All In Content Management

Content Management for all in

Carlee Farhar

LinkedIn

LinkedIn is all about networking and brand building - both at the personal and organizational level. LinkedIn Business pages should be mainly used to build credibility, as well as create a meaningful network. Personal LinkedIn pages tend to get more traction in performance, but business pages can attract more followers and engagement through establishing the brand as a leader in the industry. Through increased engagement, both with ALL IN associated pages and with others in the industry, you can build a network that looks to ALL IN for Photography Talent.

CurrentStrategyFeedback

Recommendations:

More varied content outside of ALL IN photographer images (articles, industry insights, etc.)*

Engagement with other pages and accounts in the industry

If possible, more varied content on ALL IN photographer pages, as well as more engagement/post sharing

Audience Building CTAs from ALL IN team pages

Create more ALL IN-centered content (Brand awareness/About the company, etc.)

Engage with your audience in new ways

Tag organizations from campaigns/ads

Write/share articles (i.e. "How to Find the Right Photographer for your Ad Campaign", etc.)

Create polls ("What's your top priority when hiring a photographer?", etc.)

Add more CTAs in your copy ("Comment below", etc.)

Facebook/Instagram

CurrentStrategyFeedback

Instagram is inherently built for visual content, so it's the perfect platform to focus your content and growth on in addition to LinkedIn. Between these two platforms, your content is likely to reach the majority of your target audience. It doesn't hurt to keep Facebook as a secondary place for your content to be reposted to through Meta.

Recommendations:

Correct or remove photographer tags on FB posts

Tag organizations and celebrities in campaigns/advertisement posts (Crocs, American Express, Serena Williams, etc.)

When possible, tag photo subjects/models and other team members involved in the photo shoots

Create IG profile highlights for each person you represent

Create an IG profile grid pattern (ex.: Image or text, carousel of photos from the same photographer, Reel of images from the same photographer)

Reels using trending audio

Share to stories

Engage with other profiles in your industry

Add hashtags in a comment, rather than the post description

Add location when possible (can be shooting location, ALL IN location, etc.)

Include features on the team and photographers and other "Behind the Scenes" content if/when possible

Introduce ALL IN in a post that is always pinned to the top of your profile

EmailMarketing

I love the simplicity of your emails, and the social link focus on LinkedIn and Instagram at the bottom is perfect.

Your website is very dynamic, and some additional design elements could be brought into the emails to elevate them (more of the triangle element, scrolling images/galleries, etc.).

It's not immediately clear how people opt in to join your mailing list. Incorporating a lead magnet or newsletter signup form on your website is an easy way to gain more subscribers.

In addition to the Photography features, ALL IN updates, and recent publications/campaigns, there's an opportunity to also share valueadd and industry-related content to enhance your brand as a leader in the industry.

Current Strategy Feedback

Email Marketing Recommendations:

Create a lead magnet and/or Newsletter sign up form - on website or landing page

Share more industry knowledge, news, and value-add information in addition to new photos and ALL IN updates*

Current Strategy Feedback

Pinterest

This is a great place to house more of your creative content! Your target audience may not have a huge presence on Pinterest, but you'll be able to get more eyes on your photos (which never hurts).

The posts on the left are the top search results for "family photo" as an example of increasing your word count with more descriptive words and hashtags to further increase your ability to be found on Pinterest.

LinkedIn

SamplePosts

No matter where Matt Hawthorne goes, his style stays effortless and cool.

Check out his latest work for Crocs, photographed in Seoul, South Korea!

How would you describe his #Photography style?

#AllInRepresents #PhotoOfTheDay

#FashionPhotography

#CommercialPhotography

#TalentManagement

*Examples of additional value-add content:

Photography and Culture

Women in the Photography Industry

Photography Tips

Project Feature

Local Industry News

These are all pieces of content that could be posted to the ALL IN page or featured in emails to add value, increase credibility, and establish your brand as a leader in your industry.

No matter where Matt Hawthorne goes, his style stays effortless and cool Check out his latest work for Crocs in South Korea!

FacebookandInstagramposts

Instagram recently announced a shift away from Reels and videos as the main focus on the app. The best IG strategy for moving forward is varying the content as much as possible, including a mix of singular image posts, carousels, Reels, Lives and long-form videos, and Stories.

Anything posted to IG can be very easily repurposed and reposted to FB, and the audiences generally vary enough between these platforms for the content overlap to work.

Sample Posts

Here, I've included a series of posts for Matthew Hawthorne. My vision for your IG page is to dedicate a row of 3 posts to a single photographer (whether they're all from a single campaign or including previous work). This way, if there's a single image that catches someone's eye, they can see other content from the same photographer within the set. It also allows the same content to be spread out over several posts.

IG Profile Ideas

Each row presented here is an idea for how your IG content can be laid out with a focus on each individual photographer you manage

A band of color based in your brand design with the photographer's name or tag.

2 A text-based graphic featuring the name or tag.

3 Working the name or tag directly onto the image, almost as a watermark.

4 Working with negative space to feature the full image and include the name or tag.

CreativePages

Below are a few Instagram profiles that are doing something interesting or creative that we could pull inspiration from for ALL IN.

Doing some market research in your industry and looking directly at what works for competitors will also give valuable insight.

References

Brand colors in Highlights

Brand summary post pinned to the top of the page

Variations in content: Reels, carousels, single image posts

Storytelling "Behind The Scenes" content

Consistent visual elements (I don't even think the text overlay looks particularly good here, but she's made it part of her brand through consistency with it, and it works for her)

Currently Managing

From products to nonprofits and beyond, my experience in Social Media Management and Content Creation allows me to see first-hand what works and what doesn't across varying industries.

With the exception of Siamo (middle right), all of these profiles have seen organic 300+ follower growth in the last 6 months.

I specialize in on-brand messaging and graphics, strategy development and implementation, and both paid and organic growth practices.

Thank you!