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book of helvetica
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01 03 05 09 13
content helvetica history helvetica terminology helvetica styles helvetica characters why helvetica
helvetica history
Helvetica is a widely used sans-serif typeface developed in 1957 by Swiss typeface designer Max Miedinger with Eduard Hoffmann. Helvetica was developed in 1957 by Max Miedinger with Eduard Hoffmann at the Haas’sche Schriftgiesserei (Haas Type Foundry) of Münchenstein, Switzerland. Haas set out to design a new sans-serif typeface that could compete with the successful Akzidenz-Grotesk in the Swiss market. Originally called Neue Haas Grotesk, its design was based on Schelter-Grotesk and Haas’ Normal Grotesk. The aim of the new design was to create a neutral typeface that had great clarity, no intrinsic meaning in its form, and could be used on a wide variety of signage.
02
helvetica terminology
aperture
bowl
apex
ascender x-height baseline
descender
diacritics
ligature
arm
spine
Q
stem
tail
hair line
crossbar
a
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spur
helvetica styles
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Helvetica Light Oblique
Helvetica Light
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x
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Helvetica Regular
Helvetica Oblique
Helvetica Bold
Helvetica Bold Oblique 06
Helvetica Light 12pt
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
Helvetica Light Oblique 12pt
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
Helvetica Regular 12pt
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
Helvetica Oblique 12pt
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
Helvetica Bold 12pt
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
Helvetica Bold Oblique 12pt
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
07
Helvetica Light
8 pt helvetica 10 pt helvetica 12 pt 14 pt 16 pt 20 pt 24 pt
36 pt
48 pt
60 pt
72 pt
helvetica
helvetica
helvetica
helvetica
helvetica
helvetica
helvetica
helvetica
helvetica 08
helvetica characters
ABCDE FGHIJK LMNOP QRSTU VWXYZ
abcde fghijk lmnop qrstu vwxyz
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12345 67890
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~!@#$% ^&*()_+{ }|:”<>?/., ’;\][=-
why helvetica
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Everlasting Up until now. Helvetica is still being used because it is neutral. It can be use as a body text or title. It also can express anything. For example if you want to write something serious or fun you can use Helvetica. Same like the ice. Ice covers 12% of the Earth’s surface. And it last unitil now.
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j j Perpendicular Helvetica’s character’s shape has a perpendicular angle. The perpendicular angle makes the character’s shape looks symmetry. So the characters are easy to read and also neat. Same like the ice cube which has 90° angle on its edge.
Various
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Helvetica is very nice. It provides many style on its typeface so people can choose it based on the usage. You can use Helvetica Bold for the title and Helvetica Light for the body copy. You can have an experiment of those styles. Same like the snowflakes. There are several types of snowflakes such as needles, capped columns, fernlike stellar dendrites, and many more.
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Does It Look Good on Titles? Title â&#x20AC;&#x201C; Helvetica Bold 50 pt
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse. Body Text â&#x20AC;&#x201C; Helvetica Light 8 pt
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Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming.
GO AWAY! I HATE YOU. flexible: can express two opposite things e.g. love vs HATE
My dear love, I wanted to share My thoughts, my feelings and What makes me despair I want to share with you
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made by: Nadia Larashari Shabrina
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