Table Of Contents o Introduction o Historical Background o Urban Analysis o Project Selection o Site Selection o Case Studies o Space Program o Sustainability o Individual Work
01 INTRODUCTION
Introduction
Historical Background
Urban Analysis
Project Selection
Site Selection
Case Studies
Space Program
Sustainability
ď ś INTRODUCTION: MAP LOCATION
EGYPT
DAMIETTA
DELTA
NEW DAMIETTA
Individual Work
Introduction
Historical Background
Urban Analysis
Project Selection
Site Selection
Case Studies
Space Program
Sustainability
Individual Work
ď ś INTRODUCTION: ROAD ACCESSIBILITY
ROAD I
ROAD II
ROAD III
Introduction
Historical Background
Urban Analysis
ď ś INTRODUCTION: NEW DAMIETTA
Project Selection
Site Selection
Case Studies
Space Program
Sustainability
Individual Work
02 HISTORICAL BACKGROUND
Introduction
Historical Background
Urban Analysis
Project Selection
Site Selection
ISLAMIC PERIOD
GRECO PERIOD
3100 BC
3122 BC
ANCIENT EGYPTION PERIOD
5th C
Case Studies
7th C
ROMAN & BYZANTINE PERIOD
9th C
Space Program
FRENCH CAMPAIGN
MAMLUK PERIOD
1426 AD
1517 AD
CRUSADE PERIOD
Sustainability
1795 AD
OTTOMAN PERIOD
20th C
21th C
21th C
20th C
Individual Work
Introduction
Historical Background
Urban Analysis
Project Selection
Site Selection
Case Studies
Space Program
Sustainability
Individual Work
New Damietta city 2007
New Damietta city 2004
New Damietta city 2011
Introduction
Historical Background
Urban Analysis
Project Selection
Site Selection
Case Studies
Space Program
Sustainability
Individual Work
New Damietta city 2017
New Damietta city 2013
New Damietta city 2019
03 Urban Analysis
Introduction
Historical Background
Urban Analysis
Project Selection
Site Selection
LAND USE MAPS
Case Studies
Space Program
Individual Work
BUILDING HEIGHTS
60% RESIDENTIAL
EDUCATIONAL
RELIGIOUS
COMMERCIAL
Industrial
Sustainability
3% 9% 20% 8%
6% 0-5 m
10-15 m
52%
5-10 m
15-20 m
20% 22%
Introduction
Historical Background
Urban Analysis
Project Selection
Site Selection
bad
Space Program
Sustainability
Individual Work
SOLID AND VOID
BUILDING CONDITION
good
Case Studies
3%
81% Solid
middle 16%
void
42% 58%
Introduction
Historical Background
Urban Analysis
Project Selection
Site Selection
ROAD HIERARCHY
main local
secondary
Case Studies
Space Program
Sustainability
Mobility
30 % 60 %
Micro-bus 27%
10 %
Truck 25% Cars 36%
Motorbike 12%
Individual Work
Introduction
Historical Background
Urban Analysis
Project Selection
Site Selection
Case Studies
Space Program
Sustainability
Individual Work
S.W.O.T ANALYSIS
STRENGTHS
•
New Damietta is 45km away from the port of new Damietta
•
Availability of services
•
Simple accessibility
•
The international highway has strengthened inter-regional linkages
• informal areas Damietta resulting in a high population density. • Shoreline Erosion and Flooding Continued steadily • High cost residence WEAKNESSES
• The new city absorbs population
• The need of jobs
• Avoiding further loss of agricultural land from expanding villages.
• Lost of workers limps • investment city that attracts the businessmen
• Informal growth on agricultural land is a threat to land resources. THREATS
OPPORTUNITIES
04 PROJECT SELECTION
Introduction
Historical Background
SITE INVESTIGIATION
Urban Analysis
Project Selection
Site Selection
Case Studies
Space Program
Sustainability
Individual Work
According to the site visit which declared and admitted that Damietta is an exceptional city and it easily could be from the touristic interesting sites that tourists can reach
Introduction
Historical Background
Urban Analysis
Project Selection
Site Selection
Case Studies
Space Program
Sustainability
Individual Work
LIST OF PROBLEM
Marketing/ City Branding
Transportation
Accommodation
Electricity
Tourism
Land scarcity
Sewage
Economy
Introduction
Historical Background
Urban Analysis
Project Selection
Site Selection
Case Studies
Space Program
Sustainability
PROBLEM STATEMENT Identity, talent and heritage devastation “As a result of the obstacles that faced New Damietta city in the furniture industry and marketing movement, New Damietta’s identity and talent are starting to fade away so, This project aims to reinvigorate this city again”
Problem
Cause
Justification
Why Damietta? Vision Aim
Individual Work
Introduction
Historical Background
Urban Analysis
Project Selection
Site Selection
PROJECT SCOPE This project’s aim is the city branding to preserve Damietta’s identity, culture and talents in the furniture industry by establishing an expo city that will complements their talent and give them the ability to expose their furniture industry which they’re famous for. In addition it aims to promote tourism and market for Damietta in the commercial and exporting field.
Case Studies
Space Program
Sustainability
Expo Expose
Export
Expand
Expect
Individual Work
Introduction
Historical Background
Urban Analysis
Project Selection
Site Selection
Case Studies
Space Program
Sustainability
Individual Work
Project approach
CULTURAL SOCIAL
Concentrating and confirming on New Damietta’s culture and heritage that started long ago, Also focusing on the traditional techniques.
Targeting the community of New Damietta who can work together among different ages on branding to their city
ECONOMICAL
Targeting Damietta’s residents through their talents, is the way to raise the economic level.
Introduction
Historical Background
Urban Analysis
Project Selection
Site Selection
Case Studies
Space Program
Sustainability
Individual Work
Project approach
SOCIAL ECONOMICAL
CULTURAL
Concentrating and confirming on New Damietta’s culture and heritage that started long ago, Also focusing on the traditional techniques
Targeting the community of New Damietta who can work together among different ages on branding to their city.
Targeting Damietta’s residents through their talents, is the way to raise the economic level.
Introduction
Historical Background
Urban Analysis
Project Selection
Site Selection
Case Studies
Space Program
Sustainability
Individual Work
Project approach
CULTURAL
Concentrating and confirming on New Damietta’s culture and heritage that started long ago, Also focusing on the traditional techniques
SOCIAL
Targeting the community of New Damietta who can work together among different ages on branding to their city
ECONOMICAL
Targeting Damietta’s residents through their talents, is the way to raise the economic level.
Introduction
Historical Background
Urban Analysis
Project Selection
Site Selection
Case Studies
Space Program
Sustainability
Individual Work
Targeted groups
Youth
Youth are the power of any community. They are the main factors for this project to stand out.
Through their potentials and energy
Men ( 40 – 60 years )
Community of New Damietta specially men ( 40 – 60) years have been working in this profession long ago.
It’s their talent and profession that they live for.
Investors
Attracting investors is from the main aspects of the project as they will be a main part in solving the furniture exporting problem
Enhancing the economic level of the city.
05 SITE SELECTION
Introduction
Historical Background
Urban Analysis
Project Selection
ď ś SITE SELECTION CRITERIA
Site Selection
Case Studies
Space Program
Sustainability
Community Density area
Landmarks Location Regulations Of building
Site services Project needs
Accessibility Easy to reach Flexibility Easy to extinction in the future
Views Around the site
Individual Work
Introduction
Historical Background
Urban Analysis
Project Selection
Site Selection
Case Studies
Space Program
Sustainability
ď ś SITE SELECTION CRITERIA
SITE I
SITE II
SITE III
Total area 20000 m2 5.5 km from the downtown
Total area 20000 m2 6.1 km from the downtown
Total area 20000 m2 19.1 km from the downtown
Individual Work
Introduction
Historical Background
Urban Analysis
Project Selection
Site Selection
Case Studies
Space Program
Site 3
Site 2
Sustainability
Individual Work
ď ś SELECTED SITE Site 1
SITE 1
Points
Density Landmarks Flexibility Accessibility Views
SITE 2
Site services Total
Very Good
SITE 3
Good
Bad
Introduction
Historical Background
Urban Analysis
Project Selection
Site Selection
Case Studies
Space Program
Site 3
Site 2
Sustainability
Individual Work
ď ś SELECTED SITE Site 1
SITE 1
Points
Density Landmarks Flexibility Accessibility Views
SITE 2
Site services Total
Very Good
Good
SITE 3 The selected site is SITE 1
Bad
Introduction
Historical Background
Urban Analysis
Project Selection
Site Selection
Case Studies
Space Program
Sustainability
Individual Work
SELECTED SITE : SITE 1
FROM CAIRO TO THE SITE
FROM PORT SAEED ‘ S AIRPORT TO THE SITE
Introduction
Historical Background
Urban Analysis
Project Selection
SELECTED SITE : SITE 1
FROM NEW DAMIETTA’S PORT TO THE SITE
Site Selection
Case Studies
Space Program
Sustainability
Individual Work
Introduction
Historical Background
Urban Analysis
Project Selection
Site Selection
Case Studies
Space Program
Sustainability
Individual Work
ď ś SELECTED SITE : SITE 1
RESIDENTIAL
EDUCATIONAL
RELIGIOUS
COMMERCIAL
good
middle
bad
Industrial
55% 8% 14% 15% 13%
7% 80% 13%
Introduction
Historical Background
Urban Analysis
Project Selection
Site Selection
Case Studies
Space Program
Sustainability
Individual Work
ď ś SELECTED SITE : SITE 1
0-5 m
5-10 m
10-15 m
main
local
secondary
Solid
void
15-20 m
0-5m
30 %
5-10m
60 %
10-15m 15-20m
10 %
40% 60%
06 CASE STUDIES
Introduction
Historical Background
THAD
Urban Analysis
Project Selection
Project total area
Site Selection
359000m2
Case Studies
Space Program
Founded in 2018
Sustainability
Individual Work
Shijiazhuang, China
Introduction
Historical Background
ď ś Project Zoning
Urban Analysis
Project Selection
Site Selection
Case Studies
Space Program
Sustainability
Individual Work
Introduction
Historical Background
Urban Analysis
Project Selection
Site Selection
Case Studies
Space Program
Sustainability
Individual Work
ď ś Section Exhibition Halls
To meet the needs for long-span space in exhibition buildings, the cable-suspended structure is applied.
 The exhibition hall extends along the hub in the shape of the fishbone, with two or three exhibition halls in a group.
Introduction
Historical Background
Urban Analysis
Project Selection
Site Selection
Case Studies
Space Program
Sustainability
Individual Work
Circulation Mood Pattern is continued throughout the rest of the complex on the roofs of the exhibition halls as well as in the landscaping. Comfort The design for the new convention center seeks to find a harmonious balance between the busy venue and the surrounding landscape Main corridor which is the spine of the project lead to all project zones and components and to an open urban space around the building for the exhibition. It's surrounded by no walls, for the people free access.
Interaction Connecting the design to green space to create continuous and pleasant public space for entertainment and interaction.
Vertical circulation: Ramps at the north and south entrances. Staircases: Between the ground and first floor, And between the landscape near the urban boulevard to facilitate interactions between people and nature. Conclusion
•
The new convention center is expected to revitalize the area while serving as a landmark example of green architecture.
•
Approachable landscape activities that encourage interaction between the people and nature
•
By means of new materials and latest technologies, it integrates the beauty in geometrical mechanics and architectural aesthetics,
•
convention center master plan relies on incorporating “intelligent, ecologically sound, technically viable and culturally iconic building forms
Introduction
Historical Background
Urban Analysis
Project Selection
Site Selection
Case Studies
Space Program
NUBIAN CULTURE CENTER :
Architect: Mohamed Ayman Ashour
Total area for building: 1200 m2.
Date of completion: 2006
Location: Luxor, Egypt
Sustainability
Individual Work
Introduction
Historical Background
Urban Analysis
Project Selection
Site Selection
Case Studies
Space Program
Sustainability
Individual Work
SMALL STOCKYARD
OPEN COURTYARD
OUTDOOR SEATING AREA
LAYOUT
MAIN ENTERANCE
Introduction
Historical Background
Urban Analysis
Project Selection
Site Selection
Case Studies
Space Program
Sustainability
GROUND FLOOR PLAN / ZONING workshops
workshops
Entrances workshops shop Administration toilets Storage service entrance Stairs Expiation
Expiation
Individual Work
Introduction
Historical Background
FIRST FLOOR PLAN / ZONING
Bazar cafeteria Kitchenette Toilets stairs
Urban Analysis
Project Selection
Site Selection
Section
Case Studies
Space Program
Sustainability
Individual Work
Introduction
Historical Background
Urban Analysis
Project Selection
Site Selection
Case Studies
Space Program
Sustainability
Individual Work
DESIGN ISSUES : ELEVATION
DOME
DOME
DOME
VOLT WINDOWS
MOOD
STROW
CLAY
•
bright color Nubian architecture and arabesque windows are the major components that used give you the mood of the Nubian lifestyle .
IMAGE
•
The buildings are painted traditionally while domed roofs and open courtyards express the vernacular.
Introduction
Historical Background
Urban Analysis
Project Selection
Site Selection
Case Studies
Space Program
Sustainability
Individual Work
DESIGN ISSUES : CIIRCULATION
Entrance Horizontal circulation Vertical circulation
Introduction
Historical Background
Urban Analysis
Project Selection
Site Selection
Case Studies
Space Program
Sustainability
Individual Work
DESIGN ISSUES :
INTERACTION
•
Nubian culture center is interacted with the surrounding.
•
The visitors can interact with the Nubian art in the center.
CONCLUSION
•
This project was conceived to preserve the cultural identity of Nubians living in Luxor .
•
Connecting with the contextual environment.
•
The main building houses craft workshops and a gallery, providing work, training and support to women in particular.
•
The building location near to the Nile and the Karnak help to attract tourist
07 SPACE PROGREAM
Introduction
Historical Background
Urban Analysis
Project Selection
Site Selection
2,740 m²
1,200 m²
Management & administration
Exhibition zone.
- Main lobby. - Manager office. - Secretary. - Offices. - STRENGTHS Copy room. - Office desk. - Achieve. - Meeting room. - It room. - Server room. - Storage. - Toilets.
-
Entrance. Information desk. Toilets. Permanent desk. lecture hall. Study location. Offices. Security areas.
Case Studies
2,800 m²
Entertainment zone
-
Space Program
Sustainability
2,920 m²
1,800 m²
Workshop zone
- Manager room. Gathering space - Secretary room. ‘’MPU’’. - Staff rooms. Kids area. - It rooms. Shops. - Toilets. WEAKNESSES Toilets. - Café. It room. - Work shops. Restaurant. Cafes. Offices.
Total Area : 11,460 m²
Individual Work
Expo zone
-
Pavilions. Gathering spaces. Booths. Toilets. Offices. Security areas.
08 SUSTAINABILITY
Introduction
Historical Background
Urban Analysis
Project Selection
Site Selection
Case Studies
Space Program
Sustainabilit y
Individual Work
THREE APPROACHES IN SUSTAINABILITY
S OCIAL SUSTAINABILITY
E NVIRONMENTAL SUSTAINABILITY
E CONOMIC SUSTAINABILITY
Introduction
Historical Background
Urban Analysis
Project Selection
Site Selection
Case Studies
Space Program
Sustainabilit y
Individual Work
S OCIAL SUSTAINABILITY
Community
Respect
Different culture
Safe community
Different activities
Introduction
Historical Background
Urban Analysis
Project Selection
Site Selection
Case Studies
Space Program
Sustainabilit y
Individual Work
E NVIRONMENTAL SUSTAINABILITY
Waste and recycling management
Energy efficiency
Water management
Air quality conservation
Adaption to and mitigation of climate change
Introduction
Historical Background
Urban Analysis
Project Selection
Site Selection
Case Studies
Space Program
Sustainabilit y
Individual Work
E CONOMIC SUSTAINABILITY
Eco. Sustainability
Craft furniture improvement
High quality products
Stimulating the eco cycle
Selling products
Fund the projects continuity
09 Individual work
HANIN EL-ZMOR “ Connecting Cultures , Creating the Future “ CONCEPT I: BETWEEN PAST AND FUTURE
CONCEPT II: THE NATURE
CONCEPT III: THE TELVE ERAS
the concept is inspired from Singapore’s airport, the whole design is from nature. This obelisk will be the dominant mass of the project Developed conceptual shot
HANIN EL-ZMOR CONCEPT I: BETWEEN PAST AND FUTURE
“ Connecting Cultures , Creating the Future “
CONCEPT II: THE NATURE
CONCEPT III: THE TELVE ERAS
the concept is inspired from Singapore’s airport, the whole design is from nature. This obelisk will be the dominant mass of the project Developed conceptual shot
HANIN EL-ZMOR CONCEPT I: BETWEEN PAST AND FUTURE
“ Connecting Cultures , Creating the Future “
CONCEPT II: THE NATURE
CONCEPT III: THE TELVE ERAS
the concept is inspired from Singapore’s airport, the whole design is from nature. This obelisk will be the dominant mass of the project Developed conceptual shot
Khaled Hosny CONCEPT I:
CONCEPT II:
CONCEPT III:
The concept of the big fish was inspired from the costal city “new Damietta� in which the furniture expo is a huge expo that will take the attention of the other surroundings and will be the landmark of the city
Illustrates the waves of the sea which is exists in new Damietta where the Mediterranean sea is located also the sketch shows the shape of the building is integrated from the sea waves Urban fabric concept : new Damietta has 45 and 90 angles, so I mixed both showing the solid and void.
Khaled Hosny CONCEPT I:
CONCEPT II:
CONCEPT III:
The concept of the big fish was inspired from the costal city “new Damietta� in which the furniture expo is a huge expo that will take the attention of the other surroundings and will be the landmark of the city
Illustrates the waves of the sea which is exists in new Damietta where the Mediterranean sea is located also the sketch shows the shape of the building is integrated from the sea waves Urban fabric concept : new Damietta has 45 and 90 angles, so I mixed both showing the solid and void.
Khaled Hosny CONCEPT I:
CONCEPT II:
CONCEPT III:
The concept of the big fish was inspired from the costal city “new Damietta� in which the furniture expo is a huge expo that will take the attention of the other surroundings and will be the landmark of the city
Illustrates the waves of the sea which is exists in new Damietta where the Mediterranean sea is located also the sketch shows the shape of the building is integrated from the sea waves Urban fabric concept : new Damietta has 45 and 90 angles, so I mixed both showing the solid and void.
MOHAMMED AHMED KULIB “ ONE TEAM ONE REAM” CONCEPT I: Split Inspiration:
CONCEPT II: ship anchor
CONCEPT III: Divaricate
Inspiration :
+ Conceptual Sketches: Conceptual Sketches: • By concentrating and moving to focal point of the project that is the gathering area of the investors and having a big plaza to use it with a deferent activates and events. • Using the tent structure system in the exhibitions to cover a big area with a light system
• The anchor is the small tool that will lead the furniture production in Damietta to be the capital of furniture in the middle east. • connecting the complex of the project visually by making a great experience of visiting the project.
Conceptual Sketches: • By creating the circulation of the project by the nodes the tree branches to make every space in this project is connected in a flexible way
MOHAMMED AHMED KULIB “ ONE TEAM ONE REAM” CONCEPT I: Split Inspiration:
CONCEPT II: ship anchor
CONCEPT III: Divaricate
Inspiration :
+ Conceptual Sketches: Conceptual Sketches: • By concentrating and moving to focal point of the project that is the gathering area of the investors and having a big plaza to use it with a deferent activates and events. • Using the tent structure system in the exhibitions to cover a big area with a light system
• The anchor is the small tool that will lead the furniture production in Damietta to be the capital of furniture in the middle east. • connecting the complex of the project visually by making a great experience of visiting the project.
Conceptual Sketches: • By creating the circulation of the project by the nodes the tree branches to make every space in this project is connected in a flexible way
MOHAMMED AHMED KULIB “ ONE TEAM ONE REAM” CONCEPT I: Split Inspiration:
CONCEPT II: ship anchor
CONCEPT III: Divaricate
Inspiration :
+ Conceptual Sketches: Conceptual Sketches: • By concentrating and moving to focal point of the project that is the gathering area of the investors and having a big plaza to use it with a deferent activates and events. • Using the tent structure system in the exhibitions to cover a big area with a light system
• The anchor is the small tool that will lead the furniture production in Damietta to be the capital of furniture in the middle east. • connecting the complex of the project visually by making a great experience of visiting the project.
Conceptual Sketches: • By creating the circulation of the project by the nodes the tree branches to make every space in this project is connected in a flexible way
NADA MOHAMED “ The Power Of Nature “ CONCEPT I: THE LINK
CONCEPT II: FROM BEGINNING TO END ORGANIC FORM
CONCEPT III: Artery Of Life main spine
Everything in its beginning is small and over time it is formed into something bigger. For example the seed germination . Also this concept depended on this idea, that make the zones Gradient (from small to large) .
1
2
3
Phase 1: from the center of the tree ring there are many Cracks that Separate circuits. Phase2: These cracks serve the main circulation in the building , that centralized the main zone of the project (the heart of the building) Phase3: Covering the building with sheet that have the same shape of cracks
We all know that the main thing that flow the blood to our body is the artery , also I think for the main artery for Damietta new city to revive the main reason of Damietta's city that built for.
NADA MOHAMED “ The Power Of Nature “ CONCEPT I: THE LINK
CONCEPT II: FROM BEGINNING TO END ORGANIC FORM
CONCEPT III: Artery Of Life main spine
Everything in its beginning is small and over time it is formed into something bigger. For example the seed germination . Also this concept depended on this idea, that make the zones Gradient (from small to large) .
1
2
3
Phase 1: from the center of the tree ring there are many Cracks that Separate circuits. Phase2: These cracks serve the main circulation in the building , that centralized the main zone of the project (the heart of the building) Phase3: Covering the building with sheet that have the same shape of cracks
We all know that the main thing that flow the blood to our body is the artery , also I think for the main artery for Damietta new city to revive the main reason of Damietta's city that built for.
NADA MOHAMED “ The Power Of Nature “ CONCEPT I: THE LINK
CONCEPT II: FROM BEGINNING TO END ORGANIC FORM
CONCEPT III: Artery Of Life main spine
Everything in its beginning is small and over time it is formed into something bigger. For example the seed germination . Also this concept depended on this idea, that make the zones Gradient (from small to large) .
1
2
3
Phase 1: from the center of the tree ring there are many Cracks that Separate circuits. Phase2: These cracks serve the main circulation in the building , that centralized the main zone of the project (the heart of the building) Phase3: Covering the building with sheet that have the same shape of cracks
We all know that the main thing that flow the blood to our body is the artery , also I think for the main artery for Damietta new city to revive the main reason of Damietta's city that built for.
RAWAN HASSAN “ Interactive originality ” CONCEPT I: NAME
CONCEPT II: NAME
Targeting a space
Acts as a barrier shell to: 1. Indoor, outdoor connection: Improve indoor environment quality, proving daylights and views 2. Local & unique giving people original experiences and glimpses into another world through architecture
CONCEPT III: NAME
RAWAN HASSAN “ Interactive originality ” CONCEPT I: NAME
CONCEPT II: NAME
Targeting a space
Acts as a barrier shell to: 1. Indoor, outdoor connection: Improve indoor environment quality, proving daylights and views 2. Local & unique giving people original experiences and glimpses into another world through architecture
CONCEPT III: NAME
RAWAN HASSAN “Interactive originality” CONCEPT I: NAME
CONCEPT II: NAME
Targeting a space
Acts as a barrier shell to: 1. Indoor, outdoor connection: Improve indoor environment quality, proving daylights and views 2. Local & unique giving people original experiences and glimpses into another world through architecture
CONCEPT III: NAME