Wazoo Creative Brief

Friday, July 4, 14

SEA WORLD

Target Children: Kindergarten, Elementary (4-13 years old), Tourism from outside of the country

Goal To educate the children with a fun way, introducing all Indonesia’s beautiful sealife.

Look and Feel Summer Paradise and Eco Friendly.

Place Nusa Dua, Bali

SWOT Strength • All sea animals are from Indonesia • Strategic place • Clean • Neat • Eco friendly concept • The first SeaWorld in Bali • Have a waterpark • Night laser show at the Beach

Friday, July 4, 14

Weakness • Walking distance between one place to another place is far, kids will be tired • The price is more expensive than others Opportunity • Promoting Indonesia’s diverse animal • First SeaWorld in Bali Threat • Competitor: Sea World Jakarta.

• There are some zoos in Bali that more popular: Bali Safari and Marine Park, Bali Zoo, Monkey Forest, Bali Bird Park, • Natural disaster at the beach

Facilities • Moving restaurant: lunch attraction at the aquarium • Boat tour inside.

• Diving with the animals • Direct interaction with the animal (baby animals) • Typical ‘broad way’ show with laser • Animal Fireworks show • Attraction: Glow in the dark animal • Photobooth • Free vouchers • Kids area: play with the animal • Underwater hotel • Camp and sleep over with the animal • Trivia games

Friday, July 4, 14

Â

Animals Indonesia’s sea animal such as I. Penyu 1. Penyu hijau ( Chelonia Mydas ) 2. Penyu sisik ( Eretmochelys Imbricata ) 3. Penyu lekang ( Lepidochelys Olivacea ) 4. Penyu belimbing ( Dermochelys Corracea ) 5. Penyu pipih ( Natator Depressus ) 6. Penyu tempayan ( Caretta Carretta ) II. Ikan Pari 1. Pari Mondol 2. Pari Harimau 3. Pari Raksasa 4. Pari Minyak 5. Pari Cingir 6. Pari Macan III. Lumba-Lumba 1. Lumba-Lumba hidung botol ( Tursiops truncates, Montagus 1821 ) 2. Lumba-Lumba totol ( Stenella Attenuate, Gray 1846 ) 3. Lumba-lumba paruh panjang ( Stenella longirostris, Gray 1828 ) 4. Lumba-lumba bergaris ( Stenella coeruleoalba, Meyen 1833 ) 5. Lumba-lumba biasa ( Delphinus Delphis, Linnaeus 1758 ) 6. Lumba-lumba fraser ( Lagenodelphis hosei, Fraser 1758 ) IV. Hiu 1. Hiu Biru ( Blue Shark ) 2. Hiu Sungai Gangga ( Ganges Shark ) 3. Hiu Abu-abu ( Dusky Shark ) 4. Hiu Kelabu ( Grey Nurse Shark ) 5. Hiu Sentani 6. Hiu Gergaji Bergigi Kecil ( Smaltooth Sawfish ) V. Gurita 1. Gurita Mimic VI. Kuda Laut 1. Kuda Laut Kerdil ( Hippocampus bargibanti ) VII. Ikan Dugong VIII. Udang

Friday, July 4, 14

1. Udang Rongga 2. Udang Putih ( Penaeus merguiensis ) 3. Udang Susu ( Penaeus latisulcatus ) 4. Udang Harimau ( Penaeus semisulcatus ) VIIII. Ular 1. Ular laut belang 2. Ular laut gading gajah ( Elephant trunk snake ) 3. Ular air perut kuning ( Pelamis platurus ) IX. Ubur-ubur 1. Ubur-ubur Kotak ( Tripedalia cystophora ) 2. Ubur-ubur Totol ( Mastigias papua ) 3. Ubur-ubur Bulan ( Aurelia aurita ) 4. Ubur-ubur Terbalik ( Cassiopea ornata ) X. Kura-kura 1. Kura-kura Ambon ( Cuora amboinensis ) 2. Kura-kura Daun ( Cyclemys dentata ) 3. Kura-kura Semangka ( Batagur borneoensis ) 4. Kura-kura Matahari ( Heosemya spinosa ) 5. Kura-kura Pipi putih ( Seiebenrockiella crassicollis ) 6. Kura-kura Endemik pulau sulawesi ( Leucocephalon yuwonoi )

How to promote ( advertising ) • Poster • Social media: FB, website, instagram, twitter • Billboard on the road or malls • In the airport (Ngurah Rai) • Application • Uniform • Car sticker • Ticket • Stamp

Friday, July 4, 14

Â

Target to promote • Green school Bali and other tourism place in Bali such as kuta, nusa dua, tanah lot,etc

Competitors Seaworld Indonesia is our main competitors because they are currently amongst the most successful seaworld. Their strength is they have tons of animal from around the world. Their big aquarium and animals resonates their target market. Their weakness is they are not really neat and the directions are not really clear enough.