WEEK 2 | HOMEWORK | Exercise 4
BAD
READER’S DIGEST | page 46-47 Strength •
Have an interesting content about 40 restaurant’s facts that you don’t know. Because the title is really making the readers curious to know something that we don’t know.
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Not use too much colour, it makes the article more simpler and not confusing. The readers can easily know where is the sub topic, and what are the details. (it uses red colour on the number, so we can easily know when the paragraph will end)
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The beginning of the article can easily seen because the first letter is bigger then others. So, it grabs people attention what to read for the first time.
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Informative folios.
Weakness •
Too bad, the interesting topic doesn’t support by any interesting image. The article looks boring because there are too much sentences.
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More than 60% of the readers are women, which come from A–B social economic grouping with the age of 25-40. And for the people around 35-40, maybe the text’s size is too small. On that age, people started to have the eyes problem and don’t like to read small texts.
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The range between one to another column is too tight. It makes the text looks full.
Opportunity •
Has an interesting topic that many people don’t know and don’t care about. It could be an asset to sell this magazine.
Threat •
There are another magazine spreads that have not really interesting topic but have good design, so it much more attracting than the plain ones.
READER’S DIGEST | page 124-125 Strength •
The articles have moral stories. Because it tells about some inspirational stories that comes from the animal.
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The division of the stories can easily see because first, it uses different colour. Secondly, the title of the article uses a bigger text size.
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The stories are more alive because there are some photos.