HO W TO ENJO Y INDO NESIA IN 24 HO URS
1.
Product insight •
Information of activities, tourisms, foods, cultures, etc. that you can only enjoy in Indonesia by hours
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Bahwa Indonesia memiliki kekayaan alam dan budaya yang melimpah
2. USP •
Membuktikan kalau di Indonesia tempat yang di kunjungi (pengalaman yang di dapat) gak habis-habis.
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Giving the advice per hour, so people can have the best time to do the things.
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Give a bucket list, so people could have fun! It’ s like a mission to complete ;)
3. Target market •
Gender: Female and Male
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A-B
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Geography: Big city
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Ages o
18-21
o
22-35
o
35-45
4. Consumer insight •
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18-21 o
Café
o
Nongkrong
o
Nyoba-nyoba
o
Dinamis
o
Following trend
22-35 o
Working
o
Café
o
Wedding
o
Single & Married
o
Young mom
•
o
Still following trend but not that up to date
o
Young family
o
Have kids
35-45 o
Leisure
o
Elegant
o
Richer
o
Professional
o
Mature
o
Family
o
More serious
5. Product related •
Banyak tempat yang belum popular
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Akses ke tempat yang kurang popular lebih sulit (jalan yang berliku2)
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Jarak tempuh antara satu tempat ke yang lainnya masih jauh
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Fasilitas yang disediakan masih minim: seperti hotel, transportasi, restaurant, dll.
6. W hat to say •
To give people a point of view about things in Indonesia. They don’ t have to waste their money to go to another country for having fun, Indonesia definitely has more things for having fun. And it’ s cheaper.
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To give the endless happiness and experience through Indonesian heritage.
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Everybody deserve happiness! Karena kalo di Indonesia gak kalangan atas juga yang bisa menikmati, dari kalangan lain jg bs menikmati. Kl ke luar negri cm orang2 yang mampu aja.
7. Competitor Valadoo, Tripadvisor, Media Digital, Jalan-Jalan Men 8. Look and feel •
OPTION 1: Adventurous, Fun, Exciting
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OPTION 2: Leisure, Trust, Elegant
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OPTION 3: Fun, Exciting, Family
9. Media
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18-21: Restaurant, Mading, Social Media, Website, People. Youtube video
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22-35: Restaurant (Café), Social Media
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36-45: TV Cable, Newspaper, Website