Ngaso Creative Brief

Page 1

ngaso

Bakery & Café

Business Overview

Objectives

We are setting up a bakery & café in Jakarta. The name of the bakery & café is Ngaso, the name came from the word from Indonesian slang language that means “temporary time (place) to take a rest”, and Ngaso also symbolizes have a break, hang out, cozy, relax, and socialize. We choose the word Ngaso, because the aim is to make a place for teenager that has a habit on spending their times with their friends, like chatting, and have their snacks. We want to make the young generations knows their traditional foods and beverages, so we make a place that have the traditional cultures meets todays modern looks, so they can compatible with the era.

Mission To introduce young people with our bakery & café about Indonesian food in Indonesia and give people the experience of tasting our traditional and delicious food and drinks.

Vision Our vision is to provide the best service for our customers, and create a welcoming environment for teenager and young adults.

Jl. Kemang Raya no. 1 Jakarta Selatan 18927 Info@ngaso.co.id ngaso.co.id 021 789 1234


ngaso

S.W.O.T

Strength : -

Serve modern-traditional Indonesian bakery & cafĂŠ Tropical environment, that represents Indonesian country Strategic location Good atmosphere

Weakness : -

Crowded location Overlook

Opportunity : -

To introduce traditional foods and beverages to young era Cultures

Threat : -

Target Market

Most of Indonesian teenager are not familiar with their traditional foods and beverages

Primary : Age : Teenager & Young Adult Class : B – A Market, Size, and Location Kemang, South Jakarta, Indonesia

Jl. Kemang Raya no. 1 Jakarta Selatan 18927 Info@ngaso.co.id ngaso.co.id 021 789 1234


ngaso

Advertising

Compensation

Monthly Operating Budget

4 months after the grand opening

Our Bakery & CafĂŠ serve traditional foods and beverages with the tropical, eco-friendly environment that represents the tropical country, Indonesia.

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Jl. Kemang Raya no. 1 Jakarta Selatan 18927 Info@ngaso.co.id ngaso.co.id 021 789 1234

Receipt Water Bill Electricity Production Cost Tax Employee Salaries


ngaso

Break-even Point

Product Differentation

Day to Day Basis Management

Employment

-

Website Banner Booklet Brochure Newspaper Poster Flyer Photobooth

Employee 1%

Open restaurant everyday from 10 am to 10 pm Meeting every Monday at 1pm

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Jl. Kemang Raya no. 1 Jakarta Selatan 18927 Info@ngaso.co.id ngaso.co.id 021 789 1234

2 staffs – work at the counter and customer service 4 staffs – work as the waitress 2 staffs – work at the kitchen 4 staffs – work as cleaning service


ngaso

Hiring and Personnel Qualities and Procedures

Qualities :

-

Female and Male Passionate Good time management Fluent in Indonesia and English Can work under pressure Experience min. 2 years Bachelor degree Excellent communication and interpersonal skills Have a good sense of style Available work on holidays Knowledge on culture of Indonesia Accurate and honest

Procedures : t t t t t t t t t

Jl. Kemang Raya no. 1 Jakarta Selatan 18927 Info@ngaso.co.id ngaso.co.id 021 789 1234

Submit resume Job interview On-job training: ,OPX PQFOJOH BOE DMPTJOH UJNF JODMVEJOH CSFBL UJNF 6TF UIF LFZ BOE MPDL DPSSFDUMZ ,OPX UIF MPDBUJPO PG XBTIJOH SPPN TUPSBHF SPPN FUD 6TF UIF DPNQVUFS TZTUFN BOE DSFEJU NBDIJOF $MFBO UIF SFTUBVSBOU 4FSWF DVTUPNFST 4PMWF DVTUPNFST DPNQMBJOUT 3FDPSEJOH DVTUPNFS T PSEFS 0SHBOJ[F UIF GPPE BOE CFWFSBHFT


ngaso

Competitors

Equipments Needed :

Production and Services

Legislation and Industrial Relation

Anomali Coffee and PEPeNERO are our main competitors because they are currently amongst the most successful Bakery & CafĂŠ in the market. Their strength is their tropical and traditional concept. The Anomali Coffee brand is very comfy and traditional, which resonates with their target market. 5IFJS XFBLOFTT JT UIFZ EPO U TFSWF USBEJUJPOBM GPPET PG *OEPOFTJB CVU European foods, which is very common BOE EPFTO U TUBOE PVU BNPOHTU PUIFS CSBOET

t t t

1BDLBHJOH 4UBUJPOBSZ ,JUDIFO FRVJQNFOUT

Every employer must have a good time management, knowledge on culture of Indonesia. This business will give the staff legal monthly pay. All insurance for staff is covered.

Jl. Kemang Raya no. 1 Jakarta Selatan 18927 Info@ngaso.co.id ngaso.co.id 021 789 1234


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