Editorial Design | Term 4 Magazine READER’S DIGEST: INDONESIA Juli 2014 1. Specific problem that needs to be solved > Good content, but too much text. > A bit boring because not many pictures shown. > Poor quality of pictures. > Widdow texts. > Monotone layout. 2. Organisation overview Positioning In line with the mission of Reader’s Digest, the most read magazine in the world, Reader’s Digest Indonesia aims to inform, enrich, entertain and inspire its readers. Readership More than 60% of our readers are women, while the balance is made up by men, who are in productive age (25-40). The overwhelming majority (70%) is in the A and B socio-economic grouping and with college education. They are KNOWLEDGE SEEKERS who have curiosity and good concentration for learning. They are INDEPENDENT THINKERS; their decisions are driven by what they think is good for them. They are LOYAL. 3 out 5 readers are subscribers, and they renew their subscriptions every year. Content Every issue is rich in stories with the qualities that demonstrate our strength: optimism, informative, powerful and inspiring. The topics are widely varied and include all aspects of life: health, career, business & finance, technology, travel, family & relationships. Advertising • Deadline: every 3rd • Trim Size: 13.5cm x 18.5cm ; Bleed Size: 14.3cm x 19.3cm • Rp 17.500.000 (not include VAT 10% (government tax). Tax will be added to the above rates with invoicing).
Week 4: Thursday, July 10th 2014
Editorial Design | Term 4 Magazine
Concept & Moodboard
Excitement The concept is to show an enthusiasm feeling when meeting something new. Because when you are discovering a new place, you tend to be curious and get excited to see something that you’ve never seen. Keyword: Playful, Explore, Dynamic
Editorial Design | Term 4 Magazine
Concept & Moodboard
Missing Pieces The concept is to show that earth has some hidden places, that haven’t be discovered yet by others, has a potential travel aspect. Keyword: Missing, Prestige, Revealed