INDONESIA IN 24 HOURS
1.
W hat to say •
Giving an experience of Indonesian culture, heritage, and tourism.
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Prove that Indonesia has unbeatable experience compare to other country. So Indonesian people could be proud of its nation treasure.
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To increase foreign exchange earnings.
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To give the endless happiness and experience through Indonesian heritage.
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To give people a point of view about things in Indonesia. They don’ t have to waste their money to go to another country for having fun, Indonesia definitely has more things for having fun. And it’ s cheaper.
2. Keyword Indonesia, traditional, rich, culture, travel, beauty, stunning, fun, art, culinary, games, mountain, sea, welcome, warm, lost, historical, treasure, endless, limitless, diverse, nature, city, village, primitive, languages.
3. Product insight •
Not proper facilities on some of places in Indonesia e.g. dirty toilet, not comfortable lodging, hard to find transportation, etc.
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Long distance
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Not metropolitan city in Indonesia has a cheaper life-span cost
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Not familiar with the places, scared of being lost
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Hard to arrange the plan because of the not proper facilities
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Some of the places are still using their vernacular and not used to Indonesian language
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Some of the places still believe on myth and cling on their mores, so it hard to make them believe in us
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Traffic on high season e.g. Mudik, New Year, etc.
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Confusing direction to reach the place
4. USP •
Indonesia has several options of places and heritage