RETAIL MARKETING Nader Rabie
Role of Social Media in Retail Marketing Retail marketing has increased day by day. There is a number of retail marketing companies that offering various services now. So Social Media plays important role in Retail Marketing.
Social networks are now a substantial part of every marketing strategy, and the benefits of using social media are so great.
Benefits Of Social Media In Retail Marketing • Direct Contact: Social media provides an environment where the customer gets an opportunity to directly contact the clients. The queries, complaints, can be attended easily and directly to the customers.
• Promotional Activities : By using various social media platforms ,it is easy for the retailers to promote their products and services since it can reach the public quickly. This is the best medium to promote our products.
• Understanding market The social media helps to understand the success and failure of the product or services in the markets along with knowledge of rivalry market which helps to enhance the business.
• Instant Messaging: The social media gives a constant contact which allows to pass information quickly even at any cases of crisis. The Twitter, Facebook are best example of this.
• Customer loyalty: The main advantage of social media is earning customer loyalty. The brand established by the promotion through social networks can be compelling for the customers to become a loyal customer for your products and services. The loyal customers are important for the future of the business, so that this category is deserving of special attention.