WEEK 4: Wednesday, November 5th 2014
THINGS TO DO IN INDONESIA (PER HOUR)
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Budget
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Keyword/what to say: o
What to do if you have 24 hours left in Indonesia
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Indonesia is a place of endless happiness
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Variety: food, place, game, house, clothes, etc.
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Keywords
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Objective o
Untuk memberikan variasi
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Media o
Tour and travel
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Poster sekolah
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Majalah remaja
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People
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Social media
Competitor o
Valadoo.com
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Tripadvisor.com
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Malesbanget.com: Jalan Jalan Men
Consumer insight o
15-25
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Siswa A-C
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Young professional
Product insight (bisa dapat dari AE) o
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USP: Unique Selling Point o
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Gak ada abis-abisnya ngapain aja di Indonesia
Target Market o
Teenager (SMA, Kuliah): karena dia dinamik, jadi suka nyoba-nyoba, mengingatkan jangan terlalu terpengruh ke budaya luar kalau kita punya sendiri di Indonesia.
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Kids (Kindergarten): untuk melestarikan dan menanamkan rasa ingin tau.