NAFTEMPORIKI - TREASURES OF GREEK TOURISM by naftemporikiGR

NOVEMBER 2023

All shades of

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All shades of

Greece 365 Greece of the blue skies and seas, the bright sun and the warm climate, the honest expression and the long tradition and history, welcomes millions of tourists from all parts of the world every summer, generously offering them the beauty of its landscape, a genuine human relationship and the fruits of the Greek land: its hospitality. Each and every foreign visitor to Greece leaves the country with their luggage full of personal memories and precious moments, the like of which they will probably never experience again in any other tourist destination.

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However, they leave without realizing that Greece does not only offer sun and sea, and that its palette does not only have shades of blue. Greece is a 12-month tourist destination, both promising and unique, whose colors and images of Autumn, Winter and Spring are synonymous with Summer. With an Aegean azure blue equally strong as the snow-capped mountain of the gods, Mt Olympus, as well as the steep Epirus landscape built of black stone, the traditional architecture of Pelion, the castle state of Mani, the calm power of the Prespes lakes, the unique wetland of Kerkini, the alpine lakes or Drakolimnes, and the countless gurgling rivers - the clear veins of the Greek land! Winter visitors, wherever they may stop, will find shelter in the traditional guesthouses of Greek villages and they will enjoy the dining table set with rich dishes of the Greek cuisine, full of flavors, aromas and ingredients unique in the world that mix Greek “grandmother” recipes, and have been “served” from generation to generation for centuries. For foreign tourists, Greece lives and breathes 365 days a year, always to greet them and present them with a good summer and a good winter, aspiring also to allow them enjoy the fascinating spring and autumn seasons. Greece is a blessed, gifted place, enjoying - together with those in the know - all four seasons of the year!

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CMY

Investment frenzy

A view from above

Greece’s tourism map by region

Airports: 2 more million international arrivals

Northern Greece resorts enjoy a strong season

Moving on to intelligent tourism

Cruises stage strong recovery in 2023

Central Macedonia: A growing cinematic canvas

100

Airports gear up for higher demand

INDEX

Magnet for luxury yachting

Coastal shipping looking to green transition

Greece 2024 bookings skyrocket

N OV E M B E R 2 0 2 3

Greek tourism to see spring in...winter

OPINIONS:

Olga Kefalogianni ............... 8 Minister of Tourism of Greece

Angela Gerekou ................. 18 President, President, Greek National Tourism Organisation (GNTO)

Dimitris Fragakis ........... 34

Tasty dishes 1.3 trillion dollars

Combining treatment with leisure

Tourists spending

Secretary General, Greek National Tourism Organization (GNTO)

Dionysis Theodoratos ............................. 40 President, Greek Shipowners Association For Passenger Ships (SEEN)

Alexander Vasilikos ............................................. 50 President of Hellenic Chamber of Hotels (XEE) & Association of Hotels, Restaurants, Pubs and Cafes (HOTREC)

Voula Patoulidou ............ 56 Deputy Governor of Thessaloniki and President of the Thessaloniki Tourism Organization

Alexandros Thanos ... 60 Authorized Consultant, Greek Tourism Confederation (SETE)

108

Athens riviera beaches undergo a major facelift

114

New action to support tourism SMEs with 160 mln euros

118

Greece’s aid to tourism investments

Christina Tetradis ......... 92 President, Zante Hospitality Group; Vice President XEE; President, L. Zakynthos Hoteliers Association

OPINION ●

Respecting each destination’s identity Our main concern is to ensure the stability and sustainability of our tourism product, to protect destinations and the identity of our tourism offering, taking care of the prospects of local communities based on the income that comes from tourism

G Olga Kefalogianni Minister of Tourism of Greece

reek Tourism, as the main lifeblood of the country’s economy, contributes to the national income, creates jobs, and supports local communities. The reform policy of the Ministry of Tourism is based on a structured, realistic and workable plan of a broader government strategy, and deals with all big or small challenges. At the same time, special emphasis is placed on the human capital of Greek tourism, entrepreneurs and employees. The criteria we take into account and on which we base our policy planning and implementation are respect for the standards, the capacity and identity of each single destination, including the preservation of locals’ lifestyle. According to data so far, 2023 is proving to be a great year for Greek tourism, with performance likely to reach pre-pandemic record numbers and hopefully record higher levels of revenue and arrivals. But our basic position, as I have said before, is that we should look beyond the logic of numbers and short-term gain. Our main concern is to ensure the stability and sustainability of our tourism product, to protect destinations and the identity of our tourism offering, taking care of the prospects of local communities based on the income that comes from tourism. At the same time, the positive messages in recent months urge us to make even

TREASURES OF GREEK TOURISM

more effort during the government’s fouryear term, setting as a dominant goal in 2024 to advance the country’s modern image as a sustainable destination, with social sensitivity towards issues related to climate change and the environmental footprint. At the same time, our objectives also include to highlight experiences in Greek destinations which have so far been less popular. To achieve our vision, we enjoy the assistance of the resources of the National Recovery and Resilience Plan. The actions included in the plan by the Ministry of Tourism for the optimal absorption of these funds have been designed with respect for the principles of Blue and Green

A primary goal in 2024 will be to further advance Greece’s modern image as a sustainable destination, with social sensitivity towards issues related to climate change and the environmental footprint.

Development. They include infrastructure projects, such as the upgrading of tourist ports, ski centers and thermal tourism facilities, projects to promote special forms of tourism such as agritourism, mountain and diving tourism. In addition, our action also includes incentives for the modern management and promotion of destinations through Destination Management and Promotion Organizations. At the same time, action is being taken for the digital transformation of the Hellenic Tourism Organization (EOT) and its services, as well as the specialization and reskilling of those employed in tourism. As I have already emphasized since my first day in office at the Ministry of Tourism, we are optimistic about the future of tourism. With a high sense of responsibility and in cooperation with industry bodies and regional authorities, we aim for even better results to consolidate Greece as a globally attractive tourist destination beyond the few months of summer, combining the alternative forms of tourism and the country’s beauty. It is indisputable, after all, that we have a rich cultural reserve, tradition, folklore, archaeological interest, gastronomy, ancient and modern history. Such privilege, combined with the infrastructure, the high quality of services and the renowned Greek hospitality, make up the unique character of the place.

RΕPΟRΤΑGE ●

INVESTMENT Investments totalling several billion euros are expected to be completed in the next three years The regions to see new hotels in Greece By Vasso Vegiris vvegiri@naftemporiki.gr

large number of plans for large hotel and tourism investments for the next three to five years are recorded in Greece’s tourism sector, carrying on the increasing investment activity that has been ongoing since the end of the pandemic to date. Even though it is not easy to determine precisely the total amount of upcoming new hotel-tourism investments, the fact, for instance, that the regions of Crete and Halkidiki alone add up new hotel investments valued up to 1.0 billion euros for the next three years, demonstrates a further increase in the already rising rate of hotel development moves in Greece in the past two years. Also noteworthy is the fact that these are large investments by international chains or individual investors, both in popular Greek island destinations as well as in coastal areas of the mainland and in the country’s two major urban centers, Athens and Thessaloniki, totalling several billion euros. Furthermore, according to the

TREASURES OF GREEK TOURISM

Institute of the Association of Greek Tourism Enterprises (INSETE), the total investments by the hotel industry for the construction of new and renovation/repair/maintenance of existing hotel rooms in the years 2021 and 2022 was estimated at approximately 1.9 billion euros and 2.04 billion euros, respectively. The Recovery fund A major factor favouring this flourishing of investments in the tourism sector, as pointed out by the president of the Halkidiki Hotels Association, and until recently president of the Hellenic Hoteliers Federation (FFH), Grigoris Tassios, are the resources of the Recovery and Resilience Facility (RRF) which allow domestic but also foreign investors to avoid the pitfall of high Greek interest rates. It should be noted that projects funded by the RRF must be completed by 2026, therefore the investment projects in question must run quickly, which pushes for speedier tourism investments in the country over a horizon of at least three years.

A large number of new investments are focused on the regions of Halkidiki, Corfu, Crete, Rhodes, but also popular Mykonos and Santorini and other islands of the Cyclades, as well as the Peloponnese. Big brands Alexandros Vasilikos, president of the association of Hotels, Restaurants, Bars & Cafés in Europe (HOTREC) and president of the Hellenic Chamber of Hotels, has a positive view on hotel investments in Greece in coming years, emphasizing that such investments are being made not by distress funds, but by large and established investors in the sector and big brands, which are confident in Greece and its tourism and hotel industries. Beyond that, however, as Mr. Vasilikos points out, “the bet is global and needs a regulated landscape”, that is, a strategy at national and local levels for each destination and over time. Quality tourism investments, he adds, are made under measurable sustainability criteria and there must

be cooperation between all parties involved for the infrastructures. "We are a country where there is no zoning for tourism. Land uses must be mapped for each destination so that there is a clear picture for investors as well," Mr. Vasilikos said. This strategy should be based on sustainability and, of course, take climate change into account and go through strategic infrastructure.

The new Conrad Hotel (former Hilton Athens) is expected to be operational by the end of 2024 or the beginning of 2025, following an investment of 130 million euros.

"A destination is not built only on hotels. We also have to look at the infrastructure," he emphasized. An upgraded "sea and sun" Whether large, medium or smaller, investments in hotels and generally in tourist accommodation based on the classic Greek motto “sea and sun” but with modern structures and services are already at the climax throughout

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The hotel industry in Athens continues to lure very strong investment interest, with numerous major projects currently launched or in the planning stage.

Greece, both on the islands and in all the coastal regions/prefectures of the country, and indeed at increasing rates, which give a pulse of develop ment over time, with climate change seeming to work in favour of the lengthening of Greece’s summer tourism season. Major projects transforming Athens The hotel industry in Athens continues

to attract very strong investment interest, with numerous major projects launched or planned, some of which are listed below:  “One & Only Aesthesis”, formerly known as the historic “Asteria Glyfada” hotel, is expected to start operating on the Athenian Riviera in October. The investment, by Grivalia Hospitality, is valued at 280 million euros.  The overhauled iconic Hilton Athens ►

TREASURES OF GREEK TOURISM

RΕPΟRΤΑGE ●

INVESTMENT

► hotel is expected to be operational by the end of 2024 or the beginning of 2025, following an investment of 130 million euros and renaming it to "Conrad", carried out by a partnership between Ioniki Hotels SA, TEMES SA and the Olayan Group.  Two hotels, combined with tourist residences, are being planned in the coastal front of Hellinikon by Lamda Development in collaboration with TEMES SA. The investment is valued at 500 million euros and is to be carried out by the companies BELT Riviera and MALT Riviera, in which TEMES holds a 70-percent stake and Lamda owns the remaining 30 percent. BELT Riviera will develop a 5-star hotel with 160 rooms and a residential complex of 17 branded residences, with the company having recently signed an agreement with Mandarin Oriental Hotel Group. MALT Riviera will build a 5-star hotel with 200 rooms and a residential complex of 49 residences.  A listed property on central Athens’ Panepistimiou and Harilaou Trikoupi streets, is to be converted into a fivestar hotel by the Mitsis Group Hotels. The building is part of a complex of four houses built by Heinrich Schliemann and is owned by EFKA (National Registry of Administrative Public Services. Mitsis Group Hotels won the tender with a contract duration of 35 years and the option for an extension of an additional 10 years. According to EFKA, the investment will be in the order of 36 million euros.  EFKA also owns the listed building at 7-9 Zalokosta St. which will be converted into a boutique hotel by Lampsa Hellenic Hotels SA. The duration of the contract is 30 years, with the right to extend for another 10 years.  During the summer, e-EFKA also proclaimed a tender for the lease of a 4-storey property in its ownership in Klathmonos Square, central Athens, for the conversion of the building into a hotel or other type of tourist accommodation. Bids were to be submitted by October 18. A similar tender was held by EFKA for the use as a hotel of a building on Sokratous St., in the area of central Athens Omonia Square, which operated as

TREASURES OF GREEK TOURISM

One & Only Aesthesis: €280m.

"Ambassadeur" hotel until 1980.  Another new hotel in the Omonia Square area, the Radisson Theatrou Square Athens, is expected to be put into operation in mid-2024 following a deal between Radisson Hotel Group and Gnosis Investments. Radisson is also making an investment valued at 30 million euros for the conversion of an office building, located on Mitropoleos Square, into a serviced apartments complex, under the brand name “Radisson RED Mitropoleos Square Athens”.  The French group Accor is planning a 33.5-million-euro investment to convert the property of the former summer theatre "Athinaion", on Patision St., into a new establishment to operate under the Ibis brand.  A nine-story office building situated at the corner of Stadiou and E. Benaki streets is to be converted into a four-star hotel, an investment valued at 25 million euros. The owner and developer of this project is Blend Development, and the largest investor in this particular project is the EuSIF fund.  Fattal Group Hotels’ central Athens “NYX Esperia Palace Hotel Athens” was completed in the early days of summer 2023, through an investment valued at over 20 million euros. The building, located on 22 Stadiou and Edward Law streets, was the former Esperia Hotel, which closed down in 2010. Israel’s Fattal has leased the property from EFKA since 2019 for a period of 30 years with the option of a 10-year extension. New projects in Thessaloniki In Thessaloniki, new hotel projects that are already in progress or expected to commence in the next two

The Radisson Theatrou Square Athens.

2 hotels are being planned in Hellinikon.

Pallini Beach.

years include the following:  Electra Group Palace Hotels is

soon to embark on its second fivestar hotel investment, to be situated a stone's throw from the Thessaloniki International Fair venue, at the junction of Tsimiski and Ethnikis Aminis streets. The development will be on a plot of land owned by the Church of Greece, which has been leased for a period of 49 years (with the option for another 49 years) through a tender. This investment is valued at over 30 million euros.  The construction of Fattal Group Hotels’ four-star "NYX Thessaloniki" is expected to commence by the end of this year, at the junction of Tsimiski and Katuni streets. The investment is estimated to be in the order of 22 million euros.  The listed building of the former "Aigyptos" hotel on Ptolemaion Street, is to be converted into a modern four-star boutique hotel. According to market sources, three investors are looking to purchase the building from its current German owners -who acquired it in 2016, through Remanagement Hellas Single Member SA.  The opening of Brown Hotels’ two

An investment valued at €55m has been planned

new establishments in Thessaloniki has been postponed to 2024. One of the new hotels will be situated at 2-4 Egnatia Street, in the historic and listed former "Vienna" hotel building, built during the interwar period. The investment also concerns the conversion of two buildings of the "Sakka-Michailidis" tobacco warehouse into a five-star and a four-star hotel unit, respectively.  The Aristotle University of Thessaloniki (AUTH) has signed a deal with Papazoglou A. - Tsitsigani S. OE (distinctive title Diolkos OE) for the lease and repair of a building under its ownership at 2 Taskou Papageorgiou Street. The new establishment will be used as a boutique-hotel-style, short-term

investments are reasonably related to the announcements about the TIF redevelopment.

NYX Esperia Palace Hotel Athens.

Theophano Imperial Palace.

Athos Palace of G-Hotels.

The iconic industrial property of FIX.

Vasileos Herakliou St., with plans to transform it into a complex of luxury apartments, to be used for shortterm lease and to be serviced by the MonAsty hotel. The investment for the repair of the building will be in the order of 2.5 million euros.  The construction of a hotel is expected to be included, among other things, in the redevelopment of the iconic industrial property "FIX", situated at the western entrance of Thessaloniki, by DIMAND.  The development of a hotel is also included in a plan to renovate the Thessaloniki International Fair (TIF) site, even though work on the project has been delayed. Recently, it has been leaked that the government was seriously considering changing the way the project will be implemented, opting for privatization instead of publicprivate partnership (PPP).

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Alexandros Vasilikos, HOTREC president: “A destination is not built only on hotels. We also have to look at the infrastructure”.

for Porto Carras complex’s Sithonia hotel.

rental spaces, and any other type permitted by law (accommodation rooms, conference rooms, restaurants, cafés, bars, entertainment areas, gym, shops, etc.). The university has also signed a similar contract with the same company for the Mandalideion Mansion, also owned by AUTH, at the junction of Niki Beach Avenue and Vogatsikou Street in the city centre, planned to be repaired and converted into a hotel.  Keeping up its activity in the hospitality infrastructure sector, following the creation of the hotel "MonAsty Autograph Collection by Marriott International", Environmental Engineering SA in 2024 will begin a major overhaul of an abandoned building adjacent to "MonAsty", on

TIF site redevelopment The president of the Thessaloniki Hotels Association, Andreas Mandrinos, has joyfully welcomed several new investments planned in the city, emphasizing once again the need for a strategic plan for Thessaloniki’s tourism development. He has also called for the immediate settlement of outstanding issues about the TIF redevelopment, urging the government to stick to the agreed plan for implementation of the project through PPP. A new and modern, bioclimatic International Exhibition and Conference Center will reasonably act as an additional pole of attraction in the city in general and the local economy, but also for the hotel industry. Some of the aforementioned upcoming hotel

Investors attracted to N. Greece and Halkidiki The region of Halkidiki, according to Halkidiki Hotels Association president Grigoris Tassios, is expected to be the focus of several investment activities, valued at more than 150 million euros, in the next three-year period, to be carried out by both Greek companies and foreign funds and investors. Some major projects, worth several tens of millions of euros, are already underway. One such major new investment in the region is the model hotel complex to be built by Stavros Andreadis, a notable tourism entrepreneur and honorary president of the Sani/Ikos Group, through the company STANTA AEDA, on the small island of Diaporos, on a 25-acre expanse. This investment, as Mr. Andreadis told "N", will be valued at 40 million euros for a very modern luxury hotel comprising 74 suites, half with a private swimming pool. The unit will be fully selfsufficient in terms of energy and will have a zero environmental footprint, with sophisticated photovoltaic systems that will be placed on the planted building roofs, so that they are not visible. The establishment is to be supplied with water by pumping water from underground reserves or, in case these are not sufficient, from a desalination unit. A waste management unit will also be built and the treated wastewater will be used to irrigate the green areas. Electric vehicles will be used to transport visitors to the complex, as well as to pick them up from the pier to be built. The goal is for the operation of the new unit to commence in the summer of 2026. In the summer of 2025, meanwhile, a Goldman Sachs Asset Management (GSAM) investment, valued at 108 million euros, is expected to be completed and put into operation, concerning the renovation and expansion of three of the six G-Hotels that have come under its ownership, namely the: Athos Palace, Pallini Beach, and Theophano Imperial Palace in Kallithea, Halkidiki. A new 5-star resort is also expected ►

TREASURES OF GREEK TOURISM

RΕPΟRΤΑGE ●

INVESTMENT

► to be soon completed and operational in Sarti, following a 20-year management deal signed between the Greek group Mitsis Hotels and Happy Holidays SA. The investment is valued at around 20 million euros. The second investment phase in the AMMOA luxury resort of the Mendekidis Group in Agios Ioannis Sithonias, managed by the international group Zeus International Hotels & Resorts, is expected to exceed 50 million euros. The second phase regards the construction of a tourist village of 150 houses of over 200sqm each, and a marina. A new round of investments, valued at approximately 4 million euros, for the renovation of ACROTEL Elea Beach Hotel in Akti Elias, is being made by Acrotel Hotels & Villas, which has already concluded investments of 6.0 million euros in five of its hotel complexes. The Acrotel chain owns seven hotels in Sithonia Halkidiki, as well as the Acrotel Sofia's Guest House in Sideras, Kozani. A new luxury resort, the “Zoetry Halkidiki”, is expected to open its doors in mid-2024 in Sani, Kassandra, Halkidiki. This is the second establishment of the Inclusive Collection under the ownership of the Zoetry Wellness & Spa Resorts brand, which is part of World of Hyatt's European portfolio. The resort will have 105 rooms and suites. An investment valued at 55 million euros has been planned by the Savvidis Group for the refurbishment and upgrading of Porto Carras complex’s Sithonia hotel, as well as the expansion of Sani/Ikos Group’s Porto Sani hotel, as the Radisson Hotel Group and China’s Fosum both seem to be interested in investing in Halkidiki. Considerable tourism investment activities are also recorded in the region of Eastern Macedonia-Thrace, especially on Kavala’s coastline. In addition to the many residential complexes and small hotels that have been acquired by Bulgarian nationals and/or investors for exploitation, some major projects have been announced in the area, such as the Alexandrou Chora Resort, Village & Theme Park, already underway by Kourtidis Group. In terms of infrastructure, work has already begun, while all the necessary

TREASURES OF GREEK TOURISM

NYX Thessaloniki.

approvals and permits have been obtained; it is designed as a unique multiplex tourist complex in an ideal seaside area, in the Ofryniou Beach of Kavala, expanding over an area of 175,000sqm. The complex is to be divided into three different sections, the "Alexandrou Chora Resort", the "Alexandrou Chora Village" and the "Alexander Theme Park". In Kavala, the Iranian-Canadian businessman Alex Haditaghi has announced the construction of five-star luxury hotels under the brand name "The Hamptons", on a plot of land acquired through a tender by TAIPED in the area of Nea Iraklitsa on a former property of TAIPED. Recently, a project was announced for Glamping, i.e. Glamorous Camping, on the coast of Bati in Kavala, under the brand "LAAS glamping” or “LAAS Mediterranean Tented Experience", an investment which according to Ms Tzeni Papadimitriou, representative of the investment company, will be valued at 15 million euros. In Pieria, the Mediterranean Hotels of the Vassilios Lambrou SA company is going ahead with launching an investment valued at 10 million euros, to upgrade "Mediterranean Princess", situated at Olympiaki Akti Katerinis, from a four-star to a fivestar establishment. At the same time, the firm is also investing 20 million euros for a hotel on a 12-acre land plot on Mykonos island’s Super Paradise beach. The company's goal is to operate the new unit on Mykonos in the summer of 2024. Intense activity in the archipelagoes With the completion of Greek Motorway 90 (known as BOAK), and the new airport in Kasteli, Heraklion,

Zoetry Halkidiki, is expected to open soon.

Alexandrou Chora Resort, Village & Park.

Acrotel Elea Beach Hotel.

the island of Crete is expected to draw in even more tourism investments. The vice-president of the Hellenic Hoteliers Federation and president of the Chania Hotels Association, Manolis Giannoulis, says investments planned for the next three-year period are expected to be in the order of 700 million euros to 800 million euros, while he estimates that the completion of Greek Motorway 90, around 2029, and the new airport in Kasteli, Heraklion (to be completed in 2027), will further boost tourism investments in Crete. The largest of such new investments already underway in Crete is the "Elounda Hills" project by Mirum Hellas, valued at a total of 400 million euros. A major part of this project is expected to be completed by the summer of 2026. Another large investment by the Sani/Ikos Group is about to commence in the Kampos-Liivadia location, Municipality of Kissamos, Chania, which is valued at 125 million euros. Recently, Greece’s Ministry of Environment and Energy gave the green light for the environmental conditions of the project, with the "Ikos Kissamos" hotel expected to be

Α major new investment in Halkidiki is the model

completed by the summer of 2025. Hills Group, which two years ago bought a total of five hotels in Crete for 150 million euros, has announced it is going ahead with a major overhaul of the "Hermes Hotel", Agios Nikolaos. Another five-star hotel of the Stella Hotels Collection is also underway at Agkisaras on the Heraklion Peninsula, an investment valued at 25.7 million euros. The A. Vasilakis SA company is also building a five-star hotel in Marathi, Chania, an investment valued at 31.75 million euros. In addition, Active SA Gounarikon has received the building permit to develop a five-star luxury hotel in Rethymno’s Pigianos Kampos village, while the company Lyra IKE has got the pre-approval for a building permit

star hotel in the settlement of Gouvia. Among other investments in the Ionian Islands, a building permit has been granted to Leonidas Hotel 1 SA for the renovation and upgrade of the hotel "Louis Zante Beach", in Laganas, Zakynthos island, into a five-star establishment.

Afandou Golf by Mitsis Hotels on Rhodes.

Ikos Odisia, Corfu, investment of €48.5m.

Mykonos - Santorini Mitsis Hotels has received approval from the Interministerial Committee for Strategic Investments for the development of a tourist complex on Mykonos island, which includes a fivestar hotel. This investment is valued at 61 million euros. Blue Iris Investments SA is planning an investment in a five-star hotel on Mykonos’ Ano Mera, estimated to amount to 33.4 million euros. On Santorini island, the Municipality of Thira has pre-approved a building permit for the development of a five-star hotel by Skybay IKE Hotel Enterprises, as well as a review permit for the construction of a main tourist accommodation facility, a 4-star hotel, in the area of Megalochori, owned by Development IKE. Also, in Thira, the development of a five-star hotel is being launched in the Megalochori community by Ermis Monoprosopi IKE. On Amorgos island, Aigialis SA has officially received the green light for the design modification and construction of a 5-star hotel in Aigiali, in the Municipality of Amorgos.

Peloponnese wins five stars The region of Messinia has been the focus of several major tourism investments in recent years. Recently, in mid-August, the first guests were welcomed at the "Mandarin Oriental Costa Navarino", TEMES' new ultra-luxury investment in Costa Navarin. The new establishment marks Mandarin Oriental’s debut in Greece. The total investments carried out by TEMES in the specific region now reach up to 850 million euros, of which some 250 million have been made in the two years 2022-2023. The company management has also announced further investments in themed hotel complexes, to be built in the areas Navarino Hills and Navarino Blue. In Messinia, South Cost Tourism and Real Estate SA is about to commence a project for the construction of a five-star hotel in the Vounaria Koronis area, an investment valued at 5.34 million euros. In addition, Porto Milos Kalamata IKE is also going ahead with the development of a five-star hotel, with an investment of 5.5 million euros. Also in the Peloponnese, a major investment project expected to reach 80 million euros regards the resort "Six Senses Porto Heli" in Porto Heli, by CBE Capital, expected to be operational in 2026. In Laconia, Sparta Gourmet, owned by the Valiotis family, is going ahead with the creation of a five-star hotel complex, investing some 10 million euros for the conversion and upgrading of the former famed hotel "Lakonis" in Gythio.

Corfu - Zakynthos On Corfu, the the Ikos/Sani Group is making an investment valued at 48.5 million euros for the construction of a luxury five-star hotel, the “Ikos Odisia”, boasting 297 luxury lodges with a total of 934 beds. Genesis Hotel IKE has also received pre-approval of a building permit for the construction of a classic-type, four-

Palairos The construction of a new fivestar resort, the "Varko Bay", to be situated on the Varko peninsula of the Municipal Unit of Palairos, Etoloakarnania, is expected to cost up to 180 million euros, an investment carried out by RND Investments. The resort will boast 116 luxury villas and 45 residences

Elounda Hills, Crete, project of €400m.

commence in the location of Plimmyri, south Rhodes, by Investments of South Rhodes SA Tourist and Hotel Businesses. The investment has been included in the development law.

Mandarin Oriental Costa Navarino.

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The regions of Crete and Halkidiki alone add up new hotel investments valued up to 1.0 billion euros for the next three years.

hotel to be on the island of Diaporos.

to construct a five-star establishment in Livadi, in the area of Georgioupoli, Chania. Rhodes One of the largest golf destinations in the Mediterranean is being planned by Mitsis Hotels on Rhodes Island, in the north Afandou area (Afandou Golf). Work on the project is to start soon, scheduled to be completed in 2026. The investment is to include three luxury hotels, a marina, golf courses, a shopping centre, etc., and is expected to reach 400 million euros. The same group is also planning to renovate the recently acquired Grand Hotel in the town of Rhodes. A five-star hotel investment valued at 15.8 million euros is soon to

TREASURES OF GREEK TOURISM

OPINION ●

GNTO strategy focusing on sustainability We are advancing the brand name GREECE from a mainly "SEA & SUN" destination to a top, premium, sanitary safe, multi-island destination with a fascinating mainland that offers endless authentic experiences in every corner, all year round

B Angela Gerekou President, Greek National Tourism Organisation (GNTO)

y my capacity as President of the Greek National Tourism Organization, I greet this special edition of the Naftemporiki magazine, issued especially for the iconic WTM exhibition. It is with immense pleasure that I extend a warm welcome to all attendees of WTM 2023. The convergence of travel enthusiasts and industry leaders at WTM is a testament to the boundless possibilities that the world of travel holds. This year promises to be an extraordinary one, filled with groundbreaking insights, inspiring innovations, and invaluable connections. In 2023, Greek tourism recorded once again a spectacular performance. All official evidence shows that the field will reach and marginally exceed 2019 tourism revenues. In recent years, the GNTO has set

TREASURES OF GREEK TOURISM

As we embark on this journey together, we hope this year, too, all of our interactions be fruitful and enlightening, and our experiences unforgettable.

several strategic goals. We are advancing the brand name GREECE from a mainly "SEA&SUN" destination to a top, premium, sanitary safe, multi-island destination with a fascinating mainland that offers endless authentic experiences in every corner, all year round, while also further boosting and upgrading our iconic "sea and sun" product. In 2023, our strategy has been focused

on sustainability. "SUSTAINABLE GREECE" is the name of the new GNTO microsite that highlights the best practices and the country's certified sustainable destinations. At the same time, we making efforts to showcase the country as a green destination, with a strong ethical label, addressing social groups such as people with disabilities. Ιn this context, more than 250 beaches around the country are made accessible to everyone. As we embark on this journey together, we hope this year, too, all of our interactions be fruitful and enlightening, and our experiences unforgettable. Let us collectively seize this opportunity to forge new partnerships, exchange knowledge, and pave the way for a brighter, more sustainable future in travel. Wishing you all a successful and enriching WTM 2023!

RΕPΟRΤΑGE ●

AIRPORTS 2 MORE MILLION TREASURES OF GREEK TOURISM

ARRIVALS

INTERNATIONAL

TREASURES OF GREEK TOURISM

►

Passenger traffic in 2023 rose at almost all of the country’s airports compared to a year earlier

RΕPΟRΤΑGE ●

ARRIVALS

By Fanis Zois fzois@naftemporiki.gr

►

ourism numbers in Greece recorded an increase between January and October 2023, with international arrivals at the country’s main airports rising compared to 2022, and travel receipts hitting record numbers, according to data from the aviation market and the Institute of the Greek Tourism Confederation (INSETE), the body’s research tool. Several Greek regions were winners in this year's tourism season, as more than 2.0 million additional international air arrivals were recorded in the tenmonth period of 2023. Data from all of the country's airports are of special interest, showing that the best performance in 2023 so far is recorded by the Athens International Airport (AIA). Specifically, passenger traffic at the Athens airport showed a significant increase in September, with the number of passengers at 21.68 million in the 9-month period. In particular, the airport's passenger traffic in September 2023 rose to 3.0 million, up 16.3% compared to the same month in 2022, and up 11.8% compared to the same month in the pre-pandemic year of 2019. Both domestic and international passenger traffic exceeded 2022 levels by 14.6% and 17.2%, respectively. Compared to 2019, domestic and international passengers rose 16.3% and 9.9%, respectively. The increase in both domestic and international passenger traffic sets the tone for the autumn and winter months. Domestic passenger traffic, with more than 940,000 travelers, recorded an increase of 14.6% compared to 2022 and a corresponding increase of 16.3% compared to 2019, with September's momentum matching that of June. September recorder an increase by 9.9% compared to 2019 for international passenger traffic, which compared to 2022 recorded a 17.2% increase. Overall, in the 9-month period of 2023, AIA passenger traffic reached 21.68 million, up by 25.7% compared to the same period in 2022, and up 8.6% compared to same period in 2019. Both domestic and international passenger traffic exceeded 2022 levels by 20.3% and 28.3% respectively, while also registering an increase compared to 2019, by 11.3% and 7.3% respectively. In terms of flights, the number of flights at AIA in the first nine months of 2023 rose to 186,174, recording an increase of 12.9% compared to same period in 2022 and 5.1% compared to same period in 2019. Both domestic and international flights rose by

TREASURES OF GREEK TOURISM

7.8% and 17.4% respectively compared to 2022, and by 9.1% and 2.2%, respectively, compared to 2019, reflecting the strong demand that Greece, specifically Athens, enjoy as a destination. Regional airports In the same vein, 2023 is estimated to be a record year also for Fraport Greece, which operates 14 Greek regional airports, according to company CEO Alexander Zinell. As he outlined at a recent conference, "our estimate, for the whole year of 2023, traffic is expected to rise to 33 million passengers compared to 31.19 million passengers in 2022.” Expounding on specific details about regional airports managed by Fraport Greece, Mr Zinell noted that there are differences per destination. "For example, Thessaloniki is performing extremely well

this year, compared to recent years which saw the shutdown of several companies based in Thessaloniki, while we also encountered the loss of flights from Russia, Ukraine and Belarus," he said. Referring to the airports of Santorini and Mykonos, Mr Zinell noted that "they are lower than last year's [2022] levels. However, this does not surprise us, as they saw remarkable growth a year earlier." Finally, he addressed the issue of dealing with the effects of natural disasters, stressing that Fraport Greece was called upon to deal with tough conditions at some airports, such as in Rhodes and Skiathos, with the company's staff demonstrating the necessary reflexes. In particular, in the 9-month period of 2023, the 14 regional airports managed by Fraport Greece registered a record number of passengers, at 29.24

In the 9-month period of 2023, the country’s 14 regional airports managed by Fraport Greece registered a record number of passengers, at 29.24 million in total, above the pre-pandemic year of 2019, but also higher compared to 2022 which was an even better year.

Santorini in 2023 was at the same levels as 2022, with traffic at 2.4 million passengers, a marginal drop of just 0.1% (-10.1% for international passengers). Mykonos airport’s performance in the 9-month period of 2023 was down, with 1.53 million passengers, at -2.4% (-6.3% for international passenger traffic) compared to same period in 2022. On the other hand, losses due to the catastrophic fires on the island of Rhodes have been more than covered, as traffic rose to 5.29 million passengers, an increase of 4% (2% for international passenger traffic), compared to the same period in 2022. On the island of Crete, the Chania airport recorded an excellent performance, with a double-digit increase at 11.1% (7.9% for international passenger traffic) compared to 2022, with 3.15 million passengers. The leading destination in the Ionian Sea, the island of Corfu, also recorded a significant increase of 8.3% (8.1% for international passenger traffic), to 3.67 million passengers. Overall, the 14 regional airports recorded an increase of 6.2% in the total passenger traffic in the 9-month period of 2023 compared to the same period in 2022, with the number of passengers rising to 23,531,696. It is a given that this year Greece is winning the tourism revenue bet for the 2023 season, as Greek tourism bodies regard it almost certain that this year the receipts of 18.2 billion euros recorded in 2019 will be exceeded.

million in total, above the pre-pandemic year of 2019 but also higher compared to 2022 which was an even better year. The increase in passenger traffic in 2023 compared to the period January-September 2022 is 8.3% (compared to the 27 million passengers of the 9-month period of 2022), and in double digits, +11.6% (compared to 26.2 million passengers) in the corresponding period of 2019. The first month of autumn also recorded a rise in passenger traffic in regional airports, with a total traffic of 5.13 million passengers, up 7.2% compared to September 2022, and even higher, by 15%, compared to the 4.46 million passengers of the corresponding month in the pre-pandemic year of 2019. Of the 14 regional airports ( Aktion, Chania, Corfu, Kavala, Kefallonia, Thessaloniki, Zakynthos,

Kos, Mytilini, Mykonos, Rhodes, Samos, Santorini, and Skiathos), Thessaloniki shows a total recovery with an increase, even if marginal compared to 2019, and is now on an upward trajectory, with more new connections and an increase in flight frequencies. Based on the data of the nine months of 2023, the Thessaloniki airport handled 5.46 million passengers compared to 4.55 million passengers in the same period of 2022, recording an increase of 20% in domestic traffic and an increase of 20.3% in international passenger traffic. Compared to the January-September period of 2019, a marginal increase of 0.9% was recorded. However, the two regional airports of Mykonos and Santorini islands, recorded a drop in passenger traffic compared to the record year of 2022, although with an increase compared to 2019. Especially

Road arrivals Focusing on arrivals by road, in the period January-August 2023, all border stations recorded an increase compared to 2022. In particular, the Promachonas border station recorded the largest increase of 85.4% with road arrivals reaching 2.1 million, followed by the Kipi border station, which recorded an increase of 63.2%, with road arrivals amounting to 643 thousand. Receipts in the seven months of 2023 marked an increase of 20.2% compared to the same period of 2022. In the period January-July 2023, travel receipts in Greece showed an increase of 20.2% compared to the corresponding period of 2022 and amounted to 10,321 million euros. This development is due to an increase in receipts from residents of EU-27 countries by 14.7%, amounting to 5,649 million euros, as well as receipts from residents of countries outside the EU-27 by 27%, which amounted to 4,403 million euros. ►

TREASURES OF GREEK TOURISM

RΕPΟRΤΑGE ●

ARRIVALS

► Crete sets new record Destinations dominated by the mass tourism model continued to attract larger numbers of foreign visitors. At the same time, South Aegean, Ionian and Halkidiki are the geographical areas where visitor arrivals were recorded until the end of October. Specifically, Crete will achieve record arrivals and revenues this year, while the curtain for this season will fall later than last year. As regards smaller island destinations in the country, local tourism bodies and operators emphasized the following:  Alonnisos recorded a very good season that continued into September, setting new records. Notably, according to data so far, the number of boats that visited the Marine Park this year (2023) rose an incredible 130% compared to a year earlier.

“

Greece is winning the tourism revenue bet for the 2023 season as it is considered almost certain that this year the 18.2 billion euros recorded in 2019 will be exceeded.

 Samos saw significantly higher traffic in 2023,

recording a total increase in air arrivals by 5.3% compared to 2022 until the end of August.  Ios also saw a significant increase in arrivals. The four-month period May-August 2023 recorded an increase in ferry arrivals by 7.1% compared to the same period a year earlier, an increase by 8.2% compared to the pre-pandemic levels of 2019.  Despite some tough conditions this summer, Patmos was at the center of domestic and international tourist interest. In the period June-August 2023, arrivals rose by 5.48% compared to the same period in 2022. In addition, cruise performance was also impressive, with a passenger increase by 47.49% as of the the beginning of the year, compared to 2022.  For the first time in history, the coastal ferry arrivals on Naxos island exceeded 150,000 in August, while a decade-long record was set in June, and July's performance was also upward. Overall for the summer quarter, the increase reached 5.7% compared to the same period in 2022.  September was also a positive month for Karpathos island, while interest in the island was maintained in October, too. The June-August 2023 quarter ended with a 10.24% increase in air arrivals compared to same period in 2022.  Sifnos island achieved record arrivals this year, recording its highest performance in a decade for the months of May, June, July and August, with an increase of 6.7% compared to same months in 2022

TREASURES OF GREEK TOURISM

25.7

Athens

Thessaloniki

Rhodes

6.6

Kos

-2.4 -0.1

Mykonos

NINE-MONTH TOTAL PASSENGER TRAFFIC

Santorini

(%) change by airport

Corfu

8.3

Zakynthos

8.7

Aktio Kefalonia

6.7 5.6 8.3

Skiathos Samos

5.4 19.6

Kavala

14.6

Mytilini Chania

11.1

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TREASURES OF GREEK TOURISM

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The Hellenic Network for Corporate Social Responsibility (CSR Hellas) awarded bluegr Hotels & Resorts its highest distinction "ETHOS Platinum" for the systems and procedures it applies.

TREASURES OF GREEK TOURISM

or more than 50 years, bluegr Hotels & Resorts has combined luxury hospitality, sustainable development and diverse cultural activities. In absolute harmony with the requirements for environmental protection and preservation of the authenticity of local societies and culture, while it implements a strategy that includes important initiatives at all levels. At the same time, the firm’s ethical and transparent corporate governance is winning distinctions and awards that seal its landmark in the hotel industry. Corporate Social Responsibility in practice In absolute harmony with the needs required for the protection of the climate, the environment and preservation of the authenticity of local societies, bluegr applies sustainable practices throughout

the range of its activities. Its approach to providing sustainable luxury services results in the positive change epitomized in its Corporate Responsibility program. As far as the environment is concerned, bluegr has for years adopted a green agenda for the use of resources and energy by introducing innovative solutions through "smart rooms", responsible waste management in collaboration with local bodies, recycling and optimal management of water consumption. At the same time, measures are continuously taken to apply the principles of circular economy and a concerted effort is made to eliminate the use of plastic and reduce the carbon footprint shortly. At the same time, methods are implemented in the construction and renovation of all hotel units with maximum respect for the natural wealth of the surrounding areas and with a preference for ecological materials that come from the local market. The practical application of the CSR philosophy is based on hotel staff training and active

participation in educational programs of sustainable operation and environmental awareness. For all related actions, the Hellenic Network for Corporate Social Responsibility (CSR Hellas), awarded bluegr Hotels & Resorts its highest distinction “ETHOS Platinum” for the systems and processes it implements. Ethical governance and inclusion Long before the issues of equality and inclusion reached Greek society and entrepreneurship, the management of bluegr Hotels & Resorts, orchestrated by the CEO herself, Ms Gina Mamidaki, had implemented models of ethical governance that strengthened women's empowerment, transparency and the creation of a corporate culture based on equality and Excellence. The company holds high distinctions, among which are a 5-Star certification from the European Foundation for Quality Management (EFQM)

also distinguished as one of the leading companies for the sum of its activities

Excellence Mode, consecutive years of the certification Great Place to Work®, while this year it won the 9th place in the list of the best working environments in Greece in the category of 250+ employees, and additionally 2nd place in the list of Best Workplaces™ for Women Hellas 2023® . These awards are the culmination of the company's coordinated strategy to provide equal opportunities to professionals in the field of hospitality and tourism, regardless of gender. bluegr treats with particular sensitivity issues related to the equal and fair treatment of all employees, and implements a transparent and meritbased system regarding remuneration and promotions, while it supports and emphasizes the cultivation and maintenance of a pleasant and fair working environment for all. Cultural heritage for future generations Driven by a deep love for art, and the belief that culture and hospitality are inextricably

connected, Ms Gina Mamidaki has been organizing pioneering Art Symposiums, cultural activities and Art exhibitions with endless passion since 1988. In the 1990s, she founded the George and Aristea Mamidakis Foundation as a tribute to her parents, which aims to promote the arts and culture through collaborations with curators, artists and institutions in Greece and abroad. Through its initiatives, the Foundation coordinates and implements actions that support the creation of new works of art and promote contemporary creation, research, free artistic expression and lifelong learning. One of its most important initiatives has been the establishment of the Art Prize in 2019, which is now an important institution supporting and promoting contemporary artists. Τhe awarded works remain on permanent display in Crete and become part of the Foundation's collection, which brings together more than 70 original works by notable Greek and international artists. Another initiative

bluegr owns a total of five luxury hotels: Minos Beach art hotel, Minos Palace hotel & suites, Candia Park village, Life Gallery Athens, and Sunprime Miramare Park.

with a great impact on culture is the Research Residency Programme, which aims to develop networks of synergy and cooperation among cultural professionals. The institution was launched in October 2022, with nine fellows and six guest speakers on the broader theme of "Care: Economies of Eudaimonia". For all of the above, bluegr Hotels & Resorts stands out not only for its luxury hotels and excellent hospitality services but is also distinguished as one of the leading companies for the sum of its activities. Sustainable development, CSR and ESG actions, ethical governance and work culture, as well as investment in art and culture through the G&A Mamidakis Foundation, make it a model company in Greece’s tourism industry.

TREASURES OF GREEK TOURISM

RΕPΟRΤΑGE ●

TREASURES OF GREEK TOURISM

CRUISES STAGE STRONG RECOVERY IN 2023

►

TREASURES OF GREEK TOURISM

CRUISE

TREASURES OF GREEK TOURISM

2023

2022

2021

210

ollowing a tough three-year period of the pandemic, 2023 has so far proven to be a growth year for the cruise market in Greece, and according to estimates by industry officials, by the end of the year some 5,000 cruise ships will have set sail for the Greek islands, with more than 5.2 million passengers. The Greek cruise sector has already surpassed the levels of 2019 - the last year before the pandemic restrictions - in terms of number of ships, while it is now also quite close to outperforming passenger numbers, too. Specifically, based on data by the Hellenic Ports Association, four years ago some 3,980 cruise ships with 5.5 million passengers had called at the country’s

Magnet ports Greece boasts as many as 55 ports where cruise ships of various sizes can call at. Notably, after the pandemic, especially in 2022, a significant increase was recorded in cruise ships calling at ports such as Piraeus, Heraklion, Lavrio, Thessaloniki and Corfu for homeporting, which led to an increase in revenue for the country’s economy. A typical example is the country’s largest port of Piraeus. According to figures by the Piraeus Port Authority, cruise ship arrivals in the first half of 2023 rose to 272 compared to 236 in 2022, recording an increase of 15.3%. The total number of passengers in the same period registered an increase of 106.4% (494,164 passengers) compared to 2022 (239,416 passengers). In particular, compared to 2022, there was an increase of 152.8% (272,148 passengers against 107,650 passengers) in homeporting passengers,

2020

By George Georgiou ggeorgiou@naftemporiki.gr

2019

islands, the cruise sector has already outperformed 2019 record levels in terms of number of ships

island ports. A year later, and while the coronavirus had broken out, arrivals of cruise ships and passengers were limited to 210 and 67,528, respectively. In 2021, the number of cruise ships calling at Greek island ports rose to 2,064 and passengers to 1.41 million, while in 2022 further grew to 4,614 ships with 4.38 million passengers.

CRUISE SHIP ARRIVALS

► With 5000 ships sailing to the Greek

2064

3979

4614

5000

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The country’s top port in terms of cruise receipts is the Port of Piraeus, with a share of 43.7% of the total

and a 68.5% increase (222,016 passengers against 131,766 passengers) in transit passengers. The Port of Piraeus is on track to reach 2019 levels, when 622 ships with over 1 million passengers arrived. Remarkably, by the end of 2023, as many as 765 cruise ship arrivals are scheduled. Another very popular Greek port is that of Mykonos. Based on official data by the port authorities, some 770 cruise ship arrivals are planned in 2023, compared to 550 in 2019, with 787,940 passengers. In fact, the port of Mykonos has prospects of being the top Greek port in terms of passenger and ship arrivals this year, outperforming even the Port of Piraeus. Corfu is approaching its 2019 levels as this year it is expected that a total of 410 ships will call at its port, compared to four years ago when that number was 420 cruise ships with 767,673 passengers. Rhodes is recording an upward trend, expecting to welcome 426 ships in 2023, compared to 385 in 2019, with 334,191 passengers. The port of Heraklion is also on the rise, with data presented by the management of the Port Authority, upon the arrival - for the first time - of the Crystal Symphony, showing that in the first nine months of 2023, 179 ships with 274,969 passengers called at the port. In 2019, 204 cruise cruise ships with more

SHIP ARRIVALS BY PORT PORT

2019

2023

Piraeus

622

765

Mykonos

550

770

Corfu

420

410

Rhodes

385

426

Heraklion

204

179

Thessaloniki

than 307,000 passengers docked at the port, fueling optimism that Heraklion will exceed the levels of four years ago in 2023. In the past three years, the port of Thessaloniki has emerged as a cruise destination with excellent prospects, constantly gaining ground on the homeporting map. In 2023, a total of 69 cruise ship arrivals are planned to call at the port of Greece’s co-capital, compared to 61 in 2022 and 17 in 2021, while in 2024 some 67 cruise ship approaches are already scheduled, with the trend of arrivals, according data, expected to further rise. About half of this year's cruise ship calls at the port of Thessaloniki are homeporting.

The financial footprint The cruise market makes a significant contribution to Greece’s economy, and as the president of the Association of Cruise Ship Owners and Maritime Agencies (EEKFN) George Koumbenas has said, it has been estimated that each passenger of a cruise ship calling at a port, spends an average of 100 euros in the local economy. If a passenger is on a homeporting trip, then their spending exceeds 400 euros, an indication to the benefits of a port serving arrivals and departures. According to revised data by the Bank of Greece (BoG), in 2022, total receipts from cruise passengers rose by 145.7% compared to 2021, reaching 493.4 million euros. Compared to 2019, total receipts from cruise passengers dropped 11.2% in 2022. However, this year, receipts are expected to outperform the levels of four years ago, as estimated by cruise operators. The country’s top port in terms of cruise receipts is the port of Piraeus, with a share of 43.7% of total receipts, followed by the port of Santorini and the port of Heraklion, with 10.0% and 8.4% of total receipts, respectively. The top seven ports of call for cruise ships account for 88.4% of total cruise receipts, and 81.9% of total passenger visits

TREASURES OF GREEK TOURISM

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Find your bliss in Crete Welcome to Nautilux! Α cosmopolitan center that will enchant guests and give their holiday a unique taste of an extended summer

autilux Hotel is a 5-star hotel with direct access to Rethymno’s exquisite sandy beach, just minutes away from the Old Venetian Town. It’s a place where the aesthetics and the vibrant personality of the hotel meet the world-famous Cretan hospitality. All Rooms & Suites are furnished with high-quality materials and equipped with modern and advanced technology. The Nautilux luxury resort offers a wide range of accommodation options to suit each individual need, from Standard Rooms to Luxurious Suites with private pools or hot tubs. Also, guests will have the opportunity to explore the state-of-the-art wellness and spa facilities, a fitness center, a restaurant, and a cocktail lounge. Its special, spiral architectural design combined with the uniqueness of its location in the city, invites guests to experience a world of luxury island lifestyle. Another aspect that gives Nautiulux its charm is the buzzing energy of its guests. People from all over the world visit the hotel and enjoy the fresh Cretan nights, swim in the crystal-clear waters of the beach, and stargaze with a cocktail in hand. Nautilux is a cosmopolitan center that will enchant guests and give their holiday a unique taste of an extended summer, since the warm climate of Crete is ideal for visiting even during off season.

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TREASURES OF GREEK TOURISM

Η πλατφόρμα Smart Cities παρέχει σειρά εφαρμογών και προϊόντων και απευθύνεται σε πόλεις, κοινότητες, οικισμούς που μπορούν να ενσωματώσουν είτε όλη την γκάμα των παρεχόμενων υπηρεσιών είτε μέρος αυτών.

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TREASURES OF GREEK TOURISM

OPINION ●

New standards in the tourism industry Our principal target in 2024 will be not only to maintain the dynamic demand for the Greek tourism product as it already imprinted this year, but also to increase income deriving from the tourism industry

G Dimitris Fragakis Secretary General, Greek National Tourism Organization (EOT)

reece attracts millions of visitors annually who are eager to discover memorable experiences, immerse into traditions and try local gastronomy! The country combines elements that make it a unique destination: the infinite blue, gorgeous landscapes, cultural heritage, the art of hospitality interweaving with our national identity, delicious cuisine, and exceptional vineyards, all forming a fascinating destination profoundly touching all travelers. The Greek National Tourism Organization (EOT) aims to promote our tourism product and demonstrate that Greece is an ideal country to visit not only for summer vacations. We launch promotional campaigns abroad, setting I am very new trends in the industry, and invest on the authenticity and the confident in the unique experiences a traveler may live in Greece. prospects of Our country sets new standards in the tourism industry. We take Greek tourism for granted that we need to obtain a sustainable tourism product in and I strongly terms of environment and society; a bold goal to achieve in the current believe we shall decade. successfully Given that in 2023 Greek Tourism set a new record, our principal confront the target in 2024 will be not only to maintain the dynamic demand for new challenges the Greek tourism product as it already imprinted this year, but also to increase income deriving from the tourism industry, for many more ahead. regions in the country, throughout the year and for even larger sections of the Greek society. The tangible results of our non-stop systemic work for the advancement of tourism are already seen in figures. I am very confident in the prospects of Greek tourism and I strongly believe we shall successfully confront the new challenges ahead.

TREASURES OF GREEK TOURISM

RΕPΟRΤΑGE ●

ΜAGNET

FOR LUXURY YACHTING 36

TREASURES OF GREEK TOURISM

A beautiful reef with luxury yachts moored at the coast of Athens.

With an abundance of tourist ports, a huge coastline and thousands of islands offering endless cruise options, Greece is a top destination for boat holidays By George Georgiou ggeorgiou@naftemporiki.gr

reece is an ideal destination for pleasure boats as the country boasts an extensive coastline of 16,000 kilometers and more than 3,000 islands, with unique seas and an idyllic climate. To date, 168 tourist ports have been located and operate throughout the country, according to a survey by diaNEOsis , which, based on the planning, comprise as many as 25,712 berths. Specifically, 12 ports are part of hotels, while 72 are shelters, 22 moorings and 62 marinas. Most of the marinas (i.e. 10), are located in Attica, followed by 9 each in Western Greece and Crete, 7 in the Peloponnese, 6 in the South Aegean, 5 in the Ionian, 4 in the North Aegean and Central Macedonia, while marina infrastructure is available in Eastern Macedonia-Thrace, Epirus, Thessaly and Central Greece. At the same time, in Greece it is estimated that there are approximately 170,000 pleasure boats, of which 6,109 are professional. The commercial boat sector contributes 1.42% of GDP to the Greek economy, according to data by the Hellenic Professional Yacht Owners Association (EPEST).

Μega yacht champions Greece is every year visited by very large luxury yachts over 35 meters long, the so-called mega yachts. According to diaNEOsis, a large boat of 40-60 meters in length means spending almost 100,000 euros per week, an amount that includes charter costs, boat supplies, crew costs and passenger expenses. This is a subset of the market that is growing rapidly as there are now 8,538 mega yachts in the world, and around 350 of them are in Greece. Interestingly, Greece boasts one of the largest fleets of very large pleasure boats in the world. According to the IYC Yachts platform, a motor yacht of approximately 30-35 meters is chartered in Greece for one week on an average price of 31,500 euros to 105,000 euros. Accordingly, the charter for

a 40-60 meter motor yacht varies between 40,000 and 340,000 euros per week, while for boats over 60 meters, prices exceeding 615,000 euros per week are recorded. Tourists - tycoons Certainly, vacationing on a luxury yacht in the Greek islands is a magnet for billionaires from all over the world. As CharterWorld's Director of Charter, Nicolas Benazeth told Forbes, “Greece continues to be one of the top superyacht destinations, thanks to its hundreds of beautiful islands that offer endless yachting options, beauty, culture and a well-deserved reputation for safety and hospitality”. The most popular islands for superyachts are, according to Benazeth, Hydra, Lefkada, Folegandros, Zakynthos,

“

Greece is visited every year by very large luxury yachts over 35 meters long, the so-called mega yachts.

Symi, Santorini and Mykonos. Among the superyachts that visited the Greek islands this summer was Infinity, 117 meters long, owned by the American tycoon Eric Smidt, the 90m-long Phoenix 2, chartered by NBA legend Magic Johnson and owned by Polish billionaire Sebastian Kulczyk, and Australian-American media mogul Rupert Murdoch’s 67m-long Vertigo.

Shipbuilding dynamics Greece boasts one of the largest Our country has a long tradition in the building of pleasureof boats. Indeed, some of the superyachts built fleets very large pleasure in recent years in Greek shipyards are still included boats in the world among the top ones at an international level. The specialized marine tourism website superyachts.com recently published a list of the 100 largest super luxury yachts in the seas in 2023.

TREASURES OF GREEK TOURISM

►

RΕPΟRΤΑGE ●

YACHTING

► Among them are six with a Greek signature. These are boats 77 to 125 meters long. The tradition is kept alive today by the Greek shipyard Golden Yachts of the Dragnis family. The list of the largest and most luxurious superyachts to hit the global yacht market in 2023 includes O'Rea, which was built in Golden Yachts. It is a 77-meterlong vessel, which can accommodate guests in eight spacious suites and was chartered for the entire summer season. Golden Yachts was founded in 1996 and builds luxury yachts either for commercial use or on behalf of third parties. A new perspective for the construction of large pleasure boats opens up through the Skaramangas Shipyards, which came under the control of the leading Greek shipowner George Prokopiou. Prokopiou has the know-how, as Olympic Marine in Lavrio, also under his ownership, has a privately owned, fully-equipped and staffed shipbuilding repair unit, which makes it the only marina in Attica that offers comprehensive boat maintenance, repair and upgrade services. The shipowner intends, based on reports, to transfer the production base of Lavrio to Skaramangas, and with the appropriate investments to boost construction capacity. As"N" has previously

Lead in Mediterranean arrivals In the top place among the main competitors in yacht approaches this summer was once more Greece, attracting tourists from all the main, but also alternative - emerging markets. According to data published by "N" with help from the shipping portal MarineTraffic, from May 1 to July 15, 2023, a total of 2,651 yachts of 24 meters and above arrived at domestic destinations. The Greek market not only saw its share rise compared to last year, but also widened the gap with competitors in the wider Mediterranean region. In second place this year was Italy, which welcomed 1,995 boats, and France rounded out the top three with 1,457 pleasure boat arrivals. Spain followed with 1,106 arrivals, Turkey with 665 and Croatia with 646 arrivals. The main customers of the Greek yacht industry remain the Americans and Europeans, but this year increased flows were also recorded from new markets, with Latin America and Australia as illustrative examples.

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Vacations on a luxury yacht in the Greek islands are a magnet for billionaires from all over the world.

TREASURES OF GREEK TOURISM

(May 1 - July 15, 2023)

YACHTS ARRIVALS BY COUNTRY

646 Croatia

Turkey

Spain

France

Italy

Greece

665

1,106

1,457

1,995

2,651

published, Mr. Prokopiou himself closely monitors all the developments in the superyacht market and participates in all the major international fairs and exhibitions, especially the one in Monaco which gathers hundreds of tycoons every year

Yachts docked at the iconic round shaped port of Marina Zeas.

OPINION ●

Passenger shipping a growth chain link The renewal of Greece's coastal fleet as well as the retrofitting of existing ships into more environmentally-friendly ones are a major challenge, estimated to require investments valued at more than 3.0 million euros

T Dionysis Theodoratos President, Greek Shipowners Association For Passenger Ships (SEEN)

he Greek Shipowners Association For Passenger Ships (SEEN) is an institutional body for passenger shipping, with a substantial contribution to the cohesion, geographical continuity of the country and the EU, to maritime employment but also to the employment and development of wider productive sectors, as well to the national economy, tourism, development of island regions, and support of insularity as a whole. SEEN's mission is to develop a flexible, competitive and modern environment in passenger shipping, to attract investments that promote the country's productive forces in order to achieve a strong, efficient, competitive national asset in the European and global economic environment. Passenger shipping is the connecting link between the country and the EU, with lines between Greece and Italy, and between Greek islands and the country's mainland. We are handling approximately 18 percent of European shipping traffic, compared to a population of 2 percent of the EU's total population. Passenger shipping connects the Greece's 115 inhabited islands with the mainland on a daily basis, 89 of which are served exclusively by ferries, as there is no air connection. The intra-island connections are also served exclusively by coastal ferry boats. In the country's four island regions, only 26 islands have an airport, while the number of ports connected to mainland Greece is more than 70. The main element that highlights the sector's contribution and entrepreneurship to insularity, development, tourism, cohesion and geographical continuity is the fact that 95 percent of the traffic is served by routes without state aid or subsidies, compared to the remaining 5 percent of the traffic in 44 islands carried out through government contracts for the assignment of maritime transport services. Notably, these public contracts are the compensation for chartering ships, which

TREASURES OF GREEK TOURISM

barely cover the operating costs of the coastal shipping connections of the so-called unprofitable island routes, and are not in any way state aid or subsidy to the shipping companies as incorrectly believed. The implementation of the "Fit for 55" measures, which began to be gradually implemented as of the beginning of 2023, to reduce pollution emissions by at least 55 percent (compared to 1990 levels), and ships' energy footprint by 2030, without a national strategy and support measures, will have a serious impact on our insularity, cohesion and geographical continuity in our contribution to the national economy and tourism development as a whole. The inclusion in the EU Emissions Trading System (ETS) for the purchase of ETS allowances without support measures for fleet renewal or retrofitting of existing vessels to more environmentally friendly ones will result to an increase in vessels' operating costs. It should be noted that the average age of coastal ships in 2030 will be 36 years, while there will be 15 ships over 50 years old. This additional expense alone, without taking into account other essential factors that affect coastal shipping such as the seasonality of traffic but with stable coastal connections in the winter season, energy costs, geopolitical tensions, etc., without support mechanisms, is estimated to lead in a disruption of the coastal transport network and harm insularity, as well as on the sustainable mobility of island regions, on cohesion and geographical continuity, and on the development tourism with wider effects on the economy. The renewal of the coastal fleet as well as the retrofitting

Greece manages approximately 18 percent of European shipping traffic, compared to 2 percent of the country's population compared to the EU.

of existing ships into more environmentally-friendly ones are a challenge. It should be pointed out that to date there is no investment or state financial facility to support the financing and construction of new, green ships or for the purchase of more environmentally-friendly ships of an age of less than 20 years. Coastal vessels that can currently operate in most of the Aegean islands must meet certain specifications in terms of size and capacity, as well as traction capabilities. Shipyards have stopped building small- and medium-sized ships as only larger ships, of 200 meters in length, are being built. Consequently, the renewal of the coastal shipping vessel fleet sailing to the Aegean islands should be done mainly with larger, newly built ships. The renewal of the Greek shipping fleet is estimated to require investments of more than 3.0 billion euros to replace existing ships over 25 years old. Investments for the technological upgrade of ships less than 20 years old serving coastal shipping lines are estimated to cost more that 200 million euros. Assessing and evaluating the data on the coastal transport network, we believe that the coordination of the Minister of Maritime Affairs and Island Policy (YNANP) with other ministries is required to draw up a long-term National Strategy for the renewal of the fleet and coastal shipping's green transition. Our sector expects support that is proportionate to its size, capacity and position it holds in the global and EU space and its contribution to insularity, tourism and the economy, and in this direction the YNANP and SEEN are already speeding action to catch up with developments. To maintain adequate, regular and reliable maritime transport, passenger shipping also expects the implementation of relevant direct policies by the State to ensure the required level of support for our national economy, tourism, cohesion and insularity.

RΕPΟRΤΑGE ●

COASTAL SHIPPING LOOKING TO GREEN TRANSITION In the summer of 2023, 150 coastal ships served 115 islands of the country daily By Paris Tsirigotis ptsirigotis@naftemporiki.gr

reece operates one of the largest coastal ferry networks in Europe that daily serves the islands, tourism and international trade. According to the association of coastal shipping companies, up to 95 percent of the country's shipping traffic is served by free commercial ship routing, without any form of government aid or subsidy, compared to the remaining 5 percent that is served through public service contracts. In the summer of 2023, at least 150 coastal vessels served the country's 115 islands daily, either con-

TREASURES OF GREEK TOURISM

necting them to the mainland or making connections between them. The passenger transport project in 2022 saw an increase of 36 percent compared to a year earlier, having transported 17.5 million passengers, while vehicle traffic rose 12 percent, to 3.7 million vehicles. Two of the largest shipping groups in the European market are active in the domestic coastal shipping, Attica and Minoan Lines. According to the magazine Shippax Market 2023, Grimaldi Lines occupies the first place among the 10 largest

shipping groups managing conventional passenger/ ferry ships worldwide, both in terms of fleet size (gross ton size) and vehicle capacity. Attica Group ranks 4th and 5th, respectively, proving the size of the Greek shipping market. The goals set by the Ministry of Maritime Affairs and Insular Policy for the coming period is to map out a plan for the renewal of the coastal shipping fleet towards the green transition in view of the new international regulations of the IMO for a zero carbon footprint in 2050.

Notably, the new Minister of Maritime Affairs, Christos Stylianidis, is highly experienced in the management of European issues as he has been European Commissioner for Humanitarian Aid and Crisis Management from 2014 to 2019, while he was also selected as the EU Coordinator for ebola virus disease (EVD) by the European Council. Green transition As the subject of the coastal shipping sector's green transition is on the agenda of the Hellenic Chamber of Shipping, the body, in collaboration with institutional shipping partners, has started and is implementing a study, within the framework of the Recovery and Resiliency Facility (RRF), aimed at the creation of a large green fund for the renewal of the coastal shipping industry fleet. The implementation of a pilot application of financing the small green unprofitable lines of coastal shipping is also expected in cooperation with the European Commission. The financial tool "Nearchos", already implemented in this field, enables long-term contracts in coastal shipping, with the aim of allowing shipping companies to build new green ships. Shipping market officials also point out that in view of the new implementation of the ETS emissions trading system as of 2024 on the Patras-Italy and Crete international coastal shipping lines, this is something that will lead to an increase in the operating costs of ships.

The ETS emissions trading system is what every shipping company will have to buy for every tonne of fuel that uses the market value of the carbon dioxide it emits, while the implementation of the FuelEU Maritime regulation forces shipping vessels to consume low sulfur fuel, which is, however, more expensive than common fuel oil. Increase in operating costs It should be noted that based on a relevant study by the Foundation for Economic & Industrial Research (IOBE), the implementation of the climate policies proposed by the European Commis-

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Two of the largest shipping groups in the European market are active in Greek Shipping, Attica Group and Minoan Lines. sion (Fit for 55 package of measures) is estimated to lead to an increased operating cost of domestic shipping by 207 million euros in 2026 (compared to a "no action" scenario), should appropriate adaptation measures are not taken. This burden can lead to an increase in fair prices of around 30 percent and a drop in ferry traffic by 28 percent in the same year. For Greece, with regard to the FuelEU Maritime regulation, an exemption has been granted until December 31, 2029 to coastal shipping

vessels approaching ports of islands with less than 200,000 inhabitants. However, ships operating on the Patras-Italy routes and on islands with more than 200,000 inhabitants as of 2024 will have to apply the two EU regulations concerning the ETS emissions trading system and FuelEU Maritime. Research In view of the new environmental regulations, the Association of Passenger Shipping Companies (SEEN) in the context of its purposes and actions to promote research, technological and/or development programs and projects for Passenger Shipping, continues to finance with its own resources the development of research projects through assignment of contracts to the country's Higher Education Institutions and research centers. In particular, it signed a three-year cooperation framework with the Technical University of Athens (Maritime Transport Laboratory/School of Naval Mechanical Engineering) with the aim of the optimal development and operational structure of integrated onshore power supply systems (OPS) on passenger vessels in ports of Greece and abroad in which the members of the association are active. The Marine Chamber of Greece has a similar activity and acts as an advisor to the Ministry of Maritime Affairs. The two parties are investing hundreds of thousands of euros in the research and development of the coastal shipping industry by researching alternative fuel sources

TREASURES OF GREEK TOURISM

RΕPΟRΤΑGE ●

GREECE 2024 BOOKINGS SKYROCKET British tourism market officials are confident Greece will be among the countries with the most bookings in 2024 By Fanis Zois fzois@naftemporiki.gr

TREASURES OF GREEK TOURISM

reece’s fine 2023 summer season is seen as a signal to European tour operators to further boost their travel plans for next year, as shown by data by the Civil Aviation Authority (CAA) of the United Kingdom, Greece’s largest travel market which also sets the mark for other European markets. Airlines and tours operators are already adding seats, itineraries and new destinations to their travel schedules for 2024 with the aim of meeting the growing demand for Greece. The heads of three of the UK’s biggest tour operators, Jet2, TUI UK and easyJet, do not believe that destinations affected by extreme weather this summer, such as Greece, will suffer a long-term drop in demand. In a characteristic example, representatives of the British tourism market expressed the belief that Greece will be among the countries with the most bookings in 2024. “In press reports following the summer fires on Rhodes Island there was a narrative that there would be a mass movement of tourists to Northern Europe, which is absolute nonsense,” easyJet holidays CEO Garry Wilson remarked. British Airlines’ Jet2 CEO Steve Heapy said, “I don't doubt that the climate is changing, but we have to be careful of all this hysteria about events that happen all the time." Tui UK and Ireland chief executive Andrew Flintham estimates that it is rare to see a sustained drop in demand for destinations affected by unusual weather conditions. On the contrary, many travel agencies and airlines have announced that

their schedules and services to Greece would start even earlier and continue to operate until November. TUI UK is adding as many as 250,000 seats to its summer 2024 schedule for Greece, while also adding more mainland destinations. Jet2 has announced Lesvos Island on its list of destinations for 2024, as well as Kalamata from Bristol Airport. It also increases its flight activity to Crete, Rhodes, Kos, Corfu and Zakynthos islands. In addition, the airline has included Athens in its Winter 24/25 City Break program. In addition, easyJet will serve Corfu from Belfast, and Skiathos from Gatwick, Bristol and Manchester airports. Discover Airlines, a Lufthansa airline formerly known as Eurowings Discover, has added Kalamata and Kefalonia to its extensive schedule from Munich in 2024.

Transavia is strengthening its connections to Thessaloniki in 2024 from Brussels Airport, also adding Heraklion and Zakynthos. New packages At the same time, travel operators are boosting their programs with new destinations and packages. For example, the organization Der Touristik Nordic/Apollo, which specializes in outbound travel in the Nordic countries, will offer more than half a million seats to Greece in 2024. Southern destinations Notably, tourist numbers are spread out over periods of time that until now were off-season. The southernmost and warmer destinations of Rhodes and Crete are in 2023 retaining their tourist flows until November, while next year they are expected to open the season earlier. After all, there is an increasing number of reports presenting Greek islands as ideal destinations for winter holidays. For example, the American website Traveloffpath includes Crete in its recommendations of the five hottest European holiday destinations this winter. "Although swimming in winter is extremely unlikely, the many days of sunshine will make you happy and ready to explore the island and, of course, enjoy its amazing cuisine," the website reports. In conclusion, the climate crisis can indeed benefit tourism, as can be seen from the response by Greece's tourism markets so far.

An increasing number of reports present Greek islands as ideal destinations for winter holidays.

TREASURES OF GREEK TOURISM

Discover the ultimate escapist’s paradise in Rhodes Lindian Village Beach Resort Rhodes, Curio Collection by Hilton features 188 spacious rooms and suites, each of which comes with either a private pool, veranda, or jacuzzi

ADVERTORIAL

L 48

indian Village Beach Resort opened its doors totally renovated, as Curio Collection by Hilton. The 5-star international beach-front hotel captures the energy and soul of the island and encourages escapists to match its calming pace through a wealth of services, emotions and experiences that artfully bring together nature, wellness and authenticity. The hotel features 188 spacious rooms and suites, a welcoming minimal ‘boho’ design, that exudes refined elegance. Each suite comes with either a private pool, veranda, or jacuzzi, for an added touch of luxury. Inspired by the nearby Valley of the Butterflies, the design of the hotel pays homage to the theme of “metamorphosis”. Lindian Village Beach Resort Rhodes, Curio Collection by Hilton invites its guests to a sumptuous culinary journey with Michelin-star flair. Combining a variety of concepts and tastes to fit each and every occasion with flair and unique savoir-faire, Lindian Village Beach Resort Rhodes, Curio Collection by Hilton is a veritable hub of shared gastronomy and fine moments.

TREASURES OF GREEK TOURISM

rom creative play in the embrace of nature to fascinating new discoveries and learning activities, we have planned constant fun for children at Lindian Village Beach Resort Rhodes, Curio Collection by Hilton. Our private oasis offers a safe space for kids to get creative under the supervision of Worldwide Kids' Resort childcare specialists. With a diverse selection of activities to choose from, our little guests can enjoy archaeology hunts, woodwork, archery, beach safaris, water sports, STEM science, and escape room sessions, among others. Lindian Village Beach Resort Rhodes, Curio Collection by Hilton cultivates a profoundly authentic & eco-conscious spirit. Adults are invited to a wine-tasting experience or a cocktail class, while the younger ones will love the sensorial fun of a pizza-baking session. Greek Panygiri and music will ignite the senses. Experience a diverse array of activities at our hotel, from getting creative with pottery classes to embarking on thrilling safari quad tours and exciting excursions, or unwind with a cozy movie night at the beach. Dive into the watersports fun or relax on our leisurely boat cruises— there's something for every adventurer!

TREASURES OF GREEK TOURISM

OPINION ●

Sustainable hospitality: Quality parameters Issues of European hospitality as a whole, climate and energy crisis, 4th Industrial Revolution and digital transformation as well as attracting human resources require answers and solutions with a sign of sustainability

Alexander Vasilikos President of Hellenic Chamber of Hotels (XEE) & Association of Hotels, Restaurants, Pubs and Cafes (HOTREC)

e, hoteliers, know how to swim in the deep end. We have proven that we can set the bar high and outperform ourselves. Even in the tough conditions of recent years, Greek hotels continued to be at the forefront of development. They dared and they took risks, they invested in their modernization and upgrading, and kept employment high. The contribution of hotels to Greek society and the country's economy is measurable and irreplaceable, and this makes us truly proud of our industry. With such experience we have gained and the legacy of the successes we have achieved, we look forward. We highlight as an absolute necessity to boost the adaptability of Greek tourism to the realities and trends of each occasion, as challenges are now the new normal in a world of constant uncertainty. When the entire planet continues to be in the zone of unpredictability, what really counts is to emphasize not the pursuit of some quantitative goals, but the qualitative parameters that allow us to be optimistic about the future of sustainable hospitality. What are these parameters? First of all,

TREASURES OF GREEK TOURISM

the critical and major issues that concern the entire European hospitality horizontally must be resolved. The climate and energy crisis require solutions marked by sustainability and sustainable management of natural resources. The 4th Industrial Revolution with the enormous changes it brings, imposes the one-way of digital transformation. Just as the global problem of attracting human resources is also looking for an immediate solution. European issues can only have common European solutions. It is obvious that the future of European tourism passes through Brussels, since that is where the public policies and financial tools for the solutions that must be given are formed. That is why we at HOTREC have set as a strategic priority the effective and responsible representation of all businesses in the sector, in order to move forward successfully, leaving no one behind. We actively participate in the European public debate with positions and documented data, and are in constant consultation with institutions, such as the European Commission and the European Parliament. Hospitality is a major comparative advantage for the European economy, with 12 million employees in over 2.0 million businesses, 90 percent of which are small- and medium-sized hotels, restaurants and cafes. As is the case in Greece, hospitality is the backbone of small and medium entrepreneurship in Europe. At the same time, the challenge of "the day after" is also a given at national level. It is time to move from theory to practice. Each Greek destination must formulate the

The quality characteristics of a destination's tourism product offering are inextricably linked to its daily life.

plan it will implement in order to investments and build the infrastructure that will guarantee a better quality of life and permanent residents and visitors. The quality characteristics of a destination's product offering are inextricably linked to its daily life, combined with its natural advantages, history and special physiognomy. Obviously, "all for all" does not apply. Diversification and thematic enrichment in modern terms are the features that will provide the qualitative dynamics that Greek tourism needs in order to be sustainable and to continue delivering high added value throughout Greece. Magical solutions do not exist and tourism is a vital size for the economy. It takes planning, preparedness, monitoring, innovation in thought and practice, and adaptability to changing trends and needs. Above all, institutional cooperation is needed at the European, national and local levels. In order to win the bet of sustainable tourism, many agencies and bodies must unite forces. The State, Local Government, the market and the civil society, have a role to play so that, based on clear choices, we can achieve tangible and measurable results for everyone.

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Greece's two major urban centers of Athens and Thessaloniki seem almost certain to extend their tourism season over wintertime By Fanis Zois fzois@naftemporiki.gr

he lengthening of Greece's tourism season, primarily in the country's two major urban centers of Athens and Thessaloniki, aspiring to welcome visitors also in the wintertime, is the source of tourism market expectations for setting fresh records. Notably, airline bookings for November and December 2023 are up in Athens by 10 percent and 20 percent, respectively, compared to the same months in 2022, and up more than 10 percent compared to 2019, a record year for tourism in the Greek capital, while the increase is similar also in Thessaloniki. Athens and the beaches of Attica have seen large numbers of tourists in 2023, and it seems that the trend will continue in winter. A major role in transforming Athens into a destination in itself was played by the promotional activities of the Athens International Airport (AIA), in combination with access to beaches with quality infrastructure, a higher number of hotels in recent years, an increase in housing available for short-term rental and, in general, the quality of life. Similarly, Fraport Greece, which manages Thessaloniki's "Macedonia" airport, helped in boosting international arrivals, which up to August had increased by 21.1 percent compared to same period in 2022. In any case, Athens was the top preference of foreign visitors this year, with international arrivals in October rising by 9 percent compared to the same month in 2019, which recorded the highest historical performance so far. In fact, the picture is expected to improve further, as the airlines' seat availability planning to Athens for November and December shows an increase of 10 percent and 20 percent, respectively, compared to 2022 and more than 10 percent compared to 2019. Athens remains competitive compared to other Mediterranean capitals such as Rome, with overnight costs remaining lower despite an average 30 percent increase compared to 2019 and a 100 percent-plus rise in five-star hotels. Besides Athens, international air arrivals in Thessaloniki also registered a significant gain.

GREEK TOURISM TO SEE 54

TREASURES OF GREEK TOURISM

Athens remains competitive compared to other Mediterranean capitals such as Rome, with overnight costs remaining lower despite an average 30 percent increase compared to 2019

The Athens airport's passenger traffic during September 2023 rose to 3 million visitors, up 16.3 percent compared to 2022 levels, but also up 11.8 percent compared to the pre-pandemic year of 2019. Both domestic and international passenger traffic exceeded 2022 levels by 14.6 percent and 17.2 percent, respectively. Compared to 2019, both domestic and international passenger traffic rose 16.3 percent and 9.9 percent, respectively. At "Macedonia" airport in Thessaloniki, international arrivals in September rose 15.6 percent. The total number of international and domestic passenger arrivals and departures in the country's airports in January-August 2023 rose to 50.152 million compared to 43.788 million in the corresponding period of 2022 and 44.895 million in 2019, recording an increase in passenger traffic by 14.5 percent compared to 2022 and by 11.7 percent compared to 2019. Soaring Airbnb A typical example of higher demand is the fact that the properties registered on short-term rental platforms, especially Airbnb, saw demand rise by leaps and bounds in several areas of Attica, the Municipality of Athens and even more in Athens' so-called "commercial triangle". Based on the data, the growth rates in the number of registered properties on short-term rental platforms between September 2022 and September 2023 were very large, with an average increase of 19 percent, while the top-10 increases are recorded in the following Athens neighborhoods and suburbs: Maroussi 42.22 percent, Kallithea 37.65 percent, Zografou 35.87 percent, Piraeus 32.53 percent, Paleo Faliro 28.97 percent, Alimos 28.82 percent, Vouliagmeni 23.78 percent, and Glyfada 21.01 percent. With regard to Athens' inner suburbs, the top 10 includes: Pagrati 40 percent, Kolonaki 31 percent, Neos Kosmos 29 percent, Koukaki-Makryianni 28 percent, Ampelokipoi 23 percent, Thisio 21 percent, Exarchia-Neapoli-Museum 20 percent, Kerameikos 16 percent, commercial triangle - Plaka 9 percent. In fact, this upward trend is spreading out throughout the country. Indicatively, demand for short-term rental rose in the following municipalities: Thessaloniki 28.88 percent, Patras 26.26 percent, Heraklion 24.69 percent, Kalamata 10.22 percent, and Chania 10.03 percent. Finally, the sharing economy turnover, which from June 2018 to May 2019 was 1.15 billion euros, skyrocketed to 3.3 billion euros in 2022. Taxes to be paid to the state by short-term rental platforms in 2023 are expected be in excess of 600 million euros

SPRING IN... WINTER TREASURES OF GREEK TOURISM

OPINION ●

Thessaloniki redefined The Thessaloniki Tourism Organization (TTO) designs and implements its promotion strategy with the best "primary material," and this year came back home from the winners night of the Tourism Awards 2023 with one Platinum, three Gold and two Bronze awards

T Voula Patoulidou Deputy Governor of Thessaloniki and President of the Thessaloniki Tourism Organization

hessaloniki is being redefined, and in the coming years, with the major projects being implemented, the city's image will change and all the advantages that make it attractive, competitive, and modern will be further highlighted. All of us involved in tourism have a common concern: the country's good image, the promotion of Thessaloniki and through this, our country's promotion as a whole. Supporting Thessaloniki's tourism and development is a complex puzzle as is the character of the city. The cultural assets the city possesses, the monuments included in the UNESCO cultural heritage list, its culinary excellence, its pivotal position on the map, its proximity to areas of incredible natural beauty that combine sea and mountains, its religious background and the vitality of its people, are all elements not easily found as concentrated in a single destination. Thessaloniki is the ideal destination in the new global tourism culture. It is with this best primary material that the Thessaloniki Tourism Organization (TTO) designs and implements its promotion strategy. It looks like we're on a...good track. This year the Thessaloniki Tourism Organization came back home from the winners night of the Tourism Awards 2023 with one Platinum, three Gold and two Bronze awards. We won the Platinum award for managing and enhancing the image of the destination. The three golds were for the promotion of Thessaloniki's gastronomy, the production of "Tourist in my city" in collaboration with Eutychis Bletsas, and the city's strong, comprehensive social media presence. The two bronze awards were given for TTO's UK market approach strategy and

TREASURES OF GREEK TOURISM

the Fam & Press event Trips. Every year the bar is raised. Our response to our collaborations with the foreign offices of the EOT in Italy, Germany, Austria, the Netherlands, Serbia, Spain, and USA was immediate and effective. In actively supporting the cruise sector, we decorated the Port of Thessaloniki's 2nd passenger terminal, where we welcome all cruise ships, offering useful information material. Our aim has been to boost promotion in specific markets. In July, we took Thessaloniki to the heart of London, in Leicester Square, through the major campaign we prepared alongside National Geographic Traveller Food Festival. The Israeli market was in our priorities. The presence of Israeli visitors in the city was felt. After many years, Hebrew was heard again in the streets of Thessaloniki. Our participation in Tel Aviv's expo International Mediterranean Tourism Market (IMTM), the organization of the press trip with Sun d'or and the actions we implemented were all fruitful. Israelis were the first foreign nationality in the city in three years. Unfortunately, all plans and expectations were reversed as a result of the current Israel-Hamas conflict in the Middle East. But at this moment it is unholy to talk about a blow to tourism when so many thousands of people are loosing their life. Let's pray for our fellow human beings and for an end of this madness. "Madre de Israel" will welcome them again. Thessaloniki is also the largest student

Thessaloniki is a humancentered city, with rich culture, intimacy, proximity and history!

town in the Balkans. More than 100,000 students are getting about the center and its neighborhoods. This new blood that flows in the city veins, gives it vitality, and creates artistic currents and trends. We support actions related to special forms of tourism such as Sports Tourism, Festival Tourism and Conference Tourism. In the context of strengthening the profile of Thessaloniki as a gastronomic destination through its distinction as a member of the UNESCO Creative Cities Network in gastronomy, we support actions to further promote the multicultural culinary identity and the specialization that a destination has in traditional and modern cuisine. We keep saying that tourism is the strong pillar of the Greek economy. But it's not just that. Tourism is the mainstay, the support of social cohesion in the Greek periphery. The Thessaloniki Tourism Organization has made huge strides in recent years in promoting the destination. As President of the Organization, I always seek the maximum possible synergies. Tourism is changing globally and the people of Thessaloniki know how to see the needs of the market. It is in our multicultural DNA to recognize what the world is asking for. What the potential visitor wants. What causes them to visit us and make their trip an experience of a lifetime. A unique unforgettable experience. Through our collaborations that are part of the modern marketing plan we are implementing, we will give added value to our tourist product. With vigor, modern perception and extroversion. Thessaloniki is a human-centered city, with rich culture, intimacy, proximity and history! Thessaloniki is a big-hearted city.

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Greece’s backbone, from Mt Olympus and Meteora to Mt Pindos and Mt Psiloritis, hides unique paths for the development of mountain tourism By Vasso Vegiris vvegiri@naftemporiki.gr

A VIEW FRO

reece may be famous around the world for its enchanting islands, but the country is basically a mountainous place, with unique natural and cultural wealth from one end to the other of its highland backbone. After all, who doesn't know Mt Olympus, Greece’s highest mountain with an altitude of 2,918 meters and the most internationally famous mountain since ancient times as the home of Greece’s twelve ancient gods? Or Meteora, in the region of Thessaly, with its huge eerie and highly impressive Paleolithic rocks and Byzantine monasteries on their steep peaks, which take your breath away? Or Mount Idi on the island of Crete, better known in modern Greece as Psiloritis, one of the highest mountains in the country with five peaks above 2,000 meters, in a cave of which, according to Greek mythology, Zeus’ mother, Rhea, had hidden her son - god of heaven and lightning, to save him from his father, the titan Saturn, who was eating his children to save himself from being overthrown! The country’s largest mountain range is Pindos, which dominates almost all of western Greece and is essentially a continuation of the Illyrian and Dalmatian mountain ranges, extending from the Koritsa plateau in southeastern Albania to the Corinthian Gulf, in a direction from the northwest to the southeast, with a length reaching 230 kilometers and a maximum width of

TREASURES OF GREEK TOURISM

70 kilometers. The mountains of southernmost Greece, such as Mt Vardousia, Mt Giona, Mt Parnassos and Mt Oiti, are also considered part of the wider Pindos mountain range, while its highest peak is in Smolikas and has an altitude of 2,637 meters, also featuring two of the most impressive gorges in Europe, Vikos and Aoos, as well as the renowned mountain valley of Valia Kalda, areas that have all been declared national parks and make up the national park of Northern Pindos. Unique routes Although it has also been designated as a National Park for nearly a century, Mt Olympus is one of the most popular mountain tourism destinations in the country, boasting an extensive network of hiking and trekking routes and trails, the total length of which exceeds 160km. At the same time, there are five running routes of varying distances ranging from 22km to 100km, including the classic Olympus Marathon, but there are also fascinating cycling routes. The Olympus National Park also features a total of eight shelters that serve the needs of visitors, walkers, hikers, climbers and mountaineers. In addition, at key points of the main routes to the top of Mt Olympus, there are six other emergency shelters. At the same time, the European long-distance trail E4, which is under the

Mt Olympus is one of the most popular mountain tourism destinations in the country, boasting an extensive network of hiking and trekking routes and trails, over 160km.

supervision of the European Mountaineering Association and crosses many European countries, also passes through the National Forest of Mt Olympus, from the city of Litochoro and the Enipeas gorge, ending at the Enipeas waterfalls. According to a 2015 survey, Mt Olympus is annually visited by approximately 150 to 200 thousand climbers, making it the most popular mountain destination in the Balkans, while according to a recent survey by the Greek Ministry of Tourism on mountain tourism, tourists’

The majestic Meteora, Thessaly, with its huge eerie and highly impressive Paleolithic rocks and Byzantine monasteries on their steep peaks, are a timeless tourism destination

OM ABOVE The European long-distance path E4 passes through the National Forest of Mt Olympus, the city of Litochoro and the Enipeas gorge, ending at the Enipeas waterfalls.

visits to Mt Olympus are quite profitable. However, the area’s carrying capacity (i.e., the maximum number of visitors in an area without negatively affecting the area’s environment, but also the experience of visitors and the local population), remains crucial even in the case of moderate tourism development. The main proposals Key points on which it is important to emphasize the tourism development of mountainous areas, according

to the abovementioned survey are the following:  The formation of a holistic development strategy, which should take into account the parameters of sustainability, both economic and environmental;  The importance of governance, especially the involvement of partners, given that mountain tourism is a fragmented economic activity that requires synergies between several businesses and stakeholders, but also the participation of residents in shaping the tourist experience offered;  The selection of the appropriate mix of activities offered, which should be in harmony with the particular character and resources of each mountainous area. The selection of the mix is largely the responsibility of the governing bodies;  The formation of packages that satisfy different visitor profiles, both in terms of cost and services offered;  Ensuring the provision of high quality services through the creation of certifications - special signs for businesses active in the field of agritourism and rural tourism. In addition, the acquisition of recognized signs, especially at European or international levels, is considered to increase the chances of successful promotion of agritourism packages by travel agents;  Ensuring the use of traditional products in the preparation of dishes in restaurants and accommo-

dation, but also the development of their promotion channels. Diversification trends As pointed out in the same research, in recent years there has been an international tendency to diversify the tourist product provided by ski resorts, with the aim of extending their tourism season during the summer months. In sunny Greece, and given the climate change which has already brought about a reduction in the snowfall season in recent years, such efforts have already begun and this trend is one of the main proposals/suggestions by the Mountain Hotels Group of the Panhellenic Hotelier Federation to government bodies and authorities. What is certain is that the mountainous regions of Greece have wonderful landscapes and unique traditional villages and settlements (for example, the region of Epirus alone has 82 traditional villages), but also a unique feature: despite its strongly mountainous character, no village in Greece is situated at a distance of more than 137 kilometers away from the sea, allowing visitors to combine the sea and the mountain. A typical example is Mani, in the Peloponnese, which is just as charming in its mountainous part as it is in its coastal areas

TREASURES OF GREEK TOURISM

OPINION ●

Challenges and opportunities for the day after in Greek tourism Greece is now an established popular tourist destination, ranked 5th in the list of global tourism brands, enjoying the appreciation of travelers worldwide

M Alexandros Thanos Authorized Consultant, Greek Tourism Confederation (SETE)

arking an end to the biggest crisis experienced by the tourism sector, the year 2023 has so far been accompanied by several new challenges. Among them, issues of cost, management and operation of destinations and infrastructure, energy, human resources development and climate change, all of which bear an effect on Greek tourism, which, internationally, require specific policies to be dealt with. Tourism in Greece, according to the most recent data published by SETE's Institute (INSETE), continues to grow trouble-free. In the period January-August 2023, as many as 17.4 million international air arrivals were recorded in the country's airports, while receipts reached 10,32 billion euros by July 2023. Many factors contributed to this positive trend. Greece is now an established popular tourism destination, ranked in 5th place in the list of global tourism brands, enjoying the appreciation and preference of travelers worldwide. This is partly due to the country's effective management of the COVID -19 pandemic. In addition, the private sector has invested significantly in tourism infrastructure and services, including hotels, restaurants, transportation and attractions, creating an all-embracing tourism destination for visitors. In spite of all this success, however, there are still some challenges that need to be addressed. Climate change, geopolitical developments and new trends in consumer behavior are factors that affect tourist traffic. In addition, the increase in the cost of energy and the operating costs of businesses in general, affects tourism in various ways depending, for instance on the destination and other factors, and is of course also related to the quality-price ratio.

TREASURES OF GREEK TOURISM

The private sector has invested heavily in tourism infrastructure and services, including hotels, restaurants, transport and attractions, creating a all-embracing tourism destination for visitors.

To ensure sustainable development, cooperation between the public and private sectors is a must. The rational management of tourist destinations and protection of the environment are becoming priorities, as climate change affects travelers' preferences. Priorities are now changing, with tourism businesses being in a phase of transformation and requirements of modern realities now in need of a change in the tourism development model in terms of sustainability. Tourism in Greece, according to the most recent data published by SETE's Institute (INSETE), continues to grow trouble-free.

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Greeks have a strong preference for the region of Pieria.

NORTHERN GREECE

RESORTS ENJOY A STRONG SEASON

The vote of confidence from travelers in 2023 boosted traffic and revenue in Halkidiki, Thassos, Pieria, Kavala and Thessaloniki, but high operating costs were a thorn for hoteliers

Kavala saw its overall tourism revenue rise by 15% in 2023.

By Vasso Vegiris vvegiri@naftemporiki.gr

orthern Greece’s most popular resorts recorded an increase in both tourism traffic and revenue in 2023, however, with inflation and increased operating costs eroding profits, as pointed out by the hotel industry. Halkidiki performance Northern Greece’s tourism flagship of Halkidiki this year saw an increase in both tourist numbers and income, and also enjoyed an extension of the tourism season. "Tourism performance has been similar to that of [record year] 2019. We are happy with the income but unhappy with the costs (energy, salaries, raw materials)", says the First Vice President of the Halkidiki Hotels Association, Ioannis Laspas. Regarding tourist traffic, it is estimated that this year it was higher by 5% to 10% compared to 2019, and by approx. by 30% compared to 2022, with the top nationality in arrivals being the Germans, followed by the British. In fact, as Mr. Laspas notes, the opening of the British market is expected earlier in 2024, that is as of April until the beginning of November, while a program from Easy Holidays is also expected to boost tourism numbers. Notably, there are already reservations from the UK for 2025. Good traffic numbers are being recorded this year in terms of air arrivals at Thessaloniki from the Netherlands, Denmark, France and Poland, while road tourism from the Balkans, specifically Romania, Bulgaria, Serbia and North Macedonia, also performed very well.

TREASURES OF GREEK TOURISM

Mr. Laspas expresses the hope that order will soon be brought to the market, to check unfair competition by short-term leases by enforcing a recent draft law on the issue. Thassos sees tourism growth The island of Thassos is also experiencing an increase in tourist traffic and a longer season this year, although with an overconcentration of tourists in the two months of July-August. Arrivals, according to the president of the island's hoteliers, Paris Paraschoudis, were up this year by 3% to 4% compared to 2019, and by 7% to 8% compared to 2022. In June, road tourism did not record good numbers, but on the contrary September was very good, he said. Romanians, Serbs, Bulgarians, Hungarians and Turks visited Thassos by road this year - the latter even came back this year following several years of

“

the island, as did Latvians for the first time. On the contrary, domestic tourism was not particularly noticeable on the island, with Greeks visiting the island mainly in August, around the 15th of August. The increase this year, according to hoteliers, came primarily from road tourism, while air arrivals were more than in 2022 but still below those of 2019. Mr. Paraschoudis emphasizes the need to immediately improve infrastructure at the country's road border crossings, as they are still regarded to be outdated.

not visiting the island, while Germans, British, Poles, Scandinavians and Austrians arrived on the island by air. Lithuanians, whose numbers dropped significantly in 2022, this year showed a stronger liking for

Pieria In contrast to Thassos, Pieria is a particularly popular destination for domestic tourism, with Greek tourists occupying third place in the nationalities that visit the region, following Romanians and Bulgarians. Serbians and Germans are in fourth and fifth place, respectively. The Greeks, in fact, as the president of

“We are happy with the income but unhappy with the costs”, says Ioannis Laspas, First Vice President of the Halkidiki Hotels Association.

Halkidiki is the stable flagship of tourism in Northern Greece.

Thessaloniki hotels recorded an occupancy rate of 70% to 75%.

the Pieria Hoteliers Association, Iraklis Tsitlakidis, points out, come not only from northern Greece but also from the southern mainland. Arrivals this year are at the same levels as in 2019, although with more individual road visitors, with traffic rising by 10% to 12% compared to 2022. The Association is making an effort to tap into the British market in 2024, with a perspective large increase in flows as of 2025. Like hoteliers on Thassos, Pieria is also asking for the strengthening and upgrade of the country's road border crossings and for the fastest possible completion of the PATHE roadway project.

Bulgarians, Romanians, Serbians, Turks, Germans, Poles and Czechs. Kavala hoteliers express optimism for the next day in region’s tourism industry, stressing that Kavala is a fascinating destination for the winter as well, offering competitive prices and easy access by road.

Traffic to Northern Greece is estimated to have increased by 5%-10% this year compared to 2019, and by 30% compared to 2022, with the top nationality in arrivals being Germans.

Kavala’s performance Kavala also recorded a 15% increase in both tourist traffic and revenue this year, according to the prefecture's Hoteliers' Association. The top nationalities that visited the area in 2023 were

Thessaloniki on the rise In Northern Greece’s largest urban center of Thessaloniki tourism also recorded higher numbers, but with the war in Israel causing a blow in the the

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The island of Thassos enjoyed an extension of the tourism season in 2023.

last months of 2023 summer season. Israelis were the top nationality of tourists choosing Thessaloniki in 2022, recording similar numbers in 2023 up to the outbreak of the conflict. Tourist traffic in Thessaloniki recorded an increase from the Easter period onwards, with traffic at the Macedonia airport, according to operator Fraport Greece, showing an increase of 1% this year, compared to the milestone year 2019, even though during the summer months most of these arrivals had as their final destination the beaches of Halkidiki and Pieria or short-term rental accommodation. Occupancy rates in the city's hotels were around 70%-75% this year, with the main "reservoir" being road tourism from the Balkans. In the past two years, a number of new five- and four-star hotels have been added to the city and the wider region’s hotel potential, while at least ten other important hotel investments are expected to be implemented in the next two years

TREASURES OF GREEK TOURISM

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Halkidiki

CENTRAL A GROWING CINE Beaches of Pieria

Development of every classical but also modern, thematic form of tourism through cooperation between the state and private sectors, 365 days a year By Vasso Vegiris vvegiri@naftemporiki.gr

T Archaeological site of Dios

Waterfalls - Edessa

TREASURES OF GREEK TOURISM

he Region of Central Macedonia (RCM) plays a leading role in the tourism development of mainland Greece, with an enviable performance and a constant orientation towards achieving a twelve-month tourism season. Notably, the regional authority’s data show that in the first half of 2023, the region of Central Macedonia recorded a 24% increase in tourism revenue and a 23% increase in tourist arrivals by air, compared to the same period in 2022. Central Macedonia was also the country’s first region to create a Film Office, succeeding in putting the region on the world map of film productions. The fruits of this work and collaborations, as pointed out by the recently re-elected Regional Governor of Central Macedonia, Apostolos Tzitzikostas , are already bringing fantastic results, as the 80 film productions that have come to the region and are shot with the support of the RCM’s Film Office have benefited the region, generating revenues of 145 million euros, as well as 130,000 overnight stays in the city's hotels and 4,000 jobs. At the same time, the RCM subsidizes 152

investment projects by tourism businesses trough EU and national funds, while also creating the first in Greece -together with INSETE and the Bank of Greece- Observatory of Economic Dimensions of Tourism, an open database for professionals and investors. At the the initiative of PKM, the brand name of Central Macedonia, "Do Something Great", was created to showcase the region in more than 30 tourism exhibitions and fairs around the world, highlighting all alternative forms of tourism, from religious and historical tourism, to city-break, culinary and of course yachting and cruise tourism. In fact, recently, the region’s powerful brand name "Macedonian Cuisine" was named among the top three cuisines in the world cooking cup. Way out In the two tough years of the pandemic, businesses, professionals and tourism workers were supported by the RCM through the "Dieksodos" (Way Out) program. However, during the pandemic, tourism in the Region of Central Macedonia endured, and 2022 was a year of recovery as revenue

Mt Olympus

Mount Athos

MACEDONIA: MATIC CANVAS Vergina - Royal Macedonian tombs (in Imathia)

from the traditional tourism markets of Germany, France and the United Kingdom rose by 15%. Investment in tourism infrastructure, mainly with capital from abroad, have doubled and this is a strong vote of confidence in the region and the plans of the regional authority. The goal of 12-month tourism The RCM administration emphasizes that it continues to work consistently and methodically for the great goal it has set to achieve a twelve-month

Thessaloniki

tourism season in the region. And, as it stresses, this is not the ceiling but the base: it is the beginning of an even stronger development dynamic, for even greater income, for more and new good jobs, and a four-season tourism. The regions’ rare natural and cultural wealth, in addition, provide the best possible base for achieving the above goal: from the region of Halkidiki - with the peninsulas featuring the most shapely "fingers" of Greece sunbathing in the northern Aegean, and Mount Athos, the to mythical Mt Olympus and the shores of Pieria, the archaeological site of Dion, Thessaloniki - the "capital" of northern Greece with its rare archaeological and Byzantine history, churches and relics, an impressive market and the enchanting sunsets in the Thermaic Gulf, the royal Macedonian tombs in Vergina (and in Imathia), the ancient Pella site, the waterfalls of Edessa, the wineries of Naoussa, Lake Kerkini in Serres, etc. - Central Macedonia is the ideal "canvas" for the development of every classical as well as modern thematic form of tourism with friendly cooperation between the state and the private sector 365 days a year

Serres - Kerkini Lake

Naoussa - wineries of Naoussa

TREASURES OF GREEK TOURISM

RΕPΟRΤΑGE ●

TASTY DISHES 1.3 TRILLION DOLLARS Culinary tourism is inextricably linked to agritourism and has a direct impact on the economy, employment and local heritage as tourists seek to experience local food, its production processes and the traditions of each recipe. By Danae Alexaki dalexaki@naftemporiki.gr

TREASURES OF GREEK TOURISM

ourmet" trips are a hidden asset for tourism development in Greece, which must be exploited as the country has all the characteristics to become a strong player in the field of culinary tourism. It is a tourism trend that is gaining momentum internationally as it is a different way of being introduced to the culture and heritage of a region, making the travel experience unforgettable in a completely unique and personal way. The global culinary tourism market reached the level of $1.1 trillion in 2019 and is expected to hit $1.3 trillion in 2025. The industry is on a growth trajectory worldwide and the promotion of Greece's culinary identity is emerging as a powerful tool that can lead to even higher performance for the domestic tourism industry. It includes any tourism experience in which a

person learns about, appreciates, consumes or dares to enjoy food and drink that reflects the local cuisine, heritage or culture of a location. Leading role A recent conference co-organized by the World Tourism Organization (UNWTO) with the Basque Culinary Center, focused on the strong link between product, gastronomy and tourism. As UNWTO Secretary General Zurab Pololikashvili pointed out while opening the forum, “Culinary tourism can play a leading role in promoting responsible agricultural practices, protecting biodiversity and reducing the environmental footprint. It can also create new opportunities for communities to develop and protect their heritage and traditions and become a driver of growth and diversification for destinations, supporting the roadmap for achieving the Sustainable Development Goals."

Agricultural development In addition, the climate crisis requires the promotion of transformative dynamics of a sustainable tourism and this can be achieved through the interconnection of culinary tourism with rural development. Collaboration, innovation and creativity are key to

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Highlighting Greece's culinary identity is emerging as a powerful tool that can lead to even higher returns by the domestic tourism sector. successfully transitioning to a new model of responsible culinary tourism focusing on caring for people and the environment. It is necessary to promote sustainable practices, harnessing the power of technology as a driver of development and promoting the development of the agri-food sector in the direction

of preserving the authenticity and diversity of the environment and highlighting the culinary offer. Culinary tourism is inextricably linked to agritourism and has a direct impact on the economy, employment and local heritage, as tourists seek to experience not only local food, but also its origins and production processes, and the traditions related to each recipe. Gastro-tourist profile According to the Association of Greek Tourism Enterprises (SETE), culinary tourists travel to discover new flavors and enjoy local and/or high-level gastronomy, while delving into the history and traditions of their destination. Specialized businesses, such as themed tours operators, specialized hotels, etc., cover this growing demand for culinary trips. The profile of gastro-tourists according to two surveys carried out by SETE concerns: firstly, age groups between 30-50 years, and secondly 51►

TREASURES OF GREEK TOURISM

RΕPΟRΤΑGE ●

CULINARY TOURISM

► 64 years, professionally established with a higher disposable income than the average tourist, as well as a higher education level than the average tourist. They are adventurous and experienced travelers who are interested in the culture of the destination while spending a large part of their travel budget on culinary activities. The main countries of origin for gastro-tourists are the USA, France, Italy, Germany, Spain, the Netherlands and Britain. A careful reader will notice that the above countries also include the main markets of Greek tourism. This means that visitors from these countries have "bought" the Greek product, primarily the so-called "sun and sea". By including gastronomy in the Greek tourism portfolio as a new or enriched product, we could more easily penetrate already established markets instead of new ones. Unexplored wealth Greece enjoys a great competitive advantage that lies in its "kitchen", as it has an undiscovered culinary wealth with a wide variety of recipes, but also products in every corner of the mainland and on every island. For example, there are dozens of local cheeses produced throughout Greece, while the country is

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Gastro-tourism: any tourism experience in which a person learns about, appreciates, consumes or dares to enjoy food and drink that reflects a destinationa’s local cuisine, heritage and culture.

also distinguished for its wine wealth, which, in addition to the well-known imported grape varieties, also includes some 300 indigenous varieties and some of the oldest vineyards in Europe . At the same time, the domestic cuisine, in addition to the ingredients of the Mediterranean diet, also has hidden "secret" flavors such as mastic or sheep's yogurt that may be common dietary choices for Greek consumers, but seem seem exotic and strange to many foreign visitors. At the same time, the domestic geographical diversity emerges as an integral element of enjoyment as it offers visitors another strong aftertaste: the Greek landscape can combine thrilling historical monuments and magical sea or mountain destinations composing a special atmosphere during the culinary experience. Some flaws Greek gastronomy would have gained a much stronger presence on the world map of culinary tourism,

TREASURES OF GREEK TOURISM

Dozens of local cheeses are produced throughout Greece, while the country is also distinguished for its wine wealth, which, in addition to the well-known imported varieties of grapes, includes some 300 indigenous varieties and some of the oldest vineyards in Europe.

should two major weaknesses had been addressed: the quality problems across the entire spectrum of culinary service provision, and the absence of effective promotion of the country’s culinary wealth. From time to time, there have been some notable individual initiatives and efforts in this area. However, to date, the course of gastronomy in the context of the offered tourism product has shown an inability to exploit its real advantages. This results in a fragmented tourism product in terms of the Greek culinary offer, since there is no targeted planning. Due to these weaknesses, Greece lags behind other Mediterranean countries, such as Italy and Spain, both in relation to the dissemination of Greek cuisine abroad and the quality of cuisine offered to the country's visitors. Culinary identity According to the SETE study "Gastronomy in the Marketing of Greek Tourism", gastronomy should be integrated as a separate product in the Greek tourism

portfolio. Then, the promotion of gastronomy should be based on a marketing plan that has three stages: the formation of a culinary portfolio, the development of a culinary brand, and its promotion through the appropriate communication agenda. Furthermore, as the SETE study states, should Greece systematically approach the connection between gastronomy and tourism and integrates it into an overall marketing plan, then Greek tourism will certainly gain a clear comparative advantage, with the country also gaining an additional major source of revenue. Notably, at European level, destinations that stand out in culinary tourism are mainly France, Italy and Spain, having demonstrated a successful culinary identity. Italy and France have stood out for offering complete culinary experiences through trattories and osteries (Italy) and bistros and brasseries (France). As far as French gastronomy is concerned, UNESCO decided for the first time to include food, specifically the creations of French cuisine, in the list of the intangible cultural heritage of humanity (UNESCO, 2010)

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COMBINING TREATMENT WITH LEISURE Medical tourism: Greece enjoys many comparative advantages to boost its position in the global market - Regulatory weaknesses and challenges By Anthi Angelopoulou aagelopoulou@naftemporiki.gr

ealth tourism is regarded as a strong link in the chain of support to Greece’s economy. It is one of the fastest growing industries combining medicine and wellness therapy with vacations. Greece's tourism product remains, to a large extent, one-dimensional and is still plagued by strong seasonality. The organized approach to new markets and the enrichment of services could be a remedy to this problem. This, however, requires unified planning, flexibility and preparation at a collective level. The World Tourism Organization predicts that tourism in emerging economies will reach 57 percent of the global market by 2030, compared to 47 percent in 2010. The extension of the tourism season is based on the development of special thematic forms of tourism, such as medical tourism which is increasingly gaining significant shares of travelers. In Greece, the development of health tourism is an important challenge as the country country has comparative advantages to strengthen its position in the global market, since it has a wide range of public and private structures, as well as an abundance of specialized scientific personnel. However, a clear national strategy framework in needed in order to shape the competitive profile and international visibility of medical tourism service packages, and to strengthen and develop health tourism for the benefit of local communities as well. Greece’s advantages The country’s climate, its cultural heritage, the Mediterranean diet, its excellent scientific human resources and personal communication, its fully equipped private clinics, the capacity of direct interconnection with most states of the world, the affordable prices and the security of the state are some of the very

TREASURES OF GREEK TOURISM

positive assets of Greece on the world tourist map. In addition, the large number of specialized scientific staff enables the country to offer many medical treatments. Even though all kinds of treatments may be available, statistics show that interest is focused mainly on the following treatments:  Preventive examinations/diagnostic tests  Dental and plastic surgery  Wellness treatments  Phototherapy  IVF  Plastic surgery  Cardiology  Neurosurgery  Orthopedic surgery  Climate therapy (people suffering from asthma and seasonal affective disorder). The statistics Dr. Dimitris Batakis, of the Technical University of Crete, (Financial Engineering Laboratory M.Sc. LSE International Health Policy , M.Sc. Health Economics and Management), explains that Greece currently accounts for a mere 3 percent of global medical tourism, while Turkey, Poland and the Czech Republic account for 13 percent and Belgium for 8 percent. It is estimated that Greece could draw at least 100,000 patient travelers every year for the next five years, generating more than 400 million euros in revenue annually. The figures are interesting, especially for a country like Greece that looks to tourism: contribution of tourism to the country’s GDP is expected to exceed 43 billion euros in 2023. But Greece has another advantage that has to do with the cost of providing such services. Estimates show that healthcare costs in Greece are 60 percent - 90 percent lower

and waiting lists are shorter compared to similar services in the UK, Canada or the United States. For example, an IVF in Greece costs around 3,000-5,000 euros, while in the US and Canada it costs around 20,000 euros, and in England 8,000 euros. However, based on the study of the Medical Tourism Magazine and the Medical Tourism Index 2020-2021, Greece ranks 34th among 46 countries and 9th in Europe as a medical tourism destination. Advertising and promotion To promote medical tourism in Greece, as Mr. Batakis puts it, there are various means and initiatives that can be adopted. First, it is vital to create a national strategy for the promotion of medical tourism, in collaboration with the Greek Health Tourism Council (ELITOUR), the Greek National Tourism

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The expansion of the tourism season is based on the development of special thematic forms of tourism, such as medical tourism.

Organisation (EOT), and the Ministries of Tourism and Health. Second, medical tourism should be integrated into EOT’s tourism campaign, according to the directions of the marketing strategy, and distinctive medical tourism elements should be developed on the official EOT websites, such as visitgreece.gr. In addition, it is important that local EOT offices, embassies, and international networks of business and socio-economic organizations are interconnected. Additionally, promotion through print materials such as in-flight magazines can be an effective tool.

An IVF in Greece costs around 3,000-5,000 euros, while in America and Canada it costs around 20,000 euros and in England 8,000 euros

Finally, the creation of informative material, such as electronic and printed "Guides of Medical Tourism Destinations", which provide information on health care, medical centers, hospitals, rehabilitation centers and clinics, can help highlight the potential of medical tourism in Greece. Weaknesses A future strategic plan for Greek medical tourism that has to deal with vital financial deficiencies, such as the fact that many Greek hospitals are not certified, the absence of an agreement with foreign insurance funds, the fact that private insurance companies are not billed for the services provided in public hospitals, and the non-issuance of a visa by Greece. The main source behind these inadequacies lies in the malaise of the Greek state, as well as the lack of an

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Healthcare costs in Greece are 60% - 90% lower and waiting lists are shorter compared to similar services in the UK, Canada and the US.

appropriate legislative framework and the lack of a coherent national policy on the matter, together with the state's indifference to medical tourism as a drive for economic development. Regarding the role of the state, there is much that still needs to be done. First of all, medical associations must be enhanced to promote medical tourism. However, there are more potential initiatives that can be taken, such as informing embassies, organizing international conferences, establishing communication channels, facilitating the passport and visa process,

and giving incentives to airlines and travel companies to participate in the medical tourism sector. In addition, it is critical to secure the necessary certifications. Finally, for the successful implementation of medical tourism in Greece, it is necessary to take some essential measures. It may be proposed to create a Deputy Ministry of Medical Tourism or a special Chamber of Medical Tourism Businesses, which will undertake the comprehensive support of efforts in this field. Greece’s strong assets The exchange of know-how and broad synergies for the development of health and wellness tourism have emerged in recent years and are constantly expanding. Recent collaborations which boost Greece’s prospects for a greater opening of medical tourism include the following: cooperation between the Medical Group of Athens and Egypt’s Ministry of Health, as well as between Biomedicine also with the Ministry of Health of Egypt; the interconnection of university and hospital institutions in Greece and China; the expansion of the development prospects of Greece with officials from the field of tourism and health in Brazil; synergies between international bodies including the International Health Tourism Center and the World Institute of Greek Doctors for the networking and integration of existing and new clusters with the aim of having a central coordination for the country’s promotion; an initiative by the International Health Tourism Center of Greece (IHTC) with the Hellenic Medical Society of the United Kingdom (ΗΜS UK) for the exchange of patients between Greece and Great Britain; an agreement of cooperation between the Medical Association of Athens and the Greek Community of Montreal; and, contacts with the Greeks in America and Australia

TREASURES OF GREEK TOURISM

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4 7. 6 %

Austrians

62.4% local shops/ local markets

13 South Aegean

Germans

PLACE OF PURCHASE

Swiss

19.2% Local traditional products

Americans

24.3% Souvenirs

Source: ESEE, 2023

15 Athens

26 Central Macedonia

E M P L O Y M E N T D E V E L O P M E N T (Q3) AC C O M M O DAT I O N - F O O D S E RV I C ES

2019

429,000

2021

445,000

2022

445,000

TREASURES OF GREEK TOURISM

Source: ELSTAT

following Americans who spend 1,102 euros each, are the Swiss with 880 euros, Germans with 748 euros, Austrians with 741 euros and the French with 727 euros. According to the Hellenic Confederation of Commerce & Entrepreneurship (ESEE), the top commercial products preferred by tourists in Greece are souvenirs (24.3%) and local traditional products (19.2%), with the main reason for this being the tendency of foreign visitors to purchase souvenirs from the place they visit (29.6%). Most foreign tourists choose to buy mainly from local stores/local markets (62.4%), while most of them (47.6%) state that they are likely/very likely to buy a Greek product

Employment In addition to its vital contribution to the country's economy, tourism also makes a great contribution to employment and, in recent years, it has significantly contributed to a drop in the country’s unemployment rates. However, the positive trend was disrupted due to the Covid-19 pandemic in 2020 and 2021, but recovered in 2022 reaching almost the record levels of 2019, dropping marginally by 1.4%, from 381.9 thousand in 2019 to 376.7 thousand in 2022. In Q3 of 2022, tourism sector recorded the second highest number of employees at 445.1 thousand. With regard to individual quarters in the period 2021-2022, employment in Accommodation and Food Service activities rose by 67.3% in Q1 compared to an increase of 8.4% recorded by Other Sectors; employment in Accommodation rose by 26.6% compared to 4.7% in Other Sectors in Q2, while it dropped 0.01% in Q3 and by 1.6% in Q4, in contrast to Other Sectors recording a small growth of 2.7% and 2.4%, respectively. Similarly, in the individual quarters in the period 2019-2022, employment in Accommodation increased by 0.3% in Q1 against an increase of 6.6% in Other Sectors, and by 3.7% in Q3 against a rise 6.4% in Other Branches, while it dropped by 0.5% in Q2 and by 9.5% in Q4, against an increase recorded in Other Sectors by +6.0% and +7.6%, respectively. If the total direct and indirect employment created by tourism is taken into account with a multiplier corresponding to the country’s GDP (2.2 or 2.65), then the total employment created by tourism amounts to 36.7% or 44.2% of the total. The corresponding contribution to employment created by tourism during the peak of 2019 (Q3) and 2021 is estimated at 678 thousand/703 thousand workers, or 17.1% of total employment, respectively. If the total direct and indirect employment created by tourism is taken into account with a multiplier corresponding to the GDP (2.2 or 2.65), then the total employment created by tourism amounts to 37.6% or 45.2% of the total.

Crete

“

If the total direct and indirect employment created by tourism is taken into account with a multiplier corresponding to the GDP (2.2 or 2.65), then the total employment created by tourism amounts to 37.6% or 45.2% of the total.

remotely, i.e. when they return to their country. Commercial enterprises on the island of Crete record the highest expenditure by tourists .

THE TOP FIVE

ourism is among the vital income sources for Greece’s economy bearing a balancing impact its Balance of Payments. However, the expansion of the country's economic relationship with visiting tourists in key sectors of the economy such as trade is a gamble, even after they leave our country. Key to this is the use of digital channels as a two-way means of communication and commercial relationship at a distance. As emphasized by trade people, a great opportunity is to provide small- and micro-sized commercial enterprises with the tools to sell their products to foreign tourists remotely, after their departure from Greece, which can have a multiplying effect on the country's income, trade and employment. The average per capita expenditure by incoming tourism in Greece in 2021 rose to 702.4 euros, up 24.5% compared to 564.0 euros in 2019, while in the period 2019-2022 it recorded an increase by 9.9% to 620.0 euros. The top five places in the list of foreign tourists who spend more during their trip to Greece,

THINGS TOURISTS BUY

By Letta Kalamara lkalamara@naftemporiki.gr

D A I LY S P E N D I N G B Y R E G I O N I N C O M M E R C I A L M A R K E T S (in euros)

In addition to its contribution to Greece’s economy, tourism also plays a major role in employment, having significantly contributed to a drop in unemployment rates in recent years

ΡR Ε ΠP Ο RΡ Τ Α GΖ E●●

Sunrise Zante Hotel: An authentic taste of Greece Α family-run property that pays tribute to authentic Greek hospitality, offering spacious and comfortable rooms and real Greek cuisine

ADVERTORIAL

Α 80

t just a 5-minute walk away from the vibrant Tsilivi village on Zakynthos (Zante) island, the adultsonly Sunrise Zante Hotel awaits guests to offer a most relaxing and carefree holiday. Enjoying an exquisite location close to popular beaches and offering all the facilities needed during holidays, such as a spacious swimming pool, restaurants and an all-day pool bar, as well as lush gardens, Sunrise is a top choice for accommodation in Tsilivi. This family-ran property pays tribute to authen-

TREASURES OF GREEK TOURISM

tic Greek hospitality, offering spacious and comfortable rooms and real Greek cuisine. In addition to its sumptuous breakfast buffet, à la carte snacks, lunch, and dinner, the hotel features an all-day Pool Bar, introducing visitors to the richness of local and Greek cuisine. The hotel’s oversized pool is ideal for lazy days under the Greek sun, while the nearby and a little more distant beaches can be the experience of a lifetime! In addition the hotel’s expertise in the destination, in collaboration with its sister tour company, ensures that guests will get to know all of Zakynthos’ secrets to explore the island on a series of VIP tours and excursions! The spacious Rooms & Suites at Sunrise Hotel

Zakynthos feature a minimal and simple design to help you relax and feel comfortable and familiar. Offering a garden or pool view, the rooms' verandas will give your holidays a true Greek feeling, while keeping guests in touch with local nature. Having cleanliness as our top priority, our hotel's housekeeping team is a symbol of authentic hospitality, ensuring the freshest in-room experience! Following a thorough study, both of the hotel and the destination’s current state were exhaustively analyzed, including trends in the area, popular markets and visitor categories, competition, and post-pandemic market data, with the goal of the owners being to offer a remodeled and upgraded hotel, featuring even better facilities.

The features of the new accommodation establishment include:  a 5-star adults-only hotel  three units of rooms, as well as shared facilities  64 rooms, with the provision for new ones but also for remodeling of the existing ones in larger ones or the addition of private facilities  targeting audiences: couples, silver age, groups of friends who want to travel together but maintain their privacy, and organized groups The central idea for the development of the concept that will mark the Sunrise Hotel, relates to its remodeling into a fully upgraded product that will be a new proposal on Zakynthos Island, but will also reintroduce the hotel to the market, placing it in a

higher category of competition. The Mediterranean Gardens concept, which in essence refers to the development of rich gardens throughout the property, provides for new experiences within the hotel’s private or shared space. The accommodation facility is built in the traditional style of perimeter buildings with a central courtyard, development of the lavish gardens that enhances privacy, and the placement of private facilities in rooms, leading to an upgrade of the experience. Within this framework and in an effort to stimulate the feeling of calmness and tranquility that an adults-only hotel should guarantee, central facilities such as the swimming pool, will be moved to more remote points, which, however, are expected to achieve

an overall better experience for guests. Gastronomy is another major part of the hotel, as it is based on traditional flavors, products and recipes, since the goal to be to be an integral part of the customer experience, from breakfast to dinner. In a Mediterranean Gardens themed hotel, the element of well-being is reflected upon its high level of services and facilities, both internal and external. The feeling of being in touch with nature and the peace and relaxation that this entails, will prevail in both public and private areas. Nature, upgraded rooms & suites, high standard services, excellent local food and an overall relaxed luxury philosophy, combine to offer the most authentic Greek holidays on Zakynthos!

TREASURES OF GREEK TOURISM

RΕPΟRΤΑGE ●

GREECE'S TOURISM MAP BY REGION Which visitors prefer Greece as a destination, where and for how long they stay, and how much they spend

By Vasso Vegiris vvegiri@naftemporiki.gr

ritish, Germans, French, Americans, Bulgarians, Italians, Romanians, Dutch, Albanians and Poles make up the top ten nationalities starring on Greek beaches in the post-pandemic summers and/or in the country's two major urban centers of Athens and Thessaloniki. According to the relevant statistics by the Institute of the Association of Greek Tourism Enterprises (INSETE), in 2022 a total of 31,367 thousand visits were recorded in Greece's 13 Regions, marking a drop by 14.4% compared to 2019 when 36,643 thousand visits were recorded. The number of visits is greater than the number of visitors, which in 2022 amounted to 27,836 thousand (-11.2% compared to 2019), as a visitor can visit more than one Region during their trip to Greece. Based on the number of visits in 2022, the top place is taken by the United Kingdom with 4,781 thousand visits, or an increase by 25.5% compared to 2019. Germany fell into second place with 4,697 thousand visits, registering an increase of 5.9%. France came in third place with 2,146 visits, recording an increase of 12.2%, followed by the USA with 1,913 thousand visits, down 12.4%. In fifth place is Bulgaria with 1,866 thousand visits, which fell three places in the ranking table, registering the second largest percentage drop of the countries under consideration, i.e. by 52.8%. It is followed by Italy, which remained in sixth place in 2022 with 1,566 thousand visits, recording a drop of 15.6%. Romania also remained unchanged in the ranking table with 1,427 thousand visits, although it recorded a marginal drop of 1.7%. The number of visits from the Netherlands registered an increase by 26.5% to 1,159 thousand, with the country moving up to eighth place from 12th in 2019. Albania remained in ninth place with 961 thousand visits, recording a drop of 9.4%. Poland, in tenth place, gained three places in the ranking table registering 840 thousand visits, although the number of visits dropped by 6.7%. Cyprus rose to 11th place, even though it recorded a drop of 8.6%, with 819 thousand visits. On the contrary, North Macedonia fell one place in the ranking and was

TREASURES OF GREEK TOURISM

in 12th place with 771 thousand visits, recording a drop of 19.8%. Serbia fell to 13th place, losing three places in the ranking, with visits reaching 735 thousand, marking a drop of 29.9%. Austria rose to 14th place, gaining four places in the ranking table, with visits reaching 656 thousand, although it recorded a drop of 2.3%. In the last place of the Top-15 was Turkey with 599 thousand visits, recording the largest drop of 53.7%. Visitors from most countries visited fewer Regions in 2022 than in 2019. The marginal exception is visitors from Bulgaria, while the same number of Regions were visited by visitors from Albania and Cyprus. On average, each visitor to Greece (corresponding to one arrival) visited 1.13 Regions in 2022, while in 2019 they visited 1.17 Regions. Significant differentiation is observed in

“

The United Kingdom took the lead in visits to Greece in 2022 with 4.78 million tourists, recording an increase by 25.5% compared to 2019.

visitors from " long haul " markets, as they tend to visit a significantly larger number of Regions on a trip to Greece. Examples: Canada (1.81 visits per visitor), USA (1.76) and Australia (1.55). More Regions compared to the average are also visited by travelers from Spain (1.50) and France (1.22) and marginally from Switzerland (1.17), Sweden (1.16) and Lithuania (1.13). Travel receipts Travel receipts amounted to 17,257 million euros in 2022, showing a drop of 2.4% compared to 2019. The majority of Greece's Regions also showed a drop in travel receipts. The average spend per visit increased compared to 2019 (+14%, from 482 euros to 550 euros), mainly due to an increase in the average length of stay (+9%, from 6.3 to 6.9 days) and to a lesser extent due to an increase in the overnight cost (+4.6%, from 76 euros to 80 euros). Significant changes were recorded in the three indicators among the Regions:

 The highest expenditure per visit in 2022 was re-

corded in the Ionian Islands with 821 euros, registering an increase of 30.9%. The lowest expenditure per visit was recorded in the Region of Epirus, just 240 euros, dropping by 5%. The expenditure per visit in the four Regions of South Aegean, Thessaly, Central Macedonia and Epirus registered a drop, while in the remaining Regions registered an increase.  The highest expenditure per night in 2022 was recorded in the Ionian Islands Region at 109 euros, showing an increase of 34.8%. On the contrary, the lowest expenditure per night was recorded in the Region of Central Macedonia at 45 euros, registering a drop of 19.2%. The overnight expenditure in four Regions of South Aegean, Peloponnese, Thessaly and Central Macedonia recorded a drop, while registering an increase in the remaining nine Regions.  The highest average length of stay in 2022 was recorded in the North Aegean Region with 10.9 nights, showing an increase of 35.4%. The lowest average length of stay was 2.9 nights and was recorded in the Region of Epirus, registering a drop of 24.3%. The average length of stay in four Regions of the Ionian Islands, Western Greece, Epirus and marginally the South Aegean showed a drop, while increasing in the remaining nine Regions. Greece's most important tourism markets in 2022, based on revenue, were Germany, United Kingdom, France, USA and Italy. The five countries collectively accounted for 48.1% of visits, 54.9% of overnight stays and 56.7% of travel receipts. Visits by Region Visits to the 13 Regions of Greece amounted to 31,367 thousand in 2022, showing a drop of 14.4% compared to 2019. The majority of Regions registered a drop in the number of visits. The exceptions included the Regions of Epirus and the Ionian Islands, where an increase of 4.8% and 4.2% respectively was recorded. The largest drops were recorded in the Region of Eastern Macedonia-Thrace by 71.4%, and in the Region of North Aegean by 45.4%. The South Aegean Region remained in the top place

AVERAGE SPENDING AND STAY DURATION PER REGION IN 2022 GREECE TOTAL Average spending per visitor: €550 A Average stay days: 6.9 A A Average overnight spending: €80 S Source: Bankk of Greece B Processed by INSETE Intelligence

MACEDONIA - THRACE CENTRAL MACEDONIA

WESTERN MACEDONIA 280€ 5,6 50€ EPIRUS 240€ 2,9 82€ IONIAN ISLANDS 821€ 7,6 109€

271€ 6,1 45€

334€ 5,4 62€

NORTHERN AEGEAN THESSALY

357€ 6,9 52€

CENTRAL GREECE WESTERN GREECE 379€ 5,1 74€

638€ 10,9 58€

416€ 5,7 73€

ATTICA 507€ 6,2 81€

SOUTH AEGEAN

PELOPONNESE 509€ 9,0 56€

in the ranking of Regions based on visits, with 6,696 thousand visits, but recording a drop of 2.9%, while the Attica Region rose to second place with 5,624 thousand visits, also showing a drop of 5.1%. The Region of Central Macedonia fell to third place with 5,568 thousand visits, showing a drop of 17.6%, while the Region of Crete remained in fourth place, registering a drop of 3.3%, with visits amounting to 5,114 thousand. The Region of the Ionian Islands rose to fifth place in the ranking table, registering an increase of 4.2%, while visits reached 3,176 thousand. The Region of Eastern Macedonia-Thrace recorded the largest decrease by 71.4% and dropped to sixth place, with visits amounting to 1,096 thousand. The Region of Epirus remained in seventh place with 1,083 thousand visits, showing an increase of 4.8%. The Peloponnese registered a marginal drop of 0.9% compared to 2019, while 891 thousand visits were recorded.

703€ 7,7 92€

CRETE 716€ 8,2 87€

In the Region of Thessaly, visits amounted to 646 thousand, marking a drop of 19.8%, followed by the Region of Western Greece, where visits amounted to 582 thousand, registering a drop of 28.7%. The remaining Regions maintained their rankings compared to 2019. In the Region of Central Greece,

visits amounted to 521 thousand, recording a drop of 23.2%. The Regions of North Aegean (196 thousand) and Western Macedonia (174 thousand) were in the last places, registering a drop of 45.4% and 42.9% ,respectively. With regard to distribution of visits among the 13 ►

TREASURES OF GREEK TOURISM

RΕPΟRΤΑGE ●

TOURISM MAP

► Regions of Greece, 83.5% of the visits were registered in the following five regions: South Aegean (21.3%), Attica (17.9%), Central Macedonia (17.8% ), Crete (16.3%) and the Ionian Islands (10.1%). The main markets With regard to visits, the top place among the country's 13 Regions is held by the South Aegean Region with 6,696 thousand visits. Most of the visits came from Germany (1,333 thousand), followed by travelers from the United Kingdom (1,176 thousand) and the USA (596 thousand). In second place was the Region of Attica, with visits amounting to 5,624 thousand, with the main sources being the USA (732 thousand), the United Kingdom (678 thousand) and Germany (468 thousand). In third place was the Region of Central Macedonia with 5,568 thousand visits, with the majority of visits coming from Bulgaria (1,230 thousand), followed by visits from Germany (854 thousand) and North Macedonia (758 thousand). The Region of Crete followed with 5,114 thousand visits, of which 1,235 thousand

“

In 2022, Germany, the UK, France, USA and Italy collectively accounted for 56.7% of travel receipts in Greece.

came from the United Kingdom, 1,049 thousand from Germany and 548 thousand from France. In fifth place, the Region of the Ionian Islands recorded 3,176 thousand visits. The largest number of visits came from the United Kingdom (993 thousand), followed by Germany (462 thousand) and Italy (344 thousand). In sixth place was the Region of Eastern Macedonia-Thrace, where tourist visits amounted to 1,096 thousand, primarily from Romania (325 thousand), Turkey (283 thousand) and Bulgaria (151 thousand). In seventh place, the Region of Epirus with 1,083 thousand visits, with Albania as its main market (196 thousand), followed by United Kingdom (52 thousand) and Germany (50 thousand). In eighth place was the Peloponnese Region with 891 thousand visits, with the main sources being the markets of Germany (132 thousand), France (109 thousand) and the United Kingdom (94 thousand). In ninth place, the Region of Thessaly registered 646 thousand visits, with the main sources being the United Kingdom (141 thousand), Italy (73 thousand) and Germany (66 thousand). The Region of Western Greece. In tenth place, registered 582 thousand visits, with Albania as its main market (101 thousand), followed by Germany (70 thousand) and France (54 thousand). In 11th place, the Region of Central Greece recorded 521 thousand visits mainly from Germany and the USA (71 thousand each) and France (61 thousand). In 12th place is the North Aegean Region with 196 thousand visits, with the United Kingdom (30 thousand) as its main source, followed by Germany (24 thousand) and the USA (19 thousand). In the last place of number of visits was the Region of Western Macedonia with 174 thousand visits, with

TREASURES OF GREEK TOURISM

A V E R A G E O V E R N I G H T S P E N D I N G P E R R E G I O N , 2 0 2 2 - 2 0 1 9 (in euros) 2022

2019

Ionian Islands

South Aegean

Epirus

Attica

Western Greece

Mailnad Greece

58 57

Northern Aegean

Peloponnese

Thessaly

64 73

50 50

Western Macedonia

Central Macedonia

87 83

Crete

Macedonia - Thrace

109

55 Source: Bank of Greece - Processed by INSETE Intelligence

Albania as its main market (96 thousand), followed by Germany (27 thousand) and Bulgaria (just 4 thousand). Overnight stays The Region of the South Aegean remained in the first place of the ranking, with 51,371 thousand overnight stays, showing a drop of 3.4%. The Region of Crete retained second place with 41,891 thousand overnights, and recording a drop of 3.2%. The Region of Attica rose to third place with 35,135 thousand overnight stays, registering an increase of 3.3%. The Region of Central Macedonia fell to fourth place with 33,926 thousand overnight stays, showing a drop of 16.9%, while the Region of the Ionian Islands retained fifth place with 24,026 thousand overnight stays, up 1.2%. The Region of Peloponnese, with 8,042 thousand nights, registered an increase of 24.4%, gaining one place in the ranking table. On the contrary, the Region of Eastern Macedonia-Thrace, with 5,891 thousand

overnight stays, recorded the largest drop by 42.1%, and fell to seventh place. The Region of Thessaly, with 4,436 thousand overnight stays, maintained its position, showing a decrease of 9.3%. One place was won by the Region of Epirus, with 3,178 thousand overnight stays, in spite of registering a 20.6% drop. The Region of Western Greece fell to tenth place with 2,977 thousand overnight stays, marking a drop of 34.3%. The Region of Central Greece remained in 11th place, although there was a marginal drop of 0.5%, with 2,962 thousand overnight stays. The North Aegean Region remained in 12th place, in spite registering a drop of 26.1%, with 2,144 thousand overnight stays. The last place was taken by the Region of Western Macedonia with 971 thousand overnight stays, registering a drop of 36.1%. According to the distribution of overnight stays in the 13 Regions of Greece, 85.9% of overnight stays took place in the following five Regions: South Aegean (23.7%), Crete (19.3%), Attica (16.2%), Central Macedonia (15.6%) and the Ionian Islands (11.1%)

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Tourism businesses need to adopt not a purely technical but a holistic approach to digital technology.

MOVING ON TO INTELLIGENT TOURISM 88

TREASURES OF GREEK TOURISM

With a focus on sustainability and digital transformation, the tourism map is shifting towards lesser-known and lesser-crowded destinations By Letta Kalamara lkalamara@naftemporiki.gr

reece’s further tourism development will largely depend on the sector's ability to adapt to the major new trends that are currently emerging worldwide and are bringing about changes to market realities, according to analysts. As Mr. Tasos Iosifidis, Partner and Head of the Corporate Strategy and Transactions Department of Ernst & Young Greece emphasizes, "we are noticing an evident shift towards travelers of higher purchasing power, as well as a tendency to lengthen the tourism season. The next major challenges for the industry are adaptation to the strong demand for a sustainable tourism product, the industry’s digitization, and the provision of personalized experiences to visitors that can meet their changing expectations. At the same time, we should address the problem of saturation of some popular destinations, and highlight alternative, lesser-known locations that offer equally good prospects".

Digital technology and sustainability With regard to consumer preferences, there is a strong trend towards combining work and leisure, in the context of pursuing of a greater work-life balance, the search for lesser-known and lesser-crowded destinations, and the preference for holidays that promote personal well-being. Alongside the changes in consumer preferences, changes are underway that are transforming the industry itself, with a focus on sustainability and digital transformation. Technological tools can be the digital workers of a tourism business. The need for sustainable tourism includes concepts such as the optimal use of environmental resources, respecting the social and cultural identity of local communities, and ensuring economic and social benefit for all stakeholders on a long-term basis. Up to 81 percent of travelers consider sustainable tourism important, while 50 percent have been influenced by recent climate change news to make more sustainable travel choices. At the same time, digital technology opens up significant new prospects for the rationalization of tourism business expenses, a more effective promotion of tourism destinations, and an improvement in traveler experience. The Institute of the Association of Greek Tourism ►

TREASURES OF GREEK TOURISM

RΕPΟRΤΑGE ●

TECHNOLOGY

► Enterprises (INSETE) in its latest study presented the 12 digital technology applications available in the tourism sector and hotel businesses. Analysts emphasise that tourism businesses should focus on the day ahead in order to take advantage of the emerging opportunities, moving from conventional to intelligent tourism and unlocking the trapped value of data. The general term “Intelligent Automation” (IA) is used to describe a wide range of technological solutions, mainly software-based automation, that mimic the capabilities and activities of so-called "knowledge workers", i.e. the visual, linguistic, executive, cognitive and learning ability. These software applications are installed on computers and mobile devices or in the cloud and allow the automation of certain tasks/activities or more complex actions within the business, such as communication with customers (e.g. virtual assistants, chatbots, voice portals), scheduling meetings, extracting information from documents/invoices/emails/social media reviews/passports, and entering this information into a desktop or cloud-based application, billing and refund decisions, answer to elementary questions of customers, etc. These solutions make up the "digital workforce" of a hosting business.

Contribution of tourism to Greece’s economy In 2023, Greek tourism performance and its contribution to the country’s economy prove how important the development of the Greek tourism product is, with the aim of long-term benefit. The rise in the trade deficit was to some extent offset by an increase in the surplus in the balance of services, to 19.4 billion euros in 2022, from 12.8 billion euros in 2021, with tourism contributing significantly to this result, as travel receipts rose by 68 percent year-on-year, covering the trade deficit by 45 percent. As for the first seven months

There is a strong trend towards searching for lesser-known and lesser-crowded destinations.

of 2023, the current account deficit fell to 7.0 billion euros, compared to 10.6 billion euros in the corresponding period of 2022. According to Alpha Bank's analysts,

Numerous digital solutions The study includes the most cost-effective of the numerous digital solutions that tourism businesses can implement, while it also analyzes the tasks they can be used for, and presents their advantages and disadvantages for the business, employees and tourists. These include digital displays, stands, mobile apps,

“

Virtual assistants, chatbots and voice portals are some of the “knowledge workers” used to communicate with customers.

smart devices, smart automation, chatbots, biometric technology, voice-activated virtual assistants, virtual and augmented reality, drones, robots and the Internet of Things. The most widespread use of drones in the hospitality and tourism industry is in aerial photography. Drones are capable of capturing stunning aerial photos and videos of a hotel and its surrounding area, providing material that can be used to market and promote the establishment, as well as to attract guests to the hotel and/or destination. In addition, drone demonstrations can be organized with impressive lighting for the entertainment of tourists. According to the same study, tourism businesses need to adopt a holistic, not purely technical approach

TREASURES OF GREEK TOURISM

this was mainly attributed to the decline in

to digital technology. They need to assess not only the pros and cons of the technology solutions themselves (i.e., from a technical perspective), but also the role played by the culture and the way the business operates and its market position. They must also take into account the size of the business and its operational service processes, the requirements of partners and the actions of competitors, the compatibility of each individual solution and its ability to be integrated with the technological solutions already in use, as well as a multitude of other factors. Obviously, certain technological means (e.g. smartphones, websites and social media) can be used at all stages of the journey. In addition, some others play a more important role in a certain stage, such as transport vehicles, robots and stands during the journey. For guests, it is important that technology is easy to use, secure, interactive and reliable, and that it adds value to their overall travel experience. For the use of technology solutions in a tourism and hospitality business to be successful, the business must have a clear technology strategy to guide its technology investment decisions. Otherwise, the company may end up having either technological solutions that it does not need or use as much as it should, and that customers or employees do not want to use, or solutions that do not work well together and in practice create greater workload for employees

the trade deficit (fuel and non-fuel goods), and the increase in the service balance surplus, with the contribution of tourism again being significant. Specifically, in the period January-July 2023, travel receipts amounted to 10.3 billion euros, exceeding by 1.7 billion euros the corresponding receipts last of the previous year and by 1.2 billion euros the performance of 2019, which was a record year for Greek tourism. The large increase in tourism receipts, combined with the contraction of the trade deficit by 3.4 billion euros, in the first seven months of 2023, resulted in the percentage of coverage of the trade deficit by travel receipts rising to 57.4 percent against 40.1 percent, in the corresponding period of 2022, approaching the figures recorded before the pandemic disruption. At the same time, among other factors, tourist receipts boosted the revenues of the General Government, during the first seven months of the year, which amounted to 57.4 billion euros compared to 52.9 billion euros , in the same period of 2022, and 42.4 billion euros in 2021.

Create your own story The greatest stories are lived. Welcome to the new Mitsis.

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www.mitsis.com

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OPINION ●

Building a sustainable future for tourism in Greece There is now a clear path to unlock the country’s true potential, aiming to demonstrate what Greece really stands for

Christina Tetradis President, Zante Hospitality Group; Vice President, Hellenic Chamber of Hotels; President, Laganas Zakynthos Hoteliers Association

e are living in a fast-changing world. The extreme weather events, the wildfires and the catastrophic floods we had to cope with this summer underline the necessity to plan and organize the next day for our country’s tourism development as the travel industry is probably the most important one for Greece contributing to the Greek economic output in 25%. It is necessary for the tourism sector to respond to climate change challenges to remain competitive and further develop towards sustainability, evolving into a product of high quality and economic value, with a lower environmental footprint. In addition to the climate change, the economic conditions and the expenses are factors that influence travelers’ decision in terms of length of stay and budget. The phenomenon of hikes in the cost of living in Greece is equal to our guests’ market countries. Speaking as the President of the Hoteliers Association of Laganas Zakynthos, as well as the Vice-President of the Hellenic Chamber of Hotels, our goal for all Greek hotels is not only to see an increase in arrivals and consequently a rise in in numbers. There is now a clear path to unlock the true potential of the country, aiming to show what Greece really stands for. The success and dynamic of the tourist product is now measured in its diffusion in the local community, as well as the positive effects and multiple benefits to sectors outside tourism, highlighting culture, history, gastronomy and sectors such as innovation, manufacturing and everything else that makes up the social structure of a place. We now realize that a healthy tourism industry today, depends on and is

TREASURES OF GREEK TOURISM

connected to a healthy environment. Quality and sustainable development are the two directions open before us. This is the message of our time and in this direction we are making a collective effort as the Hellenic Chamber of Hotels, considering that sustainability is not just a declaration or a communication trick. It is action! The coordinated transition of Hospitality towards the green economy is a one-way path, reshaping the identity of Hotels. It can be carried out by implementing energy saving actions at the hotel unit level for optimal performance in a horizontal way, by redefining the operation of the units towards the management and

We now realize that a healthy tourism industry today depends on and is connected to a healthy environment. Quality and sustainable development are the two directions open before us.

treatment of waste and the integration of Hotels in eco-labels systems, the use of local products, with the "Greek Breakfast" and "Boutique Hotels" certification. The use of renewable energy sources (RES) can reduce operating costs and lead to more affordable rates for tourists. The Greek Hotels can successfully lead our country to a green development with the main objective that tourism develops with substantial respect for the environment and the projected tourism increase in the coming decades, will be disconnected from the increased use of energy and gas emissions.

Athens Capital Hotel: An artful urban break to feel the city vibes

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xperience the vibrant urban essence of Athens with a stay at Athens Capital Hotel, the first MGallery Collection Hotel in Greece. Nestled in the heart of the city at Syntagma Square, just across from the Parliament House, this hotel seamlessly combines art and business. Its refined elegance, bespoke artwork, and meticulously designed accommodation form a unique tie between guests and the timeless city. Serving as an ideal starting point for exploring Athens, a European metropolis that seamlessly blends ancient charm with modern living through sightseeing, high-end shopping, and various art forms, this hotel promises to create unforgettable memories for its guests by unveiling the city's hidden treasures. Athens Capital Hotel boasts an impressive 177 rooms, including 18 Suites and an incomparable Presidential Suite. With its Grecian marble, soothing color palette, signature artworks, breathtaking views, and personalized touches, guests will carry the essence of this unforgettable urban retreat with them long after they leave. Each room provides a luxurious cocoon, catering to the needs and desires of modern travelers, whether they are visiting for business or leisure. Cycladic-inspired colors and lines, inviting furnishings, bespoke art, and urban vistas invite guests to embark on their own journey of discovery. Art is an integral part of the Athens Capital Hotel - MGallery Collection, led by the iconic work "Mappemonde" created by renowned Greek sculptor Georgios Lappas. This remarkable installation, consisting of approximately 3,000 parts, begins on the hotel's tenth floor and runs through its atrium, showcasing the hotel's commitment to artistic expression. Indulge in a culinary adventure with a signature dining experience that tantalizes your taste buds with Mediterranean-inspired flavor combinations. The hotel offers a diverse array of dining options that promise unexpected and intriguing gastronomic journeys. A captivating atmosphere and a team of skilled chefs set the stage for unforgettable dining experiences. Elevate your senses at the Mappemonde rooftop restaurant, bar and lounge, offering sweeping vistas of Athens, including the majestic Acropolis and Lycabettus Hill. Sip on signature cocktails, such as "The Spirit of Athens," meticulously crafted by our seasoned mixologists, and savor an array of dishes artfully designed to tantalize your discerning palate.

TREASURES OF GREEK TOURISM

Aldemar Olympian Village is a destination in itself; an impressive seafront getaway, ideal for families and couples.

Aldemar Resorts: The place to celebrate life Aldemar’s portfolio includes 3 luxurious beachfront Resorts, 1 Thalassotherapy & Spa Center, 2 Conference Centers

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ith over 35 years of rich and proud history, Aldemar Resorts remains a leader in luxury hospitality in Greece. By combining Greek authenticity and international standards, Aldemar’s bespoke collection of luxury resorts and private villas provide hospitality excellence and promise a unique holiday experience. The Group operates in Greece’s most stunning and adorable destinations: Crete, one of the top destinations globally, and West Peloponnese, with the rich history, heritage and natural beauty of the Olympian Land. Aldemar Resorts boasts a total capacity of 2,214 beds and its portfolio consists of three luxurious beachfront resorts, one Thalassotherapy & Spa Center, and two Conference Centers. Spacious and grand, all three resorts face beautiful sandy beaches and harmonically blend in with their amazing natural surroundings. Favored for the relaxed and intimate atmosphere,

the resorts offer great locations, personalized services, elegant dining and a wide range of options and choices. In addition, the Group’s hospitality services include not only memorable summer vacations, but also social events, weddings, spa retreats, conferences and business meetings. Nestled in the Western Peloponnese, the land of the Olympic Games, Aldemar Olympian Village is a destination in itself. Set on an exclusive, sandy beachfront property expanding over 350 acres and commanding sweeping panoramic views over the Ionian Sea, the awarded five-star resort is an impressive seafront getaway, ideal for families and couples. With as many as 682 rooms, bungalows and suites scattered around lush gardens, and 42 pools flowing around, Aldemar Olympian Village offers a genuine holiday experience and a feeling of belonging. In 2024, the resort will be further developing its conference facilities with a brand new Conference Center, the largest in the area. The Ilis Congress Center, of a total area of 9,000sqm and international standards, will be suitable to host any kind of event. Aldemar Knossos Royal is blessed with a splendid location at the tip of a magnificent cape

on the northern coast of Crete. Framed by the crystal clear waters of the Aegean Sea, it offers stunning sunrise and sunset views over gorgeous sandy beaches. This five-star seafront resort is the modern interpretation of an ancient Minoan palace, with 386 suites and rooms scattered over 110 hectares, and 15 pristine pools flowing between architectural gem structures that follow sustainable principles and local design and architecture. Aldemar Knossos Villas, framed by the crystal-clear Cretan Sea and pristine private or shared pools, is renowned for its grandeur and heartfelt hospitality. Each villa is an exquisite collection of high-style amenities and comforts inviting guests to find their paradise. The luxurious and spacious gem-like villas, situated steps away from a sublime beach, bring together tradition and modern splendor and promise harmony and privacy. With its strong presence in the local societies in which the company operates, Aldemar Resorts has successfully embodied the pillars of sustainability, community well-being and evolution over the years. The company has received numerous prestigious awards and distinctions, for its commitment to quality and excellence and its dedication to sustainability.

TREASURES OF GREEK TOURISM

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Mandarin Oriental, Costa Navarino.

The Romanos, a Luxury Collection Resort.

W Costa Navarino.

The Westin Resort Costa Navarino.

Costa Navarino: Explore the prime sustainable destination of the Mediterranean

L ADVERTORIAL

ocated in Messinia, Peloponnese, Costa Navarino is one of the last unspoiled yet accessible corners of the Mediterranean. The story of Costa Navarino is as old as Greece itself. It is a story of respect for Messinia’s nature, history and traditions. Respect for locals and guests alike. It is a place where friendship can always be found, where happiness is measured by footsteps in the sand. Every day, a new story unfolds at Costa Navarino. From cultural interaction with local people to sports activities, guests don’t just hear about the region and its story, they become part of them. They don’t just meet the locals, they are about to become one.

Be part of our story… Costa Navarino is currently home to a range 5-star hospitality offerings, The Romanos, a Luxury Collection Resort, well-suited to couples looking for a distinctive luxury holiday, The Westin Resort Costa Navarino is the ultimate family destination, and W Costa Navarino

TREASURES OF GREEK TOURISM

which offers a more vibrant and social experience, ideal for groups of friends. Mandarin Oriental, Costa Navarino offers guests an ultraluxury experience with 99 suites and earth-sheltered villas designed to offer privacy and tranquility. All guests of the destination have access to more than 40 dining venues, state of the art sports facilities, word class spas and a wealth of experiences to explore the local culture, history and nature. Currently Costa Navarino is the newest golf destination in Europe, with four signature golf courses offering contrasting natural landscape and sea views. In addition, Navarino Agora is a vibrant marketplace offering a sensory blend of shops, street food, outdoor cinema, open-air markets and festivals. Costa Navarino is also an upcoming residential destination offering a collection of luxury villas for private ownership. A few meters from the beach or nestled among verdant olive groves, Costa Navarino Residences offer much more than a residential proposition, they are a way of life. Just a 40-minute drive from Kalamata International Airport, Costa Navarino is easily accessible but still remote enough for guests to feel they have escaped to a pristine area where there is so much to discover.

GREEKS

DEEDS

A luxurious publication by Naftemporiki Media Group on the invaluable contribution of Greek shipowners to society

foundations

520

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HIGHER

AIRPORTS GEAR UP FOR DEMAND

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Airport upgrade projects are in progress to meet tourism needs in 2024, while a major bet is the listing of the Athens International Airport on the Athens bourse, as well as the upgrade of another 22 regional airports By Fanis Zois fzois@naftemporiki.gr

One of the 14 regional airports run by Fraport is that of Corfu, which has undergone major upgrading projects.

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AIRPORTS

major bet by Greece’s Privatization Fund at the moment is the listing the Athens International Airport (AIA) on the Athens bourse (Hellenic Exchanges), specifically a package of shares accounting for 20 percent of the share capital of the Eleftherios Venizelos airport. According to reports, the preparation process is currently entering the final stretch. The prospectus for the listing of the shares on the stock exchange is in the drafting phase and will be based on the financial data of this year's nine-month period. In addition, the Hellenic Republic Asset Development Fund (TAIPED) and other shareholders of AIA expect the amended concession agreement to be tabled in Parliament soon, which will be adapted to the requirements of corporate governance. It is believed that the contract will be tabled in Parliament within November, opening the way for AIA going public. Meanwhile, the expansion projects at the airport are in full swing, carried out within the framework of a contract with Intrakat, for a total contract value of 22 million euros, plus VAT. Specifically, the project includes the construction of a new aircraft apron, north of the Y2 taxiway, which will accommodate six Code C aircraft bays on an area of 25,530sqm, while the existing General Aviation apron will be rearranged to accommodate four more lots for aircraft of the same type. In addition, two new buildings are to be built to host support services, of a total floor space of 2,120sqm, which will serve aircraft operations of the new apron. New airport aprons are still being built, north of building 056 of the Technical base, which will cover a total floor space of 23,600sqm to accommodate General Aviation & Business Aviation aircraft. The expansion of AIA - as the main point of entry to the country - is of utmost importance, according to airport officials, as it will significantly boost its capacity to handle more aircraft and passengers, while also improving functionality. Intrakat is expected to complete the expansion project by the end of 2023. Fraport Greece Six years ago, since April 11, 2017, as many as 14 of the country’s regional airports were contracted out to Germany’s Fraport, Fraport Greece, which has since then been implementing one of the largest private investments ever made in Greece. The journey to date has marked several major milestones, great successes, but also unforeseen troubles. The past few years have coincided with the historically greatest test for the aviation industry, which has been faced with

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The expansion of Athens’ Eleftherios Venizelos airport is a major project, boosting its capacity to handle more aircraft and passengers.

Thessaloniki's Macedonia airport is the largest of the 14 regional airports managed by Fraport Greece.

of the share capital of Athens Int. Airport to be listed on the Athens bourse

almost total stagnation as a result of the Covid-19 pandemic. However, the country’s 14 regional gateways exhibited particular resilience, with 2022 traffic recovering and almost even exceeding the levels of 2019, which was a record year for Greek tourism. The concession of the regional airports to Fraport Greece marked the begining of Greece’s largest nodal infrastructures upgrade program, valued at 440 million euros. When the company took over the regional airports, the infrastructure in many of them could not cope effectively with the increasing requirements of higher passenger traffic. The need

to develop a comprehensive plan for improvement and development of these airports, which are mostly gateways to popular tourist destinations in the country, was imperative. The broad investment plan, which transformed regional airports into modern passenger, commercial, tourism and transit hubs, was a major challenge. It ran in 14 different regions of the country, each having its own special characteristics, and with the airports remaining in operation, as passenger traffic was carried out normally. 42 months The time required for the completion of the largest construction project implemented in the country during the past decade, with a positive impact on 11 islands and 3 continental destinations, was 42 months. The implementation of works proceeded at an unabated pace, even during the months of high passenger traffic. Not even the steep drop in the airports’ main activity during the restrictive measures to avoid the spread of the Covid-19 pandemic interrupted the steady progress of the project, which was delivered three months earlier than the company’s contractual commitment. The total facelift of the 14 regional airports by Fraport Greece included the construction of five new modern terminals, five extensions, four terminal remodeling projects, the construction and renovation of 12 fire stations and renovation of 12 runways. The projects involving buildings had a total floor space of 330,000sqm. A major milestone in this particularly productive six-year period, which gave a new boost to Greece’s national tourism product, was the simultaneous opening ceremony for all 14 airports. The host of this festive event, on May 19, 2021, was Thessaloniki's Macedonia Airport, the largest of the airports managed by Fraport Greece. The opening marked the official completion of the pioneering and demanding program for the airports’ modernization and upgrade. In fact, this was a period when the country was investing in restarting the locomotive of Greek tourism for the economy’s recovery from the crisis. After all, the company's vote of confidence in the prospects of Greece’s economy, and also in the growth and production dynamics of the Greek region, was provided by its participation in the international tender for the concession, with a one-off price of 1.2 billion euros, as well as the commitment to the investment plan of 440 million euros. Taking care of the social, economic and environmental footprint of the operation of the 14 regional airports is a basic principle of Fraport Greece.

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Paros airport is among the top airports in TAIPED’s portfolio already being upgraded.

22+1

REGIONAL AIRPORTS TO BE UPGRADED THE PROCESS of exploiting the remaining 22 regional airports that are in the portfolio of the Hellenic Corporation of Assets and Holdings (EESYP), with the exception of Kalamata airport, is regarded as the next stage of maturity. These are the airports of Karpathos, Chios, Alexandroupolis, Araxos, Lemnos, Ioannina, Milos, Naxos, Paros, Ikaria, Kythira, Leros, Sitia, Nea Aghialos, Kalymnos, Skyros, Syros, Astypalaia, Kastellorizo, Kastoria, Kasos and Kozani. As referred to in the initial announcement, the exploitation of the airports through the concession for their operation (along with the required major investments), will be done through a public-private partnership structure (PPP) and/or concession. The consultant is called upon to provide consulting services with the aim of mapping out the structure of the relevant contract and granting management rights to a strategic investor (concessionaire). Two teams Most of the 22 regional airports are in need of extensive investment and major upgrading works, while some of them airports are considered low-traffic, situated in areas that are not particularly regarded as “touristic”, while some others are regarded to be impacted by military factors. However, there are also some very popular airports in areas of high tourism (e.g. Paros, Naxos, etc.), which are already undergoing upgrade work or for which tenders have been already held. In addition, there are airports with an upgraded geopolitical status (e.g. Alexandroupolis). Since some airports are of higher significance and others of lower importance, there have been some thoughts of dividing them into clusters, while later scenarios were surfaced for their concession as a single package. However, this remains to be seen along the way and depending on indications and advise by experts, but also on the interest to be shown from investors or any concessions to be granted by the the State (e.g. tax incentives, etc.). Overall, however, upgrade procedures are currently running for the country's domestic airports, following the example of the major regional airport upgrades that have been carried out by Fraport Greece. Notably, expression of interest in the development of the Kalamata airport were submitted by major domestic schemes and by large international

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Kozani Alexandroupolis

Kastoria

Lemnos

Ioannina Nea Anchialos Skyros

Chios Araxos Ikaria Syros

Milos Kythira

Leros

Naxos

Kalymnos

Paros Astypalea Karpathos Sitia Cassos

operators, such as GEK Terna - GMR Airports Limited (the Indian partners in Kasteli, Crete); Mytilhnaios - Corporation America Airports; Egis Airport Operation - AKTOR Concessions - Aeroports de la Cote d' Azur; and, FRAPORT AG - Delta Airport Investments SA - Pileas SA. Kalamata airport A tender for the Kalamata International Airport’s concession is regarded as the first very big step towards

t ll i Kastellorizo

the development of the country’s remaining 23 regional airports. Based on initial estimates, the preselection process of bidders, which will mark the start of the second phase of the bidding process, is expected to be completed within the first quarter of 2024. Finally, work on the new airport in Crete’s Kasteli area, (Heraklion), has already began and has almost reached 30% of the entire project, carried out by a joint venture between Greece’s GEK TERNA and India’s GMR

At Novotel Athens, Your Time is Your Way!

N ADVERTORIAL

ovotel Athenes is a destination place itself; this is the reason why is ensured each guests to be able to choose between relaxing moments using in-house services, or socially energizing by exploring the city and the Athenian Greek nightlife. Member of ACCOR Group, Novotel Athenes is located in the city center of Athens, walking distance from the closest metro station, from where anyone can fully discover the Greek Culture and live like a local. At Novotel Athenes quality, time is about making everyday moments matter. Choose one of the 196 rooms and dive into the comfort of the unique bedding, Live N Dream. Come and explore a new way to travel: enjoy the Rooftop Garden with its breathtaking view of Acropolis and Lycabettous Hill. Relax and reenergize under the Greek sky in the outdoor pool, looking 360° around Athens or to the ground floor near the Botanic Garden. Finally start a unique journey full of flavors, by tasting Internation-

al or Mediterranean specialties and cocktails in one of the two restaurants. If you are traveling for business, for successful business meetings, allow Novotel Athenes meeting specialists to provide expert guidance for your conferences, meetings, and seminars. With 8 meeting rooms from 20-620m² with or without natural day-light, which can host until 1265 persons, the experience teams driven by your needs and desires can offer faultless organization, highest-technology equipment and wide-ranging expert advice. For Family memorable moments do not forget the unique Novotel & Family policy: Free lodging and breakfast for 2 children under age 16, who share the same room as their parents or grandparents. Take time to rest and relax - for you or your loved ones, to refresh, reset and feel good. Make time for those you know or do not know, to get together, to try something new or just have fun. Alone, as a couple, with your family or for business, live life to the fullest. So much to live at Novotel Athenes!

NOVOTEL ATHENES 4-6, Michail Voda Street, 104 39 Athens, Greece, T. +30 210 82 00 700, HØ866@accor.com, www.all.accor.com/hotel/0866, FB: https://www.facebook.com/NovotelAthenes/

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Treasures of Athens The chance of a lifetime to acquire an elegant, distinguished property in the heart of Athens

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Windsong: The house was built in neoclassical style in the early days of the 20th century and measures 435sqm.

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n the heart of Greece’s capital, in the shadow of the Acropolis and its ancient temples, hillside Plaka emitts a village feel with its narrow cobblestone streets and whitewashed homes of the Anafiotika neighborhood, making fit one of the city’s most privileged and captivating area to own a piece of real estate. What a splendid idea to be the owner of a home in this fascinating corner of Athens! Notably, two such elegant properties are offered for sale by Christie's International Real Estate & the Athens-based Ploumis-Sotiropoulos Real Estate.

TREASURES OF GREEK TOURISM

The romantic Windsong Plaka residence is set at the foot of the Acropolis and blends harmoniously with its surroundings. The house was built in neoclassical style in the early days of the 20th century and measures 435sqm. It features an impressive entrance hall with a patio, a living room with a fireplace, a dining area with views to Athens, a fullyequipped traditional kitchen, a guests WC with cloakroom, and four spacious bedrooms with ensuite bathrooms. An impressive roof terrace with breathtaking views to the Acropolis, to the houses of Plaka, and to Lycabettus Hill is the pièce de résistance of this unique home. Plaka is the

Plaka Townhouse: Attention has been paid to every detail in this rare property offering an exceptional style of living in modern Athens.

most historic neighborhood in Athens, dating dates back more than three thousand years. It is the city’s foremost touristic area attracting numerous visitors every year to its heritage sites. The superb Acropolis Museum is only a short distance away from this house. This is the opportunity of a lifetime to acquire a "trophy property" in the heart of the city of Athens. The Plaka Townhouse, also at the foot of the Acropolis, in the heart of Athens’ most historic neighborhood, this magnificent home is the result of a unique dream to connect two listed townhouses to create a contemporary haven. Here, the old and the traditional meet the new and

fresh. The light-filled structure of 302 sqm features an entrance hall, a living room with high ceilings, a dining area, a fully-equipped kitchen with Miele and Gaggenau appliances, a more informal dining area, two large bedrooms with ensuite bathrooms, a study with a sitting area, and two guest bathrooms. A variety of patios and terraces offer breathtaking views to the Acropolis and other ancient monuments, as well as to Lycabettus Hill and the city of Athens. Attention has been paid to every detail in this rare property which offers an exceptional and distinctive style of living in modern Athens.

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ATHENS RIVIERA BEACHES This year's records in Greek tourism are fueling the implementation of several major investments in the beaches of Attica, valued at more than 50 million euros By Fanis Zois fzois@naftemporiki.gr

The fully renovated Voula Beach-A is expected to operate next summer, including the new development “91 Athens Riviera”.

Voula beaches According to the current plans, next summer the fully renovated Voula Beach-A will open to the public, and will also host the new development "91 Athens Riviera”, featuring Greece’s first glamping and private club, in an investment that is still in progress and has so far absorbed funds amounting to 12 million euros. In fact, the Public Properties Company (ETAD), owner of 11.2-acre plot, the municipality, and the investor, Grivalia Hospitality are currently in discussions to extend the concession term from 20 years to 38 years. The "91 Athens Riviera", named after National Highway 91 (the "national highway of Attica" that connects the center of Athens with the Athenian Riviera, ending at Sounio), will officially

commence operation in the spring of 2024. The new project will introduce Greece’s capital to the philosophy of luxury camping: it will comprise 30 luxury tents, a wide range of facilities, direct access to the sea, eight (8) large tennis courts and two (2) smaller ones for sports enthusiasts, indoor/ outdoor gyms with state-of-the-art equipment, as well as a beach volleyball court. Grivalia Hospitality has entered into a long-term project management contract with the hospitality lifestyle group Domes, adopting the notable Domes Reserve concept. Guests at "91 Athens Riviera" will also have the chance to relish the delicious dishes of the famous Barbarossa Paros restaurant. The well-known signature restaurant will "travel" from Paros to the Athenian Riviera, bringing with it the Cycladic charm and

his year's records in Greek tourism are fueling the implementation of several major investments in the beaches of Attica, with almost all the well-known beaches and other facilities of the Athens coastline to acquire a facelift as of 2024, with projects costing more than 50 million euros.

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“

flavors inspired by Mediterranean cuisine In the meantime, work is also setting about in the Voula Beach-B, which is planned to be entirely remodeled through an investment valued at more than 16 million euros by TEMES SA (Costa Navarino, new Conrad Hotel - former Athens Hilton Hotel). The project involves less heavy construction and more geotechnical works, and was planned to commence after the summer season was over. Contacts are currently being made with ETAD to extend the concession term to 38 years, and also to modify the lease to a 50% - 50% share between the municipality and ETAD. What will make the difference in this particular investment is that it will connect one of the most iconic and promising projects currently being implemented in the center of Athens, the renovation of the former Athens Hilton hotel with the Attica waterfront. The former Athens Hilton is to be renamed Conrad Hotel, and the development is to include branded residences and commercial spaces, a project also implemented by TEMES with an operational horizon of early 2025. Notably, according to the plans, the connection with

A project to remodel Varkiza Beach is soon to receive the green light from authorities

SHUTTERSTOCK

UNDERGO A MAJOR FACELIFT the beachfront regards the operation of a club for the new Conrad Hotel guests, to be built within the 4.5acre space of the Voula Beach-B. The operation of the club of the Conrad Hotel, which, although situated in the center of Athens, will acquire in this way a beach. Plans for the remodeling of the Voula Beach-B include sports areas and swimming pool facilities, which will be granted to the Municipality of Vari Voula - Vouliagmeni every year for eight months, as well as the development of umbrella seats on the beach, new bathing facilities, refreshment rooms , playgrounds , etc. Varkiza Beach A new, recently announced project in the Athens riviera regards the remodeling of the Varkiza Beach, with the relevant official permits expected to be issued soon. The project, following a tender by the Municipality of Vari - Voula - Vouliagmeni, is expected to be assigned to Giannakopoulos Group. Black Wave Varkiza, a Giannakopoulos Group affiliated company, offered 1.31 million euros per year and an additional 6% on turnover for the long-term

“

Work is setting about at Voula Beach-B, which is planned to be entirely remodeled through an investment valued at more than 16 million euros.

sublease of the coast for a period of 25 years. The design for the remodeling of the Varkiza Beach is expected to be ready at yearend, to allow for the project's official permits to be issued within the first two months of 2024, including approvals from the ETAD and other authorities. The municipality requires from the investor a minimum cost of projects of 3.0 million euros to be carried out in the facilities, also known as Yabanaki Beach. However, the investment plan is initially estimated to be valued at approx. 15 million euros, given the fact that the existing infrastructure was built in the 1960s. Some of the uses of the serviced beach will include restaurants, refreshment bars, beach shops, playgrounds and wellness areas. For the non-serviced beach of Varkiza, the goal is

to create a pedestrian and bicycle route as the end of a single walk, with a range of activities free to the public. Tennis courts, basketball courts, sports fields, a playground, a 300-seat outdoor cinema and a 100-seat amphitheater are some of the intended uses and activities that are proposed to be designed, to be open to the public, creating a new identity in the inactive part of free beach. The objective is for the Varkiza Coast to operate beyond the summer months as a public meeting place, like a park and a square of high standards and of great interest. Vouliagmeni Marina Finally, the Asteras - Four Seasons project turns out to be a major intvervention in Vouliagmeni, as of the 59 berths that the marina has, contracts have already been signed for almost 50%, while for another 20 berths the process is at the stage of legal documents. In fact, more than half of the berths that have been signed are for large vessels, with berths for smaller vessels starting at 3.0 million euros, an amount covering a period of 30 years

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Indulge in the discreet luxury of the fine Voulgaris hotels

ADVERTORIAL

With a legacy spanning 50 years in the hospitality industry, Voulgaris Hospitality Group’s commitment to unparalleled luxury and sustainable practices has earned the group a leadership position in the industry. Since the company’s foundation in 1971, we have redefined the art of hotel management in Corfu and our heritage of excellence, innovation and sustainability is at the heart of every stay.

Oliver Suites: A peaceful oasis by the sea

Kontokali Bay Resort & Spa: Five star hospitality in the heart of Corfu

Aeolos Beach Resort: The signature allInclusive experience

The Oliver Suites establishment is located within a lush 27,000sqm olive grove on the beautiful southeast coast of the island of Corfu and offers a luxury escape like no other. Boasting 120 modern suites, 100 of which have private pools, every minute of the day here is a moment of unparalleled enjoyment. Guests can savor locally inspired cuisine at Flya All-Day Resto, rejuvenate at the Spa, stroll among nature, and enjoy romantic meals by the beach. The Oliver Suites is the ultimate haven of tranquility and discreet luxury.

Kontokali Bay Resort & Spa is a 5-star resort famous for its warm, timeless hospitality while redefining the essence of its definition. Our experienced and cheerful staff create an environment in which guests truly feel like family. While staying here, guests can enjoy dining options by the sea, relax on the sandy beaches and have true fun under the stars. At just 10 minutes from the town of Corfu, Kontokali Bay Resort & Spa is the ideal base to explore the cultural treasures of the island and beyond.

The Aeolos Beach Resort offers a unique, branded all-inclusive experience.Situated at a magnificent natural landscape, the hotel offers comfortable accommodation, fine cuisine and a wealth of sports and leisure activities. Whether you are traveling together with family, as a couple or alone, the warm and welcoming atmosphere of Aeolos Beach Resort ensures quests an unforgettable vacation. Take a dip in the sea, stay active in our gym, tour the unique gardens and enjoy authentic Mediterranean cuisine.

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KATHISMA

EGKREMNI

The must-visit, azure-blue Lefkada Regarded as the gem of the Ionian Sea, Lefkada appeals to thousands of tourists every year as it can absolutely satisfy a variety of different needs and tastes

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MEGALI PETRA

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efkada, the island with the blue waters in the Ionian Sea surrounded by 24 small islands including the Scorpios, firstly owned by Aristotle Onassis, can attract a large number of visitors every year due to its easy access by road, air and ferry. Vast beaches combined with lush green vegetation create an enchanting landscape for the visitor. Kathisma, Porto Katsiki, Egremnoi, Agios Ioannis, Mylos, Agiofyli, Mikros Gyalos, Kavalikeuta, Megali Petra and Agios Nikitas are some of the most famous beaches on the island, while the local cultural heritage and traditional architecture are key features of the place. Internationally renowned poets, writers and artists such as Aggelos Sikelianos, Aristotelis

Valaoritis, Lefkadios Hearn, Agni Mpaltsa were either born or lived a large part of their life on Lefkada. It was here that the renowned Speech and Art Festival was introduced in 1955, while the first International Folklore Festival was also held here in 1962, and since then is organized every August gathering artists from all over the world and promoting the Ionian Islands (or Heptanisian) tradition. The traditional cuisine based on local products and ingredients such as Egluvi lentils, Lefkada salami, the pastelia and mandolata, as well as honey and fine wine are also a plus for tourists as they get to devour some very unique tastes. The island attracts thousands of marine tourism every year as it boasts one of the most modern boat marinas with 725 berths. It also has a significant number of museums, libraries and Venetian architecture churches

LEFKADA

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AGIOS NIKITAS

with Heptanisian illustrations and beautiful woodcarved icons. Windsurfing and kite surfing fans will find their paradise on Lefkada due to the combination of weather conditions and sea morphology. Those who love nature can go on organized walking and cycling routes, as well as diving to get to know the unexplored marine wealth of Lefkada’s seabed. Meganisi, Kastos and Kalamos are the largest of the islands surrounding Lefkada, with picturesque harbors and traditional settlements that are truly worth visiting. The mountainous part of Lefkada combines lush vegetation with tradition and certainly offer visitors a most relaxing and enjoyable experience. Lefkada can satisfy a variety of different visitor needs, tastes and preferences, and that is why it is highly recommended to people to come and visit it!

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NEW ACTION TO SUPPORT TOURISM SMEs WITH 160 MLN EUROS Detailed guide for the NSRF action program "Support for the Establishment and Operation of New Tourism SMEs" By Stamatis Zisimou szisimou@naftemporiki.gr

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ourism entrepreneurship is to be supported through an aid scheme amounting to 160 million euros, aimed at the establishment and operation of new very small-, smalland medium-sized enterprises --selected by tourism NACE codes-- which will be allocated by the NSRF, specifically under the program’s “Competitiveness” section. The program is entitled "Supporting the Establishment and Operation of New Small- and Medium-Sized Tourism Enterprises", and the subsidized budget for each investment project ranges from 80,000 euros to 400,000 euros, while the aid will amount to 45% of the submitted expenditure. The action can apply for financing of micro-, smalland medium-sized enterprises, either newly established or under establishment that are expected to be active in the tourism sector, as defined in Commission Recommendation 2003/361/EC. The term newly established businesses is defined as businesses which have not yet completed twelve (12) months of continuous operation from the date of the commencement of operation of the business up to the date of the announcement of the action. The NACE codes will be defined in the detailed call of the action, as the program is currently in pre-publication status. The basic conditions for participation of potential beneficiary companies are the following:  To invest exclusively in one Region of the country. The Action excludes investment plans located in the Mykonos Regional Unit, the Thira Regional Unit, and the Municipality of Thira, but includes the Municipal Community of Thirasia;  To operate exclusively under eligible NACE codes, as these will be defined in the detailed invitation to be issued, throughout the implementation of their investment plan. The newly established enterprises should have started operation only under the action’s eligible NACE codes;  To provide accurate details and location data of the place of implementation of the investment on a specific property (field, building or other type of self-contained space);  Have an approved building permit or at least a submitted application for the issuance of one, in cases of construction and completion of buildings from the opening date for electronic application submission, to be set in the announcement of the program;  To provide a Land Use Certificate for the above investment implementation site;  To provide details of the rights of use (ownership, usufruct, lease) they hold on the property;  To provide evidence of the ability to cover the private participation at a percentage that will be set in the detailed invitation; and,  To meet the application conditions of EU Regulation 1407/2013 (De Minimis) on which the program is based. In the event that the investment concerns a tourist accommodation, it must have a specific capacity and specifications as follows:

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Main Hotel Accommodation > Hotels - Classification in four-star category and above; - Capacity of twelve (12) beds or more; > Hotel accommodation within traditional buildings as provided for in Presidential Decree 33/1979 > Organized tourist camps - Classification in three-star category and above Non-main Hotel Accommodation > Self-catering accommodation - tourist furnished houses Minimum number of houses: three (3) It should be noted that all self-catering accommodation - tourist furnished houses must necessarily be incorporated in the same company registration number (MHTE). > Furnished rooms for rent - apartments - Classification in a category of four (4) keys and above

- Minimum capacity of twelve (12) beds All of the terms for participation will be defined in the detailed call of the Action. Important points:  the corporate/shareholder composition of the investment project should remain the same during implementation, until the completion of the physical and economic object and the repayment of the investment, and for a five-year period thereafter;  participation of a natural person/legal entity as a partner/shareholder in more than one submitted application for aid is not allowed;  the participation of a natural person/legal entity as a partner is not permitted if they are already involved in a business activity in operation under the NACE code of the investment in the same or in another region;  it is not permissible to substantially change the physical object of the project and the investment NACE code during the implementation, until the completion of the physical and economic object and the repayment of the investment, and for a five-year

porting documents, obligations of the beneficiaries as well as the remaining terms of implementation will be described in the detailed call of the program. During the assessment and examination of the applications, cross-checks will be made through the National Databases in order to verify the accuracy of the data contained therein and to avoid fraud at the expense of the EU budget. The methodology that will be applied for the assessment of the action is the comparative assessment, i.e. the applications with the highest score will be qualified. Initially, a check of participation conditions will be carried out and then they will be graded based on criteria that will be defined in the detailed invitation and its corresponding annexes. Indicatively, the following may be taken into account in the assessment:  the description, clarity, completeness and viability of the investment plan;  the experience and relevance of the knowledge of partners/shareholders of the business implementing the investment plan;

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Tourism investment projects to receive financial support of 80,000 euros to 400,000 euros for new and newly established SMEs.

period thereafter; For example, it is not allowed to change the activity from Accommodation to Other tourism activities (e.g., car rental or travel agencies) and vice versa; and,  the purchase of a boat of any kind is not eligible. Budget and aid rates As mentioned above, the subsidized budget of each investment project ranges from 80,000 euros to 400,000 euros, and the subsidy will amount to 45% of the submitted expenditure. However, the aid rate can be increased by: (a) 10 percent if the investment is carried out in a remote or fire-affected or flood-prone area or small islands; and, (b) an additional 5 percent if the employment target of at least 0.2 EME is reached in the first year after the completion of the investment. The duration for the implementation of the physical and financial object of the investment plan is strictly set at 24 months, not accepting any extension. Subsidized expenditure The main categories of subsidized expenditure are

the following: - Buildings, Facilities and Surrounding Space - Machinery - Equipment - Digital Equipment and Software - Other Equipment - First operation (SME start-up) subsidies - Promotion and Extroversion Expenses - Technical Engineering Designs - Consultation Services - Means of Transport - Indirect expenditure (up to 7 percent of the eligible direct expenditure of the investment plan) The eligible categories of expenditure as well as the maximum ceiling will be defined in the program's detailed call, while expenditure shall be eligible from the date of announcement of the call. Submission and assessment of applications Funding applications will only be submitted electronically, without requiring the submission of a physical file of supporting documents, through the Integrated State Aid Information System (OPSKE). The deadline and the method of submission, the required sup-

 the securing of private participation by grading the availability of partners/shareholders' funds;  the maturity of the investment plan in terms of the required permits for the commencement of its implementation;  consistency with the National Smart Specialization Strategy 2021-2027; and,  the realism of the implementation schedule. The minimum acceptable total score for the approval of an investment project is set at 60 points.

Priority on establishment of new businesses The tourism industry continues to be one of the most essential growth drivers of the Greek economy. The performance of tourism in recent years confirms the central role of this economic activity in the national income and employment. At the same time, as the tourism business unfolds on the one hand in an extremely competitive international environment, and on the other in a domestic environment that still has great untapped potential, it is critical for the industry to continue its growth and development. For these reasons, the Ministry of National Economy and Finance observes a policy of dynamic support of the country's tourism product, with key priorities:  the creation of new businesses that will offer high quality, internationally competitive products and services;  the extension of the tourism season through the development of new forms of tourism and new tourist services of high added value; and,  the creation of new job positions

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GREECE’S AID TO TOURISM INVESTMENTS The tools, methods and tourism sector areas to receive aid through the new Development Law By Stamatis Zisimou szisimou@naftemporiki.gr

he second round of applications for the Greek State’s "Tourism Investment Support" scheme may be submitted by December 29, 2023. The aid scheme is budgeted at 150 million euros. However, as the evaluation of the investment plans submitted in the program’s first round has not yet been completed, interested parties who applied in the first round may also submit an application in the second round provided that they request the withdrawal of the first round application or the withdrawal of a prior decision that rejected the first round application. Applications in the second round are submitted through OPS-An (https://opsan.mindev.gov.gr). The support program’s 150 million euros will be divided into two parts: (a) 75 million euros will be allocated as aid in the form of tax exemption, and (b) the remaining 75 million euros will be allocated in the form of grants, leasing subsidies and subsidies for the cost of the employment created. Investment projects that may be eligible for inclusion in the program "Tourism Investment Support" concern the establishment or expansion of hotels of at least four stars, the upgrading of an integrated form of hotels that fall under or are upgraded to at least a three-star category after five years from the start of operation or from the date of completion of the previous investment to modernize the integrated form of the hotel, as well as the upgrade of ancillary (not main) tourist accommodation facilities, as long as they can be upgraded to a category of at least three stars. Also, investment projects concerning the expansion and modernization of an integrated form of hotels that have ceased operation are supported, provided that during the period of cesession the use of the building has not changed and that, through the extension or modernization of an integrated form, they are upgraded to a category at least four stars. In addition, the following projects may be eligible for support:  establishment, expansion and upgrading of an integrated form of organized tourist camps, falling under

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or upgraded to a category of at least three stars;

12868/2018 (Β΄ 3119); and,

 establishment and upgrading of an integrated

 maintain a minimum number of 20 rooms for rent.

form of hotels within designated traditional or listed buildings, falling under or upgraded to a category of at least three stars;  establishment, expansion and upgrading of complex tourist accommodation, as defined in Law 4276/2014 (Α 155), which are submitted as single plans, excluding buildings and facilities to be transferred or long-term leased. Investment projects aimed at the establishment and upgrade of ancillary tourist accommodation facilities can also be included in the program, provided that they:  bear the distinctive title "hospitality hostel";

In addition, the inclusion in the program of investments related to the establishment, expansion and upgrade of condo hotels, as defined in Law 4276/2014, is allowed, provided that the transfer or long-term lease of these aided parts takes place after the end of compliance with the long-term obligations of the investment entity, subject to case (g) of paragraph 3, article 25 of Law 4887/2022.

AID STRUCTURE

mln euros as tax exemptions

mln euros as assubsidies subsidy

 are implemented within traditional settlements

in one of the following areas: (i) mountainous areas, according to the Hellenic Statistical Authority’s (ELSTAT) categorization, except for municipal units that are part of the urban complex of Athens; (ii) areas located at a distance of up to 30 kilometers from the border; and, (iii) islands of a population of less than 3,100 inhabitants;  are classified in the category of 5 keys, according to the decision by the Minister of Tourism No.

Minimum eligible cost In order to be included in the "Tourism Investment Support" program, a minimum amount of the eligible cost of the investment plan is required, which is determined on the basis of the the size of the organization, and specifically amounts to: (a) an amount of 1,000,000 euros for large companies; (b) an amount of 500,000 euros for medium-sized enterprises; (c) an amount of 250,000 euros for small businesses; (d) an amount of 100,000 euros for very small businesses; and, (e) an amount of 50,000 euros for Social Cooperative Enterprises (KoinSEp), as well as Agricultural Cooperatives, Urban Cooperatives, Producer Groups, and Agricultural Partnerships. Rates of support The aid rates for the eligible costs of the initial investments are granted based on the maximum intensity limits of the Regional Support Charter as follows: For very small and small enterprises, the aid rates for all types of incentives, except for the grant, are granted at the maximum rate of the Regional Support Charter. The incentive of the grant is given at 80% of the upper limit of the Regional Support Charter. Especially for investment projects of the special aid categories, the incentive of the grant is given at one hundred percent (100%) of the upper limit except in the case of the establishment, expansion and upgrade of an integrated form of organized tourist camps,

Investment projects aimed at the establishment and upgrade of ancillary tourist accommodation facilities can also be included in the program.

which fall under or are upgraded to a category of at least three (3) stars, in which case is granted at 90%. For medium and large enterprises, the incentives are granted at 80% of the upper limit of the Regional Support Charter, in addition to the grant incentive. Especially for the investment projects of the special support aid categories, incentives are granted at 100% of the upper limit, except for the grant incentive. However, increased support rates are granted for investment projects implemented in: a. Mountainous areas, according to the classification of the Hellenic Statistical Authority (ELSTAT), excluding municipal districts that are part of the urban complex of Athens; b. areas located at a distance of 30 kilometers from the border; c. islands with a population of less than 3,100 inhabitants; d. buildings classified as listed; and, e. areas affected by natural disasters, according to a decision of the Government Committee for State Support. Decoalization Zones For investment projects implemented in the Decoalization Zones, (Regional Districts of Florina and Kozani, and the Municipality of Megalopolis), the support rates are the highest stipulated in the Regional Support Charter, depending on the size of the business and in accordance with the defined types of aid in Law 4887/2022, art.9, par. 3. For investment projects implemented in the Regional Districts of Kastoria and Grevena, and the Municipalities of Tripoli, Oichalia and Gortynia, the subsidy rate for small- and very small-sized businesses is set at 90%, and for medium and large-sized businesses the tax exemption rate is set at 90% of the upper limit of the Regional Support Charter. Investment projects carried out by medium-sized enterprises in the districts of Rhodopi, Evros and Xanthi are also provided with the incentive of a grant, at a rate of 60% for the Regional District of Evros, and 30% for the Regional Districts of Rhodopi and

Xanthi, of the prescribed percentage of aid, with the remaining tax exemption rates to be at 40% and 70%, respectively. (a) The total amount of aid per investment project submitted by very small and small businesses cannot exceed 3,000,000 euros for all types of aid; (b) The total amount of aid per investment project submitted by medium and large enterprises cannot exceed: (i) the amount of 3,000,000 euros for the aid for the leasing subsidy or the subsidy for the cost of the employment created, as well as the subsidy in the case of par. 4 of article 9 (subsidies for medium-sized enterprises in the Regional Districts of Thrace); and,

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Investment projects that may be eligible for inclusion in the program "Tourism Investment Support" concern the establishment or expansion of hotels of at least four stars,

(ii) the amount of 5,00,000 euros to enhance the tax exemption. (c) the total amount of aid per investment project that concerns the eligible costs outside regional aid of article 7 cannot exceed the amount of 100,000 euros. (d) the upper limit for medium- and large-sized enterprises of 3,000,000 euros concerning the aid of the leasing subsidy or the subsidy of the cost of the employment created or the subsidy in the case of par. 4 of article 9 (capital incentives), as well as the amount of 5,000,000 euros for the support of the tax exemption, is also applied in the case of combining the aid. For the limit of 3,000,000 euros, the grant is first calculated in the case of par. 4 of article 9 (aid for medium-sized enterprises in the Regional Units of Thrace), then the leasing subsidy (if requested in the investment proposal), and finally the tax exemption for the balance up to 5,000,000 euros.

Up to 30 million euros The aid provided to each investment plan entity, including aid to cooperating or affiliated companies, cannot cumulatively exceed the amount of 20,000,000 euros for an individual company and the amount of 30,000,000 euros for all cooperating or affiliated companies. The eligible investment costs are as follows: a. Investment costs in tangible assets:  construction, expansion, and upgrade of building facilities, and special and auxiliary facilities of the buildings;  purchase of all or part of the existing fixed assets, such as buildings, machinery and other equipment of a business site;  purchase and installation of new, modern machinery and other equipment, including technical installations and means of transport that are used within the site of the eligible facility;  leases of new, modern machinery and other equipment, the use of which is acquired, provided that the leasing contract stipulates that the equipment becomes the property of the lessee at the end of the contract; and,  upgrade of special facilities (not related to buildings) and mechanical facilities. b. Investment costs in intangible assets:  technology transfer, through the purchase of intellectual property rights, licenses, patents, know-how and non proprietary know-how; and,  quality assurance and control systems, certifications, procurement and installation of software and business organization systems. c. Expenditures other than Regional Support  Consultant fees for SMEs. They are supported only for new small- and medium-sized enterprises and for an amount of up to 50,000 euros (up to 5% of the total supported cost). A business is considered a newly established business if it hat has not completed one fiscal year at the time of submission of the application for support;  Expenses for vocational training; and,  Participation of SMEs in trade fairs

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