Brand & Digital Asset Ma
anagement made simple.
What is Brand iQ? To answer it simply, it’s a brand and digital asset management solution supported by a leading and proven technology platform. Developed and refined since 2012 Flexible, configurable and scalable Built with security and performance in mind Developed and supported exclusively in the UK Hosted using High availability servers Service delivery by the N2 Group
Who are Brand iQ? A technology and service provision built and developed by the N2 Group (Est. 1974), founded back in 2010. Supplying Brand and Digital Asset Management solutions used by many types of organisations from leading charities to creative agencies. Located in Hertford, Hertfordshire Technology arm of N2 Group 17 full-time staff (50 in the N2 Group) Privately owned company (3 directors) Diverse customer base
How is Brand iQ used?
Brand Management
Digital Asset Management
Controlling and communicating brand both externally and internally represents a challenge for any size organisation Particularly when it comes to consistency, cost and speed to market.
Centrally storing, categorising and sharing digital assets means your organisation has access to valuable brand assets, content and documents anytime, anywhere using our simple, intuitive, online platform.
The Brand iQ platform and team behind it have a wealth of experience in helping clients to unlock their brand potential and provide a solution that will help to build a stronger brand in every channel.
Making your digital assets work harder for you can help to save cost, time and most importantly make your organisation more efficient.
Communications & Content
Print Stock Fulfilment
Controlling communications and content distribution across an organisation with many departments, teams and locations can be a real challenge.
Decentralised ordering can mean: no cost control, no visibility and lack of brand consistency. Use Brand iQ to create marketing materials, merchandise and print on demand products to remove these issues.
Brand iQ solves this challenge by providing a cloud based platform for users to be grouped by department, team and location. Communications can be “pushed� to users via SMS and email and the entire process and interaction can be monitored for compliance and reporting.
For over 40 years we have has been providing marketing communications support to our clients’. Our end-to-end ecommerce platform blends the best of our cutting edge technology and manufacturing background to provide a best in class print, stock & fulfilment operation.
What are the key functions?
Orders
Logistics
Print on demand
Payments
Pick & pack
Stock control & management
Approval workflows
Couriers
Outsourcing
Despatch
Production
Tracking
Artwork upload
Merchandise
Brand
Content
Business
Brand control
Distribution
Reporting
Digital asset management
Communications
Integrations
orkflow W management
Intranet CPD/Training
Services At Brand iQ it isn’t just about developing great technology. It’s also about providing our clients with an end-to-end process to guide them through every step of the way from consultancy through to onboarding and on-going support.
Discovery & Planning
Project Management
Platform Design
Template Design & Build
Onboarding & Training
Support
Infrastructure A robust, responsive and secure hosting solution is an essential component in any online platform. We pride ourselves on using scalable cloud computing providers such as Digital Ocean and Amazon Web Services (AWS) to ensure we offer a high availability solution that is reliable, cost-effective and scalable.
Advanced Security
Infinite Scalability
Daily Backups
Support
Site Monitoring
Integrations As a bespoke platform fully developed and supported by our UK operations team, our Brand iQ platform has no limitation and can be integrated into almost any other system including: CRM, MIS, Accounts, Single sign-on and more.
Who uses Brand iQ? Industries Brand iQ has been developed with the flexibility to wrap around any organisation in any industry. The configuration and modular approach allows us to tailor the solution and ensure we help organisations get the best from it.
Creative Agencies
Manufacturing
Technology
Pharmaceutical
Third Sector / Charity
Consumer Goods
Departments In isolation Brand iQ can be a powerful tool, but when it’s adopted across an organisation through all departments its true power can be recognised. Brand iQ can help to automate process and drive efficiency on a cross department basis, ultimately saving valuable time and money.
Marketing
Management
I.T.
Designers
HR / Training
Finance
The Benefits Seamlessly control every aspect of workflow across all departments. Brand iQ ensures users receive personalised workflow and content. Define approval workflows, payment methods and control budgets and tailor the entire experience by creating dynamic groups and sets of contents.
Access Control
Time Saving
Brand Control
Financial Control
Cost Savings
Resource Saving
Compliance
Live Reporting
Who trusts Brand iQ?
National Citizen Service (NCS) Case Study
The Client National Citizen Service (NCS) is a programme delivered by charities, colleges, volunteers, social enterprise and private sector partnerships. It is a not-for-profit organisation aimed at giving any 15-17 year old living in England and Northern Ireland the opportunity to make extraordinary friendships, learn the skills they don’t teach you in class and create unforgettable memories.
The Challenge The challenge was to develop a centralised marketing platform that would allow the NCS to engage with its partners and provide an ordering platform to aid regional activity centres so that all support collateral and assets could be available to view, personalise and order as part of a consolidated solution.
The Solution The toolkit has been developed in stages. The phase 1 roll-out included Marketing Collateral. Static and Variable, Promotional Merchandise and Event Apparel – with personalisation and Asset Library for NCS Digital Collateral and PDF Training library The next stage of development will include delivery of Email, SMS and direct mail campaigns including integration with CRM and data integration.
Terrence Higgins Trust (THT) Case Study
The Client THT are the largest voluntary sector provider of HIV and sexual health services in the UK, running services out of local centres across Great Britain. The range and availability of services provided at any one centre depends on the needs of the community they serve and the requirements of the funders (usually local authorities and NHS organisations, sometimes voluntary funders)..
The Challenge To support National HIV testing week and other campaigns by allowing regional partners and other providers access to order all materials to support the campaigns including: posters, leaflets, flyers, banners, stickers, stands and other merchandise.
The Solution Deployment of the BrandIQ platform allowing different tiers of access to each user allowing them to view, customise and order all marketing materials. Approval workflows and budget control was applied to users and groups to ensure that ordering was kept within defined parameters.
Domino Case Study
The Client Founded in 1978, Domino has established a global reputation for the continual development and manufacture of its total coding and printing technologies that meet the needs of manufacturers and sets new industry standards in quality and reliability. Through a global network of 25 subsidiary offices and in excess of 200 distributors, the Domino Group operates in over 120 countries employing over 2,600 people worldwide with manufacturing facilities situated in UK, China, Germany, India, Sweden and USA.
The Challenge Our initial brief was to provide an artwork contract to localise marketing and communications collateral across 9 different languages. Once files were received our role was to act as brand guardians and get the files pre-flight checked, translated, categorised ready for print and other variable outputs.
The Solution Brand iQ enabled us to centralise the workflow and ensure that all materials were available 24/7 anywhere in the world. The platform allows documents to be further localised by internal marketing teams with no design capabilities and ensure that brand consistency is always achieved. Documents can be easily updated and new versions seamlessly added to avoid any older materials being utilised.
Scouts Association Case Study
The Client Every year the Scouts help 450,000 young people in the UK enjoy new adventures; to experience the outdoors; interact with others, gain confidence and have the opportunity to reach their full potential. Working alongside youth members are thousands of adult volunteers, with a huge variety of roles and opportunities available.
The Challenge The challenge was to provide an online platform to enable all Scout groups in the UK to order marketing and communication materials. Due to the restriction on training it was essential that the platform was intuitive and well supported.
The Solution Scoping and development of an end-to-end e-commerce platform that incorporates static and variable products that can be personalised, ordered and paid for online. The platform has been developed to allow granular access per user, user group or product. This means the portal can be scaled and allows for an intuitive user journey.
Merial Case Study
The Client Merial is a world-leading, innovation driven animal health company, providing a comprehensive range of products to enhance the health, well-being and performance of a wide range of animals. Merial employs approximately 6,000 people and operates in more than 150 countries worldwide.
The Challenge Over the past 10 years we have established a long standing and collaborative working relationship with Merial. Through a deep understanding of their business and it’s challenges, we have been able to work strategically and implement projects across all channels.
The Solution One of the biggest challenges for Merial is market differentiation and a need to provide exceptional added value services to clients. Practices’ often struggle to market effectively due to lack of budget, resource and knowledge. Our primary objective has been to deliver a best in class solution to support Merial’s veterinary clients in all aspects of marketing and communications. Each user gains access to a number of different services/resources based on their grouping. Certain services/resources are provided free of charge whilst others can be purchased using a quarterly budget allocated by Merial based on their clients spend.
More information can be
found at brand-iq.co.uk
For further information contact one of our Technology Consultants on 01992 449 955 or email hello@brand-iq.co.uk to discuss your requirements. Better still, pop in for a cup of tea and a chat at our Hertford HQ. Communications House, Hertford, SG13 7DT