADEMY MAGAZINE MAGAZINE 43 JUNE 2014

Below: Vintage art and design taken from our website back in 2005. www.mytbtart.com

25 New iMacs for 2015

They are all loaded up and ready to go for next year. Not only will we move up to over 60 computers in our lab but the next version will hold the “Adobe Master Suite” which will introduce video and sound editing as well as full web building software.

Surfing the WEB ALUMNI WEB SITES

Check out the work of some of our former graduates when you get a chance.

• enhance.net/ernienieves • JoshuaSmeaton.com • Inkthinker.com • GraphicGeoff.com • randallWhiteis.cghub.com • KlausHerdocia.com • FattMoley.com • JennaZimmerman.com • MikeMcCoyPhotography.com • DennisCulver.DAPortfolio.com • TimBoatwright.com • DenisLebrun.com Add your site to this list: Contact: craig.naylor@sdhc.k12.fl.us

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SCHOOL BOARD Recognition

FACT: Our Academy has been represented at the SDHC school board meeting for the last nine consecutive years and 14 out of the last 15 years.

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CA ACADEMY MAGAZINE 45

YES, we have entered 5 Entries into this annual challenge sponsored by the Graphic Arts Education and Research Foundation.

Above: Paul Thompson’s entry which has made the finals and submitted into this national contest.

Left: We had many great designs submitted but we were only able to forward five from Tampa Bay Tech.

All updates for this contest can be monitored this summer at the website. www.graphiccommcentral.org 46 CA ACADEMY MAGAZINE

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The Commercial Art Academy Tampa Bay Technical High School

2 014

Yearbook JUNE 2014 47 CA CA ACADEMY MAGAZINE MAGAZINE 47 JUNE 2014

Natalie Apellaniz

Esteysi Barragan

Cody Briscoe

Quay Britt

Jean Chavarria

Brandi Dixon

Ralph Duvers

Sara Garza

Charles Gomez

Commercial Art Academy

Class of 2014 48 CA JUNE 2014 CA ACADEMY MAGAZINE 48 MAGAZINE JUNE 2014

Anette Fernandez

Maryam Hilili

Nadalia Hiraldo

Selma Husovic

Malachi Jenkins

Sara Jerome

Jacqueline Marshall

Kelvin Mata

Thalia Medina

Commercial Art Academy

Class of 2014 JUNE 2014 49 CA CA ACADEMY MAGAZINE MAGAZINE 49 JUNE 2014

Sabrina Moore

Juan Nu単ez

Tram Pham

Nastassia Pluhatyrova

Rashelle Oquendo

Mahdi Qdeih

Cameron Reeves

Anthony Robinson

Cathy Rosembert

Commercial Art Academy

Class of 2014 50 CA JUNE 2014 CA ACADEMY MAGAZINE 50 MAGAZINE JUNE 2014

Folasade Serrano

Scott Stodgill

Paul Thompson

Justine “Raine” Tran

Daniel Velasquez

Denzal Williams

Brynettierra Wilson

Chis Todor

Commercial Art Academy

Class of 2014 JUNE 2014 51 CA CA ACADEMY MAGAZINE MAGAZINE 51 JUNE 2014

Artwork by

Anthony Robinson

Top row: Antonika, Tierra & AlannahBottom row: Bessan, Hadeal & Murzia 52 CA ACADEMY MAGAZINE

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Mary Abukhdeir

Mariah Acree

Jean Carlo, Natalie & Kelvin

Austin Albritton

Kelsea Andrews

Daniel Baez

Emauri Barr

Caroline Carreno

Antonika Coleman

Juan Camacho

Jaquan Cook

JUNE 2014

CA ACADEMY MAGAZINE 53

Alannah Cooper

Azarria Daniels

Freddie Drayton

DaNai Edgecomb

Felix Feliciano

James Ferguson

Jeremy Gadsen

Kailyn Garneau

Brandi, Esteysi & Charles

Yalymary Gonzalez

54 CA ACADEMY MAGAZINE

Jamal Goston JUNE 2014

Larry, James & Mike

Amber Gray

Brooke Hall

Jocelyn Hall

Bessan Hasan

Kiasia Haynes

Randy Haynes

Jennifer Heinriquez

Michael Hicks

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CA ACADEMY MAGAZINE 55

Molly Huynh

Stephanie Huynh

Stacy Isom

Nathaniel Johnson

Larry Jones

Dilana Joseph

Nick Kantzios

Bunisha Kitt

Chrisna Lindor

Bakaree Lindsey

Yali, Jocelyn, Molly, Stephanie & Jennifer

56 CA ACADEMY MAGAZINE

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NEXT YEAR JUNE 2014

CA ACADEMY MAGAZINE 57

Josh Lombardi

Alex Lopez

Breanna Martin

Alyssah Martinez

Daquiri McDonald

Mykala Miller

Shadey Mohammed

Noah Morrow

58 CA ACADEMY MAGAZINE

Amani, Tram & Raine’s hands JUNE 2014

Giovone Mulkey

Stephanie Ortiz

Veronica Ortiz

Roleya Parks

Charity Parsons

Ashley Perry

Queen Peterkin

Casey Piloto

Lissian Poochool

Kayla Pressley

Hadeal Qdieh

Christian Rodriguez

JUNE 2014 59 CA CA ACADEMY MAGAZINE MAGAZINE 59 JUNE 2014

Samantha Rosa

Lynned Rosado

Nabil Sekerime

Alyssah Serrano

Murzia Siddiqui

Jorgina Sungahid

Amani Taha

Sean Thurman

60 CA JUNE 2014 CA ACADEMY MAGAZINE 60 MAGAZINE JUNE 2014

Art & Designed by Charles Gomez - Senior

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CA ACADEMY MAGAZINE 61

Nastassia and Tierra

Sybryce Tucker

Manzy Velasquez

Jada Wilson

Jahne Wright

Chritian Wells

Kenneth Williams

A lot of new stuff has been added since 2005.

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See you next year

Thank You Tram Pham

For an outstanding year as our CAA president

Congratulations newly elected President Amani Taha JUNE 2014

CA ACADEMY MAGAZINE 63

AdvisoryBoard Tim Boatright & Bill Longstreth Co-Chairmen

MaryEllen Elia

Tim Boatright • Vice President Creative tboatright@maiusa.com Marketing Associates USA

Superintendent

Board members

Carol W. Kurdell- Chair Susan L. Valdes - Vice Chair Doretha W. Edgecomb, April Griffin, Candy Olson, Cindy Stuart, Stacy R. White

Bill Longstreth • Creative Services wrlongstreth@tecoenergy.com Tampa Electric Steve Adams • Marketing Manager sadams@lazydays.com Lazydays

The School Board of Hillsborough County, Florida, does not discriminate on the basis of race, color, sex, religion, national origin, marital status, disability, or age in its programs, services, activities or in its hiring and employment practices. School Board Policy 6.01 ensures equal opportunity for all in its personnel policies and practices.

The following person has been designated to handle inquiries regarding the non-discrimination guidelines: Charles W. Raburn, General Manager of Employee Relations and Equity Coordinator, 813-272-4227.

Ernie Nieves • Associate Creative Director ernie.nieves@gmail.com Bisk Education Klaus Herdocia • Art Director kherdoci@health.usf.edu USF Health - University of South Florida Dorian Angello • Instructor dorian@beachaus.com Ringling College of Art & Design Jason Sexton • Director of Marketing jsexton@rnrwheels.com RNR Custom Wheels & Tires Frank Saso • Artist & Illustrator fsaso@tampabay.rr.com

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AcademyTeachers Craig Naylor Lead Teacher Commercial Art Edward Bayonet Teacher Commercial Art Michael Ippolito - Principal

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