Ngaso Creative Brief

Page 1

ngaso

Bakery & Café

Business Overview

Objectives

We are setting up a bakery & café in Jakarta. The name of the bakery & café is Ngaso, the name came from the word from Indonesian slang language that means “temporary time (place) to take a rest”, and Ngaso also symbolizes have a break, hang out, cozy, relax, and socialize. We choose the word Ngaso, because the aim is to make a place for teenager that has a habit on spending their times with their friends, like chatting, and have their snacks. We want to make the young generations knows their traditional foods and beverages, so we make a place that have the traditional cultures meets todays modern looks, so they can compatible with the era.

Mission To introduce young people with our bakery & café about Indonesian food in Indonesia and give people the experience of tasting our traditional and delicious food and drinks.

Vision Our vision is to provide the best service for our customers, and create a welcoming environment for teenager and young adults.

Jl. Kemang Raya no. 1 Jakarta Selatan 18927 Info@ngaso.co.id ngaso.co.id 021 789 1234


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