INSIDE
What’s Happening in CAA Interviews with former students WINTER 2014
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An Illustrator at Heart
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atalie Appellaniz, 18, is a senior here at TBT and has been in our academy four years now and will be graduating this spring. Over the past four years Natalie has honed her abilities in Adobe Illustrator, InDesign and Photoshop as well as becoming an exceptional photographer. Although she has become proficient in many mediums she considers traditional portrait style pencil and paper illustration to be her strong suit. Natalie’s collection of art includes many portraits but she also has the capability to create pieces that incorporate realism and perceptible abstract. Natalie like many other seniors in the program is working towards getting her Photoshop Associate industry certification. When she is not working on ad designs in CAA or working out she works as a freelance artist and sells her works of art on her website Rawessence.com
An illustration inspired by Rita Orca, the singer. 3 CA WINTER 2014 CA ACADEMY ACADEMY MAGAZINE MAGAZINE WINTER 2014
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INTERVIEW
with Cherise
Clark
Photographer and Graphic Designer
by Cathy Rosembert Who are you and what do you do? My name is Cherise. I take pictures. Between the hours of 9am and 5pm, however, I am an intern at Idea, Inc., a social media marketing firm. How has being in the Commercial Art Academy t(CAA) given you an advantage in life? What are you goals for the career path you have chosen? For every career opportunity that I have encountered, the question of, “Do you know Photoshop?” has come up in some way. The creative knowledge that CAA has provided me allows me to separate myself from the competition exponentially in the marketing field. CAA has taught me how to respectfully receive criticism, collaborate with others, and strive to go the extra mile in anything that I do. In CAA, your art was a representation of you, and now in everything I do, whether I’m writing a paper or giving a presentation, I put my all into it. What kind of power or impact do you think Graphic design and advertising has on society? I think I could write a novel on this… My short answer would be: Too much. When I went to New York earlier this year, standing in times square filled me with anger more than enmity than wonder. The entire weekend I was thinking, “How have people allowed this to happen?” Our society these days looks up in wonder at advertisements, not art. Advertising persuades you to think one way, art encourages you to discover every other way. What are some challenges you face as a Graphic Designer? Clients… good lord I can’t stand ‘em.
What’s the best advice you ever had about how to be more creative or what advice would you give to others? Stop worrying about how many likes your Facebook fan page has or how many people “appreciated” your Behance project. As you are right now, none of that matters. Spend your youth looking within yourself and figuring out what you need to create and how you need to create it. People will see you if you create authentically and humbly. The people chasing money and Facebook likes, they will get what they’re after, but that’s all. Which creative medium would you love to pursue but haven’t yet? Painting and sculpting. I’m pretty sure I’ll be terrible at it, but I love the idea of getting my hands dirty to create something. What is your preferred medium and why? Photography. I just woke up one day and knew that I needed to photograph. Since that day my life hasn’t been the same. What do you dislike about the art world? The thirst. Maybe it’s only what I’m seeing around me and not the whole picture, but there are just too many people creating art for the hype of it, swallowing out the few people who live and breathe what they do. Also, (but this is more specific to photography), the misconception that you need an abundance of expensive equipment and contest ribbons to prove that you are good. None of that matters. Hell, it doesn’t even matter if anyone else thinks you are good, as long as you believe in what you are doing.
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What role does the artist have in society? I truly believe that if all artists came together and made a worldwide campaign proclaiming that water is no longer good for you, people would legitimately stop drinking water. We are more powerful that the CEO, the stock market, or the President. With our art, we can sway the world to believe whatever we want them to think that they believe on their own. That’s heavy stuff. What art do you most identify with? Photography. Who is you favorite artist and why? Annie Liebowitz is my queen. If I was given the opportunity to kiss her feet, I would. Seeing her work transcend through the film to digital to fully Photoshopped world and - most importantly - seeing how no matter what medium so works in, it always looks like “hers” is beyond inspiring to me. One day I grabbed a copy of Vogue out of a store front magazine holder and without having to look, I knew that she took that cover photo. That is who I want to be. What’s your favorite thing you’ve ever created? One photo specifically that I took while attending summer courses at Savannah College of Art and Design (SCAD)t. I was feeling completely uninspired and truthfully, a little suicidal. I was in an artists drought. One that lasted upwards of a year and a half. Out of nowhere one of my more alternative looking classmates reclined against a vibrantly red door. That is to this day the best photo I have ever taken. WINTER 2014
As the artist slowly lost her old way of thinking she experiences true bliss for the first time in her life as an artist.
Come to smART night and see our seniors display their senior portfolios and much more art made by CAA!
CAA Helps AAF Tampa Bay set up Gallery
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very year for the past eleven the students from our program have been helping the Advertising Federation of Tampa Bay set up the Gallery for the upcoming American Advertising Awards awards formerly known as the ADDY awards. The awards are part of an annual event that features the best advertising in the Tampa Bay area. The American Advertising Awards represent the true spirit of creative excellence by recognizing all forms of advertising from media of all types, creative by all sizes and entrants of all levels including students from anywhere in the world. Selection of the most creative entry in each category is affected by a scor-
ing process in which a panel of judges evaluates all creative dimensions of every entry. A GOLD ADDY is recognition of the highest level of creative excellence and is judged to be superior to all other entries in the category. Entries that are also considered outstanding and worthy of recognition receive a SILVER ADDY. The number of awards given in each category is determined by the judges, based on the relative quality of work in that category. The AAF Student American Advertising Awards Competition, sponsored by the AAF and National Ad 2, is a unique national awards program designed specially for college students. It’s worth mentioning that as far as we know the students in our program are the only high school students in the world that is allowed to enter these competitions that are meant for college students. Nine years ago the student ADDYs were introduced and because of our previous involvement in the event, we were given permission by our local ad
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federation and allowed to submit that first year. Since then we have been allowed to compete each year among the colleges and universities and have received as many awards as many of them have. Work entered at your local level can move up to the regional and national judging, just like the work entered by professionals across the country. There are other benefits for our students that choose to get involved. Getting to see, touch and hold the submission in their hands and see how the pros do it can’t be measured. Meeting and working side by side with the officers of the AAF Tampa Bay on gallery set up day and networking on gallery night as well. This year we have 12 entries submitted by 10 students and we are feeling pretty confident that we will have a few invitations to this year’s ADDY Gala to be held at the Cuban Club in Ybor City on February 27, 2014. Check out our entries at myTBTart.com.
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Advertising and it’s Impact it has Upon females
by Natalie Appelaniz Subconsciously, many females are negatively affected by advertisements daily. Every day there are commercials and printed ads being viewed nationwide from females all around the world. From tall to short, from skinny to heavy, all different kinds of body types, and for some odd reason, they all want to be exactly alike. That is, to be immensely thin. Just as advertisements create a negative conscious though, it can also make a positive impact. Certain apps can also help the mentality of a human being, especially females. As the years progress, technology seems to advance as well, giving advertisers the advantage to manipulate pictures, being able to sell a product or have viewers desire or need something in particular. They use computer programs such as
Photoshop to “fix” their models. They change things like the nose, eyes, ears, mouths, and even eyebrows. Viewers across the world would never imagine how much they can alter a persons’ appearance. They make everyone believe that someone can actually have no open pours, perfect eyes, perfect shape, perfect skin tone. We, as humans, gather all these false photographs of women, coming to create such false images in the minds of each other. Having advertisements being viewed everywhere gives us such a negative impact on the subconscious mind, causing the feeling to feel ashamed, guilty, self-conscious and as though females have come to ‘fail’ this look. Even though seeing these fake images, people view them to be a ‘body of a goddess’, influencing eating disorders, such as, bulimia nervosa. Models continue to starve themselves because they feel it is a much more faster and easier way to
lose weight fast, but not only do models commit to new accustoms, but teenagers and children as well. Studies show that 80% of ten year-old girls are on a diet. Little do they or their parents know that it increases the chance of creating “irreversible damages to their bodies, their bones and metabolism” as Jean Kilbourne has stated. Children are meant to grow up eating what they desire and going outside to play at least more than one hour a day. Gaining weight as they grow into their adolescence is a good thing. It means their bones will grow stronger, as well as females becoming women beginning the start of their periods. (Kilbourne). Advertisements that show altered bodies influences teenagers nowadays to think their body should look that way to be pretty. Ads have impacted children to believe the only way possible is to mount pounds of make-up on their faces and (continued next page)
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(continued from page 7) to be so skinny, that they create this new teenage obsession called, thigh gap. Thigh gap is the space between one’s upper thigh while having their knees pressed together. It is known to be the first ‘thinspiration’ voice in social media. A survey out of 1,000 girls states that 63% wished they were as skinny as those models and strive to achieve this thigh gap. (Yadegaran) As advertisements continue on, one would think that a human being could never get any skinnier than they appear to be. Yet, it still continues to prove society wrong. Comparing a well-known model such as the beautiful, Marilyn Monroe, to an admired model in this modern day, Marilyn will be considered ‘fat’. More and more people begin to download social apps such as, Tumblr. Millions of users continue to scroll down the screen to only find photos and comments cheering on girls with thigh gaps. Commenting words such as ‘I wish I can have a thigh gap like you’ or ‘only two more inches to go!’. Some viewers of the
advertisements argue that they are able to see them in a more positive way. An application such as Instagram is a great example to show how the society itself creates their own ads, motivating others to achieve their personal goals. There are plenty of fitness related profile pages that post healthy foods and workout tips. Being fit is IN. Nike products are increasing along with the demand for it. Their ads grab more attention from viewers daily. Nike has created an ad with a female’s butt emphasized while she is doing a squat without a shirt simply showing that she is not self-conscious of her body and also adding emphasis to what Nike is trying to represent to the world. Nike ads try to show females and/ or males who are confident in their own skin, trying to send a message of “So can you!”. Seeing so many women confident within their skin can influence a person to embrace their own physique. For those whom advertisements do not motivate, there is a GymPact application. This app compensates a person for going to the gym, but asks to pay up when one
calls out too much. The app tracks your check-ins at local gyms to have the proof that you were there. The money paid from those who do not attend the gym goes out to the ones that do. So why not get up, work out and get paid for it? This app is the best way to keep people at a positive state, physically and mentally (Guerin). If the world would continue making apps such as that and advertise them it is easy to believe that the human species, especially females, will be strongly evolved into a healthier, more fit and positive attitude. Advertisements can either make or break you. Females can make a negative output to fitness ads because of them being so fictional, stressing to make themselves more thin instead of fit. Having outcomes such as the thigh gap and bulimia nervosa. Although it is not always negative, females have positive things to look at too. Nike ads and the GymPact application can turn negative thoughts into a more positive way causing more females to have more motivation to improve themselves. Believing that the world can change if we do things differently.
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THIS&THATFROMHERE&THERE Spotlight on: Cameron Reeves
by Ralph Duvers
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ithin Commercial arts there are several students that have talent we can hardly imagine. Many are good at videos, magazines, layouts of all kind, but one person in particular is an exceptional artist. Cameron Reeves has been drawing since he was little, started because he was bored enjoyed his abilities. Over time Cameron honed his craft to draw anime pictures. Cameron Reeves is the sarcastic introvert type, not showing much emotion but his art shows it for him. He draws
whatever he feels, listening to drake puts in a state where he can express freely his inner self. One wouldn’t think he cares about others opinion but he does, wonders if people would enjoy his art as much a he does making it so that few people are able to see his designs. To him art is not about being sold for profit but for the artist to feel like they accomplished something;such as when he drew the dragon for Commercial Art his sophomore year, it wasn’t about the grade but relish the fact that he was proud of what he did. Mr.Reeves favorite style of art are abstract and anime because they make you think which is another reason he enjoys his art so much, being able to think about other subjects than the superficial high school problems or drama. Like many Cameron seen some members in his family draw and wonders if he could as well. He picked up a pencil and liked what he drew making him continue to work over the years, though his abilities have improved and styles changed his original concept is the same, draw just to draw, enjoying whatever it is he produces. Though he would like to be a rapper and travel the world he wouldn’t mind being an artist drawing for Disney putting his anime talent to work showing that his passion is art in all forms. Watch out for the up and coming artist Cameron Reeves in the future where he will blow you away with is talents. Stay tuned.
SkillsUSA members discussing their winning strategies for upcoming competitions.
Maryam Hilili breaks out her guitar and brings live music to our “Beef O’Brady’s fund raising night back at the beginning if this school year.
GraphicGeoff.com Artist, Illustrator and former Commercial Art graduate Geoff Leighly came back for a visit and a talk with our classes. Geoff was able to share some of the things that he learned along the way as well as reinforcing the good work habits he learned in this program. Geoff has been working in the field of graphic design since he left TBT in 1996, he is recently married and has left steady employment and become a full time illustrator and designer working with his own set of clients from the comforts of his home. You can see Geoff’s work on his website www. graphicgeoff.com. You can also purchase his work on most of the major stock art and photography websites. WINTER 2014 9 CA CA ACADEMY MAGAZINE MAGAZINE
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TRICK OR TREAT STREET
2013
Trick or Treat Street is an annual event at TBT where we invite neighborhood children to share in a day of games, candy prizes and arts and crafts. CAA SkillsUSA sponsored a table with coloring and drawing. 10 CA ACADEMY MAGAZINE
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College and Career Fest The Hillsborough Education Foundation and Hillsborough County Public Schools present this event each year, educating the county’s middle and high school students and their parents about potential career paths. This event was held at the Florida State fairgrounds and our wonderful and capable CAA students manned the booth all evening answering questions and encouraging the young artists in the crowd to check us out.
Former student and motivational speaker visits CAA Michael Savage, one of Mr. Bayonet’s classmates from the class of 1997 visited the classroom recently. Mike is currently a Platinum and Master Elite Coach at Robbins Research International. Mike spent several hours talking to our classes and was able to keep
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them engaged well past the bells ringing to go to their next class. He spent most of the morning concentrating on being able to use your time here wisely, concentrate on deadlines and marking yourself. Rumor has it he was even effective motivating one of our sophomores into arranging an
internship this summer at EB Sports in Orlando. When Mike was leaving he promised he would return which we will always welcome. Next time we will have to go to the auditorium and invite the rest of the academy.
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Smart Night
Friday, May 16th 6:00-8:00pm
As a continuously developing program, we welcome you to the Commercial Art 6th annual Smart Night! This year’s homecoming themes were supported everyday by the CAA students. Above are only a few of our spirit seekers in full dress for the occasion.
Senior Presentations Student Artwork and much more!
Secret Santa - Candy Canes This year the CAA SkillsUSA club members hosted a candy cane delivery service. Students that donated $2 would be able to send a card and candy cane to their favorite friends during their other classes. We were able to raise about $150. which will go towards our travel, registrations, and accommodations for the State SkillsUSA championships to be held in Pensacola later this year.
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2013-14 CAA SkillsUSA At least we took some photos of the beautiful creative works of Tram Pham before it was swiped.
Unbelievable!
Someone Stole Her Identity Package Imagine this, your finally finished with your weekly assignment, it’s Friday afternoon and you stay after school with your two favorite teachers putting the final touches on the assignment. Tram Pham was just finishing the folding, cutting and printing and even have time to take a couple of photos on her phone and post it on Facebook. Too bad she didn’t know that this would be the last time she would see her finished piece. Yes, that’s right, some time between Friday afternoon and Monday morning the work disappeared. We have no clue as to what happened to it. It was placed on a center table in the room obviously on display and could not be mistaken for trash by the custodians, besides the custodians will only throw it away if it
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was on the floor and it wasn’t. We can not come up with any logical explanation what use any thief would have for such a personal identity package. Maybe this article can shed some light on this mystery but until then it will go down as one of those things at school that continues to just make us just shake our heads and wonder. We like to think of ourselves as creatives and if our thief was stealing the idea then they got their money’s worth otherwise you just stole a weeks worth of time & effort from a teenager. Bravo, you go “thief.” Just for the record Tram got her “A” on the assignment but has yet to produce it again for her end of the year “Portfolio Review.” Luckily she has the electronic version still available for printing, cutting and folding.
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Happy 30th Birthday to MacIntosh
January 2014
Thirty years ago, Apple introduced the Macintosh with the promise to put the creative power of technology in everyone’s hands. It launched a generation of innovators who continue to change the world. In the photo above Jean, Juan and Amani pose with the oldest member of our academy, the “Mac SE.” This machine was here before Mr. Naylor arrived in 1992. It was bought at the urging of advisory member the late Fred Lasswell, well known nationally syndicated comic artist and creator of the Snuffy Smith weekly strip seen every Sunday for over 40 years in newspaper around the world. Anyway this Mac still on display (and works) in our classroom with it’s huge 80mb hard drive and lightning speed 8 mb of RAM.
The CA 9 class had an assignment this year to create an informational kiosk for the purpose of communicating information about the academy and upcoming events throughout the classes. This was he first year of 3 years trying and we had a successful conclusion and they all got an A on the assignment. Check it out if you haven’t seen it yet.
Take us with you
Anywhere www.myTBTart.org
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You should like us
myTBTart
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Donna Mayers Shelly Hollingsworth Debra Conn Elizabeth Campbell Doug Carter
Marcy Leber Craig Naylor Andrew Morrison William Cassidy Kristina Naylor
Tram Pham Amani Taha Juan Nunez Nastassia Pluhatyrova Paul Thompson
Murzia Siddiqui Bunisha Kitt Dajanae Waller Tierra Wilson
Alana Cooper Austin Albritton Maryam Hilili Sabrina Moore
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AdvisoryBoard Tim Boatright & Bill Longstreth Co-Chairmen
MaryEllen Elia
Tim Boatright • Vice President Creative tboatright@maiusa.com Marketing Associates USA
Superintendent
Board members
April Griffin - Chair Carol W. Kurdell - Vice Chair Doretha W. Edgecomb, Candy Olson, Cindy Stuart, Susan L. Valdes, Stacy R. White, Pharm.D.
Bill Longstreth • Manager Creative Services wrlongstreth@tecoenergy.com Tampa Electric Steve Adams • Marketing Manager sadams@lazydays.com Lazydays
The School Board of Hillsborough County, Florida, does not discriminate on the basis of race, color, sex, religion, national origin, marital status, disability, or age in its programs, services, activities or in its hiring and employment practices. School Board Policy 6.01 ensures equal opportunity for all in its personnel policies and practices. The following person has been designated to handle inquiries regarding the non-discrimination guidelines: Charles W. Raburn, General Manager of Employee Relations and Equity Coordinator, 813-272-4227.
James E. Cole mediasharpusa@gmail.com Media Sharp, USA, LLC Ernie Nieves • Associate Creative Director ernie.nieves@gmail.com Bisk Education Klaus Herdocia • Art Director kherdoci@health.usf.edu USF Health - University of South Florida Dorian Angello • Instructor dorian@beachaus.com Ringling College of Art & Design
AcademyTeam
Jason Sexton • Director of Marketing jsexton@rnrwheels.com RNR Custom Wheels & Tires Scot & Anne Marie Criswell Interface Design Consultant - The UI Guy, Inc. Frank Saso • Artist & Illustrator fsaso@tampabay.rr.com
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Craig Naylor Lead Teacher Commercial Art Edward Bayonet Teacher Commercial Art Debra Conn Guidance Counselor
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