WEEK 2 | HOMEWORK | Exercise 5 READER’S DIGEST July 2014
Topic: Health, career, business and finance, technology, travel, family, and relationship.
Aim: Reader’s Digest Indonesia aims to inform, enrich, entertain and inspire its readers.
Reader: •
More than 60% are women
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Productive age: 25-40 years old
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A and B socio-economic grouping with college education
Content: Every issue is rich in stories with the qualities that demonstrate our strength: optimism, informative, powerful and inspiring. The topics are widely varied and include all aspects of life: health, career, business & finance, technology, travel, family & relationships.
Strength: •
The articles have useful information. Because it teach us many aspect of life.
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The size is small, so it’s easy to carry and does not take too much space.
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The content is divided into some categories. So people would be easy to find the articles that they like.
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Consistent style of typeface.
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The paper inside the magazine is light. So it makes the magazine is not heavy.
Weakness: •
No variation of layout.
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I think it’s a bit boring for women’s magazine. Women love something beautiful. I think the layout is too simple.
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The article uses too much text so it looks full and people tend to get bored and lazy to read.
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Some spreads don’t have enough images. It looks too much text.
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Some photographs are not really good.
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There are some widow texts.
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Not interesting cover.