WEEK 4: Wednesday, November 5th 2014
THINGS TO DO IN INDONESIA (PER HOUR)
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Budget
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Keyword/what to say: o
What to do if you have 24 hours left in Indonesia
o
Indonesia is a place of endless happiness
o
Variety: food, place, game, house, clothes, etc.
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Keywords
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Objective o
Untuk memberikan variasi
o §
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Media o
Tour and travel
o
Poster sekolah
o
Majalah remaja
o
People
o
Social media
Competitor o
Valadoo.com
o
Tripadvisor.com
o
Malesbanget.com: Jalan Jalan Men
Consumer insight o
15-25
o
Siswa A-C
o
Young professional
Product insight (bisa dapat dari AE) o
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USP: Unique Selling Point o
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Gak ada abis-abisnya ngapain aja di Indonesia
Target Market o
Teenager (SMA, Kuliah): karena dia dinamik, jadi suka nyoba-nyoba, mengingatkan jangan terlalu terpengruh ke budaya luar kalau kita punya sendiri di Indonesia.
o
Kids (Kindergarten): untuk melestarikan dan menanamkan rasa ingin tau.
WEEK 4: Wednesday, November 5th 2014
INDONESIA X FOREIGN RESTAURANT
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Budget
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Keyword/what to say: o
Terkadang makanan Indonesia adalah sesuatu yang jadul, maka itu di gabung sm makanan International untuk bisa menjadi sesuatu yang baru
o
Melihatkan kalau Negara kita kaya akan sumber daya, makanan gak ada habisnya
o
Harus bersyukur dan bangga jadi warga Indonesia punya aspek yang hanya ada khas di Indonesia. LANGKA!
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Media o
Restaurant
o
Website
o
Packaging
o
People
o
Social media
Competitor o
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Suntiang
Consumer insight o
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Product insight (bisa dapat dari AE) o
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USP: Unique Selling Point o
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Menggabungkan makanan local dan internasional
Target Market o
Teenager (SMA, Kuliah): karena dia dinamik, jadi suka nyoba-nyoba, sama suka ngasih tau ke orang-orang
o
Family: karena mereka selalu mencari tempat untuk berkumpul
WEEK 4: Wednesday, November 5th 2014
INDONESIA IN 24HOURS
1.
What to say •
E.g. everybody deserve a comfort lalalalal
•
Indonesia: endless happiness KASIH TUJUAN
2. Keyword •
Indonesia, nature, smile, the one and only, friendly, beauty, fun, hot, pollution, messy
3. Product insight •
Information of activities, tourisms, foods, cultures, etc. that you can only enjoy in Indonesia by hours
•
Bahwa Indonesia memiliki kekayaan alam dan budaya yang melimpah
4. USP (Unique Selling Points) •
Memberi variasi dan checklist (bucket list) dalam bentuk per hour
5. Target market •
Gender: Female and Male
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Geography: Big city
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Ages o
18-21
o
22-35
o
35-45
6. Consumer insight •
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18-21 o
Café
o
Nongkrong
o
Nyoba-nyoba
o
Dinamis
o
Following trend
22-35 o
Working
o
Café
o
Wedding
o
Single & Married
WEEK 4: Wednesday, November 5th 2014
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7.
o
Young mom
o
Still following trend but not that up to date
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Young family
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Have kids
35-45 o
Leisure
o
Elegant
o
Richer
o
Professional
o
Mature
o
Family
o
More serious
Competitor Valadoo, Tripadvisor, Media Digital, Jalan-Jalan Men
8. Look and feel •
OPTION 1: Adventurous, Fun, Exciting
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OPTION 2: Leisure, Trust, Elegant
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OPTION 3: Fun, Exciting, Family
9. Media •
18-21 Restaurant, Mading, Social Media, Website, People. Youtube video
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22-35 Restaurant (Café), Social Media
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36-45 TV Cable, Newspaper, Website